Dissertations / Theses on the topic 'AI adoption intention model'

Purpose: The aim of this thesis is to elaborate on if organisational culture has an impact on the intention to use a CRM system. Methodology: The data was collected by use of an online questionnaire, the questions used were created based on the literature review andmeasured according to a 5 point Likert-scale Conclusion: Organisational culture has no meaningful impact on intention touse CRM. This since each of the culture types produced results which were outside acceptable perimeters. Out of the three aspects of the technology acceptance model,attitude has the biggest impact on intention to use CRM. PEOU and PU were not within acceptable perimeters. Neither PU nor PEOU had a statistical significant impact on attitude, leaving attitude as a sole positive contributor to intentionto use CRM. K

Det svenska sjukvårdssystemet är konstant under hög press och situationen benämns ofta i media som en sjukvårdskris. Radiologin är en av de medicinska discipliner som drabbats av en kontinuerligt ökande arbetsbelastning och personalbrist. Detta sätter sjukvården i en situation att konstant tvingas väga effektivitet mot kvalitet. Trots höga förväntningar på att innovationer som Artificiell Intelligens (AI) ska kunna bistå behoven, används AI idag i en mycket begränsad utsträckning. Denna studie syftar till att utreda påverkande faktorer för införandet av AI inom radiologin. För att besvara arbetets forskningsfråga har HA Adoption-Decision Model, en modifierad version av det väletablerade Technology-Organization-Environment Framework (TOE), tillämpats. Ramverket innefattar tre kontexter; teknologisk, organisatorisk och extern kontext. Varje kontexts delaspekter, så kallade faktorer, följer under respektive kontext. Dessa tio faktorer utvärderades för att besvara studiens forskningsfråga om vilka faktorer som har störst påverkan på införande av AI inom radiologi. Genom att förena tidigare forskning med resultatet från sex intervjuer visade sig affärsvärde , strategisk lämplighet , ledningsstöd och reglering av datahantering ha störst påverkan. Avslutningsvis presenteras ett förslag om att introducera en elfte faktor, IT-mognad, till ramverket.

E-tax is an important function of e-government since it is highly related to the life of citizens (Wu & Chen, 2005). So in this paper I have discussed the factors influence the citizen adoption of government e-tax service. I have used the decomposed TPB model as my research model. This model integrated two important theories – TAM model and TPB model. The taxpayers were divided into adopters who have used the e-tax service and non-adopter who has used the conventional method to pay their tax. And the effect of these factors for adopters and non-adopters are different. Therefore, understand the factors’ effect can help governments formulate the corresponding measures to promote more citizens to use the e-tax service and lead to better planning and implementation of e-tax service.

This study focuses on the implementation of Learning Management System (LMS) in the higher education sector in Iraq. Its aim is to develop a policy adoption framework for LMS implementation by scientifically investigating LMS adoption using a model that combines the principles of the Technology Acceptance Model (TAM) and Technology-Organisation-Environment (TOE) framework. The research methodology comprises of seven stages that adopts the interpretive paradigm and a mixed-methods research design. A case study design is used to investigate LMS integration in the University of Al-Qadisiyah. A TAM-TOE questionnaire is developed for the academic staff of the University of Al-Qadisiyah, in which the perceived usefulness and perceived ease of use of LMS are analysed in the case organisation. The technological, organisational, and environmental aspects of LMS implementation are also examined. The survey received valid responses from 283 academic staff. In-depth semi-structured interviews of 8 academics, administrative staff and IT personnel contributed to the qualitative data. The survey respondents are selected using stratified sampling whilst purposive sampling is used to select the interview participants. The questionnaire data was analysed using correlation analysis, whilst thematic analysis is used for the interview data. The study identifies the barriers to LMS implementation as: Lack of or limited teachers’ training, lack of commitment to constructivist pedagogy, lack of experience to use the new technology, lack of technical support, and lack of appropriate educational software. These results feed into the policy framework design. The contribution to research knowledge includes the creation of a new adoption model derived from TAM and TOE to examine the LMS implementation barriers in a war recovering economy like Iraq. This approach the integration of academic users’ acceptance with macro-level factors like government support. The results lease to the development of the LMS policy framework to guide policy makers to prioritise their limited LMS investments. The novelty of the work is the bringing together the considerations of the individual users and the socio-economic context.

Rapid technological progress has transformed our daily activities. One of these is how we pay for goods. Mobile payment is a payment option with great potential, but it is still struggling to become part of individuals' daily life. Previous research shows that adoption and acceptance of mobile payment vary widely between different countries. It is important to understand the determinants of mobile payment adoption, as cultural differences between countries may be one of the primary reasons for the different degrees of user mobile payment adoption. The purpose of this study is to investigate the factors, which influence user adoption of mobile payment in one Asian country, China, and one European country, Sweden. In addition, the aim of the study is to explore the difference in mobile payment adoption from the cultural point of view at an individual level. In this study, two research questions are proposed: what influences user intention to adopt mobile payment in the context of China and Sweden, and how does an individual culture influence user adoption of mobile payment in the context of China and Sweden. The research was conducted with a combination of an extended UTAUT (Unified Theory of Acceptance and Use of Technology) model with the added concept of Perceived Information security and Hofstede's cultural theory. Altogether, it was studied how these concepts influence Behavioural intention.  Based on the literature review of mobile payment adoption by users and Hofstede's culture theory, this study uses qualitative research to interpret the phenomenon on a deeper level with the intention of explaining it. Through observation, interviews, and questionnaires, several conclusions were drawn. The analysis of the results showed that the proposed research model applies to China and Sweden. Performance Expectancy, Effort Expectancy, and Social Influence have influenced the user mobile payment adoption in both studied countries, and Perceived Information Security has a strong influence on users in Sweden. The results also show that Power Distance, Collectivism, and Masculinity have a strong moderating effect on the behavioural intention of users in China, while Collectivism and Femininity have a strong moderating effect on the behavioural intention of users in Sweden. On this basis, it is suggested that cultural factors be incorporated into the research model of technology acceptance, and further research should be conducted in different countries to provide different perspectives.

Purpose: The goal of this thesis is to render a model of influencing factors on Innovation resistance for purchasing innovative passenger vehicles in Auto industry of Iran. Design/Methodology/Approach: The innovative passenger vehicles that are produced by 4 car manufacturing companies of Iran are selected. Data is collected in two phases, at the first step which is qualitative phase, 13 questionnaires are distributed among panel of experts who are managers and top experts of SAIPA car manufacturing company (Appendix 1). Then in the second phase which is quantitative, the questionnaire which is prepared based on the results of first phase, are distributed among 265 customers of Kerman Khodro Co., Modiran Khodro Co. and Iran Khodro Co. that have resisted to purchase innovative vehicle of SAIPA (Appendix 2). The resistance factors are detected and grouped through Exploratory Factor Analysis techniques, and the Structural Equation Modeling (SEM), which is a very general statistical modeling technique that is normally used in the behavioral sciences. It can be viewed as a combination of factor analysis and regression or path analysis, so by SEM method will provide the aforementioned impacts of these resistance factors on resistance purchasing behavior. Findings: The results of qualitative phase show that Trialability, Co-dependence, Visibility, Realization, Relative advantage and Value factors are the most influential factors on innovation resistance which are clustered in Functional barriers. On the other hand, Economic Risk, Functional Risk, Usage, Image, Previous Innovation Experience and Usefulness are the most influential factors on Innovation Resistance, which are categorized in Psychological barriers. Additionally, the Demographic barriers extracted as influential factors on innovation resistance analyzed are: Age, Income and Education. The new factor of "After Sales Services" is recommended by panel of experts from Delphi model, in order to add to influential factors on Innovation Resistance. Thereafter, the above-mentioned factors have a crucial and prominent role in reducing the resistance of consumers in order to purchase innovative passenger vehicles. In the second phase which is quantitative step of this research, based on the results of first step the questionnaire has been prepared and are distributed among 265 ordinary customers of three Iranian car manufacturing companies. The abovementioned factors resulting of the first step of this research are used in order to assess its impact on Intention to buy, and the mediation role of Active Innovation Resistance between Barriers and Intention to buy. A research model, in which these constructs are included, is proposed and analyzed through Structural Equation Modeling (SEM). Results show that “Active innovation resistance” is playing the role of a complementary mediation. Therefore, the impact of “Functional barriers” on “Intention to buy” is mediated by “Active innovation resistance”. In the same way, “Active innovation resistance” also mediates between “Psychological barriers” and “Intention to buy”. Research Implications: A new fresh model analyzing the mediator role of Active Innovation Resistance shed light to conceptualize the way Barriers (both Functional and Psychological) impacts on customer behavior, in the specific setting of innovative automotive industry in Iran. Practical Implications: The propagation of innovation in automotive industry is challenging and imposing huge investment to manufacturer, so they should pay attention to real barriers for resisting to purchase their innovative vehicles. Moreover, customers, who are playing the main role for their success, might adjust its intention to purchase these innovative cars, and foster the Iranian society to be interested in innovation of car manufactures.

碩士<br>逢甲大學<br>企業管理學系<br>105<br>Due to progression of modern medication and technology, the average life span is extending, pursuing high-quality, healthy and long life growing to an old age is more desirable than ever. Then the aged society related issues have presented serious challenges to public policy as the elderly population in Taiwan increases rapidly. Many developed countries have used "Aging in Place" as the guiding principle for devising elderly care policy. In addition, accompany with the progress of ICT(Information Communication and Technology ,ICT), the ICT integrated for aging in place has been discussing broadly ,and smart space had also become the application of ICT equipment to support the elderly. However, previous research has focused on technology oriented and product development rather than user decision process. Therefore, the purpose of this study is to explore the factors that affect the decision-making in the process of adopting smart space in the face of personal, environment and technology. This study based on Elaboration-Likelihood Model(ELM) to compared two alternative influence processes, the central(Technology Readiness) and peripheral(Social Influence) routes, in motivating Smart Space acceptance. Further, this study examined how these influence process were moderated by users’ ICT user experience.This study collected 310 questionnaire from May 31,2017 to July 30,2017 by paper and internet, and analyze by Smart PLS 2.0 and SPSS. With the result of this study, central route supported that the positive attitude will promote the smart space adoption, but the peripheral route had no effect on smart space adoption. The moderation of ICT user experience had effect toward central and peripheral route. This research makes a comprehensive view which is based on the personal, technology and, environment. It provides a structure as the basis for the study that explores smart space adoption from user experience and decision process. Intellectual structure, a systematic way to search literature that provides an objective and efficient way to explore the literature. In terms of practice, to improve adoption of smart space can be emphasized in the user experience and technology readiness, and in the social influence must first consider the user's understanding of product attributes. The research topic is innovative and still at the stage of development. In this study, it is limited by regional, cultural and time, but it can provide a complete and effective contribution to the academic and practical aspects. In the future, we can refer to this study’s theoretical framework, methods for more profound discussion.

Yes<br>This study aims to identify how environmental, technological, and social factors influence the adoption of Industry 4.0 in the context of digital manufacturing. The Industry 4.0 era has brought a breakthrough in advanced technologies in fields such as nanotechnology, quantum computing, biotechnology, artificial intelligence, robotics, the Internet of Things, fifth-generation wireless technology, fully autonomous vehicles, 3D printing and so on. In this study, we attempted to identify the socioenvironmental and technological factors that influence the adoption of artificial intelligence embedded technology by digital manufacturing and production organizations. In doing so, the extended technology-organization-environment (TOE) framework is used to explore the applicability of Industry 4.0. A conceptual model was proposed that used an integrated technology acceptance model (TAM)-TOE model and was tested using survey-based data collected from 340 employees of small, medium and large organizations. The results highlight that all the relationships, except organizational readiness, organizational compatibility and partner support on perceived ease of use, were found to be significant in the context of digital manufacturing and production organizations. The results further indicated that leadership support acts as a countable factor to moderate such an adoption.<br>The full-text of this article will be released for public view at the end of the publisher embargo, 18 months from first publication.

Yes<br>Purpose The purpose of this paper is to identify and examine the most important factors that could predict the Saudi customer’s continued intention towards adoption of mobile banking. Design/methodology/approach The proposed conceptual model was based on the technology acceptance model (TAM) and task-technology fit (TTF) model. This is also expanded by considering two additional factors: perceived privacy and perceived security. By using a self-administered questionnaire, the data were collected from a convenience sample of Saudi banking customers from different parts of Saudi Arabia. Findings The main results based on structural equation modelling analyses supported the impact of perceived privacy, perceived security, perceived usefulness and TTF on the customers’ continued intention to use mobile banking. Research limitations/implications The moderation influence of the demographic factors (i.e. age, gender, income level, educational level) was not tested. The data were also collected using a self-report questionnaire; however, it would be more accurate to utilise more statistics from the bank database about the users of m-banking. Originality/value This study represents a worthy attempt to test such novel technology (m-banking) in the KSA where there is a scarcity of literature. A considerable theoretical contribution was also made by integrating the TTF model with the TAM in addition to consider privacy and security in one single model. Moreover, considering both perceived privacy and security in the current model creates an accurate picture about the adoption of m-banking especially as there are a limited number of m-banking studies that have considered privacy and security alongside the TTF model and TAM in the same model.

碩士<br>國立彰化師範大學<br>資訊管理學系所<br>95<br>The explosive growth of the wireless network has extended the range that the wired network can be transmitted. It makes wired electronic commerce extended to the wireless mobile commerce, and create more opportunity of enterprise business and distance learning. With the popularization of the mobile device and the promotion of “M-Taiwan Plan”, In the future, It will not a dream to study with the mobile device. Although there are some relevant research of mobile commerce. The mobile learning literature has not addressed the measurement of learner acceptance with mobile learning. The study depends on literature analysis and uses the questionnaire to collect data. This study adopts TAM to explore the related factors, adding those factors of “Information”, “Social Influence”, and the characteristics of mobile included “Information”, ”Convenience”,”Uniqueness”, and ” Individualization” to explore the learner’s intention of m-learning. This study carefully examined evidence of reliability, content validity, convergent validity, discriminant validity, and nomological validity by analyzing data from a sample of 636 respondents. Results from regression analyses reflect learner perceived usefulness and perceived ease of use influence intention toward using M-learning, “Information”, “Convenience”, ” Individualization” and “Social influence” influence separately perceived usefulness and intention behavior, but ”Uniqueness” does not. Structural equation modeling provided better support for a model that hypothesized stronger effects of system characteristics on m-learning system use. Finally, this paper discusses limitations of the work.

碩士<br>崑山科技大學<br>資訊管理研究所<br>98<br>With the development of mobile communication technology and the popularity of mobile devices, mobile value-added services have gradually become important recently. Thus, more and more corporations have involved into this market, for example, wireless communication corporation, manufacturing corporation and digital content provider. Eventhough, the development of mobile applications in Taiwan also can’t catch up with Japan or South Korea. Therefore, this study would like to realize the intention of adoption of mobile value-added services in Taiwan. Moreover, an integrated acceptance model, which based on the combination of the technology acceptance model, theory of planned behavior and innovation diffusion theory, was proposed to figure out those factors affecting the intention of adoption of mobile value-added services in this study. By way of questionnaire survey, we collect the data from internet and analyze the data with the statistical software SPSS and AMOS. From the result of analysis, we can find out that the system quality, perceived usefulness, and attitude behavior have significantly positive affections on the intention of adoption of mobile value-added services. Besides, the system quality has significantly positive affection on the perceived usefulness. And the attitude behavior has significantly positive affection on the willing usage. Finally, the recommendation and conclusion were made to provide the mobile value-added service developers with the reference in the future.

碩士<br>國立臺北大學<br>企業管理學系碩士在職專班<br>105<br>In recent years, progresses in the area of medial have extended human life. Along with this development, more and more Taiwanese people raise the concerned about health issues. Moreover, as more wearable device with sophisticated technology has entered people’s households and daily lives, a new life style combining with the Internet of Things (IOT) and cloud platform becomes a reality. In this new life style, a smart bracelet is an excellent representation of such portable device. Therefore, the purpose of this study is to apply the Unified Theory of Acceptance & Use of Technology Extended (UTAUT2) to explore the key factors that influence consumers’ willingness in using a smart bracelet . In this empirical analysis, data collection takes the form of convenience sampling. Surveys were sent to average consumers, yielding a total of 200 valid questionnaires. Then SPSS and LISREL software were used to conduct statistical analysis and follow-up discussion. The results of the survey data confirmed the following: In the integrated technology acceptance model, "Performance Expectancy,” "Effort Expectancy,” and "Hedonic Motivation" have a significant positive impact on consumers' willingness in using the smart bracelet. The overall reliability value (α value) of the study results is .975, which indicates that the reliability of the questionnaire is good, with high internal consistency. The research hopes to help the relevant manufacturers and medical care institutions to determine the direction of the relevant products and more scholars to study and assist the future medical improvement and quality of care.

碩士<br>銘傳大學<br>企業管理學系<br>105<br>In recent year, due to the rise of smart phones, the technology of monetary flow digitalization is improved than before. In addition to ATM or third-party payment, the mobile payment becomes an emerging and innovative form supporting online transaction. In 2015, Taiwan relaxed regulations of mobile payment. It caused so many mobile payment service providers have introduced, and they care important users, both buyers and sellers (e.g., retailers), in the market. There are some studies pertaining to the investigation about user’s online payment intention, however, studies about what factors facilitate retailers’ willingness to launch mobile payments are still limited. Drawing on the Push-Pull-Mooring perspective and data collection from online and offline retailers, we find that “Pull-force,” in terms of factors such as alternative attractiveness, variety seeking and peer influence, significantly affects retailers’ perceived performance expectancy and service innovation, and these two mediators subsequently affect their adoption intention of mobile payment. Besides, “Push-force” only has significant influence on performance expectancy, and “Mooring-force” has positive influence on service innovation, which is contrary to our original expectation and possible discussion is made in later section. This study yields important managerial implications for mobile service providers and retailers to improve their design of service and enhance their understanding of retailers’ behavioral intentions.

碩士<br>逢甲大學<br>經營管理碩士在職專班<br>99<br>Taiwan’s market of medical device is growing with the aging of population, and most of the major international medical device’s companies sell the most advanced product directly or indirectly. With it, Taiwan’s market of medical device is very competitive and the companies which sell the medical devices/ equipments take rigorous competitions. How to cater for the hospital’s requirements or create the requirements from doctors hold the rights to choice straightly are the key points to drive a successful sales or not for the suppliers of medical device/ equipment. Technology Acceptance Model (TAM) is the theory’s base of this study. This study explores the points to influence the surgeon’s willing on purchasing medical and then bring up a theory model which can be applied on the purchase’s selection intents of surgery department in hospitals. The research objects are focused on Taiwan’ s surgeons, and the total of 277 valid questionnaires were delivered & retrieved by sales in person. All the data were analyzed by AMOS 16.0 Structure Equation Modeling (SEM). This study found endorsement from expert has positive effects on Perceived Usefulness (PU), but quality of export & enhancement of development don’t have significant relation. On the other hand, both procedures of operation and higher convenience have positive effects on Perceived Ease of Use (PEoU), and the effects from the former are more than the latter. Development’s trend in social norms has positive effects on surgeon’s intention to use, but requirements of hospital evaluations don’t.

碩士<br>國立臺北大學<br>企業管理學系<br>101<br>The world is moving towards using less paper and electronic records, especially financial records. Sooner or later, people can get and maintain their insurance policies in electronic form on IPADs. As a result, the efficiency and transparency of operation is increased and the cost of issuing and maintaining insurance policies will be reduced. The main purpose of this survey was to investigate the factors affecting the adoption of e-insurance apps for IPAD. This research developed an analytical model and a survey questionnaire to collect data. The study adopted the Technology Accepted Model (TAM) to explore the possible factors that affect the use of IPAD apps. The results showed that the Computing Self-Efficacy is positively related to perceived ease of use and perceived usefulness. Perceived ease of use and perceived usefulness were positively related to the intention of use. Perceived ease of use showed full mediation effect on the relationship between Computing Self-Efficacy and the intention of use. Perceived usefulness showed partial mediation effect on the relationship between Computing Self-Efficacy and the intention of use.

碩士<br>國立中正大學<br>資訊管理系研究所<br>107<br>The emergence of the Internet has led to the spread of Word-of-Mouth(WOM) no longer limited to face-to-face communication. Electronic Word-of-Mouth (eWOM) allows consumers to receive or disseminate product related opinions and experiences through the Internet. The rapid rise of social networking sites in recent years and the different features of the online discussion platforms have also led to a new orientation in eWOM. In the past, the related research on eWOM mainly focused on market-level and personal-level analysis, and less on the content of eWOM itself and the impact of consumers on its normative behavior. Therefore, this study explores two dimensions of informational determinants and normative determinants, and based on Information Adoption Model (IAM), proposes a research model of eWOM on consumers' purchase intention. This research adopted the questionnaire survey, and the participants in this research were consumers who had reviewed the product reviews on the social networking site. We collected 467 samples and used structural equation model to validate the influence relationship among the variables in the research model. The result of study indicated: (1) argument quality, source expertise, needs of information and perceived eWOM information credibility have positive impact with eWOM information usefulness; (2) argument quality, source expertise, confirmation with prior belief, recommendation consistency and recommendation rating have positive impact with perceived eWOM information credibility; (3) eWOM information usefulness and perceived eWOM information credibility have positive impact with eWOM information adoption; (4) eWOM information adoption have positive impact with purchase intention. The results of study on the aspect of academia and the aspect of management practice both had good implications.

碩士<br>國立交通大學<br>經營管理研究所<br>107<br>In recent years, with the rapid development of science and technology, many technological products have been launched one after another. Under the trend, ‘Smart Home’ have made many audiences imagine more about future families through the release of many movies and albums. Smart home is gradually developed by related techniques, such as IoT (Internet of Things), AI and 5G. Thus, the purpose of this research is based on the background to investigate the consumers’ intention and behavior on adopting the smart home appliances in Taiwan. And we used adapted UTAUT and UTAUT2 to explore it. We focused on consumers who have used relevant smart home appliances. We took our survey online and totally collected 530 valid questionnaires for the final analysis. We used SAS 9.4 statistical software for regression analysis. The study found that the six variables i.e. performance expectation, effort expectation, facilitating conditions, hedonic motivation, price value and habits had a significant positive effect on consumers’ intention to adopt smart home appliances. But the social influence of the model has no significant relationship with the intention of using smart home appliances. In addition, the performance expectation and social influence have a more significant positive impact on female respondents than male, whereas hedonic motivation has a stronger effect on perception of male respondents. On the other hand, as the moderator of age, moderated the variables i.e. effort expectation, social influence, price value, facilitating conditions and hedonic motivation’s relationships between the behavioral intention in adopting smart home appliances.

碩士<br>國立臺灣科技大學<br>企業管理系<br>99<br>With the economic development of Taiwan's high degree of urbanization and urban landscape, the buildings, apartments and other "集合式住宅" into the mainstream; but the prospect of an increasingly large market demand, the domestic environment, this industry is relatively backward, and often easy to become a price competition, further contributed to the vicious cycle of service! However, as Taiwan's market liberalization and growing internationalization of the property management industry, in addition to the competition between local firms outside the industry also faces strong competition in foreign countries; with the introduction of new service concepts and household quality consciousness, awareness of property management companies have to: In order to become free from price competition and a place in the market is bound to create more core competitive advantage with customers to maintain good long-term relationship. The proposed property management of innovative services business model ramework, and from the willingness to accept innovation, or "acts of view" perspective to explore the willingness to accept the tenants, the proposed research in the field of social psychology, human behavior intended to receive the most widely Theory: The theory of planned behavior (Theory of Planned Behavior, TPB) as a theoretical foundation to explore the innovative services of the behavior of households intentions. This study used questionnaires, the subjects of "the households currently living in 集合式住宅"; to the data collected using SPSS descriptive statistical analysis and conduct reliability and validity analysis; In addition, the use of partial least squares method (Partial Least Squares, PLS) as a research model analysis tools. The results show that residents of the "attitude" and "subjective norm" and "perceived behavioral control" will influence the behavioral intention, the three hypotheses are true. Which "attitudes" of the most influential, followed by "perceived behavioral control" and "subjective norm" minimal impact on behavioral intentions.

碩士<br>元培醫事科技大學<br>醫務管理系碩士班<br>106<br>Background and Purpose：With an increasing number of senior groups in Taiwan, promoting their healthy and independent life had become an important issue. Therefore, the concept of how to employ smart house into existing residential buildings was great importance. Therefore, this study aims to discuss the willingness of the senior to live in a smart house, and explore the influence of performance expectancy, effort expectancy social influence and facilitating conditions of the Unified Theory of Acceptance and Use of Technology (UTAUT) on their willingness to live in the smart house. In addition, we were further explore the moderated effect of the personal background variables of the senior groups on performance expectancy, effort expectancy social influence, facilitating conditions and willingness to use. Method：The formal questionnaire is distributed online and the e-mail was used to forward invitations of respondents over the age of 55 to fill in the questionnaire. A total of 450 copies of the questionnaire, validated by the questionnaire for the 405 copies, the effective questionnaire recovery rate of 90%. SPSS 18.0 was used for analysis, and statistical methods such as descriptive statistics, correlation analysis and regression analysis were used. Result：The results of the study show that men were more receptive to the use of smart houses than women. In addition, the higher the income, the higher the willingness to use smart homes. The regression analysis found that performance expectancy has the greatest influence on their willingness, followed by effort expectancy, and then facilitating conditions. In the moderated regression analysis, the variable of personal background had no moderated effects on performance expectancy, effort expectancy social influence, facilitating conditions and willingness to use. Conclusion: This proposes that the government or relevant institutions should popularize smart houses among the senior based on humanistic design and marketing by holding experience activities, so as to effectively increase willingness to use smart houses of the senior.

碩士<br>國立虎尾科技大學<br>資訊管理系碩士在職專班<br>105<br>Mobile payment using mobile vehicles like smartphone is an emerging and important trend all over the world. Smartphone will set wallet, credit cards, coupons, card reader all in one to replace credit cards and cash. Mobile payment only accounts for 26% of Taiwan''s personal consumption expenditure in 2015. However, mobile payment will be more and more popular according to the observation of the popularity rate of smart mobile vehicles and Taiwan Financial official policy. In fact, the popularity rate of Taiwan''s mobile payment adoption is still a minority relative foreign countries. Few studies reports concerning the usage intention of mobile payment adoption. This study aims to understand usage intention of mobile payment adoption based on technology acceptiance model, innovation diffusion theory and perceived risk theory. The questionnaire survey method was applied to collect research data from whom has ever or never used mobile payment. Collected data were analyzed using the Partial least squares method to examine all research hypotheses. The results have several implications for enterprises which want to increase the attitude towards using, they should improve the privacy security risk, relative advantage, compatibility, perceived ease of use and perceived usefulness. The usage intention of mobile payment adopting will be along with improvement.

Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRM<br>This study examines the behavioural intentions of video-on-demand (VoD) consumers to continue using the service and further examines the influence of enjoyment over the intention to continue to use. To explore the usage continuance, we adopt the expectation confirmation model (ECM) for information technology and integrate it with the hedonic system adoption model. Specifically, we measure the influence of enjoyment over the behavioural intention to continue to use. The results suggest that satisfaction is the greatest predictor of the usage continuance intention and enjoyment strongly impacts satisfaction. In fact, our model explains 48.1% of the variance of the usage continuance and 53.8% of the satisfaction.

碩士<br>國立中興大學<br>高階經理人碩士在職專班<br>106<br>In the PC era, the keyboard was the main tool connecting people to the world, while in the mobile and internet world, touch panel played this vital role. Marching into the AI era, voice will be the most effective means of communication. Since AI technology is widely adopted and developed in the cloud, voice has become the best new human-machine interface, which is also an opportunity for the growth for smart speakers. Ever since Amazon launched the Echo smart speaker in 2014, the competition around smart speakers has risen dramatically. In recent years, the mainland IT and Internet giants have entered the smart speaker market due to its promising future, with the hope of replicating the success of Echo in China. Before being able to develop the Chinese version of “Echo”, device makers need to understand Chinese consumer’s intent to use this product. Mainland’s local manufacturers should think about what challenges global smart speaker brands face in China, and how they can tackle these issues. This study is based on the innovation diffusion theory and the different facets of the technology acceptance model through reaching 363 potential smart speaker users in mainland China. This research shows that “relative advantage”, “compatibility” and “perceived usefulness” all have positive linkages with smart speaker adoption. The level of “complexity” is the key factor affecting consumers’ attitude. And, finally, attitude has a significant positive correlation with “adoption intention”.

碩士<br>國立交通大學<br>傳播研究所<br>107<br>This study starts from audiences’ perceptual aspect and explores how the subjective experience gained by audiences through knowledge-paid media affect their adoption intention and psychological well-being. According to our topic, we used Perceived Value Model as our main theoretical basis, and use personalization, customization, emotional attachment, social consciousness and control as our perceived quality items, at the same time, we concerned both currency and non-currency factors of perceived sacrifice to explore how audiences are affected by above factors. We adopted both a questionnaire survey and in-depth interview method to complete our research. First, we use in-depth interview to collect different views from whom have never used, used and are using knowledge-paid media. Second, a quantitative method was conducted by questionnaire survey, and statistical analysis was carried out based on research hypotheses and problems. From our research findings, we found the perceived quality of customization, emotional attachment and control have significant effects on the adoption intention and psychological of audiences. And perceived sacrifice has a significant negative impact on users’ adoption intention, but has no relationship with their psychological well-being. In addition, perceived valuation has a complete mediating effect between customization, emotional attachment and psychological well-being, and has a partial mediating effect between perceived sacrifice and psychological well-being. According to the above results, we proposed some conclusions, including of the transformation of personalization advantages in knowledge-paid media, the inadequacies of current knowledge-paid media platforms and the importance of interactive ways, emotional attachment, and feelings of control in knowledge-paid media.

碩士<br>崑山科技大學<br>企業管理研究所<br>106<br>As growing concerns about global issues as motorization and climate changes have increased the interest to find out a better and friendly way with the environment and create more sustainable transportation alternatives to protect the world; it gave rise to the term Sharing Economy. Through this research is considered as a principal focus on the context of the sharing economy in the transportation industry area, and the principal purpose of this paper has analyzed the factor that could affect the using of the public transportation, adopting the Technology Acceptance Model (TAM). The investigation is taken two sharing economy examples, the bicycle sharing system as (C-bike, Youbike, iBike, T-bike) and the UBER transportation system. Four factors will be attempted to analyze in this research as the Perceived of Quality (PQ), Perceived of Convenience (PC), Perceived of Value (PV) and the Adoption Intention (AI) of the customers. This paper is aimed to understand the importance of the customer perception using the TAM and trying to answer the questions between different perceptions that could be associated with the adoption intention of the customers. Also, this study will explain the relationship between the implementation of a new technological system and the human behavior and perception that could be affected by several variables. After having 190 sample survey, this study has the following conclusion, the investigation proven the importance of the different perceptions which are playing an important role in the adoption intention of the new technology system. Some managerial suggestion would be proposing from the findings in this research.

The aim of this research was to develop and validate a model which was designed to be useful for many countries considering delivery of mobile government (m-Government) services as the literature had not revealed any comprehensive model that is specifically used in the m-Government services context. The existence of this gap encouraged this research to empirically test and validate the combination of the Diffusion of Innovations (DOI) model and the Technology Acceptance Model (TAM) as well as external variables including Perceived Security, Perceived Trustworthiness, Perceived Enjoyment and Personal Innovativeness. Therefore, in order to fill the gap, this research developed a validated Model with relevant hypotheses which was tested for its predictive value.

碩士<br>大葉大學<br>資訊管理學系碩士班<br>103<br>An “icon” is a global language, and people can understand what others mean through icons. With the development of various applications (APPs), such as Instant Messenger (IM), people enjoy the convenience and usefulness of the apps. Among all the apps’ designs, emoicons are the most popular with everyone. To attract more users, many software developing companies focus on the designs and the application of emoicons. For example, LINE has become people’s first choice of mobile community after its cute stickers with simple words catch the public’s attention. The thesis aims to understand junior high school students’ favorite types of LINE stickers and to investigate students LINE adoption intention through the usefulness, the amusement, and the technicality of LINE stickers as a value-based utilization model. The purpose of the thesis is also to investigate whether or not the public praise and the social influence have positive and significant correlation with the adoption intention and the stickiness of LINE stickers. The result of the thesis not only show junior high school students’ popular types of LINE stickers but also suggests that the usefulness, the amusement, and the technicality of LINE stickers will significantly affect its value recognition. Although the social influence has no significant effect on adoption intention, the public praise and the value recognition significantly affect adoption intention and stickiness of LINE stickers. The result can be a reference for marketing strategies and the future development of IM. Key words: expression stickers, value, adoption intention, stickiness

碩士<br>元智大學<br>企業管理學系<br>96<br>Recently, many stores align with Taipei Smart Card Company to offer consumers the multi-function smart cards which make them have more convenient life. The study used the EKB theory and Roger’s Innovation Diffusion Model to be the basis of consumers’ adoption decision, and Holak’s adoption model of new products to be the framework of innovation adoption. Besides, the life style segmented the consumers of smart card and it’s advantageous to make marketing strategy. The object of the study is the consumers who live in Taipei and have ever used the smart card. And SPSS 12.0 is the data-analysis tool. First, using factor analysis to narrow down the life-style variables, and then using cluster analysis to make market segmentation. Finally, use ANOVA and Chi-Square test to examine all hypotheses. The result shows that the consumers of smart card can be make an effective market segmentation by life style. There are significant differences between all the demographic statistic variables, adoption decision variables; In addition, there is also significant difference between product attribution, extended function, and satisfaction in the product assessment principles. Finally, in the adoption willingness, every cluster have higher willingness to adopt the relative extended function of traffic transportation, like combing with the charging function of HSR (high speed rail) and Taiwan Railway. In the end, make the conclusion of marketing strategy according every study result.

碩士<br>亞洲大學<br>光電與通訊學系碩士在職專班<br>100<br>ABSTRACT With the development of science and technology, the LED product with powerful functions comes into being. It can completely change the defects of general light source needed in the teaching process, but the teachers’ adoption intention of LED product are not high. The former researchers focus on the adoption intention of information technology integrating into primary school teaching. This study adopted the technology acceptance model (TAM) as theoretical framework to examine the factors that influenced the adoption intention of integrating LED into teaching of elementary schools. Based on the above research purpose, this study takes committees of elementary schools as research objects, and arranges related scale based on the literature results, and the data collected by questionnaire and purposive sampling is taken as sampling technique. Totally 221 questionnaires were sent out and 200 valid ones were retrieved. The research has discovered that (1)With diverse scale of schools, elementary school teachers’ adoption intention of LED product is not significantly different, but elementary school teachers who have more application experience of LED product more likely to integrate LED into teaching of elementary schools; (2) The basic hypothesis proposed by TAM were supported except that LED characteristic has no significant effect on the perceived easy using, and we guess that it is related to the LED products’ relative advantage, compatibility and complexity. (3)The external variables have significant effect on internal beliefs except that LED characteristic has no significant effect on the perceived easy using, and organizational factors have the most powerful effect on perceived easy using and perceived usefulness. Key words: Technology Acceptance Model, LED, Perceived Easy Using, Perceived Usefulness, Adoption Intention.

碩士<br>國立中山大學<br>公共事務管理研究所<br>107<br>Since the Ministry of Health and Welfare launched the “My Health Bank” service in September 2014, a mobile application was newly added in May 2018 to make login authentication onto the system faster and more convenient. However, as of the end of September 2018, only 560,000 users have downloaded the application and logged in, representing only 3.6% of the total population in Taiwan. Up until now, approximately NTD30 million has been spent to build the “My Health Bank” system, in addition to NTD4 to 5 million budgeted each year for promotional and competition events. Despite this, there still has been no significant increase in the number of users. For this reason, this study aims to apply the Technology Readiness and Acceptance Model as the research framework coupled with trust variables to investigate users’ intention to use the “My Health Bank” system. From this, we hope to establish a user model for the system to serve as future reference and guidance for its effective promotion and improvement. The questionnaire method was adopted to carry out an investigation for the period from 1 December 2018 to 30 April 2019, with users who have downloaded and operated the “My Health Bank” application as research samples. A total of 761 questionnaire surveys were distributed, with 662 surveys recovered. The total number of effective surveys is 581 and the recovery rate is 87.76%. The study showed that: First, the important factors affecting the intention of “My Health Bank” were “Technology Readiness”, “Perceived Ease of Use”, “Perceived Usefulness” and “Trust”, and among which the explanation of “trust” is 40.4%.Second, “perceived ease of use” and “perceived usefulness” were both affected by “technology readiness”. Third, “perceived ease of use” and “perceived usefulness” were both affected by “trust”.Fourth, “Perceived Ease of Use” was positively correlated to “Perceived Usefulness”. Fifth, “Perceived Ease of Use “and “Perceived Usefulness “ both have partial mediating effect on the relationship among “Trust”, “Technology readiness” and “Intention to Use”. Sixth, According to “Technology readiness”, we divided the users of “My Health Bank” into different types: explorers, pioneers, skeptics, paranoids, and laggards. Finally, we developed different promotion strategies according to different types of users research proposed.

yes<br>Digital payment methods (DPMs) are evolving fast but they are yet to be widely adopted particularly in the developing countries. An initial review of literature suggests that several studies have already been conducted on this topic for understanding antecedents of digital payments adoption. However, only a few studies have examined this emerging topic in the context of developing countries. The aim of this submission is to identify antecedents of consumer adoption and usage of digital payments methods. The results of this literature analysis suggest that constructs related to technology acceptance model (TAM) and unified theory of acceptance and use of technology (UTAUT) along with trust and risk are the most frequently examined constructs for determining consumer’s behavioural intention to use and usage of DPMs. The findings from this work can help researchers selecting factors for inclusion in the future empirical works on this topic.

碩士<br>國立虎尾科技大學<br>資訊管理系碩士班<br>104<br>Over the past few year social media has becoming popular and has changed people&apos;&apos;s lives. Companies established page through social media to encourage consumers sharing their experiences and interacting with each other and to increase sales and customer purchasing intention. Therefore, this study aims to investigate the impact factors of purchase intention and online word-of-mouth communication intention in social media. A research model was developed to integrate social interaction and information adoption model for understanding the relationships among consumer information adoption, purchase intention, and online word-of-mouth communication intention. Research subjects were who have experience with using social media platforms. This study used the questionnaire survey method and collected research data from social media users. Collected data were analyzed using the Partial least squares method to examine all research hypotheses. The results show that argument quality and social interaction have positive effects on information usefulness, information usefulness has a positive effect on information adoption and online word-of-mouth communication intention, information adoption has a positive effect on purchase intention and online word-of-mouth communication intention are substantiated.

A thesis submitted in partial fulfillment of the requirements for the degree of Doctor in Information Management, specialization in Information Technologies<br>Technological progress is enabling firms to acquire software from different architecture environments. One such architecture environment that has produced a considerable impact on the markets is software as a service (SaaS). SaaS focuses on delivering software hosted off-premises and accessed remotely by means of a subscription fee. Recognized by managers and researchers as a promising solution, it is expanding in the software markets. However, SaaS is surrounded by uncertainty as its perceived viability is still questioned. Although this has motivated recent research into the determinants of SaaS, evidence suggests that it is still not enough. Research has much to cover in order to improve our understanding of the SaaS diffusion process. This dissertation investigates the SaaS diffusion process at a firm level by examining the drivers for each stage. Specifically, we analyze the different influences of the determinant factors on SaaS from the intention to adopt, passing through adoption, routinization and use, as well as its continuance intention. Because SaaS is considered a specific form of information systems outsourcing (ISO), in a first phase we assess the determinants in the context of ISO adoption in order to introduce to its investigation. The purpose of this approach is twofold. First, we test the appropriateness of the theoretical framework selected for the study of SaaS through its application in the analyses of ISO. Second, we find factors of ISO that are transferable to the SaaS context. In a second phase, we consider mediator and moderator influences and propose a new approach of applying a well known theoretical framework in the setting of SaaS adoption. This dissertation contributes to scholarship by enhancing current knowledge of why firms adopt and use SaaS. It incorporates seven studies individually separated into chapters. Chapter 2 is a detailed literature review on ISO and SaaS. As mentioned above, SaaS a specific form of outsourcing. Chapter 3 introduces the main theme by evaluating the suitability of the base framework proposed in this work on the study of ISO. Chapters 4 and 5 are extensions of chapter 3, in which comparisons of the determinants for ISO adoption in different business areas are performed. In chapter 6 we assess the determinants of the SaaS diffusion process (i.e. intention, adoption, and routinization). The factors that influence SaaS use and its continuance intention are identified in chapter 7. In chapter 8 we provide a new approach of applying the theoretical framework used in this dissertation in the context of SaaS adoption. This work adopts a positivist epistemological posture. As for the research methodology, a deductive method is used. All studies of this dissertation with the exception of the one presented in chapter 2 are based on the technology-organization-environment (TOE) framework. Additionally, we integrate TOE framework with other theories to enhance the explanatory power of the model. Thus, in chapters 4 and 5 we use diffusion of innovation (DOI) theory; in chapter 6 the institutional theory (INT) is used, in addition to DOI theory; in chapter 7 we include opportunity-risk framework apart from the theories already mentioned. The findings of this dissertation confirm that little research has indeed been performed on SaaS adoption, and more efforts are needed to provide an in-depth understanding of the topic. Through the analysis performed in the ISO context in chapters 3, 4, and 5, the TOE framework suitability as a theoretical basis for the study of SaaS is confirmed. Significant factors of ISO that are transferable for the SaaS context are also found. Relative advantage, complexity, technology competence, top management support, and normative pressures are determinants in the intention to adopt stage. Normative pressures are a constant determinant in the intention, adoption, and routinization stages. Additionally, a total effect (direct effect and indirect effect combined) of cost savings, relative advantage, and top management support is found in the adoption stage of SaaS. A cost savings total effect on the intention to adopt is also found. In terms of the post-adoption stages (i.e. SaaS use to its continuance intention) the findings confirm top management support and normative pressures as determinants of SaaS use. SaaS use and perceived opportunities are significant factors for the continuance intention. Moreover, the relationship between SaaS use and continuance intention is moderated by perceived opportunities. Finally, in this research we validate a new conceptual approach for the TOE framework by introducing moderator effects in its application. This investigation fills a crucial research gap by providing a better understanding of the determinants that affect organizational SaaS diffusion, advancing newer paths of approaching a solid theoretical framework.<br>O progresso tecnológico tem possibilitado às empresas a aquisição de software em diferentes ambientes arquitetónicos. Um exemplo de um ambiente distinto de arquitetura tecnológica que tem produzido um impacto considerável no mercado de software é o software as a service (SaaS). O SaaS refere-se a software instalado fora da infraestrutura da empresa, cujo acesso é efetuado remotamente por meio da subscrição do serviço. Reconhecido, quer pelos gestores e investigadores, como uma solução promissora e encontrando-se em fase de expansão nos mercados de software, a sua viabilidade ainda é questionada. Embora esta dúvida tenha motivado a investigação sobre os fatores determinantes do SaaS, evidências sugerem que não é suficiente. Requer-se assim mais investigação para melhorar o nosso entendimento sobre o processo difusão do SaaS. Esta dissertação investiga os fatores determinantes para cada estágio do processo de difusão do SaaS, ao nível de empresa. Especificamente, analisamos as diferentes influências dos fatores determinantes desde a intenção de adotar, passando pela adoção, rotinização e uso, até à intenção de continuidade do SaaS. Porque o SaaS é considerado uma forma específica de outsourcing de sistemas de informação (ISO), numa primeira fase deste estudo avaliamos os fatores determinantes no contexto da adoção do ISO a fim de introduzir esta investigação. Esta abordagem tem dois objetivos: testar a adequação do quadro teórico escolhido para o estudo do SaaS através da sua aplicação no contexto do ISO e obter os fatores que se revelaram significativos no ISO e que podem ser utilizados no contexto do SaaS. Numa segunda fase, consideramos as influências de fatores moderadores e mediadores no estudo da adoção do SaaS e propomos uma nova abordagem para a aplicação do quadro teórico de referência. Sete estudos, separados por capítulos, compilam esta investigação. É nosso objetivo ampliar o conhecimento atual sobre como as empresas adotam e usam o SaaS. Como mencionado, o SaaS é uma forma específica de outsourcing, assim o capítulo 2 é uma revisão detalhada da literatura sobre o ISO e SaaS. O capítulo 3 avalia a adequação do quadro teórico base proposto neste trabalho no âmbito do estudo do ISO. Os capítulos 4 e 5 são extensões do capítulo 3, nos quais são efetuadas análises comparativas dos fatores determinantes para a adoção do ISO entre as diferentes áreas de negócio. No capítulo 6, avaliamos os fatores determinantes do processo de difusão do SaaS (intenção, adoção e rotinização). Os fatores que influenciam o seu uso e continuidade são identificados no capítulo 7. No capítulo 8, apresentamos uma nova abordagem para a aplicação do quadro teórico de referência utilizado nesta dissertação, no contexto da adoção do SaaS. A postura epistemológica adotada é a positivista e utiliza-se o método dedutivo no respeitante à metodologia de pesquisa. Todos os estudos apresentados, com exceção do capítulo 2, são baseados no quadro teórico tecnologia-organização-ambiente (TOE). Adicionalmente, integramos o quadro teórico TOE com outras teorias para aumentar o poder explicativo do modelo. Assim, nos capítulos 4 e 5 utilizamos a teoria difusão da inovação (DOI); No capítulo 6 é utilizada a teoria institucional (INT), em conjunto com a teoria DOI; No capítulo 7, incluímos o quadro teórico oportunidade-risco para além das teorias já mencionadas. Os resultados desta dissertação confirmam que a investigação sobre a adoção do SaaS é escassa e que são necessários mais esforços para conferir uma maior clareza sobre o tema. Da análise realizada no contexto do ISO, nos capítulos 3, 4 e 5, a adequação do quadro teórico TOE como base teórica de referência para o estudo do SaaS é confirmada. Os fatores determinantes para o ISO e que se adequam ao contexto do SaaS também foram identificados. A vantagem relativa, a complexidade, a competência tecnológica, o apoio da gestão de topo e as pressões normativas são determinantes no estágio da intenção de adotar. As pressões normativas são um fator determinante constante, nos estágios da intenção, adoção e rotinização. Além disso, um efeito total (efeito direto e efeito indireto combinado) da redução de custos, vantagem relativa e apoio da gestão de topo é verificado na fase de adoção do SaaS. Um efeito total de redução de custos sobre a intenção de adotar também é detetado. No que diz respeito aos estágios da pós-adoção (uso do SaaS e a intenção de continuidade), os resultados confirmam o apoio da gestão de topo e pressões normativas como determinantes no uso do SaaS. O uso do SaaS e oportunidades percebidas são fatores significativos para a intenção de continuidade. Além disso, a relação entre o uso do SaaS e a intenção de continuidade é moderada pelas oportunidades percebidas. Finalmente, apresentamos e validamos uma nova abordagem do quadro TOE, introduzindo efeitos moderadores na sua aplicação. Esta dissertação preenche uma lacuna crucial na investigação, proporcionando um melhor entendimento dos fatores determinantes que afetam o processo de difusão do SaaS e avançando novos caminhos de abordagem de um quadro teórico de referência. Outsourcing dos sistemas de informação, quadro tecnologia-organização-ambiente (TOE), difusão da inovação, adoção de TI, Software as a Service, pós-adoção, teoria institucional, modelo oportunidade-risco, intenção de continuidade, efeitos moderadores.

碩士<br>國立臺北大學<br>企業管理學系<br>104<br>The purpose of this research is to explore the behavioral intentions of aged consumers to adopt smart handhelds. Besides to probe the topics of the anxiety of science and technology, and the perception of enjoyment affecting on perceived usefulness and perceived ease of use, it also includes the topics of social support whether has conditioning effects between the anxiety of science and technology on perceived usefulness as well as perceived ease of use, and the adoption of behavioral intention. The method of data collection adopted was by online questionnaire survey and personnel interview by cold calling morning movements, random access in the gyms, and family members’ referral. To invite people who fit the age requirement setted in this research to fill up the questionnaire. The valid sample in this research is 293. By adopting Confirmatory Factor Analysis (CFA) to proceed the analysis of reliability and validity, and use regression analysis to verify the hypothesis of this study. Results of this study included (1) Technology anxiety has significant negative impacts on perceived usefulness and perceived ease of use. (2) The perception of enjoyment has positive impacts on perceived usefulness and perceived ease of use. (3) Perceived usefulness has a significant impact on perceived ease of use. (4) Attitude is influenced significantly by the Technology anxiety and perceived enjoyment through perceived usefulness and perceived ease of use. (5) Perceived usefulness has a significant positive impact on adoption intention. (6) Attitude has a positive impact on adoption intention. (7) Social support has a moderating effect between technology anxiety and perceived ease of use, but its moderating effect on perceived usefulness and adoption intention is not significant. According to the study results, Major strategy implications are as follow: (1) Practitioners may leverage social supports arounds the seniors to mitigate the technology anxiety and accelerate the adoption intentions toward the smart handhelds. (2) Keep improving the functions of utilitarian and enjoyfulness, and easier operating features of smart handhelds in senior market.

碩士<br>長庚大學<br>資訊管理學系<br>99<br>The information technology has made a great progress recently. So that to give people much more complete heath care service, the researchers、governments and hospitals starting to digitalize their heath records, and integrate medical information that comes from different platform. Electronic health record can bring lots of benefits. But the usage of it is not as much as we expected. This paper discuss the people's attitude and behavioral intention toward electronic health record by using the theory of reasoned action and also get privacy concern、argument framing、issue involvement、perceived health status involved. In which measurement items are developed based on literatures. We follows questionnaire method to collect data, in the end we use AMOS and SPSS to analysis it. In this research we discover that issue involvement will influence the degree of effect of subjective norm. Furth more the subjective norm will affect behavioral intention, and the attitude toward electronic health record is also one of the factors that can get behavioral intention affected. Relation between perceived health status and privacy concern are not significantly. And neither do privacy concern and behavioral intention. We also discover that issue involvement can not impact what the argument framing has influenced on attitude toward electronic health record effectively, and there are no strong proofs that argument framing can impact attitude significantly. Wish the results from this research can provide some guidance to other researchers to follow up, to discuss if there any other factors will impact the attitude toward electronic health record. Meanwhile give suggestions not only for academic research but helping practitioners pushing electronic health record forward.

碩士<br>國立虎尾科技大學<br>資訊管理系碩士班<br>104<br>Nowadays, in addition to meet and chat face to face, people also could use internet and instant messaging to keep communicated. When later social media (Facebook, Mobile 01, Twitter, etc.) suddenly emerges, people begin to use social media to announce their personal information, photos or life stories. These cause to promote the communication among people. In this study, Information Adoption Model (IAM) is applied to discuss influences of the web quality and information source reliability on social medias users’purchase intention and brand loyalty. This study was based on investigation of quantitative research. The research data were collected by the online questionnaire system. 250 samples were collected, and 222 samples were valid. The data were analyzed and tested on reliability, content validity and hypothesis with SPSS 20.0 and SmartPLS 3.0 statistical software. The research results are summarized. In the brand community, information usefulness does not show significant effects on purchase intention, but other hypotheses are verified. In the end, research limitations and recommendations for future research are provided.

碩士<br>南華大學<br>企業管理學系管理科學碩博士班<br>107<br>Due to Cambodian tends to start to learn on the internet, this research aims to study the interrelationship between each research construct by using technology innovation, Technology Adoption Model (TAM), Value-based Adoption Model (VAM) and Self-Determination Theory (SDT) to determine the behavioral intention of the user in e-learning with subjective norm and perceived risk as the moderation effect. This study is conducted by using the quantitative method of surveying the questionnaire through the social application and e-mail with a total of 369 respondents who get employed in Cambodia. The results found that there is a relationship between the three theories that mentioned which had moderated affect by the subjective norm and perceived risk. It suggests the users need to be aware of the essential of studying on e-learning to adapt with the modern era while the developer of website and application should consider about the reliable system, accurate knowledge, and convenience way to attract the more user to use theirs.

Virtual reality is a promising technology with the potential to disrupt the football industry since fans are seeking new ways of getting a home-watching experience closer to the real experience. This study tests the concept of a new virtual reality football experience by means of using the extended technology acceptance model to determine the factors that lead to the adoption of virtual reality equipment. The virtual reality experience is intended to simulate the real experience of attending the stadium in a matchday. Data was collected and 203 valid responses were obtained. The results were analysed using structural equation modelling, which allowed predicting purchase and use intentions. Findings suggest that perceived usefulness, perceived enjoyment and attitudes are strong predictors of the outcomes. Moreover, the results support the potential of virtual reality and its integration in sports. This study paves the way to further research on this matter and provides several insights and recommendations for sports organisations about whether offering the experience is viable or not and possible approaches to different segments of the Portuguese football fandom.<br>A realidade virtual é uma tecnologia promissora com o potencial de revolucionar a indústria do futebol tendo em conta que os adeptos estão cada vez mais a procurar uma nova experiência de ver futebol em casa que seja semelhante à experiência real. Este estudo testa o conceito de uma nova experiência de realidade virtual aplicada ao futebol através da extensão do modelo de aceitação de tecnologias (TAM) para determinar os fatores que conduzem à adoção de equipamento de realidade virtual. A experiência de realidade virtual testada neste estudo simula a experiência real de ir ao estádio em dia de jogo. A recolha de dados permitiu obter 203 respostas válidas. Os resultados foram analisados usando um modelo de equações estruturais (SEM) que permitiu prever as intenções de compra e de uso. Os resultados sugerem que a perceção de utilidade e perceção de divertimento e as atitudes determinam fortemente as intenções. Este estudo abre caminho para futuros estudos neste tópico e fornece vários indicadores e recomendações às organizações desportivas sobre se devem incluir esta experiência na sua oferta e possíveis abordagens a diferentes segmentos da massa adepta em Portugal.

博士<br>國立中山大學<br>公共事務管理研究所<br>102<br>Construction and promotion of eco-land performance evaluation model is an important issue for environmental governance, and local environmental governance person is a performer who guided urban environmental planning and management in government departments. Therefore, in face of new forms of governance, it becomes a key factor affecting the effectiveness of the governance model by local environmental governance person’s behavior and attitude. In this study, we proceeds questionnaire in Tainan and Kaohsiung cities, discusses user- aspect and system- aspect respectively, and applies TPB and TAM that explores the impact of key attitude factors of persons adopts environmental management performance evaluation model. The results shows, two theoretical models can explain the reasoning in this study. In TPB model, influence behavioral intentions are attitudes and subjective norms, but control perception is not reach significant level. External variables (ex: professional field, gender, job type and activity preferences) are significantly. In TAM model, every relationships are significantly excepts relationship between perceived easy of use and attitude, and external variable is only significant relation between age and behavioral Intentions. Finally, based on the findings discusses the policy implications and to develop action plans, and focus on TAM structure’s system- aspect proposes three action plans, for future reference and use of policy implementation.

碩士<br>中原大學<br>企業管理研究所<br>95<br>In such knowledge explosion era, cell phone has become one of essential technological products. And, telecom service provides much more convenience and new visions for our life with its rapid development. Due to the rapid evolution of global 3G telecom, the telecom carriers in Taiwan show off without fear to develop a unique business model to be their strategic direction in order to enhance their market competences for over 100% diffusion rate. Besides, they have also implemented various marketing strategies to attract more consumers to adopt their 3G services in order to hold the standing of Taiwan telecom market and achieve the goal of sustainable development. Based on the literature reviewed and the practical phenomenon, the purpose of this study are to confer how business model influence the selection on marketing mix and how the marketing mix of each telecom carriers affect the consumer’s innovation adoption. At the end, this study attempt to find out the relations between business model and marketing mix, the influence of marketing mix on consumer’s innovation intentions and an appropriate business model for Taiwan telecom industry. The study structure has established after the relevant literature reviews. This study is based on case study and the proposed model is tested through chose five telecom carriers in Taiwan including CHT, Taiwan Mobile, FET, APBW and VIBO. This research uses the method of deep interview and practical observation to evaluate all the research constructs. The conclusions of this study are summarized as following: 1. A diversification-integrated business model has become a trend. In the five cases of this study, three of them are taking diversified integration as their operation direction. Therefore, telecom carriers can improve their competences by increasing the scopes of telecom service applications. Afterward, they could stand out from the fierce competition of Taiwan telecom industry. 2. The approach strategy has no obvious influence to the consumer innovation adoption. According to the propositions in this study, Taiwan telecom carriers will construct their approach not only through their own brand, but also through the alliance of approach brand. As a result, this substantial approach strategy has not longer provided diversifications to consumers and consumers also cannot take it as a comparison standard while they want to make a choice. 3. 3G service enrichment and various pricing plans can reinforce consumer’s innovation adoptive attitude toward 3G services. According to the propositions of this study, consumers will have a strong innovation adoptive attitude toward the carriers with “Products Enrichments” product strategy and “Coexistence” price strategy. In other words, carriers who provide rich 3G services and various pricing plans can reinforce consumer’s innovation adoptive attitude toward 3G services. 4. 3G service enlargement and rise subsidy of cell phone can enhance consumer’s innovation adoptive behavior toward 3G services. According to the propositions of this study, consumers will have a high innovation adoptive behavior toward the carriers with “Products Enlargements” product strategy and “Products Association” price strategy. In other words, carriers who provide a systematic 3G services and high subsidy of cell phone pricing plans can reinforce consumer’s innovation adoptive behavior toward 3G services. 5. The reasons of the reverse differentiation between adoptive attitude and adoptive behavior. The possible reasons of the reverse differentiation between adoptive attitude and adoptive behavior are: (1) The online-time of each carrier is different. (2) Telecom service is not a common expendable. (3) The inconsistence of consumer cognition. (4) Purchase-Postponement behavior. (5) Other market conditions. 6. The future courses of Taiwan telecom carriers. Telecom carriers can separate 3G service promotion into three steps in the future. First of all, carriers can increase the scopes of 3G service applications in order to improve their competences. Second, carriers can reinforce consumer’s innovation adoptive attitude toward 3G services through the 3G service enrichment and various pricing plan. Finally, carriers can enhance consumer’s innovation adoptive behavior toward 3G services through the 3G service enlargement and high subsidy of cell phone. In addition, carriers can formulate their approach strategy by the concepts of Web 2.0 and open a new vision for the marketing style of telecom industry.

Repercussions of innovation adoption and diffusion studies have long been imperative to the success of novel introductions. However, perceptions and deductions of current innovation understandings have been changing over time. The paradigm shift from the goods-dominant (G-D) logic to the service-dominant (S-D) logic potentially makes the distinction between product (goods) innovation and service innovation redundant as the S-D logic lens views all innovations as service innovations (Vargo and Lusch, 2004; 2008; Lusch and Nambisan, 2015). From this perspective, product innovations are in essence service innovations, as goods serve as mere distribution mechanisms to deliver service. Nonetheless, the transition to such a broadened and transcending view of service innovation necessitates concurrently a change in the underlying models used to investigate innovation and its subsequent adoption. The present research addresses this gap by engendering a novel model for the most crucial period of service diffusion within the S-D logic context – the post-initial adoption phase, which demarcates an individual’s behavior after the initial adoption decision of a service. As a wellfounded understanding of service diffusion and the complementary innovation adoption still lingers in its infancy, the current study develops a model based on interdisciplinary domains mapping. Here fore, knowledge of the relatively established viral source domain is mapped to the comparatively undetermined target domain of service innovation adoption. To assess the model and test the importance of the explanatory variables, survey data from 750 respondents of a bank in Northern Germany is scrutinized by means of Structural Equation Modeling (SEM). The findings reveal that the continuance intention of a customer, actual usage of the service and the customer influencer value all constitute important postinitial adoption behavior that have meaningful implications for a successful service adoption. Second, the four constructs customer influencer value, organizational commitment, perceived usefulness and service customization are evidenced to have a differential impact on a iv customer’s post-initial adoption behavior. Third, this study indicates that post-initial adoption behavior further underlies the influence of a user’s age and besides that is also provoked by the internal and external environments of service adoption. Finally, this research amalgamates the broad view of service innovation by Nambisan and Lusch (2015) with the findings ensuing this enquiry’s model to arrive at a framework that it both, generalizable and practically applicable. Implications for academia and practitioners are captured along with avenues for future research.

The purpose of this study was to examine the level of adoption, usage and factors that influence the adoption of electronic banking (e-banking) by small, micro and medium enterprises (SMMEs) listed in the City of Tshwane Metropolitan Municipality (CTMM). Despite efforts by commercial banks to promote e-banking (internet and cell phone banking) to its customers, the adoption rate for internet and cell phone banking appears to be low. Based on the literature reviewed, the SMME sector has been widely excluded from the formal banking services. It is also observed that e-banking can enable SMMEs to grow and enter international markets. Technology acceptance model (TAM) integrated with perceived risk theory (PRT) was used to investigate factors that influence adoption and usage of e-banking. The study followed a quantitative research approach. Respondents were selected using simple random sampling technique. A structured survey questionnaire was used to collect the data. The survey was conducted on 160 SMMEs in the CTMM with the assistance of fieldworkers. Data were analysed using descriptive statistics, exploratory factor analysis (EFA), Pearson’s bivariate correlation, and multiple regression. The results revealed that perceived ease of use had a significant positive influence on the attitude towards e-banking. Perceived usefulness had a positive but insignificant influence on the attitude towards e-banking. Security risk was the only perceived risk dimension that had a significant negative influence on attitude towards e-banking. However, financial risk, privacy risk, performance risk and social risk had a positive and insignificant influence on attitude towards e-banking. It was envisaged that this study will enable banks to develop strategies that are aimed at increasing their SMME market share.<br>Finance, Risk management and Banking<br>M. Com. (Finance)