Journal articles: 'Agriculture Marketing'

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Fehér, I. "Direct marketing practice in Hungarian agriculture." Agricultural Economics (Zemědělská ekonomika) 53, No. 5 (January 7, 2008): 230–34. http://dx.doi.org/10.17221/1443-agricecon.

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Farm-sale, also known as direct sale, provides major opportunities to farmers in the future. This kind of sale is of increasing popularity in Europe, but farmers have to be familiar with the regulations concerning processing and sales. Mainly small and medium farmers prefer direct sale. In this activity, they must compete with an increasing number of hypermarkets, supermarkets and wholesale markets. When talking about direct sale, it means that farmers sell their products directly to customers. There are more options: (i) sale in their own shop, (ii) through a catalogue and (iii) delivery to restaurants and shops. It has to be mentioned that the development of special local products means the products representing a common local value and principally those that can be associated with a specific village due to their historical heritage or tradition. There is no standard or official definition for special local products that includes all the possible factors. Efforts of marketing and rural development experts are needed to identify and market these special products to the appropriate consumers. Meanwhile it has to be noticed that, mainly in Europe, the definition and the possibilities of product regulation concerning geographical origin, are clearly defined and well-known. However, the “protection of geographical origin” is not the same issue as “special local products” mentioned above. In a wider sense, these can be described from a marketing point of view as “local product, common product” that interconnect and integrate villages, people and approaches, but are not regulated and protected legally. These products mentioned above reach the consumer in relatively small quantities, through direct sale, and they are often attached to the services of rural tourism. The local products are also developed to ensure high quality products for the consumer or to attract tourists. People can be proud of them since they cannot be bought anywhere else. Advisers are also helping farmers choose the right sales channels to diversify their marketing activities.

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Kusugal, Dr Pallavi S., and Dr Nagaraja S. Dr. Nagaraja. S. "Opportunities & Challenges for Agriculture Marketing." Indian Journal of Applied Research 3, no. 8 (October 1, 2011): 44–45. http://dx.doi.org/10.15373/2249555x/aug2013/209.

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ŞENER, Habibe Yelda, Melih ABALI, and Yazar Adı Yazar Soyadı. "BURSA AGRICULTURE MANUFACTURERS MARKETING." INTERNATIONAL REFEREED JOURNAL OF MARKETING AND MARKET RESEARCHES 01, no. 01 (April 30, 2014): 1. http://dx.doi.org/10.17369/uhpad.2014019238.

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Khed, Vijayalaxmi D., and Gururaj Makarabbi. "Implication of GST on Indian agriculture and agricultural marketing." Indian Journal of Economics and Development 13, no. 2a (2017): 79. http://dx.doi.org/10.5958/2322-0430.2017.00045.2.

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Leathers, Howard. "Orderly Marketing in Agriculture Revisited." Agricultural and Resource Economics Review 36, no. 2 (October 2007): 281–92. http://dx.doi.org/10.1017/s1068280500007097.

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This paper presents a model of economic behavior that explicates the phenomenon known as “orderly marketing,” which was a main objective of the Marketing Orders agricultural program introduced early in the New Deal. Recent analyses of marketing orders start with an implicit assumption that there is no market failure—thus, that price regulation can cause only deviations from the first-best market solution. However, historical evidence suggests that disorderly marketing might refer to a kind of market imperfection. In the model presented here, a monopsonist processor sets a price to be paid, and an aggregate quantity to be purchased. In some states of the world, some farmers are excluded from the market. In other words, nonprice rationing can occur, and changes in consumer expenditure for the final product are absorbed by the processor rather than passed along to the farmer. The classified price and pooling provisions of federal orders can lead to a Pareto improvement in welfare.

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Denisenko, Julia, Valery Lisitsin, and Anna Fedosenko. "Challenges and prospects of “green” marketing use by the Russian agricultural producers." E3S Web of Conferences 273 (2021): 08031. http://dx.doi.org/10.1051/e3sconf/202127308031.

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The key aspects and specificity of “green” marketing in comparison with the traditional marketing concept along with the areas of environmental activity of agricultural organizations and farms are discussed in the article. The results of the study conducted with the participation of marketing departments’ representatives of agricultural organizations of the Southern Federal District are presented in the paper. The research made it possible to identify the main challenges for organic agriculture development and use of “green” marketing tools in the activities of agricultural enterprises. Based on the discussion of the study results as well as on the analysis of scientific literature on the development of “green” marketing and organic agriculture, the directions of Russian agricultural organizations’ activity are suggested, which can contribute to the use of “green” marketing tools and improvement of business environmental friendliness, taking into account current global trends of sustainable development and corporate social responsibility.

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Worden, Eva C. "Grower Perspectives in Community Supported Agriculture." HortTechnology 14, no. 3 (January 2004): 322–25. http://dx.doi.org/10.21273/horttech.14.3.0322.

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Community supported agriculture (CSA) is an alternative model of farming in which consumers become “members” of a farm, by contract, to receive a share of the harvest. Case study interviews were used to ascertain CSA grower perspectives, as indicated by sources of information and motivations. Like most organic growers, but unlike most conventional growers, few CSA growers have family background in agriculture. Common sources of information and strong informal communication were observed among CSA growers. Primary information sources include other growers, printed material, and conferences. Conventional sources of information used in agriculture, i.e., the cooperative extension system and formal agricultural education, appear to be underutilized and are ranked lowest in importance by CSA growers. CSA growers are motivated in their agricultural endeavors by multiple goals: marketing, education, community, and environment. Marketing was the most frequently cited primary goal, followed by education of consumers. For many CSA growers, the marketing motive is not solely monetary, but also philosophical, as a vehicle for achieving right livelihood and building an associative economy that redefines society's relationships to food and land.

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Ritson, Christopher. "MARKETING, AGRICULTURE AND ECONOMICS: PRESIDENTIAL ADDRESS." Journal of Agricultural Economics 48, no. 1-3 (January 1997): 279–99. http://dx.doi.org/10.1111/j.1477-9552.1997.tb01155.x.

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Seyyed, Fazal Jawad, Moeen Naseer Butt, Osama Malik, and Rafia Mazhar. "Superfood quinoa: a farmer’s journey into unchartered waters." Emerald Emerging Markets Case Studies 9, no. 3 (November 4, 2019): 1–23. http://dx.doi.org/10.1108/eemcs-07-2019-0196.

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Learning outcomes The purposes of this study included: recognizing the risks and challenges farmers face when growing a new crop, understanding agricultural marketing and its processes and developing a marketing strategy for a specialty agricultural product, such as quinoa. Case overview/synopsis The main focus of this case lies in identifying the risks faced by farmers in growing a new specialty crop and selecting the appropriate marketing strategies for targeting, positioning and channelling an agricultural product. Complexity academic level This case can be used in intermediate- to advanced-level marketing courses at the undergraduate and graduate levels in universities. It can also be used in agriculture and agribusiness–based courses in the undergraduate, graduate or executive level. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Supplementary materials Rehman, S.U., Selvaraj, M. and Ibrahim, M.S., 2012. Indian Agricultural Marketing-A Review. Asian Journal of Agriculture and Rural Development, 2(1), pp.69-75. Kotler, P., Keller, K.L., Ang, S.H., Tan, C.T. and Leong, S.M., 2018. Marketing Management: An Asian Perspective. Pearson. Subject code CSS 8: Marketing

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Dicks, Michael R. "What will be required to guarantee the sustainability of U.S. agriculture in the 21st century?" American Journal of Alternative Agriculture 7, no. 4 (December 1992): 190–95. http://dx.doi.org/10.1017/s0889189300004793.

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AbstractThe increased effort by Congress to reduce agriculture's adverse consequences on the environment has been focused almost entirely on changing agricultural production practices at the farm level Because the agricultural sector is highly integrated, attempts to change a specific industry within the sector, such as production, input supply, or processing, may have undesirable effects. Programs designed to achieve society's environmental objectives by forcing change in agricultural production practices will lead to increased frustration, new programs and regulations, and further conflict between society and farmers. To guarantee sustainability of U.S. agriculture into the next century, efforts to incorporate new social needs into production agriculture should include changes in the research agendas of public and private institutions, marketing grades and standards, and the institutions that support the agricultural producer.

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Jett, Lewis W. "An Analysis of the Potential for Increased Direct Marketing of Small Fruits and Vegetables in Three West Virginia Counties." Northeastern Journal of Agricultural and Resource Economics 14, no. 2 (October 1985): 211–17. http://dx.doi.org/10.1017/s0899367x00000982.

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Agricultural activities in three West Virginia counties were analyzed to determine their potential for increased direct marketing activities. For each county, the main type of agricultural enterprise was examined and compared with the direct marketing of small fruits and vegetables. The benefits of direct marketing combined with the present form of agriculture in these three West Virginia counties will be presented and discussed.

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Souy, Cheng Mou. "Agricultural activities and the market for agricultural business products." Journal Siplieria Sciences 1, no. 1 (September 24, 2020): 15–19. http://dx.doi.org/10.48173/jss.v1i1.4.

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Basically, there are not many farmers who can sell their own products to the market, both domestic and foreign markets, because these markets are generally too far away for them. Individual farmers cannot contact buyers in these markets because they do not have adequate means of transportation and do not have the necessary knowledge or facilities for various purposes, such as packaging, storage, processing and nothing else related to the marketing. Therefore, a good and efficient trading system for agricultural products is needed in supporting the success / success of the market for agricultural products. So that agriculture is not only viewed in a narrow sense, where the agricultural sector is very large and wide, it is necessary to convey the history of agriculture and its development for the advancement of agriculture and the application of technology in agriculture. Farmers need knowledge in terms of crop management and good management in the context of the welfare of the farmers, where we know that many farmers feel disadvantaged in the sale or marketing of their agricultural products.

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Erlygina, E., and A. Yamanov. "Features of the Marketing System at the Enterprises of the Agro-industrial Complex." Bulletin of Science and Practice 6, no. 5 (May 15, 2020): 244–48. http://dx.doi.org/10.33619/2414-2948/54/30.

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The article discusses the features of the marketing system in the agricultural sector. The features of the marketing system in the agro-industrial complex are closely related to the features of agriculture, the ongoing natural and economic processes, as well as the variety of organizational forms of management. The article deals with the tasks and functions of marketing in agricultural enterprises, reveals the problems and suggests ways to solve them.

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Kızılaslan, Nuray, and Tayfur Ünal. "Tarımsal Pazarlamada Alternatif Pazarlama Ağı Olan Elektronik Ticaretin(E-Ticaret) SWOT Analizi ile Değerlendirilmesi." Turkish Journal of Agriculture - Food Science and Technology 3, no. 7 (June 9, 2015): 537. http://dx.doi.org/10.24925/turjaf.v3i7.537-544.299.

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Compulsory competition occurring in the world trade has led the enterprises to different marketing system. Marketing problems seems to be a problem in Turkey rather than agricultural production problems. In this aspect, marketing alternatives are sought. E-commerce is a system with more opportunities in agricultural marketing. Increasing the applicability of this system in Turkey will eliminate many problems associated with marketing in agriculture. With an active use of E-commerce in agricultural marketing, it provides convenience at marketing products of agro-related industries agencies and producers and all country will have a potential market position. In this study, possibilities offered by e-commerce to the agricultural sector, opportunities, threats, deficiencies and contributions to agricultural sector have been addressed. Without the limitations of place and time via the internet and computers, establishing national and international supply and demand balance of e-commerce seems to play important roles in maintaining an active and alive marketing. Furthermore, it is an important tool in reducing agricultural marketing problems.

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Dabbara, Rekha, M. Chandrakumar, V. Anandhi, and D. Muruganandhi. "Data Driven Marketing Applications for Agriculture Services." International Journal of Current Microbiology and Applied Sciences 9, no. 2 (February 10, 2020): 2914–20. http://dx.doi.org/10.20546/ijcmas.2020.902.331.

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Lendvai, Edina, and Ágnes Ördög. "Analysis of the Hungarian agricultural marketing - by the supply of local products' consumers." Analecta Technica Szegedinensia 12, no. 2 (December 5, 2018): 37–44. http://dx.doi.org/10.14232/analecta.2018.2.37-44.

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The term agricultural marketing is composed of two words-agriculture and marketing. Agriculture, we can think about the soil, the forests, the sea, so it includes all the primary activities of production systems in relation to animal, plant, food production. But, generally, it is used to mean growing and/or raising crops and livestock. The study of agricultural marketing comprises all the operations, and the agencies conducting them, involved in the movement of farm-produced foods, raw materials and their derivatives, such as textiles, from the farms to the final consumers, and the effects of such operations on farmers, middlemen and consumers. In our primer research a questionnaire was made by us. The topic of the questionnaire was the consumption of these local products and the knowledge about the common agricultural marketing. The main group of our research was the graduated people, we think, they have more information and income, so they attitude is positive for these products. We have known, the most of the participants had heard about the agricultural marketing, but the main institute, AMC not yet. The problems with the local products – in the opinion of the participants are: higher price, less choice, no too comfortable shopping.

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Hadi, Febri, and Yusvi Diana. "Penerapan UML Sebagai Alat Perancang Website Dinas Pertanian Kota Payakumbuh." Indonesian Journal of Computer Science 8, no. 1 (April 30, 2019): 11–21. http://dx.doi.org/10.33022/ijcs.v8i1.148.

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The agricultural sector is one of the main income sectors of the Payakumbuh City community. Efforts made by the Payakumbuh City Agriculture Service are to market agricultural products produced by the Payakumbuh community. So far, product marketing and information on agriculture have been delivered directly from the heads of the sub-district, neighborhood, RW and Wali Nagari. This is considered to be less effective and efficient. Through the use of current technology, a website-based information system needs to be built by using Unified Modeling Language (UML) system design tools. With the existence of this website-based information system, it helps the Department of Agriculture to market agricultural products and information related to agriculture to the wider community.

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Menezes, Bettina Guterres, Rosângela Oliveira Soares, Manuel Luiz Tibério, and Paulino Varela Tavares. "ANÁLISE DA FEPRAF - A FEIRA DA PRODUÇÃO DA REFORMA AGRÁRIA DA AGRICULTURA FAMILIAR DE JÚLIO DE CASTILHOS/RS (ANALYSIS OF FEPRAF - THE FAIR OF THE PRODUCTION OF THE AGRARIAN REFORM OF FAMILY AGRICULTURE IN JULIO DE CASTILHOS/RS)." Revista GeoNordeste, no. 2 (October 1, 2019): 119–35. http://dx.doi.org/10.33360/rgn.2318-2695.2019.i2especial.p.119-135.

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RESUMO:O artigo baseia-se em relatar as atividades desenvolvidas no projeto de pesquisa, registrado no DEPEP do IF Farroupilha: “A Feira da Produção da Reforma Agrária da Agricultura Familiar – FEPRARF – de Júlio de Castilhos: uma análise”, ocorrido de maio a agosto de 2016, junto aos agricultores familiares, pertencentes a FEPRAF. Identificar o perfil dos feirantes, os produtos comercializados, o processo de produção, os custos, a logística, os canais de comercialização, a rotulagem dos produtos e o marketing realizado foi o objetivo. Pesquisa bibliográfica e o estudo de caso embasaram a elaboração e aplicação de questionários e entrevistas com os feirantes. O diagnóstico demonstrou a importância da agricultura familiar, da FEPRAF e os benefícios oferecidos para o município. A observação participante, por parte de duas estudantes do curso de Agronegócio, possibilitou reflexões expressivas nos envolvidos.Palavras-chave: Agricultura Familiar. Feira da Agricultura familiar. FEPRAF. ABSTRACT:The article is based on reporting the activities carried out in the research project, registered in DEPEP of IF Farroupilha: "The Fair of the Production of Agrarian Reform of Family Agriculture - FEPRAF - by Júlio de Castilhos: an analysis", occurred from May to August 2016, together with family farmers, belonging to FEPRAF. Identifying the profile of marketers, marketed products, production process, costs, logistics, marketing channels, product labeling and marketing was the objective. Bibliographical research and the case study were based on the elaboration and application of questionnaire and interviews with the fairgrounds. The diagnosis demonstrated the importance of family farming, FEPRAF and the benefits offered to the municipality. The participant observation, by two students of the course of Agribusiness, allowed for significant reflections on those involved.Keywords: Family farming. Family Agriculture Fair. FEPRAF.

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Bhandralia, Ayesha, Resham Arya, S. N. Panda, and Sachin Ahuja. "Polyhouse Agricultural Marketing System Using Big Data Hadoop." International Journal of Advances in Applied Sciences 5, no. 2 (June 1, 2016): 78. http://dx.doi.org/10.11591/ijaas.v5.i2.pp78-84.

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Agriculture is to cultivate and produce crops and livestock products. Agriculture in its associated sectors is unquestionably the largest livelihood provider, in the broad areas of rural India. With the emergence of high tech agriculture farming known as Polyhouse farming came into existence. Polyhouse farming is an alternative new technique which reduces clinging on to natural procedures that are very basic needs of agriculture i.e. rainfall, temperature, humidity and geographical conditions and this result in the most advantageous use of water and land resources. Polyhouse advances to create suitable microclimates, which favour the crop production by simulation of artificial environment using latest computer assisted technology. Yet polyhouse product marketing is an uncovered area which is still neglected and there is a strong need to for an effective marketing intervention or channelization. The liberalized trade environment in general has added another dimension to the poverty of farmers and uncertainty about the future. The paper describes the long established approach of marketing concept of polyhouse agriculture. The relationship between development, marketing and accessibility in polyhouse agriculture is reviewed. We have detected various inadequate parameters, and recognized the need of an effective polyhouse marketing system which may have beneficial impact on farmers.

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Pllana, Mustafa, Iliriana Miftari, Njazi Bytyqi, Sali Aliu, and Jehona Shkodra. "The Kosovo Agriculture Market and the Marketing Concept." International Journal of Sustainable Economies Management 2, no. 4 (October 2013): 33–46. http://dx.doi.org/10.4018/ijsem.2013100103.

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Considering marketing as main contributor to the contemporary development, it has encouraged us to raise discussion regarding the role of the marketing in business decision-making and economic development as a whole. The concept of marketing is becoming a necessity tool for survival and the development of different business enterprises. The main objective of the study was to find out about the level at which Kosovo enterprises understand and apply marketing and how do they distinguish marketing from advertising. Moreover, the study seeks for Kosovo households' opinion on marketing and advertising, if they distinguish it from advertising, and how the advertising influences the household behavior in buying decision making. A sample size of 150 businesses and 150 household, covering the whole Kosovo regions were interviewed and analyzed. The results of the collected data were processed and analyzed using Statistical Program for Social Sciences (SPSS).Out of 46% of the total surveyed businesses considered that adv is same as marketing .About 64% of surveyed households declared that adv is done for the products of low quality, but 62% of businesses consider adv necessity even for products of best quality. Surveyed households, about 63% declared that their bought has been based on previous purchases, 17% on sellers' statement and 20% on adv basis. The share for promotion by some Kosovo agriculture businesses is from 4% to 20% of the profit, increasing the selling from 3% to 10%.

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Vincy, V. "THE PRODUCTION AND MARKETING OF BANANA IN VILAVANCODE TALUK." International Journal of Research -GRANTHAALAYAH 4, no. 10(SE) (October 31, 2016): 37–49. http://dx.doi.org/10.29121/granthaalayah.v4.i10(se).2016.2467.

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India is the largest banana producer in the world and the cultivators face many problems during cultivation. The productivity of banana in India is far from satisfactory. At present the development of agriculture does not merely depend upon increasing the agricultural produce and productivity, but also upon the promotion of a better and well organized marketing by which the agricultural goods are moved from the field of the farmer to the places of ultimate consumers. When one looks into the production aspect of banana cultivation, it seems that the farmers face several financial problems. In the study area majority of the farmers are not able to get cheap loan facilities to finance the expenditure involved in banana cultivation. One of the most ruthlessly exploited segments of Indian community is that of the farmers. As the small farmers are hard pressed for cash to meet postponed consumption needs and to pay off debts, they have to sell their produce soon after the harvest, when the price is low. Banana production is seasonal in nature while its demand is inelastic. This also affects the price fixation. There is a large variation in the quality of banana which makes their grading and standardization somewhat difficult. More than 60 per cent of the population in the selected area of vilavancode taluk of Kanyakumari District depends on agriculture. Hence a lot of marketing activities are going on in this area. This taluk is solely dependent on agriculture. So a survey has been undertaken to study the process of socio demographic profile, production and marketing of banana and problems in cultivation and marketing.

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Романовская, Elena Romanovskaya, Кузнецов, and Andrey Kuznetsov. "THEORETICAL ASPECTS MARKETING STRATEGY DEVELOPMENT AT AGRICULTURAL ENTERPRISES." Vestnik of Kazan State Agrarian University 9, no. 4 (December 25, 2014): 48–50. http://dx.doi.org/10.12737/7753.

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Modern processes of development of market relations in the Russian agribusiness allow to speak about the urgent need to select and implement an effective marketing strategy. The use of an effective marketing tool allows subjects of agriculture to adapt to ever-changing conditions of the external and internal environment. The necessity of develop and improve marketing strategy causes important to study. The author examines the factors, that must be considered when designing and implementing marketing strategy for enterprises. The article focuses on the study of the issue, concerning the definition of “marketing strategy” of agricultural enterprises. On the basis of the study, it is concluded, that marketing strategy combines elements of marketing as a complex. Basing on it, an enterprises realize their effective marketing activities, which are aimed to achieve marketing purposes. The authors systematized the main elements of marketing strategies of agricultural enterprises. According to the authors opinion, the developed marketing strategy will enable to improve the competitiveness of products and increase sales.

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Baladina, Nur, Ratya Anindita, and Budi Setiawan. "PENGUATAN KETAHANAN PANGAN NASIONAL MELALUI STRATEGI PERBAIKAN EFISIENSI PEMASARAN HASIL PERTANIAN." SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis 11, no. 1 (September 4, 2017): 55. http://dx.doi.org/10.20961/sepa.v11i1.14146.

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The success of Indonesia to achieve food self-sufficient, mostly didn’t support with the easiness to access the food. Therefore, it is need to strengthening national food security which concern to the accessibility aspect. One strategy that can be applied is by improving the marketing efficiency of agricultural product. Through this strategy, we will be enable to reduce the marketing margins, increased producer selling price and reduce the purchasing price in the level of consumer. Furthermore, the improving of marketing efficiency will support the availability and accessibility of food in the society. So, this study aims to determine the important of the strengthening efforts for national food security through marketing efficiency improvement strategy of agriculture commodity. NSSE data and Annual Input and Output table from year 2008 was used in this research and analyze by using Computable General Equilibrium (CGE) model. The empirical result shows that the improvement of marketing efficiency by 5-15% generally bring a positive effect to the national food security,based on the several indicators, such as the quantity of domestic output, exports, and imports. Therefore, it needs to arrange an action plan which is reference from the marketing efficiency improvements strategy. The concept of policies that can be set are as follows: (1) improving market information systems through the development of an auction market of agricultural products, (2) improving farmers performance to participate in marketing activities through strengthening farmers institutional, (3) improving transportation facilities, (4) apply of agricultural product hedging mechanism by Sistem Resi Gudang (SRG), (5) price stabilization of agricultural products, especially food crops, and (6) protection toward domestic agriculture production.

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Jensen, Kimberly L. "Industrialization in Agriculture: Discussion." Journal of Agricultural and Applied Economics 27, no. 1 (July 1995): 35–38. http://dx.doi.org/10.1017/s1074070800019568.

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Drabenstott and Davis and Langham both present insightful discussions of the causes and consequences of industrialization in agriculture. Their discussions address industrialization as defined by the Council of Food, Agriculture, and Resource Economics (CFARE). According to CFARE, industrialization includes two components, increased consolidation of farms and increased vertical coordination within the marketing channels for food and fiber. Davis and Langham focus primarily on the causes and consequences of increasing consolidation of farms, while Drabenstott focuses on the causes and consequences of vertical coordination. This definition of industrialization should be expanded to include consolidation of firms that provide inputs and services to agriculture and consolidation of firms that handle and process agricultural products.

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Kommineni, Madhuri, Someswari Perla, and Divya Bharathi Yedla. "A Survey of using Data Mining Techniques for Soil Fertility." International Journal of Engineering & Technology 7, no. 2.7 (March 18, 2018): 917. http://dx.doi.org/10.14419/ijet.v7i2.7.11096.

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Data Mining is a technique which focuses on large data sets to extract information for prediction and discovery of hidden patterns. Data Mining is applicable on various areas like healthcare, insurance, marketing, retail, communication, agriculture. Agriculture is the backbone of country’s economy. It is the important source of livelihood. Agriculture mainly depends on climate, topography, soil, biology. Agricultural Mining is a technology which can bring knowledge to agriculture development. Data Mining in agriculture plays a role in weather forecasting, yield prediction, soil fertility, fertilizers usage, fruit grading, plant disease and weed detection. The current study presents the different data mining techniques and their role in context of soil fertility, nutrient analysis.

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Gonzalo Herranz De, Rafael, and Sebastián Fernandez-Prados Juan. "Intensive agriculture, marketing and social structure: the case of south-eastern Spain." Agricultural Economics (Zemědělská ekonomika) 64, No. 8 (August 30, 2018): 367–77. http://dx.doi.org/10.17221/318/2016-agricecon.

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The main purpose of this study was to analyse the opinions of farmers in the province of Almería concerning the state of the fruit and vegetable sector, to learn about the main considerations in their decision-making processes when marketing their products and their assessment of the image of companies and cooperatives and to analyse the social structure of this collective. To that end, the analysis was conducted on three levels: a descriptive analysis on two levels – a quantitative analysis of the socio-demographic, socio-economic and marketing characteristics of farmers in the province of Almería and a qualitative analysis based on the opinions of farmers and a group of experts in the sector; and an explanatory analysis, based on a binary logistic regression model, to show how decision-making occurs in the marketing dialectic, whether it either be at the source (auction) or the end-point (cooperative). The conclusion is that the marketing variables that are most tied to context – such as price, timeframe or certification – better explain the decision-making process of farmers in the province of Almería when marketing their products, both for cooperative members and for those who sell their products in alhóndigas (traditional auction houses).

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Yuk-shing, Cheng, and Tsang Shu-ki. "The Changing Grain Marketing System in China." China Quarterly 140 (December 1994): 1080–104. http://dx.doi.org/10.1017/s0305741000052917.

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Once again, the “grain problem” has emerged as a key concern for the Chinese leadership. In his report to the second annual meeting of the Eighth People's Congress in March 1994, Premier Li Peng urged authorities at different levels to place top priority on agricultural development. A Central Work Conference on Rural Development was held immediately after the close of the People's Congress. It is particularly notable that this was the second Conference since October 1993, and the National Work Conference on Agriculture and National Work Conference on “Vegetable Basket,” Grain and Edible Oil had already been held in January 1994.

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Panwar, Rahul, and Sanica Abbott. "Status and challenges of agriculture marketing in India." Indian Journal of Economics and Development 10, no. 1a (2014): 114. http://dx.doi.org/10.5958/j.2322-0430.10.1a.031.

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Dong, Huan, Benjamin Campbell, and Adam N. Rabinowitz. "Factors impacting producer marketing through community supported agriculture." PLOS ONE 14, no. 7 (July 9, 2019): e0219498. http://dx.doi.org/10.1371/journal.pone.0219498.

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Svoboda, Emil. "Restructuring the agriculture and alimentary sectors including marketing." International Advances in Economic Research 5, no. 1 (February 1999): 150. http://dx.doi.org/10.1007/bf02295048.

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Karyati, Ni Ketut, Wayan Windia, Budi Susrusa, and Gede Setiawan Adiputra. "independence level of farmers in Subak Abian Tri Guna Karya on processing and marketing agricultural products." International journal of life sciences 4, no. 3 (November 21, 2020): 16–30. http://dx.doi.org/10.29332/ijls.v4n3.472.

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Poverty in Indonesia is a very complex and multidimensional problem relating to political, economic, social, and cultural aspects. Most of the families who depend on agricultural products are poor. Even though the role of agriculture in the country's economic development is still very important. Approximately 60% of the population still working in agriculture or still depending on agricultural products for their living. This study aimed to analyze the level of independence of farmers in marketing and processing agricultural products. The research method used includes qualitative and quantitative data types, data sources were primary and secondary data. The population observed was 77 people. The data analysis technique used descriptive analysis and statistical analysis with PLS (Partial Least Square) method. Based on the results of the analysis and discussion, it can be concluded that farmers of Subak Abian Tri Guna Karya, Kintamani District, Bangli Regency have a good independence level in terms of economy, intellectual, and emotional in processing and marketing their agricultural products.

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Et. al., Mehtab Alam,. "BLOCKCHAIN FOR INDIAN AGRICULTURE: A REVOLUTION." INFORMATION TECHNOLOGY IN INDUSTRY 9, no. 2 (March 26, 2021): 513–18. http://dx.doi.org/10.17762/itii.v9i2.378.

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The most challenging problem before the world is providing enough food for the gigantic leap in population. There are numerous reasons for the shortage of food and technological innovations in agriculture are required to overcome the shortages in food supply. Sustainable Development goals (SDGs) provides the futuristic vision and ICT along with other latest technologies will help achieve these development goals at a brisk speed. Recent technological developments as use of mobile-broadband access devices, Internet of Things (IoT), Specialized Robots, Drones, big data analytics and Artificial Intelligence has given farmers tools and technologies to scale agricultural production and marketing of their agricultural products. In this paper, we will discuss how Smart Agriculture is changing the face of agriculture in Budaun, a small city in Uttar Pradesh. Smart agriculture coupled with block chain technology is being used to achieve sustainability in agriculture growth. The production/yield has risen by over 20% and the profits have increased by over 30% with the new technology.

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Medvedev, Zhores. "Soviet agriculture." Business Horizons 32, no. 6 (November 1989): 106–7. http://dx.doi.org/10.1016/0007-6813(89)90047-5.

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Harust, Yu, V. Melnyk, Maksym Palienko, and Lesya Prasol. "Economic Security of the Country: Marketing, Institutional and Political Determinants." Marketing and Management of Innovations, no. 4 (2019): 373–82. http://dx.doi.org/10.21272/mmi.2019.4-29.

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The aim of the paper was analysing of the main indicators which influence on the country’s economic security. The authors allocated the main approaches to define economic security. Traditionally the economic security was analysed as a range of economic parameters which are not considering the institutional and marketing parameters. The authors highlighted, the different types of combinations of marketing, political and institutional indicators could influence on the level of the country’s security level with different power. On this basis, the key factors which influenced on the level of the economic security were identified. All indicators were combined in three groups: marketing, political and institutional. To the political indicators, the parameters as follows were included: violence/terrorism; voice and accountability rating; rule of law; control of corruption. The marketing group of indicators contained the parameter – the country’s brand. The institutional group involved: adjusted net national income per capita; agricultural raw materials exports; agriculture, value-added; external balance on goods and services; food exports; food imports; foreign direct investment, net inflows; GDP growth; wage and salaried workers, total; GDP per capita growth; industry, value-added; total natural resources rents; trade. Thus, in the paper, the authors checked the hypothesis as follows: the existence of the statistically significant relationship between marketing, political and institutional parameters and level of economic security. The informational basis for analyses was dataset from the: World Government Indicators, Future Brand, World Data Bank. For checking hypothesis, the 2SLS method was chosen. The analysed period 2002-2018 years. The empirical findings proved that political stability had a negative statistically significant impact at level 1% on agriculture value-added, agricultural raw materials exports, food imports. Besides, the rule of law had a negative significant impact on the indicators: agricultural raw materials exports, value-added, and agriculture value-added. The finding proved that political and institutional imbalance restricts the recovering of the country’s economic security. In this case, the government should consider not only economic parameters but also marketing and institutional during developing the mechanism to increase the level of the country’s economic security. Keywords: economic security, corruption, stability, government, brand.

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Nichols, John P. "Marketing by Design." Journal of Agricultural and Applied Economics 46, no. 3 (August 2014): 341–46. http://dx.doi.org/10.1017/s1074070800030091.

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The Southern Agricultural Economics Association has made great contributions to our profession. In doing so, it has provided a platform for its members to conduct research, teaching, and Extension education that contributed significantly to the economic growth and success of Southern agriculture and rural communities. I am humbled by the honor received through this Lifetime Achievement Award and want to thank the association and the many colleagues across the profession and in my department at Texas A&M University for their partnership and support over the years. I also want to thankmy wife and family for the contributions they have made to my professional career. Their interest and understanding helped me see through some of the difficult choices and times; and they were there for the celebrations as well. In this article, I have chosen a theme that, to me, has defined much of my professional career. We all have stories or life narratives. This is one of mine.How can farmers engage in, or influence, downstream marketing activities in a way that increases returns for what would otherwise be a simple sale of a commodity at the market price? The idea of design in the context of marketing decisions of farmers evolved in my mind as the result of early experience on the farm and exposure in college to ideas that have influenced my career ever since.

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Heiman, Amir, and Lutz Hildebrandt. "Marketing as a Risk Management Mechanism with Applications in Agriculture, Resources, and Food Management." Annual Review of Resource Economics 10, no. 1 (October 5, 2018): 253–77. http://dx.doi.org/10.1146/annurev-resource-100517-023047.

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Marketing tools, in addition to their role in persuasion and serving as a bridge between production and consumers, reduce prepurchase risks. This role has received less attention in the literature. This review highlights marketing's role in reducing consumers’ purchasing risk. We present our approach, backed up with extensive literature review, beginning with a description of advertising, branding, and pricing that may serve as a signal of a product's quality. We then describe and analyze the role of product demonstrations, free product samples, and money-back guarantees (MBGs), which enable consumers to acquire direct experience before a final decision is made, in reducing risks. We briefly discuss product warranties and their relationship to MBGs. We demonstrate how marketing tools can help reduce the risk associated with the consumption of food products that contain genetically modified organisms, as well as help in marketing of agricultural products that vary in their levels of risk to buyers.

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PATHANIA, Rajni. "Estimating Effects of Agricultural Inputs on Growth of Agricultural Production: A comparative study of India and Pakistan." Journal of Global Economy 12, no. 2 (June 25, 2016): 83–92. http://dx.doi.org/10.1956/jge.v12i2.426.

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Abstract: The present study compares the relationship between agricultural inputs and agricultural production growth in India and Pakistan during the period 1991-92 to 2013-14. In this study we used five variables fertilizer usage, electricity consumption in agricultural sector, irrigation, Public Investment in agricultural sector and agriculture production.Â The econometric results suggest that fertilizer usages, electricity consumption and public investment have significant on agricultural production in India as well as in Pakistan. Only one independent variable irrigation has insignificant but positive impact on agricultural production in both economies.Â The distinctive implication for Indian and Pakistan policymakers is that there is need to increase public investment in agriculture sector it may be in area of agriculture research, rural infrastructure, storage and marketing facilities. More public investment should be encouraged in agricultural backward regions of both nations.Keywords: Agricultural inputs, Agricultural Production, Public investment, fertilizer usages, Electricity consumptionJEL classification: Q1, Q12, Q15, Q120, Q110Â

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Kulkarni, Virupaxayya. "Emerging Role of Management Education for Growing and Developing Agri-business In Indian Scenario: A Review." Journal of International Business, Economics and Entrepreneurship 4, no. 1 (June 30, 2019): 42. http://dx.doi.org/10.24191/jibe.v4i1.14415.

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In India, agriculture is considered as the backbone of its economy. It has been around since ancient times when other sectors were not even in existence yet. Today agriculture has achieved commercial importance and one of the powerful sectors contributing to nations’ GDP. The population of our country is increasing day by day and the size of land remains same. So, with increasing productivity, another important concept is “MANAGEMENT”. Agribusiness Management Education is a discipline that blends economic, agriculture, business (commerce) and management principles. In agriculture education, management field is gaining popularity day by day. Since the last few decades, agriculture has achieved satisfactory growth but due to some factors, the agricultural growth is relatively stagnated. So, upgradation is needed, right from pre harvesting until it reaches at the consumer level. Farmers are key performers in farming but are not able to get good returns to his produce due to many middlemen in the marketing channel. Due to a growing population, it creates a disparity between market demand and supply. So, proper management practices are required including reducing raw material wastage at farm and processing level and effective marketing strategies are also needed. Hence, an attempt is made in this paper to study the role of management education in agri-business sector and how it will help in developing managerial skills and to develop management workforce to cater for the Indian agricultural industry which serves as a good option for potential employment in corporate sector.

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Gou, Feng Yi, Bo Ran Li, and San Xing Cao. "Research and Development of IOT-Convergent Social Media Application towards Experiential Agriculture." Applied Mechanics and Materials 427-429 (September 2013): 2842–45. http://dx.doi.org/10.4028/www.scientific.net/amm.427-429.2842.

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When IOT of agriculture combined with the social media, by drawing support of social media, agricultural IOT could be promote from industrial application tosocial applications level, make full use of social media platforms for the information of agricultural crops and products got from Internet of Things, and spread the information to get the user's attention, thus a favorable mechanism for social media marketing would be built.

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Zilberman, David, and Justus Wesseler. "The impacts and acceptance of agricultural biotechnology: an introduction to the special issue." Environment and Development Economics 19, no. 6 (November 10, 2014): 669–75. http://dx.doi.org/10.1017/s1355770x1400062x.

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AbstractAttitudes towards and acceptance of agricultural biotechnology, which involves inserting genes that carry new traits into existing varieties, has been subject to much debate. This special issue aims to address several gaps in the literature on genetically modified (GM) technology in agriculture. Some of the papers in the issue address the economic and health aspects of genetic modification in agriculture while others examine consumers’ attitudes towards GM products, and the marketing and labeling of GM products.

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Liu, Quanhong, Yufan Li, and Xiang Gao. "The Construction of Exclusive Agricultural E-Commerce Platform of Hubei Province Focuses on the Development of “Agriculture, Rural and Farmers”." E3S Web of Conferences 292 (2021): 03054. http://dx.doi.org/10.1051/e3sconf/202129203054.

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The production and marketing of agricultural products has always been bothering the government for a long time, and “” building an exclusive agricultural e-commerce platform in Hubei may be a good way to solve the unsalable problem of agricultural products and promote the sustainable development of “agriculture, rural and farmers”. Thus, this paper discusses the necessity and advantages of building an exclusive agricultural e-commerce platform in Hubei Province, we found that the agriculture-related e-commerce has problems in the aspects of logistics, brand establishment and customer loyalty. Accordingly, this paper puts forward some countermeasures for the functional settings and operation strategies of the exclusive agricultural e-commerce platform in Hubei Province.

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SHELDON, IAN M. "THE COMPETITIVENESS OF AGRICULTURAL PRODUCT AND INPUT MARKETS: A REVIEW AND SYNTHESIS OF RECENT RESEARCH." Journal of Agricultural and Applied Economics 49, no. 1 (December 29, 2016): 1–44. http://dx.doi.org/10.1017/aae.2016.29.

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AbstractThis article reviews literature on competitiveness of agricultural product and input markets. Although researchers in the United States and Europe emphasize different stages of the agricultural and food marketing system, their focus is similar: extent of buyer power, although both have largely ignored the sector supplying inputs to agriculture. The key conclusion is that there is little robust empirical evidence for food processing firms exerting buyer power, and there are limited data concerning vertical contracts between food processing and agriculture, but there is a small body of evidence concerning food retailer behavior and vertical coordination between food retailing and processing.

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C, Sagunthala, and Sukesh R. "Information technology and knowledge management to improve theindian agribusinesssupply chain." Journal of Management and Science 6, no. 3 (December 31, 2016): 295–300. http://dx.doi.org/10.26524/jms.2016.29.

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Indian agriculture is a complex enterprise involving millions of small and marginal farmers. Agriculture in India is the most important sector for food security and socio-economic development. Agriculture accounted for about 18 per cent of the GDP and employed about 50% of the country’s population. As agriculture has become more complex, farmers’ access to reliable, timely, and relevant information has become increasingly important. Farmers require access to more varied, multisource and context-specific information, related not only to best practices and technologies for crop production and weather, but also to information about post-harvest aspects, including processing, marketing, storage, and handling. An effective agricultural knowledge management system with effective Information Technologycan trigger continuous innovations in overall development of agriculture. Information Technology can revolutionize Indian farming sector and can benefit all farmers, including small land holders, marginalized and poor farmers.This article attempts to express the current status ofthe infrastructure with respect to the use of information technology in agriculture and study the importance of knowledge management and information technology in agricultural infrastructure on agriculturesupply chain.

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Kundieieva, G., and O. Kulish. "Marketing strategy for development grain complex agriculture of Ukraine." Scientific Works of National University of Food Technologies 23, no. 4 (August 2017): 81–88. http://dx.doi.org/10.24263/2225-2924-2017-23-4-12.

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Renkoski, Matthew A. "Marketing Strategies of Biotechnology Firms: Implications for U.S. Agriculture." Journal of Agricultural and Applied Economics 29, no. 1 (July 1997): 123–28. http://dx.doi.org/10.1017/s1074070800029175.

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AbstractDuPont Quality Grains is focused on improving grain quality for end users, rather than on farm production traits. A major DuPont program is high oil corn. Feed corn has a huge market, and, because it requires no intermediate processing, any enhanced value is measurable by end users. Standard commodity markets do not function for capturing the value of enhanced grains, and so DuPont works with end users, elevators, farmers, and seed companies to create market channels. As biotechnology commercializes more value-enhancing traits targeted to specific agricultural customers, vertical value chains will become shorter and more coordinated while standard commodity markets will diminish.

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Henderson, T. G. "RECENT DEVELOPMENTS IN CO-OPERATIVE MARKETING IN SCOTTISH AGRICULTURE." Journal of proceedings of the Agricultural Economics Society 1, no. 2 (November 6, 2008): 19–32. http://dx.doi.org/10.1111/j.1477-9552.1928.tb02472.x.

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McLeay, Fraser, Sandra Martin, and Tony Zwart. "Farm business marketing behavior and strategic groups in agriculture." Agribusiness 12, no. 4 (July 1996): 339–51. http://dx.doi.org/10.1002/(sici)1520-6297(199607/08)12:4<339::aid-agr4>3.0.co;2-#.

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Nugroho, Agus Dwi, Lestari Rahayu Waluyati, and Jamhari Jamhari. "Upaya Memikat Generasi Muda Bekerja Pada Sektor Pertanian di Daerah Istimewa Yogyakarta." JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik Universitas Medan Area 6, no. 1 (May 27, 2018): 76. http://dx.doi.org/10.31289/jppuma.v6i1.1252.

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<p><em>The purposes of this study was to identify the condition of agricultural labor; know the causes, impacts and strategies to reduce the shift of the youth labor from agricultural to non-agricultural sector. This research was conducted in Bantul, Gunungkidul, Kulon Progo and Sleman regency in 2015. The results showed that the number of households and agricultural enterprises in DIY decrease. The participation of youth in agricultural sector had been decline and the age of agricultural labor DIY was dominated by the farmers over 60 years. Factors which push the shift of the youth from agricultural to non-agricultural was the bigger income on non-agricultural sector, negative image of agriculture, increase of education, narrow land ownership and ease of rural accessibility. While the factors of pull the youth was financial, parental inheritance and government incentives. The impacts of this condition was decrease of the effectiveness and efficiency of agriculture; the scarcity of agricultural labor and increase of the wage. To overcome this, it is necessary to increase the role of youth in the farmers' institutions; introduction of agriculture through early childhood education; improve the quality of agricultural actors; develope integrated agriculture; strengthen cooperative farming; agricultural insurance and marketing guarantees.</em></p>

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Писаренко, В. В., and Я. Ю. Лях. "СУТНІСТЬ МАРКЕТИНГОВИХ РИЗИКІВ СІЛЬСЬКОГОСПОДАРСЬКИХ ПІДПРИЄМСТВ." Вісник Полтавської державної аграрної академії, no. 4 (December 25, 2014): 65–70. http://dx.doi.org/10.31210/visnyk2014.04.12.

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Визначено та розглянуто сутність маркетинговихризиків сільськогосподарських підприємств. Дослід-жено джерела маркетингових ризиків сільськогоспо-дарських підприємств, зокрема вітчизняних сільгосп-виробників у сучасних умовах. Запропонована класи-фікація маркетингових ризиків сільськогосподарськихпідприємств, яка є необхідною для ідентифікації тааналізу маркетингових ризиків у процесі їх управлін-ня, зокрема адекватного прийняття ризиків підпри-ємством, мінімізації впливу їх негативних наслідківна господарську діяльність та найповнішого охоп-лення можливих сфер їх виникнення. The article presents defining and consideration of the essence agriculture enterprises’ marketing risks. There are have studied sources of marketing risks agriculture enterprises in the Ukrainian contemporary environment. Authors have proposed the classification of marketing risks agriculture enterprises. It is useful for edification and analyst of marketing risks during their management, in edition it is useful for adequate accepting risks by an enterprise, minimizing their negative implications, wide overegging areas of their arising.

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Barry, Peter J. "Industrialization of U.S. Agriculture: Policy, Research, and Education Needs." Agricultural and Resource Economics Review 24, no. 1 (April 1995): 128–35. http://dx.doi.org/10.1017/s1068280500003683.

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The industrialization of agriculture refers to the continued consolidation of farms and to the growing use of production and marketing contracts and vertical integration among input suppliers, lenders, agricultural producers, processors, and distributors of food and fiber products, domestically and globally. Industrialization is strongly affecting the structure and performance of farms and agribusiness firms; the distribution of risk, returns, and the ownership and control of resources in the food and fiber system; locations of production; competitiveness in international markets; the effectiveness of agricultural policy; business activity, income, family welfare and employment in rural communities; and environmental quality and control. Research is urgently needed to measure these effects, understand the complex underlying factors, and evaluate policy alternatives that influence and are influenced by the industrialization of agriculture.

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Journal articles on the topic 'Agriculture Marketing'

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