Dissertations / Theses: 'Agricultural Marketing Management'

1

Wilson, Amanda Janice. "Database Marketing Management Strategies for Agricultural Lenders." Thesis, Virginia Tech, 1998. http://hdl.handle.net/10919/36734.

Full text

Abstract:

This study examines the use of databases to improve marketing techniques and customer segmentation in lending institutions. Specifically, this study examines the use of products and services by agricultural customers, and then determines the relationship between the use of those products and services with farm business characteristics. Information is also obtained on the interest rate sensitivity of the producers and correlated with farm business characteristics. The importance of technology and strategic alliances and other influences in the decision making process are determined after survey analysis. The survey was sent to producers who had some type of loan. Respondents from this study used an average of 3.2 loan products and 7.6 services for a total of 10.8 loans and services. Only 1 percent of the respondents indicated that they did not have a personal checking account. Twelve percent of the respondents indicated that they did not use a credit card. Only 16 percent of the respondents indicated that they used leasing services. Investment products did not have a high percentage of use. Thirty-three percent indicated they were using certificates of deposit, while only 21 percent indicated the use of money market funds, and 30 percent indicated the use of mutual funds. Thirty-seven percent indicated they were using IRAs. However, most of the respondents were using some form of insurance. Three-fourths of the respondents were using life insurance, while only 21 percent indicated that they did not possess disability insurance. Other services were also analyzed in this study. Only 15 percent of the respondents indicated that they were utilizing estate planning services, despite the 67 percent of respondents who were greater than age 41 and the 58 percent of respondents with greater than $500,000 in assets. Seventeen percent of the respondents were using an appraisal service. Due to the lower levels of usage for the investment products, this study focused on the relationship between farm characteristics and the investment products. This study showed that a relationship existed between farm and non-farm income with IRA usage. iii Only farm income had a relationship with money market fund usage and mutual fund usage. While, the use of estate plans was related to asset level. The analysis on interest rate sensitivity was determined by the amount an interest rate would have to decrease for a producer to switch lending institutions. The producers who were found to be less interest rate sensitive were those who had lower farm and non-farm incomes, lower asset levels, lower education levels, higher debt-to-asset ratio, and those who owned a computer. This implies that these are the more loyal customers to an institution or perhaps these producers have fewer opportunities to switch institutions. Producers in this study indicated that when selecting a lender/service provider, a competitive interest rate (76 percent of respondents) and the institution being a dependable source of credit (75 percent) was important. Knowledge of agriculture was also very important (69 percent of respondents). Internet banking and educational seminars rated as the characteristics that were least important, 3 percent and 9 percent, respectively. However, in the decision making process, lenders (69 percent of respondents), accountants (53 percent), and veterinarians (38 percent) were shown to be very important. The spouse/partner has considerable influence also on decision making. Sixty-seven percent of the respondents indicated that the spouse/partner had a considerable influence on investment decision, while sixty-one percent of the respondents indicated that the spouse/partner had a considerable influence on credit decisions. Five specific recommendations were made to the institutions following this study. These recommendations include: use of technology, institutional use of databases, use of influencers, and targeting and segmenting the marketplace.
Master of Science

APA, Harvard, Vancouver, ISO, and other styles

2

Sancewich, Brian Robert. "Agricultural marketing and risk management strategies: an analysis of the United States livestock industry." Diss., Kansas State University, 2014. http://hdl.handle.net/2097/17158.

Full text

Abstract:

Doctor of Philosophy
Department of Agricultural Economics
Tian Xia
This dissertation examines several different issues regarding pricing and contracting decisions as well as risk management practices affecting the Unites States livestock industry. The resulting policy and market implications are applicable to industry stakeholders in the beef cattle industry. Each topic is presented in the following chapters. Chapter 1 uses time series techniques to identify movements in regional fed cattle prices under a mandatory price reporting system. Mandatory price reporting altered the structure of livestock markets by requiring supply and demand conditions to be reported twice daily thereby affecting the price discovery process. Results suggest the level of information flow and the transparency of prices increased, markets respond to new information quicker, and larger volume markets behave as a price leader to smaller markets with less volume. Chapter 2 uses closeout data to measure the variability of profits in fed cattle production. A mean-variance approach was used to model yield risk factors relevant to and known at the time cattle are placed on feed. Results indicate yield factors were influenced by several preconditioning variables such as gender, placement weight, feedlot location, placement season, and overall animal health and vitality. Estimates from the yield equations were then used to simulate the overall ex-ante distribution of expected profits for the cattle feeder and the results provide information regarding the effect of production risk and price risk on cattle feeding profits.

APA, Harvard, Vancouver, ISO, and other styles

3

Cigainero, Brian S. "Marketing Georgia-grown, forage-fed beef." Thesis, Kansas State University, 2011. http://hdl.handle.net/2097/8437.

Full text

Abstract:

Master of Agribusiness
Department of Agricultural Economics
Michael R. Langemeier
The cattle market has drastically changed over the last half century. Today, ranchers and farmers are faced with various governmental regulations as well as fluctuating grain and fuel prices. While beef may still be a commodity, it can be sold in specialized markets, in markets that have enhanced consumer demand. It is nearly impossible for a producer with a small herd to compete with a larger ranch if they are selling their cattle as a commodity. The primary economic objective of the producer is to generate revenue. Producers must be profitable to remain in business as well as provide a livelihood for their family. Providing a quality product is part of the business model. Choice within a marketplace is beneficial for producers and consumers. That said forage-fed beef will prosper in marketplaces where consumers desire their product more than alternate products. If producers are intent on progressively growing their market share, Georgia-grown, forage-fed beef must be marketed correctly. This includes promoting it on a basis of locally grown, pasture raised, and other attributes consumer’s desire. The results of the marketing survey present data that may be helpful when marketing Georgia-grown, forage-fed beef. The weekly consumption of beef products provided insight into the potential scope of the market. Approximately 39 percent of respondents consumed beef products three or more times per week. Additionally, 43 percent of the respondents were not familiar with forage-fed beef. This is a significant share of the market that is possibly open to a new product like Georgia-grown, forage-fed beef. Similarly, traceability of the product was an important feature that customers preferred. In addition to a larger selection of naturally produced beef products, respondents also indicated they were willing to pay more for the product. Approximately 49 percent of the respondents indicated that they would be willing to pay up to a dollar more per pound for Georgia-grown, forage-fed beef. Another 30 percent of the respondents indicated that they would be willing to pay more than $1 per pound for Georgia-grown, forage-fed beef. The results of the survey appear to offer opportunities for producers of Georgia-grown, forage-fed beef to expand their market share.

APA, Harvard, Vancouver, ISO, and other styles

4

McCorkle, Dean Alexander. "Measuring the impact of an intensive commodity price risk management education program on agricultural producers." Texas A&M University, 2003. http://hdl.handle.net/1969.1/2281.

Full text

Abstract:

The purposes of the study were to measure change in knowledge, adoption of practices, and economic impact, and to investigate relationships between selected personal and business parameters, and satisfaction, knowledge, adoption of practices, and economic impact of the Master Marketer program and marketing clubs. A census was attempted to collect data from the 520 Master Marketer graduates and 1,058 marketing club members. Using recommendations from Dillman (2000), data from participants were collected using two mail questionnaires. This process yielded 326 usable responses from Master Marketer graduates for a return rate of 62.7%, and 407 usable responses from marketing club members for a response rate of 38.4%. Master Marketer respondents had a statistically significant increase in selfperceived knowledge with a change in mean score of 2.06 (pre-knowledge mean = 3.33, post-knowledge mean = 5.40, where 1 = low, and 7 = excellent). Using a paired samples t-test, the 2-tail level of significance was beyond the .05 level of significance. Marketing club respondents also showed a statistically significant increase in self-perceived knowledge. Adoption of price risk management practices was measured with an adjusted response scale ranging from 0 to 12. Master Marketer respondents showed a pre-mean score of 3.15, a post-mean score of 6.61, and a change of 3.46. The 2-tailed level of significance for the overall adoption scale was less than 0.01. Marketing club respondents also showed a statistically significant increase in adoption of these practices. Economic impact in terms of change in net income was derived using respondents?? self-reported changes in commodity price received for each commodity produced, and each respondent??s typical level of production. The total farm impact had a mean of $32,288. The 2-tailed level of significance for the total farm impact was less than 0.01. The mean impact per farm of $12,361 for marketing club respondents was also statistically significant. For Master Marketer respondents, notable findings with respect to the correlation of independent variable with dependent variables was total gross revenue was negatively correlated with knowledge change. Participants who reported a large change in knowledge tended to also report a large change (increase) in time spent on marketing.

APA, Harvard, Vancouver, ISO, and other styles

5

Neagley, John P. O'Brien Robert T. "Market allocation of agricultural water resources in the Salinas River Valley." Monterey, California : Naval Postgraduate School, 1990. http://handle.dtic.mil/100.2/ADA245767.

Full text

Abstract:

Thesis (M.S. in Management)--Naval Postgraduate School, December 1990.
Thesis Advisor(s): Moore, Thomas P. Second Reader: Gates, William R. "December 1990." Description based on title screen as viewed on April 2, 2010. DTIC Identifier(s): Water Supplies, Irrigation Systems, Salinas River Valley (California), Theses, Free Market, Water Conservation, Public Policy, Salt Water, Policies, Farm Crops, Marketing. Author(s) subject terms: Groundwater Allocation, Groundwater Markets, Agricultural Groundwater, Salinas River Valley. Includes bibliographical references (p. 90-94). Also available in print.

APA, Harvard, Vancouver, ISO, and other styles

6

Scheepers, Deon. "Applications and portfolio theory in the South African agricultural derivatives market." Pretoria : [s.n.], 2005. http://upetd.up.ac.za/thesis/available/etd-05152008-142000.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Meyer, Paula. "Will the show go on? a marketing concept analysis of the management effectiveness of agricultural show societies in Australia /." View thesis, 2008. http://handle.uws.edu.au:8081/1959.7/35888.

Full text

Abstract:

Thesis (M. Commerce (Hons.)) -- University of Western Sydney, 2008.
A thesis submitted to the University of Western Sydney, College of Business, School of Marketing, in fulfilment of the requirements for the degree of Master of Commerce (Honours). Includes bibliographical references.

APA, Harvard, Vancouver, ISO, and other styles

8

Denobile, Tatiana. "Modelo de gestão estrategica com foco no cliente para comercialização de produtos organicos." [s.n.], 2005. http://repositorio.unicamp.br/jspui/handle/REPOSIP/257250.

Full text

Abstract:

Orientador: Luiz Henrique Antunes Rodrigues
Dissertação (mestrado) - Universidade Estadual de Campinas, Faculdade de Engenharia Agricola
Made available in DSpace on 2018-08-04T08:41:08Z (GMT). No. of bitstreams: 1 Denobile_Tatiana_M.pdf: 883481 bytes, checksum: 91043c7848e2f4e5a1a4799a10f51346 (MD5) Previous issue date: 2005
Resumo: O objetivo deste trabalho foi o desenvolvimento de um Modelo de Gestão Estratégica com foco no cliente para a comercialização de produtos orgânicos por meio da venda direta. Este modelo foi desenvolvido por meio de um estudo de caso do Sítio Vila Yamaguishi de Jaguariúna ¿ SP e se baseou nas teorias da Inteligência Competitiva e da Gestão do Relacionamento com Cliente (CRM), contando também com o auxílio da tecnologia de Mineração de Dados para elaboração de um modelo de diferenciação dos perfis dos clientes, bem como para a descoberta dos hábitos de compra. No contexto da venda direta é muito importante que se conheça os hábitos e perfis dos clientes, pois cada um se configura como uma transação comercial, portanto, sua satisfação e o atendimento de suas necessidades pode representar a continuidade do negócio. Assim, por meio do modelo de diferenciação dos clientes foi possível detectar os clientes ativos e os não ativos, além de destacar os de maior valor para o negócio e, ainda, os que costumam comprar regularmente. Deste modo, foipossível também sugerir ações de comercialização de acordo com os perfis e hábitos descobertos. Por último, este trabalho visa ilustrar como dados internos de um negócio, quando bem trabalhados, são transformados em conhecimento que, juntamente com ações comerciais adequadas, podem se tornar uma ferramenta valiosa para aquisição de vantagens comerciais e competitivas
Abstract: The main objective of this research was to develop a Strategic Management Model with focus on customer to commercialize organic products by direct sales. It was based on Competitive Intelligence and Customer Relationship Management (CRM). Data Mining technology was used in order to elaborate a model of customer differentiation as well as to identify consumption habits. This research was developed by a study of case. It is very important to know the habits and the profile of each customer in the context of direct sales, once each client means one transaction. Therefore, their satisfaction and the response for their needs can mean the continuity of the business. This model allowed distinguishing which clients had been buying or not, which ones were more valuable to the business and also which of them had a regular frequency. Considering this scenery, it was possible to suggest commercialization actions according to the different profiles and habits discovered by the using of Data Mining technology. This study aimed to illustrate how internal data of a business can be transformed in knowledge by a planned way, which can become a valuable instrument in order to gain competitive and commercial advantages
Mestrado
Planejamento e Desenvolvimento Rural Sustentável
Mestre em Engenharia Agrícola

APA, Harvard, Vancouver, ISO, and other styles

9

Viljoen, Philippus. "NOVON : nasionale verspreider van Novartis-CP in Suidelike Afrika : distribusie as strategiese voordeel." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/52365.

Full text

Abstract:

Thesis (MBA)--Stellenbosch University, 2001.
ENGLISH ABSTRACT: Novartis is a life sciences company with its headquarters in Basie, Switserland. Novartis divides its business into three core activities, namely Healthcare, Consumer Health and Agribusiness (Novartis AG). Novartis AG is further divided into crop protection, seeds and animal health. In order to improve business systems, Novartis AG divides its business into five geographical areas, namely NAFTA, Western Europe, Central- and South America, Asia/Pacific countries and Business International. Novartis Crop Protection South Africa (Novartis CP SA) reports to Business International. The financial position of producers in various sectors of the agricultural industry has weakened over the past years. Various reasons are given for this, such as a decrease in nett farm income, adverse weather conditions, a government which is unsympathetic towards the commercial producer, macro-economic factors (weakening of the local currency against the US Dollar and British Pound and high interest rates), as well as poor financial and general management by producers. Due to this poor performance, the agricultural industry as a whole hardly showed growth in real terms over the past five years. Input suppliers, such as the aqrochernical industry suffered the same fate. The agrochemical industry has changed tremendously over the same period. Suppliers of generic products are increasing annually. The agrochemical industry is regulated by Act 36 of 1947. This Act makes it relatively easy, fast and cheap for generic producers (and suppliers) to register their products in South Africa. This huge increase in cheaper generic products led to poor performances by the producers (and suppliers) of research-based products, both in volume and price. Currently, there is an imbalance between the number of suppliers and the number of distributors in the South African Agrochemical Industry. Consequently, the suppliers of these generic products always find a keen distributor in South Africa. Presently, Novartis CP SA has the largest market share in the agrochemical industry in South Africa. Over the years, Novartis CP SA developed a very strong distribution network. This network was partly the reason for Novartis' success in the field. This distribution network, in broad terms, was managed as a franchise. In other words, Novartis CP SA gave an independant company the right to sell its product range in an allocated geographical area. Today, all the suppliers of researched-based products are using dealerships to distribute their products. Although this system worked very well, it was important for Novartis CP SA to adapt this system if the situation in the agrochemical and agricultural industries would change. Due to the changes that took place in both industries, it was of utmost importance for Novartis CP SA to gain more control over the management of the distribution network. As a supplier, it was also important that Novartis CP SA tried to stabilise the fragmented distribution industry by grouping some of the individual dealerships together. As the leader in this transformation process, Novartis CP SA was in a position to choose its partners. With the establishment of Novon Crop Protection Chemicals (Novon), a company was formed in which Novartis AG and the various dealerships, as a group, has a shareholding of 45% each. In exchange for the shares in Novon, each dealership offered a 26% (veto right) shareholding in their companies to Novon. Via Novon, Novartis CP SA created a distribution company which will be able to defend its marketshare in the future.
AFRIKAANSE OPSOMMING: Novartis is 'n Switserse maatskappy wat spesialiseer in die lewenswetenskappe met sy hoofkantoor in Basel, Switserland. Novartis se besigheid word in drie kernaktiwiteite verdeel naamlik; gesondheidsorg, verbruikersgesondheid en landboubesigheid (Novartis AG). Landboubesigheid behels weer gewasbeskerming, saad en dieregesondheid. Novartis AG verdeel sy besigheid in vyf geografiese streke: NAFTA, Wes-Europa, Sentraalen Suid-Amerika, Asië/Pasifiese lande en Besigheid Internasionaal. Novartis Gewasbeskerming Suid-Afrika (Novartis CP SA) rapporteer aan Besigheid Internasionaal. Die finansiële posisie van produsente in verskeie vertakkings van die landboubedryf het oor die laaste aantal jare aansienlik verswak. Daar is verskeie redes vir hierdie tendens, waaronder 'n afname in netto boerdery inkomste, swak weersomstandighede, 'n regering wat nie simpatie toon met die kommersiële produsent nie, makro-ekonomiese faktore ('n verswakking van die plaaslike geldeenheid en hoë rentekoerse), asook swak finansiele en algemene bestuur deur produsente, die belangrikstes is. Vanweë hierdie swak prestasies, het die landboubedryf in sy geheel nie werklik enige groei getoon nie. Insetverskaffers soos die landbouchemiese bedryf het dienooreenkomstig ook nie oor die afgelope aantal jare werklik reële groei getoon nie. Voorts het die liandbouchemiese bedryf in Suid Afrika ook oor die afgelope aantal jare verander. Verskaffers van veral generiese produkte het toegeneem. Die landbouchemiese bedryf word deur Wet 36 van 1947 gereguleer. Hierdie wet maak dit vir die vervaardigers van generiese produkte baie maklik en goedkoop om produkte te registreer. Die toename in goedkoper, generiese produkte het die verskaffers van navorsingsgebaseerde produkte se verkope (prys en volume) onder kwaai druk geplaas. As gevolg van 'n wanbalans tussen die aantal verskaffers en verspreiders in Suid-Afrika, het hierdie generiese vervaardigers maklik gewillige verspreiders van hul produkte gekry. Novartis CP SA het tans die grootste markaandeel in die landbouchemiese bedryf in Suid- Afrika. Hierdie posisie as markleier, is gevestig met die hulp van sy verspreidingsnetwerk. In breë trekke het Novartis CP SA sy handelaarsnetwerk op die beginsels van 'n bedryfsreg (franchise) bestuur. Dit bring mee dat Novartis CP SA aan onafhanklke maatskappye die reg gee om sy produkreeks in 'n spesifieke geografiese area te versprei. Die meeste verskaffers van landbouchemiese produkte in Suid-Afrika maak tans van handelaars gebruik om hul produkte te versprei. Alhoewel hierdie stelsel effektief was, was dit vir Novartis CP SA belangrik om dit aan te pas by veranderende omstandighede binne die landboubedryf. Dit was vir Novartis CP SA belangrik om deel te wees van die besluitneming en bestuur van die verspreidingsnetwerk, asook om die reeds gefragmenteerde verspreidingsbedryf te stabiliseer. Deur hierin die voorloper te wees, was Novartis CP SA in staat om te kies met watter van die plaaslike verspreidingsmaatskappye hy in vennootskap wou gaan. Met die stigting van Novon Gewasbeskerming Chemikalieë (Novon), het daar 'n maatskappy ontstaan waarin Novartis AG 45% aandeel het, terwyl die onderskeie handelaars ook 'n aandeel in die maatskappy het ( 45% in totaal vir al die handelaars). As teenprestasie, het Novon 26% aandeel (dus 'n vetoreg) in elkeen van die handelaars bekom.

APA, Harvard, Vancouver, ISO, and other styles

10

Brusk, Amy M. "Survey of business management factors associated with mixed animal veterinary practice size and growth." Thesis, Manhattan, Kan. : Kansas State University, 2009. http://hdl.handle.net/2097/1431.

Full text

APA, Harvard, Vancouver, ISO, and other styles

11

Šimonytė, Renata. "Žemės ūkio naudmenų atkūrimo ir gerinimo darbų pagrindimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130625_175650-71559.

Full text

Abstract:

Magistro baigiamajame darbe išanalizuoti ir įvertinti žemės ūkio naudmenų atkūrimo ir gerinimo pagrindų teoriniai ir praktiniai aspektai, atliktas empirinis melioracijos specialistų bei ūkininkų tyrimas, daromos išvados ir pasiūlymai. Darbas susideda iš dviejų dalių. Pirma darbo dalis – teorinė, šioje dalyje aptariami žemės ūkio naudmenų atkūrimo ir gerinimo darbų teoriniai aspektai: analizuojama jų samprata įstatymuose ir mokslinėje literatūroje, apžvelgiami teisinio reglamentavimo ypatumai. Antroje dalyje pristatoma tyrimo metodologija bei aptariami atlikto empirinio tyrimo rezultatai, kurio metu autorė apklausė Jonavos rajono specialistus-melioratorius bei ūkininkus.
Master's thesis analyzes with the base of agricultural land restoration and improvement works, shows it`s theoretical and practical aspects, also author provide an empirical study of professionals and farmers, make conclusions and recommendations. The work consists of two parts. The first part of the work - theoretical, this section deals with agricultural land restoration and improvement work in theoretical aspects: the analysis of the concept of agricultural land restoration and improvement work as it is written in law and literature, also provides an overview of the legal regulatory features. The second section presents the research methodology and discusses with the results of an empirical study in which the author interviewed Jonava professionals and farmers.

APA, Harvard, Vancouver, ISO, and other styles

12

Ploeger, Dustin. "Growing the footprint of traditional grain origination." Thesis, Kansas State University, 2010. http://hdl.handle.net/2097/7024.

Full text

Abstract:

Master of Agribusiness
Department of Agricultural Economics
Allen M. Featherstone
This thesis focuses on the rapid growth of new generation contracts used by grain producers. Specifically, the research studies a potential customer base of producers not using Cargill’s new generation contracts. A survey was conducted to uncover possible customer demand for Cargill’s marketing solutions. Those surveyed do not have the opportunity to use these solutions because their operations typically lay outside the footprint of existing Cargill grain facilities. With Cargill’s Flex Delivery Program, sales professionals have the ability to sell grain marketing solutions, like new generation contracts, to farming operations outside of existing asset footprints. From the experiences of current sales professionals offering new generation contracts via Cargill’s Flex Delivery Program, the author hypothesized that there are three primary variables influencing the likelihood of a customer finding value in the Flex Delivery Program. The size of farming operation, the number of facilities they deliver grain to and the importance they place on forward marketing are critical components to determining if a farming operation may market grain through Cargill’s Flex Delivery Program using a new generation contract. The survey results revealed the percentage of the sample population fit the criteria of a Flex Delivery candidate. The survey questions were also designed to uncover farmer demographics, current marketing styles, competition, and, in general, provide good background information useful for making follow-up sales calls on those selected to survey. The results show roughly a third of those surveyed are Flex Delivery candidates.

APA, Harvard, Vancouver, ISO, and other styles

13

Almojel, Suliman. "Characteristics of United States Seafood Consumers." UKnowledge, 2016. http://uknowledge.uky.edu/agecon_etds/38.

Full text

Abstract:

In this thesis, I conducted an analysis of the consumption patterns associated with demographic and socio-economic characteristics, using Tobit and double-hurdle models. Data were collected for 11,574 households from the US Bureau of Labor Statistics for the year of 2014. Specific determinants included household size, age, income, gender, education, race, region, marital status, and whether the household lived in a coastal state. The results reveal that seafood expenditures are sequential decisions. Asian racial groups, households headed by married couples, a large number of members in households, higher income households, and households residing in the Atlantic and Gulf Coasts were variables that significantly impacted seafood expenditures.

APA, Harvard, Vancouver, ISO, and other styles

14

Arowolo, Steven Alaba. "Implications of food value chain support structures for water resource management by smallholder farmers in the Eastern Cape Province." Thesis, University of Fort Hare, 2012. http://hdl.handle.net/10353/d1001027.

Full text

Abstract:

Smallholder agriculture is faced with so many challenges despite all the policies and programmes that have been channelled towards ensuring improvement in this sector. Improving smallholder agricultural productivity requires that smallholder farmers gain access to reliable and adequate farmer support services such as physical infrastructures like good road network, functional irrigation facilities, extension services, finance and efficient marketing system. However, these support services are lacking in a vast majority of the rural communities in which the smallholder farmers live and work. This study is centred on governance within the food value chains, with specific focus on butternuts and chicken value chains;with a view to identifying those factors preventing smallholder farmers from accessing the mainstream market. Ciko and Mbozi villages in Mbashe local municipality were used as the research sites for the study. Data were collected across the two villages through sampling of 100 individual farming households based on random selection; questionnaires and checklist of questions were used as tools to access information from farmers through focus group discussions, personal interviews and key informants. In addition,Ciko Santrini project and foundation community project, which are the two agricultural community projects located within the study area were also investigated. Conceptual and analytical frameworks were employed in the research analysis. Williamson’s 4-level of social analysis and the sustainable livelihood frameworks were used to conceptualize the analysis. Inferential analysis was carried out using binary logistic regression and discriminant analysis with focus on butternuts and cSmallholder agriculture is faced with so many challenges despite all the policies and programmes that have been channelled towards ensuring improvement in this sector. Improving smallholder agricultural productivity requires that smallholder farmers gain access to reliable and adequate farmer support services such as physical infrastructures like good road network, functional irrigation facilities, extension services, finance and efficient marketing system. However, these support services are lacking in a vast majority of the rural communities in which the smallholder farmers live and work. This study is centred on governance within the food value chains, with specific focus on butternuts and chicken value chains;with a view to identifying those factors preventing smallholder farmers from accessing the mainstream market. Ciko and Mbozi villages in Mbashe local municipality were used as the research sites for the study. Data were collected across the two villages through sampling of 100 individual farming households based on random selection; questionnaires and checklist of questions were used as tools to access information from farmers through focus group discussions, personal interviews and key informants. In addition,Ciko Santrini project and foundation community project, which are the two agricultural community projects located within the study area were also investigated. Conceptual and analytical frameworks were employed in the research analysis. Williamson’s 4-level of social analysis and the sustainable livelihood frameworks were used to conceptualize the analysis. Inferential analysis was carried out using binary logistic regression and discriminant analysis with focus on butternuts and chicken production among the smallholder farmers in the study area to determine factors that could encourage farmers ‘access markets. The results showed that factors such as; assistance from government agency, partnerships with private and public institutions and farmers’ decision due to access to information were significant at 1% level for both butternuts and chicken production. On the other hand, factors such as provision of input subsidy and farmers’ membership of agricultural development projects are significant at 5% level. The findings suggest that adoption of any or combination of the significant factors could serve as good support structures for farmers and they could directly help them market their produce efficiently.

APA, Harvard, Vancouver, ISO, and other styles

15

Sneddon, Joanne. "Innovation in the Australian wool industry : a sensemaking perspective." University of Western Australia. Graduate School of Management, 2008. http://theses.library.uwa.edu.au/adt-WU2009.0010.

Full text

Abstract:

Achieving the successful development, transfer and adoption of new agricultural technology is a popular issue in the innovation literature. Innovation diffusion and economic theory has informed this literature by emphasising the central role that technology attributes and economic rationality play in the adoption of new technology. In agricultural innovation context, research has traditionally taken a technological determinist perspective, assuming that technologies shape society and that all technological change is positive and progressive. As a result of limitations of the linear, determinist perspective of agricultural innovation to explain how new technologies are adopted and diffused, social constructivist approaches to agricultural innovation have emerged as a complement to this approach. However, a unifying framework of the social construction of new agricultural technologies has not been presented in the agricultural innovation literature. In this study Karl Weicks seven properties of sensemaking are used as the foundation for the development of a unifying conceptual framework for the examination of the social construction of agricultural technology. This thesis is a study of sensemaking in the context of agricultural innovation. It examines how participants in the Australian wool industry make sense of new technologies and how that sensemaking shapes their use of new technologies over time. The focal innovation initiative studied in this thesis is the development, transfer, adoption and abandonment of objective wool fibre testing technologies. This initiative commenced in the 1960s and has resulted in significant changes in the way that Australian wool is produced, marketed and processed. An interpretive research paradigm is adopted in this study. A theory-building case study approach, combining quantitative and qualitative data collection and analysis is used to capture the ongoing, iterative, enactive and social actions and interactions that occur throughout the agricultural innovation process. The case study is divided into three separate but interlocking empirical analyses which examine how industry participants' sensemaking shaped their use of wool testing technologies at the industry, technological system and individual farm level. The findings and implications of the three empirical studies in this thesis are discussed in relation to (1) the interpretation frameworks of agricultural industry participants and technology enactment, (2) the sensemaking process, (3) the social construction of shared technology frames, and (4) the social construction of industry belief systems. This study contributes to the debate on the social construction of agricultural technology and sensemaking in the innovation process by exploring the development, transfer, adoption and abandonment of new wool fibre testing technologies by industry participants over time. It builds on theoretical and empirical agricultural innovation and sensemaking research, and draws on a theoretical framework sensitive to the social construction of technology at the individual, group and industry levels. In doing so this study develops the concept of sensemaking in the agricultural innovation process as a way of deepening our understanding of how new agricultural technologies are transferred, adopted and diffused.

APA, Harvard, Vancouver, ISO, and other styles

16

Simpson, Donna. "Salads, sweat and status : migrant workers in UK horticulture." Thesis, University of Sussex, 2011. http://sro.sussex.ac.uk/id/eprint/7601/.

Full text

Abstract:

Drawing on workplace ethnography at a farm in the East of England and interviews with former participants on the UK's temporary foreign worker programme, the Seasonal Agricultural Workers Scheme, this thesis contributes to understanding of the everyday work and living experiences of migrant workers in UK horticulture. In particular, it assesses the influence of supermarket-driven supply chains and of immigration status on these experiences. This thus reveals a labour process which is strongly shaped by structural factors, yet workers' agency is also shown to play an important part. The analysis is organised around working and living spaces. It first explores the living spaces of the camp in which migrant workers were required to reside as a result of the conditions attached to the Seasonal Agricultural Workers Scheme. Such conditions, it is argued, give rise to both social and physical enclosure and thus to employers' control of migrant workers. Secondly, the thesis focuses on everyday work spaces, illustrating how migrants' work efforts are influenced by two features of production operating in UK food supply chains: just in time and total quality control. The role of surveillance and technology are shown to be important in habituating migrants' bodies and their work efforts. The analysis of spaces of work also reveals how the piece rate form of payment and uncertainty over rates of pay are used to gain workers' consent and intensification of work effort. Moreover, it contributes to understanding of the bodily effects of that effort. The thesis further explores leisure and consumption spaces away from the camp. These can be sites of stigma, racism and exclusion and simultaneously reveal the working of a transnational social field. The analysis of these spaces provides evidence of how immigration status and nationality can shape both migrants' own identities and how others perceive them.

APA, Harvard, Vancouver, ISO, and other styles

17

Li, Hong Sheng. "A study into Chinese agriculture cooperative movement." Thesis, University of Macau, 1995. http://umaclib3.umac.mo/record=b1636749.

Full text

APA, Harvard, Vancouver, ISO, and other styles

18

Felipe, Neto Adriano. "O MARKETING COMO SISTEMA DE GESTÃO APLICADO À AGRICULTURA FAMILIAR." Pontifícia Universidade Católica de Goiás, 2011. http://localhost:8080/tede/handle/tede/2492.

Full text

Abstract:

Made available in DSpace on 2016-08-10T10:44:12Z (GMT). No. of bitstreams: 1 ADRIANO FELIPE NETO.pdf: 1526041 bytes, checksum: 4b132b0621936d3c3690c76da8c645b2 (MD5) Previous issue date: 2011-08-26
Family farmers historically run into some difficulties to keep their undertaking. That is due to management deficiency, environmental conservation and business handling. Contemporary marketing is consisted of a system that has in view the balance of necessities, expectations and the potential of organizations and the market that it performs on. If it is efficiently introduced, marketing can collaborate to the farmers undertaking consolidation, which can produce a social equity, besides providing natural resources maintenance and a better quality of life for the whole family. However, to reach this level, the cultural, political, ecological, and environmental and space areas, where it is located, should be taken into consideration. The marketing strategic planning is based on field research and also on specific tools that establish objectives, strategies to make viable for family farmers search for their economic, social and environmental sustainability. This paper is the result of bibliographical and descriptive research achieved through a questionnaire conducted in the cities of Silvania, Orizona and Bela Vista de Goiás, and has got as its aim to diagnose the general characteristics of its present object, which is the family farmers, moreover identify the handling, the used techniques, and the level of capacity suitable and as well a qualified producer, and from that point on proposing management options looking forward to the consolidation of the dairy producers.
Os agricultores familiares historicamente encontram dificuldades para manutenção de seus empreendimentos e tem como característica a deficiência na gestão, conservação do meio ambiente e manejo do negócio. O marketing contemporâneo é compreendido como um sistema de gestão que visa o equilíbrio entre necessidades, expectativas e potencial da organização e do mercado em que atua. Se implantado com eficiência o marketing pode colaborar com a solidificação do empreendimento dos agricultores, o que poderá gerar equidade social, além de proporcionar a manutenção dos recursos naturais e melhor qualidade de vida de toda a familia, porém, para atingir esse patamar devem-se considerar as características culturais, políticas, ecológicas, espacial e ambiental da região que se encontre. O planejamento estratégico de marketing baseado na pesquisa de campo e em ferramentas específicas estabelece objetivos, metas e estratégias para os agricultores familiares buscarem sua sustentabilidade econômica, social e ambiental. Este trabalho é resultado de pesquisa bibliográfica e pesquisa descritiva realizada através de questionário estruturado nos municípios de Silvania, Orizona e Bela Vista de Goiás e teve como objetivo diagnosticar as características gerais de seu objeto de estudo, que são os agricultores familiares, além de identificar o manejo, as tecnologias utilizadas e o grau de adequação às suas necessidades, bem como avaliar a capacitação e a qualificação dos produtores e a partir daí propor opções de gestão visando a consolidação dos produtores leiteiros.

APA, Harvard, Vancouver, ISO, and other styles

19

Miller, Ryan J. "Implementing Green Roofs on Movie Theaters and Shopping Centers: Business Cases in Profitable Sustainability." Scholarship @ Claremont, 2014. http://scholarship.claremont.edu/pomona_theses/99.

Full text

Abstract:

This thesis presents the business case for installing green roofs on movie theaters and shopping centers. These businesses can then derive increased profits from the environmental benefits of reduced energy use and increased stormwater retention. After presenting the basic design and benefits of a green roof, the thesis develops stand-alone business plans for a movie theater and shopping center. The author finds that green roofs are a profitable sustainability solution for the commercial enterprise.

APA, Harvard, Vancouver, ISO, and other styles

20

Goerig, Anita J. "Service-Dominant Logic Framework Theory Contributions to the Agriculture Industry." Thesis, Capella University, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=13425523.

Full text

Abstract:

The focus of this qualitative descriptive single case study was exploring and developing an understanding of how to leverage the service-dominant (S-D) logic framework theory and service ecosystem concept to assist small family farm owners from the crops category in Connecticut to attain a sustainable future. Participants answered 10 questions about their experiences and perceptions of the service ecosystem concept and the innovative strategies they have implemented into their business plans. Data were collected through in-depth, face-to-face interviews, unstructured observation, social media analysis, and document collection to achieve data triangulation. MAXQDA software was used to assist with coding and analysis. Two research questions guided this study. The first was as follows: How can the development of a service ecosystem influence the ability of small family-owned farms in Connecticut to advance and achieve a sustainable future? The second was the following: What strategic methods are designed in the farms’ business model for innovation and sustainability? The findings indicated that a service ecosystem was present at the metatheoretical and micro aggregation levels. The value of this research study is the contributions to the literature in the first investigation that describes the relationship between the S-D logic framework and service ecosystem concept where the farmers of small family farms have efficiently developed, implemented, and managed a service ecosystem to advance sustainability. Recommendations for future research include: (a) a study of cooperative marketing (farmers markets) in a structural equation modeling analysis with the imperfect competition theory and the phenomenon of small farmers and (b) a study on an expanded service ecosystem with multiple actors, where the phenomenon of small and mid-sized farms are extended to the midrange theoretical and meso aggregation levels from the S-D logic landscape.

APA, Harvard, Vancouver, ISO, and other styles

21

Engelmann, Josh. "Dairy price risk management analysis." Thesis, Kansas State University, 2011. http://hdl.handle.net/2097/13209.

Full text

Abstract:

Master of Agribusiness
Department of Agricultural Economics
Kevin Dhuyvetter
The size of our dairy operation increased from 300 milk cows to 1,700 milk cows in 2003. Once the dairy operation increased, the dependency on milk price to support the entire operation also increased. This was due to the fact that the cropping side of the operation became more devoted to growing feed for the livestock as opposed to producing cash crops. Thus, the increase in the number of milk cows led to decreased diversity in our income potentially increasing the financial risk of the operation. The purpose of this thesis is to study different risk management tools and strategies to aid in the formulation of a risk management plan for milk sales in our operation. Risk management strategies using forward contracts, futures, put options, and cash were analyzed at different time periods and various minimum price levels. The strategies were analyzed over the last ten years (2001-2010) of available price data. Twenty-five risk management strategies were analyzed both with and without set minimum milk prices. Minimum price levels ranged from $14/cwt to $17/cwt in $1 increments. The time frame for the transaction ranged from zero to twelve months prior to production in three-month increments. Based on historical data, risk management strategies can be used to decrease the price risk faced by an operation. The risk management strategies did not affect the average price received at statistically significant levels typically considered. Different risk management opportunities are highlighted that need to be analyzed before fully implementing a risk management plan for dairy operations.

APA, Harvard, Vancouver, ISO, and other styles

22

Bronkhorst, N. J. "Developing an integrated marketing communication strategy for the MGK Group." Thesis, Stellenbosch : Stellenbosch University, 2010. http://hdl.handle.net/10019.1/80495.

Full text

Abstract:

Thesis (MBA)--Stellenbosch University, 2010.
ENGLISH ABSTRACT: The Marketing of Agricultural Products Act 47 (No 47 if 1996) led to the dilution of single-channel marketing in the agricultural sector. Hence, marketing boards such as the Maize Board were dismantled. New legislation forced agricultural businesses to adapt to the changing environment and turn co-operatives into companies. The new developments also implied that these companies had to reposition themselves to be more competitive in a deregulated market. MGK Group Operating Company Pty (Ltd) is a prominent role player in the agricultural sector in the North West, Limpopo, Mpumalanga and Gauteng provinces in South Africa. Unexpected growth in the company as well as the deregulation of the industry necessitated a bona fide marketing communication department to manage and coordinate all advertising, promotional and communication efforts. After establishing this department all marketing communication efforts were still fragmented. Consequently, the cost-effectiveness of this department was questioned by the company’s board of directors. The MGK Group’s the board of directors received a mandate to follow a holistic approach and formulate a strategy to enhance the impact of its marketing communication efforts while cutting costs. This study sets out to establish whether the implementation of an integrated marketing communication programme can ultimately satisfy the board of directors’ requirements for marketing communication that is more accountable, effective and efficient. This study starts with a literature review of the practices and theories underpinning integrated marketing communication. This is followed by testing the applicability of the various approaches and methodologies in the MGK Group environment. The study is concluded with the formulation of a marketing communication strategy and recommendations based on the needs of the MGK Group.
AFRIKAANSE OPSOMMING: Die Wet op die Bemarking van Landbouprodukte (Nr 47 van 1996) het eenkanaal-bemarking in die sektor verwater. Dit het daartoe gelei dat bemarkingsrade soos die Mielieraad afgeskaf is. Nuwe wetgewing het landbou-ondernemings genoop om in 'n veranderende sake-omgewing aan te pas en koöperasies in maatskappye te omskep. Die aanpassing het ook beteken dat maatskappye hulself in 'n meer mededingende en gedereguleerde mark moes herposisioneer. Die MGK Groep Bedryfsmaatskappy Edms Bpk is 'n vooraanstaande rolspeler in die landbousektor in die volgende provinsies in Suid-Afrika: Noordwes, Limpopo, Mpumalanga en Gauteng. Onverwagse groei asook die deregulering van die bedryf het meegebring dat dié maatskappy 'n bona fide bemarkingskommunikasie-afdeling nodig gehad het om alle reklame-, promosie- en kommunikasie-aktiwiteite te bestuur en te koördineer. Nadat die afdeling op die been gebring is, het bemarkingskommunikasie-aktiwiteite steeds los van mekaar gestaan. Dit het daartoe gelei dat die kostedoeltreffendheid van die funksie op divisievlak bevraagteken is. Die direksie van die MGK Groep het 'n mandaat gehad om 'n holistiese benadering te volg en 'n strategie te formuleer om die impak sowel as die kostedoeltreffendheid van die maatskappy se bemarkingskommunikasie te verbeter. Hierdie studie poog om vas te stel of die implementering van 'n geïntegreerde bemarkingskommunikasieplan uiteindelik in die direksie van die MGK Groep se behoefte aan verantwoordbare, doeltreffende en doelmatige bemarkingskommunikasie kan voorsien. Die studie begin met 'n literatuuroorsig van die praktyk en teorie van geïntegreerde bemarkingskommunikasie. Daarna word die toepaslikheid van die onderskeie benaderings en metodologieë ten opsigte van die MGK Groep getoets. Die studie word afgesluit met 'n bemarkingskommunikasiestrategie en aanbevelings wat op die behoeftes van die MGK Groep gegrond is.

APA, Harvard, Vancouver, ISO, and other styles

23

Eldridge, Roger Wayne. "KENTUCKY FEEDER CATTLE PRICE ANALYSIS: MODELS FOR PRICE PREDICTIONS AND GRAZING MANAGEMENT." Lexington, Ky. : [University of Kentucky Libraries], 2005. http://lib.uky.edu/ETD/ukyagec2005t00310/RWThesis.pdf.

Full text

Abstract:

Thesis (M.S.)--University of Kentucky, 2005.
Title from document title page (viewed on November 8, 2005). Document formatted into pages; contains viii, 90 p. : ill. Includes abstract and vita. Includes bibliographical references (p. 86-88).

APA, Harvard, Vancouver, ISO, and other styles

24

Martin, Miriam Sharon. "Survey of Management and Marketing Practices on U.S. Cow-calf Operations and Evaluation of Different Captive Bolt Lengths in a Commercial Slaughter Plant." Thesis, Colorado State University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10784935.

Full text

Abstract:

Finding ways to objectively measure welfare within different sectors of the beef industry is necessary to continually improve cattle welfare from birth to slaughter. The first objective of Study 1 was to benchmark cow-calf producer perspectives on management strategies and challenges that ultimately affect cattle welfare on ranches in the United States. The second objective of Study 1 was to quantify how producers are marketing their calf crop, their priorities when selecting replacements, and if producers saw value in handling and care guidelines. A total of 1,414 responses from cow-calf producers in 44 states were collected through a survey done in partnership with BEEF Magazine. Thirty questions were asked of producers to gather demographic information, producers’ current handling and health management practices, and how they prioritized industry challenges. As well as establish at what age and through what avenue producers are marketing their calf crop, and gauge producer perspectives on a quality assessment outlining handling and care guidelines.

After analyses of producer responses, it was concluded that the frequency of management methods and decisions are impacted by age, operation size, location, and BQA certification. A higher percentage of respondents who were BQA certified used electronic eartags, followed by freeze branding. A higher percentage of respondents not BQA certified used basic eartags and hot branding. 74.5% of respondents were preconditioning their calf crop. A higher percentage of respondents were preconditioning their calf crop that were BQA certified, than those who were not BQA certified. The most important beef industry challenge identified was cow-calf health and the biggest challenge to producer’s own operation was identified as land availability/price. The most important animal health issues on producers’ operations were identified as Bovine Respiratory Disease, flies, Pinkeye, and reproductive health. By producer age, calf/neonate health was identified as the biggest challenge for respondents under the age of 30. Respondents age 55-70 responded that Veterinary Feed Directive (VFD)/regulations was more of a challenge than any other age group. Respondents with 50 head or less or more than 1,000 head more frequently retained their calf crop through finishing and respondents with 51 to 200 head and 201 head to 500 head more frequently backgrounded and then sold their calf crop. 13.5% of respondents answered yes, a veterinarian had offered to administer a drug for pain management when castrating or dehorning. Of those 13.5% who responded yes pain management had been offered, 54.55% of respondents chose to use a pain relief method. A higher percentage of producers that precondition also indicated that they use a pain relief method when castrating or dehorning more frequently, though it was still a low percentage. Overall, 46.3% of respondents saw value in handling and care guidelines and 54.9% of respondents saw value in a program including source and age verification, a vaccination plan, and handling and care guidelines. Respondents who were BQA certified, had a beef cow inventory of 501 to 1,000 head, who preconditioned their calves and backgrounded them before selling, and who lived in the West more frequently saw value in a quality assessment outlining handling and care guidelines.

The objective of Study 2 was to examine the effects of captive bolt length and breed type on post-stun leg activity in cattle. A total of 2,850 Holstein (HOL) and non-Holstein British/Continental bred (NHOL) steers and heifers were observed post-stunning at a large commercial slaughter facility. A penetrating pneumatic captive bolt stunner was used with three different bolt lengths: CON, 15.24 cm; MED, 16.51 cm; and LON, 17.78 cm. Hind limb kicking, forelimb activity, take away belt stops, carcass swing and number of knife sticks during exsanguination were recorded for each animal from video recording. Hind limb and forelimb kicks observed ranged from 0 to 25 and 0 to 8, respectively. A significant main effect of treatment, breed type and an interaction between treatment and breed type on hind limb activity was found. Analysis of post-stun hind limb and forelimb activity indicated that increasing pneumatic captive bolt length does not decrease post-stun leg activity but alternatively can increase kicking when using the longest bolt tested in particular types of cattle, i.e. Holsteins. Other parameters associated with the shackling and hoisting process were impacted by breed type as well. There was a higher percentage of cattle experiencing take away belt stops and carcass swing in HOL as compared with NHOL. (Abstract shortened by ProQuest.)

APA, Harvard, Vancouver, ISO, and other styles

25

Chouan, Camille Aliénor Rebecca. "Creating buyer-supplier commitment in food supply chains at the base of the pyramid." reponame:Repositório Institucional do FGV, 2013. http://hdl.handle.net/10438/11374.

Full text

Abstract:

Submitted by Camille Alienor Rebecca Chouan (camille.chouan@gmail.com) on 2013-12-26T18:28:01Z No. of bitstreams: 1 MasterThesis MPGI 2013_Camille Chouan.pdf: 2070374 bytes, checksum: 32f42327d40884fd86be03a1ae2c4ee1 (MD5)
Approved for entry into archive by Luana Rodrigues (luana.rodrigues@fgv.br) on 2013-12-26T19:16:47Z (GMT) No. of bitstreams: 1 MasterThesis MPGI 2013_Camille Chouan.pdf: 2070374 bytes, checksum: 32f42327d40884fd86be03a1ae2c4ee1 (MD5)
Made available in DSpace on 2013-12-26T19:57:54Z (GMT). No. of bitstreams: 1 MasterThesis MPGI 2013_Camille Chouan.pdf: 2070374 bytes, checksum: 32f42327d40884fd86be03a1ae2c4ee1 (MD5) Previous issue date: 2013-11-26
This research analyzes the role of relational aspects such as trust, commitment, power usage and interdependence in the framework of inclusive business strategies that engage agribusiness MNCs and smallholder farmers in food supply chains in Brazil. Inclusive business strategies that seek direct sourcing from smallholders in emerging countries have been acknowledged as a promising market-based approach to create social impact and improve the livelihoods of rural producers at the 'base of the pyramid', all the while enabling companies to strengthen their position in local markets and source quality raw materials at lower costs. Studies on this topic widely focus on the competitive and commercial advantages that food companies derive from directly sourcing from smallholder suppliers, presenting value chain models that can be tailored to fit their global business strategy, however there remains little theoretically-grounded knowledge on the inter-organizational and relational challenges of these buyer-supplier relationships. Moreover, little attention has been paid to how asymmetries between MNCs and smallholder suppliers in terms of power, dependence and value-orientation can affect the evolution of these relationships. The objective of the study was thus to describe the factors that enable these asymmetrical partners to build long-term and mutually beneficial business relationships. A grounded theory methodology was used, which was particularly appropriate to examine relationships and collect experiences from the field through interviews of both company executives and field staff and smallholders in three key sectors dominated by family agriculture in Brazil, namely dairy, poultry/swine husbandry and horticultural production. Key theoretical concepts from the field of Relationship Marketing were used to back the results from the field research. The main finding of this research is the importance of going beyond trust-building in the relationship management strategy and designing dyadic partnerships based on mutual interdependence in order to reduce asymmetries and enhance commitment between the MNC and the smallholder.
Esta pesquisa analisa o papel dos aspectos relacionais tais como confiança, comprometimento, interdependência e uso de poder âmbito das estratégias de negócios inclusivos que envolvem pequenos agricultores nas cadeias de valor de multinacionais dos agronegócios no Brasil. Os negócios inclusivos de abastecimento direto por empresas com pequenos agricultores em países em desenvolvimento têm sido reconhecidos como uma abordagem economicamente viavél e promissora para criar impacto social e melhorar as condições de vida de produtores rurais da 'base da pirâmide', ao mesmo tempo permitindo que as empresas reforçar as suas posições nos mercados locais e adquirir matérias primas de qualidade a custos mais baixos. Estudos sobre este tema focam amplamente sobre as vantagens comerciais e competitivas que as empresas derivam do abastecimento direito com pequenos fornecedores, apresentando modelos de cadeia de valor customizados e ajustados estratégias globais de negócios, no entanto ainda há pouco conhecimento teoricamente fundamentado sobre os desafios organizacionais e relacionais da relação entre o comprador multinacional e o fornecedor de baixa renda. Além disso, pouco foco tem-se prestado sobre como assimetrias entre multinacionais e produtores de baixa renda, em questão de poder, dependência e de valores pode afetar a evolução dessas relações de negócios. O objetivo do estudo foi descrever os fatores que permitem a esses parceiros assimétricos de construir relacionamentos comerciais de longo prazo e mutuamente benéficos. A metodologia da teoria fundamentada foi usada e foi particularmente adequada para examinar as relações entre comprador e fornecedor e para recolher experiências de campo em três setores principais dominados pela agricultura familiar no Brasil, ou seja laticínios, avi-suinocultura e produção hortícola. Os principais conceitos teóricos da área de Relationship Marketing foram usados para apoiar os resultados da pesquisa de campo. A principal conclusão desta pesquisa é a importância de ir além da construção de confiança na estratégia de gestão do relacionamento entre comprador e fornecedor e de criar parcerias diádicas baseadas na interdependência mútua, a fim de reduzir as assimetrias e melhorar o comprometimento entre a empresa e o pequeno agricultor.

APA, Harvard, Vancouver, ISO, and other styles

26

Gallagher, Sarah Elizabeth. "Establishing a culinary market for lionfish species through a market-based organization to mitigate the environmental impacts of the invasive species." Thesis, College of Charleston, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=1545140.

Full text

Abstract:

Environmental activists are questioning the management strategies of the invasive Indo-Pacific lionfish (a species complex of Pterois volitans and P. miles) in the western North Atlantic, due to the species' rapidly expanding invasion and steadily growing population. The invasive lionfish species ecological effects are of great concern, as impacts on marine and terrestrial ecosystems trigger population and biodiversity declines. Awareness and research supporting the need for better managerial techniques and response strategies are surfacing among academic groups, forcing critical thought on the best methods of containment and population management.

In response to the lack of information on the marketability of the lionfish species, I propose a thesis that focuses on the creation of a privately funded non-governmental organization (NGO) that will offer a more promising solution for the control of lionfish through the application of effective marketing and educational outreach strategies. An NGO design and program provides more options and greater flexibility than the federal response to date, which as previously mentioned has not been efficient in the management of the lionfish invasion, as it is incredibly difficult for federal agencies to conduct the public promotion and supply-chain building necessary to properly found this operation. The NGO will work to initiate interest in the lionfish through public education and cooperation and incentivize its capture and consumption, by appealing to the supply and demand ends of the culinary market. The overarching goal is to demonstrate how an NGO can successfully alleviate environmental impacts and increase sustainability through the use of market-based initiatives and inter-party cooperation.

APA, Harvard, Vancouver, ISO, and other styles

27

Ntshangase, Muziwandile Gift. "Analysis of marketing channels used by smallholder crop farmers in Vryheid (Abaqulusi) Municipality, Kwazulu-Natal." Thesis, University of Fort Hare, 2014. http://hdl.handle.net/10353/d1019823.

Full text

Abstract:

A total of 120 structured questionnaires were administered to analyse marketing channels used by smallholder crop farmers, at Abaqulusi Municipality, Vryheid and KwaZulu Natal Province, South Africa. Research methodology consisted of research design, sample frame, sampling procedure, data collection and data analysis which were used in the study. Descriptive statistics analysis was used, where frequencies and percentages of the variables were indicated. Variables which were measured included demographic socio-economic profile of survey household heads where age, marital status, educational level, occupation other than farming, land ownership, household size and gender of the household heads.The results show that the statistically significant variables (gender, household size) at 5% level positively affect smallholder crop farmers’ access to market information, expertise on grades and standards, availability of contractual agreements, existence of extensive social capital, availability of good market infrastructure, group participation and reliance on tradition. These findings suggest that an adjustment in each one of the significant variables can significantly influence the probability of participation in either formal or informal marketing, and hence their marketing channels. In the light of the foregoing research findings, several policy options were suggested. These include encouraging collective action, promotion of contract farming, ensuring the availability of market information to all farmers, encouraging value addition and investment in rural infrastructure.

APA, Harvard, Vancouver, ISO, and other styles

28

Binti, Zakaria Noor Aini. "Trade Barriers in Forest Industry between Malaysia and Europe." Phd thesis, AgroParisTech, 2011. http://pastel.archives-ouvertes.fr/pastel-00750922.

Full text

Abstract:

This study analyses the international timber trade between Malaysia and Europe with respect to the importance of environmental issues on trade and the role of Malaysia as a major timber exporter to Europe. It also evaluates the comparative advantage of Malaysian wood products and the willingness of French consumers (to represent European communities) to pay for sustainable forest management. The first part gives an overview the clashes of perception between developed and developing countries on the environmental concerns over trade. It was observed that environmental standards may act as non-tariff barriers to exporting countries. In addition, the stringent requirements posed by importing countries on technical, marking and labelling to some extent provide unnecessary barriers to trade. The second part deals with the role of Malaysia as a key player in the tropical timber trade. This part evaluates the main export market for Malaysian wood products to the world. For the purpose of this thesis, the analysis focuses on the European market. From the observations, it was found that the export of wooden furniture surpassed major timber exports in 2004. However, to penetrate the European market, Malaysia has to compete with the Chinese with their lower cost tropical wood products, and Brazil with their advantage in certification and labelling of tropical wood products. In tandem with that, the commitment towards sustainable forest management at national level causes shortage of raw materials in Malaysia. To a certain extent, the internal and external factors create necessary challenges to enter the European market. In the third part, the Balassa approach was used to classify the comparative advantage of Malaysia's twenty one types of wood products in Europe. It was estimated that Malaysia had high comparative advantage only in five products which were mechanized and intermediary industrial products. The products identified were sawn wood, wooden mouldings, plywood, veneer and builders' joinery and carpentry. The remaining products had lower comparative advantage and disadvantage to export to the European market based on the Balassa index. In the last part, the estimation on the willingness to pay for sustainable forest management attributes was conducted. Besides that, additional attributes such as fair trade and wood origin were included. A questionnaire was set up using all the attributes reflected in the hypothetical wood flooring product in the market. Based on the result, consumers were willing to pay the highest for the presence of fair trade and wood origin (in this study referring to French origin); nevertheless they were still willing to pay for sustainable aspects of forest. However, the willingness to pay for all the attributes was altered depending on the respondents' knowledge of forest labelling, their attitudes towards environmental preservation, living area, education level, type of job and income level. In the overall finding of the thesis, all the results from each part were synthesized in a systemic approach simultaneously deliberating on the macro and microeconomic perspectives as well as the dimensions on demand and supply. Overall, the findings suggest that the challenges and constraints facing the Malaysian timber industry indirectly shaped the export of Malaysian wooden products. Malaysia has adapted by going into value-added products to lessen the impact of environment-related trade barriers and to circumvent the shortage of raw materials supply. Malaysia has successfully customized the wooden products to the sustainability and legality requirements of the European market by pursuing the national certification (Malaysian Timber Certification) and being committed to sustainable forest management objectives.

APA, Harvard, Vancouver, ISO, and other styles

29

Ray, Jennifer. "Applying the guidelines: a quantitative content analysis of a state agency’s external communication." Thesis, Kansas State University, 2015. http://hdl.handle.net/2097/19036.

Full text

Abstract:

Master of Science
Communications and Agricultural Education
Lauri M. Baker
The purpose of this study was to identify how K-State Research and Extension (KSRE) has established and maintained its brand through external communication with target audiences. The three research objectives were to determine the extent to which, 1) branding guidelines were followed, 2) calls to action were provided, and 3) key audiences were targeted. A quantitative content analysis was conducted to assess a representative sample of all communication KSRE state employees published within one year, November 1, 2012 to October 31, 2013. The Social Exchange Theory (SET) served as the framework and research objectives were based on the concept of Integrated Marketing Communication (IMC). The study found the correct name of the organization appeared in only 56.6 % (n= 611) of units; appearances of images, graphics, and the official slogan were also minimal. Primarily, the study identified a need for increased specification and clarity in the guidelines in order to promote increased consistency. This study serves as a benchmark for future measurement, a basis for recommended changes, and a call for other state extension agencies to examine communication in similar studies. The researcher recommends the organization makes substantial edits and additions to the branding guidelines, provides employees with training, and implements a regular evaluation of communication efforts to monitor brand representation and communication effectiveness. Additionally, the researcher addresses the need for an IMC model specific to extension, to help communicators implement more strategic and measurable efforts.

APA, Harvard, Vancouver, ISO, and other styles

30

Hendriks, Joseph. "An analysis of precision agriculture in the South African summer grain producing areas / Hendriks J." Thesis, North-West University, 2011. http://hdl.handle.net/10394/7318.

Full text

Abstract:

Both globally and locally, agriculture faces ever increasing challenges such as high input costs, strict environmental laws, decrease in land for cultivation and an increase in demand due to the growing global population. Profitability and sustainability requires more effective production systems. Precision agriculture is identified as such a system and is built upon a system approach that aims to restructure the total system of agriculture towards low input, high efficiency and sustainable agriculture. The aim of this study was to analyse the state of precision agriculture in the summer grain producing areas of South Africa, specifically the North West and Free State provinces. In order to achieve this, a literature study was conducted. During the literature study the term ‘precision agriculture’ was defined and discussed. The precision agriculture cycle and its components were explained and benefits of precision agriculture were identified. The literature study was concluded with identifying and discussing the most widely used and most beneficial technologies as well as reasons for slow adoption. Findings from the literature study were used to investigate the state of precision agriculture locally. In order to achieve this, a quantitative approach was used and information was collected by means of an empirical study using a questionnaire. Questionnaires were distributed to farmers using selling agents of an agricultural company that is well represented in the targeted areas. The data was then statistically analysed. The survey showed that only 52% of summer grain producing farmers in the North West and Free State provinces of South Africa practises precision agriculture as defined in the v literature study. The study also revealed that the majority of precision agriculture farmers are over the age of 40, have more than 16 years of farming experience, are well educated, cultivate more than 1,000 hectares and uses none or little irrigation. The most commonly used precision agriculture technologies were grid soil sampling and yield monitors. The perception among most of the farmers was that precision technologies are not very affordable, not easily available and that it lacks proper testing with regards to efficiency. The group of summer grain–producing farmers that have correctly implemented precision agriculture as per definition stated that the benefits they derived from precision technologies include reduction in input costs, increased outputs and improved management skills. Too high implementation costs and technologies not providing enough benefits were among the main reasons farmers do not implement precision agriculture. It was concluded that a significant effort and amount of work is needed to increase the use of precision agriculture among summer grain–producing farmers in the targeted areas. A consolidated effort from government, agricultural institutions and agricultural companies will be needed to achieve this goal. Implementing precision agriculture as a system will require education (from primary to tertiary institutions) and improved marketing strategies. Only then will precision technologies be able to help meet the future demands placed on the agriculture sector.
Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2012.

APA, Harvard, Vancouver, ISO, and other styles

31

Kessler, Angelika. "Aspects socio-économiques d'un compost phytosanitaire issu des ordures appliqué dans l'agriculture périurbaine en Afrique de l'Ouest." Doctoral thesis, Humboldt-Universität zu Berlin, Landwirtschaftlich-Gärtnerische Fakultät, 2004. http://dx.doi.org/10.18452/15087.

Full text

Abstract:

Im EU finanzierten Projekt "Die Verwendung von kompostiertem Haushaltsmüll in der vorstädtischen Landwirtschaft von Westafrika als Pflanzenschutzmittel", das in Rufisque im Senegal, Conakry und Timbi Madîna in der Republik Guinea sowie Lomé und Tsévié im Togo von 1999 bis 2002 stattfand, wurden die Daten für diese Arbeit erhoben. Diese Orte sind hauptsächlich von Wolofs, Fulfulbe, Sussus und Ewes bewohnt. Ihre Größe variert zwischen 4 000 und 1,4 Mill. Einwohner. Es wurden städtische Gemüsebau- und vorstädtische Ackerbausysteme untersucht. Ziel der Arbeit ist die Einführung von Kompost als Pflanzenschutzmittel zu erleichtern. Dazu wurden Bereitschaften untersucht: die der städtischen Haushalte Biomüll zu sammeln und die der vorstädtischen Bauern Kompost aus Haushaltsmüll als Pflanzenschutzmittel einzusetzen. Dafür wurden standardisierte Befragungen von 1802 Bauern und 1775 Haushalten durchgeführt. Etwa 10 % dieser Antworten wurden in 18 logistischen Regressionsmodellen mit Interaktionen des 1. Grades analysiert. Den Modellen wurden die qualitativen Ergebnissen aus den standardisierten, halbstandardisierten und unstrukturierten Interviews sowie Beobachtungen und Einzelfallstudien gegenübergestellt. Daraus läßt sich schließen, dass es keine traditionellen Hemmnisse gegen Biomüllsammlung und -verarbeitung, sowie die Verwendung von Kompost aus Müll gibt. Wilde Deponien stören die Einwohner. Sie sind bereit sich finanziell an einer Müllsammlung zu beteiligen. Für die Mülltrennung brauchen sie zusätzliche, an Klima und Menge angepasste Mülltonnen. Die Haushalte wollen geringere Müllgebühren bezahlen, wenn sie Müll trennen. Müllsammen ist rentable. Eine transparente Buchführung der Müllgebühren ist unerlässlich für die Nachhaltigkeit. Für eine Kompoststation eignet sich am besten eine Kleinstadt mit vielen Müllproblemen und noch ohne Müllsammelorganisation sowie mit vielen Gemüsebauern mit einem hohen Krankheitsbewußtsein. Die Kompostherstellung ist sehr arbeitsintensiv und nur rentable, wenn der Kompost zu Pflanzenschutzmittelpreisen verkauft werden kann. Kompost ist in Westafrika bekannt. Die Verwendung von Kompost als Pflanzenschutzmittel gegen bodenbürtige Krankheiten ist eine Neuerung. Daher benötigt eine Kompoststation ein sehr wirksames Marketing.
By the EU financed project called "Utilisation of composted waste from urban households in the peri-urban agriculture for plant protection purpose in West Africa" with took place in Rufisque in Senegal, Conakry and Timbi Madîna in the Republic of Guinea the same as Lomé and Tsévié in Togo from 1999 to 2002, the data which are the base of this study have been collected. These towns are mainly settled by Wolofs, Fulanis, Sussus and Ewes. The size of the towns varies from 4 000 to 1.4 mill inhabitants. Production systems of urban vegetable farmers as well as peri-urban rain fed farmers have been investigated. The objective was to analyse the willingness of household, to collect organic waste, and of farmers, to use composted household waste for plant protection, to facilitate the introduction of compost for phytosanitary purpose. Hence standardised interviews of 1802 farmers and 1775 households have been done. About 10 % of the answers have been standardised in a way which allowed analysing them in 18 models of logistic regression with the first level of interactions. The results of the models have been compared to the qualitative results of the standardised, the half standardised and the unstructured interviews as well as the observations and the case studies. We find out that: There are no traditional obstacles inhibiting the collection of organic waste, the processing and the use of compost. Wild waste heaps disturb the people. They are ready to participate financially on waste collection. For the separation of waste the households need bins adapted to the climate and to the amount of waste. Anyway households separating waste would like to pay reduced waste fees. The waste collection is actually a rentable economic activity. A conflict avoiding accountability for waste fees is essential for the long lasting of a waste collection organisation. An optimal place for a compost station is a small rural town with many waste problems, without an institutionalised waste collection and with many vegetable farmers aware of diseases. The production of compost is very labour-intensive and rentable only if the compost is sold on organic pesticide prices. Compost is well known in West Africa. The innovation would be the application of compost for pest treatment of soil related diseases. Therefore a compost station needs a very efficient marketing.

APA, Harvard, Vancouver, ISO, and other styles

32

Tabatabaei, Sepideh. "En förstudie om Gävleungdomars relation och attityd till närproducerat livsmedel och dess förpackningar." Thesis, Högskolan i Gävle, Industriell ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-25922.

Full text

Abstract:

Det finns många olika anledningar till varför konsumenter köper närproducerat livsmedel. Vissa konsumenter köper närproducerat för att livsmedlet producerats i närheten där de bor medan andra köper närproducerat för att de anser att livsmedlet har producerats på ett miljö- och klimatvänligt sätt. Vissa konsumenter köper närproducerat för att det smakar bättre eller att de anser att det håller en högre kvalitet än andra livsmedel. Syftet med denna förstudie är att undersöka vilken relation och attityd gymnasieelever i Polhemsskolan i Gävle har till närproducerad mat, samt vilken attityd de har till förpackningar för närproducerad mat. Man vill även undersöka hur närproducenter i Gävleborgs län jobbar idag med marknadskommunikation och förpackningsdesign. För att genomföra denna förstudie har en kvantitativ studie använts. Den kvantitativa studien baseras på två stycken enkätundersökningar som gymnasieelever i Polhemsskolan i Gävle och närproducenter i Gävleborgs län fått ta del av. Enkäterna behandlade samtliga teoriområden. Teorikapitlet inleds med en bakgrundsbeskrivning om MatVärden som är en förening som arbetar för att Gävleborgs invånare men även besökare ska kunna ta del av den mat och dryck som produceras i Gävleborg. Därefter beskrivs Livsmedelsstrategin 2017, om närproducerat livsmedel, konsumenternas efterfrågan, förpackningsdesign och marknadskommunikation. Varje del har en koppling till studiens syfte som ska ligga till grund för slutsatsen. I empirin presenteras det material som samlats in i samband med den kvantitativa enkätundersökningen. Man har sett att det finns en kunskapsbrist bland gymnasieelever om närproducerat livsmedel. Det framkommer också i resultatet att de anser att en färgad och mer rolig förpackning attraherar mer än en vanlig och enkelfärgad. Närproducenter har idag svårt att ta sig ända ut till butik eftersom att det brister i både kunskap och kommunikation. De har begränsade förutsättningar att jobba i enlighet med de traditionella modeller som finns och har påvisat ett intresse för att öka sin försäljning och nå ända ut till butik.
There are many different reasons why consumers buy locally produced foods. Some consumers buy locally produced food nearby, while others buy after-production because they consider that the food has been produced in an environmentally and climate-friendly way. Some consumers buy after-production because it tastes better or that they consider it to be of a higher quality than other foods. The purpose of this pilot study is to investigate the relationship and attitude to food that is produced locally, and the attitude they attach to packaging for local food of high school students in Polhem school in Gävle. Also, investigate how local manufacturers in Gävleborg County work today with market communication and packaging design. To carry out this study, a quantitative study has been used. The quantitative study is based on two surveys conducted by high school students at the Polhem School in Gävle and local producers in Gävleborg County. The questionnaires cover all the theory areas. The theory chapter begins with a background description about MatVärden, an association that works for Gävleborg residents, but also visitors to be able to share the food and drink produced in Gävleborg. Next, the Foodstuffs Strategy 2017 describes food production, consumer demand, packaging design and marketing communications. Each part has a connection with the purpose of the study that will be the basis for the conclusion. The empirical material presents the material collected about the quantitative questionnaire survey. It has been observed that there is a lack of knowledge among high school students about food produced locally. It also appears in the result that they consider that a colored and more fun packaging attracts more than one ordinary and single-colored. Local producers have a hard time reaching out to the stores today because they lack knowledge and communication. They have limited opportunities to work per the traditional models that exist and have shown an interest in increasing their sales and reaching out to the stores.

APA, Harvard, Vancouver, ISO, and other styles

33

Burton, Zachary T. "Servants to the Lender: The History of Faith-Based Business in Four Case Studies." Bowling Green State University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1499366069449044.

Full text

APA, Harvard, Vancouver, ISO, and other styles

34

Kumar, Arun K. S. "Pricing efficiency in cardamom marketing in India." Thesis, 1988. http://hdl.handle.net/2009/2274.

Full text

APA, Harvard, Vancouver, ISO, and other styles

35

Lin, Kuan-Ling, and 林冠伶. "A study on the successful of management in agricultural production & marketing teams and the function of agricultural management consultants." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/47373775754214370360.

Full text

Abstract:

碩士
中原大學
會計研究所
94
Under the impact of liberation and internationalization of trade, together with severe changes in cross-strait relations, the agricultural production and marketing group is experiencing a crisis of low competitiveness and failures in ongoing development. Upon discussion of topics relating to the operation and management of agricultural production and marketing groups, common literature and studies normally begin by examining the organizational operation with a view towards production and marketing groups, equipment and leadership among the members; therefore, studies on motivation of entrepreneurial operation and management relating to agricultural production and marketing groups are very limited. It is also rare to see discussions on relations between the format of consultation and performance of operations. From a professional viewpoint of agricultural operation, this study divides the factors of successful production and marketing groups into category of organization, production, finance, marketing, R&D (Research & Development). There is discussion of the results of consultation from professional consultants on agricultural operations and management, which re-inspect the influence of factors of success and format of consultation on the performance of operations. Then the influence from interactive reaction of the two elements on the performance of operations from agricultural production and marketing group are discussed further. According to results from assumption of three groups in this study, it is proven that the format of consultation and successful factors on each managing aspect does influence operational performance of production and marketing group; on the other hand, the interactions between the two elements imposes no influence on operational performance. Therefore, the results of consultation from professional consultants on agricultural operation, management of production, and the marketing group performance were obvious. The future direction of consultation from this study of agricultural production and marketing group includes: 1) enhancing practical training of financial management for production and marketing group; 2) enhancing strategy of cooperation between production and marketing groups and promoting resource communication. 3) There shall be flexibility on consulting measure of production and marketing group; 4) the consultation shall cooperate with farmers’ time and ability to set strategy of improvement and 5) the managing concept of agricultural operation shall be put into practice for continuous development.

APA, Harvard, Vancouver, ISO, and other styles

36

Nejad, Mahmoud Hamid. "Pricing and operational efficiency in wheat marketing in Iran." Thesis, 1992. http://hdl.handle.net/2009/1340.

Full text

APA, Harvard, Vancouver, ISO, and other styles

37

Khan, Sadath Ali H. S. "Livestock markets and marketing in Karnataka - An economic evaluation." Thesis, 1996. http://hdl.handle.net/2009/1906.

Full text

APA, Harvard, Vancouver, ISO, and other styles

38

Sewsurn, Jairaj. "The costs and returns in the marketing of milk." Thesis, 1987. http://hdl.handle.net/2009/1592.

Full text

APA, Harvard, Vancouver, ISO, and other styles

39

CHEN, CHANG-FU, and 陳倉富. "Discussion on the Agricultural Management, Production and Marketing Strategies of Young Farmers." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/3adj99.

Full text

Abstract:

碩士
稻江科技暨管理學院
休閒遊憩管理學系碩士在職專班
106
Agricultures all over the world are facing three vital impacts including globalization, science and technology. Same challenge also is found in Taiwan. Since Taiwan’s accession to the World Trade Organization (WTO), the predicaments in Taiwan’s agriculture have been highlighted, such as small scale of operations, low self-sufficiency rate of grain, aging agricultural population, faulty succession of managers, and academic gap in talent cultivation...etc. Among the many problems, it is a primary priority to solve problems such as the aging of the agricultural population, faults, and insufficient manpower. Therefore, this study is mainly to explore the current problems and countermeasures faced by young farmers in Yunlin country in farm management, production and marketing under the government's policy of vigorously promoting youth return. It is hoped that through this study, we will examine the current situation of policy promotion, and provide the administration for further governance reference thorough investigation the problems and corresponding strategies faced by the youth farmers. 　　　The results showed that the motivation for young farmer to return to their hometowns for work is common in community land identity, culture and other related factors. Although the current policy is gradually promoting the youth to return to their hometowns to solve the problems of youth unemployment, salary difficulties and regional balance, the effectiveness of the implementation of the policy is still limited. From the interviews, it can be found that the government encourages young people to invest in agriculture and good intentions, but young farmers still must have certain conditions to succeed, but the current policy seems to lack complete support, resulting in limited effectiveness. In the future, if we hope to guide more young farmers to entrepreneurship, in addition to equipment, land, and production and marketing factors, the government should start with agricultural talent education, and provide complete supports. Priority will be given to solving the problem of short in workers by cultivate more employees timely. And agriculture will further integrate with tourism and leisure industries to achieve economies of scale and specificity.

APA, Harvard, Vancouver, ISO, and other styles

40

Mokshapathy, S. "The problems and prospects of processed food products in India with special reference to the exports of fruits and vegetables for the period of 1972-73 to 1981-82." Thesis, 1987. http://hdl.handle.net/2009/2110.

Full text

APA, Harvard, Vancouver, ISO, and other styles

41

Madhav, Ashok Kumar. "An analysis of the factors affecting the structure of fertilizer marketing- A study in Mysore district." Thesis, 1997. http://hdl.handle.net/2009/1580.

Full text

APA, Harvard, Vancouver, ISO, and other styles

42

Huang-ChenHuang and 黃凰珍. "Research on Tainan’s New Farmers : Agricultural Management Strategy among Knowledge , Technology and Marketing." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/r7qf8x.

Full text

APA, Harvard, Vancouver, ISO, and other styles

43

Fatajo, Fafanding S., and FafandingS Fatajo. "Marketing Channel Management of Agricultural Produces with Reference to Tomato in The Gambia." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/52381468524670262521.

Full text

Abstract:

碩士
國立屏東科技大學
熱帶農業研究所
90
Four women communal gardens/farmers’ associations were surveyed in the urban and peri-urban areas in The Gambia so as to uncover the factors related to marketing channel management in the research domain. We have collected exclusively primary data related to marketing channel management in the country. The clusters exhibit different original marketing attitudes towards marketing channel management. Five common factors were extracted and each factor has an eigenvalue of more than one. Generally speaking, there was no significant difference among clusters with reference to given factors. Insignificant percentage of producers achieved 6 years of primary education. Mean age of the producers was within the productive age in the country. There was no significant difference for profitability between tomato and alternative crops. Respondents from the two divisions (KSD and WD) were not significantly different in their attitudes toward marketing channel management. There was no significant relationship among producers in the same farmers’ association for joint marketing and purchasing. Women young to middle aged dominate the horticultural sub-sector in The Gambia. Frequently used channel was directly marketing, and the producers were price takers. It was not feasible for the channel to integrate, at least for now in the country, and the government in any case could not be left out of the race. Unprofessional attitudes of the daily revenue (daily tax) collectors were the matter of great concern to producers and marketers. Producers were always frustrated and disappointed to wait for long hours before they could transport their produces to the market, which always leads to a significant loss of the produces.

APA, Harvard, Vancouver, ISO, and other styles

44

Sarvesh, K. V. "Agricultural input supply in relation to productivity-A study in Karnataka." Thesis, 1999. http://hdl.handle.net/2009/3102.

Full text

APA, Harvard, Vancouver, ISO, and other styles

45

Prasanna, D. "Emerging issues in India's coffee marketing: A study on policy and strategy." Thesis, 2002. http://hdl.handle.net/2009/3168.

Full text

APA, Harvard, Vancouver, ISO, and other styles

46

Prakash, T. N. "An evaluation of arecanut co-operative marketing system in Karnataka." Thesis, 1997. http://hdl.handle.net/2009/2388.

Full text

APA, Harvard, Vancouver, ISO, and other styles

47

Wu, Cheng-Hsien, and 吳政憲. "The Competency and Positions Needed in Business Management and Marketing Planning for Taiwan’s Agricultural corporations." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/9rvzm4.

Full text

Abstract:

碩士
國立虎尾科技大學
經營管理研究所
100
This paper investigates the relationship between positions and competency of the business management and marketing planning for Taiwan’s Agricultural corporations. This study uses two approaches, which are factor analysis and canonical correlation, to discuss the relationship between two aspects. Our sample sizes for our survey are 300 copies of Taiwan’s agribusiness operators. This paper has four conclusions as follows. First of all, our results prove that the importance of the business management’s position has a statistically significant effect on the perception level of the employees and recruitment numbers. Secondly, it presents that the background variables on the perception level has no statistically significant effects for positions and competency of the marketing planning , while the sales amount, licensing system and the opening of demand for agriculture courses on the perception level have significant results. On the other hand, our results show that there is a statistically significant and positive relationship between positions and competency of the business management and marketing planning. Lastly, our consequences also tell that the positions of the business management and marketing planning have positive effects on competency.

APA, Harvard, Vancouver, ISO, and other styles

48

Chen, Ming-Der, and 陳明德. "Study on the knowledge generation and transfer of extension agents of Agriculture Research Institute and District Agricultural Improvement Stations to guide the management diagnosis of Agricultural Production and Marketing Groups." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/58615065313946733738.

Full text

Abstract:

碩士
國立中興大學
農業推廣教育研究所
88
Abstract The extension agents of Agricultural Research Institute and District Agricultural Improvement Stations who guide the Agricultural Production and Marketing Groups (APMG) should have the professional knowledge of farm management and take the responsibility for promoting the performance the APMGs. Therefore, It is very important to understand how extension agents generate and transfer the management knowledge. This research is based on the view of Agricultural Knowledge and Information System and to study this point. The result of the research shows, as the matter of knowledge generation, agents need the knowledge of agricultural enterprise management, organization and human resource management, production and quality control, marketing management, financial affair management and consultation measures. In the meanwhile, agents need both knowledge of negotiation skills and administration ethics, and computer science. For the information resources, technical personnel of China Productivity Center and professors from all the colleges and universities are thought as the most important resources. Training, lecturing, seminars, interviews and journals as the important communication channels. On the other hand, recognitive difference, professional ethics and regulations are serious limits while getting in touch with knowledge resource. As the matter of knowledge transfer, interviews, training, lecturing, and journals are the main ways for agents to transfer the knowledge to APMGs, and the most serious communication limits are recognitive difference, professional ethics, thoughts and ideas. It is suggested that training institute has to extend its communication resources except from China Productivity Center and universities; use advanced channels; and break through the existing communication limits, to offer the required knowledge to extension agents. The extension agents should based on the results of this research to extend the communication channels and reduce the communication limits while transfer information to APMGs.

APA, Harvard, Vancouver, ISO, and other styles

49

黃添棟. "Study on the Applicability of Taiwan''s Agricultural Production and Marketing Team Management in the Republic of Haiti." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/67591091916755304323.

Full text

Abstract:

碩士
國立屏東科技大學
熱帶農業研究所
88
On the basis of the questionary process to five outstanding Vegetable Production & Marketing Teams (P & M Teams) in Taiwan, a comparison study to the First Farm in Haiti was aimed to achieve the joint venture management model for small farmers'' group in two countries. The result indicated that the turnkey factors to the joint venture management in Taiwan could be: (1) To the Powerful leadership in team leaders (2) To the congregational force among team members (3) To the absolute obligation to team rules (4) To the tight co-operation among team members (5) To the higher dedication in team works (6) To obtain more on-the-job training and field studies (7) To the specification in team operation (8) To obtain more guide and assistance from government (9) To obtain more high-tech in improving quality of product (10) To obtain better condition in working environment (11) To the joint operation in production process in farm works (12) To the Grading and packaging operation in its product (13) To the joint marketing process in its product (14) To obtain more profit from the joint-brand in its product The advantage of the First Farm in Haiti could be identified as follows: (1) To the hard working in leading stuff (2) To the better condition in farm environment (3) To the broad ways of its marketing channel (4) To the cheaper labor payment and land-rent (5) To the enrichment in capital (6) To the congregational force among stuff and workers The environmental condition of Haiti is as well as Taiwan. There are more than 2,000 ha of flat land around Prince Harbor, capital of Haiti. These land is enriched with water resource and better in inland transportation to the United State of America. Therefore, based on the management experiences of Vegetable P & M Teams obtained from Taiwan and Haiti, it could be able to organize small farmer team to run " Vegetable Joint- P & M Project" in Prince Harbor. The initial production goal of this team is focused to meet the domestic demand of vegetable for Prince Harbor, and is going to open marketing channel for the exportation to America in the long run.

APA, Harvard, Vancouver, ISO, and other styles

50

Meyer, Paula, University of Western Sydney, College of Business, and School of Marketing. "Will the show go on? : a marketing concept analysis of the management effectiveness of agricultural show societies in Australia." 2008. http://handle.uws.edu.au:8081/1959.7/35888.

Full text

Abstract:

Agricultural shows are community-based festivals that represent a majority of festivals staged in rural destinations within Australia. Recent anecdotal evidence indicates their survival is being threatened. Declines in the overall number of shows and visitor attendance have been widely reported, yet an analysis of the reason for these declines has not been investigated. Agricultural shows are managed by volunteers within not-for-profit show societies who are finding it difficult to survive in an increasingly competitive and challenging external environment. Little is understood about these show societies, their volunteer managers and the management effectiveness. This study has addressed these gaps by investigating show society management effectiveness by means of a marketing concept paradigm. A case study method employing qualitative in-depth interviews with key show society members and other stakeholders was conducted on one agricultural show. Findings reveal that this show society is managed by volunteers whose primary involvement motivation is based upon self-interest in one or more components of the show. The majority of these individuals do not have management skills and expertise required to manage a festival and whilst it is important to note their volunteering contribution, it is this lack of skills and knowledge that has prevented a systematic approach to management. There is no attempt at consumer research, strategic planning, organisational planning or volunteer recruitment. The show programs do not change to reflect the current needs of the community, rather what is affordable, who can organise it and what has always been done. As a result, the case study show society is not employing a marketing concept orientation but a product concept orientation. This study concludes that without this focus, the show society will be ill equipped to meet changing customer demands and stay abreast of competitors. To assist agricultural shows to manage future challenges and adopt a marketing concept, a theoretical model has been proposed that incorporates existing frameworks and this study’s findings.
M. Commerce (Hons.)

APA, Harvard, Vancouver, ISO, and other styles

Dissertations / Theses on the topic 'Agricultural Marketing Management'

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles