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1

Barendregt, Arie T. "Do small enterprises study their competitors? : a case study analysis of the competitor study by Dutch business-to-business small eneterprises." Thesis, Kingston University, 2010. http://eprints.kingston.ac.uk/20886/.

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The purpose of this study is to address the knowledge gap regarding competitor study practices in small enterprises, to develop new theory, and to present 'best competitor study practices'. It uses a cross-sectional qualitative multi-case study methodology to study these practices of 7 small Dutch business-to-business enterprises. The study reveals that the SE's life cycle stage development is not related to the development of competitor study activities. The pace and intensity of these activities is dictated by the external environment's competitive intensity. SE owner-managers play leading roles and are fully involved in this competitor study. Other SE managers are only partially involved in operational study. SE owner-managers with Business Administration educations use more data sources than those without this discipline. The research uses strong, stable and weak relative competitive market positions to categorize the 7 SEs, and discovers relationships between SE competitor study activities and these positions. SEs with strong positions place a low importance on competitors, and they do not cooperate with them. These SEs study new technology, and they are neutral or negative about the usefulness of competitor study. Their subjects are strategic, and they use the highest number of sources, personal sources, external sources, and external direct data sources. SEs with weak positions place a high importance on competitors and cooperate with them. They focus on tactical competitor subjects, and they are positive about its usefulness. These SEs use the lowest number of sources, personal sources, external sources, and external direct data sources. They are also responsible for most of the discovered unethical and illegal data collection practices. SEs with strong or stable relative market positions improve their market positions with developed absorptive capacities, whereas SEs with weak relative market positions do not. The implication of these outcomes is that they establish the new theory regarding SE competitor study. The main limitations of this cross-sectional study are the use of only a selected, non-random small number of Dutch business-to-business small enterprises in a small geographical region and in various industry sectors. The study's implication for practice are 3 'best practice' competitor study recommendations sets relative to the 3 SE relative competitive market position categories. Finally, the study presents recommendations to the Dutch government how to it could improve the law against illegal data collection and how it could communicate this law to Dutch SMEs.
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2

Go, Soo Jin. "Strategic analysis of Samsung's smartphone product portfolio : countering the challenge from Chinese competitors." Thesis, Massachusetts Institute of Technology, 2015. http://hdl.handle.net/1721.1/99007.

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Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015.
Cataloged from PDF version of thesis.
Includes bibliographical references (pages 46-48).
After entering the smartphone era, Samsung has recorded enormous growth in sales and profits. It developed state of the art hardware technology and introduced innovative features with its flagship models, the Galaxy S series. While it emphasized high-end product development to compete with global vendors such as Apple, Samsung expanded its product portfolio to the affordable segment. In the early stages, this strategy succeeded in increasing revenues and market share. However, as Chinese vendors emerge in the global mobile device market, Samsung has struggled to keep its market share in the low-end device markets. Relatively cheap Chinese devices have attacked Samsung's affordable segment. Samsung's strategy of utilizing economies of scale and the halo effect from flagship models was not effective to compete against the price competitiveness of Chinese. Since the dynamic aspects of competition and the importance of platform are increasing, Samsung needs to build a new sustainable portfolio strategy integrating its platform service and hardware portfolio.
by Soo Jin Go.
S.M. in Management Research
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3

Nilsson, Erika, and Frida Peterson. "The HomeCom Project : an Analysis of Collective Action between Competitors and Educational and Municipal Institutions." Thesis, Linköping University, Department of Management and Economics, 2002. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1224.

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The object of this thesis is to analyse how a co-operational network can come about, operate and progress to contribute to industrial dynamics within the locality. The thesis is a case-study of the HomeCom Project, to learn whether this project has the required features to contribute to the clustering process and thus higher levels of industrial dynamics and competitive advantage of the home communications industry in Linköping. The theoretical platform is based on Porter’s Diamond-model, which explains the occurrence of clusters. Theories of external economies complement Porter’s theories, while oligopoly theory will be introduced to offer a different perspective. The empirical findings show that the HomeCom Project may be considered to contribute to the clustering and in consequence promote industrial dynamics and competitive advantage. But there are also difficulties and attitudes that may impede the reaching of the project’s goals.

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4

Deines, Tara. "Market segmentation to become the partner of choice." Thesis, Kansas State University, 2014. http://hdl.handle.net/2097/32782.

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Master of Agribusiness
Department of Agricultural Economics
Kevin Gwinner
The agriculture industry has been a dynamic industry exploding with change in recent years. The world has experienced extreme population growth, along with shifts in social status, dietary habits, and consumption patterns that have led to a rapidly growing and changing agriculture industry demanding increasing grain production. The expected pace of production necessary to continue to feed the world has heightened the competition in the agriculture industry. This study focuses on analyzing how Company XYZ, a strong competitor in the grain and ethanol industry, can leverage the opportunities that the growth of the agriculture industry has provided. In order to maximize opportunities with each customer and remain competitive in new territories, the need is presented to develop a repeatable process. This process will focus on determining how to interpret customer preferences to quickly make the company the first preference of choice for target customers as they grow further into North America and beyond. This thesis will focus on understanding and operationalizing two components. First, identifying the most desirable customers and what makes them desirable. Secondly, understanding, anticipating, and consistently addressing the needs of customers to address them better than the competition. To analyze and understand customer habits and behaviors this thesis examines the results of a survey conducted with existing customers. Regression analysis of the overall profitability of a customer to the company and a regression analysis of the customer's ratings of Company XYZ in relation to the competition were used to help identify how the discrimination and segmentation factors impact each regression. A cluster analysis is also implemented with the survey data to segment customers in order to develop a structured plan that can be implemented within the business practices. The cluster analysis revealed three dominant clusters that customers can be segmented into. These clusters, in conjunction with the findings from the regression analyses, help identify areas of strength and weakness to develop a plan of action for Company XYZ to implement. The plan, known as the Partner of Choice, directs the focus on implementing market segmentation to leverage customized marketing opportunities, behavioral management alignment, employee incentive opportunities, and a structured training program.
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5

Österberg, Viktor. "Electric Vehicle Charging Station Markets : An analysis of the competitive situation." Thesis, Blekinge Tekniska Högskola, Sektionen för ingenjörsvetenskap, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-2018.

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Electric Vehicles represent a small niche market today, but is predicted to grow rapidly over the next years. In order to prepare for this upcoming trend it is the networks of Electric Vehicle Charging Stations (EVCS) must expand, leading to an increasing demand for EVCSs. The EVCS market is thus becoming increasingly more popular to companies, and therefore this study’s purpose is to investigate this market and its competitive situation. The method used in this study includes a brief market analysis and a competitor analysis. The market analysis includes identification of the EVCS markets together assessing the future of the markets, and identification of EVCS market drivers and restraints. The competitor analysis includes competitor identification, classification and analysis. The top ten competitors are analyzed by the use of document content analysis, the analysis involves understanding the competitors’ target customers, how they do business and how their marketing material is structured. The three most promising EVCS markets, both currently and in the future, are the Asia Pacific, Europe and the North America markets. Most of the top competitors are active within these three markets. Regional developments, and market drivers and restraints of these markets have been identified. The opportunities in the EVCS markets are many as they are relatively unexploited markets without any actual market leaders, and also that all markets are predicted to grow at a very high rate over the coming decade in parallel with the projected mass adoption if Electric Vehicles (EVs).
Idag utgör elfordon endast en liten nischmarknad i transportmarknaden, men denna förväntas växa snabbt under de närmaste åren. För att kunna hantera marknadsetableringen av elfordon måste elfordonsladdningsinfrastrukturen byggas ut, vilket leder till en ökad efterfrågan på elfordonsladdningsstationer. Elfordonsladdningsmarknaden förespås således bli allt mer intressant för företag. Detta examensarbete genomförs på grund av detta växande intresse, då studiens syfte är att undersöka elfordonsladdstationsmarknaden och dess konkurrenssituation. Metoden som används i denna studie inbegriper en kort marknadsanalys och en konkurrensanalys. Marknadsanalysen innehåller identifiering av elfordonsladdningsmarknaderna, vad som driver och hindrar marknaderna, och en bedömning av hur framtiden ser ut för marknaderna. I konkurrensanalysen ingår identifiering, klassificering och analys av de olika konkurrenterna. De tio mest konkurrenskraftiga konkurrenterna analyseras med hjälp av dokumentinnehållsanalys, syftet med analysen är att förstå konkurrenternas målgrupper, hur de gör affärer och hur deras marknadsföringsmaterial är strukturerad. De tre mest lovande elfordonsladdningsmarknaderna, både nu och i framtiden, är marknaderna i Asien och Stillahavsområdet, Europa och Nordamerika. De flesta av de analyserade konkurrenterna är verksamma inom dessa tre marknader. Den regionala utvecklingen, och vad som driver och begränsar marknaderna har identifierats för de tre mest lovande marknaderna. Eftersom dessa marknader är relativt oexploaterade i samband med att de förväntas växa med väldigt hög takt det kommande decenniet parallellt med massanvändningen av elfordon är möjligheterna många för de företag som inriktar sig mot elbilsladdning.
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6

Michalec, Martin. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222554.

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The goal of submitted thesis relates to investment as business purpose, used to evaluation of real situation in První brněnská strojírna Velká Bíteš, a.s. and in the areas of its activities. Theoretic part describes basic terms, present problems in investigated area and deal with theoretical description of business purpose. The analytical part is focused on stakeholders, mainly on competitors and on firm itself too. The proposal part includes interpretation of possible options and recommendation of appropriate solution for given investment choice.
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7

Vataha, Tomáš. "Finanční analýza a konkurenční srovnání." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-9213.

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Firm and branch description, horizontal and vertical analysis of statements, financial rules, ratio indicators, Du Pont analysis, working capital, cash turnover, Eva, Altman, IN05, methods of rivals comparison.
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8

Fisher, John Barton. "An empirical analysis of \The Southwest Effect\": Market structure conduct and response in airport pairs served by Southwest Airlines and in adjacent markets."." The Ohio State University, 1996. http://rave.ohiolink.edu/etdc/view?acc_num=osu1272376050.

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9

Bartůňková, Vendula. "Marketingová online komunikace rezervačního portálu." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359043.

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This diploma thesis deals with the subject of online marketing communication in the selected online reservation site. The presented thesis is based on the explanation of the theoretical concepts related to the practical part of the thesis. The main aim of this document is the description, evaluation and following analysis of online marketing communication of the chosen reservation site. The output of the analysis is the submission of proposals to improve existing activities of Booking.com in the Czech Republic. Among the main recommendations of this thesis are proposals on how to improve online marketing communication and sales strategy.
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Bártová, Hana. "Postavení pojišťovny Kooperativa na českém pojistném trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75441.

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Kooperativa pojišťovna, a.s., Vienna Insurance Group is the second largest insurance company in conditions of the Czech insurance market. Kooperativa is an universal insurance company, which offers insurance products and services to individuals and companies. The main aim of the diploma thesis is to define a position of Kooperativa commercial insurance company in the Czech insurance market. In order to reach the object of the thesis is necessary to respect for insurance's characteristics, specifics and main competitors. The first part of the thesis is focused on basic information about company and insurance products. The second part is dedicated to company's economy, which includes analysis of premium written, financial statement and ratios of financial analysis.
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11

Lee, Cheung Ming. "E-Commerce competitor analysis /." Leeds, 2001. http://www.leeds.ac.uk/library/counter2/compstmsc/20002001/lee%5Fpdf.zip.

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12

Reis, Bernardo Maria da Silva Menezes. "Plano de negócio para um projecto de venda no segmento doméstico de equipamento de refrigeração de água." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/8856.

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Mestrado em Ciências Empresariais
O produto analisado consiste numa máquina dispensadora de água, directamente ligada à rede doméstica e que é capaz de dispensar a quantidade que se queira de água fria, a ferver ou à temperatura normal. Este projecto destina-se a cumprir a necessidade de satisfazer a sede sem ter que carregar quilos e quilos de garrafões, de cozinhar sem perder tempo que a água aqueça ou a de escolher a temperatura a que se bebe água. Existem diversos concorrentes indirectos que, de várias formas diferentes, são capazes de satisfazer a mesma necessidade. Contudo, como este é um serviço novo, apenas a Nestlé Waters Direct comercializa este produto constituindo, assim, o único concorrente directo da marca. A principal estratégia a implementar nesta indústria vai ser a diferenciação através da satisfação de insights do consumidor, tais como o facto de esta máquina ser uma multifunções e que se paga a si própria passado pouco tempo de utilização. O objectivo da marca vai ser a satisfação das necessidades do seu taget - jovens famílias de classes alta e média-alta. A estrutura organizacional deste serviço vai estar dividida em quatro departamentos: técnico, comercial, pós-venda e financeiro. A análise financeira demonstrou que o projecto é ambicioso mas, ao mesmo tempo, indicou que tem grandes oportunidades de gerar retorno aos investidores. De entre as outras projecções financeiras, o Valor Actualizado Líquido em particular mostra a atractividade deste negócio, como irá ser descrito no plano financeiro.
The analyzed product consists in a water dispensing machine, directly connected to the home network and that is capable of dispensing the wanted amount of cold water, boiling or normal temperature. This project is intended to meet the need to satisfy thirst without having to carry tons and tons of bottles, cooking without wasting time for water to heat or to choose the temperature at which one drinks water. There are several indirect competitors that are able to satisfy the same need, in many different forms. However, as this is a new service, only Nestle Waters Direct sells this product and is thus the only direct competitor brand. The main strategy to implement in this industry will be the differentiation through the satisfaction of consumer insights, such as the fact that this machine is a multifunction and that will be payed self-payed after a short time period of use. The purpose of the brand will be meeting the needs of its taget - young families of high and medium-high classes. The organizational structure of this service will be split between four diferente departments: technical, commercial, after-sales and financial. The financial analysis showed that the project is ambitious but at the same time it indicates that has great opportunities to generate returns for investors. Among other financial projections, the Net Present Value in particular shows the attractiveness of this business, as will be described in the financial plan.
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Krotký, Roman. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224876.

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This thesis describes the design of a marketing strategy for the Brno fitness center. The work includes a detailed analysis of the current state, analysis of macroenvironment and microenvironment, including SWOT analysis. The work also includes the satisfaction survey of current customers. Finally, the work presents suggestions to improve the current situation, attract new customers and increase sales.
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Bogner, Josef. "Marketing v cestovním ruchu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224177.

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This thesis analyzes the micro-region Moravskokrumlovsko in the tourism sector and proposes solutions to increase its tourist attractions. The theoretical part of this thesis is focused on marketing research, tourism marketing and related concepts. The practical part is focused on analysis of attractiveness, analysis of visitors, analysis of marketing mix, analysis of competitors, secondary research focusing on visitors of the micro-region, primary research focusing on promotion of the micro-region, and suggestions for improving the tourist attractions of micro-region.
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Puelma, Rodrigo, and Annika Persson. "Competitor's marketing : How banks acquire and react to knowledge about their competitor's marketing." Thesis, Jönköping University, JIBS, Business Administration, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-6562.

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Abstract

 

Introduction

The way banks compete has changed dramatically during recent years, mostly because of international trends such as advances in information technology, globalisation and deregulations. This has made competition harsher meaning that survival and success requires knowledge about the competitors and understanding about the way they act and react. Within marketing there is a need to identify suitable strategies to acquire knowledge about competitor’s marketing and methods to how to react to it.

 

Purpose

The purpose of our research study is to analyse how companies in the bank industry are aware and react to their competitor’s marketing activities.

 

Method

We have conducted a qualitative study and used a mix of the inductive and deductive research approaches. We chose to do semi-structured case studies, gathering descriptive data from large Swedish banks with offices located in Jönköping. The banks that were included were Handelsbanken, Nordea, SEB, and Swedbank.

 

Conclusions

Our analysis concludes that staying aware of competitors marketing is important for companies to be able to react and counter on a promotion attack. We found that there are certain methods that can be used to stay alert: competitor marketing analysis, customer focus and probing. We also concluded that standardisation, differentiation and presence are required to react to competitors marketing.

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Sikora, Martin. "Strategie vstupu Burda Auction, s.r.o. na trh Spolkové Republiky Německo." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223751.

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Diplomová práce analyzuje možnosti vstupu Burda Auction, s.r.o. na filatelistický trh Spolkové republiky Německo. Obsahuje zhodnocení teoretických poznatků a používaných analytických metod, které jsou poté aplikovány při analýze německého trhu s filatelií a konkurenčního prostředí. A poté navrhuje vhodné strategie pro expanzi firmy Burda Auction, s.r.o. na německý trh.
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Oubenal, Mohamed. "Le processus social de légitimation des produits financiers. Le cas des Exchange Traded Funds (ETF) en France." Thesis, Paris 9, 2013. http://www.theses.fr/2013PA090021.

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L’objectif de cette thèse est d’étudier le processus social de légitimation des produits financiers en prenant comme exemple le développement des Exchange Traded Funds (ETF) en France. En dépit de la complexification de leur « dispositif de calcul » les encours des ETF ont connu une progression rapide. L'essor de ces innovations s'explique par l'effort de légitimation entrepris par les promoteurs. Contrairement à l'approche néo-institutionnaliste qui se focalise sur la dimension cognitive, nous partons des interdépendances pour comprendre le processus social de légitimation. Nous étudions ce processus en combinant une enquête ethnographique fondée sur des entretiens semi-directifs et des observations non-participantes avec une analyse du réseau social d'échange d'information entre les marketeurs, les traders, les journalistes, les investisseurs et les académiques. Nous montrons qu'il existe une « niche sociale » où des acteurs-promoteurs coopèrent entre eux. Ils relaient, auprès des diffuseurs d'information que sont les journalistes, un discours fondé sur les dimensions positives de leur innovation. Ils s'appuient, pour cela, sur le « contrôle social » qu'ils exercent sur la presse économique. Enfin, ces promoteurs s'associent à l'institut de recherche en finance Edhec-Risk afin de fonder la légitimité de leurs produits sur le statut académique de ce partenaire
The focus of this thesis is to study the social process of legitimizing financial products, focusing primarily on Exchange Traded Funds (ETFs) in France. Despite the complex nature of their « calculative device », ETFs have grown rapidly. This can be explained through promoters’ legitimizing efforts. Unlike neo-institutional theory which focuses on the cognitive dimension, this will emphasize the role of interdependencies and relationships in studying legitimizing efforts. This study is based on ethnographic research with semi-structured interviews and non-participant observations during conferences. We combine this qualitative research method with quantitative analysis of the network of information exchanged between marketers, traders, journalists, investors, regulators and academics. We evidence the existence of a « social niche » where competitors cooperate. The promoters exert social control on financial journalists to relay the positive aspects of their financial products. They also collaborate with EDHEC-Risk Institute to benefit from its academic status and gain more legitimacy
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18

Visser, Alvera. "A competitiveness model for tourism products / Alvera Visser." Thesis, North-West University, 2009. http://hdl.handle.net/10394/4436.

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Competitiveness is an important matter receiving increasing attention by the tourism industry. There is an intense focus on destination competitiveness and it became evident that smaller tourism products are mostly excluded. The main aim of this study was therefore to develop a competitiveness model for tourism products. Five research objectives were derived from the main aim of the research. The first objective was to analyse various research methodologies and structures. Secondly, positioning and travel decision-making and the role thereof in competitiveness were analysed. The third objective was to analyse the key components of competitiveness. Fourthly, to interpret the results from the empirical research enabling the identification of key components of the competitiveness model for tourism products_ The fifth objective was to draw conclusions and lastly recommendations were made. In order to achieve this goal, a literature study was firstly necessary to identify key components of competitiveness in general and to develop the questionnaire. The key words included competitiveness, competitiveness model, tourism industry, competitor and competitor analysis. After the literature study, the empirical research was done by means of a questionnaire_ After pilot testing the questionnaire, the research was conducted amongst tourists visiting Klein Kariba Holiday Resort. With the application of this process 372 useable questionnaires were received. The results of the questionnaires were statistically processed and utilised in designing the competitiveness model. The study indicated that even with smaller tourism products, effective positioning is critical in order to be competitive. Through travel decision-making the most important variables or attributes of positioning are identified and are therefore crucial to understand as these variables or attributes lead to purchase behaviour and have a direct influence on competitiveness. The study also indicated that competitiveness refers to those forces, indicators and success factors that contribute to each tourism product's own uniqueness, allowing the identification of the relative strengths and weaknesses. A valuable contribution was therefore made in determining the relationships between the variables in the model, which directly indicates the importance of certain aspects in increasing competitiveness. Based on the literature and empirical study a competitiveness model for tourism products was developed which can aid managers and product owners in making tourism products more competitive.
Thesis (Ph.D. (Tourism))--North-West University, Potchefstroom Campus, 2009.
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Schulz, Jorg. "An historical analysis of the market-entry of non-bank competitors into the retail banking markets in the USA and Germany between 1980 and 1990, and of the investments made by banks in information technology : a search for a hypothesis about causation." Thesis, University of Edinburgh, 1993. http://hdl.handle.net/1842/20771.

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Throughout the 1980s, information technology gained increasing importance within commercial banks. There have also been turbulent competitive developments in the retail banking market caused by non-banks making inroads into traditional banking business. This research examines whether there is a direct correlation between significant changes in the market environment of commercial banks and significant changes in the banks' information technology strategy. The research develops an understanding of this complex relationship in two distinct retail banking markets, the USA and Germany, and in two steps. The first is a thorough literature analysis of the factors influencing the model, the market-entries of selected non-bank competitors, and banks' general strategic response. The second is a qualitative research on the banks' strategic response, in particular in terms of information technology. The change of the IT strategy is measured by the investments made by banks in information technology. The research finds that commercial banks responded with a time lag of 1 to 1.5 years to market-entries of a substantial competitive and strategic scale. They spent more than twenty percent of their information technology budget devoted to information technology investments in the retail banking function of their institution, to respond to the market-entry. Thus, a direct correlation seems to exist.
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Mowlaei, Shahir. "Mean Field Analysis of Generalized Cyclic Competitions." Diss., Virginia Tech, 2015. http://hdl.handle.net/10919/52962.

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The mean field analysis of stochastic dynamical system allows us to gain insight into the qualitative features of their complex behavior, as well as quantitative estimates of certain aspects of their coarse-grained properties. As such, it usually furnishes a first front in approaching new dynamical systems and informs us about their stability landscape in the absence of fluctuations among other things. A knowledge of this landscape can be a valuable tool in model building for describing real world systems and provides a guiding principle for a justifiable choice of form and model parameters. In this work, we contribute to this analysis for two generic classes of high-dimensional models that possess a cyclic symmetry in the network that specifies their stochastic dynamics at the microscopic level. Our analysis is carried out in a manner that can be readily adapted for the mean field analysis of further generalized models that possess this symmetry. Moreover, in the second class of these models, we propose a new basic process that can change the stability landscape of an existing model and, as such, endow us with potential alternatives to model systems with robust biodiverse regimes.
Ph. D.
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21

Gauger, Samuel, Jonas Deichmann, and Sarah Fitz-Koch. "The Swedish Organic Food Market : A Competitor and Industry Analysis." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18240.

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The organic food market in Sweden has grown continuously in the last decades. This led many retailers and small stores to start selling organic food as well as extending their organic food assortment and variety extensively. In this thesis our purpose was to analyse the Swedish organic food market in terms of competition and business level strategy. The two main players in the market (ICA and Coop) were chosen to be analysed in more detail as well as a local store (Bikupan). The results of the local store were generalized for other small and local stores in Sweden. This was done to get a better picture of the market and about how the companies in the Swedish organic food market compete with each other. Our data was collected by doing three semi-structured interviews, two with Coop and one with Bikupan. Furthermore, we sent out one questionnaire to ICA. In the case of Coop, we interviewed the manager for sustainable development and one specific Coop store due its interesting concept “Green Room” where almost only organic food is sold. The answers were then linked with our general findings about the market as well as our theoretical framework and the following findings were made: ICA and Coop are the main competitors followed by Axfood there are not many differences between ICA and Coop competition is to some extent based on price increasing pressure on small, local stores due to the main players’ ever increasing market coverage ICA is closest to be the cost-leader, whereas Coop is somewhat more focusing on differentiation. Small, local stores are truly differentiated compared to Coop and ICA.
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Dudincová, Jana. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-76983.

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In my diploma thesis I have worked up a strategic analysis of the Pacovské strojírny Inc. company, during which I have used various methods of internal and external strategic analysis. Strategic analysis included Analysis of Company Resources, Portfolio Analysis and SWOT Analysis. The external strategic analysis included Porter's Five Forces Model, PEST Analysis and Competitors Analysis. On the basis of the aforementioned analyses I recommended a suitable strategy for future development of the enterprise.
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Rayder, Benjamin [Verfasser], Thomas [Akademischer Betreuer] Saalfeld, Servent Ariadna [Akademischer Betreuer] Ripoll, and Johannes [Akademischer Betreuer] Marx. "Calculated Competitors or Ideological Bedfellows? A Comparative Analysis of the Policy Similarities and Differences Between the National Democratic Party of Germany (NPD) and Die Linke in the Saxon State Parliament During the 5th Legislative Period, 2009-2014 / Benjamin Rayder ; Thomas Saalfeld, Ariadna Ripoll Servent, Johannes Marx." Bamberg : Otto-Friedrich-Universität Bamberg, 2017. http://d-nb.info/114004334X/34.

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Mrkvová, Andrea. "Návrh marketingové strategie pro firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222569.

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The thesis deals with analysis of marketing strategy of Mod Desing s.r.o. The first part of the thesis is based on theoretical grounds. This part deals with the marketing in general and outlines the process of the strategic marketing planning. In the second, practical part of the thesis the theoretical knowledge is applied practically. There is the current market position analysis and the company´s marketing strategy. Based on this analysis and theoretical findings, the suitable measures to improve the competitive position of the company are recommended.
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To, Hong Thi Kim Kinnucan Henry W. "Competiton between domestic and imported farmed fish a demand system analysis /." Auburn, Ala, 2008. http://repo.lib.auburn.edu/EtdRoot/2008/SUMMER/Agricultural_Economics_and_Rural_Sociology/Thesis/To_Hong_42.pdf.

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Evers-Lush, Mary Jean. "An analysis of accounting tests used in the 1989 Virginia FBLA regional competitions." Thesis, Virginia Tech, 1989. http://hdl.handle.net/10919/44633.

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This study had four purposes. They were to determine whether accounting tests used during the 1989 Virginia FBLA regional accounting competitive events were reliable, valid, comprised of test items at appropriate difficulty levels, and to ascertain if the curricular drift was present.

Secondaryâ level high school business students, all of whom were members of Virginia FBLA, participated in this study. Nine of the 11 Virginia FBLA regions were represented in this study. Test scores for 152 students were obtained for Accounting I and 81 students for Accounting II.

The researcher examined the tests for reliability by applying Kuder-Richardson Formula 20 (KR-20). Both the Accounting I and Accounting II tests were found to have low reliability estimates, .81 and .78 respectively.


Master of Science
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Horáčková, Jana. "Analýza vývoje Société Generale v letech 2005-2011." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-150212.

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The diploma thesis deals with the analysis of the group Société Générale between 2005-2011. The analysis concentrates on assesment of economic development and efficiency of Société Générale between 2005-2011 as a response to the development in the global economy, including the analysis of the main reasons for its development and analysis of potential risks in future development of the group. The thesis also deals with the development of the French banking market between 2005-2011, its specifics and main players with impact on comparison of these player to Société Générale and on finding the market position for Société Générale.
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Cho, Daegon. "Essays on Information Technology and Market Dynamics: An Analysis of Media , Mobile and Platform Competitions." Research Showcase @ CMU, 2013. http://repository.cmu.edu/dissertations/381.

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29

Blomberg, Heli. "Starting business operations abroad : MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-3015.

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This thesis is conducted for Monitor Industriutveckling AB. The company grows fast and is ready to consider the expansion of its business abroad. The details how to pro-ceed with the expansion are yet to be set. The purpose of this work is to examine dif-ferent options to aid the company management select the most meaningful way to proceed.

The analytical framework used consists of three well-known business theories. There are the New Capabilities analysis, the PEST analysis and finally the five forces model. Robert Grant’s New Capabilities analysis shows that especially the strategic alliances capability could be an interesting new capability and a way to grow for Monitor. The PEST-analysis proves that Finland can offer good opportunities for Monitor’s type of company because the country itself is very IT-oriented and political and economical as well as social forces can support Monitor’s business. Finland can also be a gateway to eastern-European countries. Finally we have Michael Porter’s five forces model. Monitor has lots of potential customers in Finland. There is a substantial amount of small and medium-sized companies in the manufacturing industry. Taxes and legisla-tion will not be a problem when entering Finland, as they are similar compared to Sweden. There are no big cultural differences between Finland and Sweden. These countries even share the same language, Swedish, which is a quite unique advantage.

I have collected the empirical data of this thesis mostly by personal interviews. Here I show that Monitor’s current customers in Finland would prefer to see their supplier present in the same country. They would also appreciate Finnish-speaking personnel and support. I have also interviewed business specialists. According to them, Monitor would easily adapt to the Finnish business culture and make its product successful. The right attitude in Finnish business environment would just boost Monitor’s suc-cess. The strength of the Monitor product is its user-friendliness. The weakness and at the same time its opportunity is that the company grows very fast. When a company grows it must be ready to make big decisions and choose where to go and at the same time be there to support each and every present customer.

The conclusion is that Monitor has good possibilities to become a successful company in Finland. From a marketing point of view, Monitor should invest in marketing ac-tions and make itself known and seen among its target group. The recommended way to enter Finland would be to find a good distributor for Monitor’s product. This entry method would be the one with the smallest risk and it is also probably the quickest way to proceed. I recommend Monitor to choose a distributor that can complete its product-palette with Monitor.

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Hatzijordanou, Nadja [Verfasser], and O. [Akademischer Betreuer] Terzidis. "Towards Conducting Viable Competitor Analysis in Early-Stage Startups: A Design Science Approach / Nadja Hatzijordanou ; Betreuer: O. Terzidis." Karlsruhe : KIT-Bibliothek, 2019. http://d-nb.info/1202076742/34.

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31

Liu, Yuanyang. "Predicting labor market competition and employee mobility — a machine learning approach." Diss., University of Iowa, 2019. https://ir.uiowa.edu/etd/6977.

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Applying data analytics for talent acquisition and retention has been identified as one of the most urgent challenges facing HR leaders around the world; however, it is also one of the challenges that firms are least prepared to tackle. Our research strives to narrow such a capability gap between the urgency and readiness of data-driven human resource management. First, we predict interfirm competitors for human capital in the labor market utilizing the rich information contained in over 89,000 LinkedIn users' profiles. Using employee migrations across firms, we derive and analyze a human capital flow network. We leverage this network to extract global cues about interfirm human capital overlap through structural equivalence and community classification. The online employee profiles also provide rich data on the explicit knowledge base of firms and allow us to measure the interfirm human capital overlap in terms of similarity in their employees' skills. We validate our proposed human capital overlap metrics in a predictive analytics framework using future employee migrations as an indicator of labor market competition. The results show that our proposed metrics have superior predictive power over conventional firm-level economic and human resource measures. Second, we estimate the effect of skilled immigrants on the native U.S. workers' turnover probability. We apply unsupervised machine learning to categorize employees' self-reported skills and find that skilled immigrants disproportionately specialize in IT. In contrast, the native workers predominantly focus on management and analyst skills. Utilizing the randomness in the H-1B visa lottery system and a 2SLS design, we find that a 1 percentage point increase in a firm's proportion of skilled immigrant employees leads to a decrease of 0.69 percentage points in a native employee's turnover risk. However, this beneficial crowding-in effect varies for native workers with different skills. Our methodology highlights the need to account for a multifaceted view of the skilled immigration's effect on native workers. Finally, we also propose a set of features and models that are able to effectively predict future employee turnover outcomes. Our predictive models can provide significant utility to managers by identifying individuals with the highest turnover risks.
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Pešlová, Petra. "Návrh podnikatelského plánu pro rozvoj podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225043.

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The diploma thesis deals with the company development through providing new services in connection with business expansion newly created service PCO (centralized protection). The bottom line for the introduction of this service is the PCO demand for existing clients of the company. On this basis was proposed business plan from which have developed proposals for solutions in the form of the introduction of PCO as a sheltered workshop, within which the project was funded 88% of input costs Labour Office in Brno.
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Remy, Jeannine Irene. "A historical background of Trinidad and Panorama competitions with an analysis of Ray Holman's 1989 Panorama arrangement of "Life's Too Short"." Diss., The University of Arizona, 1991. http://hdl.handle.net/10150/185401.

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This document is directed toward those who have little knowledge about Trinidad, its people, the Carnival activities, and the Panorama competition. This research work should help summarize the evolution of steel drums while providing a transcription of a Panorama score for further scholarly study. The first part of this lecture document includes a brief history and evolution of Trinidad, its people, and musical developments through Carnival. The second portion reports and discusses field research with the Trintoc Invaders in preparation for the 1989 and 1990 Panorama competitions. The third part is a detailed analysis of Ray Holman's Panorama arrangement of "Life's Too Short" for the Trintoc Invaders using theme and variation as the formal structure. Information for this lecture recital document was gathered from written sources in Trinidadian libraries and field work in the Trintoc Invader's pan yard. The source materials: newspaper articles, magazine articles, and books were gathered from the University of the West Indies in St. Augustine and from the West Indian Collection of the Central Library in Belmont. In addition to these materials, interviews were conducted with some older panmen who participated in the very first steel bands. Documents, such as lists of steel bands in Trinidad and Tobago, Panorama results, and judging procedures were obtained from the Pan Trinbago headquarters in Port-of-Spain. Musical information was gathered by rehearsing and playing tenor pan with the Invaders Steel Band Orchestra located in Woodbrook and working closely with their arranger and composer, Ray Holman. Permission was granted to notate his arrangement for analysis and all rights are reserved.
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Vystrčilová, Martina. "Podnikatelský záměr – založení penzionu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222309.

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This Master’s thesis deals with processing business plan of establishment of a pension house in Suchá Loz. The aim is to determine possible scenarios based on the marketing research in the local area. These variants are being reviewed focusing on the feasibility. Subsequently, the optimal variant is being proposed so it will be able to succeed in competitive environment.
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Milerski, Tomáš. "Expanze firmy na polský trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223268.

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This thesis proposes the optimal measures to expand company's business by entering the Polish market. The actual solution is based on a thorough analysis of the local environment using standard and advanced methods of evaluation. Emphasis is placed on the quality of data and their correct interpretation. The thesis provides a comprehensive look at the situation on the market and proposes the most appropriate method of implementation, taking into account all the risks and opportunities, which the company may encounter during the expansion.
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Remiš, Ivo. "Marketingová strategie pro společnost TOP servis spol. s r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225328.

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This master´s thesis focuses on the changes of marketing strategy for the company TOP servis s r. o. by using content marketing. The work describes realization of content marketing and there are also included amounts of money for publication of content. At the end there are discussed advantages and disadvantages of content marketing applied on this company.
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Komosná, Věra. "Proces zavedení Competitive Intelligence do vybrané zemědělské společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-400204.

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This diploma thesis deals with the process of introducing Competitive Intelligence into a selected agricultural company in order to help the company improve its market position and gain a competitive advantage. After evaluating the current situation of the company, there is a problem to be solved. After the theoretical part, the CI process is proposed to the company, including the phases that the company has to go through during the implementation. Then follows the use of selected methods for the analysis of the most important competitor. In conclusion, the whole proposal of the solution is summarized, including benefits for the company and possible shortcomings.
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Weber, Wilson. "Grupos estratégicos: estudo da concorrência no setor farmacêutico brasileiro." Universidade de São Paulo, 2011. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-20042011-141306/.

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Este trabalho foca os grupos estratégicos, que são, de certa forma, o resultado de uma análise estrutural realizada dentro de um setor. Até o começo dos anos 1970, era comum aceitar que as empresas de um setor de atividades eram afetadas pelas mesmas demandas e restrições ambientais e tinham de superar as mesmas barreiras de entrada. Era de se esperar que as empresas se assemelhassem. Naquela década, Hunt fez o primeiro estudo sobre grupos estratégicos e descobriu que as empresas de um setor eram impactadas em níveis diferentes pelas condições externas, tinham de superar barreiras de entrada diferentes e podiam seguir estratégias próprias. De acordo com essas descobertas, as empresas de um setor poderiam ser agrupadas com base em conjuntos de características distintivas. Para classificar as empresas de um setor em grupos, é exigida dos analistas uma boa compreensão do setor e dos concorrentes, o que nos leva às análises setorial e da concorrência, ambas intrinsecamente conectadas, mas sem uma ordem de precedência estabelecida entre elas. A análise da concorrência exige dos analistas a difícil tarefa de obter e interpretar uma grande variedade de informações sobre os concorrentes, como seus objetivos, seus pressupostos sobre si mesmos, sobre as outras empresas e o setor, suas estratégias, seus recursos e competências, e seus mercados-alvo. Em setores oligopolizados, como poucas empresas estão envolvidas, a análise pode ser um pouco mais fácil, mas em setores com concorrência perfeita ou concorrência monopolista o grande número de empresas pode tornar o processo muito complexo, difícil, caro e demorado. O conceito de grupos estratégicos oferece uma forma alternativa para simplificar o processo de análise, uma vez que permite agrupar empresas por conjuntos de características de forma a manter empresas relativamente semelhantes em um mesmo grupo. Ao fazer isso, a empresa que realiza a análise pode decidir quais grupos estão próximos o suficiente para merecer uma análise mais profunda, como grupo, ou pela seleção de empresas específicas, individualmente. Em muitos trabalhos acadêmicos, os grupos estratégicos foram obtidos utilizando-se procedimentos estatísticos, geralmente a análise de clusters. Optamos por uma abordagem distinta. Sem diminuir a importância das ferramentas estatísticas, incorporamos informações extraídas das análises setorial e da concorrência, utilizadas para confirmar ou contestar a precisão dos grupos definidos estatisticamente. Da mesma forma que não existe ordem de precedência entre as análises do setor e da concorrência, não há ordem de precedência entre o uso dessas análises e das ferramentas estatísticas. É possível classificar primeiramente as empresas estatisticamente, para facilitar a análise posterior da concorrência e do setor, ou analisar o setor e a concorrência para definição dos grupos, confrontando os resultados com dados estatísticos. Nessas análises, estão envolvidos elementos estatísticos e cognitivos, ambos sujeitos a vieses. Nos procedimentos estatísticos, há a arbitrariedade intrínseca na definição das variáveis, enquanto nos processos cognitivos há a influência de modelos mentais específicos na percepção dos analistas. A adoção de uma abordagem combinada, como fizemos neste trabalho, permite confirmar ou contestar os grupos obtidos por uma forma ou outra. Os fundamentos teóricos do trabalho estão baseados, principalmente, em uma revisão bibliográfica abrangente das análises da concorrência e setorial. As referências de campo foram antecedidas por um estudo abrangente do setor farmacêutico brasileiro e consistiram de um estudo de caso múltiplo das empresas brasileiras Aché e Eurofarma e da multinacional francesa Sanofi-Aventis, o qual forneceu subsídios para uma análise de aglomerados (K-médias). Ao confrontar os resultados estatísticos e as informações extraídas das análises do setor e da concorrência, foi possível detectar questões importantes para o ajuste dos agrupamentos e defender que a complementaridade entre os processos estatístico e cognitivo (incorporados nas análises da concorrência e do setor) é essencial para obtenção de grupos consistentes.
This work focuses on strategic groups, which are, to some extent, the result of a structure analysis within an industry. Until the early 1970s, common belief was that firms from an industry were affected by the same environmental demands and constraints and had to overcome the same entry barriers. Based on these considerations, firms operating in a same industry would resemble each other. In that decade, Hunt pioneered the research of strategic groups and found out that firms of an industry were impacted in different levels by external conditions, had to overcome different entry barriers and could, therefore, adopt different strategies. According to these findings, firms could be grouped based on sets of distinguishing characteristics. To classify the firms of an industry in groups, a good understanding of the industry and the competitors is required, which leads us to industry and competitor analyses, intrinsically connected, but with no precedence order established between them. A competitor analysis imposes on the analysts the difficult task of obtaining and interpreting a great variety of information regarding competitors, such as their goals, their assumptions about themselves, the other companies and the industry, their strategies, resources and competences, and target markets. In oligopolies, the analysis may be somewhat easier since few companies are involved, but in industries with perfect competition or monopolistic competition the large number of companies can make the process very complex, difficult, expensive and time consuming. The strategic groups\" concept offers an alternative way to simplify the analysis process, since it allows to group companies by sets of characteristics so that relatively similar companies are kept in a same group. By doing so, the company running the analysis can decide which groups are close enough to deserve a deeper analysis as a group or to sort out firms for an individual analysis. In many academic works, the strategic groups were obtained by using statistical procedures, cluster analysis mostly. In this work, we chose a distinct approach. Not diminishing the relevance of statistical tools, we incorporated information extracted from industry and competitor analyses and used them to confirm or contest the correctness of statistically defined groups. Similarly to the lack of precedence order established between industry and competitor analyses, there is no precedence order among these analyses and statistical tools. It is possible to first classify the companies statistically in order to facilitate a following competitor or industry analysis, or to make the industry and competitor analyses in order to define the groups, confronting the result with statistical data. In these analyses, cognitive and statistical elements are involved, both subject to biases. In statistical procedures, there is the intrinsic arbitrariness in the definition of the variables, while in cognitive processes there is the influence of specific mental models on the analysts\" perceptions. The adoption of a combined approach, which we chose in this work, allows confirming or contesting the groups obtained in one way or another. The theoretical underpinnings are mostly grounded in a comprehensive bibliographic review on competitor analysis, industry analysis and strategic groups. The field activities were introduced by a comprehensive survey of the Brazilian pharmaceutical industry, which consisted of a multiple case study of the Brazilian companies Aché and Eurofarma and the French multinational company Sanofi-Aventis and provided subsidies for a cluster analysis (K-means). By confronting statistical results and information extracted from the industry and competitor analyses, we were able to detect important issues to a fine-tune of groupings and defend that the complementarity between statistical and cognitive processes (embedded in competitor and industry analyses) is essential to obtain consistent groups.
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39

Bóriková, Kateřina. "Analýza trhu dárců krevní plazmy." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205758.

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The master´s thesis discusses the analysis of the plasma donor market in the Czech Republic with focus on Prague and Central Bohemian Region. The main aim of this thesis is to assess this market, identify behaviour of blood plasma donors and motives leading to regular donations, through research of primary and secondary data. Further the thesis deals with detection the awareness of donating blood plasma among studnets of prague universities and barriers to become a donor. The theoretical part of this thesis defines a donor market with legislation. Application part includes competitor analysis based on secondary data and research of blood plasma donators and Prague students. Thesis concludes with a marketing recommendations for a selected donor centre, which are deducted from the analysis.
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Kulhánková, Nikola. "Zavádění procesu Competitive Intelligence ve vybrané společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-316709.

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This Master´s Thesis introduces options of using Comptitive Intelligence to predict future actions of Competitor. The first part describes the current situation of the company and theoretical assumptions. In the second part are shown possible methods of application of competitive intelligence in the company.
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41

Laczová, Veronika. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223342.

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Master’s thesis deals with the establishment of social enterprise that creates workplaces. The main contribution is data processing for business, specifically for a restaurant and café, specialized in target group of people with autism spectrum disorder and in families with children. After carrying out all the analyses a suitable business plan is designed.
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42

Yu, Chao-chin, and 游朝慶. "The Patent Analysis on Antimicrobial Wound Dressings of Main Competitors." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/04454455123979026505.

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碩士
國立雲林科技大學
商管專業學院
97
In 2008, the worldwide wound care market reached revenues of $10,000 million, in which the advanced wound care products alone accounted for $4,000 million dollars. The advanced wound care products comprise moist, antimicrobial, active and negative pressure wound dressings. I developed an interest in the relationship among the competing wound dressings distributors, which deploy their own sales teams to convince the doctors to use their products. So I analyzed the difference among every wound dressing product, studied the data from the USPTO and annual financial report available on the companies'' website and tried to explain the reason why there is a dramatic growth in the antimicrobial dressing market over the past decade. From the data of patent analysis on wound-caring related products and according to the past history, the companies with revenue of over $3 billion, such as ConvaTec、Smith & Nephew、Ethicon、3M and Kendall, which owns hundreds of patents are the winners of the wound dressing market. It is perceived that the industry of wound dressing is monopolized by those giant international companies which can afford to spend a large sum of money on research and the acquisition of others'' research results. When it comes to antimicrobial dressings, things change. Only Nucryst, 3M, Coloplast, ConvaTec, Argentum, Acrymed, Molnlycke and healthpoint remain in the game within which the Nucryst and 3M are the biggest winners according to the number of U.S. granted utility patents. The 3M seems to drop out of the market after 2000 because the development of patent number decreases from 12 to 3 while Nucryst goes from 8 to 12. The others only have one or two patents. The market characteristic is that if one can invent a new and good product ahead of other competing companies, it will become a dominant market leader. Some companies combine antimicrobial products with their own wound dressings to make a new antimicrobial dressing which is easy to enter the market. However, a good product cannot survive without good channel and service. In the antimicrobial wound dressing market, a good patent is the key to success with the assistance of good patent portfolio and good marketing strategy.
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Lee, Ying Hau, and 李英豪. "Firms'' Response Speed to Competitors'' New Product Preannouncements : Signal Features Analysis." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/32555414692977842421.

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碩士
東吳大學
國際貿易學系
89
In recent years, many firms like to adopt new product preannouncement, that is because of its first move advantages and potential benefits. However, the risk of losing markets and profits also enforce the competitors to respond quickly. If the competitors read and judge the signal, intention or planed action clearly, they can analyze the possible impact and decide whether to respond quickly. Therefore, the signal features of new product preannouncement are important issue to the decision of competitors’ response speed. The purpose of this study is to analyze the competitors’ response speed to firms’ new product preannouncements. We develop three signal features, including:signal readability, signal credibility and signal threat. We also develop the judgement marks of these signal features. This study exams when the competitors receive the firms’ new product preannouncements, which signal feature will influence their response speed and what are the relations between these judgement marks and signal features. The study sample is focused on the computer industry in Taiwan. After questionnaire survey and SAS, LISREL analysis, the results are as follows: 1. Signal visibility has positive relation with signal readability, but signal consistency and signal clarity are not positively related to signal readability. 2. The sender’s reputation and the irreversibility cost of sender are related positively to signal credibility. 3. Centrality of attack and the experience of sender to build entry barrier are positively related to signal threat, but the positive relation between the capacity for producing new product and signal threat is not supported. 4. Signal readability and signal credibility are positively related to firms’ response speed, but the positive relation between signal threat and firms’ response speed is not supported.
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Marx, Michael. "An analysis of graduate attitudes towards EYs brand and their competitors." Master's thesis, 2016. http://hdl.handle.net/10362/20549.

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45

Fonseca, Mónica Figueiras. "Unibanco : analysis on the credit products’ consumers and competitors in Portugal." Master's thesis, 2020. http://hdl.handle.net/10400.14/29696.

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As credit consumers are getting more informed and more demanding, it is of paramount importance for institutions to provide more reliable and complete offers that meet their needs. This has potentiated the uprising of other institutions such as fintechs that disrupted the credit offer and challenged Organizations to be more competitive. Facing this phenomenon, Unibanco has identified the need to analyze the credit demand and identify further and continuous improvement opportunities to maintain current and loyal consumers but also to attract further ones. As such, the scope of this research is to analyze the factors which influence the demand for credit in Portugal, the trends and competitors, and to propose recommendations that potentiate Unibanco’s competitiveness.
À medida que os consumidores de crédito se tornam mais informados e exigentes, é de extrema importância que as instituições ofereçam produtos de confiança e com variedade que vão de encontro com as suas necessidades, o que proporcionou a criação de fintechs que desafiaram as instituições que já operavam nesse mercado. Face a este fenómeno, o Unibanco percebeu a necessidade de analisar a procura de crédito e identificar estratégias para reter e atrair novos clientes. Assim, o âmbito deste estudo tem como objetivo analisar a procura de crédito em Portugal, as tendências, a concorrência e propor uma estratégia que potencie a competitividade do Unibanco.
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Fratto, Genessa M. "A longitudinal retail price analysis of intra-channel and inter-channel competitors." 2006. http://www.lib.ncsu.edu/theses/available/etd-11302006-092633/unrestricted/etd.pdf.

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Chiu, Yu-Ting, and 邱玉婷. "Competitors Image Analysis of Dynamic Competition Model-Evidence from Taiwan's Confectionery Industry." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/bf9gbe.

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碩士
中華大學
企業管理學系碩士班
101
Pastry industry is a traditional industry and also livelihood industry. Taiwan pastry culture sourced from Fujian and Guangdong ancestors and naturally followed their old customs and lifestyle, and is closely related to the people’s lives. Till now, Taiwan pastry cultural development has been flourishing for centuries and was also affected by the unprecedented Western-style cake impact, which was traceable in many products, thus highlighting the Chinese and Western culture contained in Taiwan pastry. In this study, Kuo Yuan Ye Corporation, White Wood House, Salico Foods and Isabelle in Taiwan were taken as the empirical research subjects to develop analytical foundation mode by questionnaire statistics with Taiwan pastry industry market overview and evolution analysis of competitive dynamics resource similarity strategy based on the competitor images of competitive dynamics and statistics and market - resource analysis (Chen 1996, 2008). Competitive Dynamics means all competitive behaviors. In a particular market, the sum of all competitive behaviors taken by all competitors and competitive reactions, the market turnover of Taiwan pastry market and market resource commonality were drew out for the competitive dynamics strategy analysis to discuss and compare the relative competitive advantages within pastry enterprises when facing a competitive environment with rapid technological changes, to understand market competition and competitive position of the domestic pastry industry. Based on the theory proposed by Chen (1996), some results were found. In market commonality: Isabelle is the main competitor of Kuo Yuan Ye, White Wood House and Salico Foods, with a positive response on competitive response possibility to Isabelle, while Kuo Yuan Ye is the competitive response opponent of Isabelle from its perspective of competitive response possibility. In resource similarity: Salico Foods is the main competitor of Kuo Yuan Ye, White Wood House and Isabelle with positive response on the competitive response possibility to Salico Foods, while White Wood House and Isabelle are the most similar competitors in resource similarity with positive response on competitive response possibility.
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48

Hsin-ChiehFang and 方信介. "When Competitors Contend: Analysis of Competitive Strategy for Taiwan's Public Bike Sharing." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/9c9n99.

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49

Liao, Che-I., and 廖哲毅. "The Impact of Bankruptcy Announcements on Bankrupt Firms and Their Competitors-An Intraday Analysis." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/05505821747894399234.

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Abstract:
碩士
國立中央大學
財務金融研究所
92
Abstract This paper investigates the effect of bankruptcy announcements on the stocks of bankrupt firms and their competitors. In our intraday analysis, both bankrupt firms and their competitors suffer large losses in the of the bankruptcy announcements. We also find contagion and competitive effects exist in intraday data and these effects will affect stock price reaction in different ways. Candidates for the contagion effect experience a large significant loss immediately following the announcement, and their trading intensity increases first and then decreases. However, contrary to expectation, candidates for the competitive effect also have a significant negative return, supporting that the competitive effect is dominated by the contagion effect in the intraday data. We also find that the trading intensity of firms subject to potential competitive effects does not change so much. Moreover, we investigate the order imbalances and discover that the order imbalances tend to be negative for bankrupt firms and their competitors after the bankrupt announcements and the contagion and competitive effects do not influence the behavior of the order imbalances.
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50

Tolnai, Stephen James. "BC moulding and architectural millwork : an analysis of the US market and emerging competitors." Thesis, 1997. http://hdl.handle.net/2429/6453.

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Abstract:
A competitor analysis of the BC coastal moulding producers has been undertaken. This analysis was accomplished by performing extensive market research on the producing regions and the products active in the North American moulding market. The geographic regions analyzed through an extensive literature review were the British Columbian coastal producers, the US market, Chile, and New Zealand. The various products and substrates discussed were MDF (Medium Density Fibreboard), composites (plastics), and solid wood. It is hoped that the information obtained in this analysis will form the basis for understanding the dynamics of the North American mouldings market, and present opportunities where BC coastal moulding producers may succeed. Results of this analysis clearly showed that in order to succeed in the attractive US mouldings market the BC coastal moulding industry must overcome a number of challenges. Production of mouldings in the US market is stagnant while the demand for moulded products is on the rise. The Chileans were the first to take advantage of the decreased amounts of Ponderosa pine available on the market in the late 80's, the species traditionally used for mouldings, and have continually been increasing the presence of clear, fast grown radiata pine (Pinus radiata) ever since. Other US domestic pines have also found the mouldings niche and are gaining market acceptance. MDF is also quickly gaining market share in paint grade mouldings. Composite mouldings are developing a small niche in outdoor applications and where mouldings must bend. All of these products, including BC softwood mouldings must compete in the developing US mouldings market. BC coastal producers have high production costs, difficulties accessing suitable softwood fibre, and in general are running old machinery. The advantage of being next door to the desired market is hampered by the US/Canada Countervail Duty which affects many producers. Some recommendations for overcoming these barriers are offered here. These recommendations generally take on the form of increased investment in technology, training, finding secure niche markets, and producing market driven products.
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