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Books on the topic 'Analysis Strategy Marketing mix'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

J, Shaw John, ed. International marketing: Analysis and strategy. 3rd ed. Upper Saddle River, N.J: Prentice Hall, 1997.

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2

Onkvisit, Sak. International marketing: Analysis and strategy. 2nd ed. New York: Macmillan Pub. Co., 1993.

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3

Onkvisit, Sak. International marketing: Analysis and strategy. Columbus (Ohio): Merrill, 1990.

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J, Shaw John, ed. International marketing: Analysis and strategy. 4th ed. London: Routledge, 2004.

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5

Onkvisit, Sak. International marketing: Analysis and strategy. Columbus, Ohio: Merrill Pub. Co., 1989.

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6

Lilien, Gary L. Marketing mix analysis with Lotus 1-2-3. Palo Alto, CA: The Scientific Press, 1986.

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7

Pál, Tomcsányi. Goods analysis and product strategy in marketing. Budapest: Akadémiai, 1994.

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8

Isobel, Doole, and Lowe Robin 1945-, eds. International marketing strategy: Analysis, development, and implementation. London: Routledge, 1994.

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9

Urban, Glen L. Advanced marketing strategy: Phenomena, analysis, and decisions. Englewood Cliffs, N.J: Prentice Hall, 1991.

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10

Doole, Isobel. International marketing strategy: Analysis, development and implementation. London: International Thomson Business Press, 1996.

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11

1945-, Lowe Robin, ed. International marketing strategy: Analysis, development and implementation. 4th ed. Australia: Thomson, 2004.

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12

1945-, Lowe Robin, ed. International marketing strategy: Analysis, development, and implementation. 3rd ed. London: Thomson Learning, 2001.

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13

Glazer, Rashi. Marketing and the changing information environment: Implications for strategy, structure, and marketing mix. Cambridge, Mass: Marketing Science Institute, 1989.

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14

Glazer, Rashi. Marketing and the changing information environment: Implications for strategy, structure, and marketing mix. Cambridge, Mass: Marketing Science Institute, 1989.

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15

Dommermuth, William P. Promotion: Analysis, creativity, and strategy. 2nd ed. Boston: PWS-Kent Pub. Co., 1989.

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16

O'Callaghan, Eileen Ciara. the Irish shellfish industry: An export strategy analysis. Dublin: University College Dublin, 1994.

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17

Fisher, Joanna. The potential for sponsorship as a key strategy in the marketing communications mix. London: LCPDT, 1998.

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18

Tevintarapak, A. Analysis of the marketing strategy of Thai Plastic and Chemical plc (TPC). Oxford: Oxford Brookes University, 1997.

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19

Nyberg, Göran. Training needs and capacity analysis: A tool for strategy formulation : methodological guidelines. Geneva: ITC, 1997.

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20

Avison, Liz. Government sponsored media programs and distribution of non-theatrical media in Canada: An analysis of distribution systems and development of a marketing strategy. Toronto: L. Avison, 1985.

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21

Ganguly, Priyanka. A critical analysis of marketing strategy of Indian organic teas exporters: Opportunities and challenges faced in the United Kingdom market. Oxford: Oxford Brookes University, 2004.

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22

Kilby, Trevor. An analysis of the influences that shape the decision made by mature students to study full-time ar a College of Further Education and the implications for marketing strategy: Dissertation submitted in part fulfilment of the Degree of MA in Business Administration and Educational Management. Wolverhampton: University of Wolverhampton, 1996.

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23

Chandra, Saurabh, ed. SOCRATES (Vol 2, No 2 (2014): ISSUE - JUNE). 2nd ed. India: SOCRATES : SCHOLARLY RESEARCH JOURNAL, 2014.

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24

International Marketing: Analysis and Strategy. 5th ed. Routledge, 2008.

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25

International Marketing: Analysis and Strategy. 5th ed. Routledge, 2008.

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26

Shaw, John J., and Sak Onkvisit. International Marketing: Analysis and Strategy, Third Edition. 3rd ed. Prentice Hall, 1996.

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27

Shaw, John J., and Sak Onkvisit. International Marketing: Analysis and Strategy, Third Edition. Prentice Hall, 1996.

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28

1941-, Phillips Chris, Doole Isobel, and Lowe Robin 1945-, eds. International marketing strategy: Analysis, development and implementation. London: International Thomson, 1997.

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29

Star, Steven H., and Glen L. Urban. Advanced Marketing Strategy: Phenomena, Analysis, and Decisions. Prentice Hall, 1990.

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30

International Marketing Strategy: Analysis, Development and Implementation. 2nd ed. Intl Thomson Business Press, 1999.

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31

Doole, Isobel, and Robin Lowe. International Marketing Strategy: Analysis, Development and Implementation. 3rd ed. Int. Cengage Business Press, 2001.

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32

Star, Steven H., and Glen L. Urban. Advanced Marketing Strategy: Phenomena, Analysis, and Decisions. Prentice Hall, 1990.

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33

Cotterill, Ronald W. Competitive Strategy Analysis For Agricultural Marketing Cooperatives. CRC Press, 2019. http://dx.doi.org/10.1201/9780429038976.

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34

Ronald, Cotterill, ed. Competitive strategy analysis for agricultural marketing cooperatives. Boulder: Westview Press, 1994.

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35

Urban, Glen L. Advanced marketing strategy: Phenomena, analysis and decisions. Prentice-Hall International, 1991.

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36

Marketing Mix Analysis With Lotus 1 2 3 Including Disk. Course Technology, 1986.

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37

McGuckin, Stephen Augustine. The role of design in the retail marketing mix: An analysis.... Bradford, 1986.

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38

Ronald, Cotterill, ed. Competitive strategy analysis in the food system. Boulder: Westview Press, 1993.

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39

Marketing, Planning, Analysis, Strategy: A Framework for Retail Planning (Business Strategy Series, Vol 2). Georgia State Univ Pr, 1985.

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40

Ellard. Evaluation of the application of marketing planning and marketing mix strategy within the small hotel industry in Cardiff. SIHE, 1994.

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41

Glazer, Rashi. Marketing and the Changing Information Environment : Implications for Strategy, Structure, and the Marketing Mix (Research Program, Working Paper Rep #89-108) [PHOTOCOPY]. Marketing Science Inst, 1989.

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42

Barker, Simon Andrew. Strategic marketing planning: An analysis of the world helicopter market and its effects onfuture strategy for the UK helicopter industry. Bradford, 1986.

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43

Dunagan, Colleen T. Commercials as Discursive Assemblages. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190491369.003.0003.

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Chapter Two demonstrates how commercials employ genre-specific codes and conventions to operate as discursive assemblages. The author adopts Grossberg’s concept of cultural formations as a model for analyzing dance in advertising. Through close readings of several commercials created for US companies produced between 1948 and 2012, the chapter offers an historicized reading of the strategic intersections between dance, television, film, and advertising within commercials to produce a form of marketing that simultaneously reinforces and destabilizes disciplinary boundaries. Several concepts central to the larger project are introduced here, including liveness, advertising positioning strategies, direct address and hailing, montage, and film musical conventions. While the study focuses on an analysis of the history and conventions of dance-in-advertising in the United States during the mid-to-late twentieth and early twenty-first centuries, it also includes examples of commercials created to advertise US products in foreign markets.

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44

Casey, Meghan. The content strategy toolkit: Methods, guidelines, and templates for getting content right. 2015.

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45

Datta, K. L. Growth and Development Planning in India. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780190125028.001.0001.

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The central theme of this book is to appraise the role of planning to maximize the rate of economic growth, and improve the standards of living and quality of life of the people in India since Independence. The book addresses four core areas. First, it delves into the circumstances which led to the adoption of planning and presents a comprehensive analysis of the economic scenario that unfolded in the six decades between 1951 and 2011, documenting shifts in growth and development strategy. Second, it explores the rate and pattern of economic growth, and traces reasons behind the shortfall in growth rate from the target. Third, the book contextualizes the backdrop against which economic reform measures were introduced to understand how different areas and sectors of the economy were integrated with the reform process. Fourth, it analyses the transition from growth measures pursued until the 1970s, to a mix of growth and redistribution from the 1980s, and then to inclusive growth in the 2000s, and finds out how income, especially of the poor and marginalized sections of the population increased. It makes an assessment of the level and change in poverty over time, and the impact of economic growth on poverty reduction. These four thematic areas of the book are essential to understand the process of economic growth and its impact on the lives of the people in India's rapidly changing socio-economic environment. Finally, it assesses the economic scenario in the 2010s, when planning was abandoned, and pinpoints the reasons behind dipping growth rate, and suggests measures for its revival.

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46

Miller, David, Claire Harkins, Matthias Schlögl, and Brendan Montague. Advertising addictions. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780198753261.003.0009.

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This chapter examines the policy role of advertising, marketing, and the media in corporate strategy. This area was shown by our network analysis to be central to corporate networks at the EU level. We examine the extent to which the advertising, marketing, and media industries co-operate with addiction-related industries in their lobbying and related political strategies; how addiction-related industries engage in debate and strategic action in relation to questions of advertising, marketing, and media; and how corporations engage with the news media to protect their interests. In the course of this, we examine case studies of the World Federation of Advertisers, MediaSmart, and the Advertising Education Forum amongst other lobby groups.

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47

Miller, David, Claire Harkins, Matthias Schlögl, and Brendan Montague. Addiction aware? Corporate social responsibility. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780198753261.003.0008.

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This chapter considers whether corporate social responsibility (CSR) across ‘addictive industries’ is a vehicle for corporations to make a positive contribution to the health and welfare of consumers, and in turn, to society, or is a fig leaf used as part of wider corporate strategy. The chapter argues that CSR is used to promote ineffective actions by corporations in responding to the health harms of their products, while simultaneously undermining effective statutory action. Examples of CSR by the tobacco, alcohol, and gambling industries are used to examine these activities within the context of strategic corporate activity. We argue that CSR should be viewed critically and that its strategic deployment should be regarded as strands of marketing and lobbying rather than as corporate altruism. Despite many claims, CSR does not contribute positively to reducing harm associated with addictive products and services: our analysis suggests that this was never the intention.

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48

Madsen, Erik Strøjer, Jens Gammelgaard, and Bersant Hobdari, eds. New Developments in the Brewing Industry. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780198854609.001.0001.

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Institutions and ownership play a central role in the transformation and development of the beer market and the brewing industry. Institutions set the external environment of the brewery through both formal requirements and informal acceptance of these companies’ operations by the public, whereas the owners and their managers adapt to these external challenges but also follow their own agenda in setting up strategies for innovation, marketing, takeovers, etc. The 13 chapters in this book cover changes in a range of institutions, such as excise tax, zoning regulation, trade liberalization, consumers’ habits and tastes for beer and sales regulation of alcohol. The responses from the breweries has included a craft beer revolution with a surge in demand for special flowered hops, a globalization strategy from the macrobreweries, outsourcing by contract brewing and knowledge exchange for small-sized breweries, etc. The book consists of two parts. The first includes chapters primarily focusing on institutions, whereas the chapters in the second part take mainly an ownership perspective. The book’s contribution lies primarily in an analysis of the link between institutions and governance, pointing to how the most successful breweries have adapted to the external changes in institutions in the brewery sector.

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49

Chee Chee, Lim. Case Studies in Management and Business (Volume 3). UUM Press, 2017. http://dx.doi.org/10.32890/9789672064428.

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Institute for Management and Business Research (IMBRe) is pleased to put forward this book which contains a compilation of business management case studies.The cases in this book are meant for teaching and learning purposes which could be used for both the undergraduate and postgraduate levels.In specific, the first case about Lang Buana Museums requires students to apply their knowledge of how to manage an entity in public sector with respect to its accountability, financial management and accounting to address the Museums problems in trying to improve the operation and financial conditions of the Museums. The second case about Regular Care insurance and Critical Care insurance requires students to apply their knowledge of insurance management and also financial management about time value of money (TVM) concept in making purchase decisions for different needs of medical care and for different premium payment terms.The third case about BFN Bank Berhad requires students to apply their knowledge of bank management with respect to commercial banks operations and its lending activities to come up with turnaround strategies in reducing the banks non-performing loans (NPLs) to enable the bank to generate high return. The fourth case about Langkawi Buffalo Park requires students to apply their knowledge of how to manage a farm to improve its performance with respect to management, marketing and finance by conducting SWOT analysis and re-establishing the length of time expected to break even.The fifth case about a small family business requires students to apply their knowledge of strategic management by performing SWOT analysis, explaining how business creates values under cost-leadership strategy, discussing the disadvantages of resource-based model and identifying exit barriers. The sixth and last case about Knots Group Café requires students to apply their knowledge of human resource management with regard to the recruitment, development (talent management) and retention of employees for business sustainability.

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