Relevant bibliographies by topics / Alcohol advertising

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Alcohol advertising'

Author: Grafiati
Published: 4 June 2021
Last updated: 29 January 2023

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Journal articles on the topic "Alcohol advertising"

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Beccaria, Franca. "Italian Alcohol Advertising: A Qualitative Content Analysis." Contemporary Drug Problems 28, no. 3 (September 2001): 391–414. http://dx.doi.org/10.1177/009145090102800304.

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The role of alcoholic beverage advertising in alcohol consumption and in changes in drinking patterns has received considerable attention from alcohol researchers in countries with temperance traditions but none in Italy. This paper is a content analysis of alcoholic beverage advertising in a sample of 41 Italian television advertisements, taped from six national television channels. Beer in advertisements was consumed primarily outside the home and not at meals. Wine was shown as being drunk at meals in a convivial framework, with no representation of everyday domestic consumption. Advertisements for sparkling wine show consumption in a context of celebration, and often, as in advertisements for aperitifs, with erotic overtones. From the advertisements for digestive liqueurs, the makers appear to be trying to move to a younger market. Some advertising seems directed specifically at women, whose consumption has declined in Italy in recent years. In general, alcohol advertisers seem to be attempting to move alcohol consumption into new situations beyond the traditional mealtime table.
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Saffer, Henry, and Dhaval Dave. "Alcohol consumption and alcohol advertising bans." Applied Economics 34, no. 11 (July 2002): 1325–34. http://dx.doi.org/10.1080/00036840110102743.

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DONOVAN, KATI, ROB DONOVAN, PETER HOWAT, and NARELLE WELLER. "Magazine alcohol advertising compliance with the Australian Alcoholic Beverages Advertising Code." Drug and Alcohol Review 26, no. 1 (January 2007): 73–81. http://dx.doi.org/10.1080/09595230601037026.

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Rodriguez-Sanchez, Carla, and Franco Manuel Sancho-Esper. "Alcohol regulation, communication strategies and underage alcohol consumption in Spain." Journal of Social Marketing 6, no. 4 (October 10, 2016): 390–411. http://dx.doi.org/10.1108/jsocm-08-2015-0056.

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Purpose The purpose of this paper is twofold. First, it examines the communication strategies pursued by firms related to alcohol beverages in Spain during a decade with major changes in alcohol marketing regulations. Second, it analyzes the relationship between these strategies and underage alcohol consumption before and after 2007. Design/methodology/approach Panel data methodology is implemented using data from ESTUDES national survey (average sample size 26,000 interviews, 2004-2010) and INFOADEX (nationwide advertising expenditure, 1999-2013). Findings The results show that, under a restrictive alcohol marketing framework, firms related to alcohol beverages adapt their communication strategies: budget deviation from advertising to sponsorship. Regarding alcohol quantity and frequency models, the relationship between alcohol advertising expenditure and underage alcohol consumption after 2007 is very small but still positive and significant. However, contrary to expectations, in the case of alcohol sponsorship, the relationship between expenditure and underage alcohol consumption has not been affected by the observed budget deviation from advertising to sponsorship after 2007. Research limitations/implications Changes in alcohol advertising and sponsorship regulation lead firms related to alcohol beverages to change their communication strategies to overcome new regulatory restrictions and to reach their target group. Overall, despite the relationships between both advertising and sponsorship expenditure and underage alcohol consumption diminish between periods, they still remain positive and significant. Closer and updated monitoring of alcohol communication strategies pursued by firm is needed to keep controlling the alcohol advertising and sponsorship exposure to under age people. Originality/value This is a pioneer study in analyzing communication strategies within the Spanish alcohol beverages sector and in proposing a model to analyze the dynamic effect of such strategies on underage alcohol consumption.
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Saffer, Henry. "Alcohol advertising and youth." Journal of Studies on Alcohol, Supplement, s14 (March 2002): 173–81. http://dx.doi.org/10.15288/jsas.2002.s14.173.

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Dubois, Gérard. "Alcohol advertising in France." Addiction 91, no. 12 (December 1996): 1870. http://dx.doi.org/10.1111/j.1360-0443.1996.tb03818.x.

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Martin, Susan E., Leslie B. Snyder, Mark Hamilton, Fran Fleming-Milici, Michael D. Slater, Alan Stacy, Meng-Jinn Chen, and Joel W. Grube. "Alcohol Advertising and Youth." Alcoholism: Clinical and Experimental Research 26, no. 6 (June 2002): 900–906. http://dx.doi.org/10.1111/j.1530-0277.2002.tb02620.x.

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Strasburger, Victor C. "Alcohol advertising and adolescents." Pediatric Clinics of North America 49, no. 2 (April 2002): 353–76. http://dx.doi.org/10.1016/s0031-3955(01)00009-8.

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Trangenstein, Pamela J., Naomi Greene, Raimee H. Eck, Adam J. Milam, C. Debra Furr-Holden, and David H. Jernigan. "Alcohol Advertising and Violence." American Journal of Preventive Medicine 58, no. 3 (March 2020): 343–51. http://dx.doi.org/10.1016/j.amepre.2019.10.024.

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Cherrington, Jane, Kerry Chamberlain, and Joe Grixti. "Relocating Alcohol Advertising Research." Journal of Health Psychology 11, no. 2 (March 2006): 209–22. http://dx.doi.org/10.1177/1359105306061182.

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Dissertations / Theses on the topic "Alcohol advertising"

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Zhao, Yanjun. "BOTTLED FANTASIES: COLLEGE STUDENTS' INTERPRETATIONS OF ALCOHOL ADVERTISING AND ITS EFFECTS." Available to subscribers only, 2008. http://proquest.umi.com/pqdweb?did=1674089291&sid=5&Fmt=2&clientId=1509&RQT=309&VName=PQD.

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Thesis (Ph. D.)--Southern Illinois University Carbondale, 2008.
"School of Journalism." Keywords: Alcohol advertising, Anti-alcohol advertising, MIP model, Message Interpretation Process, College students, Advertising. Includes bibliographical references (p. 93-104). Also available online.
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Arsova, Pavlina. "Alcohol advertising : A Minor Field Study in Cape Town." Thesis, Högskolan Dalarna, Bildproduktion, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:du-27952.

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The purpose of this study was to examine marketers view of alcohol advertising. Focus have been on its potential effect on the society, moral aspects and its relation to sustainability, identity, gender and celebrities. The method used was semi-structured interviews with eight marketers at three advertise agencies/production companies in Cape Town who have working experience of alcohol advertising and this have been analysed in relation to impact and identity theories as well as ethics. The result showed that majority of the marketers did not believe alcohol advertising increase alcohol consumption nor lead to alcohol abuse but rather create brand awareness and competition between brands. Their perception was also that alcohol brands are connected to identity in South Africa and that using celebrities in alcohol advertising could be highly effecting when using the right celebrity. One conclusion is that the participants did not suffer from moral myopia since they were fully aware of what harm alcohol could have on the society. Regarding moral discussion at work was it some of the marketers that did not talk about ethical issues which could be a sign of moral muteness but it is really hard to draw any conclusion about it after a short interview.

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Fielder, Lynda Jane. "The relationship between high school students' liking of elements in alcohol advertising and advertising effectiveness." Thesis, Curtin University, 2011. http://hdl.handle.net/20.500.11937/1578.

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The increasing level of alcohol consumption among youth and related harms is an issue of international public health concern (Hingson, Heeren, Winter, & Wechsler, 2005; Jernigan & Mosher, 2005; Jernigan, Ostroff, & Ross, 2005; Mosher, 2006; Room, Babor, & Rehm, 2005; World Health Organization, 2004a). Many factors influence youth alcohol consumption, including social, individual, structural and marketing factors (Donovan, 1997). Research shows that alcohol advertising reinforces positive attitudes toward youth drinking and plays a significant role in their decision to drink, as well as level of consumption (Anson, 2010; Babor et al., 2003; Hurtz, Henriksen, Wang, Feighery, & Fortmann, 2007; Jernigan et al., 2005).A number of countries follow a regulatory code of advertising in relation to alcohol. Self-regulatory codes are used to prohibit marketing that targets underage youth (Distilled Spirits Industry Council of Australia Inc., 2010). However, the effectiveness of these codes and self-regulation in general has been questioned in the literature (Jones & Donovan, 2002; Jones & Jernigan, 2010; US Department of Health and Human Services, 2007; World Health Organization, 2009a, 2009b). In Australia, the Alcohol Beverages Advertising (and Packaging) Code (ABAC) is the specific code that regulates the content of alcohol advertising (The ABAC Scheme, 2011). While a few studies have assessed alcohol advertising content against these codes (Donovan, Donovan, Howat, & Weller, 2007; Jones & Donovan, 2002), to date, no studies have attempted to relate identified breaches of codes contained in alcohol advertisements and the subsequent impact on advertising effectiveness.The aim of this study was to explore the relationship between high school students' liking of elements in alcohol advertising and advertising effectiveness. A total set of 25 alcohol advertisements was selected from advertisements frequently aired during the period November 2005 to October 2006 (15 beer advertisements; 9 spirits advertisements; 1 sparkling wine advertisement).Content analysis of the 25 advertisements revealed that all contained at least one element with known appeal to children and underage youth, indicating that youth in Australia are being exposed to alcohol advertisements that would be in breach of the Alcohol Beverages Advertising Code (ABAC). These advertisements were exposed to a sample of 544 young people attending Years 8 to 10 in public secondary schools in the Perth metropolitan area. Each student was exposed to five of the alcohol television advertisements. Respondents’ individual reactions to each alcohol advertisement were obtained using a confidential, self-completion questionnaire. This instrument was also used to record respondents’ alcohol beverage preferences.The attractiveness of specific execution elements in the advertisements significantly predicted advertising likeability, which in turn predicted advertising effectiveness. Advertisements for the most preferred brands were characterised by: music; animal/animation; visual appeal; special effects; and humour.These findings support other studies in suggesting that the current Australian system of advertising self regulation is inadequate in protecting underage youth from exposure to alcohol advertising. Recommendations from the results of this study are that the current voluntary system should incorporate further restrictions in content and programming zones and that consideration be given to a mandatory system with substantial penalty powers.
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Darrow, Shane G. "Racial Representation in Advertising: A Content Analysis on Alcohol Advertising During the NBA and NHL Playoffs." Ohio University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1417739900.

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Kersbergen, Inge. "Individual differences in attentional processing of responsible drinking statements in alcohol packaging, public health campaigns and alcohol advertising among alcohol consumers." Thesis, University of Liverpool, 2017. http://livrepository.liverpool.ac.uk/3007621/.

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We live in an environment in which alcohol is easily available and widely marketed. Alcohol advertising has been shown to increase long-term and short-term alcohol consumption. On the other hand, governments and industry use warning labels and public health campaigns to inform the public of the harmful effects of alcohol in an attempt reduce alcohol-related harm. There is not much evidence that labels and campaigns affect drinking behaviour, but evidence from other domains suggests that individual differences in attentional processing might moderate effects on behaviour. In this thesis, I tested the general hypothesis that individual differences in visual attention to alcohol cues and responsible drinking statements would underlie the effect of alcohol-related mass persuasion attempts (i.e., alcohol advertisements, warning labels and public health campaigns) on drinking behaviour and its antecedents, in young adult alcohol consumers. The secondary aim of this thesis was to examine the direct effect of alcohol-related mass persuasion attempts on drinking intentions and alcohol consumption shortly after exposure. To study this, I first conducted a cross-sectional study and a between-subjects experimental study to investigate attention to warning labels on alcohol packaging and examine whether priming participants to direct their attention to warning labels would prompt them to intend to drink less alcohol. Findings suggested that existing UK warning labels did not attract substantial attention and the amount of attention that participants directed to them did not affect their drinking intentions (Chapter 2). I subsequently conducted three experimental studies to examine to what extent novel warning labels would capture attention and affect willingness to pay for alcohol. Findings showed that novel warning labels did not attract more attention than existing warning labels, nor did they significantly influence willingness to pay for alcohol (Chapter 3). With regard to televised alcohol advertisements, I conducted a between-subjects experiment in a semi-naturalistic environment to investigate whether alcohol advertising affected proximal alcohol consumption in a brand-specific or general manner. Results suggested that alcohol advertising did not affect drinking behaviour, however methodological limitations mean that these findings should be interpreted with caution (Chapter 4). Next, I conducted two experimental studies to examine how individual differences in visual attention to alcohol cues and responsible drinking statements in alcohol-related television adverts predicted drinking intentions and proximal alcohol consumption. Findings showed that attention to responsible drinking statements did not predict drinking intentions or immediate alcohol consumption, but visual attention to alcohol portrayal (an actor sipping alcohol) in alcohol advertising predicted increased alcohol consumption in the laboratory (Chapter 5). Overall, these findings demonstrate that responsible drinking statements/labels attract limited attention and that increased attention to these labels does not prompt alcohol consumers to intend to reduce their drinking. I found no evidence that alcohol-related persuasion affected immediate alcohol consumption or drinking intentions, but attentional processing of alcohol portrayal in alcohol advertising was associated with increased alcohol consumption shortly after exposure to the adverts. Finally, I conducted a focus group study to explore subjective evaluations of current warning labels and responsible drinking adverts Findings showed that participants did not consider warning labels/adverts to be personally relevant and that they mistrusted the message source. Instead, participants suggested that warning messages focussing on alcohol-related harm (to themselves or others) might be more persuasive. Combined with the findings from the laboratory studies, these findings suggest responsible drinking statements could attract more attention if their content and format were changed. The findings reported in this thesis further our understanding of the role of attention in alcohol-related persuasion. In line with recently published evaluations of public health campaigns and warning labels, these studies suggest that warnings in alcohol advertising and on packaging in their current form have little scope for changing drinking behaviour. Instead, it might be more fruitful to increase the noticeability of warning labels and impose restrictions on alcohol marketing and/or the visual content used within alcohol marketing.
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Young, Samantha. ""An investigation of the relationships between young women's drinking patterns, alcohol expectancies, brand preferences and alcohol advertising" /." Title page, contents and abstract only, 1998. http://web4.library.adelaide.edu.au/theses/09ARPS/09arpsy76.pdf.

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Cherrington, Jane. "Blood brothers & southern men engaging with alcohol advertising in Aotearoa /." Connect to this title online, 2005. http://hdl.handle.net/10179/257.

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Nowosenetz, Tessa. "The construction of masculinity and femininity in alcohol advertisements in men's magazines in South Africa a discourse analysis /." Pretoria : [s.n.], 2007. http://upetd.up.ac.za/thesis/available/etd-09302008-084418.

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Mapulane, Mawethu Glemar. "Effects of televised alcohol advertisements on the drinking behaviour of youth:a case study of Praktiseer community in Greater Tubatse Municipality." Thesis, University of Limpopo, 2014. http://hdl.handle.net/10386/1416.

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Thesis ( M.A. (Media Studies)) --University of Limpopo, 2014
This study investigates the effects of televised alcohol advertisements on the drinking behaviour of youth in Praktiseer community of the Greater Tubatse Municipality. The nature and trends of alcohol consumption in South Africa are examined. The study also focuses on the impact of alcohol exposure, and the costs alcohol abuse can incur on the individual and society at large. The types of advertising models and the regulatory systems in advertising were identified. Data were collected through a self- administered questionnaire. The study hypothesised that the exposure to alcohol advertisements influences alcohol abuse among the youth. However, alcohol industry claims that the youth is not its niche market and hence should not be blamed for any abusive behaviour of alcohol by the youth. Just like the few studies interested in the effects of alcohol advertising, alcohol exposure and alcohol abuse, the present study also reveals that televised alcohol advertisements have a great influence in alcohol consumption among the youth in Praktiseer community.
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Chen, Yi-Chun. "The role of media literacy and pro-health entertainment programs in changing adolescents' perceptions of alcohol and alcohol advertising." Online access for everyone, 2008. http://www.dissertations.wsu.edu/Dissertations/Summer2008/y_chen_072208.pdf.

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Books on the topic "Alcohol advertising"

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Saffer, Henry. Alcohol consumption and alcohol advertising bans. Cambridge, MA: National Bureau of Economic Research, 2000.

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Saffer, Henry. Alcohol advertising and alcohol consumption by adolescents. Cambridge, MA: National Bureau of Economic Research, 2003.

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Saffer, Henry. Alcohol advertising bans and alcohol abuse: An international perspective. Cambridge, MA: National Bureau of Economic Research, 1989.

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Saffer, Henry. Alcohol advertising and motor vehicle fatalities. Cambridge, MA: National Bureau of Economic Research, 1994.

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Amos, Amanda. Tobacco & alcohol images. London: Health Education Authority, 1992.

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Dade, Penny. Drink talking: 100 Years of alcohol advertising. [London]: Middlesex University Press, 2008.

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Dade, Penny. Drink talking: 100 Years of alcohol advertising. [London]: Middlesex University Press, 2008.

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Drink talking: 100 Years of alcohol advertising. [London]: Middlesex University Press, 2008.

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1957-, Hansen Anders, and Touri Maria 1977-, eds. Alcohol advertising and young people's drinking: Representation, reception and regulation. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan, 2010.

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1925-, Cook Peter A., ed. Advertising, alcohol consumption, and mortality: An empirical investigation. Westport, Conn: Greenwood Press, 1995.

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Book chapters on the topic "Alcohol advertising"

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Robinson, Simon J., and Alexandra J. Kenyon. "Advertising and Marketing Alcohol." In Ethics in the Alcohol Industry, 49–77. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1057/9780230250581_4.

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Berazhny, Ivan. "Alcohol Advertising in Aeroflot." In Multimodal Texts from Around the World, 146–72. London: Palgrave Macmillan UK, 2012. http://dx.doi.org/10.1057/9780230355347_7.

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Gunter, Barrie. "Alcohol Advertising and Young People." In Advertising to Children, 70–92. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_5.

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Chandler, E. Wayne, Ralph B. Weller, and Yunus Kathawala. "Alcohol and Advertising: The Unexamined Relationship." In Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference, 461. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16943-9_105.

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Miquel-Romero, Mª José, and Franco Manuel Sancho-Esper. "The Influence of Alcohol Advertising in Underage versus Overage Alcohol Consumption: Affective Responses and Advertising Effectiveness." In Advances in Advertising Research (Vol. 2), 91–106. Wiesbaden: Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6854-8_6.

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Messina, Michael J., and John F. Wellington. "Alcohol, Advertising and the Theory of Exchange." In New Meanings for Marketing in a New Millennium, 277–81. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11927-4_92.

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Selvanathan, E. A. "The Effects of Advertising on Alcohol Consumption: An Empirical Analysis." In Recent Developments in Applied Demand Analysis, 297–340. Berlin, Heidelberg: Springer Berlin Heidelberg, 1995. http://dx.doi.org/10.1007/978-3-642-85205-3_8.

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Carah, Nicholas, and Sven Brodmerkel. "Regulating Platforms’ Algorithmic Brand Culture: The Instructive Case of Alcohol Marketers on Social Media." In Palgrave Global Media Policy and Business, 111–30. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-95220-4_6.

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AbstractThis chapter offers an account of how alcohol marketers have used social media platforms over the past fifteen years, and argues that understanding the engineering, operation and consequences of platforms’ data-driven, participatory and opaque advertising model is fundamental to addressing larger questions of platform regulation in the public interest. It suggests that through the case of alcohol marketing we can understand and assess many of the novel regulatory challenges posed by the advertising model of digital platform companies. Thus, in this chapter we appraise some of the existing alcohol industry and platform approaches to self-regulation and suggest some principles for regulating marketing that is data-driven, participatory and opaque, and connect these to larger debates about the future regulation of platforms. The critical assessment of the novel ways in which platform marketing integrates participatory forms of audience engagement with the prospecting, segmentation and targeting of consumers is crucial for developing an accountable regulatory regime that allows for effective governance of the commercial activities of marketers and brands on platforms.
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Burks, Melody, Ulysses J. Brown, Jun Wu, and Anshu Saxena Arora. "Drops in the Glass: The Influence of Alcohol Advertising on Young Adults." In International Business Realisms, 90–105. New York: Palgrave Macmillan US, 2013. http://dx.doi.org/10.1057/9781137376466_7.

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Fehri, Verena El. "Banning Cigarette Advertising: Reasons for the Disappointing Results of the Referendum on Banning Alcohol and Tobacco Advertising in Switzerland." In Tobacco and Health, 943–46. Boston, MA: Springer US, 1995. http://dx.doi.org/10.1007/978-1-4615-1907-2_216.

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Conference papers on the topic "Alcohol advertising"

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Klymanska, Larysa. "DISCOURSE OF ALCOHOL ADVERTISING IN THE MODERN UKRAINIAN SOCIETY." In International Scientific and Practical Conference “Partnerships for Social Change: 20 Years of Experience”, Devoted to the 20th Anniversary of Canada-Ukraine “Reforming Social Services” Project (1999-2003). NDSAN (MFC - coordinator of the NDSAN), 2019. http://dx.doi.org/10.32437/pscproceedings.issue-2019.lk.8.

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Oliveira, Cristhiane Campos Marques de, Marihá Thaís Trombeta, Alvaro Macedo de Carvalho, Daniel Martins Borges, Izabela Junqueira Magalhães, Luiza de Lima Pereira, Pâmela Araújo da Silva, Thays da Silva Queiroz, Fabiana Nunes de Carvalho Mariz, and Carla Nunes de Araújo. "Sexually transmitted infection campaigns focusing on key populations promoted by the Ministry of Health." In XIII Congresso da Sociedade Brasileira de DST - IX Congresso Brasileiro de AIDS - IV Congresso Latino Americano de IST/HIV/AIDS. Zeppelini Editorial e Comunicação, 2021. http://dx.doi.org/10.5327/dst-2177-8264-202133p218.

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Introduction: According to the Clinical Protocol and Therapeutic Guidelines for the management of sexually transmitted infections (STIs) from the Brazilian Ministry of Health, it is necessary to stimulate combined prevention in addition to advertising campaigns aimed at reaching key population. These include gays and other men who have sex with men (MSM), people who use alcohol and other drugs, people deprived of their liberty, sex workers, and transgender people. The goal of this strategy is an effective promotion of sexual health facing the HIV epidemic. Objective: The aim of this study was to assess STI prevention and communication campaigns aimed on the aforementioned key populations through documentary research in Brazil. Methods: This analysis was based on data from advertising pieces of national HIV/AIDS prevention campaigns carried out between 1998 and 2020. The search for these advertising pieces was carried out at the National Department for the Surveillance, Prevention and Control of Sexually Transmitted Infections, HIV/AIDS and Viral Hepatitis, on the Ministry of Health website. Results: During the period, 64 STI/HIV/AIDS campaigns were performed and only nine were aimed at gays and other MSM, sex workers, and transgender people. Between 1998 and 2001, there were no campaigns for this audience, the last one being held in 2015. Thus, it was observed there were no campaigns for the past 6 years aimed at this vulnerable population. Conclusion: There is a lack of STI campaigns that target key population despite their high-risk behavior. As a result, there is less information reaching these individuals, which leads to a deficient health education and is unable to interrupt the chain of transmission not only of HIV but also of other STIs.
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Reports on the topic "Alcohol advertising"

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Saffer, Henry. Alcohol Consumption and Alcohol Advertising Bans. Cambridge, MA: National Bureau of Economic Research, June 2000. http://dx.doi.org/10.3386/w7758.

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Saffer, Henry, and Dhaval Dave. Alcohol Advertising and Alcohol Consumption by Adolescents. Cambridge, MA: National Bureau of Economic Research, May 2003. http://dx.doi.org/10.3386/w9676.

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Saffer, Henry. Alcohol Advertising Bans and Alcohol Abuse: An International Perspective. Cambridge, MA: National Bureau of Economic Research, July 1989. http://dx.doi.org/10.3386/w3052.

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Saffer, Henry. Alcohol Advertising and Motor Vehicle Fatalities. Cambridge, MA: National Bureau of Economic Research, April 1994. http://dx.doi.org/10.3386/w4708.

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