Relevant bibliographies by topics / Affiliate Marketing / Journal articles
To see the other types of publications on this topic, follow the link: Affiliate Marketing.

Journal articles on the topic 'Affiliate Marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 28 July 2024

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Affiliate Marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Beleraj, Brunilda. "Affiliate marketing. Can online news portals use successfully affiliated marketing in Albania?" European Journal of Marketing and Economics 1, no. 3 (November 29, 2018): 66. http://dx.doi.org/10.26417/ejme.v1i3.p66-77.

Full text
Abstract:
Affiliate marketing is viewed as one of the online strategies that help marketers’ measure success and deal with productivity. Marketers use it as a starting point to create new business or to develop an existing one. Affiliate programs support and develop these new strategies of marketing. Affiliate marketing is performance-based marketing where merchants reward affiliates commission for successful referrals. In Albania, we have chosen some of the most ranked online companies to see how this new techniques could be implemented to benefit both parts. Some of the research questions that have been raised in this paper are; how are the affiliated marketing techniques used in information portals in Albania? Under what conditions those web sites are developed? What payment fees are better to be used? In the evidence of a descriptive research, this paper will make an attempt to answer these questions.
APA, Harvard, Vancouver, ISO, and other styles
2

Chattopadhyay, Pritam. "The role of Affiliate Marketing in Digital Space: A Conceptual Approach." International Journal for Modern Trends in Science and Technology 6, no. 5 (May 26, 2020): 53–59. http://dx.doi.org/10.46501/ijmtst060509.

Full text
Abstract:
Modern day marketing had gone through lots of changes and disruptions. Some of the changes are created lots of positive impact on conventional business model. The usual revenue generation model has been gone through lots of forward and backward integration. Marketers started adapting those changes positively and they are trying their best to respond to those changes. Change has become the only constant of the marketplace. In business world, it has observed that most of the advertisers are trying to employ affiliate network to track their various affiliate campaign. Measurement of affiliate campaign is important to strengthen the revenue generation model and would help to monitor other business related activities. Monitoring of E-commerce platform will become practically impossible without the inclusion of affiliate network. At the same time digital marketers cannot ignore the role of advertisers to track various affiliate campaign as well. The role of network is to offer specific tracing link to various affiliates so that they can link the text with affiliate’s website which could be effectively beneficial for the customer at the same time. Since the time of consumer 2.0, the roles of affiliates are redefined and they are helping customers’ click on the websites. It depends on the number of times customers’ click on cookie when its dropped on their computer and it is registered by the affiliate network. So, whenever the whole process would be completed from customer end, a confirmation reached at advertiser’s page and the tracking of affiliate’s network can be completed. Affiliate network plays a crucial role to find the sales recorded in their platform. Affiliate’s network is responsible for recording and publishing such data. With the help of a common platform advertiser and affiliates both able to find the sales process and tracking could be done effectively. At the same time, commission will also be tracked during the procedure. Commission structure can be traced well. The performance of the campaign can be evaluated with the help of Price tag, order ID, information about sales, promotion code and product stock keeping units (SKUs). Despite of lots of measures taken in advance still there are different types of complications and various options to improve the overall tracking model. The research paper is basically focusing on the online or e-marketing and the role of Affiliate marketing. As affiliates play a major role in online marketing platform, it is explained in different contexts as well. One thing is quite evident by analyzing the modern marketing platform that the e-channel would be the next trendsetting thing in the field of marketing.
APA, Harvard, Vancouver, ISO, and other styles
3

Fox, Paul B., and Jonathan D. Wareham. "Governance Mechanisms in Internet-Based Affiliate Marketing Programs in Spain." International Journal of E-Business Research 6, no. 1 (January 2010): 1–18. http://dx.doi.org/10.4018/jebr.2010100901.

Full text
Abstract:
Internet-based affiliate marketing programs have emerged as one of the fastest-growing methods for online retailers to acquire customers and increase sales by tapping into the power of independent web sites to reach a large, diverse audience of potential customers. However, while these programs have proven effective in increasing website traffic and sales, illegal or inappropriate activities on the part of affiliates could negatively impact a retailer’s brand in the eyes of customers. This study is an exploratory analysis of governance mechanisms (formal contracts, partner selection, incentives and monitoring) in one-to-many affiliate programs in Spain. Agency theory and transaction cost analysis provide the theoretical background. The conclusion is that there is a significant lack of transparency in the guidance and restrictions communicated to affiliates, and a lack of systematic monitoring of affiliate behavior, which increases the risk of opportunism or misconduct. General recommendations for managers of affiliate programs are considered.
APA, Harvard, Vancouver, ISO, and other styles
4

Gregori, Nicolas, Roberto Daniele, and Levent Altinay. "Affiliate Marketing in Tourism." Journal of Travel Research 53, no. 2 (June 18, 2013): 196–210. http://dx.doi.org/10.1177/0047287513491333.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Geyer, Christian. "Neukunden über Affiliate-Marketing." Media Spectrum 30, no. 6 (June 2010): 44–45. http://dx.doi.org/10.1007/bf03248448.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Sharma, Dr Anil, Dr Hiren Harsora, and Ms Medha Sharma. "Prospects for the Indian Affiliate Marketing Industry: Growth of Affiliate Programs and Channels." Indian Journal of Management and Language 2, no. 2 (November 30, 2022): 9–11. http://dx.doi.org/10.54105/ijml.d2047.102222.

Full text
Abstract:
This paper discusses affiliate marketing, in which the seller or service provider is a rewarding and fulfilling agent so-called affiliate for each visitor, which through its way to attract a dealer there, who performed some action, either directly make purchases, register to subscribe to a newsletter, or simply browse the site. Affiliate marketing drives 16% of ecommerce sales in the U.S. and Canada. Amazon's affiliate programme, Amazon Associates, has the greatest market share among affiliate networks (46.15 percent). Affiliate marketing is one of the most effective forms of digital advertising. Increasing Internet usage worldwide is propelling the affiliate marketing industry, particularly in India. Tata Strategic Management Group titled "Affiliate Marketing in India – The Next Frontier". There are 75 highest-paying top affiliate programmes in India for 2020, organised by niche. Affiliate marketing involves three parties: the advertiser, the publisher, and the consumer. According to STATISTICA, 84 percent of U.S. Publishers and Advertisers use affiliate marketing. Adoptability and future potential of affiliate marketing in Indian enterprises is the focus of this study paper.
APA, Harvard, Vancouver, ISO, and other styles
7

Bata, Emanuel Safirman. "Strategi Affiliate Marketing pada Sistem Informasi Penerimaan Calon Mahasiswa Baru." JITU : Journal Informatic Technology And Communication 7, no. 1 (May 31, 2023): 1–9. http://dx.doi.org/10.36596/jitu.v7i1.970.

Full text
Abstract:
The high level of educational development in Indonesia, especially in East Nusa Tenggara, spurs every university to continue to innovate to provide the best information technology-based services quickly and easily. Universities that have fast and easy services are one of the attractions for prospective new students to join the college. One of the strategies used to increase the number of new prospective student admissions is to use digital media that handles the registration process. In addition, implementing an affiliate marketing strategy to expand the network and promotional reach. Each affiliate is given a commission in the form of cashback and a regular honorarium every semester for affiliate students who successfully register and actively study at STIKOM Uyelindo Kupang. This will certainly attract many actors to join as affiliates. The performance of affiliate marketing can be seen from the increase in the number of new students by 21% from the previous year which has not implemented an affiliate marketing strategy.
APA, Harvard, Vancouver, ISO, and other styles
8

Trixie, Ivana, and Nigar Pandrianto. "Brand Affiliate sebagai Alternatif Membangun Brand Awareness." Prologia 8, no. 1 (March 18, 2024): 107–15. http://dx.doi.org/10.24912/pr.v8i1.27532.

Full text
Abstract:
Technological developments, especially in social media platforms such as TikTok, have changed the marketing paradigm by focusing on dynamic consumer interactions. This research explores the impact of TikTok in building brand awareness, especially with the emergence of the concept of "Tiktok Affiliate." The research results show the important role of TikTok Affiliate in changing the digital marketing framework through creative content that effectively expands brand reach. Focusing on the brand case study "Somethinc" provides a unique contribution to the understanding of digital marketing and brand awareness in the TikTok era. The theoretical basis involves social media, TikTok, TikTok Affiliate, and brand awareness, with an emphasis on brand awareness indicators according to Keller. With innovative strategies, TikTok Affiliate is a key element in building brand awareness amidst contemporary digital marketing dynamics. The purpose of this research is to see how the Tiktok Affiliate brand is an alternative for building brand awareness for the Somethingnc brand. This research uses a qualitative approach with a case study method. The results of this research show that Tiktok Affiliate builds brand awareness through understanding Somehinc products. Creativity and authenticity in TikTok Affiliates content are key to attraction, creating a personal and authentic experience. Informative and compelling content helps consumers understand the product in depth, while direct interaction creates deeper engagement and builds a community around the brand. Perkembangan teknologi, khususnya di platform media sosial seperti TikTok, telah mengubah paradigma pemasaran dengan memfokuskan pada interaksi dinamis konsumen. Penelitian ini mengeksplorasi dampak TikTok dalam membangun brand awareness, khususnya dengan munculnya konsep "Tiktok Affiliate." Hasil penelitian menunjukkan peran penting TikTok Affiliate dalam mengubah kerangka kerja digital marketing melalui konten kreatif yang memperluas jangkauan brand secara efektif. Fokus pada studi kasus brand "Somethinc" memberikan kontribusi unik pada pemahaman digital marketing dan brand awareness di era TikTok. Landasan teori melibatkan media sosial, TikTok, TikTok Affiliate, dan brand awareness, dengan penekanan pada indikator brand awareness menurut Keller. Dengan strategi inovatif, TikTok Affiliate menjadi elemen kunci dalam membangun brand awareness di tengah dinamika pemasaran digital kontemporer. Tujuan penelitian ini untuk melihat bagaimana brand Tiktok Affiliate sebagai alternatif untuk membangun brand awareness pada brand Somethinc. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Hasil penelitian ini menunjukkan bahwa Tiktok Affiliate dalam membangun brand awareness melalui pemahaman produk Somethinc. Kreativitas dan keaslian dalam konten Tiktok Affiliates menjadi kunci daya tarik, menciptakan pengalaman personal dan autentik. Konten yang informatif dan meyakinkan membantu konsumen memahami produk secara mendalam, sementara interaksi langsung menciptakan keterlibatan yang lebih mendalam dan membangun komunitas di sekitar brand.
APA, Harvard, Vancouver, ISO, and other styles
9

Gupta, Mukul P. "Book Review: Strategic Affiliate Marketing." Global Business Review 5, no. 2 (August 2004): 265–68. http://dx.doi.org/10.1177/097215090400500219.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Afandi, Ahmad, Syahrul Amsari, Isra Hayati, Syahrani Devi, and Fachrul Rozi Lubis. "Affiliate marketing business model education in promoting keloria products." Community Empowerment 7, no. 11 (December 13, 2022): 2009–14. http://dx.doi.org/10.31603/ce.8268.

Full text
Abstract:
The era of the industrial revolution 4.0 and globalization made major changes in various fields, one of which is technology. One of the digital marketing strategies is affiliate marketing, which allows someone to market other people's products simply by spreading promotional links. In this activity, the team held seminars and training on affiliate marketing business models in marketing keloria products which aimed to increase participants' knowledge of digital marketing and affiliate marketing and encourage participants to join as affiliate partners of PT. Keloria Moringa Jaya. This seminar and training was carried out in 3 stages, namely preparation, seminar and training, and evaluation. The evaluation results show the participants' satisfaction with the training material and design presented. In addition, this activity succeeded in increasing participants' knowledge about digital marketing, especially social media marketing and affiliate marketing-based marketing models.
APA, Harvard, Vancouver, ISO, and other styles
11

Sakas, Damianos P., Nikolaos T. Giannakopoulos, Dimitrios K. Nasiopoulos, Nikos Kanellos, and Giannis T. Tsoulfas. "Assessing the Efficacy of Cryptocurrency Applications’ Affiliate Marketing Process on Supply Chain Firms’ Website Visibility." Sustainability 15, no. 9 (April 28, 2023): 7326. http://dx.doi.org/10.3390/su15097326.

Full text
Abstract:
Recent developments in blockchain technology have enabled the development of wallet applications for storing peoples’ cryptocurrency reserves. Cryptocurrency wallet applications could deploy affiliate marketing processes to increase the visibility of their products. From these affiliate marketing processes, supply chain firms in the air forwarding sector that seek to advertise their services to a larger audience could be benefited. This research examines whether affiliate marketing initials of cryptocurrency wallet applications affect their digital marketing efficiency, as well as whether air forwarding firms’ website visibility could be benefited from them. After collecting the required Web Analytic data, the authors performed statistical analysis (correlations and linear regressions), followed by Fuzzy Cognitive Mapping (FCM) macroanalysis and Hybrid Modeling (HM) microanalysis to assess the outcomes of cryptocurrency wallet applications’ affiliate marketing programs. Hence, from the deployed methodology, valuable insights arose. The first part of the produced outcomes concerns the effect of cryptocurrency wallet application affiliate marketing metrics on their digital marketing results. The increased implications of affiliate marketing metrics (referring domains, backlinks, etc.) decrease the number of pages their visitors see. Regarding the air forwarder firms’ website visibility, specific metrics (branded and referral traffic) were increased and others (social traffic) were decreased from the increment of cryptocurrency wallet application affiliate marketing metrics (backlinks, internal links, etc.). Supply chain firms, in the air forwarding sector, could have increased website visibility by deploying advertisements and affiliate marketing initiatives with cryptocurrency wallet organizations. Summing up, specific affiliate marketing metrics of cryptocurrency wallet applications are capable of significantly impacting their digital marketing performance and also constitute determinant factors of supply chain firms’ website visibility.
APA, Harvard, Vancouver, ISO, and other styles
12

Rahman, Fathur. "Praktik Affiliate Marketing pada Platform E-commerce dalam Tinjauan Hukum Ekonomi Syariah." Istidlal: Jurnal Ekonomi dan Hukum Islam 6, no. 1 (June 22, 2022): 24–37. http://dx.doi.org/10.35316/istidlal.v6i1.407.

Full text
Abstract:
Marketing that was traditionally (face to face) had changed to online marketing or through technological aids. The change in the marketing model was affiliate marketing. This affiliation practice in Indonesia was currently mostly carried out by online Marketplace. One of the Online Marketplaces that used the affiliate model was Shopee.co.id. when the modern transactions had developed and varied. It was necessary to maintain Islamic values ​​so that they were still applied, so it was considered necessary to examine affiliate marketing practices from the perspective of Islamic law. Normative legal research, library research or document study is the research that focuses on written law. The practice of affiliate marketing cooperation carried out by Shopee with affiliate participants was permissible with several conditions in the principles of Islamic economic law. The commission practice carried out by Shopee and affiliate participants in Islam was identical to the samsarah and wakalah bil ujroh contracts.
APA, Harvard, Vancouver, ISO, and other styles
13

Malenko, Mykola, and Yevheniia Shabala. "Integration of Artificial Intelligence with Web3 technologies for Affiliate Marketing: Review and Analysis." Pidvodni tehnologii 1, no. 14 (June 29, 2024): 62–70. http://dx.doi.org/10.32347/uwt.2024.14.1205.

Full text
Abstract:
This article explores affiliate marketing integration with AI and Web3 technologies, providing a comprehensive analysis of their individual and combined potential to revolutionize the digital marketing landscape. Starting with defining the core components, the article sets a foundation for understanding how AI and Web3 can synergistically enhance affiliate marketing strategies. The paper proceeds with a detailed overview of traditional affiliate marketing models, highlighting their evolution in response to technological advances and changing market dynamics. The article further examines the global landscape of affiliate marketing, presenting current statistics and trends that underscore its economic significance. A focused discussion on AI technologies pertinent to affiliate marketing reveals how machine learning, natural language processing, and predictive analytics can optimize performance and decision-making processes. The role of Web3 is examined by its ability to introduce decentralized, transparent, and secure elements into affiliate marketing, suggesting a shift towards more user-centric models. Finally, the potential of combining AI with Web3 is discussed, illustrating how this convergence can lead to innovative marketing strategies that are more effective and uphold higher standards of integrity. This synthesis aims to illuminate how modern technologies can be harnessed to foster a new digital marketing era.
APA, Harvard, Vancouver, ISO, and other styles
14

Bowie, David, Alexandros Paraskevas, and Anastasia Mariussen. "Technology-Driven Online Marketing Performance Measurement." International Journal of Online Marketing 4, no. 4 (October 2014): 1–16. http://dx.doi.org/10.4018/ijom.2014100101.

Full text
Abstract:
Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technology- and practitioner-driven measurement approaches. By focusing on the widely employed but under-researched affiliate marketing channel, this study addresses these limitations and evaluates the effectiveness of practitioner-led online performance assessment. The paper offers a comprehensive review of extant performance measurement research across traditional, online and affiliate marketing and, employing grounded theory, presents a qualitative in-depth analysis of 72 online forum discussions and 37 semi-structured interviews with the major affiliate marketing stakeholders. As a result, the research identifies a growing need for change in the technology-pushed measurement approaches in affiliate marketing, and proposes actionable improvement recommendations for affiliate and online marketing managers.
APA, Harvard, Vancouver, ISO, and other styles
15

Libai, Barak, Eyal Biyalogorsky, and Eitan Gerstner. "Setting Referral Fees in Affiliate Marketing." Journal of Service Research 5, no. 4 (May 2003): 303–15. http://dx.doi.org/10.1177/1094670503005004003.

Full text
APA, Harvard, Vancouver, ISO, and other styles
16

Lamb, Alasdair. "AFFILIATE MARKETING: DOWN BUT NOT OUT." Gaming Law Review 22, no. 2 (March 2018): 141–43. http://dx.doi.org/10.1089/glr2.2018.2228.

Full text
APA, Harvard, Vancouver, ISO, and other styles
17

Taranich, A., and D. Pelekhtskiy. "Service / Partnership Marketing in the Digital Economy." Economic Herald of the Donbas, no. 3 (73) (2023): 32–38. http://dx.doi.org/10.12958/1817-3772-2023-3(73)-32-38.

Full text
Abstract:
The paper reveals the features of affiliate marketing on the Internet as a component of marketing services / partnerships, taking into account the development of the digital economy, considers the types and directions of application of affiliate marketing, systems and methods of paying for partner services, gives examples of successful deployment of partner programs and their economic performance. The purpose of the work involves the disclosure of the features of the use of marketing services in the context of digitalization and the formation of partnerships in the orientation of traditional channels for the distribution of goods and services via the Internet of Things. To achieve this goal, in solving problems, general scientific methods of theoretical and empirical research were used: a review of scientific literature on the topic of research, terminological, statistical analysis, the method of comparative analysis and synthesis. Recommendations for the development of affiliate networks using affiliate marketing as the main product and business diversification through affiliate marketing have been identified.
APA, Harvard, Vancouver, ISO, and other styles
18

Suchada, Jiradech, Bunthit Watanapa, Nipon Charoenkitkarn, and Thanitsorn Chirapornchai. "Hotels and Resorts Rent Intention via Online Affiliate Marketing." KnE Social Sciences 3, no. 1 (January 15, 2018): 132. http://dx.doi.org/10.18502/kss.v3i1.1402.

Full text
Abstract:
Nowadays, competition in the online business of tourism esp. hotels and resorts is noticeably fierce. Using a kind of cyber brokerage system, called affiliate, in conducting marketing becomes more and more popular marketing weapon for tourism industry. it is viewed as an effective marketing tool that can raise the exposure of products and chance to establish credibility and strength of brand image. The objective of this research is to study relationships between factors in the system of affiliate marketing and the rent intention. Online questionnaire-based data were collected from Thai consumers who used to make room reservations via affiliate marketing system. Experimental results show that the trust in publisher in the affiliate system is the key factor significantly affecting the rent intention.
APA, Harvard, Vancouver, ISO, and other styles
19

Marquerette, Lindi Utami, and Syifa Fauziah Hamidah. "The Impact of Affiliate Marketing and Service Features on E-Commerce Consumers Buying Interest." Almana : Jurnal Manajemen dan Bisnis 7, no. 1 (April 29, 2023): 49–55. http://dx.doi.org/10.36555/almana.v7i1.2088.

Full text
Abstract:
The development of information technology in the 4.0 era has made business people make many changes in their business strategy, affiliate marketing is one of the marketing strategies that is being widely used today, apart from that, service features in the digital world are elements that need attention in influencing consumer buying interest. The purpose of this study is to find out how affiliate marketing, service features, and buying interest consumers of TikTok Shop e-commerce. And to find out how much impact affiliate marketing has on buying interest, the impact of service features on buying interest, as well as the influence of affiliate marketing and service features on buying interest. In this study, the independent variable (X) is affiliate marketing and service features, and then the dependent variable (Y) is buying interest consumers. This research is a sample study where consumers are respondents to this study, for data collection using a questionnaire with a total of 100 respondents. The analytical method used is a quantitative method with descriptive analysis. To process the data, the author used Microsoft Excel 2019 and SPSS 26 For Windows. The result of this study is either partially or simultaneously affiliate marketing and service features have a positive effect on e-commerce consumers buying interest.
APA, Harvard, Vancouver, ISO, and other styles
20

Natarina, R. A. Emilia, and Cendera Rizky Anugrah Bangun. "The Use of Affiliate Marketing in Improving Pegipegi Sales." Jurnal The Messenger 11, no. 2 (July 30, 2019): 157. http://dx.doi.org/10.26623/themessenger.v11i2.1210.

Full text
Abstract:
<p><em>The changes in people's purchasing patterns from offline to online cause companies to change the type of their business which also affects the changing of marketing strategy. One of the marketing strategies used by the OTA (Online Travel Agent) industry is affiliate marketing. This study was conducted to find out how Pegipegi affiliate marketers used the digital marketing to help market OTA products in the digital media they use to help provide sales. The method used in this study is qualitative with the case study of Pegipegi affiliate marketers. The data collection was conducted by interviewing. The results of this study indicate that the basic understanding of how to market Pegipegi products through blogs, how to market blog through Google Ads and Facebook Ads, as well as the understanding on the functions of each affiliate marketing tools play an important role in the success of a marketer of Pegipegi affiliate.</em></p>
APA, Harvard, Vancouver, ISO, and other styles
21

Kholifatul Maulida, Mochamad Edris, and Joko Utomo. "The Influence of Product Reviews and Content Creators on Purchase Interest through Affiliate Marketing of Shopee E-Commerce users in Kudus Regency." Journal of Finance and Business Digital 2, no. 3 (October 1, 2023): 365–74. http://dx.doi.org/10.55927/jfbd.v2i3.6016.

Full text
Abstract:
This research aims to test the influence of product reviews and content creators on purchasing interest through affiliate marketing of Shopee e-commerce users in Kudus Regency. This type of quantitative research, with a sample size of 156 respondents. Data collection uses a questionnaire. Data analysis includes validity and reliability tests, data analysis using SEM AMOS version 23. The results of the research directly product reviews have a significant positive effect on affiliate marketing. Content Creator has a significant positive effect on Affiliate Marketing. Product reviews have an insignificant positive effect on purchasing interest. Content Creator has an insignificant positive effect on purchasing interest. Affiliate marketing has a significant positive effect on Purchase Interest. The results of the intervening test show that the affiliate marketing variable is able to act as an intervening variable between product reviews and content creators on the buying interest of Shopee e-commerce users in Kudus Regency
APA, Harvard, Vancouver, ISO, and other styles
22

Hardianawati. "Affiliated Marketing Content in Shopee Through Tiktok Media on Purchase Decisions." Revista de Gestão Social e Ambiental 17, no. 4 (June 27, 2023): e03473. http://dx.doi.org/10.24857/rgsa.v17n4-025.

Full text
Abstract:
Purpose: The purpose of this research is to assess the influence of Affiliate Marketing Content at Shopee through TikTok media on purchase decisions. Method: This research employs a survey-based quantitative approach, involving 110 TikTok users as participants. Online questionnaires using Google Forms were utilized to collect data. Results and conclusion: The findings of this study indicate that affiliate marketing content on Shopee has a significant impact on purchase decisions, as Ha is accepted and H0 is rejected. The results obtained from the test indicate that this influence falls within the high category, with a percentage of 86.2%. Overall, the Shopee affiliate program and TikTok content marketing have a significant influence on consumer purchasing decisions, emphasizing the importance of engaging digital content for increased sales and brand visibility. Research implications The research demonstrates that affiliate marketing content on Shopee, specifically through TikTok media, has a significant impact on purchase decisions. This implies that companies can effectively leverage the Shopee affiliate program and TikTok content marketing to increase consumer purchasing decisions and drive sales. Originality/value: The research provides empirical evidence that the Shopee affiliate program and TikTok content marketing play a significant role in influencing consumer purchasing decisions. The findings highlight the importance of incorporating engaging digital content and leveraging social media platforms for increased brand visibility and sales.
APA, Harvard, Vancouver, ISO, and other styles
23

Wu, Yan, Roger Strange, and Vikrant Shirodkar. "MNE divestments of foreign affiliates: Does the strategic role of the affiliate have an impact?" Journal of Business Research 128 (May 2021): 266–78. http://dx.doi.org/10.1016/j.jbusres.2021.02.017.

Full text
APA, Harvard, Vancouver, ISO, and other styles
24

Norouzi, Ali. "An integrated survey in affiliate marketing network." Pressacademia 5, no. 1 (June 30, 2017): 299–309. http://dx.doi.org/10.17261/pressacademia.2017.604.

Full text
APA, Harvard, Vancouver, ISO, and other styles
25

Schneider, Sue. "Affiliate Marketing in the I-Gaming World." Gaming Law Review and Economics 19, no. 7 (September 2015): 507–8. http://dx.doi.org/10.1089/glre.2015.1973.

Full text
APA, Harvard, Vancouver, ISO, and other styles
26

Erislan, Erislan. "Affiliate Marketing Strategies in Increasing Online Sales." Return : Study of Management, Economic and Bussines 3, no. 2 (February 20, 2024): 114–21. http://dx.doi.org/10.57096/return.v3i2.216.

Full text
Abstract:
Currently, online sales are experiencing rapid development. This can be seen from several internet sites that offer various goods or products presented to buyers. It is not easy to offer goods online, because conventional sales require various strategies. Therefore, sales that are carried out online must also have a strong strategy from conventional sales. Marketing strategy is very important to do in offering goods or services done online. This research uses a type of analytical descriptive research that aims to understand a phenomenon that will be experienced in the research subject, namely how much influence the Affiliator has in marketing the sellers' products through online sites. The results of this study show that Affiliate Marketing marketing strategies, sales, and consumer behavior have a positive and significant effect on consumer behavior. To increase online sales, marketing strategies are needed including 1) Quality of sales products, 2) Price Influence, 3) The Role of Brand Image, 4) Communication with Customers. 5) Return Guarantee.
APA, Harvard, Vancouver, ISO, and other styles
27

Erislan, Erislan. "Affiliate Marketing Strategy to Increase Online Sales." Jurnal Ilmiah Manajemen Kesatuan 12, no. 2 (March 18, 2024): 321–28. http://dx.doi.org/10.37641/jimkes.v12i2.2460.

Full text
Abstract:
Currently, online sales are experiencing rapid development. This can be seen from several internet sites that offer various goods or products presented to buyers. It is not easy to offer goods online, because conventional sales require various strategies. Therefore, sales that are carried out online must also have a strong strategy from conventional sales. Marketing strategy is very important to do in offering goods or services done online. This research uses a type of analytical descriptive research that aims to understand a phenomenon that will be experienced in the research subject, namely how much influence the Affiliate has in marketing the sellers' products through online sites. The results of this study show that Affiliate Marketing strategies, sales, and consumer behavior have a positive and significant effect on consumer behavior. To increase online sales, marketing strategies are needed, including product quality sales, price influence, the role of brand image, communication with customers, return guarantee.
APA, Harvard, Vancouver, ISO, and other styles
28

Fauza Husna. "PERAN AFFILIATOR DALAM MENARIK MINAT BELANJA KONSUMEN." Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) 2 (May 12, 2023): 299–306. http://dx.doi.org/10.36441/snpk.vol2.2023.135.

Full text
Abstract:
Maraknya perkembangan wawasan dan teknologi saat ini membawa perubahan yang sangat signifikan terhadap proses penjualan. Tak lain tak bukan, proses penjualan dipermudah dengan adanya sistem digitalisasi, yakni tepatnya dengan berbasis online. Adapun penjualan berbasis online ini mengharuskan para penjual untuk melakukan strategi serta inovasi terbaru agar menarik minat para pembeli untuk membeli barang yang di perdagangkan. Salah satu strategi yang dapat untuk dilakukan oleh para penjual adalah memasarkan produk yang dijual dengan memanfaatkan jasa para Affiliator bersama teknik Affiliate Marketing. Keterlibatan para Affiliator dalam proses jual beli ternyata membawa pengaruh yang terbilang besar dalam berlangsungnya proses jual beli berbasis online. Inilah yang akan menjadi objek penelitian dengan menggunakan metode internet searching dan library research. Dimana dalam metode ini akan mengumpulkan data melalui media internet serta sumber-sumber kepustakaan seperti jurnal, artikel dan sumber terkait lainnya yang juga akan disertakan. Hasil yang diperoleh melalui penelitian ini adalah dengan adanya Affiliate Marketing yang diperankan oleh para Affiliator dibantu dengan perantara pemasaran melalui social media berdampak terhadap penjualan secara online karena para Affiliator mampu mempengaruhi minat beli para konsumen.
APA, Harvard, Vancouver, ISO, and other styles
29

F Fitria, Desi Tia Adisti, D Dea, Agum Gumelar, and Adi Setiawan. "Exploration of the Role of Tiktok Content: Influencer Strategy, Affiliate Marketing, and Online Customer Reviews in Influencing Generation Z Purchasing Decisions at Shopee." Athena: Journal of Social, Culture and Society 2, no. 2 (June 3, 2024): 345–56. http://dx.doi.org/10.58905/athena.v2i2.287.

Full text
Abstract:
This study aims to determine the effect of the role of influencers, affiliate marketing, and online customer reviews at Shopee through TikTok content on Generation Z purchasing decisions. This research uses a quantitative approach by collecting data through an online survey of 199 respondents of the Management Study Program students class of 2020. The data were analyzed using multiple regression methods to evaluate the relationship between the independent variables of influencer roles, affiliate marketing, and online customer reviews and the dependent variable (purchasing decisions). The analysis results show that the role of influencers, affiliate marketing, and online customer reviews have a positive and significant influence on Generation Z's purchasing decisions. The findings emphasize the importance of integrating marketing strategies through influencers, affiliate marketing, and online customer reviews in influencing Generation Z's purchasing decisions. This provides guidance for businesses to utilize e-commerce platforms such as Shopee and TikTok content as an effective means of communication to reach and influence the Generation Z market. This research makes a new contribution to the understanding of how the role of influencers, affiliate marketing and online customer reviews on Shopee, particularly through TikTok content, can influence Generation Z's purchasing decisions. This research adds insight into effective marketing strategies to capture the attention and influence the consumption behavior of the younger generation in the context of e-commerce platforms.
APA, Harvard, Vancouver, ISO, and other styles
30

Adriana, Yola, and Syaefulloh Syaefulloh. "Pengaruh Influencer Marketing dan Affiliate Marketing terhadap Purchase Decision melalui Online Customer Review Tas Perempuan di Shopee Affiliate (Studi Kasus pada Gen Z di Kota Pekanbaru)." Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan 17, no. 6 (November 2, 2023): 3993. http://dx.doi.org/10.35931/aq.v17i6.2823.

Full text
Abstract:
Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh <em>influencer marketing </em>dan <em>affiliate marketing </em>terhadap <em>purchase decision </em>melalui<em> online customer review </em>tas perempuan di <em>shopee affiliate</em> (Studi Kasus pada Gen Z di Kota Pekanbaru) . Penelitian ini terdiri dari dua variabel independen yaitu <em>influencer marketing </em>dan <em>affiliate marketing </em>dan satu variabel dependen yaitu <em>purchase decision </em>serta <em>online customer review </em>sebagai variabel <em>intervening</em>. Metode analisis yang digunakan adalah analisis jalur. Metode pengumpulan data pada penelitian ini adalah dengan menggunakan kuesioner yang diisi oleh responden yaitu Gen Z se kota Pekanbaru yang membeli tas perempuan di <em>shopee affiliate</em>. Hasil penelitian yang didapatkan berdasarkan Uji Parsial (Uji t) diperoleh: a) tidak terdapat pengaruh signifikan <em>influencer marketing </em>terhadap<em> online customer review</em>, b) terdapat pengaruh signifikan <em>affiliate marketing </em>terhadap<em> online customer review</em>, c) terdapat pengaruh signifikan <em>influencer marketing </em>terhadap <em>purchase decision</em>, d) tidak terdapat pengaruh signifikan <em>affiliate marketing </em>terhadap<em> purchase decision</em>, e) terdapat pengaruh signifikan <em>online customer review </em>terhadap<em> purchase decision</em>, f) <em>online customer review </em>tidak<em> </em>dapat memediasi pengaruh <em>influencer marketing </em>terhadap <em>purchase decision </em>g) <em>online customer review</em> dapat memediasi pengaruh <em>affiliate marketing </em>terhadap<em> purchase decision.</em>
APA, Harvard, Vancouver, ISO, and other styles
31

Andriani, Aisyah, Misti Hariasih, and Rita Ambarwati Sukmono. "Influencer Marketing, Personal Branding Image, And Affiliate Marketing Against Tiktok Shop Consumer Impulsive Buying." Journal of Economic, Bussines and Accounting (COSTING) 7, no. 4 (July 6, 2024): 10428–504. http://dx.doi.org/10.31539/costing.v7i4.10864.

Full text
Abstract:
This research aims to identify the influence of Influencer Marketing, Personal Branding, and Affiliate Marketing on Consumer Impulsive Buying at the Tiktok Shop. The population in this research is consumers using Tiktok Shop (aged 11-39 years) in East Java with the sample size determined using the Slovin formula in this quantitative research being 110 respondents, who were selected using probability sampling techniques with random sampling type. In other words, there is an equal opportunity for people to be sampled with the characteristics of the sample used in the research, namely customers who have shopped on the TikTok Shop application and active TikTok Shop users. The data collection technique in this research uses questionnaire data with a linked measurement scale using data processing software tools, namely the Statistics Program for Social Science (SPSS). The results of the research obtained are that Influencer marketing, personal branding, Affiliate marketing influence impulsive buying at the Tiktok Shop. It can be concluded that there is a significant influence simultaneously or together between Influencer Marketing, Personal Branding, and Affiliate Marketing on the Impulsive Buying of Tiktok Shop Consumers.
APA, Harvard, Vancouver, ISO, and other styles
32

Kakoti Aruna Dev, Rahul. "A Study on Affiliate Marketing in Guwahati City amongst the Millennials." International Journal of Science and Research (IJSR) 12, no. 8 (August 5, 2023): 1400–1403. http://dx.doi.org/10.21275/sr23807223015.

Full text
APA, Harvard, Vancouver, ISO, and other styles
33

Nursal, M. Fadhli, Hadita Hadita, Amor Marundha, and Neng Siti Komariah. "Determination of Marketing Performance: Display Media, Affiliate Marketing and Social Media (Literature Review)." International Journal of Advanced Multidisciplinary 1, no. 2 (July 7, 2022): 83–93. http://dx.doi.org/10.38035/ijam.v1i2.41.

Full text
Abstract:
The Literature Review article on Marketing Performance Determination: Display Media, Affiliate Marketing and Social Media is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further research, within the scope of Marketing Management. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this Literature Review article are that: 1) Media Display has an effect on Marketing Performance; 2) Affiliate Marketing has an effect on Marketing Performance; and 3) Social Media has an effect on Marketing Performance. Apart from these 3 exogenous variables that affect the endogenous variable of Marketing Performance, there are many other factors including Search Engine Advertising, Search Engine Optimization and E-mail Marketing variables.
APA, Harvard, Vancouver, ISO, and other styles
34

Olbrich, Rainer, Patrick Mark Bormann, and Michael Hundt. "Analyzing the Click Path Of Affiliate-Marketing Campaigns." Journal of Advertising Research 59, no. 3 (November 14, 2018): 342–56. http://dx.doi.org/10.2501/jar-2018-043.

Full text
APA, Harvard, Vancouver, ISO, and other styles
35

Duffy, Dennis L. "Affiliate marketing and its impact on e‐commerce." Journal of Consumer Marketing 22, no. 3 (May 2005): 161–63. http://dx.doi.org/10.1108/07363760510595986.

Full text
APA, Harvard, Vancouver, ISO, and other styles
36

Edelman, Benjamin, and Wesley Brandi. "Risk, Information, and Incentives in Online Affiliate Marketing." Journal of Marketing Research 52, no. 1 (February 2015): 1–12. http://dx.doi.org/10.1509/jmr.13.0472.

Full text
APA, Harvard, Vancouver, ISO, and other styles
37

Afandi, Ahmad. "Marketing Innovation for MSMEs Products: Building an Affiliate Marketing-Based Website Using the Waterfall Method." Journal of International Conference Proceedings 6, no. 3 (July 20, 2023): 116–33. http://dx.doi.org/10.32535/jicp.v6i3.2514.

Full text
Abstract:
The advancement of information technology and the internet has significantly impacted the business world, including Micro, Small, and Medium Enterprises (MSMEs). MSMEs play a crucial role in economic growth, particularly in Asia, as they contribute to a significant portion of exports and serve as key drivers of job creation and income distribution. However, MSMEs require support from various stakeholders to enhance their environmental performance. An effective approach to expanding marketing reach and increasing product sales for MSMEs is through marketing websites. This research aims to develop a marketing website for an MSME using the Waterfall method, focusing on PT. Keloria Moringa Jaya is an herbal supplement company in Medan, North Sumatra, Indonesia. The study will explore the implementation of Affiliate Marketing in the website development process using the Waterfall method. The research intends to enhance the visibility of their products attract more potential buyers and significantly increase sales. The study also aims to contribute to the literature by enriching the understanding of applying the Affiliate Marketing model in the context of MSMEs. Practical implications of this research include providing guidance and recommendations for other MSMEs interested in developing marketing websites using the Affiliate Marketing and the Waterfall method.
APA, Harvard, Vancouver, ISO, and other styles
38

Almeida, Sofia, Valerie Sheppard, Carlos Costa, José Manuel Simões, and Raquel Costa. "Choosing independence or affiliation: The case of Portuguese four- and five-star hotels." Tourism and Hospitality Research 20, no. 4 (April 6, 2020): 450–65. http://dx.doi.org/10.1177/1467358420914369.

Full text
Abstract:
In the increasingly competitive hotel environment, decision-makers must consider the risks and benefits of remaining independent or affiliating with a brand or consortium. This research sought to understand the level of importance associated with a set of motivating factors considered by Portuguese four- and five-hoteliers as it relates to remaining independent or affiliating. The study results suggest that independent hoteliers rank control over decision making and shorter decision making as most important in remaining independent, and increased sales and more aggressive marketing as most important in the decision to affiliate. Affiliated hoteliers rank shorter decision making and absence of fees as most important in remaining independent, and increased sales, brand value, and more aggressive marketing as most important in the decision to affiliate. Interestingly, independence and freedom were considered less important in the decision to remain independent, by all respondents. We apply Hofstede’s cultural dimensions theory to explain some of the key findings.
APA, Harvard, Vancouver, ISO, and other styles
39

Hill, John S., and Alan T. Shao. "Agency Participants in Multicountry Advertising: A Preliminary Examination of Affiliate Characteristics and Environments." Journal of International Marketing 2, no. 2 (June 1994): 29–48. http://dx.doi.org/10.1177/1069031x9400200203.

Full text
Abstract:
While much attention in the international advertising field has been given to message standardization-adaptation, the scope of multicountry campaigns has been a neglected area. In this 15-agency/344-affiliate survey of transnational advertising activities, smaller, regional campaigns were found to be the most popular form of transnational advertising. Agencies executing these types of campaigns had smaller client bases and implemented fewer multi-country campaigns than those covering more extensive major market or global campaigns. Agency affiliates participating in globally comprehensive campaigns were more likely to be wholly owned than those involved in regional or major market advertising efforts. Parent agencies exercised little influence over affiliate participations in multimarket campaigns.
APA, Harvard, Vancouver, ISO, and other styles
40

Hamzah, Muchammad Wilianto, Asep Mulyana, and Yudi Ahmad Faisal. "Pemberdayaan Ekonomi Masyarakat melalui Affiliate Marketing dan Peningkatan Pendapatan Afiliator." Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan 17, no. 5 (September 17, 2023): 3241. http://dx.doi.org/10.35931/aq.v17i5.2635.

Full text
Abstract:
Indikator keberhasilan pemberdayaan ekonomi sebagai sebuah proses seringkali diambil dari tujuan sebuah pemberdayaan yang menunjukkan pada keadaan atau hasil yang ingin dicapai oleh sebuah perubahan sosial. Penelitian ini bertujuan untuk menganalisis pengaruh <em>affiliate marketing</em> terhadap pemberdayaan ekonomi melalui peningkatan pendapatan afiliator. Responden penelitian ini merupakan <em>affiliate marketer</em> dari berbagai <em>platform e-commerce</em> yang tersebar diberbagai kota di Indonesia. Pendekatan yang digunakan adalah deskriptif kuantitatif dengan teknik analisis jalur. Hasil penelitian menunjukkan <em>affiliate marketing </em>berpengaruh terhadap peningkatan pendapatan afiliator dan pada akhirnya memberdayakan ekonomi mereka. Konsep ini sangat cocok dengan ide-ide yang merupakan inti dari ekonomi sosial dan mengacu pada aktivitas yang diambil untuk kepentingan publik, yang mengasumsikan dominasi efek sosial atas upaya untuk memaksimalkan keuntungan. Penelitian ini memberikan memberikan pemahaman baru, bahwa program <em>affiliate marketing</em> adalah salah satu bentuk baru dari pemberdayaan ekonomi, yang kedepannya akan terus maju dan berkembang ke arah <em>cooperative economy</em> yang lebih adil dan menyejahterakan.
APA, Harvard, Vancouver, ISO, and other styles
41

Erfiana, Windi, and Devi Purnamasari. "Strategi Content Marketing Influencer Melalui Shopee Affiliate Program Pada Instagram." Jurnal Ilmiah Komunikasi Makna 11, no. 2 (August 31, 2023): 30. http://dx.doi.org/10.30659/jikm.v11i2.28261.

Full text
Abstract:
Perkembangan e-commerce di Indonesia meningkat secara signifikan dari tahun 2018 sampai tahun 2021, beragam jenis e-commerce yang didirikan menyebabkan adanya persaingan antar beberapa marketplace yang ada di Indonesia. Shopee merupakan salah satu marketplace terbaik dari implementasi teknologi yang canggih untuk bisnis online. Shopee memiliki program yang paling populer yaitu program pelengkap Shopee , sehingga dapat memanfaatkan strategi content marketing influencer . Tujuan penelitian ini untuk mengetahui strategi content marketing yang dilakukan oleh influencermelalui program Shopee imbuhan di Instagram. Penelitian ini menggunakan metode kualitatif dengan pendekatan analisis isi ( Content Analysis ) dengan teknik pengumpulan data melalui wawancara mendalam, observasi serta hubugan dengan melibatkan informan sebagai sumber informasi. Hasil penelitian ini menunjukan bahwa strategi content marketing menjadi lebih efektif dengan mengimplementasikan enam macam elemen dari content marketing dan terdapat efek positif dari teori stealth marketing melalui unggahan konten pada Instagram, dengan menggunakan teknik dari stealth marketing . Begitu, pemasaran silumanbisa menjadi elemen bauran promosi yang efektif.
APA, Harvard, Vancouver, ISO, and other styles
42

Jang, Chang-Woo, and Yeonkook J. Kim. "Analyzing Users of Loan Comparison Platforms in South Korea." Korean Association Of Computers And Accounting 20, no. 3 (December 30, 2022): 93–110. http://dx.doi.org/10.32956/kaoca.2022.20.3.93.

Full text
Abstract:
In South Korea, the market for online personal loan comparison services are booming. Using customer data from a lender firm in Korea, we analyze how borrowers from different affiliate marketing channels including four major online personal loan comparison service platforms differ in terms of customer characteristics and their likelihood of default. Customers who takes out personal loans through online personal loan comparison service platforms are, on average, younger, more likely to purchase personal loan products rather than business loans, less likely to be in high credit rating level, and transact with a larger number lenders. Using multivariate analysis, we show that the likelihood of loan default varies by affiliate marketing channels. Our result calls for customized customer risk management programs by affiliate personal loan marketing channels to increase profitability of lender firms.
APA, Harvard, Vancouver, ISO, and other styles
43

Laurentinus, Laurentinus, Hengki Hengki, Sarwindah Sarwindah, Okkita Rizan, and Hamidah Hamidah. "OPTIMASI TIPE AFFILIATE DIGITAL MARKETING TERHADAP PRODUK UMKM DENGAN MODEL DESKRIPSI CLUSTERING." Jurnal Cakrawala Ilmiah 2, no. 4 (December 31, 2022): 1709–14. http://dx.doi.org/10.53625/jcijurnalcakrawalailmiah.v2i4.4624.

Full text
Abstract:
Digital marketing berkembang dengan luar biasa dengan berbagai macam tipe konsep pemasaran digital dan komunikasi online. Digital marketing merupakan kunci dalam bisnis era saat ini. Tipe digital terdiri dari search, sosial media, content, email dan paid ads. Optimasi tipe digital marketing yang digunakan dengan beberapa model yaitu search engine optimization (SEO), search engine marketing (SEM), konten marketing, email marketing, sosial marketing, affiliate marketing, dan PPC (pay per click). Optimasi marketing menggunakan konsep diatas terbukti memberikan efek domino terhadap kenaikan omset produk UMKM khususnya dengan SEO dan SEM.
APA, Harvard, Vancouver, ISO, and other styles
44

Erna Indasari. "The Role of Affiliates in Consumer Purchase Interest in Online Shops in the Digital Business Era." Interkoneksi: Journal of Computer Science and Digital Business 1, no. 1 (December 11, 2023): 9–18. http://dx.doi.org/10.61166/interkoneksi.v1i1.2.

Full text
Abstract:
The increasing development of science and technology today has brought very significant changes in the sales process. No more than that, the sales process is facilitated by the existence of digital systems, especially online. Online shops require sellers to apply the latest strategies and innovations to attract buyers to buy the products traded. One strategy that can be used by sellers is to market the products they sell using affiliate services as well as affiliate marketing techniques. Affiliate participation in the buying and selling process has proven to have a significant influence on the ongoing online buying and selling process. This is what will be the object of research using internet searching and library research methods. This method will collect data through internet media and library sources such as journals, articles and other related sources that will also be included. The results obtained through this research show that the existence of Affiliate Marketing played by Affiliators assisted by marketing intermediaries through social media has an impact on online sales because the Affiliators can influence the buying interest of consumers
APA, Harvard, Vancouver, ISO, and other styles
45

Reswara, Hening Hasna, and Nikodemus Hans Setiadi Wijaya. "FAKTOR-FAKTOR YANG MEMENGARUHI PURCHASE INTENTION LIVE STREAMING APLIKASI TIK TOK." Jurnal Ekonomi dan Bisnis 18, no. 1 (March 30, 2024): 73–86. http://dx.doi.org/10.53916/jeb.v18i1.80.

Full text
Abstract:
Penelitian ini bertujuan untuk menguji hubungan promosi antara viral marketing, brand awareness, celebrity endorser, dan Affiliate marketing terhadap minat beli di Tik Tok. Teknik yang digunakan adalah purposive dengan menyebarkan kuesioner melalui google form. Total ada 145 responden generasi milenial dan Z pemilik Tik Tok. Penelitian ini menggunakan metode analisis data Statistical Package for Social Science (SPSS) 26. Analisis data menghasilkan pengaruh viral marketing, celebrity endorser, brand awareness, dan Affiliate marketing terhadap minat beli dengan uji regresi linier parsial, simultan, dan berganda. Selain itu, hasil pengujian membuktikan bahwa pemasaran afiliasi mempunyai pengaruh yang paling kuat dibandingkan variabel independen lainnya terhadap minat beli dengan nilai regresi linier berganda sebesar 0,695
APA, Harvard, Vancouver, ISO, and other styles
46

Putri, Gea Maharani Loika. "Pengaruh Konten Marketing Affiliate, Algoritma FYP, dan E-WOM pada Media Sosial Tiktok terhadap Keputusan Pembelian Generasi Z (Studi pada Generasi Z di Indonesia)." Journal of Economic, Bussines and Accounting (COSTING) 7, no. 4 (July 8, 2024): 10823–33. http://dx.doi.org/10.31539/costing.v7i4.10290.

Full text
Abstract:
Penelitian ini bertujuan untuk menganalisis pengaruh konten marketing, marketing affiliate, algoritma FYP Tiktok, dan E-WOM pada media sosial Tiktok terhadap keputusan pembelian generasi-z di Indonesia. Jenis penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif. Teknik pengumpulan data menggunakan kuesioner yang disebar kepada responden dengan karakteristik generasi-z di seluruh Indonesia. Pengujian hipotesis menggunakan analisis model Structural Equation Modeling (SEM) dengan smartPLS. Hasil yang didapatkan variabel Konten Marketing (X1) dan E-WOM (X4) memiliki pengaruh positif terhadap keputusan pembelian generasi-z di Indonesia, sedangkan variabel Marketing Affiliate (X2) dan Algoritma FYP Tiktok (X3) tidak berpengaruh positif terhadap keputusan pembelian generasi-z di Indonesia.
APA, Harvard, Vancouver, ISO, and other styles
47

Chaikovska, Maryna, and Maksym Chaikovskyi. "STRATEGIES FOR IMPLEMENTATION OF AFFILIATE-PROJECTS IN MARKETING ACTIVITY." Scientific Journal of Polonia University 27, no. 2 (April 6, 2018): 18–25. http://dx.doi.org/10.23856/2702.

Full text
Abstract:
The article deals with the problematic aspects of the transforming forms and methods of marketing activity; new opportunities for the implementation of global network multichannel personalized interactions in the virtual environment; the peculiarities of the determinants of modern inter-organizational interactions; the personalized approach to the formation of effective partner networks within the framework of the company's overall marketing strategy.
APA, Harvard, Vancouver, ISO, and other styles
48

Ramadhayanti, Ana. "Pengaruh Komunikasi Pemasaran dan Affiliate Marketing terhadap Volume Penjualan." Al-KALAM JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN 8, no. 1 (January 11, 2021): 94. http://dx.doi.org/10.31602/al-kalam.v8i1.4161.

Full text
Abstract:
Saat ini penjualan secara online banyak mengalami perkembangan secara pesat. Hal ini terlihat dari beberapa situs internet yang mewarkan berbagai barang atau produk yang disuguhkkan kepada pembeli. Memang tidak mudah dalam menawarkan barang secara online, karena penjualan yang dilakukan secara konvesionel membutuhkan berbagai strategi yang dilakukan. Oleh sebab itu penjulan yang dilkaukan dengan car aonline juga tentunya harus memiliki strategi kuat dar penjualan secara konvensional. Komuniksi pemasaran menjadi hal ynag sangat penting dilakukan dalam menawarkan barang atau jasa dilakukan secara online, mulai dari membujuk, merayu dan mempromosikan barang menjadi suatu hal yang harsu dilakukan secara tepat. Banyak orang yang menjajakan barang dagangan mereka dengan memnafaatkan situs online, yang pada nantinya akan membagikan sistem keuntungan mereka dengan sitem bagi hasil atau istilah pemasarannya adalah affiliate marketing. Pada dasarkan hal tersebut dilakukan agar volume penjualan meningkat. Untuk membuktikan berbagai hal tersebut maka perlu dilakukan penelitian lebih lanjut. Penilitian yang dilakukan dalam hal ini menggunakan metode kuantitatif dengan membagiakan kuesioner kepada para pedagang online. Berdasarkan dari hasil penelitian didaptkan bahwa Komunikasi Pemasaran dan Affiliate Marketing memiliki pengaruh terhadap Volume Penjualan.
APA, Harvard, Vancouver, ISO, and other styles
49

Sen, Mr Arpan, and Prof Sneha Kanade. "COMPARATIVE ANALYSISOF AFFILIATE MARKETING PROGRAM OF FLIPKART AND AMAZONINDIA ." International Journal of Social Science and Economic Research 6, no. 4 (April 30, 2021): 1165–73. http://dx.doi.org/10.46609/ijsser.2021.v06i04.004.

Full text
APA, Harvard, Vancouver, ISO, and other styles
50

Misra, Isra, Zakiah Zakiah, and Enriko Tedja Sukmana. "Mekanisme Bagi Hasil pada Sistem Affiliate Marketing Taqychan Saffron." AL IQTISHADIYAH JURNAL EKONOMI SYARIAH DAN HUKUM EKONOMI SYARIAH 7, no. 2 (December 31, 2021): 94. http://dx.doi.org/10.31602/iqt.v7i2.5629.

Full text
Abstract:
Affiliate marketing is a business model with a fee or commission system for someone's services, after that person has successfully sold goods or services through marketing on the Internet. The purpose of this study was to identify and analyze the profit-sharing mechanism for members of Taqychan Saffron in Palangka Raya. This study uses a qualitative descriptive approach, with triangulation of sources as data validity. The research subjects are members of Taqychan Saffron who have been registered for more than 1 year with 5 research subjects. Data analysis was carried out by collecting data, collecting data, reducing data and drawing conclusions. The results showed that the profit sharing for Taqychan Saffron members was carried out using a commission and royalty system. Sales of each Taqychan Saffron product will get a 15% commission and 5% royalty bonus from members who have been recruited and they are actively selling. The contract uses a murabaha contract that is agreed upon online on the Taqychan Saffron website. This business pays for services by spreading a link or referral code from the company's website. Currently, many online business activities like this have been carried out and are in accordance with the MUI fatwa regarding the permissibility of conducting e-commerce transactions. Affiliate marketing adalah model bisnis dengan sistem pemberiaan fee atau komisi untuk jasa seseorang, setelah orang tersebut berhasil menjualkan barang atau jasa melalui pemasaran di Internet. Tujuan penelitian ini adalah mengetahui dan menganalisis mekanisme bagi hasil pada member Taqychan Saffron di Palangka Raya. Penelitian ini menggunakan pendekatan deskriptif kualitatif, dengan triangulasi sumber sebagai validitas data. Subyek penelitian adalah member Taqychan Saffron yang telah terdaftar lebih dari 1 tahun dengan subyek penelitian sebanyak 5 orang. Analisis data dilakukan dengan pengumpulan data, koleksi data, reduksi data dan pengambilan kesimpulan. Hasil penelitian menunjukkan bahwa bagi hasil pada member Taqychan Saffron dilakukan dengan system komisi dan royalty. penjualan setiap produk Taqychan Saffron akan mendapatkan komisi 15% dan 5% bonus royalti dari member yang telah direkrut dan mereka aktif berjualan. Akad menggunakan akad murabahah yang disepakati secara online pada website Taqychan Saffron. Bisnis ini membayar jasa dengan cara menyebarkan link atau kode referral dari website perusahaan tersebut. Pada saat ini kegiatan bisnis online seperti ini telah banyak dilakukan dan sesuai dengan fatwa MUI tentang bolehnya melakukan kegiatan transaksi e-commerce.
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the bibliographies on the topic 'Affiliate Marketing' for other source types:
Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography