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Journal articles on the topic 'Alcohol advertising'

Author: Grafiati

Published: 4 June 2021

Last updated: 29 January 2023

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1

Beccaria, Franca. "Italian Alcohol Advertising: A Qualitative Content Analysis." Contemporary Drug Problems 28, no. 3 (September 2001): 391–414. http://dx.doi.org/10.1177/009145090102800304.

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The role of alcoholic beverage advertising in alcohol consumption and in changes in drinking patterns has received considerable attention from alcohol researchers in countries with temperance traditions but none in Italy. This paper is a content analysis of alcoholic beverage advertising in a sample of 41 Italian television advertisements, taped from six national television channels. Beer in advertisements was consumed primarily outside the home and not at meals. Wine was shown as being drunk at meals in a convivial framework, with no representation of everyday domestic consumption. Advertisements for sparkling wine show consumption in a context of celebration, and often, as in advertisements for aperitifs, with erotic overtones. From the advertisements for digestive liqueurs, the makers appear to be trying to move to a younger market. Some advertising seems directed specifically at women, whose consumption has declined in Italy in recent years. In general, alcohol advertisers seem to be attempting to move alcohol consumption into new situations beyond the traditional mealtime table.

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Saffer, Henry, and Dhaval Dave. "Alcohol consumption and alcohol advertising bans." Applied Economics 34, no. 11 (July 2002): 1325–34. http://dx.doi.org/10.1080/00036840110102743.

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DONOVAN, KATI, ROB DONOVAN, PETER HOWAT, and NARELLE WELLER. "Magazine alcohol advertising compliance with the Australian Alcoholic Beverages Advertising Code." Drug and Alcohol Review 26, no. 1 (January 2007): 73–81. http://dx.doi.org/10.1080/09595230601037026.

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4

Rodriguez-Sanchez, Carla, and Franco Manuel Sancho-Esper. "Alcohol regulation, communication strategies and underage alcohol consumption in Spain." Journal of Social Marketing 6, no. 4 (October 10, 2016): 390–411. http://dx.doi.org/10.1108/jsocm-08-2015-0056.

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Purpose The purpose of this paper is twofold. First, it examines the communication strategies pursued by firms related to alcohol beverages in Spain during a decade with major changes in alcohol marketing regulations. Second, it analyzes the relationship between these strategies and underage alcohol consumption before and after 2007. Design/methodology/approach Panel data methodology is implemented using data from ESTUDES national survey (average sample size 26,000 interviews, 2004-2010) and INFOADEX (nationwide advertising expenditure, 1999-2013). Findings The results show that, under a restrictive alcohol marketing framework, firms related to alcohol beverages adapt their communication strategies: budget deviation from advertising to sponsorship. Regarding alcohol quantity and frequency models, the relationship between alcohol advertising expenditure and underage alcohol consumption after 2007 is very small but still positive and significant. However, contrary to expectations, in the case of alcohol sponsorship, the relationship between expenditure and underage alcohol consumption has not been affected by the observed budget deviation from advertising to sponsorship after 2007. Research limitations/implications Changes in alcohol advertising and sponsorship regulation lead firms related to alcohol beverages to change their communication strategies to overcome new regulatory restrictions and to reach their target group. Overall, despite the relationships between both advertising and sponsorship expenditure and underage alcohol consumption diminish between periods, they still remain positive and significant. Closer and updated monitoring of alcohol communication strategies pursued by firm is needed to keep controlling the alcohol advertising and sponsorship exposure to under age people. Originality/value This is a pioneer study in analyzing communication strategies within the Spanish alcohol beverages sector and in proposing a model to analyze the dynamic effect of such strategies on underage alcohol consumption.

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Saffer, Henry. "Alcohol advertising and youth." Journal of Studies on Alcohol, Supplement, s14 (March 2002): 173–81. http://dx.doi.org/10.15288/jsas.2002.s14.173.

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6

Dubois, Gérard. "Alcohol advertising in France." Addiction 91, no. 12 (December 1996): 1870. http://dx.doi.org/10.1111/j.1360-0443.1996.tb03818.x.

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Martin, Susan E., Leslie B. Snyder, Mark Hamilton, Fran Fleming-Milici, Michael D. Slater, Alan Stacy, Meng-Jinn Chen, and Joel W. Grube. "Alcohol Advertising and Youth." Alcoholism: Clinical and Experimental Research 26, no. 6 (June 2002): 900–906. http://dx.doi.org/10.1111/j.1530-0277.2002.tb02620.x.

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Strasburger, Victor C. "Alcohol advertising and adolescents." Pediatric Clinics of North America 49, no. 2 (April 2002): 353–76. http://dx.doi.org/10.1016/s0031-3955(01)00009-8.

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Trangenstein, Pamela J., Naomi Greene, Raimee H. Eck, Adam J. Milam, C. Debra Furr-Holden, and David H. Jernigan. "Alcohol Advertising and Violence." American Journal of Preventive Medicine 58, no. 3 (March 2020): 343–51. http://dx.doi.org/10.1016/j.amepre.2019.10.024.

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Cherrington, Jane, Kerry Chamberlain, and Joe Grixti. "Relocating Alcohol Advertising Research." Journal of Health Psychology 11, no. 2 (March 2006): 209–22. http://dx.doi.org/10.1177/1359105306061182.

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11

Circus, Philip. "Alcohol Advertising—The Rules." International Journal of Advertising 8, no. 2 (January 1989): 159–65. http://dx.doi.org/10.1080/02650487.1989.11107098.

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Ikiua, Monleigh, and Vili Nosa. "Alcohol Advertising in Pacific Islands Countries and Territories: A Scoping Review." Pacific Health Dialog 21, no. 8 (December 30, 2021): 625–28. http://dx.doi.org/10.26635/phd.2021.146.

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Introduction: Alcohol has become embedded into the cultural, economic, and social fabric of Pacific Island Countries and Territories (PICT); however, it continues to be a neglected health issue for many PICT. This scoping literature review explores current alcohol advertising policies in each PICT. Methods: This review utilises the 'Preferred Reporting Items for Systematic Review and Meta-Analyses for Scoping reviews' to identify literature on alcohol advertising policies. Twenty-five sources, ranging from 1963 to 2020, form the final data synthesis. Findings: The results of this review reveal that not all PICT have alcohol advertising restrictions in place. Health warning labels as a means of deterring alcohol use are also inconsistent across PICT but aid in consumer decisions. A notable concern in alcohol advertising is the use of culture as a marketing ploy. Conclusion: This review provides essential information on alcohol advertising in PICT. Nine PICT enforce some form of alcohol advertising prohibition, and ten do not. In countries with alcohol advertising, drinking behaviours vary, demonstrating a need for further research on the implementation efforts of current policies. In countries with no alcohol advertising, alcohol use is normalised and portrayed as unproblematic. The use of health warning labels is also not consistent amongst PICT. The use of culture as a marketing ploy is unacceptable as it belittles culture and is disrespectful to leaders. Understanding the alcohol advertising restrictions that work in each PICT can help decrease alcohol consumption and the harms associated with its misuse across all PICT. Keywords: Alcohol, Advertising, Pacific.

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HOWARD, SARAH. "THE ADVERTISING INDUSTRY AND ALCOHOL IN INTERWAR FRANCE." Historical Journal 51, no. 2 (June 2008): 421–55. http://dx.doi.org/10.1017/s0018246x08006778.

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ABSTRACTThis article reassesses interwar French advertising through the case study of alcohol, one of the period's most widely advertised and popular products. Examining the ways in which alcoholic beverages were branded, marketed, and advertised, the article revises the historiography of French advertising in several ways. Histories of interwar French advertising have described an industry that was retarded and underdeveloped, or else slowly progressing through the application and adaptation of American practices. By contrast, this article suggests that during the period French advertising was a remarkably successful enterprise which should be analysed on its own terms rather than through the dominant paradigm of Americanization. French interwar publicity innovations, like the alcoholic beverages that utilized them, were very much ‘home grown’ phenomena. Both were firmly rooted in Belle Époque advertising traditions and contemporary French consumer patterns. Advertising did not create a new consumer culture; instead it reflected and was, in turn, shaped by the society in which it operated and the products being advertised.

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Young, Douglas J. "Alcohol advertising bans and alcohol abuse: Comment." Journal of Health Economics 12, no. 2 (July 1993): 213–28. http://dx.doi.org/10.1016/0167-6296(93)90032-a.

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Saffer, Henry. "Alcohol advertising bans and alcohol abuse: Reply." Journal of Health Economics 12, no. 2 (July 1993): 229–34. http://dx.doi.org/10.1016/0167-6296(93)90033-b.

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Saffer, Henry, and Dhaval Dave. "Alcohol advertising and alcohol consumption by adolescents." Health Economics 15, no. 6 (2006): 617–37. http://dx.doi.org/10.1002/hec.1091.

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Terblanche-Smit, Marlize, Ronel Du Preez, and Tiaan Van der Spuy. "Measuring The Impact Of Branded Alcohol Advertising And Price On Brand Versus Segment Consumption." International Business & Economics Research Journal (IBER) 13, no. 6 (October 31, 2014): 1515. http://dx.doi.org/10.19030/iber.v13i6.8938.

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Branded advertising, a foundation of brand-building efforts, seek to persuade consumers to select a specific brand over a competitor brand. The objective of this study was to examine the effectiveness of branded advertising in the alcoholic beverage industry of South Africa, particularly with regard to the relationship between alcohol advertising, price effects and alcohol consumption (brand and segment). A causal research design was used, which included secondary data analysis (SDA) and quantitative time series data analysis spanning a 32 months period. Variables included brand advertising expenditure; -sales volume; -market share; -retail selling price (RSP); and segment volume. Tests for stationarity, co-integration and regression were applied to assess associations between constructs. The findings indicate that branded alcohol advertising had little or no effect on brand- and segment consumption, or brand market share whereas price effects were significant. Limitations include the scope of the time series of data and the exclusion of below-the-line advertising expenditure. Notwithstanding, this paper provides evidence to support the imperative of the integrated marketing mix and optimal combination of marketing mix elements.

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Govender, Jeevarathnam Parthasarathy. "The Proposed Banning of Alcohol Advertising in a Developing Economy." Journal of Economics and Behavioral Studies 5, no. 4 (April 30, 2013): 210–20. http://dx.doi.org/10.22610/jebs.v5i4.396.

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The growing problem of alcohol misuse and its social consequences have been attributed to the advertising of alcohol, by some parties. Alcohol companies and the advertising industry have refuted this claim. It is against this background that this paper seeks to assess consumer attitudes towards alcohol advertising in South Africa. A survey was conducted amongst a sample of 400 respondents. Respondent demographics and attitudes towards the advertising of alcohol were ascertained. The results indicate no significant relationship between the selected demographic variables (viz. gender, age, income, education level and race) and attitude towards the advertising of alcohol. Some perspectives on the implications for policy and practice are presented.

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Saffer, Henry. "Economic Issues in Cigarette and Alcohol Advertising." Journal of Drug Issues 28, no. 3 (July 1998): 781–93. http://dx.doi.org/10.1177/002204269802800312.

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The effects of advertising on cigarette and alcohol consumption are controversial, and research on the subject has produced mixed results. An economic theory underlying the general relationship between advertising and consumption can help explain what type of data is needed to study this question. Studies that use national data on annual advertising expenditures measure advertising at a high level with little yearly change and are likely to find no effect on consumption. In contrast, studies that use local-level data measured over the course of a year find wide variation in the level of advertising and are likely to conclude that advertising increases consumption. To mitigate consumption increases, some countries and localities have tested advertising bans or counteradvertising campaigns. Studies of advertising bans show a decrease in consumption to some degree when intervening factors are controlled. Counteradvertising likewise is found to reduce consumption. Policymakers can choose from various combinations of advertising bans, counteradvertising, and advertising taxation to curb consumption.

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Sinkevičius, Mindaugas. "ADULT ALCOHOL PURCHASE INTENTION: THE INFLUENCE OF HEALTH CONSCIOUSNESS, ATTITUDES TOWARD ALCOHOL ADVERTISING AND ALCOHOL DRINKERS." Laisvalaikio tyrimai 1, no. 5 (2015): 1–10. http://dx.doi.org/10.33607/elt.v1i5.218.

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Research background. Alcohol consumption and behaviour related to it is a widely discussed topic. World Health Organization (WHO) reports 2.5 million annual deaths caused by the harmful use of alcohol. The use of alcohol puts risk on just on the individual level, but compromises the well-being of the society. Although a variety of researches focuses exclusively on teenagers, student and adolescence alcohol use issues (Deshpande, Rundle-Thiele, 2011; Sancho et al., 2011; Varela, Pritchard, 2011; Marcoux, Shope, 1997; Burns et al., 1993) the investigation in to relation between health consciousness, attitudes toward alcohol advertising and alcohol drinkers and their effect on adult alcohol purchase intention is scarce. The object of the research is to examining adult alcohol purchase intention phenomenon influenced by individual’s health consciousness, attitude toward advertising, and attitude toward drinkers Methods. The data for this research was collected on December, 2013. A total of 388 filled questionnaires were collected to perform the research. Structural equation modelling (Lisrel 9.1) tools were used to test the proposed hypotheses. Results. The findings reveal that health consciousness and attitude toward alcohol advertising have a significant negative effect on alcohol purchase intention among adult population, while attitude toward alcohol drinkers indicates significant positive effect. Conclusions. Adult alcohol purchase intention is a complex phenomenon influenced by both of social and personal determinants. This research paper revealed that consumer’s inner characteristics those of health consciousness, attitudes toward alcohol advertising and alcohol drinkers have an effect on adult’s alcohol purchase intention. Conclusively, these finding could be ultimately used while seeking the reduction of alcohol amounts consumed. Keywords: alcohol, health-consciousness, attitudes toward alcohol advertising, attitudes toward drinkers.

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Witvorapong, Nopphol, Watcharapong Ratisukpimol, and Somtip Watanapongvanich. "Effectiveness of alcohol-prevention social marketing in the presence of alcohol advertising." Journal of Social Marketing 9, no. 3 (July 8, 2019): 309–28. http://dx.doi.org/10.1108/jsocm-01-2018-0003.

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Purpose The purpose of this paper is to evaluate the effectiveness of a national alcohol-prevention social marketing campaign in Thailand, investigating specifically the competing forces of the campaign vis-à-vis alcohol advertising. Design/methodology/approach Based on repeated cross-sectional, nationally representative data from the 2011-2014 Annual Survey of Buddhist Lent Campaign Evaluation (N = 10,133), a generalized ordered logit (partial proportional odds) model is used. The outcome of interest is self-reported alcohol consumption during the campaign period, compared to before. The main explanatory variables include exposure to the campaign and exposure to alcohol advertising. Findings Results show that exposure to the campaign and exposure to alcohol advertising positively and negatively influence alcohol consumption, respectively. Compared to those with one type of exposure and those without any exposure to alcohol-related messages, drinkers with exposure to both the campaign and alcohol advertising are estimated to have the highest probability of drinking reduction during the campaign period. Originality/value The paper highlights the importance of accounting for a countervailing force (in this case, alcohol advertising) in campaign evaluation studies. It also suggests that alcohol-control social marketing be continued and that the government should disseminate alcohol-prevention messages in a balanced manner, ensuring that both costs and benefits of alcohol consumption are well-understood by the intended audience.

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AITKEN, P. P. "Alcohol Advertising in Developing Countries." Addiction 84, no. 12 (December 1989): 1443–45. http://dx.doi.org/10.1111/j.1360-0443.1989.tb03924.x.

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23

Atkin, Charles K. "Standpoint:On regulating broadcast alcohol advertising." Journal of Broadcasting & Electronic Media 37, no. 1 (January 1993): 107–13. http://dx.doi.org/10.1080/08838159309364208.

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versus, A. H. Sernack, and Bill Saunders. "Alcohol Advertising Code: A Controversy." Media Information Australia 56, no. 1 (May 1990): 48–49. http://dx.doi.org/10.1177/1329878x9005600113.

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Neuendorf, Kimberley A. "Alcohol Advertising: Evidence from Social Science." Media Information Australia 43, no. 1 (February 1987): 15–20. http://dx.doi.org/10.1177/1329878x8704300105.

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Alcohol advertising — isn't it a job of simple persuasion? As a social science researcher who has spent more than half a dozen years investigating alcohol advertising — among other forms of media content — I am often asked by lay persons to gauge the ‘effects’ of such advertising. My first inclination is to respond that its effects are likely to be the same as those of any other mass mediated message. After all, the goal of science is to develop and apply broad theories which neatly and parsimoniously encapsulate large amounts of information, and therefore it is somewhat odd to single out alcohol advertising as a ‘peculiar’ type of communication.

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Best, Sue-Ann. "A Critical Analysis of Social Responsibility Practices in Alcohol Advertising Campaigns." Issues In Social And Environmental Accounting 9, no. 3 (September 30, 2015): 184. http://dx.doi.org/10.22164/isea.v9i3.104.

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Culture plays a role in creating young alcoholics and has been at the center of debates about the impact of alcohol advertising on patterns of consumption. This research addressed the impact of alcohol advertising on local culture and its social implications in a developing economy. Stakeholders, including young people and marketing representatives from an alcohol producer in Country X, were examined to determine their perspectives of the use of alcohol advertising strategies. The findings were consistent with previous academic research and expectancy theory that indicate alcohol advertising can influence the normative behavior of young persons and their attitudes toward the use of alcohol. That is, alcohol producers can only claim to be socially responsible if their marketing strategies considers the concerns of the wider community. The Country X alcohol producer in this study, this claim requires organizational change to make the company more closely aligned to industry best practices.

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Krupka, L. R., and A. M. Vener. "Gender Differences in Drug (Prescription, Non-Prescription, Alcohol and Tobacco) Advertising: Trends and Implications." Journal of Drug Issues 22, no. 2 (April 1992): 339–60. http://dx.doi.org/10.1177/002204269202200213.

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An overview of the literature regarding drug (prescription, nonprescription, alcohol and tobacco) advertising and the targeting of the genders was presented Prescription drug advertisements of the late 1980s contained less sexual stereotyping than that of the previous decade. In the only article that dealt directly with gender differences in nonprescription drug advertising, it was found that the advertising of specific therapeutic categories was targeted differentially toward men and women. Few investigators have focused on the targeting of special groups in the advertisement of alcoholic beverages. In contrast, there has been a greater research interest in tobacco advertising gender differences. The literature indicates that different tobacco products and advertising messages were targeted for men and women. The authors suggest that the public will become more reluctant to accept the unrestricted advertising of products which are deleterious to health.

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Bell, Philip. "Alcohol Advertising in the Australian Media." Media Information Australia 43, no. 1 (February 1987): 21–23. http://dx.doi.org/10.1177/1329878x8704300106.

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Alcohol advertising on Australian television is subject to regulation by the Australian Broadcasting Tribunal (ABT). Until 1 July 1986, it was prohibited before 7.30 pm on weekdays, all day on Sundays, and on Saturdays between 5.00 pm and 7.30 pm. From July 1986, it has been allowed only after 8.30 pm but is permitted on Sundays during live sports broadcasts and in the evening after 8.30. Alcohol advertising during live sporting broadcasts is allowed regardless of the hour on Saturdays and public holidays (except Christmas Day and Good Friday). The Tribunal's justification for these regulations is principally phrased in terms of the restriction of alcohol advertising to ‘adult’ viewing periods.

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Maani Hessari, Nason, Adam Bertscher, Nathan Critchlow, Niamh Fitzgerald, Cécile Knai, Martine Stead, and Mark Petticrew. "Recruiting the “Heavy-Using Loyalists of Tomorrow”: An Analysis of the Aims, Effects and Mechanisms of Alcohol Advertising, Based on Advertising Industry Evaluations." International Journal of Environmental Research and Public Health 16, no. 21 (October 24, 2019): 4092. http://dx.doi.org/10.3390/ijerph16214092.

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Restricting alcohol advertising and marketing is a cost-effective intervention for reducing alcohol harms. However, the alcohol industry maintains that advertising does not affect consumption, claiming that its purpose is to help consumers choose brands, it is not aimed at young people, it only promotes “responsible consumption”, and any relationships with consumption are not causal. We reviewed 39 case studies (1981–2016) published by the advertising industry, which evaluate the effects of alcohol advertising campaigns. We used these to examine these industry claims. 30/39 (77%) of the case studies mentioned increasing/maintaining market share as an objective, or used this to assess the effectiveness of advertising campaigns. Most (25/39, 64%) found that campaigns increased consumption-related outcomes. Some campaigns targeted women, and heavy drinkers (e.g., Stella Artois lager, Famous Grouse whisky). Campaigns often (13/39, 33%) targeted younger drinkers. These data show that advertising does influence market share. Other effects reported in the case studies include changing the consumer profile towards: younger drinkers, women, new/lapsed drinkers, and heavy drinkers. They also present evidence of a causal relationship between advertising and consumption. In conclusion, this analysis, based on industry data, presents significant new evidence on (i) the effects of alcohol advertising on consumption-related outcomes, and (ii) the mechanisms by which it achieves those effects.

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Hernik, Joanna, and Dana Nicoleta Lascu. "An Analysis of Social Campaigns Aimed at Reducing Alcohol Consumption: the Case of Poland." Equilibrium 7, no. 4 (December 31, 2012): 117–36. http://dx.doi.org/10.12775/equil.2012.030.

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Poland is currently grappling with a challenging situation: as salaries are increasing and more consumers can afford to purchase alcohol, alcoholic consumption in Poland is among the highest in the European Union. Specifically, the market for vodka alone currently stands at $347 million, and beer at $465.2 million (www.money.pl 2011). In response to these developments, the Polish government has levied high taxes on alcohol consumption and enacted some of the most stringent advertising laws for alcoholic products in the European Union. It also launched nine national advertising campaigns and a local campaign in the West-Pomeranian region and increased the excise tax on alcohol. The current study attempts to shed light on the campaigns and to offer insights into the different themes that the campaigns use to persuade consumers to limit their alcohol consumption and to act responsibly when consuming alcohol and to offer actionable solutions to change the alcohol-related consumption behavior in Poland through warning labels, health education, and other attempts at demarketing alcohol consumption. The paper also examines alternative venues that might lead to a change in the alcohol-related consumption behavior for Polish consumers, which may include instituting warning labels and other counteradvertising to educate the public with regard to alcohol-related risks, and thus curb the overall alcohol consumption and related negative outcomes for the Polish consumers.

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Aiken, Alexandra, Tina Lam, William Gilmore, Lucy Burns, Tanya Chikritzhs, Simon Lenton, Belinda Lloyd, Dan Lubman, Rowan Ogeil, and Steve Allsop. "Youth perceptions of alcohol advertising: are current advertising regulations working?" Australian and New Zealand Journal of Public Health 42, no. 3 (April 26, 2018): 234–39. http://dx.doi.org/10.1111/1753-6405.12792.

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Saffer, Henry. "Alcohol advertising bans and alcohol abuse: An international perspective." Journal of Health Economics 10, no. 1 (May 1991): 65–79. http://dx.doi.org/10.1016/0167-6296(91)90017-h.

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Reeve, Belinda. "Regulation of Alcohol Advertising in Australia: Does the Abac Scheme Adequately Protect Young People from Marketing of Alcoholic Beverages?" QUT Law Review 18, no. 1 (November 22, 2018): 96. http://dx.doi.org/10.5204/qutlr.v18i1.738.

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This paper examines regulation of alcohol advertising regulation in Australia. Specifically, it considers whether the alcohol industry’s code of conduct, the Alcohol Beverages Advertising Code (‘ABAC’) operates as an effective form of industry-based regulation, focusing on provisions that prohibit alcohol advertising in media directed to children and young people, and advertising content or messaging that appeals to minors. The paper sets out a framework for effective self-regulation and applies it to the substantive provisions and regulatory processes established by the ABAC Scheme. The paper finds that the substantive rules found in the ABAC contain a number of significant loopholes, including a failure to adequately restrict the placement of alcohol promotions or to regulate alcohol industry sponsorship. Further, the ABAC Scheme lacks independent administration, systematic monitoring, or meaningful sanctions for responding to non-compliance. Accordingly, regulatory processes lack transparency and accountability, undermining the credibility and efficacy of the Scheme. The paper concludes by outlining a phased or responsive approach to creating a regulatory regime that protects young people more effectively from exposure to alcohol marketing.

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Karki, Yajur. "Agathokakological Aspect of Alcohol Advertising in Newspapers." International Journal of Social Sciences and Management 8, no. 3 (July 29, 2021): 408–15. http://dx.doi.org/10.3126/ijssm.v8i3.37708.

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Nepal has a perennial history with the culture of alcohol and it is mostly seen as a form of social capital. Alcohol usage has been inextricable with local cultures, i.e., festivals. The current study aims to investigate aspects of alcohol advertising in newspapers using content analysis. The study focuses on unraveling the ideologies of liquor advertisers in boosting alcohol promotion mostly among the youth. Ostensibly, the boosterism of alcohol advertisements has been concomitant in an attempt to establish it as a mass culture. Consumerism remains the central theme of global contemporary societies and the fundamentals of capitalism are characterized by oligopolistic standards. Facets of such attempt to create a culture revolving around alcohol by injecting messages through advertisements to specific age groups. Forty random private newspapers and twenty state newspapers are taken into consideration and simplified into a coding form to test the two hypotheses. Variables such as themes of advertisement, age, published days, messages espoused, alcohol types, and types of advertisements have been independently tested for correlation. The research has highlighted that advertisers tend to promote alcohol as a form of reinforcing different cultures with the sales of alcohol. Also, there have been frequent reported attempts to magnify use of alcohol during weekends for tranquility from rigid bureaucratic norms. Waves of global cultures have also been associated with alcohol promotion as means of celebration Int. J. Soc. Sc. Manage. Vol. 8, Issue-3: 408-415.

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Swensen, Greg. "Public space and alcohol advertising: Exploratory study of the role of local government." International Journal of Alcohol and Drug Research 5, no. 3 (July 28, 2016): 117–23. http://dx.doi.org/10.7895/ijadr.v5i3.224.

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Swensen, G. (2016). Public space and alcohol advertising: Exploratory study of the role of local government. The International Journal Of Alcohol And Drug Research, 5(3), 117-123. doi:http://dx.doi.org/10.7895/ijadr.v5i3.224The paper argues that local government bodies in Western Australia, which have a long-standing key role in overseeing public health standards and regulating business activities, potentially have a major, but under-recognized, capability to regulate the promotion and advertising of alcohol in public places overseen by them. It is contended that because local government bodies already possess extensive statutory powers to undertake this function, there is a compelling case for them to actively regulate alcohol advertising as they “own” most of the public space in Australian cities and towns.As the proposition would involve the prohibition of alcohol advertising, this could mean that local authorities may balk at assuming this responsibility due to a possible loss of revenue if they have already issued licenses to companies to construct and maintain key parts of the public infrastructure, like bus shelters, seating, and other street furniture, in return for being able to charge fees for advertising on these facilities.It is contended that local government authorities would ably perform a front-line role in regulating alcohol advertising in public places because of their reliance on community-based processes of consultation and decision-making for planning, in addition to understanding this role as an extension of a long standing role concerned with the advancement of public health and traffic safety.

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Swensen, Greg. "Public space and alcohol advertising: Exploratory study of the role of local government." International Journal of Alcohol and Drug Research 5, no. 3 (July 28, 2016): 117–23. http://dx.doi.org/10.7895/ijadr.v5i3.22.

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Swensen, G. (2016). Public space and alcohol advertising: Exploratory study of the role of local government. The International Journal Of Alcohol And Drug Research, 5(3), 117-123. doi:http://dx.doi.org/10.7895/ijadr.v5i3.224The paper argues that local government bodies in Western Australia, which have a long-standing key role in overseeing public health standards and regulating business activities, potentially have a major, but under-recognized, capability to regulate the promotion and advertising of alcohol in public places overseen by them. It is contended that because local government bodies already possess extensive statutory powers to undertake this function, there is a compelling case for them to actively regulate alcohol advertising as they “own” most of the public space in Australian cities and towns.As the proposition would involve the prohibition of alcohol advertising, this could mean that local authorities may balk at assuming this responsibility due to a possible loss of revenue if they have already issued licenses to companies to construct and maintain key parts of the public infrastructure, like bus shelters, seating, and other street furniture, in return for being able to charge fees for advertising on these facilities.It is contended that local government authorities would ably perform a front-line role in regulating alcohol advertising in public places because of their reliance on community-based processes of consultation and decision-making for planning, in addition to understanding this role as an extension of a long standing role concerned with the advancement of public health and traffic safety.

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Saffer, Henry. "Evaluating Econometric Studies of Alcohol Advertising." Journal of Studies on Alcohol and Drugs, Supplement, s19 (March 2020): 106–12. http://dx.doi.org/10.15288/jsads.2020.s19.106.

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Tremblay, Victor J., and Kumiko Okuyama. "ADVERTISING RESTRICTIONS, COMPETITION, AND ALCOHOL CONSUMPTION." Contemporary Economic Policy 19, no. 3 (July 2001): 313–21. http://dx.doi.org/10.1093/cep/19.3.313.

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Saffer, Henry. "Alcohol Advertising and Motor Vehicle Fatalities." Review of Economics and Statistics 79, no. 3 (August 1997): 431–42. http://dx.doi.org/10.1162/003465300556841.

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Beaver, William. "What to do about alcohol advertising." Business Horizons 40, no. 4 (July 1997): 87–91. http://dx.doi.org/10.1016/s0007-6813(97)90044-6.

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Altman, D. G., C. Schooler, and M. D. Basil. "Alcohol and cigarette advertising on billboards." Health Education Research 6, no. 4 (1991): 487–90. http://dx.doi.org/10.1093/her/6.4.487.

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Gould, Ellen. "Trade Treaties and Alcohol Advertising Policy." Journal of Public Health Policy 26, no. 3 (August 26, 2005): 359–76. http://dx.doi.org/10.1057/palgrave.jphp.3200036.

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Gunter, Barrie, Anders Hansen, and Maria Touri. "Alcohol advertising and young people's drinking." Young Consumers 10, no. 1 (March 13, 2009): 4–16. http://dx.doi.org/10.1108/17473610910940756.

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Barber, James G., Ruth Bradshaw, and Collette Walsh. "Reducing alcohol consumption through television advertising." Journal of Consulting and Clinical Psychology 57, no. 5 (1989): 613–18. http://dx.doi.org/10.1037/0022-006x.57.5.613.

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Beccaria, Franca. "Italian Alcohol Advertising Regulation and Enforcement." Contemporary Drug Problems 34, no. 1 (March 2007): 25–52. http://dx.doi.org/10.1177/009145090703400103.

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Harrison, Larry, and Christine Godfrey. "Alcohol Advertising Controls in the 1990s." International Journal of Advertising 8, no. 2 (January 1989): 167–80. http://dx.doi.org/10.1080/02650487.1989.11107099.

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Jones, Sandra C., and David H. Jernigan. "Editorial: Alcohol advertising, marketing and regulation." Journal of Public Affairs 10, no. 1-2 (February 2010): 1–5. http://dx.doi.org/10.1002/pa.357.

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Scott, Bettina M., Robert W. Denniston, and Kathryn M. Magruder. "Alcohol Advertising in the African-American Community." Journal of Drug Issues 22, no. 2 (April 1992): 455–69. http://dx.doi.org/10.1177/002204269202200219.

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Beverage alcohol is the most widely used, enjoyed, and abused addictive substance in the United States. Alcohol related problems — which range from alcoholism, cirrhosis, trauma, and criminal behavior to birth defects, cancer, and other long-term health problems — result in an estimated 100,000 deaths and cost the American society more than $135 billion each year. Alcohol abuse is the leading health and safety problem in the African-American community, making its health and social consequences especially severe. Given this backdrop, there are compelling reasons to be concerned when alcohol producers target African Americans with special advertising and promotions. It is important to examine the marketing and advertising practices of alcohol producers as they relate to African-American communities and their potential impact on alcohol-related behaviors.

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Zhang, Jinguang. "Is Support of Censoring Controversial Media Content for the Good of Others? Sexual Strategies and Support of Censoring Pro-Alcohol Advertising." Evolutionary Psychology 15, no. 4 (October 1, 2017): 147470491774280. http://dx.doi.org/10.1177/1474704917742808.

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At least in the United States, there are widespread concerns with advertising that encourages alcohol consumption, and previous research explains those concerns as aiming to protect others from the harm of excessive alcohol use.1 Drawing on sexual strategies theory, we hypothesized that support of censoring pro-alcohol advertising is ultimately self-benefiting regardless of its altruistic effect at a proximate level. Excessive drinking positively correlates with having casual sex, and casual sex threatens monogamy, one of the major means with which people adopting a long-term sexual strategy increase their inclusive fitness. Then, one way for long-term strategists to protect monogamy, and thus their reproductive interest is to support censoring pro-alcohol advertising, thereby preventing others from becoming excessive drinkers (and consequently having casual sex) under media influence. Supporting this hypothesis, three studies consistently showed that restricted sociosexuality positively correlated with support of censoring pro-alcohol advertising before and after various value-, ideological-, and moral-foundation variables were controlled for. Also as predicted, Study 3 revealed a significant indirect effect of sociosexuality on censorship support through perceived media influence on others but not through perceived media influence on self. These findings further supported a self-interest analysis of issue opinions, extended third-person-effect research on support of censoring pro-alcohol advertising, and suggested a novel approach to analyzing media censorship support.

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Galkus, Lukas, Shannon Lange, Vaida Liutkutė-Gumarov, Laura Miščikienė, Janina Petkevičienė, Jürgen Rehm, Mindaugas Štelemėkas, Alexander Tran, and Justina Vaitkevičiūtė. "The Comprehensive Alcohol Advertising Ban in Lithuania: A Case Study of Social Media." International Journal of Environmental Research and Public Health 19, no. 19 (September 29, 2022): 12398. http://dx.doi.org/10.3390/ijerph191912398.

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Alcohol advertising exposure is a risk factor for earlier alcohol initiation and higher alcohol consumption. Furthermore, engagement in digital alcohol marketing, such as liking or sharing an ad on social media, is associated with increased alcohol consumption and binge or hazardous drinking behavior. In light of these challenges, Lithuania has enacted a total prohibition on alcohol advertising, including social media. This study monitored the two most popular social media networks, Facebook and Instagram, to determine compliance with current legislation. In total, 64 Facebook and 51 Instagram profiles were examined. During the 60-day study period, 1442 and 749 posts on the selected Facebook and Instagram profiles, respectively, were published. There were a total of 163 distinct social media alcohol-related posts. Alcohol-related posts accounted for 5.9 percent of total Instagram posts and 8.3 percent of total Facebook posts. Alcohol advertisements accounted for 1.4 percent of all posts (infringement of the Alcohol Control Law). Influencers were responsible for nearly half (45.5 percent) of all observed alcohol-related Instagram posts. The study demonstrates high compliance with Lithuania’s total alcohol advertising ban on social media and emphasizes the importance of adequately monitoring the growing prominence of influencers on social media.

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