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Journal articles on the topic 'Agromarketing'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Dedajanov, Baxtiyor Nabijanovich, and Avazbek Xalimjon o'g'li Eraliyev. "PROBLEMS OF AGROMARKETING AND ITS DEVELOPMENT." EURASIAN JOURNAL OF ACADEMIC RESEARCH 1, no. 2 (2021): 332–40. https://doi.org/10.5281/zenodo.4766343.

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<em>The article describes the measures and indicators implemented today in the country's agriculture. The role, essence, purpose, function and factors of agromarketing development in the development of agriculture are also indicated. The problems that are waiting to be solved in the development of agromarketing were highlighted.</em>

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2

Самаева, Е. В., Э. В. Эрдниева, Б. Э. Эвиева, Д. Б. Эрендженова, and А. Д. Самаева. "Agromarketing: theory and practice." Экономика и предпринимательство, no. 8(145) (January 19, 2023): 1178–82. http://dx.doi.org/10.34925/eip.2022.145.8.244.

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Статья посвящена проблемам повышения устойчивости предприятий аграрного сектора экономики России. В настоящее время для российских регионов актуальна проблема обеспечения устойчивого развития хозяйственных систем, еще более актуализированное в условиях вызовов и рисков COVID-19, а также санкционной политики западных стран, является одной из ключевых задач совершенствования современного управления экономикой. Даётся обоснование особенности развития агромаркетинговых систем, особенности применения методов маркетинга на рынке сельскохозяйственной продукции. Авторами сформулированы основные предло

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3

Khodjaeva, Shodiyabonu. "QISHLOQ XO‘JALIGIDA AGROMARKETING TIZIMINING AHAMIYATI VA UNING FUNKSIYALARI." Ижтимоий-гуманитар фанларнинг долзарб муаммолари / Актуальные проблемы социально-гуманитарных наук / Actual Problems of Humanities and Social Sciences. 3, S/4 (2023): 246–50. http://dx.doi.org/10.47390/sp1342v3si4y2023n30.

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Qishloq xo‘jaligida har bir ishlab chiqaruvchining asosiy maqsadi ishlab chiqarish xususiyatlarini to‘g‘ri baholash va yakuniy natijaning samaradorligiga erishishdir. Va bu, o‘z navbatida, qishloq xo‘jaligi mahsulotlarini sotish va sotish sohasida samaradorlikka erishishga xizmat qiladigan agromarketing tizimining xususiyatlarini shakllantirish va hisobga olishni talab qiladi. Ushbu maqolada bugungi kunda qishloq xo‘jaligida muhum ahamiyatni kasb etayotgan Agromarketing tizimining ahamiyati, maqsad va vazifalari, funksiyalari, afzallik taraflari yoritib berildi.

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Khomiuk, Nataliya, та Mykola Karlin. "АГРОМАРКЕТИНГ ЯК ІНСТРУМЕНТ ЗАБЕЗПЕЧЕННЯ СТАЛОГО РОЗВИТКУ СІЛЬСЬКИХ ГРОМАД". Economical 1, № 25 (2022): 39–47. http://dx.doi.org/10.31474/1680-0044-2022-1(25)-39-47.

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Purpose. Substantiation of the importance of agromarketing as a tool for ensuring sustainable development of rural communities in order to increase the level of competitiveness of agricultural producers, improve the quality of life of rural population and achieve environmental safety in rural areas. Methodology. The analysis of theoretical foundations and practical use of agromarketing in the activities of agricultural producers is based on methods such as monographic, economic-statistical, graphic, systematization, systemstructural, scientific generalization. Results. It is proved that the va

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5

Kulik, Boris, and Alexander Fridman. "Mathematics for logical computer-aided analysis of decisions in agromarketing." E3S Web of Conferences 222 (2020): 01005. http://dx.doi.org/10.1051/e3sconf/202022201005.

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Collecting data on possible solutions and comparing them should be an integral part of any research in agromarketing. Publications on this topic offer a number of quantitative methods for carrying out such an analysis, but their reliability depends significantly on the accuracy of the initial data, which is usually low. This article describes a logical framework for detecting uncertainties, inconsistencies, and contradictions in the information regarding possible decisions with using our previously developed n-tuple algebra. In our opinion, this allows to computerize an important part of plann

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6

Abbasov, Fuad Zakir. "Agromarketing system-aim and assessment of efficiency." Interactive science, no. 4 (June 20, 2016): 108–10. http://dx.doi.org/10.21661/r-80119.

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7

Erlygina, E., and A. Vasilyeva. "Features of Marketing in the Agro-Industrial Complex." Bulletin of Science and Practice 6, no. 12 (2020): 286–91. http://dx.doi.org/10.33619/2414-2948/61/31.

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The article discusses the features of marketing in the agro-industrial complex. The analysis of the dynamics of agricultural production is carried out. The process of marketing activity management is presented. The main problems of agromarketing are considered and ways to solve them are presented.

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8

Desai, B. M., and N. V. Namboodiri. "Comparative Performance of Farmers' Service Societies and Primary Agricultural Cooperative Credit Societies." Vikalpa: The Journal for Decision Makers 16, no. 4 (1991): 23–30. http://dx.doi.org/10.1177/0256090919910403.

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Have the Farmers' Service Societies (FSS) performed better than the Primary Agricultural Cooperative Credit Societies (PACS)? B.M. Desai and N.V. Namboodiri's paper focuses on this question. They compare the performance of FSS and PACS on seven criteria and conclude that FSS have performed better than PACS though neither has been successful in undertaking agromarketing and processing functions.

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9

Lagodienko, V. V., N. Y. Basyurkina, and N. V. Turlenko. "Mechanisms of Formation and Functioning of Regional Agromarketing Systems." Business Inform 8, no. 511 (2020): 260–65. http://dx.doi.org/10.32983/2222-4459-2020-8-260-265.

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10

Alpatova, Ekaterina, Irina Zenkina, Oksana Fedosova, Olesya Lykova, and Tatyana Krivetskaya. "Strategy for the development of agricultural enterprises." E3S Web of Conferences 285 (2021): 01018. http://dx.doi.org/10.1051/e3sconf/202128501018.

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The article is a development of a variation of the methodology for developing a strategy for the development of an enterprise in the field of agribusiness. The strategic development line for an agribusiness enterprise is based on a detailed analysis of the external environment and a comparison of the strengths and weaknesses of the potential of the internal environment, but the emphasis in the development strategy, unified for all agribusiness enterprises in Russia, should be uniform, as the results of this work show. Many agribusiness enterprises are not able to use a development strategy, du

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11

Koshchavka, Vadim N. "THEORETICAL BASIS OF AGROMARKETING: ESSENCE AND SPECIFICITY IN MODERN CONDITIONS." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 12/15, no. 153 (2024): 245–51. https://doi.org/10.36871/ek.up.p.r.2024.12.15.029.

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The article considers approaches to defining the essence and content of agricultural marketing, identifies key characteristics and specific features of agricultural marketing in modern conditions, shows the directions of adaptation of agricultural enterprises to dynamic changes in the marketing environment.

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12

Dulatbekova, Zh A., A. Ye .Yessenbayeva, and A. S. Omarova. "THE IMPORTANCE OF AGROMARKETING IN THE SYSTEM OF AGRICULTURAL PRODUCTION INFRASTRUCTURE." SERIES OF SOCIAL AND HUMAN SCIENCES 1, no. 323 (2019): 190–95. http://dx.doi.org/10.32014/2019.2224-5294.29.

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13

Khartylova, D. B., S. V. Namysov, E. B. Chudaeva, B. V. Pashkaeva, E. G. O. Naranov, and N. N. Shalhakova. "AGROMARKETING AS A TOOL FOR PROMOTING AGRICULTURE IN THE REPUBLIC OF KALMYKIA." Вестник Алтайской академии экономики и права 1, no. 12 2024 (2024): 148–55. https://doi.org/10.17513/vaael.3879.

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14

Sirojiddinov, Kamoliddin. "DEVELOPING THE FOOD ORIENTATION OF AGRICULTURAL PRODUCTION AND THE NEED TO DEVELOP AGROMARKETING." Theoretical & Applied Science 79, no. 11 (2019): 268–72. http://dx.doi.org/10.15863/tas.2019.11.79.57.

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15

Минеева, Л. Н., А. И. Пшенцова, Л. А. Волощук, Е. В. Черненко, and М. В. Ерюшев. "Agromarketing at agricultural enterprises: promising forms of innovative development of the agro-industrial complex." Экономика и предпринимательство, no. 1(138) (April 15, 2022): 733–40. http://dx.doi.org/10.34925/eip.2022.138.1.146.

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В статье исследованы особенности применения маркетинга сельскохозяйственными предприятиями. Выявлено, что отличительными характеристиками агромаркетинга являются: зависимость объемов производства сельскохозяйственной продукции от природно-климатических условий, значимость товара для потребителей в аспекте продовольственной безопасности, сезонность сельскохозяйственного производства. Предложен механизм функционирования агромаркетинга учитывающий специфику производства, продвижения и реализацию сельскохозяйственной продукции. Выявлен эффективный инструмент сельскохозяйственного маркетинга - инте

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16

HALYNSKA, A., and O. KYRYCHOK. "Management of the complex of marketing measures for Ukranian Enterprises of Agriculture." Actual problems of innovative economy, no. 2 (2019): 69–74. http://dx.doi.org/10.36887/2524-0455-2019-2-11.

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The article is devoted to the formation of managerial decisions to ensure the formation of a marketing complex by the companies of the AIC of Ukraine. The purpose of this article is to identify the peculiarities of forming a complex of marketing by Ukrainian com-panies in the agroindustrial complex. The authors describe the results of qualitative research, during which the main directions for further use in the enterprises of the agroindustrial complex of Ukraine were defined: the creation of brands, the establishment of relations with customers, the use of social networks and promotion of sal

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17

Kozlova, N. V., and A. M. Petimko. "AGROMARKETING AS AN INSTRUMENT FOR INCREASING ECONOMIC STABILITY OF ENTERPRISES OF THE AGRICULTURE OF RUSSIA." ECONOMIC VECTOR 3, no. 97 (2020): 80–86. http://dx.doi.org/10.36807/2411-7269-2020-1-20-80-86.

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18

Usmiati, Laila Refiana Said, Ahmad Rifani, Nuril Huda, and Ricky Fitriansyah. "Technology and Innovation Transformation Toward Food Security Resilience: A Systematic Literature Review of Global Agricultural Strategies in the Digital Era." Journal of Scientific Insights 2, no. 3 (2025): 270–80. https://doi.org/10.69930/jsi.v2i3.374.

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Technological transformation and innovation are strategically important in increasing food security, particularly through integrating digital marketing approaches in the global agribusiness system. As the digital era develops, agricultural marketing strategies focus on product distribution and include value creation, information technology adaptation, and digital consumer engagement. This study aims to systematically review the global literature on technology-based agricultural strategies that support food security. This article uses the Systematic Literature Review (SLR) approach to identify

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19

Malygina, Valentina Dmitrievna, and Natalia Alexandrovna Kirillova. "STRATEGIC VECTORS OF AGROMARKETING DEVELOPMENT IN THE MARKET OF FOOD RAW MATERIALS AND FOOD PRODUCTS IN THE CONTEXT OF IMPORT SUBSTITUTION." Первый экономический журнал, no. 11 (2022): 63–69. http://dx.doi.org/10.58551/20728115_2022_11_63.

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20

Shichiyakh, Rustem A., Irina N. Sycheva, Inna N. Chernykh, and Ekaterina S. Lebedeva. "MARKETING STRATEGY DEVELOPMENT FOR ANIMAL HUSBANDRY." Siberian Journal of Life Sciences and Agriculture 13, no. 5 (2021): 167–90. http://dx.doi.org/10.12731/2658-6649-2021-13-5-167-190.

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Purpose. In the article, it is a marketing strategy for the sustainable development of agricultural enterprises at the regional level that has been developed based on the strategic analysis of animal husbandry. Materials and methods. The analytical part covers the development of animal husbandry in Russia and abroad as well as the assessment of the state support of the industry at the regional level. Segmentation of the market of the maral breeding complex products was carried out. It should be noted that this paper is the first to have covered the segmentation of the maral breeding comp

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21

Andryeyeva, N. M., and D. V. Zinkovska. "ANALYTICAL TOOLS OF ASSESSMENT OF THE MARKETING POLICY IN RISKMANAGEMENT SPHERE AT AGROINDUSTRIAL ENTERPRISES OF UKRAINE." Economic innovations 19, no. 1(63) (2017): 10–17. http://dx.doi.org/10.31520/ei.2017.19.1(63).10-17.

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The article defined the importance of agroindustrial sphere for the Ukrainian economy in general. The main features of marketing in this area, namely seasonal functioning of agribusiness enterprises; dependence of production on natural conditions; The factor that the products of agroindustrial sphere produce the first necessity products; domination of relations of type B2B; high competition level because of the low differentiation lever of goods; a small number of specialists engaged in agromarketing; uneven marketing introduction in various branches of agroindustrial complex; higher level of

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22

Ustik, Tetiana, Ruslan Skupskyi, and Yurii Biloshapka. "Formation of marketing competitive strategies of the enterprise and their peculiarities in agribusiness." Actual problems of innovative economy and law 2025, no. 1 (2025): 40–45. https://doi.org/10.36887/2524-0455-2025-1-10.

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One of the most effective tools for increasing the productivity of agri-food production at both the regional and national levels is the introduction of a system of strategic management of marketing activities, the basis of which is the availability of a properly formed and selected marketing strategy that takes into account the strengths and weaknesses of the enterprise, defines long-term and tactical goals for the future, and will contribute to the stabilization of production processes and sustainable development of the agrarian sector of the economy. The purpose of this study is to generaliz

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23

Berdimurodova, Mohlaroy Shavkatjon qizi, and Muqaddas Mavrulbek qizi Davronova. "O'ZBEKISTON SHAROITIDA EKSPORTBOP SABZAVOT(PIYOZ) YETISHTIRISH." Role of agriculture and medicine in science Volume 2, Issue 2 (2025): 6–9. https://doi.org/10.5281/zenodo.15150113.

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<strong>O‘ZBEKISTON  SHAROITIDA  EKSPORTBOP SABZAVOT(PIYOZ) YETISHTIRISH </strong> <strong>Berdimurodova Mohlaroy Shavkatjon qizi</strong> “Meva-sabzavotchilik va uzumchilik” yo‘nalishi 24-50 guruh talabasi mohlaroyberdimurodova8@gmail.com<u> </u> <strong>Davronova Muqaddas Mavrulbek qizi</strong> “Meva-sabzavotchilik va uzumchilik” yo‘nalishi 24-52 guruh talabasi davronovamuqaddas778@gmail.com

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24

Krylova, Ludmila. "Business modeling of agromarketing in the context of ecosystem development." CITISE 31, no. 1 (2022). http://dx.doi.org/10.15350/2409-7616.2022.1.01.

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РЫЗВАНОВ, Р. А., Е. И. ПШЕНЦОВА, Е. О. ВОРОНОВА, Е. А. АНТОНОВА та А. И. ПШЕНЦОВА. "СОВЕРШЕНСТВОВАНИЕ СБЫТОВОЙ ДЕЯТЕЛЬНОСТИ ПЕРЕРАБАТЫВАЮЩИХ ПРЕДПРИЯТИЙ В СОВРЕМЕННЫХ УСЛОВИЯХ". Экономика и предпринимательство, № 1(174) (14 березня 2025). https://doi.org/10.34925/eip.2024.174.1.128.

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В современных условиях хозяйствования каждое предприятие сферы АПК должно постоянно совершенствовать свою систему маркетинга, что позволит предприятию быть финансово устойчивым. В представленной статье рассмотрены характерные особенности агромаркетинга, которые непременно нужно учитывать всем сельхозтоваропроизводителям при разработке маркетинговой стратегии предприятия. In modern business conditions, each enterprise in the agricultural sector must constantly improve its marketing system, which will allow the enterprise to be financially stable. The presented article discusses the characterist

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Krylova, Ludmila. "Trends and factors of the formation of agromarketing systems in modern conditions." CITISE 30, no. 4 (2021). http://dx.doi.org/10.15350/2409-7616.2021.4.22.

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27

Rasekar, Devyani Moreshwar. "E-Farming Portal Using Django." Gurukul International Multidisciplinary Research Journal, June 1, 2024, 752–61. http://dx.doi.org/10.69758/cdkg7727.

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Abstract :- Traditional methods and middlemen’s exploitation throughout the crucial produce-selling period pose problems for India’s agriculture sector. E-farming and agromarketing come to light as revolutionary remedies to this problem. One essential component of agro marketing is e-farming, which uses digital platforms to empower farmers. Farmers are less vulnerable to changes in the market because they can now sell their goods across the country thanks to the removal of geographical restrictions. The goal of the article is to improve agricultural practices in India by implementing an E-farm

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28

Fikri, Muhamad Rom Ali. "Faktor-Faktor yang Mempengaruhi Peranan Kelompok Tani dalam Penerapan Inovasi Teknologi Budidaya Cabai di Lahan Pasir Pantai Kabupaten Kulon Progo." Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension 1, no. 2 (2021). http://dx.doi.org/10.35706/agrimanex.v1i2.5120.

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Lahan pasir pantai merupakan salah satu solusi untuk mengatasi permasalahan peningkatan alih fungsi lahan pertanian dan memiliki potensi penting dalam pengembangan hortikultural termasuk komoditas cabai. Dalam penerapan teknologi budidaya cabai lahan pasir pantai membutuhkan fasilitasi dukungan kelompok sejak dari inovasi agroinput, agroproduct, agroprocessing dan agromarketing. Peranan kelompok sangat menentukan keberhasilan pengembangan inovasi pertanian. Tujuan penelitian ini untuk mengetahui faktor-faktor yang mempengaruhi peranan kelompok tani dalam penerapan teknologi budidaya cabai dila

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Famakinwa, Michael, Dorcas Lola Alabi, Damilola Leah Aribifo, and Peter Onyedikachi Okonkwo. "EFFECTS OF COVID-19 PANDEMIC ON LIVELIHOOD OF RURAL COMMUNITY DWELLERS IN NIGERIA." Socio Economy and Policy Studies, January 5, 2023, 11–18. http://dx.doi.org/10.26480/seps.01.2023.11.18.

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The study assessed the effects of covid-19 pandemic on the livelihood of the rural community dwellers in Edo State, Nigeria. A multistage sampling procedure was used to select 156 respondents. Structured interview schedule was used to collect data from the respondents which were subjected to descriptive and inferential analyses. The results revealed that the mean age of the respondents was 47.5 ± 16 years, about 61 percent of the respondents were males and majority (86.5%) had formal education with a mean annual income of N1233846.15. Majority engaged in multiple livelihood activities with ara

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Zoria, Оleksii, Ilona Yasnolob, and Yana Radionova. "PRIORITY DIRECTIONS OF USING OPPORTUNITIES OF DIGITALIZATION OF INVESTMENT-INNOVATIVE DEVELOPMENT OF AGRICULTURAL ENTERPRISES." Market Infrastructure, no. 52 (2021). http://dx.doi.org/10.32843/infrastruct52-15.

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The article provides a scientific and theoretical justification of the priority areas for the use of opportunities for digitalization of investment and innovation development of agricultural enterprises. It is determined that business entities in the agricultural sector need to carry out investment and innovation activities to increase and maintain a high level of competitiveness. It is noted that at this stage of development of socio-economic systems there is a need to find modern information solutions to improve the innovation process and develop new concepts and technologies for managing in

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31

Popov, Yuriy. "MARKETING ASPECTS OF FORWARD CONTRACTS IN THE GRAIN MARKET." PROBLEMS OF SYSTEMIC APPROACH IN THE ECONOMY, no. 2(99) (2025). https://doi.org/10.32782/2520-2200/2025-2-22.

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Forward contracts are an important risk management tool in the grain market of Ukraine, allowing agricultural producers to fix the price of the future harvest, forecast income and attract financing. However, the effectiveness of these contracts largely depends on the marketing strategies of agricultural enterprises, which include market analysis, customer segmentation, use of digital technologies and logistics management. The article examines the role of agromarketing tools in the process of concluding and executing forward contracts, conducts a SWOT analysis of their interaction and identifie

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Gumeniuk, Alla, and Olena Garmatiuk. "FORMATION OF MARKETING STRATEGY FOR INTEGRATION OF VEGETABLE ENTERPRISES." Intellect XXІ, no. 2, 2021 (2021). http://dx.doi.org/10.32782/2415-8801/2021-2.4.

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The article considers the formation marketing strategy on the basis of agro-industrial integration as a form of vertical cooperation of agricultural enterprises with enterprises of technologically related areas. The expediency of such approaches is justified by the fact that small businesses and households are uncompetitive in the market, as they can not solve the problem of providing logistics, including seeds, fuel, machinery, innovative technologies, information and legal support, their financial condition does not allow professional marketing specialists, and their products are uncompetiti

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Usmanova, Dilfuza Ilhomovna. "PROBLEMS OF MARKETING IN AGRICULTURAL EXPORT OF THE REPUBLIC OF UZBEKISTAN." March 28, 2024. https://doi.org/10.5281/zenodo.10891575.

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<em>This article presents practical research on assessing trends in the development of agriculture in the Republic of Uzbekistan and identifying export problems, as well as the relationship between agricultural franchising structures and advertising, marketing and consulting services.</em>

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Musayeva, Shoira Azimovna. "MARKETING PROBLEMS IN AGRICULTURAL EXPORT OF THE REPUBLIC OF UZBEKISTAN." April 10, 2024. https://doi.org/10.5281/zenodo.10955871.

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<em>This article presents practical studies on the assessment of trends in the development of agriculture in the Republic of Uzbekistan and identification of export problems, as well as the relationship between agricultural franchise structures and advertising, marketing and consulting services</em>

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35

Kasianova, Nataliia, and Yurii Popov. "AGRICULTURAL MARKETING IN THE CONDITIONS OF DIGITALIZATION." Business Navigator, no. 2(75) (2024). http://dx.doi.org/10.32782/business-navigator.75-17.

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In the work, the management of agricultural resources is considered from the standpoint of the economic agrosystem, which should be built on the principles of optimization and predictability, which can be achieved due to the digitization of the industry. This, in turn, leads to an increase in the role of marketing in the process of collecting, analyzing and processing information. The purpose of the article is the theoretical and methodological substantiation of the applied aspects of agricultural marketing in the conditions of digital transformation. The problems of the implementation of digi

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