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Journal articles on the topic 'Agricultural Marketing Management'

Author: Grafiati
Published: 4 June 2021
Last updated: 8 February 2022

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1

Balanovska, Т. I., and V. V. Voskolupov. "Marketing management in the activity of agricultural enterprises." Bioeconomics and Agrarian Business 11, no. 1 (May 29, 2020): 5–15. http://dx.doi.org/10.31548/bioeconomy2020.01.005.

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The article studies the role of marketing management in the activity of agricultural enterprises. The agricultural sector is one of the key sectors of the Ukrainian economy, the core component of which is agricultural production. The findings of the article show the fact that a significant number of agricultural enterprises are unprofitable, with their share in the total number of enterprises accounting for 13.3%. Their performance largely depends on the impact of the extremely complex, dynamic and uncertain environment. The article suggests that only the businesses possessing the ability of adequate adjustment to the environment with taking precautions against negative effects timely and using opportunities the fullest ensure their competitiveness and profitability of their activity in the long run. The article determines marketing management tools to be relevant for ensuring successful operation of agricultural enterprises under modern conditions, for there is a need to find new approaches to managing enterprise activities. The article reveals the essence of marketing management; offers the interpretations of the concepts of "marketing management" and "management of marketing" given by the Ukrainian scientists and foreign researchers; and studies the difference between them. The article suggests that marketing management is a broader concept than management of marketing due to the fact that it is management of all general and individual functions of enterprise, as well as all divisions of enterprise on the basis of marketing. Marketing management considers marketing and management inseparably - they also mutually penetrate and complement each other. The main goal of marketing management is to increase profitability of enterprise by achieving maximum customer satisfaction. Based on the generalization of different views of scientists, the main stages of a marketing management process at agricultural enterprise are identified and characterized, including analysis of internal and external environment, selection of target market segments, marketing strategy formation, marketing complex development, organizational structure construction, marketing management program formation and marketing management control and analysis. The process of marketing management at agricultural enterprise contains a number of specific procedures aimed at research and formation of the demand of target consumers and comprehensive satisfaction of their needs. The findings of the research prove that the use of marketing management tools will help ensure the market orientation of agricultural enterprise, which provides a focus on success, timely adaptation to the environment, gaining a leading position in the market, providing competitive advantage.
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2

Besch, M. "Agricultural Marketing in Germany." Journal of International Food & Agribusiness Marketing 5, no. 3-4 (February 18, 1994): 5–35. http://dx.doi.org/10.1300/j047v05n03_02.

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3

Yon, Bernard, and Sylvie Bernaud. "Agricultural Marketing in France." Journal of International Food & Agribusiness Marketing 5, no. 3-4 (February 18, 1994): 113–25. http://dx.doi.org/10.1300/j047v05n03_06.

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4

Pitts, Eamonn. "Agricultural Marketing in Ireland." Journal of International Food & Agribusiness Marketing 5, no. 3-4 (February 18, 1994): 127–40. http://dx.doi.org/10.1300/j047v05n03_07.

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5

Briz, J. "Agricultural Marketing in Spain." Journal of International Food & Agribusiness Marketing 5, no. 3-4 (February 18, 1994): 163–77. http://dx.doi.org/10.1300/j047v05n03_09.

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6

H. Penkova, Oksana, Andrii O. Kharenko, Valentyna A. Lementovska, Diana M. Sokovnina, and Iryna Kyryliuk. "Organization and effectiveness of marketing management of agricultural commodity producers under non-cooperative marketing: the experience of Ukraine." Problems and Perspectives in Management 16, no. 4 (October 10, 2018): 13–29. http://dx.doi.org/10.21511/ppm.16(4).2018.02.

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Under reducing domestic demand for food in Ukraine and increasing dependence on the world food market, a significant part of quasi-price rent from its sale is assigned by intermediary exporters, thus reducing the welfare of domestic commodity producers and consumers. To mitigate this negative effect, it is necessary to have a carefully designed marketing business strategy. The purpose of this article is to summarize the practice of using the main elements of the marketing complex, analyze the effective management of marketing activities of agricultural producers in Ukraine and determine the main directions for increasing its effectiveness by establishing marketing relations for the product supply. Given the large area of Ukraine and the complexity to obtain monographic data that are not subject to monitoring by the State Statistics Service, the study was conducted using agricultural enterprises of the typical agricultural district, namely Khrystynivka district of Cherkasy region (Ukraine) as an example. It is revealed that the use of marketing tools by agricultural enterprises is limited due to the specifics of commodity products and the managers’ focus on short-term business goals. The analysis of forming and realizing the marketing complex of the district enterprises using the monographic method has shown that enterprises systematically use only elements such as commodity policy and distribution policy, while relying exclusively on retrospective marketing data. Significant increase in the return on marketing costs in the short term can only be achieved if formal or informal associations of commodity producers are formed on a functional-territorial basis. This will create a scale effect and allow each member to reduce transaction costs and get an additional premium. It is proved that while conducting administrative-territorial reform in Ukraine, it is most appropriate to form such associations within the boundaries of the united territorial communities.
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7

Souy, Cheng Mou. "Agricultural activities and the market for agricultural business products." Journal Siplieria Sciences 1, no. 1 (September 24, 2020): 15–19. http://dx.doi.org/10.48173/jss.v1i1.4.

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Basically, there are not many farmers who can sell their own products to the market, both domestic and foreign markets, because these markets are generally too far away for them. Individual farmers cannot contact buyers in these markets because they do not have adequate means of transportation and do not have the necessary knowledge or facilities for various purposes, such as packaging, storage, processing and nothing else related to the marketing. Therefore, a good and efficient trading system for agricultural products is needed in supporting the success / success of the market for agricultural products. So that agriculture is not only viewed in a narrow sense, where the agricultural sector is very large and wide, it is necessary to convey the history of agriculture and its development for the advancement of agriculture and the application of technology in agriculture. Farmers need knowledge in terms of crop management and good management in the context of the welfare of the farmers, where we know that many farmers feel disadvantaged in the sale or marketing of their agricultural products.
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8

Skogstad, Grace. "Policy under siege: supply management in agricultural marketing." Canadian Public Administration/Administration publique du Canada 36, no. 1 (March 1993): 1–23. http://dx.doi.org/10.1111/j.1754-7121.1993.tb02163.x.

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9

Meulenberg, M. T. G. "The evolution of agricultural marketing theory: towards better coordination with general marketing theory." Netherlands Journal of Agricultural Science 34, no. 3 (August 1, 1986): 301–15. http://dx.doi.org/10.18174/njas.v34i3.16784.

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The thesis of this paper is that in agricultural marketing theory the basic approach to marketing problems should be the 'marketing management' approach. In order to substantiate this thesis, the developments in agricultural marketing and general marketing theory are concisely reviewed. The elaboration of marketing management in agricultural marketing is discussed in relation to the properties of the marketing environment and to the marketing capacities of an agricultural marketing system. (Abstract retrieved from CAB Abstracts by CABI’s permission)
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10

Lomovskykh, L., M. Ponomarova, L. Chip, E. Krivosheya, and O. Lisova. "MANAGEMENT AND ORGANIZATIONAL AND ECONOMIC CONDITIONS OF STRENGTHENING THE MARKETING ACTIVITY OF THE ENTERPRISE AND MAINTAINING EFFICIENT AGRO BUSINESS." Financial and credit activity: problems of theory and practice 2, no. 37 (April 30, 2021): 263–70. http://dx.doi.org/10.18371/fcaptp.v2i37.230255.

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Abstract. The analysis of the activity of agricultural enterprises indicated its inherent high degree of risk. Unlike other industries, a significant share of integrated risk for agriculture is weather risk. It is this risk that necessitates the diversification of agricultural marketing into three forms: with a deficit of the main commodity product of the agricultural enterprise in the market; with the balance of sales and supply and with the market surplus of marketable products. It is pointed out that in order to reduce the risk, a significant number of medium-sized producers rely on multi-product production and management has to simultaneously make use of all the intended forms of marketing. It has been established that the marketing activities of agricultural enterprises for a number of reasons: established tradition, lack of financial resources, etc. are often sporadic, fragmented, not a systematic, purposeful activity with defined goals, well considered tools, adequate funding and resources. Therefore, a number of specific steps have been proposed for the implementation of effective agribusiness: changing the traditional way of thinking; formation of a holistic systematic approach to marketing policy as a single coordinated complex of management and marketing; thorough study of the market of products manufactured by the agricultural enterprise, and the formation of the forecast for the next season. To strengthen marketing activities and conduct effective agribusiness, algorithms have been developed to gain a competitive advantage. It is shown that agricultural marketing today is becoming a broader field of activity than providing pure production and marketing using the main levers — price, product, sales and communication. It must best meet the needs and requirements of consumers, in particular, by shifting the main emphasis from price and sales aspects to communication. This is one of the main ways to ensure the function of agribusiness efficiency. It is proposed to use the experience of developed countries and more widely employ modern information technologies of management and marketing, in particular, decision support systems and analysis of risks and forecasts for the next period. The following ways are proposed for the use of modern decision support systems, risk analysis and forecasts in Ukrainian agricultural management and marketing: cooperation, use of these information systems on the basis of lease or, less relevant, expert risk assessment. A mathematical method of taking into account the degree of risk in the business processes of agricultural enterprises is proposed. Keywords: marketing, management, management, manager, agricultural management, agribusiness, information technology marketing. JEL Classification M11, M31, Q13 Formulas: 1; fig.: 3; tabl.: 0; bibl.: 22.
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11

Shkolnyi, Oleksandr. "The improvement of marketing management in agrarian sphere." INNOVATIVE ECONOMY, no. 7-8 (2020): 106–11. http://dx.doi.org/10.37332/2309-1533.2020.7-8.14.

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Purpose. The aim of the article is consideration of theoretical and methodological aspects of marketing management and identification of its main features in the agricultural sector of the economy. Methodology of research. The systems and synergetic approach was applied as the theoretical and methodological basis for the research. Abstractive, logical and empirical methods were used in the process of highlighting the problems of marketing management in agribusiness. The tabular and graphical methods were used for visual presentation of analyzed data. Findings. The study brings up considerations for the clarification of the marketing concept in agribusiness. The changes that take place in the global market can stimulate Ukraine’s food marketing system development. Agrimarketing has been defined as a concept which is broader than agriselling. The main elements of marketing mix (product, price, place and promotion) highlighted in the context of reflecting consumer preferences, achieving entrepreneurial profits, leveling of contradictions between market institutions. The causes of seasonal price fluctuation for agricultural products were identified with the aim of developing the risk management mechanisms and governing regulatory programs. Geographical indications have been defined as the tools for attaining the sustainable food system and strengthening competitive positions of agricultural producers. The ethical entrepreneurship issues in agrifood system were discussed in order to reflect current trends in consumer preferences. Originality. The concept of ethical entrepreneurship in agribusiness has been further developed. Practical value. The proposed scientific and methodological approaches to the development of marketing management in agrarian sphere can be applied for the improvement of agricultural trade policy and development of regional marketing programs. Key words: marketing management, price volatility, agricultural commodities, agricultural trade policy, ethical entrepreneurship.
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12

Erlygina, E., and A. Yamanov. "Features of the Marketing System at the Enterprises of the Agro-industrial Complex." Bulletin of Science and Practice 6, no. 5 (May 15, 2020): 244–48. http://dx.doi.org/10.33619/2414-2948/54/30.

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The article discusses the features of the marketing system in the agricultural sector. The features of the marketing system in the agro-industrial complex are closely related to the features of agriculture, the ongoing natural and economic processes, as well as the variety of organizational forms of management. The article deals with the tasks and functions of marketing in agricultural enterprises, reveals the problems and suggests ways to solve them.
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13

Demyanenko, N. V., I. O. Yasnolob, P. V. Palval, and D. V. Vanzhula. "Features of strategic marketing management in an agricultural enterprise." BULLETIN OF KHARKIV NATION AGRARIAN UNIVERSITY NAMED AFTER V.V.DOKUCHAYEVA. SERIES "ECONOMIC SCIENCES", no. 3 (2018): 70–78. http://dx.doi.org/10.31359/2312-3427-2018-3-70.

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14

Heiman, Amir, and Lutz Hildebrandt. "Marketing as a Risk Management Mechanism with Applications in Agriculture, Resources, and Food Management." Annual Review of Resource Economics 10, no. 1 (October 5, 2018): 253–77. http://dx.doi.org/10.1146/annurev-resource-100517-023047.

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Marketing tools, in addition to their role in persuasion and serving as a bridge between production and consumers, reduce prepurchase risks. This role has received less attention in the literature. This review highlights marketing's role in reducing consumers’ purchasing risk. We present our approach, backed up with extensive literature review, beginning with a description of advertising, branding, and pricing that may serve as a signal of a product's quality. We then describe and analyze the role of product demonstrations, free product samples, and money-back guarantees (MBGs), which enable consumers to acquire direct experience before a final decision is made, in reducing risks. We briefly discuss product warranties and their relationship to MBGs. We demonstrate how marketing tools can help reduce the risk associated with the consumption of food products that contain genetically modified organisms, as well as help in marketing of agricultural products that vary in their levels of risk to buyers.
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15

Seyyed, Fazal Jawad, Moeen Naseer Butt, Osama Malik, and Rafia Mazhar. "Superfood quinoa: a farmer’s journey into unchartered waters." Emerald Emerging Markets Case Studies 9, no. 3 (November 4, 2019): 1–23. http://dx.doi.org/10.1108/eemcs-07-2019-0196.

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Learning outcomes The purposes of this study included: recognizing the risks and challenges farmers face when growing a new crop, understanding agricultural marketing and its processes and developing a marketing strategy for a specialty agricultural product, such as quinoa. Case overview/synopsis The main focus of this case lies in identifying the risks faced by farmers in growing a new specialty crop and selecting the appropriate marketing strategies for targeting, positioning and channelling an agricultural product. Complexity academic level This case can be used in intermediate- to advanced-level marketing courses at the undergraduate and graduate levels in universities. It can also be used in agriculture and agribusiness–based courses in the undergraduate, graduate or executive level. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Supplementary materials Rehman, S.U., Selvaraj, M. and Ibrahim, M.S., 2012. Indian Agricultural Marketing-A Review. Asian Journal of Agriculture and Rural Development, 2(1), pp.69-75. Kotler, P., Keller, K.L., Ang, S.H., Tan, C.T. and Leong, S.M., 2018. Marketing Management: An Asian Perspective. Pearson. Subject code CSS 8: Marketing
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16

Charlebois, Sylvain. "Marketing Agricultural Commodities on Global Markets." Journal of International Food & Agribusiness Marketing 20, no. 1 (January 28, 2008): 75–100. http://dx.doi.org/10.1300/j047v20n01_05.

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17

Cao, Sen. "Data Analysis and Suggestions of Supply and Marketing Cooperatives Industry in the Agricultural and Sideline Products Deep Management." Advanced Materials Research 756-759 (September 2013): 2042–46. http://dx.doi.org/10.4028/www.scientific.net/amr.756-759.2042.

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China's supply and marketing cooperatives play an important role in the depth of management for the agriculture, rural areas and farmers service and agricultural and sideline products. This paper analyzes the plight of this industry to participate in agricultural and sideline products business and the problems of enterprises in operating management and financial management, and finally puts forward suggestions and countermeasures from six aspects.
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18

Alkahtani, Mohammed, Qazi Salman Khalid, Muhammad Jalees, Muhammad Omair, Ghulam Hussain, and Catalin Iulian Pruncu. "E-Agricultural Supply Chain Management Coupled with Blockchain Effect and Cooperative Strategies." Sustainability 13, no. 2 (January 15, 2021): 816. http://dx.doi.org/10.3390/su13020816.

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The agricultural industry is highly underdeveloped and requires transformation in technology for food safety and reliability. A digital world is relying on blockchain technology for the successful implementation of sustainable e-agricultural supply chain management (e-Agri-SCM). In current advancements of blockchain in digital marketing, product website design (web design) is essential to streamline the requirements of the customer and the expectations of supply chain partners. The current research has incorporated the blockchain effect by web design elements into the agricultural supply chain management (Agri-SCM) study. In addition, partners in the digital marketing supply chain (DM-SCM) are also facing issues to identify significant web design elements-based blockchain technology to gain maximum profit. Therefore, a cooperative (Co-op) sustainable e-agricultural SCM model is developed in this study by considering the web design index and variable demand to decide shipments, selling price, cycle time, and advertisement cost for agriculture products. The uncertainties in the model due to intangible web design elements and basic costs are dealt with by the application of the fuzzy system whereas carbon emission is also considered for providing cleaner production. A real-time application of the proposed model is done by undertaking five different cases based on mutual share, demand curve, and advertisement budget among participants. The sensitivity analysis is also performed to identify important factors of the total profit. Findings of this work include significant web design elements (WDEs) i.e., web graphics, search engine optimization, cyber-security, fast loading, and navigation, as essentials for digital marketing to convince customers towards the product in a global SCM. The numerical results and managerial insights are advantageous for managers to get maximum profit by cooperative and digital marketing strategies to attain e-Agri-SCM.
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19

Tarasiuk, Andrii. "Ways for improving management of marketing activities of agricultural enterprises." Ekonomika APK, no. 8 (September 5, 2019): 103–9. http://dx.doi.org/10.32317/2221-1055.201908103.

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20

Holtzman, John S., Richard D. Abbott, and Gerard Martin. "The Agricultural Marketing Improvement Strategies Project (AMIS)." Journal of International Food & Agribusiness Marketing 1, no. 1 (June 12, 1989): 29–39. http://dx.doi.org/10.1300/j047v01n01_03.

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21

Meulenberg, Matthew, and Jacques Viaene. "Agricultural Marketing in Belgium and the Netherlands." Journal of International Food & Agribusiness Marketing 5, no. 3-4 (February 18, 1994): 141–61. http://dx.doi.org/10.1300/j047v05n03_08.

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22

Varchenko, Olga, Iryna Artimonova, and Iryna Herasymenko. "FORMATION OF THE SYSTEM OF MANAGEMENT OF THE PERFORMANCE OF MARKETING ACTIVITY OF AGRARIAN ENTERPRISES ON THE BASIS OF A SYSTEM OF BALANCED INDICATORS." Economic discourse, no. 2 (June 2020): 95–108. http://dx.doi.org/10.36742/2410-0919-2020-2-10.

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Introduction. In an unstable market environment, it is quite difficult to objectively evaluate the effectiveness of marketing activities for agricultural enterprises using traditional methodological approaches. We believe that now there is a need to develop methodological approaches that will help to establish the relationship in the marketing management system, taking into account the changing market conditions and the resource potential of the agricultural enterprise. Methods. The following methods are used to achieve this goal, namely: methods of monographic comparative analysis and specific methods in the field of analysis of theoretical and analytical foundations of marketing activities to determine the strategic prospects of marketing activities, identify effective measures to improve marketing activities in agricultural enterprises. Research methods are based on theoretical developments and scientific tools, which includes analysis and evaluation of formulated methodological approaches to assess the effectiveness of management of marketing activities of agricultural enterprises on the basis of quantitative and qualitative indicators. The research methodology also provides for the generalization of scientific sources that explore the rational aspects of management and increase the effectiveness of marketing activities of enterprises in the agricultural sector of Ukraine. Results. Theoretical approaches to understanding the management of enterprise marketing activities are summarized, and the distinction and fundamental relationship between the categories «marketing performance» and «marketing efficiency» are established. It has been found that the main purpose of these categories is to achieve the desired results, in which the achievement does not take into account the method and the costs incurred, and the efficiency takes into account the way with the resources expended. The formation of a holistic system for managing the effectiveness of marketing activities is achieved through synchronization of the process of influencing marketing tools in order to create an overall synergistic effect. We have developed a balanced system of indicators of the enterprise to evaluate the effectiveness of marketing activities of the enterprise, which considers the specific activity and business orientation of the agricultural enterprise. It is proved that, depending on strategic goals, business orientations of agrarian enterprise are determined, which set the future vector of business development, therefore marketing activity should promote business development. Discussions. Promising areas of further research are the development of methods for analyzing the cost-effectiveness of marketing activities in the agricultural sector. Keywords: management, marketing complex, business orientation, strategic goals, performance, efficiency, production resources.
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23

Fenghe, Zhang, Viktoriia Medvid, and Lu Xu. "Marketing potential of the Sino-Russian bilateral agricultural export market." Innovative Marketing 17, no. 2 (June 24, 2021): 164–76. http://dx.doi.org/10.21511/im.17(2).2021.15.

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China and Russia are important agricultural countries in the world. Expanding exports and increasing sales of agricultural products play an important role in the economic development of both countries. To understand the current situation of agricultural exports of the two countries and formulate strategies to expand the marketing of agricultural products, this paper uses the UN Comtrade Database 2009-2018 on Chinese and Russian bilateral agricultural export sales and other trade data to calculate the (expansion margin) and (price margin) of agricultural exports, (quantity margin), to analyze the types, prices, and quantities of exported agricultural products. The results show that China exports to Russia mainly labor-intensive types of agricultural products such as processed agricultural and horticultural products, accounting for 87.46% of total agricultural exports on average. The increase in exports is mainly due to the continuous increase in the prices of exported agricultural products. Russia exports to China mainly land-intensive types of agricultural products such as animal products, grains, oilseeds and fat products, which accounted for an average of 79.07% of total agricultural exports. The increase in exports was mainly due to the continuous increase in types and quantities of agricultural products to develop the export potential of agricultural products and expand sales. In addition, China should expand the types and quantities of agricultural products exported, and Russia should increase the added value of agricultural products and raise the export prices of agricultural products.
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24

Ravindran, K., R. Venkatesh Kumar, and M. Karthikeyan. "A Pragmatic Scrutiny On The Coeval Issues And Prospects Of Agricultural Marketing In India." Restaurant Business 118, no. 8 (August 22, 2019): 241–44. http://dx.doi.org/10.26643/rb.v118i8.7682.

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Agriculture continues to remain the main and only source of livelihood for many in India. Though this very important sector has undergone several changes both structurally and functionally but the people dependent on the same have not been able to develop and get benefits from the same. When analyzed the reasons are improper and slow marketing techniques of the agricultural production as it is not just the production that matters but also making the production reach the ultimate customers that counts. The perishable nature of agricultural produce and no availability of proper storage space make it very essential to come up with proper marketing techniques to get benefits from the same.
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Hanzhurenko, Iryna. "Management of marketing and logistics in the strategic management system of agrarian enterprise competitiveness." Actual problems of innovative economy, no. 4 (June 27, 2019): 38–43. http://dx.doi.org/10.36887/2524-0455-2019-4-7.

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Introduction. The use of a systematic approach to the distribution of agricultural products involves taking into account combinations of elements of the marketing and logistic system. Systematic management of product distribution is the key to the success of an agricultural enterprise. This helps to mobilize the available resources of the entity. The purpose of the scientific research is to develop theoretical aspects of management of marketing and logic in the strategic management system of the agro-business competition. Results. It is determined that the reproduction process depends on the formation and functioning of the distribution system. The dependence of the formation and functioning of the production distribution system from the influence of external and internal factors is substantiated. The influence factors on the formation and functioning of the production distribution system are determined. The effect of factors on extended and simple types of reproduction is characterized. It is established that the intensity of factors influence depends from the duration of the influence period. The factors classification by the appearance intensity of the factors action, by the systematic signs, by the mediocrity of influence and formation is proposed. The role of state factors in the formation and functioning of the products distribution system is noted. Principles are presented and the essence is characterized of the organizational and economic mechanism of the system formation of the enterprise product market division. The influence means of formation of the production distribution system are given. The enterprise product division from the standpoint of the systematic approach is considered. Conclusions. The necessity of formalization of the organizational and economic mechanism of the distribution system formation is conditioned by the synthesis of the economic base and the organizational measures. It is suggested to consider the involvement of economic and organizational means of influence at the enterprise level as a reaction to the application of a certain list of influence means by macro environments. The impact is carried out with the use of a wide range of production and sales tools in accordance with certain conditions of the agricultural enterprise activity. Keywords: logistics, logistic activity, logistics system, marketing, marketing of agricultural products, agricultural enterprise, sales channel.
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Robinson, Brian. "Expert systems in agriculture and long-term research." Canadian Journal of Plant Science 76, no. 4 (October 1, 1996): 611–17. http://dx.doi.org/10.4141/cjps96-109.

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Expert systems (ES) technology has many existing and potential uses as input into the agricultural production process. ES are simply computer programs that attempt to emulate human expertise for problem solving purposes. This technology is well suited to agricultural problem solving because of its ability to encode existing knowledge within specific application areas and then apply this knowledge within the problem solving process. ES effectively leverage management's input into agricultural production systems by allowing for the assimilation of all available knowledge pertinent to the task at hand. There are many types of agricultural ES and these can generally be categorized into: Crop Management Advisors, Livestock Management Advisors, Planning Systems, Pest Management Sytems, Diagnostic Systems, Conser-vation/Engineering Systems, Process Control Systems and Marketing Advisory Systems. The cost of ES development can be high. Potential projects, therefore, should be subjected to a benefit/cost analysis to ensure that development efforts are well targeted. ES development and agricultural research are complementary processes and should become more coordinated within an integrated knowledge production and implementation cycle. Key words: Expert systems, knowledge, management, agriculture, research
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Mykhailova, Liubov, Marharyta Lyshenko, and Tetiana Ustik. "Management mechanisms for marketing in agricultural enterprises in the grain market." Ekonomika APK, no. 10 (October 26, 2018): 40–49. http://dx.doi.org/10.32317/2221-1055.201810040.

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28

Pu, Anni. "Brand Construction of Dujiangyan Agricultural Products under New Media Environment." Modern Management Forum 3, no. 2 (May 29, 2019): 15. http://dx.doi.org/10.18686/mmf.v3i2.1596.

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<p>In the new media era, the marketing channels of agricultural product brands are increasingly diversified, and the marketing content is constantly enriched. Based on the "Internet +" plan, it provides new thinking for agricultural product brand marketing. This article analyzes the issue of kiwi brand development of agricultural products in Dujiangyan City, Sichuan Province under the new media environment. Regarding the current predicament of agricultural product brand marketing, this article puts forward methods of establishing a brand asset evaluation system, clarifying the main body of brand management, targeting the market, and so on, which aim to improve the effectiveness of agricultural product brand marketi</p>
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29

Grout-Smith, Tim. "Agricultural Reform in Ukraine: Spreading the Message." Outlook on Agriculture 23, no. 4 (December 1994): 287–91. http://dx.doi.org/10.1177/003072709402300409.

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Ukraine is potentially one of the richest agricultural countries in the world, with vast plains of black earth, or chernozem, and a temperate climate. But declines in agricultural production which were already evident under the Soviet Union have accelerated in the last three years, as the country's economy has spiralled into hyperinflation. Now, attempts are being made to revive Ukrainian agriculture using Western technology, management and marketing. The BBC's Marshall Plan of the Mind is spreading the message through radio and television.
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Chaudhary, Sanjay, and P. K. Suri. "Ranking the Factors Influencing e-Trading Usage in Agricultural Marketing." Global Journal of Flexible Systems Management 22, no. 3 (July 1, 2021): 233–49. http://dx.doi.org/10.1007/s40171-021-00276-8.

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31

Kulkarni, Virupaxayya. "Emerging Role of Management Education for Growing and Developing Agri-business In Indian Scenario: A Review." Journal of International Business, Economics and Entrepreneurship 4, no. 1 (June 30, 2019): 42. http://dx.doi.org/10.24191/jibe.v4i1.14415.

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In India, agriculture is considered as the backbone of its economy. It has been around since ancient times when other sectors were not even in existence yet. Today agriculture has achieved commercial importance and one of the powerful sectors contributing to nations’ GDP. The population of our country is increasing day by day and the size of land remains same. So, with increasing productivity, another important concept is “MANAGEMENT”. Agribusiness Management Education is a discipline that blends economic, agriculture, business (commerce) and management principles. In agriculture education, management field is gaining popularity day by day. Since the last few decades, agriculture has achieved satisfactory growth but due to some factors, the agricultural growth is relatively stagnated. So, upgradation is needed, right from pre harvesting until it reaches at the consumer level. Farmers are key performers in farming but are not able to get good returns to his produce due to many middlemen in the marketing channel. Due to a growing population, it creates a disparity between market demand and supply. So, proper management practices are required including reducing raw material wastage at farm and processing level and effective marketing strategies are also needed. Hence, an attempt is made in this paper to study the role of management education in agri-business sector and how it will help in developing managerial skills and to develop management workforce to cater for the Indian agricultural industry which serves as a good option for potential employment in corporate sector.
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32

Hadwiger, Don F. "Mercantilism as the Prevailing Agricultural Marketing Policy." Policy Studies Journal 20, no. 3 (September 1992): 480–83. http://dx.doi.org/10.1111/j.1541-0072.1992.tb00173.x.

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33

C, Sagunthala, and Sukesh R. "Information technology and knowledge management to improve theindian agribusinesssupply chain." Journal of Management and Science 6, no. 3 (December 31, 2016): 295–300. http://dx.doi.org/10.26524/jms.2016.29.

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Indian agriculture is a complex enterprise involving millions of small and marginal farmers. Agriculture in India is the most important sector for food security and socio-economic development. Agriculture accounted for about 18 per cent of the GDP and employed about 50% of the country’s population. As agriculture has become more complex, farmers’ access to reliable, timely, and relevant information has become increasingly important. Farmers require access to more varied, multisource and context-specific information, related not only to best practices and technologies for crop production and weather, but also to information about post-harvest aspects, including processing, marketing, storage, and handling. An effective agricultural knowledge management system with effective Information Technologycan trigger continuous innovations in overall development of agriculture. Information Technology can revolutionize Indian farming sector and can benefit all farmers, including small land holders, marginalized and poor farmers.This article attempts to express the current status ofthe infrastructure with respect to the use of information technology in agriculture and study the importance of knowledge management and information technology in agricultural infrastructure on agriculturesupply chain.
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34

SALKOVA, I., and L. TARASOVYCH. "REFLECTIVE PRINCIPLES OF MARKETING MANAGEMENT OF ENTERPRISE PERSONNEL UNDER CONDITIONS OF ECOLOGIZATION OF AGRICULTURAL PRODUCTION." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 288, no. 6 (December 30, 2020): 199–203. http://dx.doi.org/10.31891/2307-5740-2020-288-6-33.

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Rapid economic development in the XX century. brought a lot of benefits to mankind, as well as a significant man-made burden on the environment. Diversification in overcoming economic and environmental problems is especially felt in agricultural production, as the industry is most dependent on natural factors and it is here that the closest connection with the key problems of the state economy is revealed, and therefore requires skilled management. An urgent problem in the development of agricultural production management is the harmonization of economic processes in the ecological space, which are realized through a combination of natural resources and human labor, the reflective aspect of which is manifested in understanding the coexistence of both systems with positive feedback. Consideration of environmental issues through the prism of the economy of agricultural production, and vice versa, will provide an opportunity to resolve the contradictions in these areas and develop strategic priorities for marketing management of personnel in the direction of environmental protection, responsible attitude to land and natural resources. The main way to reflect on the greening of the economy is to rethink the need for agricultural production through the implementation of resource-saving and environmental technologies that provide an opportunity to work for the long term socio-economic development of the country. With the signing of the Association Agreement with the EU by Ukraine, the problem of greening economic activity requires the development of new approaches to its solution, taking into account the requirements for the organization of environmentally friendly agricultural production. The article deals with the main problems of the impact of agricultural production on the ecological environment which has an interconnection and it influences on the development of production in the strategic perspective. It is considered the reflexive aspect of management of labor processes in the context of development of strategy of greening of agricultural production. In theory the reflective aspect is considered through the perception of the economic system of environmental problems and also considering the mutual influence and equivalence of metabolic processes occurring between systems which are presented. The article analyzes the essence and the basic tool of managing the processes of greening of agriculture production. It was studied the experience of the policy of greening og economic activity of enterprises in foreign countries.The tools of state support of agricultural enterprises and strategies of development of ecological production were considered.
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Holtzman, John S. "Maddening Myths of Agricultural Marketing in Developing Countries." Journal of International Food & Agribusiness Marketing 1, no. 2 (August 21, 1989): 55–62. http://dx.doi.org/10.1300/j047v01n02_05.

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36

Lamont, Jeffery T. J. "Horizontal and Vertical Integration in Agricultural Marketing Systems." Journal of International Food & Agribusiness Marketing 4, no. 2 (February 19, 1993): 41–65. http://dx.doi.org/10.1300/j047v04n02_03.

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37

Lamont, Jeffery, and Christopher Ritson. "Agricultural and Food Marketing in the United Kingdom." Journal of International Food & Agribusiness Marketing 5, no. 3-4 (February 18, 1994): 83–112. http://dx.doi.org/10.1300/j047v05n03_05.

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38

Balanovska, T., B. Wyrzykowska, and V. Voskolupov. "The role of the digital competence of employees in the marketing management of agricultural enterprises." Bioeconomics and Agrarian Business 11, no. 2 (September 24, 2020): 5–17. http://dx.doi.org/10.31548/bioeconomy2020.02.005.

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The article reveals the role of the digital competence of employees in the marketing management of agricultural enterprises. It has been noted that marketing management is one of the novel approaches to managing an agricultural enterprise. It has been found that the successful all-levels marketing management of agricultural enterprises essentially depends on the holistic development of employees, so it is crucial to devote attention to professional knowledge of specialists, their ability to respond swiftly to market demands, ability to communicate, assume responsibility for performance results, as well as be engaged in life-long learning. It has been noted that cutting-edge technologies and equipment demand from employees to be digitally competent. The essence of digital competence has been revealed. The key components of the application of digital competence by agricultural commodity producers, which are crucial when looking for buyers and suppliers, or studying the market, have been considered. Since the state-of-the-art digital technologies require an Internet connection, the possibility of the rural population of Ukraine to have access to the Internet has been analyzed. It has been noted that the formation and development of the digital competence of employees constitutes an integral part of marketing management in agricultural enterprises thus improving the knowledge and skills of personnel when making managerial decisions, and providing competitive strengths and justification of enterprise development strategy.
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Mohamed Omar, Khairi. "Challenges in Marketing the Agricultural Product (The Case of Libya)." International Business Management 13, no. 3 (October 20, 2019): 77–84. http://dx.doi.org/10.36478/ibm.2019.77.84.

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40

Piven, Alona. "Management of integration interaction in management of agricultural production enterprises." Actual problems of innovative economy, no. 4 (June 27, 2019): 23–28. http://dx.doi.org/10.36887/2524-0455-2019-4-4.

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The issues of agro-industrial enterprises integration are within the sphere of strategic planning. The author's vision of the category «strategy» is presented, which is an expression of the organization intentions aimed at achieving pre-selected goals through the allocation of limited resources (between organizational units, functions, regions, products, technologies). The main difference between strategic and other types of decisions is distinguished, which is a high level of generalization of its components’ description. The purpose formation question in the enterprise management structure of agroindustrial pro-duction in the context of factors of internal and external nature is investigated. One of the regularities of goal setting in the agro-food industry is highlighted, namely the close connection of the micro-, meso and macro levels. Thus, the realization of the goals of agro-complex development is determined by the choice of the most effective forms of integration and organiza-tion of diversified business structures. A departure from the classical understanding of the integration mechanism as a pro-cess of combining basic competencies through mergers and acquisitions has been made. The imperative of strategic manage-ment of the integration structural parameters in the formation of territorial-branch industrial complexes is formulated - obtaining a positive synergistic effect. For the territorial-industrial production formation for agro-complexes such form of integration as a cluster is proposed. In this case, the territorial-sectoral production agro-food complex, organized in the form of a cluster, is considered as a socio-economic system formed by a group of diversified economic entities that interact with each other through the exchange of services, people, technical ideas and information and resulting in synergistic effects com-petitive advantages. The features of cluster structures are distinguished: uniformity of elements; presence of centripetal forc-es; fuzziness and mobility of borders, configuration and internal structure; community resources; availability of internal infrastructure. The most important area of agro-food complex strategic management in modern conditions is recognized by the strategy formation of a marketing interaction with the external environment. In this regard, we propose a scorecard that allows us to evaluate the effectiveness of a firm's marketing interaction with a supplier, which primarily identifies a block of cost-effectiveness indicators and a block of social performance indicators. Keywords: agro-industry, agrarian enterprises, integration interaction, integrated associations, clusters, manage-ment.
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Хаялеева, Chulpan Khayaleeva, Ханнанов, Marat Khannanov, Мусташкина, and Daniya Mustashkina. "Marketing as a prerequisite for sustainable development of the agrarian market." Vestnik of Kazan State Agrarian University 9, no. 3 (December 14, 2014): 61–65. http://dx.doi.org/10.12737/6496.

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The article considers marketing as a method of organization and management of agricultural production; marketing models formation, taking into account the specificity of agricultural production; variants of market division into segments, identifying the consumer for cost effectiveness.
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42

Huang, Zuhui, Yuzhi Fu, Qiao Liang, Yu Song, and Xuchu Xu. "The Efficiency of Agricultural Marketing Cooperatives in China's Zhejiang Province." Managerial and Decision Economics 34, no. 3-5 (January 14, 2013): 272–82. http://dx.doi.org/10.1002/mde.2589.

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43

Yadransky, Dmitry, Rinat Latypov, and Elena Chumak. "Personnel-marketing as a direction of development of personnel agricultural complex." E3S Web of Conferences 222 (2020): 06024. http://dx.doi.org/10.1051/e3sconf/202022206024.

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The article considers the ambivalence of personnel marketing as a modern management technology that allows balancing on the principles of the mutual agreement the interests of employers and employees in a situation of choice in the segment of the labor market. The problem of the article lies in the need to search for tools to effectively build (develop) the labor market of agricultural enterprises. Personnel marketing technologies are proposed as tools. Research methods are: methods of theoretical generalization, logical modeling, induction, and other general scientific methods. The article defines the main directions and mechanisms for the development of personnel marketing as a modern social management technology that ensures the tactical and strategic development of company personnel. The possibility of promoting the attractiveness of jobs at agricultural enterprises through the use of external and internal tools of personnel marketing is being considered.
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44

Watson, Andrew. "The Reform of Agricultural Marketing in China Since 1978." China Quarterly 113 (March 1988): 1–28. http://dx.doi.org/10.1017/s0305741000026382.

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With the proclamation of Document 1, 1983, reform of marketing became one of the major targets of agricultural policy in China. This official emphasis on the need to liberalize the marketing system was, however, little more than a confirmation of a process which was already taking place. The initial reforms of labour management and prices in 1978 had led to a decentralization of economic authority to the household level. The commune system was in decline and the number of small-scale free markets was increasing rapidly as peasants took advantage of their new-found freedom to trade their surplus production as they wished. Responding to the economic stimulus offered by the new structure of prices and to the organizational flexibility offered by the decentralization of management, some households began to plan at least part of their production for sale on the market, there by initiating a process of specialization and commercialization. Once begun, this process fed backwards into production by encouraging further specialization and diversification and forwards into marketing by stimulating the emergence of longdistance trade carried out by specialist merchants and traders. In effect, the free market began to act as an engine of economic change, shaping both the structure of agricultural production and employment and the network of new economic linkages through the emerging hierarchy of market centres.
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45

HASUIKE, Takashi, Tomoko KASHIMA, and Shimpei MATSUMOTO. "Total Optimization of Agricultural Supply Chain Management through Direct Marketing with Distribution." Proceedings of Manufacturing Systems Division Conference 2019 (2019): 103. http://dx.doi.org/10.1299/jsmemsd.2019.103.

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46

Hanzhurenko, Iryna. "Adaptability of marketing and logistics systems of agricultural business entities." Actual problems of innovative economy, no. 3 (May 30, 2019): 38–46. http://dx.doi.org/10.36887/2524-0455-2019-3-6.

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Introduction. The effective development of the internal market for agricultural products is hampered by the viola-tion of the income distribution proportionality between the subjects of its production and the circulation. This is due to the influence of many factors, so it is necessary to find ways to increase the adaptability level of marketing and logistics systems of agricultural business entities. The purpose of scientific research is to develop theoretical and practical aspects of adaptability of marketing and lo-gistics systems of agricultural business entities. Results. The formalization necessity of the quantitative estimation method of the realization nature of economic in-terests of subjects was established in production spheres and the circulation of internal agricultural production. No competi-tive situation has been identified at different levels of the marketing infrastructure of the given market. The formula is pro-posed for calculating the indicator, which characterizes the subjects’ dominance of circulation, and calculates its value for the markets of wheat grains of the third class, marketable sunflower, pork, poultry in all categories, milk. The interpretation of the analysis results is given. The possibility of using the methodology to determine the dominance level of a certain group of subjects in the agrarian market, influencing the behavior of other participants of market processes is substantiated. It is suggested to use this technique to analyze the realization completeness of entities economic interests serving the sales chan-nels. The object markets were ranked according to the increase in the production profitability and the products sales by the manufacturers. The process of the object market development is characterized. The interpretation in the indicator values change is given from the point of view of economic processes in the agricultural market. The laws of formation and function-ing of the strategic management system of marketing and logistic activity have been determined. Comparison of the classes and types of marketing and logistic strategies of agricultural enterprises is presented. The principles of the construction and orientation of the strategic management system of marketing and logistic activity are outlined. Conclusions. It is necessary to maintain an adequate level of adaptability in order to ensure the proper functioning of marketing and logistics systems of agricultural business entities. This property depends on the financial condition, activity parameters, economic potential and other characteristics of the agricultural enterprise. Adaptability of marketing and logistics systems contributes to the profitability increase of agricultural enterprises in the sphere of production and circulation. Keywords: logistics, logistic activity, logistics system, marketing, marketing of agricultural products, agrarian enterprise, sales channel, marketing communications.
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Quddus, Abdul, and Jaclyn D. Kropp. "Constraints to Agricultural Production and Marketing in the Lagging Regions of Bangladesh." Sustainability 12, no. 10 (May 12, 2020): 3956. http://dx.doi.org/10.3390/su12103956.

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This study analyzes the constraints affecting agricultural production in the lagging regions of Bangladesh. These regions are lagging in agricultural productivity due to natural phenomena and past government policies. Ten lagging regions, covering eight administrative divisions, were selected for analysis based on crop productivity indicators, percentage of the population in extreme poverty, and agroecological zones. Data were collected from 1257 farm holders using a structured questionnaire. Respondents were mostly older, illiterate males with low levels of education. Production constraints included inadequate supplies of fertilizer and pesticides in local markets. Labor accounted for the highest proportion of agriculture expenditures (51.3%), followed by equipment rental (11.8%), then pesticides (9.3%), and irrigation (8.2%). Only 35.4% of respondents availed credit to purchase agricultural inputs; among them, 85.4% borrowed from formal sources. Lack of proper irrigation facilities, production machinery, and access to institutional credit, difficulties procuring inputs and storing products, and negative impacts of climate were identified as the major constraints to agricultural productivity and marketing in the lagging regions. Access to credit and being adversely affected by weather impacted respondents’ agricultural productivity more than sociodemographic factors.
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48

Fleming, Euan. "Strategic Agricultural Export Marketing in South Pacific Island Nations." Journal of International Food & Agribusiness Marketing 4, no. 3 (March 16, 1993): 77–105. http://dx.doi.org/10.1300/j047v04n03_07.

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49

Kochetkov, Olexii, and Julia Afanasova. "FORMATION THE MECHANISM OF RESOURCE MANAGEMENT OF POTENTIAL OF AGRICULTURAL ENTERPRISES." Economic discourse, no. 2 (June 2020): 117–25. http://dx.doi.org/10.36742/2410-0919-2020-2-12.

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Introduction. The system of restrictions in resource use in agriculture is ineffective, because it is artificiality in managerial influence. However, objective conditions have a significant impact. On the one hand, the resource potential of an agricultural enterprise is based on mechanism of biological systems development and management practice should be based on them. On the other hand, the management of an agricultural enterprise is guided by the strategic goal of maximizing the return of resources and its purpose in generating profit. Thus, there is a contradictory process of ensuring the productive capacity of natural resources and the formation of appropriate financial and economic performance of attracted resources at the heart of resource potential management. Methods. Studies are conducted on the basis of abstract and logical, and constructive methods. The methodological basis in preparing the material made dialectical method of knowledge of social and economic phenomena. Results. The initial problems of instability of resource use are analyzed in the course of the research. The solution of it is put in the formation of the main components of the mechanism of resource management of agricultural enterprises potential. It is established that a mandatory element is to take into account the time factor when planning resources and forecasting the profitability of the economic model of an agricultural enterprise. It is proved that the mechanism of resource management of agricultural enterprises potential should be based on the development of the economic potential of management practice. It is proposed to use the principles and methods of financial and investment management in the resource potential management system of agricultural enterprises. Discussion. Therefore, the of resource management of agricultural enterprises potential is to determine ecologically acceptable sequence of technological regimes for growing cultures in science-based agriculture and implementation marketing benefits in existing and future financial and economic conditions. The implementation of the mechanism concept ensures effective balancing of a wide range of tasks, which is the basis for sustainable development of an agricultural enterprise. Keywords: resource potential, management mechanism, economic potential, resource management mode, sustainable development.
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Tsaregorodtsev, Yuriy Nikolaevich, and Darya Viktorovna Luttseva. "On improvement of labor efficiency management of agricultural enterprises' personnel." Uchenyy Sovet (Academic Council), no. 11 (November 1, 2020): 24–29. http://dx.doi.org/10.33920/nik-02-2011-03.

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The main tasks of socio-economic development of the Russian Federation include providing the population with domestic food products. The dynamics of production and consumption of basic food, including meat and dairy products, was studied. The importance of the practice of marketing management to encourage agricultural workers is noted. With the use of Big Data technologies, based on the analysis of productivity and remuneration indicators, the analysis of the efficiency of agricultural enterprises in the subjects of the Russian Federation is performed.
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