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Journal articles on the topic 'Agricultural Marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 18 May 2024

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1

Uikey, Ashish A. "Influence of Agricultural Marketing on Indian Agribusiness – A Marketing Personnels' POV." Journal of Experimental Agriculture International 45, no. 3 (February 23, 2023): 1–10. http://dx.doi.org/10.9734/jeai/2023/v45i32105.

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India's agriculture industry is crucial to the overall growth of the country's economy. As a consequence of this, boosting the output of agriculture is strongly encouraged. In order for the marketing infrastructure to keep up with rising agricultural output, it will need to undergo development. For this reason, a robust agricultural marketing system is of the utmost significance for a nation that relies so heavily on farming as the primary economic activity. At the current time, the agricultural industry is confronted with a substantial number of dangers and obstacles. Farmers suffer from extreme poverty and have significant amounts of debt. As a consequence of this, the number of farmers who take their own lives is quickly increasing. Over the course of the last several years, the percentage of GDP that is contributed by agriculture has been continuously decreasing. Changes are being made in the composition of the agricultural labour force. There is a rising lack of labour due to the fact that individuals are departing from the agricultural sector and moving into the construction, textile, and other unorganized sectors. The over-application of fertilizer and pesticides is another factor that reduces production. Agricultural marketing is comprised of a number of different procedures and activities that work together to ensure that food and raw materials make it from the land of production to the end users. Not only are there local markets for the products of agriculture, but there are also international and industrial markets. The most effective method of marketing is one that allows the farmer to make a satisfactory quantity of profit from their labour. In this study, the researcher has used both primary and secondary sources for gathering the data, also respondents are chosen based on the convenience sampling method. From the overall analysis it, is noted that the application of agriculture marketing enables in enhancing the income of the individuals, effectively supports in increasing the GDP and creating employment.

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2

Bhosage, Mr Shantinath Mahaveer. "E-Marketing of Agricultural Products." International Journal of Trend in Scientific Research and Development Special Issue, Special Issue-ICDEBI2018 (October 3, 2018): 70–73. http://dx.doi.org/10.31142/ijtsrd18675.

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3

Meissner, Frank. "Agricultural marketing policy." Food Policy 13, no. 3 (August 1988): 323–25. http://dx.doi.org/10.1016/0306-9192(88)90059-0.

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4

Cheng, Jianfeng. "Application of Big Data Analysis to Agricultural Production, Agricultural Product Marketing, and Influencing Factors in Intelligent Agriculture." Journal of Computing and Information Technology 29, no. 3 (July 23, 2022): 151–65. http://dx.doi.org/10.20532/cit.2021.1005404.

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Agricultural Internet of things (AIoT) promotes the modernization of traditional agricultural production and marketing model. However, the existing time series prediction methods for agricultural production and agricultural product (AP) marketing cannot adapt well to most real-world scenarios, failing to realize multistep forecast of production and AP marketing data. To solve the problem, this paper explores the big data analysis of agricultural production, AP marketing, and influencing factors in intelligent agriculture. To realize long-, and short-term predictions, a small-sample time series model was set up for AIoT production, and a big-sample time series model was constructed for AP marketing. The data fusion algorithm based on Kalman filter (KF) was adopted to fuse the massive multi-source AP marketing data. The proposed strategy was proved valid through experiments.

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Vincent T. Cortez, Mark, and Nancy S. Doloriel. "Operational Issues of Marketing Agricultural Products in Agusan Del Sur: A Trifocal Perspective." Journal of Agriculture and Crops, no. 93 (April 20, 2023): 323–28. http://dx.doi.org/10.32861/jac.93.323.328.

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The research was undertaken on the operational issues in marketing agricultural products from the perspective of three different community sectors in three randomly chosen municipalities in Agusan del Sur—Bunawan, La Paz, and Trento. The eight (8) operational issues identified in the marketing system were evaluated among the agricultural producers, residents, and government officials according to their severity in the community using a Likert Scale. The findings demonstrated that the different sectors of the community viewed the majority of their perceived levels of operational issues with marketing agricultural products as to the economics of agriculture, agriculture product marketing opportunities, land and agriculture, agricultural production practices in the area, the agricultural community in the area, and agriculture and community relations as typically experienced issues in the province’s marketing system. However, the satisfaction with agricultural support as a career and infrastructure revealed the issues evaluated as complicated and complex to handle, respectively. A unisonant evaluative result is implied by the premise that the trifocal perspective by the sectors in the community of the majority challenges in marketing agricultural products revealed no significant variation. Thus, the Department of Agriculture (DA), local government unit (LGU), and other government organizations may consider these results in prioritizing the complicated and complex issues being identified in this study to improve the marketing system in the province of Agusan del Sur. How to Cite: Mark Vincent T. Cortez, Nancy S. Doloriel, 2023. "Operational Issues of Marketing Agricultural Products in Agusan Del Sur: A Trifocal Perspective." Journal of Agriculture and Crops, vol. 9, pp. 323-328.

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6

Gurupanch, Kuber Singh, and Shreelekha Virulkar. "Agricultural Marketing in India." Research Journal of Humanities and Social Sciences 7, no. 1 (2016): 36. http://dx.doi.org/10.5958/2321-5828.2016.00008.5.

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7

Purcell, Wayne D. "Marketing of Agricultural Products." Agricultural Economics 32, no. 3 (April 15, 2005): 327–28. http://dx.doi.org/10.1111/j.0169-5150.2005.20050412_1.x.

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8

Swinbank, A. "Book Review: Agricultural Marketing." Outlook on Agriculture 19, no. 3 (September 1990): 211–12. http://dx.doi.org/10.1177/003072709001900314.

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9

Beierlein, James G. "The Agricultural Marketing System." American Journal of Agricultural Economics 90, no. 2 (May 2008): 576–77. http://dx.doi.org/10.1111/j.1467-8276.2008.01160_4.x.

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10

Reusse, E. "Liberalization and agricultural marketing." Food Policy 12, no. 4 (November 1987): 299–317. http://dx.doi.org/10.1016/0306-9192(87)90003-0.

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11

Besch, M. "Agricultural Marketing in Germany." Journal of International Food & Agribusiness Marketing 5, no. 3-4 (February 18, 1994): 5–35. http://dx.doi.org/10.1300/j047v05n03_02.

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12

Yon, Bernard, and Sylvie Bernaud. "Agricultural Marketing in France." Journal of International Food & Agribusiness Marketing 5, no. 3-4 (February 18, 1994): 113–25. http://dx.doi.org/10.1300/j047v05n03_06.

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13

Pitts, Eamonn. "Agricultural Marketing in Ireland." Journal of International Food & Agribusiness Marketing 5, no. 3-4 (February 18, 1994): 127–40. http://dx.doi.org/10.1300/j047v05n03_07.

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14

Briz, J. "Agricultural Marketing in Spain." Journal of International Food & Agribusiness Marketing 5, no. 3-4 (February 18, 1994): 163–77. http://dx.doi.org/10.1300/j047v05n03_09.

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15

Kızılaslan, Nuray, and Tayfur Ünal. "Tarımsal Pazarlamada Alternatif Pazarlama Ağı Olan Elektronik Ticaretin(E-Ticaret) SWOT Analizi ile Değerlendirilmesi." Turkish Journal of Agriculture - Food Science and Technology 3, no. 7 (June 9, 2015): 537. http://dx.doi.org/10.24925/turjaf.v3i7.537-544.299.

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Compulsory competition occurring in the world trade has led the enterprises to different marketing system. Marketing problems seems to be a problem in Turkey rather than agricultural production problems. In this aspect, marketing alternatives are sought. E-commerce is a system with more opportunities in agricultural marketing. Increasing the applicability of this system in Turkey will eliminate many problems associated with marketing in agriculture. With an active use of E-commerce in agricultural marketing, it provides convenience at marketing products of agro-related industries agencies and producers and all country will have a potential market position. In this study, possibilities offered by e-commerce to the agricultural sector, opportunities, threats, deficiencies and contributions to agricultural sector have been addressed. Without the limitations of place and time via the internet and computers, establishing national and international supply and demand balance of e-commerce seems to play important roles in maintaining an active and alive marketing. Furthermore, it is an important tool in reducing agricultural marketing problems.

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16

Denisenko, Julia, Valery Lisitsin, and Anna Fedosenko. "Challenges and prospects of “green” marketing use by the Russian agricultural producers." E3S Web of Conferences 273 (2021): 08031. http://dx.doi.org/10.1051/e3sconf/202127308031.

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The key aspects and specificity of “green” marketing in comparison with the traditional marketing concept along with the areas of environmental activity of agricultural organizations and farms are discussed in the article. The results of the study conducted with the participation of marketing departments’ representatives of agricultural organizations of the Southern Federal District are presented in the paper. The research made it possible to identify the main challenges for organic agriculture development and use of “green” marketing tools in the activities of agricultural enterprises. Based on the discussion of the study results as well as on the analysis of scientific literature on the development of “green” marketing and organic agriculture, the directions of Russian agricultural organizations’ activity are suggested, which can contribute to the use of “green” marketing tools and improvement of business environmental friendliness, taking into account current global trends of sustainable development and corporate social responsibility.

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17

Khed, Vijayalaxmi D., and Gururaj Makarabbi. "Implication of GST on Indian agriculture and agricultural marketing." Indian Journal of Economics and Development 13, no. 2a (2017): 79. http://dx.doi.org/10.5958/2322-0430.2017.00045.2.

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18

Garg, Mohit, and Shelly Singhal. "Digitalization in Agricultural Marketing: The Future of India." ECS Transactions 107, no. 1 (April 24, 2022): 9793–803. http://dx.doi.org/10.1149/10701.9793ecst.

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Digitalization is a new word for all sectors. With all the sectors, the agricultural sector is also shifting towards digitalization all around the globe. There are many issues and challenges associated in the commercialization of agricultural produce. Limited approach to the information of market, intermediaries in the agricultural supply chain, financial problems, lack of infrastructure, lack of storage facilities are some of them [1]. The central government along with the state government and private sector is on verge of a revolutionary change in agricultural marketing through various initiatives like E-NAM (Electronic National Agriculture Market) [7], contract farming [2-4], agricultural apps, etc. For this study, the real progress of different initiatives in India, especially E-NAM, contract agreements has been studied from April 2016 to 2020. These initiatives creates a belief that historical agriculture would be converted into a business venture and the young and literate generation would get engaged to the sector shortly soon.

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19

Abitjanovna, Khodjaeva Shodiyabonu. "The Importance of Marketing in Agricultural Enterprises." International Journal of Psychosocial Rehabilitation 24, no. 4 (April 30, 2020): 6042–48. http://dx.doi.org/10.37200/ijpr/v24i4/pr2020414.

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20

Subhi Malallah, Hayfaa, and Maiwan Bahjat Abdulrazzaq. "Web-Based Agricultural Management Products for Marketing System: Survey." Academic Journal of Nawroz University 12, no. 2 (April 11, 2023): 49–62. http://dx.doi.org/10.25007/ajnu.v12n2a1532.

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The development of information systems motivated scientists to use their knowledge to improve new tactics that can provide competitive advantages in a highly complex environment, primarily in the management of agricultural products marketing systems. Farmers often blame marketing issues for their struggles. Poor prices, a lack of transportation, and substantial post-harvest losses are all issues that they can recognize, but they are typically ill-equipped to solve. Modern technology, particularly Internet and mobile connectivity, makes it easier for people to do their work across a wide range of activities, including economics, commerce, marketing, and agriculture. Agricultural Information Management Systems (AIMS) are becoming more popular as a useful sector as agriculture expands and becomes one of the world's most lucrative enterprises. In recent years, people have become increasingly dependent on this technology. Systems have evolved from passively absorbing information to actively incorporating users as an important part of the system. The goal of this research to find out whether various agricultural implementations of various systems have a good effect on their operations by facilitating chores for farmers and dealers, and merchants easier. Study 26 investigated whether farmers' and retailers' use of web-based technology facilitated the display and sale of goods. KEYWORDS: Agricultural Products, Marketing System, E-Commerce, E- Marketing, Agricultural Marketing.

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21

Ma, Haiying, and Xiaoyong Zhang. "Construction of Smart Marketing Model of Agricultural Products E-Commerce in the Era of Big Data." Mobile Information Systems 2022 (August 13, 2022): 1–10. http://dx.doi.org/10.1155/2022/3016554.

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With the rapid development of China, the marketing mode of agricultural fruit is also keeping pace with the times. The old sales model of agricultural fruit is also affected, which has a huge impact on marketing models, channels, and sales amount. And the sales methods of agricultural fruit have also undergone great changes, from offline transactions to online platform transactions. Comparing the profit, popularity, proportion of agricultural fruits, and turnover of agricultural fruits in e-commerce with the traditional marketing model, the smart marketing model in the data age increases the turnover by 50% and the profit by 15%. And in the network environment that extends in all directions, the probability of people knowing about agricultural fruits will be greater. It can better build the agricultural product marketing system in the information age and make it conform to the characteristics of contemporary marketing. Through the marketing mode in the information age, the judging project was set up, using estimated calculations to draw conclusions. In the era of rapid network information, e-commerce of agricultural fruits can help agriculture to advance rapidly and slowly go to the world.

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22

Logosha, Roman, and Lyudmila PRONKO. "MARKETING MANAGEMENT IN THE MANAGEMENT SYSTEM OF AGRICULTURAL ENTERPRISES." 3, no. 3(61) (December 23, 2022): 77–91. http://dx.doi.org/10.37128/2411-4413-2022-3-5.

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The article carries out an epistemological analysis of the author's interpretations of the essence of marketing management according to the selected conceptual approaches, which has made it possible to establish that the set of interpretations of such a complex economic category is different, which depends on the main components of the system, which in a certain period of time form its influence on the activities of agricultural enterprises. The subject, purpose, tasks, functions and tasks of marketing management of agricultural enterprises are defined. The author’s definition of marketing management of agricultural enterprises is presented. It has been established that the application of marketing management at agricultural enterprises is related with the marketing research of agricultural market subjects, their analysis and response to changes in the internal and external environment of the functioning of enterprises. The marketing management system of an agricultural enterprise represents a wide range of marketing and management knowledge, in particular, product (service) development and advertising and promotion, sales and integrated marketing communications, planning, branding, budgeting and strategic management. In order to form an effective system of marketing management of an agricultural enterprise, it is necessary to understand the process of marketing management to achieve the defined goals. In accordance with the marketing management system, a study of the goals of the studied agricultural enterprises was carried out, which is an objective necessity under the changing conditions of the development of the agricultural market, which is determined by tough conditions of competition, dynamic changes in consumer tastes and preferences, and global innovation processes in the fields of agriculture.

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23

Humeniuk, Alla V., and Olena V. Garmatiuk. "DIRECTIONS OF IMPROVING THE FOOD MARKETING SYSTEM IN THE SPHERE OF AGRICULTURAL BUSINESS." Economies' Horizons, no. 4(22) (November 13, 2022): 113–23. http://dx.doi.org/10.31499/2616-5236.4(22).2022.267024.

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The article examines the theoretical essence and significance of food marketing strategy of agricultural enterprises. The role of the value of food marketing in agriculture for buyers is determined. The main principles of the organization of food marketing used in the management of agricultural enterprises are analyzed. The importance of price management methods and strategies in the marketing activity of agricultural enterprises, which should be associated with the peculiarities of agricultural production, is considered. Practical recommendations on improving marketing activities are provided, which may include such points, in particular, on changing the company's pricing policy and focusing efforts on the main task - maximizing profit, intensifying product advertising, assigning brand names to products. The conditions for the effective functioning of food marketing of enterprises in the field of agrarian business have been formed.

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24

Seyyed, Fazal Jawad, Moeen Naseer Butt, Osama Malik, and Rafia Mazhar. "Superfood quinoa: a farmer’s journey into unchartered waters." Emerald Emerging Markets Case Studies 9, no. 3 (November 4, 2019): 1–23. http://dx.doi.org/10.1108/eemcs-07-2019-0196.

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Learning outcomes The purposes of this study included: recognizing the risks and challenges farmers face when growing a new crop, understanding agricultural marketing and its processes and developing a marketing strategy for a specialty agricultural product, such as quinoa. Case overview/synopsis The main focus of this case lies in identifying the risks faced by farmers in growing a new specialty crop and selecting the appropriate marketing strategies for targeting, positioning and channelling an agricultural product. Complexity academic level This case can be used in intermediate- to advanced-level marketing courses at the undergraduate and graduate levels in universities. It can also be used in agriculture and agribusiness–based courses in the undergraduate, graduate or executive level. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Supplementary materials Rehman, S.U., Selvaraj, M. and Ibrahim, M.S., 2012. Indian Agricultural Marketing-A Review. Asian Journal of Agriculture and Rural Development, 2(1), pp.69-75. Kotler, P., Keller, K.L., Ang, S.H., Tan, C.T. and Leong, S.M., 2018. Marketing Management: An Asian Perspective. Pearson. Subject code CSS 8: Marketing

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25

Романовская, Elena Romanovskaya, Кузнецов, and Andrey Kuznetsov. "THEORETICAL ASPECTS MARKETING STRATEGY DEVELOPMENT AT AGRICULTURAL ENTERPRISES." Vestnik of Kazan State Agrarian University 9, no. 4 (December 25, 2014): 48–50. http://dx.doi.org/10.12737/7753.

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Modern processes of development of market relations in the Russian agribusiness allow to speak about the urgent need to select and implement an effective marketing strategy. The use of an effective marketing tool allows subjects of agriculture to adapt to ever-changing conditions of the external and internal environment. The necessity of develop and improve marketing strategy causes important to study. The author examines the factors, that must be considered when designing and implementing marketing strategy for enterprises. The article focuses on the study of the issue, concerning the definition of “marketing strategy” of agricultural enterprises. On the basis of the study, it is concluded, that marketing strategy combines elements of marketing as a complex. Basing on it, an enterprises realize their effective marketing activities, which are aimed to achieve marketing purposes. The authors systematized the main elements of marketing strategies of agricultural enterprises. According to the authors opinion, the developed marketing strategy will enable to improve the competitiveness of products and increase sales.

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26

Souy, Cheng Mou. "Agricultural activities and the market for agricultural business products." Journal Siplieria Sciences 1, no. 1 (September 24, 2020): 15–19. http://dx.doi.org/10.48173/jss.v1i1.4.

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Basically, there are not many farmers who can sell their own products to the market, both domestic and foreign markets, because these markets are generally too far away for them. Individual farmers cannot contact buyers in these markets because they do not have adequate means of transportation and do not have the necessary knowledge or facilities for various purposes, such as packaging, storage, processing and nothing else related to the marketing. Therefore, a good and efficient trading system for agricultural products is needed in supporting the success / success of the market for agricultural products. So that agriculture is not only viewed in a narrow sense, where the agricultural sector is very large and wide, it is necessary to convey the history of agriculture and its development for the advancement of agriculture and the application of technology in agriculture. Farmers need knowledge in terms of crop management and good management in the context of the welfare of the farmers, where we know that many farmers feel disadvantaged in the sale or marketing of their agricultural products.

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27

Kalleya, Calista, Ellina Fahra Azzahri, Angelie Natalia Sanjaya, Agung Purnomo, Cokorda Javandira, Elsa Rosyidah, and Robertus Tang Herman. "Agricultural marketing research: A retrospective of domain and knowledge structure." E3S Web of Conferences 426 (2023): 01071. http://dx.doi.org/10.1051/e3sconf/202342601071.

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Agricultural marketing research continues to grow and develop with the support of the entrepreneurial ecosystem. This study aims to visually study the mapping and trends of research in agricultural marketing through bibliometric analysis of domain and intellectual structure perspective. This study uses a bibliometric approach with secondary data from the Scopus database. The VOSViewer program and Scopus search results analysis function were used for data analysis and visualization. This work analyzed 704 scientific documents published from 1931 to 2022. The study results have revealed that the United States of Agricultural (USDA) was the conservation agency most active in agricultural marketing publications. Agricultural science and biology were the most productive fields of study. Based on the assistance of a collection of knowledge created from 91 years of scientific publications, this study suggests a classification of the conceptual themes for agricultural marketing studies: Food, Agriculture, Agribusiness, Marketing, and Economics, abbreviated as the FAAME research theme.

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28

Berezhna, Y. H. "Marketing Strategy of Agricultural Enterprise." BULLETIN OF KHARKIV NATION AGRARIAN UNIVERSITY NAMED AFTER V.V.DOKUCHAYEVA. SERIES "ECONOMIC SCIENCES", no. 3 (2018): 53–60. http://dx.doi.org/10.31359/2312-3427-2018-3-53.

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29

GÜNEŞ, erdoğan, berkay keskin, and mevhibe albayrak. "AGRICULTURAL CREDIT MARKETING IN TURKEY." INTERNATIONAL REFEREED JOURNAL OF HUMANITIES AND ACADEMIC SCIENCES 20 (June 30, 2017): 21–34. http://dx.doi.org/10.17368/uhbab.2017.2.2.

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30

K.C., Jyothi,. "Agricultural Marketing and Sustainable Development." IOSR Journal of Economics and Finance 4, no. 2 (2014): 01–08. http://dx.doi.org/10.9790/5933-0420108.

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31

Prewett, F. J. "The government and agricultural Marketing." Journal of proceedings of the Agricultural Economics Society 2, no. 2 (November 5, 2008): 78–87. http://dx.doi.org/10.1111/j.1477-9552.1932.tb02371.x.

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32

HINTON, R. C. "THE AGRICULTURAL MARKETING ACT, 1933." Journal of proceedings of the Agricultural Economics Society 3, no. 2 (November 5, 2008): 70–81. http://dx.doi.org/10.1111/j.1477-9552.1934.tb01761.x.

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33

WHETHAM, EDITH H. "THE FUTURE OF AGRICULTURAL MARKETING." Journal of proceedings of the Agricultural Economics Society 8, no. 2 (November 5, 2008): 106–20. http://dx.doi.org/10.1111/j.1477-9552.1949.tb01925.x.

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34

SHAW, T. J. "THE FUTURE OF AGRICULTURAL MARKETING." Journal of proceedings of the Agricultural Economics Society 9, no. 4 (November 5, 2008): 269–86. http://dx.doi.org/10.1111/j.1477-9552.1952.tb01955.x.

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35

Griffith, Garry, and Alistair Watson. "Agricultural markets and marketing policies." Australian Journal of Agricultural and Resource Economics 60, no. 4 (July 11, 2016): 594–609. http://dx.doi.org/10.1111/1467-8489.12161.

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36

Li, Zhan G., and Diana E. Eadington. "Marketing agricultural products to China." Business Horizons 42, no. 2 (March 1999): 45–51. http://dx.doi.org/10.1016/s0007-6813(99)80008-1.

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37

Burns, J. A. "The marketing of agricultural products." Agricultural Systems 21, no. 4 (January 1986): 313–15. http://dx.doi.org/10.1016/0308-521x(86)90107-1.

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38

Matsuda, Tomoyoshi. "Electronic Commerce and Agricultural Marketing." Agricultural Information Research 11, no. 2 (2002): 117–32. http://dx.doi.org/10.3173/air.11.117.

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39

杨, 博. "Agricultural Products Online Marketing Model." Advances in Social Sciences 09, no. 05 (2020): 636–40. http://dx.doi.org/10.12677/ass.2020.95093.

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40

Larson, Ronald B. "Marketing agricultural products with coupons." Agribusiness 8, no. 5 (September 1992): 485–92. http://dx.doi.org/10.1002/1520-6297(199209)8:5<485::aid-agr2720080508>3.0.co;2-k.

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41

Jett, Lewis W. "An Analysis of the Potential for Increased Direct Marketing of Small Fruits and Vegetables in Three West Virginia Counties." Northeastern Journal of Agricultural and Resource Economics 14, no. 2 (October 1985): 211–17. http://dx.doi.org/10.1017/s0899367x00000982.

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Agricultural activities in three West Virginia counties were analyzed to determine their potential for increased direct marketing activities. For each county, the main type of agricultural enterprise was examined and compared with the direct marketing of small fruits and vegetables. The benefits of direct marketing combined with the present form of agriculture in these three West Virginia counties will be presented and discussed.

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42

Ojowu, Ode, and S. N.-A. Mensah. "Agricultural commodity marketing in Nigeria without the Marketing Boards." Agricultural Administration and Extension 29, no. 4 (January 1988): 281–92. http://dx.doi.org/10.1016/0269-7475(88)90109-2.

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43

Wiśniewska, Barbara. "Informacja o konferencji naukowej "Marketing w turystyce wiejskiej"." Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, no. 38 (April 11, 2000): 151–52. http://dx.doi.org/10.22630/eiogz.2000.38.13.

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Conference on the "Marketing and mark products in rural tourism" took place on 5 November 1998 in Warsaw Agricultural University. The Conference was organ i sed by Department of Economics and Organisation of Agricultural Holdings, WAU with the support of Ministry of Agriculture and Food Economy and the Centre of Counselling and Education in Agriculture from Poznań. The Conference covered the following areas: providing assistance to marketing development in the field of rural tourism; promoting integration between researches, counsellors, fanners and institutions working for rural tourism; presenting opinions and conclusions on the ways of improvement to agritourism offers exchange the experience in the area of rural tourism marketing between agricultural counselling units, agritoursim associations and other agents. The participants stated that marketing plays a key role in rural tourism development. On the contrary, in the marketing strategy the most important seems to be the product creation, because tourism services of high quality attract holiday markers.

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44

Erlygina, E., and A. Yamanov. "Features of the Marketing System at the Enterprises of the Agro-industrial Complex." Bulletin of Science and Practice 6, no. 5 (May 15, 2020): 244–48. http://dx.doi.org/10.33619/2414-2948/54/30.

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The article discusses the features of the marketing system in the agricultural sector. The features of the marketing system in the agro-industrial complex are closely related to the features of agriculture, the ongoing natural and economic processes, as well as the variety of organizational forms of management. The article deals with the tasks and functions of marketing in agricultural enterprises, reveals the problems and suggests ways to solve them.

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45

B. Raman. "Doubling farmers’ income through digital marketing." Prayukti – Journal of Management Applications 02, no. 01 (2022): 18–25. http://dx.doi.org/10.52814/pjma.2022.2103.

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India is largely an agrarian economy. While the contribution of agriculture and its allied sectors to the GDP is 16 percent, nearly 58 percent of the workforce of the country is employed in agriculture. Eighty-five percent of the farmers in the country are small and marginal farmers with a landholding of 1-2 acres. They have very limited or no access to markets to sell their produce. This has resulted in a situation where, on the one hand, farmers do not receive adequate compensation for their produce, on the other, consumers are facing ever-rising inflation concerning their food basket. Agitations by farmers (JuneJuly 2017) in certain parts of the country demanding the implementation of the M. S. Swaminathan Commission’s recommendations (one of them being that the Minimum Statutory Price to be fixed by the government should be 50% plus the cost of production) exemplify neglect of post-harvest management of agriculture. Agricultural marketing has so far been regulated by the States as per their Agricultural Produce Marketing and Regulation Acts. The National Agriculture Market (NAM) is one of the various initiatives undertaken by the Government of India to provide remunerative prices to farmers. NAM is a “virtual” market that will harness the physical infrastructure of the APMCs at the back end. The eNAM portal will thus enable the creation of a national agricultural market with uniform standards and will also provide a single platform for clarifying all issues about the working of APMCs. By facilitating online bidding, the portal will encourage competition among traders and fetch higher income for the farmers. Thus, real-time price discovery in a transparent manner will be achieved. This descriptive paper is an attempt to study the efficacy of the e-NAM in bringing about a second green revolution

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Omelianenko, Oleksandr. "Features of internet marketing activities of companies of the agricultural sector." Ukrainian Journal of Applied Economics and Technology 8, no. 4 (October 25, 2023): 238–43. http://dx.doi.org/10.36887/2415-8453-2023-4-39.

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In this article, we have explored essential aspects of Internet marketing activities for enterprises in the agrarian sector. The implementation and development of Internet marketing in agrarian enterprises are among today's most relevant and crucial issues. Regardless of the field of activity, competitive position, and size, agricultural enterprises gain opportunities for accessing the global market, utilizing new tools and mean for promoting products and services in various markets and finding diverse ways to interact with the target audience, better satisfying its needs. Regarding Internet marketing utilization, the domestic agricultural sector must catch up to the American, Canadian, and European markets. Today, agricultural enterprises can be divided into two groups: (1) companies that have already begun to change under the influence of Internet technologies, using specific Internet marketing tools and technologies; (2) enterprises that need to start changing. The widespread penetration of the Internet into all aspects of life has changed the rules of human life and business conduct, including agriculture. Internet marketing in the agrarian sector is a source of profitability, a tool for promoting agricultural products and services in markets, and a technology for conducting agribusiness. We analyzed the Internet marketing activities of leading agro-holdings in the domestic market, namely Mironivsky Hliboproduct, Kernel, Nibulon, Agroprosperis, and Astarta Holding. We identified effective channels for attracting clients to websites and Internet technologies used by companies for functioning in the online environment. These channels and tools include Direct Referral, search engine optimization (SEO), and social media marketing (SMM). We established that company websites should be mobile-friendly since 19-70% of consumers browse websites from smartphones. In the article, we revealed important features of Internet marketing activities that agricultural enterprises need to consider to develop and successfully use its tools and technologies. We also identified the advantages and opportunities that agricultural enterprises gain from implementing Internet marketing. Critical advantages of Internet marketing for agricultural sector enterprises include precise targeting, analysis of activity results, personalized communication, and many others. Keywords: Internet marketing, Internet marketing activity, enterprise, agricultural holdings, agricultural sector, Internet technologies, features of Internet marketing.

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Rustembayev, B., A. Kulmaganbetova, and S. S. Ydyrys. "Application of marketing tools in agricultural land market." Problems of AgriMarket, no. 1 (March 30, 2024): 154–62. http://dx.doi.org/10.46666/2024-1.2708-9991.13.

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Goal – the issues of development of agricultural land market are considered, since this specific type of operation with land plots requires the use of marketing tools that are more adapted to modern conditions. Methods – during the research, comparative method was used, on the basis of which the state of agricultural land was analyzed using the example of the Akmola region; statistical – based on the use of statistical data on supply and demand for land for agriculture. Results – it was determined that formation and expansion of the land market is one of the most important directions of land policy in Kazakhstan. It has been revealed that land resources occupy a special place in the system of socio-economic categories. An analysis of agricultural lands was carried out, which is associated with their special significance as the most important production potential in agricultural sector. Marketing concepts– as one of the ways to develop land market are shown. It is substantiated that the main type of payment for land is currently rent, since the bulk of agricultural land (98%) is leased. Conclusions – the main provisions obtained during the study can be used as information and analytical material for developing a methodology for calculating rental payments by determining criteria for improving the consumer properties of agricultural land. The pricing process requires new approaches, in particular, the existing methodology for calculating rent on agricultural land is outdated and needs to be improved, which will help stabilize and expand the volume of agricultural production, increase the intensity and efficiency of management.

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Prokopenko, K., R. Liang, K. Bliumska-Danko, A. Artyukhov, and O. Dluhopolskyi. "Products brand marketing strategy based on environmental friendliness agricultural innovation: China-Ukraine’s case." IOP Conference Series: Earth and Environmental Science 1126, no. 1 (January 1, 2023): 012019. http://dx.doi.org/10.1088/1755-1315/1126/1/012019.

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Abstract This research focuses on the influence of modern agricultural innovation on brand strategy, analysing the trends and characteristics of modern agricultural innovation in Ukraine and China, describe differences between countries. The situation in agriculture show – the same background of enterprises can have different results with profit or loss. Therefore, important to establish a commitment of customers to build an agricultural products brand marketing strategy and, as result, increase the profitability of the enterprise. Analyses the development trend of modern agricultural innovation, the characteristics of modern agricultural innovation, and the status of agricultural product brand marketing using literary analysis and case analysis methods, explains the impact of modern agricultural innovation on agricultural product brand marketing, and proposes agricultural product brand marketing strategies for building a good reputation for the brand. A model of the dependence of the purchase intention of consumers of agricultural products on the environmental friendliness of the brand is proposed, which is based on the analysis of the direct effect of public awareness of the environmental friendliness of the brand on the intention of consumers to purchase the products of an agricultural enterprise and the mediating effect of trust in the brand on the intention of the consumer to purchase the products of an agricultural enterprise.

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Xue, Jinglan, Liangfang Zhang, Hanbin Luo, Junbo Chen, Li Chen, Xiaoqi Zhou, Pan Wang, Deyao Zheng, and Jianfeng Li. "Research on Transformation and Upgrading Strategy of Agricultural Products Logistics and Marketing Mode based on "Internet Plus"." Highlights in Business, Economics and Management 3 (January 20, 2023): 140–49. http://dx.doi.org/10.54097/hbem.v3i.4716.

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The advent of the Internet era, traditional forms of logistics and sales can no longer meet current needs, the network continues to penetrate the real economy, and changes in the market environment are forcing companies to reconfigure their Internet marketing. The "Internet plus" provides new opportunities for the development of agriculture and represents a new direction and trend of modern agricultural development. In the initial stage of China's special agricultural products logistics and marketing model, there are still some problems that need to be improved and solved. This paper discusses the current situation and problems of China's agricultural logistics and marketing development, researches on how to promote the transformation and upgrading of agricultural logistics and marketing mode and optimization strategies under the background of "Internet plus", and proposes some targeted development measures to promote China's rural economic development.

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Potapiuk, Iryna. "Marketing management system of agricultural enterprises." Ukrainian Journal of Applied Economics and Technology 8, no. 3 (August 30, 2023): 360–64. http://dx.doi.org/10.36887/2415-8453-2023-3-56.

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Transforming the essence of marketing activity, determining its role and place in the enterprise management system, and filling the concept of marketing management with new content is due to radical changes in the system of global market relations. Today, profound changes are taking place in management and marketing under the influence of the transformation of world economic processes. From an ordinary function, the latter turns into the main integrating one and occupies a leading position in the management hierarchy. Traditional management has been replaced by marketing management. Agricultural enterprises still need to use the advantages of marketing management. It is noted that the marketing management of an agricultural enterprise reduces the influence of environmental factors. Factors of trends influencing the marketing management system of an agricultural enterprise are determined. The model of the enterprise's marketing management system is singled out as a complex mix of defined subjects, objects, management methods, and tools for their implementation, which, closely interacting with each other, ensure effective marketing management of the enterprise. It is emphasized that effective marketing management of agricultural enterprises helps to identify profitable opportunities and obtain the most complete customer satisfaction. The process of marketing management is considered a specific algorithm of actions and operations to achieve the company's intended goals. To form this process for a specific enterprise, it is necessary to consider its characteristics. The author's vision of the definition of the concept "marketing management system of agricultural enterprises" is given. The use of marketing management will contribute to ensuring the market orientation of an agricultural enterprise, which involves targeting success, timely adaptation to the external environment, increasing the level of competitiveness of enterprises, and improving their financial and economic results. Keywords: marketing, management, agricultural enterprise, factors, model.

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