Dissertations / Theses on the topic 'Agriculture Marketing'
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McGinley, Susan. "Beef Faces Multiple Marketing Challenges." College of Agriculture, University of Arizona (Tucson, AZ), 1993. http://hdl.handle.net/10150/295740.
Full textCigainero, Brian S. "Marketing Georgia-grown, forage-fed beef." Thesis, Kansas State University, 2011. http://hdl.handle.net/2097/8437.
Full textDepartment of Agricultural Economics
Michael R. Langemeier
The cattle market has drastically changed over the last half century. Today, ranchers and farmers are faced with various governmental regulations as well as fluctuating grain and fuel prices. While beef may still be a commodity, it can be sold in specialized markets, in markets that have enhanced consumer demand. It is nearly impossible for a producer with a small herd to compete with a larger ranch if they are selling their cattle as a commodity. The primary economic objective of the producer is to generate revenue. Producers must be profitable to remain in business as well as provide a livelihood for their family. Providing a quality product is part of the business model. Choice within a marketplace is beneficial for producers and consumers. That said forage-fed beef will prosper in marketplaces where consumers desire their product more than alternate products. If producers are intent on progressively growing their market share, Georgia-grown, forage-fed beef must be marketed correctly. This includes promoting it on a basis of locally grown, pasture raised, and other attributes consumer’s desire. The results of the marketing survey present data that may be helpful when marketing Georgia-grown, forage-fed beef. The weekly consumption of beef products provided insight into the potential scope of the market. Approximately 39 percent of respondents consumed beef products three or more times per week. Additionally, 43 percent of the respondents were not familiar with forage-fed beef. This is a significant share of the market that is possibly open to a new product like Georgia-grown, forage-fed beef. Similarly, traceability of the product was an important feature that customers preferred. In addition to a larger selection of naturally produced beef products, respondents also indicated they were willing to pay more for the product. Approximately 49 percent of the respondents indicated that they would be willing to pay up to a dollar more per pound for Georgia-grown, forage-fed beef. Another 30 percent of the respondents indicated that they would be willing to pay more than $1 per pound for Georgia-grown, forage-fed beef. The results of the survey appear to offer opportunities for producers of Georgia-grown, forage-fed beef to expand their market share.
Li, Hong Sheng. "A study into Chinese agriculture cooperative movement." Thesis, University of Macau, 1995. http://umaclib3.umac.mo/record=b1636749.
Full textWoida, Angela. "Competing in the Complex World of Textile Marketing." College of Agriculture, University of Arizona (Tucson, AZ), 1991. http://hdl.handle.net/10150/295722.
Full textLittlefield, Joanne. "Direct Farm Marketing and Agri-Tourism in Arizona." College of Agriculture, University of Arizona (Tucson, AZ), 2004. http://hdl.handle.net/10150/295857.
Full textHayden, Anita Lisa. "Production and marketing of traditional herbs: A plan for developing agricultural opportunities in Indian country." Diss., The University of Arizona, 2001. http://hdl.handle.net/10150/279814.
Full textCunha, Christiano França da. "Disposição a Pagar pelo café orgânico: um estudo no município de São Paulo." Universidade de São Paulo, 2007. http://www.teses.usp.br/teses/disponiveis/11/11132/tde-12022007-152320/.
Full textThe main objective of this present research was to estimate the monetary value of willingness to pay (WTP) of consumers in the city of São Paulo (SP) to organic coffee. The method used was contigent valuation, adopting the countersignature with distribution of logistic probability. The data-collected was in the period between September 22nd and October 2nd. The sample was 498 interviews, out of which was used 478. Was realized two different samples: one of São Paulo city, with 400 interviews and used 384, and in organic fair, with 98 interviews and used 94. The average value of WTP to the sample of São Paulo was R$ 7,69 (with declared income) and R$ 7,69 (IBOPE estimated income). These values for the organic fair was R$ 9,81 (declared income) and R$ 9,81(IBOPE estimated income). With these values is possible to determinate or get better views of the economic viability of the conversion of conventional coffee to organic coffee, beside that this can be used as instrument to get better public policy in this sector. This study also gets some reasons to not accept the payment. The high value suggest in some questionnaire was the main reason to this refuse.
Goerig, Anita J. "Service-Dominant Logic Framework Theory Contributions to the Agriculture Industry." Thesis, Capella University, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=13425523.
Full textThe focus of this qualitative descriptive single case study was exploring and developing an understanding of how to leverage the service-dominant (S-D) logic framework theory and service ecosystem concept to assist small family farm owners from the crops category in Connecticut to attain a sustainable future. Participants answered 10 questions about their experiences and perceptions of the service ecosystem concept and the innovative strategies they have implemented into their business plans. Data were collected through in-depth, face-to-face interviews, unstructured observation, social media analysis, and document collection to achieve data triangulation. MAXQDA software was used to assist with coding and analysis. Two research questions guided this study. The first was as follows: How can the development of a service ecosystem influence the ability of small family-owned farms in Connecticut to advance and achieve a sustainable future? The second was the following: What strategic methods are designed in the farms’ business model for innovation and sustainability? The findings indicated that a service ecosystem was present at the metatheoretical and micro aggregation levels. The value of this research study is the contributions to the literature in the first investigation that describes the relationship between the S-D logic framework and service ecosystem concept where the farmers of small family farms have efficiently developed, implemented, and managed a service ecosystem to advance sustainability. Recommendations for future research include: (a) a study of cooperative marketing (farmers markets) in a structural equation modeling analysis with the imperfect competition theory and the phenomenon of small farmers and (b) a study on an expanded service ecosystem with multiple actors, where the phenomenon of small and mid-sized farms are extended to the midrange theoretical and meso aggregation levels from the S-D logic landscape.
Berkshire, Danielle L. "Marketing Effects on Consumer Retention and Expenditures in Central Kentucky and North Central Tennessee Floral Industry." TopSCHOLAR®, 2015. http://digitalcommons.wku.edu/theses/1516.
Full textJewell, Stacy Ellen. "Integrated Marketing Communication Strategies in Ohio Agribusinesses." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1338162453.
Full textMurray, Elizabeth A. "Fertile Ground for a Social Movement: Social Capital in Direct Agriculture Marketing." Scholar Commons, 2013. http://scholarcommons.usf.edu/etd/4734.
Full textRudstrom, Margaretha Veronica 1962. "Optimal timing and quantity of sale of Arizona apples." Thesis, The University of Arizona, 1990. http://hdl.handle.net/10150/291405.
Full textKramic, Jayne L. "The level of impact of agricultural information sources on production and marketing decisions of Ohio farmers." Connect to this title online, 1987. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1108145175.
Full textFirch, Robert S. "Outlook on Cotton Markets and Marketing for 1985." College of Agriculture, University of Arizona (Tucson, AZ), 1985. http://hdl.handle.net/10150/203914.
Full textFirch, R. S. "Outlook on Cotton Markets and Marketing for 1989." College of Agriculture, University of Arizona (Tucson, AZ), 1989. http://hdl.handle.net/10150/204809.
Full textFirch, Robert S. "Outlook of Cotton Markets and Marketing for 1986." College of Agriculture, University of Arizona (Tucson, AZ), 1986. http://hdl.handle.net/10150/219721.
Full textFirch, Robert S. "Outlook on Cotton Markets and Marketing for 1987." College of Agriculture, University of Arizona (Tucson, AZ), 1987. http://hdl.handle.net/10150/204449.
Full textFirch, Robert S. "Outlook on Cotton Markets and Marketing for 1988." College of Agriculture, University of Arizona (Tucson, AZ), 1988. http://hdl.handle.net/10150/204499.
Full textLaws, Brandon B. "Effects of FluidGro on Centennial Supply: implementing effective marketing strategies to enhance sales and profitability." Thesis, Kansas State University, 2012. http://hdl.handle.net/2097/14859.
Full textDepartment of Agricultural Economics
Allen Featherstone
Because agriculture is a cornerstone in the U.S. and World economies, the agricultural retail industry is becoming more competitive. To gain a competitive advantage, agricultural retailers must take advantage of competencies that they have. The thesis provides an in depth analysis of how FluidGro products effect the profitability of Centennial. It explores the issues impacting Ag Retail and how marketing concepts and theories can make a retailer achieve success in volatile times. Insight is provided regarding how Centennial Ag Supply can use those strategies to give them a low cost position and a differentiated product and how Centennial can improve profitability by implementing effective marketing strategies for the FluidGro brand of products. Finally, a couple of capital improvement options that Centennial Ag can invest in to increase the sales and profitability of their FluidGro product line and what impact that will have on company sales and profitability. A net present value analysis is used to analyze the capital improvements and linear regressions estimate the profitability of the FluidGro product line and how this will contribute to increased profitability to the parent company, Centennial Ag Supply. Results indicate that Centennial should first invest in a wholesale division. Next, Centennial should invest in a heat exchanger to allow it to manufacture additional products.
Santos, Edimar Paulo 1980. "Produção orgânica e estratégia de comercialização e marketing verde em supermercados." [s.n.], 2014. http://repositorio.unicamp.br/jspui/handle/REPOSIP/257125.
Full textDissertação (mestrado) - Universidade Estadual de Campinas, Faculdade de Engenharia Agrícola
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Resumo: Cresce significantemente o número de consumidores de produtos orgânicos, pela preocupação com os efeitos dos alimentos ingeridos no dia-a-dia, com relação à saúde e sua ação no meio ambiente. Percebe-se que há um lugar reservado aos produtos orgânicos em grandes redes de supermercados e que, apesar do preço superior aos similares produzidos sem a tecnologia orgânica, a demanda por este produto tem aumentado. O trabalho buscou explicitar as insuficiências e limitações das práticas de mercado dos produtos orgânicos em supermercados e o risco da adoção dos mesmos pelos pequenos agricultores orgânicos, como base para buscar melhorar este canal e/ou pensar em outros canais de comercialização. Para cumprir com esses objetivos foram analisadas diferentes estratégias de comercialização adotadas pelos supermercados. Foram selecionados para estudo 10 supermercados na região do Pólo Bandeirante do estado de São Paulo, onde os produtos orgânicos foram comparados com os não orgânicos: preços praticados e estratégias de mercado. Foi verificado que há uma diferença significativa de preço de produtos orgânicos quando comparado com os não orgânicos tornando o mesmo acessível a apenas uma parcela da população e tendo como conseqüência um desserviço ao movimento de agricultura orgânica
Abstract: Significantly increasing number of consumers of organic products , the concern with the effects of food intake on a day- to-day with regard to health and its action on the environment. It is noticed that there is a place reserved for organic products in large supermarket chains and that , despite the higher price to similar produced without organic technology , the demand for this product has increased. The study sought to explain the shortcomings and limitations of market practices organic produce in supermarkets and the risk of adopting the same by small organic farmers , as a basis for seeking to improve this channel and / or think of other marketing channels . To fulfill these objectives were analyzed different marketing strategies adopted by supermarkets . Were selected for study 10 supermarkets in the Bandeirante pole of São Paulo , where organic products were compared with non- organic region : prices and market strategies . It was found that there is a significant price difference of organic products compared with non- organic making it accessible to only a portion of the population and as a consequence having a disservice to the organic farming movement
Mestrado
Planejamento e Desenvolvimento Rural Sustentável
Mestre em Engenharia Agrícola
Przepiora, Andrzej. "Identification of marketing strategies in the Polish dairy sector." Thesis, University of Newcastle Upon Tyne, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.327268.
Full textBarreira, Maria Machado de Oliveira. "Plano de marketing : azeite da Herdade da Apariça." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/10694.
Full textO azeite é um produto muito apreciado desde a antiguidade e está presente no consumo mundial fazendo parte da chamada Dieta Mediterrânica. A apreciação do azeite por parte dos consumidores é devido ao seu valor gastronómico, às suas características químicas, biológicas, organoléticas e por ser uma gordura saudável com mais valias nutricionais. O presente Projeto Final de Mestrado apresenta um plano de marketing para o azeite da Herdade da Apariça. O objetivo principal do plano, consiste no aumento da notoriedade da marca junto dos consumidores, e por consequência no aumento das vendas e aumento do valor da marca. Um dos objetivos desde estudo foi o de avaliar a valorização dada pelos consumidores ao azeite da Herdade da Apariça. Com base nos resultados obtido do questionário online aos consumidores concluiu-se que, o azeite da Herdade da Apariça é um produto de qualidade, mas que apresenta algumas falhas nos pontos de venda, sendo difícil encontrá-lo. A Herdade da Apariça, situada em São Matias, Beja, está na mesma família desde os anos 60 que posteriormente constituiu a Companhia Agrícola da Apariça, o azeite engarrafado é denominado da Herdade da Apariça. As variedades de azeitonas produzidas na Herdade da Apariça são: Maçanilha (produção de conserva) e Arbequina (produção de azeite, sendo uma parte vendida a granel e a outra parte é engarrafada).
The oil is a product very appreciated since the very past and it's still present in the worldwide consume making part of the Mediterranean Diet. Consumers appreciate olive oil due to its gastronomic value, its chemical, biological and organic characteristics, and also because it's a healthy fat with nutritional value. This Final Masters Project presents a marketing plan to the Herdade da Apariça olive oil. The main goal of this plan is to develop the brand's name amongst the consumers and therefore raise the sells and the brand's value. One of the goals of this study was to assess the consumers' valuation of the Herdade da Apariça olive oil. Based on the results of the online questionnaire it is concluded that the oil of the Herdade da Apariça is a quality product but it has some flaws at points of sale, being hard to find it on market. The Herdade da Apariça is located at São Matias in Beja and belongs to the same family since the 60's later formed the Companhia Agrícola da Apariça, the bottled olive oil's called Herdade da Apariça. The variety of olives produced in the Herdade da Apariça are: Maçanilha (production of preserves) and Arbequina (oil's production, some is sold in bulk and the rest is bottled)
SPEECE, MARK WILLIAM. "MARKETING IN THE AGRICULTURAL ECONOMIC DEVELOPMENT OF KORDOFAN, SUDAN." Diss., The University of Arizona, 1987. http://hdl.handle.net/10150/184164.
Full textLindh, de Montoya Monica. "Progress, hunger and envy : commercial agriculture, marketing and social transformation in the Venezuelan Andes /." Stockholm : Almqvist & Wiksell international, 1996. http://catalogue.bnf.fr/ark:/12148/cb37192932z.
Full textMcGinley, Susan. "Drive to the Store or Purchase Online? Consumer Attitudes Toward Shopping Venues Affect Marketing Strategies." College of Agriculture and Life Sciences, University of Arizona (Tucson, AZ), 2004. http://hdl.handle.net/10150/622210.
Full textGandee, Jesse E. "Modeling direct farm marketing in West Virginia a spatial, policy, and profitability analysis /." Morgantown, W. Va. : [West Virginia University Libraries], 2003. http://etd.wvu.edu/templates/showETD.cfm?recnum=2842.
Full textTitle from document title page. Document formatted into pages; contains ix, 87 p. : ill. (some col.). Includes abstract. Includes bibliographical references (p. 84-87).
Zenda, Sipho Macriba. "A systems approach to marketing in less developed agriculture with reference to Bululwane Irrigation Scheme." Thesis, University of Fort Hare, 2002. http://hdl.handle.net/10353/d1001045.
Full textKamdar, M. S. "Agricultural marketing and agrarian relations in Pakistan : A case study of the Nawabshah District, Sind." Thesis, University of Salford, 1987. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.381815.
Full textDenobile, Tatiana. "Modelo de gestão estrategica com foco no cliente para comercialização de produtos organicos." [s.n.], 2005. http://repositorio.unicamp.br/jspui/handle/REPOSIP/257250.
Full textDissertação (mestrado) - Universidade Estadual de Campinas, Faculdade de Engenharia Agricola
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Resumo: O objetivo deste trabalho foi o desenvolvimento de um Modelo de Gestão Estratégica com foco no cliente para a comercialização de produtos orgânicos por meio da venda direta. Este modelo foi desenvolvido por meio de um estudo de caso do Sítio Vila Yamaguishi de Jaguariúna ¿ SP e se baseou nas teorias da Inteligência Competitiva e da Gestão do Relacionamento com Cliente (CRM), contando também com o auxílio da tecnologia de Mineração de Dados para elaboração de um modelo de diferenciação dos perfis dos clientes, bem como para a descoberta dos hábitos de compra. No contexto da venda direta é muito importante que se conheça os hábitos e perfis dos clientes, pois cada um se configura como uma transação comercial, portanto, sua satisfação e o atendimento de suas necessidades pode representar a continuidade do negócio. Assim, por meio do modelo de diferenciação dos clientes foi possível detectar os clientes ativos e os não ativos, além de destacar os de maior valor para o negócio e, ainda, os que costumam comprar regularmente. Deste modo, foipossível também sugerir ações de comercialização de acordo com os perfis e hábitos descobertos. Por último, este trabalho visa ilustrar como dados internos de um negócio, quando bem trabalhados, são transformados em conhecimento que, juntamente com ações comerciais adequadas, podem se tornar uma ferramenta valiosa para aquisição de vantagens comerciais e competitivas
Abstract: The main objective of this research was to develop a Strategic Management Model with focus on customer to commercialize organic products by direct sales. It was based on Competitive Intelligence and Customer Relationship Management (CRM). Data Mining technology was used in order to elaborate a model of customer differentiation as well as to identify consumption habits. This research was developed by a study of case. It is very important to know the habits and the profile of each customer in the context of direct sales, once each client means one transaction. Therefore, their satisfaction and the response for their needs can mean the continuity of the business. This model allowed distinguishing which clients had been buying or not, which ones were more valuable to the business and also which of them had a regular frequency. Considering this scenery, it was possible to suggest commercialization actions according to the different profiles and habits discovered by the using of Data Mining technology. This study aimed to illustrate how internal data of a business can be transformed in knowledge by a planned way, which can become a valuable instrument in order to gain competitive and commercial advantages
Mestrado
Planejamento e Desenvolvimento Rural Sustentável
Mestre em Engenharia Agrícola
Chess, Sarah. "Competitive edge : cattle marketing for the 21st century." Thesis, Manhattan, Kan. : Kansas State University, 2008. http://hdl.handle.net/2097/1053.
Full textManoel, Carolina Maria Santiago D'Orey. "Plano de marketing Casa Agrícola Condes de Seia, S.A. 2012-2013." Master's thesis, Instituto Superior de Economia e Gestão, 2012. http://hdl.handle.net/10400.5/10934.
Full textO plano de marketing apresentado neste trabalho refere-se à Casa Agrícola Condes de Seia, S.A.. Tem como principais objectivos o aumento de vendas bem como a manuten-ção de relacionamentos duradouros, mutuamente vantajosos, com associações de produ-tores e com clientes que operam nesta área. O plano contém uma breve descrição da empresa, seguida da análise da situação. Esta inclui as análises interna e externa, missão, objectivos, ramos de actividade, análise SWOT, análise de mercados, análise de relacionamentos, targeting e análise de resulta-dos anteriores. Segue-se uma análise e proposta de marketing-mix que foca sete pontos: produto, preço, comunicação, distribuição, processos, pessoas e evidências físicas. A comunicação é o ponto mais importante deste plano pois é através dela que, deseja-velmente, a empresa conseguirá atingir a maioria dos seus objectivos de marketing no próximo ano.
The marketing plan herein presented refers to "Casa Agrícola Condes de Seia, SA.", it envisages increases in sales as well as maintaining the long lasting mutually advantageous relationships with associations of producers and clients operating in the area. The plan contains a brief description of the company, followed by the analysis of the situation. It includes the internal and external analyses, mission, objectives, activities, SWOT analysis, market analysis, analysis of relationships, targeting and analysis of previous results. This is followed by an analysis and proposal of "marketing-mix" that focuses on seven points: Product, Price, Distribution, Communication, Processes, People and Evidence. Communication is the most important point of this plan because it is through it that the company will achieve most of their marketing objectives in the coming year.
Claycomb, David. "An Economic Study of the Relative Profitability of Alfalfa Production and Marketing Practices." TopSCHOLAR®, 1995. http://digitalcommons.wku.edu/theses/903.
Full textRwigema, Jean Bosco Minega. "An analysis of the non-traditional agricultural export potential for Rwanda: A case of flowers." Thesis, University of the Western Cape, 2004. http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=init_6789_1177917650.
Full texta flowers project located in rural Kigali about 5 kilometers to the Kigali International airport.
Cazzuffi, Chiara. "Small scale farmers in the market and the role of processing and marketing cooperatives : a case study of Italian dairy farmers." Thesis, University of Sussex, 2013. http://sro.sussex.ac.uk/id/eprint/45117/.
Full textScheepers, Deon. "Applications and portfolio theory in the South African agricultural derivatives market." Pretoria : [s.n.], 2005. http://upetd.up.ac.za/thesis/available/etd-05152008-142000.
Full textWard, Lacey L. "Profitability of storage hedges for Kansas wheat producers." Thesis, Kansas State University, 2015. http://hdl.handle.net/2097/19054.
Full textAgricultural Economics
John A. Fox
Hard Red Winter Wheat is an extremely important part of the Kansas agricultural industry. In Kansas, this type of wheat is planted in the fall and harvested in mid-June. After harvest, producers have the option to either store or sell their wheat. If they decide to store, the wheat can be stored on-farm or in a commercial facility. Another storage decision is whether to store the wheat hedged or unhedged (speculative) storage. Hedging is a technique to limit the price risk associated with selling or buying commodities. This study compared hedged and speculative decisions for both on-farm and commercial storage scenarios for 108 locations geographically dispersed across Kansas. Wednesday prices were gathered for each location during the 10-year time period from 2004 to 2013. All monthly storage period possibilities from July to May were examined to determine the storage returns potential. All results are displayed as the profit or loss achieved compared to selling in June at harvest. Averages for Kansas were negative or slightly positive for all storage scenarios, but hedged returns showed much less variability in results compared to speculative returns. Regional differences showed that North Central Kansas displayed the highest level of basis improvement over the 10-year period followed by South Central Kansas. A regression analysis using nearby basis in June, harvest price, and futures contract spreads as independent variables and storage returns as a dependent variable showed emphasis on the futures spread having the biggest influence on storage profits.
Bronkhorst, N. J. "Developing an integrated marketing communication strategy for the MGK Group." Thesis, Stellenbosch : Stellenbosch University, 2010. http://hdl.handle.net/10019.1/80495.
Full textENGLISH ABSTRACT: The Marketing of Agricultural Products Act 47 (No 47 if 1996) led to the dilution of single-channel marketing in the agricultural sector. Hence, marketing boards such as the Maize Board were dismantled. New legislation forced agricultural businesses to adapt to the changing environment and turn co-operatives into companies. The new developments also implied that these companies had to reposition themselves to be more competitive in a deregulated market. MGK Group Operating Company Pty (Ltd) is a prominent role player in the agricultural sector in the North West, Limpopo, Mpumalanga and Gauteng provinces in South Africa. Unexpected growth in the company as well as the deregulation of the industry necessitated a bona fide marketing communication department to manage and coordinate all advertising, promotional and communication efforts. After establishing this department all marketing communication efforts were still fragmented. Consequently, the cost-effectiveness of this department was questioned by the company’s board of directors. The MGK Group’s the board of directors received a mandate to follow a holistic approach and formulate a strategy to enhance the impact of its marketing communication efforts while cutting costs. This study sets out to establish whether the implementation of an integrated marketing communication programme can ultimately satisfy the board of directors’ requirements for marketing communication that is more accountable, effective and efficient. This study starts with a literature review of the practices and theories underpinning integrated marketing communication. This is followed by testing the applicability of the various approaches and methodologies in the MGK Group environment. The study is concluded with the formulation of a marketing communication strategy and recommendations based on the needs of the MGK Group.
AFRIKAANSE OPSOMMING: Die Wet op die Bemarking van Landbouprodukte (Nr 47 van 1996) het eenkanaal-bemarking in die sektor verwater. Dit het daartoe gelei dat bemarkingsrade soos die Mielieraad afgeskaf is. Nuwe wetgewing het landbou-ondernemings genoop om in 'n veranderende sake-omgewing aan te pas en koöperasies in maatskappye te omskep. Die aanpassing het ook beteken dat maatskappye hulself in 'n meer mededingende en gedereguleerde mark moes herposisioneer. Die MGK Groep Bedryfsmaatskappy Edms Bpk is 'n vooraanstaande rolspeler in die landbousektor in die volgende provinsies in Suid-Afrika: Noordwes, Limpopo, Mpumalanga en Gauteng. Onverwagse groei asook die deregulering van die bedryf het meegebring dat dié maatskappy 'n bona fide bemarkingskommunikasie-afdeling nodig gehad het om alle reklame-, promosie- en kommunikasie-aktiwiteite te bestuur en te koördineer. Nadat die afdeling op die been gebring is, het bemarkingskommunikasie-aktiwiteite steeds los van mekaar gestaan. Dit het daartoe gelei dat die kostedoeltreffendheid van die funksie op divisievlak bevraagteken is. Die direksie van die MGK Groep het 'n mandaat gehad om 'n holistiese benadering te volg en 'n strategie te formuleer om die impak sowel as die kostedoeltreffendheid van die maatskappy se bemarkingskommunikasie te verbeter. Hierdie studie poog om vas te stel of die implementering van 'n geïntegreerde bemarkingskommunikasieplan uiteindelik in die direksie van die MGK Groep se behoefte aan verantwoordbare, doeltreffende en doelmatige bemarkingskommunikasie kan voorsien. Die studie begin met 'n literatuuroorsig van die praktyk en teorie van geïntegreerde bemarkingskommunikasie. Daarna word die toepaslikheid van die onderskeie benaderings en metodologieë ten opsigte van die MGK Groep getoets. Die studie word afgesluit met 'n bemarkingskommunikasiestrategie en aanbevelings wat op die behoeftes van die MGK Groep gegrond is.
Martin, Miriam Sharon. "Survey of Management and Marketing Practices on U.S. Cow-calf Operations and Evaluation of Different Captive Bolt Lengths in a Commercial Slaughter Plant." Thesis, Colorado State University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10784935.
Full textFinding ways to objectively measure welfare within different sectors of the beef industry is necessary to continually improve cattle welfare from birth to slaughter. The first objective of Study 1 was to benchmark cow-calf producer perspectives on management strategies and challenges that ultimately affect cattle welfare on ranches in the United States. The second objective of Study 1 was to quantify how producers are marketing their calf crop, their priorities when selecting replacements, and if producers saw value in handling and care guidelines. A total of 1,414 responses from cow-calf producers in 44 states were collected through a survey done in partnership with BEEF Magazine. Thirty questions were asked of producers to gather demographic information, producers’ current handling and health management practices, and how they prioritized industry challenges. As well as establish at what age and through what avenue producers are marketing their calf crop, and gauge producer perspectives on a quality assessment outlining handling and care guidelines.
After analyses of producer responses, it was concluded that the frequency of management methods and decisions are impacted by age, operation size, location, and BQA certification. A higher percentage of respondents who were BQA certified used electronic eartags, followed by freeze branding. A higher percentage of respondents not BQA certified used basic eartags and hot branding. 74.5% of respondents were preconditioning their calf crop. A higher percentage of respondents were preconditioning their calf crop that were BQA certified, than those who were not BQA certified. The most important beef industry challenge identified was cow-calf health and the biggest challenge to producer’s own operation was identified as land availability/price. The most important animal health issues on producers’ operations were identified as Bovine Respiratory Disease, flies, Pinkeye, and reproductive health. By producer age, calf/neonate health was identified as the biggest challenge for respondents under the age of 30. Respondents age 55-70 responded that Veterinary Feed Directive (VFD)/regulations was more of a challenge than any other age group. Respondents with 50 head or less or more than 1,000 head more frequently retained their calf crop through finishing and respondents with 51 to 200 head and 201 head to 500 head more frequently backgrounded and then sold their calf crop. 13.5% of respondents answered yes, a veterinarian had offered to administer a drug for pain management when castrating or dehorning. Of those 13.5% who responded yes pain management had been offered, 54.55% of respondents chose to use a pain relief method. A higher percentage of producers that precondition also indicated that they use a pain relief method when castrating or dehorning more frequently, though it was still a low percentage. Overall, 46.3% of respondents saw value in handling and care guidelines and 54.9% of respondents saw value in a program including source and age verification, a vaccination plan, and handling and care guidelines. Respondents who were BQA certified, had a beef cow inventory of 501 to 1,000 head, who preconditioned their calves and backgrounded them before selling, and who lived in the West more frequently saw value in a quality assessment outlining handling and care guidelines.
The objective of Study 2 was to examine the effects of captive bolt length and breed type on post-stun leg activity in cattle. A total of 2,850 Holstein (HOL) and non-Holstein British/Continental bred (NHOL) steers and heifers were observed post-stunning at a large commercial slaughter facility. A penetrating pneumatic captive bolt stunner was used with three different bolt lengths: CON, 15.24 cm; MED, 16.51 cm; and LON, 17.78 cm. Hind limb kicking, forelimb activity, take away belt stops, carcass swing and number of knife sticks during exsanguination were recorded for each animal from video recording. Hind limb and forelimb kicks observed ranged from 0 to 25 and 0 to 8, respectively. A significant main effect of treatment, breed type and an interaction between treatment and breed type on hind limb activity was found. Analysis of post-stun hind limb and forelimb activity indicated that increasing pneumatic captive bolt length does not decrease post-stun leg activity but alternatively can increase kicking when using the longest bolt tested in particular types of cattle, i.e. Holsteins. Other parameters associated with the shackling and hoisting process were impacted by breed type as well. There was a higher percentage of cattle experiencing take away belt stops and carcass swing in HOL as compared with NHOL. (Abstract shortened by ProQuest.)
Reis, Samira Daniele Gardziulis Maia. "Políticas públicas para a agricultura familiar: o PNAE na região do Alto Tietê - SP." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/100/100134/tde-29112016-170051/.
Full textIt is notorious the social and economic importance that the Brazilian family farming plays, and represents 10% of national GDP accounts for 70% of food production consumed by Brazilians, ensuring food security of the entire population. However, it was not always so, the national family farming is a reflection of many changes and a complex historical process of many difficulties. Only in the 90s, this segment began to gain greater visibility to the government, causing the often marginalized sector began to receive public policies to its maintenance and development. Numerous public policy incentives were created, including those aimed at marketing as PNAE. Created in the 50s, the PNAE is a public program in order to ensure food safety of children and young people of school age, but in a resolution in 2009 determined that the National School Feeding Programme (PNAE) which is governed by Law No. 11,947 require that the total financial resources transferred by the ENDF under the PNAE, at least 30% (thirty percent) should be used in the purchase of food directly from family farming and rural family entrepreneur or their organizations, giving priority If the agrarian reform settlements, indigenous communities and traditional maroon communities. This change has as one of its objectives to strengthen local family farming as the purchase should favor family agriculture in each municipality and its region. Family farming is present throughout the country, more or less representative, depending on regional characteristics. The Alto Tiete is part of the metropolitan region of São Paulo, municipalities as Biritiba-Mirim, Mogi das Cruzes and Suzano make this region is still recognized as green belt to the state. His family agricultural production is concentrated in vegetables. This research aimed to highlight the main aspects in the conduct of the National School Feeding Programme (PNAE) in the Alto Tietê region - SP. The farmers of the municipalities analyzed although their ability to provide food for the PNAE run into obstacles causing not reap the benefits of the program
Iraba, Marie Louise. "Inexpensive mobile technologies to empower rural farmers with m-agriculture." Thesis, University of the Western Cape, 2010. http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=gen8Srv25Nme4_9526_1370595447.
Full textMarket information and established communication between seller and buyer play an important role in business activities. This thesis investigates the Transkei area in the Eastern Cape
Province, South Africa to find out how to empower rural farmers by providing them with less-expensive mobile technology enabling them to post and advertise their produce, access market
information on a common database, and find and communicate with potential customers. The farmers&rsquo
requirements were identified using quantitative and qualitative methods and a prototype
consisting of USSD and web applications was developed. It allows the farmer to follow a sequence of menu commands to send a request to the database and access market information, such
as commodity prices, and post information about their own produce so as to attract more customers. The low cost of USSD and the ubiquity of mobile phones enable the system to be usable, affordable and effective. During the final stage of development, the system was tested successfully and addressed a major problem faced by farmers, i.e. lack of access to market information.
Crandall, Elizabeth K. "U.S. Consumers’ Perception, Intention, and Purchase Behavior of Grass-Fed Beef." DigitalCommons@USU, 2018. https://digitalcommons.usu.edu/etd/7221.
Full textCass, Lionel. "Maize marketing strategies : the trade-off between risk and profit for a Mpumalanga maize farm." Diss., University of Pretoria, 2009. http://hdl.handle.net/2263/27205.
Full textDissertation (MSc(Agric))--University of Pretoria, 2009.
Agricultural Economics, Extension and Rural Development
unrestricted
CHANG, PEI-CHENG, and 張貝甄. "Building Emotional Marketing of Micro agriculture." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/6ap477.
Full text國立雲林科技大學
創意生活設計系
105
This research was meant to explore the current development status and marketing ways of micro agricultural brands. Also, with the help of the tools of service design, all operating contexts were visualized. Furthermore, it was meant to understand the problems and hardship faced by the brand operators of micro agriculture helpful for finding opportunities, keeping customer loyalty and attracting potential customers. Therefore, there were 3 goals for this research, namely (1) exploring the current development status and marketing ways of micro agricultural brands, (2) understanding the operating problems and hardship of micro agricultural branding and (3) establishing the emotional marketing models of micro agricultural brands. There were 3 major searching phases. The first phase was meant to preliminarily understand the background, the brand operating ways to move customers and the digital marketing applications of micro agriculture through collecting scientific literatures. It was available further to set researching scopes, delineate interview outlines and select 8 micro agricultural brand operators for interviewing. The second phase focused on written interview records and conduct theoretical analysis on the case study data from these 8 operators. The third phase compiled individual cases to explore the branding models and marketing ways of micro agriculture, together with the models to handle the emotional connection with customers through agricultural branding. Through the comprehensive analysis in this research, there were 3 major items and 7 dimensions summarized for micro agricultural branding, respectively (1) "operator characteristic" - including emotional motivation, operating attitude and spirits, (2) "strategy planning" - including operational planning, operational strategies and actions together with revenue flow, and (3) "customer service" - including marketing, contact points and customer relationship. In view of customer service, agricultural operators established the emotional connection with customer through emotional marketing to win the identity and trust of customers toward brands to enhance loyalty. Through the emotional marketing models established by this research, it was hoped when people engaging in agriculture in the future are establishing their own brands, operating models can be followed with 4 points, namely (1) commodity quality identity, (2) local and agricultural culture emotion, (3) message resonance, and (4) service amazement and moving to satisfy customer demands in material and mentality. It was intended to establish customer loyalty and enhance brand cohesion allowable for everyone to see the effort on the agriculture in Taiwan sincerely made by farmers.
Akor, Raymond Ibrahim. "State intervention in peasant agriculture the case of agricultural marketing boards in Nigeria /." 1985. http://catalog.hathitrust.org/api/volumes/oclc/13344403.html.
Full textTypescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 100-106).
"Marketing, Trade and Economics." College of Agriculture, University of Arizona (Tucson, AZ), 1996. http://hdl.handle.net/10150/295820.
Full text彭木新. "Development of electronic commerce strategy agriculture for marketing." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/90609631793238517131.
Full text國立臺灣科技大學
管理研究所
91
Because of the development of electronic commerce, many companies face a lot of different challenges and have to change their way to run their firm! According to the past researches, most firms use electronic commerce to deal with normal work instead of link them to company’s goals or development strategies! Thus, how to introduce electronic commerce strategically will be a valuable issue to discuss. The economic increase fast and the agriculture demand variety so besides traditional agriculture marketing system we still need other effective ways to meet the situation. We expect to use the effective way to both catch the opportunity and improve agricultural competitive ability. And wish to use the electronic commerce of agricultural product foreshorten the level of the product. Besides, we can know the need of both producer and end user. This research uses references and visits famous supermarket and convenient store in order to well-know the reality of electronic commerce of agricultural product and the acceptance situation in Taiwan. Then discuss factors of using agricultural product to introduce electronic commerce, the research expect to provide government and other correlative unit and organization a reify direction while they meet similar situations.
"Partnerships in Marketing, Trade & Economics." College of Agriculture, University of Arizona (Tucson, AZ), 1999. http://hdl.handle.net/10150/295831.
Full textLin, Feng Jui, and 林豐瑞. "STUDY ON THE INTEGRATED MARKETING COMMUNICSTIONS IN LEISURE AGRICULTURE." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/00977901090356744507.
Full text國立臺灣大學
農業推廣學研究所
92
The purpose of the study is to understand the current situation of the integrated marketing communications in leisure agriculture. In accordance with the research motivation and objectives, questionnaire was designed and sent to the members of the Taiwan Leisure Farming Development Association and the Taiwan Leisure Agriculture Association. The empirical data was analyzed using the SAS statistical software package. Conclusions drawn from the study included the implications for management practice and academic research, and recommendations were made for the public policy makers and managers of the leisure farms. Based on the theory of planned behavior model, the study used the structural equation modeling (SEM) technique to test and investigate the fitness between the integrated marketing communication decision behavior propensity and the marketing performance model and their correlation with the variables of theoretically potentials. Then the Canonical Correlation Analysis was used to find out the key factors that influenced the integrated marketing communication decision behavior propensity and the marketing performances. The research results show that the theory of planned behavior model could be used to explain and predict the integrated marketing communication decision behavior propensity the marketing performances. It could also be used to explain and predict the attitude, perception, the evaluation criteria for leisure agriculture, and there was positive relationship between the implementation of integrate marketing communication and level of integration on the marketing performance. Furthermore, through its respective key factors, the level of the mutually positive correlations would be affected. The research results also indicated that there was a gap between the perception and the implementation of the integrated marketing communications by the manager of leisure farms. Based on the research findings, the possible managerial and academic implications were proposed, the solid recommendations were made to the relevant government agencies and the leisure farm managers such that they can use the information as a reference on their planning and execution.
Feng, Hsinag-Yung, and 馮祥勇. "Application of Information Technology in Agriculture Production & Marketing Group." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/27323799781311346867.
Full text國立臺灣大學
農業推廣學研究所
90
From 1996, in according to the situation of economic development influenced from Euramerica information industry, Organization for Economic Cooperation and Development (OECD) predicted that knowledge and information is the basis of the rapid economic growth and the stimulation of the productivity. Therefore, the rapid economic and technological developments in the globally oriented business world make the strategic use of information technology (IT) essential. The variation of the evolution of business and the impact of joining World Trade Organization (WTO), the existence of the agriculture in Taiwan is crucially changing and APMG must be running behind regarding the application of IT. This paper intends to explore our current situation of application of IT in Agriculture Production & Marketing Group (APMG) under knowledge economy and with respect to application of IT to draw up the vision. The results of this research: 1.The potentiality of human resources in APMG to develop IT is excellent. 2.The IT basic infrastructure must be set firstly and get better. 3.The technology attitudes include using, following and anxiety orientation. 4.To enforce the application of IT and Internet in APMG is necessary. 5.The training and educating is a good method to lower the IT anxiety. 6.The IT infrastructure in APMG should combine the marketing and management. 7.The development or organization transformation of APMG could be done by IT scenario.
Chiang, Chung-Hsiang, and 江中翔. "A study on production and marketing platform of organic agriculture." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/39234418680811294156.
Full text國立屏東商業技術學院
經營管理研究所
102
In Taiwan, more customers are considering organic and healthy foods due to the food security problems. Most of them think that high-price equals to high-quality. The organic-growing farmers get stuck on the problem of marketing which results in organic industry develop slowly in Taiwan. However; with the promotion of related personnel, the production and marketing platforms set up everywhere in Taiwan. The result is not only profit to organic-growing farmers and customers, but also promotes environment education and life prolonging. The current study adapted three different types of production and marketing platforms as research foundation. The purpose was to discuss the running of production and marketing platforms, and its influences to organic agriculture development. The outcomes would provide useful ideas for related industry. The results of the study concludes four important conceptions which including “localization”, “community force”, “production and marketing integration”, “information connection ”. The four conception mentioned above was profit for organic agriculture development. Accordingly, the current study recommends that farmers would adopt localization to develop the industry, providing ample opportunities to interact with customer. By decreasing costs, resources waste, and environment pollution, farmers could promote products more efficiently and increase the price. Production and marketing platforms should develop it more diversified and efficiently, and reinforce the organic farming education toward customers.