Relevant bibliographies by topics / Agricultural Marketing Management

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Agricultural Marketing Management'

Author: Grafiati
Published: 4 June 2021
Last updated: 8 February 2022

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Journal articles on the topic "Agricultural Marketing Management"

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Balanovska, Т. I., and V. V. Voskolupov. "Marketing management in the activity of agricultural enterprises." Bioeconomics and Agrarian Business 11, no. 1 (May 29, 2020): 5–15. http://dx.doi.org/10.31548/bioeconomy2020.01.005.

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The article studies the role of marketing management in the activity of agricultural enterprises. The agricultural sector is one of the key sectors of the Ukrainian economy, the core component of which is agricultural production. The findings of the article show the fact that a significant number of agricultural enterprises are unprofitable, with their share in the total number of enterprises accounting for 13.3%. Their performance largely depends on the impact of the extremely complex, dynamic and uncertain environment. The article suggests that only the businesses possessing the ability of adequate adjustment to the environment with taking precautions against negative effects timely and using opportunities the fullest ensure their competitiveness and profitability of their activity in the long run. The article determines marketing management tools to be relevant for ensuring successful operation of agricultural enterprises under modern conditions, for there is a need to find new approaches to managing enterprise activities. The article reveals the essence of marketing management; offers the interpretations of the concepts of "marketing management" and "management of marketing" given by the Ukrainian scientists and foreign researchers; and studies the difference between them. The article suggests that marketing management is a broader concept than management of marketing due to the fact that it is management of all general and individual functions of enterprise, as well as all divisions of enterprise on the basis of marketing. Marketing management considers marketing and management inseparably - they also mutually penetrate and complement each other. The main goal of marketing management is to increase profitability of enterprise by achieving maximum customer satisfaction. Based on the generalization of different views of scientists, the main stages of a marketing management process at agricultural enterprise are identified and characterized, including analysis of internal and external environment, selection of target market segments, marketing strategy formation, marketing complex development, organizational structure construction, marketing management program formation and marketing management control and analysis. The process of marketing management at agricultural enterprise contains a number of specific procedures aimed at research and formation of the demand of target consumers and comprehensive satisfaction of their needs. The findings of the research prove that the use of marketing management tools will help ensure the market orientation of agricultural enterprise, which provides a focus on success, timely adaptation to the environment, gaining a leading position in the market, providing competitive advantage.
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Besch, M. "Agricultural Marketing in Germany." Journal of International Food & Agribusiness Marketing 5, no. 3-4 (February 18, 1994): 5–35. http://dx.doi.org/10.1300/j047v05n03_02.

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Yon, Bernard, and Sylvie Bernaud. "Agricultural Marketing in France." Journal of International Food & Agribusiness Marketing 5, no. 3-4 (February 18, 1994): 113–25. http://dx.doi.org/10.1300/j047v05n03_06.

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Pitts, Eamonn. "Agricultural Marketing in Ireland." Journal of International Food & Agribusiness Marketing 5, no. 3-4 (February 18, 1994): 127–40. http://dx.doi.org/10.1300/j047v05n03_07.

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Briz, J. "Agricultural Marketing in Spain." Journal of International Food & Agribusiness Marketing 5, no. 3-4 (February 18, 1994): 163–77. http://dx.doi.org/10.1300/j047v05n03_09.

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H. Penkova, Oksana, Andrii O. Kharenko, Valentyna A. Lementovska, Diana M. Sokovnina, and Iryna Kyryliuk. "Organization and effectiveness of marketing management of agricultural commodity producers under non-cooperative marketing: the experience of Ukraine." Problems and Perspectives in Management 16, no. 4 (October 10, 2018): 13–29. http://dx.doi.org/10.21511/ppm.16(4).2018.02.

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Under reducing domestic demand for food in Ukraine and increasing dependence on the world food market, a significant part of quasi-price rent from its sale is assigned by intermediary exporters, thus reducing the welfare of domestic commodity producers and consumers. To mitigate this negative effect, it is necessary to have a carefully designed marketing business strategy. The purpose of this article is to summarize the practice of using the main elements of the marketing complex, analyze the effective management of marketing activities of agricultural producers in Ukraine and determine the main directions for increasing its effectiveness by establishing marketing relations for the product supply. Given the large area of Ukraine and the complexity to obtain monographic data that are not subject to monitoring by the State Statistics Service, the study was conducted using agricultural enterprises of the typical agricultural district, namely Khrystynivka district of Cherkasy region (Ukraine) as an example. It is revealed that the use of marketing tools by agricultural enterprises is limited due to the specifics of commodity products and the managers’ focus on short-term business goals. The analysis of forming and realizing the marketing complex of the district enterprises using the monographic method has shown that enterprises systematically use only elements such as commodity policy and distribution policy, while relying exclusively on retrospective marketing data. Significant increase in the return on marketing costs in the short term can only be achieved if formal or informal associations of commodity producers are formed on a functional-territorial basis. This will create a scale effect and allow each member to reduce transaction costs and get an additional premium. It is proved that while conducting administrative-territorial reform in Ukraine, it is most appropriate to form such associations within the boundaries of the united territorial communities.
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Souy, Cheng Mou. "Agricultural activities and the market for agricultural business products." Journal Siplieria Sciences 1, no. 1 (September 24, 2020): 15–19. http://dx.doi.org/10.48173/jss.v1i1.4.

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Basically, there are not many farmers who can sell their own products to the market, both domestic and foreign markets, because these markets are generally too far away for them. Individual farmers cannot contact buyers in these markets because they do not have adequate means of transportation and do not have the necessary knowledge or facilities for various purposes, such as packaging, storage, processing and nothing else related to the marketing. Therefore, a good and efficient trading system for agricultural products is needed in supporting the success / success of the market for agricultural products. So that agriculture is not only viewed in a narrow sense, where the agricultural sector is very large and wide, it is necessary to convey the history of agriculture and its development for the advancement of agriculture and the application of technology in agriculture. Farmers need knowledge in terms of crop management and good management in the context of the welfare of the farmers, where we know that many farmers feel disadvantaged in the sale or marketing of their agricultural products.
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Skogstad, Grace. "Policy under siege: supply management in agricultural marketing." Canadian Public Administration/Administration publique du Canada 36, no. 1 (March 1993): 1–23. http://dx.doi.org/10.1111/j.1754-7121.1993.tb02163.x.

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Meulenberg, M. T. G. "The evolution of agricultural marketing theory: towards better coordination with general marketing theory." Netherlands Journal of Agricultural Science 34, no. 3 (August 1, 1986): 301–15. http://dx.doi.org/10.18174/njas.v34i3.16784.

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The thesis of this paper is that in agricultural marketing theory the basic approach to marketing problems should be the 'marketing management' approach. In order to substantiate this thesis, the developments in agricultural marketing and general marketing theory are concisely reviewed. The elaboration of marketing management in agricultural marketing is discussed in relation to the properties of the marketing environment and to the marketing capacities of an agricultural marketing system. (Abstract retrieved from CAB Abstracts by CABI’s permission)
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Lomovskykh, L., M. Ponomarova, L. Chip, E. Krivosheya, and O. Lisova. "MANAGEMENT AND ORGANIZATIONAL AND ECONOMIC CONDITIONS OF STRENGTHENING THE MARKETING ACTIVITY OF THE ENTERPRISE AND MAINTAINING EFFICIENT AGRO BUSINESS." Financial and credit activity: problems of theory and practice 2, no. 37 (April 30, 2021): 263–70. http://dx.doi.org/10.18371/fcaptp.v2i37.230255.

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Abstract. The analysis of the activity of agricultural enterprises indicated its inherent high degree of risk. Unlike other industries, a significant share of integrated risk for agriculture is weather risk. It is this risk that necessitates the diversification of agricultural marketing into three forms: with a deficit of the main commodity product of the agricultural enterprise in the market; with the balance of sales and supply and with the market surplus of marketable products. It is pointed out that in order to reduce the risk, a significant number of medium-sized producers rely on multi-product production and management has to simultaneously make use of all the intended forms of marketing. It has been established that the marketing activities of agricultural enterprises for a number of reasons: established tradition, lack of financial resources, etc. are often sporadic, fragmented, not a systematic, purposeful activity with defined goals, well considered tools, adequate funding and resources. Therefore, a number of specific steps have been proposed for the implementation of effective agribusiness: changing the traditional way of thinking; formation of a holistic systematic approach to marketing policy as a single coordinated complex of management and marketing; thorough study of the market of products manufactured by the agricultural enterprise, and the formation of the forecast for the next season. To strengthen marketing activities and conduct effective agribusiness, algorithms have been developed to gain a competitive advantage. It is shown that agricultural marketing today is becoming a broader field of activity than providing pure production and marketing using the main levers — price, product, sales and communication. It must best meet the needs and requirements of consumers, in particular, by shifting the main emphasis from price and sales aspects to communication. This is one of the main ways to ensure the function of agribusiness efficiency. It is proposed to use the experience of developed countries and more widely employ modern information technologies of management and marketing, in particular, decision support systems and analysis of risks and forecasts for the next period. The following ways are proposed for the use of modern decision support systems, risk analysis and forecasts in Ukrainian agricultural management and marketing: cooperation, use of these information systems on the basis of lease or, less relevant, expert risk assessment. A mathematical method of taking into account the degree of risk in the business processes of agricultural enterprises is proposed. Keywords: marketing, management, management, manager, agricultural management, agribusiness, information technology marketing. JEL Classification M11, M31, Q13 Formulas: 1; fig.: 3; tabl.: 0; bibl.: 22.
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Dissertations / Theses on the topic "Agricultural Marketing Management"

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Wilson, Amanda Janice. "Database Marketing Management Strategies for Agricultural Lenders." Thesis, Virginia Tech, 1998. http://hdl.handle.net/10919/36734.

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This study examines the use of databases to improve marketing techniques and customer segmentation in lending institutions. Specifically, this study examines the use of products and services by agricultural customers, and then determines the relationship between the use of those products and services with farm business characteristics. Information is also obtained on the interest rate sensitivity of the producers and correlated with farm business characteristics. The importance of technology and strategic alliances and other influences in the decision making process are determined after survey analysis. The survey was sent to producers who had some type of loan. Respondents from this study used an average of 3.2 loan products and 7.6 services for a total of 10.8 loans and services. Only 1 percent of the respondents indicated that they did not have a personal checking account. Twelve percent of the respondents indicated that they did not use a credit card. Only 16 percent of the respondents indicated that they used leasing services. Investment products did not have a high percentage of use. Thirty-three percent indicated they were using certificates of deposit, while only 21 percent indicated the use of money market funds, and 30 percent indicated the use of mutual funds. Thirty-seven percent indicated they were using IRAs. However, most of the respondents were using some form of insurance. Three-fourths of the respondents were using life insurance, while only 21 percent indicated that they did not possess disability insurance. Other services were also analyzed in this study. Only 15 percent of the respondents indicated that they were utilizing estate planning services, despite the 67 percent of respondents who were greater than age 41 and the 58 percent of respondents with greater than $500,000 in assets. Seventeen percent of the respondents were using an appraisal service. Due to the lower levels of usage for the investment products, this study focused on the relationship between farm characteristics and the investment products. This study showed that a relationship existed between farm and non-farm income with IRA usage. iii Only farm income had a relationship with money market fund usage and mutual fund usage. While, the use of estate plans was related to asset level. The analysis on interest rate sensitivity was determined by the amount an interest rate would have to decrease for a producer to switch lending institutions. The producers who were found to be less interest rate sensitive were those who had lower farm and non-farm incomes, lower asset levels, lower education levels, higher debt-to-asset ratio, and those who owned a computer. This implies that these are the more loyal customers to an institution or perhaps these producers have fewer opportunities to switch institutions. Producers in this study indicated that when selecting a lender/service provider, a competitive interest rate (76 percent of respondents) and the institution being a dependable source of credit (75 percent) was important. Knowledge of agriculture was also very important (69 percent of respondents). Internet banking and educational seminars rated as the characteristics that were least important, 3 percent and 9 percent, respectively. However, in the decision making process, lenders (69 percent of respondents), accountants (53 percent), and veterinarians (38 percent) were shown to be very important. The spouse/partner has considerable influence also on decision making. Sixty-seven percent of the respondents indicated that the spouse/partner had a considerable influence on investment decision, while sixty-one percent of the respondents indicated that the spouse/partner had a considerable influence on credit decisions. Five specific recommendations were made to the institutions following this study. These recommendations include: use of technology, institutional use of databases, use of influencers, and targeting and segmenting the marketplace.
Master of Science
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Sancewich, Brian Robert. "Agricultural marketing and risk management strategies: an analysis of the United States livestock industry." Diss., Kansas State University, 2014. http://hdl.handle.net/2097/17158.

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Doctor of Philosophy
Department of Agricultural Economics
Tian Xia
This dissertation examines several different issues regarding pricing and contracting decisions as well as risk management practices affecting the Unites States livestock industry. The resulting policy and market implications are applicable to industry stakeholders in the beef cattle industry. Each topic is presented in the following chapters. Chapter 1 uses time series techniques to identify movements in regional fed cattle prices under a mandatory price reporting system. Mandatory price reporting altered the structure of livestock markets by requiring supply and demand conditions to be reported twice daily thereby affecting the price discovery process. Results suggest the level of information flow and the transparency of prices increased, markets respond to new information quicker, and larger volume markets behave as a price leader to smaller markets with less volume. Chapter 2 uses closeout data to measure the variability of profits in fed cattle production. A mean-variance approach was used to model yield risk factors relevant to and known at the time cattle are placed on feed. Results indicate yield factors were influenced by several preconditioning variables such as gender, placement weight, feedlot location, placement season, and overall animal health and vitality. Estimates from the yield equations were then used to simulate the overall ex-ante distribution of expected profits for the cattle feeder and the results provide information regarding the effect of production risk and price risk on cattle feeding profits.
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Cigainero, Brian S. "Marketing Georgia-grown, forage-fed beef." Thesis, Kansas State University, 2011. http://hdl.handle.net/2097/8437.

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Master of Agribusiness
Department of Agricultural Economics
Michael R. Langemeier
The cattle market has drastically changed over the last half century. Today, ranchers and farmers are faced with various governmental regulations as well as fluctuating grain and fuel prices. While beef may still be a commodity, it can be sold in specialized markets, in markets that have enhanced consumer demand. It is nearly impossible for a producer with a small herd to compete with a larger ranch if they are selling their cattle as a commodity. The primary economic objective of the producer is to generate revenue. Producers must be profitable to remain in business as well as provide a livelihood for their family. Providing a quality product is part of the business model. Choice within a marketplace is beneficial for producers and consumers. That said forage-fed beef will prosper in marketplaces where consumers desire their product more than alternate products. If producers are intent on progressively growing their market share, Georgia-grown, forage-fed beef must be marketed correctly. This includes promoting it on a basis of locally grown, pasture raised, and other attributes consumer’s desire. The results of the marketing survey present data that may be helpful when marketing Georgia-grown, forage-fed beef. The weekly consumption of beef products provided insight into the potential scope of the market. Approximately 39 percent of respondents consumed beef products three or more times per week. Additionally, 43 percent of the respondents were not familiar with forage-fed beef. This is a significant share of the market that is possibly open to a new product like Georgia-grown, forage-fed beef. Similarly, traceability of the product was an important feature that customers preferred. In addition to a larger selection of naturally produced beef products, respondents also indicated they were willing to pay more for the product. Approximately 49 percent of the respondents indicated that they would be willing to pay up to a dollar more per pound for Georgia-grown, forage-fed beef. Another 30 percent of the respondents indicated that they would be willing to pay more than $1 per pound for Georgia-grown, forage-fed beef. The results of the survey appear to offer opportunities for producers of Georgia-grown, forage-fed beef to expand their market share.
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McCorkle, Dean Alexander. "Measuring the impact of an intensive commodity price risk management education program on agricultural producers." Texas A&M University, 2003. http://hdl.handle.net/1969.1/2281.

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The purposes of the study were to measure change in knowledge, adoption of practices, and economic impact, and to investigate relationships between selected personal and business parameters, and satisfaction, knowledge, adoption of practices, and economic impact of the Master Marketer program and marketing clubs. A census was attempted to collect data from the 520 Master Marketer graduates and 1,058 marketing club members. Using recommendations from Dillman (2000), data from participants were collected using two mail questionnaires. This process yielded 326 usable responses from Master Marketer graduates for a return rate of 62.7%, and 407 usable responses from marketing club members for a response rate of 38.4%. Master Marketer respondents had a statistically significant increase in selfperceived knowledge with a change in mean score of 2.06 (pre-knowledge mean = 3.33, post-knowledge mean = 5.40, where 1 = low, and 7 = excellent). Using a paired samples t-test, the 2-tail level of significance was beyond the .05 level of significance. Marketing club respondents also showed a statistically significant increase in self-perceived knowledge. Adoption of price risk management practices was measured with an adjusted response scale ranging from 0 to 12. Master Marketer respondents showed a pre-mean score of 3.15, a post-mean score of 6.61, and a change of 3.46. The 2-tailed level of significance for the overall adoption scale was less than 0.01. Marketing club respondents also showed a statistically significant increase in adoption of these practices. Economic impact in terms of change in net income was derived using respondents?? self-reported changes in commodity price received for each commodity produced, and each respondent??s typical level of production. The total farm impact had a mean of $32,288. The 2-tailed level of significance for the total farm impact was less than 0.01. The mean impact per farm of $12,361 for marketing club respondents was also statistically significant. For Master Marketer respondents, notable findings with respect to the correlation of independent variable with dependent variables was total gross revenue was negatively correlated with knowledge change. Participants who reported a large change in knowledge tended to also report a large change (increase) in time spent on marketing.
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Neagley, John P. O'Brien Robert T. "Market allocation of agricultural water resources in the Salinas River Valley." Monterey, California : Naval Postgraduate School, 1990. http://handle.dtic.mil/100.2/ADA245767.

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Thesis (M.S. in Management)--Naval Postgraduate School, December 1990.
Thesis Advisor(s): Moore, Thomas P. Second Reader: Gates, William R. "December 1990." Description based on title screen as viewed on April 2, 2010. DTIC Identifier(s): Water Supplies, Irrigation Systems, Salinas River Valley (California), Theses, Free Market, Water Conservation, Public Policy, Salt Water, Policies, Farm Crops, Marketing. Author(s) subject terms: Groundwater Allocation, Groundwater Markets, Agricultural Groundwater, Salinas River Valley. Includes bibliographical references (p. 90-94). Also available in print.
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Scheepers, Deon. "Applications and portfolio theory in the South African agricultural derivatives market." Pretoria : [s.n.], 2005. http://upetd.up.ac.za/thesis/available/etd-05152008-142000.

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Meyer, Paula. "Will the show go on? a marketing concept analysis of the management effectiveness of agricultural show societies in Australia /." View thesis, 2008. http://handle.uws.edu.au:8081/1959.7/35888.

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Thesis (M. Commerce (Hons.)) -- University of Western Sydney, 2008.
A thesis submitted to the University of Western Sydney, College of Business, School of Marketing, in fulfilment of the requirements for the degree of Master of Commerce (Honours). Includes bibliographical references.
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Denobile, Tatiana. "Modelo de gestão estrategica com foco no cliente para comercialização de produtos organicos." [s.n.], 2005. http://repositorio.unicamp.br/jspui/handle/REPOSIP/257250.

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Orientador: Luiz Henrique Antunes Rodrigues
Dissertação (mestrado) - Universidade Estadual de Campinas, Faculdade de Engenharia Agricola
Made available in DSpace on 2018-08-04T08:41:08Z (GMT). No. of bitstreams: 1 Denobile_Tatiana_M.pdf: 883481 bytes, checksum: 91043c7848e2f4e5a1a4799a10f51346 (MD5) Previous issue date: 2005
Resumo: O objetivo deste trabalho foi o desenvolvimento de um Modelo de Gestão Estratégica com foco no cliente para a comercialização de produtos orgânicos por meio da venda direta. Este modelo foi desenvolvido por meio de um estudo de caso do Sítio Vila Yamaguishi de Jaguariúna ¿ SP e se baseou nas teorias da Inteligência Competitiva e da Gestão do Relacionamento com Cliente (CRM), contando também com o auxílio da tecnologia de Mineração de Dados para elaboração de um modelo de diferenciação dos perfis dos clientes, bem como para a descoberta dos hábitos de compra. No contexto da venda direta é muito importante que se conheça os hábitos e perfis dos clientes, pois cada um se configura como uma transação comercial, portanto, sua satisfação e o atendimento de suas necessidades pode representar a continuidade do negócio. Assim, por meio do modelo de diferenciação dos clientes foi possível detectar os clientes ativos e os não ativos, além de destacar os de maior valor para o negócio e, ainda, os que costumam comprar regularmente. Deste modo, foipossível também sugerir ações de comercialização de acordo com os perfis e hábitos descobertos. Por último, este trabalho visa ilustrar como dados internos de um negócio, quando bem trabalhados, são transformados em conhecimento que, juntamente com ações comerciais adequadas, podem se tornar uma ferramenta valiosa para aquisição de vantagens comerciais e competitivas
Abstract: The main objective of this research was to develop a Strategic Management Model with focus on customer to commercialize organic products by direct sales. It was based on Competitive Intelligence and Customer Relationship Management (CRM). Data Mining technology was used in order to elaborate a model of customer differentiation as well as to identify consumption habits. This research was developed by a study of case. It is very important to know the habits and the profile of each customer in the context of direct sales, once each client means one transaction. Therefore, their satisfaction and the response for their needs can mean the continuity of the business. This model allowed distinguishing which clients had been buying or not, which ones were more valuable to the business and also which of them had a regular frequency. Considering this scenery, it was possible to suggest commercialization actions according to the different profiles and habits discovered by the using of Data Mining technology. This study aimed to illustrate how internal data of a business can be transformed in knowledge by a planned way, which can become a valuable instrument in order to gain competitive and commercial advantages
Mestrado
Planejamento e Desenvolvimento Rural Sustentável
Mestre em Engenharia Agrícola
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Viljoen, Philippus. "NOVON : nasionale verspreider van Novartis-CP in Suidelike Afrika : distribusie as strategiese voordeel." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/52365.

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Thesis (MBA)--Stellenbosch University, 2001.
ENGLISH ABSTRACT: Novartis is a life sciences company with its headquarters in Basie, Switserland. Novartis divides its business into three core activities, namely Healthcare, Consumer Health and Agribusiness (Novartis AG). Novartis AG is further divided into crop protection, seeds and animal health. In order to improve business systems, Novartis AG divides its business into five geographical areas, namely NAFTA, Western Europe, Central- and South America, Asia/Pacific countries and Business International. Novartis Crop Protection South Africa (Novartis CP SA) reports to Business International. The financial position of producers in various sectors of the agricultural industry has weakened over the past years. Various reasons are given for this, such as a decrease in nett farm income, adverse weather conditions, a government which is unsympathetic towards the commercial producer, macro-economic factors (weakening of the local currency against the US Dollar and British Pound and high interest rates), as well as poor financial and general management by producers. Due to this poor performance, the agricultural industry as a whole hardly showed growth in real terms over the past five years. Input suppliers, such as the aqrochernical industry suffered the same fate. The agrochemical industry has changed tremendously over the same period. Suppliers of generic products are increasing annually. The agrochemical industry is regulated by Act 36 of 1947. This Act makes it relatively easy, fast and cheap for generic producers (and suppliers) to register their products in South Africa. This huge increase in cheaper generic products led to poor performances by the producers (and suppliers) of research-based products, both in volume and price. Currently, there is an imbalance between the number of suppliers and the number of distributors in the South African Agrochemical Industry. Consequently, the suppliers of these generic products always find a keen distributor in South Africa. Presently, Novartis CP SA has the largest market share in the agrochemical industry in South Africa. Over the years, Novartis CP SA developed a very strong distribution network. This network was partly the reason for Novartis' success in the field. This distribution network, in broad terms, was managed as a franchise. In other words, Novartis CP SA gave an independant company the right to sell its product range in an allocated geographical area. Today, all the suppliers of researched-based products are using dealerships to distribute their products. Although this system worked very well, it was important for Novartis CP SA to adapt this system if the situation in the agrochemical and agricultural industries would change. Due to the changes that took place in both industries, it was of utmost importance for Novartis CP SA to gain more control over the management of the distribution network. As a supplier, it was also important that Novartis CP SA tried to stabilise the fragmented distribution industry by grouping some of the individual dealerships together. As the leader in this transformation process, Novartis CP SA was in a position to choose its partners. With the establishment of Novon Crop Protection Chemicals (Novon), a company was formed in which Novartis AG and the various dealerships, as a group, has a shareholding of 45% each. In exchange for the shares in Novon, each dealership offered a 26% (veto right) shareholding in their companies to Novon. Via Novon, Novartis CP SA created a distribution company which will be able to defend its marketshare in the future.
AFRIKAANSE OPSOMMING: Novartis is 'n Switserse maatskappy wat spesialiseer in die lewenswetenskappe met sy hoofkantoor in Basel, Switserland. Novartis se besigheid word in drie kernaktiwiteite verdeel naamlik; gesondheidsorg, verbruikersgesondheid en landboubesigheid (Novartis AG). Landboubesigheid behels weer gewasbeskerming, saad en dieregesondheid. Novartis AG verdeel sy besigheid in vyf geografiese streke: NAFTA, Wes-Europa, Sentraalen Suid-Amerika, Asië/Pasifiese lande en Besigheid Internasionaal. Novartis Gewasbeskerming Suid-Afrika (Novartis CP SA) rapporteer aan Besigheid Internasionaal. Die finansiële posisie van produsente in verskeie vertakkings van die landboubedryf het oor die laaste aantal jare aansienlik verswak. Daar is verskeie redes vir hierdie tendens, waaronder 'n afname in netto boerdery inkomste, swak weersomstandighede, 'n regering wat nie simpatie toon met die kommersiële produsent nie, makro-ekonomiese faktore ('n verswakking van die plaaslike geldeenheid en hoë rentekoerse), asook swak finansiele en algemene bestuur deur produsente, die belangrikstes is. Vanweë hierdie swak prestasies, het die landboubedryf in sy geheel nie werklik enige groei getoon nie. Insetverskaffers soos die landbouchemiese bedryf het dienooreenkomstig ook nie oor die afgelope aantal jare werklik reële groei getoon nie. Voorts het die liandbouchemiese bedryf in Suid Afrika ook oor die afgelope aantal jare verander. Verskaffers van veral generiese produkte het toegeneem. Die landbouchemiese bedryf word deur Wet 36 van 1947 gereguleer. Hierdie wet maak dit vir die vervaardigers van generiese produkte baie maklik en goedkoop om produkte te registreer. Die toename in goedkoper, generiese produkte het die verskaffers van navorsingsgebaseerde produkte se verkope (prys en volume) onder kwaai druk geplaas. As gevolg van 'n wanbalans tussen die aantal verskaffers en verspreiders in Suid-Afrika, het hierdie generiese vervaardigers maklik gewillige verspreiders van hul produkte gekry. Novartis CP SA het tans die grootste markaandeel in die landbouchemiese bedryf in Suid- Afrika. Hierdie posisie as markleier, is gevestig met die hulp van sy verspreidingsnetwerk. In breë trekke het Novartis CP SA sy handelaarsnetwerk op die beginsels van 'n bedryfsreg (franchise) bestuur. Dit bring mee dat Novartis CP SA aan onafhanklke maatskappye die reg gee om sy produkreeks in 'n spesifieke geografiese area te versprei. Die meeste verskaffers van landbouchemiese produkte in Suid-Afrika maak tans van handelaars gebruik om hul produkte te versprei. Alhoewel hierdie stelsel effektief was, was dit vir Novartis CP SA belangrik om dit aan te pas by veranderende omstandighede binne die landboubedryf. Dit was vir Novartis CP SA belangrik om deel te wees van die besluitneming en bestuur van die verspreidingsnetwerk, asook om die reeds gefragmenteerde verspreidingsbedryf te stabiliseer. Deur hierin die voorloper te wees, was Novartis CP SA in staat om te kies met watter van die plaaslike verspreidingsmaatskappye hy in vennootskap wou gaan. Met die stigting van Novon Gewasbeskerming Chemikalieë (Novon), het daar 'n maatskappy ontstaan waarin Novartis AG 45% aandeel het, terwyl die onderskeie handelaars ook 'n aandeel in die maatskappy het ( 45% in totaal vir al die handelaars). As teenprestasie, het Novon 26% aandeel (dus 'n vetoreg) in elkeen van die handelaars bekom.
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Brusk, Amy M. "Survey of business management factors associated with mixed animal veterinary practice size and growth." Thesis, Manhattan, Kan. : Kansas State University, 2009. http://hdl.handle.net/2097/1431.

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Books on the topic "Agricultural Marketing Management"

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Carter, S. Global agricultural marketing management. Rome: Food and Agriculture Organization of the United Nations, 1997.

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Food and Agriculture Organization of the United Nations., ed. Agricultural and food marketing management. Rome: Food and Agriculture Organization of the United Nations, 1997.

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Economic and Social Research Foundation (Tanzania), ed. Agricultural marketing and supply chain management in Tanzania: A case study. Dar es Salaam, Tanzania: Economic and Social Research Foundation, 2005.

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Baquet, Alan E. Introduction to risk management: Understanding agricultural risks : production, marketing, financial, legal, human resources. [Washington, D.C.?]: U.S. Dept. of Agriculture, Risk Management Agency, 1997.

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Welsh, Rick. Reorganizing U.S. agriculture: The rise of industrial agriculture and direct marketing. Greenbelt, Md: Henry A. Wallace Institute for Alternative Agriculture, 1997.

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U.S. agricultural assistance abroad: A general management review : forty-fourth report. Washington: U.S. G.P.O., 1992.

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McGregor, Andrew. Commercial management companies in the agricultural development of the Pacific Islands. Honolulu, Hawaii: Pacific Islands Development Program, East-West Center, 1992.

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Sarangi, Mrutyunjay. Management and performance of agricultural marketing cooperatives in Tamil Nadu: An impact assessment study. Chennai: New Century Book House, 2005.

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D, Saĭitbaev Sh. Predprinimatelʹstvo v agrarnoĭ sfere proizvodstva. Sankt-Peterburg: Izd-vo Sankt-Peterburgskogo universiteta ėkonomiki i finansov, 1993.

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United States. Congress. Committee on Government Operations. U.S. agriculture assistance abroad: A general management review : forty-fourth report. Washington: U.S. G.P.O., 1992.

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Book chapters on the topic "Agricultural Marketing Management"

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Roberts, Matthew C. "The Policy of Risk Management." In US Programs Affecting Food and Agricultural Marketing, 401–16. New York, NY: Springer New York, 2012. http://dx.doi.org/10.1007/978-1-4614-4930-0_15.

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Chaudhary, Sanjay, and P. K. Suri. "Examining Adoption of eNAM Platform for Transforming Agricultural Marketing in India." In Flexible Systems Management, 243–56. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-13-9640-3_14.

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Wang, Li-li, Yue-wu Wang, and Wen-ming Sun. "Study on the Relationship Between Human Capital Management and Agricultural Enterprise Performance—Based on Different Marketing Strategy." In Proceedings of 20th International Conference on Industrial Engineering and Engineering Management, 827–35. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-40072-8_82.

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"Integrating tourism and agricultural development." In Tourism Marketing and Management in the Caribbean (RLE Marketing), 187–98. Routledge, 2014. http://dx.doi.org/10.4324/9781315767338-32.

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Kumar, Sanjeev. "Problems and Prospects of Agricultural Marketing in Hills of Himachal Pradesh." In Agribusiness Development Planning and Management. New Delhi Publishers, 2020. http://dx.doi.org/10.30954/ndp.agribusiness.2020.2.

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Agricultural marketing plays a crucial role in accelerating the economic development of hill agriculture. An efficient agriculture marketing system is supposed to add to the welfare of producers as well as consumers. It helps in the optimization of resource use, output management, increase in farm incomes, widening of markets, growth of agro-based industry, addition to national income through value addition and employment creation. India is a country with diverse agro-climatic endowments; conditions under which agriculture in the plains and hills present differing scenario. The mountainous region of the country has tremendous potential or cultivation of many high valued added and rare commodities. Among the 34 million people that inhabit the Himalayan region of the country, a large percentage is of the hill farming communities. The hills of India produces a wide range of goods starting from temperate fruits to subtropical fruits but lacks infrastructure facilities due to which farmers do not get better price for their produce. Traditional agriculture is the major and dominant activity in the hill economy, which confronts multiple risks and uncertainty. The hills of Himachal Pradesh also have lots of inherent constraints related to agricultural marketing in terms of inaccessibility and remoteness, marginality and fragility, scattered land holdings, traditional mode of production, low use of modern inputs, transportation difficulty due to the difficult hilly terrain, non-availability of regulated markets, lack of proper market information and absence of post-harvest infrastructure. As we all know that hilly regions are gradually diversified in favour of fruits and vegetables, different flower plants and forest trees production but, due to scarcity of proper transportation, lack of postharvest infrastructure, under-developed supporting institutions, industries, undulating topography, lack of innovative technologies etc. the growth potential of hill agriculture is still remained unexploited. Therefore, strengthening of markets, innovative marketing techniques and boosting on-line trading can help in a big way for solving the problems of marketing in hills.
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Arora, Rakhi. "Marketing of Agricultural Commodities in India." In Strategic Marketing Management and Tactics in the Service Industry, 185–212. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-2475-5.ch008.

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Commodity market is a fast paced dynamic market with liquidity and Commodity Exchange providing a platform for trading in various agri and non agri commodities at nationalized exchanges for discovering the price of agricultural goods in India since 2003. This also provides an opportunity to farmers, manufacturers or individuals for hedging and arbitrage to minimizes the losses due to fluctuations in the futures as well as spot prices. Though the Government has taken many steps time to time to control the prices of listed commodities by imposing restrictions like imposing daily margin limits and banning futures trading in speculative commodity/commodities if required but it is still being questioned. This chapter emphasizes on the working of the National Level Commodity Exchanges in India in general, the share of major agricultural commodities traded across National Level Commodity Exchanges in India, the marketing mix for agricultural commodities in India and the benefits and challenges of commodity futures derivatives for investors in India.
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Traore, Hassimi. "Fruit-Drying Process to Enhance Agricultural Productivity in Sub-Saharan Africa." In Marketing Management in Africa, 315–27. Routledge, 2018. http://dx.doi.org/10.4324/9781315231365-16.

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"5. National marketing and supply management." In The Politics of Agricultural Policy-making in Canada, 84–120. Toronto: University of Toronto Press, 1987. http://dx.doi.org/10.3138/9781487574703-006.

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Roy, Arnab. "Paradigm Shift of Agricultural Marketing Practices in India." In Agribusiness Development Planning and Management. New Delhi Publishers, 2020. http://dx.doi.org/10.30954/ndp.agribusiness.2020.17.

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Rzemieniak, Magdalena. "Marketing communication problems – a case study of agricultural exhibitions." In Management, organizations and society. Agroinform, Budapest, 2017. http://dx.doi.org/10.18515/dbem.m2017.n01.ch13.

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Conference papers on the topic "Agricultural Marketing Management"

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Bahorka, М. O., and N. I. Yurchenko. "MARKETING STRATEGY OF AGRICULTURAL PRODUCTION ECOLOGYZATION." In Modern transformations in economics and management. Publishing House “Baltija Publishing”, 2021. http://dx.doi.org/10.30525/978-9934-26-064-3-21.

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Cheng, Congxi, and Pengfei Geng. "Internet Marketing and Innovation Strategies: A Study of Marketing China's Agricultural Products." In 2009 International Conference on Management and Service Science (MASS). IEEE, 2009. http://dx.doi.org/10.1109/icmss.2009.5304432.

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Chen, Yanping. "Analysis of Marketing Strategy of Innovative Agricultural Products." In International Conference on Economics and Management Innovations (ICEMI). Volkson Press, 2017. http://dx.doi.org/10.26480/icemi.01.2017.88.89.

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Li, Xue. "Research on Agricultural Products Mobile Internet Marketing Strategies." In 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/essaeme-16.2016.44.

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"The Marketing of Agricultural Products and Its Theoretical Analysis." In 2017 4th International Conference on Business, Economics and Management. Francis Academic Press, 2017. http://dx.doi.org/10.25236/busem.2017.32.

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"Agricultural Product Marketing Evaluation Index System Based on Complex Social Network." In 2018 International Conference on Economics, Politics and Business Management. Francis Academic Press, 2018. http://dx.doi.org/10.25236/icepbm.2018.100.

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Liu, Xiuping, Yuan Qian, and Lei Zhou. "Analysis on the Current Situation and Countermeasures of Domestic Agricultural Marketing." In 2017 3rd International Conference on Economics, Social Science, Arts, Education and Management Engineering (ESSAEME 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/essaeme-17.2017.300.

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Borisova, L. V., I. V. Baranova, and O. V. Bruzhukova. "Digital Marketing: Drivers for the Development of the Russian Agricultural Sector." In 2nd International Scientific and Practical Conference “Modern Management Trends and the Digital Economy: from Regional Development to Global Economic Growth” (MTDE 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200502.028.

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Yuan, Fei. "Innovative Strategies of Agricultural Product Network Marketing under the Background of E-commerce." In 2017 2nd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/icesame-17.2017.372.

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Junfang Wang and Ying Zhang. "Research on optimization of integrated delivery for agricultural product production chain and marketing chain." In 2017 6th International Conference on Industrial Technology and Management (ICITM). IEEE, 2017. http://dx.doi.org/10.1109/icitm.2017.7917907.

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