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Books on the topic 'Analysis of advertising texts'

Author: Grafiati

Published: 4 June 2021

Last updated: 17 February 2022

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1

The language of advertising: Written texts. London: Routledge, 1998.

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2

Translating promotional and advertising texts. Manchester, UK: St. Jerome Pub., 2010.

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3

Torresi, Ira. Translating Promotional and Advertising Texts. Second edition. | Abingdon, Oxon; New York, NY : Routledge, 2021. | Series: Translation practices explained: Routledge, 2020. http://dx.doi.org/10.4324/9781003131595.

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4

Cultural analysis of texts. London: SAGE, 2000.

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5

Pahad, Anjali. Social advertisements: An analysis. New Delhi, India: Serials Publications, 2009.

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6

Pahad, Anjali. Social advertisements: An analysis. New Delhi, India: Serials Publications, 2009.

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7

author, Upadhyay Anvita joint, ed. Social advertisements: An analysis. New Delhi, India: Serials Publications, 2009.

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8

Interpreting texts. New York: Routledge, 2005.

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9

G, Weinberger Marc, ed. Humor in advertising: A comprehensive analysis. Armonk, N.Y: M.E. Sharpe, Inc., 2006.

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10

Gulas, Charles S. Humor in advertising: A comprehensive analysis. Armonk, NY: M.E. Sharpe, 2006.

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11

Chester, D. J. Critical analysis of pan-European advertising. Oxford: Oxford Brookes University, 1995.

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12

Quantitative analysis of poetic texts. Berlin: De Gruyter Mouton, 2015.

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13

Cases in advertising management: Case analysis manual. Lincolnwood, Ill., USA: NTC Business Books, 1992.

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14

David, Parker, ed. Analysing media texts. London: Continuum, 2003.

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15

Con/texts of persuasion. Kassel: Edition Reichenberger, 2011.

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16

Francesconi, Sabrina. Reading tourism texts: A multimodal analysis. Buffalo: Channel View Publications, 2014.

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17

Latimer, Nancy Leah. An analysis of menstrual teachings texts. Ottawa: National Library of Canada, 1996.

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18

Yamashita, Michiko. Kakilingan Sambal texts with grammatical analysis. Diliman, Quezon City: Cecilio Lopez Archives of the Philippine Languages, 1992.

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19

Rank, Hugh. Persuasion analysis: A companion to compostion. Park Forest, Ill: Counter-Propaganda Press, 1988.

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20

Danesi, Marcel. An outline of semiotic analysis for advertisers & marketers. Toronto: ABM, 1997.

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21

1949-, Roberts Marilyn Sue, ed. Television advertising that works: An analysis of commercials from effective campaigns. New York: Cambria Press, 2008.

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22

Media analysis tools: For selecting the proper periodicals for the advertising schedule. Santa Barbara, CA: Richler & Co., 1997.

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23

(Firm), Quaero. Campaign management software: A comparative analysis. New York, N.Y: Quaero, 2001.

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24

Advertising food in Europe: A comparative law analysis. Berlin: Lexxion, 2014.

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25

Tannahill, Sheryl L. Navy advertising -- from budget to execution: A trend analysis of national advertising awareness. Monterey, Calif: Naval Postgraduate School, 1996.

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26

Bockarova, Mariana. Semiotic analysis for advertisers & marketers: An outline. Ottawa, ON: Legas, 2013.

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27

1942-, Thiele Wolfgang, ed. Properties of English texts. [Leipzig, Germany]: VEB Verlag Enzyklopädie Leipzig, 1987.

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28

Messer, Kent D. Optimal institutional mechanisms for funding generic advertising: An experimental analysis. Ithaca, N.Y: Dept. of Applied Economics and Management, College of Agriculture and Life Sciences, Cornell University, 2004.

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29

A semiotic theory of texts. Berlin: Mouton de Gruyter, 1985.

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30

Translated texts: Properties, variants, evaluations. New York: Howard Fertig, 2004.

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31

Farrall, Niall. Global versus national brand advertising: An analysis of advertising characteristics, strategy, style and form. Salford: University of Salford, School of Management, 2000.

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32

Keyness in texts. Amsterdam: John Benjamins Pub. Co., 2010.

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33

Humorous texts: A semantic and pragmatic analysis. Berlin: Mouton de Gruyter, 2001.

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34

van der Aalst, Wil M. P., Vladimir Batagelj, Dmitry I. Ignatov, Michael Khachay, Valentina Kuskova, Andrey Kutuzov, Sergei O. Kuznetsov, et al., eds. Analysis of Images, Social Networks and Texts. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-39575-9.

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35

Khachay, Mikhail Yu, Natalia Konstantinova, Alexander Panchenko, Dmitry Ignatov, and Valeri G. Labunets, eds. Analysis of Images, Social Networks and Texts. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-26123-2.

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36

Ignatov, Dmitry I., Mikhail Yu Khachay, Alexander Panchenko, Natalia Konstantinova, and Rostislav E. Yavorsky, eds. Analysis of Images, Social Networks and Texts. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-12580-0.

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37

van der Aalst, Wil M. P., Dmitry I. Ignatov, Michael Khachay, Sergei O. Kuznetsov, Victor Lempitsky, Irina A. Lomazova, Natalia Loukachevitch, et al., eds. Analysis of Images, Social Networks and Texts. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-73013-4.

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38

van der Aalst, Wil M. P., Vladimir Batagelj, Goran Glavaš, Dmitry I. Ignatov, Michael Khachay, Sergei O. Kuznetsov, Olessia Koltsova, et al., eds. Analysis of Images, Social Networks and Texts. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-030-11027-7.

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39

Ignatov, Dmitry I., Mikhail Yu Khachay, Valeri G. Labunets, Natalia Loukachevitch, Sergey I. Nikolenko, Alexander Panchenko, Andrey V. Savchenko, and Konstantin Vorontsov, eds. Analysis of Images, Social Networks and Texts. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-52920-2.

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40

van der Aalst, Wil M. P., Vladimir Batagelj, Dmitry I. Ignatov, Michael Khachay, Valentina Kuskova, Andrey Kutuzov, Sergei O. Kuznetsov, et al., eds. Analysis of Images, Social Networks and Texts. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-37334-4.

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41

van der Aalst, Wil M. P., Vladimir Batagelj, Dmitry I. Ignatov, Michael Khachay, Olessia Koltsova, Andrey Kutuzov, Sergei O. Kuznetsov, et al., eds. Analysis of Images, Social Networks and Texts. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-72610-2.

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42

Lloyd-Davies, N. A. A structured analysis of advertising agency management resource commitments. Manchester: UMIST, 1988.

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43

Smith, Kelly. Show me surrealism: An analysis of surrealsim in advertising. London: LCP, 2001.

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44

Schmidt, Rosemarie. Television advertising and televangelism: Discourse analysis of persuasive language. Amsterdam: J. Benjamins Pub. Co., 1986.

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45

Lenz, John E. An economic analysis of generic milk advertising impacts on markets in New York State. Ithaca, N.Y: Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University, 1997.

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46

Matheson, Donald. Media discourses: Analysing media texts. Maidenhead, England: Open University Press, 2005.

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47

R, Nevett T., ed. Voluntary regulation of advertising: A comparative analysis of the United Kingdom and the United States. Lexington, Mass: Lexington Books, 1987.

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48

The Language of Advertising: Written Texts (Intertext). Routledge, 2002.

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49

The Language of Advertising: Written Texts (Intertext). Routledge, 2002.

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50

Dunagan, Colleen T. Consuming Dance. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190491369.001.0001.

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Abstract:

Consuming Dance examines dance in television and online advertising as both cultural product and cultural meaning-maker. The text interweaves semiotics, choreographic analysis, cultural studies, media studies, and critical theory to place contemporary dance-in-advertising in dialogue with other dance media. Grounding contemporary advertising within media and cultural history, the work both analyzes examples from early television and performs semiotic readings of historical references within later ads. Analysis of individual commercials and campaigns reveals how commercials act as rhizomatic assemblages of cultural history as traditional advertising positioning strategies engage with content, conventions, and discourses from other disciplines and cultural forms. The text explores the power of dance in advertising, examining how it generates affect and spectacle in service of both brand identity and the construction of the commodity-sign. This analysis of dance’s power, in turn, reveals advertising’s intertextuality and its contributions to social identity and the construction of the neoliberal subject. Ultimately, the text highlights advertising’s contradictions, exposing how its appropriation of dance functions as a response simultaneously to marketing needs, shifting ideologies, and growing cultural diversity all while continuing to serve the needs of neoliberal capitalism.

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