Academic literature on the topic 'Advertising, vocational guidance'

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Journal articles on the topic "Advertising, vocational guidance"

1

Budko, Hanna Yurievna, Ivakhniuk Tatiana, Kiptenko Ludmyla, Hrebenyk Liudmyla, and Karpenko Lyudmila Ivanovna. "Innovative technologies of vocational guidance work in higher medical educational institutions (Ukrainian and foreign experience)." Revista Tempos e Espaços em Educação 15, no. 34 (2022): e16901. http://dx.doi.org/10.20952/revtee.v15i34.16901.

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The article highlights the experience of the organization of career guidance in Ukrainian and foreign medical institutions of higher education. Today dictates new realities for campaigning for attracting applicants to the medical profession and the choice of further specialization by medical students. Globalization and informatization offer new opportunities for universities to advertise their educational services. Among the main innovative technologies of career guidance, we note the following artificial intelligence algorithms, creation of a new type of informational content involving new in
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2

Zabokritskaya, Lyubov D., Tatyana A. Oreshkina, Ilya N. Obabkov, and Evgeny G. Chepurov. "Application of machine learning algorithm for career guidance of university applicants." Vestnik Tomskogo gosudarstvennogo universiteta, no. 485 (2022): 217–25. http://dx.doi.org/10.17223/15617793/485/24.

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The aim of the article is to describe the experience of implementing our own software product (Wizard UrFU) for career guidance and navigation of university entrants. The importance of introducing digital technologies for career guidance and navigation of university entrants is substantiated. The article addresses both sociological and IT tasks. On the part of information technology, a description is given of the main methods on which the work of a software product for vocational guidance and navigation of applicants can be built. In particular, we have proved that the most promising is the co
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3

Violetta Luzie Neusuess. "An Investigation of the Factors Influencing UAE Nationals to undertake Technical and Vocational Education." Technium Social Sciences Journal 9 (June 23, 2020): 95–113. http://dx.doi.org/10.47577/tssj.v9i1.1071.

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Technical and vocational skills are essential for the United Arab Emirates (UAE) to secure growth and wealth as per the UAE Vison 2021, Abu Dhabi Vision 2030 and Emiratization strategies. Gaining insights about the factors that influence Emirati students that study technical and vocational education can support the UAE to attract more Emiratis into that area. What are those major influential factors, and are there any differences related to the gender, age level, and location of living in the UAE? The factor analysis revealed five underlying factors; the career factor, the economic factor, the
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Books on the topic "Advertising, vocational guidance"

1

Lederman, Eva. Careers in advertising. Princeton Review, 1998.

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2

W, Fry Ronald, ed. Advertising career directory. 2nd ed. Career Press, 1987.

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3

Greenberg, Jan W. Advertising careers: How advertising works and the people who make it happen. H. Holt, 1987.

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4

Berkowitz, Ira. Vault career guide to advertising. Vault, 2004.

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5

Pattis, S. William. Careers in advertising. VGM Career Horizons, 1990.

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Pattis, S. William. Careers in advertising. VGM Career Horizons, 1996.

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7

Mondschein, Ken. Advertising, sales, and marketing. Ferguson, An imprint of Infobase Pub., 2009.

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8

Petley, Julian. Advertising. Smart Apple Media, 2003.

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9

Pattis, S. William. Opportunities in advertising careers. VGM Career Horizons, 1995.

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10

Paetro, Maxine. How to put your book together and get a job in advertising. W.W. Norton & Company, 2010.

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