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Journal articles on the topic 'Aesthetics in organizations'
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1
de Monthoux, Pierre Guillet. "Organizations and Aesthetics." Scandinavian Journal of Management 18, no. 1 (March 2002): 113–16. http://dx.doi.org/10.1016/s0956-5221(01)00003-3.
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Willerding, Inara Antunes Vieira, Ana Clara Medeiros Silveira, Issa Ibrahim Berchin, Édis Mafra Lapolli, and José Baltazar Salgueirinho Osório de Andrade Guerra. "STRATEGIC MANAGEMENT FOR SUSTAINABLE DEVELOPMENT AND THE ORGANIZATIONAL AESTHETIC PERSPECTIVE." Revista Eletrônica de Estratégia & Negócios 9, no. 2 (September 1, 2016): 134. http://dx.doi.org/10.19177/reen.v9e22016134-165.
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This paper aims to provide an aesthetic approach to verify the contribution of organizational aesthetics in strategic management for sustainable development. In order to accomplish this objective, a systematic literature review was conducted with a qualitative approach. The results show that organizational aesthetics may contribute to the competitiveness, effectiveness and creativity of the organizations, stimulate knowledge acquisition by reinforcing and improving the best relation between employees and the company’s goals, made possible through aesthetics interventions in the workplace. Thus, focusing on improving the perceived quality of workplace, stimulating creativity, innovation, and seeking a more balanced relationship between stakeholders and natural environment.
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Poprawski, Marcin. "Cultural education organizations and flexible individualization of taste." Journal of Organizational Change Management 28, no. 2 (April 13, 2015): 165–76. http://dx.doi.org/10.1108/jocm-01-2015-0018.
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Purpose – The purpose of this paper is to identify and discuss structure, essence, and quality of a current organizational frameworks for the arts and culture, institutions, NGO’s and enterprises that are core playgrounds for flexible individualization of taste, cultural literacy, individuals’ expressions and their cultural identity. Design/methodology/approach – Paper design initiates with an analysis of the organizational landscape of cultural sector, including special focus on cultural education. This subject will be studied with a use of a case of cultural education organization leaders. The paper epilogue brings to the discussion inspirations from aesthetics and marketing studies. Findings – In cultural education organizations, there is: an urgency: for more hybrid and flexible organizational forms; cross-sectorial synergy; for more focused leaders competencies fitting into expected categories of: managerial, communicative, sensemaking, and entrepreneurial. Research limitations/implications – The paper is a stimulus for further research within cooperating disciplines of organization studies, cultural policy studies, marketing, and aesthetics. Practical implications – The text has practical implication for public administration, cultural policy makers and is an insight for cultural organizations leaders from public, private, and civil parts of cultural sector. Originality/value – The topic of flexible individuation of taste in relations to cultural education institution practices, is reflected in a complementary approach, from triadic perspective of cultural policy, marketing and aesthetics, bringing new insights for organization change research and practice.
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Strati, Antonio. "Aesthetics and organizations without walls." Studies in Cultures, Organizations and Societies 1, no. 1 (June 1995): 83–105. http://dx.doi.org/10.1080/10245289508523447.
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Beau, Gaelle. "Beyond the leader-centric approach." Society and Business Review 11, no. 1 (February 8, 2016): 62–79. http://dx.doi.org/10.1108/sbr-10-2015-0060.
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Purpose – The purpose of this paper is to go beyond the leader-centric approach to highlight the shared leadership phenomena happening in organizations where there is no head leader. Seeing interactions between the orchestra members through the lens of aesthetics is a useful way of understanding leadership phenomena. Design/methodology/approach – The different approaches used are interviews, participant observation, analysis of video, photo materials and journalist review. Findings – The managerial evidence says that without a head leader nothing is possible in organizations with a high level of complexity is not proved in a conductorless orchestra. The orchestra without a conductor shows that leadership is an aesthetic phenomenon. The conductorless orchestra is enhancing the sensitivity of organizational practices in a situation where beauty is a common goal to achieve. Studying leadership through the aesthetic lens is very relevant to understand this phenomenon, and shows that leadership is a co-construction between leaders and followers (and therefore negotiated). Research limitations/implications – It has to be compared to a non “amateur” orchestra where power struggles are maybe more visible. Originality/value – No study has been done on aesthetics and the no-conductor orchestra.
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Strati, Antonio. "Organizations Viewed through the Lens of Aesthetics." Organization 3, no. 2 (May 1996): 209–18. http://dx.doi.org/10.1177/135050849632004.
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Dogan, Derya, Halit Keskin, and Ali E. Akgun. "Organizational Aesthetic Capability and Firm Product and Process Innovativeness." International Business Research 9, no. 7 (June 8, 2016): 124. http://dx.doi.org/10.5539/ibr.v9n7p124.
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<p>Taking into consideration the popularity of organizational aesthetics in organizational behavior literature, and adapting dynamic capabilities perspective, we suggest that organizational aesthetic capability is an important competence that enables organizations to cope with the environmental uncertainty. Nonetheless, organizational aesthetic capability is rarely addressed in the technology and innovation management literature. Specifically, we know little about what organizational aesthetic capability is, its ingredients and benefits, and how it works in innovation context. Addressing this particular gap in the literature, this study contributes in two ways. First, we conceptualize organizational aesthetic capability and its sub-dimensions that are alert imagination, to act and defer, awareness of dissonance, analyzing past actions, prefiguring future trajectories, preserve existing modes of operation, willingness to change direction, recognizing symbols in use, and awareness of language. Second, the theoretical framework we proposed highlights the effects of organizational aesthetic capability on product and process innovativeness.</p>
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Thompson, Neil A. "Imagination and Creativity in Organizations." Organization Studies 39, no. 2-3 (November 24, 2017): 229–50. http://dx.doi.org/10.1177/0170840617736939.
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Scholars adopting a relational ontology of organisational creativity have shifted attention away from a preoccupation with individual minds towards that which is enacted, emergent, shared, unpredictable and contingent. This article follows suit, yet breaks new ground by reconsidering how the mind plays an active role in unfolding creative interactions by building a bridge between literature on organisational creativity, aesthetics and philosophy of imagination. I draw on English Romanticism to craft a theoretical model of organisational creativity as an aesthetic and relational process of shared imagining. This model demonstrates how organisational members use primary and secondary modes of imagination and creative expression to develop, materialise and share perceptions and images of possible futures. By elaborating on their interplay, this article contributes to literature by theorising an active and generative role of mind that does not have the ontological shortcomings of leading theories. In turn, this has a number of implications for literature on entrepreneurship and organisational creativity in terms of situating and embodying creative thinking, explaining the intentionality and motivation for creative actions, overcoming perceptual differences and changing practices and routines.
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Brown, Carolyn L. "Aesthetics of nursing administration: The art of nursing in organizations." Nursing Administration Quarterly 16, no. 1 (1991): 61–70. http://dx.doi.org/10.1097/00006216-199101610-00008.
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Orr, Debra, and Don Fette. "The Innovative Power of Art: Applications of Art and Aesthetics in Organizations." International Journal of Arts Education 12, no. 1 (2017): 31–48. http://dx.doi.org/10.18848/2326-9944/cgp/v12i01/31-48.
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Orr, Debra, and Don Fette. "The Innovative Power of Art: Applications of Art and Aesthetics in Organizations." International Journal of Arts Education 12, no. 2 (2017): 31–48. http://dx.doi.org/10.18848/2326-9944/cgp/v12i02/31-48.
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Hatch, Mary Jo, and Michael Owen Jones. "Photocopylore at work: aesthetics, collective creativity and the social construction of organizations." Studies in Cultures, Organizations and Societies 3, no. 2 (July 1997): 263–87. http://dx.doi.org/10.1080/10245289708523498.
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Schnugg, Claudia, and BeiBei Song. "An Organizational Perspective on ArtScience Collaboration: Opportunities and Challenges of Platforms to Collaborate with Artists." Journal of Open Innovation: Technology, Market, and Complexity 6, no. 1 (January 21, 2020): 6. http://dx.doi.org/10.3390/joitmc6010006.
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Artists are often seen as innovators and producers of creative and extraordinary new ideas. Additionally, experiencing art and artistic processes is an important opportunity for learning and exploration. Thus, corporations and scientific organizations have experimented with initiatives that generate artscience collaboration, such as fellowships, long-term collaborations with artists, and artist-in-residence programs. Looking at outcomes in the long-term, it is possible to identify important contributions to scientific, technological, and artistic fields that stem from artscience collaboration opportunities in organizations. On the other hand, it is often difficult to define immediate tangible outcomes of such processes as innovation as interdisciplinary interaction and learning processes are valuable experiences that do not always manifest directly in outcomes that can be measured. Drawing from cases of artscience programs and qualitative interviews with program managers, scientists, and artists, this article explores how artscience collaboration in an organization adds value and helps overcome organizational challenges regardless of such outcomes. By shifting the focus from the outcome to the process of artscience collaboration, it is possible to discover in more depth value-added contributions of artscience experiences on an individual level (e.g., new ways of knowing and thinking, understanding of materials and processes, and learning). Moreover, such contributions tell stories of connecting the process of artscience programs to the organizations’ goals of developing a new generation of leaders and driving a more adaptive, innovative culture. These benefits of artscience opportunities need to be supported by managerial activities in the organization. Thus, it enables a more differentiated understanding of possible contributions of artscience collaboration to organizations and helps to define the best model to create such opportunities. The article also recommends future research directions to further advance artscience collaboaration, especially in light of pertinent movements such as STEAM and Open Innovation, and promising developments in related fields such as neuro-aesthetics.
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Stone, Robert W., Lori Baker-Eveleth, and Daniel Eveleth. "The Influence of the Firm’s Career-Website on Job-Seekers’ Intentions to the Firm." International Journal of Human Resource Studies 5, no. 3 (August 28, 2015): 111. http://dx.doi.org/10.5296/ijhrs.v5i3.8172.
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Currently organizations rely on its websites to engage and inform job-seekers, and as the primary method for job-seekers to submit applications for screening (Thompson, Braddy & Wuensch, 2008). Therefore a website must be able to influence job-seekers to react positively to perform behaviors such as submitting an application, returning to the site, recommending the company or site to others, and to engage the organization by transitioning to the organization’s social-media sites. Whether or not a job-seeker performs these behaviors is largely a function of the experience with the website. Understanding the website-related factors affecting a job-seeker’s intentions and subsequent behavior is, therefore, critical to the firm. The sample consisted of 199 usable responses and the results show website aesthetics, content and ease of use influence respondents’ intentions, indirectly, through perceived usefulness of the site. Social norms toward the firm have a significant, positive influence on respondents’ intentions.
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Bjerke, Rune, and Nicholas Ind. "The influence of aesthetic investments on employees." EuroMed Journal of Business 10, no. 2 (July 6, 2015): 214–33. http://dx.doi.org/10.1108/emjb-09-2014-0029.
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Purpose – The purpose of this paper is to explore new constructs related to organizations, art and physical environment. Further, an intention was to explain and discuss whether investments in the physical environment in the form of art, design and architecture do have an effect on employees. Design/methodology/approach – To conclude whether aesthetics had an impact on employees in terms of job satisfaction, motivation and their self-perception of their own ability to provide customer service, the authors undertook a quantitative study of 222 employees in seven companies. The authors subsequently commenced five in-depth, semi-structured interviews with four accessible corporate art buyers and one curator to identify the main motivations for purchasing art and placing it in the work place. Findings – With regard to perceptions of art, design and architecture, the physical environment is perceived as a whole and seems to play a significant role in organizational life for employees in companies that have invested in art. The research implies, however, that the companies that invested in art, design and architecture, despite the positive influence on employees’ self-perceived service ability, did not accumulate benefits on service ability relative to employees in companies without art. Practical implications – Managers should cautiously reflect on their motivations for investing in art, design and architecture. Useful motivations might include projecting a desired external image or decoration or expressing connection to a community. Investing in art, design and architecture independent of what the organization is trying to do strategically will create cosmetic solutions that lack any wider purpose. Originality/value – Despite increased corporate interest in aesthetics, little research has been done to determine the effect on employees. The research shortage may be due to the challenge of understanding the meaning of the visible expressions. This paper is a contribution to strengthen the knowledge of the impact of workspace aesthetics on employees (the authors subsequently undertook five in-depth, semi-structured interviews with four accessible corporate art buyers at Storebrand (insurance and banking corporation), Telenor (mobile operator), Hydro (aluminium company), Nordic Choice Hotels and one curator).
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Kersten, Astrid. "When craving goodness becomes bad: a critical conception of ethics and aesthetics in organizations." Culture and Organization 14, no. 2 (May 30, 2008): 187–202. http://dx.doi.org/10.1080/14759550802079374.
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Austin, Robert, Daniel Hjorth, and Shannon Hessel. "How Aesthetics and Economy Become Conversant in Creative Firms." Organization Studies 39, no. 11 (October 26, 2017): 1501–19. http://dx.doi.org/10.1177/0170840617736940.
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Research on creative organizations often highlights a concern that economic influences on creative work might crowd out aesthetic influences. How this concern can be managed, however, is not well understood. Using a case study of an economic/aesthetic conflict within a design firm, we develop theory to describe how the economic and aesthetic can be constructively combined. We propose the concept of conversation as a way of theorizing a constructed sociality via which creative firms manage this conflict; we also propose the concept of ensemble as a way of theorizing a conversationally nurtured but fragile form of intensified sociality that most successfully combines conflicting influences when it can be achieved. Together, these theoretical conceptualizations contribute new insights and help organize a fragmented landscape of ideas about work in creative firms.
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Baer, Michael D., Lisa van der Werff, Jason A. Colquitt, Jessica B. Rodell, Kate P. Zipay, and Finian Buckley. "Trusting the “Look and Feel”: Situational Normality, Situational Aesthetics, and the Perceived Trustworthiness of Organizations." Academy of Management Journal 61, no. 5 (October 2018): 1718–40. http://dx.doi.org/10.5465/amj.2016.0248.
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Martin, Patricia Yancey. "Sensations, Bodies, and the ‘Spirit of a Place’: Aesthetics in Residential Organizations for the Elderly." Human Relations 55, no. 7 (July 2002): 861–85. http://dx.doi.org/10.1177/0018726702055007544.
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Ottensmeyer, Edward J. "Too Strong to Stop, Too Sweet to Lose: Aesthetics as a Way to Know Organizations." Organization 3, no. 2 (May 1996): 189–94. http://dx.doi.org/10.1177/135050849632002.
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Moore, Christopher. "Socialist Realism and the Music of the French Popular Front." Journal of Musicology 25, no. 4 (2008): 473–502. http://dx.doi.org/10.1525/jm.2008.25.4.473.
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Abstract The political agenda of the French Popular Front (1935––38) sought to unite workers and intellectuals in solidarity against the forces of European fascism. Many French composers were quickly implicated in this politicized process, supported by the rapid development of Communist-funded cultural organizations like the Féédéération Musicale Populaire and inspired by tremendous interest in the Soviet cultural model. These political circumstances welcomed the techniques of socialist realism in France under the Popular Front, but Soviet aesthetics were creatively appropriated to reflect French musical traditions and political realities. Libéérons Thaelmann by Charles Koechlin and Jeunesse by Arthur Honegger exemplify this engagement with Communist politics and aesthetics, confirming the musical and political relevance of socialist realism for French composers during the mid-1930s.
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Toropova, Anna. "Probing the Heart and Mind of the Viewer: Scientific Studies of Film and Theater Spectators in the Soviet Union, 1917–1936." Slavic Review 76, no. 4 (2017): 931–58. http://dx.doi.org/10.1017/slr.2017.271.
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A vast array of research institutes and cultural organizations began to study the viewer of Soviet cinema and theatre in the years following the October Revolution. These investigations called on the techniques of sociology, psychology, and physiology to make Soviet cultural production more “efficient” and “rational.” Belying the conventional assumption that the cultural revolution of 1928–1932 brought empirical research in aesthetics to an abrupt end, this paper traces the continuation and redefinition of studies of the viewer in the Soviet Union after the “Great Break.” My analysis of the work of the “Scientific Research Sector” at the State Institute of Cinematography (VGIK) between 1933 and 1936 outlines how Stalin-era researchers shifted their gaze from viewers’ tastes and attitudes to questions of perceptual management and effectiveness. Exploring the VGIK researchers’ attempts to determine the “laws” of aesthetic perception and optimize intelligibility, the article brings to light the developments in scientific knowledge underwriting Soviet culture's transition to a form “accessible to the millions.”
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Lupu, Cristina, Ana Isabel Rodrigues, Oana Mihaela Stoleriu, and Martina G. Gallarza. "A Textual and Visual Analysis of the Intrinsic Value Dimensions of Romania: Towards a Sustainable Destination Brand." Sustainability 13, no. 1 (December 23, 2020): 67. http://dx.doi.org/10.3390/su13010067.
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This work examines the projected image of Romania as an emerging tourism destination. Computed content-analysis was applied to the photos, text and video materials promoted online in Romania’s last international tourism campaign. The conceptual framework used corresponds to intrinsic values (play, aesthetics, ethics and spirituality), from Holbrook’s typology of value. Being more difficult to apprehend and therefore studied less, intrinsic values allow a more sophisticated approach to value creation. The purpose here is to identify the main attributes that are promoted about Romania by destination marketing organizations. The content analysis of text (last international promotion campaign Explore the Carpathian Garden) and visual data (27 photos from the official Facebook webpage and 7 TV videos) allow to depict an experiential view of Romania’s image: natural resources (coded as aesthetics with 29% of references), epistemic value of discovery (play 25.8%), authentic and historical traditions (ethics 25.8%) and wellness and therapeutic activities (spirituality, 19.3%). Destination marketing organizations have the potential to develop some distinctive aspects such as authenticity (as an ethical value dimension) and play (as an active, self-oriented value). Findings also highlight that a complimentary approach using textual and visual data might be a suitable option to research destination brand image.
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Bártová, Zuzana. "The Buddhist Style in Consumer Culture: From Aesthetics to Emotional Patterns." Journal of Religion in Europe 14, no. 1-2 (July 26, 2021): 28–54. http://dx.doi.org/10.1163/18748929-20211488.
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Abstract This paper contributes to the sociological theorization of religious lifestyles in consumer culture, analyzing one of its most important identity markers: style. Based on a three-year comparative ethnographic research project into five convert Buddhist organizations in France and the Czech Republic, it finds that style is expressed through aesthetics with its adornment practices apparent in everyday life materializations of Buddhist symbols. The stylistic dimension is also found in practitioners’ attitudes towards Buddhism, as they may use the discourse of taste. Moreover, Buddhist style stands for the collective, coherent, and systematic emotional patterns expressed in Buddhist symbols, individual and collective experiences, and the ethics and behavior they display in everyday life. The paper also explores how this style is adapted to the educated, middle-class, city-dweller practitioners and how it respects dynamics of consumer culture with its emphasis on identity, style, and values of well-being, authenticity, and personal development.
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Hummel, Ralph, and David G. Carnevale. "The Innovat ion and Discovery in Factory and Bureaucracy: Theory, Art and Method of the Knowledge Analyt ic." Public Voices 10, no. 1 (December 8, 2016): 5. http://dx.doi.org/10.22140/pv.133.
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David Carnevale and Ralph Hummel propose a mixed “knowledge analytic” to deepen the study of trouble in modern organizations beyond the usual suspects. Science and reason are said to require help from art, aesthetics, and judgment to penetrate from precise but shallow understandings to the heart of work as it is practiced from the inside out. The focus here is the art of conceptualization at the level of the worker and the failure of unions to mobilize worker knowledge.
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Hoe, Ling Chen, and Shaheen Mansori. "The Effects of Product Quality on Customer Satisfaction and Loyalty: Evidence from Malaysian Engineering Industry." International Journal of Industrial Marketing 3, no. 1 (November 20, 2018): 20. http://dx.doi.org/10.5296/ijim.v3i1.13959.
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Organizations today are operating in an environment in which little is certain, the tempo is quicker and the dynamics are more complex. The customer is central to the organization and assessing customer satisfaction is a vital element in any strategy for business performance improvement. This makes customer satisfaction a driver for survival, competitiveness and growth. The key determinant for a sustainable business is customer loyalty as loyal customers not only increase the value of the business, but they also enable businesses to maintain costs lower than those associated with attracting new customers. By creating and preserving customer loyalty, organizations develop a long term, mutually beneficial relationship with the customers. The purpose of the research is to study the factors that can assist a company to build a sustainable competitive advantage through the effective enhancement of customer satisfaction and ultimately customer loyalty. The proposed conceptual model consists of the different dimensions of product quality as the independent variables with customer satisfaction. Garvin’s eight dimensions of Product Quality in Performance, Features, Reliability, Conformance, Durability, Serviceability, Aesthetics and Perceived quality are dimensions of Product Quality that affect Customer Satisfaction which impacts Loyalty. The results provide insights to understand the dimensions of Product Quality that affect customer satisfaction and higher satisfaction leads to higher customer loyalty in the engineering industry in Malaysia.
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Szostak, Michał, and Łukasz Sułkowski. "MANAGER AS AN ARTIST: CREATIVE ENDEAVOUR IN CROSSING THE BORDERS OF ART AND ORGANIZATIONAL DISCOURSE." Creativity Studies 13, no. 2 (June 4, 2020): 351–68. http://dx.doi.org/10.3846/cs.2020.11373.
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The key to the considerations contained in this work is the authors’ metaphor of the organization: “organization as an artwork”, which – based on the achievements of aesthetics – allows us to look at the manager as a creator (true “artist”), and on organization’s stakeholders as recipients of this artwork. This new approach places management on a skeleton of Maria Gołaszewska’s concept of “aesthetic situation”. Thanks to this approach, the elements of aesthetic theories appearing in the management literature take the right context, and solutions borrowed from the theory of aesthetics bring a new quality to the theory of creativity in management. The inspiration to take up the topic was one of the authors own experience in both art and management. The research methodology is based on a qualitative review of the literature. The methodological approach is based on interdisciplinary and multi-paradigm approach taking into account the publications from areas of management and organization, as well as art and psychology. After applying the theory of aesthetics to the management process, it can be said that artistry should be considered as a kind of higher level of management; highest degree in gradation: administrator, manager, management artist.
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Narducci, Viviane. "A cultura organizacional sob um olhar estético." Diálogo com a Economia Criativa 1, no. 2 (October 11, 2016): 92. http://dx.doi.org/10.22398/2525-2828.1292-110.
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Com a intenção de contribuir com estudos que admitam a subjetividade nas organizações e conectem cultura organizacional e estética, buscou-se identificar, sob a ótica da abordagem estética, como a cultura organizacional do Instituto Brasileiro de Geografia e Estatística (IBGE) vem sendo apreendida por seus servidores. A partir da perspectiva fenomenológica hermenêutica, realizou-se pesquisa etnográfica e, como a pesquisadora pertence ao quadro de servidores da organização estudada, a pesquisa possui também caráter autoetnográfico. O estudo concluiu que o conhecimento adquirido pelos integrantes do IBGE, a partir de suas experiências sensoriais e seus juízos estéticos, tanto é influenciado quanto possui influência sobre sua cultura.The organizational culture in an aesthetic lookAbstractWith intent to contribute to studies that acknowledge the subjectivity in organizations and connect organizational culture and aesthetic, the research presented here was to identify, from the perspective of the aesthetic approach, how the organizational culture at the Brazilian Institute of Geography and Statistics (IBGE) has been assimilated by their employees. From the perspective of phenomenological hermeneutics, we carried out ethnographic research, and, as one of the researchers is an employee at the organization studied, the research also has autoethnographic character. The study concluded that the knowledge gained by members of the organization, from their sensory experiences and their aesthetic judgments, is influenced as much as it influence the organization’s own culture.
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Pentecost, Samantha. "Gendering the Boy Scouts: Examining Hegemonic Masculinity at a Co-Ed Backpacking Camp." Journal for Undergraduate Ethnography 10, no. 2 (October 19, 2020): 3–20. http://dx.doi.org/10.15273/jue.v10i2.10350.
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Masculinity has been studied in various outdoor settings, including the industries of ecotourism, outdoor education, and forestry. However, few studies have examined how physical space contributes to the construction of hegemonic masculinity in organizations associated with nature and the outdoors. This study relies on nine in-depth interviews conducted with outdoor educators and sixteen hours of ethnographic research completed at Mountain View Scout Camp, a backpacking program for youth operated by the Boy Scouts of America. Findings indicate that Mountain View is gendered both through its organizational aesthetics, which valorize a hegemonically masculine ideal, and via sta members’ conception of nature as feminine and forestry work and tools as masculine. Results also suggest that men employed at Mountain View will occasionally embody a hybrid masculine gender performance by utilizing non-hegemonic traits of masculinity such as pro-feminist ideas. However, these episodic masculine performances also serve to subtly reproduce gender inequalities by accepting only a speci c type of woman and rewarding men for super cial allyship.
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Papastergiadis, Nikos, and Charles Esche. "Assemblies in Art and Politics: An interview with Jacques Rancière." Theory, Culture & Society 31, no. 7-8 (April 12, 2013): 27–41. http://dx.doi.org/10.1177/0263276413476559.
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This interview was conducted on 8 October 2011 at the Van Abbemuseum, Eindhoven. It was held during a symposium that reflected on the work of Rancière and was a part of a broader engagement with the concept of autonomy and its relation to art organized by an umbrella group of universities and arts organizations under the name of ‘The Autonomy Project’. A number of the symposium’s participants – Peter Osborne, Gerald Raunig, Isabell Lorey, Ruth Sondregger, Kim Mereiene and Adrian Martin – contributed questions that formed the basis of this interview. The interview took place at a time when the longer-term possibilities of the Arab Spring and Occupy/Indignados movements were under general scrutiny. It was also a moment when the Van Abbemuseum itself was compelled to reflect on its own position of political autonomy in relation to neoliberal state directives, political populism at the local level and its own critique of aesthetic autonomy. Rancière’s work on aesthetics and politics has been as much appreciated as a clearance strategy against prevailing visual prejudices as it has served as a platform for rethinking the emancipatory potential of creative practice.
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Olvera, José Juan, and Carolina Muela. "Sin familia en México." Mexican Studies/Estudios Mexicanos 32, no. 2 (2016): 302–27. http://dx.doi.org/10.1525/mex.2016.32.2.302.
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Este trabajo describe las estéticas de jóvenes deportados que tuvieron experiencia carcelaria en prisiones del estado de Texas y que conviven, desde su regreso a México, en un mercado popular de Monterrey. Música, peluquería y tatuaje son revisados desde tres perspectivas: como estilos de vida constructores de subjetividad; como economías de resistencia; y como articuladores de comunidad que facilitan comunicación y acción alrededor de grupos informales, crews u organizaciones transnacionales paracarcelarias, como Tango Blast. La reflexión se centra en la construcción de redes sociales alternativas y el rol de las prácticas estéticas como facilitadoras de procesos de identificación, pertenencia e integración. This article describes the aesthetics of young deported men who have had prison experience in the state of Texas and now coexist, since their return to Mexico, in a popular market in Monterrey. Music-making, hairdressing and tattooing are discussed through three frameworks: as lifestyle builders of their subjectivity; as economies of resistance; and as articulators of community that facilitate communication and action between informal groups, crews or transnational prison organizations, like Tango Blast. The discussion focuses on the construction of alternative social networks and the role of aesthetic practices as facilitative of identification processes, membership and integration.
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Ganesan, Muruganantham, Suresh Paul Antony, and Esther Princess George. "Dimensions of job advertisement as signals for achieving job seeker’s application intention." Journal of Management Development 37, no. 5 (June 11, 2018): 425–38. http://dx.doi.org/10.1108/jmd-02-2017-0055.
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PurposeGrounded in the concept of signaling theory and instrumental-symbolic framework, the purpose of this paper is to develop a model to examine the impact of print job advertisement (ad) dimensions (message contents) and organizational familiarity on job seeker’s perception of attitude, organizational attractiveness, and application intention.Design/methodology/approachThis paper is a theoretical exploration based on existing literature.FindingsThe presence of instrumental and symbolic attributes in print job advertisement such as job and work characteristics, aesthetics, employee testimonial/picture, corporate image enhancing statements, organizational culture-enhancing statements, and human resource offerings are more likely to play influential roles in creating favorable attitude, organizational attractiveness, and application intention in a job seeker. Apart from this, organizational familiarity plays a moderating role on job seeker’s attitude formation and in gaining organizational attractiveness.Practical implicationsThe study offers a clear guideline to recruiting organizations, HR managers, recruitment agencies, or consultants on how to design a recruitment advertisement to pool a large number of potential applicants. The study also throws light on testing the effectiveness of a recruitment advertisement, similar to commercial ads. Moreover, the outcome of testing would help the recruiters understand the pulse of the job seeker toward the ad, job, and organization.Originality/valueThis study theoretically clarifies the role of instrumental and symbolic attributes or dimensions of job ads and the role of organizational familiarity in inducing positive attitude formation and organizational attractiveness, in the process that cultivates application intention in a potential job seeker.
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Haxhiymeri, Arben. "Re-Thinking the Very Concept of Peace." European Journal of Social Sciences Education and Research 10, no. 1 (May 19, 2017): 96. http://dx.doi.org/10.26417/ejser.v10i1.p96-100.
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The appreciation of Peace, the promotion of its values, and the efforts for its attainment as the only way to cope with horrifyingly destructive dimensions of the war we are facing with on a daily basis since so many long years all across the world urges nowadays to the extreme. This necessity appears to such an extent, and with such intensity, as to having been transformed more than ever in one of the most dominant catchphrases of political, social, intellectual and practical discourses of our violent times, a ubiquitous topic within universities, governments, civil societies and other non-governmental organizations and institutions. There are large pacifist movements which are facing off ever more actively against the war. There is also an ever more active engagement of many intellectuals and artists poised to face off against the hawkish and bellicose aesthetics we were facing with up to last two or three decades in most Western countries by a constructive bolstering and promotion of a peaceable and pacifistic aesthetics. By the 1970s the new discipline of peace studies, embracing the history and philosophy of peace, was well establish. Since 1980 there is even a university dedicated to Peace studies, the United Nations mandated “University for Peace”, with its main campus in Costa Rica, which is launching its programs and establishing its centers around the world. About 30 years ago will faced and will be very active well known the CPP, Concerned Philosophers for Peace is the largest, most active organization of professional philosophers in North American involved in the analysis of the causes of violence and prospects for peace. And, many philosophers and thinkers are engaged in the international peace dialog and a large number of separated initiatives that have involving a significant number and pages of essays and conferences on philosophy of war and on the Philosophy of Peace, too.
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HRYNASIUK, Anastasiia R., Oksana V. NOVOSAD, Leonid V. ILYIN, Olga V. ILYINA, and Iryna V. IERKO. "ATTRACTIVENESS OF LANDSCAPES OF VOLYN REGION (UKRAINE): THEORY AND PRACTICE OF EVALUATION." GeoJournal of Tourism and Geosites 34, no. 1 (March 31, 2020): 56–62. http://dx.doi.org/10.30892/gtg.34108-619.
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This research aims to identify the most valuable territories in terms of aesthetics. Objective and subjective methods were used to assess the attractiveness of the landscapes of the Volyn region. As a result of the evaluation, four degrees of the attractiveness of the landscapes were selected. The results of a comprehensive evaluation of the aesthetical attractiveness of landscapes of the region were obtained for the first time. Cartographic materials based on the studies were established. Evaluation of the landscape's aesthetic appeal is relevant to the rational planning of economic activity territorial organization, especially for the development of the environmental activity.
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Parbhu, Neerali, Stephen Reay, Erik Landhuis, and Tineke Water. "Differing perspectives: Evaluation of a new IV pole by children and adults." Journal of Child Health Care 23, no. 4 (January 10, 2019): 551–63. http://dx.doi.org/10.1177/1367493518819221.
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Involving children in the evaluation of hospital environments has been recognized as important. It is argued that this should extend to engaging children in the evaluation of medical products. A study was undertaken to evaluate how children, parents/caregivers and nurses viewed the design of a new intravenous (IV) pole compared to the existing IV pole currently used. Children and adults were asked to give their perspectives on mobility, safety, aesthetics and functionality of the new and existing IV poles. The findings suggest that children value different aspects of medical product design than adults. We conclude that designers, manufacturers and healthcare organizations should recognize the importance and benefit of involving children in the design of medical products that will ultimately be used by them.
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Ganesan, Muruganantham, and Esther Princess George. "A study on the effectiveness of aesthetically appealing print recruitment advertisement." Management Research Review 42, no. 4 (April 15, 2019): 506–20. http://dx.doi.org/10.1108/mrr-01-2018-0023.
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Purpose The purpose of this paper is to assess the nature of intervention of job seeker’s perception of organizational attraction and attitude toward ad and organization in the application intention produced by aesthetics of print job ads. Design/methodology/approach An aesthetically appealing faculty-opening job advertisement was used as stimuli and around 250 responses to an administered questionnaire were collected from among job seekers in the academic domain. Partial least square structural equation modeling (PLS-SEM) was used to test the hypothesis. Findings According to the results of the study, aesthetic features of print recruitment ad, even though insignificant in directly inducing job seeker intention to apply, significantly enhanced their organizational attraction and attitudes, and thereby, their application intention. Therefore, job seeker’s perception of organizational attractiveness and attitude were found to full mediate this relationship, regardless of the job seekers’ degree of familiarity with the organization. Practical implications This study encourages recruiters in the academic job sectors to design and administer aesthetically appealing job advertisements to maximize the high talent pool of applicants from which to choose. Originality/value This study is the first of its kind in the Indian context in terms of print recruitment advertising. This study is also original in reporting organizational attraction and attitude towards ad and organization as mediators of application intention produced by ad aesthetics.
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Mizera-Pęczek, Patrycja. "Audiosfera środowiska pracy w przestrzeni biurowej na planie otwartym. Wyniki zwiadu badawczego." e-mentor 89, no. 2 (June 2021): 57–66. http://dx.doi.org/10.15219/em89.1512.
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Organizations differ in terms of the soundscapes they shape. The workplace soundscape, i.e., the sound environment of the employee, is not only an element of organizational culture, but above all, insufficiently recognized by organizational and management researchers, a tool for stimulating or inhibiting the activity of employees. In the light of the issues outlined in this way, the article deals with the characteristics of the soundscape in an open-plan office space, which is specific due to the potential number of various sound sources spreading in the work environment without clear acoustic barriers. The aim of the article is to discuss examples of the functioning of employees in a specific sound environment and to indicate the proposed research directions on the soundscape of the workplace in an open plan office. The article is theoretical and empirical. The research interview included an analysis of the literature on the soundscape of various workspaces, an analysis of the content obtained from employees' statements on social media about the sounds that accompany their work, and an analysis of interviews with employees of the real estate service department of one of Polish corporations about the soundscape of the office space they manage. The survey shows that the workplace soundscape is not the only a matter of the employees' sense of aesthetics. Studying the sounds of work can be both an impulse for in-depth research on the organizational climate and a starting point for creating workspace management programs.
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Dahl, Dorte Boesby. "Looking Neat on the Street. Aesthetic Labor in Public Parking Patrol." Nordic Journal of Working Life Studies 3, no. 2 (May 1, 2013): 59. http://dx.doi.org/10.19154/njwls.v3i2.2550.
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Research on aesthetic labor has been confined to service encounters in private sector industries. Aesthetic labor theory is critical of the commercialism that drives management of service labor and points to the discrimination of employees on the grounds of their “looks” that this entails. Considering the common conception today of the public sector as a service provider, application of the theory of aesthetic labor is relevant to public sector service work. But the public sector has many other purposes and mechanisms than those pertaining to increased revenues that may influence the use of aesthetic labor. This paper analyzes the aesthetic labor of Danish parking attendants in an organizational ethnography. A change management process in this organization has applied the principles of aesthetic labor actively for the purposes of diversity and health and safety. The paper shows how managers apply aesthetic labor principles to promote health and safety and workforce diversity, but also that the use of aesthetics has ambivalent purposes. Aesthetic labor is not as unequivocally applied for commercial purposes as hitherto assumed.
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Alwabel, Asim Suleman A., Said S. Al-Gahtani, and Ahmed Talab. "Factors Influencing the Use of Smartphones for Programing: A Structural Equation Modeling Approach." International Journal of Innovation and Technology Management 17, no. 05 (July 25, 2020): 2050032. http://dx.doi.org/10.1142/s0219877020500327.
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The ubiquitous application of smartphones and their advanced development have created an opportunity for using them as coding platforms. In this study, we compared between the use of personal computers (PCs) and smartphones to investigate the factors affecting the use of smartphones in programing. The behavioral intentions of smartphone end-users are inspired by the ease of use perception, enjoyment perception, programing anxiety, perception of external control, and smartphone design aesthetics. Although the [Formula: see text] value of the smartphone model was lower than that of the PC model, the end-users’ adoption decisions could have shifted toward accepting the use of smartphones for programing had their decisions been free of enforcement. In this study, design aesthetics and programing anxiety were introduced to Technology Acceptance Model 3 in an Arabic environment. Additionally, the model was creatively applied for guiding practitioners in two situations. First, when organizations are in the quest for emerging technology to replace the legacy technology, they might apply the presented side-by-side comparison of the use of PCs with that of smartphones in programing. Second, at a time when decision makers analyze what might hinder the adoption of a recently introduced technology, the model can be a successful hand tool guiding the top management in identifying technology acceptance interventions, an approach this research revealed. Furthermore, in this paper, the research implications and recommendations are presented for technology practitioners and designers.
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Ewenstein, Boris, and Jennifer Whyte. "Beyond Words: Aesthetic Knowledge and Knowing in Organizations." Organization Studies 28, no. 5 (May 2007): 689–708. http://dx.doi.org/10.1177/0170840607078080.
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Aesthetic knowledge comes from practitioners understanding the look, feel, smell, taste and sound of things. It is vital to work in many organizational contexts. In this paper, we explore aesthetic knowledge and knowing in organizations through detailed observation of design work in the architectural practice Edward Cullinan Architects. Through our research, we explore aesthetic knowledge in the context of architectural work, we unpack what it is, how it is generated, and how it is applied in design projects, shared between practitioners and developed at the level of the organization. Our analysis suggests that aesthetic knowledge plays an important part in organizational practice, not only as the symbolic context for work, but as an integral part of the work that people do. It suggests that aesthetic reflexivity, which involves an opening up and questioning of what is known, is experienced as part of practice as well as a `time out' from practice.
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Kafai, Yasmin, Deborah Fields, and Kristin Searle. "Electronic Textiles as Disruptive Designs: Supporting and Challenging Maker Activities in Schools." Harvard Educational Review 84, no. 4 (December 1, 2014): 532–56. http://dx.doi.org/10.17763/haer.84.4.46m7372370214783.
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Electronic textiles are a part of the increasingly popular maker movement that champions existing do-it-yourself activities. As making activities broaden from Maker Faires and fabrication spaces in children's museums, science centers, and community organizations to school classrooms, they provide new opportunities for learning while challenging many current conventions of schooling. In this article, authors Yasmin Kafai, Deborah Fields, and Kristin Searle consider one disruptive area of making: electronic textiles. The authors examine high school students’ experiences making e-textile designs across three workshops that took place over the course of a school year and discuss individual students’ experiences making e-textiles in the context of broader findings regarding themes of transparency, aesthetics, and gender. They also examine the role of e-textiles as both an opportunity for, and challenge in, breaking down traditional barriers to computing.
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Mizera-Pęczek, Patrycja. "Audiosfera środowiska pracy w przestrzeni biurowej na planie otwartym. Wyniki zwiadu badawczego." e-mentor 89, no. 2 (2021): 57–66. http://dx.doi.org/10.15219/em88.1512.
Full textAbstract:
Organizations differ in terms of the soundscapes they shape. The workplace soundscape, i.e., the sound environment of the employee, is not only an element of organizational culture but, above all, a tool for stimulating or inhibiting the activity of employees still insufficiently recognized by organizational and management researchers. In the light of the issues outlined in this way, the article deals with the characteristics of the soundscape in an open-plan office space, which is specific due to the potential number of various sound sources spreading in the work environment without clear acoustic barriers. The article aims to discuss examples of the functioning of employees in a specific sound environment and to indicate the proposed research directions on the soundscape of the workplace in an open-plan office. The article is theoretical and empirical. The first stage of the research interview covered an analysis of the literature on the soundscape of various workspaces. Then the employees’ utterances on social media about the sounds that accompany their work were analyzed. And last but not least the interviews with employees of the real estate service department of one of the Polish corporations about the soundscape of the office space they manage were the subject of analysis. The survey shows that the workplace soundscape is not only a matter of the employees’ sense of aesthetics. Studying the sounds of work can be an impulse for in-depth research on the organizational climate and a starting point for creating workspace management programs.
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Kao, I.-Chan. "Study on the Feasible Strategies of Overall Construction Project Management in the Ecological Industrial Community of Sustainable Development Based on Ecosystem Theory." MATEC Web of Conferences 227 (2018): 03004. http://dx.doi.org/10.1051/matecconf/201822703004.
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Taking Linhai Industrial Park contaminated by heavy industry in Kaohsiung, Taiwan as a case, this study analyzes the feasibility of promoting overall construction project management in industrial pollution community based on ecological theory. Aiming at the surrounding community environment of the industrial park, it summarizes the formative factors of overall construction project management in the community and the fields of ecological environment analysis, and proposes some feasible strategies such as promoting the overall construction of the community to construct the honor and value of “life community”, flipping the life image of heavy industrial community with art aesthetics, the cooperation of industrial circles, government departments, schools and non-governmental organizations to create a new community and integrating regional resources to improve the overall construction benefits of the community, so as to complete the objective of the overall construction project management of ecological industrial community as expected.
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Alvez, Juliano Keller, Inara Antunes Vieira Willerding, and Édis Mafra Lapolli. "ORGANIZATIONAL AESTHETICS." International Journal for Innovation Education and Research 6, no. 8 (August 31, 2018): 174–89. http://dx.doi.org/10.31686/ijier.vol6.iss8.1135.
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In response to the new challenges arising from an increasingly competitive and globalized environment, aimed at the Knowledge Era, where the value of the individual, his knowledge, and best practices become essential, managers with greater sensitivity and flexibility, aligned to entrepreneurial objectives, must be encouraged in the quest for knowledge sharing in order to encounter new opportunities and new processes of innovation. Therefore, the objective of the present research is to apply a strategic model for knowledge sharing in the light of organizational aesthetics and entrepreneurial management, developed by Willerding (2015), in an entrepreneurial organization that promotes knowledge sharing and change generation, opening the discussion on the possible impact of the aesthetic dimension on the ambiguity and subtlety existing in the business routine. To achieve the proposed objective, the study is based on bibliographical and documentary research, and interviews. In general terms, the contribution of the model to the understanding of complexities, ambiguities, and subtleties, existing in the business daily routine, becomes evident, allowing a differentiated perspective in its management so that they can reach new conclusions about their performance, thus promoting a competitive differential and a greater socioeconomic development.
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Kavas, Kemal Reha. "Environmental representation: Bridging the drawings and historiography of Mediterranean vernacular architecture." Journal of Human Sciences 14, no. 4 (November 13, 2017): 3472. http://dx.doi.org/10.14687/jhs.v14i4.4758.
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Architectural drawings, which are projections of spaces on a paper surface, can be categorized according to the projections’ directional and temporal relation with the represented space. A projection becomes a documentation when it departs from an existing spatial organization for recording it on paper. The projection serves the design process when it departs from the present to foresee a spatial proposal in the future. While the former records the present within limited interpretive range, the latter is more constructive. While these two types of projections are known widely, there is another highly interpretive type of projection, the potentials of which, are generally underestimated. As the architectural historian’s tool, this third projection type represents bygone architecture. The task of this drawing, which is one of the least questioned issues of architectural history, is to restore an incomplete image by referring to material and textual sources. This drawing type contributes to the methodology of architectural historiography while conceiving, explaining and representing space.For illustrating this situation, this study analyzes the vernacular settlements and their environmental integration because this selected context reveals the interpretive nature of the third type of projection in a successful way. In this framework, the cut-away axonometric is considered as an appropriate drawing method for uncovering the integrity between architecture and its site or culture and nature. The outcome of this theoretical insight into the prolific relations between drawing and architectural history is coined as “environmental representation.”In history architectural products have been integral components of the environment. Then, the architectural representation of historical buildings through drawings becomes critical since the majority of architectural drawings tend to isolate buildings from their environment. This conventional representation of historical architecture has been the dominant tool of typological analysis. Typology, which is intertwined with plan drawings, categorizes historical buildings according to their spatial, structural and material organizations and disengages the buildings from their socio-cultural and environmental context. If this methodological problem of typology is regarded as a problem of drawing, a new mode of “environmental representation” can be proposed.This study proposes “environmental representation” of architecture through cut-away axonometric. This graphic proposal is based upon the theoretical references of “environmental aesthetics”, which is an interdisciplinary field analyzing the participatory human engagement in environment. “Aesthetics,” as a term, defines this bodily engagement into environment through the use of all human senses. In this theoretical framework this study challenges the assumptions of scientific theory for architectural representation of the “abstracted object” and proposes an alternative method of “environmental representation” on the basis of “aesthetics”. Within this scope, the proposed cut-away axonometric drawings produced by the author is analyzed in order to represent exemplary historical contexts of architecture selected through the vernacular settlements of the Anatolian Mediterranean.
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Gorawara-Bhat, Rita, and Antonio Strati. "Organization and Aesthetics." Contemporary Sociology 30, no. 1 (January 2001): 34. http://dx.doi.org/10.2307/2654332.
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Ancelin-Bourguignon, Annick, Chris Dorsett, and Ricardo Azambuja. "Lost in translation? Transferring creativity insights from arts into management." Organization 27, no. 5 (June 24, 2019): 717–41. http://dx.doi.org/10.1177/1350508419855716.
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Since the early 2000s the business sector has, as a matter of both professional and academic concern, repeatedly advocated the transfer of artistic practices, especially those deemed exemplary forms of creativity, to a management world grappling with new challenges – a claim we here call the ‘transferability thesis’ in order to consider the responses made to what Boltanski and Chiapello define as an artistic critique of capitalism. Drawing on the wide range of relevant academic literature, this article critically examines the plausibility of the ‘thesis’. To this end, we review analytical literature advocating artistic transfers alongside empirical work that examines art interventions within organizations. Both are important components of a broader organizational aesthetics approach even though, we contend, neither strands of research provide a plausible argument for meaningful transferability. We then draw on arts-based literature, management theory and psychology to compare notions of creativity at both ends of the proposed transferral process. We highlight convergence and variance in art and business thinking, noting fundamental mismatches with regard to utility, rationalization and heteronomy – three levels of incompatibility that make a genuine transplantation of art ideas highly unlikely. Finally, we discuss our critical contribution in relation to the specious status of the ‘thesis’ and the centrality of Boltanski and Chiapello’s triadic model of capitalism to our investigation. By way of a conclusion, we suggest that further research is needed to examine the symbolic nature of appeals to artistic creativity by management.
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Miranda Justo, José M. "Os Faróis dos Automóveis." Philosophica: International Journal for the History of Philosophy 10, no. 19 (2002): 27–41. http://dx.doi.org/10.5840/philosophica20021019/203.
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«The head-lights of your car are there not to show you the way but rather to make you be seen...» The non-empirical, foundational relevance of such a proposition is used as an instructive analogon for the following discussion. It seems theoretically inconsistent to assume that we have aesthetical objects on one hand and on the other, in parallel with those objects or after them, discoursive occurrences legitimating those objects. In Order to give a brief outline of the intimate relation between aesthetical experience and human language this paper argues (1.) that language is not primarily a means of designation, expression or communication but rather an activity of organization of our experience, of production of sense, of constitutive mediation of our world or worlds, and (2.) that aesthetical objects do not cover the whole range of aesthetical relations, that subject-object aesthetical relations do not depend on inter-personal aesthetic relations and that subject-object aesthetical relations play an organizational role in several ways similar to that of language and necessarily interwoven with it.
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Balraj, Noah Anburaj. "Management of Design Thinking and Growth in Product-Service Designs." Abstract Proceedings International Scholars Conference 7, no. 1 (December 18, 2019): 1194–203. http://dx.doi.org/10.35974/isc.v7i1.1583.
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The research paper deals with the study of products and services and its design thinking. Design thinking is one of the major branches of sciences that is fast developing with the economic development of nations around the globe. Design thinking could also be considered as a core human-centered, problem solving, and creative solutions to human living. There is a progressive modification of designs in the improvements of components both inside (functional components) and outside (aesthetics) of product-service design. The purpose of this study is to identify and understand the elements and the importance of design thinking and its implications in the management of design in products and services in organizations. Designs are the impact of the previous designs and the influences of human thinking on designs. Progressive learning on design thinking promotes a better understanding of consumer satisfaction. The methodology of the study was done with an observation method of product-service designs with a minimum of five years. The products considered are in the area of electronics (computer, mobile phones), service institutions, automobiles, road constructions, and houses. The data collected were of two categories, design patterns of aesthetics and functional components. Findings show there is progressive learning of human of physical factors on structural configuration and preferences relating to human physical, cognitive, spiritual and social need fulfillment. Designs fundamentally originate from human mind for ease of life (convenience), human behavioral factors, and structural implications. Design origins imply an understanding of consumers’ preferences by producers. Better designs generate demand. The inducement of designs in products and services improves consumers’ satisfaction. Further study could be undertaken on design functional thinking. Discussions on design thinking highlight design aptness in daily living, acceptance of design is subjective rather than objective, cost and design, creativity and design and the scope of design.
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Kavoura, Androniki, and Aikaterini Stavrianeas. "The importance of social media on holiday visitors’ choices – the case of Athens, Greece." EuroMed Journal of Business 10, no. 3 (September 7, 2015): 360–74. http://dx.doi.org/10.1108/emjb-03-2015-0016.
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Purpose – The purpose of this paper is to examine visitors’ perceptions and relevant importance of social media when choosing a Mediterranean destination and also to explore the extent in which they believe it is important for them to belong to an online community with shared characteristics among its members. Design/methodology/approach – A stratified, based on nationality and gender, sample of 301 respondents of foreign arrivals of visitors in the Athens airport, Greece was collected in June and July 2014 based on the official Athens Airport Authorities Arrival Research. This is a partially exploratory research. Findings – Differences between age groups as far as the importance attributed to social media as sources of information about a tourism destination were found. The respondents, when using the internet for gathering information about a tourism Mediterranean destination, consider different online channels. Facebook is among the most important sources of information for them associated with the tourism destinations. Official web sites/blogs of the destination are the first source and photo sharing sites are the second most preferred source; sharing aesthetics of photos was found to contribute to the feeling of belonging to an on line travel community. Research limitations/implications – Further research will contribute to the development of greater understanding of the strategic approaches to social media and their use to promote a destination. Greek diaspora would be interesting to examine and geographical differences among groups. Practical implications – The paper denotes the importance for destination management organizations and companies, to fully employ the social media in their marketing efforts. Originality/value – The present study increases our understanding of the adoption of online and traditional communications in the visitor’s process for Athens, Greece, shedding light to the literature existing on the significance attributed to the online travel community belonging from visitors through sharing aesthetics of photos and associations of ideas based on age differences.