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Dissertations / Theses on the topic 'Agricultural Communication'

Author: Grafiati

Published: 4 June 2021

Last updated: 18 February 2022

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1

Foor, Ryan M. "Job Satisfaction of Agricultural Communication, Agricultural Leadership, Agricultural Teacher Education, and Extension Education Faculty." The Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=osu1235501317.

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2

Masambuka, Fallys. "Agricultural communication: Whose voices, for who and for what? A case study of Malawian agricultural communication programs." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1555398450368817.

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3

Amaral, Luiz Fernando do. "ICT and agricultural development: the impacts of information and communication-technology on agriculture." Universidade de São Paulo, 2017. http://www.teses.usp.br/teses/disponiveis/101/101131/tde-04072017-113450/.

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Within a context of continuous population and economic growth, the future projections for agricultural products\' demand is impressive. At the same time, agriculture already exercises significant pressure on natural resources. As a consequence, the world needs to produce higher agricultural volumes while limiting agriculture\'s impacts on the environment. This thesis evaluates whether empirical indications exist that demonstrate how Information and Communication Technology (ICT) infrastructure development and usage could impact the sustainable development of agriculture. Drawing from the empirical literature on infrastructure\'s impacts on development, two statistical models are created. The first analyses impacts of Internet and mobile usage on cereal yields at a country level using Fixed Effects Panel Regression for 212 countries in five 5-year periods, from 1990 to 2014. The second uses a Propensity Score Matching Model to evaluate how the installation of 3G technology during the period between 2005 and 2009 in Brazilian municipalities located in the Amazon region affected deforestation. Based on the methodology and datasets used, results indicate that the growth of Internet users could have a positive impact on cereal productivity in a country. Results for mobile device users are inconclusive. Finally the second models indicate that municipalities in which 3G technology was installed had lower deforestation rates than similar municipalities lacking 3G technology.
Em um contexto de crescimento populacional e econômico, as projeções de demanda para produtos agrícolas no futuro são expressivas. Ao mesmo tempo, a agricultura já exerce pressão significativa nos recursos naturais do planeta. Como consequência, é preciso obter maior oferta de produtos e, ao mesmo tempo, limitar o impacto ambiental da atividade agrícola. Essa tese avalia o papel da infraestrutura e uso de Tecnologia da Informação e Comunicação (TIC) no desenvolvimento sustentável da agricultura. Baseando-se na literatura empírica sobre impacto de infraestrutura no desenvolvimento, dois modelos estatísticos foram criados. O primeiro analisa os impactos do uso de internet e telefones celulares na produtividade de cereais utilizando uma regressão em painel de efeitos fixos para 212 países no período entre 1990 e 2014. O segundo utiliza um modelo Propensity Score Matching para avaliar o impacto da instalação de tecnologia 3G no desmatamento de municipios localizados na região da Amazônia Legal brasileira. De acordo com a metodologia e dados utilizados, os resultados indicam que um crescimento no uso da internet pode positivamente impactar a produtividade de cereais em um país. Para o caso do uso de telefones celulares os resultados são inconclusivos. Finalmente, de acordo com o modelo, há indicações de que municipios que receberam a tecnologia 3G no período estudado tiveram taxas de desmatamento reduzidas quando comparadas a municipios similares que não receberam a tecnologia.

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4

Morrison, Leigha C. "The Exploration of Social Media as a Media Relations Tool For Agricultural Organizations." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1424880649.

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5

Deaton, Brady James. "The influence of communications infrastructure on agricultural growth /." This resource online, 1993. http://scholar.lib.vt.edu/theses/available/etd-12052009-020226/.

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6

Weing, Stacie. "PERCEPTIONS OF THE PORK INDUSTRY AND AGRICULTURE PRACTICES RELATED TO AGRICULTURAL CRISIS COMMUNICATION AND MEDIA USE." The Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1298482572.

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7

Thompson, Hannah Maria. "An Assessment Of Crisis Preparedness In Ohio Dairy Companies." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1353337817.

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8

Lawson, Cara Raeschelle. "Fracking frames: A framing analysis and comparative study of hydraulic fracturing coverage in American newspapers." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1397153132.

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9

Beam, Brooke W. "Agricultural Brand Placement in Film." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1396823381.

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10

Vozzo, Rosa Elena. "Intercultural communication needs of Mississippi agricultural students, employers, and Hispanic workers." Diss., Mississippi State : Mississippi State University, 2006. http://library.msstate.edu/etd/show.asp?etd=etd-06162006-132840.

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11

Mullett, Marissa Anne Berry. "Strengthening Agricultural Communication Curriculum: Perceptions and Recommendations of Industry Professionals." Connect to resource, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1209571109.

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12

Gebre-Selassie, Samuel. "The development of integrated management information systems for agricultural extension institutions of developing countries : the case of Oromia Agricultural Development Bureau of Ethiopia /." Aachen : Shaker, 2001. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009323076&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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13

Wargo, Karen Lynn. "Professional agricultural communicators' views of selected academic programs and their graduates." Connect to resource, 1993. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1142014478.

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Thesis (M.S.)--Ohio State University, 1993.
Advisor: Curtis E. Paulson, Dept. of Agricultural Education. Includes bibliographical references (leaves 138-141). Available online via OhioLINK's ETD Center

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14

Deaton, Brady J. "The influence of communications infrastructure on agricultural growth." Thesis, Virginia Tech, 1993. http://hdl.handle.net/10919/46149.

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15

Buckle, Dorothea Maria. "Media and communication influences on farmers' views of water conservation in the Garden Route, South Africa." Thesis, Nelson Mandela Metropolitan University, 2016. http://hdl.handle.net/10948/9109.

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The Garden Route is situated between a mountain range and the ocean, both within close proximity. These geographic considerations make the farmers in the area vulnerable to extreme weather events, especially droughts and floods, which have been experienced in recent years. Agriculture in the area is predominantly focused on dairy and vegetables, which require intensive irrigation practices. It is this water demand that inspired adaptations to counteract the risks of extreme weather and dwindling water sources. These adaptations and behaviours were investigated to determine the underlying perceptions and influences. The research aimed to understand the way environmental knowledge would disseminate through the use of the Diffusion of Innovation theory, whilst determining the ecological worldviews of the participants through the use of the New Ecological Paradigm (NEP) scale. Both of these theories proved effective in researching the ecological perceptions of and various influences on the participants, with a few minor drawbacks. The data analysis investigated the research questions with a three-pronged approach. Interpersonal interviews and media content analysis of the local and agricultural media in the area was followed by analysing the two sets of findings, in order to find overlaps and relationships between the factors explored. The interviews were designed as semi-structured to allow for themes to emerge and were conducted mainly within the diary and beef industries, consisting of 24 participants. The media content analysis incorporated a niche agricultural magazine (32 articles) as well as the local newspaper (74 articles). The articles were coded for themes to allow for comparison between the two, and to provide an overall understanding of the media coverage. The use of the interviews and media content analysis concurrently, made it possible to determine the farmers’ perceptions of water conservation and the possible influences on these. By exploring this, the research endeavours to understand the dynamics between the farmers’ use of media and interpersonal networks and their water conservation practices. The farmers’ perceptions appeared to be predominantly shaped by agricultural media and interpersonal communities. The NEP scale responses exposed the clash between economic and environmental considerations. The farmers were acutely aware of their ecological impact and were employing various measures to counteract it. However, these were heavily dependent on their financial situation. This is in contrast to the NEP scale’s measuring of NEP statements contrasted with Dominant Social Paradigm (DSP) statements to determine ecological attitudes. These findings confirm previous research and demonstrate that modern farmers are more likely to adopt conservation practices than their traditional counterparts, if it helps achieve their economic, social and environmental goals. The importance of the historical context of South Africa’s water issues emerged, with the past and future proposed changes to water regulation and legislation affecting farmers’ perceptions. The move from agriculturally privileged water legislation to equitable distribution is affecting the farmers negatively, causing distrust towards the government. The research was successful in achieving an understanding of the effect of the mass media and interpersonal communication influences on the farmers’ perceptions of water conservation.

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16

Mumuni, Eliasu. "Developing a framework for transdisciplinary communication in multifaceted agricultural research organisations." Thesis, University of Nottingham, 2018. http://eprints.nottingham.ac.uk/49066/.

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Agriculture represents a class or expression of complexity which researchers need to look at because of its immense contribution to rural development and poverty reduction. Scientists and researchers per their disciplinary training and specialisations differ in wider perspectives and methodologies. In addition to the compartment functioning processes of organisations, fluid interaction and collaboration of actors are further limited. This study examines how actors in Crops for the Future (CFF) interacted formally and informally as a complex agricultural research organisation to address the transdisciplinary communication challenges it faces. Using ethnographic methods with participant observation, interviews and official document reviews, the study revealed that, the structuring of CFF into themes and programmes was intended to network and work in their areas of disciplines. The study revealed that internal policies of CFF such as the research value chain (RVC), the doctoral support programmes (DTP) and flagship projects aim to improve research collaboration and as a research strategy, tend to support working together effectively. However, it further revealed that, though actors collaborate and network across different knowledge communities, elements of personal interest and power appear to play a significant role in that drive. Raising questions of communication and reporting process, revealed a mixed form of vertical and horizontal hierarchies, supported by a project and functional structures of management in CFF. The informal practices of actors in CFF (social networking, friendship, interactions etc.) tend to strongly support and enhance the formal structures and policies (programmes, themes, reporting and management structure etc.).

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17

Zakariah, Adam Tanko. "Assessing the potential of local radio for agricultural communication in Ghana." Thesis, University of Leicester, 2008. http://hdl.handle.net/2381/30574.

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This study investigated the potential of local radio as a source of agricultural communication in Ghana. The main thrust of the research was to investigate the levels of unaided recall and comprehension of agricultural radio messages among rural farmers. Eight experiments were conducted in eight rural communities. In all, 252 farmers were used as subjects for the experiments. The experiments investigated the effects of specific production and audience factors on unaided recall and message understanding. The survey involved the use of questionnaires to gather data through interviews with 365 farmers. Survey methodology was used to profile rural radio listeners in Ghana; and to glean insights into the sources of general and agricultural news for rural farmers, the farmers' radio listening behaviours, radio programme format preferences, and their levels of adoption of radio agricultural messages. Unaided recall and comprehension of broadcast news were found to be generally low. Two programming variables --- recaps of news items and repeat broadcasts --- demonstrated significant impact on farmers' recall and comprehension of radio agricultural messages. Item duration was found to be very potent in influencing memory recall. Younger farmers recorded significantly higher unaided recall and comprehension scores than older farmers; and farmers with higher education performed better in free recall and comprehension of broadcast messages than those with lower levels of education. The study found that radio is the most popular source of general and agricultural news to farmers. The farmers relied mostly on radio, extension agents and interpersonal communication for agricultural information. While the farmers reported that the extension agent was the most credible among all the sources of agricultural communication, they rated radio as the most reliable.

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18

Isaya, Elizabeth Lucas. "Sources of Agricultural Information for Women Farmers in Hai and Kilosa Districts, Tanzania." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1420647091.

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19

Aue, Kelly Elizabeth. "An application of the Hayakawa-Lowry News Bias Categories to identify news bias when reporting on a contemporary agricultural issue in Ohio." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1354720930.

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20

Ejembi, Edward Agbo. "Graphic communication in development programmes : models for communicators." Thesis, University of Reading, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.284067.

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21

Caldwell, Cassandra Denise. "Identification of strategic communication competencies for county extension educators a Delphi study /." Columbus, Ohio : Ohio State University, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1133289155.

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22

Roberts, Eryl Haf. "Rural development by extension and indigenous communication systems in Nepal." Thesis, Loughborough University, 1997. https://dspace.lboro.ac.uk/2134/27623.

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The Mid-Hills of Nepal is an area characterised by its subsistence agriculture, isolation, limited extension services, poor transport and communication networks and farming communities which are identified according to their caste or ethnicity. Rural development in this area places emphasis on agricultural intensification with formal research being conducted. Research innovations are formally transferred by the research-extension-farmer information transfer mechanism.

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23

Stohlmann, Lauren K. "Application of Virtual Field Trips to Increase Agricultural Literacy of Youth: A Case Study of Agricultural Advocacy Organizations’ Implementation of Virtual Field Trips." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1555660967142699.

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24

Uwannah, Chukwuemeka Emmanuel. "Communication linkage patterns in the agricultural research and extension systems in Nigeria." Thesis, University of Reading, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.298664.

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25

Hopkins, Sarah. "Arizona Extension Agents' Use of Communication Technologies." Thesis, The University of Arizona, 2013. http://hdl.handle.net/10150/292699.

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Arizona Cooperative Extension strives to address community issues and needs through a research based educational process. The specific foci of the Extension agent gradually changed over time. Today's Arizona Extension agents should have good communication skills as they work to identify community resources, form community partnerships, and develop educational materials, among other things. The study sought to describe how Arizona Extension agents utilize nine communication technologies: cell phones, Smartphones, tablet computers, wikis, blogs, podcasts, YouTube, Facebook, and Twitter. Greater than half of the participants utilized each mobile device included in the study (cell phones, Smartphones, and tablet computers). Facebook was a widely used social media tool. The researcher suggests that funding and professional development may play key roles in Arizona Extension agent technology adoption. Communication technology use should be considered within Cooperative Extension work in order to help agents better serve the clientele.

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26

Khatoonabadi, Ahmad. "Systemic communication and performance : a humanist learning approach to agricultural extension and rural development /." View thesis, 1994. http://library.uws.edu.au/adt-NUWS/public/adt-NUWS20060509.105028/index.html.

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Thesis (Ph.D.) -- University of Western Sydney, Hawkesbury,1994. Thesis (Ph.D.) -- University of Western Sydney, Nepean,1994.
A thesis submitted to the School of Agriculture and Rural Development, University of Western Sydney, Hawkesbury, and The Faculty of Visual and Performing Arts, University of Western Sydney Nepean, in part fulfilment of the requirements for the Degree of Doctor of Philosophy. Includes bibliography - leaves 310 - 328 and appendices.

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27

Munro, Jean. "Development communication, the appropriateness and effectiveness of theatre as an agricultural extension tool." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp01/MQ35916.pdf.

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28

Specht, Annie. "Cultivating the farm bill the effect of print media communication on agricultural legislation /." Connect to resource, 2008. http://hdl.handle.net/1811/32131.

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29

Beam, Brooke W. "Lights, Cameras, and Agricultural Documentaries: Understanding viewers’ interpretation of source credibility in food documentary films." The Ohio State University, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=osu1500448684766755.

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30

Khatoonabadi, Ahmad, of Western Sydney Hawkesbury University, Faculty of Environmental Management and Agriculture, and School of Agriculture and Rural Development. "Systemic communication and performance : a humanist learning approach to agricultural extension and rural development." THESIS_FEMA_ARD_Khatoonabadi_A.xml, 1994. http://handle.uws.edu.au:8081/1959.7/641.

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This study posits a model of 'rural extension' which begins from humans, not from technology or information. The model has been used to facilitate community development at the village level. The research illustrates the potential of drama and participative forms of theatre as empowering 'action' learning/researching tools to reach people in rural communities, and as a means of involving those communities in creativity and learning about themselves and their environment collaboratively. The writer seeks to integrate participatory approaches with community development and human inquiry, humanistic approaches to education, experiential learning theories, and drama education theories and methods. The central questions which this research addresses are : 1/. What are the functions and the methods of participative theatre (as systemic communication) in the process of social change and development? and 2/. How can these participative forms of theatre elicit whole aspects of local knowledge, that is, tacit/explicit knowledge, facilitate learning and foster critical thinking through grass-roots participation? The ideas were formulated and tested through intensive field experiences with Iranian nomads, Iranian farmers, immigrant farmers in NSW, Australia, and within a number of workshops with different groups of students at Hawkesbury. This includes a critique of rural development in Iran, examinations of rural extension from a critical perspective, drama and theatre as process, learning and conscientization, personal construct psychology, systems thinking, learning through metaphor, action theory, Boal's participative forum theatre theory, and action research. Finally, the study explores drama as a form of systemic communication (that is, dialogue through a number of group activity techniques)
Doctor of Philosophy (PhD)

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31

Roberts, Owen. "Integrated agricultural communication at the University of Guelph, an innovative approach to skill development." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2001. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/MQ58373.pdf.

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32

Neehouse, Lisa Michelle. "Mass communication delivery methods used and possessed by extension agents in West Virginia." Morgantown, W. Va. : [West Virginia University Libraries], 2005. https://etd.wvu.edu/etd/controller.jsp?moduleName=documentdata&jsp%5FetdId=3923.

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Thesis (M.S.)--West Virginia University, 2005.
Title from document title page. Document formatted into pages; contains viii, 127 p. Vita. Includes abstract. Includes bibliographical references (p. 86-89).

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33

Swendson, Lana Ann. "Strategically addressing the needs of agricultural producers in times of financial and legal distress." Thesis, Kansas State University, 2013. http://hdl.handle.net/2097/16933.

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Master of Science
Department of Communications and Agricultural Education
Lauri M. Baker
The purpose of this study was to identify the needs of Kansas' agricultural producers in relation to financial and legal matters at a local level. The following research questions guided this study: 1) what services, identified by local producers, are needed in communities across Kansas to assist producers in times of financial and legal distress; 2) what are the perceptions among producers of the Kansas Agricultural Mediation Services (KAMS); 3) what brand attributes, names, and taglines would appeal to producers for an organization addressing their financial and legal distress; 4) how can organizations effectively market financial and legal services to producers? A qualitative study design was used in order to assess the research questions. Six focus groups were performed throughout the state in three different geographic locations. Participants were selected using purposive sampling in order to have one group of people familiar with the organization (KAMS) currently helping producers with their legal and financial issues and one unfamiliar group in each location. Grunig’s excellence in public relations model served as the conceptual framework for this study. Results of this study concluded that rural Kansas’ communities see a need for service organizations similar to KAMS. Participants value assistance with family farm transition planning as well as financial assistance. Participants saw marketing and promotion of the current services offered just as critical as having the services themselves. Participants felt these services should be marketed through two-way communication channels, such as social media, an organizational representative for face-to-face interaction, and collaboration with extension. Additionally, participants voiced strong opinions about various brand attributes.

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34

Holland, Dean. "Empowerment through agricultural education : how science gets in the way : the case of farmer field schools, the Philippines." Thesis, University of Reading, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.270313.

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35

Garnett, Juneann. "Bridging the Gap between Agricultural Innovations and Implementation: The way Forward for Guyana." Ohio University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1429807458.

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36

Krajewski, Joanna Marie Thrift. "Media, influence, and agriculture: understanding the clashing communication about Iowa’s water quality crisis." Diss., University of Iowa, 2017. https://ir.uiowa.edu/etd/5794.

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In Iowa, the state with the largest percent of its land used for agriculture (90 percent) in the nation, compromised water quality is a chief concern among experts. The primary problem is related to the negative environmental impacts caused by nutrient runoff from fields. Although several innovative land-management practices have demonstrated nutrient reduction potential and other soil health related benefits, the practices are not widely utilized on Iowa farm fields. Thus, water quality is at the center of a contentious debate in the state and many farmers are receiving contradictory advice depending on the source of the information. Media and interpersonal communication channels play a primary role in disseminating environmental risk information to the public and farmers (Katz & Lazarfeld, 1955; Rogers, 2010). However, little is known about the way contradictory risk information may shape farmer’s conceptualizations of the water problems in Iowa. Correspondingly, little is known regarding the individuals who are most influential to farmer’s behaviors related to these water issues. To address the potential communication process problems resulting from the clashing ideologies related to the environment and agriculture, this study seeks to investigate the flow of information and networks of influence within the agricultural community in Eastern Iowa. Three studies are conducted to address media, interpersonal, and risk communication components at play in this context. Because mass media are a key source of risk information for the public (McCallum, Hammond, & Covello, 1991; Morton & Duck, 2001; Ho et al., 2013) the first study consists of a thematic textual analysis of online news articles about Iowa’s water quality. A total of 305 articles, published by the Des Moines Register (DMR), Iowa Farmer Today (IFT), and the Farm Bureau Spokesman (FBS), are examined. Themes related to key narratives about Iowa’s water quality problems and the way risks and uncertainty are conveyed in the articles is also investigated. A combination of qualitative and quantitative data was collected to document the types of organizations and key spokespeople used as informational sources in the articles. Findings demonstrate that some messages simultaneously place the blame for causing and the responsibility for solving the problem on the farmers; while others suggest that nutrient excesses are not anthropogenic, are natural, expected, weather dependent, and uncontrollable. Based on the media sources themselves, and the organizations and individuals cited in the articles, this distinction reflects a preeminent pro-agriculture versus pro-environment ideological divide in Iowa. The second study examines farmers’ perspectives on the nutrient issues in Iowa, including their risk perceptions, and preferred sources of information on water quality, both mediated and interpersonal. The study utilizes intercept interviews conducted over a two-month period between July and September 2016 in Middle and Easter Iowa. Analysis of risk perceptions, uncertainty levels, and current mitigation practices revealed a pattern of lower environmental risk perceptions associated with adoption of fewer nutrient reducing practices, and greater uncertainty regarding current nutrient levels. The third and final study built upon data from the previous study and involved in-depth interviews with the individuals who were identified as influential to farmer’s water related land management practices. Definitions of influencers from the level of the individual (i.e., self-identification as an influential), community (i.e., identification of an influential by other farmers), and media narratives (i.e., identification of an influential in an article or media source), in addition to definitions of influentials from previous literature were compared. Findings revealed that influence is highly related to employment position and opportunity to communicate with multiple, various farmers. Personal motivation for engaging in persuasive communication efforts with farmers was revealed as an important factor which may help strengthen theoretical conceptualizations of influential individuals within social networks. This project is a study of environmental communication products, processes, and effects and sought to disentangle the relationships between the risk representation and perception, and influence within agricultural network information flow—an area of research currently lacking. Results help extend scholarship in these areas and illuminate the differing conceptualizations of these variables by mainstream media, agricultural industry media, influential individuals, and agricultural producers themselves. This improved understanding paves the way for subsequent research and intervention efforts to communicate more productively with farmers. The effects of such efforts could help redirect negativity and blame away from farmers, and towards a more productive and holistic approach to solving Iowa’s water quality problems.

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37

Kamara, Isatu S. "Rural women and their access to useful information : communication networks in selected villages in Moyamba district, south Sierra Leone." Thesis, University of Reading, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.368661.

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38

Boswell, Marsha. "Determining effective communication strategies for Kansas wheat producers to improve willingness to pay for services." Thesis, Manhattan, Kan. : Kansas State University, 2008. http://hdl.handle.net/2097/810.

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39

Mokwatlo, Annah Mmannana. "A usability study of printed pamphlets of the Agricultural Research Council (ARC) in the rural community of G-Matlala." Pretoria : [s.n.], 2007. http://upetd.up.ac.za/thesis/available/etd-05162008-132904.

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40

Asplund, Therese. "Climate change frames and frame formation : An analysis of climate change communication in the Swedish agricultural sector." Doctoral thesis, Linköpings universitet, Tema vatten i natur och samhälle, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-105997.

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While previous research into understandings of climate change has usually examined general public perceptions and mainstream media representations, this thesis offers an audience-specific departure point by analysing climate change frames and frame formation in Swedish agriculture. The empirical material consists of Swedish farm magazines’ reporting on climate change, as well as eight focus group discussions among Swedish farmers on the topic of climate change and climate change information. The analysis demonstrates that while Swedish farm magazines frame climate change in terms of conflict, scientific uncertainty, and economic burden, farmers in the focus groups tended to concentrate on whether climate change was a natural or human-induced phenomenon, and viewed climate change communication as an issue of credibility. It was found that farm magazines use metaphorical representations of war and games to form the overall frames of climate change. In contrast, the farmers’ frames of natural versus human-induced climate change were formed primarily using experience-based and non-experience-based arguments, both supported with analogies, distinctions, keywords, metaphors, and prototypical examples. Furthermore, discussions of what constitutes credible climate information centred on conflict-versus consensus-oriented frames of climate change communication along with different views of the extent to which knowledge of climate change is and should be practically or analytically based. This analysis of climate change communication in the Swedish agricultural sector proposes that the sense-making processes of climate change are complex, involving associative thinking and experience-based knowledge that form interpretations of climate change and climate change information.
Den här avhandlingen studerar uppfattningar om klimatförändringar och bidrar med sin målgruppsorienterade utgångspunkt till tidigare forskning kring hur klimatförändringar kan förstås och uppfattas. Avhandlingen studerar klimatkommunikation inom den svenska lantbrukssektorn genom analyser av 10 års klimatrapportering i tidningarna ATL samt Land Lantbruk, samt åtta fokusgruppsdiskussioner med svenska lantbrukare. Analysen visar att medan svensk lantbruksmedia ramade in klimatförändringar som en fråga om konflikter, vetenskaplig osäkerhet och ekonomisk börda, rörde lantbrukarnas diskussioner om klimatförändringar (i) dess orsaker; naturliga eller antropogena, (ii) olika faktorer som påverkar huruvida klimatinformation anses trovärdig. Därtill visar avhandlingen att lantbrukstidningar använde krigs- och spelmetaforer för att gestalta klimatförändringar medan lantbrukarna formade klimatinramningar genom analogier, distinktioner, nyckelord, metaforer och prototypiska exempel. Tillsammans med lantbrukarnas upplevda erfarenheter bildade dessa kommunikativa verktyg olika gestaltningar av klimatförändringar. Lantbrukarna visade på olika uppfattningar kring trovärdighet och klimatinformation. Vanligen efterfrågades ett informationslandskap karaktäriserat av en mångfald av perspektiv. Återkommande i materialet var också uppfattningen att kunskap om klimatförändringar borde vara praktiskt baserad snarare än teoretisk hållen för att öka i trovärdighet. Denna avhandling kring klimatkommunikation inom den svenska lantbrukssektorn pekar på komplexiteten i tolkningsprocesser och visar att associativt tänkande och erfarenhetsbaserad kunskap tillsammans utgör grunden för hur klimatförändringar och klimatinformation uppfattas.

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Muhammad, Sher. "An effective communication model for the acceptance of new agricultural technology by farmers in the Punjab, Pakistan." Thesis, University of Reading, 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.384914.

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Catchings, Christa Leigh. "Relationship of organizational communication methods and leaders' perceptions of the 2002 Farm Bill: a study of selected commodity-specific, general agricultural, and natural resources organizations." Texas A&M University, 2004. http://hdl.handle.net/1969.1/2693.

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The purpose of this study was to determine perceptions of organizational communication methods used by selected commodity-specific, general agricultural and, conservation or natural resources organizations to disseminate information about the Farm Security and Rural Investment (FSRI) Act of 2002 within their organizations. A secondary purpose was to evaluate if preferred organizational communication methods related to organization leaders?? perceptions of the FSRI Act of 2002. Previous studies have assessed organizational communication methods and members?? perceptions, but little research has been completed on the combination of these variables. The instrument used in this study was derived from modified versions of Sulak??s (2000) 1996 Farm Bill survey, a similar instrument by Catchings and Wingenbach (2003), and Franklin??s (1975) organizational communication survey. The target population (N=300) was all selected Texas organizations?? board members. The accessible population (n=160) were selected Texas organizations (commodity-specific, general agriculture, and conservation or natural resources) board members. There were 70 respondents with a response rate of 44%. iv The respondents from this study were mostly board members from a commodity-specific organization and were 46 to 55 years old. They had attended college or completed an undergraduate degree, were raised on a rural farm or ranch, and currently live on rural farm or ranch. The respondents from selected Texas organizations indicated that they had some knowledge about 17 of the 18 primary issues or programs in the 2002 Farm Bill. Selected Texas organizations board members strongly agreed that their respective organizations wanted to meet their primary objectives and information about important events or situations were shared within their organizations. The respondents strongly agreed with the statement ??farm organization coalitions were essential for enacting the 2002 Farm Bill,?? and ??farm organizations strongly influenced the 2002 Farm Bill.?? This study summated and correlated the perceptions of organizational communication methods and perceptions of influencers affecting the outcome of the 2002 Farm Bill. Through that correlation, this study can conclude there was a moderately significant and positive relationship between perceived organizational communication methods and perceived levels of influencers affecting the outcome of the 2002 Farm Bill.

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Tehrani, Mo. "How Organizational Communication Shaped the Hearst Ranch Conservation Easement." DigitalCommons@CalPoly, 2016. https://digitalcommons.calpoly.edu/theses/1587.

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The purpose of this study was to show how organizations involved with the Hearst Ranch Conservation Easement negotiations might have used the feedback loop characteristic of two-way Symmetrical communication theory to reach consensus on the Hearst Ranch Conservation Agreement. Conservation easements are complex situations and each has separate and distinct goals, constraints, compromises, funding mechanisms, and public values. This study analyzed public documents from seven different organizations that provided input in the public consultations regarding the Hearst Ranch Conservation Easement, which completed in 2005. This study concluded that one of the communication methods adopted during the Hearst Ranch Conservation Negotiation was Hunt and Grunig’s two-way symmetrical communication theory.

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Woolpert, Melissa Elizabeth. "Management Practices and Communication Strategies to Improve Milk Fat and Protein Content on Dairy Farms." ScholarWorks @ UVM, 2016. http://scholarworks.uvm.edu/graddis/594.

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Dairy farmers in the Northeastern Unites States are paid based on the amount of fat and protein in their cows' milk, and improving fat and protein production is linked with improved financial sustainability for dairy farms. However, not all farmers are motivated to make changes to increase milk fat and protein production. Previous research has identified a positive correlation between a group of fatty acids, known as the de novo fatty acids, and the fat and protein content of bulk tank milk from commercial dairy farms. Therefore, the first objective of this research was to explore the relationship of farm management, the cow's diet, and lactation performance with de novo fatty acid content on Northeastern US dairy farms. Results from the first objective were communicated with dairy farmers; therefore, the second objective was to understand how to communicate with farmers to influence their behavior. We hypothesized that farms with high de novo fatty acids in bulk tank milk would manage and feed their cows to optimize rumen fermentation conditions. The first (Chapter 2) and second (Chapter 3) studies were methodologically very similar. Farms were categorized as either high de novo (HDN) or low de novo (LDN) based on the concentration of de novo fatty acids in their bulk tank milk for the 6 months prior to the farm visit. Farms were then visited once in March or April, 2014 (Chapter 2) or between February and April, 2015 (Chapter 3) to assess management practices and collect samples of the cows' diet. There were no differences in days in milk in Chapter 2 or Chapter 3. Yield of milk, fat, and true protein per cow were higher for HDN versus LDN farms in Chapter 2. In both chapters, HDN farms had higher milk fat and true protein content and higher de novo fatty acid yield per day. The HDN farms had lower freestall stocking density in Chapter 2 and provided more feedbunk space per cow in Chapter 3. Additionally, tiestall feeding frequency was higher for HDN than LDN farms. No differences were detected for dietary chemical composition, except ether extract was lower for HDN than LDN farms in both chapters. Chapter 4 explored how to communicate the results of Chapter 2 and Chapter 3 through eleven qualitative, semi-structured interviews and insight from the 83 farm visits. Farmers identified the cooperative, expert consultants (nutritionist, veterinarian, and agronomists), financial advisers, print publications, and other farmers as principal sources of information. However, barriers to the transfer of information included family dynamics, lack of access to high speed internet, and difficulties evaluating divergent recommendations from experts. Several farmers expressed an incorrect perception of their farms' fat and protein production compared with cooperative averages which reduced their motivation to incorporate management changes. Recommendations to overcome these barriers include integrating management team meetings and facilitating informal discussion groups between farmers. This research is correlational in nature, and future research is needed to verify a causal relationship between de novo fatty acids and milk fat and protein content. However, the results of this research can be used to help farmers increase their cows' milk fat and protein content, improve the transfer of knowledge to dairy farmers, and ultimately support the financial sustainability of dairy farms in the Northeastern US.

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Parameshwara, Vinayak Kota. "ENHANCEMENT OF NORTH CAROLINA AGRICULTURAL AUTOMATED WEATHER NETWORK AND DEVELOPMENT OF ADVANCED COMMUNICATION, DATA ACQUISITION, AND DISSEMINATION SYSTEMS." NCSU, 2000. http://www.lib.ncsu.edu/theses/available/etd-20000606-114101.

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AgNET is a weather network, which collects surface and subsurface meteorological data in North Carolina. Each AgNet weather station measures a variety of weather parameters such as air temperature, relative humidity, wind speed and direction, barometric pressure, solar radiation, photosynthetically active radiation, soil temperature, soil moisture and precipitation. The station summarizes the above parameters for every hour and stores them in its local memory. Currently the data collected over the entire day are then transferred to a central server through phone lines. The data collected at the central server are published on the Internet and disseminated by other means as well. The purpose of this thesis is to describe the modernization of the AgNet weather network by making the network conform to standards, implement a uniform sensor configuration and improve the methods of data acquisition, dissemination and display of weather data.Since phone-based communication is not economical for real time data transfers other techniques such as Radio Frequency (RF) communication and satellite based communication were evaluated. RF communication was the most promising communication technique. Since RF is limited by distance, a combination of RF and Internet was designed. In this type of communication, data are transmitted from the weather station and received by a base station that is on the Internet. The received data are then forwarded to a central server at the State Climate Office where they are archived and disseminated. A successful test was conducted as proof of concept between Lake Wheeler road Field laboratory site, Raleigh and Varsity Laboratory, NC State University.Since every system has inherent noise, data collected at each station have to go through different quality control algorithms to insure data quality. Different Quality Control (QC) algorithms were implemented which are discussed in the thesis.

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Willenbrink, Elizabeth. "Policy Communication and the Influence of Agricultural Communities on Karst Landscapes: A Case Study In Phong Nha-Kẻ Bàng National Park, Vietnam." TopSCHOLAR®, 2018. https://digitalcommons.wku.edu/theses/2076.

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Karst landscapes are vulnerable to human influence, especially agricultural practices. The interconnectedness between surface activities and subsurface environments make karst landscapes particularly susceptible to soil erosion and water contamination. The likelihood of these two phenomena happening increases when agricultural intensification, irrigation, or fertilizer application occurs. This situation arises frequently in Vietnam, where 18% of the country is karst terrain and 60% of the population depends on agriculture for their livelihoods (Farming First 2009). In order to mitigate the negative consequences of agriculture on karst landscapes, effective implementation of policy to regulate human activities and increased communication of these policies to appropriate communities is needed. This study occurred in Phong Nha- Kẻ Bàng National Park, Vietnam, a UNESCO World Heritage site dominated by karst landscapes, extensive agricultural communities, and minimal regulation efforts specific to karst terrains. Interviews, observation, and GPS analysis were used to analyze the effectiveness of policy communication and karst protection in PN-KB. The research revealed that karst protection policy in the region is minimally communicated and, when communicated, often delivered in an ineffective manner to the wrong individuals. Despite the known harm agriculture causes to karst landscapes, intensification, irrigation, and the use of fertilizers still occurs frequently and is often supported by government officials in PN-KB. Policy and karst landscape information is concentrated among park officials and rarely presented in an informal setting, leaving those in most frequent contact with the karst landscape—the farmers—without any information about the vulnerability of karst terrain to agricultural activities and the subsequent consequences to human health. Through analyzing the interactions between farmers and management officials in Phong Nha-Kẻ Bàng National Park, general conclusions on communicating policies to protect karst terrain in agricultural regions can be drawn. The communication of karst science and the implementation of policy to protect karst landscapes must be presented both formally to governing officials and local representatives, as well as through informal networks to general citizens. Through these means of communication, protection for karst landscapes and their inherent natural resources can successfully be implemented.

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Specht, Annie R. "Investigating the Cultivation Effects of Television Advertisements and Agricultural Knowledge Gaps on College Students’ Perceptions of Modern Dairy Husbandry Practices." The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1280251557.

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Good, Chelsea. "Persuasive effect of narrative and statistical evidence combinations." Thesis, Manhattan, Kan. : Kansas State University, 2010. http://hdl.handle.net/2097/4156.

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Weston, Cade Michael Gibb. "Assessing Participation in Agricultural Development Projects: A Case Study of the Mbalangwe Irrigation Scheme, Morogoro Rural District, Tanzania." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1397708142.

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Rohling, Katie. "A changing climate: a review of the accommodation and communication methods, for discussing complex, scientific topics, in county extension in Kansas and Oklahoma." Thesis, Kansas State University, 2016. http://hdl.handle.net/2097/32593.

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Master of Science
Department of Communications and Agricultural Education
Lauri M. Baker
Peter J. Tomlinson
The purpose of this study was to determine specific communication accommodations used by county agricultural and natural resource agents/educators when discussing complex, scientific topics like climate change. Four research objectives were used to determine 1) background and experience of agents/educators, 2) how agents/educators are communicating on complex, scientific topics, 3) climate-change information received and preferred method of receiving future training, and 4) agents’/educators’ communication adjustment. This study was guided by Communication Accommodation Theory to understand how agents/educators are adjusting their communication when speaking to producers with varying education levels, grammar usage, and seeking different types of climate information. This study utilized a mixed method, quantitative and qualitative, survey (n = 42). Extension in Kansas and Oklahoma had not publicized an organizational stance on climate change. Kansas agents and Oklahoma educators had access to climate-change information through a variety of internal and external sources. Agents/educators had a strong background in agriculture and varying ranges of experience in the position. The main communication channel producers utilized to contact agents/educators was the telephone (52.24%). Both states indicated they are conducting an average of five on-farm visits a month. Over half (25) of agents/educators indicated they had received some form of climate-change information since becoming an agent/educator. Agents/educators indicated they received this information from sources external to Extension in Kansas and Oklahoma. They also indicated future training should be interactive and close to home. This study found agents/educators are accommodating in their responses to agricultural producers’ requests for climate-change information, but also showed nonaccommodating tendencies. Agents/educators were viewed as nonaccommodating when they used improper grammar, improper email format, or told the producer there was no need for concern on their perceived climate issue. Agents/educators offered to make site visits to the producers’ field, referred to specialists, and worked to establish credibility. This study determined agents/educators have the background and information sources to adequately and effectively answer producers’ questions about climate change. It was determined the reason agents/educators do not want climate-change conversations is because of a lack of formal training on the matter, and they do not feel comfortable. This study recommends Extension provide communication and climate-change training for agents/educators. It also recommends agents/educators continue to conduct on-farm visits as they are vital to interpersonal communication with agricultural producers. Extension should take steps to reach a younger audience and help young people become involved in agriculture.

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