Log in

Relevant bibliographies by topics / Advertising Viral marketing / Dissertations / Theses

To see the other types of publications on this topic, follow the link: Advertising Viral marketing.

Dissertations / Theses on the topic 'Advertising Viral marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 17 dissertations / theses for your research on the topic 'Advertising Viral marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Aslay, Çiğdem. "From viral marketing to social advertising: ad allocation under social influence." Doctoral thesis, Universitat Pompeu Fabra, 2016. http://hdl.handle.net/10803/401679.

Full text

Abstract:

This thesis constitutes one of the first investigations that lie at the intersection of social influence propagation, viral marketing, and social advertising. The objective of this thesis is to take the algorithmic aspects of viral marketing out of the lab, and further enhance these aspects to account for the real world social advertisement models, by drawing on the viral marketing literature to study social influence aware ad allocation for social advertising. To this end, we take a first step towards enabling social influence online analytics in support of viral marketing decision making, an

APA, Harvard, Vancouver, ISO, and other styles

2

Kulp, Steven C. Sweeney John. "Advertising amongst ourselves a qualitative study of viewer attitudes towards viral marketing /." Chapel Hill, N.C. : University of North Carolina at Chapel Hill, 2007. http://dc.lib.unc.edu/u?/etd,876.

Full text

Abstract:

Thesis (M.A.)--University of North Carolina at Chapel Hill, 2007.<br>Title from electronic title page (viewed Dec. 18, 2007). "... in partial fulfillment of the requirements for the degree of Master of Arts in the School of Journalism and Mass Communication." Discipline: Journalism and Mass Communication; Department/School: Journalism and Mass Communication, School of.

APA, Harvard, Vancouver, ISO, and other styles

3

Stephansen, Kari. "Diffusion of viral marketing into the world of public relations." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5715.

Full text

Abstract:

Thesis (M.A.)--University of Missouri-Columbia, 2008.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on September 15, 2008) Includes bibliographical references.

APA, Harvard, Vancouver, ISO, and other styles

4

Peters, Sara Jean. "Get in the game the effects of game-product and product placement proximity on game players' processing of brands embedded advergames /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5756.

Full text

Abstract:

Thesis (M.A.)--University of Missouri-Columbia, 2008.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 14, 2009) Includes bibliographical references.

APA, Harvard, Vancouver, ISO, and other styles

5

Gustafsson, Maria, and Johanna Grönvall. "”Advertising Nouveau” : en studie om okonventionell marknadsföring." Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18112.

Full text

Abstract:

Företag inom modebranschen står i dag inför en ökande konkurrenssituation. På grund av globaliseringen och interaktionen mellan kunder över internet, är konsumenterna idag mer medvetna än tidigare. Den största faktorn bakom den nya medvetenheten är den generation av unga människor som växt upp i en digitaliserad värld, benämnd som Generation Y. Företag får kämpa för att få konsumenternas uppmärksamhet och situationen beskrivs som ett marknadsföringskrig. Många marknadsförare misslyckas med att nå fram till konsumenterna med traditionella marknadsföringsverktyg som; reklam, PR, direktmarknadsfö

APA, Harvard, Vancouver, ISO, and other styles

6

Sivera, Bello Silvia. "Marketing viral: claves creativas de la viralidad publicitaria." Doctoral thesis, Universitat Ramon Llull, 2014. http://hdl.handle.net/10803/247406.

Full text

Abstract:

L'objectiu principal d'aquesta tesi doctoral és detectar si existeixen claus creatives comunes en els vídeos publicitaris virals que constitueixin un detonant per al seu contagi entre els usuaris de les xarxes socials digitals. S'inicia amb un estudi diagnòstic de la literatura existent sobre el tema per aclarir conceptes, resoldre confusions terminològiques i distingir diferències entre el màrqueting viral, la publicitat viral o la publicitat boca a orella, entre d’altres. A continuació, s'estudia un marc conceptual reticular, en el qual es connecten els fonaments del màrqueting, de la com

APA, Harvard, Vancouver, ISO, and other styles

7

Granlund, Cajsa, and Lisa Prick. "A study of viral marketing on Youtube : Evidence: Nike Dream Crazy and Nike Dream Crazier." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-75458.

Full text

Abstract:

The aim with this study was to answer the question “What components in Nike’s viral ads on Youtube trigger emotions?”. The data was collected through a qualitative and descriptive research approach and the method was a combination of a poetic film analysis and Ducoffe’s Model of Advertising Value. The model includes three components that were to be analyzed: informativeness, entertainment and irritation. The video ads were analyzed together with the comments posted. The comments were seen as electronic word of mouth and they were analyzed in order to understand if the viewer felt positive or n

APA, Harvard, Vancouver, ISO, and other styles

8

Hoarau, Anne-Gabrielle, Lara Gendre, and Victor Ricard. "Effective or offensive advertising? : An exploratory study on negative Word-of-Mouth and consumers’ perception." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39918.

Full text

Abstract:

Background: Thanks to digitalization, the current generation Y is constantly exposed to advertising and information, blurring boundaries that can lead to a “buzz”, process more and more common online due to the possibility to publicly respond. Purpose: The aim is to understand the processes leading to a possible influence of consumer perception via negative online word-of-mouth and advertisements deemed controversial. Method: As an exploratory study, this paper conducted qualitative interviews with a group of students in which they will react to two cases of

APA, Harvard, Vancouver, ISO, and other styles

9

Jansson, Carl Oscar, Jens Myhrman, and Michael Nordström. "Successful Branding in Covert Virals : Communication Strategy and Communication Channel Synergy." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15676.

Full text

Abstract:

Purpose: The purpose of this study is to see what implications the new communication channel of Covert Virals has on acknowledged communication strategies and whether or not these strategies are still viable within Covert Virals. Background: The term Covert Viral has been given to pieces of advertisement, spread through the medium of electronic word of mouth over social networks, which are designed to look user made. With the defense mechanisms towards traditional advertisements in mind, and the extensive growth of the social networks, it is of high interest to understand how traditional bra

APA, Harvard, Vancouver, ISO, and other styles

10

Tuč, David. "Návrh komunikační strategie (pro konkrétní firmu, organizaci)." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221618.

Full text

Abstract:

The diploma thesis concerns a creation of communication strategy for multimedia festival named Lumirova triska 2009. The work includes a summary of basic marketing approaches towards the communication strategy creation, description of its application, former communication analysis and an overview of the current state on the market of festivals involving advertising creation, as well as proposals for communication improvement, managing model of the event and an effectivity assessment from the economical point of view.

APA, Harvard, Vancouver, ISO, and other styles

11

Taylor, David George. ""I Speak, Therefore I Am:" Identity and Self-Construction as Motivation to Engage in Electronic Word of Mouth." Thesis, University of North Texas, 2010. https://digital.library.unt.edu/ark:/67531/metadc31549/.

Full text

Abstract:

To paraphrase an old bromide, "you are what you consume." Consumers derive their sense of self through products, brands, performances and a host of other meaning-laden materials that they consume. The marketing literature has long recognized possessions as an extension of the self-concept. Although hundreds of studies have examined the linkage between consumption and the self, surprisingly few have examined a related phenomenon - the relationship between the self-concept and word of mouth (WOM). A handful of studies have demonstrated the use of WOM to enhance the consumer's self-image, but

APA, Harvard, Vancouver, ISO, and other styles

12

Gabriel, Vladislav. "Internet v marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-16633.

Full text

Abstract:

This project describes internet marketing and its components (search engine marketing, internet advertising, internet PR, e-mail marketing etc.). It also describes the possibilities of employing internet in marketing and depicts new ways of online communication. The expenses for internet advertising are constantly growing as well as the number of internet users. The number of universities is increasing and so is the competition. That's why it's vital that they should act as a part of the market and use marketing strategies. The objective of this project is to analyse and suggest communication

APA, Harvard, Vancouver, ISO, and other styles

13

Rosqvist, Karl Johan. "Alternate Reality Games : Framtidens Marknadsföringsform." Thesis, Växjö University, School of Mathematics and Systems Engineering, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-5698.

Full text

Abstract:

<p>An alternate reality game, often abbreviated as ARG, is a mix between a game and a crossmedia interactive story using mainly the Internet as a platform. The game is built around the idea of teamwork among its participants. The players cooperate to solve puzzles allowing them to go forward in the story of the game. The marketing element is in different ways included in the story.</p><p>A few Alternate Reality Games such as <em>The Beast, The Art of the H3ist</em> and <em>The Lost Ring </em>have previously been launched as marketing campaigns. This bachelor thesis aims to examine the possibil

APA, Harvard, Vancouver, ISO, and other styles

14

Elias, Troy R. C. "E-Fluence at the Point of Contact: Impact of Word-Of-Mouth and Personal Relevance of Services on Consumer Attitudes in Online Environments." Columbus, Ohio : Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1243885230.

Full text

APA, Harvard, Vancouver, ISO, and other styles

15

He, Stephen Xihao. "Consumer judgment and forecasting using online word-of-mouth." Diss., Georgia Institute of Technology, 2012. http://hdl.handle.net/1853/44866.

Full text

Abstract:

Empowered by information technology, modern consumers increasingly rely upon online word-of-mouth (WOM--e.g., product reviews) to guide their purchase decisions. This dissertation investigates how WOM information is processed by consumers and its downstream consequences. First, the value of specific types of word-of-mouth information (e.g., numeric ratings, text commentary, or both) was explored for making forecast. After proposing an anchoring-and-adjustment framework for the utilization of WOM to inform consumer forecasts, I support this framework with a series of experiments. Results demons

APA, Harvard, Vancouver, ISO, and other styles

16

Martins, Mariana Vieira Alvares. "Going viral : how does viral online video content and specific features influence attitudes toward the brand?" Master's thesis, 2012. http://hdl.handle.net/10400.14/12957.

Full text

Abstract:

Watching videos online has become an ordinary activity, which brands and advertising agencies have been progressively incorporating into their strategies through viral marketing campaigns. Furthermore, it has been verified that to induce consumers to pass-along, viral online video advertisings tend to rely on the use of increasingly provocative content. Still, few experimental researches have examined underlying processes and responses evoked by this feature. In order to fill this void, experimental research, progressed online, was conducted, in which the effects of this strong appeal in

APA, Harvard, Vancouver, ISO, and other styles

17

Abbassi, Zeinab. "Characterizing and Leveraging Social Phenomena in Online Networks." Thesis, 2016. https://doi.org/10.7916/D8RX9C21.

Full text

Abstract:

Social phenomena have been studied extensively in small scales by social scientists. With the increasing popularity of Web 2.0 and online social networks/media, a large amount of data on social phenomena have become available. In this dissertation we study online social phenomena such as social influence in social networks in various contexts. This dissertation has two major components: 1. Identifying and characterizing online social phenomena 2. Leveraging online social phenomena for economic and commercial purposes. We begin the dissertation by developing multi-level revenue sha

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!