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Dissertations / Theses on the topic 'Analysis Strategy Marketing mix'

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Published: 4 June 2021
Last updated: 1 February 2022

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1

Svoboda, Ondřej. "Marketingová strategie pro TATRA a.s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222038.

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2

Ivičič, Stanislav. "Marketingová strategie pro expanzi firmy IVK s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222702.

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3

Pavel, Lukáš. "Tvorba marketingové strategie 1.Vox,a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11238.

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The diploma thesis is focused on creation of marketing strategy of educational company 1. VOX, a. s. that is active a couple years in the adult education market. The main goal of the thesis is to analyze the company's current situation, then formulate a proposal for an optimal marketing strategy, which would be consistent with company objectives. The first part of the thesis is devoted to the theoretical framework - the process of marketing strategy and description of analyses used - the general and occupational external surroundings analysis, internal analysis, Porter's five forces model and SWOT analysis. The methodology part describes the methods of collecting and processing data from surveys conducted. In the practical part the author deals with the description of 1. VOX, a. s. activities and thorough analysis of internal and external environment. On the basis of these analyses the author formulates a specific marketing strategy, including proposals of deficiencies elimination and recommandations of potencial improvements.
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Müllerová, Lenka. "Návrh komunikační strategie pro kamenickou společnost." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224932.

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Master´s thesis focuses on the area of marketing, especially on the communication strategy selected company. It analyzes the present situation with the individual analyzes and compares the theoretical knowledge with reality. Then propose a new communication strategy that is aimed at increasing customer awareness of the company and should be trying to give a long-term increase in sales volume.
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Urban, Karel. "Návrh marketingové strategie pro společnost Vimpex Lighting, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223351.

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Subject of the master’s thesis is creating a concept of marketing strategy for the company Vimpex Lighting, s.r.o. Analytical part of the work is based on theoretical background and contains an analysis of contemporary marketing strategy of the company. Following suggestions and recommendations reflect the results of the analysis and will help the company to reach a better position on the market and increase companies’ efectivity.
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Jaroš, Martin. "Návrh marketingové strategie firmy BRUNENSIS.cz, spol. s r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224389.

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This diploma thesis deals with a proposal of marketing strategy for existing organization. The first part contains the theoretical basis for better understanding of the issue, on which the practical part is based. Practical part consists of the analysis of the macroeconomic and microeconomic environment. In the final conclusion are presented the concrete proposals of improvement of the marketing strategy in the company.
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Drápal, Jan. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223086.

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This thesis is focused on marketing strategy of a specific company. Thesis includes analysis of current marketing strategy. On the basis of the analysis are made suggestions and recommendations, which will lead to higher sales, higher market share and higher profit of analyzed company.
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Škrlant, Jan. "Marketingová strategie vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-316904.

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This diploma thesis is aiming on drafting a marketing strategy proposal and recommendation for TPF group s.r.o. company, which runs an online discount marketplace called Slevoking.cz with a focus on travelling. First part contains explanation of theoretical knowledge associated with this topic. Second part is focusing on application of this knowledge and carries out an analysis of current marketing strategy and communication channels of the company. The findings serve as a core of the last section of the thesis that provides specific recommendations for adjustment and improvement of the company’s marketing strategy. The goal of these recommendations is to enhance the company’s competitiveness in the market, acquire new customers and maintain the existing ones.
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Merta, Jonáš. "Analysis of the marketing communications and strategy of Contours fitness." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-149807.

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The thesis analyzes marketing communication of Contours fitness by using theoretical background. The aim of the thesis is theoretical description and analysis of communication tools. Based on situational analysis the thesis evaluates the effectivness of communication mix and suggest measures to its optimalization. The outcome of the thesis is theoretical description of communication mix of the company, newly established communication objectives and analysis of communication tools with emphasis on communication effectivness.
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Korčák, Jaroslav. "Tvorba marketingové strategie." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-124803.

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This master thesis deals with the marketing strategy creation in a specific company. The theoretical part of the thesis aims mostly on the marketing strategy creation process, from which a big part deals with the analytical work that has to be done. The practical part features the analysis of a particular company and in the marketing strategy creation - preparational phase. This company is a startup on the market but not on the field of corporational B2B where there is no easy to penetrate. Experienced programmers and salespeople are the competitive advantage unlike the new products and brand name on the market. The marketing strategy together with a business strategy should help together to accomplish the given goals.
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Procházka, David. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416772.

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The diploma thesis deals with analysis of the current situation of the company Domácí dobroty s.r.o., which produces and sells dried fruit. The aim of the thesis is to suggest a proposal of marketing strategy focusing on introduction of a new product and expansion of company promotion. The work also includes strategic analysis of an external and an internal environment of the company. The suggestion part of the thesis focuses on speci-fic proposals of new marketing strategy.
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Kadlecová, Nikol. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442979.

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The diploma thesis focuses on the design of a marketing strategy for a company engaged in the sale of audio equipment. The work presents the theoretical basis of marketing strategy, analyzes the company's environment and its current situation. Based on the findings, a draft marketing strategy is developed including recommendations for product, pricing, distribution and communication strategies with an emphasis on online marketing, which represent a way to reach the company's marketing goals.
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Kopřiva, Vojtěch. "Marketingová strategie Wellness Kuřim." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223739.

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The aim of this master’s thesis is the suggestion of marketing strategy for Wellness Kuřim. The theoretical part contains an explanation of basic concepts of marketing and marketing strategy. The practical part is concerned with analysis of the current situation of the company which serves as a basis for suggesting marketing strategies. The result is a summary of measures and proposals, including their benefits for the company.
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Valentová, Tereza. "Návrh marketingové srategie společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223614.

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Master´s thesis presents the proposal of marketing strategy for the company ZŘUD-Masokombinát Polička, Ltd., which is operating in an area of meat industry and is dealing in produce and selling meats and meat products. The objective of the thesis is an increase of competitiveness of the company and successful management. The first part of the thesis is focused on a summary of teoretical knowledge, which is concerning given problems. In the next part of the thesis there is the SWOT analysis, Porter analysis and analysis of marketing mix. On the basis of the analysis of the company there are some possible solutions suggested.
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Musilová, Iveta. "Návrh marketingové strategie pro Coop supermarket." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224529.

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This diploma thesis deals with a proposal of marketing strategy for real organisation. For better understanding of issues I occupy with theory in the first part, which I put in place in the next capture. The target of this thesis is made a suggestion or else implement marketing process. The target is reached thanks to the strategic analysis.
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Čeledová, Andrea. "Marketingová strategie pojišťovny Generali." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113198.

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The aim of my diploma thesis is to analyse marketing strategy of Generali insurance company and to recommend improvements of the current marketing strategy. In theoretical part I am dealing with the role of marketing, analytical tools and approaches in the area of marketing strategies and types of marketing strategies. Gained knowledge is applied in the following practical part of the thesis. Practical part descibes current situation on the Czech insurance market. It is followed by detailed analysis of the current marketing strategy of Generali insurance company and recommendations for improvement of the marketing strategy into the future.
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17

Feňo, Tomáš. "Návrh marketingové strategie pro firmu Servis Feňo." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-234786.

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The thesis is focused on developing a marketing strategy proposal and creating a set of specific recommendations for the company Servis Feňo, which provides service in the field of electric water heating. To identification of a company current state, it has been used a marketing situational analysis, i.e. evaluation external and internal factors, which results in a summary SWOT analysis. On the basis of weak spots detected, this particular measures were proposed; to define mission, vision and targets of a company, to create a client database, to redesign and improve corporate identity, dress code, revision of the current websites and other instruments of online communication such as SEO and PPC advertisement. Realisation of these particular marketing strategy proposes should lead to acquisition of new clients, retaining of current ones and strengthening competitiveness of the company.
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Zelenka, Martin. "Marketing obchodní společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205553.

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The aim of this thesis is to analyse the marketing activities of the company Eljet s.r.o. The theoretical part defines methods used for correct external environment analysis of a target market. This part also provides information on the marketing mix instruments and the types of competitive strategies. The practical part, which is based on the conclusions from the theoretical part, describes the current marketing activities of the Eljet company and its current position on the Czech market. Based on that, the goals and plans for future marketing promotion are established. Some of the conclusions of the analysis led to specific steps, which helped to improve the situation of the company. Proposals of new marketing activities have become the real future plans.
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Nehyba, Tomáš. "Marketingová strategie firmy Nugget." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222750.

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Předmětem této práce je analýza marketingové strategie firmy Nugget a možný návrh marketingové strategie pro následující období. V teoretické části budou popsány teoretické aspekty pro získání potřebných dat. V praktické čáti bude analyzována stávající strategie pomocí analýz SWOT, Pest a marketingového mixu. Na základě získaných poznatků a výsledků budou navrženy možnosti rozvoje marketingové strategie pro budoucí období.
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Ferenčák, Richard. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402091.

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This thesis deals with the design of marketing strategy for a company distributing medical supplies for patients with diabetes. The thesis contains theoretical basis of marketing strategies, analysis of the current situation of the company and the entire industry. Subsequently, suggestions and recommendations are made that will contribute to the company's higher profits and also to a higher market share.
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21

Janásková, Michaela. "Návrh marketingové strategie společnosti Czech dermatological center, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-203805.

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The goal of this thesis is to perform situational analysis of Czech Dermatological Center, l. t. d., and to design marketing strategy mainly for third and the fourth quarter of 2016, which will lead to increase in competitiveness and market share in the Czech market. To achieve this objective quantitative method of questionnaire survey has been used for mapping satisfaction of customers with the marketing mix of the company. In addition we also did clinical studies to verify the hydratation effects of the thermal Uriage water. Within the situational analysis, the external and internal analysis was performed. The results of this analysis were summarized by IE matrix and the company's strategic position was designated. After the appropriate marketing strategy was suggested, that is focused on increasing of competiveness and also on increasing of market share of Czech dermatological centers, l. t. d., in the Czech market. The main recommendations are primarily - optimalization of the product portfolio, intensification of sales promotion, development of interactive communication and use of printed advertising.
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22

Zahradníček, Lukáš. "Marketing Strategy of GRANO Skuteč spol. s r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264426.

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This Diploma thesis covers the topic of marketing strategy of the Czech company GRANO Skuteč spol. s r.o. for entering the Austrian market. The thesis is divided into two parts, theoretical and practical. Theoretical part is focused on the process of planning a marketing strategy a of a building construction company. The practical part deals with the particular case of planning the marketing strategy for the company GRANO Skuteč spol. s r.o. Analyzes of the macro and micro environment are used to find the best solution, which recommended at the end of the thesis.
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Peterková, Monika. "Návrh komunikační strategie pro SVŠE Znojmo." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223788.

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Master´s thesis focuses on the area of marketing, specifically on the communication strategy of the company. It analyzes the present situation with marketing research and individual analysis and compares theoretical knowledge with reality. Afterwards, new communication strategy is proposed. It is focused on increase of interest of students in offered subjects of study.
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Rygarová, Hana. "Marketingová strategie produktu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318336.

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The diploma thesis focuses on the marketing strategy of a new product in Chateau Valtice – Vinné sklepy Valtice, a.s. The critical data for the creation of an appropriate marketing strategy were obtained based on theoretical knowledge and applied marketing methods. The output of the thesis is the production of new products and specific proposal so find individual elements of the marketing strategy.
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Čiháková, Lucie. "Marketingová strategie restaurace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224910.

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This diploma thesis analyzes the current state of the company and creating a marketing strategy, which aim is to make Tisuvka restaurant and guesthouse popular and visible and increase attendance. The work includes a thorough analysis of the microenvironment, branches environment and microenvironment enterprise together with SWOT analysis. In conclusion, there are presented recommendations for all components of the marketing mix , which should lead to an improvement of the current situation , including an economic assessment of the company.
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Unzeitigová, Petra. "Strategie rozvoje malého podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224213.

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Master’s thesis is focused on development strategy of small company which offer outdoor and sports clothing and equipment. This thesis includes the formulation of theoretical knowledge and assessment of the current condition of the company by analyzing the external and internal environment. The work includes suggestions in the sphere of marketing, finance and human resources. In the end of work there is proposed a development strategy, including a timetable of implementation.
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Úradníková, Nikola. "Návrh marketingové strategie družstva." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319178.

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This Diploma Thesis deals with marketing strategy of Brisk, production cooperative. It contains theoretical knowledge from the field of marketing. The practical part focuses on the analysis of the current situation of the cooperative. Based on the information from marketing analyzes are recommended proposals for the imporvement of marketing policy of the cooperative.
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Peterková, Eva. "Marketingová strategie pro firmu OHL ŽS, a.s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221943.

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Master´s thesis describes current economic state of the OHL ŽS, a.s., analyzes the makronomics and mikronomics surrounding. On the basis of this analysis I suggest arrangements that will lead to achieve the required marketing´s targets.
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Kadlec, Tomáš. "Strategie vybraných firem při vstupu na zahraniční trhy." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76742.

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This diploma thesis deals with development of new international marketing strategy. The goal is to prepare specific company for entering new markets in Slovakia and Jordan. Content of the thesis includes analysis of macro and micro environment of mentioned markets followed by specific recommendations related to particular domains of international marketing mix. International expansion of the company will start from the Czech market and the firm's situation on this market is described in the beginning of the thesis.
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Dražil, Michal. "Návrh marketingové strategie pro firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319229.

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This thesis focuses on the issue of marketing plan for the specific company. The first part of the thesis are theoretical solutions in the field of marketing. The second part – analytical, describes the selected as well as present situation of marketing plan. Practical part of the thesis is focused on critical evaluation of present situation of marketing planning and creating of new marketing plan to reach higher efficiency.
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Votavová, Alena. "Marketingová strategie vybrané společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-112928.

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This thesis deals with the marketing strategy of a company F AIR spol. s r. o.,which is the first flying school in the Czech Republic and has its main domicile at the Benešov airport. The objective of the thesis is to analyse the marketing strategy and the marketing environment of the company, and to propose feasible changes of the contemporary strategy. In order to achieve this objective, I have applied several subanalyses and my own marketing research. The accumulated figures are evaluated in the final SWOT analysis. I introduce several changes based on these figures, which could be conductive to the increase of the company's turnover and to the improvment of its customer's satisfaction. I also present a communication campaign to one of the marketing objectvies.
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Kozelková, Marika. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241372.

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This diploma thesis analyzes the current state of the company and creating a marketing strategy that aims to put a new product on the market, effectively increase sales and visibility of the company. The work includes a thorough analysis of the macro environment, industry environment and micro-enterprise with the final assembly of SWOT analysis. In conclusion, recommendations will be proposed for all components of the marketing mix, in order to improve the current situation, and their economic evaluation.
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Haška, Ivo. "Marketingová strategie podniku (pro konkrétní firmu,organizaci)." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221969.

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This diploma thesis has analysed current marketing strategy of the company Linde Material Handling ČR. Based on this analysis is formulated proper recommendations. All recommendations steps would have positive impact on improvements of the company competitiveness and the market position.
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Němcová, Kristýna. "Návrh marketingové strategie společnosti SIDAT,spol. s r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72176.

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SIDAT spol. s r.o. is a very prosperous company in the field of automation and industrial informatics. Like any business, even SIDAT needs to use for its further growth communication tools that would help to extend company activities and become a leader in its field. My diploma thesis objectives were to propose such a strategy based on the analysis that would help the company to get into greater awareness, to ensure company success in the field of automation and industrial informatics and become a leader not only in Czech, but also on the European market. To achieve the objectives I have made a thorough analysis of existing marketing activities. I have evaluated opportunities, threats, strengths and weaknesses of the comapny using SWOT analysis. Based on the results I have selected the appropriate marketing activities considering company size and activities in the field of automation and informatics as a part of B2B segment. In conclusion I have set activities schedule and proposed budget.
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Horňáková, Martina. "Marketingová strategie produktu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-317070.

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This diploma thesis is focused on the design of marketing strategy of new product implementation in Pekárna Crocus, Ltd. The main grounds for assembly the appropriate proposal of marketing strategy are details acquired on the basis of theoretical findings and application of chosen marketing methods. The output of the thesis are the specific proposals of marketing strategy according to marketing mix, which is prerequisite for succesful implementation of the product at the market.
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Demuthová, Denisa. "Analýza komunikačního mixu společnosti Enterprise." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360507.

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This Masters Thesis deals with an analysis of promotion mix of the company Enterprise. The objective of this thesis is to introduce company Enterprise Holdings along with its marketing and communication strategies. Furthermore, it includes a survey that was conducted in order to discover respondents awareness of Enterprise Rent A Car marketing activities and additional products. The recommendations are introduced on the basis of the surveys results. Moreover, in the theoretical part there are explained the basic marketing terms, e.g., integrated marketing communication, marketing mix, SWOT analysis and communication strategies. These strategies are crucial for understanding the thesis practical part. The marketing research and the methods of information collection are explained in the last chapter of the thesis theoretical part. The practical part is divided into three main chapters. The company Enterprise Holdings is introduced in the first chapter including its brands. There were conducted two analyses in the first chapter: a competitive analysis and SWOT analysis. The second and also the most elaborated part is focused on the marketing and communication strategies of the company. Additionally, the objectives of the entire company are described there as well as the goal achievement. The conclusion does not include only the survey evaluation but also the authors recommendations. These recommendations target at companys weak points and try to increase awareness of the company among European citizens.
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Matušková, Romana. "Komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224402.

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The main subject of this thesis "Communication Strategy of Company" is to analyze the current state of the company Electro World and according to the results of own survey to design a communication mix, for the area of Brno. The first part focuses on the theoretical basis of the thesis, the second part analyzes the current marketing situation. The last part suggests a new communication mix of the company on the basis of the results of the practical marketing research conducted via a questionnaire survey. This communication mix will raise public awareness of the company and increase sales of goods.
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Kadorová, Martina. "Marketingová stratégia Penziónu Integrity." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-136282.

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The diploma thesis called Marketing Strategy of Penzion Integrity focuses on situation analysis of guesthous Penzion Integrity and suggestions for marketing strategy of the guesthouse. The thesis is devided into 5 parts. First chapter is focused on chracteristics of tourism and hospitality industry in CZE. Second chapter focuses on marketing of services, strategy and marketing research.Next, there is a guesthous charakteristics and situational analysis and the last part gives proposal for marketing strategy in 2013 orného penziónu, ako aj analýza konkurenčného
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Kruljacová, Anna. "Návrh marketingové strategie vybrané firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-358405.

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Diplomová práca sa zaoberá návrhom marketingovej stratégie vybranej spoločnosti. Návrh bol realizovaný na základe požiadavok start-up spoločnosti, ktorá sa zaoberá predovšetkým vývojom softvéru, chce expandovať do zahraničia a nemá žiadne skúsenosti s marketingom. V práci je prevedená externá aj interná analýza spoločnosti. Taktiež bola prevedená analýza kľúčových faktorov úspechu a analýza hlavných konkurentov. Interná analýza spoločnosti pozostáva zo 4 P marketingového mixu a SWOT analýzy. Posledná časť práce vyberá vhodnú stratégiu vstupu na zahraničný trh a detailne analyzuje návrhy pre marketingový mix spoločnosti. V práci je taktiež navrhnutý zjednodušený finančný plán. Na konci práce sú zhodnotené prínosy diplomovej práce pre vybranú spoločnosť.
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Piekarzová, Karolína. "Exportní strategie firmy Preciosa." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-196962.

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The aim of the thesis is to propose a suitable export strategy for the company Preciosa Figurky, s.r.o. in Chile. The first chapter briefly characterizes that company, and describes its economic situation and business strategy. Other chapters are devoted to the analysis of the current marketing mix of the company, mutual trade relations between Czech Republic and Chile and there is also a detailed PEST analysis of Chilean market from the perspective of domestic entrepreneurs. The last chapter proposes a specific export strategy, where the greatest emphasis is placed on communication strategy. The company has been successfully operating in other countries in Latin America and export to Chile is due to the economic advancement of this country right strategy.
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Kvapil, Antonín. "Marketingová strategie pro společnost Eurovia." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223166.

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The Master´s thesis deals with proposal and creation marketing strategy. Thesis describes state of the Eurovia CS, a.s., analyzes microeconomics and macroeconomics surrounding and contains proposals of implementation marketing strategy in the company.
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Malíková, Lucie. "Marketingová strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241399.

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The main aim of this diploma thesis is to design a marketing strategy for an advertising agency / design studio. The theoretical part contains a comprehensive overview of the marketing issues, marketing mix and marketing strategies. There is also included a creation of the analysis of external and internal company environment, project management and STP process. The current situation is discussed in the analytical part of the diploma thesis. The appropriate recommendation are defined according to realization of the marketing research through questionnaires and afterwards suitable marketing strategy is created for two years.
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Pospíšilíková, Vendula. "Marketingová strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377456.

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The main goal of this thesis is to design marketing strategy for a Tennis hall ROCI. Theoretical part focuses on the issues of marketing, marketing strategy and marketing mix. There is also included a creation of the analysis evaluating external and internal company environment. The current situation is described in the analytical part. The appropriate recommendations, and suitable marketing strategies, are defined and based on a marketing research done trough questionnaires.
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Kománková, Magdaléna. "Marketingová strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399851.

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Diploma thesis is focused on creating suitable marketing strategy for the firm of KOMÁNEK, s.r.o. based on external and internal environment analysis and own research. Thesis is divided into two parts. In the first part there is summarized existing theoretical knowledge so far and basic concepts of marketing. In the second part there is a description of the firm KOMÁNEK, s.r.o. and analysis of its external and internal environment using PESTE and SWOT analysis. At the end there are suggestions of marketing strategy based on the results.
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Filip, Lukáš. "Marketingová strategie klubu historických vozidel." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73965.

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Main goals of the thesis are running strategy situation analysis for the club of veteran vehicles, giving analysis of its marketing mix and setting new tools for its future promotion. Recommendations for the marketing procedures are backed up by renewed web space, which contains redaction system and is linked into optimized advertising campaign, too. Research methods were chosen according to considered financial possibilities of the club. They consist of structured interviews with people familiar with the matter, as well as club data analysis and overall statistic data analysis. Expert tools for web designers and consultants were used while creating the web advertising campaign. Conclusions of the thesis lighten the similarities between marketing mix of nonprofit organization and small entrepreneurship. Next, the fresh new site with internet promotion is boosting the money earning activities. At the same time, it speeds up communication both inside and outside of the club, all together strengthening its member's loyalty to the club.
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Machala, Jan. "Návrh marketingové strategie pro firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-316906.

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This Master´s thesis deals with the design of the marketing strategy of the company, which operates in the wholesale area. The theoretical part deals with various marketing approaches. After that, he focuses on selected analyzes of the enterprise's external and internal environment. The final part deals with the definition of the mission and goals of the company as well as with the design of the marketing strategy.
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Koreňová, Hana. "Stratégia vstupu firmy na trh." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114027.

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E- zone Technologies is a Slovakia based company which dedicates to the development of Internet applications. Given its previous experience dealing with Czech clients, the company has decided to expand its services to Czech Republic. The main goal of the present thesis is to design a proper business and marketing strategy for the company's introduction into the Czech market. To achieve the purpose, the PEST analysis, the micro-analysis and the SWOT analysis has been determined. The analysis have revealed the opportunities and the risks that the Czech market presents. Based on the results of the analysis, a suitable marketing strategy as well as a marketing mix plan and communication approach have been designed.
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Volková, Natálie. "Marketingová strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377386.

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Diploma thesis deals with the proposal of creating a marketing strategy for the newly emerging company. First, the emphasis is on the analysis of the internal and external environment of the emerging company along with the conduct of marketing research. The proposal includes a marketing strategy, determination of the time perspective, identification of possible risks and measures for their reduction and cost calculation.
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Rysová, Markéta. "Návrh marketingového plánu pro vybranou společnost." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193820.

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The diploma thesis focuses on creation of marketing plan for specific project, which offers the services of extreme yachting. The main idea of the project called Evelyna Expeditions is to offer the possibility to participate on the expedition of yacht Evelyna on her journey around the world. Yachting is getting more popular among Czech tourists, but some of them desire even bigger adventure and want to exploit the potential of boat to explore places on the earth which are accessible only from the sea. The project is designed especially for these people. Theoretical part of the thesis explains the different stages of marketing plan (situation analysis, marketing objectives, marketing strategy, budget, action plan) and gives recommendations how to work with them. The practical part of the thesis brings more specific characterization of the project Evelyna Expeditions, for which is subsequently developed the specific marketing plan based on the recommendations outlined in the theoretical part.
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Závorka, Jakub. "Marketingová strategie letecké údržbové organizace." Master's thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2018. http://www.nusl.cz/ntk/nusl-377476.

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The object of this diploma thesis is the compilation of marketing plan and it´s strategy for the Job Air Technic a.s. company. The theoretical part presents the basic information about marketing and marketing planning. Next follows the characteristics of the company and elaboration of marketing plan and it´s strategy for a real use.
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