Relevant bibliographies by topics / Analysis of advertising texts

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Analysis of advertising texts'

Author: Grafiati
Published: 4 June 2021
Last updated: 17 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Analysis of advertising texts.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Analysis of advertising texts"

1

Philippova, O. V. "Advertising Genres in the Lessons of Rhetoric: from Analysis to Creation." Russian language at school 81, no. 2 (March 20, 2020): 13–20. http://dx.doi.org/10.30515/0131-6141-2020-81-2-13-20.

Full text
Abstract:
The aim of this study was to substantiate what theoretical knowledge in the field of advertising should be taught, what criteria for the selection of advertising texts should be applied, how such practical training activities of students should be structured. The results of the study were obtained on the basis of teaching practice, literature analysis, interviews of students and teachers. It is shown that the awareness of the structure and linguistic features of advertisement is of great theoretical and practical importance for high-school students, correlating with the personal, metasubject and subject outcomes of mastering the curriculum. Knowledge in the field of advertising genres and assignments aimed at analysis of advertising texts foster students’ ability to distinguish between direct and indirect methods of persuasion, as well as to identify language tools that structure different advertising genres. It is concluded that the development of students’ knowledge about the functions and structure of advertising texts, genre varieties and speech persuasion techniques develops linguistic intuition, the ability to select compositional elements and language tools that are significant for the advertising genres.
APA, Harvard, Vancouver, ISO, and other styles
2

Baranova, Svitlana, and Alina Polezhai. "PECULIARITIES OF TRANSLATION OF ADVERTISING DISCOURSE TEXTS IN THE PERIOD OF GLOBALIZATION." Research Bulletin Series Philological Sciences 1, no. 193 (April 2021): 112–17. http://dx.doi.org/10.36550/2522-4077-2021-1-193-112-117.

Full text
Abstract:
The article presents a comprehensive analysis of advertising texts and their functioning in the process of globalization. Certain aspects of linguistic and stylistic means of advertising texts and peculiarities of their translation are traced. The influence of advertising as a cultural phenomenon is proved. The analysis of the structure and features of advertising texts was carried out based on such research methods as the descriptive method, the method of observation, the method of comparison, the method of analysis and synthesis, the method of induction and deduction, and dictionary definition. Advertising has been found to have a significant impact on a globalized society, and virtually every culture is involved in this process. It plays a significant socio-cultural role in shaping the stereotypes that define the national mentality. Values are introduced through advertising. Translation of advertising texts is a very creative and complicated process that requires considering a set of factors. First of all, you need to understand that the main task of advertising texts is to sell goods, so they must be quite convincing and promote the emergence of vivid images in the minds of potential consumers. As a result of the analysis of advertising texts, we concluded that advertising is a vivid example of persuasive writing that can influence a globalized society. That is why the experience of understanding the globalization of advertising communications conveys spiritual experience in the form of models of consumer behavior and behavior in general and forms vital values. The study of advertising messages is a multifaceted, complicated process that requires consideration of the dynamics of advertising texts. Therefore, there is a need to analyze the linguistic and stylistic features of advertising texts. Translation of advertising differs from all others in form, language, and pronounced communicative direction. In translating advertising, the translator must solve not only linguistic problems but also sociolinguistic adaptation, because the perception of the world's picture in each culture is different.
APA, Harvard, Vancouver, ISO, and other styles
3

Galikhanova, Farzaniya Ul’masovna, Diana Nyailevna Davletbaeva, and Rustem Mürseloğlu. "LINGUOPRGMATIC ASPECT OF SYNTACTIC STYLISTIC DEVICES USED IN ADVERTISING TEXTS." EurasianUnionScientists 2, no. 8(77) (September 16, 2020): 38–42. http://dx.doi.org/10.31618/esu.2413-9335.2020.2.77.970.

Full text
Abstract:
The article examines features of advertising language in the comparative aspect on the material of Russian and English advertising texts. Modern business sphere is focused on the system of market relationships and advertising in this case takes a key position in our life. Language of advertising presents a special field of study in modern linguistic studies. Linguists deal with the analysis of functional-stylistic features of advertising language. It is widely known that such texts are stylistically colored and vivid. This article is devoted to the problem of linguopragmatic aspect of syntactic stylistic devices used in the production of advertising texts in English and Russian, especially of business terms. It describes the syntactic devices used in advertising texts. The purpose of this study is to describe the way these devices function in the advertising texts, to compare their pragmatic features from the linguistic point of view in English and Russian languages. The authors also provide the lists of the most powerful syntactic stylistic devices used in Russian and English advertising texts in business sphere.
APA, Harvard, Vancouver, ISO, and other styles
4

TERSKIKH, Marina Victorovna, and Ekaterina Olegovna BYKOVA. "ADVERTISING TEXTS AS A LINGUISTIC EXPERTISE OBJECT." Neophilology, no. 16 (2018): 5–14. http://dx.doi.org/10.20310/2587-6953-2018-4-16-5-14.

Full text
Abstract:
We show linguistic expertise of controversial advertising texts as current but not enough developed direction in the Russian linguistic expertology. Linguistic violations classification in the sphere of regional advertising practice, linguistic expertise modern methods and problem aspects of this activity are shown. The issue of making stylistic norms easier and its liberation in advertising communication, linguistic game as a source of provocative advertisement is in the centre of attention. According to the experience of regional practice of linguistic expertise of controversial advertising texts we find ways of indecent overtone formation. Moreover there are advertising messages basing on linguistic discrimination of users who do not use the product. It is also noticed that one of the modern channels broadcasting discredit information are social networks, which became promotion platform for unreliable information, that discredit business reputation of the company or its product; as an example we use “fake” advertising company of 2018 in social network Vkontakte. Materials for the research are mostly regional (Omsk) outdoor and Internet advertising projects (50 texts are analyzed). As basic we use analysis methods such as contextual, semantic, semantic and stylistic, communicative and pragmatic.
APA, Harvard, Vancouver, ISO, and other styles
5

Bojchuk, Elena I. "Automated analysis of the rhythm of advertising text." Verhnevolzhski Philological Bulletin 1, no. 24 (2021): 137–44. http://dx.doi.org/10.20323/2499-9679-2021-1-24-137-144.

Full text
Abstract:
The purpose of this study is to determine the specificity of the rhythm in advertising texts based on the analysis of rhythm figures using the ProseRhythmDetector computer application, which allows to search for certain rhythm figures in a text of any nature in four languages (English, French, Russian and Spanish). The issue of the specific nature of advertising texts has been studied in some detail, as is evident from a large number of scientific works in this area; the issues of the impact of advertising on the recipient have been studied in detail. However, the question of the means of influence remains controversial, regarding which there is no consensus among researchers and no single structure of linguistic means of influencing the consumer's subconscious. The suggestive aspect of this problem is often presented through the means of repetition, which is quite logical, since it is the repetition that allows us to remind the customer of the product, to impose the product, to provoke a purchase. This tool is multifaceted, it includes various combinations of the main element and repeating elements depending on the position, compatibility, the number of repetitions, their nature and the degree of intensity of manifestation in the text. This study presents various types of repetitions, some of which are characterized as rhetorical figures (anaphora, epiphora, symploce, diacope, epanalepsis, episeuxis, anadiplosis, polysyndeton, chiasmus, aposiopesis), some refer to grammatical means, such as repeating sentences of the same purpose of the statement. The materials for the research are English-language advertising texts of a verbal-visual communicative type (more than 50,000 characters), obtained from the websites of selling companies. However, the analysis takes into account only the verbal component of the advertising text that accompanies the visual image of the product being sold. As a result, the most frequent means typical for advertising texts in English have been identified, in particular, the most active is diacope, repetition after intermediate words. Epiphora, anaphora, anadiplosis and the sequence of interrogative sentences were less active.
APA, Harvard, Vancouver, ISO, and other styles
6

Tikan, Yana, and Valeriia Yushchuk. "Linguo-stylistic peculiarities of English advertising texts in the field of mechanical engineering." Advanced Linguistics, no. 7 (July 9, 2021): 72–79. http://dx.doi.org/10.20535/2617-5339.2021.7.215600.

Full text
Abstract:
The article studies linguo-stylistic peculiarities of English advertising texts in the field of mechanical engineering. Advertising text is one of the relevant topics for linguistic research, as advertising is a dynamic phenomenon. Its development predetermines the systematization of linguo-stylistic peculiarities within English advertising texts. The aim of the article is to analyse the use of expressive linguo-stylistic devices in English-language advertising texts in the field of mechanical engineering considering their structural composition. The subject of research is English-language advertising texts in the field of mechanical engineering. The article theoretically substantiates the terminological apparatus of the research: different approaches of scientists to the interpretation of the concepts "advertising", "advertising text" and "advertising discourse" were considered. The structural features of the advertising text and their functions are also analysed. The article provides several classifications of leading scholars, on the basis of which further analysis was conducted. The study was based on the official English-language sites of such leading companies in the industry as BMW, Jaguar, Toyota, Honda, Mazda, Mercedes-Benz, Ford, Lexus, Saturn, Audi, Subaru, Suzuki, Hyundai and others. The article focuses on the examples of expressive linguo-stylistic devices in each of the structural elements of the English advertising text in the field of mechanical engineering, taking into account the frequency of their use. The peculiarities of their functioning in media texts were also analyzed, considering pragmatics and communication strategies aimed at the recipient of the advertising message. In the course of the analysis, manipulative features of linguo-stylistic devices were indicated and outlined with the help of relevant examples. Keywords: advertising; advertising text; advertising discourse; field of mechanical engineering; linguo-stylistic peculiarities; manipulative features.
APA, Harvard, Vancouver, ISO, and other styles
7

Sknarev, Dmitry S., and Elizaveta V. Muzykant. "Creating an image in real estate advertising texts." RUDN Journal of Studies in Literature and Journalism 25, no. 2 (December 15, 2020): 367–73. http://dx.doi.org/10.22363/2312-9220-2020-25-2-367-373.

Full text
Abstract:
This article presents some results obtained in the study of the advertising image characteristics in marketing communications (on the example of Russian residential real estate advertising). The study materials present print media advertising and online advertising, as well as construction companies and residential areas websites. To achieve the goal, a survey, analytical, theoretical, systemic, pragmatic methods, as well as methods of continuous sampling of linguistic means, techniques and units from marketing communications texts that create an image of a product, and of semantic interpretation and identification were used. The analysis revealed that brand names, epithets, metaphors and phraseological units are the most productive in creating the image of residential real estate in marketing communications. The concept of social and ethical marketing integrates advertising of real estate marketing products, when the product image goes beyond consumption standards and becomes media itself, creating a new communication.
APA, Harvard, Vancouver, ISO, and other styles
8

Maistrenko, Myroslava, Petro Osypov, and Nataliya Bulyk. "STRUCTURE AND FUNCTIONING OF THE ADVERTISING-TEXTS: A CASE OF GERMAN LANGUAGE ADVERTISEMENTS." Germanic Philology Journal of Yuriy Fedkovych Chernivtsi National University, no. 831-832 (2021): 174–86. http://dx.doi.org/10.31861/gph2021.831-832.174-186.

Full text
Abstract:
The article considers the main features of the composition of advertising texts in the German-speaking environment. The search-material is based on German language women's clothing advertising from popular German online stores and magazines (e.g., "Kenwood", "ALDI", "KIK", and etc.). The aim of this research is to study the functioning of compositional blocks in the texts of German advertising and the features of advertising texts within the German mass media discourse. The main compositional elements of the advertising text are characterized and the lexical-semantic analysis of each of its compositional parts is given. The following methods were used: the method of linguistic observation with the following procedures of systematization and classification of linguistic facts. Structural-semantic analysis was used to determine the features of the compositional structure of the advertising text. Despite the fact that advertising texts are small in volume, it is interesting to study their compositional structure, lexical and semantic content of each compositional component. The composition of the advertising text is optional and depends mainly on the pragmatic goals of each advertising text. It is important so speak about the semantics and pragmatics of compositional blocks. However, there is a certain structural pattern for creating advertising text, which takes into account all possible goals and intentions of the author of the advertisement. The article pays special attention to slogans and titles, as important compositional elements of the advertising text, because they perform both informative and motivational functions. The reader learns direct information about the products being sold from the main compositional block of the advertising text. The final part of advertisement has also its pragmatic purposes and types of manifestation. The study of advertising texts leads to the conclusion that the composition of advertising text is dynamic and depends not only on the purpose of creation, but also on the model chosen for its creation.
APA, Harvard, Vancouver, ISO, and other styles
9

Savchenko, Yevheniia, and Alona Hurkovska. "FEATURES OF TRANSLATION OF TOURIST ADVERTISING TEXTS." Naukovy Visnyk of South Ukrainian National Pedagogical University named after K. D. Ushynsky: Linguistic Sciences 2020, no. 31 (December 2020): 360–73. http://dx.doi.org/10.24195/2616-5317-2020-31-23.

Full text
Abstract:
The article reveals the concept of tourist discourse, provides its main parameters and characteristics, as well as, through comparative analysis, analyzes examples reflecting the features of tourist advertising texts in English and Ukrainian. It is difficult to imagine the existence of a modern person without travel related to professional activities, recreation, the search for new sensations and many other aspects of human existence. In one area, different cultures are not suppressed as much as in tourism. In the field of tourism business, advertising is spreading rather quickly and widely, thanks to the unrelenting interest in tourism services. So, great attention should be paid to the study of the phenomenon of advertising text, and in particular the problems of its translation. Analysis of modern literature has shown that we can talk about the existence of the so-called language of tourism, is universal and does not depend on a specific language. Also, some authors have developed a concept of algorithmic translation of tourist texts, which includes several sequential stages. The results of the study showed that tourism discourse is a subtype of advertising discourse, which contains a number of universal characteristics inherent in texts written in such diverse languages as English and Ukrainian. Among such characteristics are: the use of the imperative mood, comparative and superlative degrees of comparison of adjectives, the choice of emotionally colored, positive vocabulary in order to influence the potential consumer of travel services. The findings can be applied in translation practice when working with texts of tourism discourse, as well as in further research.
APA, Harvard, Vancouver, ISO, and other styles
10

Bakhmudova, Anzhelika Shamilovna, and Svetlana Vagidovna Shakhemirova. "LINGUO-CULTUROLOGICAL ANALYSIS OF THE ENGLISH AND FRENCH ADVERTISING TEXTS." Philological Sciences. Issues of Theory and Practice, no. 3-1 (March 2018): 67–69. http://dx.doi.org/10.30853/filnauki.2018-3-1.17.

Full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Analysis of advertising texts"

1

Wharton, Chris. "Text and context : an analysis of advertising reception." Thesis, Northumbria University, 2005. http://nrl.northumbria.ac.uk/2831/.

Full text
Abstract:
The aim of this study is to explore advertising and in particular advertising reception as a significant part of contemporary social practice. Although advertising in some form has been a feature of a wide range of societies, historically and culturally, its economic and social importance has perhaps never been greater. Advertising, across the industrial period and in particular since the Second World War, has through the entrenchment of market economies and the development of different media technologies increased its reach and density through a variety of means. It has become a significant media form, received by audiences differentiated by social, economic, spatial and other factors. This study enquires into the nature of audience reception of advertising through an exploration and application of the encoding/decoding media model. The study argues that attention to the textual and formal elements of the model need to be given greater emphasis and the decoding aspect of the model broadened to deal with a complexity of contextual factors contributing to the process. Advertising media by their nature are comprised of different formal and presentational means. The study focuses on newsprint, television and billboard and other outdoor advertising. The public and private environments in which these forms appear can be characterised through the social and symbolic difference between the domestic environment in which much television is viewed and the outdoor urban environment in which much billboard advertising appears. These are recognised as contributory elements in the reception of advertising and any significance the advert may have for its audience. Audience decoding of advertisements is then a combination of producer intent and a complexity of contributory factors brought to or found in the decoding process. This includes a recognition of various ways of seeing associated with different media forms and social and spatial circumstances and the presentation and reception of adverts as part of a flow of advertising and of a wider social experience. The relation between adverts and other texts also has important intertextual consequences for reception. In the process of decoding, it will be argued that social groups can be understood to act as interpretive communities and a process of advertising diffusion can be observed. Three empirical case studies form a survey of mainly car or car related advertising, featuring television, billboard and newsprint advertising, and highlight a range of possible decodings. The significance of historical and social factors is confirmed as important in securing particular readings of advertisements, and spatial, environmental and contextual features are emphasised in this survey. The survey acknowledges the significance of advertising form and medium and highlights the circumstances in which negotiated and oppositional readings may occur. This study re-emphasises that advertising texts form their signification within a complex arrangement of synchronic and diachronic circumstances in which immediate social and environmental factors should be accorded further significance in the study of advertising. The study concludes with a reflection on its methods and procedures and a consideration of further work that might be carried out in the area of empirical advertising studies. In the interest of a richer understanding of advertising, further research would acknowledge the complexities of audience reception and might include an enquiry into further advertising contexts and environments.
APA, Harvard, Vancouver, ISO, and other styles
2

Sloan, Andrea. "A textual analysis of the text type "advertisement" based on advertisements in German /." Thesis, McGill University, 1990. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=59874.

Full text
Abstract:
This thesis examines German advertising texts and their text linguistic properties within a system of text typologies. Four different text type classification methods representative of typologies in German text linguistics are considered. Of these, Katharina Reiss's 1976 model is shown to be the most efficient for a textual analysis of advertising texts. Her communicative-functional approach to text analysis permits distinction of three variants of advertisements: those which appeal to reason, those which appeal to emotion and those which are of a dual nature (mixed). The thesis concentrates on identifying text type and text type variant characteristics by analysing the text constituting techniques, text structure, and the appellative language means.
APA, Harvard, Vancouver, ISO, and other styles
3

Noble, Debbie Mello. ""Quem mexeu no meu texto?" : língua, poder e autoria nos dizeres sobre o revisor de textos da publicidade." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2016. http://hdl.handle.net/10183/149534.

Full text
Abstract:
Neste trabalho, ancorados na Análise do Discurso pêcheuxtiana, analisamos o funcionamento dos dizeres sobre o revisor de textos no espaço de dizeres da publicidade a partir de um corpus experimental, que consta de entrevistas com sujeitos envolvidos na etapa de revisão do processo de criação publicitária. A partir deste, constituímos o corpus de análise, num ir e vir entre a teoria e o objeto, mobilizando o dispositivo teórico-analítico da Análise do Discurso. Podemos dizer que o objeto analisado é bastante específico, e, até mesmo, contraditório, posto que a publicidade, em geral, trabalha com uma linguagem coloquial, enquanto a revisão de textos pode ser vista como uma tentativa de blindar a língua, torná-la perfeita e evitar os erros. No entanto, quando fazemos essa contradição trabalhar, percebemos algumas outras possibilidades de pensar a língua e o espaço de dizeres analisado. Assim, entendemos o espaço de dizeres da publicidade como um espaço de embate, no qual há uma relação hierárquica que fica marcada nos dizeres dos sujeitos que ocupam os lugares discursivos de redator, atendimento e revisor. Também percebemos o poder que o publicitário exerce sobre o trabalho do revisor, visto que é este quem aprova ou não as alterações textuais efetuadas pelo revisor de textos. Isso fica marcado, especialmente, nos dizeres sobre os limites do trabalho do revisor. A relação língua/revisão de textos também permeia as sequências discursivas analisadas. Nelas, observamos uma relação de repetibilidade na forma de pré-construídos: o revisor de textos é descrito como um sujeito que domina plenamente a língua portuguesa, um detentor dos conhecimentos gramaticais, uma vez que se toma a noção de língua pela de gramática. Assim, buscamos compreender de que forma esses pré-construídos se constituíram historicamente e que regiões do interdiscurso são mobilizadas para que intervenham como efeito de memória nos dizeres desses sujeitos. Por fim, analisamos o gesto autoral do revisor de textos da publicidade, observando a configuração histórica da noção de autoria, e percebendo que, a despeito da importância do revisor no processo, ele não deixa de ser visto como um sujeito de fora deste. No entanto, pelas análises, veremos que uma contradição se impõe em relação ao gesto de autoria do revisor de textos, fazendo com que este, ao mesmo tempo em que se percebe fora, seja visto como um parceiro na constituição desses discursos.
In this research, based on the theory of Discourse Analysis proposed by Michel Pêcheux, we analyze the way the discourses about the text reviewer function in the discursive space of advertising, considering an experimental corpus, which consists of interviews with subjects involved in the reviewing phase of the advertising creative process. Based on the experimental corpus, we composed the analytical one, going back and forth between theory and object, as we mobilized the theoretical-analytical device from Discourse Analysis. It is possible to say that the analyzed object is quite specific and even contradictory, considering that, in general, advertising works with colloquial language while text reviewing can be seen as an attempt to armor the language, making it perfect and free from mistakes. However, by putting this contradiction into motion, we notice some other possibilities to think the language and the discursive space here analyzed. Thus, we understand the discursive space of advertising as a conflicting one, in which there is an hierarchical relation marked on the discourse of the subjects who occupy the discursive places of advertising copywriter, manager account and reviewer. We also perceived the power that the publisher has over the work of the reviewer, since he is the one who approves or not the textual alterations made by the text reviewer. This is specially seen in the discourses about the limits of the reviewer’s work. The relation language/text revision also permeates the discursive sequences, where we observe a relation of repeatability in a pre-constructed form: the text reviewer is described as a subject who completely dominates the Portuguese language, the bearer of grammatical knowledge, since the language is taken by its grammatical aspect. Thus, we aim at comprehending how these pre-constructed elements were historically constituted and which regions of the interdiscourse are mobilized in order to intervene as memory effect in the saying of these subjects. Finally, we analyze the authorial gesture of the advertising text reviewer, observing the historical configuration of the notion of authorship, and perceiving that, despite of the importance of the reviewer in the process, he does not cease to be seen as an external subject in it. Nevertheless, considering the last analyses, we will see that a contradiction is imposed regarding the gesture of authorship of the text reviewer, who, at the same time, perceives himself as external, and is seen as a partner in the constitution of these discourses.
APA, Harvard, Vancouver, ISO, and other styles
4

Miller, Jerry L. "Dynamics of political advertisements, news coverage, and candidate gender : a content analysis of the campaign messages of the 1990 and 1994 California and Texas gubernatorial elections /." Full-text version available from OU Domain via ProQuest Digital Dissertations, 1996.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Silva, Janaina Michele de Oliveira. "Texto publicitário e o processo de identificação: um percurso entre ter e ser." Universidade de São Paulo, 2013. http://www.teses.usp.br/teses/disponiveis/8/8142/tde-06112013-100351/.

Full text
Abstract:
Esta tese tem como objeto de estudo peças publicitárias impressas brasileiras, veiculadas na revista Veja, e está elaborada de modo a constituir-se como um trabalho que considera elementos característicos do discurso publicitário. Isso significa dizer que empregamos um olhar com foco não apenas em aspectos linguísticos como também em aspectos sociais, culturais e referentes à constituição do sujeito para a elucidação dos sentidos discursivos. Trata-se, portanto, de uma investigação que visa a discutir a produção do discurso publicitário impresso brasileiro de nossa contemporaneidade a partir do corpo textual de anúncios circulados em mídia impressa brasileira. Em suma, e sob essa perspectiva, investigamos a ação e a representação no modelo de peça publicitária empregada no Brasil, com a finalidade de compreender como essas práticas sociais afetam os leitores e seus porquês. Tendo em vista tal propósito, estruturamos esta tese em cinco capítulos, sendo que são discorridos no primeiro deles alguns dos conceitos predominantes ao longo do trabalho, tais como a intersecção entre linguagem e mercado, identificação, narcisismo, imaginário, voyeur, simulacro, simulação, discurso, etc.. No segundo capítulo, tratamos dos aspectos inerentes ao contexto social atual a partir de suas práticas sociais, dando a conhecer mais acerca da contemporaneidade, da mídia e da publicidade. Com o terceiro capítulo trazemos à discussão reflexões sobre a confluência entre a linguagem e aspectos psicanalíticos. E, por fim, no último capítulo, apresentamos fatores inerentes à constituição dos sentidos, no que tange ao imbricamento resultante dos valores expostos ou evocados no discurso publicitário. É a partir das contribuições que a Análise do Discurso, a Filosofia, a História Cultural, a Linguística, a Psicanálise e a Sociologia podem oferecer ao debate que assentamos as discussões desta investigação.
This thesis has Brazilian printed advertising pieces as object of study, published in Veja magazine, and it is elaborated in order to consist of as a work which considers the characteristic features of publicity discourse. This means that we have applied an eye focused not only on linguistic aspects but also social, cultural and regarding the constitution of the subject to the understanding of discursive meaning ones. Therefore, it is a research that aims for discussing the production of Brazilian printed publicity discourse of our times from textual body of flowed advertisement on Brazilian media press. In short, and under this perspective, we have investigated the action and the representation in model of advertising piece used in Brazil, in order to understand how these social practices affect the readers and their whys. Bearing this purpose in mind, we have structured this thesis in five chapters, in which the first one there are considered some of the predominant concepts raised throughout the study, as the intersection between language and market, identification, narcissism, imaginary, voyeur, simulacrum, simulation, discourse, etc. In the second chapter, we consider aspects related to the current social context from their social practices, giving to know more about the contemporaneity, media and advertising. In the third chapter we bring up for discussion reflections about the confluence between language and psychoanalytic aspects. And, finally, in the last chapter, we present inherent factors to the constitution of senses, regarding to the overlapping resulting of the values exposed or evoked on publicity discourse. It is from the contributions Discourse Analysis, Philosophy, Cultural History, Linguistic, Psychoanalysis, Sociology can offer to the debate that we based the discussion from this research.
APA, Harvard, Vancouver, ISO, and other styles
6

COSTA, Ivandilson. "Análise do discurso da mídia: a reestruturação promocional do texto jornalístico." Universidade de Federal de Pernambuco, 2016. https://repositorio.ufpe.br/handle/123456789/18760.

Full text
Abstract:
Submitted by Fabio Sobreira Campos da Costa (fabio.sobreira@ufpe.br) on 2017-05-10T15:31:29Z No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) Tese_Ivandilson-BC.pdf: 13596948 bytes, checksum: 4c4db58deb69fafdac602593241098c0 (MD5)
Made available in DSpace on 2017-05-10T15:31:29Z (GMT). No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) Tese_Ivandilson-BC.pdf: 13596948 bytes, checksum: 4c4db58deb69fafdac602593241098c0 (MD5) Previous issue date: 2016-06-21
A presente investigação focaliza o processo de reestruturação da ordem do discurso jornalístico, recontextualizada em função do caráter mercadológico do discurso publicitário. Parte-se do princípio de que domínios e instituições sociais, cujo propósito não seja produzir mercadorias no sentido econômico restrito de artigos para venda, vêm a ser organizados e definidos em termos de produção, distribuição e consumo de mercadorias. Tendo como teoria de base a Análise Crítica do Discurso, procuramos tratar de três gêneros do domínio midiático jornalístico para exame do processo de recontextualização pelo movimento colonizador da publicidade: a capa de revista semanal de informação, a primeira página de jornal diário e as escaladas de telejornal. O trabalho procura se ancorar em uma pesquisa qualitativa e interpretativista de caráter documental. O material delimitado para a abordagem consta de exemplares de cada um dos gêneros em estudo, coletados da revista Veja, do jornal Folha de S. Paulo e do programa televisivo Jornal Nacional. Foi considerado para coleta o período de 19 de agosto a 24 de outubro do ano civil de 2014. Foram tomados para a composição do corpus todos e somente os gêneros produzidos e veiculados em mídia específica no referente período. Destes exemplares, foi tomado um número de dez, reduzidos a cinco de cada, como representativos para fins de geração, tratamento, codificação e análise dos dados, perfazendo um total de 15 exemplares. Dada a natureza do corpus, especialmente quanto a seu caráter de constituição de aparato de multimodalidade, foram tomados procedimentos analíticos erigidos pela Gramática do Design Visual, em seus significados acionais representacional, interativo e composicional. Resultados da pesquisa apontaram para uma reestruturação premente do texto jornalístico a partir de elementos próprios do discurso promocional, especialmente quanto ao design visual, emprego de recursos diagramáticos, de fotojornalismo, manutenção de marca publicitária, valor de notícia e itens lexicais. Produtos jornalísticos, por conseguinte, são tomados como inseridos em uma lógica comercial, apresentando-se sob a forma de mercadoria, pela mitigação de fronteiras entre os domínios midiático e aquele ligado à promoção e consumo, o publicitário.
The present research focuses on the process of restructuring the order of the journalistic discourse, taking into consideration the marketing character of advertising discourse. The starting point is that the principles of domain and social institutions whose purpose is not to produce goods in the strict economic sense of items for sale, are organized and defined in terms of production, distribution and consumption of goods. Based on the theoretical framework of Critical Discourse Analysis, we intend to address three genres of the order of the journalistic media discourse in order to exam the process of recontextualization by the settler movement of advertising: the weekly magazine cover information, daily newspapers front pages and television headlines. The work seeks to anchor in the qualitative research paradigm and of documentary nature. The data defined for the approach consists of copies of each gender in the study, collected from Veja magazine, Folha de S. Paulo daily news and Jornal Nacional TV show. The data collection period was considered from August 19th to October 24th of 2014. The research corpus taken into consideration were all compositions and only produced genres used on specific media in the related period. From these samples, were selected a number of ten, reduced to five of each, as representative for generation purposes, processing, coding and analysis of data, a total of 15 copies. Given the nature of the corpus, especially its character of multimodality apparatus constitution, analytical procedures were oriented by the Design Visual Grammar in their actional, representational, interactive and compositional meanings. The results pointed out to an urgent restructuring of the journalistic text from the own elements of promotional discourse, especially from the elements of the visual design, employment diagrammatic resources, photojournalism, advertising brand maintenance, news value and lexical items. Journalistic products, therefore, are taken as part of a business logic, presenting itself in the form of goods, by the mitigation boundaries between media domain and that related to the promotion and consumer advertising.
APA, Harvard, Vancouver, ISO, and other styles
7

Gabriel, Edgar Godoi. "Frases sem texto na publicidade: discursos em torno de um Brasil bilíngue." Pontifícia Universidade Católica de São Paulo, 2018. https://tede2.pucsp.br/handle/handle/20886.

Full text
Abstract:
Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2018-03-16T12:14:39Z No. of bitstreams: 1 Edgar Godoi Gabriel.pdf: 1767705 bytes, checksum: 65cd62e501122641cd12165d4cfcf6c3 (MD5)
Made available in DSpace on 2018-03-16T12:14:39Z (GMT). No. of bitstreams: 1 Edgar Godoi Gabriel.pdf: 1767705 bytes, checksum: 65cd62e501122641cd12165d4cfcf6c3 (MD5) Previous issue date: 2018-02-23
Conselho Nacional de Pesquisa e Desenvolvimento Científico e Tecnológico - CNPq
Only few people would dare to challenge the importance of English in the globalized world we live in. To speak English has become a must for those Brazilians who are beginning or developing their career. Thus, language schools strive to persuade society, through their advertisings, of the importance of their services to insert the country in the globalized world. In this scenario, two companies stand out: Wizard and Pearson. Wizard is the world’s largest language school, with more than 1,200 branches where more than 500,000 people study per year. In 2013, Pearson the world business education leader acquired Wizard. In partnership, they released Nação Bilíngue [Bilingual Nation], Wizard’s largest advertising campaign, whose mission is ‘to transform Brazil into a bilingual nation’. We can find lots of studies on Advertising, however, the ones focusing on phrases without text (i.e. slogans, proverbs, sayings…) in language schools’ advertisings are still incipient. Advertising discourse is a profitable field for the so-called phrases without text, especially in the Digital Era, due to its spatiotemporal coercions. From a verbal and visual point of view, this dissertation aims at analyzing the discourses conveyed in the Nação Bilíngue (2014-2017); more specifically, to understand the effects of meaning production in/by the phrases without text in the Nação Bilíngue’s digital banners. Collected from Wizard’s websites, blogs, and social networks, corpus study consists of seven digital banners which belong to Nação Bilíngue three phases: Manifesto (2014-2015), Delivering Results (2016), and Anthem (2017). The analyses are based on the notions of Phrases without text, Hyper-Enunciator, and Discursive Ethos such as advocated and developed by Dominique Maingueneau. The results show that the discourses circulating in Nação Bilíngue produce the effects of meaning that English is both a means of insertion in the globalized world and a means of ascending social strata. They also indicate that, unlike conventional advertising slogans, the ones of Nação Bilíngue reveal their mimotopic character, that is, their capability to adapt to or to metamorphose into other discourses, even pretending to be a non-advertising
Atualmente, poucos ousariam contestar a importância da Língua Inglesa no mundo globalizado em que vivemos. No Brasil, saber se comunicar em inglês passou a ser uma necessidade para quem está entrando no mercado de trabalho ou deseja progredir na carreira profissional. Por meio da publicidade, institutos/escolas de idiomas têm buscado persuadir a sociedade da importância de seus serviços para a inserção do país no mundo globalizado. Nesse contexto, sobressaem-se duas empresas: Wizard e Pearson. A Wizard é a maior rede de escolas de idiomas do mundo, com mais de 1.200 unidades, por onde passam mais de 500 mil alunos por ano; em 2013, foi adquirida pela Pearson, líder mundial em negócios em educação. Juntas, lançaram, em 2014, Nação Bilíngue, a maior campanha publicitária da Wizard, cuja missão é “transformar o Brasil em uma nação bilíngue”. De modo geral, a publicidade tem sido objeto frequente de estudos acadêmicos, no entanto, ainda são incipientes as pesquisas que se debruçam sobre a circulação das chamadas frases sem texto (slogans, provérbios, ditos populares...) na publicidade de institutos/escolas de idiomas. Daí a importância deste trabalho, que tem por objetivo analisar, do ponto de vista verbal e visual, os discursos veiculados na campanha publicitária Nação Bilíngue (2014-2017), mais especificamente, depreender os efeitos de sentido produzidos nas/pelas frases sem texto que circulam nos cartazes/banners digitais da referida campanha. Coletados das páginas digitais (websites, blogs e redes sociais) da escola de idiomas Wizard, o corpus é constituído por sete cartazes/banners, referentes às três fases iniciais da campanha: Manifesto (2014-2015), Entrega Resultados (2016) e Hino (2017). As análises fundamentam-se nas noções de Frases sem texto, Hiperenunciador e Ethos Discursivo, como preconizadas e desenvolvidas por Dominique Maingueneau. Os resultados mostram que os discursos que circulam na campanha publicitária Nação Bilíngue produzem o efeito de sentido segundo o qual a língua inglesa é tanto uma forma de inserção no mundo globalizado quanto um meio de ascensão social. Indicam ainda que, diferentemente dos slogans publicitários convencionais, os de Nação Bilíngue revelam seu caráter mimotópico, isto é, sua capacidade de adaptar-se a ou metamorfosear-se em outros discursos, simulando até mesmo ser uma não publicidade
APA, Harvard, Vancouver, ISO, and other styles
8

Abdul-Ghani, Aniswal. "The language of advertising : a contrastive study of advertising texts in British English, Malaysian English and Malay." Thesis, University of Surrey, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.322546.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Carrillo, Navarro Paz. "El eslogan electoral español (1975-2000). Estructuras fundamentales." Doctoral thesis, Universidad de Murcia, 2009. http://hdl.handle.net/10803/10946.

Full text
Abstract:
La presente investigación aborda el estudio de un tipo de texto de la comunicación de masas: el eslogan. La perspectiva adoptada es la lingüística. Concretamente, nos proponemos analizar las estructuras sintácticas fundamentales en la elaboración del eslogan electoral español entre los años 1975 y 2000. Este objetivo general del proyecto de tesis se concreta en tres objetivos particulares:1) Elaboración de un corpus documental de eslóganes políticos electorales representativo de esta etapa de la historia política española.2) Consideraciones teóricas acerca del eslogan y de su contexto. Trataremos de definir y de delimitar nuestro objeto de estudio: el eslogan político electoral. De igual modo, daremos cuenta del contexto histórico, social y político en el que fueron emitidos. 3) Análisis del corpus. Finalmente, afrontaremos el análisis de las principales estructuras sintácticas del eslogan electoral y ofreceremos una interpretación de su rentabilidad en este tipo de texto.
This research raises the study of a type of mass communication text: the slogan. It has been adopted a linguistic perspective. Precisely, we propose to analyze the basic syntactic structures used to write the spanish electoral slogans between the years 1975 and 2000.This general objective of the thesis project is materialized by three particular objectives:1) Preparation of a documentary corpus of electoral political slogans representative of this period of the Spanish political history. 2) Theoretical considerations about the slogan and its context. We will try to define and specify our object of study: the electoral political slogan. In the same way we will provide the historical, social and political context in which they were issued.3) Corpus analysis. Finally, we will face up to the analysis of the main syntactical structures of the electoral slogan and we will offer an interpretation of its profitability in this kind of text.
APA, Harvard, Vancouver, ISO, and other styles
10

Cowie, James Reid. "Automatic analysis of descriptive texts." Thesis, University of Strathclyde, 1990. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.387066.

Full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Analysis of advertising texts"

1

The language of advertising: Written texts. London: Routledge, 1998.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Translating promotional and advertising texts. Manchester, UK: St. Jerome Pub., 2010.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Torresi, Ira. Translating Promotional and Advertising Texts. Second edition. | Abingdon, Oxon; New York, NY : Routledge, 2021. | Series: Translation practices explained: Routledge, 2020. http://dx.doi.org/10.4324/9781003131595.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Cultural analysis of texts. London: SAGE, 2000.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Pahad, Anjali. Social advertisements: An analysis. New Delhi, India: Serials Publications, 2009.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Pahad, Anjali. Social advertisements: An analysis. New Delhi, India: Serials Publications, 2009.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

author, Upadhyay Anvita joint, ed. Social advertisements: An analysis. New Delhi, India: Serials Publications, 2009.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Interpreting texts. New York: Routledge, 2005.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

G, Weinberger Marc, ed. Humor in advertising: A comprehensive analysis. Armonk, N.Y: M.E. Sharpe, Inc., 2006.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Gulas, Charles S. Humor in advertising: A comprehensive analysis. Armonk, NY: M.E. Sharpe, 2006.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Analysis of advertising texts"

1

Tremblay, Victor J., and Carol Horton Tremblay. "Advertising." In Springer Texts in Business and Economics, 423–66. New York, NY: Springer New York, 2012. http://dx.doi.org/10.1007/978-1-4614-3241-8_15.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Berger, Arthur Asa. "Images: Advertising." In Applied Discourse Analysis, 41–50. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-47181-5_6.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Tremblay, Victor J., and Carol Horton Tremblay. "Advertising and Welfare." In Springer Texts in Business and Economics, 467–84. New York, NY: Springer New York, 2012. http://dx.doi.org/10.1007/978-1-4614-3241-8_16.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Kelly-Holmes, Helen. "Creating ‘Multilingual’ Texts: Combating Multilingualism." In Advertising as Multilingual Communication, 171–88. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230503014_6.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Berazhny, Ivan. "Alcohol Advertising in Aeroflot." In Multimodal Texts from Around the World, 146–72. London: Palgrave Macmillan UK, 2012. http://dx.doi.org/10.1057/9780230355347_7.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Torresi, Ira. "Introduction." In Translating Promotional and Advertising Texts, 1–6. Second edition. | Abingdon, Oxon; New York, NY : Routledge, 2021. | Series: Translation practices explained: Routledge, 2020. http://dx.doi.org/10.4324/9781003131595-1.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Torresi, Ira. "Promotional Translation and Professional Practice." In Translating Promotional and Advertising Texts, 7–20. Second edition. | Abingdon, Oxon; New York, NY : Routledge, 2021. | Series: Translation practices explained: Routledge, 2020. http://dx.doi.org/10.4324/9781003131595-2.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Torresi, Ira. "Key Issues in Promotional Translation." In Translating Promotional and Advertising Texts, 21–42. Second edition. | Abingdon, Oxon; New York, NY : Routledge, 2021. | Series: Translation practices explained: Routledge, 2020. http://dx.doi.org/10.4324/9781003131595-3.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Torresi, Ira. "Translating Promotional Material." In Translating Promotional and Advertising Texts, 43–81. Second edition. | Abingdon, Oxon; New York, NY : Routledge, 2021. | Series: Translation practices explained: Routledge, 2020. http://dx.doi.org/10.4324/9781003131595-4.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Torresi, Ira. "Translating Business-to-Business Promotion." In Translating Promotional and Advertising Texts, 82–107. Second edition. | Abingdon, Oxon; New York, NY : Routledge, 2021. | Series: Translation practices explained: Routledge, 2020. http://dx.doi.org/10.4324/9781003131595-5.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Analysis of advertising texts"

1

Remchukova, Elena, Viktoria Omelianenko, and Yuzhi Wang. "SPECIFICS OF NATIONALLY-ORIENTED ADVERTISING IN RUSSIA AND CHINA." In NORDSCI International Conference. SAIMA Consult Ltd, 2020. http://dx.doi.org/10.32008/nordsci2020/b1/v3/19.

Full text
Abstract:
The article is devoted to a comparative analysis of nationally-oriented advertising in Russia and China. The material used for this article was represented by nationally-oriented advertising texts in Russia and China. The study shows that nationally-oriented advertising is an important type of advertising text which uses a positive image of the country with special geographical conditions and unique cultural and historical traditions. Particular attention is paid to a comparative analysis of similarities and differences in texts of nationally-oriented advertising in China and Russia, which uses a variety of multimodal media to form a positive image of the country and impact on consumers. The nationally-oriented advertising text focuses on the unambiguous interpretation of the national idea, the expression of which is a means of influencing consumers in order to awaken their patriotic feelings. The results of the study made it possible to reveal that despite the similarities, texts of nationally-oriented advertising in Russia and China are also marked by significant differences, which are due to the unique geographical and cultural characteristics of the two countries, as well as the deep originality of the two language systems.
APA, Harvard, Vancouver, ISO, and other styles
2

Бахмудова, Анжелика Шамиловна, and Асият Магомедрасуловна Бахмудкадиева. "PHONETIC MEANS OF ATTRACTING ATTENTION IN ADVERTISING SLOGANS (IN ENGLISH, RUSSIAN AND ARABIC ADVERTISING TEXTS)." In Поколение будущего: сборник избранных статей Международной студенческой научной конференции (Санкт-Петербург, Май 2020). Crossref, 2020. http://dx.doi.org/10.37539/pb185.2020.44.85.002.

Full text
Abstract:
В данной статье рассматриваются различные способы привлечения внимания посредством рекламных текстов. Осуществляется сравнительный анализ фонетических средств в слоганах английской, арабской и русской рекламы, и выделяются наиболее эффективные из них. Основное внимание в работе уделяются таким фонетическим средствам как: аллитерация, ассонанс, рифма и ономатопея. This article discusses various ways to attract attention through advertising texts. A comparative analysis of phonetic means in the slogans of English, Arabic and Russian advertising is carried out, and the most effective of them are highlighted. The main attention in the work is paid to such phonetic means as: alliteration, assonance, rhyme and onomatopoeia.
APA, Harvard, Vancouver, ISO, and other styles
3

MOISEEVA, A. V. "ON THE PERSUASIVE LINGUISTIC MANIPULATION IN THE TEXT OF ADVERTISEMENT." In The main issues of linguistics, lingvodidactics and intercultural communications. Astrakhan State University, 2020. http://dx.doi.org/10.21672/978-5-9926-1237-0-070-074.

Full text
Abstract:
The article analyzes the phenomenon of speech manipulation. This phenomenon is considered as being present in all areas of the spiritual and social life of society, but is especially active in the field of advertising. Speech manipulation is aimed at a public audience with certain preferences, tastes, needs, prejudices, stereotypes, profitable manipulators. A number of the most important manipulative techniques specific to use in advertising texts are given.
APA, Harvard, Vancouver, ISO, and other styles
4

Guliaeva, A. V. "The logic of translational analysis of advertising text." In ТЕНДЕНЦИИ РАЗВИТИЯ НАУКИ И ОБРАЗОВАНИЯ. НИЦ «Л-Журнал», 2019. http://dx.doi.org/10.18411/lj-03-2019-91.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Kurniasih, Nia, Iis Kurnia Nurhayati, and Puji Audina Lestari. "English Adjectives in Indonesian Cosmetic Advertisement: A Study of Emphatic Personal Metadiscourse Markers." In GLOCAL Conference on Asian Linguistic Anthropology 2020. The GLOCAL Unit, SOAS University of London, 2020. http://dx.doi.org/10.47298/cala2020.12-1.

Full text
Abstract:
The growth of the globalization of brands in international markets has led to the inevitable importance of advertisement and hence to scholarship on advertisement, such as with methods of metadiscourse. This descriptive qualitative study was aimed at determining interpersonal metadiscourse markers used in eight advertisements of Indonesian cosmetic products using English in the construction of beauty within contemporary Indonesian contexts. The results evidence an emerging new terminology in defining and classifying the types of beauty as a social construct presented in product advertisements. Employing a discourse analysis and Hylans’s emphatic personal metadiscourse marker adjectives, it was found that the advertising makers have used adjectives to describe nouns in the advertising texts due to their persuasive meanings, namely those of aesthetic adjectives. The adjectives found in the data belong to several categories, i.e. evaluativity, dimensionality (unidimensional and multidimensional), and measurability. All of these adjectives have constructed the concept of green beauty, healthy beauty, modern beauty, religious beauty and aesthetic beauty. This study is expected to contribute to the development of language and media studies, and to enrich media studies, especially those that can enhance the strategies used by advertising agencies to choose the most effective kind of language in their advertisements.
APA, Harvard, Vancouver, ISO, and other styles
6

Gorovaya, Irina. "Communicatve Failures In Advertising Texts Of Orenburg Town." In Philological Readings. European Publisher, 2020. http://dx.doi.org/10.15405/epsbs.2020.04.02.48.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Білокурова, Єлизавета. "PRAGMATIC POTENTIAL OF ENGLISH AND UKRAINIAN ADVERTISING TEXTS." In СТРАТЕГІЧНІ НАПРЯМКИ РОЗВИТКУ НАУКИ: ФАКТОРИ ВПЛИВУ ТА ВЗАЄМОДІЇ. Міжнародний центр наукових досліджень, 2020. http://dx.doi.org/10.36074/22.05.2020.v4.01.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Oprishch, Natalia, and Olesya Ogareva. "TEACHING ENGLISH BY MEANS OF ADVERTISING CREOLIZED TEXTS." In 14th International Technology, Education and Development Conference. IATED, 2020. http://dx.doi.org/10.21125/inted.2020.2181.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Gromova, Tatyana Vladimirovna. "FEATURES OF GENDER APPROACH IN ENGLISH ADVERTISING TEXTS." In Russian science: actual researches and developments. Samara State University of Economics, 2020. http://dx.doi.org/10.46554/russian.science-2020.03-1-403/406.

Full text
Abstract:
Advertising, as an integral part of modern society, reveals the manifestations of the language personality of men and women as a reflection of the gender picture of the world. The article deals with male, female, and gender-neutral ads. The purpose of the article is to identify the main features of advertising texts that are intended for men and women. The definition of gender-neutral advertising and its main features is given. Conclusions are drawn about the characteristics of each type of advertising.
APA, Harvard, Vancouver, ISO, and other styles
10

Noskov, R. D., and I. V. Gerasimenko. "Punctuation as a means of enhancing the expressiveness of English-language advertising text on the example of targeted Internet advertising." In XXV REGIONAL SCIENTIFIC CONFERENCE STUDENTS, APPLICANTS AND YOUNG RESEARCHERS. Знание-М, 2020. http://dx.doi.org/10.38006/907345-63-8.2020.111.118.

Full text
Abstract:
The article identifies the characteristic features of expressive punctuation of English-language advertising, analyzes the syntactic structures in advertisements used for targeted Internet advertising. We examined punctuation syntactic stylistic means, their role in the construction of an effective advertising text in the conditions of its application in the Internet.
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Analysis of advertising texts"

1

Majchrowska, Justyna. TESTIMONIAL IN (NEW) MEDIA. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11109.

Full text
Abstract:
The linguistic research of (the new) media so far has mainly focused on the analysis of content from broadcasters – people publishing on the Internet in order to convince the potential recipients to enter the website, read articles, explore the website as well as return after leaving it – in exchange for the material or financial benefit. Several years of observation of a variety of text types existing in the media shows that not only texts from broadcasters make it possible to notice and maintain this attention of recipients. Nowadays, similarly as in marketing and advertising, in the media (but not only there) the essential and productive content comes from the recipient. The subject of this quantitative and qualitative linguistic analysis is the title testimonial as a rapidly growing persuasive (promotional) trend in (new) media and a response to the challenges of the modern society.
APA, Harvard, Vancouver, ISO, and other styles
2

Cavin, Edward. A qualitative analysis of nine nonverbal communications texts. Portland State University Library, January 2000. http://dx.doi.org/10.15760/etd.3238.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Charnes, A. Measuring the Impact of Advertising on Army Recruiting: Data Envelopment Analysis and Advertising Effectiveness. Fort Belvoir, VA: Defense Technical Information Center, July 1990. http://dx.doi.org/10.21236/ada236779.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Buscaino, B. Trend Analysis in Biomedical Texts via Vector Space Model Synonym Extraction. Office of Scientific and Technical Information (OSTI), August 2014. http://dx.doi.org/10.2172/1165794.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Dodele, Kathryn. Approaches to composition in selected directing texts: a structural analysis and assessment. Portland State University Library, January 2000. http://dx.doi.org/10.15760/etd.2467.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Greenwood, Jeremy, Yueyuan Ma, and Mehmet Yorukoglu. ‘You Will:’ A Macroeconomic Analysis of Digital Advertising. Cambridge, MA: National Bureau of Economic Research, March 2021. http://dx.doi.org/10.3386/w28537.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Arely Donis, C., and TG Martín Casado. Representation of the Other in social advertising: Analysis of the graphic advertising of NGDOs in social networks. Revista Latina de Comunicación Social, March 2017. http://dx.doi.org/10.4185/rlcs-2017-1172en.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Martínez-Oña, MM, and AM Muñoz-Muñoz. Iconographic analysis of the myth of Lilith in advertising. Revista Latina de Comunicación Social, October 2015. http://dx.doi.org/10.4185/rlcs-2015-1062en.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Yatsymirska, Mariya. KEY IMPRESSIONS OF 2020 IN JOURNALISTIC TEXTS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11107.

Full text
Abstract:
The article explores the key vocabulary of 2020 in the network space of Ukraine. Texts of journalistic, official-business style, analytical publications of well-known journalists on current topics are analyzed. Extralinguistic factors of new word formation, their adaptation to the sphere of special and socio-political vocabulary of the Ukrainian language are determined. Examples show modern impressions in the media, their stylistic use and impact on public opinion in a pandemic. New meanings of foreign expressions, media terminology, peculiarities of translation of neologisms from English into Ukrainian have been clarified. According to the materials of the online media, a «dictionary of the coronavirus era» is provided. The journalistic text functions in the media on the basis of logical judgments, credible arguments, impressive language. Its purpose is to show the socio-political problem, to sharpen its significance for society and to propose solutions through convincing considerations. Most researchers emphasize the influential role of journalistic style, which through the media shapes public opinion on issues of politics, economics, education, health care, war, the future of the country. To cover such a wide range of topics, socio-political vocabulary is used first of all – neutral and emotionally-evaluative, rhetorical questions and imperatives, special terminology, foreign words. There is an ongoing discussion in online publications about the use of the new foreign token «lockdown» instead of the word «quarantine», which has long been learned in the Ukrainian language. Research on this topic has shown that at the initial stage of the pandemic, the word «lockdown» prevailed in the colloquial language of politicians, media personalities and part of society did not quite understand its meaning. Lockdown, in its current interpretation, is a restrictive measure to protect people from a dangerous virus that has spread to many countries; isolation of the population («stay in place») in case of risk of spreading Covid-19. In English, US citizens are told what a lockdown is: «A lockdown is a restriction policy for people or communities to stay where they are, usually due to specific risks to themselves or to others if they can move and interact freely. The term «stay-at-home» or «shelter-in-place» is often used for lockdowns that affect an area, rather than specific locations». Content analysis of online texts leads to the conclusion that in 2020 a special vocabulary was actively functioning, with the appropriate definitions, which the media described as a «dictionary of coronavirus vocabulary». Media broadcasting is the deepest and pulsating source of creative texts with new meanings, phrases, expressiveness. The influential power of the word finds its unconditional embodiment in the media. Journalists, bloggers, experts, politicians, analyzing current events, produce concepts of a new reality. The world is changing and the language of the media is responding to these changes. It manifests itself most vividly and emotionally in the network sphere, in various genres and styles.
APA, Harvard, Vancouver, ISO, and other styles
10

Quintas-Froufe, Eva. Evolution of Advertising Communication in the Pre-war: Analysis of Federico Ribas’ Advertising Portfolio for Gal Fragrance House (1916-1936). Revista Latina de Comunicación Social, October 2012. http://dx.doi.org/10.4185/rlcs-2012-959en.

Full text
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Analysis of advertising texts' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography