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1

Weberová, Martina. "Konkurenční strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223187.

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The main goal of this thesis is to define factors, based on external and internal analysis, which affect potential success of actual manufacturing concern and design strategical recommendations, which offer evaluation and possibilities of future development to the company management. This thesis is divided into three parts – theoretical part, analytical part and project part. Basic terms, used methods and analyses of external and internal influences are described in the theoretical part. These methods are applied on the actual manufacturing concern in the analytical part. Suggested alternative solutions are described in the project part. The most suitable alternative is defined in the closure.
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2

Špírek, Martin. "Využití metod Competitive Intelligence v rodinném podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124713.

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This work is primarily focused on using Competitive Intelligence (CI) in practice. Its purpose is primarily to use methods CI in a small family business to increase its competitiveness. For this purpose, the work used methods to analyze the information obtained, especially Porter's five forces model and SWOT analysis. These two methods allow analyze the business environment, evaluate its current position and define the competition. In order to increase the competitiveness, the work also analyzed the company website and their competitors, according to predefined criteria, mainly based on generally accepted WCAG 2.0. The contribution of this work in general is a practical demonstration of the possibility of using techniques CI in a small family business. In concrete terms it is mainly the evaluation of individual analyzes carried out, their conclusions and recommendations drawn from it and the "Draft strategy for increasing the competitiveness of businesses." This with the aim to improve the company's market position, enhance its competitiveness and improve its strategic planning. Due to the fact that CI is a theory today already quite well known and described in detail in many scientific studies and articles, in this work is described and defined only very briefly in the second chapter. The main part is devoted to collecting and analyzing information on the industry and competitors and their subsequent evaluation and making recommendations. The penultimate chapter is devoted to design a strategy to increase competitiveness.
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Kristianová, Barbora. "Využití metod Competitive Intelligence pro malé a střední podniky." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162506.

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The presented thesis deals with the possibilities of using techniques of Competitive Intelligence (hereafter CI) for small and medium companies. Its aim is mainly to analyze the possibilities of CI method in case of a specific company in the field of small and medium enterprises. The first part provides comprehensive overview of theoretical information, which is necessary to identify the concept of CI. It begins with definitions of CI and then continues with more detailed description of the field. Next, characteristics of small and medium-sized enterprises are introduced, as well as the possible use of CI in these enterprises. Finally, various methods such as SLEPT analysis, Porter's five forces model, SWOT analysis, and others are described in detail. The practical part of the work deals not only with description of a particular company in the field of building design and architecture, but also with crucial part of the thesis, exploration of external background of the company using these analytical methods and proposal of the proper use of information resources according to needs of the company. The last chapter deals with a suitable method of application of CI in the field of architecture and construction, providing summarized suggestions for the specific company as well as for the sphere of business in general.
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Klimešová, Michaela. "Hodnotenie finančného zdravia vybraného podniku a návrhy na jeho zlepšenie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-222886.

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This thesis is focused on an analysis of the XY company. The financial health of the company is evaluated by using external and internal analysis of the company’s environment and financial analysis of the company. On the basis of the gained findings and facts, further proposals and steps towards improvement of its financial situation are determined. The thesis provides an integrated view on the field of the financial analysis from the perspective of theoretical methods including practical applications for the particular company.
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Malmström, Martin, and Henrik Orre. "The driving forces on the Swedish compressed natural gas market and the impact on OKQ8's strategy : A qualitative study." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-127163.

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This paper aims to examine how the driving forces of the Swedish CNG market have impacted OKQ8’s strategies. This has been conducted through the four drivers’ coercive-, market-, resource- and social drivers. The papers conclusion is that all drivers impact on OKQ8’s strategy but that coercive drivers have the most significant impact on the CNG market and OKQ8’s strategy. OKQ8’s decision to establish a cooperation together with E.ON was smart decision since they minimized their own ambiguity in this market that depends on governmental policies and incentives.
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Kuliš, Ota. "Reporting v podmínkách vybrané firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-433178.

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Diplomová práce se zabývá oblastí reportingu v konkrétní firmě. Teoretická část popisuje koncepci reportingu a příslušný teoretický rámec. Praktická část obsahuje analýzu firmy a současné situace reportingu. Cílem práce je rozšíření a zlepšení reportingu v české pobočce na základě analýzy současné situace.
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Buďová, Iveta. "Analýza strategie konkurenceschopnosti vybrané organizace." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-202055.

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The aim is to analyze the competitive environment of the selected organization, in which the student focuses on rivalries between competitors in terms of its substance, behavior (practices) competition, the probability of attack, reprisal from the competition and dynamic environment. He also analyzes the sources and competitiveness indicators (success) and sources of competitive advantage in the industry (market segment), with the help VRIO analysis identifies the key capabilities, which are selected organization source of competitive advantage over competitors. Outcome of this work is to design a strategy for the competitiveness of selected organizations along with steps for its implementation.
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Tomášková, Alena. "Strategic Analysis of an Enterprise." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-72271.

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Main theme of this work was to do the strategic analysis of the enterprise Hotel Plzeň with application of analysis and methods, that should show, which strong and weak points has this company and identify her opportunities and threats. To specify it, was the base for the formulation of a strategy, proposals and recommendations for next development. After executed analysis came out, that the enterprise has a lot of strengths, on which it can lean in future and strong it -- for example its staff, costumers and services ; and has many opportunities for using too. The end of work was dedicated to proposals for next development of business activities and how to improve the financial situation of this company.
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Bezděková, Lucie. "Posouzení podnikání podniku SILEKTRO s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76449.

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This Master's Thesis aims to assess overall financial health of the company Silektro s.r.o. and makro and micro surroundings components influence to its business. Firstly, theoretical basis and selected procedures are described. In practical part, individual methods combining internal and external analyses are applied. The key methods of this thesis are financial analysis, PEST analysis and Porter's Competitive Forces Model. The last used method is synthesis by SWOT. The required outcome is to evaluate analyses used and assessment of the overall business situation in reference period.
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10

Weisová, Miroslava. "Návrh strategie rozvoje a konkurenční výhody bowlingu v Českém Krumlově." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224430.

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This diploma thesis is focused on the creation of strategy for small company and the increase of its competitiveness. The base of this thesis is the analysis of external and internal environment, where are the most important influences noticed and described. On the basis of the results the strategy is suggested. This strategy leads to strengthening of current company position and its next development.
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Krupička, Petr. "Ekonomická výkonnost a mezipodnikové porovnání v oboru výroby piva." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-165467.

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This diploma thesis deals with a comprehensive analysis of the economic performance of the beer production in the Czech Republic in years 2007 - 2011. The theoretical-methodological part summarizes methods of economic analysis and the system of the sector analyzes. The practical analytical part of the thesis defines at first the studied industries, introduces the most important representatives in the industry and applies the methods and processes explained in the theoretical-methodological part. The results of the internal and the external analysis of the industry serve to identify its strengths and weaknesses, opportunities and threats, whose relationships and weights assesses SWOT analysis. Recommendations for increasing of the potential economic performance of the production of beer in the Czech Republic are formulated based on the results of analyzes in the ending.
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Nedvědová, Jana. "Podnikatelský plán pro založení rodinného penzionu v obci Tři Studně." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402077.

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This Master's thesis deals with the processing of a business plan for establishing a family guesthouse in Vysočina region in the village Tři Studně. The theoretical basis of the thesis includes development and growth of the company, company strategy, external and internal environment analysis, customer analysis and SWOT analysis. The practical part analyzes the current situation, the description of the pension and its surroundings. The design part calculates the cost of the project, predicts sales and average cost of accommodation.
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Stískalová, Radka. "Podnikatelský záměr na založení penzionu se zaměřením na agroturistiku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241422.

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This Master’s thesis deals with the business plan for the establishment of family pension focused on agro-tourism in the small village Dolní Újezd in the Olomouc region. The aim of the thesis is assess the possibility of realization. The business plan also includes finance plan and risk assessment.
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14

Horsten, Sharon. "The impact of competition on the product-market strategies of entities in the pharmaceutical industry / Sharon Horsten." Thesis, North-West University, 2004. http://hdl.handle.net/10394/549.

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There can be little doubt that competition in the pharmaceutical industry has increased considerably over the past few years. Growth in the pharmaceutical industry in South Africa has been affected adversely in recent years by the increased competition from generic drug manufacturers. As soon as a drug comes off patent, competitors are ready with generic copies, resulting in price drops. Pharmaceutical companies are therefore forced to continually evaluate their existing strategies, to ensure that their financial performance remains at the desired level. This study aims to determine the importance that entities in the pharmaceutical industry attach to competition during the strategy-formulation process. The study will also attempt to provide an understanding of how entities have adapted their product-market strategies, as identified by Ansoff, over the past five years. As an ancillary objective, this research aims to determine whether the level of competition in the industry has adversely affected the financial performance of the entities competing within the industry. Entities within the pharmaceutical industry consider the level of competition in the industry to be very high, and, accordingly, it is one of the major factors that they consider when determining which product market strategy to adopt. Because of this, the product-market strategies adopted by entities in the pharmaceutical industry have changed substantially over the past five years. No strategy is, however, dominant. Over the past five years, most of the entities in the pharmaceutical industry have displayed improved profitability, risk and cash flow-ratios, as well as growth in revenue, net profit and net asset value. This improvement in financial performance is despite an increased level of competition. It can therefore be concluded that the level of competition in the pharmaceutical industry is not reflected directly in the overall financial performance of companies in the industry.
Thesis (M.Com. (Management Accounting))--North-West University, Potchefstroom Campus, 2005.
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Vostřel, Marek. "Podnikatelský záměr-založení lanového centra." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241635.

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This diploma thesis describes the business plan to build a rope park in the Pardubice region, specifically in Litomyšl. The content of the work is at the beginning the theoretical background. Further analysis section analyzes the company environment. The final section then describes the proposals of project of the rope park and its anticipated future prospects.
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16

Sieczka, Pavel. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222032.

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Master‘s thesis deals with problems connected with unsufficient usage of current state of business premises, where usage of these premises for developing company‘s services is possible. The aim of the thesis is to find suitable solution for spare premises either with expansion of providing services in present time or to find usage of these premises with providing new services.
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17

Kaňa, Vojtěch. "Návrh marketingového mixu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225325.

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The diploma thesis deals with marketing mix of football club FC Zbrojovka Brno. Thesis contains four main chapters. The first chapter gives a definitions of basic theoretical terms in general view of marketing. The main aim of the second chapter is to analyse football club itself on the basis of gained theory knowledge and market research. The most important chapter is the third, which describes suggestions of changes and steps to improve current marketing mix of the club. The last chapter pays attention to economic evaluation of suggested changes.
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18

Hladíková, Jana. "Podnikatelský záměr rozvoje společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319415.

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The aim of my master’s thesis is entrepreneurial intention of business development. In the first part I focus on theoretical facts which are related to the topic; in the second part I present company Prádlo Jana with important comprehensive analysis. In the final part I create entrepreneurial intention of business development.
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Pospíšilová, Pavla. "Metody analýzy firmy, finanční analýza." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-222809.

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Diplomová práce se zabývá zhodnocením současné situace společnosti NOVÝ DOMOV. Jsou zde představeny různé metody analýzy firmy a finanční analýzy, které jsou následně použity. Návrhy opatření ke zlepšení jsou odvozeny z výsledků analýz.
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Vokál, Pavel. "Strategická analýza International School of Business and Management." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4056.

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The aim of the thesis is to make a strategic analysis of the newly opened private school by University of Economics, Prague. For analysis of external environment is used PEST model and Porter's model of Five Competitive Forces. Special attention is paid to description of Czech-MBA-schools market. Internal environment is described by analysis of company's resources. Outputs from partial analyses are summarised in SWOT analysis. SWOT analysis serves than for formulation of strategic recommendation to ISBM.
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Bortlová, Hana. "Vstup na nový trh a analýza potencionálních rizik pro firmu." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2014. http://www.nusl.cz/ntk/nusl-233052.

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Sedláček, Michal. "Podnikatelský záměr - výstavba provozní budovy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319212.

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The diploma thesis focuses on the creation of a business plan in the field of construction of an operational building, which is used for renting free space, for storage and for setting up a locksmith and metalworking workshop. The thesis contains a theoretical description of the business plan and the necessary analyzes. The practical part focuses on the business plan itself consisting of the construction of a new building and the transfer of existing locksmiths' production into their own business premises and the extension of the offered services of metalworking. In conclusion, the business plan is assessed, considering its feasibility under realistic conditions and determining the point of reversal in the implementation of the business plan.
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Přidal, Hynek. "Strategie vstupu firmy Scootland s.r.o. na slovenský trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223260.

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Diplomová práce analyzuje současný stav firmy Scootland s.r.o. na domácím trhu v České republice s ohledem na stagnující tržby firmy. Jsou představeny základní analytické metody, jež jsou následně aplikovány. Na základě provedených analýz jsou navrhnuta opatření pro zlepšení současné situace se zaměřením na expanzi firmy na slovenský trh a vypracovaný detailní plán vstupu na tento trh.
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Pospíšilová, Pavla. "Analýza vybrané firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223245.

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The diploma thesis contains analysis of building and housing association NOVÝ DOMOV. Basic analytical methods are presented, later on they are applied. Based on the results new procedures are proposed to improve current situation.
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Vilímek, Martin. "Strategická analýza společnosti AGOS Stavební, a.s. Pelhřimov." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-201687.

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This Master´s thesis deals apply strategic analysis on construction company AGOS stavební a.s. Pelhřimov. Thesis goal is to evaluate the situation of the chosen company within the business environment in which is the business located. Fundamental of thesis is applying PESTLE analysis, Map of competitive groups, Porter five forces analysis, Analysis of internal resources and key success factors, SWOT analysis and evaluation of whole situation.
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Harajka, Viliam. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223737.

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This diploma thesis is dealing with elaboration of a complex business plan, which main goal is its feasibility in practice. This plan is concerning with Seedea, s.r.o. company and its individual project, which arches over. In the first part I show a cross-section of theoretical basement, on which I elaborate my knowledge in analytics and practical part. Practical part is directly focused on elaboration of business plan itself, where the main emphasize is placed on feasibility in practice.
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Tancár, Jakub. "Kritické zhodnocení chodu společnosti a návrhy na zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-222899.

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Diplomová práca podáva komplexné a kritické zhodnotenie chodu spoločnosti Lesy Mesta Levoča, spol. s r.o. Analýza sa zameriava na firemnú stratégiu , konkurenčné postavenie spoločnosti a jej finančné zdravie. Finančná analýza je založená na štvrťročných účtovných výkazoch v období rokov 2004 až 2010. Na základe výsledkov analýz práca podáva návrhy a odporúčania, ktoré by mohli viesť k lepšiemu postaveniu spoločnosti v budúcnosti.
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Blumenstein, Martin. "Hodnocení finanční situace podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223295.

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This diploma thesis deals with theoretical and practical part of analysis Brno firm Cyrrus a.s. In practical part it defines the main problem which the firm copes in the last years. Analysis SWOT identifies weak parts of company and so possible causes of shortcomings as well. Also it highlights parts, where the firm has a competitive advantage which means an opportunity for company. SLEPTE analysis defines business environment with its impacts on the firm. In the next part on the base of undertaken analyses the thesis presents proposals for higher efficiency of firm business. In the end it summarizes achieved results.
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Polívka, Antonín. "Návrh optimálního řešení pro zavedení elektronického obchodu v podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221939.

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This diploma work tried to analyse problems concerned with proposal of internet commerce in a firm and especially it includes the proposal of optimal solution for start internet commerce in a company.
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Ráčil, Vojtěch. "Zhodnocení finanční situace podniku a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442999.

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This diploma thesis deals with assessing the financial situation of a selected company. Based on the theoretical background, an analysis of the current situation will be conducted while using tools of financial and strategic analyses. The analysis of the current situation will be based on data for the period from 2015 to 2019. The results of the analysis are used to develop proposals to improve the company's financial situation.
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Nárožná, Adriana. "Konkurenceschopnost společnosti FedEx na českém expresním trhu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224618.

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Diploma Thesis called “ Competitiveness of FedEx on Czech Express Market” deals with FedEx precautions for the company competitiveness improvement. The precautions were designed after internal and external analyses of the company, followed by SWOT analysis which is the base for the precautions for the company competitiveness increase.
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Harašta, Lukáš. "Zhodnocení finanční situace podniku a návrhy na zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377986.

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This diploma thesis focuses on the evaluation of the financial situation of Auto Slavíček s.r.o. for the period 2010-2016, and to formulate proposals for improvement. The thesis analyses the current economic situation of the company. The resulting values are compared with selected competing companies. The diploma thesis is divided into four chapters. The first chapter deals with the objectives of the work and the methodology of the solution. The second chapter analyses methods and procedures of financial and strategic analysis. The third chapter reviews the financial situation of the company. The last chapter presents your own suggestions for improvement.
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Smýkalová, Barbora. "Zhodnocení finanční situace podniku a návrhy na zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224514.

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This master’s thesis evaluates the financial situation of the company MITAS a. s. between the years 2007–2012 and the formulation of proposals for its improvement. At first are summarizes the theoretical knowledge of strategic and financial analysis that will be used to develop in the practical part. In the next part are captured the basic information about the company and analyzes the current status of the selected company. Analysis of the company is then used in the last part for the creation of proposals and measures to improve the current financial situation.
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Pandulová, Petra. "Hodnocení finanční výkonnosti cestovní kanceláře prostřednictvím benchmarkingu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377989.

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The Master’s thesis deals with the financial performance ratings of the selected travel agency during the years 2012 – 2016 with using benchmarking and financial analysis. The first part of thesis focuses on description of basic terms and methodological procedures, which are used for company performance evaluation. In the second part of thesis, these findings are practically applied and are made analysis of the current situation of the company and its closest competitions. Based on information from the analysis are presented the proposals, which improve a financial position company.
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Ludvíková, Michaela. "Podnikatelský záměr pro založení cukrárny Lenka." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318323.

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The diploma thesis is focused on the establishment of confectionery Lenka and also serves as a business plan for building it. The first part contains theoretical background completed by market analysis and marketing research. The proposal part is focused on the design of the concrete business plan which assesses the chance of successful project implementation.
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Matvijenko, Artem. "Rozvoj obchodních aktivit pro ELEKTROSVIT SVATOBOŘICE, a. s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377605.

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This diploma thesis – Development of business activities of company ES. – analyzes current position of the selected company. Furthermore, it explores inside and outside environment that influences business activities. Based on the inside and outside analysis of environment there are formulated Opportunities and Threats as well as Strengths and Weaknesses. As a result, SWOT Analysis is presented. The analysis provides proposals of development of business activities of company.
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Hrnčíř, Filip. "Analýza konkurenčního prostředí společnosti Intelsol s. r. o." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359081.

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This master thesis is focused on analysis of competitive environment of the company Intelsol s.r.o. The goal was to compare companys competition and determining companys competetive advantage. The theoretical part deals with the basic terminology such as competetive environment, SWOT analysis, and Porters five forces framework. The rest of the chapters in theoretical part are dedicated to market segmentation, marketing communication, customer acquisition and customer service. The practical part is describes the company and its major competitors on domestic market. It is internal and external analysis. Further there is introduction of main competetiors and their comparison using the SWOT analysis and Porters five forces framwork. The last part deals with customer service and competetive advantage. It also contains recommendations regarding managing and improving the company, which Intelsol may find useful in its further corporate life.
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38

Plzák, Karel. "Podnikatelský plán." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-71997.

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This thesis formulates a business plan of established joint stock company that is dedicated to two very different business activities. The thesis consists of 5 parts - an introduction, theoretical and methodological part, the description of the analyzed company, application of selected methods, and the conclusion. The product portfolio is analyzed with a business plan of the company. By application of the business plan is implemented innovation and modernization of two principal activities. The results of application of the business plan are assessed in terms of financial analysis. Application of the business plan will help in solving main problems of the analyzed company - low profitability and high costs.
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39

Kupec, Tomáš. "Podnikatelský záměr na rozšíření podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225032.

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The thesis is focused on developing a business plan, specifically the proposal to extend the product range in a small company XY spol. s.r.o. which is focused on developing, manufacturing and servicing of electronic equipment. The first part is focused on the theoretical background necessary to create a proposal, the second part contains a complex analysis of the company and the final section presents specific proposal to extend the product range in the mentioned company.
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40

Pelcová, Veronika. "Hodnocení finanční situace podniku a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223340.

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This master’s thesis deals with evaluating the financial situation of a company Speleoart,s.r.o. between 2006 and 2010. The aim of the thesis is to analyze recent situation of the company and to bring suggestions to improve its situation. The first part of this work is dedicated to theoretical knowledge, where I will explain the basic terms and methods of financial analyzis. In the second part there will be a detailed information about the company, characterization of its situation, analyzis of the external and internal surroundings and the financial analyzis. The third part will be based on results from the second part and will include the suggested change, which should lead to the improvement of the financial situation of the company.
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41

Marková, Adéla. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223863.

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The master’s thesis is focused on development of the business plan, particularly the proposal for extending production in the small engineering company Unicode M&D Ltd. The first part deals with the theoretical resources needed for drafting. The second part contains analysis of neighbourhood. The last part presents the specific proposal for extanding production in this company.
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42

Myšková, Iveta. "Návrh strategie rozvoje malé firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223703.

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The thesis focuses on development strategy in a family business operating in the IT market and analyses both external and internal factors of the monitored company. The development strategy is based on the company current position in the market and on set objectives. The development strategy emphasizes marketing and financial aspects and also treats the time horizon of its implementation.
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43

Zatloukal, Lukáš. "Rozvoj konkurenceschopnosti společnosti Italská dlažba." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241593.

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This diploma thesis deals with proposals and measures aimed at enhancement of the competitiveness of the company Italská dlažba, which is engaged in import and subsequent sale of Italian pavement and tiles. The final proposals are underpinned by the results of the processed analyses, which are based on theoretical knowledge.
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44

Haasová, Veronika. "Dopady hodnocení spokojenosti zákazníků na marketingový mix." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-234784.

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The diploma thesis „Impacts of Customer Satisfaction Assessments on the Marketing Mix“ analyzes the marketing mix and customer satisfaction provider of long-term accommodation Chillhills Apartments. First chapter summarizes the basic concepts of marketing and customer satisfaction through the European Customer Satisfaction Index ECSI. The main aim of the second chapter is analysis of current marketing mix and quantified client satisfaction conducted marketing research and calculation of ECSI. In the last chapter are recommended specific changes in the marketing mix which would lead to an increase of client satisfaction. The last chapter is about the economic evaluation of the proposed changes and their benefits for a business entity.
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45

Kučerovský, Radek. "Hodnocení finanční situace podniku a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224189.

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This thesis evaluates the financial situation of Pekárna Crocus, Ltd. between the years 2006 - 2011. The aim of this work is to evaluate the current financial position of the company and to draft proposals for its improvement. The first part will summarize all the theoretical knowledge, on the basis of which the practical part will be created. The second part consists of information relating to the company. In the third part of the work a financial analysis will be done and finally the proposals and measures to improve the current financial situation will be presented.
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46

Hove, Progress. "The impact of technological marketing on Porter's competitive forces model and SMEs' performance." Thesis, University of Fort Hare, 2012. http://hdl.handle.net/10353/d1007120.

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It is commonly understood that the adoption and development of technological marketing capabilities by firms provides them with immense opportunities to transform their business practices and strategies, so as to strategically position themselves in the market and enhance firm performance. Nevertheless, little attention has, thus far, been given to the empirical investigation of the impact of adopting and developing the technological marketing on Porter‟s five competitive forces and firm performance of SMEs. The principal objective of this study was to fill this void by investigating the influence of the technological marketing on Porter‟s five competitive forces model (industry structure) of SMEs in the Buffalo City Metropolitan Municipality. Secondarily, the study sought to determine the influence of technological marketing capability on firm performance of SMEs in the Buffalo City Metropolitan Municipality; in order to ascertain whether or not the competitiveness of SMEs impacts on their firm performance; to determine whether or not SMEs adopt new and advanced technological capabilities when marketing their products/services and to examine whether or not SMEs adopt new and advanced technological capabilities in order to enhance their performance. The study employs a quantitative method in data collection. Sample data from 211 SME owners/managers in the retail and manufacturing sectors of Buffalo City Metropolitan Municipality was collected for the final data analysis of this project. The sample data was analysed by performing a Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) using AMOS 7 Statistical Analysis software. The principal finding of this study reveals that technological marketing has no significant impact on Porter‟s five forces. In addition, the results showed that technological marketing capability has a positive and significant influence on firm performance. The findings also revealed that SMEs adopt new and advanced technologies when marketing their products and services. The conclusions and implications of the research findings are provided and recommendations are suggested. The researcher recommended non technological strategies for improving SMEs‟ competitiveness and the following technological strategies to boost performance: creating a customer-centric e-commerce strategy, embracing outsourcing, joining e-business community and integrating information management into new marketing technologies. Strategies were also recommended to the government as the policy maker. These include introducing e-business finance arrangement, marketing hubs for SMEs and promoting synergies between technology vendor companies and the small enterprises. The study tried to address marketing technologies‟ policy deficiencies on the side of both SMEs and the government.
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47

Kirkpatrick, Brian. "A Competitive Analysis of Uloop.com." Thesis, The University of Arizona, 2009. http://hdl.handle.net/10150/192503.

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48

Svensson, Martina. "Competition within the staffing industry : A study of competition forces, competition strategies and competitive advantage." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15543.

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49

Salahifar, Raydin. "Analysis of Pipeline Systems Under Harmonic Forces." Thesis, Université d'Ottawa / University of Ottawa, 2011. http://hdl.handle.net/10393/19820.

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Starting with tensor calculus and the variational form of the Hamiltonian functional, a generalized theory is formulated for doubly curved thin shells. The formulation avoids geometric approximations commonly adopted in other formulations. The theory is then specialized for cylindrical and toroidal shells as special cases, both of interest in the modeling of straight and elbow segments of pipeline systems. Since the treatment avoids geometric approximations, the cylindrical shell theory is believed to be more accurate than others reported in the literature. By adopting a set of consistent geometric approximations, the present theory is shown to revert to the well known Flugge shell theory. Another set of consistent geometric approximations is shown to lead to the Donnell-Mushtari-Vlasov (DMV) theory. A general closed form solution of the theory is developed for cylinders under general harmonic loads. The solution is then used to formulate a family of exact shape functions which are subsequently used to formulate a super-convergent finite element. The formulation efficiently and accurately captures ovalization, warping, radial expansion, and other shell behavioural modes under general static or harmonic forces either in-phase or out-of-phase. Comparisons with shell solutions available in Abaqus demonstrate the validity of the formulation and the accuracy of its predictions. The generalized thin shell theory is then specialized for toroidal shells. Consistent sets of approximations lead to three simplified theories for toroidal shells. The first set of approximations has lead to a theory comparable to that of Sanders while the second set of approximation has lead to a theory nearly identical to the DMV theory for toroidal shells. A closed form solution is then obtained for the governing equation. Exact shape functions are then developed and subsequently used to formulate a finite element. Comparisons with Abaqus solutions show the validity of the formulation for short elbow segments under a variety of loading conditions. Because of their efficiency, the finite elements developed are particularly suited for the analysis of long pipeline systems.
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La, Mantia Marco. "Analysis of hydrodynamic forces on flapping wing." Thesis, Queen Mary, University of London, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.511346.

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