Relevant bibliographies by topics / Agriculture Marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Agriculture Marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 13 February 2022

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Journal articles on the topic "Agriculture Marketing"

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Fehér, I. "Direct marketing practice in Hungarian agriculture." Agricultural Economics (Zemědělská ekonomika) 53, No. 5 (January 7, 2008): 230–34. http://dx.doi.org/10.17221/1443-agricecon.

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Farm-sale, also known as direct sale, provides major opportunities to farmers in the future. This kind of sale is of increasing popularity in Europe, but farmers have to be familiar with the regulations concerning processing and sales. Mainly small and medium farmers prefer direct sale. In this activity, they must compete with an increasing number of hypermarkets, supermarkets and wholesale markets. When talking about direct sale, it means that farmers sell their products directly to customers. There are more options: (i) sale in their own shop, (ii) through a catalogue and (iii) delivery to restaurants and shops. It has to be mentioned that the development of special local products means the products representing a common local value and principally those that can be associated with a specific village due to their historical heritage or tradition. There is no standard or official definition for special local products that includes all the possible factors. Efforts of marketing and rural development experts are needed to identify and market these special products to the appropriate consumers. Meanwhile it has to be noticed that, mainly in Europe, the definition and the possibilities of product regulation concerning geographical origin, are clearly defined and well-known. However, the “protection of geographical origin” is not the same issue as “special local products” mentioned above. In a wider sense, these can be described from a marketing point of view as “local product, common product” that interconnect and integrate villages, people and approaches, but are not regulated and protected legally. These products mentioned above reach the consumer in relatively small quantities, through direct sale, and they are often attached to the services of rural tourism. The local products are also developed to ensure high quality products for the consumer or to attract tourists. People can be proud of them since they cannot be bought anywhere else. Advisers are also helping farmers choose the right sales channels to diversify their marketing activities.
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Kusugal, Dr Pallavi S., and Dr Nagaraja S. Dr. Nagaraja. S. "Opportunities & Challenges for Agriculture Marketing." Indian Journal of Applied Research 3, no. 8 (October 1, 2011): 44–45. http://dx.doi.org/10.15373/2249555x/aug2013/209.

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ŞENER, Habibe Yelda, Melih ABALI, and Yazar Adı Yazar Soyadı. "BURSA AGRICULTURE MANUFACTURERS MARKETING." INTERNATIONAL REFEREED JOURNAL OF MARKETING AND MARKET RESEARCHES 01, no. 01 (April 30, 2014): 1. http://dx.doi.org/10.17369/uhpad.2014019238.

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Khed, Vijayalaxmi D., and Gururaj Makarabbi. "Implication of GST on Indian agriculture and agricultural marketing." Indian Journal of Economics and Development 13, no. 2a (2017): 79. http://dx.doi.org/10.5958/2322-0430.2017.00045.2.

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Leathers, Howard. "Orderly Marketing in Agriculture Revisited." Agricultural and Resource Economics Review 36, no. 2 (October 2007): 281–92. http://dx.doi.org/10.1017/s1068280500007097.

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This paper presents a model of economic behavior that explicates the phenomenon known as “orderly marketing,” which was a main objective of the Marketing Orders agricultural program introduced early in the New Deal. Recent analyses of marketing orders start with an implicit assumption that there is no market failure—thus, that price regulation can cause only deviations from the first-best market solution. However, historical evidence suggests that disorderly marketing might refer to a kind of market imperfection. In the model presented here, a monopsonist processor sets a price to be paid, and an aggregate quantity to be purchased. In some states of the world, some farmers are excluded from the market. In other words, nonprice rationing can occur, and changes in consumer expenditure for the final product are absorbed by the processor rather than passed along to the farmer. The classified price and pooling provisions of federal orders can lead to a Pareto improvement in welfare.
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Denisenko, Julia, Valery Lisitsin, and Anna Fedosenko. "Challenges and prospects of “green” marketing use by the Russian agricultural producers." E3S Web of Conferences 273 (2021): 08031. http://dx.doi.org/10.1051/e3sconf/202127308031.

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The key aspects and specificity of “green” marketing in comparison with the traditional marketing concept along with the areas of environmental activity of agricultural organizations and farms are discussed in the article. The results of the study conducted with the participation of marketing departments’ representatives of agricultural organizations of the Southern Federal District are presented in the paper. The research made it possible to identify the main challenges for organic agriculture development and use of “green” marketing tools in the activities of agricultural enterprises. Based on the discussion of the study results as well as on the analysis of scientific literature on the development of “green” marketing and organic agriculture, the directions of Russian agricultural organizations’ activity are suggested, which can contribute to the use of “green” marketing tools and improvement of business environmental friendliness, taking into account current global trends of sustainable development and corporate social responsibility.
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Worden, Eva C. "Grower Perspectives in Community Supported Agriculture." HortTechnology 14, no. 3 (January 2004): 322–25. http://dx.doi.org/10.21273/horttech.14.3.0322.

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Community supported agriculture (CSA) is an alternative model of farming in which consumers become “members” of a farm, by contract, to receive a share of the harvest. Case study interviews were used to ascertain CSA grower perspectives, as indicated by sources of information and motivations. Like most organic growers, but unlike most conventional growers, few CSA growers have family background in agriculture. Common sources of information and strong informal communication were observed among CSA growers. Primary information sources include other growers, printed material, and conferences. Conventional sources of information used in agriculture, i.e., the cooperative extension system and formal agricultural education, appear to be underutilized and are ranked lowest in importance by CSA growers. CSA growers are motivated in their agricultural endeavors by multiple goals: marketing, education, community, and environment. Marketing was the most frequently cited primary goal, followed by education of consumers. For many CSA growers, the marketing motive is not solely monetary, but also philosophical, as a vehicle for achieving right livelihood and building an associative economy that redefines society's relationships to food and land.
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Ritson, Christopher. "MARKETING, AGRICULTURE AND ECONOMICS: PRESIDENTIAL ADDRESS." Journal of Agricultural Economics 48, no. 1-3 (January 1997): 279–99. http://dx.doi.org/10.1111/j.1477-9552.1997.tb01155.x.

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Seyyed, Fazal Jawad, Moeen Naseer Butt, Osama Malik, and Rafia Mazhar. "Superfood quinoa: a farmer’s journey into unchartered waters." Emerald Emerging Markets Case Studies 9, no. 3 (November 4, 2019): 1–23. http://dx.doi.org/10.1108/eemcs-07-2019-0196.

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Learning outcomes The purposes of this study included: recognizing the risks and challenges farmers face when growing a new crop, understanding agricultural marketing and its processes and developing a marketing strategy for a specialty agricultural product, such as quinoa. Case overview/synopsis The main focus of this case lies in identifying the risks faced by farmers in growing a new specialty crop and selecting the appropriate marketing strategies for targeting, positioning and channelling an agricultural product. Complexity academic level This case can be used in intermediate- to advanced-level marketing courses at the undergraduate and graduate levels in universities. It can also be used in agriculture and agribusiness–based courses in the undergraduate, graduate or executive level. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Supplementary materials Rehman, S.U., Selvaraj, M. and Ibrahim, M.S., 2012. Indian Agricultural Marketing-A Review. Asian Journal of Agriculture and Rural Development, 2(1), pp.69-75. Kotler, P., Keller, K.L., Ang, S.H., Tan, C.T. and Leong, S.M., 2018. Marketing Management: An Asian Perspective. Pearson. Subject code CSS 8: Marketing
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Dicks, Michael R. "What will be required to guarantee the sustainability of U.S. agriculture in the 21st century?" American Journal of Alternative Agriculture 7, no. 4 (December 1992): 190–95. http://dx.doi.org/10.1017/s0889189300004793.

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AbstractThe increased effort by Congress to reduce agriculture's adverse consequences on the environment has been focused almost entirely on changing agricultural production practices at the farm level Because the agricultural sector is highly integrated, attempts to change a specific industry within the sector, such as production, input supply, or processing, may have undesirable effects. Programs designed to achieve society's environmental objectives by forcing change in agricultural production practices will lead to increased frustration, new programs and regulations, and further conflict between society and farmers. To guarantee sustainability of U.S. agriculture into the next century, efforts to incorporate new social needs into production agriculture should include changes in the research agendas of public and private institutions, marketing grades and standards, and the institutions that support the agricultural producer.
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Dissertations / Theses on the topic "Agriculture Marketing"

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McGinley, Susan. "Beef Faces Multiple Marketing Challenges." College of Agriculture, University of Arizona (Tucson, AZ), 1993. http://hdl.handle.net/10150/295740.

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Cigainero, Brian S. "Marketing Georgia-grown, forage-fed beef." Thesis, Kansas State University, 2011. http://hdl.handle.net/2097/8437.

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Master of Agribusiness
Department of Agricultural Economics
Michael R. Langemeier
The cattle market has drastically changed over the last half century. Today, ranchers and farmers are faced with various governmental regulations as well as fluctuating grain and fuel prices. While beef may still be a commodity, it can be sold in specialized markets, in markets that have enhanced consumer demand. It is nearly impossible for a producer with a small herd to compete with a larger ranch if they are selling their cattle as a commodity. The primary economic objective of the producer is to generate revenue. Producers must be profitable to remain in business as well as provide a livelihood for their family. Providing a quality product is part of the business model. Choice within a marketplace is beneficial for producers and consumers. That said forage-fed beef will prosper in marketplaces where consumers desire their product more than alternate products. If producers are intent on progressively growing their market share, Georgia-grown, forage-fed beef must be marketed correctly. This includes promoting it on a basis of locally grown, pasture raised, and other attributes consumer’s desire. The results of the marketing survey present data that may be helpful when marketing Georgia-grown, forage-fed beef. The weekly consumption of beef products provided insight into the potential scope of the market. Approximately 39 percent of respondents consumed beef products three or more times per week. Additionally, 43 percent of the respondents were not familiar with forage-fed beef. This is a significant share of the market that is possibly open to a new product like Georgia-grown, forage-fed beef. Similarly, traceability of the product was an important feature that customers preferred. In addition to a larger selection of naturally produced beef products, respondents also indicated they were willing to pay more for the product. Approximately 49 percent of the respondents indicated that they would be willing to pay up to a dollar more per pound for Georgia-grown, forage-fed beef. Another 30 percent of the respondents indicated that they would be willing to pay more than $1 per pound for Georgia-grown, forage-fed beef. The results of the survey appear to offer opportunities for producers of Georgia-grown, forage-fed beef to expand their market share.
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Li, Hong Sheng. "A study into Chinese agriculture cooperative movement." Thesis, University of Macau, 1995. http://umaclib3.umac.mo/record=b1636749.

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Woida, Angela. "Competing in the Complex World of Textile Marketing." College of Agriculture, University of Arizona (Tucson, AZ), 1991. http://hdl.handle.net/10150/295722.

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Littlefield, Joanne. "Direct Farm Marketing and Agri-Tourism in Arizona." College of Agriculture, University of Arizona (Tucson, AZ), 2004. http://hdl.handle.net/10150/295857.

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Hayden, Anita Lisa. "Production and marketing of traditional herbs: A plan for developing agricultural opportunities in Indian country." Diss., The University of Arizona, 2001. http://hdl.handle.net/10150/279814.

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This research describes one approach to commercializing new horticultural crops for the natural products industry. The use of aeroponic technology proved to be feasible for the production of difficult-to-harvest, high-value root crops. Using Arctium lappa Asteraceae ("burdock") as a model crop in a modified A-frame aeroponic growing unit, the biomass and phytochemical yields of roots grown in aeroponics were compared to controls grown in a typical greenhouse soilless peat/perlite/sand mixture. No significant differences were seen in the yields of root biomass, measured as dry weights. No significant differences were seen in the phytochemical quality of the roots, as measured by the concentration of chlorogenic acid. Variability in the concentration of chlorogenic acid appeared to be lower in roots from the aeroponically-grown plants, indicating the possibility of improving phytochemical consistency using this horticultural technology. The feasibility of producing raw materials for the herbal dietary supplement industry in Native American communities and on reservations was also examined. Research exploring the use of a matched savings program called Individual Development Accounts indicated that low- and moderate-income Native American families are interested in becoming producers of herbal crops, using aeroponic and conventional horticultural technologies. This model of economic development for rural Native American populations may provide an example for integrating various tribal and federal programs with private enterprises to provide entrepreneurial opportunities for supplemental farm-based and home-based income. Finally, the feasibility of introducing a line of Native American branded products into the herbal dietary supplement market was tested. The results of this research indicate that this industry is an appropriate venue for adding value to agricultural products through the imagery and association of Native American culture, providing the consumer is convinced of the authenticity of the products. This multi-pronged, interdisciplinary approach to the commercialization of new agricultural crops, particularly those targeting niche consumer groups, could be transferred to other agricultural products.
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Cunha, Christiano França da. "Disposição a Pagar pelo café orgânico: um estudo no município de São Paulo." Universidade de São Paulo, 2007. http://www.teses.usp.br/teses/disponiveis/11/11132/tde-12022007-152320/.

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O objetivo principal da presente pesquisa foi estimar a Disposição a Pagar (DAP) do consumidor do município de São Paulo (SP) pelo café orgânico. O método utilizado foi de valoração contingente, adotando-se o modelo de referendo com distribuição de probabilidade logística. O levantamento de dados foi realizado no período de 22 de setembro à 2 de outubro de 2006, realizando-se 498 entrevistas, as quais foram aproveitadas 478. Foram feitas duas amostras distintas: uma para o município de São Paulo, com a execução de 400 entrevistas e aproveitamento de 384, e uma para a feira orgânica (AAO), com a realização de 98 entrevistas e aproveitamento de 94. O valor médio da Disposição a Pagar para a amostra do município de São Paulo foi de R$ 7,69 ( para renda declarada) e R$ 7,69 (para renda estimada pelo IBOPE). Estes valores para a amostra da feira orgânica foram R$ 9,81 (com renda declarada) e R$ 9,81 (com a renda estimada). Com estes valores é possível determinar ou refinar melhor a viabilidade econômica da conversão do café convencional para orgânico, além de poder ser utilizado como instrumento para melhorar as políticas públicas neste setor. O estudo também levantou alguns motivos para o não aceite ao pagamento. O valor elevado sugerido em alguns questionários se destaca como o principal motivo para este não pagamento.
The main objective of this present research was to estimate the monetary value of willingness to pay (WTP) of consumers in the city of São Paulo (SP) to organic coffee. The method used was contigent valuation, adopting the countersignature with distribution of logistic probability. The data-collected was in the period between September 22nd and October 2nd. The sample was 498 interviews, out of which was used 478. Was realized two different samples: one of São Paulo city, with 400 interviews and used 384, and in organic fair, with 98 interviews and used 94. The average value of WTP to the sample of São Paulo was R$ 7,69 (with declared income) and R$ 7,69 (IBOPE estimated income). These values for the organic fair was R$ 9,81 (declared income) and R$ 9,81(IBOPE estimated income). With these values is possible to determinate or get better views of the economic viability of the conversion of conventional coffee to organic coffee, beside that this can be used as instrument to get better public policy in this sector. This study also gets some reasons to not accept the payment. The high value suggest in some questionnaire was the main reason to this refuse.
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Goerig, Anita J. "Service-Dominant Logic Framework Theory Contributions to the Agriculture Industry." Thesis, Capella University, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=13425523.

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The focus of this qualitative descriptive single case study was exploring and developing an understanding of how to leverage the service-dominant (S-D) logic framework theory and service ecosystem concept to assist small family farm owners from the crops category in Connecticut to attain a sustainable future. Participants answered 10 questions about their experiences and perceptions of the service ecosystem concept and the innovative strategies they have implemented into their business plans. Data were collected through in-depth, face-to-face interviews, unstructured observation, social media analysis, and document collection to achieve data triangulation. MAXQDA software was used to assist with coding and analysis. Two research questions guided this study. The first was as follows: How can the development of a service ecosystem influence the ability of small family-owned farms in Connecticut to advance and achieve a sustainable future? The second was the following: What strategic methods are designed in the farms’ business model for innovation and sustainability? The findings indicated that a service ecosystem was present at the metatheoretical and micro aggregation levels. The value of this research study is the contributions to the literature in the first investigation that describes the relationship between the S-D logic framework and service ecosystem concept where the farmers of small family farms have efficiently developed, implemented, and managed a service ecosystem to advance sustainability. Recommendations for future research include: (a) a study of cooperative marketing (farmers markets) in a structural equation modeling analysis with the imperfect competition theory and the phenomenon of small farmers and (b) a study on an expanded service ecosystem with multiple actors, where the phenomenon of small and mid-sized farms are extended to the midrange theoretical and meso aggregation levels from the S-D logic landscape.

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Berkshire, Danielle L. "Marketing Effects on Consumer Retention and Expenditures in Central Kentucky and North Central Tennessee Floral Industry." TopSCHOLAR®, 2015. http://digitalcommons.wku.edu/theses/1516.

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Florists in today’s industry are competing against mass-markets that are able to buy and sell fresh-cut flowers at low prices in bulk. Mass-markets offer little or no design or other services. Consumers find it convenient to order flowers online through wire services, paying large fees to order flowers. Order gatherers pose as local floral shops taking consumers orders online or by phone then call the local florist to fill orders. Packaged flowers became popular in the early 2000’s ordering flowers directly from the farm to the consumer. Rural and metropolitan areas of Central Kentucky and North Central Tennessee were surveyed. Florists were selected within a 160 – mile driving distance of Bowling Green, Kentucky. Florists were identified through an Internet search for florists in each county and also the Teleflora database. Survey data were analyzed using Statistical Analysis System 9.3. Ordinal data were analyzed using PROC NPAR1WAY, and Kruskal –Wallis Analysis. Wilcoxon analysis was used for individual treatment separation. This study results had 103 florists’ surveys and 321 of their returning consumer surveys. This study examined correlations in the florist’s survey studying the relationships between marketing effects verses repeat consumers. The consumer survey examined the relationships between when and what consumers purchased arrangements for and the average price per arrangement. Florists using websites as their main form of marketing increased their number of return consumers. Florists targeting consumers 30 years old and younger had more repeat consumers. Consumers whose main method of purchasing was telephone increased their price per arrangement. Walk-in consumers spent less money per purchase. Florists who contributed to this study will receive summary of the results, permitting them to benefit from their contribution
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Jewell, Stacy Ellen. "Integrated Marketing Communication Strategies in Ohio Agribusinesses." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1338162453.

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Books on the topic "Agriculture Marketing"

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Reddy, A. Vidyadhar. Agriculture marketing. Jaipur, India: Printwell, 1991.

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Agricultural marketing. 2nd ed. Oxford: Oxford University Press, 1989.

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Khan, Nizamuddin. Agricultural development and marketing. Delhi: H.K. Publishers and Distributors, 1991.

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Verma, Sawalia Bihari, Vijaya Kumāra Siṅghalā, and Śiba Kumārī Siṃha. Grāmīṇa kr̥shi vipaṇana =: Rural agriculture marketing. Naī Dillī: Yūnivarsiṭī Pablikeśana, 2011.

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Rhodes, V. James. The agricultural marketing system. 4th ed. Scottsdale, Ariz: Gorsuch Scarisbrick, Publishers, 1993.

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The agricultural marketing system. 3rd ed. New York: J. Wiley, 1987.

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Jan, Dauve, and Parcell Joseph L, eds. The agricultural marketing system. 6th ed. Scottsdale, Ariz: Holcomb Hathaway, 2007.

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Rhodes, V. James. The agricultural marketing system. 5th ed. Scottsdale, Ariz: Holcomb Hathaway, 1998.

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Carter, S. Global agricultural marketing management. Rome: Food and Agriculture Organization of the United Nations, 1997.

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Bibangambah, Jossy R. Agriculture and marketing for Uganda's economic recovery. Kampala, Uganda: Uganda Cooperative Alliance, 1989.

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Book chapters on the topic "Agriculture Marketing"

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Ghafoor, Abdul, and Hammad Badar. "Agricultural Marketing." In Developing Sustainable Agriculture in Pakistan, 809–31. Boca Raton, FL : CRC Press, Taylor & Francis Group, 2018.: CRC Press, 2018. http://dx.doi.org/10.1201/9781351208239-36.

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Holzkaemper, R. H. "Potassium Marketing System." In Potassium in Agriculture, 67–82. Madison, WI, USA: American Society of Agronomy, Crop Science Society of America, Soil Science Society of America, 2015. http://dx.doi.org/10.2134/1985.potassium.c4.

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Clapp, Jennifer. "Trade and Marketing of Agricultural Products." In Adjustment and Agriculture in Africa, 113–31. London: Palgrave Macmillan UK, 1997. http://dx.doi.org/10.1057/9780230372450_6.

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Bose, Subhas Chandra, and Ravi Kiran. "Digital Marketing: A Sustainable Way to Thrive in Competition of Agriculture Marketing." In Bioinformatics for agriculture: High-throughput approaches, 135–44. Singapore: Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-33-4791-5_8.

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Sutradhar, Rajib. "Transition of agricultural marketing in India." In Indian Agriculture after the Green Revolution, 78–95. Abingdon, Oxon ; New York, NY : Routledge, 2018. | Series: Routledge studies in the modern world economy ; 172: Routledge, 2017. http://dx.doi.org/10.4324/9781315268538-6.

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Mishev, P., M. Mihaylova, N. Young, D. Hughes, and S. Hamm. "Improving Markets and Marketing." In Privatization of Agriculture in New Market Economies: Lessons from Bulgaria, 335–55. Dordrecht: Springer Netherlands, 1994. http://dx.doi.org/10.1007/978-94-011-1388-5_15.

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van Dijk, Niek, Nick van der Velde, Janet Macharia, Kwame Ntim Pipim, and Hiwot Shimeles. "Innovating at Marketing and Distributing Nutritious Foods at the Base of the Pyramid (BoP): Insights from 2SCALE, the Largest Incubator for Inclusive Agribusiness in Africa." In The Innovation Revolution in Agriculture, 147–77. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-50991-0_6.

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Abstract Toward Sustainable Clusters in Agribusiness through Learning in Entrepreneurship (2SCALE) is the largest incubator for inclusive agribusiness in Africa. Part of this program supports agribusinesses in developing nutritious products that specifically target base of the pyramid (BoP) consumers in local markets. This product development process is complemented with marketing and distribution strategies to ensure these products reach BoP consumers. In an effort to build sustainable and scalable business cases, all strategies are first tested and implemented in short-term pilots. The lessons learned during the implementation of these pilots are presented in this chapter. The goal of this chapter is to showcase the approach, results, and lessons learned while implementing pilots. Under the 2SCALE program, more than 20 agribusinesses have developed new nutritious products and have run marketing and distribution pilots. The lessons derived from this experience can be useful for both agribusinesses themselves and incubating programs. The first section of this chapter highlights the opportunity at the BoP and the rationale behind implementing pilots, including the importance of BoP-specific marketing and distribution strategies. The second one runs through the approach and stages of developing and implementing pilots. This section is followed by an overview of tools and strategies being used in pilot development, whereas the final two sections explain lessons learned and the next steps.
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Lu, Gang, Peng Lu, and Cuie Liu. "Studying on Construction Programs of the Platform of Primary Products Marketing." In Computer and Computing Technologies in Agriculture IV, 8–13. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-18354-6_2.

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Tang, Jia-Wei, Tsuen-Ho Hsu, and Ming-Lun Chen. "Exploring Destination Image of Outlying Island Agriculture from Service-Dominant Logic Perspective: An Abstract." In Enlightened Marketing in Challenging Times, 379–80. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-42545-6_122.

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Satheesh, A., D. Christy Sujatha, T. K. S. Lakshmipriya, and D. Kumar. "Cloud Based Virtual Agriculture Marketing and Information System (C-VAMIS)." In Advances in Intelligent Systems and Computing, 549–56. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-13728-5_62.

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Conference papers on the topic "Agriculture Marketing"

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Abishek, A. G., M. Bharathwaj, and L. Bhagyalakshmi. "Agriculture marketing using web and mobile based technologies." In 2016 IEEE Technological Innovations in ICT for Agriculture and Rural Development (TIAR). IEEE, 2016. http://dx.doi.org/10.1109/tiar.2016.7801211.

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Orboi, Manuela-Dora. "APPLICATION OF THE ECO-MARKETING PRINCIPLES IN ROMANIAN AGRICULTURE." In 15th International Multidisciplinary Scientific GeoConference SGEM2015. Stef92 Technology, 2015. http://dx.doi.org/10.5593/sgem2015/b53/s21.010.

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Juswadi, Juri, Pandu Sumarna, and Neneng Sri Mulyati. "Digital Marketing Strategy of Indonesian Agricultural Products." In International Conference on Agriculture, Social Sciences, Education, Technology and Health (ICASSETH 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200402.024.

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Zhi-cheng Liu and Guo-jun Shi. "Analysis on corporations exerting cyber marketing strategies." In 2010 International Conference On Computer and Communication Technologies in Agriculture Engineering (CCTAE). IEEE, 2010. http://dx.doi.org/10.1109/cctae.2010.5543211.

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Kiruthika, Usha, S. Kanaga Suba Raja, V. Balaji, and C. J. Raman. "E-Agriculture for Direct Marketing of Food Crops Using Chatbots." In 2020 International Conference on Power, Energy, Control and Transmission Systems (ICPECTS). IEEE, 2020. http://dx.doi.org/10.1109/icpects49113.2020.9337024.

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Alekhina, Olga, and Galina Ignatyeva. "Digitalization in the field of agricultural marketing." In Proceedings of the International Scientific and Practical Conference “Digital agriculture - development strategy” (ISPC 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/ispc-19.2019.47.

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Deliana, Yosini. "MAGIC WORDS OF WOM IN PROMOTING AGRICULTURE PRODUCT." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.06.06.03.

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Winarno, Sri Tjondro, Wiwik Sri Harijani, and Gyska Indah Harya. "Marketing Chain of Smallholder Robusta Coffee in East Java." In 5th International Conference on Food, Agriculture and Natural Resources (FANRes 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aer.k.200325.067.

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Delcheva, Elvira, Iskra Nencheva, and Nikolay Penev. "REGULATORY CHALLENGES FOR THE MARKETING OF AGRICULTURAL PRODUCTS IN BULGARIA AND THE EUROPEAN UNION." In AGRIBUSINESS AND RURAL AREAS - ECONOMY, INNOVATION AND GROWTH 2021. University publishing house "Science and Economics", University of Economics - Varna, 2021. http://dx.doi.org/10.36997/ara2021.348.

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An integral part of the conditions of the agricultural market in Bulgaria are the laws and regulations collected in ordinances and regulations imposed by state agencies monitoring the quality and safety of agricultural products traded on the Bulgarian market. The goals are to achieve equal conditions for market participation, tax reporting, quality control. In the last two years we have been observers and participants in the accompanying Covid-19 crisis related to the consequences of Covid-19, both in Bulgaria and the European Union, and around the world. Inevitably, the effects of the restriction and the measures caused by the crown crisis will continue to prolong over time in the agricultural sector and agriculture in general. The purpose of this study is to trace how the current regulatory norms affect the sale of agricultural production and how the restriction has affected the crisis. Are regulatory norms a condition for market development or are they a barrier to market entry and survival and what protection do they provide to end users?
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Fratu, Delia. "THE MARKETING MIX - A BASIC TOOL IN THE MANAGEMENT OF THE TOURIST DESTINATION." In Fourth International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/itema.2020.55.

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Kotler's 2002 definition of place marketing is as follows: "Place marketing means designing a site to meet the needs of its target markets. The development of places means the development for a place of a systematic long-term marketing strategy, directed towards the identification and development of the natural and potential attributes of an area”. The elaboration of a marketing mix for the tourist destination is the main tool for marketing planning and for adopting the most appropriate strategies. Given that each tourist destination has its specificity, the marketing mix must contain its own elements, adapted to the objectives set. In this paper we chose to exemplify a way to apply and combine the components of the following marketing mix: product, price, distribution, promotion, staff, partnerships, packaging, security, process management for the tourist destination Brasov Area.
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Reports on the topic "Agriculture Marketing"

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Diamond, Adam. Facts on Direct-to-Consumer Food Marketing: Incorporating Data from the 2007 Census of Agriculture. U.S. Department of Agriculture, Agricultural Marketing Service, May 2009. http://dx.doi.org/10.9752/ms035.05-2009.

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Edwards, B. K., S. J. Flaim, R. E. Howitt, and S. C. Palmer. Impacts on irrigated agriculture of changes in electricity costs resulting from Western Area Power Administration`s power marketing alternatives. Office of Scientific and Technical Information (OSTI), March 1995. http://dx.doi.org/10.2172/193650.

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VanWechel, Tamara, and Kimberly Vachal. Supply Chain Basics: Niche Agricultural Marketing, The Logistics. U.S. Department of Agriculture, Agricultural Marketing Service, September 2007. http://dx.doi.org/10.9752/ms027.09-2007.

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Kazianga, Harounan, and Zaki Wahhaj. Enhancing access to weather index agricultural insurance in Burkina Faso: a new marketing approach. International Initiative for Impact Evaluation (3ie), June 2020. http://dx.doi.org/10.23846/tw13fe07.

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Alemu, Dawit, and John Thompson. The Emerging Importance of Rice as a Strategic Crop in Ethiopia. Institute of Development Studies (IDS), October 2020. http://dx.doi.org/10.19088/apra.2020.009.

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Rice has become one of the most important agricultural commodities in Ethiopia in line with its increased importance throughout Africa. This paper examines the trends of the importance of rice in the country – covering domestic production, imports, the extent of self-sufficiency and associated efforts. Specifically, the paper presents the challenges and opportunities surrounding rice cultivation, processing and marketing, as well as for the future development of the rice sector in Ethiopia.
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