Dissertations / Theses on the topic 'Analysis of competitors'
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Barendregt, Arie T. "Do small enterprises study their competitors? : a case study analysis of the competitor study by Dutch business-to-business small eneterprises." Thesis, Kingston University, 2010. http://eprints.kingston.ac.uk/20886/.
Full textGo, Soo Jin. "Strategic analysis of Samsung's smartphone product portfolio : countering the challenge from Chinese competitors." Thesis, Massachusetts Institute of Technology, 2015. http://hdl.handle.net/1721.1/99007.
Full textCataloged from PDF version of thesis.
Includes bibliographical references (pages 46-48).
After entering the smartphone era, Samsung has recorded enormous growth in sales and profits. It developed state of the art hardware technology and introduced innovative features with its flagship models, the Galaxy S series. While it emphasized high-end product development to compete with global vendors such as Apple, Samsung expanded its product portfolio to the affordable segment. In the early stages, this strategy succeeded in increasing revenues and market share. However, as Chinese vendors emerge in the global mobile device market, Samsung has struggled to keep its market share in the low-end device markets. Relatively cheap Chinese devices have attacked Samsung's affordable segment. Samsung's strategy of utilizing economies of scale and the halo effect from flagship models was not effective to compete against the price competitiveness of Chinese. Since the dynamic aspects of competition and the importance of platform are increasing, Samsung needs to build a new sustainable portfolio strategy integrating its platform service and hardware portfolio.
by Soo Jin Go.
S.M. in Management Research
Nilsson, Erika, and Frida Peterson. "The HomeCom Project : an Analysis of Collective Action between Competitors and Educational and Municipal Institutions." Thesis, Linköping University, Department of Management and Economics, 2002. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1224.
Full textThe object of this thesis is to analyse how a co-operational network can come about, operate and progress to contribute to industrial dynamics within the locality. The thesis is a case-study of the HomeCom Project, to learn whether this project has the required features to contribute to the clustering process and thus higher levels of industrial dynamics and competitive advantage of the home communications industry in Linköping. The theoretical platform is based on Porter’s Diamond-model, which explains the occurrence of clusters. Theories of external economies complement Porter’s theories, while oligopoly theory will be introduced to offer a different perspective. The empirical findings show that the HomeCom Project may be considered to contribute to the clustering and in consequence promote industrial dynamics and competitive advantage. But there are also difficulties and attitudes that may impede the reaching of the project’s goals.
Deines, Tara. "Market segmentation to become the partner of choice." Thesis, Kansas State University, 2014. http://hdl.handle.net/2097/32782.
Full textDepartment of Agricultural Economics
Kevin Gwinner
The agriculture industry has been a dynamic industry exploding with change in recent years. The world has experienced extreme population growth, along with shifts in social status, dietary habits, and consumption patterns that have led to a rapidly growing and changing agriculture industry demanding increasing grain production. The expected pace of production necessary to continue to feed the world has heightened the competition in the agriculture industry. This study focuses on analyzing how Company XYZ, a strong competitor in the grain and ethanol industry, can leverage the opportunities that the growth of the agriculture industry has provided. In order to maximize opportunities with each customer and remain competitive in new territories, the need is presented to develop a repeatable process. This process will focus on determining how to interpret customer preferences to quickly make the company the first preference of choice for target customers as they grow further into North America and beyond. This thesis will focus on understanding and operationalizing two components. First, identifying the most desirable customers and what makes them desirable. Secondly, understanding, anticipating, and consistently addressing the needs of customers to address them better than the competition. To analyze and understand customer habits and behaviors this thesis examines the results of a survey conducted with existing customers. Regression analysis of the overall profitability of a customer to the company and a regression analysis of the customer's ratings of Company XYZ in relation to the competition were used to help identify how the discrimination and segmentation factors impact each regression. A cluster analysis is also implemented with the survey data to segment customers in order to develop a structured plan that can be implemented within the business practices. The cluster analysis revealed three dominant clusters that customers can be segmented into. These clusters, in conjunction with the findings from the regression analyses, help identify areas of strength and weakness to develop a plan of action for Company XYZ to implement. The plan, known as the Partner of Choice, directs the focus on implementing market segmentation to leverage customized marketing opportunities, behavioral management alignment, employee incentive opportunities, and a structured training program.
Österberg, Viktor. "Electric Vehicle Charging Station Markets : An analysis of the competitive situation." Thesis, Blekinge Tekniska Högskola, Sektionen för ingenjörsvetenskap, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-2018.
Full textIdag utgör elfordon endast en liten nischmarknad i transportmarknaden, men denna förväntas växa snabbt under de närmaste åren. För att kunna hantera marknadsetableringen av elfordon måste elfordonsladdningsinfrastrukturen byggas ut, vilket leder till en ökad efterfrågan på elfordonsladdningsstationer. Elfordonsladdningsmarknaden förespås således bli allt mer intressant för företag. Detta examensarbete genomförs på grund av detta växande intresse, då studiens syfte är att undersöka elfordonsladdstationsmarknaden och dess konkurrenssituation. Metoden som används i denna studie inbegriper en kort marknadsanalys och en konkurrensanalys. Marknadsanalysen innehåller identifiering av elfordonsladdningsmarknaderna, vad som driver och hindrar marknaderna, och en bedömning av hur framtiden ser ut för marknaderna. I konkurrensanalysen ingår identifiering, klassificering och analys av de olika konkurrenterna. De tio mest konkurrenskraftiga konkurrenterna analyseras med hjälp av dokumentinnehållsanalys, syftet med analysen är att förstå konkurrenternas målgrupper, hur de gör affärer och hur deras marknadsföringsmaterial är strukturerad. De tre mest lovande elfordonsladdningsmarknaderna, både nu och i framtiden, är marknaderna i Asien och Stillahavsområdet, Europa och Nordamerika. De flesta av de analyserade konkurrenterna är verksamma inom dessa tre marknader. Den regionala utvecklingen, och vad som driver och begränsar marknaderna har identifierats för de tre mest lovande marknaderna. Eftersom dessa marknader är relativt oexploaterade i samband med att de förväntas växa med väldigt hög takt det kommande decenniet parallellt med massanvändningen av elfordon är möjligheterna många för de företag som inriktar sig mot elbilsladdning.
Michalec, Martin. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222554.
Full textVataha, Tomáš. "Finanční analýza a konkurenční srovnání." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-9213.
Full textFisher, John Barton. "An empirical analysis of \The Southwest Effect\": Market structure conduct and response in airport pairs served by Southwest Airlines and in adjacent markets."." The Ohio State University, 1996. http://rave.ohiolink.edu/etdc/view?acc_num=osu1272376050.
Full textBartůňková, Vendula. "Marketingová online komunikace rezervačního portálu." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359043.
Full textBártová, Hana. "Postavení pojišťovny Kooperativa na českém pojistném trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75441.
Full textLee, Cheung Ming. "E-Commerce competitor analysis /." Leeds, 2001. http://www.leeds.ac.uk/library/counter2/compstmsc/20002001/lee%5Fpdf.zip.
Full textReis, Bernardo Maria da Silva Menezes. "Plano de negócio para um projecto de venda no segmento doméstico de equipamento de refrigeração de água." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/8856.
Full textO produto analisado consiste numa máquina dispensadora de água, directamente ligada à rede doméstica e que é capaz de dispensar a quantidade que se queira de água fria, a ferver ou à temperatura normal. Este projecto destina-se a cumprir a necessidade de satisfazer a sede sem ter que carregar quilos e quilos de garrafões, de cozinhar sem perder tempo que a água aqueça ou a de escolher a temperatura a que se bebe água. Existem diversos concorrentes indirectos que, de várias formas diferentes, são capazes de satisfazer a mesma necessidade. Contudo, como este é um serviço novo, apenas a Nestlé Waters Direct comercializa este produto constituindo, assim, o único concorrente directo da marca. A principal estratégia a implementar nesta indústria vai ser a diferenciação através da satisfação de insights do consumidor, tais como o facto de esta máquina ser uma multifunções e que se paga a si própria passado pouco tempo de utilização. O objectivo da marca vai ser a satisfação das necessidades do seu taget - jovens famílias de classes alta e média-alta. A estrutura organizacional deste serviço vai estar dividida em quatro departamentos: técnico, comercial, pós-venda e financeiro. A análise financeira demonstrou que o projecto é ambicioso mas, ao mesmo tempo, indicou que tem grandes oportunidades de gerar retorno aos investidores. De entre as outras projecções financeiras, o Valor Actualizado Líquido em particular mostra a atractividade deste negócio, como irá ser descrito no plano financeiro.
The analyzed product consists in a water dispensing machine, directly connected to the home network and that is capable of dispensing the wanted amount of cold water, boiling or normal temperature. This project is intended to meet the need to satisfy thirst without having to carry tons and tons of bottles, cooking without wasting time for water to heat or to choose the temperature at which one drinks water. There are several indirect competitors that are able to satisfy the same need, in many different forms. However, as this is a new service, only Nestle Waters Direct sells this product and is thus the only direct competitor brand. The main strategy to implement in this industry will be the differentiation through the satisfaction of consumer insights, such as the fact that this machine is a multifunction and that will be payed self-payed after a short time period of use. The purpose of the brand will be meeting the needs of its taget - young families of high and medium-high classes. The organizational structure of this service will be split between four diferente departments: technical, commercial, after-sales and financial. The financial analysis showed that the project is ambitious but at the same time it indicates that has great opportunities to generate returns for investors. Among other financial projections, the Net Present Value in particular shows the attractiveness of this business, as will be described in the financial plan.
Krotký, Roman. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224876.
Full textBogner, Josef. "Marketing v cestovním ruchu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224177.
Full textPuelma, Rodrigo, and Annika Persson. "Competitor's marketing : How banks acquire and react to knowledge about their competitor's marketing." Thesis, Jönköping University, JIBS, Business Administration, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-6562.
Full textAbstract
Introduction
The way banks compete has changed dramatically during recent years, mostly because of international trends such as advances in information technology, globalisation and deregulations. This has made competition harsher meaning that survival and success requires knowledge about the competitors and understanding about the way they act and react. Within marketing there is a need to identify suitable strategies to acquire knowledge about competitor’s marketing and methods to how to react to it.
Purpose
The purpose of our research study is to analyse how companies in the bank industry are aware and react to their competitor’s marketing activities.
Method
We have conducted a qualitative study and used a mix of the inductive and deductive research approaches. We chose to do semi-structured case studies, gathering descriptive data from large Swedish banks with offices located in Jönköping. The banks that were included were Handelsbanken, Nordea, SEB, and Swedbank.
Conclusions
Our analysis concludes that staying aware of competitors marketing is important for companies to be able to react and counter on a promotion attack. We found that there are certain methods that can be used to stay alert: competitor marketing analysis, customer focus and probing. We also concluded that standardisation, differentiation and presence are required to react to competitors marketing.
Sikora, Martin. "Strategie vstupu Burda Auction, s.r.o. na trh Spolkové Republiky Německo." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223751.
Full textOubenal, Mohamed. "Le processus social de légitimation des produits financiers. Le cas des Exchange Traded Funds (ETF) en France." Thesis, Paris 9, 2013. http://www.theses.fr/2013PA090021.
Full textThe focus of this thesis is to study the social process of legitimizing financial products, focusing primarily on Exchange Traded Funds (ETFs) in France. Despite the complex nature of their « calculative device », ETFs have grown rapidly. This can be explained through promoters’ legitimizing efforts. Unlike neo-institutional theory which focuses on the cognitive dimension, this will emphasize the role of interdependencies and relationships in studying legitimizing efforts. This study is based on ethnographic research with semi-structured interviews and non-participant observations during conferences. We combine this qualitative research method with quantitative analysis of the network of information exchanged between marketers, traders, journalists, investors, regulators and academics. We evidence the existence of a « social niche » where competitors cooperate. The promoters exert social control on financial journalists to relay the positive aspects of their financial products. They also collaborate with EDHEC-Risk Institute to benefit from its academic status and gain more legitimacy
Visser, Alvera. "A competitiveness model for tourism products / Alvera Visser." Thesis, North-West University, 2009. http://hdl.handle.net/10394/4436.
Full textThesis (Ph.D. (Tourism))--North-West University, Potchefstroom Campus, 2009.
Schulz, Jorg. "An historical analysis of the market-entry of non-bank competitors into the retail banking markets in the USA and Germany between 1980 and 1990, and of the investments made by banks in information technology : a search for a hypothesis about causation." Thesis, University of Edinburgh, 1993. http://hdl.handle.net/1842/20771.
Full textMowlaei, Shahir. "Mean Field Analysis of Generalized Cyclic Competitions." Diss., Virginia Tech, 2015. http://hdl.handle.net/10919/52962.
Full textPh. D.
Gauger, Samuel, Jonas Deichmann, and Sarah Fitz-Koch. "The Swedish Organic Food Market : A Competitor and Industry Analysis." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18240.
Full textDudincová, Jana. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-76983.
Full textRayder, Benjamin [Verfasser], Thomas [Akademischer Betreuer] Saalfeld, Servent Ariadna [Akademischer Betreuer] Ripoll, and Johannes [Akademischer Betreuer] Marx. "Calculated Competitors or Ideological Bedfellows? A Comparative Analysis of the Policy Similarities and Differences Between the National Democratic Party of Germany (NPD) and Die Linke in the Saxon State Parliament During the 5th Legislative Period, 2009-2014 / Benjamin Rayder ; Thomas Saalfeld, Ariadna Ripoll Servent, Johannes Marx." Bamberg : Otto-Friedrich-Universität Bamberg, 2017. http://d-nb.info/114004334X/34.
Full textMrkvová, Andrea. "Návrh marketingové strategie pro firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222569.
Full textTo, Hong Thi Kim Kinnucan Henry W. "Competiton between domestic and imported farmed fish a demand system analysis /." Auburn, Ala, 2008. http://repo.lib.auburn.edu/EtdRoot/2008/SUMMER/Agricultural_Economics_and_Rural_Sociology/Thesis/To_Hong_42.pdf.
Full textEvers-Lush, Mary Jean. "An analysis of accounting tests used in the 1989 Virginia FBLA regional competitions." Thesis, Virginia Tech, 1989. http://hdl.handle.net/10919/44633.
Full textThis study had four purposes. They were to determine whether accounting tests used during the 1989 Virginia FBLA regional accounting competitive events were reliable, valid, comprised of test items at appropriate difficulty levels, and to ascertain if the curricular drift was present.
Secondaryâ level high school business students, all of whom were members of Virginia FBLA, participated in this study. Nine of the 11 Virginia FBLA regions were represented in this study. Test scores for 152 students were obtained for Accounting I and 81 students for Accounting II.
The researcher examined the tests for reliability by applying Kuder-Richardson Formula 20 (KR-20). Both the Accounting I and Accounting II tests were found to have low reliability estimates, .81 and .78 respectively.
Master of Science
Horáčková, Jana. "Analýza vývoje Société Generale v letech 2005-2011." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-150212.
Full textCho, Daegon. "Essays on Information Technology and Market Dynamics: An Analysis of Media , Mobile and Platform Competitions." Research Showcase @ CMU, 2013. http://repository.cmu.edu/dissertations/381.
Full textBlomberg, Heli. "Starting business operations abroad : MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-3015.
Full textThis thesis is conducted for Monitor Industriutveckling AB. The company grows fast and is ready to consider the expansion of its business abroad. The details how to pro-ceed with the expansion are yet to be set. The purpose of this work is to examine dif-ferent options to aid the company management select the most meaningful way to proceed.
The analytical framework used consists of three well-known business theories. There are the New Capabilities analysis, the PEST analysis and finally the five forces model. Robert Grant’s New Capabilities analysis shows that especially the strategic alliances capability could be an interesting new capability and a way to grow for Monitor. The PEST-analysis proves that Finland can offer good opportunities for Monitor’s type of company because the country itself is very IT-oriented and political and economical as well as social forces can support Monitor’s business. Finland can also be a gateway to eastern-European countries. Finally we have Michael Porter’s five forces model. Monitor has lots of potential customers in Finland. There is a substantial amount of small and medium-sized companies in the manufacturing industry. Taxes and legisla-tion will not be a problem when entering Finland, as they are similar compared to Sweden. There are no big cultural differences between Finland and Sweden. These countries even share the same language, Swedish, which is a quite unique advantage.
I have collected the empirical data of this thesis mostly by personal interviews. Here I show that Monitor’s current customers in Finland would prefer to see their supplier present in the same country. They would also appreciate Finnish-speaking personnel and support. I have also interviewed business specialists. According to them, Monitor would easily adapt to the Finnish business culture and make its product successful. The right attitude in Finnish business environment would just boost Monitor’s suc-cess. The strength of the Monitor product is its user-friendliness. The weakness and at the same time its opportunity is that the company grows very fast. When a company grows it must be ready to make big decisions and choose where to go and at the same time be there to support each and every present customer.
The conclusion is that Monitor has good possibilities to become a successful company in Finland. From a marketing point of view, Monitor should invest in marketing ac-tions and make itself known and seen among its target group. The recommended way to enter Finland would be to find a good distributor for Monitor’s product. This entry method would be the one with the smallest risk and it is also probably the quickest way to proceed. I recommend Monitor to choose a distributor that can complete its product-palette with Monitor.
Hatzijordanou, Nadja [Verfasser], and O. [Akademischer Betreuer] Terzidis. "Towards Conducting Viable Competitor Analysis in Early-Stage Startups: A Design Science Approach / Nadja Hatzijordanou ; Betreuer: O. Terzidis." Karlsruhe : KIT-Bibliothek, 2019. http://d-nb.info/1202076742/34.
Full textLiu, Yuanyang. "Predicting labor market competition and employee mobility — a machine learning approach." Diss., University of Iowa, 2019. https://ir.uiowa.edu/etd/6977.
Full textPešlová, Petra. "Návrh podnikatelského plánu pro rozvoj podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225043.
Full textRemy, Jeannine Irene. "A historical background of Trinidad and Panorama competitions with an analysis of Ray Holman's 1989 Panorama arrangement of "Life's Too Short"." Diss., The University of Arizona, 1991. http://hdl.handle.net/10150/185401.
Full textVystrčilová, Martina. "Podnikatelský záměr – založení penzionu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222309.
Full textMilerski, Tomáš. "Expanze firmy na polský trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223268.
Full textRemiš, Ivo. "Marketingová strategie pro společnost TOP servis spol. s r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225328.
Full textKomosná, Věra. "Proces zavedení Competitive Intelligence do vybrané zemědělské společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-400204.
Full textWeber, Wilson. "Grupos estratégicos: estudo da concorrência no setor farmacêutico brasileiro." Universidade de São Paulo, 2011. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-20042011-141306/.
Full textThis work focuses on strategic groups, which are, to some extent, the result of a structure analysis within an industry. Until the early 1970s, common belief was that firms from an industry were affected by the same environmental demands and constraints and had to overcome the same entry barriers. Based on these considerations, firms operating in a same industry would resemble each other. In that decade, Hunt pioneered the research of strategic groups and found out that firms of an industry were impacted in different levels by external conditions, had to overcome different entry barriers and could, therefore, adopt different strategies. According to these findings, firms could be grouped based on sets of distinguishing characteristics. To classify the firms of an industry in groups, a good understanding of the industry and the competitors is required, which leads us to industry and competitor analyses, intrinsically connected, but with no precedence order established between them. A competitor analysis imposes on the analysts the difficult task of obtaining and interpreting a great variety of information regarding competitors, such as their goals, their assumptions about themselves, the other companies and the industry, their strategies, resources and competences, and target markets. In oligopolies, the analysis may be somewhat easier since few companies are involved, but in industries with perfect competition or monopolistic competition the large number of companies can make the process very complex, difficult, expensive and time consuming. The strategic groups\" concept offers an alternative way to simplify the analysis process, since it allows to group companies by sets of characteristics so that relatively similar companies are kept in a same group. By doing so, the company running the analysis can decide which groups are close enough to deserve a deeper analysis as a group or to sort out firms for an individual analysis. In many academic works, the strategic groups were obtained by using statistical procedures, cluster analysis mostly. In this work, we chose a distinct approach. Not diminishing the relevance of statistical tools, we incorporated information extracted from industry and competitor analyses and used them to confirm or contest the correctness of statistically defined groups. Similarly to the lack of precedence order established between industry and competitor analyses, there is no precedence order among these analyses and statistical tools. It is possible to first classify the companies statistically in order to facilitate a following competitor or industry analysis, or to make the industry and competitor analyses in order to define the groups, confronting the result with statistical data. In these analyses, cognitive and statistical elements are involved, both subject to biases. In statistical procedures, there is the intrinsic arbitrariness in the definition of the variables, while in cognitive processes there is the influence of specific mental models on the analysts\" perceptions. The adoption of a combined approach, which we chose in this work, allows confirming or contesting the groups obtained in one way or another. The theoretical underpinnings are mostly grounded in a comprehensive bibliographic review on competitor analysis, industry analysis and strategic groups. The field activities were introduced by a comprehensive survey of the Brazilian pharmaceutical industry, which consisted of a multiple case study of the Brazilian companies Aché and Eurofarma and the French multinational company Sanofi-Aventis and provided subsidies for a cluster analysis (K-means). By confronting statistical results and information extracted from the industry and competitor analyses, we were able to detect important issues to a fine-tune of groupings and defend that the complementarity between statistical and cognitive processes (embedded in competitor and industry analyses) is essential to obtain consistent groups.
Bóriková, Kateřina. "Analýza trhu dárců krevní plazmy." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205758.
Full textKulhánková, Nikola. "Zavádění procesu Competitive Intelligence ve vybrané společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-316709.
Full textLaczová, Veronika. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223342.
Full textYu, Chao-chin, and 游朝慶. "The Patent Analysis on Antimicrobial Wound Dressings of Main Competitors." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/04454455123979026505.
Full text國立雲林科技大學
商管專業學院
97
In 2008, the worldwide wound care market reached revenues of $10,000 million, in which the advanced wound care products alone accounted for $4,000 million dollars. The advanced wound care products comprise moist, antimicrobial, active and negative pressure wound dressings. I developed an interest in the relationship among the competing wound dressings distributors, which deploy their own sales teams to convince the doctors to use their products. So I analyzed the difference among every wound dressing product, studied the data from the USPTO and annual financial report available on the companies'' website and tried to explain the reason why there is a dramatic growth in the antimicrobial dressing market over the past decade. From the data of patent analysis on wound-caring related products and according to the past history, the companies with revenue of over $3 billion, such as ConvaTec、Smith & Nephew、Ethicon、3M and Kendall, which owns hundreds of patents are the winners of the wound dressing market. It is perceived that the industry of wound dressing is monopolized by those giant international companies which can afford to spend a large sum of money on research and the acquisition of others'' research results. When it comes to antimicrobial dressings, things change. Only Nucryst, 3M, Coloplast, ConvaTec, Argentum, Acrymed, Molnlycke and healthpoint remain in the game within which the Nucryst and 3M are the biggest winners according to the number of U.S. granted utility patents. The 3M seems to drop out of the market after 2000 because the development of patent number decreases from 12 to 3 while Nucryst goes from 8 to 12. The others only have one or two patents. The market characteristic is that if one can invent a new and good product ahead of other competing companies, it will become a dominant market leader. Some companies combine antimicrobial products with their own wound dressings to make a new antimicrobial dressing which is easy to enter the market. However, a good product cannot survive without good channel and service. In the antimicrobial wound dressing market, a good patent is the key to success with the assistance of good patent portfolio and good marketing strategy.
Lee, Ying Hau, and 李英豪. "Firms'' Response Speed to Competitors'' New Product Preannouncements : Signal Features Analysis." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/32555414692977842421.
Full text東吳大學
國際貿易學系
89
In recent years, many firms like to adopt new product preannouncement, that is because of its first move advantages and potential benefits. However, the risk of losing markets and profits also enforce the competitors to respond quickly. If the competitors read and judge the signal, intention or planed action clearly, they can analyze the possible impact and decide whether to respond quickly. Therefore, the signal features of new product preannouncement are important issue to the decision of competitors’ response speed. The purpose of this study is to analyze the competitors’ response speed to firms’ new product preannouncements. We develop three signal features, including:signal readability, signal credibility and signal threat. We also develop the judgement marks of these signal features. This study exams when the competitors receive the firms’ new product preannouncements, which signal feature will influence their response speed and what are the relations between these judgement marks and signal features. The study sample is focused on the computer industry in Taiwan. After questionnaire survey and SAS, LISREL analysis, the results are as follows: 1. Signal visibility has positive relation with signal readability, but signal consistency and signal clarity are not positively related to signal readability. 2. The sender’s reputation and the irreversibility cost of sender are related positively to signal credibility. 3. Centrality of attack and the experience of sender to build entry barrier are positively related to signal threat, but the positive relation between the capacity for producing new product and signal threat is not supported. 4. Signal readability and signal credibility are positively related to firms’ response speed, but the positive relation between signal threat and firms’ response speed is not supported.
Marx, Michael. "An analysis of graduate attitudes towards EYs brand and their competitors." Master's thesis, 2016. http://hdl.handle.net/10362/20549.
Full textFonseca, Mónica Figueiras. "Unibanco : analysis on the credit products’ consumers and competitors in Portugal." Master's thesis, 2020. http://hdl.handle.net/10400.14/29696.
Full textÀ medida que os consumidores de crédito se tornam mais informados e exigentes, é de extrema importância que as instituições ofereçam produtos de confiança e com variedade que vão de encontro com as suas necessidades, o que proporcionou a criação de fintechs que desafiaram as instituições que já operavam nesse mercado. Face a este fenómeno, o Unibanco percebeu a necessidade de analisar a procura de crédito e identificar estratégias para reter e atrair novos clientes. Assim, o âmbito deste estudo tem como objetivo analisar a procura de crédito em Portugal, as tendências, a concorrência e propor uma estratégia que potencie a competitividade do Unibanco.
Fratto, Genessa M. "A longitudinal retail price analysis of intra-channel and inter-channel competitors." 2006. http://www.lib.ncsu.edu/theses/available/etd-11302006-092633/unrestricted/etd.pdf.
Full textChiu, Yu-Ting, and 邱玉婷. "Competitors Image Analysis of Dynamic Competition Model-Evidence from Taiwan's Confectionery Industry." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/bf9gbe.
Full text中華大學
企業管理學系碩士班
101
Pastry industry is a traditional industry and also livelihood industry. Taiwan pastry culture sourced from Fujian and Guangdong ancestors and naturally followed their old customs and lifestyle, and is closely related to the people’s lives. Till now, Taiwan pastry cultural development has been flourishing for centuries and was also affected by the unprecedented Western-style cake impact, which was traceable in many products, thus highlighting the Chinese and Western culture contained in Taiwan pastry. In this study, Kuo Yuan Ye Corporation, White Wood House, Salico Foods and Isabelle in Taiwan were taken as the empirical research subjects to develop analytical foundation mode by questionnaire statistics with Taiwan pastry industry market overview and evolution analysis of competitive dynamics resource similarity strategy based on the competitor images of competitive dynamics and statistics and market - resource analysis (Chen 1996, 2008). Competitive Dynamics means all competitive behaviors. In a particular market, the sum of all competitive behaviors taken by all competitors and competitive reactions, the market turnover of Taiwan pastry market and market resource commonality were drew out for the competitive dynamics strategy analysis to discuss and compare the relative competitive advantages within pastry enterprises when facing a competitive environment with rapid technological changes, to understand market competition and competitive position of the domestic pastry industry. Based on the theory proposed by Chen (1996), some results were found. In market commonality: Isabelle is the main competitor of Kuo Yuan Ye, White Wood House and Salico Foods, with a positive response on competitive response possibility to Isabelle, while Kuo Yuan Ye is the competitive response opponent of Isabelle from its perspective of competitive response possibility. In resource similarity: Salico Foods is the main competitor of Kuo Yuan Ye, White Wood House and Isabelle with positive response on the competitive response possibility to Salico Foods, while White Wood House and Isabelle are the most similar competitors in resource similarity with positive response on competitive response possibility.
Hsin-ChiehFang and 方信介. "When Competitors Contend: Analysis of Competitive Strategy for Taiwan's Public Bike Sharing." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/9c9n99.
Full textLiao, Che-I., and 廖哲毅. "The Impact of Bankruptcy Announcements on Bankrupt Firms and Their Competitors-An Intraday Analysis." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/05505821747894399234.
Full text國立中央大學
財務金融研究所
92
Abstract This paper investigates the effect of bankruptcy announcements on the stocks of bankrupt firms and their competitors. In our intraday analysis, both bankrupt firms and their competitors suffer large losses in the of the bankruptcy announcements. We also find contagion and competitive effects exist in intraday data and these effects will affect stock price reaction in different ways. Candidates for the contagion effect experience a large significant loss immediately following the announcement, and their trading intensity increases first and then decreases. However, contrary to expectation, candidates for the competitive effect also have a significant negative return, supporting that the competitive effect is dominated by the contagion effect in the intraday data. We also find that the trading intensity of firms subject to potential competitive effects does not change so much. Moreover, we investigate the order imbalances and discover that the order imbalances tend to be negative for bankrupt firms and their competitors after the bankrupt announcements and the contagion and competitive effects do not influence the behavior of the order imbalances.
Tolnai, Stephen James. "BC moulding and architectural millwork : an analysis of the US market and emerging competitors." Thesis, 1997. http://hdl.handle.net/2429/6453.
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