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Hauer-Nussbaumer, Barbara. "Out of Africa - New Media, Back Writing and the African Diaspora." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23596.
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The aim of this study is to explore the relation of New Media, in particular blogging, at the intersection of the African Diaspora, identity construction and postcolonial thought. Postcolonialism is a theory and practice that seeks to encounter the dominant Western discourse and its affects on both the individual as well as society as a whole. It critically addresses and means to deconstruct Western representations of the ‘Third World’, in the case of this study ‘Africa’. It aims at hearing and recovering the experiences of the colonized or of those who have to deal with colonialism’s legacies and one of the most established strategies to do so is ‘writing back’ and delivering a counter-story that challenges the dominant discourse and its inherent power structures. New Media, through the relative ease of access and the communicative possibilities they present, blur the lines between media producers and consumers. They offer an attractive option for anyone with a certain level of computer literacy (and economic conditions) to enter the stage and produce his/ her own media content. Through New Media, it becomes possible to confront dominant media culture, politics and power and reclaim a space where a different story can be told. Weblogs, or blogs, are one of the most popular phenomena within New Media. They are a format for creating a sense of individual presence on the Web, allowing the author(s) to articulate and archive his/her/their thoughts. They can be seen as ‘digital identity narratives’, where people tell stories about themselves and how they see the world.In the frame of this study, six weblogs which belong to a blogosphere of African, mainly diasporic bloggers, have been analysed using a combination of narrative analysis and qualitative interviews in order to learn more about how New Media impact on the construction of identity for those who are permanently challenged by society for being ‘the Other’, and how they are used to oppose the Western discourse about Africa and to ‘write back’.
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Mawadza, Aquilina. "The Zimbabwean threat: media representations of immigrants in the South African media." Thesis, University of the Western Cape, 2012. http://hdl.handle.net/11394/4423.
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Philosophiae Doctor - PhD<br>This thesis is a multimodal discourse analysis of the media representations of Zimbabwean immigrants in the South African media. The aim of the investigation is to illustrate how Zimbabwean immigration and Zimbabwean immigrants are portrayed in the print media in South Africa. For the theoretical and analytical framework, the study mainly combines critical discourse analysis (CDA) (Fairclough, 1992, 1995, Van Dijk, 1988, 1991, 1993, Wodak, 1999) and multimodal analysis approaches (Kress and Van Leeuwen, 2006). These approaches are augmented by insights from the cognitive theory of metaphor (Lakoff and Johnson, 1980) and from sociologists such as Stanley Cohen (1972) who have researched on moral panic. The study analyses the coverage of Zimbabwean immigrant stories in the South African print media from the year 2000 to date. A total of five hundred and seventy five articles were randomly selected from the SA Media Database. The SA Media Database is a comprehensive collection of all newspapers published in South Africa. These data are supplemented by articles from newspaper cuttings collected during the course of the study. The focus of the analysis is on how the arrival of Zimbabwean immigrants is ‘problematized’ and transformed into a discursive crisis through the construction of anti-immigrant metaphors and generation of a moral panic. The data are grouped into emerging themes, and data analysis is guided by a multimodal critical discourse analysis approach in which the verbal and visuals are read as text. Although the findings of this study generally support earlier studies which argue that the media representation of Zimbabwean immigrants is negative, the multimodal analysis suggests a more balanced and positive image. Thus, although this study supports studies that show that media discourses represent Zimbabwean immigrants as ‘others,’ and often as criminals, the multimodal analysis of the images of Zimbabwean immigrants suggests that media discourse is much more complex. In the media, the Zimbabwean immigrants are presented as either victims or abusers of the system in South Africa. This reflects a broader discourse on migration which constructs Zimbabweans as ‘aggressors and victims.’ Through discourses of moral panic, the analysis of metaphors, the representation of female immigrants, and the multimodal analysis of language and visual data, this thesis shows an extensive deployment of discursive strategies used for the representation of us and them, characteristic of media discourse on migration. On the other hand, the South African media, through visual images, portrays a sympathetic view toward Zimbabwean immigrants and their difficulties. Thus, while the study supports Woods and King (2001), who note that media discourses represent immigrants as ‘others’ and often as criminals, the multimodal analysis of the images of Zimbabwean immigrants tend to be multivocal, in that they tend to also depict migrants as victims of circumstances beyond their control. Therefore, one conclusion that can be made is that the verbal and visual texts in the South African media do not always tell the same story. In some cases, two or more stories are being told at the same time. The study also concludes that multimodality offers the tools through which the different voices, some of which are contradictory, can be read and heard. Images evoke readers’ schemas and frames of experiences, for instance, of pain and human suffering. In fact, visual images are presented as authentic and objective pieces of evidence, not as representations of reality, but, in a sense, as reality itself (Dauber, 2001).Thirdly, the images of Zimbabwean immigrants convey additional information, beyond the journalist’s intention. With images, readers can quickly elicit a strong emotional response. This is different from a textual description. Therefore, images are not only excellent communicators, but also quickly affect us mentally and emotionally. In this study, for instance, images of Zimbabwean immigrants in long queues at the immigration department enduring cold weather, or bloodied victims of attack, or an image of a helpless Zimbabwean child eating from an empty platter seemingly abandoned and alone, by design or default, draw sympathy from the readers. Because multimodal images tend to tell more than one story, such images can also elicit anger and resentment from the readers.Lastly, this study contributes to our understanding of Zimbabwean immigration to South Africa by focusing on how the media multimodally constructs representations of Zimbabwean immigrants in the South African media. Thus, this study also fills a gap that exists in the study of the interplay between verbal texts and immigration images in the media in African contexts; and specifically contributes to the understudied representations of immigrants in South Africa. Another significant contribution is that this is the only study that has combined cognitive theory of metaphor, the sociological notion of moral panic, critical discourse analysis and current theorization on multimodality to comprehensively account for media representations of immigrants. This study points to the need for a multi-semiotic approach to the analysis of the verbal texts and images of immigration in the South African media for a comprehensive appreciation of the relationship between the verbal and visual texts.
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Barry, Hanna. "Insuring the African future." Master's thesis, University of Cape Town, 2013. http://hdl.handle.net/11427/13982.
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The African growth story has investors from around the world eyeing opportunities offered up by the continent in the form of new markets, enhanced growth potential and impressive returns. Despite the overwhelmingly positive thrust of this message, it finds itself situated against a backdrop of serious challenges, not only in Africa, but also globally, in the face of increasing financial, political and natural-catastrophe risk. In this world of tremendous risk and tremendous opportunity, the insurance industry can provide post-disaster financing, financial security, institutional investment and innovative risk management strategies to reduce levels of risk on the ground. Launched earlier this year, the Principles for Sustainable Insurance are a framework for embedding environmental, social and governance factors into insurance business and so promoting sustainable development. This creative research project argues that a robust insurance industry promotes economic growth and that the parallel developments, in the story of African growth and the risk management practices of the insurance industry, present a compelling framework for nurtured and sustainable development in Africa.
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Zackal, Justin. "Media representation and portrayal of African-American athletes." Morgantown, W. Va. : [West Virginia University Libraries], 2006. https://eidr.wvu.edu/etd/documentdata.eTD?documentid=4738.
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Mukuka, Chisanga. "Everyday Entrepreneurs: Documenting African Entrepreneurial Journeys." Master's thesis, Faculty of Humanities, 2019. http://hdl.handle.net/11427/30927.
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In recent years, stories of African entrepreneurship have become popular online, highlighting the journeys, success and challenges that emerging entrepreneurs experience. However, many of these stories and platforms focus mainly on opportunity entrepreneurs and exclude necessity entrepreneurs who operate medium to small businesses, despite the fact that these entrepreneurs overwhelmingly outnumber their more affluent counterparts. Everyday Entrepreneurs is Media Creative Production undertaken with the aim of beginning to fill this gap by highlighting the narratives of some of the entrepreneurs that we encounter daily. The researcher created a web-based platform to showcase various entrepreneurial journeys. This was done by conducting qualitative interviews with seven small-to-medium business owners operating in Cape Town, South Africa, selected through a purposive sampling process. These interviews informed a series of profiles detailing the experiences of these entrepreneurs. The supporting research, as well as the motivations and experiences of the research are documented in the accompanying reflective essay.
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Nunis, Roxie Ann. "The impact of social media on young adults of African-American or African descent." Scholarly Commons, 2012. https://scholarlycommons.pacific.edu/uop_etds/802.
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Throughout history, technology has evolved to help empower communities of color. In the twenty-first century, online social networking sites have changed the way people communicate with their peers, employers and the world. Online social media sites have brought demands for further exploration using social media sites. Online social media has influenced social change, and has become the voice of the new era. Facebook and Twitter have been the leading tools used to communicate world events, social gatherings, revolutions and everyday events. Communication scholars have begun to research the phenomenon of how social media sites are being used to socialize communities of color.
In the digital age, researchers are using methods such as uses and gratification to understand and investigate why African-Americans are using online social media sites as a tool to communicate. Researchers focus on questions such as why are African-Americans interested in sharing personal information online, and how do African-Americans use different social media sites to engage. In this research, Facebook was one of the most popular sites used in the African-American communities to communicate by posting pictures, exchanging information and posting daily activities. There are several reasons for social online media sites in the African-Americans community, such as entertainment, socialization, information-seeking, business and education.
The study found African-American young adults use social media sites to engage in daily activities and information seeking. Further explanations of observed finding were provided in the thesis.
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Grier, Lara Anne. "Decolonising the media : the use of indigenous African languages in South African television advertisements." University of Cape Town, 2015. http://hdl.handle.net/11427/13659.
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\<br>Advertisements in African languages are generally confined to radio, and in that medium are factual, dialogic and direct. When used in television advertising, however, South Africa’s indigenous languages play a less informative role, being employed rather to index a concretised African essence, African identity, urban style, or a particular reified postapartheid togetherness and cultural mobility. In this dissertation I analyse six television advertisements, all using African languages or language varieties, broadcast over the years starting 2010 through to 2014. I reflect on how and why the African language is used and to what extent African languages are no longer seen by television advertisers as carriers of information but as exploitable symbols of trustworthiness, multiculturalism, belonging and innovation. Methodology includes interviews with agencies, sociolinguistic analyses of the varieties used, detail on brands and products represented by the language and a small pilot study with viewers to ascertain their responses to the six selected advertisements.
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Kolbe, Hilton Robert. "The South African print media from apartheid to transformation /." Access electronically, 2005. http://www.library.uow.edu.au/adt-NWU/public/adt-NWU20060515.094805/index.html.
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Isong, Anietie. "The influence of new media technologies on African literature." Thesis, De Montfort University, 2018. http://hdl.handle.net/2086/16405.
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This study investigates the role of new media technologies in the development of African literature. It examines the different ways that these new technologies such as the Internet and mobile phones have revolutionised the way Africans write and read literary works on the continent. African literature refers to literary works written mostly by Africans in any language. Over the last decade, new African writers have created a stir in the arenas of creative writing. Uses and gratification as well as diffusion of innovation theories were adopted as the theoretical framework for this study. A total of 30 African writers and 300 readers completed a survey questionnaire designed to elicit responses on how new media has influenced African literature. Some of the writers interviewed have distinguished themselves in their fields, their works have appeared alongside works of other international writers. The readers were chosen from a popular literary society. The results of the study indicate that the Internet has a big impact on reception of African literature, creating endless opportunities, easy accessibility, promotion of work and networking with peers and literary community. The findings also show that social media also increases networking opportunities and provides a platform where readers access, share and discuss African literature. Mobile phones also play a significant and functional role in the reception and promotion of African literature. Overall, these findings suggest that new media technologies have created opportunities for African literature to be appreciated globally, and have enabled readers to access, share and discuss new works.
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Green, Lauren Grace. "Crafting a South African Brew: a study of South African craft breweries and their marketing strategies." Master's thesis, University of Cape Town, 2015. http://hdl.handle.net/11427/13682.
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Includes bibliographical references.<br>In recent years South Africa has seen the formation of a nascent craft beer industry, with scores of small, independently owned breweries appearing in all corners of the country. Given this growth this descriptive study aims to provide an account of the marketing strategies used within the industry. This study used method and data triangulation, involving both qualitative and quantitative research approaches . Consecutive sampling of all active South African craft breweries was us ed, in order to give a holistic and accurate account (where n=86) . Data was analysed through qualitative content analysis of surveys administered to 24 craft brewers. Furthermore, social media data from the Facebook and Twitter pages of the 86 breweries was analysed quantitatively and through inferential statistics. This aimed at determining whether there were relationships between social media activity and audience size and engagement. The results of this research suggest that craft breweries in South Africa rely heavily on below - the - line and direct marketing tactics. The social media analysis also showed significant positive correlations between brewery -driven activity and audience size as well as engagement.
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Iyimoga, Christopher Okuba. "Broadcasting and the traditional media in Nigeria." Thesis, University of Leicester, 1986. http://hdl.handle.net/2381/34592.
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Kachali, Rachel. "CLIMATE CHANGE, SOCIAL MEDIA AND THE AFRICAN YOUTH: A MALAWIAN CASE STUDY." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-85634.
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Climate change is one of the greatest threats to humanity with millions of people already suffering from its consequences in the last two decades. Social media, as a communication channel, has an important role to play in provoking a response to climate change. Social networking sites are known to be more interactive and potentially provide a great platform for the masses to make their voices heard, shape policy objectives, and even influence intransigent negotiations. This research explored how African youth are using the social media in climate change discussions and advocacy. The literature for this study is drawn from various studies focusing on climate change key issues, climate change communication and application of strategic communication to social media climate change initiatives and campaigns. A mixed method research approach was used to collect data for the study. Findings revealed that Facebook is the common social media platform for climate change discussions among Malawian youth as 62.50% of the participants use it to talk about the issue.
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Hill, Rena. "Media Violence and its Effects on Young African American Men." Xavier University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=xavier1395248298.
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Connelly, Mark, and Catriona Macleod. "Waging war : discourses of HIV/AIDS in South African media." Taylor & Francis Group, 2003. http://hdl.handle.net/10962/d1007873.
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This paper explores a discourse of war against HIV/AIDS evident in the Daily Dispatch, a South African daily newspaper, from 1985 to 2000, and discusses the implications of this in terms of the way in which HIV/AIDS is constructed. The discursive framework of the war depends, fundamentally, on the personification of HIV/AIDS, in which agency is accorded to the virus, and which allows for its construction as the enemy. The war discourse positions different groups of subjects (the diseased body, the commanders, the experts, the ordinary citizens) in relations of power. The diseased body, which is the point of transmission, the polluter or infector, is cast as the 'Other', as a dark and threatening force. This takes on racialised overtones. The government takes on the role of commander, directing the war through policy and intervention strategies. Opposition to government is couched in a struggle discourse that dove-tails with the overall framework of war. Medical and scientific understandings pre-dominate in the investigative practices and expert commentary on the war, with alternative voices (such as those of people living with HIV/AIDS) being silenced. The ordinary citizen is incited to take on prevention and caring roles with a strong gendered overlay.
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Hadland, Adrian. "The South African print media, 1994-2004 : an application and critique of comparative media systems theory." Doctoral thesis, University of Cape Town, 2007. http://hdl.handle.net/11427/7479.
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Includes bibliographical references (leaves 226-237)<br>Daniel C Hallin and Paolo Mancini's Comparing Media Systems (2004) has been hailed as an important contribution to understanding the inter-relationship between the media and political systems. The work was, however, based on a study of 18 stable, mature and highly developed democracies either in Europe or in North America. As an emerging democracy that has recently undergone dramatic change in both its political system and its media, South Africa's inclusion poses particular challenges to Hallin and Mancini's Three Models paradigm. This thesis focuses on the South African print media and tests both the paradigm's theoretical underpinnings as well as its four principle dimensions of analysis: political parallelism, state intervention, development of a mass market and journalistic professionalisation. A range of insights and a number of modifications are proposed. This thesis is based on interviews with South Africa's most senior media executives and editors, a comprehensive study of the relevant literature and 15 years of personal experience as a political analyst, columnist and parliamentary correspondent covering South Africa's transition from apartheid to democracy. The thesis sheds new light on the functioning and applicability of the Three Models comparative paradigm as well as on the development and future trajectory of South African print media journalism.
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Le, Roux Anli. "Screening African Conflicts : the different faces of Africa's child soldiers - Afro-pessimistic / Afro-optimistic portrayals on screen." Master's thesis, University of Cape Town, 2013. http://hdl.handle.net/11427/11715.
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Includes abstract.<br>Includes bibliographical references.<br>When discussing and addressing child soldiering in Africa, both in print or in film, there are a number of key factors that need to be considered. For example, taking into account the root causes for both recruitment and voluntary enlistment - which include the changed nature of weapons and warfare, the breakdown of law and order, and intolerable levels of poverty, unemployment and also the social pressures on children to engage in armed conflicts. By bearing these factors in mind when delving into this complex subject matter, helped in ascertaining the ways in which certain modalities of thinking about Africa, as well as her child soldiers, influence Western perspectives, convictions and beliefs via a variety of media. However, for this particular dissertation, the focus is turned entirely to the Afro-pessimistic / Afro-optimistic cinematic representations of African child soldiers in three case study films: Ezra (2007), The Silent Army (2008) and War Witch (2012). These films were closely analysed at the hand of certain research question which ultimately allowed for both researcher and reader to keep an open mind when being confronted with the different faces of Africa’s children on screen.
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Mbenga, Chilombo. "Exploring South African youths' on/offline political participation." Master's thesis, University of Cape Town, 2012. http://hdl.handle.net/11427/12353.
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Includes bibliographical references.<br>This study is located between the contradiction that youth is politically disinterested and that youth is very much politically engaged. Some scholars have argued that youth political disinterest is a threat to the life of the traditional public sphere and democracy. Against the notion of the youth's disinterest and disaffection from politics, this study points out the deficit in exploratory studies that examine and explore the relationship between young people and their political participation both in the on/offline context. In light of the contradiction as well, this current study asked the following question: how does a group of South African youth use social media to participate in the virtual public sphere? Also, what are the views of a group of South African youth about political participation (via their use of traditional and new/social media)?
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Reed, Ebony. "African Americans' attitudes toward civic journalism : two Ohio cities /." free to MU campus, to others for purchase, 2004. http://wwwlib.umi.com/cr/mo/fullcit?p1421156.
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Rodny-Gumede, Ylva. "Race and the transformation of South African news media, 1994-2010." Thesis, SOAS, University of London, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.725639.
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Baderoon, Gabeba. "Oblique figures : representations of Islam in South African media and culture." Doctoral thesis, University of Cape Town, 2004. http://hdl.handle.net/11427/7965.
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Includes bibliographical references.<br>In 1996 stories in South African newspapers about the group Pagad articulated a new vision of Islam. In this thesis I conduct a long reading of the ways in which Islam has been represented in South Africa to provide a context for analysing the Pagad stories. Drawing on Edward Said's Orientalism and later elaborations that emphasise gender, the thesis is attentive to the latent weight of fantasies of 'race' on non-fictional representations. In the introduction I look at the use of the offensive word 'kaffir' in colonial South Africa and contend that, in the context of slavery and the displacement of indigenous people, the proliferating use of the term functioned to recast indigeneity as misplaced and unfit, facilitating settler claims to the land. Through the example of this deformation of a word originally drawn from Islam, I show how the meanings and experiences of Islam are transformed by specific circumstances and histories. Islam arrived in South Africa when Dutch colonists brought slaves and servants to the Cape from 1658. The context of slavery and colonial settlement is crucial to the way Islam has been represented in South Africa. Muslim slaves were characterized as industrious, placid and picturesque. I contend in analyses of nineteenth century landscape paintings that the figure of the 'Malay' played a role in discursively securing a settler identity in the Cape Colony. This occurred through their 'oblique' positioning near the edge of the frame, where they appear to certify the boundaries of the settled space of the colony. I follow these readings of the picturesque vision of Islam by exploring instances of its underside - the discourse of oriental fanaticism.
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Walker, Vera Louise. "Traditional versus new media : storytelling as pedagogy for African-American children /." Full text (PDF) from UMI/Dissertation Abstracts International, 2001. http://wwwlib.umi.com/cr/utexas/fullcit?p3008464.
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Feltham-King, Tracey, and Catriona Macleod. "Gender, abortion and substantive representation in the South African newsprint media." Elsevier, 2015. http://hdl.handle.net/10962/d1018222.
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Democratisation and abortion legislation transformation in South Africa provided a unique opportunity to reflect on the descriptive and substantive representation of women regarding abortion in the newsprint media. Using Celis and Childs' (2012) inductive approach, we conducted a content analysis of newspaper articles on abortion from 1978 to 2005 answering: ‘Who is called upon to comment on abortion issues?’; ‘From what position do these commentators contribute to the discussion?’; ‘What changes emerged around the transition to democracy?’ Our analysis revealed the distinctly gendered nature of substantive representation of abortion in the newsprint media, including: a bifurcation of positions taken by male and female commentators, with around two-thirds of women commentators substantively representing women through a pro-choice position; a consistency in the percentage of female commentators taking this position both before and after democratisation; and the socio-political changes shifting male commentators' perspectives from neutral or unstated positions to, mostly, a pro-life position.<br>Full text available on publisher website: http://www.sciencedirect.com/science/article/pii/S0277539515000680
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Kirsten, Frederik Fouche. "A critical analysis of the relationship between the South African Defence Force and the South African media from 1975-83." Thesis, Rhodes University, 2016. http://hdl.handle.net/10962/d1020841.
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The main focus of this thesis is to show the nature of the relationship between the South African Defence Force and the local media from 1975-83. The thesis will analyse issues specifically relating to the nature of the relationship and show how and why they are relevant to understanding the authoritarianism of the apartheid state. The nature of the relationship will be conceptualised by way of the analogy of a marriage. The thesis will show that for the SADF the relationship was “a marriage of convenience” whereas for the media it was a “marriage of necessity”. This relationship operated within the context of a highly militarised society that has been termed a “Garrison State”. The apartheid government introduced legislation governing reporting of defence matters and the media (namely the South African Defence Act 1957 including amendments made up until 1980) that imposed legal constraints within which defence correspondents had to operate. Moreover, the MID’s secret monitoring of the local media reveals the extent to which the military distrusted the media. A sampling of the coverage of defence matters in a selection of newspapers will reveal how their editorial staffs and reporters operated in a situation where the flow of information was controlled by the military. This will also show that certain defence correspondents cultivated close relations with SADF personnel to ensure that they were kept informed. The thesis will also show how the SADF reacted to the international media exposure of Operation Savannah and Operation Reindeer and how the SADF sought to limit the damage to its reputation by clamping down on the local media. The creation of two media commissions both headed by Justice MT Steyn, set out to investigate the manner in which local media reported on security issues in an environment in which the media and the public were confronted by the “Total Strategy” discourse of the apartheid government. The working relationship between the SADF and the media encapsulated in the thesis can be described as highly complex and the use of the “marriage” analogy assists in understanding this relationship.
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Drew, Sarin Danielle. "The Decolonization of the Political Economy of New Media Institutions in Africa: A Case Study on the Pan-African Film Industry." Master's thesis, Faculty of Humanities, 2021. http://hdl.handle.net/11427/32626.
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This study critically analyses an alternative political economy framework to observe the decolonization of new media institutions in Africa. This is because "critically analysing media organisations and media processes in society have come from political economy perspectives." (Jansen, 2003, p. 90). This thesis has a specific focus on the decolonization of the film industry as a case study on new media institutions that are shifting given the fourth industrial revolution. A quantitative methodology was employed to conduct focus groups and interviews with key African film industry actors, this focus group took place at the Durban Film Mart, a Pan-African market for film and television content. The paper critiques the Marxist approach to the political economy of media. This is done to understand the extent that Western political economy frameworks, like Marxism, are relevant in analyzing ownership and media concerning racialized subjects as well as feminist and queer collectives. This paper posits that an Africa, Queer, Muslim, or Feminist political economy framework would explain the relationship between the film industry, industry players, and its audiences better than Marxist assumptions. In this instance, African Feminist, Muslim and Queer approaches to the political economy theory provide a subaltern lens. This study has the intention to investigate new ways in which the decolonization of the political economy of the new Media can create an ideological non-state apparatus or a consciousness industry as denoted by the Frankfurt School. This ideological apparatus would characterize and reflect societal discourses, outside of the nation-state, while creating a sphere for public engagement and deliberation that is equitable and ontologically sound. By ontologically sound, I ask what are the different assumptions about human nature concerning the political economy that can be deduced from a new lens into African media. The answer is that Africa collectives formed outside of class barriers display agency that explains media activity in the twenty-first century. Western ontology and epistemologies assume 4 that colonization robbed Africa of self-determination and agency. This ontological assumption is false. The focus group at the Durban International Film Festival provided the tightest fit to validate my claims that ideologically decolonizing the film industry is garnering public engagement and industry engagement. What are the solutions to the issues of the digital divide and geopolitics of difference that characterise limitations within the burgeoning film industry? This paper investigates to what extent do organic intellectuals, entrepreneurs or youth drive the need for capital and ownership in the industry given that the landscape is shifting. The study found that there is an impetus for decolonizing the industry and that alternative political economy frameworks are more appropriate in analyzing the new media landscape.
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Nylander, Ewa. "If it bleads, it leads : A study of crimereporting in the South African print media." Thesis, Örebro University, Department of Humanities, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-2515.
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<p>The purpose of the study is to examine weather the South African print media do pictures crime reporting objective. The aim is also to bring fourth if crime reporting is visualized differently in regional newspapers compared to newspapers in metropolitan areas. Two different qualitative methods have been used; in-depth interviews with South African journalists and text analyses of some of their published articles. Theories as the social responsibility ideology and ethical codes, along with theories about crime in the media context are used in the study.</p><p>The interviews show professional journalists struggling with the task to give a truthful picture of the crime situation in the country. However, crime reporting in South Africa is still covering crime committed against white people in the rich areas, even though crimes against black people in the townships are more commonly reported on to the police. The high amount of violent crime makes the approach quite sensationalistic, because of the high level of news value. The interviewed journalists’ narrative style is corresponding their expressed way of mediate crime and some tend to be more sensational in their style than others. The relationship between the media and the South African police is considered as quite bad. Especially journalists are affected a small city, because of personal relationships tend to influence the professional behaviour. This is a serious problem and it does affect how the journalists are reporting on crime.</p>
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Van, Zyl Christa Engela. ""Swartsmeer" : 'n studie oor die stereotipering van Afrika en Afrikane in die populêre media /." Link to the online version, 2008. http://hdl.handle.net/10019/924.
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Helander, Elisabet Maria Erika. "The influence of Chinese news in English on mass media in Sub-Saharan Africa: a case study of Kenyan and South African journalism and media content." HKBU Institutional Repository, 2017. https://repository.hkbu.edu.hk/etd_oa/408.
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This thesis conciders the conditions for news reporting in two post-authoritarian African nations, and places focus on Chinese media’s influence on the local journalism and media system. The question of how much influence China’s international media has in Africa, has been brought up by communication scholars, but not yet empirically studied. Based on a theoretical framework of how the structure of the media system dictates the practice of journalism, this research enquiry scrutinises the mass media coverage and framing of the news that involves Chinese engagements in Africa. The research question concerns whether China’s investment efforts in the area of media, culture and education have discernible impact on journalism and mass media content in Kenya and South Africa. The context which gives rise to the research question consists of a collection of sometimes instrumentalist literature, describing the nature and the intention of China’s expanding engagement in Africa, as well as an academic debate about what consequences the relationship has for social and political development in African countries. In such debates it has been discussed whether the Chinese commercial investments or direct aid is benefitting social justice in Africa or rather serve to widen existing inequalities. It is in this debate assumed that while Western countries have, since the end of the Cold War, promoted a democratic development model on the African continent, China is currently advertising an alternative model for development. However, there has not been any study to date, which tests this assumption. This study was conducted to gather empirical evidence for a better understanding of the scope and implications of Chinese international media and cultural exchange in Africa. The research is based on interviews with media practitioners who worked for Kenyan and South African media organisations, and content analysis of newspaper articles in the respective countries. The methodological approach forms two separate parts, which both help to answer the research question. By triangulation of the results from the two-pronged study, some significant findings have been drawn. The media practitioners in the majority display a critical view towards Chinese international media as source of information and forum for debate. The result of the content analysis indicates that any influence of China’s international media on local reporting is limited to certain publications, depending on media funding, ownership, and relation to the government.
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Ivey, Lia Ayanna Knox Liddle Becky J. "The use of media by African American women to acquire mental health knowledge." Auburn, Ala., 2006. http://repo.lib.auburn.edu/2006%20Spring/doctoral/IVEY_LIA_10.pdf.
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Wallis, R. Ewan. "Hungry for the other: representation of HIV/AIDS in the South African media." Master's thesis, University of Cape Town, 2008. http://hdl.handle.net/11427/3566.
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Bosch, Stephanie. "Forms of Affiliation: Nationalism, Pan-Africanism, and Globalism in Southern African Literary Media." Thesis, Harvard University, 2015. http://nrs.harvard.edu/urn-3:HUL.InstRepos:17465321.
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Forms of Affiliation maps new literary geographies that cut across national, postcolonial, local, and global frameworks. Focusing on fiction from the 1950s to the present-day from South Africa, Malawi, Zambia, and Zimbabwe, it demonstrates how writers from these nations have developed new genres of fiction in popular media to imagine changing modes of interconnection across space. Popular media—including newspapers, magazines, and their digital iterations—are vital literary outlets in southern Africa and often the only means for underrepresented populations to find a voice in public discourse. Crucially, many of the genres in these publications do not fit neatly into European literary categories. They also envision Africanness and blackness within a variety of overlapping spatial scales, from the township to the diaspora, thus challenging the common conception of southern African literatures as tied primarily to nationalist projects. Through the analysis and translation of hundreds of stories from publications such as African Parade, Africa!, the Malawi News, and the Chimurenga Chronic, I identify four generic categories of southern African fiction: “migrant forms,” “township tales,” “newspaper short stories,” and “literary time-machines.” Across its chapters, Forms of Affiliation shows how these genres make visible combinations of form, meaning, and geography that are obscured by traditional literary categories.<br>African and African American Studies
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Kelley, Randy B. "Operation S.A.V.E.: An African-centered church and media model for alcohol prevention." DigitalCommons@Robert W. Woodruff Library, Atlanta University Center, 1999. http://digitalcommons.auctr.edu/dissertations/DP14675.
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This final document addresses the need to empower participants to bring about social Justice in a municipal district plagued by the chemical enslavement of alcohol abuse. In addition to combatting cultural racism, a subordinate concern was the development of an African-centered media and coalition building model for alcohol prevention and intervention to counter mass media imagery associating alcohol with success, wealth, and having fun. This includes the deadly influence of renegade gangster rap artists who have popularized risk-taking behavior which has contributed to the erosion of the cultural fabric of the community and its morals and values. Social justice, personal and communal development were at the heart of my concerns. The ensuing learning experiences were framed by ethnographic, historical, sociological, biblical, psychological, theological and from a pastoral care perspective.
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Evans, Martha. "Transmitting the transition media events and post-apartheid South African national identity." Doctoral thesis, University of Cape Town, 2012. http://hdl.handle.net/11427/10475.
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Includes bibliographical references.<br>Using Dayan and Kat's theory of "media events" - those historic and powerful live broadcasts that mesmerise mass audiences - this thesis assesses the socio-political effect of live broadcasting on South Africa's transition to democracy and the effects of such broadcasts on post-apartheid nationhood. The thesis follows events chronologically and employs a three-part approach: firstly, it looks at the planning behind some of the mass televised events, secondly, it analyses the televisual content of some of the events; and thirdly it assesses public responses to events, as articulated in newspapers at the time.
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Vergeer, Johannes Willem. "A critical analysis of media discourse on the South African broadband policy." Master's thesis, University of Cape Town, 2011. http://hdl.handle.net/11427/10724.
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Broadband Internet access promises a number of socio-economic benefits to citizens of developing countries like South Africa (SA). However poor policy outcomes of Information and Communication Technology (ICT), particularly in the area of poverty alleviation are evident in SA. This study utilizes Citation Analysis and Habermasien Critical Discourse Analysis (CDA) for understanding media discourse on the SA Broadband Policy formulation process and focuses on the impact and implications of the discourse. Highlighting distortions in these discourses will enable the general public and decision makers to formulate a better informed opinion and should facilitate better understanding and decision making on the costs, need and relevance of broadband access.
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Lisa, Smyth. "Melbourne’s ‘African gang crisis’: A content analysis comparing two Melbourne media outlets." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23591.
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In this paper I argue that in a mediatized Australia, where media are increasingly constructing society and culture as a whole, racializing frames used by Melbourne newspapers The Age and Herald Sun during a two-month period in 2018 contribute to the continued ‘othering’ of the ‘highly visible’ Sudanese-Australian and Sudanese refugee communities, and the erosion of the policy, and lived reality, of multiculturalism in Australia. Building upon the existing extensive body of research about the representation of refugee groups in Australian media, I use media framing theory to inform my analysis. In order to understand what media frames the Melbourne print media constructed around the ‘African gang crisis’ in 2018 I chose to conduct a quantitative and qualitative content analysis of the types of sources used, and the quotes referenced, within the news articles. The analysis shows that ‘the media’ cannot be treated as one homogenous ‘sense-making’ group, as latent patterns of dominating source types as used by each newspaper point to specific ‘newsroom frames’ for each outlet. These ‘newsroom frames’ should be taken into account when exploring the media frames and, specifically, the role of racializing frames, in understanding the ‘othering’ of black Sudanese people in Australia in relation to the country’s ‘white majority’. Only with this understanding can we begin to dismantle the lingering impact of the country’s ‘White Australia Policy’ past and make multiculturalism the solid foundation of Australia’s future.
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Buiten, Denise. "Gender transformation and media representations : journalistic discourses in three South African newspapers." Thesis, University of Pretoria, 2009. http://hdl.handle.net/2263/24497.
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Despite apparent feminist advancements within contemporary South Africa, media representations continue to reproduce discourses that inhibit processes of gender transformation. As such, the media represents an important site of continued struggle over gendered meanings and power. While prolific research on gender and the media has been undertaken, there is still a need in South Africa to explore the ways in which media professionals themselves perceive their role in generating gendered media texts. This research therefore aimed to unpack media professionals’ perceptions of gender transformation through their work. Furthermore, given the perceived limitations of certain approaches to gender and the media in South Africa, feminist theory conceptualised as “progressive” was applied in the study towards strengthening engendered media production research. The study involved a thematic, critical discourse analysis of newspaper texts and interviews with journalists and editors from three weekly news publications. The study revealed a high level of discursive contradiction in gender representations, especially in the tabloidised newspapers. Gendered meanings were effected through different discursive devises, namely complicit, advocate and spatial discourses, which played out variously within different spaces of the newspapers. In particular, gender transformative representations of the “private” sphere lagged significantly behind those related to the “public” sphere. In addition, important negotiations over gendered meaning were being undertaken in the more “informal” newspaper spaces, such as columns and jokes pages, often neglected in news media research. The interviews further highlighted lags in feminist trajectories pertaining to the “private sphere”, with liberal-inclusionary feminist conceptions of gender transformation, focused on women’s public participation, predominating. With a few exceptions, progressive feminist perspectives, moving beyond numerical representation towards greater attention to symbolic, relational and integrated understandings of gender, were generally lacking. In addition, many participants conveyed a largely positivistic discourse of objectivity through the media. However, various discursive strategies through which social transformation values were imbibed into newspaper texts were identified, and the research highlighted potential discursive opportunities for gender transformative change. The central strategy identified was the need for the development of a progressive gender lens and the decentralisation of a liberal-inclusionary feminist paradigm within the media and broader society.<br>Thesis (DPhil)--University of Pretoria, 2009.<br>Sociology<br>unrestricted
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Sanger, Nadia. "Representations of gender,race and sexuality in selected English-medium South African magazines, 2003-2005." Thesis, University of the Western Cape, 2007. http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=gen8Srv25Nme4_4676_1257932253.
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<p>The aim of this study was to explore representations of gender, race and sexuality in a select group of South African magazines - Men's Health, FHM, Blink, True Love, Femina and Fair Lady - between 2003 and 2005. From a feminist poststructuralist perspective, it was argued that these magazines presented particular subjectives as normative<br>privileging and centerig one pole within dichotomies of gender, race and sexuality.</p>
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Oduro-Frimpong, Joseph. "Popular Media, Politics and Everyday Life in Contemporary Ghana." OpenSIUC, 2012. https://opensiuc.lib.siu.edu/dissertations/579.
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How do popular media genres reinforce or provide alternative perspectives to circulating official political discourses, as well as articulate issues of social concern? In what ways do such media offer insights into aspects of cultural practices that inform and represent matters of key significance in people's quotidian lives? This dissertation investigates these two general questions within four distinct Ghanaian popular visual media genres: popular video-films, political cartoons, death announcement posters, and vehicle inscriptions (`mottonyms'). Regarding the Ghanaian popular video-films, I examine how the films (re)present the issue of cyberfraud (`sakawa') in Ghana. I contrast the films' (re)presentation of this phenomenon vis-a-vis that of certain official pronouncements on the issue, and argue that a critical approach to the `sakawa film series' reveals a robust counter discourse to official denunciations. My investigation of political cartoons, examines some of the works of the artist Akosua in the Ghanaian newspaper, Daily Guide. Here I focus on how Akosua's works, utilizing popular cultural allusions, function as an alternative media discourse in contemporary Ghanaian sociopolitical debates. As regards the death-announcement posters, I investigate how, situated as they are within certain well-known Ghanaian cultural values and practices, including funerary caskets, these posters remediate these cultural mores in the context of rapid social change. Lastly, regarding the mottonyms, I explore, through interviews with vehicle owners, the interactions between specific life experiences that spurred them to coin these inscriptions and the cultural fabric within which they have done so. Conceptually, this dissertation draws not only from cultural anthropology and its subfields of visual culture, and religion, media and culture, but also significantly from global/international media studies and from emergent works on African cultural and media studies. The harnessing of interdisciplinary conceptual frameworks, such as phenomenological and social constructionist approaches, to interrogate Ghanaian popular visual media in this dissertation advances our current thinking in the above-mentioned fields in several ways. For example, the social constructionist (Lee-Hurwitz 1995; Morgan 2005) and phenomenological approaches (Langsdorf, 1994; Lanigan 1998) that guide the investigation of vehicle inscriptions and death-announcement posters reveal purposeful intentionality in human communication. Furthermore, this dissertation, with its focus on popular video-films, press cartoons, death-announcement posters and vehicle inscriptions concretely elucidates recent expansive theorizations of `media'. Here `media' is understood as practices of mediation (de Vries 2001; Meyer 2003; Zito 2008), and broadly conceived to transcend narrowly defined traditional mass media formats (Downing 1996). In the latter case, I advocate for global/international media scholars to begin to pay equal `field service' to popular media artifacts within the current ambit of the `practice paradigm' in global/international media studies (Postill 2010:4; Couldry 2004).
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Pichaske, Kristin. "Colour adjustment : race and representation in post-apartheid South African documentary." Doctoral thesis, University of Cape Town, 2009. http://hdl.handle.net/11427/8248.
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Includes abstract.<br>Includes bibliographical references (p. 251-267).<br>The goal of this dissertation is to examine the process of racial transformation within South Africa's documentary film industry and to assess how the nation's shifting identity is both influenced by and reflected in documentary film. Drawing examples from a diverse collection of local and international films, I have examined changes in who is making documentaries in South Africa and how, as well as the representations of race that result. In particular, I have focused on how the balance of insider vs. outsider storytelling may be shifting and to what effect. At the same time, I have qualitatively examined the representations produced by black/insider filmmakers as compared to those of white/outsider filmmakers in order to assess the impact of the filmmaker's racial status on outcomes. Finally, I have investigated ways in which the tradition of white-onblack storytelling must change in order to satisfy the political shift that has taken place in South Africa and the cultural sensitivities that have resulted.
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Moyo, Lungile. "Public relations via Twitter : an analysis of South African commercial organisations." Master's thesis, University of Cape Town, 2015. http://hdl.handle.net/11427/13768.
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Background: As more people are using mobile phones to receive and read news, Twitter has become a popular communication tool, particularly for commercial brands in South Africa. This thesis investigates twelve South African organisations’ use of Twitter. It portrays Twitter as an informational network that allows conversational communication. It seeks to identify how commercial brands in South Africa use Twitter as a public relations/communication tool. Aim and Objective: In attempt to learn whether current South African tweets among certain organisations follow Western practices of public relations, the study aims to understand and identify how commercial brands in South Africa communicate with their publics through Twitter. Revealing the content of these organisations’ tweets facilitated the fulfilment of this objective.
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Herman, Daniel David. "Begging for change: engaging with Johannesburg in post-apartheid South African film." Master's thesis, University of Cape Town, 2012. http://hdl.handle.net/11427/12316.
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Includes bibliographical references.<br>The city of Johannesburg is globally identified with issues of inequality, prejudice and transformation. This identification is reinforced by the city's representation in film, in particular those of the post-apartheid era, which tend to emphasize the city's problems. The transformative power of living in Johannesburg, in particular how this experience impacts and shifts the personalities and experiences of the city's inhabitants, is often ignored. This thesis sets out to explore and analyse the consequences of engagement with Johannesburg by exploring the impact of the city on the protagonists in four post-apartheid Johannesburg films. The films that will be analysed - Jump the Gun (1996), Hijack Stories (2000), Tsotsi (2005), and District 9 (2009) - portray life in post-apartheid Johannesburg. These films were chosen because they have narratives that illustrate character transformation through exposure to the city of Johannesburg. The decision to focus on films that depict this era is deliberate, and I have done this in order to identify a new way of living in Johannesburg that is unique to this time period. In addition, the spread of years highlights how the experience of living in Johannesburg has changed over time.
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Carelse, Aimee. "The personal is political: articulating women's citizenship through three African feminist blogs." Master's thesis, University of Cape Town, 2017. http://hdl.handle.net/11427/24893.
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Mediated public spaces both on and offline privilege the educated male elite, and thus cannot address the specific needs of women (Huyer and Sikoska, 2003:2), or their points of view. This study aimed to explore the extent to which three African feminist blogs realise the democratising potential of the blogosphere as well as the ways in which they articulate the concerns and perspectives of women whose vantage points are often silenced by mainstream discourses of citizenship. As a specifically gendered platform within a feminist public sphere, these blogs offer insight into the fluidity of the private/public dichotomy in online media spaces, and how this determines particular discourses of citizenship both on and offline. Using a qualitative-quantitative content analysis of 45 blog posts across three African feminist blogs (Adventures from the Bedrooms of African Women, Her Zimbabwe, and MsAfropolitan) during July and August 2016, this study investigated how women's engagement with feminist issues is enabled by alternative online media spaces, and in what ways blogs offer African women a relatively democratic space for sharing and discussion. Through an analysis of blog content, the study revealed that contributors deploy particular communicative strategies such as first-person narration, reflection of personal experience in relation to broader social, economic and political issues, and a confessional intimacy that altogether prioritise women's voices and personal lived realities. The topics discussed in the content of blogs cut across public and private life, testifying to a need to move away from ideological conceptualisations of public engagement that delegitimise women's participation in the public sphere. It also makes a case for the reconsideration of the terms "public" and "politics" and what counts as both in a technologically dynamic society in which marginalised groups are continuing to explore alternative avenues for communication and self-expression.
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Meiring, Rouxnette. "Framed: COP17 on South African television." Master's thesis, University of Cape Town, 2013. http://hdl.handle.net/11427/19519.
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The media have a critical role to play in informing and changing public opinion on climate change, "the defining human development issue of our generation" (United Nations Development Programme for Human Development Report, 2008, 1). Developing countries are most likely to suffer the worst effects of climate change, yet few studies exist on climate change communication in the media in developing countries and in particular in Africa. Studies on climate change communication in the media focus mostly on the print media and on developed countries, yet in Africa, more people consume their news through television or radio. So far, no study has examined television news reports of a United Nations Conference of the Parties in Africa. This study examines the way four South African television news stations (three public and one private) framed climate change news over six weeks: two weeks before, during and after the 17th United Nations Conferences of the Parties in Durban (COP17) South Africa, 2011/11/07 – 2012/01/07. Coding words were used to identify climate change stories in the main newscasts on SABC 1, 2, 3 and e.tv each day. These were transcribed and in the cases of SABC1 and 2 broadcasts translated from three indigenous languages (Afrikaans, isiXhosa and isiZulu) into English. A quantitative, descriptive statistical analysis looked at the occurrence of four primary frames in these climate change stories, using binary coding questions to identify each frame. The results in the binary coding sheets were analysed by using spreadsheets. The coding questions were also used to identify and explore secondary and additional frames, which were then illustrated in graphs. Differences in framing between public and private television were also illustrated in graphs (for example local versus foreign stories, time devoted to stories, depth of stories and occurrence of climate change stories with a human angle). Secondly, a qualitative inductive analysis of text and visual material looked at links between frames (for example the link between extreme weather conditions and human action using cause and impact visuals, as well as the link between news image and source – the framing of the politician, the activist and the scientist.) This section also looked at emotionally anchoring images of hope and guilt and the role of banners, posters and maps in climate change stories on television. Though other studies claim that coverage of the summit was "almost invisible" (Finlay 2012, 16) this study shows very high coverage on especially SABC 1 (isiXhosa and isiZulu). The following hypotheses were confirmed: the political/economic frame will dominate on all stations during COP17 but the ecological frame will be highest on at least some stations in the weeks after COP17. The ethics frame will be dominated by the secondary "Inequality/Justice" frame while the "Religion" frame will be of minimal importance. When activists set the agenda, the motivational frame will hardly feature. Climate change scepticism will receive little attention on South African television. Local (South African and African) stories will be more prominent on public television than on private television.
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Ivey, Kevin A. "Social Media and Contentious Politics| Tunisia 2010-2013." Thesis, The George Washington University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=1586659.
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<p> How do social media contribute to groups engaged in contentious politics within a domestic environment? While many have examined the influence of social media on the Arab revolutions of 2010-2011 from an international perspective, there are fewer studies examining the impact of social media within a national environment after these events. Through interviews with a group of 40 Tunisians, many of them active in contentious politics from 2010-2013, this research identifies what sources initially informed the group members of a movement as well as the sources that ultimately pushed them to become active. While information gleaned via social media certainly played a role in the decisions of many interviewees to join the movements examined in this research - unsurprising, given the high rates of internet use within the group - social media were often cited as less trustworthy than other sources and were more likely to inform the respondents of a movement's existence than to push them to act. While these findings are not unexpected, they do require that future efforts examining the role of social media in contentious politics within a country's borders differentiate how different types of sources are viewed by potential supporters and how they might contribute to mobilization in different ways. </p>
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Malherbe, Daniel. "The political use of ‘new’ media in the 2014 South African national election." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/96741.
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Thesis (MA)--Stellenbosch University, 2015.<br>AFRIKAANSE OPSOMMING: Nuwe media het ’n duidelike impak op die manier waarop moderne politieke partye
en partyleiers hulle verkiesingsveldtogte bestuur.
Hierdie studie fokus daarom op die vraag: Hoe is nuwe media tydens die 2014 Suid-
Afrikaanse nasionale verkiesing gebruik? Dit word gedoen deur konteks te gee aan
wat nuwe media behels, hoe dit in die moderne politiek gebruik word, en wat die
impak is wat nuwe media op verkiesings en verkiesingsveldtogte het. Drie
gevallestudies, die Obama-veldtog, asook die 2014 verkiesings in Indië en Brasilië,
word gebruik om spesifieke elemente oor die impak wat nuwe media op verkiesings
het, uit te wys.
Die ontleding word dan gebruik om ’n kriteria-raamwerk te skep waarteen spesifieke
Suid-Afrikaanse politieke partye se gebruik van sosiale media in die 2014 verkiesing
gemeet word, om hulle sukses al dan nie daarmee te bepaal. Die sukseskriteria maak
dit moontlik om politieke partye in ’n rangorde te plaas en punte aan hulle toe te ken.
Die punte-telling, uit ’n totaal van 50, word dan gebruik om te bepaal waarom die
partye sukses behaal het, of nie.
Nog 50 punte word toegeken op die basis van ’n subjektiewe oordeel oor
taalgebruiken aanslag asook geteikende kieserskommunikasie op nuwe media
platforms, meer spesifiek Twitter. Dit word gedoen deur insigte uit ’n studie van
relevante literatuur oor die verkiesingveldtog, Suid-Afrika se demografiese en
geografiese verskille asook om te oordeel of die partye wat in die studie bestudeer
word kommunikasie strategieë benut het om die verskillende groeperings van kiesers
te teiken.
Die studie bevind dat die spesifieke partye, gemeet teen die raamwerk vir kriteria vir
sukses, sowel as die subjektiewe opinie oor taalgebruik en aanslag in kommunikasie,
hulle sleg van hul taak gekwyt het in die 2014 nasionale verkiesing in Suid-Afrika.
Hulle het in meeste gevalle, met die DA as ’n uitsondering, nie geslaag om die nodige
digitale-platforms te vestig en om suksesvol deur die nuwe media platforms te
kommunikeer nie. Hulle het ook nie geslaag om die apatie van die Suid-Afrikaanse
jeug aan te spreek nie en daar was ’n gebrek aan geteikende en relevante
kommunikasie met spesifieke sosiale groepe. Die partye het ook nie daarin geslaag
om die kiesers wat partyloos is, of van party wil verander, ’n beter opsie te bied nie.<br>ENGLISH ABSTRACT: New media is seen as having a big impact on the way modern political parties run
their campaigns during election periods.
This paper focuses on answering the question: How was new media used in the 2014
South African national election? It does this by creating a context regarding the
understanding of what new media is, how it is used in politics, and what impact it has
on electioneering and political campaign strategies. Three case studies, the Obama
campaign and the 2014 Indian and Brazilian elections, are used to highlight how new
media has impacted on elections.
This analysis is then framed into a set of criteria for success that is used to measure
the chosen South African political parties against, to determine whether or not they
used new media well in the 2014 South African national election. A set of criteria for
success thus makes it possible to rank and assign points to each party and from those
points determine whether that party used new media well or poorly. Each party is
given a score out of 50.
The other 50 points were awarded based on a subjective view regarding the actual use
of language and focused voter communication on new media platforms, specifically
Twitter. This was done by looking at the insights garnered from the literature
regarding electoral campaigning, South Africa’s demographic and geographic
differences and seeing if the parties analysed in this study employed communication
strategies to target these voter differences.
This study found that the parties identified, when measured against the set of criteria
for success that was created and the subjective views of the way in which the parties
communicated, did not use new media well in the 2014 South African national
election. They failed in most cases, with the DA being the exception, to build the
necessary online platforms or to communicate effectively through new media
platforms. There was also too little focus on addressing voter apathy in the youth and
there was a lack of targeted communication to specific social groups. Parties also
failed to present themselves as a viable alternative to voters who did not already
identify with a party or those who were looking for an alternative party.
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Isaacs, Dane Henry. "Social representation of violence against women in the media: a South African study." Master's thesis, University of Cape Town, 2014. http://hdl.handle.net/11427/13141.
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Includes bibliographical references.<br>The South African mass media has been recognised as playing an important role in influencing individual understandings of social issues, including domestic violence against women. However, few research studies have exclusively investigated the way in which messages concerning domestic violence against women have come to emerge within the South African media. Therefore, the purpose of this qualitative study was to explore social representations of domestic violence evident in the Cape Argus, Cape Times, and Daily Voice. Braun and Clarke’s (2006) six step thematic analysis was used to identify social representations of domestic violence evident in 25 articles that reported on men’s perpetration of violence against women. The analysis suggested that the media in the Western Cape largely promoted distorted social representations of domestic violence in South Africa. For example, domestic violence was constructed as a problem of an unjust justice system, and as an uncontrollable outburst ‘provoked’ by women partners. As a result, responsibility assigned to male perpetrators for their act(s) of violence were lessened, and the possible contribution of wider-societal influences and other sectors of society undermined. Recommendations in response to the findings of the study and for future South African domestic violence research in the context of media representations are discussed.
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Johnson-Whitt, Eugenia. "A Study of Urban African American Students' Conceptions of School and Media Science." University of Akron / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=akron1334019557.
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Mwaniki, Munene F. "Media Constructions of African Athletes: A Sampling of Olajuwon, Loroupe, Okoye, and Hali." Miami University / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=miami1220037738.
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Mwaniki, Munene Franjo. "Media constructions of African athletes a sampling of Olajuwon, Loroupe, Okoye, and Hali /." Oxford, Ohio : Miami University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=miami1220037738.
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Mendelsohn, Kim. "If it bleeds, it leads? American media coverage of the African AIDS epidemic /." CONNECT TO ELECTRONIC THESIS, 2008. http://hdl.handle.net/1961/5952.
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Grant, Carolyn. "Influence of Media Messages on Obesity and Health Perceptions Among African American Women." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3226.
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African American women have the highest prevalence of overweight and obesity in the United States, thus increasing their risks for chronic diseases. Their understanding of their health status and response to it could be triggered by messages in the media, yet few researchers have examined this topic with African American women. The purpose of this phenomenological study was to explore how advertisement and editorial content in media contributed to perceptions African American women have about overweight and obesity. Following the theoretical foundation of the social cognitive theory, the research questions explored what messages study participants encountered and which messages prompted behavior changes. Ten African American females age 25 and older were recruited and interviewed about their understanding of overweight and obesity, chronic disease risks, and self-efficacy. Codes and themes about obesity, health risks, physical activity, eating, and body image were extracted line by line from interview transcripts. Six themes emerged: obesity as viewed by participants, perceptions of health risks, impact of media messages, perceptions of body image, encouragement from media, and steps to improve personal health. These results indicated that media messages are factors in the development of the views African American women have about being overweight or obese and motivated them to adopt health improving behaviors. Messages in the media can contribute to shifting the imbalance of overweight and obesity among African American women. Additionally, the results can inspire public health officials, health communication researchers and media professionals to develop and disseminate informative health related messages.