Relevant bibliographies by topics / Advertising / Journal articles
To see the other types of publications on this topic, follow the link: Advertising.

Journal articles on the topic 'Advertising'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Advertising.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Varun Kumar Singh, Varun Kumar Singh, and Dr Hemant Kumar Singh Dr. Hemant Kumar Singh. "A Study of Advertising Influence on Sustainable Consumer Products." International Journal of Information Technology and Management 16, no. 2 (2024): 67–73. http://dx.doi.org/10.29070/s8989176.

Full text
Abstract:
Advertising is a powerful marketing tool for mass sales and distribution. One method is viaadvertising marketing. It may be used to market items and services, as well as ideas. Advertisementsmay be used to boost demand for generic or branded products. Advertising adequacy is mostly decidedby how a prospective consumer reacts to and considers an advertisement. The success of advertising isdetermined by how efficiently it handles transactions. As a consequence, advertising is often employedas a single variable to explain deal shifts. The report focuses on the Consumer Sustainable Industry'sChall
APA, Harvard, Vancouver, ISO, and other styles
2

Cope, James D. "Nonprescription Drugs and the Regulation of Advertising." Journal of Drug Issues 22, no. 2 (1992): 257–64. http://dx.doi.org/10.1177/002204269202200206.

Full text
Abstract:
Advertising plays an important and distinct role in self-medication. This article briefly reviews the separate, but complimentary, roles of advertising and labeling of nonprescription medicines and some of advertising's limitations. The article moves on to describe six areas of advertising control — including self-regulatory and governmental components — in the regulation of nonprescription medicine advertising.
APA, Harvard, Vancouver, ISO, and other styles
3

Liu, Zong Jin, Yang Yang, Zheng Fang, and Yan Yan Xu. "A VARX Measurement of Advertising’s Spillover Effect across it Technology and Wireless Communication Technology." Applied Mechanics and Materials 303-306 (February 2013): 2015–21. http://dx.doi.org/10.4028/www.scientific.net/amm.303-306.2015.

Full text
Abstract:
With the booming of wireless communication technology, there is an increasing adoption of mobile advertising. In mobile advertising fields, most spillover effect studies are cross-sectional analysis measuring only immediate effects, which might underestimate total magnitude in the long run. Complementary to these studies, we employ a company archival dataset to explore LBAs’ (Location Based Advertisings) and PUAs’ (Pop-up Advertisings) long term spillover effects in a mobile commerce context. Designed for promoting mobile movie sales, these two advertising channels generate data business sales
APA, Harvard, Vancouver, ISO, and other styles
4

Gong, Linghui, Zhenghao Wang, Keyu Yao, and Zhengze Yuan. "Advertising in Companies." Advances in Economics, Management and Political Sciences 14, no. 1 (2023): 12–17. http://dx.doi.org/10.54254/2754-1169/14/20230771.

Full text
Abstract:
Nowadays, thanks to the economic development, there are many commodities in the society appeared, so the competitions among different companies become more and more drastic. This essay illustrates the advertising in companies to let people know how they work. In order to make it more specific, we use case analysis and data analysis through the whole article. The result is companies really need to make efforts on making their advertisings more attractive and more profitable. In conclusion, governments also need to regulate the developments of advertisings to maximize the roles. This article has
APA, Harvard, Vancouver, ISO, and other styles
5

Udin, Noor. "Mengkritisi Iklan Layanan Masyarakat (ILM) Kita." Humaniora 2, no. 2 (2011): 1467. http://dx.doi.org/10.21512/humaniora.v2i2.4025.

Full text
Abstract:
Public service advertising is becoming one way to reach communication purpose in Indonesia from both public and private institutions. However, more public service advertisings are having problems in its internal surrounding. For instance, dishonesty factor to be presented, only lips service or to cover weakness of an organization or corporation. The critical review will aim to one balance understanding about how public service advertising presents well from who delivered the message, to what purpose the advertising is delivered and how, and to which community groups the advertising is aiming.
APA, Harvard, Vancouver, ISO, and other styles
6

Agustrijanto, Agustrijanto. "STRATEGI KOMUNIKASI PERIKLANAN BELOW THE LINE (BTL) PT AGHNA (KREANOVA), BANDUNG DALAM MENJALANKAN BISNIS PRINT AD." JURNAL KOMUNIKATIO 8, no. 2 (2022): 78–95. http://dx.doi.org/10.30997/jk.v8i2.6711.

Full text
Abstract:
Today the use of advertising in the below-the-line (BTL) media is a big question about the effectiveness and benefits, whether financial and branding corporate, because they are considered outdated, unfavorable, and does not represent the dynamics of digital advertising. On the other hand, digital advertising development has become a trend investor the essential advertising business seen as business advertising. This caused some parties to be sceptical of the company advertising classic BTL, significantly relying on below-the-line orders. Aghna (Kreanova) in Bandung is one of the company’s adv
APA, Harvard, Vancouver, ISO, and other styles
7

Rozendaal, Esther, and Bernd Figner. "Effectiveness of a School-Based Intervention to Empower Children to Cope With Advertising." Journal of Media Psychology 32, no. 3 (2020): 107–18. http://dx.doi.org/10.1027/1864-1105/a000262.

Full text
Abstract:
Abstract. This study tested the effectiveness of a theory-driven, school-based advertising intervention entitled Ad Masters that aimed to stimulate children’s advertising coping behavior in the current media landscape. A cluster randomized controlled trial was completed among 704 children (7–12 years old) in schools. The schools were allocated to either the intervention group ( n = 399) or control group ( n = 305). Both short-term (directly after the intervention) and long-term effects (3 months after the end of the intervention) were measured. Bayesian mixed-effect analyses showed positive sh
APA, Harvard, Vancouver, ISO, and other styles
8

Smulyan, Susan. "Absence and the advertising historian." Journal of Historical Research in Marketing 8, no. 3 (2016): 473–80. http://dx.doi.org/10.1108/jhrm-05-2016-0011.

Full text
Abstract:
Purpose The purpose of this paper is to examine the commonly held idea that American advertising agencies closely supervised their Australian counterparts during the globalization of advertising. Design/methodology/approach The author, a cultural historian based in the USA, searched American archives without finding evidence of the kind of oversight often associated with the Americanization of advertising. Findings The paper concludes that American advertisers paid less attention to Australian advertising than the other way around. In addition, Australian and American advertising industries ag
APA, Harvard, Vancouver, ISO, and other styles
9

Oscar Ade Gunawan and Masnuna Masnuna. "Perancangan Company Profile Sebagai Media Promosi PT Bhineka Advertising." Student Research Journal 1, no. 6 (2023): 62–69. http://dx.doi.org/10.55606/srjyappi.v1i6.785.

Full text
Abstract:
PT Bhineka Advertising is a company operating in the advertising sector, which produces branding needs such as signs, banners, embossed letters, and so on. Bhineka Advertising realizes that there is a need for promotional efforts to promote their name and introduce the company to the public, especially to the intended target audience. Therefore, Bhineka Advertising plans to design a company profile as a strategic step to introduce and promote their company name to the public. This step is expected to increase visibility and understanding of the company's identity, support business growth, and
APA, Harvard, Vancouver, ISO, and other styles
10

Inco Hary Perdana. "Indonesian Advertising Ethics: Guard of Industry & Protector of Advertising Consumer in Indonesia (Study Case of the Role and Function of the Advertising Regulatory Agency on the 2020 Indonesian Advertising Ethics Amendment)." Proceedings Of International Conference On Communication Science 2, no. 1 (2022): 375–82. http://dx.doi.org/10.29303/iccsproceeding.v2i1.52.

Full text
Abstract:
Advertising is often considered to bring bad impact on society, ranging from consumerism to fraud against consumers. Therefore, Indonesian Advertising Ethics (EPI) becomes a control function to Indonesia’s advertising industry. Since its presence in 2007, which is a refinement of Indonesian Advertising Code of Conduct and Procedures (TKTCPI), there are still lots of violations done within the advertising industry players. The presence of Indonesian Advertising Ethics was due to answer the development of the very dynamic marketing communications world. The purpose of Indonesian Advertising Ethi
APA, Harvard, Vancouver, ISO, and other styles
11

Tu, Ngo Dan Thu, and Giang Thy Ngo. "Experience Flow and Social Media Attitude toward Purchase Intention." Journal of Economics, Finance And Management Studies 07, no. 08 (2024): 5477–85. https://doi.org/10.5281/zenodo.13638455.

Full text
Abstract:
This paper employs a quantitative approach to hypothesis testing through structural equation modeling. The advertising perceived value of the consumer is described by four factors: entertainment, informativeness, credibility, and irritation. Based on a sample size of 406 individuals who use advertising platforms such as Facebook, YouTube, Instagram, and TikTok. The study validated the positive relationship between advertising's three components, namely entertainment, information, and credibility, and the user's flow experience and attitude toward advertising. Conversely, the advertising irrita
APA, Harvard, Vancouver, ISO, and other styles
12

Lu, Lu, Yan Wang, Jian Ping Chai, and Fu Lian Yin. "Summarize on Evaluation of Advertising Effect." Advanced Materials Research 971-973 (June 2014): 2418–23. http://dx.doi.org/10.4028/www.scientific.net/amr.971-973.2418.

Full text
Abstract:
With the rapid development of the society, advertising is self-evident when many products want to enter the market. Advertisers are eager to know whether their advertisements take effect. Therefore, evaluation of advertising’s effect is crucial. In this paper, it introduces the evaluations of online advertising and television advertising, and makes a simple analysis on the advantages and disadvantages of the main methods.
APA, Harvard, Vancouver, ISO, and other styles
13

Wang, Nuannuan. "Advertising and Consumers’ Enthusiasm." Scientific and Social Research 3, no. 2 (2021): 82–85. http://dx.doi.org/10.36922/ssr.v3i2.1108.

Full text
Abstract:
Advertising tends to portray products as a magical power to achieve a happier life, a success in career, or an enhancement in self-esteem, which plays an indispensable role in promoting consumers’ enthusiasm towards products. The aim of this article is to explore the connection between advertising, purchase attitude and behaviors from the semiotic perspective. This involves the significance of advertising’s development and impacts, the persuasive process of advertising, semiotic system, and latent values in advertisements.
APA, Harvard, Vancouver, ISO, and other styles
14

Farooq, Samiya, and Adeel Maqbool. "Advertising as An Influencing Factor on Consumer Behavior." Revista de Gestão Social e Ambiental 18, no. 9 (2024): e06587. http://dx.doi.org/10.24857/rgsa.v18n9-076.

Full text
Abstract:
Objectives: The objective of this study is to examine the role of advertising as a management strategy in contemporary business environments. It aims to explore how advertising interacts with customers and influences both internal and external organizational processes and activities. Additionally, the study seeks to address misconceptions surrounding advertising's purpose and societal impact, particularly regarding its perceived manipulation of consumers for monetary gain. Methods: This study employs a qualitative approach to investigate the role of advertising in modern business practices. It
APA, Harvard, Vancouver, ISO, and other styles
15

Klymenko, I. V., and A. O. Kozelska. "THE PSYCHOLOGICAL FEATURES OF THE PERCEPTION OF ADVERTISING WITH DIFFERENT GENDER-ROLE MODELS." Ukrainian Psychological Journal, no. 2(16) (2021): 54–69. http://dx.doi.org/10.17721/upj.2021.2(16).4.

Full text
Abstract:
The article considers the problem of gender discrimination and popular gender stereotypes in the advertising, as well as studies the psychological features of the perception of advertising with different gender-role models: in particular, advertising with gender discrimination or with gender stereotypes, the gender-neutral advertising and advertising with signs of femvertising (which challenges such stereotypes). The authors analysed the mechanisms of gender stereotype alimentation in advertising, the main varieties of such stereotypes and types of the stereotyped advertising characters of bot
APA, Harvard, Vancouver, ISO, and other styles
16

Caywood, Clarke L., and Ivan L. Preston. "The Continuing Debate on Political Advertising: Toward a Jeopardy Theory of Political Advertising as Regulated Speech." Journal of Public Policy & Marketing 8, no. 1 (1989): 204–26. http://dx.doi.org/10.1177/074391568900800114.

Full text
Abstract:
The authors propose that political candidate advertising as a unique form of political speech is in jeopardy of losing its constitutional protection under the First Amendment. Despite the growth of political advertising as a political marketing technique and new legal freedoms for commercial advertising, the paper develops a “jeopardy theory” from seven socio-political variables which independently and cumulatively threaten political advertising's protected status.
APA, Harvard, Vancouver, ISO, and other styles
17

Tellis, Gerard J., and Claes Fornell. "The Relationship between Advertising and Product Quality over the Product Life Cycle: A Contingency Theory." Journal of Marketing Research 25, no. 1 (1988): 64–71. http://dx.doi.org/10.1177/002224378802500106.

Full text
Abstract:
The relationship between advertising and product quality has been a controversial topic in the literature because of conflicting empirical evidence and divergent theories about advertising's effects. The authors present an integrative theory based on consumer response to advertising and the costs of producing quality products. The theory posits that the relationship between advertising and quality is stronger when (1) quality is produced at lower cost and (2) consumers are less responsive to advertising. Such a scenario is more likely during the latter stages of the product life cycle. An empi
APA, Harvard, Vancouver, ISO, and other styles
18

Kim, Jung Seek. "National Culture and Advertising Sensitivity to Business Cycles: A Reexamination." Journal of International Marketing 28, no. 4 (2020): 41–57. http://dx.doi.org/10.1177/1069031x20923310.

Full text
Abstract:
The author reexamines the cyclical sensitivity of national advertising expenditure with a longitudinal data set of 59 countries over 35 years. In contrast to prior studies, the author examines the effects of the entire set of Hofstede culture dimensions to study cross-country variation in the advertising sensitivity and investigates how the emergence and growth of online advertising has transformed the cyclical sensitivity of advertising spending. National culture substantially affects advertising’s cyclical sensitivity, but in different ways than hypothesized previously. Consistent with the l
APA, Harvard, Vancouver, ISO, and other styles
19

Liu, Zong Jin, Yang Yang, Zheng Fang, and Yan Yan Xu. "Measuring Dynamic Sales Impacts of LBA Using Wireless Communication Technology." Advanced Materials Research 662 (February 2013): 896–901. http://dx.doi.org/10.4028/www.scientific.net/amr.662.896.

Full text
Abstract:
Because of rapid development of wireless communication technology, there is an increasing adoption of mobile advertising, such as location based advertising (LBA). To what extent can LBA improve advertising effectiveness is an important topic in the field of wireless communication technology research. Most researches quantify long term impacts of advertisings by VAR (Vector Autoregressive) model. However, compared to VAR model, VECM (Vector Error Correction Model) is a better method in that it allows one to estimate both a long-term equilibrium relationship and a short-term dynamic error corre
APA, Harvard, Vancouver, ISO, and other styles
20

Tong, Hairuo. "Analysis of the Advantages and Disadvantages of Public Service Advertising." Communications in Humanities Research 11, no. 1 (2023): 243–48. http://dx.doi.org/10.54254/2753-7064/11/20231455.

Full text
Abstract:
Advertising plays a crucial role in advocating social values, promoting moral concepts, and shaping standardized social behavior. With its unique form of expression and distinct content, advertising has gained significant influence in contemporary society. As a fusion of social economy and culture, public service advertising has evolved into a distinctive form of television program communication. It not only upholds the technical value of advertising for promoting civilized consumption but also reinterprets the multi-faceted meaning of advertising from a cultural standpoint. This provides a fe
APA, Harvard, Vancouver, ISO, and other styles
21

Adawiyah Sis, Atika Robiatun, and Albari ,. "PENGUKURAN EFEKTIFITAS PENGIKLANAN LINGKUNGAN MELALUI IKLAN TELEVISI (PENDEKATAN MODEL AIDA)." KINERJA 19, no. 1 (2017): 16. http://dx.doi.org/10.24002/kinerja.v19i1.531.

Full text
Abstract:
Advertising can no longer be simply regarded as one type of marketing communications but it should be packaged as one seed strategy in the context of the overall marketing strategy. In the development of theterm advertising or advertising green environment, it is stated as a strategy that tries to create a culture and identity of the consumers who care about the environment. This study measures the environmental importanceof advertising that is linked to the purpose of advertising itself based on AIDA approach. The study is conducted with the involvement of consumers who have seen a particu
APA, Harvard, Vancouver, ISO, and other styles
22

Pryshchenko, Svitlana Valeriivna. "CREATIVE TECHNOLOGIES IN ADVERTISING DESIGN." Creativity Studies 12, no. 1 (2019): 146–65. http://dx.doi.org/10.3846/cs.2019.8403.

Full text
Abstract:
The purpose of this article was analyses the existing methodological approaches to art, culture, design, advertising for the further effective designing of advertising products, increasing its positive value orientations and aesthetic level. The research area is the visualization of advertising ideas taking into account of regional specificity and ethno-cultural identification. Scientific study of cultural-aesthetic component in advertising design has the aim to systematize visual means of information and make a complex definition of their functional specifics in contemporary society, which is
APA, Harvard, Vancouver, ISO, and other styles
23

Gilly, Mary C. "Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States." Journal of Marketing 52, no. 2 (1988): 75–85. http://dx.doi.org/10.1177/002224298805200206.

Full text
Abstract:
In the past, research has found that the portrayal of sex roles in advertising has not reflected equality or reality. Further, studies typically have examined only U.S. advertising, leaving open the question of cultural influence on advertising's sex role portrayals. The author offers a new analysis of sex roles in advertising and compares content analysis findings for U.S., Australian, and Mexican television advertisements. Results reveal differences in the portrayal of the sexes in U.S. advertisements. Australian advertisements show somewhat fewer sex role differences and Mexican advertiseme
APA, Harvard, Vancouver, ISO, and other styles
24

Wee-Ming Lau, László Józsa, Yoong-Wai Chan, Yee-Ling Fong, Hiram Ting, and Kim-Lim Tan. "Beliefs and Attitude towards Political Advertising During Malaysia's GE14 Political Tsunami." International Journal of Business and Society 21, no. 1 (2021): 285–99. http://dx.doi.org/10.33736/ijbs.3252.2020.

Full text
Abstract:
The recent General Election in Malaysia has seen the opposition alliance form the government for the first time in its history. The tsunami that changed the country's political landscape has largely been attributed to the participation of young voters and the effect of political advertising transmitted through social media. Drawing upon the theory of reasoned action, the study tests the scale of beliefs about political advertising in relation to attitude towards political advertising among young voters. While the first phase of the study validated the belief components, the second phase tested
APA, Harvard, Vancouver, ISO, and other styles
25

Chen, Yalan. "Advertising in the Era of Artificial Intelligence." Communications in Humanities Research 39, no. 1 (2024): None. http://dx.doi.org/10.54254/2753-7064/39/20242180.

Full text
Abstract:
This article explores the impact of artificial intelligence (AI) on the advertising industry, detailing its evolution from traditional to AI-driven methods. Advertising has historically been a crucial medium for promoting messages, with its impact magnified during public health crises. The integration of AI has revolutionized advertising by automating functions such as ad optimization, media buying, and personalized ad creation. AI's ability to analyze large data sets and predict consumer behavior has enhanced the efficiency and effectiveness of advertising campaigns, leading to higher returns
APA, Harvard, Vancouver, ISO, and other styles
26

Crawford, Robert. "‘Truth in Advertising’: The Impossible Dream?" Media International Australia 119, no. 1 (2006): 124–37. http://dx.doi.org/10.1177/1329878x0611900112.

Full text
Abstract:
For an industry that deals with the public perception of images, it perhaps ironic that advertising itself has long suffered from a severe image problem. The industry has long been equated with exaggerations, distortions and falsities. Critics and the industry alike have looked to the possibility of truth in advertising to redeem its reputation. The discourse of truth in advertising that occurred in the advertising industry ranks during the early twentieth century provides a revealing insight into the way that the ‘magic system’ of advertising has been constructed. Reaching a high point in the
APA, Harvard, Vancouver, ISO, and other styles
27

Vivek Chaturvedi, Vivek Chaturvedi, and Dr Naval Singh Dr. Naval Singh. "The Influence of Social Media Marketing on Consumers Behavior." International Journal of Information Technology and Management 16, no. 1 (2024): 40–44. http://dx.doi.org/10.29070/jp4z2b17.

Full text
Abstract:
Social media advertising's perceived utility, simplicity of use, entertainment, intrusiveness, andfrequency of use have been determined to be the most important elements influencing consumers'attitudes toward social media advertising, according to a new study. Customers' attitudes about socialmedia advertising are influenced by their perceptions of how easy it is to use. Consumers' attitudes towardsocial media advertising are influenced by factors such as perceived utility and intensity of social mediause, business reputation and incentives, perceived ad entertainment, perceived commercial int
APA, Harvard, Vancouver, ISO, and other styles
28

Reynolds, Molly E., and Richard L. Hall. "Issue Advertising and Legislative Voting on the Affordable Care Act." Political Research Quarterly 71, no. 1 (2017): 102–14. http://dx.doi.org/10.1177/1065912917724007.

Full text
Abstract:
During the congressional fight over the Affordable Care Act (ACA), interest groups spent record sums on television issue advertising in targeted efforts to influence members of Congress, but did the money make any difference? We use the literatures on outside lobbying and legislative behavior to develop two hypotheses about issue advertising’s effects on members’ voting decisions. We test the hypotheses using population-weighted, station-level advertising data mapped into congressional districts. We find negligible evidence that issue advertising had a causal effect on either House committee o
APA, Harvard, Vancouver, ISO, and other styles
29

Romana Puggelli, Francesca, and Mauro Bertolotti. "Healthy and unhealthy food in Italian television ads for adults and children." Young Consumers 15, no. 1 (2014): 58–67. http://dx.doi.org/10.1108/yc-03-2013-00364.

Full text
Abstract:
Purpose – The aim of the research is to investigate how healthy and unhealthy foods (e.g., those of little nutritional value, but high fat and sugar content) are represented in televised advertising, analyzing the differences in persuasive strategies used to promote them. Design/methodology/approach – Content analysis was performed on 62 food advertisings broadcast on the main Italian national TV channels, focusing on target, representation of food consumption, number and gender of the main characters, visual and sound effects (i.e. music jungles etc.) and references to nutritional properties.
APA, Harvard, Vancouver, ISO, and other styles
30

Malchyk, M., and I. Adasiuk. "ADVERTISING IN THE INTERNET: THEORETICAL ANALYSIS AND FEATURES." Journal of Lviv Polytechnic National University. Series of Economics and Management Issues 5, no. 1 (2021): 75–85. http://dx.doi.org/10.23939/semi2021.01.075.

Full text
Abstract:
Purpose. The purpose of the article consists of theoretically analyzing advertising on the Internet and determining its species’ characteristics. Design/methodology/approach. The following methods were used in the research process: generalization, synthesis, grouping, induction, deduction, vertical, horizontal, tabular. Findings. This article highlights the analysis of the leading indicators of the Internet advertising market and the most popular advertising types in the network. Internet advertising’s main tasks as an essential tool of the marketing strategy of any kind of activity, a form of
APA, Harvard, Vancouver, ISO, and other styles
31

Walden, Keith. "Advertising Business, Advertising Culture." Canadian Review of American Studies 29, no. 2 (1999): 127–34. http://dx.doi.org/10.3138/cras-029-02-06.

Full text
APA, Harvard, Vancouver, ISO, and other styles
32

Deng, Li. "The Impact of Social Media Advertising on Consumers' Purchasing Decisions." SHS Web of Conferences 215 (2025): 01012. https://doi.org/10.1051/shsconf/202521501012.

Full text
Abstract:
With the rapid development and popularity of social media, social media advertising has become an indispensable part of enterprise marketing strategy. This study aims to explore the impact of social media advertising on consumers' purchasing decisions. Through literature review, questionnaire survey and data analysis, this paper in-depth studies the characteristics of social media advertising, consumers' attitudes towards social media advertising and the mechanism of social media advertising's influence on consumer purchasing behavior. The results show that social media advertising can signifi
APA, Harvard, Vancouver, ISO, and other styles
33

Fedorova, Nadiia. "Advertising as an object of copyright." Theory and Practice of Intellectual Property, no. 2 (June 23, 2022): 33–38. http://dx.doi.org/10.33731/22022.259742.

Full text
Abstract:
Keywords: advertising, advertising elements, copyright, advertising structure
 The article reveals questionsregarding such a complex object of copyright as advertising. The current legislationand judicial practice are analysed, it is substantiated that advertising elementsshould be characterized by signs of originality, uniqueness, and uniqueness.As a rule, advertising combines several objects of copyright at once. At the sametime, each separate part of the work (advertising video) can be used independentlyand is considered as a work and is protected in accordance with the Law of Ukraine«
APA, Harvard, Vancouver, ISO, and other styles
34

Beard, Fred. "Forgotten classics: Motivation in Advertising, by Pierre Martineau (1957)." Journal of Historical Research in Marketing 8, no. 4 (2016): 585–94. http://dx.doi.org/10.1108/jhrm-05-2016-0012.

Full text
Abstract:
Purpose The purpose of this paper is to review and summarize Pierre Martineau’s Motivation in Advertising and to assess its status as a valid forgotten classic of the marketing literature. Design/methodology/approach Motivation in Advertising is reviewed and summarized, and its contributions to marketing and advertising history, thought and practice are assessed. Findings Martineau was among a handful of figures behind the “motivation research” movement among marketers and advertisers during the late 1940s to the 1960s. His “new philosophy” regarding communication theory, persuasion and advert
APA, Harvard, Vancouver, ISO, and other styles
35

Liu, Zong Jin, Yang Yang, Zheng Fang, and Jing Cai. "Sales Impacts of Location Based Advertising Using Wireless Communication Technology." Applied Mechanics and Materials 268-270 (December 2012): 1741–47. http://dx.doi.org/10.4028/www.scientific.net/amm.268-270.1741.

Full text
Abstract:
Using wireless communication technology, location-based advertising (LBA) is booming recently. Most LBA researches are cross-sectional analysis studying only contemporaneous impacts, which might seriously underestimate advertisings’ efficacy in the long run. Complementary to these researches, we employ a company archival dataset to explore LBA’s and PUA’s (Pop-up Advertising) sales impact in both contemporaneous and long run terms. The developed dynamic structural equation model reveals that (1)in terms of magnitude, LBA’s efficacy is stronger than that of PUA both contemporaneously and accumu
APA, Harvard, Vancouver, ISO, and other styles
36

Demchenko, Ivan, and Anzhela Berzina. "Medicines Advertising: Legal Practice." Law Review of Kyiv University of Law, no. 2 (August 10, 2020): 233–38. http://dx.doi.org/10.36695/2219-5521.2.2020.41.

Full text
Abstract:
The article explores legal practice in the field of advertising medicines. Medicines advertising is recognized as one of the mosteffective mechanisms of medicines promotion. Factors affecting the spread of medicines advertising: the public’s attitude to advertisingas a reliable source of information about medicines, distrust of doctors and the healthcare system, and, as a consequence, the prevalenceof self-medication practices. In order to protect the interests of consumers and protect economic competition (often second prevailing),the state ensures compliance with the requirements of the legi
APA, Harvard, Vancouver, ISO, and other styles
37

Olbrich, Rainer, and Carsten D. Schultz. "Multichannel advertising: does print advertising affect search engine advertising?" European Journal of Marketing 48, no. 9/10 (2014): 1731–56. http://dx.doi.org/10.1108/ejm-10-2012-0569.

Full text
Abstract:
Purpose – The study contributes to our understanding of search engine advertising in two main ways. Firstly, we analyze the comparative effectiveness of its campaign parameters. Secondly, we examine the effect of print advertising on search engine advertising Design/methodology/approach – Based on advertising data for a three-year period, we test the hypotheses by means of a path model with the aid of partial least squares. Findings – The advertising budget and the degree of keyword matching yield the greatest effect on the number of signed contracts. The click-through rate and the bid amount
APA, Harvard, Vancouver, ISO, and other styles
38

Waisi Kareem, Sarkawt, and Habeeb Ibrahim. "The impact of commercial advertising on the public." Journal of University of Raparin 11, no. 2 (2024): 452–76. http://dx.doi.org/10.26750/vol(11).no(2).paper17.

Full text
Abstract:
Throughout the world, commercial advertising’s have become an art and effective method of communication. It is a recent necessity for all countries, nations, classes, and races. All of them are working on commercial advertising and commercial advertising are the work of all. It is crucial that the Commercial advertisements are used properly and must at a high level, Kurdish satellite channels can live and manage business in this way. Advertisements can provide facilities for citizens and consumers especially when The commercial advertisings were used properly and correctly of the direction and
APA, Harvard, Vancouver, ISO, and other styles
39

Shafiq, A., A. Haque, K. Abdullah, and M. T. Jan. "Beliefs about Islamic advertising: an exploratory study in Malaysia." Journal of Islamic Marketing 8, no. 3 (2017): 409–29. http://dx.doi.org/10.1108/jima-02-2015-0018.

Full text
Abstract:
Purpose This paper aims to explore people’s beliefs towards Islamic advertising. Design/methodology/approach Being exploratory in nature, this paper applies qualitative method of research by adapting thought elicitation technique of data collection. This method rests in the projective techniques of data collection and is also known as “word association technique”. It allows free thinking of respondents that helps in generating rich data which is most required in qualitative studies. Findings Various beliefs regarding Islamic advertising were extracted and categorized into different dimensions.
APA, Harvard, Vancouver, ISO, and other styles
40

A.Nithya, A. Nithya. "Advertising Strategy." Paripex - Indian Journal Of Research 2, no. 2 (2012): 1–3. http://dx.doi.org/10.15373/22501991/feb2013/1.

Full text
APA, Harvard, Vancouver, ISO, and other styles
41

Haghsetan, Leila, Afsane Malkami, and Leila Farjoo. "Advertisement and Its Effect on attracting Artists to Participate in Theater Festivals." Journal of Management and Accounting Studies 4, no. 04 (2019): 54–60. http://dx.doi.org/10.24200/jmas.vol4iss04pp54-60.

Full text
Abstract:
Executive organizations and committees usually use promotional activities to attract more artists to theater festivals; however, some organizations believe that advertising is just waste of capital. Therefore, the present study aims to investigate the effect of advertising on attracting artists to participate in theater festivals of the country and rank these advertisings. Methodology: In this research, library method is used in theoretical studies, and in field studies, a questionnaire was distributed among 259 active artists in theater field who were randomly selected from among statistical
APA, Harvard, Vancouver, ISO, and other styles
42

Moslehpour, Massoud, Jargal Tumurbaatar, and Khoirul Amri. "What Do Mongolian Facebook Users Want from Advertisers?" International Journal of Business and Management 11, no. 9 (2016): 51. http://dx.doi.org/10.5539/ijbm.v11n9p51.

Full text
Abstract:
This study is one of its kinds to explore Mongolian Facebook users’ attitudes towards advertising. It uses traditional factors and examines the relationship among the factors to dicover the variables with strongest influence among the Mongolian Facebook users. Moreover, researchers included gender as one of the relevant demographic variables as the moderating variable. This study surveyed 400 Mongolian Facebook active users through the online questionnaire. The research findings indicate that informativeness and entertainment followed by credibility are the most influential factors of Facebook
APA, Harvard, Vancouver, ISO, and other styles
43

Schorman, Rob. "Claude Hopkins, Earnest Calkins, Bissell Carpet Sweepers and the Birth of Modern Advertising." Journal of the Gilded Age and Progressive Era 7, no. 2 (2008): 181–219. http://dx.doi.org/10.1017/s1537781400001869.

Full text
Abstract:
This study of the lives and careers of Claude C. Hopkins and Earnest Elmo Calkins from their boyhood experiences with periodical advertising in the 1870s though their professional contributions to the field at the turn of the century provides a ground-level view of modern advertising's emergence. Among other things, it shows that certain marketing concepts emerged earlier than is often assumed and that these concepts were often developed independent of major advertising agencies and far from the urban centers of advertising production. Calkins and Hopkins had very different philosophies of mar
APA, Harvard, Vancouver, ISO, and other styles
44

Volkova, Viktoriya Borisovna. "Representation of sexuality in Calvin Klein Jeans advertising campaigns (1980–2016): gender approach." Человек и культура, no. 4 (April 2021): 116–33. http://dx.doi.org/10.25136/2409-8744.2021.4.36304.

Full text
Abstract:
The subject of this research is the means of representing sexuality in advertising campaigns for Calvin Klein Jeans (1980 – 2016). The object of this research is the use of gender stereotypes (masculinity/femininity) in advertising as a way to manipulate collective consciousness for solution of marketing tasks. The aim of this article consists in determination of advertising strategies of the Calvin Klein brand for the period 1980 – 2016 and the techniques of representation of sexuality for the effective impact of advertising upon the target audience. Analysis is conducted
APA, Harvard, Vancouver, ISO, and other styles
45

Calfee, John E., and Debra Jones Ringold. "The 70% Majority: Enduring Consumer Beliefs about Advertising." Journal of Public Policy & Marketing 13, no. 2 (1994): 228–38. http://dx.doi.org/10.1177/074391569401300204.

Full text
Abstract:
Six decades of survey data consistently indicate that about 70% of consumers think that advertising is often untruthful, it seeks to persuade people to buy things they do not want, it should be more strictly regulated, and it nonetheless provides valuable information. Consumers also tend to find that advertising's benefits outweigh its deficits. These beliefs have remained remarkably stable despite large fluctuations in the scope and vigor of advertising regulation.
APA, Harvard, Vancouver, ISO, and other styles
46

Mehta, Abhilasha. "Advertising Attitudes and Advertising Effectiveness." Journal of Advertising Research 40, no. 3 (2000): 67–72. http://dx.doi.org/10.2501/jar-40-3-67-72.

Full text
APA, Harvard, Vancouver, ISO, and other styles
47

Markham, Scott, Rebecca Gatlin-Watts, and William Bounds. "Internet Advertising vs. Traditional Advertising." Journal of Promotion Management 6, no. 1-2 (2001): 3–17. http://dx.doi.org/10.1300/j057v06n01_02.

Full text
APA, Harvard, Vancouver, ISO, and other styles
48

Johnson, Justin P. "Targeted advertising and advertising avoidance." RAND Journal of Economics 44, no. 1 (2013): 128–44. http://dx.doi.org/10.1111/1756-2171.12014.

Full text
APA, Harvard, Vancouver, ISO, and other styles
49

Connolly-Ahern, Colleen, and Lynda Lee Kaid. "Corporate Advertising as Political Advertising." Journal of Political Marketing 1, no. 4 (2002): 95–99. http://dx.doi.org/10.1300/j199v01n04_06.

Full text
APA, Harvard, Vancouver, ISO, and other styles
50

Ducoffe, Robert H., and Eleonora Curlo. "Advertising value and advertising processing." Journal of Marketing Communications 6, no. 4 (2000): 247–62. http://dx.doi.org/10.1080/135272600750036364.

Full text
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the bibliographies on the topic 'Advertising' for other source types:
Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography