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Relevant bibliographies by topics / Analysis Strategy Marketing mix

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Academic literature on the topic 'Analysis Strategy Marketing mix'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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Journal articles on the topic "Analysis Strategy Marketing mix"

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Sahir, Syafrida Hafni, and Rosmawati Rosmawati. "Improve Marketing Mix for Marketing Plan Strategic in Coffeeshop Business." Management Analysis Journal 9, no. 4 (December 31, 2020): 459–66. http://dx.doi.org/10.15294/maj.v9i4.42613.

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This research aims to establish a strategic marketing strategy for the Medan City coffee shop company. The methodology used in this study was descriptive qualitative research through the method of the marketing combination 4Ps and Porters five strategic forces theory. The outcome of the analysis provided strategic marketing strategy for all facets of the 4Ps marketing mix, such as product, price, venue, and promotion. As five competitive forces are generated based on Porters, the resulting strategic marketing strategy becomes more oriented. This analysis will be useful for the company owner to take the best strategic marketing approach in particular.

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Basuki, Teguh Iman. "MARKETING STRATEGY AT RANCABUAYA BEACH USING THE ANALYSIS FACTORS OF EXPANDED MARKETING MIX AND PROMOTION MIX." Management Journal of Binaniaga 3, no. 02 (December 31, 2018): 9. http://dx.doi.org/10.33062/mjb.v3i2.255.

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West Java is one of the provinces in Indonesia that has strong potential and wisdom, mountains range from the east to the west of the Bogor Peak area, as well as the southern region which has attractive coastal views and panoramas from Pangandaran district to sukabumi district. One of the southern parts of West Java which has the potential of coastal tourism is Garut regency, one of them is the Rancabuaya beach, the potential of Rancabuaya beach tourism is now being developed to attract tourists, located in Purbayani village in Caringin sub-district with an area of 10 hectares while the current area used as a new tourism area of 2 hectares, which is also directly adjacent to the Indian Ocean with the characteristics of having big tide and large rocks and rock cliffs that are quite high, another potential tourism attraction is the presence of a waterfall directly facing the beach. However, Rancabuaya beach is very beautiful, but the level of tourist visits is less than the total visitors to other southern Jabar (west Java) beach attractions, which is Pangandaran beach. Visitors to rancabuaya beach are very crowded only in certain events such as, New year, Eid or other National holiday. This study aims to find out what the right marketing model can be applied at Rancabuaya beach tourism area. The results of this study indicate that the indicators of income mix and promotion mix get a good response from the respondents and have a strong relationship to the factors that are formed. Keywords: Rancabuaya beach, promotion, marketing

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Setiawan, Mardin, Syamsu Alam, and Jumidah Maming. "THE EFFECT OF SERVICE QUALITY AND MARKETING MIX STRATEGY ON SATISFACTION AND LOYALTY OF KPR CUSTOMERS AT PT. BANK CENTRAL ASIA, TBK. MAKASSAR BRANCH." Hasanuddin Journal of Applied Business and Entrepreneurship 3, no. 4 (November 15, 2020): 107–16. http://dx.doi.org/10.26487/hjabe.v3i4.381.

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This study aims to know and to analyze the effect of service quality strategy, marketing mix strategy on Household Loan Credit (KPR) customer satisfaction, the influence of service quality and marketing mix strategy on KPR customer loyalty, the effect on satisfaction on KPR customer loyalty, service quality strategy and marketing mix strategy on customer loyalty through KPR customer satisfaction at PT. Bank Central Asia Tbk Makassar Branch. To achieve these objectives, techniques of collecting data carried out through observation and distribution questionnaires by using data analysis techniques, namely descriptive analysis, validity and reliability testing, assumption classic tests, and path analysis. The results of this study proved that the service quality strategy and marketing mix strategy gave a positive and significant effect on customer satisfaction. Service quality strategy and marketing mix strategy gave a positive and significant influence on customer loyalty, the customers' satisfaction has a positive and significant effect on customer loyalty, customer satisfaction could mediate the effect between service quality strategy and marketing mix strategy on increasing customer loyalty at PT. Bank Central Asia, Tbk. Makassar Branch.

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Oliynyk, Anna. "The use of marketing tools for effective marketing strategy development and implementation." Problems of Innovation and Investment Development, no. 19 (May 28, 2019): 4–16. http://dx.doi.org/10.33813/2224-1213.19.2019.1.

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The subject of research is a mix of theoretical and practical aspects in terms of the use of marketing tools for effective marketing strategy development and implementation. The purpose of the research is to figure out and enhance the key theoretical approaches during marketing tools usage, suggest step-by-step marketing tools instructions for each particular stage of marketing strategy. Methodology. The article was written with the use of the methods of critical analysis of scientific literature and Internet sources, abstraction, generalization, the ascent from abstract to the concrete, comparison, analysis and synthesis. Previously mentioned methods gave an opportunity to generalize the scientific approaches to the definition of ‘marketing strategy’ category, consider in detail and compare modern marketing tools for effective marketing strategy development and implementation. The results of the work. Marketing strategy development consists of three main stages: determinating of market opportunities, building the strategy itself with the help of STP-analysis (segmentation, targeting, positioning) and shaping the marketing program (4P marketing mix). For each stage of the strategy is determined a range of tools, that company should implement in order to reach an effective marketing strategy. For instance, for the first stage were proposed such strategic planning tools as SWOT-analysis, Porter’s five forces model and 5C-analysis. All tools mentioned above help the company to identify its strengths and weaknesses comprehensively, to understand its consumers, inner business-processes and influence of external environmental factors, which company is not capable of changing. During the second stage (STP-analysis) were offered company positioning tools like the Value Proposition Canvas (by A. Osterwalder) and Bowman’s Strategic Clock. Consequently, using the results of previous stages a company will have enough information for establishing the 4P marketing mix. Conclusions. The use of mentioned above instruments will allow companies to develop marketing strategies more effectively, by focusing on company business issues and, at the same time, carefully considering the main negative and positive points of the product following ongoing consumer needs for the purpose of profit maximization and the company`s performance improvement. Key words: marketing strategy, marketing environment analysis, marketing tools, segmentation, positioning, targeting.

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Rachmawati, Elyana Reni, Tantri Yanuar Rahmat Syah, and Rhian Indradewa. "Influence of Marketing Mix Strategy on Business Arena Corner." International Journal of Research and Review 8, no. 8 (August 9, 2021): 76–86. http://dx.doi.org/10.52403/ijrr.20210812.

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The impact of digital development has made a new standard for Startup companies in winning competitions and can still compete in winning customer satisfaction. This makes startup companies compete to formulate a suitable strategy in a very tight competition through marketing strategies applied by each company. This research was conducted to determine how much influence the 7P marketing strategy run by Startup Arena Corner engaged in the digital application of sports venues in Jakarta. This paper reviews literature from past studies related to the mixed concepts of marketing and descriptive analysis used to analyze the best practices of 7P marketing strategies implemented today. The method is to apply all aspects of 7P the marketing strategy with the scenario that Arena Corner will run, compared to the theory that has been led to marketing mix 7P. The results of this study explain that the implementation of Arena Corner's marketing strategy has been fully integrated, both conventional and digital solid marketing implementation so that it is expected that customers can get satisfaction with Arena Corner's products and services. In addition, it is also necessary for customers to feel the user experience that is inherent in the minds of consumers so that Arena Corner can win the hearts of its customers and new consumers. Keywords: Marketing Mix 7P, Strategic Marketing, Business Plan, Arena Corner..

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Išoraitė, Margarita. "MARKETING MIX THEORETICAL ASPECTS." International Journal of Research -GRANTHAALAYAH 4, no. 6 (June 30, 2016): 25–37. http://dx.doi.org/10.29121/granthaalayah.v4.i6.2016.2633.

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Aim of article is to analyze marketing mix theoretical aspects. The article discusses that marketing mix is one of the main objectives of the marketing mix elements for setting objectives and marketing budget measures. The importance of each element depends not only on the company and its activities, but also on the competition and time. All marketing elements are interrelated and should be seen in the whole of their actions. Some items may have greater importance than others; it depends mainly on the company's strategy and its activities. Companies that provide services - the provision of services will be a key element. Article arises research questions is marketing mix create added value for enterprises. There are used scientific literature and analysis methods in article. An analysis of the scientific literature, it can be said that the marketing mix measures are the actions and measures necessary to achieve marketing goals. Marketing elements: product, price, place and promotion are used for marketing objectives. These instruments operate most efficiently when all the elements are combined and working together.

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Simbolon, Freddy. "Political Marketing Mix in Indonesia Parties." Binus Business Review 7, no. 1 (May 31, 2016): 103. http://dx.doi.org/10.21512/bbr.v7i1.1490.

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The reform era has changed the paradigm of Indonesian politics. Multiparty system has demanded a political party to be able to compete for their constituents. Article aimed to convey a political marketing concept that can helppolitical parties in planning a strategy to win the election. Research method used descriptive method analysis. The results suggest that the approach of the marketing mix that includes the product, price, place, and promotion areapproaches that are very helpful in presenting a plan to win the marketing strategy of political parties in elections.

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Hutomo, Haristyo Isyarif, and Chandra Wijaya. "ANALYSIS OF MARKETING STRATEGY IN INCREASING ROOM OCCUPATION AT GH UNIVERSAL HOTEL BANDUNG DURING THE COVID-19 PANDEMIC." International Journal of Research -GRANTHAALAYAH 9, no. 7 (July 31, 2021): 61–74. http://dx.doi.org/10.29121/granthaalayah.v9.i7.2021.4072.

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Marketing strategy is an important thing that consists of the marketing mix (7Ps), artificial intelligence, and digital marketing, one of which is useful for increasing hotel occupancy. The marketing strategy is considering the Product, Price, Promotion, Place, People, Physical Evidence, and Process aspects by following the conditions of the COVID-19 pandemic. One of the hotels that have implemented this marketing strategy is GH Universal Hotel Bandung. During the COVID-19 pandemic, the management of GH Universal Hotel Bandung took a marketing strategy based on the marketing mix, improving the quality of hotel products and services, setting lower products and service prices, more intensive promotions, and utilizing various types of online media platforms, and ensure all employees adhere to strict health protocols and supervised throughout the process. Tactical and strategic steps taken by GH Universal Hotel Bandung to increase occupancy by utilizing artificial intelligence including the use of automatic hand , sensor-based sinks, sensor, and computer-based body temperature checkers, automatic booths for spraying disinfectants to guests, as well as utilizing digital marketing as the main promotional media for hotel services and products to support business continuity, including in the hospitality industry.

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Oktaviyanti, Dwi, Masyhuri Masyhuri, and Jangkung Handoyo Mulyo. "ANALYSIS OF MARKETING MIX AND SALES PERFORMANCE OF “INDUSTRI HILIR TEH WALINI” PRODUCT." Agro Ekonomi 26, no. 2 (December 21, 2016): 168. http://dx.doi.org/10.22146/agroekonomi.17269.

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This research as a case study in “Industri Hilir Teh Walini” aimed to: (1) describe the marketing mix strategy, (2) examine the influence of marketing mix strategy on sales, (3) know the sales performance of products, (4) forecast the future demand of primary products, and (5) explore the strengths, weaknesses, opportunities, and threats (SWOT).Descriptive explanation, multiple linear regression analysis, one way analysis of variance, moving average forecasting, and SWOT analysis were conducted. This research showed that in the product mix as a component of marketing mix, this business unit offers tea products in various packaging and flavoring. The price determination conducted based on cost, market competition, and standards in certain lines. The promotion mix used are Above and Below The Line communication strategy. The place mix conducted by distributing products through selective distribution channel and direct channel. Promotion cost and flavor variants variables of the marketing mix were proven to have positive significant influence on the sales. Based on the one way analysis of variance, grouped tea product sales of tea bag, loose and instant tea, and ready to drink tea were significantly different. Forecast of black tea bag, lemon flavored black tea bag, and green tea bag sales volume in 2014 which give the best sales performance tend to be fluctuated. The SWOT analysis showed that this business unit’s position is in quadrant 1 which supports the SO (Strengths-Opportunities) strategy.

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Wardhana, Aditya. "Determinan Nilai Pelanggan dan Implikasinya pada Kinerja Pemasaran Dealer Mobil SUV Premium." TRIKONOMIKA 12, no. 2 (December 25, 2013): 156. http://dx.doi.org/10.23969/trikonomika.v12i2.477.

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This study examines the implementation of market strategy and marketing mix strategy and customer relationship management affecting the customer value and its implication on the marketing performances. In this research, market strategy includes market segmentation and targeting, positioning. Marketing mix strategy includes products, price, place, and promotion (4 Ps), while the marketing performance includes sales volume, profit, and the market share. This study uses survey research method, data were collected from 100 heads of authorized dealers premium SUV in West Java and Banten Proviences as respondents, with data analysis using path analysis. Based on the research results, it was concluded that the performance of marketing authorized dealer of premium SUVs in West Java and Banten Proviences influenced by customer value, and customer value is affected by the implementation of market strategy, marketing mix strategy and management of customer relationship management either partially or simultaneously.

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Dissertations / Theses on the topic "Analysis Strategy Marketing mix"

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Svoboda, Ondřej. "Marketingová strategie pro TATRA a.s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222038.

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Ivičič, Stanislav. "Marketingová strategie pro expanzi firmy IVK s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222702.

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Pavel, Lukáš. "Tvorba marketingové strategie 1.Vox,a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11238.

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The diploma thesis is focused on creation of marketing strategy of educational company 1. VOX, a. s. that is active a couple years in the adult education market. The main goal of the thesis is to analyze the company's current situation, then formulate a proposal for an optimal marketing strategy, which would be consistent with company objectives. The first part of the thesis is devoted to the theoretical framework - the process of marketing strategy and description of analyses used - the general and occupational external surroundings analysis, internal analysis, Porter's five forces model and SWOT analysis. The methodology part describes the methods of collecting and processing data from surveys conducted. In the practical part the author deals with the description of 1. VOX, a. s. activities and thorough analysis of internal and external environment. On the basis of these analyses the author formulates a specific marketing strategy, including proposals of deficiencies elimination and recommandations of potencial improvements.

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Müllerová, Lenka. "Návrh komunikační strategie pro kamenickou společnost." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224932.

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Master´s thesis focuses on the area of marketing, especially on the communication strategy selected company. It analyzes the present situation with the individual analyzes and compares the theoretical knowledge with reality. Then propose a new communication strategy that is aimed at increasing customer awareness of the company and should be trying to give a long-term increase in sales volume.

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Urban, Karel. "Návrh marketingové strategie pro společnost Vimpex Lighting, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223351.

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Subject of the master’s thesis is creating a concept of marketing strategy for the company Vimpex Lighting, s.r.o. Analytical part of the work is based on theoretical background and contains an analysis of contemporary marketing strategy of the company. Following suggestions and recommendations reflect the results of the analysis and will help the company to reach a better position on the market and increase companies’ efectivity.

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Jaroš, Martin. "Návrh marketingové strategie firmy BRUNENSIS.cz, spol. s r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224389.

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This diploma thesis deals with a proposal of marketing strategy for existing organization. The first part contains the theoretical basis for better understanding of the issue, on which the practical part is based. Practical part consists of the analysis of the macroeconomic and microeconomic environment. In the final conclusion are presented the concrete proposals of improvement of the marketing strategy in the company.

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Drápal, Jan. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223086.

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This thesis is focused on marketing strategy of a specific company. Thesis includes analysis of current marketing strategy. On the basis of the analysis are made suggestions and recommendations, which will lead to higher sales, higher market share and higher profit of analyzed company.

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Škrlant, Jan. "Marketingová strategie vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-316904.

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This diploma thesis is aiming on drafting a marketing strategy proposal and recommendation for TPF group s.r.o. company, which runs an online discount marketplace called Slevoking.cz with a focus on travelling. First part contains explanation of theoretical knowledge associated with this topic. Second part is focusing on application of this knowledge and carries out an analysis of current marketing strategy and communication channels of the company. The findings serve as a core of the last section of the thesis that provides specific recommendations for adjustment and improvement of the company’s marketing strategy. The goal of these recommendations is to enhance the company’s competitiveness in the market, acquire new customers and maintain the existing ones.

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Merta, Jonáš. "Analysis of the marketing communications and strategy of Contours fitness." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-149807.

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The thesis analyzes marketing communication of Contours fitness by using theoretical background. The aim of the thesis is theoretical description and analysis of communication tools. Based on situational analysis the thesis evaluates the effectivness of communication mix and suggest measures to its optimalization. The outcome of the thesis is theoretical description of communication mix of the company, newly established communication objectives and analysis of communication tools with emphasis on communication effectivness.

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Korčák, Jaroslav. "Tvorba marketingové strategie." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-124803.

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This master thesis deals with the marketing strategy creation in a specific company. The theoretical part of the thesis aims mostly on the marketing strategy creation process, from which a big part deals with the analytical work that has to be done. The practical part features the analysis of a particular company and in the marketing strategy creation - preparational phase. This company is a startup on the market but not on the field of corporational B2B where there is no easy to penetrate. Experienced programmers and salespeople are the competitive advantage unlike the new products and brand name on the market. The marketing strategy together with a business strategy should help together to accomplish the given goals.

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Books on the topic "Analysis Strategy Marketing mix"

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J, Shaw John, ed. International marketing: Analysis and strategy. 3rd ed. Upper Saddle River, N.J: Prentice Hall, 1997.

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Onkvisit, Sak. International marketing: Analysis and strategy. 2nd ed. New York: Macmillan Pub. Co., 1993.

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Onkvisit, Sak. International marketing: Analysis and strategy. Columbus (Ohio): Merrill, 1990.

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J, Shaw John, ed. International marketing: Analysis and strategy. 4th ed. London: Routledge, 2004.

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Onkvisit, Sak. International marketing: Analysis and strategy. Columbus, Ohio: Merrill Pub. Co., 1989.

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Lilien, Gary L. Marketing mix analysis with Lotus 1-2-3. Palo Alto, CA: The Scientific Press, 1986.

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Pál, Tomcsányi. Goods analysis and product strategy in marketing. Budapest: Akadémiai, 1994.

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Isobel, Doole, and Lowe Robin 1945-, eds. International marketing strategy: Analysis, development, and implementation. London: Routledge, 1994.

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Urban, Glen L. Advanced marketing strategy: Phenomena, analysis, and decisions. Englewood Cliffs, N.J: Prentice Hall, 1991.

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Doole, Isobel. International marketing strategy: Analysis, development and implementation. London: International Thomson Business Press, 1996.

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Book chapters on the topic "Analysis Strategy Marketing mix"

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Rajagopal. "Advanced Marketing-Mix." In Contemporary Marketing Strategy, 121–49. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-11911-9_5.

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Baker, Michael J. "The Marketing Mix." In Marketing Strategy and Management, 295–308. London: Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-34213-3_13.

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Baker, Michael J. "The Marketing Mix." In Marketing Strategy and Management, 260–76. London: Macmillan Education UK, 1992. http://dx.doi.org/10.1007/978-1-349-22167-7_11.

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Christopher, Martin, and Malcolm McDonald. "Competitive Analysis and Strategy." In Marketing, 100–112. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-23858-3_7.

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West, Alan. "Sales Strategy and the Marketing Mix." In Modern Sales Management, 210–42. London: Macmillan Education UK, 1987. http://dx.doi.org/10.1007/978-1-349-18570-2_11.

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Steenkamp, Jan-Benedict. "Global Marketing Mix Decisions: Global Integration, Not Standardization." In Global Brand Strategy, 75–109. London: Palgrave Macmillan UK, 2017. http://dx.doi.org/10.1057/978-1-349-94994-6_4.

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Baker, Michael J. "Customer Analysis." In Marketing Strategy and Management, 194–211. London: Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-34213-3_8.

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Baker, Michael J. "Internal (Self-) Analysis." In Marketing Strategy and Management, 239–47. London: Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-34213-3_10.

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Baker, Michael J. "Macro-Environmental Analysis." In Marketing Strategy and Management, 169–93. London: Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-34213-3_7.

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Baker, Michael J. "Industry and Competitor Analysis." In Marketing Strategy and Management, 212–38. London: Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-34213-3_9.

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Conference papers on the topic "Analysis Strategy Marketing mix"

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Muhadi, Muhadi, and Winda Lusia. "Analysis Of Marketing Strategy And Marketing Mix On New Patient Visit Of Specialistic Polyclinic." In The 2nd International Symposium of Public Health. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007508700370040.

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CH, Salwa, and T. RADHA RAMANAN. "MARKETING MIX STRATEGY MODEL FOR SMALL BUSINESSES IN KERALA USING ANP." In International Symposium on the Analytic Hierarchy Process. Creative Decisions Foundation, 2016. http://dx.doi.org/10.13033/isahp.y2016.083.

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Wahyudi, Riza, M. Thoyib, Firmansyah, and Darul Amri. "Analysis of Marketing Mix Strategy on Consumer Value in Small and Medium Enterprises in Palembang, South Sumatra." In 4th Forum in Research, Science, and Technology (FIRST-T3-20). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/ahsseh.k.210122.024.

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Deng, Ruiqi, Xinjuan He, Yuming Liu, Yi Fu, and Xiaoqiao Hu. "Analysis on the Application Strategy of “4V” Marketing Mix Theory: Based on the Perspective of the Perceived Value of Agricultural Products Consumer." In Proceedings of the 5th International Conference on Economics, Management, Law and Education (EMLE 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/aebmr.k.191225.088.

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Chumaidiyah, Endang. "Marketing mix strategy in increasing marketing performance in Indonesia telecommunication services companies." In 2013 International Conference of Information and Communication Technology (ICoICT). IEEE, 2013. http://dx.doi.org/10.1109/icoict.2013.6574615.

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Udayana, I. Gusti, and Anak Agung Mayun Wirajaya. "Kintamani Bali Arabica Coffee Marketing Strategy Through the Supply Chain and Marketing Mix." In Proceedings of the 3nd Warmadewa Research and Development Seminar, WARDS 2020, 21 December 2020, Denpasar-Bali, Indonesia. EAI, 2021. http://dx.doi.org/10.4108/eai.21-12-2020.2305841.

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Y. Lee, Choong. "A New Marketing Strategy For E-Commerce." In 2003 Informing Science + IT Education Conference. Informing Science Institute, 2003. http://dx.doi.org/10.28945/2622.

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The purpose of this article is to explore e-commerce issues, such as marketing and logistics problems, and create viable recommendations. The issues that e-commerce faces will be examined through the marketing mix. Exploring the ideas of product, place, price and promotion, and applying them to e-commerce problems is the main focal point of this article. It is believed that the four concepts of the marketing mix equally play a critical part in the success of e-commerce. Therefore, concentrating on these concepts will prove to be of the utmost importance as an e-commerce provider.

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Yuliantoro, Ribut, Tantri Yanuar Rahmat Syah, Semerdanta Pusaka, and Arief Kusuma Among Praja. "Implementation of Marketing Mix Strategy for Startup Business: Fruit Combining." In International Conference Recent Innovation. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0009949604620470.

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Harini, Sri, Erni Yuningsih, and Dwi Gemina. "Enhancing Competitiveness of Creative Industry Strategy with Resource-Based Marketing Mix." In 2nd International Seminar on Business, Economics, Social Science and Technology (ISBEST 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200522.027.

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Ralyk, Dinara Vladimirovna, and Vladislav Igorevich Khrushchev. "Marketing Mix of Construction Services." In International Scientific and Practical Conference. TSNS Interaktiv Plus, 2020. http://dx.doi.org/10.21661/r-541478.

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The article is devoted to the analysis of the features of marketing support for the commercial activities of an enterprise in the professional services market. The authors consider the key elements of the marketing mix for the design and installation of internal engineering networks using the example of BMT VSTM Сompany, revealing the specifics of the product, pricing policy, as well as promotion and marketing.

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Reports on the topic "Analysis Strategy Marketing mix"

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Deb, Robin, Paramita Mondal, and Ardavan Ardeshirilajimi. Bridge Decks: Mitigation of Cracking and Increased Durability—Materials Solution (Phase III). Illinois Center for Transportation, December 2020. http://dx.doi.org/10.36501/0197-9191/20-023.

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Type K cement offers a lower slump than conventional concrete, even at a higher water-to-cement ratio. Therefore, a suitable chemical admixture should be added to the Type K concrete mix design at a feasible dosage to achieve and retain target slump. In this project, a compatibility study was performed for Type K concrete with commercially available water-reducing and air-entraining admixtures. Slump and air content losses were measured over a period of 60 minutes after mixing and a particular mid-range water-reducing admixture was found to retain slump effectively. Furthermore, no significant difference in admixture interaction between conventional and Type K concrete was observed. Another concern regarding the use of Type K concrete is that its higher water-to-cement ratio can potentially lead to higher permeability and durability issues. This study also explored the effectiveness of presoaked lightweight aggregates in providing extra water for Type K hydration without increasing the water-to-cement ratio. Permeability of concrete was measured to validate that the use of presoaked lightweight aggregates can lower water adsorption in Type K concrete, enhancing its durability. Extensive data analysis was performed to link the small-scale material test results with a structural test performed at Saint Louis University. A consistent relation was established in most cases, validating the effectiveness of both testing methods in understanding the performance of proposed shrinkage-mitigation strategies. Stress analysis was performed to rank the mitigation strategies. Type K incorporation is reported to be the most effective method for shrinkage-related crack mitigation among the mixes tested in this study. The second-best choice is the use of Type K in combination with either presoaked lightweight aggregates or shrinkage-reducing admixtures. All mitigation strategies tested in this work were proved to be significantly better than using no mitigation strategy.

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