Relevant bibliographies by topics / Affiliate marketing business

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Affiliate marketing business'

Author: Grafiati
Published: 11 December 2022
Last updated: 25 January 2023

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Affiliate marketing business.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Affiliate marketing business"

1

Beleraj, Brunilda. "Affiliate marketing. Can online news portals use successfully affiliated marketing in Albania?" European Journal of Marketing and Economics 1, no. 3 (2018): 66. http://dx.doi.org/10.26417/ejme.v1i3.p66-77.

Full text
Abstract:
Affiliate marketing is viewed as one of the online strategies that help marketers’ measure success and deal with productivity. Marketers use it as a starting point to create new business or to develop an existing one. Affiliate programs support and develop these new strategies of marketing. Affiliate marketing is performance-based marketing where merchants reward affiliates commission for successful referrals. In Albania, we have chosen some of the most ranked online companies to see how this new techniques could be implemented to benefit both parts. Some of the research questions that have be
APA, Harvard, Vancouver, ISO, and other styles
2

Chattopadhyay, Pritam. "The role of Affiliate Marketing in Digital Space: A Conceptual Approach." International Journal for Modern Trends in Science and Technology 6, no. 5 (2020): 53–59. http://dx.doi.org/10.46501/ijmtst060509.

Full text
Abstract:
Modern day marketing had gone through lots of changes and disruptions. Some of the changes are created lots of positive impact on conventional business model. The usual revenue generation model has been gone through lots of forward and backward integration. Marketers started adapting those changes positively and they are trying their best to respond to those changes. Change has become the only constant of the marketplace. In business world, it has observed that most of the advertisers are trying to employ affiliate network to track their various affiliate campaign. Measurement of affiliate cam
APA, Harvard, Vancouver, ISO, and other styles
3

Gupta, Mukul P. "Book Review: Strategic Affiliate Marketing." Global Business Review 5, no. 2 (2004): 265–68. http://dx.doi.org/10.1177/097215090400500219.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Suchada, Jiradech, Bunthit Watanapa, Nipon Charoenkitkarn, and Thanitsorn Chirapornchai. "Hotels and Resorts Rent Intention via Online Affiliate Marketing." KnE Social Sciences 3, no. 1 (2018): 132. http://dx.doi.org/10.18502/kss.v3i1.1402.

Full text
Abstract:
Nowadays, competition in the online business of tourism esp. hotels and resorts is noticeably fierce. Using a kind of cyber brokerage system, called affiliate, in conducting marketing becomes more and more popular marketing weapon for tourism industry. it is viewed as an effective marketing tool that can raise the exposure of products and chance to establish credibility and strength of brand image. The objective of this research is to study relationships between factors in the system of affiliate marketing and the rent intention. Online questionnaire-based data were collected from Thai consume
APA, Harvard, Vancouver, ISO, and other styles
5

Natarina, R. A. Emilia, and Cendera Rizky Anugrah Bangun. "The Use of Affiliate Marketing in Improving Pegipegi Sales." Jurnal The Messenger 11, no. 2 (2019): 157. http://dx.doi.org/10.26623/themessenger.v11i2.1210.

Full text
Abstract:
<p><em>The changes in people's purchasing patterns from offline to online cause companies to change the type of their business which also affects the changing of marketing strategy. One of the marketing strategies used by the OTA (Online Travel Agent) industry is affiliate marketing. This study was conducted to find out how Pegipegi affiliate marketers used the digital marketing to help market OTA products in the digital media they use to help provide sales. The method used in this study is qualitative with the case study of Pegipegi affiliate marketers. The data collection was con
APA, Harvard, Vancouver, ISO, and other styles
6

Duffy, Dennis L. "Affiliate marketing and its impact on e‐commerce." Journal of Consumer Marketing 22, no. 3 (2005): 161–63. http://dx.doi.org/10.1108/07363760510595986.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Li, Zhan. "E-Retailer's Technology Strategy for Implementing Online Marketing." Applied Mechanics and Materials 427-429 (September 2013): 2716–19. http://dx.doi.org/10.4028/www.scientific.net/amm.427-429.2716.

Full text
Abstract:
Follwing with integration of between online and offline business. this trend, e-retailers implement new online marketing methods to differ from their competitors. This article will discuss four typical technology strategies for implementing online marketing: social media marketing, customer relationship management, affiliate marketing and word of mouth marketing.
APA, Harvard, Vancouver, ISO, and other styles
8

Hill, John S., and Alan T. Shao. "Agency Participants in Multicountry Advertising: A Preliminary Examination of Affiliate Characteristics and Environments." Journal of International Marketing 2, no. 2 (1994): 29–48. http://dx.doi.org/10.1177/1069031x9400200203.

Full text
Abstract:
While much attention in the international advertising field has been given to message standardization-adaptation, the scope of multicountry campaigns has been a neglected area. In this 15-agency/344-affiliate survey of transnational advertising activities, smaller, regional campaigns were found to be the most popular form of transnational advertising. Agencies executing these types of campaigns had smaller client bases and implemented fewer multi-country campaigns than those covering more extensive major market or global campaigns. Agency affiliates participating in globally comprehensive camp
APA, Harvard, Vancouver, ISO, and other styles
9

Misra, Isra, Zakiah Zakiah, and Enriko Tedja Sukmana. "Mekanisme Bagi Hasil pada Sistem Affiliate Marketing Taqychan Saffron." AL IQTISHADIYAH JURNAL EKONOMI SYARIAH DAN HUKUM EKONOMI SYARIAH 7, no. 2 (2021): 94. http://dx.doi.org/10.31602/iqt.v7i2.5629.

Full text
Abstract:
Affiliate marketing is a business model with a fee or commission system for someone's services, after that person has successfully sold goods or services through marketing on the Internet. The purpose of this study was to identify and analyze the profit-sharing mechanism for members of Taqychan Saffron in Palangka Raya. This study uses a qualitative descriptive approach, with triangulation of sources as data validity. The research subjects are members of Taqychan Saffron who have been registered for more than 1 year with 5 research subjects. Data analysis was carried out by collecting data, co
APA, Harvard, Vancouver, ISO, and other styles
10

V, Suresh, Vetri Selvi M, Maran K, and A. R. Shanmuga Priya. "A study on impact of an affiliate marketing in e-business for consumers’ perspective." International Journal of Engineering and Technology 10, no. 2 (2018): 471–75. http://dx.doi.org/10.21817/ijet/2018/v10i2/181002050.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Dissertations / Theses on the topic "Affiliate marketing business"

1

Janíček, Jaroslav. "Podnikatelský záměr - založení marketingové agentury se zaměřením na affiliate marketing." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377933.

Full text
Abstract:
The main goal of my thesis is to create realistic and applicable marketing agency business plan. The secondary goal is to observe and analyze market status and try to forecast future trends based on Czech and foreign market signals. Marketing agency business plan is based on market analysis and data collection from online sources. Agency is already on the Czech market due to that my thesis include knowledge and experiences from real life business environment. Future forecast of trends in affiliate marketing is based on trends until 2018. Main benefit of my thesis is creating awareness of affil
APA, Harvard, Vancouver, ISO, and other styles
2

Tollert, Daniela. "Die Provisionsgestaltung im Affiliate Marketing eine Analyse auf der Basis der Prinzipal-Agent-Theorie." Stuttgart Kohlhammer, 2009. http://d-nb.info/994206917/04.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Brunius, Carl, and Isak Lind. "Lowering entry barriers in a digital era : A qualitative study about the Swedish fashion industry’s international expansion with Affiliate Marketing." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12756.

Full text
Abstract:
The internet and the rise of e-commerce have changed the foundation for how Swedish fashion companies operates. The shift has simplified for businesses to reach foreign customers who are vital for the fashion companies as the Swedish market is too small to nurture all existing companies. To expand abroad often requires plenty of resources to overcome structural entry barriers. One marketing tool that Swedish fashion companies have used to avoid high expenditures is Affiliate marketing, a cost-effective digital marketing instrument. Therefore, is the purpose of this study to broaden the discuss
APA, Harvard, Vancouver, ISO, and other styles
4

Barancová, Leona. "Analýza implementace elektronického obchodu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222343.

Full text
Abstract:
The aim of this Master´s thesis is to analyze a company e-commerce, to take a think about what it has brought to the company and withal suggest some instruments for increasing the salability and improve the communication between individual distribution channels so they would be more motivated for cooperation within this company. The thesis is divided into several chapters where we can find general knowledge about the commerce via the Internet, single kind of the e-commerce and also the legal aspects connected with that. The analytic part will introduce us the concrete knowledge about the compa
APA, Harvard, Vancouver, ISO, and other styles
5

Ahlström, Olivia, and Tina Aandalen. "Livsstilsbloggar- En studie av affärsinriktade Internetdagböcker." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20717.

Full text
Abstract:
Syfte: Huvudsyftet med uppsatsen är att beskriva praktiken inom affiliate marketing ochbloggar inom livsstilssegmentet över en tvåmånaders period. Studien beskriver och framför defaktorer som krävs för att skapa och driva en blogg som attraherar läsare och annonsörer.Design och metod: Uppsatsen presenterar en statistisk analys av de huvudkategorier sombloggare i livsstilssegmentet nyttjar i sitt nätbaserade dagboksskrivande samt en diskursanalysav innehållet i dessa kategorier. Första steget i studien är att lokalisera bloggar som uppfyllerde kriterier som kännetecknar en livsstilsblogg. Det a
APA, Harvard, Vancouver, ISO, and other styles
6

Urubek, Vladislav. "Marketingová strategie start-up projektu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-234709.

Full text
Abstract:
The diploma thesis is concerned with the marketing strategy proposal for start-up project. The thesis summarizes the theoretical knowledge about marketing strategy on the Internet. The practical part analyze the Project including the internal and external Environment. Marketing strategy is proposed according to analysis and marketing researches. At the end are suggested method of evaluating the effectiveness of the proposed strategy, financial demands and critical factors of success.
APA, Harvard, Vancouver, ISO, and other styles
7

Zimák, Radek. "Podnikatelský záměr v oblasti českého internetu včetně realizace." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75989.

Full text
Abstract:
This diploma work deals with specific business concept and with possibilities of a company promotion on the Internet. The theoretical segment contains a survey of the Internet business models and a synopsis of current individual forms of promotion used on the Internet. There are described advantages and disadvantages of banner advertising, contextual advertising, email marketing, search engine marketing (SEM), social networks and affiliate marketing. The final part of theoretical section of the thesis is dedicated to the possibilities of propagation efficiency measurements. Practical part of t
APA, Harvard, Vancouver, ISO, and other styles
8

Fox, Paul Brian. "Creation and Control in Business Ecosystems." Doctoral thesis, Universitat Ramon Llull, 2013. http://hdl.handle.net/10803/117680.

Full text
Abstract:
La plataforma i els ecosistemes representen models cada vegada més ubics per organitzar l’activitat econòmica en sectors empresarial i tecnològic. Aquesta tesi representa un avanç en l’explicació dels fenòmens observats en ecosistemes diferents: programes de màrqueting d’afiliació programari empresarial. L'objectiu empresarial pràctic i global per a cadascun dels ecosistemes és entendre com les empreses centrals de cada àmbit gestionen els esforços de centenars o fins i tot milers de col•laboradors la feina deis quals gira al voltant de la plataforma de l’empresa principal. Aquest
APA, Harvard, Vancouver, ISO, and other styles
9

Hardyson, Hanna, and Johan Arnesson. "Trafikstyrningsintäkter : Revisorers riskbedömning." Thesis, Jönköping University, JIBS, Business Administration, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12098.

Full text
Abstract:
<p><strong>Bakgrund: </strong>Internet har sedan dess introduktion utnyttjats för dess massiva potential som marknadsföringsverktyg. Utvecklingen har gått mot sofistikerade interaktiva marknadsfö­ringssystem vars främsta mål är att <em>styra trafik </em>på internet. Trafikstyrningsbranschen på in­ternet omsatte ca 6,5 miljarder dollar år 2006 globalt och förväntas växa kraftigt. Denna studie ämnar undersöka problematik som har identifierats i aktuella rättsfall vid intäktsre­dovisning från trafikstyrningssystem. Risk kan föreligga främst genom manipulation av in­formation och transaktioner. Ur
APA, Harvard, Vancouver, ISO, and other styles
10

Košťál, Michal. "Podnikatelský záměr-internetového projektu Světotrip.cz." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319402.

Full text
Abstract:
The thesis deals with the business plan of the online project Světotrip.cz. It is a travel portal that connects experienced travelers with people who don`t have much experience with individual travelling. The goal is to reach out to the public in general and offer them the possibility of low-cost travel. The introductory part contains theoretical starting points and explains the necessary terms. The second analytical part evaluates the market environment through external, internal and sectoral analyzes. The final part focuses on the development of a actual business plan. The reader will be tho
APA, Harvard, Vancouver, ISO, and other styles

Books on the topic "Affiliate marketing business"

1

Hancock, David L. Affiliate cash flow marketing. Morgan James Pub.], 2003.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Holden, Greg. Affiliate Millions. John Wiley & Sons, Ltd., 2007.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Make a fortune promoting other people's stuff online: How affiliate marketing can make you rich. McGraw-Hill, 2007.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Moskel, Ben. The online entrepreneur: Creating a six-figure business in 30 days. Simian Press, 2007.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Roberts. Affiliate Marketing. Create your Reality LLC, 2019.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Leonard. Affiliate Marketing #2020. Create your Reality LLC, 2020.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Strategic Affiliate Marketing. Edward Elgar Publishing, 2003.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Goldschmidt, Simon, Sven Junghagen, and Uri Harris. Strategic Affiliate Marketing. Elgar Publishing Limited, Edward, 2003.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Goldschmidt, Simon, Sven Junghagen, and Uri Harris. Strategic Affiliate Marketing. Edward Elgar Pub, 2004.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Kertly, Richard. Business Strategies for Affiliate Marketing. Independently Published, 2018.

Find full text
APA, Harvard, Vancouver, ISO, and other styles

Book chapters on the topic "Affiliate marketing business"

1

Damnjanovic, Vesna. "Business Case of the Affiliate Marketing Business Model." In Exploring the Power of Electronic Word-of-Mouth in the Services Industry. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-8575-6.ch018.

Full text
Abstract:
This chapter will provide a description of affiliate marketing models, their advantages and disadvantages. A lot of companies use affiliate marketing models for providing better consumer acquisition and sales results in online arena recommending to other companies or users their products or services. The authors present business case of Catena Media and Askgamblers.com, the leading Casino Affiliate Business Model. Affiliate programs are business that use affiliate marketing to promote their casino worldwide. Today most online casinos offer commissions to private advertisers for sending traffic to their website. They usually use commission-based fee or revenue sharing models to pay affiliates.
APA, Harvard, Vancouver, ISO, and other styles
2

Chaturvedi, Mukesh. "Affiliate Marketing Empowers Entrepreneurs." In Driving Traffic and Customer Activity Through Affiliate Marketing. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2656-8.ch005.

Full text
Abstract:
The earliest forms of the more recently coined term “Affiliate Marketing” came into being with the advent of Tupperware and Amway. Tupperware, a home products line that includes preparation, storage, containment, and serving products for kitchen as also household plastic containers used to store goods and / or foods, was launched by Earl Silas Tupper of Orlando, Florida, in 1948. He developed his first bell shaped container in 1942, and branded it later. Amway, short for The American Way, is a company that uses a multi-level marketing model to sell a variety of products primarily in the health, beauty and home care markets. It was founded by Jay Van Andel and Richard Devos of Ada Township, Michigan, in 1959. The core concept of both Tupperware and Amway is “revenue sharing” – paying commission for referred business, which is also the idea of Affiliate Marketing.
APA, Harvard, Vancouver, ISO, and other styles
3

Shukla, Parag, Parimal Hariom Vyas, and Hiral Shastri. "Investigating the Mechanics of Affiliate Marketing Through Digital Content Marketing." In Driving Traffic and Customer Activity Through Affiliate Marketing. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2656-8.ch008.

Full text
Abstract:
The domain of online marketing and internet advertising is going through radical changes. In context to Indian online market, according to Internet and Mobile Association of India (IAMAI), the digital commerce market has seen a growth by 33% reaching to a figure of 62,967 Crore in the year 2015 which is predicted to touch $50 to $70 Billion by the year 2020 owing to the increasing popularity of online shopping and increase in internet penetration. Affiliate marketing is referred as performance marketing and associate marketing (IAMAI Research Report, 2014). Affiliate marketing is a type of online marketing technique where an affiliate/promotes a business through an advertisement on their web site and in return that business rewards the affiliate with commission each time a visitor, customer generates sales. The objective is to analyze by conceptualizing the mechanics of affiliate marketing through judicious and optimum use of digital content marketing by e-tailers so as to engage customers and create boundless business opportunities for growth, expansion and profitability.
APA, Harvard, Vancouver, ISO, and other styles
4

Singh, Tejinderpal, and Prateek Kalia. "MSME Owner/Manager Perceptions Towards the Adoption of E-Marketing Activities in India." In Advances in Wireless Technologies and Telecommunication. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-3045-0.ch003.

Full text
Abstract:
This chapter covers the MSMEs (micro, small, and medium enterprise) owners/managers' perceptions towards the adoption of e-marketing with respect to its importance and effectiveness for business success, implementation, barriers, future use, expenditure, and general awareness about the government e-marketing initiatives. Data was collected from 253 MSMEs located in states of Punjab, Haryana, and Himachal Pradesh in India. The authors observed that MSMEs perceive e-marketing as an important element in the success of their businesses. They feel that display advertising, social media marketing, and mobile marketing add more effectiveness to their business. They perceive that display advertising is effective for brand awareness, search engine marketing for lead generation, affiliate marketing for customer acquisition and increasing ROI, mobile marketing for better CRM, and search engine optimisation for generating web traffic. MSMEs indicated an increase in future expenditure on digital marketing activities. However, a large section of MSMEs were unaware of the government's e-marketing initiatives.
APA, Harvard, Vancouver, ISO, and other styles
5

Patel, Jemi. "User-Generated Content and Consumer Purchase Intentions in the Cosmetic Industry." In Research Anthology on Strategies for Using Social Media as a Service and Tool in Business. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-9020-1.ch054.

Full text
Abstract:
Online retailers within the luxury cosmetics industry have grown in popularity due to a wider and more diverse catalogue of products. Beauty e-commerce has also seen an uplift due to the increase in blogs/vlogs and online YouTube tutorials which motivate customers to click through to brands and retailer sites through links and affiliate marketing. Given the importance of computer-mediated marketing environments, particularly the burgeoning Internet tapestry along with its various social networking platforms, it is fundamental for management to foster and understand how these emerging technologies impact on their marketing strategies. Drawing on social impact theory (SIT), this paper contends that user-generated content can provide the basis for brand managers in the cosmetic industry to re-evaluate their digital marketing strategies. The paper concludes with discussions about the value of social impact theory in the development of digital marketing strategies.
APA, Harvard, Vancouver, ISO, and other styles
6

Kumar, Ashish, and Ram Bezawada. "Effects of Consumers' Social Media Participation on Consumer Behavior." In Marketing and Consumer Behavior. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch082.

Full text
Abstract:
Technological advancements have shaped and reshaped the marketing landscape from time to time. The digital revolution in particular has given rise to a new digital era that has changed this marketing landscape, perhaps permanently. One of the core technologies involved in defining this digital era is the Internet. The Internet has not only empowered the people by creating and disseminating information like never before but also has affected the way we conduct our businesses. Various business usages of the Internet in search engines, email, mobile, and social media have given rise to new ways of conducting marketing activities such as affiliate marketing, display advertisement, email marketing, search marketing, and social media marketing among others. The significance and the relevance of online social media marketing have made this particular digital channel a topical subject of the digital era. The effects of social media have been felt in influencing both seller and buyer behaviors. However, the focus of this chapter is to address two important aspects of consumer behaviors in an online digital social media environment. First, the authors propose a conceptual framework of consumers' social media participation. Second, the chapter discusses how this participation affects consumers' behaviors including their purchases. Finally, the authors present a few econometric challenges associated with modeling consumers' social media participation and quantifying its impact on their behaviors.
APA, Harvard, Vancouver, ISO, and other styles
7

Emmott, Bill. "Starting Something New." In Japan's Far More Female Future. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780198865551.003.0005.

Full text
Abstract:
Japanese organizations typically remain not just male-dominated but also organized in male ways. An attractive alternative for women is therefore to start up their own organizations, whether for-profit or non-profit. The Japan Women’s Leadership Initiative takes a group of wannabe social entrepreneurs to Boston, Massachusetts every year to give training and mentorship in how to start and grow a social enterprise. Hayashi Chiaki took her career through marketing and journalism before co-founding her own digital design business, Loftwork, with its affiliate Fabcafes. Mitarai Tamako worked for McKinsey and then the government of Bhutan before moving to the disaster-struck region of Tohoku in 2011 to start up a business with local women making very high-priced and high quality sweaters, with a model reminiscent of the Italian fashion firm Brunello Cuccinelli. Nakamura Noriko, a former TV journalist, set up a babysitting and nanny agency, Poppins, for which one of the fastest growing business lines is providing short-notice childcare for companies and government agencies.
APA, Harvard, Vancouver, ISO, and other styles
8

Amarasekara, Bede Ravindra, Anuradha Mathrani, and Chris Scogings. "Crookies." In Encyclopedia of Criminal Activities and the Deep Web. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9715-5.ch073.

Full text
Abstract:
HTTP cookies provide stateful and reliable cross-domain tracking capability to web technologies including e-commerce. Affiliate marketing (AM) enables businesses to generate visitor traffic at a relatively low cost, but some advertising models of AM are prone to large-scale fraud, such as “click-fraud,” which can allow rogue affiliates to earn commissions fraudulently. Cost-per-acquisition (CPA) appeared as the silver bullet against AM fraud, as the e-commerce site does not pay for “clicks,” but only for monetary outcomes. The discovery of “cookie stuffing” fraud shows that CPA is not the silver bullet that it was thought to be. The researchers designed and developed AMNSTE, a simulation platform to discover new vulnerabilities such as load-time click, conversion hijacking, conversion stealing, conversion faking, which are presented in detail in this article. It also presents technical solutions to mitigate some of the vulnerabilities, which will help practitioners to implement new solutions or re-examine their existing security strategies.
APA, Harvard, Vancouver, ISO, and other styles
9

Şengül, Ümran, and Miraç Eren. "Selection of Digital Marketing Tools Using Fuzzy AHP-Fuzzy TOPSIS." In Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-8808-7.ch005.

Full text
Abstract:
Technological developments resulted in creative, faster, target-oriented and knowledge-based marketing strategies more prone to interactions. Digital marketing is an example of marketing types arisen by technological developments. Digital marketing tools are rapidly growing since they can be performed through internet; they are faster and thus have an ascending trend. The amount of investment to be made to each digital marketing tool has become a significant decision making problems for the businesses. In this chapter, Fuzzy AHP and Fuzzy TOPSIS techniques were employed for the selection of digital marketing tools. Multi-criteria analysis revealed the Remarketing advertising as the most suitable digital marketing tool. Additionally, the social media advertising, advertising-per-impression, advertising-per-click, affiliate advertising, banner marketing and email-advertising were respectively found to be as the other significant marketing tools.
APA, Harvard, Vancouver, ISO, and other styles
10

Wilmarth Jr., Arthur E. "Frenzy." In Taming the Megabanks. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780190260705.003.0003.

Full text
Abstract:
Large commercial banks and their securities affiliates helped to finance an unsustainable credit boom and stock market bubble during the 1920s. Charles Mitchell of National City Bank and Albert Wiggin of Chase National Bank pioneered a new universal banking (“financial department store”) business model for large commercial banks. The rise of universal banks resulted in frenzied competition between those institutions and private investment banks. That rivalry resulted in the widespread marketing and sale of speculative, high-risk securities to unsophisticated, poorly informed investors. More than $80 billion of debt and equity securities were issued in the U.S. between 1919 and 1930. The easy availability of financing during the 1920s caused many American companies and households to overexpand and take on excessive debts. Those debt burdens left businesses and consumers in a highly vulnerable position when the credit boom suddenly ended in late 1929.
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Affiliate marketing business"

1

Rolim, Lucas L., Jefferson E. Simões, and Daniel R. Figueiredo. "Network and Revenue Analysis of an Affiliate Marketing Program in the Travel Industry." In Brazilian Workshop on Social Network Analysis and Mining. Sociedade Brasileira de Computação, 2020. http://dx.doi.org/10.5753/brasnam.2020.11168.

Full text
Abstract:
The widespread adoption of e-commerce over the past two decades has transformed businesses and sparked novel marketing strategies. In affiliate marketing individuals sign up with companies to promote or sell their products in independent venues such as blogs and channels controlled by the affiliate, receiving compensations for their actions. This work analyzes Clube Hurb, a real and large affiliate marketing program, considering the affiliate network structure, the revenue generated by affiliates, and their relationship. While the network is largely fragmented (90.7% of the affiliates are isol
APA, Harvard, Vancouver, ISO, and other styles
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography