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Relevant bibliographies by topics / Afrikaans periodicals – South Africa – Marketing

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Academic literature on the topic 'Afrikaans periodicals – South Africa – Marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 3 February 2022

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Journal articles on the topic "Afrikaans periodicals – South Africa – Marketing"

1

Strümpfer, D. J. W. "An Overview of Jenkins Activity Survey Data in South Africa." South African Journal of Psychology 23, no. 3 (1993): 134–44. http://dx.doi.org/10.1177/008124639302300305.

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Jenkins Activity Survey (JAS) data on samples of executives are reviewed first, followed by data on non-executive samples. A strong possibility exists of an unusually high incidence of the Type A behaviour pattern, as measured by the JAS Type A scale, among white managers in business and industries characterized by a strong marketing orientation and in occupations characterized by fast, personalized feedback on performance. Afrikaans speakers tended to obtain higher mean Type A scores than English speakers, in some cases significantly so. Patterns of scores on the Factor S, J and H scales sugg

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Dissertations / Theses on the topic "Afrikaans periodicals – South Africa – Marketing"

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Nanny, Pia. "Vooruitsigte van die Afrikaanse tydskrifmark : die lewenskragtigheid van Afrikaans, en hoe dit manifesteer in die lewenskragtigheid van Afrikaanse tydskrifte oor die korttermyn." Thesis, Stellenbosch : Stellenbosch University, 2007. http://hdl.handle.net/10019.1/20883.

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Assignment (MPhil)--University of Stellenbosch, 2007.<br>ENGLISH ABSTRACT: After South Africa’s transition to democracy in 1994, many Afrikaans-speaking people were worried that their language might not survive, especially in a country where English became the accepted lingua franca. However, since 1999 a large number of Afrikaans magazines have entered the market. Publishers and marketers have realized the magazine-reading Afrikaans market is affluent and willing to use their spending power to read their language. Contrary to Afrikaans, the other indigenous languages have not proven themselv

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2

Le, Roux Frieda E. "n Mediabestuursondersoek na die samestelling en vergelykbaarheid van die Suid-Afrikaanse argitektuurtydskrifte, South African architect en Architect and builder." Thesis, Stellenbosch : Stellenbosch University, 2002. http://hdl.handle.net/10019.1/52960.

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Thesis(MPhil)--University of Stellenbosch, 2002.<br>ENGLISH ABSTRACT: At the end of the previous century the magazine market has established itself as 'n highly specialised field with publications focussing on increasingly smaller and specialised niche groups. The South African market is a good reflection of this with a wide variety of magazines available, each with its own unique readers. However it appears as if architectural reporting fills a very small part of this market. Taking a look at the important role architecture - the built environment - plays in daily life, the question oc

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3

Roux, Alida. "Relationship marketing strategies employed by the Afrikaans daily newspapers in the media 24 group focusing on customer service." Thesis, Bloemfontein : Central University of Technology, Free State, 2006. http://hdl.handle.net/11462/84.

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4

Mattheyse, Mary (Mary Elizabeth). "An analysis of health reporting in three South African women's magazines: Fairlady, Sarie and True Love." Thesis, Stellenbosch : Stellenbosch University, 2006. http://hdl.handle.net/10019.1/17456.

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Assignment (MPhil)--University of Stellenbosch, 2006.<br>ENGLISH ABSTRACT: Health reporting in South African women’s magazines has not previously been assessed. Therefore, a content analysis of health reporting in three South African monthly women’s magazines, Sarie (S), Fairlady (F), and True Love (T), was carried out from February 2005–January 2006. Total coverage of health issues was analysed, as well as coverage of 11 specific aspects of health, namely: sexual and reproductive (‘Sexual’), men’s, women’s, cardiac (‘Heart’), spiritual ‘Spirit’), mental and emotional (‘Mental’), diet and nutr

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5

Moolman, Anna Magdelena. "Landboutydskrifte as kultuurhistoriese bron : 'n studie van 'Die Landbouweekblad' en die 'Farmer's Weekly' (1945-1961) aan die hand van 'n aantal geselekteerde kultuuraspekte." Thesis, Stellenbosch : Stellenbosch University, 1990. http://hdl.handle.net/10019.1/67304.

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Thesis (MA) -- Stellenbosch University, 1990.<br>ENGLISH ABSTRACT: The two well-known South African agricultural journals The Farmers Weekly and the Landbouweekblad are important sources for the cultural historian. In this thesis attention is paid to a few selected aspects of post-war culture in South Africa. The period covered stretches from 1945 to 1961. In Section A an introductory background is given, concerning the cultural historian's use of agricultural journals, as well as the epoch as frame within which the information should be interpreted. Chapter 1 concentrates on journalis

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