Relevant bibliographies by topics / Airline Segmentation

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Airline Segmentation'

Author: Grafiati
Published: 3 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "Airline Segmentation"

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Nagdev, Kris. "EVALUVATION OF SINGAPORE AIRLINES USE OF NICHE MARKETING TO GROW IN THE AMERICAN MARKET." International Journal of Advanced Research 9, no. 01 (2021): 218–39. http://dx.doi.org/10.21474/ijar01/12299.

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Singapore Airlines is a globally established airline operating out of Singapore. They have a fleet of 129 aircraft flying on 62 routes around the world. In 2018, they were ranked as the world’s best airline by Skytrax. In the early 2010s, in accordance with the ambition to grow, Singapore Airlines expanded the American market with flights to the USA. This posed a challenge for the airline because of the geographical distance between Singapore and North America With the A350-900 ULR, Singapore Airlines restarted its route to New York with the same ambition of expanding into the American mark
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Shivani, Lilender. "AIRLINE PRICING: HOW AIRLINES USE PRICING STRATGEIES." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem31778.

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Airline pricing strategies play a pivotal role in the aviation industry's revenue management. This abstract explores the intricate mechanisms behind airline pricing, delving into the fundamental principles, factors, and techniques utilized by airlines to set fares. Drawing from a combination of academic research, industry reports, and real-world examples, this abstract provides a concise overview of the dynamic landscape of airline pricing. The abstract begins by elucidating the core objectives of airline pricing strategies, emphasizing the dual goals of maximizing revenue and optimizing capac
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Wei, Li Feng. "Design and Implementation of Airline Customer Segmentation System Based on Ant Colony Clustering Algorithm." Advanced Materials Research 433-440 (January 2012): 3357–61. http://dx.doi.org/10.4028/www.scientific.net/amr.433-440.3357.

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Segmentation based on customer value and needs can better guide marketing decision-making of airlines as well as better understand needs of high-value passengers. To address customer segmentation in Customer Relationship Management (CRM), the paper proposed and designed airline customer segmentation system structure based on ant colony clustering. The key ant colony clustering algorithm was also designed and implemented. The ant colony clustering algorithm mainly used adaptively adjusted group similarity to perform clustering and access to initial clustering result. Then all data representatio
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Chao, Ching-Cheng, Taih-Cherng Lirn, and Kuo-Chung Shang. "Market segmentation of airline cargo transport." Service Industries Journal 33, no. 15-16 (2013): 1672–85. http://dx.doi.org/10.1080/02642069.2011.638920.

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Stoenescu, Cristina, and Camelia Monica Gheorghe. "Hybrid” airlines – Generating value between low-cost and traditional." Proceedings of the International Conference on Business Excellence 11, no. 1 (2017): 577–87. http://dx.doi.org/10.1515/picbe-2017-0062.

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Abstract Over the last years, the rise of low-cost airlines has determined significant changes in the airline industry and has shaped the evolution of the existing business models. Low-cost airlines started by offering basic services at very low prices; traditional airlines responded by equally cutting costs and reinventing the services offered, with an orientation towards braking down the fare and implementing add-ons, in order to become cost-efficient. As traditional airlines developed strategies to become competitive in this new environment, low-cost airlines started focusing on new ways of
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CHEN, JOSPEH S., and SEYOU JANG. "PROFILING AIRLINE WEB USERS: A SEGMENTATION APPROACH." Tourism Analysis 8, no. 2 (2003): 223–26. http://dx.doi.org/10.3727/108354203774076779.

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Bruning, Edward R., Mary L. Kovacic, and Larry E. Oberdick. "Segmentation analysis of domestic airline passenger markets." Journal of the Academy of Marketing Science 13, no. 1-2 (1985): 17–31. http://dx.doi.org/10.1007/bf02729703.

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Chen, Fang-Yuan, Shih-Liang Tu, and Hsin-Erh Wang. "Green Market Segmentation: A Case of Airline Customers in Taiwan." Journal of Sustainable Development 9, no. 1 (2016): 99. http://dx.doi.org/10.5539/jsd.v9n1p99.

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<span lang="EN-US">Green marketing has evolved in line with an increase in consumers' concern with the environment. This study explores whether an environmentally-oriented market niche exists within the airline transport market in Taiwan. Based on a survey of 416 airline customers, this study uses factor analysis and cluster analysis to segment customers based on their environmental behaviors. Three distinct clusters were identified (i.e., the environmentally indifferent, the enlightened environmentalists, and the active environmentalists) and further profiled with respect to the socio-d
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Verwer, Tim P., and Linda M. Kamp. "How to manage global partner relationships to achieve sustainability goals: A decision support system using the Best-Worst Method and applied to cargo airlines." Journal of Supply Chain Management Science 5, no. 3-4 (2024): 89–116. https://doi.org/10.59490/jscms.2024.7845.

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The urgency of sustainability in aviation has led to a focus on operational activities, especially in the global supply chain of cargo airlines. This study introduces a Decision Support System (DSS) to improve Partner Relationship Management. The DSS helps partners work toward sustainability goals. It uses the Best-Worst Method in a Multi-Criteria Decision-Making framework. The DSS segments partners based on their sustainability capabilities and willingness. It also proposes targeted strategies. The system was applied to a cargo airline aiming for zero emissions and zero waste, managing Ground
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Teichert, Thorsten, Edlira Shehu, and Iwan von Wartburg. "Customer segmentation revisited: The case of the airline industry." Transportation Research Part A: Policy and Practice 42, no. 1 (2008): 227–42. http://dx.doi.org/10.1016/j.tra.2007.08.003.

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Dissertations / Theses on the topic "Airline Segmentation"

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Lohmeier, Victoria, and Simon Hess. "Airline Pricing Strategies : A comparison of German Lufthansa and Scandinavian Airline System." Thesis, Mid Sweden University, Department of Social Sciences, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-8521.

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Teichert, Thorsten, Edlira Shehu, and Wartburg Iwan von. "Customer segmentation revisited: The case of the airline industry." Elsevier, 2008. https://publish.fid-move.qucosa.de/id/qucosa%3A38407.

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Although the application of segmentation is a topic of central importance in marketing literature and practice, managers tend to rely on intuition and on traditional segmentation techniques based on socio-demographic variables. In the airline industry, it is regarded as common sense to separate between business and economy passengers. However, the simplicity of this segmentation logic no longer matches the ever more complex and heterogeneous choices made by customers. Airline companies relying solely on flight class as the segmentation criterion may not be able to customize their product offer
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Leick, Ryan. "Building Airline Passenger Loyalty Through an Understanding of Customer Value: A Relationship Segmentation of Airline Passengers." Thesis, Cranfield University, 2007. http://hdl.handle.net/1826/3229.

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This thesis explores means of restoring profitability to the airline industry by cultivating intrinsically motivated brand loyalty between passengers and airlines in today’s fragile environment. The air transport industry is caught up in traditional transaction-based strategies. Airlines rely on archaic frequent flyer programs (FFPs) to maintain loyalty which deter customers from choosing alternative airlines by increasing the cost associated with switching. In contrast, other industries foster loyalty through relationship marketing to increase the customer’s value of the relationship. The obj
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Mayer, Robert. "Environmental marketing in the airline sector : an evaluation of market segments, green image and eco-positioning." Thesis, Loughborough University, 2013. https://dspace.lboro.ac.uk/2134/13578.

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The environmental impacts of air travel have become more prominent. Governments and environmental groups have increasingly focussed on the effect that air transport has on the environment, and airlines have started to respond to the increasing awareness of their environmental impacts. The aim of this research is to develop an understanding of how leisure air travellers perceive the environmental marketing mix of airlines. Resource-Advantage Theory is used to analyse green marketing in the airline sector. This theory will be extended to the airline sector by establishing green market segments,
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Wu, Chi-Yin (Jenny). "Essays in empirical industrial organization." Diss., Kansas State University, 2012. http://hdl.handle.net/2097/13678.

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Doctor of Philosophy<br>Department of Economics<br>Philip G. Gayle<br>This dissertation is composed of two essays in the field of Industrial Organization. Specifically, the empirical studies are conducted by focusing on the market structure and competition issues in the airline industry. The first essay investigates entry deterrence through incumbents’ pricing strategies in the airline industry. Recent research finds evidence that incumbent airlines tend to cut fares in response to the “threat” of entry by Southwest Airlines. Instead of focusing on the entry threat by a single carrier, thi
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Ferrer, Rosell Berta. "Tourism demand in Spain: trip duration and budget structure, a comparison of low cost and legacy airline users." Doctoral thesis, Universitat de Girona, 2014. http://hdl.handle.net/10803/145438.

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This thesis compares the behaviour of tourists arriving to Spain by low cost airlines or by legacy airlines, in terms of length of stay and travel budget allocation. It also segments low cost users according to travel budget composition (share allocated to transportation expenses, and to at-destination expenses, both basic –accommodation and food– and discretionary –activities and shopping). Length of stay is analyzed with an ordered logit model to account for multimodality. For expenditure composition analysis, the compositional data analysis methodology is used. Both approaches are completel
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Wang, Hsin-Erh, and 王欣兒. "Environmental Market Segmentation for Airline Passengers in Taiwan." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/85475496716280354616.

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碩士<br>逢甲大學<br>運輸科技與管理學系<br>99<br>In recent years, the excessive human development and usage of resources has led to many environmental problems. Many people began to become conscious of the impor-tance of environmental protection, and there is a rise in the promotion of environmental protection, so many industries have also introduced environmental protection-related systems. Past research literature has generally explored the environmental market seg-mentation of industries such as restaurants, hotels, and ecotourism, and few have ex-plored the environmental protection intentions of airline c
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Ting, Jou-Yin, and 丁柔吟. "A Research on the Influences of electronic Customer Relationship Management on Customer Segmentation and Procompetitive Alliance－Cases of Airlines Transportation." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/08416628276041346676.

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碩士<br>中原大學<br>企業管理研究所<br>89<br>World Wide Web is an indefinite network, and it links the specific network of the airlines transportation industry in the whole world. The highly linked characteristics of WWW create individual customer groups and promote the new economy. Besides, it also simplifies the past agent-sales model and eliminates most members in the middle channel, thus the airlines transportation industry can contact customers directly. In the age of internet economy, if a company in this industry wants to promote it’s image and enhance it’s competitive advantage, the only way is to
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Books on the topic "Airline Segmentation"

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Tiede, Frank. Nutzung von Marktnischen im Personenschnellverkehr der Bundesrepublik Deutschland einschliesslich West-Berlins durch Regional- und Ergänzungsluftverkehre. Haag + Herchen, 1988.

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Book chapters on the topic "Airline Segmentation"

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Ambrose, Scott, and Blaise Waguespack. "Airline market segmentation." In Fundamentals of Airline Marketing. Routledge, 2021. http://dx.doi.org/10.4324/9780429057731-4.

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Chatzopoulou, Evi, Ioulia Poulaki, and Andreas Papatheodorou. "Effective airline market segmentation." In International Case Studies in Tourism Marketing. Routledge, 2022. http://dx.doi.org/10.4324/9781003182856-7.

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Conference papers on the topic "Airline Segmentation"

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Maliha, Maisha, and Dean Hougen. "Aviation Passenger Segmentation through GANs Integrating K-Means Clustering: Innovating Airline Optimization." In NAECON 2024 - IEEE National Aerospace and Electronics Conference. IEEE, 2024. http://dx.doi.org/10.1109/naecon61878.2024.10670657.

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Yin, Deyu, Qingji Gao, and Qijun Luo. "Automatic airline baggage counting using 3D image segmentation." In Second International Workshop on Pattern Recognition, edited by Xudong Jiang, Masayuki Arai, and Guojian Chen. SPIE, 2017. http://dx.doi.org/10.1117/12.2280247.

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Mihalčinová, Nikola, and Benedikt Badánik. "Marketing of low-cost carriers." In Práce a štúdie. University of Žilina, 2023. http://dx.doi.org/10.26552/pas.z.2023.2.17.

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The article deals with the marketing of low-cost airlines and marketing strategies. The article primarily focuses on three selected airlines - Wizz Air, Ryanair and easyJet. The aim of this article is to propose specific possibilities for improving marketing activities based on the theoretical basis obtained from relevant sources and the subsequent processing of the practical part. Proposals are based on the analysis of marketing strategies, including marketing mix, Porter's five forces model, perception map, passenger segmentation, BCG matrix and Ansoff matrix, and evaluate the success and ef
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Han, Congshi, Yao Li, Hongkui Xu, et al. "Optimization of K-means algorithm and its application in airline industry customer segmentation." In 2022 IEEE 2nd International Conference on Data Science and Computer Application (ICDSCA). IEEE, 2022. http://dx.doi.org/10.1109/icdsca56264.2022.9988380.

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Mahendru, Mansi, and Archana Singh. "Airline Customer Segmentation based on Complex Behavioral Approach using K-Mode and XG-Boost Algorithm." In 2023 International Conference on Disruptive Technologies (ICDT). IEEE, 2023. http://dx.doi.org/10.1109/icdt57929.2023.10151011.

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Raza, Syed Asif. "An Integrated Optimal Approach to Fare Pricing, Seat Inventory Control, and Fare Class Segmentation in Airline Industry with Demand Leakage." In 3rd Annual International Conference on Operations Research and Statistics. Global Science Technology Forum, 2013. http://dx.doi.org/10.5176/2251-1938_ors13.42.

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Appels, Jonas, Philipp Sämann, Jonas Naumann, et al. "INVESTIGATION OF FIBER VOLUME FRACTION AS KEY PARAMETER IN CRYOGENIC HYDROGEN TANK DEVELOPMENT." In SAMPE 2025 Indianapolis. Society for the Advancement of Material and Process Engineering, 2025. https://doi.org/10.33599/nasampe/s.25.0109.

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In developing Type V hydrogen tanks for energy storage in commercial airliners, the key design criterion is maintaining leak-tightness under cryogenic conditions. A concern is that anomalies in the laminate could cause microcracks, potentially compromising leak-tightness. This study investigates how resin flow, caused by mandrel expansion during curing, creates a gradient in the local fiber volume fraction (FVF) along the laminate thickness. An experimental study was performed comparing two resin systems, Hexcel 6376 and Teijin Q183. Cylindrical specimens were manufactured incorporating piezor
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