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Books on the topic 'Airline marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 26 July 2025

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1

Ambrose, Scott, and Blaise Waguespack. Fundamentals of Airline Marketing. Routledge, 2021. http://dx.doi.org/10.4324/9780429057731.

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2

Shaw, Stephen. Airline marketing and management. 2nd ed. Krieger, 1988.

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3

F, Butler Gail, and Keller Martin R, eds. Handbook of airline marketing. Aviation Week Group, 1998.

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4

Shaw, Stephen. Airline Marketing and Management: A Marketing perspective. Pitman Publishing Limited, 1985.

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5

Doganis, Rigas. Flying off course: Airline economics and marketing. 4th ed. Routledge, 2009.

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6

Doganis, Rigas. Flying off course: Airline economics and marketing. 4th ed. Routledge, 2010.

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7

Camilleri, Mark Anthony. Travel Marketing, Tourism Economics and the Airline Product. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-49849-2.

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8

Sibbald, Hilary. A review of the marketing strategies of the passenger airline industry. Oxford Brookes University, 2002.

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9

Ltd, Grey. Buffeted by turbulence ...: A review of marketing in the airline industry. Grey Ltd, 1986.

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10

United States. Dept. of Transportation. Secretary's Task Force on Competition in the U.S. Domestic Airline Industry., ed. Airline marketing practices: Travel agencies, frequent-flyer programs, and computer reservation systems. U.S. Dept. of Transportation, Office of the Secretary of Transportation, 1990.

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11

United States. Dept. of Transportation. Task Force on Competition in the U.S. Domestic Airline Industry. Secretary's Task Force on Competition in the U.S. Domestic Airline Industry: Airline marketing practices : travel agencies, frequent flyer programs, and computer reservation systems. U.S. Dept. of Transportation, Office of the Secretary, 1990.

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12

Office, General Accounting. Airline competition: Industry operating and marketing practices limit market entry : report to congressional requesters. The Office, 1990.

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13

Baidoo, Regina. British Airways 'Go': An examination of marketing strategies for the European Budget Airline Industry. LCP, 1999.

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14

Office, General Accounting. Airline competition: Industry operating and marketing practices limit market entry : report to Congressional requesters. U.S. General Accounting Office, 1990.

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15

Wells, Alexander T. Commuter airlines. Krieger, 1996.

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16

Kostromina, E. V. Aviatransportnyĭ marketing. NOU VKSh "Aviabiznes", 2003.

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17

Bell, Henry Valentine. Quality in marketing in the airlines industry. The Author), 1993.

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18

Malaval, Philippe. Marketing aeronautico: Scenari, tecniche e strategie. ETAS, 2003.

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19

Christophe, Bénaroya, ed. Aerospace marketing management: Manufacturers, OEM, airlines, airports, satellites, launchers. Kluwer Academic Publishers, 2002.

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20

Malaval, Philippe. Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers. Springer US, 2002.

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21

Poli︠a︡kova, N. V. Povedenie potrebiteleĭ na rynke aviat︠s︡ionnykh perevozok. BGUĖP, 2009.

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22

Poli︠a︡kova, N. V. Povedenie potrebiteleĭ na rynke aviat︠s︡ionnykh perevozok. BGUĖP, 2009.

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23

United States. General Accounting Office., ed. Aviation competition: International aviation alliances and the influence of airline marketing practices : statement by John H. Anderson, Jr., Director, Transportation Issues, Resources, Community, and Economic Development Division, before the Subcommittee on Antitrust, Business Rights, and Competition, Committee on the Judiciary, U.S. Senate. The Office, 1998.

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24

Hartle, S. Is liberalisation occurring?: If so, what are the effects on scheduled airlines marketing strategies?. Oxford Brookes University, 1996.

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25

Group, IMC Consulting. Jasper-Hinton air service development study. Alberta Tourism and Small Business, Development Branch, 1991.

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26

K, Mueckenheim Jacqueline, ed. Business plans handbook: A compilation of actual business plans developed by small businesses throughout North America. Gale, 2002.

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27

Ambrose, Scott, and Blaise Waguespack. Airline Marketing. Taylor & Francis Group, 2021.

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28

Ambrose, Scott, and Blaise Waguespack. Airline Marketing. Taylor & Francis Group, 2021.

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29

Goel, Sharad. Airline Service Marketing. Pentagon Press, 2009.

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30

Taneja. Marketing Perspectives Airline. Rowman & Littlefield (Non NBN), 1995.

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31

Shaw, Stephen. Airline Marketing and Management. 6th ed. Ashgate Pub Co, 2007.

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32

Shaw, Stephen. Airline Marketing and Management. 4th ed. Ashgate Publishing, 1999.

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33

Butler, Gail F. Handbook of Airline Marketing. Mcgraw-Hill (Tx), 2004.

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34

Shaw, Stephen. Airline Marketing and Management. Taylor & Francis Group, 2016.

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35

Shaw, Stephen. Airline Marketing and Management. Taylor & Francis Group, 2020.

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36

Shaw, Stephen. Airline Marketing and Management. 2nd ed. Krieger Pub Co, 1985.

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37

Shaw, Stephen. Airline Marketing and Management. 5th ed. Ashgate Publishing, 2004.

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38

Shaw, Stephen. Airline Marketing and Management. Taylor & Francis Group, 2020.

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39

Shaw, Stephen. Airline Marketing and Management. 3rd ed. Krieger Publishing Company, 1993.

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40

Shaw, Stephen. Airline Marketing and Management. 6th ed. Ashgate Publishing, 2007.

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41

Shaw, Stephen. Airline Marketing and Management. Taylor & Francis Group, 2020.

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42

Ambrose, Scott, and Blaise Waguespack. Fundamentals of Airline Marketing. Taylor & Francis Group, 2021.

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43

Ambrose, Scott, and Blaise Waguespack. Fundamentals of Airline Marketing. Taylor & Francis Group, 2021.

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44

Shaw, Stephen. Airline Marketing and Management. Taylor & Francis Group, 2020.

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45

Airline marketing and management. 7th ed. Ashgate, 2011.

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46

Airline Marketing and Management. Taylor & Francis Group, 2020.

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47

Airline marketing and management. Ashgate, 2007.

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48

Airline Marketing and Management. Taylor & Francis Group, 2020.

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49

Airline Marketing and Management. Taylor & Francis Group, 2020.

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50

Airline Marketing and Management. 2nd ed. Financial Times Management, 1985.

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