Relevant bibliographies by topics / Affiliate Marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Affiliate Marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 28 July 2024

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Journal articles on the topic "Affiliate Marketing"

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Beleraj, Brunilda. "Affiliate marketing. Can online news portals use successfully affiliated marketing in Albania?" European Journal of Marketing and Economics 1, no. 3 (November 29, 2018): 66. http://dx.doi.org/10.26417/ejme.v1i3.p66-77.

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Affiliate marketing is viewed as one of the online strategies that help marketers’ measure success and deal with productivity. Marketers use it as a starting point to create new business or to develop an existing one. Affiliate programs support and develop these new strategies of marketing. Affiliate marketing is performance-based marketing where merchants reward affiliates commission for successful referrals. In Albania, we have chosen some of the most ranked online companies to see how this new techniques could be implemented to benefit both parts. Some of the research questions that have been raised in this paper are; how are the affiliated marketing techniques used in information portals in Albania? Under what conditions those web sites are developed? What payment fees are better to be used? In the evidence of a descriptive research, this paper will make an attempt to answer these questions.
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Chattopadhyay, Pritam. "The role of Affiliate Marketing in Digital Space: A Conceptual Approach." International Journal for Modern Trends in Science and Technology 6, no. 5 (May 26, 2020): 53–59. http://dx.doi.org/10.46501/ijmtst060509.

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Modern day marketing had gone through lots of changes and disruptions. Some of the changes are created lots of positive impact on conventional business model. The usual revenue generation model has been gone through lots of forward and backward integration. Marketers started adapting those changes positively and they are trying their best to respond to those changes. Change has become the only constant of the marketplace. In business world, it has observed that most of the advertisers are trying to employ affiliate network to track their various affiliate campaign. Measurement of affiliate campaign is important to strengthen the revenue generation model and would help to monitor other business related activities. Monitoring of E-commerce platform will become practically impossible without the inclusion of affiliate network. At the same time digital marketers cannot ignore the role of advertisers to track various affiliate campaign as well. The role of network is to offer specific tracing link to various affiliates so that they can link the text with affiliate’s website which could be effectively beneficial for the customer at the same time. Since the time of consumer 2.0, the roles of affiliates are redefined and they are helping customers’ click on the websites. It depends on the number of times customers’ click on cookie when its dropped on their computer and it is registered by the affiliate network. So, whenever the whole process would be completed from customer end, a confirmation reached at advertiser’s page and the tracking of affiliate’s network can be completed. Affiliate network plays a crucial role to find the sales recorded in their platform. Affiliate’s network is responsible for recording and publishing such data. With the help of a common platform advertiser and affiliates both able to find the sales process and tracking could be done effectively. At the same time, commission will also be tracked during the procedure. Commission structure can be traced well. The performance of the campaign can be evaluated with the help of Price tag, order ID, information about sales, promotion code and product stock keeping units (SKUs). Despite of lots of measures taken in advance still there are different types of complications and various options to improve the overall tracking model. The research paper is basically focusing on the online or e-marketing and the role of Affiliate marketing. As affiliates play a major role in online marketing platform, it is explained in different contexts as well. One thing is quite evident by analyzing the modern marketing platform that the e-channel would be the next trendsetting thing in the field of marketing.
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Fox, Paul B., and Jonathan D. Wareham. "Governance Mechanisms in Internet-Based Affiliate Marketing Programs in Spain." International Journal of E-Business Research 6, no. 1 (January 2010): 1–18. http://dx.doi.org/10.4018/jebr.2010100901.

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Internet-based affiliate marketing programs have emerged as one of the fastest-growing methods for online retailers to acquire customers and increase sales by tapping into the power of independent web sites to reach a large, diverse audience of potential customers. However, while these programs have proven effective in increasing website traffic and sales, illegal or inappropriate activities on the part of affiliates could negatively impact a retailer’s brand in the eyes of customers. This study is an exploratory analysis of governance mechanisms (formal contracts, partner selection, incentives and monitoring) in one-to-many affiliate programs in Spain. Agency theory and transaction cost analysis provide the theoretical background. The conclusion is that there is a significant lack of transparency in the guidance and restrictions communicated to affiliates, and a lack of systematic monitoring of affiliate behavior, which increases the risk of opportunism or misconduct. General recommendations for managers of affiliate programs are considered.
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Gregori, Nicolas, Roberto Daniele, and Levent Altinay. "Affiliate Marketing in Tourism." Journal of Travel Research 53, no. 2 (June 18, 2013): 196–210. http://dx.doi.org/10.1177/0047287513491333.

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Geyer, Christian. "Neukunden über Affiliate-Marketing." Media Spectrum 30, no. 6 (June 2010): 44–45. http://dx.doi.org/10.1007/bf03248448.

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Sharma, Dr Anil, Dr Hiren Harsora, and Ms Medha Sharma. "Prospects for the Indian Affiliate Marketing Industry: Growth of Affiliate Programs and Channels." Indian Journal of Management and Language 2, no. 2 (November 30, 2022): 9–11. http://dx.doi.org/10.54105/ijml.d2047.102222.

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This paper discusses affiliate marketing, in which the seller or service provider is a rewarding and fulfilling agent so-called affiliate for each visitor, which through its way to attract a dealer there, who performed some action, either directly make purchases, register to subscribe to a newsletter, or simply browse the site. Affiliate marketing drives 16% of ecommerce sales in the U.S. and Canada. Amazon's affiliate programme, Amazon Associates, has the greatest market share among affiliate networks (46.15 percent). Affiliate marketing is one of the most effective forms of digital advertising. Increasing Internet usage worldwide is propelling the affiliate marketing industry, particularly in India. Tata Strategic Management Group titled "Affiliate Marketing in India – The Next Frontier". There are 75 highest-paying top affiliate programmes in India for 2020, organised by niche. Affiliate marketing involves three parties: the advertiser, the publisher, and the consumer. According to STATISTICA, 84 percent of U.S. Publishers and Advertisers use affiliate marketing. Adoptability and future potential of affiliate marketing in Indian enterprises is the focus of this study paper.
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Bata, Emanuel Safirman. "Strategi Affiliate Marketing pada Sistem Informasi Penerimaan Calon Mahasiswa Baru." JITU : Journal Informatic Technology And Communication 7, no. 1 (May 31, 2023): 1–9. http://dx.doi.org/10.36596/jitu.v7i1.970.

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The high level of educational development in Indonesia, especially in East Nusa Tenggara, spurs every university to continue to innovate to provide the best information technology-based services quickly and easily. Universities that have fast and easy services are one of the attractions for prospective new students to join the college. One of the strategies used to increase the number of new prospective student admissions is to use digital media that handles the registration process. In addition, implementing an affiliate marketing strategy to expand the network and promotional reach. Each affiliate is given a commission in the form of cashback and a regular honorarium every semester for affiliate students who successfully register and actively study at STIKOM Uyelindo Kupang. This will certainly attract many actors to join as affiliates. The performance of affiliate marketing can be seen from the increase in the number of new students by 21% from the previous year which has not implemented an affiliate marketing strategy.
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Trixie, Ivana, and Nigar Pandrianto. "Brand Affiliate sebagai Alternatif Membangun Brand Awareness." Prologia 8, no. 1 (March 18, 2024): 107–15. http://dx.doi.org/10.24912/pr.v8i1.27532.

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Technological developments, especially in social media platforms such as TikTok, have changed the marketing paradigm by focusing on dynamic consumer interactions. This research explores the impact of TikTok in building brand awareness, especially with the emergence of the concept of "Tiktok Affiliate." The research results show the important role of TikTok Affiliate in changing the digital marketing framework through creative content that effectively expands brand reach. Focusing on the brand case study "Somethinc" provides a unique contribution to the understanding of digital marketing and brand awareness in the TikTok era. The theoretical basis involves social media, TikTok, TikTok Affiliate, and brand awareness, with an emphasis on brand awareness indicators according to Keller. With innovative strategies, TikTok Affiliate is a key element in building brand awareness amidst contemporary digital marketing dynamics. The purpose of this research is to see how the Tiktok Affiliate brand is an alternative for building brand awareness for the Somethingnc brand. This research uses a qualitative approach with a case study method. The results of this research show that Tiktok Affiliate builds brand awareness through understanding Somehinc products. Creativity and authenticity in TikTok Affiliates content are key to attraction, creating a personal and authentic experience. Informative and compelling content helps consumers understand the product in depth, while direct interaction creates deeper engagement and builds a community around the brand. Perkembangan teknologi, khususnya di platform media sosial seperti TikTok, telah mengubah paradigma pemasaran dengan memfokuskan pada interaksi dinamis konsumen. Penelitian ini mengeksplorasi dampak TikTok dalam membangun brand awareness, khususnya dengan munculnya konsep "Tiktok Affiliate." Hasil penelitian menunjukkan peran penting TikTok Affiliate dalam mengubah kerangka kerja digital marketing melalui konten kreatif yang memperluas jangkauan brand secara efektif. Fokus pada studi kasus brand "Somethinc" memberikan kontribusi unik pada pemahaman digital marketing dan brand awareness di era TikTok. Landasan teori melibatkan media sosial, TikTok, TikTok Affiliate, dan brand awareness, dengan penekanan pada indikator brand awareness menurut Keller. Dengan strategi inovatif, TikTok Affiliate menjadi elemen kunci dalam membangun brand awareness di tengah dinamika pemasaran digital kontemporer. Tujuan penelitian ini untuk melihat bagaimana brand Tiktok Affiliate sebagai alternatif untuk membangun brand awareness pada brand Somethinc. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Hasil penelitian ini menunjukkan bahwa Tiktok Affiliate dalam membangun brand awareness melalui pemahaman produk Somethinc. Kreativitas dan keaslian dalam konten Tiktok Affiliates menjadi kunci daya tarik, menciptakan pengalaman personal dan autentik. Konten yang informatif dan meyakinkan membantu konsumen memahami produk secara mendalam, sementara interaksi langsung menciptakan keterlibatan yang lebih mendalam dan membangun komunitas di sekitar brand.
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Gupta, Mukul P. "Book Review: Strategic Affiliate Marketing." Global Business Review 5, no. 2 (August 2004): 265–68. http://dx.doi.org/10.1177/097215090400500219.

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Afandi, Ahmad, Syahrul Amsari, Isra Hayati, Syahrani Devi, and Fachrul Rozi Lubis. "Affiliate marketing business model education in promoting keloria products." Community Empowerment 7, no. 11 (December 13, 2022): 2009–14. http://dx.doi.org/10.31603/ce.8268.

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The era of the industrial revolution 4.0 and globalization made major changes in various fields, one of which is technology. One of the digital marketing strategies is affiliate marketing, which allows someone to market other people's products simply by spreading promotional links. In this activity, the team held seminars and training on affiliate marketing business models in marketing keloria products which aimed to increase participants' knowledge of digital marketing and affiliate marketing and encourage participants to join as affiliate partners of PT. Keloria Moringa Jaya. This seminar and training was carried out in 3 stages, namely preparation, seminar and training, and evaluation. The evaluation results show the participants' satisfaction with the training material and design presented. In addition, this activity succeeded in increasing participants' knowledge about digital marketing, especially social media marketing and affiliate marketing-based marketing models.
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Dissertations / Theses on the topic "Affiliate Marketing"

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Kuchárik, Michal. "Affiliate marketing v ČR." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-257774.

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This diploma thesis treats of affiliate marketing in the Czech Republic and is divided up into two parts.The first, the theoretical one, is about explaining of affiliate marketing in general, historical milestones of affiliate marketing, affiliate networks, affiliate programs, but also about online and offline marketing and other affiliate marketing related terms. The own part of work includes a survey results researching awareness of affiliate marketing among respondents and their perceiving of online advertising, then SWOT matrixs identifying of strenghts, weaknesses, opportunities and threats of affiliate marketing as for merchants as for partners. At least but not last there are explored affiliate softwares for smaller merchants and also costs of affiliate marketing in the first year and consequently reviewed and eventually selected the best possible option for czech market.
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Veselý, Jan. "Affiliate marketing a analýza affiliate programu dané společnosti v ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192410.

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Bussinessmen, companies and traders put money into advertising. But they require these ads to bring the desired effect -- i.e. new customers, sales, revenues. Affiliate marketing allows exactly all of that. The objective of this diploma thesis is to describe the affiliate marketing (kind of performance advertising on the internet) from the perspective of the advertiser and further evaluate affiliate marketing as a suitable form of promotion for a particular Czech company. There will also be the affiliate program analysis, its realization and description of affiliate program management.
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Spolek, Jiří. "Analýza účinnosti affiliate marketingu na trhu letenek." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199007.

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The thesis deals with the area of affiliate marketing from the sight of the affiliate seller and also from the sight of the affiliate company. In the theoretical part the notion affiliate marketing is characterized and fundamental subjects of affiliate marketing are defined. Furthermore, there is outlined dilemma of the affiliate companies, which deal with affiliate sales of flight tickets in Czech Republic. In the practical part the pieces of knowledge from the theoretical part are applied and in conjunction with the results from the defined hypothesis are set recommendations, which increase the efficiency of the affiliate marketing both on the side of affiliate seller and on the side of the affiliate company.
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Horák, Luboš. "Affiliate marketing a možnosti jeho využití v prostředí internetu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72692.

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This diploma thesis analyzes one from online marketing segment -- Affiliate. Thesis is divided to two logical parts. In first part is described philosophy and functions of affili-ate marketing like a part of sales promotion strategy online. In second part is practically described how it works on some case-studies. In case-studies are described differences between Czech and foreign online environment. Thesis wants to describe this interesting and often marginalized segment of online marketing.
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Kreheľová, Gabriela. "Analýza využívania affiliate marketingu v spoločnosti AdFinance." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199223.

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This thesis deals with affiliate marketing as one of the internet marketing tools. The work highlights the differences between affiliate marketing in the Czech Republic and the U.S. and also describes how to start your own affiliate program for entrepreneurs in the Czech Republic. The main objective of the thesis is to analyze and evaluate the success of the selected affiliate programs in the company AdFinance Ltd., which are promoted through its own affiliate network AdBenefit. Suggestions are part of the work, which could lead to an improvement in the operation of the affiliate network. The work is prepared based on literature, internet resources and own experience of the author's job position as affiliate manager.
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Černochová, Petra. "Affiliate marketing s využitím optimalizace trackování provizí." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201754.

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This thesis focuses on inclusion of affiliate marketing to internet marketing as a contemporary modern tool for acquiring new customers in the online market and on analysis of the system solution for conversion tracking at eHUB.cz Ltd. The thesis is divided into three parts: the first part presents the general overview of affiliate marketing, the second section analyzes the current state of the conversion tracking system at eHUB.cz Ltd. and the third proposes an optimal solution for the future status of this system. Theoretical level corresponds to the first part and a practical second and third. The theoretical part clarifies the position of affiliate marketing within online marketing, including basic knowledge and relationships that are necessary for proceeding to the practical part. The practical part contains a description of the original and current technical solutions of system eHUB. At the same time suggests its optimization for a future state. The main objective is to find a precise definition of the current standards of conversion tracking system solutions in eHUB.cz Ltd. The main contribution of this work is the usability of the optimal technical solution at eHUB.cz Ltd.
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Janíček, Jaroslav. "Podnikatelský záměr - založení marketingové agentury se zaměřením na affiliate marketing." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377933.

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The main goal of my thesis is to create realistic and applicable marketing agency business plan. The secondary goal is to observe and analyze market status and try to forecast future trends based on Czech and foreign market signals. Marketing agency business plan is based on market analysis and data collection from online sources. Agency is already on the Czech market due to that my thesis include knowledge and experiences from real life business environment. Future forecast of trends in affiliate marketing is based on trends until 2018. Main benefit of my thesis is creating awareness of affiliate marketing in Czech Republic. Affiliate marketing is on the edge of online marketing channels. Another benefit is in future forecast of affiliate marketing trends. Marketing agency business plan is and will be applied in real business environment.
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Samaliūtė, Loreta. "Pardavimų skatinimas elektroninio tinklinio marketingo pagrindu." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20140623_175436-49477.

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SAMALIŪTĖ, Loreta. (2008) Applying Affiliate Marketing in Sales Promotion. MBA Graduation Paper. Kaunas: Kaunas Faculty of Humanities, Vilnius University. 81p. SUMMARY Labai sparčiai vystantis elektroninei komercijai, labai svarbu tampa skatinti pardavimus internete. Žinoma tai neatsiejama nuo reklamos internete, nes jos dėka, galima pranešti pirkėjams apie esamas akcijas, nuolaidas ir privilioti juos į savo svetainę. Reklama internete yra gana brangi ir prieinama ne visiems verslininkams. E-tinklinis marketingas – vienas parankiausių sprendimų, nes verslininkas, norintis reklamuoti savo produktą ar paslaugą, už reklamą moka tik tada, kai kas nors nuperka prekę būtent tos reklamos dėka. Literatūroje išskiriama ir praktikoje naudojamas ne vienas e-tinklinio marketingo tipas, tačiau visų jų esmė yra tame, kad nereikia mokėti už reklamą iš anksto. Tai puiki galimybė neįšaldyti apyvartinių lėšų, sumažinti rėmimo biudžeto išlaidas ir mažiau rizikuoti dėl nepavykusių akcijų patirti nuostolius. Darbo objektas- pardavimų skatinimas. Darbo tikslas- atskleisti e-tinklinio marketingo taikymo galimybes pardavimams skatinti. Siekiant iškelto tikslo yra numatomi šie uždaviniai: 1. Išanalizuoti pardavimų skatinimo teorinius aspektus bei priemones. 2. Išnagrinėti reklamos internete būdus bei jų galimybes. 3. Atskleisti e-tinklinio marketingo veikimo principus. 4. Įvertinti e-tinklinio marketingo taikymo galimybes pardavimams skatinti Lietuvoje. Atlikus tyrimą „E-tinklinio marketingo... [toliau žr. visą tekstą]
SAMALIŪTĖ, Loreta. (2008) Applying Affiliate Marketing in Sales Promotion. MBA Graduation Paper. Kaunas: Kaunas Faculty of Humanities, Vilnius University. 81p. SUMMARY It is very important to promote sales in the internet, because electronic commerce is developing rapidly. Of course it is inseparable from promotion in the internet, because due to it, it is possible to report to customers about present shares, discounts and to entice them into web page. Promotion in the internet is quite expensive and is not available for all businessmens. Affiliate marketing– one of the handiest solutions, because a businessman, who wants to promote his product or service, pays for the promotion only when somebody buys the good exactly because of that promotion. It is perfect opportunity not to freeze current asset, to reduce expenses of supported budget and to risk less to experience loss because of unsuccessful shares. Object of the work – promotion of sales. Purpose of the work – to reveal application opportunities of affiliate marketing to promote sales. Seeking for the raised purpose there are foreseen these tasks: 1. To analyze theoretical aspects and means of sales promotion. 2. To explore methods and possibilities of promotion in the internet. 3. To reveal process principles of affiliate marketing. 4. To evaluate application possibilities of affiliate marketing to promote sales in Lithuania. Results of the done research “Opportunities of affiliate marketing to promote sales in... [to full text]
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Reuter, Simon [Verfasser]. "Haftungsfragen beim Affiliate-Marketing : Rechtliche Grenzen und Zurechnung (schutz-)rechtsverletzender Verhaltensweisen / Simon Reuter." Baden-Baden : Nomos Verlagsgesellschaft mbH & Co. KG, 2016. http://d-nb.info/1122045409/34.

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Mariussen, A. "A grounded theory of affiliate marketing performance measurement in the tourism and hospitality context." Thesis, Oxford Brookes University, 2012. http://radar.brookes.ac.uk/radar/items/907e34ff-7d07-51ea-18af-cdda2678bba4/1.

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Although the measurement of offline and online marketing is extensively researched, the area of online performance measurement still presents a number of unaddressed gaps, such as fragmented research and predominance of practitioner-driven measurement approaches. With a focus on affiliate marketing in tourism and hospitality, this thesis addressed these gaps and evaluates the effectiveness of practitioner-led online performance assessment. More precisely, the study explores a potential shift in affiliate marketing measurement practices, and develops a theory of affiliate marketing performances measurement in tourism and hospitality. Relying on a grounded theory research strategy, the work undertakes qualitative analysis of 72 online forum discussions, 37 interviews and 40 questionnaires with the major affiliate marketing stakeholder groups from the tourism and hospitality industry - merchants, affiliates, affiliate networks and affiliate agencies. The findings of the thesis add value to both theory and practice. The theoretical contribution of the research is twofold. First, the work furthers the broader marketing theory and in particular the distribution and promotion literature by exploring an under-researched online marketing channel - affiliate marketing - that can be employed for both promotion and distribution purposes. The study provides a detailed description of an affiliate marketing ecosystem and defines the key affiliate marketing constructs. Second, the work contributes to the performance measurement research by developing a substantiative theory of affiliate marketing performance measurement in tourism and hospitality. From the practitioner perspective, the work brings value by proposing a change in existing performance measurement practices and offering a process-oriented model of performance measurement in affiliate marketing, which details the phases and steps that managers can undertake in assessing performance. To further the findings, future research can explore the applicability of the proposed model to other industry sectors and online channels, and can develop the proposed substantive theory to a formal theory by employing other research methods, for example case studies and action research.
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Books on the topic "Affiliate Marketing"

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Bormann, Patrick Mark. Affiliate-Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-25585-5.

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Deges, Frank. Quick Guide Affiliate Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30325-9.

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Hancock, David L. Affiliate cash flow marketing. [S.l: Morgan James Pub.], 2003.

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James. Affiliate marketing: Make money online. United States: James, 2021.

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Derechos de reventa estandar (SRR). Affiliate Marketing: Affiliate Marketing Secrets. Independently Published, 2022.

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Obreja, Constantin. Secret off Affiliate Marketing: AFFILIATE MARKETING. Independently published, 2019.

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burress, mr brandon j. Affiliate marketing for beginners: Ebook on affiliate marketing, step by step affiliate marketing, affiliate marketing,. CreateSpace Independent Publishing Platform, 2013.

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Kroll, Ronny. Affiliate Marketing. Independently Published, 2018.

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Affiliate Marketing. Bookboon.com, 2013.

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Vincent, B. Affiliate Marketing. Revival Waves of Glory, 2021.

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Book chapters on the topic "Affiliate Marketing"

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Petersen, Dennis. "Affiliate Marketing." In Brand Evolution, 329–46. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15816-3_17.

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Lammenett, Erwin. "Affiliate-Marketing." In Praxiswissen Online-Marketing, 43–75. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-03313-2_2.

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Lammenett, Erwin. "Affiliate-Marketing." In Praxiswissen Online-Marketing, 55–87. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-15494-3_2.

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Lammenett, Erwin. "Affiliate-Marketing." In Praxiswissen Online-Marketing, 43–76. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-09003-6_2.

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Lammenett, Erwin. "Affiliate-Marketing." In Praxiswissen Online-Marketing, 61–92. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-25135-2_2.

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Lammenett, Erwin. "Affiliate-Marketing." In Praxiswissen Online-Marketing, 21–49. Wiesbaden: Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8251-3_2.

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Lammenett, Erwin. "Affiliate-Marketing." In Praxiswissen Online-Marketing, 47–79. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-32340-0_2.

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Bormann, Patrick Mark. "Zur zunehmenden Bedeutung des Affiliate-Marketing im Online-Werbemarkt." In Affiliate-Marketing, 1–20. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-25585-5_1.

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Bormann, Patrick Mark. "Praktische Grundlagen und Prozess des Affiliate-Marketing." In Affiliate-Marketing, 21–96. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-25585-5_2.

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Bormann, Patrick Mark. "Stand der Forschung und Abgrenzung der vorliegenden Arbeit." In Affiliate-Marketing, 97–129. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-25585-5_3.

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Conference papers on the topic "Affiliate Marketing"

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Rolim, Lucas L., Jefferson E. Simões, and Daniel R. Figueiredo. "Network and Revenue Analysis of an Affiliate Marketing Program in the Travel Industry." In Brazilian Workshop on Social Network Analysis and Mining. Sociedade Brasileira de Computação, 2020. http://dx.doi.org/10.5753/brasnam.2020.11168.

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The widespread adoption of e-commerce over the past two decades has transformed businesses and sparked novel marketing strategies. In affiliate marketing individuals sign up with companies to promote or sell their products in independent venues such as blogs and channels controlled by the affiliate, receiving compensations for their actions. This work analyzes Clube Hurb, a real and large affiliate marketing program, considering the affiliate network structure, the revenue generated by affiliates, and their relationship. While the network is largely fragmented (90.7% of the affiliates are isolated) and most affiliates never sell (99.5%), different network and revenue statistics exhibit heavy-tailed behavior and are sometimes correlated. The findings shed light on affiliate marketing dynamics and can drive future studies to improve performance.
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Iwashita, Motoi, and Shigeaki Tanimoto. "Highly secure transaction system for affiliate marketing." In 2016 IEEE 5th Global Conference on Consumer Electronics. IEEE, 2016. http://dx.doi.org/10.1109/gcce.2016.7800492.

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Ivkovic, Miodrag, and Dusanka Milanov. "Affiliate internet marketing: Concept and application analysis." In 2010 International Conference on Education and Management Technology (ICEMT). IEEE, 2010. http://dx.doi.org/10.1109/icemt.2010.5657647.

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Deepa, S., P. Ragupathy, P. Sritha, M. Arumugam, and L. Sanjay. "Enrichment of affiliate marketing using K-Means clustering algorithm for early stage affiliates." In PROCEEDINGS OF THE 4TH NATIONAL CONFERENCE ON CURRENT AND EMERGING PROCESS TECHNOLOGIES E-CONCEPT-2021. AIP Publishing, 2021. http://dx.doi.org/10.1063/5.0068651.

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Suryanarayana, Sharadhi Alape, David Sarne, and Sarit Kraus. "Information disclosure and partner management in affiliate marketing." In DAI '19: First International Conference on Distributed Artificial Intelligence. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3356464.3357703.

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Solichin, Julius, Mohammad Hamsal, Asnan Furinto, and Rano Kartono. "A Literature Review on Affiliate Marketing in Ecommerce." In 2nd Indian International Conference on Industrial Engineering and Operations Management. Michigan, USA: IEOM Society International, 2022. http://dx.doi.org/10.46254/in02.20220619.

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Amarasekara, Bede Ravindra, and Anuradha Mathrani. "Controlling risks and fraud in affiliate marketing: A simulation and testing environment." In 2016 14th Annual Conference on Privacy, Security and Trust (PST). IEEE, 2016. http://dx.doi.org/10.1109/pst.2016.7906986.

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Rolim, Lucas L., Jefferson E. Simoes, and Daniel R. Figueiredo. "Network and Revenue of the Clube Hurb Affiliate Marketing Program: A Story of Two Tales." In 2020 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM). IEEE, 2020. http://dx.doi.org/10.1109/asonam49781.2020.9381447.

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Voicu, Mirelacatrinel. "ONLINE MARKETING STRATEGIES USED TO DEVELOP ONLINE COURSES." In eLSE 2018. Carol I National Defence University Publishing House, 2018. http://dx.doi.org/10.12753/2066-026x-18-251.

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In this paper we present a study on some online marketing strategies which can help us in developing online courses. We include components such as: Design & Development, Content marketing, Social Media, Reputation, Affiliate Marketing, Analytics, Email marketing, SEO, PPC, and even E-commerce components.For example, using Google Trends or Keyword Planner tool of Google AdWords, we can find out if there are people interested in the topic that we treat in our courses. At the same time, we can have information about their geographic location, such as countries or cities. With Google Analytics we can see the traffic on our website, containing useful information about the visitors: demographic data, how they have get on our website (direct, organic search, social, etc.), what kind of devices they use, etc. To find if there are people interested on our offer of courses, we also present how we can obtain such an information from YouTube of Facebook. We are focused on the increasing using of the Internet on mobile devices – and for this reason, on the importance of developing websites for mobile or even mobile apps. In the case of mobile apps, we also point out observations on some mobile marketing strategies which must be considered. We present some observations on the electronic format of course content: text, image, video, or interactive platforms and how it can use in the best forms on small devices and how different cloud computing technologies and services can improve the quality of our online courses.
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Nurazizah, Rizqi, Marheni Eka Saputri, Nurafni Rubiyanti, Budi Rustandi Kartawinata, and Tri Indra Wijaksana. "The Effect of TikTok Social Media Marketing on Impulsive Purchases of Fashion Products in the Shopee Affiliate Campaign with Hedonic Shopping Motivation as the Intervening Variable." In 3rd African International Conference on Industrial Engineering and Operations Management. Michigan, USA: IEOM Society International, 2022. http://dx.doi.org/10.46254/af03.20220254.

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