Academic literature on the topic 'Advertising Voice-overs'

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Journal articles on the topic "Advertising Voice-overs"

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Desmarais, Fabrice. "Authority versus Seduction: The Use of Voice-overs in New Zealand and French Television Advertising." Media International Australia 96, no. 1 (August 2000): 135–52. http://dx.doi.org/10.1177/1329878x0009600116.

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Cross-cultural content analysis of New Zealand and French television advertising has revealed marked differences in the use of voice-overs. New Zealand voice-overs were found to be mostly authoritative and adhered to a strong code of masculinity whereas French voice-overs used a more seductive approach, utilising more feminine voices which acted as a relay of masculine values. Interviews with creative directors suggested that the selection of a voice-over was influenced by strong cultural stereotypes and was mostly the result of a subconscious or mechanical choice. This paper argues that voice-overs are signifiers which are embedded in a cultural and communicative context. It also draws attention to the usually unsuspected presence of highly naturalised ‘vocal formations’ which exist in the advertising discourse of each country, shaping and subjecting us as sociocultural beings.
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Dissertations / Theses on the topic "Advertising Voice-overs"

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Norris, Rebecca Lucinda. "The effects of videographics and information delivery style on attention and recognition in direct-to-consumer prescription drug advertising." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5757.

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Thesis (M.A.)--University of Missouri-Columbia, 2008.
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 12, 2009) Includes bibliographical references.
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Books on the topic "Advertising Voice-overs"

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Douthitt, Chris. Voice-overs: Putting your mouth where the money is. Portland, Or: Grey Heron Books, 2002.

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Tom, Wiecks, ed. Voice-overs: Putting your mouth where the money is. Portland, OR: Grey Heron Books, 1996.

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3

There's money where your mouth is: An insider's guide to a career in voice-overs. New York: Back Stage Books, 1995.

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Saulsberry, Rodney. You can bank on your voice: Your guide to a successful career in voice-overs. Agoura Hills, CA: Tomdor Publications, 2004.

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Alburger, James R. The art of voice acting: The craft and business of performing for voice-over. 4th ed. Boston: Focal Press, 2010.

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Alburger, James R. The art of voice acting: The craft and business of performing for voice-over. 3rd ed. Amsterdam: Focal Press, 2007.

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The art of voice acting: The craft and business of performing for voice-over. 3rd ed. Burlington, MA: Focal Press, 2007.

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Apple, Terri. Making money in voice overs: Winning strategies for a successful career in TV, commercials, radio, and animation. Los Angeles, Calif: Lone Eagle Publ., 1999.

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Making money in voice-overs: Winning strategies to a successful career in TV, commercials, radio and animation. 2nd ed. New York: Lone Eagle Pub., 2007.

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Apple, Terri. Making money in voice-overs: Winning strategies to a successful career in TV, commercials, radio and animation. 2nd ed. New York: Lone Eagle Pub., 2007.

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