Journal articles on the topic 'American literature Frontier and pioneer life in literature'

Abstract This essay uncovers the environmental and historical conditions that played a role in cyberspace’s popularity in the 1980s and 1990s. Tracing both fictional and critical constructions of cyberspace in a roughly twenty-year period from the publication of William Gibson’s Sprawl trilogy (1984–1988) to the Telecommunications Act of 1996, this essay argues that cyberspace’s infinite, virtual territory provided a solution to the apparent ecological crisis of the 1980s: the fear that the United States was running out of physical room to expand due to overdevelopment. By discursively transforming the technology of cyberspace into an “electronic frontier,” technologists, lobbyists, and journalists turned cyberspace into a solution for the apparent American crisis of overdevelopment and resource loss. In a period when Americans felt detached from their own environment, cyberspace became a new frontier for exploration and a so-called American space to which the white user belonged as an indigenous inhabitant. Even Gibson’s critique of the sovereign cyberspace user in the Sprawl trilogy masks the violence of cybercolonialism by privileging the white American user. Sprawl portrays the impossibility of escaping overdevelopment through cyberspace, but it routes this impossibility through the specter of racial contamination by Caribbean hackers and Haitian gods. This racialized frontier imaginary shaped the form of internet technologies throughout the 1990s, influencing the modern user’s experience of the internet as a private space under their sovereign control. In turn, the individualism of the internet experience restricts our ability to create collective responses to the climate crisis, encouraging internet users to see themselves as disassociated from conditions of environmental and social catastrophe.

Western American literature in the twentieth century has effectively mirrored life in the region. The West has for centuries seen more geographic movement, and accompanying cultural adjustment, than other American regions. These themes of movement and adjustment have dominated western writing. Literary historians' frameworks for categorizing and analyzing this writing have emphasized a tidy process of organic development in western writing, from "frontier fiction" to more mature "regional writing," or from frontier to regional to post-regional literature. Such models underestimate the degree to which movement and adjustment continued to shape western writing in the twentieth century and tend to separate literature produced by white Europeans from that of other cultural groups. This essay suggests that the more fluid movement and adjustment model can better illuminate the connections between ostensibly separate cultural literary streams.

In the art of the American West, women have traditionally occupied a minor position. Compared to a surfeit of depictions of cowboys, braves, soldiers, miners, Indian chiefs, scouts, trappers, and traders, there are relatively few images of women; and when considering women who were not native to the plains and prairies, the field narrows still farther. Although literature and popular culture have given us numerous female types of the trans-Mississippi West (saloon and dance-hall girls, frontier mothers, helpless captives, schoolteachers, renegade female outlaws, wild-west-show women), art has virtually ignored all but the emigrant woman who traveled west in a covered wagon to establish a home on the prairie.

It has long been recognized that the Nasca culture (ca. A.D. 1–750) of the Peruvian south coast finds its roots in the Paracas society (ca. 800 B.C.–A.D. 1). Yet the social mechanisms responsible for the innovations that characterize the transition are poorly known. The southern Nasca region, which became the most dynamic region in terms of ceremonial life and intervalley integration, however, was never an important area of Paracas occupation. In this article I use literature on migration and frontier development to explain the genesis of Nasca society. Four phenomena that are common on historical frontiers seem to have been at play in the southern Nasca region: initial simplification of hierarchy, pioneer effect, “wealth-in-people,” and factionalism. Based on data from excavations at La Puntilla, a settlement that spanned the Late Paracas—Initial Nasca transition, I argue that the needs of interregional integration and cooperation following initial settlement of the frontier by Paracas populations and subsequent demographic growth prompted the genesis of Nasca society. The proposed long-term scenario also provides a context for later innovations in water management and agricultural intensification.

Richard Wright was a pioneer in American Literature whose relationship with socialism helped to define him as a person and as a writer. The inspiration behind his literary accomplishments and their impact on his contemporaries can be understood by tracing two of the most important themes in his life; socialism and identity. This article describes the evolution of his relationship with socialism in order to better understand the writer and his best known works in their social and political context. This exercise can also help us to gain a clearer understanding of the cultural and social implications of socialist ideology in the United States after the First World War.Key words: Richard Wright, communism, racism, politics, socialism.

Though largely unknown today, “Ned Buntline” (Edward Zane Carroll Judson) was one of the most influential authors of 19th-century America. He published over 170 novels, edited multiple popular and political publications, and helped pioneer the seafaring adventure, city mystery and Western genres. It was his pirate tales that Tom Sawyer constantly reenacted, his “Bowery B’hoys” that came to define the distinctive slang and swagger of urban American characters, and his novels and plays that turned an unknown scout into Buffalo Bill, King of the Border Men. But before “Ned Buntline” became a mainstay of the popular press, he had been on his way to becoming one of the nation’s highbrow literary elites. He was praised by the leading critics, edited an important literary journal, and his stories appeared in the era’s most prestigious publications. This study examines how and why “Ned Buntline” moved from prestigious to popular authorship and argues that the transformation was precipitated by one very specific event: in 1846, Edward Z. C. Judson was lynched. A close examination of Judson’s life, writing, and the coverage of him in the newspapers of the day (including the remarkable story of how he survived a lynching) demonstrates that the same issues that led to his lynching also led to his rebirth as a new kind of American author.

Anne Bradstreet has come a long way since John Harvard Ellis hailed her over a century ago as “the earliest poet of her sex in America.” Today, more justly, we view Bradstreet simply as “the first authentic poetic artist in America's history” and even as “the founder of American literature.” At the same time, a more sensitive criticism is looking anew at Bradstreet's personal drama as a woman in the first years of the New England settlement: her life as a wife, as mother of eight children, as a frontier bluestocking (though still, in many critics' eyes, “restless in Puritan bonds”), and even as a feminist in the wilderness. Feminist critics in particular have revitalized our understanding of Bradstreet and her work by probing her subtle “subversion” of patriarchal traditions, both theological and poetical, and by placing her among contemporary 17th-Century women writers, making her no longer a phenomenon on the order of Doctor Johnson's dancing dog, but finally a participating voice in her age.

Anne Bradstreet has come a long way since John Harvard Ellis hailed her over a century ago as “the earliest poet of her sex in America.” Today, more justly, we view Bradstreet simply as “the first authentic poetic artist in America's history” and even as “the founder of American literature.” At the same time, a more sensitive criticism is looking anew at Bradstreet's personal drama as a woman in the first years of the New England settlement: her life as a wife, as mother of eight children, as a frontier bluestocking (though still, in many critics' eyes, “restless in Puritan bonds”), and even as a feminist in the wilderness. Feminist critics in particular have revitalized our understanding of Bradstreet and her work by probing her subtle “subversion” of patriarchal traditions, both theological and poetical, and by placing her among contemporary 17th-Century women writers, making her no longer a phenomenon on the order of Doctor Johnson's dancing dog, but finally a participating voice in her age.

Purpose The purpose of this paper is to analyze the performance of banking institutions in Costa Rica over the period 2004–2014. Design/methodology/approach This paper employs system GMM, dynamic panel data and traditional financial hypothesis framework to analyze bank performance and assess marketplace sustainability for a sample of commercial and cooperative banks from Costa Rica. In the assessment, the authors visit the relative market power, structure conduct performance (SCP) and efficient structure literature. Findings Market share (MS) is positively related to performance whereas the authors find a negative effect of market concentration (Herfindahl–Hirschman index) on bank profits, thereby refuting the SCP hypothesis. The authors accept the “quiet life” hypothesis within Costa Rican banks since a moderate level of profit persistence is detected. Commercial banks are less profitable. Yet when crisis is introduced to the models, it has a significant and negative impact on overall bank performance. Research limitations/implications The authors selected years and banks based on available data plus default information in the relevant database. More insights can be gained from post-2014 developments. Practical implications The current results and conclusions have implications for developing economies (and economic development, in general) by showing that the traditional understanding of cooperative bank model as better for the public good may not be necessarily true. They offer insight into the understanding of how different bank-type institutions affect the public good. Furthermore, expanding the research to Latin America in order to directly compare commercial and cooperative enterprises via a meta-frontier technique would help buttress this evidence. Originality/value This is the most recent study to provide such an investigation for a Latin American country with a sizable MS for cooperative and public sector banks. The paper offers analysis that has been limited in Latin American banking markets thus far.

La Gracia Triunfante en la vida de catharina tegakovita (“Grace triumphant in the life of catherine tekakwitha”), an account of the miraculous life of Kateri Tekakwitha, an Iroquois Indian from New France, traversed language and space to be published in Mexico City, New Spain, in 1724. Juan de Urtassum, a Basque Navarran Jesuit who had spent many years in Mexico, translated his fellow Jesuit Pierre Cholonec's hagiographic text from its original French (first published in Paris in 1717). Two appendixes accompanied the translation. In the first, a learned theological apology, the Mexican cleric Juan Castorena y Urúsa extolled the piety of indigenous women whom he deemed fit to be nuns; the second consisted of short narratives detailing the exemplary lives of New Spanish indigenous women. Urtassum and Castorena compiled the volume in order to advocate for the foundation of convents for indigenous women, presenting Tekakwitha's piety as evidence of indigenous women's capacity for Christian virtue (Díaz, Indigenous Writings 56; Greer, “Iroquois Virgin” 237). While Tekakwitha's sanctity helped Urtassum's case, his knowledge of and indeed interest in her provenance were scant. He locates the Iroquois Nation (the “Provincia de los Iraqueses”) on the northern frontier of New Spain (today's New Mexico), where indigenous groups had resisted Spanish attempts at colonization and evangelization for centuries. He “domesticates” the distant Iroquois for the New Spanish reader, comparing them with the Araucanian Indians of Chile, whose bravery Alonso de Ercilla immortalized in his epic poem La Araucana and who, though geographically distant from Mexico, seemed familiar through the Spanish colonial condition they shared with Urtassum's readers. In a telling moment, in the dedication to his patron that precedes the translation, Urtassum refers to “todo este emispherio” (“this entire hemisphere”). It is clear, however, that this reference encompasses only Spanish imperial possessions, including the recently founded California missions. The distant Iroquois Nation, located in geographically indistinct New France, does not figure in this geopolitical economy, nor do other American territories in the possession of rival imperial powers.

Modernism is a very interesting and important movement in literature, characterized by a very self-conscious break with traditional ways of writing, in both poetry and prose fiction. However, the most important literary genre of modernism is the novel. Although prewar works by Henry James, Joseph Conrad, and other writers are considered Modernist, Modernism as a literary movement is typically associated with the period after World War I. Other European and American Modernist authors whose works rejected chronological and narrative continuity include Virginia Woolf, Marcel Proust, Gertrude Stein, and William Faulkner. After First World War a lot of developments took place, new inventions opened up the mind of artists in the 1920s, one of them was Virginia Woolf, a very specific novelist. So, this paper deals with Virginia Woolf’s novel, Mrs. Dalloway, and the main focus is on the elements of modernism in this masterpiece. It is a modern novel which has also most of the features of modernism, or we can say that there are several ways in which one can see Mrs. Dalloway as a Modernist novel. The most dominant characteristic is the content and the narrative style. Virginia Woolf overstepped the traditional writing by describing characters not only superficially but also their inner thoughts. Rather than having a straightforward narrative with a beginning and end and a narrator who knows it all, with Mrs Dalloway we have several narrators, flashbacks, stream-of-consciousness style, and a totally fragmented story. Also there is a connection of the author and her characters; she putted a piece of herself in each one of them. This is how you can find about the author’s life path and how her sufferings, mental illness affected into her writing. Thus, Virginia Woolf is considered an iconic modernist writer and pioneer not only of the stream of consciousness narrative technique, but of the use of free indirect speech, psychological as well as emotional motives of characters. Nevertheless, the unconventional use of figures of speech also makes a great characteristic and a symbol of her novels. Stream of consciousness writing allows readers to “listen in” on a character's thoughts. This will make you explore yourself in ways you have never thought before. Specifically, in Clarissa Dalloway’s preparations to host a party that evening Virginia Woolf records all her thoughts, remembrances and impressions, as well as the thoughts of other characters. There is no actual story, no plots or sub-plots, in fact, there is no action in the traditional sense in this novel, except from the “myriad of impressions” created by Virginia Woolf’s new style of writing.

Introduction One of the ways in which ‘country’ is made to work discursively is in ‘country music’ – defining a genre and sensibility in music production, marketing and consumption. This article seeks to excavate one small niche in the historical geography of country music to explore exactly how discursive antecedents emerged, and crucially, how images associated with ‘country’ surfaced and travelled internationally via one of the new ‘global’ media of the first half of the twentieth century – sheet music. My central arguments are twofold: first, that alongside aural qualities and lyrical content, the visual elements of sheet music were important and thus far have been under-acknowledged. Sheet music diffused the imagery connecting ‘country’ to music, to particular landscapes, and masculinities. In the literature on country music much emphasis has been placed on film, radio and television (Tichi; Peterson). Yet, sheet music was for several decades the most common way people bought personal copies of songs they liked and intended to play at home on piano, guitar or ukulele. This was particularly the case in Australia – geographically distant, and rarely included in international tours by American country music stars. Sheet music is thus a rich text to reveal the historical contours of ‘country’. My second and related argument is that that the possibilities for the globalising of ‘country’ were first explored in music. The idea of transnational discourses associated with ‘country’ and ‘rurality’ is relatively new (Cloke et al; Gorman-Murray et al; McCarthy), but in music we see early evidence of a globalising discourse of ‘country’ well ahead of the time period usually analysed. Accordingly, my focus is on the sheet music of country songs in Australia in the first half of the twentieth century and on how visual representations hybridised travelling themes to create a new vernacular ‘country’ in Australia. Creating ‘Country’ Music Country music, as its name suggests, is perceived as the music of rural areas, “defined in contrast to metropolitan norms” (Smith 301). However, the ‘naturalness’ of associations between country music and rurality belies a history of urban capitalism and the refinement of deliberate methods of marketing music through associated visual imagery. Early groups wore suits and dressed for urban audiences – but then altered appearances later, on the insistence of urban record companies, to emphasise rurality and cowboy heritage. Post-1950, ‘country’ came to replace ‘folk’ music as a marketing label, as the latter was considered to have too many communistic references (Hemphill 5), and the ethnic mixing of earlier folk styles was conveniently forgotten in the marketing of ‘country’ music as distinct from African American ‘race’ and ‘r and b’ music. Now an industry of its own with multinational headquarters in Nashville, country music is a ‘cash cow’ for entertainment corporations, with lower average production costs, considerable profit margins, and marketing advantages that stem from tropes of working class identity and ‘rural’ honesty (see Lewis; Arango). Another of country music’s associations is with American geography – and an imagined heartland in the colonial frontier of the American West. Slippages between ‘country’ and ‘western’ in music, film and dress enhance this. But historical fictions are masked: ‘purists’ argue that western dress and music have nothing to do with ‘country’ (see truewesternmusic.com), while recognition of the Spanish-Mexican, Native American and Hawaiian origins of ‘cowboy’ mythology is meagre (George-Warren and Freedman). Similarly, the highly international diffusion and adaptation of country music as it rose to prominence in the 1940s is frequently downplayed (Connell and Gibson), as are the destructive elements of colonialism and dispossession of indigenous peoples in frontier America (though Johnny Cash’s 1964 album The Ballads Of The American Indian: Bitter Tears was an exception). Adding to the above is the way ‘country’ operates discursively in music as a means to construct particular masculinities. Again, linked to rural imagery and the American frontier, the dominant masculinity is of rugged men wrestling nature, negotiating hardships and the pressures of family life. Country music valorises ‘heroic masculinities’ (Holt and Thompson), with echoes of earlier cowboy identities reverberating into contemporary performance through dress style, lyrical content and marketing imagery. The men of country music mythology live an isolated existence, working hard to earn an income for dependent families. Their music speaks to the triumph of hard work, honest values (meaning in this context a musical style, and lyrical concerns that are ‘down to earth’, ‘straightforward’ and ‘without pretence’) and physical strength, in spite of neglect from national governments and uncaring urban leaders. Country music has often come to be associated with conservative politics, heteronormativity, and whiteness (Gibson and Davidson), echoing the wider politics of ‘country’ – it is no coincidence, for example, that the slogan for the 2008 Republican National Convention in America was ‘country first’. And yet, throughout its history, country music has also enabled more diverse gender performances to emerge – from those emphasising (or bemoaning) domesticity; assertive femininity; creative negotiation of ‘country’ norms by gay men; and ‘alternative’ culture (captured in the marketing tag, ‘alt.country’); to those acknowledging white male victimhood, criminality (‘the outlaw’), vulnerability and cruelty (see Johnson; McCusker and Pecknold; Saucier). Despite dominant tropes of ‘honesty’, country music is far from transparent, standing for certain values and identities, and yet enabling the construction of diverse and contradictory others. Historical analysis is therefore required to trace the emergence of ‘country’ in music, as it travelled beyond America. A Note on Sheet Music as Media Source Sheet music was one of the main modes of distribution of music from the 1930s through to the 1950s – a formative period in which an eclectic group of otherwise distinct ‘hillbilly’ and ‘folk’ styles moved into a single genre identity, and after which vinyl singles and LP records with picture covers dominated. Sheet music was prevalent in everyday life: beyond radio, a hit song was one that was widely purchased as sheet music, while pianos and sheet music collections (stored in a piece of furniture called a ‘music canterbury’) in family homes were commonplace. Sheet music is in many respects preferable to recorded music as a form of evidence for historical analysis of country music. Picture LP covers did not arrive until the late 1950s (by which time rock and roll had surpassed country music). Until then, 78 rpm shellac discs, the main form of pre-recorded music, featured generic brown paper sleeves from the individual record companies, or city retail stores. Also, while radio was clearly central to the consumption of music in this period, it obviously also lacked the pictorial element that sheet music could provide. Sheet music bridged the music and printing industries – the latter already well-equipped with colour printing, graphic design and marketing tools. Sheet music was often literally crammed with information, providing the researcher with musical notation, lyrics, cover art and embedded advertisements – aural and visual texts combined. These multiple dimensions of sheet music proved useful here, for clues to the context of the music/media industries and geography of distribution (for instance, in addresses for publishers and sheet music retail shops). Moreover, most sheet music of the time used rich, sometimes exaggerated, images to convince passing shoppers to buy songs that they had possibly never heard. As sheet music required caricature rather than detail or historical accuracy, it enabled fantasy without distraction. In terms of representations of ‘country’, then, sheet music is perhaps even more evocative than film or television. Hundreds of sheet music items were collected for this research over several years, through deliberate searching (for instance, in library archives and specialist sheet music stores) and with some serendipity (for instance, when buying second hand sheet music in charity shops or garage sales). The collected material is probably not representative of all music available at the time – it is as much a specialised personal collection as a comprehensive survey. However, at least some material from all the major Australian country music performers of the time were found, and the resulting collection appears to be several times larger than that held currently by the National Library of Australia (from which some entries were sourced). All examples here are of songs written by, or cover art designed for Australian country music performers. For brevity’s sake, the following analysis of the sheet music follows a crudely chronological framework. Country Music in Australia Before ‘Country’ Country music did not ‘arrive’ in Australia from America as a fully-finished genre category; nor was Australia at the time without rural mythology or its own folk music traditions. Associations between Australian national identity, rurality and popular culture were entrenched in a period of intense creativity and renewed national pride in the decades prior to and after Federation in 1901. This period saw an outpouring of art, poetry, music and writing in new nationalist idiom, rooted in ‘the bush’ (though drawing heavily on Celtic expressions), and celebrating themes of mateship, rural adversity and ‘battlers’. By the turn of the twentieth century, such myths, invoked through memory and nostalgia, had already been popularised. Australia had a fully-established system of colonies, capital cities and state governments, and was highly urbanised. Yet the poetry, folk music and art, invariably set in rural locales, looked back to the early 1800s, romanticising bush characters and frontier events. The ‘bush ballad’ was a central and recurring motif, one that commentators have argued was distinctly, and essentially ‘Australian’ (Watson; Smith). Sheet music from this early period reflects the nationalistic, bush-orientated popular culture of the time: iconic Australian fauna and flora are prominent, and Australian folk culture is emphasised as ‘native’ (being the first era of cultural expressions from Australian-born residents). Pioneer life and achievements are celebrated. ‘Along the road to Gundagai’, for instance, was about an iconic Australian country town and depicted sheep droving along rustic trails with overhanging eucalypts. Male figures are either absent, or are depicted in situ as lone drovers in the archetypal ‘shepherd’ image, behind their flocks of sheep (Figure 1). Figure 1: No. 1 Magpie Ballads – The Pioneer (c1900) and Along the road to Gundagai (1923). Further colonial ruralities developed in Australia from the 1910s to 1940s, when agrarian values grew in the promotion of Australian agricultural exports. Australia ‘rode on the sheep’s back’ to industrialisation, and governments promoted rural development and inland migration. It was a period in which rural lifestyles were seen as superior to those in the crowded inner city, and government strategies sought to create a landed proletariat through post-war land settlement and farm allotment schemes. National security was said to rely on populating the inland with those of European descent, developing rural industries, and breeding a healthier and yet compliant population (Dufty), from which armies of war-ready men could be recruited in times of conflict. Popular culture served these national interests, and thus during these decades, when ‘hillbilly’ and other North American music forms were imported, they were transformed, adapted and reworked (as in other places such as Canada – see Lehr). There were definite parallels in the frontier narratives of the United States (Whiteoak), and several local adaptations followed: Tex Morton became Australia’s ‘Yodelling boundary rider’ and Gordon Parsons became ‘Australia’s yodelling bushman’. American songs were re-recorded and performed, and new original songs written with Australian lyrics, titles and themes. Visual imagery in sheet music built upon earlier folk/bush frontier themes to re-cast Australian pastoralism in a more settled, modernist and nationalist aesthetic; farms were places for the production of a robust nation. Where male figures were present on sheet music covers in the early twentieth century, they became more prominent in this period, and wore Akubras (Figure 2). The lyrics to John Ashe’s Growin’ the Golden Fleece (1952) exemplify this mix of Australian frontier imagery, new pastoralist/nationalist rhetoric, and the importation of American cowboy masculinity: Go west and take up sheep, man, North Queensland is the shot But if you don’t get rich, man, you’re sure to get dry rot Oh! Growin’ the golden fleece, battlin’ a-way out west Is bound to break your flamin’ heart, or else expand your chest… We westerners are handy, we can’t afford to crack Not while the whole darn’d country is riding on our back Figure 2: Eric Tutin’s Shearers’ Jamboree (1946). As in America, country music struck a chord because it emerged “at a point in history when the project of the creation and settlement of a new society was underway but had been neither completed nor abandoned” (Dyer 33). Governments pressed on with the colonial project of inland expansion in Australia, despite the theft of indigenous country this entailed, and popular culture such as music became a means to normalise and naturalise the process. Again, mutations of American western imagery, and particular iconic male figures were important, as in Roy Darling’s (1945) Overlander Trail (Figure 3): Wagon wheels are rolling on, and the days seem mighty long Clouds of heat-dust in the air, bawling cattle everywhere They’re on the overlander trail Where only sheer determination will prevail Men of Aussie with a job to do, they’ll stick and drive the cattle through And though they sweat they know they surely must Keep on the trail that winds a-head thro’ heat and dust All sons of Aussie and they will not fail. Sheet music depicted silhouetted men in cowboy hats on horses (either riding solo or in small groups), riding into sunsets or before looming mountain ranges. Music – an important part of popular culture in the 1940s – furthered the colonial project of invading, securing and transforming the Australian interior by normalising its agendas and providing it with heroic male characters, stirring tales and catchy tunes. Figure 3: ‘Roy Darling’s (1945) Overlander Trail and Smoky Dawson’s The Overlander’s Song (1946). ‘Country Music’ Becomes a (Globalised) Genre Further growth in Australian country music followed waves of popularity in the United States in the 1940s and 1950s, and was heavily influenced by new cross-media publicity opportunities. Radio shows expanded, and western TV shows such as Bonanza and On the Range fuelled a ‘golden age’. Australian performers such as Slim Dusty and Smokey Dawson rose to fame (see Fitzgerald and Hayward) in an era when rural-urban migration peaked. Sheet music reflected the further diffusion and adoption of American visual imagery: where male figures were present on sheet music covers, they became more prominent than before and wore Stetsons. Some were depicted as chiselled-faced but simple men, with plain clothing and square jaws. Others began to more enthusiastically embrace cowboy looks, with bandana neckerchiefs, rawhide waistcoats, embellished and harnessed tall shaft boots, pipe-edged western shirts with wide collars, smile pockets, snap fasteners and shotgun cuffs, and fringed leather jackets (Figure 4). Landscapes altered further too: cacti replaced eucalypts, and iconic ‘western’ imagery of dusty towns, deserts, mesas and buttes appeared (Figure 5). Any semblance of folk music’s appeal to rustic authenticity was jettisoned in favour of showmanship, as cowboy personas were constructed to maximise cinematic appeal. Figure 4: Al Dexter’s Pistol Packin’ Mama (1943) and Reg Lindsay’s (1954) Country and Western Song Album. Figure 5: Tim McNamara’s Hitching Post (1948) and Smoky Dawson’s Golden West Album (1951). Far from slavish mimicry of American culture, however, hybridisations were common. According to Australian music historian Graeme Smith (300): “Australian place names appear, seeking the same mythological resonance that American localisation evoked: hobos became bagmen […] cowboys become boundary riders.” Thus alongside reproductions of the musical notations of American songs by Lefty Frizzel, Roy Carter and Jimmie Rodgers were songs with localised themes by new Australian stars such as Reg Lindsay and Smoky Dawson: My curlyheaded buckaroo, My home way out back, and On the Murray Valley. On the cover of The square dance by the billabong (Figure 6) – the title of which itself was a conjunction of archetypal ‘country’ images from both America and Australia – a background of eucalypts and windmills frames dancers in classic 1940s western (American) garb. In the case of Tex Morton’s Beautiful Queensland (Figure 7), itself mutated from W. Lee O’Daniel’s Beautiful Texas (c1945), the sheet music instructed those playing the music that the ‘names of other states may be substituted for Queensland’. ‘Country’ music had become an established genre, with normative values, standardised images and themes and yet constituted a stylistic formula with enough polysemy to enable local adaptations and variations. Figure 6: The Square dance by the billabong, Vernon Lisle, 1951. Figure 7: Beautiful Queensland, Tex Morton, c1945 source: http://nla.gov.au/nla.mus-vn1793930. Conclusions In country music images of place and masculinity combine. In music, frontier landscapes are populated by rugged men living ‘on the range’ in neo-colonial attempts to tame the land and convert it to productive uses. This article has considered only one media – sheet music – in only one country (Australia) and in only one time period (1900-1950s). There is much more to say than was possible here about country music, place and gender – particularly recently, since ‘country’ has fragmented into several niches, and marketing of country music via cable television and the internet has ensued (see McCusker and Pecknold). My purpose here has been instead to explore the early origins of ‘country’ mythology in popular culture, through a media source rarely analysed. Images associated with ‘country’ travelled internationally via sheet music, immensely popular in the 1930s and 1940s before the advent of television. The visual elements of sheet music contributed to the popularisation and standardisation of genre expectations and appearances, and yet these too travelled and were adapted and varied in places like Australia which had their own colonial histories and folk music heritages. Evidenced here is how combinations of geographical and gender imagery embraced imported American cowboy imagery and adapted it to local markets and concerns. Australia saw itself as a modern rural utopia with export aspirations and a desire to secure permanence through taming and populating its inland. Sheet music reflected all this. So too, sheet music reveals the historical contours of ‘country’ as a transnational discourse – and the extent to which ‘country’ brought with it a clearly defined set of normative values, a somewhat exaggerated cowboy masculinity, and a remarkable capacity to be moulded to local circumstances. Well before later and more supposedly ‘global’ media such as the internet and television, the humble printed sheet of notated music was steadily shaping ‘country’ imagery, and an emergent international geography of cultural flows. References Arango, Tim. “Cashville USA.” Fortune, Jan 29, 2007. Sept 3, 2008, http://money.cnn.com/magazines/fortune/fortune_archive/2007/01/22/8397980/index.htm. Cloke, Paul, Marsden, Terry and Mooney, Patrick, eds. Handbook of Rural Studies, London: Sage, 2006. Connell, John and Gibson, Chris. Sound Tracks: Popular Music, Identity and Place, London: Routledge, 2003. Dufty, Rae. Rethinking the politics of distribution: the geographies and governmentalities of housing assistance in rural New South Wales, Australia, PhD thesis, UNSW, 2008. Dyer, Richard. White: Essays on Race and Culture, London: Routledge, 1997. George-Warren, Holly and Freedman, Michelle. How the West was Worn: a History of Western Wear, New York: Abrams, 2000. Fitzgerald, Jon and Hayward, Phil. “At the confluence: Slim Dusty and Australian country music.” Outback and Urban: Australian Country Music. Ed. Phil Hayward. Gympie: Australian Institute of Country Music Press, 2003. 29-54. Gibson, Chris and Davidson, Deborah. “Tamworth, Australia’s ‘country music capital’: place marketing, rural narratives and resident reactions.” Journal of Rural Studies 20 (2004): 387-404. Gorman-Murray, Andrew, Darian-Smith, Kate and Gibson, Chris. “Scaling the rural: reflections on rural cultural studies.” Australian Humanities Review 45 (2008): in press. Hemphill, Paul. The Nashville Sound: Bright Lights and Country Music, New York: Simon and Schuster, 1970. Holt, Douglas B. and Thompson, Craig J. “Man-of-action heroes: the pursuit of heroic masculinity in everyday consumption.” Journal of Consumer Research 31 (2004). Johnson, Corey W. “‘The first step is the two-step’: hegemonic masculinity and dancing in a country western gay bar.” International Journal of Qualitative Studies in Education 18 (2004): 445-464. Lehr, John C. “‘Texas (When I die)’: national identity and images of place in Canadian country music broadcasts.” The Canadian Geographer 27 (1983): 361-370. Lewis, George H. “Lap dancer or hillbilly deluxe? The cultural construction of modern country music.” Journal of Popular Culture, 31 (1997): 163-173. 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Abstract In this article, I analyze the representation of the Frontier in the short story ‘El Sur’ by the Argentine Jorge Luis Borges and the movie Dead Man by American director Jim Jarmusch. Going beyond explicit plot similarities, I argue that Jarmusch’s movie carries out an implicit form of adaptation of Borges’s literary text. Both works not only narrate the violent encounter of urban subjects with an unknown and threatening space, but also underscore how the ‘civilized’ subjectivity experiences a crisis that challenges foundational cultural assumptions. Due to its relevance in the process of nation formation, the Frontier served as a source for symbolic discourses, literary representations, and cultural imaginaries. In the case of Argentina and the United States, specific artistic genres fictionalized the life on the Frontier. Stylistically, both Borges and Jarmusch use tropes and narrative devices from these seemingly outdated genres—gauchesca literature and Western movies—but the use of these devices is highly experimental and installs a much more complex depiction of the symbolic space of the Frontier, thus challenging hegemonic accounts of processes of territorial expansion and racial superiority.

Canadians rightly pride themselves on their technological achievements in outer space. Heralded as a pioneer with several “firsts” in space exploration, public perception is that Canada explores the “final frontier” in the name of peace. This is the myth perpetuated by scientists and politicians alike, distorting clear evidence to the contrary. This study aims to rectify this fallacy by demonstrating that Canadian space initiatives were a product of Cold War relations, a need for domestic and international security against the threat of nuclear war. Contextualized within the paradigm of a bipolar world, an ostensibly civilian space program only thinly veiled military objectives. Consulting military, political and scientific sources from the end of the Second World War to contemporary conflicts, what emerges is a complex relationship between civilian and military initiatives. Balancing demands from the United States for hemispheric security against the increasing threat of the Soviet Union whilst maintaining sovereignty over Canadian territory presented immense challenges to government leaders. Coupled with a shrinking defence budget, space research fulfilled specific niche roles in Canadian‐American relations. Deconstructing the objectives of prominent satellite programs, Canada‐U.S. (CANUS) agreements, and concomitant government sponsored defence research into theoretical space programs reveals policy marked by the vestiges of war. Peaceful orientations toward outer space perpetuated in historical literature sets a dangerous precedent. Future conflicts will not always pit technologically advanced societies against underdeveloped armies, and ignoring the military advantages of outer space could prove a fatal mistake in confrontations that will assuredly come.Defence in

Theatre was and still is one of the pioneer literary genres in recording and presenting history, past and present. It is a tool and a means utilized by playwrights-intellectuals to document real life events, in addition to its role in entertaining and producing fictional literature.
 As a part of its enlightening mission, drama served as a lively method in presenting the truth to the public, a truth that might be hidden or twisted by media, news broadcasts, or public speeches in accordance with certain political agendas.
 In this sense theatre played a great role in dramatizing the American-led war against Iraq in 2003. Many plays tackled the events and incidents related to this war. Among those plays are David Hare's Stuff Happens and Rasha Fadhil's Ishtar in Baghdad. 
 When the British playwright dramatizes the events leading to waging a coalition war on Iraq in his documentary play, the Iraqi dramatist conveys a grim picture of the country in the aftermath of that war, mixing images of the mythical golden history of Iraq with its most recent images of destruction and chaos, yet giving hope in a brighter and more peaceful future.


 
 
 A rhetoric of freedom characterises much of the literature dealing with online communities: freedom from fixed identity and appearance, from the confines of geographic space, and from control. The prevailing view, a combination of futurism and utopianism, is that the lack of order in cyberspace enables the creation of social spaces that will enhance personal freedom and advance the common good. Sherry Turkle argues that computer-mediated communication allows us to create a new form of community, in which identity is multiple and fluid (15-17). Marcos Novak celebrates the possibilities of a dematerialized, ethereal virtual architecture in which the relationships between abstract elements are in a constant state of flux (250). John Perry Barlow employs the frontier metaphor to frame cyberspace as an unmapped, ungoverned territory in which a romantic and a peculiarly American form of individualism can be enjoyed by rough and ready pioneers (“Crime” 460). In his 1993 account as an active participant in The WELL (Whole Earth ‘Lectronic Link), one of the earliest efforts to construct a social space online, Howard Rheingold celebrates the freedom to create a “new kind of culture” and an “authentic community” in the “electronic frontier.” He worries, however, that the freedom enjoyed by early homesteaders may be short lived, because “big power and big money” might soon find ways to control the Internet, just as they have come to dominate and direct other communications media. “The Net,” he states, “is still out of control in fundamental ways, but it might not stay that way for long” (Virtual Community 2-5). The uses of order and disorder Some theorists have identified disorder as a necessary condition for the development of healthy communities. In The Uses of Disorder (1970), Richard Sennett argues that “the freedom to accept and to live with disorder” is integral to our search for community (xviii). In his 1989 study of social space, Ray Oldenburg maintains that public hangouts, which constitute the heart of vibrant communities, support sociability best when activities are unplanned, unorganized, and unrestricted (33). He claims that without the constraints of preplanned control we will be more in control of ourselves and more aware of one another (198). More recently, Charles Landry suggests that “structured instability” and “controlled disruption,” resulting from competition, conflict, crisis, and debate, make cities less comfortable but more exciting. Further, he argues that “endemic structural disorder” requiring ongoing adjustments can generate healthy creative activity and stimulate continual innovation (156-58). Kevin Robins, too, believes that any viable social system must be prepared to accept a level of uncertainty, disorder, and fear. He observes, however, that techno-communities are “driven by the compulsion to neutralize,” and they therefore exclude these possibilities in favour of order and security (90-91). Indeed, order and security are the dominant characteristics that less idealistic observers have identified with cyberspace. Alexander Galloway explains how, despite its potential as a liberating development, the Internet is based on technologies of control. This control is exercised at the code level through technical protocols, such as TCP/IP, DNS, and HTM, that determine disconnections as well as connections (Galloway). Lawrence Lessig suggests that in our examination of the ownership, regulation, and governance of the virtual commons, we must take into account three distinct layers. As well as the “logical” or “code” layer that Galloway foregrounds, we should also consider the “physical” layer, consisting of the computers and wires that carry Internet communications, and the “content” layer, which includes everything that we see and hear over the network. In principle, each of these layers could be free and unorganized, or privately owned and controlled (Lessig 23). Dan Schiller documents the increasing privatization of the Net and argues that corporate cyberspace extends the reach of the market, enabling it to penetrate into areas that have previously been considered to be part of the public domain. For Schiller, the Internet now serves as the main production and control mechanism of a global market system (xiv). Checking into Habbo Hotel Habbo Hotel is an example of a highly ordered and controlled online social space that uses community and game metaphors to suggest something much more open and playful. Designed to attract the teenage market, this graphically intensive cartoon-like hotel is like an interactive Legoland, in which participants assemble a toy-like “Habbo” character and chat, play games, and construct personal environments. The first Habbo Hotel opened its doors in the United Kingdom in 2000, and, by September 2004, localized sites were based in a dozen countries, including Canada, the Unites States, Finland, Japan, Switzerland and Spain, with further expansion planned. At that time, there were more than seventeen million registered Habbo characters worldwide with 2.3 million unique visitors each month (“Strong Growth”). The hotel contains thousands of private rooms and twenty-two public spaces, including a welcome lounge, three lobbies, cinema, game hall, café, pub, and an extensive hallway. Anyone can go to the Room-O-Matic and instantly create a free guest room. However, there are a limited number of layouts to choose from and the furnishings, which must be purchased, have be chosen from a catalog of fixed offerings. All rooms are located on one of five floors, which categorize them according to use (parties, games, models, mazes, and trading). Paradoxically, the so-called public spaces are more restricted and less public than the private guest quarters. The limited capacity of the rooms means that all of the public spaces are full most of the time. Priority is given to paying Habbo Club members and others are denied entry or are unceremoniously ejected from a room when it becomes full. Most visitors never make it into the front lobby. This rigid and restricted construction is far from Novak’s vision of a “liquid architecture” without barriers, that morphs in response to the constantly changing desires of individual inhabitants (Novak 250). Before entering the virtual hotel, individuals must first create a Lego-like avatar. Users choose a unique name for their Habbo (no foul language is allowed) and construct their online persona from a limited selection and colour of body parts. One of two different wardrobes is available, depending on whether “Boy” or “Girl” is chosen. The gender of every Habbo is easily recognizable and the restricted wardrobe results in remarkably similar looking young characters. The lack of differentiation encourages participants to treat other Habbos as generic “Boys” or “Girls” and it encourages limited and predictable conversations that fit the stereotype of male-female interactions in most chat sites. Contrary to Turkle’s contention that computer mediated communication technologies expose the fallacy of a single, fixed, identity, and free participants to experiment with alternative selves (15-17), Habbo characters are permitted just one unchangeable name, and are capable of only limited visual transformations. A fixed link between each Habbo character and its registered user (information that is not available to other participants) allows the hotel management to track members through the site and monitor their behavior. Habbo movements are limited to walking, waving, dancing and drinking virtual alcohol-free beverages. Movement between spaces is accomplished by entering a teleport booth, or by selecting a location by name from the hotel Navigator. Habbos cannot jump, fly or walk through objects or other Habbos. They have no special powers and only a limited ability to interact with objects in their environment. They cannot be hurt or otherwise affected by anything in their surroundings, including other Habbos. The emphasis is on safety and avoidance of conflict. Text chat in Habbo Hotel is limited to one sixty-one-character line, which appears above the Habbo, floats upward, and quickly disappears off the top of the screen. Text must be typed in real time while reading on-going conversations and it is not possible to archive a chat sessions or view past exchanges. There is no way of posting a message on a public board. Using the Habbo Console, shorter messages can also be exchanged between Habbos who may be occupying different rooms. The only other narratives available on the site are in the form of official news and promotions. Before checking into the hotel, Habbos can stop to read Habbo Today, which promotes current offers and activities, and HabboHood Happenings, which offers safety tips, information about membership benefits, jobs (paid in furniture), contest winners, and polls. According to Rheingold, a virtual community can form online when enough people participate in meaningful public discussions over an extended period of time and develop “webs of personal relationships” (Virtual Community 5). By restricting communication to short, fleeting messages between individual Habbos, the hotel frustrates efforts by members to engage in significant dialogue and create a viable social group. Although “community” is an important part of the Habbo Hotel brand, it is unlikely to be a substantial part of the actual experience. The virtual hotel is promoted as a safe, non-threatening environment suitable for the teenagers is designed to attract. Parents’ concerns about the dangers of an unregulated chat space provide the hotel management with a justification for creating a highly controlled social space. The hotel is patrolled twenty-four hours a day by professional moderators backed-up by a team of 180 volunteer “Hobbas,” or guides, who can issue warnings to misbehaving Habbos, or temporarily ban them from the site. All text keyed in by Habbos passes through an automated “Bobba Filter” that removes swearing, racist words, explicit sexual comments and “anything that goes against the “Habbo Way” (“Bad Language”). Stick to the rules and you’ll have fun, Habbos are told, “break them and you’ll get yourself banned” (“Habbo Way”). In Big Brother fashion, messages are displayed throughought the hotel advising members to “Stay safe, read the Habbohood Watch,” “Never give out your details!” and “Obey the Habbo way and you’ll be OK.” This miniature surveillance society contradicts Barlow’s observation that cyberspace serves as “a perfect breeding ground for both outlaws and new ideas about liberty” (“Crime” 460). In his manifesto declaring the independence of cyberspace from government control, he maintains that the state has no authority in the electronic “global social space,” where, he asserts, “[w]e are forming our own Social Contract” based on the Golden Rule (“Declaration”). However, Habbo Hotel shows how the rule of the marketplace, which values profits more than social practices, can limit the freedoms of online civil society just as effectively as the most draconian government regulation. Place your order Far from permitting the “controlled disruption” advocated by Landry, the hotel management ensures that nothing is allowed to disrupt their control over the participants. Without conflict and debate, there are few triggers for creative activity in the site, which is designed to encourage consumption, not community. Timo Soininen, the managing director of the company that designed the hotel, states that, because teenagers like to showcase their own personal style, “self-expression is the key to our whole concept.” However, since it isn’t possible to create a Habbo from scratch, or to import clothing or other objects from outside the site, the only way for members to effectively express themselves is by decorating and furnishing their room with items purchased from the Habbo Catalogue. “You see, this,” admits Soininen, “is where our revenue model kicks in” (Shalit). Real-world products and services are also marketed through ads and promotions that are integrated into chat, news, and games. The result, according to Habbo Ltd, is “the ideal vehicle for third party brands to reach this highly desired 12-18 year-old market in a cost-effective and creative manner” (“Habbo Company Profile”). Habbo Hotel is a good example of what Herbert Schiller describes as the corporate capture of sites of public expression. He notes that, when put at the service of growing corporate power, new technologies “provide the instrumentation for organizing and channeling expression” (5-6). In an afterword to a revised edition of The Virtual Community, published in 2000, Rheingold reports on the sale of the WELL to a privately owned corporation, and its decline as a lively social space when order was imposed from the top down. Although he believes that there is a place for commercial virtual communities on the Net, he acknowledges that as economic forces become more entrenched, “more controls will be instituted because there is more at stake.” While remaining hopeful that activists can leverage the power of many-to-many communications for the public good, he wonders what will happen when “the decentralized network infrastructure and freewheeling network economy collides with the continuing growth of mammoth, global, communication empires” (Virtual Community Rev. 375-7). Although the company that built Habbo Hotel is far from achieving global empire status, their project illustrates how the dominant ethos of privatization and the increasing emphasis on consumption results in gated virtual communities that are highly ordered, restricted, and controlled. The popularity of the hotel reflects the desire of millions of Habbos to express their identities and ideas in a playful environment that they are free to create and manipulate. However, they soon find that the rules are stacked against them. Restricted design options, severe communication limitations, and fixed architectural constraints mean that the only freedom left is the freedom to choose from a narrow range of provided options. In private cyberspaces like Habbo Hotel, the logic of the market rules out unrestrained many-to-many communications in favour of controlled commercial relationships. The liberating potential of the Internet that was recognized by Rheingold and others has been diminished as the forces of globalized commerce impose their order on the electronic frontier. References “Bad Language.” Habbo Hotel. 2004. Sulake UK Ltd. 15 Apr. 2004 http://www.habbohotel.co.uk/habbo/en/help/safety/badlanguage/>. Barlow, John Perry. “Crime and Puzzlement.” High Noon on the Electronic Frontier: Conceptual Issues in Cyberspace. Ed. Peter Ludlow. Cambridge, Mass.: MIT P, 1996. 459-86. ———. “A Declaration of the Independence of Cyberspace.” 8 Feb. 1996. 3 July 2004 http://www.eff.org/~barlow/Declaration-Final.html>. Galloway, Alexander R. Protocol: How Control Exists after Decentralization. Cambridge, Mass.: MIT P, 2004. “Habbo Company Profile.” Habbo Hotel. 2002. Habbo Ltd. 20 Jan. 2003 http://www.habbogroup.com>. “The Habbo Way.” Habbo Hotel. 2004. Sulake UK Ltd. 15 Apr. 2004 http://www.habbohotel.co.uk/habbo/en/help/safety/habboway/>. Landry, Charles. The Creative City: A Toolkit for Urban Innovators. London: Earthscan, 2000. Lessig, Lawrence. The Future of Ideas: The Fate of the Commons in a Connected World. New York: Random, 2001. Novak, Marcos. “Liquid Architecture in Cyberspace.” Cyberspace: First Steps. Ed. Michael Benedikt. Cambridge, Mass.: MIT P, 1991. 225-54. Oldenburg, Ray. The Great Good Place: Cafés, Coffee Shops, Community Centers, Beauty Parlors, General Stores, Bars, Hangouts and How They Get You through the Day. New York: Paragon, 1989. Rheingold, Howard. The Virtual Community: Homesteading on the Electronic Frontier. New York: Harper, 1993. ———. The Virtual Community: Homesteading on the Electronic Frontier. Rev. ed. Cambridge, Mass.: MIT P, 2000. Robins, Kevin. “Cyberspace and the World We Live In.” The Cybercultures Reader. Eds. David Bell and Barbara M. Kennedy. London: Routledge, 2000. 77-95. Schiller, Dan. Digital Capitalism: Networking the Global Market System. Cambridge, Mass.: MIT P, 1999. Schiller, Herbert I. Culture Inc.: The Corporate Takeover of Public Expression. New York: Oxford UP, 1991. Sennett, Richard. The Uses of Disorder: Personal Identity & City Life. New York: Vintage, 1970. Shalit, Ruth. “Welcome to the Habbo Hotel.” mpulse Magazine. Mar. 2002. Hewlett-Packard. 1 Apr. 2004 http://www.cooltown.com/cooltown/mpulse/0302-habbo.asp>. “Strong Growth in Sulake’s Revenues and Profit – Habbo Hotel Online Game Will Launch in the US in September.” 3 Sept. 2004. Sulake. Sulake Corp. 9 Jan. 2005 http://www.sulake.com/>. Turkle, Sherry. Life on the Screen: Identity in the Age of the Internet. New York: Simon, 1997. 
 
 
 
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Cities have long been important sites of collective memory. In this paper, I highlight the ritual and memorial functions of cities by focusing on Gibellina, a Sicilian town destroyed by earthquake, and the subsequent struggle among its community to articulate a sense of spatial belonging with its remains. By examining the productive relationships between art, landscape and collective memory, I consider how memorial objects in Gibellina have become integral to the reimagining of place, and, in some cases, to forgetting. To address the relationship between memorial objects and the articulation of communities from this unique vantage point, a significant part of my analysis compares memorial initiatives both in and around the old site on which Gibellina once stood. More specifically, my paper compares the aesthetic similarities between the Italian artist Alberto Burri’s design for a large concrete overlay of the city’s remains, and the Berlin Holocaust Memorial by the American architect Peter Eisenman. To reveal the distinctiveness of Burri’s design in relation to Eisenman’s work and the rich commentaries that have been produced in its name, and therefore to highlight the specificity of their relationship, I extend my comparison to more recent attempts at rebuilding Gibellina in the image of a “frontier city of art” (“Museum Network Belicina”).Broadly speaking, this paper is framed by a series of observations concerning the role that landscape plays in the construction or naturalization of collective identity, and by a further attempt at mapping the bonds that tend to be shared among members of particular communities in any given circumstance. To organize my thoughts in this area, I follow W. J. T. Mitchell’s interpretation of landscape as “a medium of exchange,” in other words, as an artistic practice that galvanizes nature for the purpose of naturalizing culture and its relations of power (5). While the terms of landscape art may in turn be described as “complicated,” “mutual” and marked by “ambivalence,” as Mitchell himself suggests, I would further argue that the artist’s sought-after result will, in almost every case, be to unify the visual and the discursive fields through an ideological operation that engenders, reinforces, and, perhaps also mystifies the constituents of community in general (9). From this perspective, landscape represents a crucial if unavoidable materialization both of community and collective memory.Conflicting viewpoints about this formation are undoubtedly present in the literature. For instance, in describing the effects of this operation, Mitchell, to use one example, will suggest that landscape as a mode of creation unfolds in ways that are similar to that of a dream, or that the materialization of landscape art is in accordance with the promise of “emancipation” that dreams inscribe into imaginaries (12). During the course of investigating and overturning the premise of Mitchell’s claim through a number of writers and commentators, I conclude my paper by turning to a famous work on the inoperative community by Jean-Luc Nancy. This work is especially useful for bringing clarity for understanding what is lost in the efforts by Gibellina’s residents to reconstruct a new city adjacent to the old, and therefore to emancipate themselves from their destructive past. By emphasizing the significance of acknowledging death for the regeneration and durability of communities and their material urban life, I suggest that the wishes of Gibellina’s residents have resulted in an environment for memory and memorialization despite apparent wishes to the contrary. In my reference to Nancy’s metaphor of ‘inoperativity’, therefore, I suggest that the community to emerge from Gibellina’s disaster is, in a sense, yet to come.Figure 1. The “Cretto di Burri” by Alberto Burri (1984-1989). Creative Commons.The old city of Gibellina was a township of Arabic and Medieval origins located southwest of Palermo in the heart of Sicily’s Belice valley. In January 1968, the region experienced a series of earthquakes as it had before. This time, however, the strongest among them provoked a rupture that within moments led to the complete destruction of towns and villages, and to the death of nearly 400 inhabitants. “From a seismological point of view,” as Susan Hough and Roger Bilham write, the towns and villages of the Belice valley were at this time “disasters in the making” (87). Maligned by a particular configuration of geological fault lines, the fragile structures along the surface of the valley were almost certain to be destroyed at some point in their lifetime. In 1968, after the largest disaster in recent history, the surviving inhabitants of the dilapidated urban centres were moved to the squalor conditions of displacement camps, in which many lived without permanent housing into the 1970s. While some of the smaller communities opted to rebuild, a number of the larger townships made the decision to move altogether. In 1971, a new settlement was created in Gibellina’s name, just eighteen kilometres west of the ruin.Since that time, I claim that a pattern of memory and forgetting has developed in the space between the ‘old’ and the ‘new’. For instance, the old city of Gibellina underwent a dramatic refurbishment in the 1980s when an internationally renowned Italian sculptor, Alberto Burri, was invited by the city to build a large concrete structure directly on top of the city’s remains. As depicted in Figure One, the artist moulded the destroyed buildings into blocks of smooth concrete surfaces. Standing roughly at human scale, Burri divided these stone slabs, or stelae, in such a way as to retain the lineaments of Gibellina’s medieval streets. Although unfinished and abandoned by the artist due to lack of funds, the tomb of this destroyed city has since become both an artistic oddity and a permanent fixture on the Sicilian landscape. As Elisebha Fabienne and Platzer write,if an ancient inhabitant of Gibellina walks in the inside of the Cretto, he is able to recognise the topic position of his house, but he is also forced by the Verfremdung [alienting effect] of the topical elements to distance himself from the past, to infer new information. (75)According to this assessment, the work’s intrinsic merit appears to be in Burri’s effort to forge a link between a shared memory of the city’s past, and the potential for that memory to fortify the imagination towards a future. In spatial terms, the merit of the work lies in preserving the skeletal imprint of the urban landscape in order to retain a semblance of this once vibrant and living community. Andrea Simitch and Val Warke appear to corroborate this hypothesis. They suggest that while Burri’s structure includes a specific imprint or reference point of the city’s remains, “embedded within the masses that construct the ghosted streets is the physical detritus of imagined narratives” (61). In other words, Simitch and Warke maintain that by using the archival or preserving function to communicate a ritual practice, Burri’s Cretto is intended to infuse the forgotten urban space of old Gibellina with a promise that it will eventually be found and therefore remembered. This promise is met, in turn, by the invitation for visitors to stroll through the hallowed interior of Gibellina as they would any other city. In this sense, the Cretto invites a plurality of narratives and meanings depending on the visitor at hand. In the absence of guidance or interruption, the hope appears to be that visitors will gain an experience of the place that is both familiar and disturbing.But there is a hidden dimension to this promise that the authors above do not explore in sufficient detail. For instance, Nigel Clark analyzes the way in which Burri has insisted upon “confronting us with the stark absence of life where once there was vitality,” a confrontation by the artist that is materialized by “cavernous wounds” (83). On this basis, by interpreting the promise of memory that others have discussed in terms of a warning about the longevity or durability of the built environment, Clark writes that Burri’s Cretto represents “an assertion of the forces of earth that have not been eclipsed by other forms of endangerment” (83). The implication of this particular forewarning is that “the precariousness of human settlement” is guaranteed by a non-human world that insists upon the relentless force of erasure (83). On the other hand, I would argue that Clark’s insistence upon situating the Cretto in relation to the natural forces of destruction ultimately represents a narrowing of perspective on Burri’s work. Significantly, by citing Burri’s choice of supposedly abstracted shapes made from lifeless concrete, Clark reduces the geographical intervention of the artist to “a paradigm of modernist austerity” (82). From Clark’s perspective, the overture to Modernism is meant to highlight Burri’s attempt at pairing the scale and proportion of the work with an effort to convey a sense of purity through abstraction. However, while some interpretations of Burri’s Cretto may be dependent upon its allusion to such Modernist formalism, it should also be recognized that the specific concerns raised by Gibellina go significantly beyond these equivocations.In fact, one crucial element of Burri’s artistic process that is not recognized by Clark is his investment in the American land art movement, which at the time of Burri’s design for Gibellina was led by Michael Heizer, Robert Smithson and other prominent artists in the United States. Burri’s debt to this movement can be detected by his gradual shift towards landscape throughout his career, and by his eventual break from the enclosed and constrained space of the gallery. On this basis, the crumbling city design at Gibellina obliterates the boundaries as to what constitutes a work of art in relation to the land it occupies, and this, in turn, throws into question the specific criteria that we use to assess its value or artistic merit. In an important way, land art and landscape in general forces us to rethink the relationship between art and community in unparalleled ways. To put it another way, if Clark’s overriding concern for that which lies beneath the surface allows us to consider the importance of relationships between memory, forgetting, and erasure, I argue that Burri’s concern with the surface and the ground make it clear that projects such as the Gibellina Cretto might be better paired with memorial sites that deal in architecture.Figure 2. The Memorial to the Murdered Jews of Europe / Berlin Holocaust Memorial, by Peter Eisenman. Photograph courtesy of the author.A useful comparison in this regard is Peter Eisenman’s Memorial to the Murdered Jews of Europe in downtown Berlin. For one, not only is Eisenman’s site composed of a similar exterior of concrete stelae, those concrete blocks resembling gravestones, but it has also been routinely scorned for the same reasons that Clark raised against Burri as mentioned above. To put it another way, while visitors may be struck by the memorial’s haunting and inspirational configuration of voids, some notable commentators, including the venerable James E. Young, have insinuated that the site signifies a restoration of the monument, derived as it is from a modernist architecture in which recuperation and amnesia are at play with each other (184-224). A more sympathetic reading of Eisenman’s memorial might point to the uniquely architectural vision he held for cultural memory. With Adrian Parr for instance, we find that the traumatic memory of the Holocaust can be effectively transposed through the virtual content of the imagination as personified by visitors to Eisenman’s memorial. That is, by attending to the atrocities of the past, Parr claims that we need not be exhausted by the overwhelming sense of destruction that the memorial site brings to the literal surface. Rather, we might benefit more from considering the event of destruction as but one aspect of the spatial experience of the place to which it is dedicated—an experience that must be open-ended by design. By using the topographical lens that Parr, taking several pages from Gilles Deleuze, describes as “intensive,” I argue that Eisenman’s design is unique for its explicit encouragement to be both creative and present simultaneously (158).On this account, Parr makes the compelling assertion that memorial culture facilitates an epistemic rupture or “break,” that that it reveals an opportunity to restore the potential for using the place occupied by memory as a starting point for effecting social change (3). Parr writes that “memorial culture is utopian memory thinking”—a defining slogan, to be sure, but one with which the author hopes will re-establish the link between memory and the force of life, and, in the process, to recognize the energetic resources that remain concealed by the traditional narratives of memorialization (3). Stefano Corbo corroborates Parr’s assertion by pointing to Eisenman’s efforts in the 1980s to supplement formal concerns with archaeological perspectives, and therefore to develop a theory whereby architecture presages a “deep structure,” in which the artistry or attempt at formal innovation ultimately rests on “a process of invention” itself (41). To accomplish this aim, a specific reference should be made to an early period in Eisenman’s career, in which the architect turned to conceptual issues as opposed to the demands of materiality, and more significantly, to a critical rethinking of site-specific engagement (Bedard). Included in this turn was a willingness on Eisenman’s part to explore the layered and textured history of cities, as well as the linguistic or deconstructive relationships that exist between the ground and the trace.The interdisciplinary complexity of Eisenman’s approach is one that responds to the dominance of architectural form, and it therefore mirrors, as Corbo writes, a delicate interplay between “presence and absence, permanence and loss” (44). The city of Berlin with its cultural memory thus evinces a sort of tectonic rupture and collision upon its surfaces, but a rupture that both runs parallel and opposite to the natural disaster that engulfed Gibellina in 1968. Returning to Parr’s demand that we begin to (re)assert the power of virtual and imaginative space, I argue that Eisenman’s memorial design may be better appreciated for its ability to situate the city itself in relation to competing terms of artistic practice. That is, if Eisenman’s efforts indicate a softening “of the boundary between architecture and the landscape,” to quote Tomà Berlanda, the Holocaust Memorial might in turn be a productive counterpoint in the task of working through the specificity of Burri’s design and the meaning with which it has since been attached (2).Burri’s Cretto raises a number of questions for this hypothesis, as with the Cretto we find a displacement of the constitutive process that writers such as W.J.T. Mitchell describe above in relation to the generative potential of community. Undoubtedly, the imperative to unify is present in the Cretto’s aesthetic presentation, as the concrete surfaces maintain the capacity to reflect the light of the sun against a wide green earth that stretches beyond the visitor’s horizon. On the other hand, while Mitchell, along with Parr and other commentators might opt to insist upon a deeper correlation between the unifying function of the landscape and the forces of life, intensity, or desire, I would only reiterate that Burri’s design is ultimately based on establishing a meaningful relationship with death, not life, and he is consequently focused on the much less spectacular mission of providing solutions as to what the remains should become in the aftermath of total destruction. If there is an intensity to speak of here, it is a maligned intensity, and an intensity that can only be established through relation.Figure 3. The “Porta del Belice” by Pietro Consagra (2014). Wiki Commons.If Burri’s Cretto were measured by the criteria that are variously described by Mitchell and others, the effects that the landscape produces would have necessarily to account for an expression of desire for emancipation from death. However, in a significant departure from Eisenman’s Holocaust Memorial, Burri’s design by itself is marked by a throughout absence of any expression of desire for emancipation as such. Indeed, finding such a promised emancipatory narrative would require one to cast their gaze away from the Cretto altogether, and towards a nearby urban center that has supposedly triumphed over the very need for a memory culture at all. This urban center is none other than Gibellina Nuova. As a point in fact, the settlers of Gibellina Nuova did insist upon emancipating themselves from their destructive past. In 1971, the city planners and governors of Gibellina Nuova made efforts to attract contemporary Italian artists and architects, to design and build a series of commemorative structures, and ultimately to make the settlement into a “città di frontiera dell’arte”—a frontier city of art (“Museum Network Belicina”). With the potential for rejuvenation just a stone’s throw away from the original city, the former inhabitants appear to have become immediately invested in the sort of utopian potential that would make its architectural wonders capable of transgressing the line that perennially divides art from community and from the living world. Rivalled only by the refurbishment of Marfa, Texas, which in the last twenty years has become a shrine to minimalist sculpture, the edifices at Gibellina Nuova have been authored by some of Italy’s better-known mid-century artists and architects, including Ludovico Quaroni, Vitorrio Gregotti, and, most notably, Pietro Consagra, whose ‘Porta del Belice’ (Figure Two) has become the most iconic urban fixture of the new urban designs. With the hopes of becoming a sort of “open-air museum” in which to attract international visitors, the city is now in possession of an exceedingly large number of public memorials and avant-garde buildings in various states of decay and disrepair (Bileddo). Predictably, this museological distinction has become a curse in many ways. Some commentators have argued that the obsession among city planners to create a “laboratory of art and architecture” has led in fact to an urban center of monstrous proportions: a city space that can only be described as “elliptical and spinning” (Bileddo). Whereas Gibellina Nuova was supposed to represent a rebalancing of the forces of life in relation to the funereal themes of the Cretto, the robust initiatives of the 1980s have instead produced an egregious lack of cohesiveness, a severed link to Sicilian culture, and a stark erasure of the distinctive traditions of the Belice valley.On the other hand, this experiment in urban design has been reduced to a venerable time capsule of 1970s Italian sculpture, an archive that persists but in constant disrepair. More significantly, however, the city’s failure to deliver on its many promises raises important questions about the ritual and memorial functions of urban space in general, of what specific relationships need to be forged between the history of a place and its architectural presentation, and the ways in which memorials come to reflect, privilege or convoke particular values over those of others. As Elisebha Fabienne Platzer writes, “Gibellina portrays its future in order to forget,” as “its faith in contemporary art is precisely a reaction to death,” or, more specifically, to its effacement (73). If the various pastiche designs of the city’s buildings and ritual edifices fail to stand the measure of time, I claim that it is not simply because they are gaudy reminders of a time best forgotten, but rather because they signify the restless hunt for resolution among inhabitants of this still-unsettled community.Whereas Burri’s Cretto activates a process of mourning and working-through that proves to be unresolvable and yet necessary, the city of Gibellina Nuova operates instead by neutralizing and dividing this process. Taken as a whole, the irreparable relationship between the two sites offers competing images of the relation between place and community. From the time of its division by earthquake if not sooner, the inhabitants of Gibellina became an “inoperative” community in the same way that the philosopher Jean-Luc Nancy has famously described. In the specific hopes of uncovering the motives of Burri and those of the designers and architects of Gibellina Nuova, I argue that Nancy uses the terms of inoperability as a makeshift solution for the persistent rootedness of communities in an atomized metaphysics for which the relationality between subjects is an abiding problem. Nancy defines community on the basis of its relational content alone, and for this reason he is able to make the claim that death itself should be a necessary moment of its articulation. Nancy writes that “community has not taken place,” as beyond “what society has crushed or lost, it is something that happens to us in the form of a question, waiting, event or imperative” (11).Though Nancy is attempting to provide his own interpretation of the impervious dialectic between Gemeinschaft and Gesellschaft, between “community” and “society,” the substance of his assertion can be brought into a critical reading of Gibellina’s abiding problem of its formations of collective memory in the aftermath of destruction. For instance, it might be argued that if we leave the experience of loss aside, we can perhaps begin to acknowledge that communities are transformed through complex interactions for which their inert physicality provides but one important indication. While “old” Gibellina was not lost in a day, Gibellina Nuova was not created in an instant. For Nancy, it would rather be the case that “death is indissociable from community, and that it is through death that the community reveals itself” (14). Given this claim, while Gibellina Nuova has undoubtedly been shaped and reconstituted by the architecture of the future and the desire to forget, it could equally be argued that this very architecture shares in a reciprocal exchange with the Cretto, a circuit of memory that inadvertently houses an archive of the city’s destructive past. As the community comes into being through resistance, entropy, possibility and reparation, the city landscape provides some clues regarding the trace of this activity as left upon its ground.ReferencesBedard, Jean-Francois, ed. Cities of Artificial Excavation: The Work of Peter Eisenman, 1978-1988. New York: Rizzoli Publishing, 1994.Berlanda, Tomà. Architectural Topographies: A Graphic Lexicon of How Buildings Touch the Ground. New York: Routledge, 2014.Bileddo, Marco. “Back in Sicily / The Three Dogs Gibellina.” Eodoto108 Magazine. 30 July 2014. Bilham, Roger G., and Susan Elizabeth Hough. After the Earth Quakes: Elastic Rebound on an Urban Planet. Oxford: Oxford University Press, 2005.Clark, Nigel. Inhuman Nature: Sociable Life on a Dynamic Planet. Thousand Oaks: SAGE Publications, 2010.Corbo, Stefano. From Formalism to Weak Form: The Architecture and Philosophy of Peter Eisenman. Farnham: Ashgate, 2014.Mitchell, W.J. Thomas. Landscape and Power. University of Chicago Press, 2002.Museum Network Belicina. Nancy, Jean-Luc. Inoperative Community. Trans. Christopher Fynsk. Minneapolis: University of Minnesota Press, 1991.Parr, Adrian. Deleuze and Memorial Culture: Desire, Singular Memory and the Politics of Trauma. Edinburgh: Edinburgh University Press, 2008.Platzer, Elisbha Fabienne. “Semiotics of Spaces: City and Landart.” Seni/able Spaces: Space, Art and the Environment. Edward Huijbens and Ólafur Jónsson, eds. Newcastle upon Tyne: Cambridge Scholars Publishing, 2007.Simitch, Andrea, and Val Warke. The Language of Architecture: 26 Principles Every Architect Should Know. Rockport Publishers Incorporated, 2014.Young, James E. At Memory’s Edge: After-Images of the Holocaust in Contemporary Art and Architecture. New Haven: Yale University Press, 2002.

What began as a simple request for a book by one of my former students, at times, has not been so simple. The student, whom I refer to as Carla (name changed), hoped to read about characters similar to herself and her friends. As a teacher, I have often tried to hook my students on reading by presenting books with characters to which they can relate. These books can help increase their overall knowledge of the world, open their minds to multiple realities and variations of the human experience and provide scenarios in which they can live vicariously. Carla’s request was a bit more complicated than I had imagined. As a “Deaf” student who attended a state school for the Deaf and who viewed herself as a member of a linguistic cultural minority, she expected to read a book with characters who used American Sign Language and who participated as members within the Deaf Community. She did not want to read didactic books about deafness but wanted books with unpredictable plots and believable characters. Having graduated from a teacher-preparation program in Deaf Education, I had read numerous books about deafness. While memoirs and biographical selections had been relatively easy to acquire and were on my bookshelf, I had not once read any fictional books for adolescents that included a deaf character. (I refer to ‘Deaf’ as representing individuals who identify in a linguistic, cultural minority group. The term ‘deaf’ is used as a more generic term given to individuals with some degree of hearing loss. In other articles, ‘deaf’ has been used pejoratively or in connection to a view by those who believe one without the sense of hearing is inferior or lacking. I do not believe or wish to imply that. ) As a High School teacher with so many additional work responsibilities outside of classroom teaching, finding fictional books with deaf characters was somewhat of a challenge. Nevertheless, after some research I was able to recommend a book that I thought would be a good summer read. Nancy Butts’ Cheshire Moon (1992) is charming book about thirteen-year-old Miranda who is saddened by her cousin’s death and furious at her parents' insistence that she speak rather than sign. The plot turns slightly mystical when the teens begin having similar dreams under the “Cheshire moon”. Yet, the story is about Miranda, a deaf girl, who struggles with communication. Without her cousin, the only member of her family who was fluent in sign language, communication is difficult and embarrassing. Miranda feels isolated, alienated, and unsure of herself. Because of the main character’s age, the book was not the best recommendation for a high school student; however, when Carla finished Cheshire Moon, she asked for another book with Deaf characters. Problem & Purpose Historically, authors have used deafness as a literary device to relay various messages about the struggles of humankind and elicit sympathy from readers (Batson & Bergman; Bergman; Burns; Krentz; Panara; Taylor, "Deaf Characters" I, II, III; Schwartz; Wilding-Diaz). In recent decades, however, the general public’s awareness of and perhaps interest in deaf people has risen along with that of our increasingly multicultural world. Educational legislation has increased awareness of the deaf as has news coverage of Gallaudet University protests. In addition, Deaf people have benefited from advances in communicative technology, such as Video Relay (VRS) and instant messaging pagers, more coordinated interpreting services and an increase in awareness of American Sign Language. Authors are incorporating more deaf characters than they did in the past. However, this increase does not necessarily translate to an increase in understanding of the deaf, nor does it translate to the most accurate, respectably, well-rounded characterization of the deaf (Pajka-West, "Perceptions"). Acquiring fictional books that include deaf characters can be time-consuming and challenging for teachers and librarians. The research examining deaf characters in fiction is extremely limited (Burns; Guella; Krentz; Wilding-Diaz). The most recent articles predominately focus on children’s literature — specifically picture books (Bailes; Brittain). Despite decades of research affirming culturally authentic children’s literature and the merits of multicultural literature, a coexisting body of research reveals the lack of culturally authentic texts (Applebee; Campbell & Wirtenberg; Ernest; Larrick; Sherriff; Taxel). Moreover, children’s books with deaf characters are used as informational depictions of deaf individuals (Bockmiller, 1980). Readers of such resource books, typically parents, teachers and their students, gain information about deafness and individuals with “disabilities” (Bockmiller, 1980; Civiletto & Schirmer, 2000). If an important purpose for deaf characters in fiction is educational and informational, then there is a need for the characters to be presented as realistic models of deaf people. If not, the readers of such fiction gain inaccurate information about deafness including reinforced negative stereotypes, as can occur in any other literature portraying cultural minorities (Pajka-West, "Perceptions"). Similar to authors’ informational depictions, writers also reveal societal understanding of groups of people through their fiction (Banfield & Wilson; Panara; Rudman). Literature has often stigmatized minority culture individuals based upon race, ethnicity, disability, gender and/or sexual orientation. While readers might recognize the negative depictions and dismiss them as harmless stereotypes, these portrayals could become a part of the unconscious of members of our society. If books continually reinforce stereotypical depictions of deaf people, individuals belonging to the group might be typecast and discouraged into a limited way of being. As an educator, I want all of my students to have unlimited opportunities for the future, not disadvantaged by stereotypes. The Study For my doctoral dissertation, I examined six contemporary adolescent literature books with deaf characters. The research methodology for this study required book selection, reader sample selection, instrument creation, book analysis, questionnaire creation, and data analysis. My research questions included: 1) Are deaf characters being presented as culturally Deaf characters or as pathologically deaf and disabled; 2) Do these readers favor deaf authors over hearing ones? If so, why; and, 3) How do deaf and hearing adult readers perceive deaf characters in adolescent literature? The Sample The book sample included 102 possible books for the study ranging from adolescent to adult selections. I selected books that were recognized as suitable for middle school or high school readers based upon the reading and interest levels established by publishers. The books also had to include main characters who are deaf and deaf characters who are human. The books selected were all realistic fiction, available to the public, and published or reissued for publication within the last fifteen years. The six books that were selected included: Nick’s Secret by C. Blatchford; A Maiden’s Grave by J. Deaver; Of Sound Mind by J. Ferris; Deaf Child Crossing by M. Matlin; Apple Is My Sign by M. Riskind; and Finding Abby by V. Scott. For the first part of my study, I analyzed these texts using the Adolescent Literature Content Analysis Check-off Form (ALCAC) which includes both pathological and cultural perspective statements derived from Deaf Studies, Disability Studies and Queer Theory. The participant sample included adult readers who fit within three categories: those who identified as deaf, those who were familiar with or had been acquaintances with deaf individuals, and those who were unfamiliar having never associated with deaf individuals. Each participant completed a Reader-Response Survey which included ten main questions derived from Deaf Studies and Schwartz’ ‘Criteria for Analyzing Books about Deafness’. The survey included both dichotomous and open-ended questions. Research Questions & Methodology Are deaf characters being presented as culturally Deaf or as pathologically deaf and disabled? In previous articles, scholars have stated that most books with deaf characters include a pathological perspective; yet, few studies actually exist to conclude this assertion. In my study, I analyzed six books to determine whether they supported the cultural or the pathological perspective of deafness. The goal was not to exclusively label a text either/or but to highlight the distinct perspectives to illuminate a discussion regarding a deaf character. As before mentioned, the ALCAC instrument incorporates relevant theories and prior research findings in reference to the portrayals of deaf characters and was developed to specifically analyze adolescent literature with deaf characters. Despite the historical research regarding deaf characters and due to the increased awareness of deaf people and American Sign Language, my initial assumption was that the authors of the six adolescent books would present their deaf characters as more culturally ‘Deaf’. This was confirmed for the majority of the books. I believed that an outsider, such as a hearing writer, could carry out an adequate portrayal of a culture other than his own. In the past, scholars did not believe this was the case; however, the results from my study demonstrated that the majority of the hearing authors presented the cultural perspective model. Initially shocking, the majority of deaf authors incorporated the pathological perspective model. I offer three possible reasons why these deaf authors included more pathological perspective statements while the hearing authors include more cultural perspective statements: First, the deaf authors have grown up deaf and perhaps experienced more scenarios similar to those presented from the pathological perspective model. Even if the deaf authors live more culturally Deaf lifestyles today, authors include their experiences growing up in their writing. Second, there are less deaf characters in the books written by deaf authors and more characters and more character variety in the books written by the hearing authors. When there are fewer deaf characters interacting with other deaf characters, these characters tend to interact with more hearing characters who are less likely to be aware of the cultural perspective. And third, with decreased populations of culturally Deaf born to culturally Deaf individuals, it seems consistent that it may be more difficult to obtain a book from a Deaf of Deaf author. Similarly, if we consider the Deaf person’s first language is American Sign Language, Deaf authors may be spending more time composing stories and poetry in American Sign Language and less time focusing upon English. This possible lack of interest may make the number of ‘Deaf of Deaf’ authors, or culturally Deaf individuals raised by culturally Deaf parents, who pursue and are successful publishing a book in adolescent literature low. At least in adolescent literature, deaf characters, as many other minority group characters, are being included in texts to show young people our increasingly multicultural world. Adolescent literature readers can now become aware of a range of deaf characters, including characters who use American Sign Language, who attend residential schools for the Deaf, and even who have Deaf families. Do the readers favor deaf authors over hearing ones? A significant part of my research was based upon the perceptions of adult readers of adolescent literature with deaf characters. I selected participants from a criterion sampling and divided them into three groups: 1. Adults who had attended either a special program for the deaf or a residential school for the deaf, used American Sign Language, and identified themselves as deaf were considered for the deaf category of the study; 2. Adults who were friends, family members, co-workers or professionals in fields connected with individuals who identify themselves as deaf were considered for the familiar category of the study; and, 3. hearing adults who were not aware of the everyday experiences of deaf people and who had not taken a sign language class, worked with or lived with a deaf person were considered for the unfamiliar category of the study. Nine participants were selected for each group totaling 27 participants (one participant from each of the groups withdrew before completion, leaving eight participants from each of the groups to complete the study). To elicit the perspectives of the participants, I developed a Reader Response survey which was modeled after Schwartz’s ‘Criteria for Analyzing Books about Deafness’. I assumed that the participants from Deaf and Familiar groups would prefer the books written by the deaf authors while the unfamiliar participants would act more as a control group. This was not confirmed through the data. In fact, the Deaf participants along with the participants as a whole preferred the books written by the hearing authors as better describing their perceptions of realistic deaf people, for presenting deaf characters adequately and realistically, and for the hearing authors’ portrayals of deaf characters matching with their perceptions of deaf people. In general, the Deaf participants were more critical of the deaf authors while the familiar participants, although as a group preferred the books by the hearing authors, were more critical of the hearing authors. Participants throughout all three groups mentioned their preference for a spectrum of deaf characters. The books used in this study that were written by hearing authors included a variety of characters. For example, Riskind’s Apple Is My Sign includes numerous deaf students at a school for the deaf and the main character living within a deaf family; Deaver’s A Maiden’s Grave includes deaf characters from a variety of backgrounds attending a residential school for the deaf and only a few hearing characters; and Ferris’ Of Sound Mind includes two deaf families with two CODA or hearing teens. The books written by the deaf authors in this study include only a few deaf characters. For example, Matlin’s Deaf Child Crossing includes two deaf girls surrounded by hearing characters; Scott’s Finding Abby includes more minor deaf characters but readers learn about these characters from the hearing character’s perspective. For instance, the character Jared uses sign language and attends a residential school for the deaf but readers learn this information from his hearing mother talking about him, not from the deaf character’s words. Readers know that he communicates through sign language because we are told that he does; however, the only communication readers are shown is a wave from the child; and, Blatchford’s Nick’s Secret includes only one deaf character. With the fewer deaf characters it is nearly impossible for the various ways of being deaf to be included in the book. Thus, the preference for the books by the hearing authors is more likely connected to the preference for a variety of deaf people represented. How do readers perceive deaf characters? Participants commented on fourteen main and secondary characters. Their perceptions of these characters fall into six categories: the “normal” curious kid such as the characters Harry (Apple Is My Sign), Jeremy (Of Sound Mind) and Jared (Finding Abby); the egocentric spoiled brat such as Palma (Of Sound Mind) and Megan (Deaf Child Crossing); the advocate such as Harry’s mother (Apple Is My Sign) and Susan (A Maiden’s Grave); those dependent upon the majority culture such as Palma (Of Sound Mind) and Lizzie (Deaf Child Crossing); those isolated such as Melissa (Finding Abby), Ben (Of Sound Mind), Nick (Nick’s Secret) and Thomas (Of Sound Mind); and, those searching for their identities such as Melanie (A Maiden’s Grave) and Abby (Finding Abby). Overall, participants commented more frequently about the deaf characters in the books by the hearing authors (A Maiden’s Grave; Of Sound Mind; Apple Is My Sign) and made more positive comments about the culturally Deaf male characters, particularly Ben Roper, Jeremy and Thomas of Of Sound Mind, and Harry of Apple Is My Sign. Themes such as the characters being dependent and isolated from others did arise. For example, Palma in Of Sound Mind insists that her hearing son act as her personal interpreter so that she can avoid other hearing people. Examples to demonstrate the isolation some of the deaf characters experience include Nick of Nick’s Secret being the only deaf character in his story and Ben Roper of Of Sound Mind being the only deaf employee in his workplace. While these can certainly be read as negative situations the characters experience, isolation is a reality that resonates in some deaf people’s experiences. With communicative technology and more individuals fluent in American Sign Language, some deaf individuals may decide to associate more with individuals in the larger culture. One must interpret purposeful isolation such as Ben Roper’s (Of Sound Mind) case, working in a location that provides him with the best employment opportunities, differently than Melissa Black’s (Finding Abby) isolating feelings of being left out of family dinner discussions. Similarly, variations in characterization including the egocentric, spoiled brat and those searching for their identities are common themes in adolescent literature with or without deaf characters being included. Positive examples of deaf characters including the roles of the advocate such as Susan (A Maiden’s Grave) and Harry’s mother (Apple Is My Sign), along with descriptions of regular everyday deaf kids increases the varieties of deaf characters. As previously stated, my study included an analysis based on literary theory and prior research. At that time, unless the author explicitly told readers in a foreword or a letter to readers, I had no way of truly knowing why the deaf character was included and why the author made such decisions. This uncertainty of the author’s decisions changed for me in 2007 with the establishment of my educational blog. Beginning to Blog When I started my educational blog Deaf Characters in Adolescent Literature in February 2007, I did not plan to become a blogger nor did I have any plans for my blog. I simply opened a Blogger account and added a list of 106 books with deaf characters that was connected to my research. Once I started blogging on a regular basis, I discovered an active audience who not only read what I wrote but who truly cared about my research. Blogging had become a way for me to keep my research current; since my blog was about deaf characters in adolescent literature, it became an advocacy tool that called attention to authors and books that were not widely publicized; and, it enabled me to become part of a cyber community made up of other bloggers and readers. After a few months of blogging on a weekly basis, I began to feel a sense of obligation to research and post my findings. While continuing to post to my blog, I have acquired more information about my research topic and even received advance reader copies prior to the books’ publication dates. This enables me to discuss the most current books. It also enables my readers to learn about such books. My blog acts as free advertisement for the publishing companies and authors. I currently have 195 contemporary books with deaf characters and over 36 author and professional interviews. While the most rewarding aspect of blogging is connecting with readers, there have been some major highlights in the process. As I stated, I had no way of knowing why the deaf character was included in the books until I began interviewing the authors. I had hoped that the hearing authors of books with deaf characters would portray their characters realistically but I had not realized the authors’ personal connections to actual deaf people. For instance, Delia Ray, Singing Hands, wrote about a Deaf preacher and his family. Her book was based on her grandfather who was a Deaf preacher and leading pioneer in the Deaf Community. Ray is not the only hearing author who has a personal connection to deaf people. Other examples include: Jean Ferris, Of Sound Mind, who earned a degree in Speech Pathology and Audiology. Ferris’ book includes only two hearing characters, the majority are Deaf. All of her characters are also fluent in American Sign Language; Jodi Cutler Del Dottore, Rally Caps, who includes a deaf character named Luca who uses a cochlear implant. Luca is based on Cutler Del Dottore’s son, Jordan, who also has a cochlear implant; finally, Jacqueline Woodson, Feathers, grew up in a community that included deaf people who did not use sign language. As an adult, she met members of the Deaf Community and began learning American Sign Language herself. Woodson introduces readers to Sean who is attractive, funny, and intelligent. In my study, I noted that all of the deaf characters where not diverse based upon race, ethnicity, and socio-economic status (Pajka-West, "Perceptions"). Sean is the first Deaf American-African character in adolescent literature who uses sign language to communicate. Another main highlight is finding Deaf authors who do not receive the mainstream press that other authors might receive. For example, Ann Clare LeZotte, T4, introduces readers to main character Paula Becker, a thirteen year old deaf girl who uses sign language and lipreading to communicate. Through verse, we learn of Paula’s life in Germany during Hitler’s time as she goes into hiding since individuals with physical and mental disabilities were being executed under the orders of Hitler’s Tiergartenstrasse 4 (T4). One additional highlight is that I learn about insider tips and am then able to share this information with my blog readers. In one instance I began corresponding with Marvel Comic’s David Mack, the creator of Echo, a multilingual, biracial, Deaf comic book character who debuted in Daredevil and later The New Avengers. In comics, it is Marvel who owns the character; while Echo was created for Daredevil by Mack, she later appears in The New Avengers. In March 2008, discussion boards were buzzing since issue #39 would include original creator, Mack, among other artists. To make it less complicated for those who do not follow comics, the issue was about whether or not Echo had become a skrull, an alien who takes over the body of the character. This was frightening news since potentially Echo could become a hearing skrull. I just did not believe that Mack would let that happen. My students and I held numerous discussions about the implications of Marvel’s decisions and finally I sent Mack an email. While he could not reveal the details of the issue, he did assure me that my students and I would be pleased. I’m sure there was a collective sigh from readers once his email was published on the blog. Final Thoughts While there have been pejorative depictions of the deaf in literature, the portrayals of deaf characters in adolescent literature have become much more realistic in the last decade. Authors have personal connections with actual deaf individuals which lend to the descriptions of their deaf characters; they are conducting more detailed research to develop their deaf characters; and, they appear to be much more aware of the Deaf Community than they were in the past. A unique benefit of the genre is that authors of adolescent literature often give the impression of being more available to the readers of their books. Authors often participate in open dialogues with their fans through social networking sites or discussion boards on their own websites. After posting interviews with the authors on my blog, I refer readers to the author’s on site whether it through personal blogs, websites, Facebook or Twitter pages. While hearing authors’ portrayals now include a spectrum of deaf characters, we must encourage Deaf and Hard of Hearing writers to include more deaf characters in their works. Consider again my student Carla and her longing to find books with deaf characters. Deaf characters in fiction act as role models for young adults. A positive portrayal of deaf characters benefits deaf adolescents whether or not they see themselves as biologically deaf or culturally deaf. Only through on-going publishing, more realistic and positive representations of the deaf will occur. References Bailes, C.N. "Mandy: A Critical Look at the Portrayal of a Deaf Character in Children’s Literature." Multicultural Perspectives 4.4 (2002): 3-9. Batson, T. "The Deaf Person in Fiction: From Sainthood to Rorschach Blot." Interracial Books for Children Bulletin 11.1-2 (1980): 16-18. Batson, T., and E. Bergman. Angels and Outcasts: An Anthology of Deaf Characters in Literature. Washington, D.C.: Gallaudet University Press (1985). Bergman, E. "Literature, Fictional characters in." In J.V. Van Cleve (ed.), Gallaudet Encyclopedia of Deaf People & Deafness. Vol. 2. Washington, D.C.: McGraw Hill, 1987. 172-176. Brittain, I. "An Examination into the Portrayal of Deaf Characters and Deaf Issues in Picture Books for Children." Disability Studies Quarterly 24.1 (Winter 2004). 24 Apr. 2005 < http://www.dsq-sds.org >. Burns, D.J. An Annotated Checklist of Fictional Works Which Contain Deaf Characters. Unpublished master’s thesis. Washington, D.C.: Gallaudet University,1950. Campbell, P., and J. Wirtenberg. How Books Influence Children: What the Research Shows. Interracial Books for Children Bulletin 11.6 (1980): 3-6. Civiletto, C.L., and B.R. Schirmer. "Literature with Characters Who Are Deaf." The Dragon Lode 19.1 (Fall 2000): 46-49. Guella, B. "Short Stories with Deaf Fictional Characters." American Annals of the Deaf 128.1 (1983): 25-33. Krentz, C. "Exploring the 'Hearing Line': Deafness, Laughter, and Mark Twain." In S. L. Snyder, B. J. Brueggemann, and R. Garland-Thomson, eds., Disability Studies: Enabling the Humanities. New York: Modern Language Association of America, 2002. 234-247. Larrick, N. "The All-White World of Children's Books. Saturday Review 11 (1965): 63-85. Pajka-West, S. “The Perceptions of Deaf Characters in Adolescent Literature”. The ALAN Review 34.3 (Summer 2007): 39-45. ———. "The Portrayals and Perceptions of Deaf Characters in Adolescent Literature." Ph.D. dissertation. University of Virginia, 2007. ———. "Interview with Deaf Author Ann Clare LeZotte about T4, Her Forthcoming Book Told in Verse." Deaf Characters in Adolescent Literature, 5 Aug. 2008. < http://pajka.blogspot.com/ 2008/08/interview-with-deaf-author-ann-clare.html >.———. "Interview with Delia Ray, Author of Singing Hands." Deaf Characters in Adolescent Literature, 23 Aug. 2007. < http://pajka.blogspot.com/ 2007/08/interview-with-delia-ray-author-of.html >.———. "Interview with Jacqueline Woodson, author of Feathers." Deaf Characters in Adolescent Literature, 29 Sep. 2007. < http://pajka.blogspot.com/ 2007/09/interview-with-jacqueline-woodson.html >. ———. "Interview with Jodi Cutler Del Dottore, author of Rally Caps." Deaf Characters in Adolescent Literature, 13 Aug. 2007. < http://pajka.blogspot.com/ 2007/08/interview-with-jodi-cutler-del-dottore.html >. Panara, R. "Deaf Characters in Fiction and Drama." The Deaf American 24.5 (1972): 3-8. Schwartz, A.V. "Books Mirror Society: A Study of Children’s Materials." Interracial Books for Children Bulletin 11.1-2 (1980): 19-24. Sherriff, A. The Portrayal of Mexican American Females in Realistic Picture Books (1998-2004). University of North Carolina, Chapel Hill: 2005. Taxel, J. "The Black Experience in Children's Fiction: Controversies Surrounding Award Winning Books." Curriculum Inquiry 16 (1986): 245-281. Taylor, G.M. "Deaf Characters in Short Stories: A Selective Bibliography. The Deaf American 26.9 (1974): 6-8. ———. "Deaf Characters in Short Stories: A Selective Bibliography II." The Deaf American 28.11 (1976): 13-16.———. "Deaf Characters in Short Stories: A Selective Bibliography III." The Deaf American 29.2 (1976): 27-28. Wilding-Diaz, M.M. Deaf Characters in Children’s Books: How Are They Portrayed? Unpublished master’s thesis. Provo, Utah: Brigham Young University, 1993.———. "Deaf Characters in Children’s Books: How Are They Perceived?" In Gallaudet University College for Continuing Education and B.D. Snider (eds.), Journal: Post Milan ASL & English Literacy: Issues, Trends & Research Conference Proceedings, 20-22 Oct. 1993.Adolescent Fiction Books Blatchford, C. Nick’s Secret. Minneapolis, MN: Lerner, 2000. Deaver, J. A Maiden’s Grave. New York: Signet, 1996. Ferris, J. Of Sound Mind. New York: Sunburst, 2004. Matlin, M. Deaf Child Crossing. New York: Aladdin Paperbacks, 2004. Riskind, M. Apple Is My Sign. Boston, MA: Houghton Mifflin, 1981. Scott, V. Finding Abby. Hillsboro, OR: Butte, 2000.

Introduction Children are beginning to use digital technologies at younger and younger ages. The emerging trend of very young children (babies, toddlers and pre-schoolers) using Internet connected devices, especially touch screen tablets and smartphones, has elicited polarising opinions from early childhood experts. At present there is little actual research about the risks or benefits of tablet and smartphone use by very young children. Current usage recommendations, based on research into passive television watching which claims that screen time is detrimental, is in conflict with advice from education experts and app developers who commend interactive screen time as engaging and educational. Guidelines from the health professions typically advise strict time limits on very young children’s screen-time. Based for the most part on policy developed by the American Academy of Paediatrics, it is usually recommended that children under two have no screen time at all (Brown), and children over this age have no more than two hours a day (Strasburger, et al.). On the other hand, early childhood education guidelines promote the development of digital literacy skills (Department of Education). Further, education-based research indicates that access to computers and the Internet in the preschool years is associated with overall educational achievement (Bittman et al.; Cavanaugh et al; Judge et al; Neumann). The US based National Association for Education of Young Children’s position statement on technology for zero to eight year-olds declares that “when used intentionally and appropriately, technology and interactive media are effective tools to support learning and development” (NAEYC). This article discusses the notion of Digitods—a name for those children born since the introduction of the iPhone in 2007 who have ready access to touchscreen technologies since birth. It reports on the limited availability of evidence-based research about these children’s ICT use concluding that current research and recommendations are not grounded in the everyday life of very young children and their families. The article then reports on the beginnings of a research project funded by the Australian Research Council entitled Toddlers and Tablets: exploring the risks and benefits 0-5s face online. This research project recognises that at this stage it is parents who “are the real experts in their toddlers’ use of screen technologies. Accordingly, the project’s methodological approach draws on parents, pre-schoolers and their families as communities of practice in the construction of social meaning around toddlers’ use of touch screen technology. Digitods In 2000 Bill Gates introduced the notion of Generation I to describe the first cohort of children raised with the Internet as a reality in their lives. They are those born after the 1990s and will, in most cases; have no memory of life without the Net. [...] Generation I will be able to conceive of the Internet’s possibilities far more profoundly than we can today. This new generation will become agents of change as the limits of the Internet expand to include educational, scientific, and business applications that we cannot even imagine. (Gates)Digitods, on the other hand, is a term that has been used in education literature (Leathers et al.) to describe those children born after the introduction of the iPhone in 2007. These children often begin their lives with ready access to the Internet via easily usable touch screen devices, which could have been designed with toddlers’ touch and swipe movements in mind. Not only are they the youngest group of children to actively engage with the Internet they are the first group to grow up with a range of mobile Internet devices (Leathers et al.). The difference between Digitods and Gates’s Generation I is that Digitods are the first pre-verbal, non-ambulant infants to have ready access to digital technologies. Somewhere around the age of 10 months to fourteen months a baby learns to point with his or her forefinger. At this stage the child is ready to swipe and tap a touch screen (Leathers et al.). This is in contrast to laptops and PCs given that very young children often need assistance to use a mouse or keyboard. The mobility of touch screen devices allows very young children to play at the kitchen table, in the bedroom or on a car trip. These mobile devices have, of course, a myriad of mobile apps to go with them. These apps create an immediacy of access for infants and pre-schoolers who do not need to open a web browser to find their favourite sites. In the lives of these children it seems that it has always been possible to touch and swipe their way into games, books and creative and communicative experiences (Holloway et al. 149). The interactivity of most pre-school apps, as opposed to more passive screen activities such as watching television shows or videos (both offline or online), requires toddlers and pre-schoolers to pay careful attention, think about things and act purposefully (Leathers et al.). It is this interactivity which is the main point of difference, one which holds the potential to engage and educate our youngest children. It should be noted within this discussion about Digitods that, while the trope Digital Natives tends to homogenise an entire generation, the authors do not assume that all children born today are Digitods by default. Many children do not have the same privileged opportunities as others, or the (parental) cultural capital, to enable access, ease of use and digital skill development. In addition to this it is not implied that Digitods will be more tech savvy than their older siblings. The term is used more to describe and distinguish those children who have digital access almost since birth—in order to differentiate or tease out everyday family practices around these children’s ICT use and the possible risks and benefits this access affords babies, toddlers and pre-schoolers. While the term Digital Native has also been criticised as being a white middle class phenomenon this is not necessarily the case with Digitods. In the Southeast Asia and the Pacific region developed countries like Japan, Korea, New Zealand and Singapore have extremely high rates of touchscreen use by very young children (Child Sciences; Jie; Goh; Unantenne). Other countries such as the Philippines and Indonesia have moved to a high smart phone usage by very young children while at the same time have only nascent ICT access and instruction within their education systems (Unantenne). The Digitod Parent Parents of Digitods are usually experienced Internet users themselves, and many are comfortable with their children using these child-friendly touch screen devices (Findahl). Digital technologies are integral to their everyday lives, often making daily life easier and improving communication with family and friends, even during the high pressure parenting years of raising toddlers and pre-schoolers. Even though many parents and caregivers are enabling very young children’s use of touch screen technologies, they are also concerned about the changes they are making. This is because very young children’s use of touch screen devices “has become another area where they fear possible criticism and in which their parental practices risk negative evaluation by others” (Holloway et al). The tensions between expert advice regarding young children’s screen-time and parents’ and caregivers’ own judgments are also being played out online. Parenting blogs, online magazines and discussion groups are all joining in the debate: On the one hand, parents want their children to swim expertly in the digital stream that they will have to navigate all their lives; on the other hand, they fear that too much digital media, too early, will sink them. Parents end up treating tablets like precision surgical instruments, gadgets that might perform miracles for their child’s IQ and help him win some nifty robotics competition—but only if they are used just so. (Rosin)Thus, with over 80 000 children’s apps marketed as educational in the Apple App Store alone, parents can find it difficult to choose apps that are worth purchasing (Yelland). Nonetheless, recent research regarding Australian children shows that three to five year olds who access touch screen devices will typically have five or more specific apps to choose from (5.23 on average) (Neumann). With little credible evidence or considered debate, parents have been left to make their own choices about the pros and cons of their young children’s access to touch screens. Nonetheless, one immediate benefit that comes to mind is toddlers and pre-schoolers video chatting with dispersed family member—due to increased globalisation, guest worker arrangements, FIFO (fly-in fly-out) workforces and family separation or divorce. Such clear benefits around sociability and youngsters’ connection with significant others make previous screen-related guidelines out of date and no longer contextually relevant. Little Research Attention Family ownership of tablet devices as well as touch screen phones has risen dramatically in the last five years. With very young children being loaned these technologies by mum or dad, and a tendency in Australia to rely on market-orientated research regarding ownership and usage, there is very little knowledge about touch screen usage rates for very young Australian children. UK and US usage figures indicate that over the last few years there has been a five-fold increase in tablet uptake by zero to eight year olds (Ofcom; Rideout). Although large scale, comparative Australian data is not available, previous research regarding older children indicates that Australia is similar to high use countries like some Scandinavian nations and the UK (Green et al.). In addition to this, two small research projects in Australia, with under 160 participant families each, indicate that two thirds of these children (0-5) use touchscreen devices (Neumann; Coenenna et. al.). Beyond usage figures, there is also very limited evidence-based research about very young children’s app use. Interactive technologies available via touch screen technologies have been available domestically for a very short time. Consequently, “valid scientific research has not been completed and replicated due to [the lack of] available time” (Leathers el al. 129) and longitudinal studies which rely on an intervention group (in this case exposure to children’s apps) and a control group (no exposure) are even fewer and more time-consuming. Interestingly, researchers have revisited the issue of passive screen viewing. A recent 2015 review of previous 2007 research, which linked babies watching videos with poor language development, has found that there was statistical and methodological issues with the 2007 study and that there are no strong inferences to be drawn between media exposure and language development (Ferguson and Donellan). Thus, there seems to be no conclusive evidence-based research on which to inform parents and educators about the possible downside or benefits of touch screen use. Nonetheless, early childhood experts have been quick to weigh in on the possible effects of screen usage, some providing restrictive guidelines and recommendations, with others advocating the use of interactive apps for very young children for their educational value. This knowledge-gap disguises what is actually happening in the lives of real Australian families. Due to the lack of local data, as well as worldwide research, it is essential that Australian researchers obtain a comprehensive understanding about actual behaviour around touch screen use in the lives of children aged between zero and five and their families. Beginning Research While research into very young children’s touch screen use is beginning to take place, few results have been published. When researching two to three year olds’ learning from interactive versus non-interactive videos Kirkorian, Choi and Pempek found that “toddlers may learn more from interactive media than from non-interactive video” (Kirkorian et al). This means that the use of interactive apps on touch screen devices may hold a greater potential for learning than passive video or television viewing for children in this age range. Another study considered the degree to which the young children could navigate to and use apps on touch screen devices by observing and analysing YouTube videos of infants and young children using touch screens (Hourcade et al.). It was found that between the ages of 12 months and 17 months the children filmed seemed to begin to “make meaningful use of the tablets [and] more than 90 per cent of children aged two [had] reached this level of ability” (1923). The kind of research mentioned above, usually the preserve of psychologists, paediatricians and some educators, does not, however, ground very young children’s use in their domestic context—in the spaces and with those people with whom most touch screen usage takes place. With funding from the Australian Research Council Australian, Irish and UK researchers are about to adopt a media studies (domestication) approach to comprehensively investigate digital media use in the everyday lives of very young children. This Australian-based research project positions very young children’s touch screen use within the family and will help provide an understanding of the everyday knowledge and strategies that this cohort of technology users (very young children and their parents) have already developed—in the knowledge vacuum left by the swift appropriation and incorporation of these new media technologies into the lives of families with very young children. Whilst using a conventional social constructionist perspective, the project will also adopt a co-creation of knowledge approach. The co-creation of knowledge approach (Fong) has links with the communities of practice literature (Wegner) and recognises that parents, care-givers and the children themselves are the current experts in this field in terms of the everyday uses of these technologies by very young children. Families’ everyday discourse and practices regarding their children’s touch screen use do not necessarily work through obvious power hierarchies (via expert opinions), but rather through a process of meaning making where they shape their own understandings and attitudes through experience and shared talk within their own everyday family communities of practice. This Toddlers and Tablets research is innovative in many ways. It seeks to capture the enthusiasm of young children’s digital interactions and to pioneer new ways of ‘beginnings’ researching with very young children, as well as with their parents. The researchers will work with parents and children in their broad domestic contexts (including in and out-of-home activities, and grandparental and wider-family involvement) to co-create knowledge about young children’s digital technologies and the social contexts in which these technologies are used. Aspects of these interactions, such as interviews and observations of everyday digital interactions will be recorded (audio and video respectively). In addition to this, data collected from media commentary, policy debates, research publications and learned articles from other disciplinary traditions will be interrogated to see if there are correlations, contrasts, trends or synergies between parents’ construction of meaning, public commentary and current research. Critical discourse tools and methods (Chouliaraki and Fairclough) will be used to analyse verbatim transcripts, video, and all written materials. Conclusion Very young children are uniquely dependent upon others for the basic necessities of life and for the tools they need, and will need to develop, to claim their place in the world. Given the ubiquitous role played by digital media in the lives of their parents and other caregivers it would be a distortion of everyday life for children to be excluded from the technologies that are routinely used to connect with other people and with information. In the same way that adults use digital media to renew and strengthen social and emotional bonds across distance, so young children delight in ‘Facetime’ and other technologies that connect them audio-visually with friends and family members who are not physically co-present. Similarly, a very short time spent in the company of toddlers using touch screens is sufficient to demonstrate the sheer delight that these young infants have in developing their sense of agency and autonomy (https://www.youtube.com/watch?v=aXV-yaFmQNk). Media, communications and cultural studies are beginning to claim a space for evidence based policy drawn from everyday activities in real life contexts. Research into the beginnings of digital life, with families who are beginning to find a way to introduce these technologies to the youngest generation, integrating them within social and emotional repertoires, may prove to be the start of new understandings into the communication skills of the preverbal and preliterate young people whose technology preferences will drive future development – with their parents likely trying to keep pace. Acknowledgment This research is supported under Australia Research Council’s Discovery Projects funding scheme (project number DP150104734). References Bittman, Michael, et al. "Digital Natives? New and Old Media and Children's Outcomes." Australian Journal of Education 55.2 (2011): 161-75. Brown, Ari. "Media Use by Children Younger than 2 Years." Pediatrics 128.5 (2011): 1040-45. Burr, Vivien. Social Constructionism. 2nd ed. London: Routledge, 2003. Cavanaugh, Cathy, et al. "The Effects of Distance Education on K–12 Student Outcomes: A Meta-Analysis." Naperville, Ill.: Learning Point Associates, 2004. 5 Mar. 2009 ‹http://www.ncrel.org/tech/distance/index.html›. Child Sciences and Parenting Research Office. Survey of Media Use by Children and Parents (Summary). Tokyo: Benesse Educational Research and Development Institute, 2014. Coenena, Pieter, Erin Howiea, Amity Campbella, and Leon Strakera. Mobile Touch Screen Device Use among Young Australian Children–First Results from a National Survey. Proceedings 19th Triennial Congress of the IEA. 2015. Chouliaraki, Lilie and Norman Fairclough. Discourse in Late Modernity: Rethinking Critical Discourse Analysis. Edinburgh: Edinburgh UP, 1999. Department of Education. "Belonging, Being and Becoming: The Early Years Learning Framework for Australia." Australian Government, 2009. Ferguson, Christopher J., and M. Brent Donnellan. "Is the Association between Children’s Baby Video Viewing and Poor Language Development Robust? A Reanalysis of Zimmerman, Christakis, and Meltzoff (2007)." Developmental Psychology 50.1 (2014): 129. Findahl, Olle. Swedes and the Internet 2013. Stockholm: The Internet Infrastructure Foundation, 2013. Fong, Patrick S.W. "Co-Creation of Knowledge by Multidisciplinary Project Teams." Management of Knowledge in Project Environments. Eds. E. Love, P. Fong, and Z. Irani. Burlington, MA: Elsevier, 2005. 41-56. Gates, Bill. "Enter 'Generation I': The Responsibility to Provide Access for All to the Most Incredible Learning Tool Ever Created." Instructor 109.6 (2000): 98. Goh, Wendy W.L., Susanna Bay, and Vivian Hsueh-Hua Chen. "Young School Children’s Use of Digital Devices and Parental Rules." Telematics and Informatics 32.4 (2015): 787-95. Green, Lelia, et al. "Risks and Safety for Australian Children on the Internet: Full Findings from the AU Kids Online Survey of 9-16 Year Olds and Their Parents." Cultural Science Journal 4.1 (2011): 1-73. Holloway, Donell, Lelia Green, and Carlie Love. "'It's All about the Apps': Parental Mediation of Pre-Schoolers' Digital Lives." Media International Australia 153 (2014): 148-56. Hourcade, Juan Pablo, Sarah Mascher, David Wu, and Luiza Pantoja. Look, My Baby Is Using an iPad! An Analysis of YouTube Videos of Infants and Toddlers Using Tablets. Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems. ACM, 2015. Jie S.H. "ICT Use Statistics of Households and Individuals in Korea." 10th World Telecommunication/ICT Indicators Meeting (WTIM-12). Korea Internet & Security Agency (KISA), 25-7 Sep. 2012.Judge, Sharon, Kathleen Puckett, and Sherry Mee Bell. "Closing the Digital Divide: Update from the Early Childhood Longitudinal Study." The Journal of Educational Research 100.1 (2006): 52-60. Kirkorian, H., K. Choi, and Pempek. "Toddlers' Word Learning from Contingent and Non-Contingent Video on Touchscreens." Child Development (in press). Leathers, Heather, Patti Summers, and Desollar. Toddlers on Technology: A Parents' Guide. Illinois: AuthorHouse, 2013. NAEYC. Technology and Interactive Media as Tools in Early Childhood Programs Serving Children from Birth through Age 8 [Position Statement]. Washington: National Association for the Education of Young Children, the Fred Rogers Center for Early Learning and Children’s Media at Saint Vincent College, 2012. Neumann, Michelle M. "An Examination of Touch Screen Tablets and Emergent Literacy in Australian Pre-School Children." Australian Journal of Education 58.2 (2014): 109-22. Ofcom. Children and Parents: Media Use and Attitudes Report. London, 2013. Rideout, Victoria. Zero to Eight: Children’s Media Use in America 2013. San Francisco: Common Sense Media, 2013. Rosin, Hanna. "The Touch-Screen Generation." The Atlantic, 20 Apr. 2013. Strasburger, Victor C., et al. "Children, Adolescents, and the Media." Pediatrics 132.5 (2013): 958-61. Unantenne, Nalika. Mobile Device Usage among Young Kids: A Southeast Asia Study. Singapore: The Asian Parent and Samsung Kids Time, 2014. Wenger, Etienne. Communities of Practice: Learning, Meaning, and Identity. New York: Cambridge University Press, 1998. Wenger, Etienne. "Communities of Practice and Social Learning Systems." Organization 7.2 (2000): 225-46. Yelland, Nicola. "Which Apps Are Educational and Why? It’s in the Eye of the Beholder." The Conversation 13 July 2015. 16 Aug. 2015 ‹http://theconversation.com/which-apps-are-educational-and-why-its-in-the-eye-of-the-beholder-37968›.

In January of 1908 H. Addington Bruce, a writer for the North American Review, observed that "On every street, at every corner, we meet the neurasthenics" (qtd. in Lears, 50). "Discovered" by the neurologist George M. Beard in 1880, neurasthenia was a nervous disorder characterized by a "lack of nerve force" and comprised of a host of neuroses clustered around an overall paralysis of the will. Historian Barbara Will notes that there were "thousands of men and women at the turn of the century who claimed to be ‘neurasthenics,’" among them Theodore Roosevelt, Edith Wharton, William and Henry James, and Beard himself. These neurasthenics had free roam over the American psychiatric landscape from the date of Beard’s diagnosis until the 1920s, when more accurate diagnostic tools began to subdivide the nearly uninterpretably wide variety of symptoms falling under the rubric of "neurasthenic." By then, however, nearly every educated American had suffered from (or known someone who had) the debilitating "disease"--including Willa Cather, who in The Professor’s House would challenge her readers to acknowledge and engage with the cultural phenomenon of neurasthenia. Cultural historian T.J. Jackson Lears, long a student of neurasthenia, defines it as an "immobilizing, self-punishing depression" stemming from "endless self-analysis" and "morbid introspection" (47, 49). What is especially interesting about the disease, for Lears and other scholars, is that it is a culture-bound syndrome, predicated not upon individual experience, but upon the cultural and economic forces at play during the late nineteenth century. Barbara Will writes that neurasthenia was "double-edged": "a debilitating disease and [...] the very condition of the modern American subject" (88). Interestingly, George Beard attributed neurasthenia to the changes wracking his culture: Neurasthenia is the direct result of the five great changes of modernity: steam power, the periodical press, the telegraph, the sciences, and the mental activity of women. (qtd. in Will, 94) For Beard, neurasthenia was a peculiarly modern disease, the result of industrialization and of the ever-quickening pace of commercial and intellectual life. Jackson Lears takes Beard’s attribution a step further, explaining that "as larger frameworks of meaning weakened, introspection focused on the self alone and became ‘morbid’" (49). These frameworks of meaning--religious, political, psychosexual--were under steady assault in Beard’s time from commodifying and secularizing movements in America. Self-scrutiny, formerly yoked to Protestant salvation (and guilt), became more insular and isolating, resulting in the ultimate modern malady, neurasthenia. While Willa Cather may have inherited Beard’s and her culture’s assumptions of illness, it ultimately appears that Cather’s depiction of neurasthenia is a highly vexed one, both sympathetic and troubled, reflecting a deep knowledge of the condition and an ongoing struggle with the rationalization of scientific psychology. As an intellectual, she was uniquely positioned to both suffer from the forces shaping the new disease and to study them with a critical eye. Godfrey St. Peter, the anxious protagonist of The Professor’s House, becomes then a character that readers of Cather’s day would recognize as a neurasthenic: a "brain-worker," hard-charging and introspective, and lacking in what Beard would call "nerve force," the psychological stoutness needed to withstand modernity’s assault on the self. Moreover, St. Peter is not a lone sufferer, but is instead emblematic of a culture-wide affliction--part of a larger polity constantly driven to newer heights of production, consumption, and subsequent affliction. Jackson Lears theorizes that "neurasthenia was a product of overcivilization" (51), of consumer culture and endemic commodification. Beard himself characterized neurasthenia as an "American disease," a malady integral to the rationalizing, industrializing American economy (31). Cather reinforces the neurasthenic’s exhaustion and inadequacy as St. Peter comes across his wife flirting with Louis Marsellus, prompting the professor to wonder, "Beaux-fils, apparently, were meant by Providence to take the husband’s place when husbands had ceased to be lovers" (160). Not only does this point to the sexual inadequacy and listlessness characteristic of neurasthenia, but the diction here reinforces the modus operandi of the commodity culture--when an old model is used up, it is simply replaced by a newer, better model. Interestingly, Cather’s language itself often mirrors Beard’s. St. Peter at one point exclaims to Lillian, in a beatific reverie: "I was thinking [...] about Euripides; how, when he was an old man, he went and lived in a cave by the sea, and it was thought queer, at the time. It seems that houses had become insupportable to him" (156). The Professor’s "symptom of hopelessness," Beard might explain, "appears to be similar to that of morbid fear--an instinctive consciousness of inadequacy for the task before us. We are hopeless because our nerve force is so reduced that the mere holding on to life seems to be a burden too heavy for us" (49). Both Beard and Cather, then, zero in on the crushing weight of modern life for the neurasthenic. The Professor here aches for rest and isolation--he, in Beard’s language, "fears society," prompting Lillian to fear that he is "’becoming lonely and inhuman’" (162). This neurasthenic craving for isolation becomes much more profound in Book III of the novel, when St. Peter is almost completely estranged from his family. Although he feels he loves them, he "could not live with his family again" upon their return from Europe (274). "Falling out, for him, seemed to mean falling out of all domestic and social relations, out of his place in the human family, indeed" (275). St. Peter’s estrangement is not only with his family (an estrangement perhaps rationalized by the grasping or otherwise distasteful St. Peter clan), but with the human family. It is a solipsistic retreat from contact and effort, the neurasthenic’s revulsion for work of any kind. Neurasthenia, if left untreated, can become deadly. Beard explains: "A certain amount of nerve strength is necessary to supply the courage requisite for simple existence. Abstaining from dying demands a degree of force" (49). Compare this to the scene near the end of the narrative in which St. Peter, sleeping on the couch, nearly dies: When St. Peter at last awoke, the room was pitch-black and full of gas. He was cold and numb, felt sick and rather dazed. The long-anticipated coincidence had happened, he realized. The storm had blown the stove out and the window shut. The thing to do was to get up and open the window. But suppose he did not get up--? How far was a man required to exert himself against accident? [...] He hadn’t lifted his hand against himself--was he required to lift it for himself? (276) This classic scene, variously read as a suicide attempt or as an accident, can be understood as the neurasthenic’s complete collapse. The Professor’s decision is made solely in terms of effort; this is not a moral or philosophical decision, but one of physiological capacity. He is unwilling to "exert" the energy necessary to save himself, unwilling to "lift his hand" either for or against himself. Here is the prototypical neurasthenic fatigue--almost suicidal, but ultimately too passive and weak to even take that course of action. Accidental gassing is a supremely logical death for the neurasthenic. This appropriateness is reinforced by the Professor at the end of the narrative, when he remembers his near death: Yet when he was confronted by accidental extinction, he had felt no will to resist, but had let chance take its way, as it had done with him so often. He did not remember springing up from the couch, though he did remember a crisis, a moment of acute, agonized strangulation. (282) Again, the Professor is a passive figure, couch-ridden, subject to the whims of chance and his own lack of nerve. He is saved by Augusta, though, and does somehow manage to carry on with his life, if in a diminished way. We cannot accredit his survival to clinical treatment of neurasthenia, but perhaps his vicarious experience on the mesa with Tom Outland can account for his fortitude. Treatment of neurasthenia, according to Tom Lutz, "aimed at a reconstitution of the subject in terms of gender roles" (32). S. Weir Mitchell, a leading psychiatrist of the day, treated many notable neurasthenics. Female patients, in line with turn-of-the-century models of female decorum, were prescribed bed rest for up to several months, and were prohibited from all activity and visitors. (Charlotte Perkins Gilman’s "The Yellow Wallpaper" has long been considered a critique of Mitchell’s "rest cure" for women. Interestingly, St. Peter’s old study has yellow wall paper.) Treatments for men, again consistent with contemporary gender roles, emphasized vigorous exercise, often in natural settings: Theodore Roosevelt, Thomas Eakins, Frederic Remington, and Owen Wister were all sent to the Dakotas for rough-riding exercise cures [...] Henry James was sent to hike in the Alps, and William James continued to prescribe vigorous mountain hikes for himself[.] (32) Depleted of "nerve force," male neurasthenics were admonished to replenish their reserves in rugged, survivalist outdoor settings. Beard documents the treatment of one "Mr. O," whom, worn out by "labor necessitated by scholarly pursuits," is afflicted by a settled melancholia, associated with a morbid and utterly baseless fear of financial ruin...he was as easily exhausted physically as mentally. He possessed no reserve force, and gave out utterly whenever he attempted to overstep the bounds of the most ordinary effort. [As part of his treatment] He journeyed to the West, visited the Yellowstone region, and at San Francisco took steamer for China [...] and returned a well man, nor has he since relapsed into his former condition. (139-41) Beard’s characterization of "Mr. O" is fascinating in several ways. First, he is the prototypical neurasthenic--worn out, depressed, full of "baseless" fears. More interestingly, for the purposes of this study, part of the patient’s cure is effected in the "Yellowstone region," which would ultimately be made a national park by neurasthenic outdoors man Theodore Roosevelt. This natural space, hewn from the wilds of the American frontier, is a prototypical refuge for nervous "brain-workers" in need of rejuvenation. This approach to treatment is especially intriguing given the setting of Book II of The Professor's House: an isolated Mesa in the Southwest. While St. Peter himself doesn’t undertake an exercise cure, "Tom Outland’s Story" does mimic the form and rhetoric of treatment for male neurasthenics, possibly accounting for the odd narrative structure of the novel. Cather, then, not only acknowledges the cultural phenomenon of neurasthenia, but incorporates it in the structure of the text. Outland’s experience on the mesa (mediated, we must remember, by the neurasthenic St. Peter, who relates the tale) is consistent with what Jackson Lears has termed the "cult of strenuousity" prevalent in the late nineteenth and early twentieth century. According to Lears neurasthenics often sought refuge in "a vitalistic cult of energy and process; and a parallel recovery of the primal, irrational sources in the human psyche, forces which had been obscured by the evasive banality of modern culture" (57). Outland, discovering the mesa valley for the first time, explains that the air there "made my mouth and nostrils smart like charged water, seemed to go to my head a little and produce a kind of exaltation" (200). Like Roosevelt and other devotees of the exercise cure, Outland (and St. Peter, via the mediation) is re-"charged" by the primal essence of the mesa. The Professor later laments, "his great drawback was [...] the fact that he had not spent his youth in the great dazzling South-west country which was the scene of his explorers’ adventures" (258). Interestingly, Outland’s rejuvenation on the mesa is cast by Cather in hyperbolically masculine terms. The notoriously phallic central tower of the cliff city, for instance, may serve as a metaphor for recovered sexual potency: It was beautifully proportioned, that tower, swelling out to a larger girth a little above the base, then growing slender again. There was something symmetrical and powerful about the swell of the masonry. The tower was the fine thing that held all the jumble of houses together and made them mean something. It was red in color, even on that grey day. (201) Neurasthenics embraced "premodern symbols as alternatives to the vagueness of liberal Protestantism or the sterility of nineteenth-century positivism" (Lears xiii). The tower stands in striking contrast to St. Peter’s sexless marriage with Lillian, potentially reviving the Professor’s sagging neurasthenic libido. The tower also serves, in Outland’s mind, to forge meaning out of the seemingly random cluster of houses: "The notion struck me like a rifle ball that this mesa had once been like a bee-hive; it was full of little cluff-hung villages, it had been the home of a powerful tribe" (202). Outland’s discovery, cast in martial terms ("rifle ball"), reinscribes the imperialistic tendencies of the exercise cure and of Tom’s archeological endeavor itself. Tom Lutz notes that the exercise cure, steeped in Rooseveltian rhetoric, exemplified "a polemic for cultural change, a retraining, presented as a ‘return’ to heroic, natural, and manly values...The paternalism of Roosevelt’s appeal made sense against the same understanding of role which informed the cures for neurasthenia" (36). Outland seems to unconsciously concur, reflecting that "Wherever humanity has made that hardest of all starts and lifted itself out of mere brutality, is a sacred spot" (220-1). While Outland does have genuine admiration for the tribe, his language is almost always couched in terms of martial struggle, of striving against implacable odds. On a related note, George Kennan, writing in a 1908 McClure’s Magazine edited by Cather, proposed that rising suicide rates among the educated by cured by a "cultivation of what may be called the heroic spirit" (228). Cather was surely aware of this masculinizing, imperializing response to neurasthenic ennui--her poem, "Prairie Dawn," appears at the end of Kennan’s article! Outland’s excavation of Cliff City and its remains subsequently becomes an imperializing gesture, in spite of his respect for the culture. What does this mean, though, for a neurasthenic reading of The Professor’s House? In part, it acknowledges Cather’s response to and incorporation of a cultural phenomenon into the text in question. Additionally, it serves to clarify Cather’s critique of masculinist American culture and of the gendered treatment of neurasthenia. This critique is exemplified by Cather’s depiction of "Mother Eve": "Her mouth was open as if she were screaming, and her face, through all those years, had kept a look of terrible agony" (214-15). Not only does this harrowing image undermine Outland’s romantic depiction of the tribe, but it points to the moral bankruptcy of the cult of strenuousity. It is easy, Cather seems to argue, for Roosevelt and his ilk to "rough it" in the wilderness to regain their vigor, but the "real-life" wilderness experience is a far harsher and more dangerous prospect. Cather ultimately does not romanticize the mesa--she problematizes it as a site for neurasthenic recovery. More importantly, this vexed reading of the treatment suggests a vexed reading of neurasthenia and of "American Nervousness" itself. Ultimately, in spite of his best efforts to recover the intense experience of his past and of Tom Outland’s, St. Peter fails. As Mathias Schubnell explains, Cather’s "central character is trapped between a modern urban civilization to which he belongs against his will, and a pastoral, earth-bound world he yearns for but cannot regain" (97). This paradox is exemplified by the Professor’s early lament to Lillian, "’it’s been a mistake, our having a family and writing histories and getting middle-aged. We should have been picturesquely shipwrecked together when we were young’" (94). The reader, of course, recognizes the absurdity of this image--an absurdity strongly reinforced by the image of the deceased "Mother Eve" figure. These overcivilized men, Cather suggests, have no conception of what intense experience might be. That experience has been replaced, the Professor explains, by rationalizing, industrializing forces in American culture: Science hasn’t given us any new amazements, except of the superficial kind we get from witnessing dexterity and sleight-of-hand. It hasn’t given us any richer pleasures...nor any new sins--not one! Indeed, it has taken our old ones away. It’s the laboratory, not the Lamb of God, that taketh away the sins of the world. You’ll agree there is not much thrill about a physiological sin...I don’t think you help people by making their conduct of no importance--you impoverish them. (68) St. Peter, the neurasthenic humanist, gets here at the heart of his (and America’s) sickness--it has replaced the numinous and the sacred with the banal and the profane. The disorder he suffers from, once termed a sin, has become "physiological," as has his soul. It is worthwhile to contrast the Professor’s lament with Beard’s supremely rational boast: "It would seem, indeed, that diseases which are here described represent a certain amount of force in the body which, if our knowledge of physiological chemistry were more precise, might be measured in units" (115). The banal, utterly practical measuring of depression, of melancholia, of humanity’s every whim and caprice, Cather suggests, has dulled the luster of human existence. The Professor’s tub, then, becomes an emblem of the relentless stripping away of all that is meaningful and real in Cather’s culture: "Many a night, after blowing out his study lamp, he had leaped into that tub, clad in his pyjamas, to give it another coat of some one of the many paints that were advertised to behave like porcelain, but didn’t" (12). Porcelain here becomes the religion or art which once sustained the race, replaced by the false claims of science. The Professor, though, seems too world-weary, too embittered to actually turn to religious faith. Perhaps God is dead in his world, eliminated by the Faustian quest for scientific knowledge. "His career, his wife, his family, were not his life at all, but a chain of events which had happened to him" (264). Godfrey St. Peter, like the rest of the neurasthenics, is doomed to an incurable sickness, victim of a spiritual epidemic which, Cather suggests, will not soon run its course. References Beard, George M. A Practical Treatise on Nervous Exhaustion (Neurasthenia). A. D. Rockwell, ed. New York: E.B. Treat & Company, 1905. Cather, Willa. The Professor’s House. London: Virago, 1981. Fisher-Wirth, Ann. "Dispossession and Redemption in the Novels of Willa Cather." Cather Studies 1 (1990): 36-54. Harvey, Sally Peltier. Predefining the American Dream: The Novels of Willa Cather. Toronto: Associated UP, 1995. Hilgart, John. "Death Comes for the Aesthete: Commodity Culture and the Artifact in Cather’s The Professor’s House." Studies in the Novel 30:3 (Fall 1998): 377-404. Kennan, George. McClure’s Magazine 30:2 (June 1908): 218-228. Lears, T.J. Jackson. No Place of Grace: Antimodernism and the Transformation American Culture. New York: Pantheon Books, 1981. Lutz, Tom. American Nervousness, 1903: An Anecdotal History. Ithaca: Cornell UP, 1991. Schubnell, Matthias. "The Decline of America: Willa Cather’s Spenglerian Vision in The Professor’s House." Cather Studies 2 (1993): 92-117. Stouck, David. "Willa Cather and The Professor’s House: ‘Letting Go with the Heart." Western American Literature 7 (1972): 13-24. Will, Barbara. "Nervous Systems, 1880-1915." American Bodies: Cultural Histories of the Physique. Tim Armstrong, ed. New York: NYUP, 1996. 86-100. Links The Willa Cather Electronic Archive The Mower's Tree (Cather Colloquium Newsletter) George Beard information

IntroductionWhen she divorced, Cheryl Strayed chose for herself an entirely new surname. In Wild: A Journey from Lost to Found, the memoir she wrote and published in 2012 about hiking 1,100 miles of the Pacific Crest Trail (PCT) from the Mojave Desert to the Oregon-Washington border, she recalls looking up the definition of the word “strayed”, and how its meaning resonated for her. “I had diverged, digressed, wandered, and become wild”, Strayed writes. “Even in my darkest days—those very days in which I was naming myself—I saw the power of the darkness. Saw that, in fact, I had strayed and that I was a stray and that from the wild places my straying had brought me, I knew things I couldn’t have known before” (97).From the outset of her memoir, Strayed links the notion of wildness with movement, suggesting that “becom[ing] wild” only came about for her when she moved away from—and I would suggest here deliberately rejected—a sedentary role in her life. That is, when she became a peripatetic walker: someone “travelling from place to place, in particular working or based in various places for relatively short periods” (Oxford English Dictionary online). In this article, I discuss Strayed’s memoir Wild as an example of radical wandering. I argue that Strayed subverts the figure of the adventuring explorer in nature—who we usually think of as male—by using the idea of “dark peripatetic walking” whereby the dark peripatetic walker transgresses by going against, or existing outside of, society’s norms, walking “perhaps out of life itself” (Adams 196). Strayed walks the PCT out of desperation and grief after her mother dies and her marriage ends. While Paul Adams interprets dark peripatetic walking as a dire act, in this article I offer a reading of this impulse to wander away from as empowering: a radical “return to the self” only made possible by solitude (Barbour 201-202). My reading of Strayed’s walking as dark peripatetic offers a framework for understanding women’s walking in the wild; how, in wandering away from society’s norms, and in seeking solitude and being self-sufficient, the female walker rejects what society expects of women in the wild and finds empowerment in the transgressive act of existing in a male-dominated terrain: in this case, the literal one of the PCT, and the generic one that comprises memoirs about journeys in nature.Dark Peripatetic Walking as Radical Wandering A rich history of walking exists throughout the last few centuries, from Charles Baudelaire’s flâneur strolling the streets of Paris, to psychogeography and Guy Debord’s theory of the dérive, to pilgrimages throughout the ages. However, much of this walking was conducted in primarily urban spaces—and flânerie, in particular, excluded women both culturally and linguistically. Dark peripatetic walking is also associated with the urban rather than nature, but I want to take it out into wild landscapes. Adams describes two kinds of walking that Western society practises: “light peripatetic” and “dark peripatetic”. Light peripatetic is associated with solitude, simplicity, and idyll; in short, it connotes a Romantic strolling (193-194). Adams cites the celebrated nature writer Henry David Thoreau’s essay “Walking” as an example of light peripatetic, in which, for Thoreau, walking is an essential, routine part of each day. Dark peripatetic is a more ominous form of walking. Adams writes that “the dark peripatetic motif signals that the bonds of society have been torn, or a character’s identity is beginning to dissolve, or both” (196). The dark peripatetic walker is seen to walk “out of doors, out of society, out of community, out of normal reality, and perhaps even out of life itself” (196). Adams associates dark peripatetic with walking in urban spaces, driven by a sense of leaving, or being forced to leave, society.Extending Adams’s concept of the dark peripatetic, we might follow the dark peripatetic walker away from an urban setting and into the wilderness. Here we find Strayed. By the time she sets out to embark on the PCT, she has transgressed a number of social norms that have taken her to the edge of society and her existence: she has been unfaithful in her marriage, which has now fallen apart; she regularly takes drugs (though does not consider herself an addict); she is struggling with depression after the death of her mother; she is emotionally isolated as significant relationships with her family and wider networks have collapsed, and she has almost no money and no plans for the immediate future. We can see in Strayed a figure poised at the edge of what could be conceived as the limit of what is bearable. Strayed’s solution is to walk away from her broken life and into solitude and nature. The impulse of dark peripatetic is away from; the dark peripatetic walker transgresses by going against, or existing outside of society’s norms, walking “perhaps out of life itself” (Adams 196). However, while Strayed’s sense of identity, and her connections with society, have come to feel tenuous, I do not insinuate that she sees hiking the PCT as an act that leads her away from life and into death. While her reasoning for embarking on the hike comes from a place of desperation, it is not a desperate act; while Strayed is unprepared for the rigours of the hike, her inexperience does not equal failure. While Adams interprets dark peripatetic walking as dire, it is possible also to interpret this impulse to walk away from as radical and empowering—particularly for women walking away from societal norms and gendered constrictions that say women should not be, nor want to be, in the wild. Woman in the WildWhen we think about “wildness”, notions of the unfamiliar are evoked; the uncomfortable, the frightening, and the physically arduous. But wildness can also evoke the empowering. For Thoreau, the word “wild” was “the past participle of to will, self-willed” (cited in Turner 111). Carol Black elaborates on this idea, describing Thoreau’s wild as “that which lives out of its own intrinsic nature rather than bowing to some extrinsic force” (Black). Understood like this, to be wild is ultimately to embody your intrinsic essence. Of course, the discussion of an “intrinsic essence”, or, implicitly, one of a woman’s, is complicated territory: as the feminist scholar Donna Haraway writes, “there is not even such a state as ‘being’ female, itself a highly complex category constructed in contested sexual scientific discourses and other social practices” (155). There is a long association between women and nature as the ecofeminist scholar Carolyn Merchant discusses in her important book The Death of Nature, with both being dominated by science and men, and both being conflated as the “nurturing mother” (xx). The association between men and nature, however, is interestingly fluid, as the ecocritic Astrid Bracke points out: “‘male’ can be seen as both culture, and nature: culture, when ‘wild’, ‘natural’ women have to be civilized, nature when it comes to drawing a contrast to the domestic sphere of the home, the place of women and children” (“Macho Nature”). The discussion of the essence of a human being is complex and potentially fraught, and would require another article to do it justice, so what I want to focus on here is the idea of wildness as being, or returning to, a sense of selfhood that may have been forgotten. I focus here on how Strayed experiences self and wildness through the act of walking in solitude, and what this means for narratives of being in the wild. The ability to inhabit, explore freely, and stake claims on wild places has often been the business of men in history and male characters in literature. For instance, Tanya Kam argues that women who hike alone are more likely to be asked what compelled them to do so, whereas this legitimisation is not required when a man does the same thing (365). She suggests that adventures in the wild are often perceived in Western society as a “rite of masculinity” (365) where the male explorer sets out to conquer “rugged, natural terrain” (353). For Kam, this stems from the concept of “frontier masculinity”, which, she writes, “depends on romanticised conceptions of the wilderness, rugged self-sufficiency, courage, masculine physical strength, autonomous individualism, and the active subordination of nature” (353). This masculine explorer trope impedes the fact that women have always been present in nature and wilderness. Sarah McFarland calls for “the reconstruction of the concept of nature itself” (45), which she argues women’s nature writing can bring about, in a way that will “integrat[e] the interests of actual women into an actual wilderness” (45). Memoirs such as Tracks (1980) by Robyn Davidson, Woman in the Wilderness (2018) by Miriam Lancewood, Welcome to the Goddamn Ice Cube (2016) by Blair Braverman, and even The Word for Woman Is Wilderness by Abi Andrews (2018), which is not a memoir but a novel that reads like one, are a suite of texts that I think would interest McFarland, who proposes that by disrupting the notion of the solitary male “questing hero” (37), women-authored texts about being in nature refute “the myth of a womanless wilderness” (38). Strayed, with Wild, joins the lineage of women writers who do this.One strategy that Strayed uses to refute this myth, and provide an alternative to the male explorer, is to embody some of the tropes of this figure in her narration of hiking the PCT. The criteria by which Kam defines this masculine explorer are evident, in most instances, in Strayed’s narrator in Wild. During the three months that she spends hiking the PCT, she is forced to become self-sufficient; she finds courage in the face of extreme hardship; her physical strength develops, and she becomes comfortable in her autonomy. Strayed consistently highlights the gender of her body in this narration: her overweight pack “Monster” is a constant struggle for her smaller physique; she pushes herself physically so male hikers don’t overtake her; she lists the condoms and natural sea sponge she packs, anticipating occasions of physical intimacy and attending to the practicality of menstruating while on the trail. She notes, as the weeks pass, the way her hair grows straw-like from exposure to the weather, and how the developing muscles in her legs “rippl[e] beneath [her] thinning flesh in ways they never had” (190). Patches of skin on her hips and tailbone bleed and scab over from her pack chafing (190). Strayed’s walking, and how she foregrounds the femininity of her body, disrupts the idea that the wilderness is not a place for a woman’s body.However, it is important that the narrator does not seek to subordinate nature—a key aspect of Kam’s “frontier masculinity”. Embodying some, but not all, of the masculine explorer’s traits, as a female narrator-protagonist, Strayed engages with, but ultimately resists, conforming to this tradition, subverting the dominant picture of the masculine explorer in wild places. This is not to say that Strayed refrains from engaging in adversarial encounters with nature; she feels triumphant after successfully navigating snow-covered parts of the trail, and loudly blows her whistle to scare away wildlife. Strayed’s gender is key here: with this strategy, Strayed claims her place as a woman in masculine territory, but in doing so she is more concerned with reflecting on her inner life than in asserting herself over the land that she traverses. In a statement against patriarchal and colonial conceptions of “the wilderness” as empty space to be claimed (via literally claiming land, or by inscribing a romantic narrative upon it), Strayed finds her place in the landscape without owning it. She writes about being in nature, but is ultimately more occupied with being in herself.Witnessing the SelfIf the need to assert himself over nature drives the male adventurer, as Kam suggests, we might read in Wild’s female adventurer an antithesis to this impulse: the act of witness. In a moment of revelation, the narrator realises what it is that drove her, and others before her, to hike the PCT:It had only to do with how it felt to be in the wild. With what it was like to walk for miles for no reason other than to witness the accumulation of trees and meadows, mountains and deserts, streams and rocks, rivers and grasses, sunrises and sunsets. The experience was powerful and fundamental. It seemed to me that it had always felt like this to be a human in the wild, and as long as the wild existed it would always feel this way. (207)Strayed’s language choices are significant here. In walking through the landscape features that she names in the above passage, she is witnessing place. Witnessing connotes viewing, but not acting upon. We might also surmise, however, that she is witnessing herself located in these places. Strayed uses the phrase “how it felt to be” to describe the essence of her experience in the wild—again, “felt” could refer to tactile experience in the landscape, or a sense of wildness in her identity that manifested through being in that landscape.On the trail, Strayed also discovers that she is comfortable alone. In a passage that is deceptively short, Strayed makes a remarkable comment on solitude as a transgressive and transformative state for a woman to seek out and ultimately feel at home in: Alone had always felt like an actual place to me, as if it weren’t a state of being, but rather a room where I could retreat to be who I really was. The radical aloneness of the PCT had altered that sense. Alone wasn’t a room anymore, but the whole wide world, and now I was alone in that world, occupying it in a way I never had before. (119, emphasis mine)There are two important points in this passage: the first is that Strayed feels most herself when she is alone, and the second that her understanding of aloneness has shifted. Reading Strayed’s walking as dark peripatetic allows us to see the act of walking as a radical “return to the self”. John Barbour, from whom I have borrowed this phrase, explains that “solitude … is not oriented toward escaping the world, but toward a different kind of participation in it, as made possible by the disengagement from ordinary social interactions. Solitude is a return to the self” (201-202). Kam discusses how Barbour’s “return to the self” (201-202) occurs when the subject is freed from the various social and domestic responsibilities by which they would normally be bound. She speculates that isolation, or solitude, is generally discouraged in the individual as it endangers the functionality of society. This criticism seems particularly relevant in relation to women, as it highlights their roles as home-makers in a patriarchal society. Hiking alone, Strayed finds that her participation in the world has changed—and it is through her solitary experience that this occurs. There is a safety, a self-containment, in Strayed’s solitude—which counters the narrative that for women, in particular, the wilderness contains danger and threat. As Kam points out, it is not wild animals that present the greatest threat to Strayed; it is a pair of male hunters who encounter her campsite on one occasion (Kam 363).Claiming autonomy and seeking out solitude, as Strayed does in Wild, suggests an experience of wildness that resonates with Thoreau’s understanding of it as “self-willedness” (Turner 111). After reading Wild, the phrase “radical self-containment” seems to me to describe the phenomenon of the particular kind of wildness enabled by walking; the autonomy found in solitude; and in existing beyond the reach of extrinsic forces that would normally affect one’s life. In this experience of wildness, walking, the natural world, and solitude are entwined and essential to the other: wildness is both an embodied and internal experience. ConclusionWild asks us to think about what we make of women venturing into the wild, and the role that walking plays in this. Reading Strayed’s walking in Wild as dark peripatetic suggests a framework for understanding women’s walking in the wild; how, in seeking and discovering that she is at home in solitude, the female walker rejects what society expects of women. Women are not, culturally speaking, encouraged to seek out either solitude or wild places. As nature writing has historically suggested, wild terrain is male terrain. Strayed subverts the figure of the adventuring explorer in nature with her walking by foregrounding the lived experiences of her female body, rejecting society’s role for her, and finding that she is at home in solitude. But most importantly, she does so by shifting the gaze of the walker that we encounter in much male-authored nature literature: rather than looking outward with the intention of conquering, dominating, or claiming landscape, she looks inwards, witnessing the changes in self that walking in remote, wild landscapes enables, and in doing so, gives us another narrative for contemporary journeys in the wild.ReferencesAdams, Paul C. “Peripatetic Imagery and Peripatetic Sense of Place.” Textures of Place: Exploring Humanist Geographies. Eds. Paul C. Adams, Steven Hoelscher, and Karen E. Till. Minnesota: U of Minnesota P, 2001.Andrews, Abi. The Word for Woman Is Wilderness. London: Profile Books, 2018.Barbour, John D. The Value of Solitude: The Ethics and Spirituality of Aloneness in Autobiography. Charlottesville: U of Virginia P, 2004.Black, Carol. “On the Wildness of Children: The Revolution Will Not Take Place in the Classroom.” Carolblack.org, Apr. 2016. 27 May 2019 <https://www.filmsforaction.org/articles/on-the-wildness-of-children/>.Bracke, Astrid. “Macho Nature? Or, Gender in New Nature Writing Part I.” Astridbracke.com, 19 Feb. 2013. Braverman, Blair. Welcome to the Goddamn Ice Cube: Chasing Fear and Finding Home in the Great White North. New York: HarperCollins, 2016.Davidson, Robyn. Tracks. 1980. London: Bloomsbury, 2017.Haraway, Donna. “A Cyborg Manifesto: Science, Technology, and Socialist-Feminism in the Late 20th Century.” In Simians, Cyborgs, and Women: The Reinvention of Nature. New York: Routledge, 1991.Kam, Tanya Y. “Forests of the Self: Life Writing and ‘Wild’ Wanderings.” Life Writing 13.3 (2016): 351-371. 22 Apr. 2019 <https://www.tandfonline.com/doi/abs/10.1080/14484528.2016.1086290>.Lancewood, Miriam. Woman in the Wilderness: A Story of Survival, Love and Self-Discovery in New Zealand. New Zealand: Allen & Unwin. 2017.McFarland, Sarah E. “Wild Women: Literary Explorations of American Landscapes.” Ed. Barbara J. Cook. Women Writing Nature: A Feminist View. Plymouth: Lexington Books, 2008.Merchant, Carolyn. The Death of Nature: Women, Ecology and the Scientific Revolution. New York: HarperCollins, 1983.“Peripatetic.” Oxford English Dictionary. Lexico, 2019. <https://www.lexico.com/en/definition/peripatetic>.Strayed, Cheryl. Wild: A Journey from Lost to Found. Rev. ed. London: Atlantic Books, 2013.Turner, Jack. The Abstract Wild. Tucson: U of Arizona P, 1996.

In Australia, we are more prepared for the year 2000 than many. With regard to the technical difficulties that might be experienced, we have the honour of being the 12th most prepared nation in the event of worst predictions. In addition to the usual effects the impending millennium is wreaking however, Australia is also anticipating the year we will be hosting the Olympic games. The fervour that has seen religious cult members invest in matching pairs of Nike trainers (and coincidentally, buy plane tickets to Australia) has also infected this nation's official image-makers, who have been busy preparing for the definitive moment when the world's television cameras will be pointed at Sydney Harbour, and Australia, by association, will be the subject of international media scrutiny. Since the closing ceremony of the Atlanta-hosted Olympic games in 1996, commentators have expressed the uneasiness that such observation provokes in Australians. The entrance of inflated kangaroos on bikes into the Atlanta Olympic stadium was described by David Marr in the Sydney Morning Herald as "the first in a long line of cringes", and he warned Australians that "we must all understand from now on that embarrassment is part of the Olympic Spirit. It's a key to us surviving the next four difficult years until the torch goes out in Homebush. All of us are going to be embarrassed some of the time by the Olympic image of ourselves". Marr's anxiety is further revealed in his comparison of the inferior display (with the exception of the Bangarra dancers)1 of the "few minutes of the Royal Easter Show" presented by the Australian contingent at the ceremony, with the efforts of the representatives of the United States of America, who are described as "some of the greatest stars in the West". Marr is convinced of his assessment of Australia's lesser cultural talent, noting that not only did the Atlanta audience seem puzzled by the display of Australian culture before they were able to recognise "the profile of the Opera House", but also that the transmission of the event via a "bank of [television] sets in David Jones's window" failed to elicit much of a response from those who watched, and was unable to distract those who didn't watch away from their involvement in shopping, working or driving. Marr's generally pessimistic assessment of Australia's artistic and cultural merits is not one that is obviously shared by the organisers of the four Olympic arts festivals that are being held leading up to the Sydney 2000 games. From the 1997 "Festival of the Dreaming" through to 1998's "A Sea Change", this year's "Reaching the World", and next year's finale "Harbour of Light", the rhetoric has focused on showcasing "a strong vision of Australian culture" (Cochrane). It would appear Marr's advice, that Australians resign ourselves to a painful four year cringe festival, is at odds with the enthusiasm being invested in creating those images by the directors of the respective festivals. There are, however, more similarities in these apparently different visions of Australia than are immediately apparent. In National Fictions, Graeme Turner identifies a dominant tradition in the construction of Australian narratives which dates from the nationalist pastoral ideals of the 1890's. Turner explores how in fiction, the Australian individual has been formed through an imagined experience of "exile, divorce and isolation" (60). This experience is closely linked to a view of the land as uncompromising, and brutal in its effects. In contrast to the North American protagonist who sets out to conquer the Western Frontier, the belief of the Australian protagonist is that she, or more likely he, can do nothing to overcome the harshness of the landscape, and therefore must simply endure its effects. This attitude also transfers itself to the relationship the individual has with society. Again, where the North American individual will generally triumph over the constraints of society, and is prized for her or his difference, for the Australian individual difference is problematic; it will ensure she or he is viewed with suspicion and resentment within the narrative. It is only through accepting and conforming to the values of the community that the Australian individual will survive. Turner's thesis is "one that insists on the connection between the individual narratives on the one hand and the culture which produces them on the other". Thus, it is argued that "narrative is an epistemological category, one of the means through which we construct our world" (National Fictions 142). Certainly, it is a narrative of communal embarrassment, frustration and survival that Marr invokes when he urges Australians to accept our exile in all matters cultural. It is also this narrative of cultural frustration and isolation that is informing the Sydney 2000 cultural Olympics. The planning of the Sydney Olympics Arts Festival has drawn on discourses around the occasion the Olympics presents for Australia to clearly establish a cultural identity. This has been contrasted with evidence of the extent to which former Olympic host cities Atlanta and Barcelona were able to assert the extensive credentials of their cultures. Craig Hassall, the general manager of the Sydney Olympic Arts Festivals identifies Barcelona as "the benchmark", arguing that "Barcelona reinforced the cultural fabric of that city by reminding the world of the power of Miró, Gaudi and the Catalan culture" (Cochrane). Hassall's assessment of the Barcelona cultural Olympics recalls Marr's comments about the strength of the American artists in Atlanta. In contrast to the inarguable evidence of the cultural achievements of Spain and the United States, the Australian cultural Olympics is perceived as the moment when we will have the opportunity to present our culture for the first time; we will overcome our cultural exile and take our first steps onto the world's stage. Thus Hassall maintains that "the brief for Sydney is slightly more complicated [than that proposed in Barcelona]. Our task is to establish rather than reinforce, a strong vision of Australian culture" (Cochrane). Although Robert Fitzpatrick, the director of the Los Angeles 1984 Olympic Arts Festival, is less enthusiastic about the other cities' efforts, claiming "Atlanta botched it [and] Barcelona did only slightly better", he nevertheless arrives at similar conclusions to Hassall, suggesting that "this is an occasion for Australia's arts mitzvah" (Hallet). Turner offers an explanation for this connection between the Australian experience of exile and shows how it engenders a response to constantly establish and re-establish a particularly Australian identity when he argues: if the myth of exile proposes that life does not go on here as it does elsewhere, and if there is an intuition of a society beyond these shores in which the 'norm' resides, then 'universal' philosophical solutions to the problems of existence within the society may not be convincing. Our fictions characteristically address not only the modern, 'universal', problem of meaning that has its own archaeology within world literature, but also specifically Australian physical and metaphysical problems. Metaphysically, Australia becomes a special case, since existence here is defined as being Australian as well as human. As victims of cosmic xenophobia, we are still bailed up by the problem of being Australian as well as by (the usual) problems of inventing or discovering meaning. Far from being an indication of cultural immaturity, or the failure of our writers' and film-makers' attempts to articulate a national identity, this is in fact a defining feature of the portrait of the individual as protagonist in Australian narrative. (National Fictions 80-1) The narrative trajectory of the four festivals bears out this dominant Australian characteristic of defining our identity through exile. While Andrea Stretton, the artistic director of "A Sea Change" and "Reaching the World" applies the analogy of a concerto to the arrangement of the Olympic arts festivals -- "beginning and ending with a bang, with a change of pace in the middle" (Morgan) -- it is also possible to locate in their narrative a shift between an assertion of cultural identity, using specific notions of indigenous identity in "Festival of the Dreaming", and multi-cultural identity in "A Sea Change", towards an ever-present awareness of separation from the rest of the world, so that the third festival is entitled "Reaching the World" and the final festival anticipates sending out a beacon, a "Harbour of Light", beckoning the world to join us in the year 2000. Although the distinction between the assertion of identity and the frustrated feeling of exile are not quite so clearly distinguished in terms of their relationship to a particular festival in the manner that I have described (they are both in operation to varying degrees in all the festivals), it is from a culture that understands itself to be in permanent exile that the narratives being employed by the organisers of the cultural Olympics are derived. So, rather than orchestrating our debut onto the world's stage, it might be argued that the role of the Olympic arts festivals is one of co-ordinating participation in our favourite national pastime: inventing Australia, again. Footnote Marr notes, "Bangarra held the night together. As they were leaving there was a moment that was exactly as the world should see us -- the dancers throwing handfuls of dust in the Atlanta air. Thank God for their dignity and sense of themselves". In making the exception of the Bangarra dancers Marr resorts to a notion of indigeneity as authentic and fixed. However good the intention, the use of this concept of indigenous identity is highly problematic. Graeme Turner has observed the spectacle of the contrast between the way indigenous Australians participated in the Brisbane-hosted 1982 Commonwealth Games opening ceremony, and the demonstration that took place outside the stadium. He suggests that if Australians are to avoid a repeat of this scenario at the Sydney 2000 Olympics "we will need to find other ways of representing the nation" (Making It National 144). In Marr's article, at least, there is little evidence, two years on from Turner's comments, of moving beyond the 'noble savage' representation of indigeneity. Further study of the participation and representations of Australian Aboriginals and Torres Strait Islanders in the Olympics Arts Festivals and the Olympics will be required before deciding whether other ways of representing Australia are being articulated for the occasion Sydney 2000. References Cochrane, Peter. "Here's Looking at You, White Australia." Sydney Morning Herald 24 June 1997: 15. Hallet, Bryce. "Sydney 'Must Take Risks'." Sydney Morning Herald 25 June 1998: 15. Marr, David. "The First in a Long Line of Cringes." Sydney Morning Herald 6 Aug. 1996: 2. Morgan, Joyce. "A Change of Pace." Sydney Morning Herald 1 May 1998: 19. Turner, Graeme. Making It National: Nationalism and Australian Popular Culture. St Leonards, NSW: Allen & Unwin, 1994. Turner, Graeme. National Fictions: Literature, Film and the Construction of Australian Narrative. 2nd ed. St Leonards, NSW: Allen & Unwin, 1993. Citation reference for this article MLA style: Kirsty Leishman. "'And the Winner Is Fiction': Inventing Australia, Again, for the Sydney Y2K Olympics." M/C: A Journal of Media and Culture 2.1 (1999). [your date of access] <http://www.uq.edu.au/mc/9902/sydney.php>. Chicago style: Kirsty Leishman, "'And the Winner Is Fiction': Inventing Australia, Again, for the Sydney Y2K Olympics," M/C: A Journal of Media and Culture 2, no. 1 (1999), <http://www.uq.edu.au/mc/9902/sydney.php> ([your date of access]). APA style: Kirsty Leishman. (1999) 'And the winner is fiction': inventing Australia, again, for the Sydney y2k Olympics. M/C: A Journal of Media and Culture 2(1). <http://www.uq.edu.au/mc/9902/sydney.php> ([your date of access]).

IntroductionA catastrophe is often considered to be a final decisive event, resulting in a disastrous end. Two recent examples of catastrophes satisfying this definition were the 2012 super storm Sandy in the United States of America and the 2011 floods in Brisbane, Australia. The progress of these disasters was reported worldwide, yet coverage soon disappeared from the headlines, leaving people to deal with the aftermath of rebuilding homes, businesses and lives. The diagnosis of breast cancer is an individual’s catastrophic event. While not on the community-wide scale of the disasters mentioned previously, it can have disastrous effects on the individual as well as their family and friends. At the moment 1 in 8 women can expect to have a breast cancer diagnosis. In Australia alone this means approximately 1,375,000 people are likely to receive this diagnosis in the course of their lifetime. This article addresses how breast cancer can and does prompt women and their supportive friends, families and partners to become more creative as a result of the breast cancer (BC) diagnosis. In these cases, creativity—defined as doing something a little differently or thinking outside the square—can offer some remedy for catastrophe. Becoming totally involved in the creative moment, so as to lose all track of time and forget the trials and worries of BC, is referred to as flow. Flow is an “optimal experience” in which “people become so involved in what they are doing that the activity becomes spontaneous, almost automatic; they stop being aware of themselves as separate from the actions they are performing” (Csikszentmihalyi 53). This is one fruit of the creative process. This article refers to women as having breast cancer because the majority of people diagnosed with BC are women. However it is acknowledged that men constitute 0.8% of the total number of people diagnosed with BC (Breast Cancer in Australia). Responding to public concern, a range of charities has been formed to support people with breast cancer. One such charity is Breast Cancer Care WA (BCCWA). Together with the Australian Research Council (ARC) and Edith Cowan University (ECU), BCCWA supports an online community for people with breast cancer, Breast Cancer Click (Click). The membership of Click includes several male Clickers who are partners and supporters of Click members with BC. The Click online community consists of people with BC and their supporters, as well as health care practitioners and researchers. Those members with breast cancer are very interested in learning more about BC and supporting others in a similar situation whereas the health care practitioners and researchers are both supporting those with breast cancer and exploring the possibilities offered by online communities, to enhance their professional skills. Members of Click could be described as a community of practice, “groups of people informally bound together by shared expertise and passion for a joint enterprise” (Wenger and Snyder 139), in this case a passion for responding positively to a BC diagnosis. Wenger and Snyder go on to say: “People in communities of practice share their experiences and knowledge in free-flowing, creative ways that foster new approaches to problems” (140). The Click community helps foster creativity.Many of the verbatim quotes used in this article are taken from the www.breastcancerclick.com.au (Click) website. Instead of identifying a speaker with a personal attribution the term “Clicker” is used, and then qualified as a Clicker with breast cancer (BC) to differentiate the author from a Clicker who supports someone with breast cancer (Supporter). The Click website provides every member with an opportunity to express themselves and they often respond creatively to the challenges that confront them. The Chaos and Catastrophe of a Breast Cancer Diagnosis When a woman is first diagnosed with breast cancer, it is often as a result of her bi-annual mammogram. She expects a routine visit but is advised instead that she requires further investigation because abnormalities have been detected. This is not what she expected. Probably all previous mammograms have been normal. The personal catastrophe occurs when the woman receives a definitive diagnosis of breast cancer. Chaos is added to catastrophe as the patient and her family struggle to grasp the meaning of the diagnosis and the multiplicity of treatment options. For some, the diagnosis is quickly followed by another catastrophic event, the removal of one or both breasts. For others the catastrophe occurs by increments. This is evident in a member’s blog on the Click website,More surgery [...] dammit!!!!!!!!!! I just want this over NOW. The whole lot. I want my hair back, I want my working life back, I want the smile back on my man's face. I want ME back. I want to dance again. I want to have a conversation with friends that doesn't include my diagnosis or prognosis [...] short term, long term [...] any bloody term!!!! (Clicker BC) People with a breast cancer diagnosis do not always have an endpoint in sight, or an acceptable endpoint at all, and the chaos of treatment and recovery is focused on coping with the present and the next treatment on the horizon. This Clicker uses her blog to help her deal with the next stage of a seemingly interminable round of surgical and chemotherapeutic procedures which have thrown herself, her family, her friends and her work life into chaos. Other Clickers immediately responded to her angst with messages of support and understanding. Had this clicker not written a blog, she would not have received this support and consequently she may have coped less successfully with her treatment. Given the chaos and catastrophe inherent in a breast cancer diagnosis, what else can individuals do that makes a positive difference to their lives as they deal with the “treatment, wait, check” cycle that is the medical response to breast cancer? Creativity Arising from Chaos When people receive a life threatening diagnosis such as breast cancer, they sometimes choose to think outside the square, to do things a little differently, to change the way they relate to others, to learn a new art or craft or to take up a musical instrument. Being creative seems to provide distraction from the treatment, and may be something to look forward to when the treatment is over. Some choose to participate in a formal creative therapy program, others seek out a creative pursuit which they can do at home. For some women with a breast cancer diagnosis, joining the Click website is itself a creative act. Contributing to an online community with a common interest in BC which gives them unconditional support, such as Click, also provides them with new skills and allows other people to benefit from their advice and experience: Hi everyone. I know we all have different ways of dealing with our cancer. Mine has been to be more mindful of the wonders around me and savour every possible moment of joy. I have decided to start my own Blog to give myself a creative outlet and share my experiences. (Clicker BC) There may be a number of reasons for participating in an online community of people with breast cancer and their supporters. Whatever the motivation, it requires a person to think laterally and learn new skills in how to navigate and post to a website. A newbie member enters a relationship with people she hasn’t met. She can choose to create a new persona using an avatar, or simply devise a username which represents her online. Creativity, Click and Flow Susan Nesbit, an Associate Professor in the University of Manitoba’s occupational therapy department, was diagnosed with BC in 2000. She used “everyday creativity to maintain a good attitude and positive spirits” and refers to Csikszentmihalyi’s concept of “flow” to explain the gratifying experience which occurs when someone fully participates in an activity:that I am doing it for its own sake, and when I become so involved […] that I become spontaneous and almost automatic, I am experiencing flow. My energy flows smoothly, I feel relaxed, comfortable, energetic and totally absorbed, losing track of time. (Nesbit 63) Richards (489) describes creativity as having two conditions: one is originality and the other is meaningfulness. She argues that everyday creativity “in the multitudinous activities of day-to-day life […] has been conceptualised as a survival capability” (489). Click allows members to share this everyday creativity, inspiring a creative response in others. One Clicker (BC), who produces handmade cards at home, was inspired to hold a Skype card-making education session for rural and remote people (with and without BC).Today is a day of craft for me. I held my first remote workshop […] and it was a huge success. Just made a couple of Father's Day cards for a customer and decided to share some of my work with you all. I'd love you to take a peek at my album [...] doing what I love to do was and is my therapy to get me through each new crisis xxx. (Clicker BC) It seems this Clicker first achieved flow through the act of making cards for her own pleasure and then maintained that flow through the planning and execution of an online card making class, which was a great success. She found something that helped her to take control of her life and to live more fully and at the same time gave others the opportunity to do the same. The success of this session might inspire this Clicker to conduct more sessions for others, while those attending the session who may be battling a serious illness, might also achieve flow through absorption in the card-making process, then maintain flow through the positive responses they receive from recipients of these cards. Ripples in this online creative space reach out towards a widening pool of card makers, assisting them to cope with chaotic occurrences. Creative Therapy and Breast Cancer Some women may choose to participate in formal creative therapy programmes such as art therapy to help them deal with their cancer treatment. In general more women than men with cancer choose to use this creative response to help them cope (Geue et al. 168). This intervention when used with breast cancer patients has been shown to enhance psychological well-being by decreasing negative emotional states and enhancing positive ones (Puig et al. 224). For example, music therapy with a group of BC patients waiting for a chemotherapy cycle appeared to directly reduce patients’ anxiety and physiological arousal, while enhancing their sense of wellbeing and control (Bulfone et al. 241). Blogging and Breast Cancer The creative pursuit may already be part of woman’s “normal” or pre-diagnosis life, or may be identified and pursued as a result of the diagnosis and used as informal therapy to keep the chaos at bay, for example through joining a support website and blogging. Orgad’s research shows that when women write about their breast cancer story, “storytelling” online, it helps them cope with their disease. “The act of writing is seen as a crucial affirmation of living, a statement against fearfulness, invisibility and silence” (Lord qtd in. Orgad 67). The new ideas and direction for these women’s creativity may also be used to vent their feelings and to gain perspective on their breast cancer journey, or the story may be written to help others facing a similar journey. As evidenced by the collection of blogs at breastcancerblogs.org it seems a number of women find blogs offer a creative response to their breast cancer journey. The BC blogosphere is a vibrant record of resistance to the disease. Click members are encouraged to blog, and are given space on the site to do so, with full privacy if they choose. A study conducted by Chung and Kim (304) showed those cancer patients and their companions found blogging activity to be helpful in emotion management and for information sharing. The Clickers are also encouraged to complete a SWEE in their blog. SWEE stands for “structured written emotional expression” where a person writes about their breast cancer journey for 10-15 minutes each day for three to five days in a row. The Clicker has the opportunity to creatively express their positive and negative feelings about their breast cancer diagnosis. Research shows that writing a SWEE can be good for both physical and emotional health (Pennebaker 540; Lieberman, Morton and Goldstein 859; Butcher and Buckwalter 114; Stanton et al. 4165; Low, Stanton and Danoff-Burg 187). One Click member, the author of the Paw Paw Salad blog, received a top blog award from the breastcancerblogs website. She writes about her life with breast cancer and the stress of not knowing when or if she will ever be free of the disease. She is positive, however, about the Tamoxifen tablet she must take for another five years or more. She tries to only let the word “cancer” briefly enter her mind, once a day, when she takes her pill and to carry on as normal the rest of the time. On returning home from a camping trip, which she also described in her blog, she noted that her cancer medication bottle was looking battered and dirty.And for the first time, the sight of it made me smile. I've decided that this is just the way my Tamoxifen bottle should look. It’s not a bottle to be kept pristine in a medicine cabinet—I want it to be tossed into suitcases, kept cold in dust-covered eskies, dropped on the floor in the morning flurry. I'm hoping that my daily reminder of cancer will, as often as possible, be washed down with camp-stove coffee. And I’m thinking that the last pill of each year’s prescription demands a champagne and strawberry chaser (Paw Paw Salad). This post demonstrates the blogger’s ability to perceive and describe BC paraphernalia differently, and she uses this perspective to bolster her resilience in the face of the ongoing BC chaos in her life. Some Clickers express ambivalence towards taking Tamoxifen, a hormone based chemotherapeutic agent, because of its potentially deleterious side effects on their everyday sense of wellbeing. This blog entry may give them a new perspective on life, in spite of the possible side effects of the drug, and encourage them to celebrate the end of each year of taking the pill as one step towards being free of cancer. The fact that the writer can go camping while taking the Tamoxifen pill also demonstrates to others that life doesn’t have to stop. Mammoirs Some people with a BC diagnosis (non-Click members) have gone on to write what is affectionately called a “mammoir” a book which recounts their breast cancer journey or provides advice and information for those newly diagnosed with breast cancer. This is the term applied by Clickers even to established works of literature, such as Professor Brenda Walker’s award-winning “mammoir,” Reading by Moonlight: How Books Saved a Life. The book describes how Walker took refuge from the chaos of her breast cancer diagnosis in the books she’d always loved. Her experience of chaos prompted her to turn towards the creativity of others, which in turn triggered renewed creativity in the form of her memoir. Conclusion A diagnosis of breast cancer is for most women, a catastrophe. The newly diagnosed person is aware that this diagnosis may well be followed quite quickly by a mastectomy. Together with adjunct treatments, such as chemotherapy and/or radiotherapy, this causes chaos within the woman’s life, family and friendship networks. Each woman and her supporters deal with the catastrophe and ensuing chaos in their own individual creative way. Creative expressions include blogs, where women can tell their story; poetry, such as haikus and free verse; and simple venting of feelings about diagnosis and treatment. The SWEE technique seems to indicate that written engagement helps people cope with their diagnosis and illness. Attendance at art or music therapy sessions has been shown to be therapeutic and “mammoirs” have been written to help others to avoid the pitfalls of the health system or to deal with treatment and its side-effects. Both informal and formal or organised creative therapy appears to have positive psychological effects on the woman with breast cancer. Whether each individual with BC achieved flow, as described by Csikszentmihalyi, is not known, but it appears from the Click community that many do use everyday creative acts to help them deal with the ongoing chaos of their diagnosis and treatment. The Click was created to provide a blank canvas for those with breast cancer and their supporters to reach out to others in a similar situation. Through allowing people to respond creatively and to have those creative responses validated, this reaching out often also involves reaching in—and harnessing creativity. ReferencesAustralian Institute of Health and Welfare and Cancer Australia, 2012, Breast Cancer in Australia: An Overview, Cancer Series 71. CAN 67. Canberra: AIHW.Blog Nation. “breastcancerblogs.org.”2011-2012. 11 Mar. 2013 ‹http://www.breastcancerblogs.org/›. Breast Cancer Click. Breast Cancer Care WA. 2013. 6 Mar. 2013 ‹http://www.breastcancerclick.com.au›. Bulfone, Teresa, et al. "Effectiveness of Music Therapy for Anxiety Reduction in Women with Breast Cancer in Chemotherapy Treatment." Holistic Nursing Practice 23.4 (2009): 238-242. Butcher, Howard Karl, and K. Buckwalter. "Exasperations as Blessings: Meaning-Making and the Caregiving Experience." Journal of Aging and Identity 7.2 (2002): 113-132. Chung, Deborah S., and Sujin Kim. "Blogging Activity among Cancer Patients and Their Companions: Uses, Gratifications, and Predictors of Outcomes." Journal of the American Society for Information Science and Technology 59.2 (2007): 297-306. Csikszentmihalyi, Mihaly. Flow: The Psychology of Optimal Experience. New York: Harper and Row, 1990. Geue, Kristina, et al. "An Overview of Art Therapy Interventions for Cancer Patients and the Results of Research." Complementary Therapies in Medicine 18.3 (2010): 160-170. Lieberman, Morton A., and Benjamin A. Goldstein. "Self-Help On-Line: An Outcome Evaluation of Breast Cancer Bulletin Boards." Journal of Health Psychology 10.6 (2005): 855-862. Low, Carissa A., Annette L. Stanton, and Sharon Danoff-Burg. "Expressive Disclosure and Benefit Finding among Breast Cancer Patients: Mechanisms for Positive Health Effects." Health Psychology 25.2 (2006): 181-89. Nesbit, Susan G. "Using Creativity to Experience Flow on My Journey with Breast Cancer." Occupational Therapy in Mental Health 22.2 (2006): 61-79. Orgad, Shani. Storytelling Online: Talking Breast Cancer on the Internet. NY: Peter Lang, 2005. “Jagged Little Pill.” Paw Paw Salad. 16 Oct. 2012. 11 Mar. 2013. ‹http://www.paw-paw-salad.com/›. Pennebaker, J. "Putting Stress into Words: Health, Linguistic, and Therapeutic Implications." Behaviour Research and Therapy 31.6 (1993): 539-548. Puig, Ana, et al. "The Efficacy of Creative Arts Therapies to Enhance Emotional Expression, Spirituality, and Psychological Well-Being of Newly Diagnosed Stage I and Stage II Breast Cancer Patients: A Preliminary Study." The Arts in Psychotherapy 33.3 (2006): 218-228. Richards, Ruth. “When Illness Yields Creativity.” Eminent Creativity, Everyday Creativity and Health. Eds. Mark Runco and Ruth Richards. Greenwich: Ablex, 1997. 485-540. Stanton, Annette L, et al. "Randomized, Controlled Trial of Written Emotional Expression and Benefit Finding in Breast Cancer Patients." Journal of Clinical Oncology 20.20 (2002): 4160-4168. Wenger, Etienne, and William Snyder. "Communities of Practice: The Organizational Frontier.” Harvard Business Review 78.1 (2000): 139-146. Walker, Brenda. Reading by Moonlight: How Books Saved a Life. Australia: Penguin, 2010. Acknowledgements A special thanks to all the people, women and men, who have shared their lives with the research team via the Breast Cancer Click website. Breast Cancer Care WA, our ARC Linkage Project industry partner.

I. First Brexit, then Trump: Has the past year or so ushered in a “wave” (Weisberg), a “barrage” (Desmond-Harris) or a “deluge” (Sidahmed) of that notoriously noxious affect, hate? It certainly feels that way to those of us identified with progressive social and political causes—those of us troubled, not just by Trump’s recent electoral victory, but by the far-right forces to which that victory has given voice. And yet the questions still hanging over efforts to quantify emotional or affective states leaves the claim that there has been a clear spike in hate moot (Ngai 26; Massumi 136-7; Ahmed, Promise 3-8). So let’s try asking a different question. Has this same period seen a rise, across liberal media platforms, in the rhetorical work of “hate-attribution”? Here, at least, an answer seems in readier reach. For no one given to scrolling distractedly through liberal Anglophone media outlets, from The New York Times, to The Guardian, to Slate, will be unfamiliar with a species of journalism that, in reporting the appalling activities associated with what has become known as the “alt-right” (Main; Wallace-Wells; Gourarie), articulates those activities in the rubric of a calculable uptick in hate itself.Before the U.S. Presidential election, this fledgling journalistic genre was already testing its wings, its first shudderings felt everywhere from Univision anchor Jorge Ramos’s widely publicized documentary, Hate Rising (2016), which explores the rise of white supremacist movements across the South-West U.S, to an edition of Slate’s Trumpcast entitled “The Alt-Right and a Deluge of Hate,” which broached the torment-by-Twitter of left-wing journalist David French. In the wake of the election, and the appalling acts of harassment and intimidation it seemed to authorize, the genre gained further momentum—leading to the New Yorker’s “Hate Is on the Rise After Trump’s Election,” to The Guardian’s “Trump’s Election led to Barrage of Hate,” and to Vox’s “The Wave of Post-Election Hate Reportedly Sweeping the Nation, Explained.” And it still has traction today, judging not just by James King’s recent year-in-review column, “The Year in Hate: From Donald Trump to the Rise of the Alt-Right,” but by Salon’s “A Short History of Hate” which tracks the alt-right’s meteoric 2016 rise to prominence, and the New York Times’ recently launched hate-speech aggregator, “This Week in Hate.”As should already be clear from these brisk, thumbnail accounts of the texts in question, the phenomena alluded to by the titular term “hate” are not instances of hate per se, but rather instances of “hate-speech.” The word “hate,” in other words, is being deployed here not literally, to refer to an emotional state, but metonymically, as a shorthand for “hate-speech”—a by-now widely conventionalized and legally codified parlance originating with the U.N. Declaration to describe “violent or violence-inciting speech or acts that “aim or intend to inflict injury, or incite prejudice or hatred, against persons of groups” because of their ethnic, religious, sexual or social affiliation. And there is no doubt that, beyond the headlines, these articles do incredibly important work, drawing connections between, and drawing attention to, a host of harmful activities associated with the so-called “alt-right”—from a pair of mangled, pretzel-shaped swastikas graffiti-ed in a children’s playground, to acts of harassment, intimidation and violence against women, African-Americans, Latinos, Muslims, Jews, and LGBTQ people, to Trump’s own racist, xenophobic and misogynistic tweets. Yet the fact that an emotion-term like hate is being mobilized across these texts as a metonym for the “alt-right” is no oratorical curio. Rather, it perpetuates a pervasive way of thinking about the relationship between the alt-right (a political phenomenon) and hate (an emotional phenomenon) that should give pause to those of us committed to mining that vein of cultural symptomatology now consigned, across the social sciences and critical humanities, to affect theory. Specifically, these headlines inscribe, in miniature, a kind of micro-assessment, a micro-geography and micro-theory of hate. First, they suggest that, even prior to its incarnation in specific, and dangerous, forms of speech or action, hate is in and of itself anathema, a phenomenon so unquestioningly dangerous that a putative “rise” or “spike” in its net presence provides ample pretext for a news headline. Second, they propose that hate may be localized to a particular social or political group—a group subsisting, unsurprisingly, on that peculiarly contested frontier between the ideological alt-right and the American Midwest. And third, they imply that hate is so indubitably the single most significant source of the xenophobic, racist and sexist activities they go on to describe that it may be casually used as these activities’ lexical proxy. What is crystallizing here, I suggest, is what scholars of rhetoric dub a rhetorical “constellation” (Campbell and Jamieson 332)—a constellation from which hate emerges as, a) inherently problematic, b) localizable to the “alt-right,” and, c) the primary engine of the various activities and expressions we associate with them. This constellation of conventions for thinking about hate and its relationship to the activities of right-wing extremist movement has coalesced into a “genre” we might dub the genre of “hate-attribution.” Yet while it’s far from clear that the genre is an effective one in a political landscape that’s fast becoming a political battleground, it hasn’t appeared by chance. Treating “hate,” then, less as a descriptive “grid of analysis” (Sedgwick 152), than as a rhetorical projectile, this essay opens by interrogating the “hate-attribution” genre’s logic and querying its efficacy. Having done so, it approaches the concept of “alternatives” by asking: how might calling time on the genre help us think differently about both hate itself and about the forces catalyzing, and catalyzed by, Trump’s presidential campaign? II.The rhetorical power of the genre of hate-attribution, of course, isn’t too difficult to pin down. An emotion so thoroughly discredited that its assignment is now in and of itself a term of abuse (see, for example, the O.E.D’s freshly-expanded definition of the noun “hater”), hate is an emotion the Judeo-Christian tradition deems not just responsible for but practically akin to murder (John 3:1). In part as a result of this tradition, hate has proven thoroughly resistant to efforts to elevate it from the status of an expression of a subject’s pestiferous inner life to the status of a polemical response to an object in the world. Indeed, while a great deal of the critical energy amassing under the rubric of “affect theory” has recently been put into recuperating the strategic or diagnostic value of emotions long scorned as irrelevant to oppositional struggle—from irritation and envy, to depression, anger and shame (Ngai; Cvetkovich; Gould; Love)—hate has notably not been among them. In fact, those rare scholarly accounts of affect that do address “hate,” notably Ahmed’s excellent work on right-wing extremist groups in the United Kingdom, display an understandable reluctance to rehabilitate it for progressive thought (Cultural Politics). It should come as no surprise, then, that the genre of “hate-attribution” has a rare rhetorical power. In identifying “hate” as the source of a particular position, gesture or speech-act, we effectively drain said position, gesture or speech-act of political agency or representational power—reducing it from an at-least-potentially polemical action in or response to the world, to the histrionic expression of a reprehensible personhood. Yet because hate’s near-taboo status holds across the ideological and political spectrum, what is less clear is why the genre of hate-attribution has achieved such cachet in the liberal media in particular. The answer, I would argue, lies in the fact that the work of hate-attribution dovetails all too neatly with liberal political theory’s longstanding tendency to laminate its social and civic ideals to affective ideals like “love,” “sympathy,” “compassion,” and, when in a less demonstrative humor, “tolerance”. As Martha Nussbaum’s Political Emotions has recently shown, this tradition has an impressive philosophical pedigree, running from Aristotle’s philia (16), John Locke’s “toleration” and David Hume’s “sympathy” (69-75), to the twentieth century’s Universal Declaration of Human Rights, with its promotion of “tolerance and friendship among all nations, racial or religious groups.” And while the labour of what Lauren Berlant calls “liberal sentimentality” (“Poor Eliza”, 636) has never quite died away, it does seem to have found new strength with the emergence of the “intimate public sphere” (Berlant, Queen)—from its recent popular apotheosis in the Clinton campaign’s notorious “Love Trumps Hate” (a slogan in which “love,” unfortunately, came to look a lot like resigned technocratic quietism in the face of ongoing economic and environmental crisis [Zizek]), to its revival as a philosophical project among progressive scholars, many of them under the sway of the so-called “affective turn” (Nussbaum; Hardt; Sandoval; hooks). No surprise, then, that liberalism’s struggle to yoke itself to “love” should have as its eerie double a struggle to locate among its ideological and political enemies an increasingly reified “hate”. And while the examples of this project we’ve touched on so far have hailed from popular media, this set of protocols for thinking about hate and its relationship to the activities of right-wing extremist movements is not unique to media circles. It’s there in political discourse, as in ex-DNC chair Debbie Wasserman Schultz’s announcement, on MSNBC, that “Americans will unite against [Trump’s] hatred.” And it’s there, too, in academic media studies, from FLOW journal’s November 2016 call for papers inviting respondents to comment, among other things, on “the violence and hatred epitomized by Trump and his supporters,” to the SCMS conference’s invitation to members to participate in a pop-up panel entitled “Responding to Hate, Disenfranchisement and the Loss of the Commons.” Yet while the labor of hate-attribution to which many progressive forces have become attached carries an indisputable rhetorical force, it also has some profound rhetorical flaws. The very same stigma, after all, that makes “hate” such a powerful explanatory grenade to throw also makes it an incredibly tough one to land. As Ahmed’s analysis of the online rhetoric of white supremacist organizations should remind us (Cultural Politics), most groups structured around inciting and promoting violence against women and minorities identify, perversely, not as hate groups, but as movements propelled by the love of race and nation. And while left-wing pundits pronounce “hate” the signature emotion of a racist, misogynist Trump-voting right, supporters of Trump ascribe it, just as routinely, to the so-called “liberal elite,” a group whose mythical avatars—from the so-called “Social Justice Warrior” or “SJW,” to the supercilious Washington politico—are said to brand “ordinary [white, male] Americans” indiscriminately as racist, misogynistic, homophobic buffoons. Thus, for example, The Washington Post’s uncanny, far-right journalistic alter-ego, The Washington Times, dubs the SPLC a “liberal hate group”; the Wikipedia mirror-site, Conservapedia, recasts liberal objections to gun violence as “liberal hate speech” driven by an “irrational aversion to weapons”; while one blood-curdling sub-genre of reportage on Steve Bannon’s crypto-fascist soapbox, Breitbart News, is devoted to denouncing what it calls “ ‘anti-White Racism.’” It’s easy enough, of course, to defend the hate-attribution genre’s liberal incarnations while dismissing its right-wing variants as cynical, opportunistic shams, as Ahmed does (Cultural Politics)—thereby re-establishing the wellspring of hate where we are most comfortable locating it: among our political others. Yet to do so seems, in some sense, to perpetuate a familiar volley of hate-attribution. And to the extent that, as many media scholars have shown (Philips; Reed; Tett; Turow), our digital, networked political landscape is in danger of being reduced to a silo-ed discursive battleground, the ritual exchange of terminological grenades that everyone seems eager to propel across ideological lines, but that no one, understandably, seems willing to pick up, seems counter-productive to say the least.Even beyond the genre’s ultimate ineffectiveness, what should strike anyone used to reflecting on affect is how little justice it does to the ubiquity and intricacy of “hate” as an affective phenomenon. Hate is not and cannot be the exclusive property or preserve of one side of the political spectrum. One doesn’t have to stretch one’s critical faculties too far to see the extent to which the genre of hate-attribution participates in the emotional ballistics it condemns or seeks to redress. While trafficking in a relatively simple hate-paradigm (as a subjective emotional state that may be isolated to a particular person or group), the genre itself incarnates a more complex, socially dynamic model of hate in which the emotion operates through logics of projection perhaps best outlined by Freud. In the “hate-attribution” genre, that is, hate—like those equally abjected categories “sentimentality,” “worldliness” or “knowingness” broached by Sedgwick in her bravura analyses of “scapegoating attribution” (150-158)—finds its clearest expression in and through the labor of its own adscription. And it should come as no surprise that an emotion so widely devalued, where it is not openly prohibited, might also find expression in less overt form.Yet to say as much is by no means to discredit the genre. As legal scholar Jeremy Waldron has recently pointed out, there’s no particular reason why “the passions and emotions that lie behind a particular speech act” (34)—even up to and including hate—should devalue the speech acts they rouse. On the contrary, to pin the despicable and damaging activities of the so-called “alt right” on “hate” is, if anything, to do an injustice to a rich and complex emotion that can be as generative as it can be destructive. As Freud suggests in “Group Psychology and the Analysis of the Ego,” for example, hate may be the very seed of love, since the forms of “social feeling” (121) celebrated under the liberal rubric of “tolerance,” “love,” and “compassion,” are grounded in “the reversal of what was first a hostile feeling into a positively-toned tie in the nature of an identification” (121; italics mine). Indeed, Freud projects this same argument across a larger, historical canvas in Civilization and its Discontents, which contends that it is in our very struggle to combat our “aggressive instincts” that human communities have developed “methods intended to incite people into identifications and aim-inhibited relationships of love” (31). For Freud, that is, the practice of love is a function of ongoing efforts to see hate harnessed, commuted and transformed. III.What might it mean, then, to call time on this round of hate-attribution? What sort of “alternatives” might emerge when we abandon the assumption that political engagement entails a “struggle over who has the right to declare themselves as acting out of love” (Ahmed, Cultural Politics 131), and thus, by that same token, a struggle over the exact location and source of hate? One boon, I suggest, is the license it gives those of us on the progressive left to simply own our own hate. There’s little doubt that reframing the dangerous and destructive forms of speech fomented by Trump’s campaign, not as eruptions of hate, or even as “hate-speech,” but as speech we hate would be more consistent with what once seemed affect theory’s first commandment: to take our own affective temperature before launching headlong into critical analysis. After all, when Lauren Berlant (“Trump”) takes a stab at economist Paul Krugman’s cautions against “the Danger of Political Emotions” with the timely reminder that “all the messages are emotional,” the “messages” she’s pointing to aren’t just those of our political others, they’re ours; and the “emotions” she’s pointing to aren’t just the evacuated, insouciant versions of love championed by the Clinton campaign, they’re of the messier, or as Ngai might put it, “uglier” (2) variety—from shame, depression and anger, to, yes, I want to insist, hate.By way of jump-starting this program of hate-avowal, then, let me just say it: this essay was animated, in part, by a certain kind of hate. The social critic in me hates the breathtaking simplification of the complex social, economic and emotional forces animating Trump voters that seem to actuate some liberal commentary; the psychologist in me hates the self-mystification palpable in the left’s insistence on projecting and thus disowning its own (often very well justified) aggressions; and the human being in me, hating the kind of toxic speech to which Trump’s campaign has given rise, wishes to be able to openly declare that hatred. Among its other effects, hate is characterized by hypervigilance for lapses or failings in an object it deems problematic, a hypervigilance that—sometimes—animates analysis (Zeki and Romoya). In this sense, “hate” seems entitled to a comfortable place in the ranks of what Nick Salvato has recently dubbed criticism’s creative “obstructions”—phenomena that, while “routinely identified as detriments” to critical inquiry, may also “form the basis for … critical thinking” (1).Yet while one boon associated with this disclosure might be a welcome intellectual honesty, a more significant boon, I’d argue, is what getting this disclosure out of the way might leave room for. Opting out of the game of hurling “hate” back and forth across a super-charged political arena, that is, we might devote our column inches and Facebook posts to the less sensational but more productive task of systematically challenging the specious claims, and documenting the damaging effects, of a species of utterance (Butler; Matsuda; Waldron) we’ve grown used to simply descrying as pure, distilled “hate”. And we also might do something else. Relieved of the confident conviction that we can track “Trumpism” to a spontaneous outbreak of a single, localizable emotion, we might be able to offer a fuller account of the economic, social, political and affective forces that energize it. Certainly, hate plays a part here—although the process by which, as Isabelle Stengers puts it, affect “make[s] present, vivid and mattering … a worldly world” (371) demands that we scrutinize that hate as a syndrome, rather than simply moralize it as a sin, addressing its mainsprings in a moment marked by the nerve-fraying and life-fraying effects of what has become known across the social sciences and critical humanities as conditions of social and economic “precarity” (Muehlebach; Neil and Rossiter; Stewart).But perhaps hate’s not the only emotion tucked away under the hood. Here’s something affect theory knows today: affect moves not, as more traditional theorists of political emotion have it, “unambiguously and predictably from one’s cognitive processing,” but in ways that are messy, muddled and indirect (Gould 24). That form of speech is speech we hate. But it may not be “hate speech.” That crime is a crime we hate. But it may not be a “hate-crime.” One of the critical tactics we might crib from Berlant’s work in Cruel Optimism is that of decoding and decrypting, in even the most hateful acts, an instance of what Berlant, herself optimistically, calls “optimism.” For Berlant, after all, optimism is very often cruel, attaching itself, as it seems to have done in 2016, to scenes, objects and people that, while ultimately destined to “imped[e] the aim that brought [it to them] initially,” nevertheless came to seem, to a good portion of the electorate, the only available exponent of that classic good-life genre, “the change that’s gonna come” (“Trump” 1-2) at a moment when the Democratic party’s primary campaign promise was more of the free-market same. 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 If thinking about home necessitates thinking about “place, space, scale, identity and power,” as Alison Blunt and Robyn Dowling (2) suggest, then thinking about home themes in popular music makes no less a conceptual demand. Song lyrics and titles most often invoke dominant readings such as intimacy, privacy, nurture, refuge, connectedness and shared belonging, all issues found within Blunt and Dowling’s analysis. The spatial imaginary to which these authors refer takes vivid shape through repertoires of songs dealing with houses and other specific sites, vast and distant homelands, communities or, less tangibly, geographical or cultural settings where particular relationships can be found, supporting Blunt and Dowling’s major claim that home is complex, multi-scalar and multi-layered. Shelley Mallett’s claim that the term home “functions as a repository for complex, inter-related and at times contradictory socio-cultural ideas about people’s relationships with one another…and with places, spaces and things” (84) is borne out heavily by popular music where, for almost every sentiment that the term home evokes, it seems an opposite sentiment is evoked elsewhere: familiarity versus alienation, acceptance versus rejection, love versus loneliness. Making use of conceptual groundwork by Blunt and Dowling and by Mallett and others, the following discussion canvasses a range of meanings that home has had for a variety of songwriters, singers and audiences over the years. Intended as merely partial and exploratory rather than exhaustive, it provides some insights into contrasts, ironies and relationships between home and gender, diaspora and loss. While it cannot cover all the themes, it gives prominence to the major recurring themes and a variety of important contexts that give rise to these home themes. Most prominent among those songs dealing with home has been a nostalgia and yearning, while issues of how women may have viewed the home within which they have often been restricted to a narrowly defined private sphere are almost entirely absent. This serves as a reminder that, while some themes can be conducive to the medium of popular music, others may be significantly less so. Songs may speak directly of experience but not necessarily of all experiences and certainly not of all experiences equally. B. Lee Cooper claims “most popular culture ventures rely upon formula-oriented settings and phrasings to attract interest, to spur mental or emotional involvement” (93). Notions of home have generally proved both formulaic and emotionally-charged. Commonly understood patterns of meaning and other hegemonic references generally operate more successfully than alternative reference points. Those notions with the strongest cultural currency can be conveyed succinctly and denote widely agreed upon meanings. Lyrics can seldom afford to be deeply analytical but generally must be concise and immediately evocative. Despite that, this discussion will point to diverse meanings carried by songs about home. Blunt and Dowling point out that “a house is not necessarily nor automatically a home” (3). The differences are strongly apparent in music, with only a few songs relating to houses compared with homes. When Malvina Reynolds wrote in 1962 of “little boxes, on the hillside, little boxes made of ticky-tacky,” she was certainly referring to houses, not homes, thus making it easier to bypass the relationships which might have vested the inhabitants with more warmth and individuality than their houses, in this song about conformity and homogeneity. The more complex though elusive concept of home, however, is more likely to feature in love songs and to emanate from diasporal songs. Certainly these two genres are not mutually exclusive. Irish songs are particularly noteworthy for adding to the array of music written by, or representational of, those who have been forced away from home by war, poverty, strife or other circumstances. They manifest identities of displacement rather than of placement, as studied by Bronwen Walter, looking back at rather than from within their spatial imaginary. Phil Eva claims that during the 19th Century Irish émigrés sang songs of exile in Manchester’s streets. Since many in England’s industrial towns had been uprooted from their homes, the songs found rapport with street audiences and entered popular culture. For example, the song Killarney, of hazy origins but thought to date back to as early as 1850, tells of Killarney’s lakes and fells, Emerald isles and winding bays; Mountain paths and woodland dells… ...her [nature’s] home is surely there. As well as anthropomorphising nature and giving it a home, the song suggests a specifically geographic sense of home. Galway Bay, written by A. Fahy, does likewise, as do many other Irish songs of exile which link geography with family, kin and sometimes culture to evoke a sense of home. The final verse of Cliffs of Doneen gives a sense of both people and place making up home: Fare thee well to Doneen, fare thee well for a while And to all the kind people I’m leaving behind To the streams and the meadows where late I have been And the high rocky slopes round the cliffs of Doneen. Earlier Irish songs intertwine home with political issues. For example, Tho’ the Last Glimpse of Erin vows to Erin that “In exile thy bosum shall still be my home.” Such exile resulted from a preference of fleeing Ireland rather than bowing to English oppression, which then included a prohibition on Irish having moustaches or certain hairstyles. Thomas Moore is said to have set the words of the song to the air Coulin which itself referred to an Irish woman’s preference for her “Coulin” (a long-haired Irish youth) to the English (Nelson-Burns). Diasporal songs have continued, as has their political edge, as evidenced by global recognition of songs such as Bayan Ko (My Country), written by José Corazon de Jesus in 1929, out of love and concern for the Philippines and sung among Filipinos worldwide. Robin Cohen outlines a set of criteria for diaspora that includes a shared belief in the possibility of return to home, evident in songs such as the 1943 Welsh song A Welcome in the Hillside, in which a Welsh word translating roughly as a yearning to return home, hiraeth, is used: We’ll kiss away each hour of hiraeth When you come home again to Wales. However, the immensely popular I’ll Take You Home Again, Kathleen, not of Irish origin but written by Thomas Westendorf of Illinois in 1875, suggests that such emotions can have a resonance beyond the diaspora. Anti-colonial sentiments about home can also be expressed by long-time inhabitants, as Harry Belafonte demonstrated in Island in the Sun: This is my island in the sun Where my people have toiled since time begun. Though I may sail on many a sea, Her shores will always be home to me. War brought a deluge of sentimental songs lamenting separation from home and loved ones, just as likely to be parents and siblings as sweethearts. Radios allowed wider audiences and greater popularity for these songs. If separation had brought a longing previously, the added horrors of war presented a stronger contrast between that which the young soldiers were missing and that which they were experiencing. Both the First and Second World Wars gave rise to songs long since sung which originated in such separations, but these also had a strong sense of home as defined by the nationalism that has for over a century given the contours of expectations of soldiers. Focusing on home, these songs seldom speak of the details of war. Rather they are specific about what the singers have left behind and what they hope to return to. Songs of home did not have to be written specifically for the war effort nor for overseas troops. Irving Berlin’s 1942 White Christmas, written for a film, became extremely popular with US troops during WWII, instilling a sense of home that related to familiarities and festivities. Expressing a sense of home could be specific and relate to regions or towns, as did I’m Goin’ Back Again to Yarrawonga, or it could refer to any home, anywhere where there were sons away fighting. Indeed the American Civil War song When Johnny Comes Marching Home, written by Patrick Sarsfield Gilmour, was sung by both Northerners and Southerners, so adaptable was it, with home remarkably unspecified and undescribed. The 1914 British song Keep the Home Fires Burning by Ivor Novello and Lena Ford was among those that evoked a connection between home and the military effort and helped establish a responsibility on those at home to remain optimistic: Keep the Homes fires burning While your hearts are yearning, Though your lads are far away They dream of home, There’s a silver lining Through the dark clouds shining, Turn the dark clouds inside out, Till the boys come Home. No space exists in this song for critique of the reasons for war, nor of a role for women other than that of homemaker and moral guardian. It was women’s duty to ensure men enlisted and home was rendered a private site for emotional enlistment for a presumed public good, though ironically also a point of personal hope where the light of love burned for the enlistees’ safe return. Later songs about home and war challenged these traditional notions. Two serve as examples. One is Pink Floyd’s brief musical piece of the 1970s, Bring the Boys Back Home, whose words of protest against the American war on Viet Nam present home, again, as a site of safety but within a less conservative context. Home becomes implicated in a challenge to the prevailing foreign policy and the interests that influence it, undermining the normal public sphere/private sphere distinction. The other more complex song is Judy Small’s Mothers, Daughters, Wives, from 1982, set against a backdrop of home. Small eloquently describes the dynamics of the domestic space and how women understood their roles in relation to the First and Second World Wars and the Viet Nam War. Reinforcing that “The materialities and imaginaries of home are closely connected” (Blunt and Dowling 188), Small sings of how the gold frames held the photographs that mothers kissed each night And the doorframe held the shocked and silent strangers from the fight. Small provides a rare musical insight into the disjuncture between the men who left the domestic space and those who return to it, and we sense that women may have borne much of the brunt of those awful changes. The idea of domestic bliss is also challenged, though from the returned soldier’s point of view, in Redgum’s 1983 song I Was Only Nineteen, written by group member John Schuman. It touches on the tragedy of young men thrust into war situations and the horrific after-affects for them, which cannot be shrugged off on return to home. The nurturing of home has limits but the privacy associated with the domestic sphere has often concealed the violence and mental anguish that happens away from public view. But by this time most of the songs referring to home were dominated once more by sentimental love, often borne of travel as mobility rose. Journeys help “establish the thresholds and boundaries of home” and can give rise to “an idealized, ideological and ethnocentric view of home” (Mallett 78). Where previously songsters had sung of leaving home in exile or for escape from poverty, lyrics from the 1960s onwards often suggested that work had removed people from loved ones. It could be work on a day-by-day basis, as in A Hard Day’s Night from the 1964 film of the same name, where the Beatles illuminate differences between the public sphere of work and the private sphere to which they return: When I’m home, everything seems to be alright, When I’m home feeling you holding me tight, tight, yeah and reiterated by Paul McCartney in Every Night: And every night that day is through But tonight I just want to stay in And be with you. Lyrics such as these and McCartney’s call to be taken “...home to the Mull of Kintyre,” singled him out for his home-and-hearth messages (Dempsey). But work might involve longer absences and thus more deepfelt loneliness. Simon and Garfunkel’s exemplary Homeward Bound starkly portrays a site of “away-ness”: I’m sittin’ in the railway station, got a ticket for my destination… Mundaneness, monotony and predictability contrast with the home to which the singer’s thoughts are constantly escaping. The routine is familiar but the faces are those of strangers. Home here is, again, not simply a domicile but the warmth of those we know and love. Written at a railway station, Homeward Bound echoes sentiments almost identical to those of (Leaving on a) Jet Plane, written by John Denver at an airport in 1967. Denver also co-wrote (Take Me Home) Country Roads, where, in another example of anthropomorphism as a tool of establishing a strong link, he asks to be taken home to the place I belong West Virginia, mountain momma, Take me home, Country Roads. The theme has recurred in numerous songs since, spawning examples such as Darin and Alquist’s When I Get Home, Chris Daughtry’s Home, Michael Bublé’s Home and Will Smith’s Ain’t No Place Like Home, where, in an opening reminiscent of Homeward Bound, the singer is Sitting in a hotel room A thousand miles away from nowhere Sloped over a chair as I stare… Furniture from home, on the other hand, can be used to evoke contentment and bliss, as demonstrated by George Weiss and Bob Thiele’s song The Home Fire, in which both kin and the objects of home become charged with meaning: All of the folks that I love are there I got a date with my favourite chair Of course, in regard to earlier songs especially, while the traveller associates home with love, security and tenderness, back at home the waiting one may have had feelings more of frustration and oppression. One is desperate to get back home, but for all we know the other may be desperate to get out of home or to develop a life more meaningful than that which was then offered to women. If the lot of homemakers was invisible to national economies (Waring), it seemed equally invisible to mainstream songwriters. This reflects the tradition that “Despite home being generally considered a feminine, nurturing space created by women themselves, they often lack both authority and a space of their own within this realm” (Mallett 75). Few songs have offered the perspective of the one at home awaiting the return of the traveller. One exception is the Seekers’ 1965 A World of Our Own but, written by Tom Springfield, the words trilled by Judith Durham may have been more of a projection of the traveller’s hopes and expectations than a true reflection of the full experiences of housebound women of the day. Certainly, the song reinforces connections between home and intimacy and privacy: Close the door, light the lights. We’re stayin’ home tonight, Far away from the bustle and the bright city lights. Let them all fade away, just leave us alone And we’ll live in a world of our own. This also strongly supports Gaston Bachelard’s claim that one’s house in the sense of a home is one’s “first universe, a real cosmos” (qtd. in Blunt and Dowling 12). But privacy can also be a loneliness when home is not inhabited by loved ones, as in the lyrics of Don Gibson’s 1958 Oh, Lonesome Me, where Everybody’s going out and having fun I’m a fool for staying home and having none. Similar sentiments emerge in Debbie Boone’s You Light up My Life: So many nights I’d sit by my window Waiting for someone to sing me his song. Home in these situations can be just as alienating as the “away” depicted as so unfriendly by Homeward Bound’s strangers’ faces and the “million people” who still leave Michael Bublé feeling alone. Yet there are other songs that depict “away” as a prison made of freedom, insinuating that the lack of a home and consequently of the stable love and commitment presumably found there is a sad situation indeed. This is suggested by the lilting tune, if not by the lyrics themselves, in songs such as Wandrin’ Star from the musical Paint Your Wagon and Ron Miller’s I’ve Never Been to Me, which has both a male and female version with different words, reinforcing gendered experiences. The somewhat conservative lyrics in the female version made it a perfect send-up song in the 1994 film Priscilla: Queen of the Desert. In some songs the absentee is not a traveller but has been in jail. In Tie a Yellow Ribbon round the Ole Oak Tree, an ex-inmate states “I’m comin’ home. I’ve done my time.” Home here is contingent upon the availability and forgivingness of his old girl friend. Another song juxtaposing home with prison is Tom Jones’ The Green, Green Grass of Home in which the singer dreams he is returning to his home, to his parents, girlfriend and, once again, an old oak tree. However, he awakes to find he was dreaming and is about to be executed. His body will be taken home and placed under the oak tree, suggesting some resigned sense of satisfaction that he will, after all, be going home, albeit in different circumstances. Death and home are thus sometimes linked, with home a euphemism for the former, as suggested in many spirituals, with heaven or an afterlife being considered “going home”. The reverse is the case in the haunting Bring Him Home of the musical Les Misérables. With Marius going off to the barricades and the danger involved, Jean Valjean prays for the young man’s safe return and that he might live. Home is connected here with life, safety and ongoing love. In a number of songs about home and absence there is a sense of home being a place where morality is gently enforced, presumably by women who keep men on the straight and narrow, in line with one of the women’s roles of colonial Australia, researched by Anne Summers. These songs imply that when men wander from home, their morals also go astray. Wild Rover bemoans Oh, I’ve been a wild rover for many a year, and I’ve spent all my money on whiskey and beer… There is the resolve in the chorus, however, that home will have a reforming influence. Gene Pitney’s Twenty-Four Hours from Tulsa poses the dangers of distance from a wife’s influence, while displaying opposition to the sentimental yearning of so many other songs: Dearest darlin’, I have to write to say that I won’t be home anymore ‘cause something happened to me while I was drivin’ home And I’m not the same anymore Class as well as gender can be a debated issue in meanings attached to home, as evident in several songs that take a more jaundiced view of home, seeing it as a place from which to escape. The Animals’ powerful We Gotta Get Outta This Place clearly suggests a life of drudgery in a home town or region. Protectively, the lyrics insist “Girl, there’s a better life for me and you” but it has to be elsewhere. This runs against the grain of other British songs addressing poverty or a working class existence as something that comes with its own blessings, all to do with an area identified as home. These traits may be loyalty, familiarity or a refusal to judge and involve identities of placement rather than of displacement in, for instance, Gerry and the Pacemakers’ Ferry Cross the Mersey: People around every corner, they seem to smile and say “We don’t care what your name is, boy. We’ll never send you away.” This bears out Blunt and Dowling’s claim that “people’s senses of themselves are related to and produced through lived and metaphorical experiences of home” (252). It also resonates with some of the region-based identity and solidarity issues explored a short time later by Paul Willis in his study of working class youth in Britain, which help to inform how a sense of home can operate to constrict consciousness, ideas and aspirations. Identity features strongly in other songs about home. Several years after Neil Young recorded his 1970 song Southern Man about racism in the south of the USA, the group Lynyrd Skynyrd, responded with Sweet Home Alabama. While the meaning of its lyrics are still debated, there is no debate about the way in which the song has been embraced, as I recently discovered first-hand in Tennessee. A banjo-and-fiddle band performing the song during a gig virtually brought down the house as the predominantly southern audience clapped, whopped and stamped its feet. The real meanings of home were found not in the lyrics but in the audience’s response. Wally Johnson and Bob Brown’s 1975 Home Among the Gum Trees is a more straightforward ode to home, with lyrics that prescribe a set of non-commodified values. It is about simplicity and the right to embrace a lifestyle that includes companionship, leisure and an enjoyment of and appreciation of nature, all threatened seriously in the three decades since the song’s writing. The second verse in which large shopping complexes – and implicitly the consumerism they encourage – are eschewed (“I’d trade it all tomorrow for a little bush retreat where the kookaburras call”), is a challenge to notions of progress and reflects social movements of the day, The Green Bans Movement, for instance, took a broader and more socially conscientious attitude towards home and community, putting forward alternative sets of values and insisting people should have a say in the social and aesthetic construction of their neighbourhoods as well as the impacts of their labour (Mundey). Ironically, the song has gone on to become the theme song for a TV show about home gardens. With a strong yet more vague notion of home, Peter Allen’s I Still Call Australia Home, was more prone to commodification and has been adopted as a promotional song for Qantas. Nominating only the desire to travel and the love of freedom as Australian values, both politically and socially innocuous within the song’s context, this catchy and uplifting song, when not being used as an advertisement, paradoxically works for a “diaspora” of Australians who are not in exile but have mostly travelled for reasons of pleasure or professional or financial gain. Another paradox arises from the song Home on the Range, dating back to the 19th century at a time when the frontier was still a strong concept in the USA and people were simultaneously leaving homes and reminiscing about home (Mechem). Although it was written in Kansas, the lyrics – again vague and adaptable – were changed by other travellers so that versions such as Colorado Home and My Arizona Home soon abounded. In 1947 Kansas made Home on the Range its state song, despite there being very few buffalo left there, thus highlighting a disjuncture between the modern Kansas and “a home where the buffalo roam” as described in the song. These themes, paradoxes and oppositional understandings of home only scratch the surface of the wide range of claims that are made on home throughout popular music. It has been shown that home is a flexible concept, referring to homelands, regions, communities and private houses. While predominantly used to evoke positive feelings, mostly with traditional views of the relationships that lie within homes, songs also raise challenges to notions of domesticity, the rights of those inhabiting the private sphere and the demarcation between the private and public spheres. Songs about home reflect contexts and challenges of their respective eras and remind us that vigorous discussion takes place about and within homes. The challenges are changing. Where many women once felt restrictively tied to the home – and no doubt many continue to do so – many women and men are now struggling to rediscover spatial boundaries, with production and consumption increasingly impinging upon relationships that have so frequently given the term home its meaning. With evidence that we are working longer hours and that home life, in whatever form, is frequently suffering (Beder, Hochschild), the discussion should continue. In the words of Sam Cooke, Bring it on home to me! References Bacheland, Gaston. The Poetics of Space. Boston, MA: Beacon Press, 1994. Beder, Sharon. Selling the Work Ethic: From Puritan Pulpit to Corporate PR. London: Zed Books, 2000. Blunt, Alison, and Robyn Dowling. Home. London: Routledge, 2006. Cohen, Robin. Global Diasporas: An Introduction. London: UCL Press, 1997. Cooper, B. Lee. “Good Timin’: Searching for Meaning in Clock Songs.” Popular Music and Society 30.1 (Feb. 2007): 93-106. Dempsey, J.M. “McCartney at 60: A Body of Work Celebrating Home and Hearth.” Popular Music and Society 27.1 (Feb. 2004): 27-40. Eva, Phil. “Home Sweet Home? The Culture of ‘Exile’ in Mid-Victorian Popular Song.” Popular Music 16.2 (May 1997): 131-150. Hochschild, Arlie. The Time Bind: When Work Becomes Home and Home Becomes Work. New York: Metropolitan/Holt, 1997. Mallett, Sonia. “Understanding Home: A Critical Review of the Literature.” The Sociological Review 52.1 (2004): 62-89. Mechem, Kirke, “The Story of ‘Home on the Range’.” Reprint from the Kansas Historical Quarterly (Nov. 1949). Topeka, Kansas: Kansas State Historical Society. 28 May 2007 http://www.emporia.edu/cgps/tales/nov2003.html>. Mundey, Jack. Green Bans and Beyond. Sydney: Angus & Robertson, 1981. Nelson-Burns, Lesley. Folk Music of England, Ireland, Scotland, Wales and America. 29 May 2007 http://www.contemplator.com/ireland/thoerin.html>. Summers, Anne. Damned Whores and God’s Police: The Colonization of Women in Australia. Harmondsworth: Penguin, 1975. Walter, Bronwen. Outsiders Inside: Whiteness, Place and Irish Women. London: Routledge, 2001. Waring, Marilyn. Counting for Nothing: What Men Value and What Women Are Worth. Wellington, NZ: Allen & Unwin, 1988. Willis, Paul. Learning to Labor: How Working Class Kids Get Working Class Jobs. New York: Columbia UP, 1977. 
 
 
 
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This article investigates the prosthesis of identity through the process of branding. It examines cross-cultural manifestations of this phenomena from sixth millennium BCE Syria to twelfth century Japan and Britain. From the Neolithic Era, humanity has sort to extend their identities using pictorial signs that were characteristically simple. Designed to be distinctive and instantly recognisable, the totemic symbols served to signal the origin of the bearer. Subsequently, the development of branding coincided with periods of increased in mobility both in respect to geography and social strata. This includes fifth millennium Mesopotamia, nineteenth century Britain, and America during the 1920s.There are fewer articles of greater influence on contemporary culture than A Theory of Human Motivation written by Abraham Maslow in 1943. Nearly seventy-five years later, his theories about the societal need for “belongingness” and “esteem” remain a mainstay of advertising campaigns (Maslow). Although the principles are used to sell a broad range of products from shampoo to breakfast cereal they are epitomised by apparel. This is with refence to garments and accessories bearing corporation logos. Whereas other purchased items, imbued with abstract products, are intended for personal consumption the public display of these symbols may be interpreted as a form of signalling. The intention of the wearers is to literally seek the fulfilment of the aforementioned social needs. This article investigates the use of brands as prosthesis.Coats and Crests: Identity Garnered on Garments in the Middle Ages and the Muromachi PeriodA logo, at its most basic, is a pictorial sign. In his essay, The Visual Language, Ernest Gombrich described the principle as reducing images to “distinctive features” (Gombrich 46). They represent a “simplification of code,” the meaning of which we are conditioned to recognise (Gombrich 46). Logos may also be interpreted as a manifestation of totemism. According to anthropologist Claude Levi-Strauss, the principle exists in all civilisations and reflects an effort to evoke the power of nature (71-127). Totemism is also a method of population distribution (Levi-Strauss 166).This principle, in a form garnered on garments, is manifested in Mon Kiri. The practice of cutting out family crests evolved into a form of corporate branding in Japan during the Meiji Period (1868-1912) (Christensen 14). During the Muromachi period (1336-1573) the crests provided an integral means of identification on the battlefield (Christensen 13). The adorning of crests on armour was also exercised in Europe during the twelfth century, when the faces of knights were similarly obscured by helmets (Family Crests of Japan 8). Both Mon Kiri and “Coat[s] of Arms” utilised totemic symbols (Family Crests of Japan 8; Elven 14; Christensen 13). The mon for the imperial family (figs. 1 & 2) during the Muromachi Period featured chrysanthemum and paulownia flowers (Goin’ Japaneque). “Coat[s] of Arms” in Britain featured a menagerie of animals including lions (fig. 3), horses and eagles (Elven).The prothesis of identity through garnering symbols on the battlefield provided “safety” through demonstrating “belongingness”. This constituted a conflation of two separate “needs” in the “hierarchy of prepotency” propositioned by Maslow. Fig. 1. The mon symbolising the Imperial Family during the Muromachi Period featured chrysanthemum and paulownia. "Kamon (Japanese Family Crests): Ancient Key to Samurai Culture." Goin' Japaneque! 15 Nov. 2015. 27 July 2019 <http://goinjapanesque.com/05983/>.Fig. 2. An example of the crest being utilised on a garment can be found in this portrait of samurai Oda Nobunaga. "Japan's 12 Most Famous Samurai." All About Japan. 27 Aug. 2018. 27 July 2019 <https://allabout-japan.com/en/article/5818/>.Fig. 3. A detail from the “Index of Subjects of Crests.” Elven, John Peter. The Book of Family Crests: Comprising Nearly Every Family Bearing, Properly Blazoned and Explained, Accompanied by Upwards of Four Thousand Engravings. Henry Washbourne, 1847.The Pursuit of Prestige: Prosthetic Pedigree from the Late Georgian to the Victorian Eras In 1817, the seal engraver to Prince Regent, Alexander Deuchar, described the function of family crests in British Crests: Containing The Crest and Mottos of The Families of Great Britain and Ireland; Together with Those of The Principal Cities and Heraldic Terms as follows: The first approach to civilization is the distinction of ranks. So necessary is this to the welfare and existence of society, that, without it, anarchy and confusion must prevail… In an early stage, heraldic emblems were characteristic of the bearer… Certain ordinances were made, regulating the mode of bearing arms, and who were entitled to bear them. (i-v)The partitioning of social classes in Britain had deteriorated by the time this compendium was published, with displays of “conspicuous consumption” displacing “heraldic emblems” as a primary method of status signalling (Deuchar 2; Han et al. 18). A consumerism born of newfound affluence, and the desire to signify this wealth through luxury goods, was as integral to the Industrial Revolution as technological development. In Rebels against the Future, published in 1996, Kirkpatrick Sale described the phenomenon:A substantial part of the new population, though still a distinct minority, was made modestly affluent, in some places quite wealthy, by privatization of of the countryside and the industrialization of the cities, and by the sorts of commercial and other services that this called forth. The new money stimulated the consumer demand… that allowed a market economy of a scope not known before. (40)This also reflected improvements in the provision of “health, food [and] education” (Maslow; Snow 25-28). With their “physiological needs” accommodated, this ”substantial part” of the population were able to prioritised their “esteem needs” including the pursuit for prestige (Sale 40; Maslow).In Britain during the Middle Ages laws “specified in minute detail” what each class was permitted to wear (Han et al. 15). A groom, for example, was not able to wear clothing that exceeded two marks in value (Han et al. 15). In a distinct departure during the Industrial Era, it was common for the “middling and lower classes” to “ape” the “fashionable vices of their superiors” (Sale 41). Although mon-like labels that were “simplified so as to be conspicuous and instantly recognisable” emerged in Europe during the nineteenth century their application on garments remained discrete up until the early twentieth century (Christensen 13-14; Moore and Reid 24). During the 1920s, the French companies Hermes and Coco Chanel were amongst the clothing manufacturers to pioneer this principle (Chaney; Icon).During the 1860s, Lincolnshire-born Charles Frederick Worth affixed gold stamped labels to the insides of his garments (Polan et al. 9; Press). Operating from Paris, the innovation was consistent with the introduction of trademark laws in France in 1857 (Lopes et al.). He would become known as the “Father of Haute Couture”, creating dresses for royalty and celebrities including Empress Eugene from Constantinople, French actress Sarah Bernhardt and Australian Opera Singer Nellie Melba (Lopes et al.; Krick). The clothing labels proved and ineffective deterrent to counterfeit, and by the 1890s the House of Worth implemented other measures to authenticate their products (Press). The legitimisation of the origin of a product is, arguably, the primary function of branding. This principle is also applicable to subjects. The prothesis of brands, as totemic symbols, assisted consumers to relocate themselves within a new system of population distribution (Levi-Strauss 166). It was one born of commerce as opposed to heraldry.Selling of Self: Conferring Identity from the Neolithic to Modern ErasIn his 1817 compendium on family crests, Deuchar elaborated on heraldry by writing:Ignoble birth was considered as a stain almost indelible… Illustrious parentage, on the other hand, constituted the very basis of honour: it communicated peculiar rights and privileges, to which the meaner born man might not aspire. (v-vi)The Twinings Logo (fig. 4) has remained unchanged since the design was commissioned by the grandson of the company founder Richard Twining in 1787 (Twining). In addition to reflecting the heritage of the family-owned company, the brand indicated the origin of the tea. This became pertinent during the nineteenth century. Plantations began to operate from Assam to Ceylon (Jones 267-269). Amidst the rampant diversification of tea sources in the Victorian era, concerns about the “unhygienic practices” of Chinese producers were proliferated (Wengrow 11). Subsequently, the brand also offered consumers assurance in quality. Fig. 4. The Twinings Logo reproduced from "History of Twinings." Twinings. 24 July 2019 <https://www.twinings.co.uk/about-twinings/history-of-twinings>.The term ‘brand’, adapted from the Norse “brandr”, was introduced into the English language during the sixteenth century (Starcevic 179). At its most literal, it translates as to “burn down” (Starcevic 179). Using hot elements to singe markings onto animals been recorded as early as 2700 BCE in Egypt (Starcevic 182). However, archaeologists concur that the modern principle of branding predates this practice. The implementation of carved seals or stamps to make indelible impressions of handcrafted objects dates back to Prehistoric Mesopotamia (Starcevic 183; Wengrow 13). Similar traditions developed during the Bronze Age in both China and the Indus Valley (Starcevic 185). In all three civilisations branding facilitated both commerce and aspects of Totemism. In the sixth millennium BCE in “Prehistoric” Mesopotamia, referred to as the Halaf period, stone seals were carved to emulate organic form such as animal teeth (Wengrow 13-14). They were used to safeguard objects by “confer[ring] part of the bearer’s personality” (Wengrow 14). They were concurrently applied to secure the contents of vessels containing “exotic goods” used in transactions (Wengrow 15). Worn as amulets (figs. 5 & 6) the seals, and the symbols they produced, were a physical extension of their owners (Wengrow 14).Fig. 5. Recreation of stamp seal amulets from Neolithic Mesopotamia during the sixth millennium BCE. Wengrow, David. "Prehistories of Commodity Branding." Current Anthropology 49.1 (2008): 14.Fig. 6. “Lot 25Y: Rare Syrian Steatite Amulet – Fertility God 5000 BCE.” The Salesroom. 27 July 2019 <https://www.the-saleroom.com/en-gb/auction-catalogues/artemis-gallery-ancient-art/catalogue-id-srartem10006/lot-a850d229-a303-4bae-b68c-a6130005c48a>. Fig. 7. Recreation of stamp seal designs from Mesopotamia from the late fifth to fourth millennium BCE. Wengrow, David. "Prehistories of Commodity Branding." Current Anthropology 49. 1 (2008): 16.In the following millennia, the seals would increase exponentially in application and aesthetic complexity (fig. 7) to support the development of household cum cottage industries (Wengrow 15). In addition to handcrafts, sealed vessels would transport consumables such as wine, aromatic oils and animal fats (Wengrow 18). The illustrations on the seals included depictions of rituals undertaken by human figures and/or allegories using animals. It can be ascertained that the transition in the Victorian Era from heraldry to commerce, from family to corporation, had precedence. By extension, consumers were able to participate in this process of value attribution using brands as signifiers. The principle remained prevalent during the modern and post-modern eras and can be respectively interpreted using structuralist and post-structuralist theory.Totemism to Simulacrum: The Evolution of Advertising from the Modern to Post-Modern Eras In 2011, Lisa Chaney wrote of the inception of the Coco Chanel logo (fig. 8) in her biography Chanel: An Intimate Life: A crucial element in the signature design of the Chanel No.5 bottle is the small black ‘C’ within a black circle set as the seal at the neck. On the top of the lid are two more ‘C’s, intertwined back to back… from at least 1924, the No5 bottles sported the unmistakable logo… these two ‘C’s referred to Gabrielle, – in other words Coco Chanel herself, and would become the logo for the House of Chanel. Chaney continued by describing Chanel’s fascination of totemic symbols as expressed through her use of tarot cards. She also “surrounded herself with objects ripe with meaning” such as representations of wheat and lions in reference prosperity and to her zodiac symbol ‘Leo’ respectively. Fig. 8. No5 Chanel Perfume, released in 1924, featured a seal-like logo attached to the bottle neck. “No5.” Chanel. 25 July 2019 <https://www.chanel.com/us/fragrance/p/120450/n5-parfum-grand-extrait/>.Fig. 9. This illustration of the bottle by Georges Goursat was published in a women’s magazine circa 1920s. “1921 Chanel No5.” Inside Chanel. 26 July 2019 <http://inside.chanel.com/en/timeline/1921_no5>; “La 4éme Fête de l’Histoire Samedi 16 et dimache 17 juin.” Ville de Perigueux. Musée d’art et d’archéologie du Périgord. 28 Mar. 2018. 26 July 2019 <https://www.perigueux-maap.fr/category/archives/page/5/>. This product was considered the “financial basis” of the Chanel “empire” which emerged during the second and third decades of the twentieth century (Tikkanen). Chanel is credited for revolutionising Haute Couture by introducing chic modern designs that emphasised “simplicity and comfort.” This was as opposed to the corseted highly embellished fashion that characterised the Victorian Era (Tikkanen). The lavish designs released by the House of Worth were, in and of themselves, “conspicuous” displays of “consumption” (Veblen 17). In contrast, the prestige and status associated with the “poor girl” look introduced by Chanel was invested in the story of the designer (Tikkanen). A primary example is her marinière or sailor’s blouse with a Breton stripe that epitomised her ascension from café singer to couturier (Tikkanen; Burstein 8). This signifier might have gone unobserved by less discerning consumers of fashion if it were not for branding. Not unlike the Prehistoric Mesopotamians, this iteration of branding is a process which “confer[s]” the “personality” of the designer into the garment (Wengrow 13 -14). The wearer of the garment is, in turn, is imbued by extension. Advertisers in the post-structuralist era embraced Levi-Strauss’s structuralist anthropological theories (Williamson 50). This is with particular reference to “bricolage” or the “preconditioning” of totemic symbols (Williamson 173; Pool 50). Subsequently, advertising creatives cum “bricoleur” employed his principles to imbue the brands with symbolic power. This symbolic capital was, arguably, transferable to the product and, ultimately, to its consumer (Williamson 173).Post-structuralist and semiotician Jean Baudrillard “exhaustively” critiqued brands and the advertising, or simulacrum, that embellished them between the late 1960s and early 1980s (Wengrow 10-11). In Simulacra and Simulation he wrote,it is the reflection of a profound reality; it masks and denatures a profound reality; it masks the absence of a profound reality; it has no relation to any reality whatsoever: it is its own pure simulacrum. (6)The symbolic power of the Chanel brand resonates in the ‘profound reality’ of her story. It is efficiently ‘denatured’ through becoming simplified, conspicuous and instantly recognisable. It is, as a logo, physically juxtaposed as simulacra onto apparel. This simulacrum, in turn, effects the ‘profound reality’ of the consumer. In 1899, economist Thorstein Veblen wrote in The Theory of the Leisure Class:Conspicuous consumption of valuable goods it the means of reputability to the gentleman of leisure… costly entertainments, such as potlatch or the ball, are peculiarly adapted to serve this end… he consumes vicariously for his host at the same time that he is witness to the consumption… he is also made to witness his host’s facility in etiquette. (47)Therefore, according to Veblen, it was the witnessing of “wasteful” consumption that “confers status” as opposed the primary conspicuous act (Han et al. 18). Despite television being in its experimental infancy advertising was at “the height of its powers” during the 1920s (Clark et al. 18; Hill 30). Post-World War I consumers, in America, experienced an unaccustomed level of prosperity and were unsuspecting of the motives of the newly formed advertising agencies (Clark et al. 18). Subsequently, the ‘witnessing’ of consumption could be constructed across a plethora of media from the newly emerged commercial radio to billboards (Hill viii–25). The resulting ‘status’ was ‘conferred’ onto brand logos. Women’s magazines, with a legacy dating back to 1828, were a primary locus (Hill 10).Belonging in a Post-Structuralist WorldIt is significant to note that, in a post-structuralist world, consumers do not exclusively seek upward mobility in their selection of brands. The establishment of counter-culture icon Levi-Strauss and Co. was concurrent to the emergence of both The House of Worth and Coco Chanel. The Bavarian-born Levi Strauss commenced selling apparel in San Francisco in 1853 (Levi’s). Two decades later, in partnership with Nevada born tailor Jacob Davis, he patented the “riveted-for-strength” workwear using blue denim (Levi’s). Although the ontology of ‘jeans’ is contested, references to “Jene Fustyan” date back the sixteenth century (Snyder 139). It involved the combining cotton, wool and linen to create “vestments” for Geonese sailors (Snyder 138). The Two Horse Logo (fig. 10), depicting them unable to pull apart a pair of jeans to symbolise strength, has been in continuous use by Levi Strauss & Co. company since its design in 1886 (Levi’s). Fig. 10. The Two Horse Logo by Levi Strauss & Co. has been in continuous use since 1886. Staff Unzipped. "Two Horses. One Message." Heritage. Levi Strauss & Co. 1 July 2011. 25 July 2019 <https://www.levistrauss.com/2011/07/01/two-horses-many-versions-one-message/>.The “rugged wear” would become the favoured apparel amongst miners at American Gold Rush (Muthu 6). Subsequently, between the 1930s – 1960s Hollywood films cultivated jeans as a symbol of “defiance” from Stage Coach staring John Wayne in 1939 to Rebel without A Cause staring James Dean in 1955 (Muthu 6; Edgar). Consequently, during the 1960s college students protesting in America (fig. 11) against the draft chose the attire to symbolise their solidarity with the working class (Hedarty). Notwithstanding a 1990s fashion revision of denim into a diversity of garments ranging from jackets to skirts, jeans have remained a wardrobe mainstay for the past half century (Hedarty; Muthu 10). Fig. 11. Although the brand label is not visible, jeans as initially introduced to the American Goldfields in the nineteenth century by Levi Strauss & Co. were cultivated as a symbol of defiance from the 1930s – 1960s. It documents an anti-war protest that occurred at the Pentagon in 1967. Cox, Savannah. "The Anti-Vietnam War Movement." ATI. 14 Dec. 2016. 16 July 2019 <https://allthatsinteresting.com/vietnam-war-protests#7>.In 2003, the journal Science published an article “Does Rejection Hurt? An Fmri Study of Social Exclusion” (Eisenberger et al.). The cross-institutional study demonstrated that the neurological reaction to rejection is indistinguishable to physical pain. Whereas during the 1940s Maslow classified the desire for “belonging” as secondary to “physiological needs,” early twenty-first century psychologists would suggest “[social] acceptance is a mechanism for survival” (Weir 50). In Simulacra and Simulation, Jean Baudrillard wrote: Today abstraction is no longer that of the map, the double, the mirror or the concept. Simulation is no longer that of a territory, a referential being or a substance. It is the generation by models of a real without origin or reality: a hyperreal… (1)In the intervening thirty-eight years since this document was published the artifice of our interactions has increased exponentially. In order to locate ‘belongness’ in this hyperreality, the identities of the seekers require a level of encoding. Brands, as signifiers, provide a vehicle.Whereas in Prehistoric Mesopotamia carved seals, worn as amulets, were used to extend the identity of a person, in post-digital China WeChat QR codes (fig. 12), stored in mobile phones, are used to facilitate transactions from exchanging contact details to commerce. Like other totems, they provide access to information such as locations, preferences, beliefs, marital status and financial circumstances. These individualised brands are the most recent incarnation of a technology that has developed over the past eight thousand years. The intermediary iteration, emblems affixed to garments, has remained prevalent since the twelfth century. Their continued salience is due to their visibility and, subsequent, accessibility as signifiers. Fig. 12. It may be posited that Wechat QR codes are a form individualised branding. Like other totems, they store information pertaining to the owner’s location, beliefs, preferences, marital status and financial circumstances. “Join Wechat groups using QR code on 2019.” Techwebsites. 26 July 2019 <https://techwebsites.net/join-wechat-group-qr-code/>.Fig. 13. Brands function effectively as signifiers is due to the international distribution of multinational corporations. This is the shopfront of Chanel in Dubai, which offers customers apparel bearing consistent insignia as the Parisian outlet at on Rue Cambon. Customers of Chanel can signify to each other with the confidence that their products will be recognised. “Chanel.” The Dubai Mall. 26 July 2019 <https://thedubaimall.com/en/shop/chanel>.Navigating a post-structuralist world of increasing mobility necessitates a rudimental understanding of these symbols. Whereas in the nineteenth century status was conveyed through consumption and witnessing consumption, from the twentieth century onwards the garnering of brands made this transaction immediate (Veblen 47; Han et al. 18). The bricolage of the brands is constructed by bricoleurs working in any number of contemporary creative fields such as advertising, filmmaking or song writing. They provide a system by which individuals can convey and recognise identities at prima facie. They enable the prosthesis of identity.ReferencesBaudrillard, Jean. Simulacra and Simulation. Trans. Sheila Faria Glaser. United States: University of Michigan Press, 1994.Burstein, Jessica. Cold Modernism: Literature, Fashion, Art. United States: Pennsylvania State University Press, 2012.Chaney, Lisa. Chanel: An Intimate Life. United Kingdom: Penguin Books Limited, 2011.Christensen, J.A. Cut-Art: An Introduction to Chung-Hua and Kiri-E. New York: Watson-Guptill Publications, 1989. Clark, Eddie M., Timothy C. Brock, David E. Stewart, David W. Stewart. Attention, Attitude, and Affect in Response to Advertising. United Kingdom: Taylor & Francis Group, 1994.Deuchar, Alexander. British Crests: Containing the Crests and Mottos of the Families of Great Britain and Ireland Together with Those of the Principal Cities – Primary So. London: Kirkwood & Sons, 1817.Ebert, Robert. “Great Movie: Stage Coach.” Robert Ebert.com. 1 Aug. 2011. 10 Mar. 2019 <https://www.rogerebert.com/reviews/great-movie-stagecoach-1939>.Elven, John Peter. The Book of Family Crests: Comprising Nearly Every Family Bearing, Properly Blazoned and Explained, Accompanied by Upwards of Four Thousand Engravings. London: Henry Washbourne, 1847.Eisenberger, Naomi I., Matthew D. Lieberman, and Kipling D. Williams. "Does Rejection Hurt? An Fmri Study of Social Exclusion." Science 302.5643 (2003): 290-92.Family Crests of Japan. California: Stone Bridge Press, 2007.Gombrich, Ernst. "The Visual Image: Its Place in Communication." Scientific American 272 (1972): 82-96.Hedarty, Stephanie. "How Jeans Conquered the World." BBC World Service. 28 Feb. 2012. 26 July 2019 <https://www.bbc.com/news/magazine-17101768>. Han, Young Jee, Joseph C. Nunes, and Xavier Drèze. "Signaling Status with Luxury Goods: The Role of Brand Prominence." Journal of Marketing 74.4 (2010): 15-30.Hill, Daniel Delis. Advertising to the American Woman, 1900-1999. United States of Ame: Ohio State University Press, 2002."History of Twinings." Twinings. 24 July 2019 <https://www.twinings.co.uk/about-twinings/history-of-twinings>. icon-icon: Telling You More about Icons. 18 Dec. 2016. 26 July 2019 <http://www.icon-icon.com/en/hermes-logo-the-horse-drawn-carriage/>. Jones, Geoffrey. Merchants to Multinationals: British Trading Companies in the 19th and 20th Centuries. Oxford: Oxford UP, 2002.Kamon (Japanese Family Crests): Ancient Key to Samurai Culture." Goin' Japaneque! 15 Nov. 2015. 27 July 2019 <http://goinjapanesque.com/05983/>. Krick, Jessa. "Charles Frederick Worth (1825-1895) and the House of Worth." Heilburnn Timeline of Art History. The Met. Oct. 2004. 23 July 2019 <https://www.metmuseum.org/toah/hd/wrth/hd_wrth.htm>. Levi’s. "About Levis Strauss & Co." 25 July 2019 <https://www.levis.com.au/about-us.html>. Lévi-Strauss, Claude. Totemism. London: Penguin, 1969.Lopes, Teresa de Silva, and Paul Duguid. Trademarks, Brands, and Competitiveness. Abingdon: Routledge, 2010.Maslow, Abraham. "A Theory of Human Motivation." British Journal of Psychiatry 208.4 (1942): 313-13.Moore, Karl, and Susan Reid. "The Birth of Brand: 4000 Years of Branding History." Business History 4.4 (2008).Muthu, Subramanian Senthikannan. Sustainability in Denim. Cambridge Woodhead Publishing, 2017.Polan, Brenda, and Roger Tredre. The Great Fashion Designers. Oxford: Bloomsbury Publishing, 2009.Pool, Roger C. Introduction. Totemism. New ed. Harmondsworth: Penguin, 1969.Press, Claire. Wardrobe Crisis: How We Went from Sunday Best to Fast Fashion. Melbourne: Schwartz Publishing, 2016.Sale, K. Rebels against the Future: The Luddites and Their War on the Industrial Revolution: Lessons for the Computer Age. Massachusetts: Addison-Wesley, 1996.Snow, C.P. The Two Cultures and the Scientific Revolution. Cambridge: Cambridge University Press, 1959. Snyder, Rachel Louise. Fugitive Denim: A Moving Story of People and Pants in the Borderless World of Global Trade. New York: W.W. Norton, 2008.Starcevic, Sladjana. "The Origin and Historical Development of Branding and Advertising in the Old Civilizations of Africa, Asia and Europe." Marketing 46.3 (2015): 179-96.Tikkanen, Amy. "Coco Chanel." Encyclopaedia Britannica. 19 Apr. 2019. 25 July 2019 <https://www.britannica.com/biography/Coco-Chanel>.Veblen, Thorstein. The Theory of the Leisure Class: An Economic Study in the Evolution of Institutions. London: Macmillan, 1975.Weir, Kirsten. "The Pain of Social Rejection." American Psychological Association 43.4 (2012): 50.Williamson, Judith. Decoding Advertisements: Ideology and Meaning in Advertising. Ideas in Progress. London: Boyars, 1978.

In Victorian times, when female travel narratives were read as excursions rather than expeditions, it was common for women authors to preface their travels with an apology. “What this book wants,” begins Mary Kingsley’s Travels in West Africa, “is not a simple preface but an apology, and a very brilliant and convincing one at that” (4). This tendency of the woman writer to depreciate her travel with an acknowledgment of its presumptuousness crafted her apology essentially as an admission of guilt. “Where I have offered my opinions,” Isabella Bird writes in The Englishwoman in America, “I have done so with extreme diffidence, giving impressions rather than conclusions” (2). While Elizabeth Howells has since argued the apologetic preface was in fact an opposing strategy that allowed women writers to assert their authority by averting it, it is certainly telling of the time and genre that a female writer could only defend her work by first excusing it. The personal apology may have emerged as the natural response to social restrictions but it has not been without consequence for female travel. The female position, often constructed as communal, is still problematised in contemporary travel texts. While there has been a traceable shift from apology to affirmation since the first women travellers abandoned their embroidery, it seems some sense of lingering culpability still remains. In many ways, the modern female traveller, like the early lady traveller, is still a displaced woman. She still sets out cautiously, guide book in hand. Often she writes, like the female confessant, in an attempt to recover what Virginia Woolf calls “the lives of the obscure”: those found locked in old diaries, stuffed away in old drawers or simply unrecorded (44). Often she speaks insistently of the abstract things which Kingsley, ironically, wrote so easily and extensively about. She is, however, even when writing from within the confines of her own home, still writing from abroad. Women’s solitary or “unescorted” travel, even in contemporary times, is considered less common in the Western world, with recurrent travel warnings constantly targeted at female travellers. Travelling women are always made aware of the limits of their body and its vulnerabilities. Mary Morris comments on “the fear of rape, for example, whether crossing the Sahara or just crossing a city street at night” (xvii). While a certain degree of danger always exists in travel for men and women alike and while it is inevitable that some of those risks are gender-specific, travel is frequently viewed as far more hazardous for women. Guide books, travel magazines and online advice columns targeted especially at female readers are cramped with words of concern and caution for women travellers. Often, the implicit message that women are too weak and vulnerable to travel is packaged neatly into “a cache of valuable advice” with shocking anecdotes and officious chapters such as “Dealing with Officials”, “Choosing Companions” or “If You Become a Victim” (Swan and Laufer vii). As these warnings are usually levelled at white, middle to upper class women who have the freedom and financing to travel, the question arises as to what is really at risk when women take to the road. It seems the usual dialogue between issues of mobility and issues of safety can be read more complexly as confusions between questions of mobility and morality. As Kristi Siegel explains, “among the various subtexts embedded in these travel warnings is the long-held fear of ‘women on the loose’” (4). According to Karen Lawrence, travel has always entailed a “risky and rewardingly excessive” terrain for women because of the historical link between wandering and promiscuity (240). Paul Hyland has even suggested that the nature of travel itself is “gloriously” promiscuous: “the shifting destination, arrival again and again, the unknown possessed, the quest for an illusory home” (211). This construction of female travel as a desire to wander connotes straying behaviours that are often cast in sexual terms. The identification of these traits in early criminological research, such as 19th century studies of cacogenic families, is often linked to travel in a broad sense. According to Nicolas Hahn’s study, Too Dumb to Know Better, contributors to the image of the “bad” woman frequently cite three traits as characteristic. “First, they have pictured her as irresolute and all too easily lead. Second, they have usually shown her to be promiscuous and a good deal more lascivious than her virtuous sister. Third, they have often emphasised the bad woman’s responsibility for not only her own sins, but those of her mate and descendents as well” (3). Like Eve, who wanders around the edge of the garden, the promiscuous woman has long been said to have a wandering disposition. Interestingly, however, both male and female travel writers have at different times and for dissimilar reasons assumed hermaphroditic identities while travelling. The female traveller, for example, may assume the figure of “the observer” or “the reporter with historical and political awareness”, while the male traveller may feminise his behaviours to confront inevitabilities of confinement and mortality (Fortunati, Monticelli and Ascari 11). Female travellers such as Alexandra David-Neel and Isabelle Eberhardt who ventured out of the home and cross-dressed for safety or success, deliberately and fully appropriated traditional roles of the male sex. Often, this attempt by female wanderers to fulfil their own intentions in cognito evaded their dismissal as wild and unruly women and asserted their power over those duped by their disguise. Those women who did travel openly into the world were often accused of flaunting the gendered norms of female decorum with their “so-called unnatural and inappropriate behaviour” (Siegel 3). The continued harnessing of this cultural taboo by popular media continues to shape contemporary patterns of female travel. In fact, as a result of perceived connections between wandering and danger, the narrative of the woman traveller often emerges as a self-conscious fiction where “the persona who emerges on the page is as much a character as a woman in a novel” (Bassnett 234). This process of self-fictionalising converts the travel writing into a graph of subliminal fears and desires. In Tracks, for example, which is Robyn Davidson’s account of her solitary journey by camel across the Australian desert, Davidson shares with her readers the single, unvarying warning she received from the locals while preparing for her expedition. That was, if she ventured into the desert alone without a guide or male accompaniment, she would be attacked and raped by an Aboriginal man. In her opening pages, Davidson recounts a conversation in the local pub when one of the “kinder regulars” warns her: “You ought to be more careful, girl, you know you’ve been nominated by some of these blokes as the next town rape case” (19). “I felt really frightened for the first time,” Davidson confesses (20). Perhaps no tale better depicts this gendered troubling than the fairytale of Little Red Riding Hood. In the earliest versions of the story, Little Red outwits the Wolf with her own cunning and escapes without harm. By the time the first printed version emerges, however, the story has dramatically changed. Little Red now falls for the guise of the Wolf, and tricked by her captor, is eaten without rescue or escape. Charles Perrault, who is credited with the original publication, explains the moral at the end of the tale, leaving no doubt to its intended meaning. “From this story one learns that children, especially young lasses, pretty, courteous and well-bred, do very wrong to listen to strangers, and it is not an unheard thing if the Wolf is thereby provided with his dinner” (77). Interestingly, in the Grimm Brothers’ version which emerges two centuries later an explicit warning now appears in the tale, in the shape of the mother’s instruction to “walk nicely and quietly, and not run off the path” (144). This new inclusion sanitises the tale and highlights the slippages between issues of mobility and morality. Where Little Red once set out with no instruction not to wander, she is now told plainly to stay on the path; not for her own safety but for implied matters of virtue. If Little Red strays while travelling alone she risks losing her virginity and, of course, her virtue (Siegel 55). Essentially, this is what is at stake when Little Red wanders; not that she will get lost in the woods and be unable to find her way, but that in straying from the path and purposefully disobeying her mother, she will no longer be “a dear little girl” (Grimm 144). In the Grimms’ version, Red Riding Hood herself critically reflects on her trespassing from the safe space of the village to the dangerous world of the forest and makes a concluding statement that demonstrates she has learnt her lesson. “As long as I live, I will never by myself leave the path, to run into the wood, when my mother has forbidden me to do so” (149). Red’s message to her female readers is representative of the social world’s message to its women travellers. “We are easily distracted and disobedient, we are not safe alone in the woods (travelling off the beaten path); we are fairly stupid; we get ourselves into trouble; and we need to be rescued by a man” (Siegel 56). As Siegel explains, even Angela Carter’s Red Riding Hood, who bursts out laughing when the Wolf says “all the better to eat you with” for “she knew she was nobody’s meat” (219), still shocks readers when she uses her virginity to take power over the voracious Wolf. In Carter’s world “children do not stay young for long,” and Little Red, who has her knife and is “afraid of nothing”, is certainly no exception (215). Yet in the end, when Red seduces the Wolf and falls asleep between his paws, there is still a sense this is a twist ending. As Siegel explains, “even given the background Carter provides in the story’s beginning, the scene startles. We knew the girl was strong, independent, and armed. However, the pattern of woman-alone-travelling-alone-helpless-alone-victim is so embedded in our consciousness we are caught off guard” (57). In Roald Dahl’s revolting rhyme, Little Red is also awarded agency, not through sexual prerogative, but through the enactment of traits often considered synonymous with male bravado: quick thinking, wit and cunning. After the wolf devours Grandmamma, Red pulls a pistol from her underpants and shoots him dead. “The small girl smiles. One eyelid flickers. She whips a pistol from her knickers. She aims it at the creature’s head and bang bang bang, she shoots him dead” (lines 48—51). In the weeks that follow Red’s triumph she even takes a trophy, substituting her red cloak for a “furry wolfskin coat” (line 57). While Dahl subverts female stereotypes through Red’s decisive action and immediacy, there is still a sense, perhaps heightened by the rhyming couplets, that we are not to take the shooting seriously. Instead, Red’s girrrl-power is an imagined celebration; it is something comical to be mused over, but its shock value lies in its impossibility; it is not at all believable. While the sexual overtones of the tale have become more explicit in contemporary film adaptations such as David Slade’s Hard Candy and Catherine Hardwicke’s Red Riding Hood, the question that arises is what is really at threat, or more specifically who is threatened, when women travel off the well-ordered path of duty. As this problematic continues to surface in discussions of the genre, other more nuanced readings have also distorted the purpose and practice of women’s travel. Some psychoanalytical theorists, for example, have adopted Freud’s notion of travel as an escape from the family, particularly the father figure. In his essay A Disturbance of Memory on the Acropolis, Freud explains how his own longing to travel was “a wish to escape from that pressure, like the force which drives so many adolescent children to run away from home” (237). “When one first catches sight of the sea,” Freud writes, “one feels oneself like a hero who has performed deeds of improbable greatness” (237). The inherent gender trouble with such a reading is the suggestion women only move in search of a quixotic male figure, “fleeing from their real or imaginary powerful fathers and searching for an idealised and imaginary ‘loving father’ instead” (Berger 55). This kind of thinking reduces the identities of modern women to fragile, unfinished selves, whose investment in travel is always linked to recovering or resisting a male self. Such readings neglect the unique history of women’s travel writing as they dismiss differences in the male and female practice and forget that “travel itself is a thoroughly gendered category” (Holland and Huggan 111). Freud’s experience of travel, for example, his description of feeling like a “hero” who has achieved “improbable greatness” is problematised by the female context, since the possibility arises that women may travel with different e/motions and, indeed, motives to their male counterparts. For example, often when a female character does leave home it is to escape an unhappy marriage, recover from a broken heart or search for new love. Elizabeth Gilbert’s best selling travelogue, Eat, Pray, Love (which spent 57 weeks at the number one spot of the New York Times), found its success on the premise of a once happily married woman who, reeling from a contentious divorce, takes off around the world “in search of everything” (1). Since its debut, the novel has been accused of being self-absorbed and sexist, and even branded by the New York Post as “narcissistic New Age reading, curated by Winfrey” (Callahan par 13). Perhaps most interesting for discussions of travel morality, however, is Bitch magazine’s recent article Eat, Pray, Spend, which suggests that the positioning of the memoir as “an Everywoman’s guide to whole, empowered living” typifies a new literature of privilege that excludes “all but the most fortunate among us from participating” (Sanders and Barnes-Brown par 7). Without seeking to limit the novel with separatist generalisations, the freedoms of Elizabeth Gilbert (a wealthy, white American novelist) to leave home and to write about her travels afterwards have not always been the freedoms of all women. As a result of this problematic, many contemporary women mark out alternative patterns of movement when travelling, often moving deliberately in a variety of directions and at varying paces, in an attempt to resist their placelessness in the travel genre and in the mappable world. As Heidi Slettedahl Macpherson, speaking of Housekeeping’s Ruthie and Sylvie, explains, “they do not travel ever westward in search of some frontier space, nor do they travel across great spaces. Rather, they circle, they drift, they wander” (199). As a result of this double displacement, women have to work twice as hard to be considered credible travellers, particularly since travel is traditionally a male discursive practice. In this tradition, the male is often constructed as the heroic explorer while the female is mapped as a place on his itinerary. She is a point of conquest, a land to be penetrated, a site to be mapped and plotted, but rarely a travelling equal. Annette Kolodny considers this metaphor of “land-as-woman” (67) in her seminal work, The Lay of the Land, in which she discusses “men’s impulse to alter, penetrate and conquer” unfamiliar space (87). Finally, it often emerges that even when female travel focuses specifically on an individual or collective female experience, it is still read in opposition to the long tradition of travelling men. In their introduction to Amazonian, Dea Birkett and Sara Wheeler maintain the primary difference between male and female travel writers is that “the male species” has not become extinct (vii). The pair, who have theorised widely on New Travel Writing, identify some of the myths and misconceptions of the female genre, often citing their own encounters with androcentrism in the industry. “We have found that even when people are confronted by a real, live woman travel writer, they still get us wrong. In the time allowed for questions after a lecture, we are regularly asked, ‘Was that before you sailed around the world or after?’ even though neither of us has ever done any such thing” (xvii). The obvious bias in such a comment is an archaic view of what qualifies as “good” travel and a preservation of the stereotypes surrounding women’s intentions in leaving home. As Birkett and Wheeler explain, “the inference here is that to qualify as travel writers women must achieve astonishing and record-breaking feats. Either that, or we’re trying to get our hands down some man’s trousers. One of us was once asked by the president of a distinguished geographical institution, ‘What made you go to Chile? Was it a guy?’” (xviii). In light of such comments, there remain traceable difficulties for contemporary female travel. As travel itself is inherently gendered, its practice has often been “defined by men according to the dictates of their experience” (Holland and Huggan 11). As a result, its discourse has traditionally reinforced male prerogatives to wander and female obligations to wait. Even the travel trade itself, an industry that often makes its profits out of preying on fear, continues to shape the way women move through the world. While the female traveller then may no longer preface her work with an explicit apology, there are still signs she is carrying some historical baggage. It is from this site of trouble that new patterns of female travel will continue to emerge, distinguishably and defiantly, towards a much more colourful vista of general misrule. References Bassnett, Susan. “Travel Writing and Gender.” The Cambridge Companion to Travel Writing, eds. Peter Hulme and Tim Youngs, Cambridge: Cambridge UP, 2002. 225-40. Berger, Arthur Asa. Deconstructing Travel: Cultural Perspectives on Tourism. Walnut Creek: AltaMira Press, 2004. Bird, Isabella. The Englishwoman in America. London: John Murray, 1856. Birkett, Dea, and Sara Wheeler, eds. Amazonian: The Penguin Book of New Women’s Travel Writing. London: Penguin, 1998. Callahan, Maureen. “Eat, Pray, Loathe: Latest Self-Help Bestseller Proves Faith is Blind.” New York Post 23 Dec. 2007. Carter, Angela. “The Company of Wolves.” Burning Your Boats: The Collected Short Stories. London: Vintage, 1995. 212-20. Dahl, Roald. Revolting Rhymes. London: Puffin Books, 1982. Davidson, Robyn. Tracks. London: Jonathan Cape, 1980. Fortunati, Vita, Rita Monticelli, and Maurizio Ascari, eds. Travel Writing and the Female Imaginary. Bologna: Patron Editore, 2001. Freud, Sigmund. “A Disturbance of Memory on the Acropolis.” The Standard Edition of the Complete Psychological Works of Sigmund Freud, vol. XXII. New Introductory Lectures on Psycho-Analysis and Other Works, 1936. 237-48. Gilbert, Elizabeth. Eat, Pray, Love: One Woman’s Search for Everything Across Italy, India and Indonesia. New Jersey: Penguin, 2007. Grimm, Jacob, and Wilhelm Grimm. “Little Red Riding Hood.” Grimms’ Fairy Tales, London: Jonathan Cape, 1962. 144-9. Hahn, Nicolas. “Too Dumb to Know Better: Cacogenic Family Studies and the Criminology of Women.” Criminology 18.1 (1980): 3-25. Hard Candy. Dir. David Slade. Lionsgate. 2005. Holland, Patrick, and Graham Huggan. Tourists with Typewriters: Critical Reflections on Contemporary Travel Writing. Ann Arbor: U of Michigan P, 2003. Howells, Elizabeth. “Apologizing for Authority: The Rhetoric of the Prefaces of Eliza Cook, Isabelle Bird, and Hannah More.” Professing Rhetoric: Selected Papers from the 2000 Rhetoric Society of America Conference, eds. F.J. Antczak, C. Coggins, and G.D. Klinger. London: Lawrence Erlbaum Associates, 2002. 131-7. Hyland, Paul. The Black Heart: A Voyage into Central Africa. New York: Paragon House, 1988. Kingsley, Mary. Travels in West Africa. Middlesex: The Echo Library, 2008. Kolodny, Annette. The Lay of the Land: Metaphor as Experience and History in American Life and Letters. USA: U of North Carolina P, 1975. Lawrence, Karen. Penelope Voyages: Women and Travel in the British Literary Tradition. Ithaca: Cornell UP, 1994. Morris, Mary. Maiden Voyages: Writings of Women Travellers. New York: Vintage Books, 1993. Perrault, Charles. Perrault’s Complete Fairytales. Trans. A.E. Johnson and others. London: Constable & Company, 1961. Red Riding Hood. Dir. Catherine Hardwicke. Warner Bros. 2011. Sanders, Joshunda, and Diana Barnes-Brown. “Eat, Pray, Spend: Priv-Lit and the New, Enlightened American Dream” Bitch Magazine 47 (2010). 10 May, 2011 < http://bitchmagazine.org/article/eat-pray-spend >. Siegel, Kristi. Ed. Gender, Genre, and Identity in Women’s Travel Writing. New York: Peter Lang, 2004. Slettedahl Macpherson, Heidi. “Women’s Travel Writing and the Politics of Location: Somewhere In-Between.” Gender, Genre, and Identity in Women’s Travel Writing, ed. Kristi Siegel. New York: Peter Lang, 2004. 194-207. Swan, Sheila, and Peter Laufer. Safety and Security for Women who Travel. 2nd ed. San Francisco: Travelers’ Tales, 2004. Woolf, Virginia. Women and Writing. London: The Women’s Press, 1979.

The release of Al Gore’s An Inconvenient Truth and his subsequent training of thousands of Climate Presenters marks a critical transition point in communication around climate change. An analysis of Al Gore’s An Inconvenient Truth presentation and of the guidelines we were taught as Presenters in The Climate Project, show they reflect the marketing principles that the World Wildlife Fund (WWF) report Weathercocks and Signposts (Crompton) argues cannot achieve the systemic and transformational changes required to address global warming. This paper will consider the ultimate effectiveness of social marketing approaches to Climate change communication and the Al Gore Climate Project in the light of the WWF critique. Both the film and the various slideshow presentations of An Inconvenient Truth conclude with a series of suggestions about how to “how to start” changing “the way you live.” The audience is urged to: Reduce your own emissions Switch to green power Offset the rest Spread the word The focus on changing individual consumption in An Inconvenient Truth is also reflected in the climate campaign page Get Involved on the website of the Australian Conservation Foundation (ACF)—the Australian partner in Al Gore’s The Climate Project (TCP). Al Gore’s Climate Project, with over 3,000 Climate Presenters worldwide, could be seen as a giant experimental test of the merits of marketing approaches to social change as compared to the recommendations in the WWF critique authored by Crompton. In Orion magazine, Derrick Jensen has described this emphasis on “personal consumption” instead of “organized political resistance” as “a campaign of systematic misdirection.” Jensen points out that “even if every person in the United States did everything the movie suggested, U.S. carbon emissions would fall by only 22 percent.” The latest scientific reports show we are on the edge of a tipping point into catastrophic climate change—runaway warming which would render the planet uninhabitable for most life forms, including humans (Hansen et al 13). To reduce the risk of catastrophic climate change to a still worrying 13% we need significant action between now and 2012, and carbon dioxide levels will need to be stabilised at between 350 and 375 parts per million by 2050 (Elzen and Meinshausen 17). Because Americans and Australians are taking far more than our share of the global atmospheric commons, we need to reduce our emissions to less than 90% below 1990 levels by 2050 as our share of the global emission reduction targets (Elzen and Meinshausen 24; Garnaut 283). In other words, if one takes the science seriously there is a huge shortfall between the reductions which can be achieved by individual changes to consumption and the scale of reductions that are required to reduce the risk of catastrophic climate change to a half-way tolerable level. The actions being promoted as solutions are nowhere near “inconvenient” enough to solve the problem. Like Crompton and Jensen I was inclined to take the gap between goal and means as overwhelming evidence for the inadequacy of marketing approaches emphasising changes to individual consumption choices. Like them I was concerned that the emphasis on consumption in marketing approaches may even reinforce the consumerism and materialism that drives the growth in emissions. Whilst being generally critical of marketing approaches, Crompton says he accepts the importance marketers place on tailoring the message to fit the motivations of the target audience (25). However, while Crompton describes Rose and Dade’s “Values Modes analysis” as “a sophisticated technique for audience segmentation” (21), he rejects the campaign strategies designed around the target audiences they identify (23). Market segmentation provides communications practitioners with the “extensive knowledge of whom you are trying to reach and what moves them” which is one of the “three must haves” of a successful communication campaign (Fenton 3). Rose and Dade’s segmentation analysis categorises people based on the motivational hierarchy in Maslow’s Hierarchy of Needs. They identify three population groupings—the Settlers, driven by security; the Prospectors, esteem driven; and the Pioneers, who are motivated by intrinsic values (1). As with Maslow’s hierarchy these “Values Modes” are developmentally dynamic. The satisfaction of more basic needs, like physical safety and economic security, support a developmental pathway to the next level. Just as the satisfaction of the need for social acceptance and status free the individual to become motivated by self-actualisation, universal and compassionate ethics, and transcendence. Because individuals move in and out of Values Modes, depending on the degree to which economic, social and political conditions facilitate the satisfaction of their needs, the percentage of the population in each group varies across time and location (Rose and Dade 1). In 2007 the UK population was 20% Settlers, 40% Prospectors, and 40% Pioneers (Rose and Dade 1), but the distribution in other countries would need to be determined empirically. Rose et al provide a strategic rationale for a marketing based climate campaign targeted at changing the behaviours of Prospectors, rather than appealing to Pioneers. While the Pioneers are 40% of the population, they don’t like being “marketed at,” they seek out information for themselves and make up their own minds, and “will often have already considered your ideas and decided what to do” (6). They are also well catered for by environmental groups’ existing ethical and issues based campaigns (3). Prospectors, on the other hand, are the 40% of the population which are the “least reached” by existing ethical or issues oriented environmental campaigning; are the most enthusiastic (or “voracious”) consumers, so their choices will sway business; and they tend to be swinging voters, so if their opinions change it will sway politicians (4). Rose et al (13) found that in order to appeal to Prospectors a climate change communications campaign should: Refer to local, visible, negative changes involving loss or damage [In the UK] show the significance of UK emissions and those of normal people (i.e. like them) Use interest in homes and gardens Deploy the nag factor of their children Create offers which are above all easy, cost-effective, instant and painless Prospectors don’t like, and will be put off by campaigns that (Rose et al 13): Talk about the implications: too remote and they are not very bothered Use messengers (voices) which lack authority or could be challenged Criticise behaviours (e.g. wrong type of car, ‘wasting’ energy in your home) Ask them to give things up Ask them to be the first to change (amongst their peers) Invoke critical judgement by others Crompton recommends an environmental campaign that attempts to persuade Prospectors that they are wrong in thinking material consumption and “ostentatious displays of wealth” contribute to their happiness. Prospectors see precisely these sorts of comments by Concerned Ethicals as a judgemental criticism of their love of things, and a denial of their need for the acceptance and approval of others. Maslow’s developmental model, as well as the Value Modes research, would suggest that Crompton’s proposal is the exact opposite of what is required to move Prospectors into the Pioneer value mode. It is by accepting the values people have, and allowing them to meet the needs that drive them, that they can move on to more intrinsically motivated action. Crompton would appear to fall into the common “NGO or public sector campaign […] trap” of devising a campaign based on what will appeal to the 10% of the population that are Concerned Ethicals, but in the process “particularly annoy or intimidate” the strategically significant 40% of the population that are Prospectors (Rose et al 8). Crompton ignores the evidence from marketing campaign research that campaigns can’t directly change people’s basic motivations, while they can change people’s behaviours if they target their existing motivations. Contrary to Crompton’s claim that promoting green consumption will reinforce consumerism and materialism (16), Rose and Dade base their campaign strategy on the results of research into cognitive dissonance, which show that if you can get someone to act a certain way, they will alter their beliefs and preferences, as well as their self concept, to fit with their actions. Crompton confuses a tactic in a larger game, with the end goal of the game. “The trick is to get them to do the behaviour, not to develop the opinion” (Rose, “VBCOP” 2). Prospectors are persuaded to adopt a behaviour if they see it as “in,” and as what everyone else like them is doing. They are more easily persuaded to buy a product than adopt some other sort of behavioural change. The next part of an environmental marketing strategy like this is to label, praise and reward the behaviour (Futerra 11). Rose suggests that Prospectors can be engaged politically if governments are called on to recognise and reward the behaviour “say by giving them a tax break or paying them for their rooftop energy contribution” (“VBCOP” 3). Once governments have given such rewards, both Settlers and Propectors will fight to keep them, where they are normally disinclined to fight political battles. Once Prospectors identify themselves as, for example, in favour of renewable energy, politicians can be persuaded they need to act to get and keep votes, and business can be persuaded to change in order to continue to attract buyers for their products. In order to achieve the scale of emission reductions required individuals need to change their consumption patterns; politicians need to change the regulatory and planning context in which both individual and corporate decisions are made; and the economic system needs to be transformed so it internalises environmental costs and operates within environmental limits. Social marketing analyses have identified changing Prospectors buying habits as the wedge, or leverage point that can lead to such a cascading set of social, political and economic changes. Just as changing Prospector product choices can be exploited as a key leverage point, Al Gore identified getting United States commitment to emission reduction as a key leverage point towards achieving global commitments to binding reduction targets. Because the United States had the highest national greenhouse emissions, and was one of the two industrialised countries who had failed to sign the Kyoto Protocol, changing behaviour and belief in the United States was strategically critical to achieving global action on emissions reduction. Al Gore initially attempted to get the United States to sign the Kyoto Protocol and commit to emission reduction by working directly at the political level, without building the popular support for action that would encourage other politicians to support his proposals. In the movie, Al Gore talks about the defeat of his initial efforts to get the United States to sign the Kyoto Protocol, and of his recognition of the need to gain wider public support before political action would be taken. He talks about the unsuitability of the mass news media as a vehicle for achieving social and political change on climate emissions. The priority given to conflict as a news value means journalists focus on the personalities involved in disputes about climate change rather than provide an analysis of the issue. When climate experts explain the consensus position of the Intergovernmental Panel on Climate Change (IPCC), they are “balanced” with opposing statements from the handful of (commonly fossil fuel industry funded) climate deniers. Because climate emissions are part of a complex process of slow change occurring over long time lines they do not fit easily into standard news values like timeliness, novelty and proximity (Harrison). When Al Gore realised he wouldn’t be able to gain the wider public support he needed through the mass news media he began a quest to spread his message “meeting by meeting,” “person by person.” Al Gore turned his slide show into a movie in order to deliver the message to more people than he could reach face to face, and then trained Presenters to reach even more people. When the movie won an Oscar for Best Documentary it turned Al Gore into something of a celebrity. Al Gore’s celebrity status rubs off on Climate Presenters through their association with him, giving them access to community and business groups across the world. When a celebrity recommends or displays a behaviour, Prospectors are more likely to see it as the in thing and thus more willing to do the recommended action. The movie created an opportunity for Al Gore to be a more persuasive messenger than he had been as a politician. Al Gore began The Climate Project to increase the impact of the movie and spread the message further than he could take it by himself. The multiplication of modes of communicating the message fits with Fenton Communications’ “Rule of Three.” In Now Hear This they say the target audience “should read about us in the paper, see us on TV, hear about us from a neighbour and a friend […] have their kid mention us […] and so on” (17). The Presenter training emphasises the “direct communication, especially face to face” recommended by Rose (“To do” 174). During the Presenter training Al Gore warned of the danger of being too negative as it risked moving people “from denial to despair without stopping to act,” and of the need to present the story in such a way as to create hope. This is backed up by the communications marketing literature, which warns that “negative messages may actually induce despair and actually [sic] paralysis while the positive focus can inspire” (Boykoff 172). While it employs dramatic visual images and animations, the movie tends to downplay the potential severity of the consequences of runaway global warming, and presents these in a way that gives the impression of a contracted time frame for the consequences of warming in order to activate motivation based on near term implications. The movie responds to Prospectors’ disinterest in distant implication of climate change by emphasising near-term threats, such as the rising monetary cost of damages, as well as threats to life and property from disease, drought, fire, flood, storm, and rising sea levels. After training an initial round of American Presenters, Al Gore identified training Australian Presenters as the next strategic priority. While Australia’s collective emissions are small, our per capita emissions are higher than those of Americans, and as the only other industrialised nation that had not signed, it was believed our becoming a signatory to the Kyoto Protocol would increase the pressure on the United States to sign. The ACF provided Australian Presenters with additional slides containing vivid images of Australian impacts, and Presenters were encouraged to find their own examples to illustrate impacts relevant to specific local audiences. The importance of identifying local impacts to persuade and move their audiences is impressed upon Presenters during the training. Regular slide updates reinforce this priority. While authors like Crompton and Jensen note the emphasis on changes in consumption as suggested solutions to climate change, other elements of the presentation are just as important in appealing to Prospectors. Prospectors want to belong and gain status by doing whatever is highly regarded by others. The presentation has numerous slides emphasising who else has made commitments to Kyoto and emission reduction. The American presentation includes lists of other countries, and towns and states in the United States that had signed up to Kyoto. The Australian presentation includes graphics emphasising the overwhelming number of Australians who support action. Prospectors don’t like being asked to give things up, and the presentation insists on the high cost of failing to act, compared to the small cost of acting now. Doing something to stop climate change is presented as easy and achievable. Contrary to Crompton’s claim that promoting green consumption would not build the widespread awareness and support for the more far-reaching government action that is required to achieve systemic change (9), the results of recent opinion research show that upwards of 80% of Americans support effective and wide-ranging action to reduce emissions and develop new renewable energy technologies (Climate Checklist). Whereas it would not have been surprising if the financial crisis had dimmed the degree of enthusiasm for action to reduce greenhouse emissions, the high support for action on climate change in their polling continues to encourage the Australian government to use it as a wedge issue against the opposition. Without high levels of public support, there would be little or no chance that politicians would be willing to vote for measures that will reduce emissions. That the push for change in individual consumption choices was only ever one tactic in a wider campaign is also demonstrated by the other projects instigated by Al Gore and his team. Projects like RepoWEr America and WE can solve the climate crisis leverage the interest developed by the Climate Project to increase public pressure on politicians to support regulatory change. The RepoWEr America and WE can solve the climate crisis sites target individuals as citizens and make it easy for them to participate in the political process. Forms help them sign petitions, write letters and meet with their elected officials, write for newspapers and call in to talkback radio, and organise local community meetings or events. Al Gore’s own web site adds a link to the Live Earth company to add to these arsenals. Live Earth “creates innovative, engaging events and media that challenge global leaders, local communities and every individual to actively participate in solving our planet's urgent environmental crises.” These sites provide the infrastructure to make it easy for individuals to move into action in the political domain. But they do it in ways that will appeal to Prospectors. They involve fun, their actions are celebrated, prizes are offered, the number of people involved is emphasised so they feel part of the “happening” thing. RepoWEr America and WE can solve the climate crisis help Prospectors to engage in political action in order to achieve regulatory change. Finally, or first, Al Gore’s Generation Investment Management Company, operating since 2004, is oriented towards systemic transformation in the economic system, so that economic drivers are aligned with sustainability imperatives. Al Gore and his partner David Blood reject Gross Domestic Product—the current measure of economic growth, and a major driver of unsustainable economic activity—as “dangerously imprecise in its ability to account for natural and human resources” and challenge business to accept the “need to internalize externalities” in order to create a sustainable economy. In their Thematic Research Highlights, Al Gore’s Generation company critiques the “Hedonic Treadmill”—which puts “material gains ahead of personal happiness” (32), and challenges “governments, companies, and individuals [...] to broaden their scope of responsibility to match their sphere of influence” (13). While the Climate Project would appear to ignore the inadequacy of individual consumption change as a means of emission reduction, the information and analysis targeted at business by Generation demonstrates this has not been ignored in the overall strategy to achieve systemic change. 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