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1
Beleraj, Brunilda. "Affiliate marketing. Can online news portals use successfully affiliated marketing in Albania?" European Journal of Marketing and Economics 1, no. 3 (November 29, 2018): 66. http://dx.doi.org/10.26417/ejme.v1i3.p66-77.
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Affiliate marketing is viewed as one of the online strategies that help marketers’ measure success and deal with productivity. Marketers use it as a starting point to create new business or to develop an existing one. Affiliate programs support and develop these new strategies of marketing. Affiliate marketing is performance-based marketing where merchants reward affiliates commission for successful referrals. In Albania, we have chosen some of the most ranked online companies to see how this new techniques could be implemented to benefit both parts. Some of the research questions that have been raised in this paper are; how are the affiliated marketing techniques used in information portals in Albania? Under what conditions those web sites are developed? What payment fees are better to be used? In the evidence of a descriptive research, this paper will make an attempt to answer these questions.
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Chattopadhyay, Pritam. "The role of Affiliate Marketing in Digital Space: A Conceptual Approach." International Journal for Modern Trends in Science and Technology 6, no. 5 (May 26, 2020): 53–59. http://dx.doi.org/10.46501/ijmtst060509.
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Modern day marketing had gone through lots of changes and disruptions. Some of the changes are created lots of positive impact on conventional business model. The usual revenue generation model has been gone through lots of forward and backward integration. Marketers started adapting those changes positively and they are trying their best to respond to those changes. Change has become the only constant of the marketplace. In business world, it has observed that most of the advertisers are trying to employ affiliate network to track their various affiliate campaign. Measurement of affiliate campaign is important to strengthen the revenue generation model and would help to monitor other business related activities. Monitoring of E-commerce platform will become practically impossible without the inclusion of affiliate network. At the same time digital marketers cannot ignore the role of advertisers to track various affiliate campaign as well. The role of network is to offer specific tracing link to various affiliates so that they can link the text with affiliate’s website which could be effectively beneficial for the customer at the same time. Since the time of consumer 2.0, the roles of affiliates are redefined and they are helping customers’ click on the websites. It depends on the number of times customers’ click on cookie when its dropped on their computer and it is registered by the affiliate network. So, whenever the whole process would be completed from customer end, a confirmation reached at advertiser’s page and the tracking of affiliate’s network can be completed. Affiliate network plays a crucial role to find the sales recorded in their platform. Affiliate’s network is responsible for recording and publishing such data. With the help of a common platform advertiser and affiliates both able to find the sales process and tracking could be done effectively. At the same time, commission will also be tracked during the procedure. Commission structure can be traced well. The performance of the campaign can be evaluated with the help of Price tag, order ID, information about sales, promotion code and product stock keeping units (SKUs). Despite of lots of measures taken in advance still there are different types of complications and various options to improve the overall tracking model. The research paper is basically focusing on the online or e-marketing and the role of Affiliate marketing. As affiliates play a major role in online marketing platform, it is explained in different contexts as well. One thing is quite evident by analyzing the modern marketing platform that the e-channel would be the next trendsetting thing in the field of marketing.
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Gupta, Mukul P. "Book Review: Strategic Affiliate Marketing." Global Business Review 5, no. 2 (August 2004): 265–68. http://dx.doi.org/10.1177/097215090400500219.
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Suchada, Jiradech, Bunthit Watanapa, Nipon Charoenkitkarn, and Thanitsorn Chirapornchai. "Hotels and Resorts Rent Intention via Online Affiliate Marketing." KnE Social Sciences 3, no. 1 (January 15, 2018): 132. http://dx.doi.org/10.18502/kss.v3i1.1402.
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Nowadays, competition in the online business of tourism esp. hotels and resorts is noticeably fierce. Using a kind of cyber brokerage system, called affiliate, in conducting marketing becomes more and more popular marketing weapon for tourism industry. it is viewed as an effective marketing tool that can raise the exposure of products and chance to establish credibility and strength of brand image. The objective of this research is to study relationships between factors in the system of affiliate marketing and the rent intention. Online questionnaire-based data were collected from Thai consumers who used to make room reservations via affiliate marketing system. Experimental results show that the trust in publisher in the affiliate system is the key factor significantly affecting the rent intention.
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Natarina, R. A. Emilia, and Cendera Rizky Anugrah Bangun. "The Use of Affiliate Marketing in Improving Pegipegi Sales." Jurnal The Messenger 11, no. 2 (July 30, 2019): 157. http://dx.doi.org/10.26623/themessenger.v11i2.1210.
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<p><em>The changes in people's purchasing patterns from offline to online cause companies to change the type of their business which also affects the changing of marketing strategy. One of the marketing strategies used by the OTA (Online Travel Agent) industry is affiliate marketing. This study was conducted to find out how Pegipegi affiliate marketers used the digital marketing to help market OTA products in the digital media they use to help provide sales. The method used in this study is qualitative with the case study of Pegipegi affiliate marketers. The data collection was conducted by interviewing. The results of this study indicate that the basic understanding of how to market Pegipegi products through blogs, how to market blog through Google Ads and Facebook Ads, as well as the understanding on the functions of each affiliate marketing tools play an important role in the success of a marketer of Pegipegi affiliate.</em></p>
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Duffy, Dennis L. "Affiliate marketing and its impact on e‐commerce." Journal of Consumer Marketing 22, no. 3 (May 2005): 161–63. http://dx.doi.org/10.1108/07363760510595986.
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Li, Zhan. "E-Retailer's Technology Strategy for Implementing Online Marketing." Applied Mechanics and Materials 427-429 (September 2013): 2716–19. http://dx.doi.org/10.4028/www.scientific.net/amm.427-429.2716.
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Follwing with integration of between online and offline business. this trend, e-retailers implement new online marketing methods to differ from their competitors. This article will discuss four typical technology strategies for implementing online marketing: social media marketing, customer relationship management, affiliate marketing and word of mouth marketing.
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Hill, John S., and Alan T. Shao. "Agency Participants in Multicountry Advertising: A Preliminary Examination of Affiliate Characteristics and Environments." Journal of International Marketing 2, no. 2 (June 1994): 29–48. http://dx.doi.org/10.1177/1069031x9400200203.
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While much attention in the international advertising field has been given to message standardization-adaptation, the scope of multicountry campaigns has been a neglected area. In this 15-agency/344-affiliate survey of transnational advertising activities, smaller, regional campaigns were found to be the most popular form of transnational advertising. Agencies executing these types of campaigns had smaller client bases and implemented fewer multi-country campaigns than those covering more extensive major market or global campaigns. Agency affiliates participating in globally comprehensive campaigns were more likely to be wholly owned than those involved in regional or major market advertising efforts. Parent agencies exercised little influence over affiliate participations in multimarket campaigns.
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Misra, Isra, Zakiah Zakiah, and Enriko Tedja Sukmana. "Mekanisme Bagi Hasil pada Sistem Affiliate Marketing Taqychan Saffron." AL IQTISHADIYAH JURNAL EKONOMI SYARIAH DAN HUKUM EKONOMI SYARIAH 7, no. 2 (December 31, 2021): 94. http://dx.doi.org/10.31602/iqt.v7i2.5629.
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Affiliate marketing is a business model with a fee or commission system for someone's services, after that person has successfully sold goods or services through marketing on the Internet. The purpose of this study was to identify and analyze the profit-sharing mechanism for members of Taqychan Saffron in Palangka Raya. This study uses a qualitative descriptive approach, with triangulation of sources as data validity. The research subjects are members of Taqychan Saffron who have been registered for more than 1 year with 5 research subjects. Data analysis was carried out by collecting data, collecting data, reducing data and drawing conclusions. The results showed that the profit sharing for Taqychan Saffron members was carried out using a commission and royalty system. Sales of each Taqychan Saffron product will get a 15% commission and 5% royalty bonus from members who have been recruited and they are actively selling. The contract uses a murabaha contract that is agreed upon online on the Taqychan Saffron website. This business pays for services by spreading a link or referral code from the company's website. Currently, many online business activities like this have been carried out and are in accordance with the MUI fatwa regarding the permissibility of conducting e-commerce transactions. Affiliate marketing adalah model bisnis dengan sistem pemberiaan fee atau komisi untuk jasa seseorang, setelah orang tersebut berhasil menjualkan barang atau jasa melalui pemasaran di Internet. Tujuan penelitian ini adalah mengetahui dan menganalisis mekanisme bagi hasil pada member Taqychan Saffron di Palangka Raya. Penelitian ini menggunakan pendekatan deskriptif kualitatif, dengan triangulasi sumber sebagai validitas data. Subyek penelitian adalah member Taqychan Saffron yang telah terdaftar lebih dari 1 tahun dengan subyek penelitian sebanyak 5 orang. Analisis data dilakukan dengan pengumpulan data, koleksi data, reduksi data dan pengambilan kesimpulan. Hasil penelitian menunjukkan bahwa bagi hasil pada member Taqychan Saffron dilakukan dengan system komisi dan royalty. penjualan setiap produk Taqychan Saffron akan mendapatkan komisi 15% dan 5% bonus royalti dari member yang telah direkrut dan mereka aktif berjualan. Akad menggunakan akad murabahah yang disepakati secara online pada website Taqychan Saffron. Bisnis ini membayar jasa dengan cara menyebarkan link atau kode referral dari website perusahaan tersebut. Pada saat ini kegiatan bisnis online seperti ini telah banyak dilakukan dan sesuai dengan fatwa MUI tentang bolehnya melakukan kegiatan transaksi e-commerce.
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V, Suresh, Vetri Selvi M, Maran K, and A. R. Shanmuga Priya. "A study on impact of an affiliate marketing in e-business for consumers’ perspective." International Journal of Engineering and Technology 10, no. 2 (April 30, 2018): 471–75. http://dx.doi.org/10.21817/ijet/2018/v10i2/181002050.
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Карлбак, Мэтс, and Mets Karlbak. "Strategic Entrepreneurship in the Hotel Industry: The Role of Chain Affiliation." Universities for Tourism and Service Association Bulletin 9, no. 4 (December 1, 2015): 5–22. http://dx.doi.org/10.12737/14579.
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Аbstract. The aim of this paper is to identify why independent hotels decide to affiliate and give up their highly valued independence. Based on interviews with 12 independently owned hotels and five affiliations active on the Swedish market, it became evident that independence is important, but factors such as development with technical solutions, internet, the use of smart phones, social media, sales and marketing, central purchasing and loyalty cards are difficult to pursue as an independent hotel. The results also showed that marketing organisations and referral chains are the preferred options, as their offerings are more in line with the view of strategic entrepreneurship that the hoteliers expressed. Even agencyrelated aspects such as control rights affected the entrepreneurs’ aspiration to affiliate, at the same time as the respondents thought their way of running the business was the most efficient. The results from the research add to the knowledge associated with agency theory, strategic entrepreneurship and resource-based view of the firm. More practically, it gives the independent hoteliers a possibility to assess the current situation and decide what options could be valuable, while the affiliations would be able to better align their offerings to attract new hotels.
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Mazodier, Marc, Conor M. Henderson, and Joshua T. Beck. "The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance." Journal of Marketing 82, no. 6 (October 12, 2018): 28–48. http://dx.doi.org/10.1177/0022242918807673.
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Globalization and technology have expanded the reach of sports teams, giving brand sponsors new opportunities to engage and build relationships in real time with fans outside a team’s home market. This research investigates the role of fan isolation, or the experience of feeling separated from the team community, in shaping sponsorship effectiveness. The authors posit that such isolation increases the desire to affiliate with the team community, which can increase preferences for team-linked brands. However, the effect of isolation on sponsor performance depends on the strength of fan identification. Isolation increases strong fans’ desire to affiliate with the team community, thereby enhancing sponsorship performance; by contrast, isolation causes weak fans to avoid team-linked brands. Two field studies and four quasi experiments conducted across three countries (N = 1,412) confirm these predictions. Isolated strong fans exhibit increased recall, attitudes, purchase intentions, and word of mouth for sponsors, while isolated weak fans display the opposite effects. For brand managers, the proposed framework reveals whether isolated fans provide the best or worst returns on their sponsorships.
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Kuzmynchuk, Nataliia V., Svitlana V. Dombrovska, Oksana B. Konarivska, Nelli A. Leonenko, Svitlana V. Chernobrovkina, and Natalya V. Asaulenko. "Increasing marketing activity of hotel and restaurant business enterprises as a basis for the development of the tourism industry." Journal of Geology, Geography and Geoecology 30, no. 2 (July 18, 2021): 306–14. http://dx.doi.org/10.15421/112127.
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Modern views on the role and importance of partnership marketing are the basis for the effective strategyormation for the competitiveness of the hotel and restaurant industry and the tourism business in a crisis time of the tourism industry due to the coronavirus pandemic and the effect of restrictive measures. The presented article is aimed at the using modern analytical and methodological tools for assessing the competitive status and marketing activity of the hotel and restaurant enterprises and tourism business in the context of applying the principles of marketing partnerships and its implementation in practice of tourism. The purpose of the article is to develop and implement a model of resource-activity potential management and the forma- tion of a competitive status of hotel and restaurant business enterprises and the development of tourism industry based on marketing of affiliate relations. With the help of the factor analysis it is formed the components and indicators of competitive status of the hotel and restaurant enterprises and tourism business, emphasizing the importance of marketing activity in the field of the service promotion and partnership with stakeholders as a reflection of mobilization and the full use of marketing potential.This methodical approach to assessing the level of competitive status of the enterprises of hotel and restaurant industry and tourism business in the context of the resource and activity support on the implementing principles of the concept of marketing partnerships is proposed. It is established that enterprises have unstable dynamics of the integrated indicator of resource potential and activity, which indicates a lack of attention from managers and managers of the hotel and restaurant business to the formation of partnerships with stakeholders on a long-term basis. The results of the impact modeling of the marketing activity of the hotel and restaurant enterprises and tourism business on the level of their competitive status allowed to propose the measures of managerial influence aimed at solving the problem of increasing competitive status in the difficult conditions of the tourism industry. The practical value is the formation and implementation of the activities aimed at the establishing long-term partnerships with stakeholders in order to form a competitive status of the hotel and restaurant industry and tourism business.
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Davis, Larry R., Joan Brumm, and R. Edward Bashaw. "Delta Dental Of Arkansas Taking The Next Step." Journal of Business Case Studies (JBCS) 5, no. 3 (June 24, 2011): 17. http://dx.doi.org/10.19030/jbcs.v5i3.4703.
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Delta Dental of Arkansas, an affiliate of the Delta Dental Plans Association, had been a profitable provider of dental insurance since its inception in 1982 as a one - product company selling group dental policies to companies in Arkansas. With the retirement of its founding CEO in 2000 after 18 years of service, its board of directors crafted a new organizational structure, hired a new CEO from the outside, restructured the board, and redirected the focus of the organization. An external marketing firm employed by the company, following extensive research, encouraged the management of Delta Dental of Arkansas to develop a broader and more comprehensive approach to doing business. Following the consultants recommendations, Delta Dentals new business plan focused on ideas to generate repeat business, attract new business, diversify, and introduce additions to the companys line of services to influence company growth.
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Trąpczyński, Piotr, and Elitsa R. Banalieva. "Institutional difference, organizational experience, and foreign affiliate performance: Evidence from Polish firms." Journal of World Business 51, no. 5 (September 2016): 826–42. http://dx.doi.org/10.1016/j.jwb.2016.07.013.
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Beranek, Ladislav. "An empirical investigation of factors that influence commitment and active participation in in-house affiliate marketing network." International Journal of Electronic Business 14, no. 3 (2018): 189. http://dx.doi.org/10.1504/ijeb.2018.095957.
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Beranek, Ladislav. "An empirical investigation of factors that influence commitment and active participation in in-house affiliate marketing network." International Journal of Electronic Business 14, no. 3 (2018): 189. http://dx.doi.org/10.1504/ijeb.2018.10017156.
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Zinchenko, O. A. "Adaptive Strategies of Enterprises in the Digital Environment." PROBLEMS OF ECONOMY 3, no. 49 (2021): 110–16. http://dx.doi.org/10.32983/2222-0712-2021-3-110-116.
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The article is aimed at substantiating the basics of adaptive control in the digital environment. The author puts forward and verifies a thesis on the necessity to develop adaptive strategic management amid the digital transformation of business on the basis of agile principles, which allow the most complete implementation of the customer-oriented approach. The author defines the adaptive strategy in the digital environment as a model of the company's adaptation to the digitalization of its interaction with customers, partners, competitors and other contact audiences. It has been suggested and proven that adaptive strategies are competitive in nature. Based on this hypothesis, adaptive strategies are systematized by the degree of their relevance in the digital environment. Strategies of cost optimization, differentiation, and focusing with reference to business digitalization are considered. The adaptive toolkit of these strategies is expanded by using more flexible methods and approaches. It is proved that the strategy of cost optimization is implemented thanks to such tools as business automation models, virtual product chains, combining real and virtual content of production processes (Building Information Model, blockchain technologies), and smart working model. A company can effectively differentiate its products and services by the digitalization of the existing products and services and the creation of new ones, convergence of consumer expectations based on SMAC (Social, Mobility, Analytics, Cloud) technologies, and through the omnichannel service of different customer groups. It is established that thanks to digital marketing and such technologies as authentic interaction, content marketing, social media marketing, performance branding, and affiliate marketing a company can strengthen its position in a certain market segment (or niche) and implement a customer-oriented approach. Risk management in the design of adaptive strategies in the digital environment can be seen as a prospect for further research
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Trąpczyński, Piotr, and Marian Gorynia. "A double-edged sword? The moderating effects of control on firm capabilities and institutional distance in explaining foreign affiliate performance." International Business Review 26, no. 4 (August 2017): 697–709. http://dx.doi.org/10.1016/j.ibusrev.2016.12.009.
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Jin, Dong Ya. "Research on Construction of Visual Platform of Beijing Power Grid Based on Multi-Technology Fusion." Applied Mechanics and Materials 608-609 (October 2014): 928–32. http://dx.doi.org/10.4028/www.scientific.net/amm.608-609.928.
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The platform uses three-dimensional data modeling, visual simulation and spatial data storage to make the business of regulation center, operation and maintenance center and marketing and management center of Beijing Power grid implement visualized operation, and load the spatial information data, equipment data and operation data of Beijing power grid into the system platform, and the data is displayed with the form of graphic or image, which not only realizes managing space resource data in real three-dimensional scene, but also make the system operator to know the operation state of the system directly, and makes the control measures more effective. And the paper uses virtual reality technology to establish visual scene of ground to realize integrated visual display of power transformation, power transmission and power distribution, which not only makes the producers, managers and decision makers directly master the situation of production line in power station, but also realizes that producers and managers affiliate decision makers to formulate production plan.
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Yang, Xia, Zafar U. Ahmed, Morry Ghingold, Goh Sock Boon, Tham Su Mei, and Lim Lee Hwa. "Consumer preferences for commercial Web site design: an Asia‐Pacific perspective." Journal of Consumer Marketing 20, no. 1 (February 1, 2003): 10–27. http://dx.doi.org/10.1108/07363760310456928.
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Given that even modest increases in customer satisfaction and retention typically translate into significant gains in revenues and profits, many businesses are using the Internet to expand their reach, improve customer service and develop and maintain closer relationships with their customers. For example, customer relationship management (CRM) software enables marketers to offer online interactions that are customizable to the individual customer, allowing online marketers to better match their offerings and the online experience to consumers’ needs, wants and preferences, even in markets with millions of prospects and customers. Thus, a successful Web site can be instrumental in its impact on the marketing effectiveness of a firm and significantly add to the bottom line. Yet, in order to determine what constitutes a successful Web site, one must be able to understand how users perceive and utilize it. This paper presents the results of a survey conducted to assess consumer perceptions and preferences for commercial Web sites. To address the paucity of e‐commerce research undertaken in the Asia‐Pacific region, as compared to Western countries, the data were collected in Singapore. The attracting, informing, positioning, and delivering (AIPD) model provided the conceptual foundation for the research. Survey findings reveal that Singaporean consumers have distinct preferences when visiting commercial Web sites, ranking security and privacy as their most valued attributes, for example. In contrast, cross‐marketing, via banner advertising and affiliate programs, were least valued. Many other features of Web sites were evaluated. Managerial and research implications of the study are then discussed.
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Bini, Elisabetta. "Selling Gasoline with a Smile: Gas Station Attendants between the United States, Italy, and the Third World, 1945–1970." International Labor and Working-Class History 81 (2012): 69–93. http://dx.doi.org/10.1017/s014754791200004x.
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AbstractThis article analyzes the ways in which Esso Standard Italiana, the Italian affiliate of Standard Oil (New Jersey), and the state-owned firm Azienda Generale Italiana Petroli (Italian General Oil Company, Agip), redefined the job of gas station attendants in post-war Italy. It argues that, drawing on US scientific management and marketing, the two companies advanced a new understanding of masculinity and class. They promoted the idea that gas station attendants should distance themselves from the forms of male working-class identity that were associated with mechanical work and combine technical expertise with the ability to market products by relying on appearance. It shows how during the 1960s Agip exported such Americanized business practices to the developing world, by organizing a series of training courses for gas station attendants from North Africa and sub-Saharan Africa. This article looks in turn at how attendants challenged the two companies' efforts to standardize and rationalize their services by joining trade associations and organizing strikes, in the name of their rights as shopkeepers and small businessmen.
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Li, Yanjin. "The Analysis of the Marketing Strategy of Shein and Accompanying Word of Mouth on Social Media." BCP Business & Management 34 (December 14, 2022): 1078–85. http://dx.doi.org/10.54691/bcpbm.v34i.3143.
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For the fast fashion economy, the faster the product is updated and the more categories there are, the larger the brand will be. Speed, category, and price are all essential elements for a successful fast fashion business. But all of these elements serve the first principles of the industry. That is, these fast fashion brand companies use various fashion elements to maximize their ability to capture the various social psychologies of the moment and make these fashion elements the popular goods of the period. Therefore, this paper focuses on SHEIN, a brand that is now a huge success in the global apparel market, and evaluates three strategies that it uses to gain insight into consumer psychology and gain word-of-mouth (using data management to gain effective consumer Insights, using affiliate marketing programs to create social media viral spread, and creating a combination of UGC and PGC content with its brand power to enhance users' spontaneous communication behavior). A questionnaire was created to determine the behavior and psychology of customers when purchasing fast fashion items, and 237 people completed it. It was clear that SHEIN's marketing strategy and its novelty of style and low price could attract a group of consumers. However, some drawbacks are also evident, such as customers' overall perception of the brand, which will affect the enhancement of SHEIN's brand value. The results can help SHEIN to create optimized tactics by considering customers' psychology during the post-pandemic era when more people consider more about the sustainability of their consumer behavior.
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Imhanrenialena, Benedict Ogbemudia, Ozioma Happiness Obi-anike, Chikodili Nkiru Okafor, and Ruby Nneka Ike. "The changing nature of traditional work settings and the emerging virtual work environments in Africa: the experience of Nigerian women." Gender in Management: An International Journal 36, no. 7 (June 25, 2021): 839–57. http://dx.doi.org/10.1108/gm-06-2020-0181.
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Purpose This paper aims to investigate work–life balance and job satisfaction in the emerging virtual work environments among women in patriarchal Nigerian society. Design/methodology/approach Data were collected with structured and semi-structured questionnaire from 316 participants who signed up for online affiliate marketing programs in Nigeria. The data were analysed with descriptive statistics, while the hypotheses were tested with partial least squares structural equation modelling. Findings The outcomes indicate insignificant conflict in the interface between remotely working from home and the discharge of family care responsibilities among married Nigerian women. Also, the women derive significant job satisfaction from virtual work settings. Outcomes from the semi-structured interviews indicate that Nigerian women receive more support in indoor household chores than outdoor household chores while performing virtual work duties from home locations with housemaids being the highest source of such support. Originality/value This study extends work–life balance literature from the traditional work environments to the emerging virtual work settings in Africa by providing empirical evidence that the emerging virtual work settings do not result in work–family conflict but rather yield significant job satisfaction among Nigerian women.
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Bin Khalid, Haris, and Muhammad Ishfaq Khan. "PSYCHOGRAPHIC MOTIVES AND SELF-CONCEPT RESONATE: A STUDY OF LOYALTY AND ADVOCACY OF FASHION IN THE MILLENNIAL CONSUMERS." Journal of Southwest Jiaotong University 57, no. 5 (October 30, 2022): 527–44. http://dx.doi.org/10.35741/issn.0258-2724.57.5.42.
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This study scrutinizes the impact of psychographic motivators on brand resonance within the context of the clothing and textile industry. A sequential framework of self-expressive brands and brand tribalism has been developed, considering the brand consciousness in the millennial generation of Pakistan. The data were collected from 413 consumers from all major cities of Pakistan, every individual of millennial generation, who uses clothing brands, is a part of the population for this study, the anonymity and confidentiality of respondents will also be ensured. The questionnaire was used to capture the responses of the respondents. After the completion of the survey, analysis was carried out via structural equational modeling, for a better and comprehensive analytical understanding of primary data, using SPSS 21 and AMOS 21, a structural model tested hypothesized relationships. The research is beneficial for the marketers and their brand managers and will enable the answers to how organizations could take advantage of the brand tribes and facilitate marketers in increasing the brand relationships, resulting in strengthening the brand worth. The fruitful relationship with consumer has the utmost significance in the marketing field. Therefore, the study will investigate the new venues of today’s marketing world and would enable marketers to understand how their prime assets, i.e., their customers, feel unique and affiliate about their self-identities with the brands, which ultimately contributes to greater loyalty and strong powerful brand advocacy in the textile industry, as customers are the prime stakeholders of any business and industry. Therefore, the study findings suggest that, in clothing and fashion industry, psychographic motivators and brand tribalism both are meant for the brand relationships necessary for value creation and customer relationship.
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Beck, Joshua T., Ryan Rahinel, and Alexander Bleier. "Company Worth Keeping: Personal Control and Preferences for Brand Leaders." Journal of Consumer Research 46, no. 5 (August 28, 2019): 871–86. http://dx.doi.org/10.1093/jcr/ucz040.
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Abstract Brand leaders possess tremendous agency, with the ability to shape a sweeping variety of outcomes. Does this fact confer psychological value to consumers? We posit that external conditions that undermine feelings of personal control cause consumers to affiliate more with brand leaders. This occurs because affiliating with such high-agency brands gives consumers a sense of personal agency and thereby restores feelings of control. An initial study using archival data from nearly 18,000 consumers reporting on over 1,200 brands documents real-world effects that are consistent with these propositions. Four follow-up experiments demonstrate the effect of low control on brand leader (vs. nonleader) purchase intentions using direct manipulations in controlled settings, capture the underlying process, and rule out alternative explanations. This research thus reveals that the psychology of personal control underlies a process that benefits brand leaders.
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KALINICH, B., A. KROTOV, S. LYNNYK, Oxana Yelisyeyeva, and VASYL Belozertsev. "TRAFFIC ARBITRATION." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 296, no. 4 (June 2021): 84–87. http://dx.doi.org/10.31891/2307-5740-2021-296-4-13.
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In modern conditions, the rapid development of the global information society is being formed and taking place. The colossal level of development of network technologies allows users to earn money on the Internet in different ways. So today, earnings from traffic arbitrage is just one of the most profitable types on the Internet. You can make money on advertising on the Internet, if you can attract visitors to a particular site and consistently redirect them to another network portal. The work of an arbitrator is a daily hard work, you need to be constantly looking for new ideas, analyze successful cases and failures. The first large-scale example of the traffic business was the launch of an affiliate program by Amazon in July 1996. At that time, it was not the first, but certainly the most popular on the Internet. For a long time, this program was considered one of the most convenient “entry points” in the field for beginners. But in April 2020, Amazon reduced its commission payments immediately by 80%, making it much less attractive to webmasters. Today, traffic arbitrage is a very promising area in terms of earnings. This is a risky business, because without a competent approach to the case, without analyzing the market situation and without observing the statistics, you can lose a lot of time and money. Buying traffic is already an expense, and whether there will be income and what size is unknown. Even experienced professionals do not immediately make a profit. The article highlights the specifics of traffic arbitrage, webmaster work, CPA network. The essence of the arbitrator’s work, methods of profit and basic principles of work are revealed. The pros and cons, advantages and risks of arbitration in the field of digital marketing are considered. The main steps from which to start a robot in the traffic business are highlighted step by step. Features of work of the arbitrator and CPA-networks are revealed. The answers of the work for the last years according to the scientometric databases Google Scholar and ResearchGate are analyzed. It is determined that traffic arbitrage is a unique and risky field that requires technical skills and analytical skills from specialists. The main components for successful work with traffic are generalized. Various sources of income and the main search engines from traffic arbitrage are described. Traffic sources are analyzed. the corresponding conclusions are made. Insufficient number of scientific works on current trends in traffic arbitrage has been proved.
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Lin, Chinho, Hoang Cong Nguyen, and Ha Hoang Tran. "Comparative review of business group affiliates and firms’ performance." Baltic Journal of Management 14, no. 4 (November 11, 2019): 616–40. http://dx.doi.org/10.1108/bjm-03-2018-0105.
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Purpose The purpose of this paper is to synthesize empirical results relating to antecedents influencing differences in performance between business group (BG) affiliated firms and independent firms in emerging economies. Design/methodology/approach A metanalysis was conducted in this research in which samples were collected, and a continuous data set for figuring the differentiation between group and non-group variables was selected and analyzed. These variables included performance, diversification, ownership characteristics, firm characteristics and group characteristics. Findings The research presents a set of hypotheses from a model that shows the influences of factors moderating the differences between the performance of BG affiliates and independent firms, including governance and the kinds of strategic choices which these firms make. Four of the five hypotheses were totally supported, showing the importance of differentiating affiliates’ and independent firms’ performance in terms of ownership concentration, dividend payout, leverage, R&D, as well as diversification and a firm’s age and size. Originality/value The study focused its research on an examination of pyramid and cross-holding groups in order to reveal the role of the core firms. It also examines ownership concentration, as well as internal relationships with capital structure, and the effect which these have on firm performance, in order to further understand the relationship among BGs, corporate governance and performance in emerging-market economies.
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Min, Yijie, Yi-Chuan Liao, and Zhijun Chen. "The side effect of business group membership: How do business group isomorphic pressures affect organizational innovation in affiliated firms?" Journal of Business Research 141 (March 2022): 380–92. http://dx.doi.org/10.1016/j.jbusres.2021.11.036.
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Mierzejewska, Wioletta, and Patryk Dziurski. "How Firms Cooperate in Business Groups? Evidence from Poland." Central European Management Journal 29, no. 2 (June 15, 2021): 63–88. http://dx.doi.org/10.7206/cemj.2658-0845.46.
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Purpose: The study aims to identify the main directions of intragroup cooperation, along with crucial areas of cooperation in business groups, and develops theoretical models of cooperation in a business group. Methodology: The qualitative approach is applied in the study that is based on the cross-case analysis of four business groups operating in Poland. Findings: Results indicate that business groups cooperate mainly vertically (cooperation between the core company and affiliates) in operations. Horizontal (among affiliates) and vertical cooperation in other areas – marketing, R&D, finance, and human resources – are not so intense. The study enables us to propose a theoretical framework of cooperation models in business groups based on two dimensions – the direction of cooperation and the number of cooperation areas. It leads to the identification of four models: two-sided loose cooperation, two-sided tight cooperation, multi-sided loose cooperation, and multi-sided tight cooperation. Implications: Identification of main directions of cooperation in business groups, along with areas of cooperation have implications for both researchers and managers. Findings of the study and the theoretical framework of cooperation models in business groups can be used as a basis for the further theoretical exploration of the organization and functioning of business groups in the economy and a strategic decision guideline for managers. Originality: The literature focuses mainly on the interorganizational cooperation between dispersedly owned standalone entities. Studies on intraorganizational cooperation in business groups are limited. The study aims to provide a better understanding of cooperation between entities in business groups.
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Reid, David McHardy. "Changes in Japan's Post-Bubble Business Environment: Implications for Foreign-Affiliated Companies." Journal of International Marketing 7, no. 3 (August 1999): 38–63. http://dx.doi.org/10.1177/1069031x9900700305.
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TSUCHIYA, Masayuki. "Analysis of "the rice business marketing" by the function allotment of Agricultural Cooperative and affiliates." JOURNAL OF RURAL SOCIETY AND ECONOMICS 34, no. 1 (July 1, 2016): 54–64. http://dx.doi.org/10.11617/jrse.34.1_54.
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Bhargava, S., and J. Arakkal. "Regional Public Relations after COVID-19: A new frontier of growth in India’s Public Relations landscape." CARDIOMETRY, no. 23 (August 20, 2022): 381–91. http://dx.doi.org/10.18137/cardiometry.2022.23.381391.
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India - a land of vast cultural & linguistic diversity, where ‘word of mouth’ plays a crucial role in building brands. Public Relations have strongly emerged as an indispensable function for protecting and enhancing reputation. With 70% population of the nation living within the rural or semi-urban geographies, and nearly 34% of the same, annually migrating to urban cities in search of a better livelihood and employment, the role of regional Public Relations becomes more intrinsic to “Integrated Communications and Marketing strategies” for brands. The research paper attempts to understand the following: a) Evolution of consumer consumption and engagement through the lens of regional Public Relations in India b) Introduction of the concept of G-LO-RI: Global – Local-Regional c) Challenges faced by professionals/ agencies The research aims to emphasize the need and importance of regional Public Relations. With the help of in-depth interviews and secondary data, the research will deduce the opportunities and scope to grow in this unorganized and untapped regional territories pan India. The research paper has considered variables - demographic factors, purchasing power, access and dissemination of information and news, effects of social channels and influencers, regional content consumption patterns, and urbanization. The qualitative study of these factors aims to share an outlook and future of regional Public Relations in India. As per existing information available at the time of drafting this research paper, there was no such material or reporting evidence in the context of the role and relevance of regional Public Relations in India. This research paper aims to highlight the current ecosystem, gaps, and key findings and showcase the importance, growth, and challenges of regional Public Relations in India. Interpretations/Implications: This study found that the Regional Public Relations industry has grown multi-folds in the past two decades. There have been many contributing factors instrumental towards this growth size, scale, and reach. This study included a mix of national public relations agency professionals and regional Public Relations agency owners/ founders. They shared their journey and explained the concept, growth and evolution, agency revenue model, team size, opportunities, and challenges on the whole. The level of growth is varied region-wise, while Western, Northern, and Southern regions are hot spots of growth of regional Public Relations business, Eastern and North-East region remain a potential growth market. It was also observed that the affiliate model or the associate model of business is prevalent in the industry. The upcoming trends and practices were also discussed with the participants. The agencies have relied heavily on traditional media for a long time, but there is a gradual shift towards creating more digital content, which is data-driven. In due course of the study, it was evident that industry spending differed from one region to another. FMCG, followed by Automobile and Telecom, were the front runners in spends on regional Public Relations, Government and Education sectors have also caught up. The variation is observed due to the general demand and supply rule and socio-cultural factors, including language, customs, lifestyles & values, playing a crucial role.
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Bhargava, Suchitra, and Josraj Arakkal. "Regional Public Relations: A New Frontier of Growth in India’s Public Relations Landscape." Revista Gestão Inovação e Tecnologias 11, no. 4 (September 16, 2021): 5340–60. http://dx.doi.org/10.47059/revistageintec.v11i4.2565.
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India - a land of vast cultural & linguistic diversity, where ‘word of mouth’ plays a crucial role in building brands. Public Relations have strongly emerged as an indispensable function for protecting and enhancing reputation. With 70% population of the nation living within the rural or semi-urban geographies, and nearly 34% of the same, annually migrating to urban cities in search of a better livelihood and employment, the role of regional Public Relations becomes more intrinsic to "Integrated Communications and Marketing strategies” for brands. The research paper attempts to understand the following: a) Evolution of consumer consumption and engagement through the lens of regional Public Relations in India. b) Introduction of the concept of G-LO-RI: Global – Local-Regional. c) Challenges faced by professionals/ agencies. The research aims to emphasize the need and importance of regional Public Relations. With the help of in-depth interviews and secondary data, the research will deduce the opportunities and scope to grow in this unorganized and untapped regional territories pan India. The research paper has considered variables - demographic factors, purchasing power, access and dissemination of information and news, effects of social channels and influencers, regional content consumption patterns, and urbanization. The qualitative study of these factors aims to share an outlook and future of regional Public Relations in India. As per existing information available at the time of drafting this research paper, there was no such material or reporting evidence in the context of the role and relevance of regional Public Relations in India. This research paper aims to highlight the current ecosystem, gaps, and key findings and showcase the importance, growth, and challenges of regional Public Relations in India. Interpretations/Implications: This study found that the Regional Public Relations industry has grown multi-folds in the past two decades. There have been many contributing factors instrumental towards this growth size, scale, and reach. This study included a mix of national public relations agency professionals and regional Public Relations agency owners/founders. They shared their journey and explained the concept, growth and evolution, agency revenue model, team size, opportunities, and challenges on the whole. The level of growth is varied region-wise, while Western, Northern, and Southern regions are hot spots of growth of regional Public Relations business, Eastern and North-East region remain a potential growth market. It was also observed that the affiliate model or the associate model of business is prevalent in the industry. The upcoming trends and practices were also discussed with the participants. The agencies have relied heavily on traditional media for a long time, but there is a gradual shift towards creating more digital content, which is data-driven. In due course of the study, it was evident that industry spending differed from one region to another. FMCG, followed by Automobile and Telecom, were the front runners in spends on regional Public Relations, Government and Education sectors have also caught up. The variation is observed due to the general demand and supply rule and socio-cultural factors, including language, customs, lifestyles & values, playing a crucial role. The researcher also came across some looming challenges that the industry currently faces, and recommendations have also been shared at the end of this paper.
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Chen, Joyce Hsiu-Yu, Hsueh-Feng Chang, Hsiu-Chu Hung, and Yu-Shan Lin. "Integrating the MCDM Method to Explore the Business Model Innovation in Taiwan: A Case Study in Affiliated Restaurants." Mathematical Problems in Engineering 2022 (February 15, 2022): 1–15. http://dx.doi.org/10.1155/2022/9527219.
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It is not easy for the hotel industry to develop a new business model. To find new consumers, Taiwan’s hotel industry has learned from the successful experience of internal restaurants and set up affiliated restaurants. The innovative business model has become an important niche for grasping key technologies and expanding advantages in terms of food and beverage management outside the hotel building. Based on this, and on the application of resource theory, this research is based on the authors’ previous research results which used resource-based theories as the basis to develop evaluation dimensions and criteria. This article continues this aspect and model, and merges MCDM models such as DEMATEL and DANP methods to formulate a research evaluation standard system for affiliated restaurants. According to the research results, there are four resource dimensions and eight measurement indicators for the development of key resources for affiliated restaurants; the importance of the four resources is in the following order: organizational ability, personal ability, tangible assets, and intangible assets, and the first two are the “causes” in the causal relationship. The important order of the eight measurement indicators is organizational resources, human resources, financial resources, physical resources, brand/business reputation resources, marketing resources, technical resources, and relationship resources; among them, human resources and financial resources are the most important factors which are the “causes” in the causal relationship. This study uses a multi-criteria decision-making model to explore the resource application, evaluation, and importance ranking of hotel development for affiliated restaurants, which provides a benchmark for the hotel industry to establish affiliated restaurants as an innovative business model. The study results can be referred to for the future and sustainable development of the hotel industry.
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Soltani, Ebrahim, and Adrian Wilkinson. "The Razor's edge: Managing MNC affiliates in Iran." Journal of World Business 46, no. 4 (October 2011): 462–75. http://dx.doi.org/10.1016/j.jwb.2010.10.007.
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Harmeling, Colleen M., Robert W. Palmatier, Eric (Er) Fang, and Dainwen Wang. "Group Marketing: Theory, Mechanisms, and Dynamics." Journal of Marketing 81, no. 4 (July 2017): 1–24. http://dx.doi.org/10.1509/jm.15.0495.
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Group marketing uses the psychological mechanisms underlying group influence to drive customer behaviors that are beneficial to the firm. It is predicated on the firm's ability to guide two necessary and sufficient conditions: (1) a customer's awareness of an affiliation with the focal group and (2) exposure to group norms. By examining what it means to be affiliated with a group; determining how group norms are inferred, applied, and maintained; and testing a wide variety of ways in which these conditions become manifest, this research demonstrates the theoretical foundations of group marketing. Groups influence purchase behaviors by altering information and identity appraisals during decision making. Time in a purchase domain emerges as a critical determinant of the strength of group influence. Although previous research has suggested that social influence diminishes over time, a longitudinal field study and an experiment reveal that this prediction holds only when information appraisal dominates; an opposite effect arises when identity appraisal dominates. Group efficacy strengthens, but product price weakens, the effects of groups on purchase behaviors.
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Liao, Shu-Hsien, and Szu-Yu Hsu. "Big data analytics for investigating Taiwan Line sticker social media marketing." Asia Pacific Journal of Marketing and Logistics 32, no. 2 (October 23, 2019): 589–606. http://dx.doi.org/10.1108/apjml-03-2019-0211.
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Purpose Line sticker, a social media, it allows users to exchange multimedia files and engage in one-to-one and one-to-many communication with text, pictures, animation and sound. The purpose of this paper is to examine various Taiwan user experiences in the Line sticker use behaviors. Further, this research looks at how the situations of Line sticker proprietors and their affiliates are disseminated for formulating social media marketing (SMM) in its business model concerns. Design/methodology/approach This study examines the experience of various Taiwanese Line stickers users utilizing a market survey, a total of 1,164 valid questionnaire data, and the questionnaire is divided into five sections with 30 items in terms of the database design. All questions use nominal and order scales. This study develops a big data analytics approach, including cluster analysis and association rules, based on a big data structure and a relational database. Findings The authors divide Taiwan Line sticker users into three clusters by their profiles and then find each group’s social media utilization and online purchase behaviors for investigating the Line sticker SMM and business models. Originality/value This is the first study to offer a big data analytics to investigate and analyze the varieties in the use of Line sticker by exploring users’ behaviors for further SMM and business model development.
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Milczarek, Sławomir. "The Use of Social Media by Technology Transfer Offices in Marketing Communications." Marketing of Scientific and Research Organizations 35, no. 1 (March 1, 2020): 57–72. http://dx.doi.org/10.2478/minib-2020-0009.
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AbstractThe article presents the issue of marketing communication conducted through social media by CTT, affiliated to The Polish Association of Centers for Technology Transfer (PACTT). The objective of this publication is to assess CTT’s use of currently popular social networking sites in the context of communication with Generation Y, i.e. the generation of successors and managers in Polish enterprises. The study was conducted in August 2019 using data collected through critical analysis of secondary sources in the form of websites and social media profiles of all 64 CTTs included in PACTT. The research confirmed that the entities established to find a common ground on communication between science and business, use the opportunities created by social media online communication to a very limited scope.
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Donthu, Naveen, Satish Kumar, Nitesh Pandey, and Weng Marc Lim. "Research Constituents, Intellectual Structure, and Collaboration Patterns in Journal of International Marketing: An Analytical Retrospective." Journal of International Marketing 29, no. 2 (April 20, 2021): 1–25. http://dx.doi.org/10.1177/1069031x211004234.
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This study presents a retrospective on Journal of International Marketing using bibliometrics. The study finds that the journal’s run has been characterized by continuous growth in publications and citations, with a dominant contribution base of authors from the United States. Authors have consistently shown a strong preference for quantitative research, with a decline in preference for qualitative research and a negligible increase in preference for mixed-methods research in recent years. The major themes in the journal include global branding, internationalization, cross-cultural marketing, and international relationship marketing. An exploration of the factors affecting article citations reveals that article attributes such as the conceptual method, empirical method, article length, title length, article age, and number of keywords play significant roles in increasing the number of citations. Authors affiliated with nonacademic institutions also have a significant and positive influence on total citations. The article concludes with directions for further research.
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Malaga, Ross A. "Responding To State Sales Tax Laws For Online Retailers A Case Study Of Amazon And The States." Journal of Applied Business Research (JABR) 28, no. 6 (October 25, 2012): 1229. http://dx.doi.org/10.19030/jabr.v28i6.7338.
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As state budgets have come under increasing pressure, many states have enacted so called Amazon taxes that seek to have large online retailers collect state sales tax. States are attempting to expand the concept of nexus to include marketing affiliates and corporate subsidiaries. Amazon and other large retailers have reacted in different ways depending on the state and the specific legislation. This paper discusses the potential impact of these new laws and how both states and online retailers have dealt with the issues involved.
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L. Hammond, Kevin, and Robert L. Webster. "Informant characteristics as moderators in higher education research." Marketing Intelligence & Planning 32, no. 4 (May 27, 2014): 398–412. http://dx.doi.org/10.1108/mip-10-2013-0162.
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Purpose – The purpose of this paper is to report the results of a survey of business schools examining the impact of market orientation on overall business school performance. The authors extend previous research by examining the possible moderating influence of accrediting body affiliation and administrative position of key informants on the relationships between the components of market orientation (customer orientation, competitor orientation, and inter-functional coordination) and overall performance for each of three markets (student, parent, and employer). Research objectives are stated in terms of 18 hypotheses. Design/methodology/approach – The authors apply moderated regression analysis following the methodology used by Sharma, Durand, and Gur-Arie (1981) and Slater and Narver (1994), examining the variable relationships within schools affiliated through two accrediting bodies, from the perspective of business school deans and chief academic officers. Findings – Results suggest moderating effects for three of the 18 relationships that were tested. Intelligence gathered from survey research within higher education is indicated to vary somewhat depending on key informant characteristics (accrediting body affiliation and administrative position in this study). Practical implications – These results have practical implications for strategic planning within higher education. A better understanding of the differences within higher education will assist decision makers in responding to intelligence gathered within their own university, and will also assist them with strategies involving other universities (such as competitors or global partners). Originality/value – These results within higher education have implications for survey research more broadly, supporting concerns by Phillips (1981) and others that researchers be mindful of key informant characteristics and other factors that could bias their judgments regarding organizational properties and other variables under investigation.
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Konwar, Ziko, Nikolaos Papageorgiadis, Mohammad Faisal Ahammad, Yumiao Tian, Frank McDonald, and Chengang Wang. "Dynamic marketing capabilities, foreign ownership modes, sub-national locations and the performance of foreign affiliates in developing economies." International Marketing Review 34, no. 5 (September 11, 2017): 674–704. http://dx.doi.org/10.1108/imr-01-2016-0004.
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Purpose The purpose of this paper is to examine the role of dynamic marketing capabilities (DMC), foreign ownership modes and sub-national locations on the performance of foreign-owned affiliates (FOAs) in developing economies. Design/methodology/approach Based on a sample of 254 FOAs in the Indian manufacturing sector (covering the period of 2000-2008 leading to 623 firm-year observations), the empirical paper adopts the panel data regression approach. Findings The study confirms the significant importance of DMC to assist FOAs to gain better sales performance in an emerging market such as India. The findings indicate that wholly owned foreign affiliates (WOFAs) have better sales performance than international joint ventures (IJVs), and majority-owned international joint ventures (MAIJVs) perform better than minority-owned international joint ventures in the Indian manufacturing sector. The results confirm that effective deployment of DMC leads to better sales performance in WOFAs and to some extent in MAIJVs. Perhaps the most interesting finding is that developing DMC in non-metropolitan areas is associated with higher sales growth than in metropolitan locations. Originality/value The study contributes to the literature by examining the impact of DMC on performance of FOA by considering the organised manufacturing sector in a large and fast growing developing economy. In addition, the results for the moderating effects provide novel evidence of the conditions under which DMC of FOA interact with different ownership modes and influence firm performance.
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Editorial, Board. "Correction: Quality management system in trade: Internationalisation of marketing relations with consumers (2014, vol. 19, no. 37, p. 15-26)." Acta agriculturae Serbica 25, no. 50 (2020): 199. http://dx.doi.org/10.5937/aaser2050199e.
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In the article Quality Management System in Trade - Internationalisation of Marketing Relations with Consumers, published in Acta Agriculturae Serbica, Vol. XIX, 37 (2014), Katarina Marković was accidentally listed as a co-author and her affiliation was mistakenly associated with Gvozden Jovanović, the co-author listed first. Since the paper was single authored, only Gvozden Jovanović's name should remain and be affiliated to: Faculty of Business Studies, Megatrend University, Bulevar Maršala Tolbuhina 8, 11070 Belgrade, Serbia. The author has explained that the mistake was due to misunderstanding and carelessness; therefore, although the journal is not responsible for the mistake, we hereby apologise to our readers.
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Lin, Wen-Ting. "FDI decisions and business-group insider control: Evidence from Taiwanese group-affiliated firms investing in the Chinese market." Journal of World Business 51, no. 4 (June 2016): 525–33. http://dx.doi.org/10.1016/j.jwb.2016.01.003.
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Franco, Antonio Carlos, and Luciane Silva Franco. "The COVID-19 Pandemic and its Implications for Food Consumer Behavior: A Bibliometric Analysis of Institutionally Affiliated Research in Brazil." Innovar 32, no. 86 (September 30, 2022): 13–25. http://dx.doi.org/10.15446/innovar.v32n86.104658.
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Marketing is the social and managerial process through which individuals obtain what they need and want in creating and exchanging products. The literature on food consumer behavior has been receiving significant interest during the covid-19 pandemic, and studies highlight diverse research on business. This article seeks to examine the covid-19 pandemic and its implications for the food consumer behavior in Brazil. To that end, the Methodi Ordinatio was applied to identify the most relevant studies in the area, which supported the research, analysis, selection and systematic reading of 25 articles identified in Web of Science and Scopus databases. vosviewer and EndNote software were used in this study for the reference management process and clustering themes and researchers. Our findings show the importance of advances in vaccination, an increase in home office work, home food safety practices, and an increase in food purchases in supermarkets. We conclude that the main financial problems faced during this period are unemployment and debt, while the increased use of food delivery apps emerges as an opportunity. Recent studies mention environmental awareness, sustainable consumption, and social responsibility as key topics. As a suggestion for future research, the authors recommend marketing research involving the regulatory role of pro-social consumption and family farming in times of covid-19.
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Rahman, Aulia, Idqan Fahmi, and Imam Teguh Saptono. "Strategy and Business Model Reformulation for Development of Zakat, Infaq, Alms, and Waqf (ZISWAF) (Case Study Bank XYZ, Pekanbaru)." Journal of Consumer Sciences 7, no. 2 (August 13, 2022): 148–67. http://dx.doi.org/10.29244/jcs.7.2.148-167.
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Indonesia has enormous potential for zakat and waqf, but Bank XYZ has not maximized the collection through the sharia business unit (UUS). Therefore, it is necessary to reformulate the strategy and business model of developing ZISWAF Bank XYZ in order to obtain optimal results. This study used a qualitative descriptive method with a case study at Bank XYZ. The research was conducted from February 2021 to October 2021. The response survey was determined based on purposive sampling consisting of internal practitioners, academics, BWI, BAZNAS, and ziswaf institutions affiliated with Islamic banks. The data collection technique was based on observation, in-depth interviews, and questionnaires to respondents. Data analysis used IPA, BMC, SWOT, and QSPM approaches. Based on IPA analysis, this study recommends that three selected elements be developed: value proposition, channel, and critical resource. Technology adjustment and strengthening of bank image as ZISWAF recipients, improving bank channels through optimizing office networks and utilizing social media marketing and customer databases, as well as improving SOPs to improve the business model of Bank XYZ in the future.
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Papatla, Purushottam, and Amit Bhatnagar. "Choosing the Right Mix of On-line Affiliates: How Do You Select the Best?" Journal of Advertising 31, no. 3 (October 2002): 69–81. http://dx.doi.org/10.1080/00913367.2002.10673677.
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Lekhanya, Lawrence Mpele, and Kobus Visser. "Risks and factors contributing towards rural entrepreneurial orientation growth of business in an emerging economy." Risk Governance and Control: Financial Markets and Institutions 6, no. 4 (2016): 72–83. http://dx.doi.org/10.22495/rcgv6i4art10.
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This paper examines risks and critical factors contributing to the rural entrepreneurial orientation growth of businesses. The concept of entrepreneurial orientation and various factors influencing the rural entrepreneurial orientation growth are still not well known. The study aimed to assess risks and critical factors affecting rural entrepreneurial orientation growth of businesses. Questionnaire was developed and used to collect primary data from 127 rural entrepreneurs. The sample was made with small and medium entrepreneurs operating in rural places. They were selected using quota sampling, with respondents completing a questionnaire with the assistance of an interviewer. The study used quantitative technique for data collection. SPSS (23.0) version was used for data analysis and scientific statistical significance level found to be (.000*) at the Cronbach’s alpha (.791*) reliability. Results of the survey reveal that majority indicates competition as a big challenge for them. Findings further indicate that competitor is due to the small market and lack of products differentiation. This study introduces an additional literature in the field of entrepreneurship with specific reference to rural entrepreneurship. The paper will benefit rural entrepreneurs, entrepreneurial marketing managers, potential young entrepreneurs, business consultants, policymakers, financial institutions, government agencies and all affiliated stakeholders by introducing a new understanding of risks and various critical factors causative into rural entrepreneurial orientation growth of business in an emerging economy. Most work on the entrepreneurship development has concentrated in the urban areas with little emphasis on the rural places. The findings of this study limited by study’s exploratory, small sample and quantitative nature. Therefore, generalisation of results should be done with care and further research is encouraged and should aim at the development of technical skills that will empower and encourage entrepreneurial orientation growth culture among rural and young entrepreneurship in the developing and emerging economies countries.
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Lin, Wen-Ting. "Founder-key leaders, group-level decision teams, and the international expansion of business groups." International Marketing Review 31, no. 2 (April 8, 2014): 129–54. http://dx.doi.org/10.1108/imr-07-2012-0120.
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Purpose – The purpose of this paper is to draw the perspective of dynamic adjustment costs, the author developed hypotheses regarding the relationships between the internationalization of business groups and first, key leaders of business groups who helped found the groups (i.e. founder-key leaders); second, business groups’ group-level decision teams where the majority of positions are held by members of the founding family (i.e. family-dominated decision teams); and third, business groups’ group-level decision teams where strong ties exist among these teams (i.e. strong-tie decision teams) because group-level top managers are simultaneously top managers of group affiliates. Design/methodology/approach – This study used generalized least squares fixed-effects models to test its arguments about longitudinal data pertaining to 173 Taiwanese business groups’ foreign direct investments over a period of five years (2004-2008). Findings – The results show that the presence of a founder-key leader and strong-tie group-level decision teams in a business group can positively affect the internationalization of business groups. However, family-dominated group-level decision teams in a business group can adversely affect the internationalization of business groups. Research limitations/implications – Using a dynamic managerial-capacities perspective, this study provides alternative explanations regarding the degree of business groups’ internationalization to demonstrate the links among business groups’ key leaders, group-level decision teams, and internationalization. Practical implications – When deciding whether to expand abroad, managers at a given business group should carefully consider the characteristics of the group's management team because business groups engaging in such expansion are likely to incur dynamic adjustment costs. In this case, the dynamic managerial capacities of a business group play an important role in enabling the group to decrease dynamic adjustment costs. The differences among a group-level key leader's traits, a family-dominated group-level decision team's traits, and a strong-tie group-level decision team's traits will lead to distinct levels of dynamic managerial capacities within the group. Originality/value – Given the increasing number of business groups entering international markets, this paper rests on the perspective of dynamic managerial capabilities and uses group-level evidence to clarify how the characteristics of key leaders and the characteristics of group-level decision teams in business groups affect the groups’ international expansion.