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Dissertations / Theses on the topic 'Airline marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

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1

Honauer, Silvan. "Markenmanagement in der Airline-Branche." St. Gallen, 2006. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/02603272001/$FILE/02603272001.pdf.

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2

Potgieter, Diane. "Competitive strategies and entry strategies of low cost airline incumbent 1time Airline." Thesis, Rhodes University, 2007. http://hdl.handle.net/10962/d1007606.

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This dissertation reports on the factors that contributed to the successful entry strategy of 1time Airline, a low cost carrier, into the South African airline industry as well as its competitive strategies within this context. Research interviews were conducted in November 2005 and research material gathered until end January 2006. Key issues include an evaluation of 1time's business model in relation to other low cost entrants as well as against material sourced through interviews with 1time Airline management, employees and consumers of the airline's product. Porter's Generic Strategies and

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3

Keprta, Jan. "Changes to the marketing strategy of the airline industry in Europe due to the proliferation of low-cost airlines in Europe." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201758.

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The aim of this thesis is to analyze the changes to marketing strategy of airline companies in Europe due the proliferation of low-cost carriers in Europe. The thesis is divided into three parts. In the theoretical part the marketing strategy framework is established by reviewing the latest literature on marketing theory and its application to the airline industry. The second chapter provides the historical background and shows the specifics of the airline industry in order to determine when the proliferation of low-cost carriers in Europe occurred. It also analyzes the impact the proliferatio

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4

Cmuntová, Eva. "Letecká doprava a marketing na sociálních médiích." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197996.

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The thesis introduces the airline industry and its interconnection with marketing on social medias. At the beginning, in the theoretical part, particularities of the industry explaining the necessity of any kind of marketing are stated. Definitions and categorization of social medias follow together with a detailed description of four of them which will be part of the later analysis. Characteristics of users are mentionned as well since they are highly important for the right segmentation and targeting. The practical part contains the analysis of usage of the chosen medias in marketing of the

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5

王達才 and Tat-choi Wong. "The strategic importance of information systems to airline revenue management." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B31266873.

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6

Parry, David Llewelyn. "Behavioural reactions of managers towards airline operations performance in times of crisis and growth." Thesis, Bournemouth University, 2011. http://eprints.bournemouth.ac.uk/18840/.

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This research was undertaken in the United States within two different regional airlines and examines the attitudes and behaviours of managers to operations performance measurement and review (PMR) systems during separate periods of crisis and growth. The aim and objectives were to examine whether managers would consciously adopt the necessary attitudes and behaviours that are required to positively interact with a PMR system and to further examine what these behaviours should be. A secondary aim was to understand whether the prevailing business state of crisis or growth affected the attitudes

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7

Fritsch, Daniel. "Marketingova strategie firmy Turkish Airliners." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-255767.

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Diplomová práce se zaměřuje na marketingovou strategii Turkish Airlines, který je nejlepší evropský letecký dopravce s jeho hlavní základnou v Istanbulu na letišti Atatürk. Práce taktéž zahrnuje rozbor leteckého průmyslu a navrhuje marketingový přístup pro rozvoj povědomí a zvýšení prodeje společnosti Turkish Airlines. Diplomová práce se skládá ze tří částí teoretické, praktické a návrhové části.

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8

Mayer, Robert. "Environmental marketing in the airline sector : an evaluation of market segments, green image and eco-positioning." Thesis, Loughborough University, 2013. https://dspace.lboro.ac.uk/2134/13578.

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The environmental impacts of air travel have become more prominent. Governments and environmental groups have increasingly focussed on the effect that air transport has on the environment, and airlines have started to respond to the increasing awareness of their environmental impacts. The aim of this research is to develop an understanding of how leisure air travellers perceive the environmental marketing mix of airlines. Resource-Advantage Theory is used to analyse green marketing in the airline sector. This theory will be extended to the airline sector by establishing green market segments,

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Narangajavana, Kaosiri Yeamduan. "Estrategias de precios en el sector aéreo: condicionantes esenciales a corto y largo plazo. Pricing strategies in the airline industry: Key determinants in the short- and long-term." Doctoral thesis, Universitat Jaume I, 2013. http://hdl.handle.net/10803/669193.

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Este trabajo está centrado en el estudio del establecimiento de precios por parte de las compañías. El estudio centra su atención en el sector aéreo, para lo cual realiza un estudio teórico que se concreta en dos modelos, y dos análisis empíricos. La tesis estudia con profundidad la literatura sobre precios, focalizando su atención principalmente en los desarrollos dentro del marketing. El trabajo postula la importancia de un modelo de precios, que observa tres componentes: los precios estratégicos, los precios de producción, y los precios de demanda. El trabajo incide en estos tres compone

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10

Gailey, Edward D. "Strategic Price Competition and Price Disperion in the Airline Industry: A Conceptual Framework and Empirical Analysis." Cleveland, Ohio : Cleveland State University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=csu1261140937.

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Thesis (Ph.D.)--Cleveland State University, 2009.<br>Abstract. Title from PDF t.p. (viewed on Dec. 18, 2009). Includes bibliographical references (p. 128-134). Available online via the OhioLINK ETD Center and also available in print.

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Skruibytė, Lina. "Paslaugų kokybės vertinimas AB „flyLAL – Lithuanian Airlines“ pavyzdžiu." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090602_090816-18799.

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Paslaugų kokybės vertinimas AB „flyLAL – Lithuanian Airlines“ pavyzdžiu Darbo objektas: Oro linijų bendrovės teikiamų paslaugų kokybė. Tyrimo problema: Nepakankamas dėmesys oro linijų bendrovės teikiamų paslaugų kokybei. Tyrimo tikslas: Ištirti, ar paslaugos teikėjo formuojami vartotojų lūkesčiai atitinka vartotojų suvoktą kokybę ir ar gaunama vertė atitinka už ją mokamą kainą. Tyrimo uždaviniai: • Ištirti, kaip vartotojai vertina skirtingas bendrovės paslaugų kokybės dimensijas; • Išanalizuoti vartotojų suvokiamą kokybę; • Ištirti vartotojų pasitenkinimo lygį bendrovės teikiamomis paslaug

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Georgievová, Jitka. "Věrnostní program Air France-KLM a jeho komunikace." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113199.

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This diploma thesis addresses the topic of frequent flyer programs for small and medium enterprises. The goal of this thesis is to analyze BlueBiz, the Air France-KLM frequent flyer program for small and medium enterprises, and to propose improvements for this program. The theoretical part consists of an introduction to marketing, commercial communications, and loyalty programs; the analytical part deals directly with the frequent flyer program BlueBiz. The analytical part introduces the airline companies Air France-KLM, and provides an analysis of BlueBiz terms and conditions, an analysis of

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Westerlund, Daniela, Hilz Leila, and Paula Schmidt. "Enhancing an airline’s internal marketing to improve service quality and customer loyalty : A qualitative study expanding the Internal Marketing Model based on the case of Germania." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44020.

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Background: Due to the deregulation of the European airline industry within the 1980’s, competition between airlines has intensified greatly. The emergence of low-cost carriers has given rise to the competition on price. However, meeting customer demands and delivering high-quality service, beyond the mere price factor, is still crucial for an airline’s survival. Previous literature has focused on the interactive marketing aspect between employees and passengers when it comes to service quality and customer satisfaction. Today, there is a gap between what management does to satisfy its employe

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Khomutova, Sofia. "Návrh marketingové strategie low cost letecké společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-261774.

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My Master thesis focuses on the design of the marketing strategy of a low-cost airline SparrowJet. The first chapter of the theoretical parts contains the required basics of theoretical information necessary to develop a marketing plan. In the second chapter is an analysis of the air transportation market with an emphasis on the low-cost segment. The final chapter of the theoretical part is dedicated to the marketing mix in the transportation. The practical part of my thesis begins with the situation analysis, which includes: the PEST analysis, Porters five forces analysis, a competition analy

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15

Husein, Khaled A. "Airlines marketing : a case study of the Middle East Airlines." Thesis, University of Strathclyde, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.317822.

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Dadoun, Amine. "Semantic data driven approach for merchandizing optimization." Electronic Thesis or Diss., Sorbonne université, 2021. http://www.theses.fr/2021SORUS191.

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L'objectif général de ce doctorat consiste à explorer et proposer de nouvelles approches s'appuyant sur un grand volume de données hétérogènes qui doivent être intégrées et enrichies sémantiquement, et sur les progrès récents dans les techniques d'apprentissage automatique et profond, afin d'exploiter à la fois la variété accrue d'offres qu'une compagnie aérienne peut faire à ses clients ainsi que la connaissance qu'elle a de ses clients dans le but ultime d'optimiser la conversion et l'achat. L'objectif général de cette thèse peut être décomposé en trois questions de recherche principales : 1

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Lau, Wai-man. "Relationship marketing : the case of Cathay Pacific Airways /." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B19878023.

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劉偉文 and Wai-man Lau. "Relationship marketing: the case of Cathay Pacific Airways." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B3126895X.

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Jakobsson, Christina, and Markus Herrmann. "Scandinavian Airlines : En fallstudie om Scandinavian Airlines kundrelationer." Thesis, Uppsala University, Department of Business Studies, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-106312.

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<p>For many companies, the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their customers individually. The airline industry was one of the first pioneers to use the full potential of Internet to improve customer relations and its profits which we aim to investigate in greater detail in our thesis.</p><p>Our thesis answers the question on how Scandinavian Airlines' (SAS) Eurobonus

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Jamart, Thierry, and Stefanie Kupka. "The achievement of sustainable competitive advantage through relationship marketing." Thesis, Halmstad University, School of Business and Engineering (SET), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2510.

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<p>Nowadays, the European airline market is characterized by two major different airline business models; the full service airlines and the low cost airlines. Secondary, appeared for the first time in 1985 in form of the Irish low cost carrier Ryanair. In recent days, the European low cost market stands out through its growth potential and high competitiveness. Therefore, startup companies aiming to join the wave of success as well as insolvency of newly established airlines are part of the daily occurrence. The challenge, that established low cost airlines are faced with, is to create competi

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Gallardo, M. Andrea. "Copa vacations Chile." Tesis, Universidad de Chile, 2015. http://repositorio.uchile.cl/handle/2250/136720.

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Tesis para optar al grado de Magíster en Marketing<br>Autor no autoriza el acceso a texto completo de su documento<br>La industria del turismo se ha convertido en una de las industrias limpias con mayor potencial a nivel global tanto para generar ingresos, empleos y desarrollo regional. Cada dia, el turismo se convierte en una posibilidad real de mejorar la calidad de vida y de incrementar los ingresos de las comunidades locales asociadas a atractivos turisticos desarrollados o en vias de desarrollo, siendo una actividad inclusiva y que permite dar a conocer a nivel internacional a los pa

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Kassir, Ali Mohamad. "The impact of brand awareness on customer's behavioral response and satisfaction : case study : global alliance brand "Sky Team"." Thesis, Angers, 2017. http://www.theses.fr/2017ANGE0083.

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La présente recherche examine l'effet de la prise de conscience de l'alliance aérienne mondiale sur la satisfaction des passagers ainsi que les facteurs qui ont influencé leurs intentions et leurs réponses comportementales et leur niveau de satisfaction. En outre, l'étude étudie et identifie la corrélation existante entre la prise de conscience de la marque et le niveau de qualité du service attendu, le risque perçu. L'étude compare la prise de conscience par les voyageurs de la marque aérienne (Middle East Airlines-MEA) par rapport à la marque de l'alliance aérienne (Sky team). La recherche e

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Scala, Stefania, and Guillermo Novelli. "Posicionamiento de ConnectMiles en Ecuador." Tesis, Universidad de Chile, 2018. http://repositorio.uchile.cl/handle/2250/168314.

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TESIS PARA OPTAR AL GRADO DE MAGÍSTER EN MARKETING<br>Scala, Stefania, [Parte I], Novelli, Guillermo, [Parte II]<br>Copa Airlines fue fundada en 1947 por PANAM (Pan American Word Airways) e inversionistas panameños iniciando sus operaciones con rutas aéreas en el mercado local. Desde su primer vuelo internacional en 1966 a la Ciudad de San José Costa Rica Copa Airlines se ha caracterizado por ser la aerolínea más puntual de América Latina y la segunda dell mundo, premio entregado por FlightStats. Luego de 33 años de servicio doméstico ininterrumpido, en 1980 se enfocó por completo en la opera

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COUASME, Mathilde, and Julie GURGEY. "Airlines experiential marketing: gaining and retaining customers : Case studies of British Airways, SAS, Air France, Easy jet and KLM." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31687.

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Title: Airlines experiential marketing: gaining and retaining customers Research Question: How do airlines use the experiential marketing to gain and retain consumers? Supervisor: Venilton Reinert Course: Strategic Marketing with Independent Project Keywords: Airlines, experiential marketing, experience, loyalty, sense, emotions, feelings Purpose: The aim of this research is to understand how airlines’ users can be acquired and kept thanks to experiential marketing. This study allows analysing the news consumers’ expectations and how companies adapt their strategies to meet customers’ needs th

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Kollárová, Monika. "Analýza online marketingovej komunikácie leteckých spoločností." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193366.

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The thesis deals with the use of online marketing by airlines, while emphasis is placed on social media and viral marketing campaigns. The aim is to identify the requirements for successful online marketing communication. In the theoretical part the specific features of the airline industry are characterized and PEST analysis of the aviation industry is performed. This part of the thesis also defines and characterizes the main forms of online marketing used in aviation. The practical part compares the activity of selected airlines on the social network Facebook and video-hosting server YouTube

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Sturesson, Vladka. "Can the low cost boom in aviation reach long distance destinations? : MBA thesis in marketing." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-8582.

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Aim The commercial success of some low cost airlines presents the low cost model as very attractive. Until now their main focus has been on short-haul routes, but it is no surprise that they show an interest in entering the long-haul routes market as recent trends are very promising. The aim of this study is to analyze whether the low cost business model is applicable for long-haul routes, which parts of the model are transferable to long-haul services, what competitors responses might be and whether there is potential for low cost airlines operating in Scandinavia to gain frequent, well payin

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Yáñez, del Valle José Maximiliano. "Manual annotation & text mining in a marketing service logic approach -ARC Framework-LATAM airlines case study research." Tesis, Universidad de Chile, 2014. http://www.repositorio.uchile.cl/handle/2250/117535.

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Tesis para optar al grado de Magíster en Marketing<br>El presente documento se basa en la aplicación de una nueva metodología, justificada dentro del marco teórico de Service Analytics y ARC. Esta metodología, consta de tres etapas: En primer lugar, un proceso de Anotación Manual, para analizar feedback escrito no estructurado de clientes. En segundo lugar un mapeo del proceso de servicios visto de la perspectiva de los clientes. Y finalmente, la construcción de un artefacto de Text Mining basado en los dos procesos anteriormente concretados, buscando automatizar el análisis de grandes masas d

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Chaloupková, Markéta. "Marketingová strategie nízkonákladové letecké společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377983.

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The diploma thesis deals with the marketing strategy of low cost airlines. The theoretical part describes low cost air transport and also define marketing tools. The practical part is focused on the low cost airline Wizz Air. In practical part of the work is included a questionnaire survey. Based on the findings, were proposed possible marketing improvements for Wizz Air airline.

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Mousavi, Seyed Siamak [Verfasser], and Andreas [Akademischer Betreuer] Kagermeier. "Effective Elements on E-Marketing strategy in Tourism Industry(Case study: Airlines, Tour Operator and Chain Hotels in Germany and Iran) / Seyed Siamak Mousavi ; Betreuer: Andreas Kagermeier." Trier : Universität Trier, 2012. http://d-nb.info/1197698477/34.

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Oliveira, Denise Santos de. "Estratégias de marketing e as dimensões de valor da marca no transporte aéreo analisadas sob a perspectiva do passageiro." Universidade Federal de Goiás, 2017. http://repositorio.bc.ufg.br/tede/handle/tede/7303.

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Submitted by JÚLIO HEBER SILVA (julioheber@yahoo.com.br) on 2017-05-05T20:06:53Z No. of bitstreams: 2 Dissertação - Denise Santos de Oliveira - 2017.pdf: 3990360 bytes, checksum: 1b334cb5389f48673746e329e16254f5 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)<br>Approved for entry into archive by Luciana Ferreira (lucgeral@gmail.com) on 2017-05-10T13:38:21Z (GMT) No. of bitstreams: 2 Dissertação - Denise Santos de Oliveira - 2017.pdf: 3990360 bytes, checksum: 1b334cb5389f48673746e329e16254f5 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD

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Gill, Peter. "Lågprisflygbolagens prissättningsstrategier : En kvantitativ studie av Ryanairs prissättning av flygbiljetter." Thesis, Södertörn University College, School of Business Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-3653.

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<p><strong>Syfte</strong>: Studiens syfte är att analysera hur flygbolaget Ryanair prissätter sina flygbiljetter och om det skiljer sig beroende på flygsträcka.</p><p><strong>Metod</strong>: En kvalitativ longitudinell studie med deduktiv ansats där primärdata i form av prisuppgifter samlats in från Ryanairs hemsida.</p><p><strong>Teorier</strong>: Prisdiskriminering, Priselasticitetshävstång, Operationell hävstång och Hallbergs prisstrategier.</p><p><strong>Slutsats</strong>: Studiens resultat bekräftar Anjos, Chengs och Curries teori om att lågprisflygbiljetter håller sig på en ganska stabil

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Henriksson, Susanna, and Charlotte Fränneby. "De traditionella flygbolagens överlevnad på den skandinaviska marknaden : en studie om SAS Sverige." Thesis, Södertörn University College, School of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1432.

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<p>The traditional airlines exist on a market that is distinguished by an increasing competition. They are often partly or completely owned by the government and are characterized by slow decision making. Because of their existing structure and old business culture the traditional airlines find it hard to use price as a means of competition. Consequently the traditional airlines need to create loyalty amongst their customers. The purpose of this essay was to analyze and evaluate SAS long-term marketing strategies through a comparative study of the companies’ management, employees and customers

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Tseng, Hung-Yu, and 曾泓瑜. "Databased Marketing Strategy of Airline Customer Service." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/84144945604133469318.

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碩士<br>國立交通大學<br>資訊管理研究所<br>83<br>It is Marketing that critically influences the interac- tive relationship between organizations and customers. Different trends of Marketing come up with the change of environments， and now, it is the age of Databased Marketing. Databased Marketing is a process of information-oriented marketing, an interactive approach to marketing, and a customer-oriented marketing based on database techniques. To keep the long term relationship with customers and understan

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Long, Pei-Wen, and 龍姵妏. "The Analysis of Marketing Strategies of Domestic Airline Companies." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/44098346913723308800.

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碩士<br>國立臺灣大學<br>商學研究所<br>86<br>In recent years , because of the importance of time effiency and high living standard , more and more people use airline for transportation . Airline se rvice industry becomes more competitive , and to develop different marketing strategies to win more customer is one of the most important goals of airline companies. This thesis has the following objectives: (1) To understand the influence of environment to airline service industry. (2) To understand the ch

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Jiřičná, Vladimíra. "Povědomí české populace o aktivitách Emirates Airline ve sportu." Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-379239.

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Title: Awareness of the Czech population about sporting events involving Emirates Airline Aims: The primary aim of this thesis is to find out the awareness of the Czech population about sporting events involving Emirates Airline. The secondary aim is to then evaluate the gathered information. Methods: The research question is answered through an experiment that entails distributing an online questionnaire to respondents as a form of quantitative method used in this dissertation. The compiled questionnaire was sent out to various groups of responders using the social network and email communica

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Cheng, T. C., and 鄭宗祺. "The Application of the Marketing by Multivariate Analysis-EVA Airline Case." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/34586691899246939681.

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"Relationship marketing: a study of an application to the airline industry." Chinese University of Hong Kong, 1996. http://library.cuhk.edu.hk/record=b5888673.

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by Melwani Cheng Ngar Man Angela, Tang Wai Shan.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1996.<br>Includes bibliographical references (leaves 106-113).<br>ABSTRACT --- p.ii<br>TABLE OF CONTENTS --- p.iii<br>ACKNOWLEDGEMENT --- p.vi<br>Chapter CHAPTER I --- INTRODUCTION --- p.1<br>Background --- p.1<br>Method --- p.2<br>Chapter CHAPTER II --- LITERATURE REVIEW --- p.4<br>The Emergence of Relationship Marketing --- p.4<br>Definition of Relationship Marketing --- p.5<br>Segmentation --- p.9<br>Niche Marketing --- p.9<br>Database Marketing --- p.11<br>Frequency Marketing -

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LIH, SHIH JENQ, and 施政利. "Analysis on the Marketing Strategy of Airline Cabin in “M Society”." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/74400506322454001919.

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碩士<br>開南大學<br>空運管理學系<br>97<br>The marketing strategy for airline cabin is mainly affected by the passenger’s preference and society economy. In order to verify both the relation and use between the “M society” and the sales of airline cabin, this study will address the relevance to the current layout of the airline cabin and national disposable income as well as consumer deeds. The research methods include literature review and interview with experts. Through literature review, the emergence of “M society” and the prevalence of new luxury wind are explored. Then through interview with expert

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Yeh, Chien-Chi, and 葉千綺. "customer come first? A discusion on airline industry marketing oritation research." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/38118674237807916120.

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碩士<br>義守大學<br>管理研究所碩士班<br>96<br>This research is to study the critical factors that affect airline industry in Taiwan. Since the development of service industry in Taiwan is still at its early stage, facing the challenge from conventional retailers, volatile customers, and future developments of the same, it is very important for developers and managers to evaluate these factors before they decide to invest in it. This study is trying to establish an index, which are the critical success factors to Taiwanese airline services industry development. The study uses the Delphi theory plus Analytic

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Liu, Yu-Ting, and 劉昱廷. "The Green Marketing and Measures on Customer Loyalty of the Airline Industry." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/73328831964771689322.

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碩士<br>國立中央大學<br>土木工程研究所<br>100<br>The rapid growth of international air travel has averaged approximately 5 percent per year. The Intergovernmental Panel on Climate Change (IPCC) has concluded that the aviation industry will become one of the largest contributors to global warming. However, airlines how to develop green strategies to respond to consumers'' growing concern for environmental issues is the key to the global market. The purpose of this study was to explore the relationship between the airlines’ green marketing and measures, brand image, customer satisfaction, and customer loyalty

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Lee, Ying Hua, and 李映華. "A study on the relation between the airline brand marketing and customers’ intention." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/15418979763811724909.

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碩士<br>開南大學<br>空運管理學系<br>97<br>In the past recent years, air travel industries have been considerably influenced by the global economic recession; however, the number of tourists to Taiwan still increased. In the past, studies on brand marketing were mostly oriented toward the brand image and customers’ perception, or the relation between each kind of service proposed. Few studies were about airline companies’ marketing strategies. The most important for all the airline companies is to take advantage of brand marketing in the current market in order to attract the most customers possible, as we

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Louw, Nicolaas Salomon. "An integrated marketing approach for a medium-sized South African airline in a deregulated market." Thesis, 2012. http://hdl.handle.net/10210/6955.

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M.Comm.<br>The overall goal of this study is to provide a medium-sized South African airline with the theoretical framework and necessary research and analyses, in developing an integrated marketing approach in a deregulated environment. The objectives of the study are : to analyse the macro and market variables that could impact on the marketing efforts of a medium-sized South African airline. to assess a medium-sized South African airline's marketing efforts (in response to external variables) using existing theories and the airline's own set objectives. to link the marketing efforts of a me

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Chiang, Tzu-Hsuan, and 蔣子萱. "The study on the simulation of heterogeneous consumer choice behavior and airline marketing strategies." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/54007776726020671627.

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碩士<br>國立交通大學<br>運輸科技與管理學系<br>97<br>As the global air market inches towards liberalization, airlines using intensive and pooling frequent flyer programs (FFP) with airline and non-airline partners has become a new strategy in order to remain competitive. Although much research has been carried out to evaluate the impact of airline alliance, little has been done on the impact of non-airline alliance and FFP on passengers’ airline choices. This study aims to construct models to explore the dynamic behavior of heterogeneous passengers’ choices on airline taking into account mileage accumulation, h

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Main, Kathy A. "Airline development in the South Pacific : a turning point." Thesis, 1989. https://vuir.vu.edu.au/15634/.

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The civil aviation industry in the South Pacific is experiencing a period of rapid change. A turning point for the industry has arrived in the form of new generation, long range aircraft used by Pacific Rim airlines. These aircraft have the propensity to overfly the South Pacific. This means reduced access to stop-over traffic for the small South Pacific nations who have traditionally relied on business associated with stop-over tourism. A consequence of over-flying the South Pacific is an increasing dependence on national flag carriers to provide island dedicated services. The focus of the th

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Pan, Tzu-Ting, and 潘姿廷. "A study of Airline Social Media Marketing on the Consumers Behavior Intention － Involvement as Moderator." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/562dkr.

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碩士<br>國立高雄餐旅大學<br>運輸與休閒服務規劃碩士學位學程<br>103<br>Nowadays, facebook has already been the one of the most important way to connet with people. It provied a bunch of function such as faster communicate and interactive frequenty, and has been widely used. In recent years, many studies start to investigate tops about how explore there fan pages. Today news (2014) reported that there are 50% of people search, purchase or sell products on Facebook. According to the Facebook data, the top 5 ranking products include traveling products, which shows that Facebook users tend to spend their money on entertainm

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Lu, En-Tzu, and 呂恩慈. "Assessing the Production and Marketing Efficiencies of the Listed Airline Companies in the United States." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/82872088880820441763.

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碩士<br>元智大學<br>會計學系<br>98<br>The study explores the relationship between the operating performance and corporate governance of the listed airline companies in the US using an innovative two-stage approach. Firstly, the study applies two-stage data envelopment analysis (DEA) to evaluate the “Production efficiency” and “Marketing efficiency” of listed airlines. We find that, among 30 airlines being researched, the relatively efficient in production process and marketing process are approximately 63% and 33% of the airlines respectively. This also suggests that managers should focus firstly on imp

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NUGROHO, WAHYUDI, and 張俊浩. "The Impact of Social Media Marketing Activities on Indonesian Consumer Purchasing Intention of Airline Products." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/gtcrc6.

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碩士<br>亞洲大學<br>經營管理學系<br>107<br>ABSTRACT Purpose - The purpose of this study is to examine the influences of social media marketing activities on purchase intention through perceived value and trust in Airline industry. Design/methodology/approach - This study uses a quantitative approach to examine the proposed hypotheses. The questionnaires were distributed to 303 respondents who are Indonesian consumers. Causal research design is used to indicate the cause-and-effect relationship between construct. This study uses data collection to gather the data. Findings – Trust is identified as the

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Liu, Wen Chun, and 劉玟君. "Application of fuzzy quantification SWOT to analyse competitive profile with northern of Asia airline marketing." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/9meg4a.

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碩士<br>開南大學<br>觀光運輸學院碩士班<br>106<br>The global aviation shipping industry is in vogue and the low cost aviation shipping industry in the various countries' overseas traveling atmosphere rises fast. In addition the Taiwan geographical position to the northeast Asia or the Southeast Asia airline route arrives almost in 5 hours. The exchange rate low, the route short, the low cost aviation cuts prices to compete etc. Many factors cause the traveling the travel expense relative small advantage. Also the Northeast Asia traveling environment is so amazing. That’s why a large person to travel and attra

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Jeng, Kung-Yeun, and 鄭光遠. "Exploring Strategies for Improving Service Quality of Taiwan Domestic Airline from the Perspective of Service Marketing." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/77643098319098322372.

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博士<br>國立交通大學<br>交通運輸研究所<br>94<br>Due to the unique oligopoly nature of domestic market, each individual airline in Taiwan can no longer increase her market share by simply through “pricing strategies”, and needs to compete aggressively via better “service quality.” Hence, service improvement has emerged as one of the most imperative issues for all Taiwan domestic airlines. Grounded on the notion of service marketing triangle, this study has focused on the following key aspects: external marketing, internal marketing, and interactive marketing. Of particular emphases are on prioritizing ite

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Lin, Szu-Chung, and 林司忠. "Airline Customers’ Responses to Experiential Marketing and Experiential Value－a Case Study on EVA Hello Kitty Jet." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/q7b8zq.

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碩士<br>銘傳大學<br>觀光研究所碩士在職專班<br>95<br>With the increase of national income and the change of consumption patterns, the differentiation in products and the service has become the critical key factors to survive in the competitive market. B. Joseph Pine Ⅱ and James H. Gilmore (1999), two prestigious researchers, had put forth a perspective of a unique experiential consumption which could lead to effective market segmentation. Schmitt (1999) also stated that the experiential marketing would change its traditional function and effectiveness. Thus, the motivation of carrying out this research on th

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