Relevant bibliographies by topics / Agricultural Marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Agricultural Marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 18 May 2024

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Journal articles on the topic "Agricultural Marketing"

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Uikey, Ashish A. "Influence of Agricultural Marketing on Indian Agribusiness – A Marketing Personnels' POV." Journal of Experimental Agriculture International 45, no. 3 (February 23, 2023): 1–10. http://dx.doi.org/10.9734/jeai/2023/v45i32105.

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India's agriculture industry is crucial to the overall growth of the country's economy. As a consequence of this, boosting the output of agriculture is strongly encouraged. In order for the marketing infrastructure to keep up with rising agricultural output, it will need to undergo development. For this reason, a robust agricultural marketing system is of the utmost significance for a nation that relies so heavily on farming as the primary economic activity. At the current time, the agricultural industry is confronted with a substantial number of dangers and obstacles. Farmers suffer from extreme poverty and have significant amounts of debt. As a consequence of this, the number of farmers who take their own lives is quickly increasing. Over the course of the last several years, the percentage of GDP that is contributed by agriculture has been continuously decreasing. Changes are being made in the composition of the agricultural labour force. There is a rising lack of labour due to the fact that individuals are departing from the agricultural sector and moving into the construction, textile, and other unorganized sectors. The over-application of fertilizer and pesticides is another factor that reduces production. Agricultural marketing is comprised of a number of different procedures and activities that work together to ensure that food and raw materials make it from the land of production to the end users. Not only are there local markets for the products of agriculture, but there are also international and industrial markets. The most effective method of marketing is one that allows the farmer to make a satisfactory quantity of profit from their labour. In this study, the researcher has used both primary and secondary sources for gathering the data, also respondents are chosen based on the convenience sampling method. From the overall analysis it, is noted that the application of agriculture marketing enables in enhancing the income of the individuals, effectively supports in increasing the GDP and creating employment.
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Bhosage, Mr Shantinath Mahaveer. "E-Marketing of Agricultural Products." International Journal of Trend in Scientific Research and Development Special Issue, Special Issue-ICDEBI2018 (October 3, 2018): 70–73. http://dx.doi.org/10.31142/ijtsrd18675.

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Meissner, Frank. "Agricultural marketing policy." Food Policy 13, no. 3 (August 1988): 323–25. http://dx.doi.org/10.1016/0306-9192(88)90059-0.

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Cheng, Jianfeng. "Application of Big Data Analysis to Agricultural Production, Agricultural Product Marketing, and Influencing Factors in Intelligent Agriculture." Journal of Computing and Information Technology 29, no. 3 (July 23, 2022): 151–65. http://dx.doi.org/10.20532/cit.2021.1005404.

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Agricultural Internet of things (AIoT) promotes the modernization of traditional agricultural production and marketing model. However, the existing time series prediction methods for agricultural production and agricultural product (AP) marketing cannot adapt well to most real-world scenarios, failing to realize multistep forecast of production and AP marketing data. To solve the problem, this paper explores the big data analysis of agricultural production, AP marketing, and influencing factors in intelligent agriculture. To realize long-, and short-term predictions, a small-sample time series model was set up for AIoT production, and a big-sample time series model was constructed for AP marketing. The data fusion algorithm based on Kalman filter (KF) was adopted to fuse the massive multi-source AP marketing data. The proposed strategy was proved valid through experiments.
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Vincent T. Cortez, Mark, and Nancy S. Doloriel. "Operational Issues of Marketing Agricultural Products in Agusan Del Sur: A Trifocal Perspective." Journal of Agriculture and Crops, no. 93 (April 20, 2023): 323–28. http://dx.doi.org/10.32861/jac.93.323.328.

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The research was undertaken on the operational issues in marketing agricultural products from the perspective of three different community sectors in three randomly chosen municipalities in Agusan del Sur—Bunawan, La Paz, and Trento. The eight (8) operational issues identified in the marketing system were evaluated among the agricultural producers, residents, and government officials according to their severity in the community using a Likert Scale. The findings demonstrated that the different sectors of the community viewed the majority of their perceived levels of operational issues with marketing agricultural products as to the economics of agriculture, agriculture product marketing opportunities, land and agriculture, agricultural production practices in the area, the agricultural community in the area, and agriculture and community relations as typically experienced issues in the province’s marketing system. However, the satisfaction with agricultural support as a career and infrastructure revealed the issues evaluated as complicated and complex to handle, respectively. A unisonant evaluative result is implied by the premise that the trifocal perspective by the sectors in the community of the majority challenges in marketing agricultural products revealed no significant variation. Thus, the Department of Agriculture (DA), local government unit (LGU), and other government organizations may consider these results in prioritizing the complicated and complex issues being identified in this study to improve the marketing system in the province of Agusan del Sur. How to Cite: Mark Vincent T. Cortez, Nancy S. Doloriel, 2023. "Operational Issues of Marketing Agricultural Products in Agusan Del Sur: A Trifocal Perspective." Journal of Agriculture and Crops, vol. 9, pp. 323-328.
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Gurupanch, Kuber Singh, and Shreelekha Virulkar. "Agricultural Marketing in India." Research Journal of Humanities and Social Sciences 7, no. 1 (2016): 36. http://dx.doi.org/10.5958/2321-5828.2016.00008.5.

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Purcell, Wayne D. "Marketing of Agricultural Products." Agricultural Economics 32, no. 3 (April 15, 2005): 327–28. http://dx.doi.org/10.1111/j.0169-5150.2005.20050412_1.x.

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Swinbank, A. "Book Review: Agricultural Marketing." Outlook on Agriculture 19, no. 3 (September 1990): 211–12. http://dx.doi.org/10.1177/003072709001900314.

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Beierlein, James G. "The Agricultural Marketing System." American Journal of Agricultural Economics 90, no. 2 (May 2008): 576–77. http://dx.doi.org/10.1111/j.1467-8276.2008.01160_4.x.

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Reusse, E. "Liberalization and agricultural marketing." Food Policy 12, no. 4 (November 1987): 299–317. http://dx.doi.org/10.1016/0306-9192(87)90003-0.

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Dissertations / Theses on the topic "Agricultural Marketing"

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Wilson, Amanda Janice. "Database Marketing Management Strategies for Agricultural Lenders." Thesis, Virginia Tech, 1998. http://hdl.handle.net/10919/36734.

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This study examines the use of databases to improve marketing techniques and customer segmentation in lending institutions. Specifically, this study examines the use of products and services by agricultural customers, and then determines the relationship between the use of those products and services with farm business characteristics. Information is also obtained on the interest rate sensitivity of the producers and correlated with farm business characteristics. The importance of technology and strategic alliances and other influences in the decision making process are determined after survey analysis. The survey was sent to producers who had some type of loan. Respondents from this study used an average of 3.2 loan products and 7.6 services for a total of 10.8 loans and services. Only 1 percent of the respondents indicated that they did not have a personal checking account. Twelve percent of the respondents indicated that they did not use a credit card. Only 16 percent of the respondents indicated that they used leasing services. Investment products did not have a high percentage of use. Thirty-three percent indicated they were using certificates of deposit, while only 21 percent indicated the use of money market funds, and 30 percent indicated the use of mutual funds. Thirty-seven percent indicated they were using IRAs. However, most of the respondents were using some form of insurance. Three-fourths of the respondents were using life insurance, while only 21 percent indicated that they did not possess disability insurance. Other services were also analyzed in this study. Only 15 percent of the respondents indicated that they were utilizing estate planning services, despite the 67 percent of respondents who were greater than age 41 and the 58 percent of respondents with greater than $500,000 in assets. Seventeen percent of the respondents were using an appraisal service. Due to the lower levels of usage for the investment products, this study focused on the relationship between farm characteristics and the investment products. This study showed that a relationship existed between farm and non-farm income with IRA usage. iii Only farm income had a relationship with money market fund usage and mutual fund usage. While, the use of estate plans was related to asset level. The analysis on interest rate sensitivity was determined by the amount an interest rate would have to decrease for a producer to switch lending institutions. The producers who were found to be less interest rate sensitive were those who had lower farm and non-farm incomes, lower asset levels, lower education levels, higher debt-to-asset ratio, and those who owned a computer. This implies that these are the more loyal customers to an institution or perhaps these producers have fewer opportunities to switch institutions. Producers in this study indicated that when selecting a lender/service provider, a competitive interest rate (76 percent of respondents) and the institution being a dependable source of credit (75 percent) was important. Knowledge of agriculture was also very important (69 percent of respondents). Internet banking and educational seminars rated as the characteristics that were least important, 3 percent and 9 percent, respectively. However, in the decision making process, lenders (69 percent of respondents), accountants (53 percent), and veterinarians (38 percent) were shown to be very important. The spouse/partner has considerable influence also on decision making. Sixty-seven percent of the respondents indicated that the spouse/partner had a considerable influence on investment decision, while sixty-one percent of the respondents indicated that the spouse/partner had a considerable influence on credit decisions. Five specific recommendations were made to the institutions following this study. These recommendations include: use of technology, institutional use of databases, use of influencers, and targeting and segmenting the marketplace.
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Loader, Rupert John. "Investigating and assessing agricultural and food marketing systems." Thesis, University of Reading, 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.259511.

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Lirenso, Alemayehu. "Grain marketing reform in Ethiopia." Thesis, University of East Anglia, 1993. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.357960.

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Trupo, Paul. "Agricultural Cooperation and Horticultural Produce Marketing in Southwest Virginia." Thesis, Virginia Tech, 1997. http://hdl.handle.net/10919/36871.

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Agricultural production in Southwest Virginia is characterized by numerous small, geographically disperse farms dedicated to traditional practices of producing tobacco and cattle. Community leaders have expressed the desire to diversify the region's agricultural production base to include potentially more profitable commodities such as horticultural crops. In order for the small growers to penetrate the fresh horticultural market and compete with the larger production regions, they must organize themselves into a farmer cooperative that allows them to pool resources, reduce costs, and share risk.

A successful cooperative will increase farm incomes for the region's producers. The co-op will strive to obtain a higher price for the commodities produced than that price which can be obtained by growers acting independently. The increase in farm incomes should offset forecasted decreases in agricultural incomes resulting from declines in the region's traditional production activities. Increased farm incomes for a large number of small growers should have a substantial impact on agricultural producers, marketers, and equipment suppliers and lead to economic development for the region as a whole.

Several past horticultural cooperative efforts have been publicly financed and eventually failed for a wide variety of reasons. The methodology used in this research include surveying and interviewing marketing specialists, co-op managers, growers, extension agents, horticulturists, and other experts involved with both successful and failed cooperative efforts. The data gathered from these interviews has been used to identify key factors that have contributed to the success or failure of the other cooperative efforts.

Based on the key factors identified from the research, a specific cooperative structure has been developed for the Southwest Virginia growers. This organizational structure incorporates into its legal documentation (bylaws, business plan, and marketing agreement) the critical factors that must be carried out by members, management, extension, and marketers in order to increase the probability for the cooperative's long-term survival and profitability.
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SPEECE, MARK WILLIAM. "MARKETING IN THE AGRICULTURAL ECONOMIC DEVELOPMENT OF KORDOFAN, SUDAN." Diss., The University of Arizona, 1987. http://hdl.handle.net/10150/184164.

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Although Sudan is a country with enormous agricultural potential, agriculture has not prospered over the last two decades and Sudan now finds itself a bankrupt net importer of food. Much of the country's agricultural resource base is found in the rainfed agricultural region of Western Sudan, which includes Kordofan. This study focuses on Kordofan, and reports on data gathered during work for the Western Sudan Agricultural Research Project. Rather than following the production orientation usually employed by economists, it addresses issues related to the role of marketing in agricultural economic development. Marketing in Kordofan, as well as production, is subject to disruption because of climatic variations characteristic of arid and semi-arid regions. Extended annual dry periods and droughts distort price performance for agricultural commodities and cause shifts in marketing channel structure. Risk levels are substantially increased for producers and small traders, while at the same time they must take on increased responsibility for many channel functions. Marketing also suffers from infrastructure deficiencies: roads are often impassable during the rainy season, and storage losses become huge over the course of a year. The private marketing system in Kordofan has adapted to these conditions, and is performing quite effectively, efficiently, and equitably, given the adverse conditions. Competition is extensive, farmers have many alternatives when selling crops, and merchants operate on fairly modest profit margins. A widespread bias against the private sector has led to extensive government intervention into marketing spheres. These policies include direct operation of some marketing channels, manipulation of price structures through artificial exchange rates and price controls, and restrictive licensing practices. Wherever such policies have been applied in Kordofan, they have led to declining production of government controlled crops, they have restricted competition in marketing channels, and they have lowered living standards for producers and consumers. Sudan has not successfully identified areas where private channels in Kordofan cannot solve problems, and which therefore require public intervention. The government seems to have based its economic decisions upon ideological considerations and intervened in areas which it cannot perform as well as the private market.
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Cigainero, Brian S. "Marketing Georgia-grown, forage-fed beef." Thesis, Kansas State University, 2011. http://hdl.handle.net/2097/8437.

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Master of Agribusiness
Department of Agricultural Economics
Michael R. Langemeier
The cattle market has drastically changed over the last half century. Today, ranchers and farmers are faced with various governmental regulations as well as fluctuating grain and fuel prices. While beef may still be a commodity, it can be sold in specialized markets, in markets that have enhanced consumer demand. It is nearly impossible for a producer with a small herd to compete with a larger ranch if they are selling their cattle as a commodity. The primary economic objective of the producer is to generate revenue. Producers must be profitable to remain in business as well as provide a livelihood for their family. Providing a quality product is part of the business model. Choice within a marketplace is beneficial for producers and consumers. That said forage-fed beef will prosper in marketplaces where consumers desire their product more than alternate products. If producers are intent on progressively growing their market share, Georgia-grown, forage-fed beef must be marketed correctly. This includes promoting it on a basis of locally grown, pasture raised, and other attributes consumer’s desire. The results of the marketing survey present data that may be helpful when marketing Georgia-grown, forage-fed beef. The weekly consumption of beef products provided insight into the potential scope of the market. Approximately 39 percent of respondents consumed beef products three or more times per week. Additionally, 43 percent of the respondents were not familiar with forage-fed beef. This is a significant share of the market that is possibly open to a new product like Georgia-grown, forage-fed beef. Similarly, traceability of the product was an important feature that customers preferred. In addition to a larger selection of naturally produced beef products, respondents also indicated they were willing to pay more for the product. Approximately 49 percent of the respondents indicated that they would be willing to pay up to a dollar more per pound for Georgia-grown, forage-fed beef. Another 30 percent of the respondents indicated that they would be willing to pay more than $1 per pound for Georgia-grown, forage-fed beef. The results of the survey appear to offer opportunities for producers of Georgia-grown, forage-fed beef to expand their market share.
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Mitiku, Mulumebet. "The marketing of foodgrains in Ethiopia." Thesis, University of Strathclyde, 1989. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21292.

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This thesis seeks to investigate the efficiency implications of the operation of the Agricultural Marketing Corporation (AMC) established in 1976 with the aim to succeed where the 'invisible hand' of the market was ineptly presumed to have failed. The thrust of the analysis, however, indicates that policies governing the operation of the markets for foodgrains have been wrongly conceived. It is shown that the AMC, as a major marketing agent, has served neither the efficiency nor the equity objectives of policy, and that farmers would perform much better without it. In Ethiopia, the-marketing of foodgrains has always covered a relatively small part of the total output, with most of the production earmarked for subsistence. Historically, the weak farm-to-market link has widely been believed to be a major constraint on the marketing of foodgrains and hence on the expansion of marketable surplus. This still remains to be the case in most parts of Ethiopia. But on the basis of the evide nce borne by this study, it appears that the advantages of proximity to market can be substantially eroded by the prevalence of marketing policies restricting the flow of foodgrains from points of production to points of consumption. Peasants in Dibandiba and Oudie, the districts chosen for our survey, have the advantage of being near to the Addis Ababa foodgrain market, and also to big local markets, namely, Nazareth and Debre Zeit respectively. Despite this locational advantage, however, most of the farmers in the sample - particularly those from Oudie - are observed to be inefficient. This appears to give credence to the view that proximity to Addis Ababa, by making them more accessible to control, had, the effect of embarrassing their productive effort. And Yet, peasants are not unresponsive to price and other material incentives. Indeed, the rate of marketable surplus of farmers in Dibandiba and Oudie is observed to be much higher than the national average. Rather than improving the income status of the peasants, the high rate of marketable surplus, however, goes to subsidise the AMC and to benefit a handful of licensed foodgrain merchants working under the vassalship of the AMC. If present marketing policy were allowed to continue to apply for long, it would blunt the supply resposiveness of most of the farmers in the areas surveyed; and agricultural efficiency would suffer the more for it. The study, therefore, suggests that it is high time the AMC gave way for the market to handle the production and distribution of foodgrains. The evidence from Dibandiba and Oudie suggests that where the AMC failed on grounds of efficiency and equity the market can succeed.
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ANAND, VIVEK. "GEOSPATIAL ANALYSIS BASED AGRICULTURAL TRADE." Thesis, DELHI TECHNOLOGICAL UNIVERSITY, 2021. http://dspace.dtu.ac.in:8080/jspui/handle/repository/18882.

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Agriculture has continued to provide a source of income for the majority of India's population, either directly or indirectly. Over time, the structure of Indian agriculture trade has changed significantly but still the methods are very traditional and no advance technologies like Geospatial Data Science or Artificial Intelligence are used for its betterment. India, which is primarily an agricultural economy, is showing signs of progress in agriculture and related businesses. Agriculture has always been regarded as a valuable tool for economic development in India, as many other major sectors of production depend on it. Despite the government's efforts to double the income of the farmers, there is still a difference between a farmer's investment and the return on that investment. The laws governing agriculture markets in India have been archaic for a long time. The government has found reasons to over-regulate the agriculture industry, such as price controls, export bans, and restrictions on private trade. Agriculture's growth has been hindered by excessive regulation and a lack of freedom, making it one of the most uncompetitive sector. The government announced a complete reform of the country's farm markets after recognizing the underlying flaws with their functioning. The government then passed the three Farm Bills on September 20, amidst great controversy in Parliament. This study incorporated the new farms laws passed by the Government of India in September 2020 and developed a traditional mandi type model on an online platform with additional geospatial analysis component to remove the existing constraints in the existing flawed agriculture market which is currently regulated by the states under the Agricultural Produce Marketing Committee (APMC). This study will outline how the usage of geospatial data and location intelligence would prove to be a game changer in the Indian agriculture sector. This study develops a WebGIS application where farmers and buyers will come to execute agricultural trade form any location in the country through an online platform with the help of v geospatial analysis-based information provided to them which they were previously unable to conduct due to the restrictions imposed by APMC regulations and lack of any geospatial analysis-based infrastructure for agricultural trade. In this WebGIS application, the farmers and buyers will be provided with principal geospatial analysis based information like shortest distance between their geolocations, location referenced dynamic map pointing the location of each farmer and buyer, and network analysis based optimal route information via interactive maps along with other necessary features of listing and buying options to let the buyers make a calculated decision while buying the agricultural produce from any part of the country which will in turn enable the farmers to sell their agricultural produce to any part of the country hence, empowering them and subsequently increasing their revenue. Furthermore, the provision for the third-party logistics is also provided where they can register themselves and the users can choose the most suitable third-party logistics agency to handle the agricultural trade's transportation.
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Baojing, Chu. "Agricultural marketing in China with special reference to Jiangsu Province." Thesis, University of Reading, 1987. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.303413.

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Gregory, David. "Shifting the Paradigm: Agricultural Marketing in a Product Conscious Age." Thesis, The University of Sydney, 2008. http://hdl.handle.net/2123/9548.

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Australian agriculture needs a new business model. The traditional broad acre food and fibre industries (wool, meat, grains)are coming under increasing competitive pressure. Effective resource management is one side of the competitive response. Improving returns through innovative marketing is another. Value chain development and management is an increasing focus by innovative food and fibre businesses. These industries have been slow to adopt alternatives to the traditional auction and trading arrangements. What then are the critical considerations underpinning the development of a value chain approach? And how can value chain development and performance be monitored and improved?
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Books on the topic "Agricultural Marketing"

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Agricultural marketing. 2nd ed. Oxford: Oxford University Press, 1989.

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Ghosh, Nilabja. India’s Agricultural Marketing. New Delhi: Springer India, 2013. http://dx.doi.org/10.1007/978-81-322-1572-1.

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P, Seetharaman S., ed. Agricultural input marketing. New Delhi: Oxford & IBH Pub. Co., 1992.

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Tanzania. Agricultural marketing policy. Dar es Salaam: Ministry of Industry, Trade, and Marketing, 2008.

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Jat, D. R. Marketing of agricultural produce. Jaipur: Adarsh Prakashan, 1991.

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Rhodes, V. James. The agricultural marketing system. 4th ed. Scottsdale, Ariz: Gorsuch Scarisbrick, Publishers, 1993.

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Rhodes, V. James. The agricultural marketing system. 5th ed. Scottsdale, Ariz: Holcomb Hathaway, 1998.

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Nagy, Joseph Gilbert. Agricultural marketing consultancy report. Islamabad, Pakistan: Pakistan Agricultural Research Council, 1995.

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The agricultural marketing system. 3rd ed. New York: J. Wiley, 1987.

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N, Uhl Joseph, ed. Marketing of agricultural products. 7th ed. New York: Macmillan, 1990.

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Book chapters on the topic "Agricultural Marketing"

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Ghafoor, Abdul, and Hammad Badar. "Agricultural Marketing." In Developing Sustainable Agriculture in Pakistan, 809–31. Boca Raton, FL : CRC Press, Taylor & Francis Group, 2018.: CRC Press, 2018. http://dx.doi.org/10.1201/9781351208239-36.

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Morgan, W. B., and R. J. C. Munton. "Marketing and supply." In Agricultural Geography, 70–88. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003384069-8.

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Meulenberg, Matthew. "Voluntary Marketing Institutions in Food Marketing Systems." In Agricultural Markets Beyond Liberalization, 213–33. Boston, MA: Springer US, 2000. http://dx.doi.org/10.1007/978-1-4615-4523-1_11.

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Epstein, Robert L., and Carolyn Fillmore Wilson. "Marketing Agricultural Products Internationally." In ACS Symposium Series, 230–43. Washington, DC: American Chemical Society, 1999. http://dx.doi.org/10.1021/bk-1999-0734.ch018.

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Tschirley, David, and Harold Riley. "The Agricultural Marketing System." In Agriculture and Economic Survival, 193–224. New York: Routledge, 2021. http://dx.doi.org/10.4324/9780429046056-8.

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Jones, W. H. "The Agricultural Marketing Boards." In Public Enterprise, 247–87. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003254690-7.

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Butterwick, Michael, and Edmund Neville-Rolfe. "The Marketing Gap." In Agricultural Marketing and the EEC, 10–36. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003395812-3.

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McBride, Glynn. "Cooperatives and Federal Commodity Marketing Orders." In Agricultural Cooperatives, 235–60. Boston, MA: Springer US, 1986. http://dx.doi.org/10.1007/978-1-4684-6882-3_14.

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Heiman, Amir, Yanhong Jin, and David Zilberman. "Marketing Environmental Services." In Payment for Environmental Services in Agricultural Landscapes, 1–18. New York, NY: Springer New York, 2008. http://dx.doi.org/10.1007/978-0-387-77354-4_4.

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Heiman, Amir, Yanhong Jin, and David Zilberman. "Marketing Environmental Services." In Payment for Environmental Services in Agricultural Landscapes, 59–76. New York, NY: Springer New York, 2009. http://dx.doi.org/10.1007/978-0-387-72971-8_4.

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Conference papers on the topic "Agricultural Marketing"

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Dittoh, Francis, Chris van Aart, and Victor de Boer. "Voice-based marketing for agricultural products." In the Sixth International Conference. New York, New York, USA: ACM Press, 2013. http://dx.doi.org/10.1145/2517899.2517924.

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Bahorka, М. O., and N. I. Yurchenko. "MARKETING STRATEGY OF AGRICULTURAL PRODUCTION ECOLOGYZATION." In Modern transformations in economics and management. Publishing House “Baltija Publishing”, 2021. http://dx.doi.org/10.30525/978-9934-26-064-3-21.

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Bezpartochnyi, Maksym, and Olesia Bezpartochna. "Using territorial marketing to ensure spatial development of regional agricultural systems in Ukraine during martial law." In Research for Rural Development 2023 : annual 29th international scientific conference proceedings. Latvia University of Life Sciences and Technologies, 2023. http://dx.doi.org/10.22616/rrd.29.2023.015.

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Ensuring the spatial development of regional agricultural systems in Ukraine during martial law requires a comprehensive study and implementation of urgent effective tools and mechanisms. The hostilities had a negative impact on agriculture, disrupting the regional structure of agricultural production and consumption, destroying agricultural land, assets, enterprises in certain regions of Ukraine, and reducing the volume of agricultural exports through traditional logistics channels. The aim of the study is use territorial marketing to ensure the development of regional agricultural systems in Ukraine. It is based on the analysis of regional structure of agricultural systems in Ukraine, clustering of regional agricultural systems in terms of relative security of sustainable agriculture, and mechanisms of land use development. The regional structure of agricultural systems in Ukraine is analyzed and the territories where the ecosystem is destroyed and unsuitable for agriculture, which are temporarily occupied are identified. The dynamics of planted area of agricultural crops under the harvest were assessed, clusters of regional agricultural systems of Ukraine during martial law were identified. Based on research results, the use of territorial marketing is proposed, a mechanism for sustainable agriculture and strategic land use planning is developed. Prospects intend to ensure spatial development of regional agricultural systems in Ukraine during martial law by relocating agricultural enterprises to relatively safe regions, creating of integrated entrepreneurial agricultural structures, developing of public-private partnerships, attracting investments and introducing innovations, digitalization in agriculture, developing exports within the framework of cross-border cooperation, increasing employment in agriculture due to internal migration processes, etc.
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Purić, Sveto. "SLOŽENA ZEMLjORADNIČKA ZADRUGA – BORBA ZA KVANTITET, KVALITET I KONTINUITET." In XV Majsko savetovanje: Sloboda pružanja usluga i pravna sigurnost. University of Kragujevac, Faculty of Law, 2019. http://dx.doi.org/10.46793/xvmajsko.093p.

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Comparative advantages, which Serbia has in the production of agricultural products, are not nearly exploited. A long-term decline in agriculture in Serbia must come to an end, just by establishing agricultural cooperatives in the production, processing and marketing of agricultural products. State resources, local government and small cooperatives must be provided for this priority purpose.
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Cheng, Congxi, and Pengfei Geng. "Internet Marketing and Innovation Strategies: A Study of Marketing China's Agricultural Products." In 2009 International Conference on Management and Service Science (MASS). IEEE, 2009. http://dx.doi.org/10.1109/icmss.2009.5304432.

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Juswadi, Juri, Pandu Sumarna, and Neneng Sri Mulyati. "Digital Marketing Strategy of Indonesian Agricultural Products." In International Conference on Agriculture, Social Sciences, Education, Technology and Health (ICASSETH 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200402.024.

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Alekhina, Olga, and Galina Ignatyeva. "Digitalization in the field of agricultural marketing." In Proceedings of the International Scientific and Practical Conference “Digital agriculture - development strategy” (ISPC 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/ispc-19.2019.47.

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Cvetkova, O. L., and A. R. Ajdinyan. "INFORMATION SYSTEM FOR MARKETING DEPARTMENTS OF ENTERPRISES OF AGRICULTURAL COMPLEX." In STATE AND DEVELOPMENT PROSPECTS OF AGRIBUSINESS Volume 2. DSTU-Print, 2020. http://dx.doi.org/10.23947/interagro.2020.2.253-255.

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To make a profit, the campaign must effectively, at a competitive level, sell its goods or services to the end customer. For this purpose, marketing departments are created at enterprises. The structure of the information system of the marketing department of the agricultural enterprise is proposed. This system will improve the efficiency of both the marketing department and the entire enterprise as a whole. Using the proposed system ensures the preservation of information resources, ensuring the continuity of business processes, increasing profits and sales of the company, creating a positive image of the company.
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Sergeyeva, N. V. "Digital technologies in the marketing of agricultural enterprises." In III ALL-RUSSIAN SCIENTIFIC CONFERENCE WITH INTERNATIONAL PARTICIPATION “ACHIEVEMENTS OF SCIENCE AND TECHNOLOGY, CULTURAL INITIATIVES AND SUSTAINABLE DEVELOPMENT-DNIT-III-2024”. Krasnoyarsk Science and Technology City Hall, 2024. http://dx.doi.org/10.47813/dnit-iii.2024.11.3001.

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Many agricultural and processing enterprises face the problem of timely sale of perishable products. Enterprises need to create a multifactorial digital technology with a number of consistent tools that contribute to creating a highly rated organization in a communication environment, monitoring retail sales and stimulating product sales. Digital tools for marketing analysis and control of marketing operations are proposed through the introduction of a Low-cod platform and a CRM system. A special program will help to organize interaction with customers, control wholesale deliveries and retail sales, easily track delivery dates, keep records of the work of sales managers and stimulate its effectiveness. The domestic amoCRM platform has been proposed, which will automate and systematize many marketing operations: from searching for potential customers to concluding transactions and controlling payment receipts. The article presents the advantages of this digital tool over others. The research was conducted on the example of the farm of JSC Zelenogradskoye, which processes milk into readymade food products, packaging, wholesale and retail sale of dairy products. The introduction of the amoCRM digital service will increase sales by 11% and return on sales by 7 percentage points.
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Xu, Jiyan. "Agricultural marketing issues and strategies in Western China." In 2012 First National Conference for Engineering Sciences (FNCES). IEEE, 2012. http://dx.doi.org/10.1109/nces.2012.6543998.

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Reports on the topic "Agricultural Marketing"

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Zilberman, David, Amir Heiman, and B. McWilliams. Economics of Marketing and Diffusion of Agricultural Inputs. United States Department of Agriculture, November 2003. http://dx.doi.org/10.32747/2003.7586469.bard.

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Specific Research Objective. Develop a theory of technology adoption to analyze the role of promotional tools such as advertising, product sampling, demonstrations, money back guarantees and warranties in inducing technological change. Use this theory to develop criteria for assessing the optimal use of marketing activities in launching new agricultural input technologies. Apply the model to analyze existing patterns of marketing budget allocation among promotional tools for various agricultural input industries in the United States and Israel. Background to the Topic. Marketing tools (money-back guarantees [MBG] demonstration, free sampling and advertising) are used extensively to induce the adoption of agricultural inputs, but there is little understanding of their impacts on the diffusion of new technologies. The agricultural economic literature on technology adoption ignores marketing efforts by the private sector, which may result in misleading extension and technology transfer policies. There is a need to integrate marketing and economic approaches in analyzing technology adoption, especially in the area of agricultural inputs. Major Conclusion. Marketing tools play an important role in reducing uncertainties about product performance. They assist potential buyers to learn both about objective features, about a product, and about product fit to the buyer's need. Tools, such as MBGs and demonstration, provide different information about product fit but also require different degrees of cost for the consumer. In some situations they can be complimentary and optimal strategy combines the use of both. In other situations there will be substitution. Sampling is used to reduce the uncertainty about non-durable goods. An optimal level of informational tools declines throughout the life of a product but stays positive at a steady state. Implications. Recognizing the heterogeneity of consumers and the sources of their uncertainty about new technologies is crucial to develop a marketing strategy that will enhance the adoption of innovation. When fit uncertainty is high, allowing an MBG option, as well as a demonstration, may be an optimal strategy to enhance adoption.
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VanWechel, Tamara, and Kimberly Vachal. Supply Chain Basics: Niche Agricultural Marketing, The Logistics. U.S. Department of Agriculture, Agricultural Marketing Service, September 2007. http://dx.doi.org/10.9752/ms027.09-2007.

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Finkelstain, Israel, Steven Buccola, and Ziv Bar-Shira. Pooling and Pricing Schemes for Marketing Agricultural Products. United States Department of Agriculture, August 1993. http://dx.doi.org/10.32747/1993.7568099.bard.

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In recent years there has been a growing concern over the performance of Israel and U.S. agricultural marketing organizations. In Israel, poor performance of some marketing institutions has led to radical reforms. Examples are the two leading export industries - citrus and flowers. In the U.S., growth of local market power is eliminating competitive row product prices which served as the basis for farmer cooperative payment plans. This research studies, theoretically, several aspects of the above problem and develops empirical methods to assess their relative importance. The theoretical part deals with two related aspects of the operation of processing and marketing firms. The first is the technological structure of these firms. To this end, we formalize a detailed theory that describes the production process itself and the firm's decision. The model accounts for multiple products and product characteristics. The usefulness of the theory for measurement of productivity and pricing of raw material is demonstrated. The second aspect of the processing and marketing firm that we study is unique to the agricultural sector, where many such firms are cooperatives. In such cooperative an efficient and fair mechanism for purchasing raw materials from members is crucial to successful performances of the firm. We focus on: 1) pricing of raw materials. 2) comparison of employment of quota and price regimes by the cooperative to regulate the quantities, supplied by members. We take into consideration that the cooperative management is subject to pressure from member farmers. 3) Tier pricing for raw materials in order to ensure efficiency and zero profits at the cooperative level. This problem is examined in both closed and open cooperatives. The empirical part focuses in: 1) the development of methodologies for estimating demand for differentiated products; 2) assessing farmers response to component pricing; 3) measurement of potential and actual exploitation of market power by an agricultural marketing firm. The usefulness of the developed methodologies are demonstrated by several application to agricultural sub-sectors, including: U.S. dairy industry, Oregon wine industry, Israeli Cotton industry and Israeli Citrus industry.
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Policy Support Activity, Myanmar Agriculture. Myanmar agricultural performance survey (Q1 2022): Farmgate prices and marketing by crop farmers. Washington, DC: International Food Policy Research Institute, 2022. http://dx.doi.org/10.2499/p15738coll2.135937.

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Zilberman, David, Amir Heiman, and Yanhong Jin. Use of Branding and Sampling in Agricultural Fresh Produce. United States Department of Agriculture, July 2013. http://dx.doi.org/10.32747/2013.7697116.bard.

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The original proposal has three main objectives: a conceptual framework on willingness to pay (WTP) for fruits and vegetables, the introduction of branding and sampling in fresh food, and empirical applications to the United States and Israel. We modified our research plan over time based on availability of data and emergence of new problems. We expanded the range of products to include poultry and the range of techniques to use real experiments as well as more traditional surveys. We expanded the range of problems to understand attitudes toward genetically modified (GM) food. There is a growing interest in introduction of marketing tools like demonstration sampling, money-back guarantees, labeling, and brands in agriculture. These marketing tools are important for enhancing demand for agricultural products and food safety. However, the methodology needed to assess the effectiveness of these tools and understand their performance in different agricultural sectors is limited. Our analysis demonstrated the importance of brands as a marketing tool in agriculture. In particular, we showed conceptually that strong brands can be substitutes for other marketing tools like sampling or demonstration. We were able to conduct real experiments for the demand for safe chicken and show that consumers are willing to pay significantly more for products branded as more safe. Yet, using experiments in Israel and the United States, we found that WTP for brands of fresh fruits and vegetables is smaller than in other product categories. Warning labels are a sort of negative branding. The GM-free labeling is particularly important since it serves as a trade barrier to U.S. crops exports. Our analysis of acceptance of GM products found that WTP for GM products in Israel and the United States depends on framing of information about the impact ofGM and the quantity of information disclosed. Finally, in analyzing the evolution of support for Proposition 37 that aimed to introduce mandatory labeling of GM in California, we found that support for mandatory labeling ofGM products is broad as long as it is not perceived to be costly. Our project demonstrates the feasibility of conducting real experiments to assess consumer demand in agriculture. When looking at interdisciplinary groups, one can design new products and assess the WTP for their characteristics. We also show that, while branding is a very strong marketing tool, its use in fresh fruit and vegetables is likely to be limited. However, brands can be important with processed food. Furthermore, we have proven that, while some consumers strongly object to GM products, most consumers in the United States and Israel would be willing to buy them for a discount, and some would pay extra if they are associated with improved characteristics. Finally, we expanded the notion of warning labels to calorie information and showed that the response to calorie information depends on gender, education, and how the information is presented.
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Kazianga, Harounan, and Zaki Wahhaj. Enhancing access to weather index agricultural insurance in Burkina Faso: a new marketing approach. International Initiative for Impact Evaluation (3ie), June 2020. http://dx.doi.org/10.23846/tw13fe07.

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Valdes, Constanza, Jeffrey Gillespie, and Erik N. Dohlman. Soybean production, marketing costs, and export competitiveness in Brazil and the United States. [Washington, D.C.]: Economic Research Service, U.S. Department of Agriculture, December 2023. http://dx.doi.org/10.32747/2023.8142532.ers.

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The production of soybeans, the fourth leading crop produced globally, is projected to reach a record level in marketing year (MY) 2023/24. Combined, soybeans and their derivatives--soybean meal and soybean oil--are the most traded agricultural commodity, accounting for nearly 9 percent of the total value of global agricultural trade. Brazil is now the world's largest soybean producer and exporter, while the United States and Brazil jointly supplied nearly 90 percent of soybean exports to the world in MY 2021/22. Soybeans stand out as a crucial crop in the expansion of Brazil's farm sector and the country's ascent as a top global supplier of agricultural products. This report focuses on the export competitiveness for soybeans in Brazil and in the United States over the MY 2017/18--2021/22 periods, by comparing farm-level production costs, producer returns, the cost of internal transportation, and the cost of shipping to a common export destination. With soybean production in Brazil expected to reach a record high in MY 2023/24, a depreciating Brazilian currency, and the country's exporting capabilities expecting a boost (from expanding transportation infrastructure), changes in the competitiveness of Brazil will have important implications for U.S. and international agricultural markets.
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De Salvo, Carmine Paolo, Gonzalo Muñoz, Gonzalo Rondinone, and Olga Shik. Agrimonitor Agricultural Policy Indicators: General Service Support Estimate (GSSE) 2023. Inter-American Development Bank, June 2023. http://dx.doi.org/10.18235/0004988.

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Governments employ public policies to intervene in the agricultural sector of their respective countries. The AGRIMONITOR initiative carries out different Agricultural Policy Indicators for the analysis of the agricultural sector at a regional level. This infographic illustrates the level of support provided to the agricultural sector as a whole through services such as research, development, training, inspection, marketing, and promotion. The indicator used is the General Service Support Estimate (GSSE), which is expressed as a percentage of the Total Support Estimate (TSE).
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Finkelshtain, Israel, and Tigran Melkonyan. The economics of contracts in the US and Israel agricultures. United States Department of Agriculture, February 2008. http://dx.doi.org/10.32747/2008.7695590.bard.

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Research Objectives 1) Reviewing the rich economic literature on contracting and agricultural contracting; 2) Conducting a descriptive comparative study of actual contracting patterns in the U.S. and Israeli agricultural sectors; 3) Theoretical analysis of division of assets ownership, authority allocation and incentives in agricultural production contracts; 4) Theoretical analysis of strategic noncompetitive choice of agricultural production and marketing contracts, 5) Empirical studies of contracting in agricultural sectors of US and Israel, among them the broiler industry, the citrus industry and sugar beet sector. Background Recent decades have witnessed a world-wide increase in the use of agricultural contracts. In both the U.S. and Israel, contracts have become an integral part of production and marketing of many crops, fruits, vegetables and livestock commodities. The increased use of agricultural contracts raises a number of important economic policy questions regarding the optimal design of contracts and their determinants. Even though economists have made a substantial progress in understanding these issues, the theory of contracts and an empirical methodology to analyze contracts are still evolving. Moreover, there is an enormous need for empirical research of contractual relationships. Conclusions In both U.S. and Israel, contracts have become an integral part of production and marketing of many agricultural commodities. In the U.S. more than 40% of the value of agricultural production occurred under either marketing or production contracts. The use of agricultural contracts in Israel is also ubiquitous and reaches close to 60% of the value of agricultural production. In Israel we have found strategic considerations to play a dominant role in the choice of agricultural contracts and may lead to noncompetitive conduct and reduced welfare. In particular, the driving force, leading to consignment based contracts is the strategic effect. Moreover, an increase in the number of contractors will lead to changes in the terms of the contract, an increased competition and payment to farmers and economic surplus. We found that while large integrations lead to more efficient production, they also exploit local monopsonistic power. For the U.S, we have studied in more detail the choice of contract type and factors that affect contracts such as the level of informational asymmetry, the authority structure, and the available quality measurement technology. We have found that assets ownership and decision rights are complements of high-powered incentives. We have also found that the optimal allocation of decision rights, asset ownership and incentives is influenced by: variance of systemic and idiosyncratic shocks, importance (variance) of the parties’ private information, parameters of the production technology, the extent of competition in the upstream and downstream industries. Implications The primary implication of this project is that the use of agricultural production and marketing contracts is growing in both the US and Israeli agricultural sectors, while many important economic policy questions are still open and require further theoretical and empirical research. Moreover, actual contracts that are prevailing in various agricultural sectors seems to be less than optimal and, hence, additional efforts are required to transfer the huge academic know-how in this area to the practitioners. We also found evidence for exploitation of market powers by contactors in various agricultural sectors. This may call for government regulations in the anti-trust area. Another important implication of this project is that in addition to explicit contracts economic outcomes resulting from the interactions between growers and agricultural intermediaries depend on a number of other factors including allocation of decision and ownership rights and implicit contracting. We have developed models to study the interactions between explicit contracts, decision rights, ownership structure, and implicit contracts. These models have been applied to study contractual arrangements in California agriculture and the North American sugarbeet industry.
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Raitzer, David A., and Odbayar Batmunkh. Impact Evaluation of Support to Collective Action for Agricultural Value Chain Development in Nepal. Asian Development Bank, June 2022. http://dx.doi.org/10.22617/wps220137-2.

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This study examines different forms of support for smallholders provided through farmers’ groups and cooperatives in Nepal. It finds that multidimensional support involving productive assets and training is especially effective. The results indicate that support for marketing is another particularly effective form of support. Of individual support elements, the study finds that training has the most substantial and significant effects and is crucial to the effectiveness of other measures. More focus on training and less on inputs alone would increase the impact of support for smallholders.
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