Books on the topic 'And Brand Image'
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Albisser, Matthias. Brand Content und Brand Image. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-35711-5.
Full textMartínez, Eva. The effect of brand extension strategies upon brand image. Birmingham Business School, 2002.
Find full textSethuraman, Raj. What makes consumers pay more for national brands than for store brands: Image or quality? Marketing Science Institute, 2000.
Find full textNaila, Clerici, and European Association for American Studies. Conference, eds. Victorian brand, Indian brand: The white shadow on the native image. Segnalibro, 1993.
Find full textH, Elliott Richard, ed. Brands and brand management: Critical perspectives on business and management. Routledge, 2008.
Find full textMishra, Hari Govind. Impact of consumer social responsibility and brand social responsibility image on brand loyalty. Indian Institute of Management, 2014.
Find full textGarone, Stephen J. Managing reputation with image and brands. Conference Board, 1998.
Find full textSchmitt, Bernd. Marketing aesthetics: The strategic management of brands, identity, and image. Free Press, 1997.
Find full textRobial, Etienne. Canal+: Image graphique et identité visuelle = graphic image and visual identity. Canal+, 2001.
Find full textOburai, Prathap. Corporate brand image: Antecedents, mediating role, and impact on stakeholder expectations. Indian Institute of Management, 2005.
Find full textPina, Jose M. Modelling the impact of services brand extensions on corporate image. Birmingham Business School, 2004.
Find full textWoodside, Arch G. Measuring the effectiveness of image and linkage advertising: The nitty-gritty of maxi-marketing. Quorum Books, 1996.
Find full textMurray, Will. Brand storm: A tale of passion, betrayal and revenge. Financial Times Prentice Hall, 2000.
Find full textBiehal, Gabriel Jon. Building corporte brands: An exploratory study. Marketing Science Institute, 2001.
Find full textBiehal, Gabriel Jon. Building corporte brands: An exploratory study. Marketing Science Institute, 2001.
Find full textTaylor, Neil. The name of the beast: The process and perils of naming brands, products, and companies. Cyan, 2007.
Find full textAron, Sheinin Daniel, ed. Building corporate brands: An exploratory study. Marketing Science Institute, 2001.
Find full textMorley, M., and Michael Morley. Global Corporate Brand Book. Palgrave Macmillan, 2009.
Find full textGross, Valerie J. Transforming Our Image, Building Our Brand. ABC-CLIO, LLC, 2012. http://dx.doi.org/10.5040/9798216027126.
Full textSethuraman, Raj. What makes consumers pay more for national brands than for store brands: Image or quality?. Marketing Science Institute, 2000.
Find full textWoodward, T. Using brand awarenes and brand image in tourism channels of distribution. 2000.
Find full textOnaindia, Carlos Martinez, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers. Wiley & Sons, Incorporated, John, 2013.
Find full textOnaindia, Carlos Martinez, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers. Wiley & Sons, Incorporated, John, 2013.
Find full textOnaindia, Carlos Martinez, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers. Wiley & Sons, Incorporated, John, 2013.
Find full textOnaindia, Carlos Martinez, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers. Wiley & Sons, Incorporated, John, 2013.
Find full textAlbisser, Matthias. Brand Content und Brand Image: Experimentelle Studie über Die Wirkung Von Brand Content Auf Imagedimensionen. Springer Fachmedien Wiesbaden GmbH, 2021.
Find full textGains, Neil. Brand Essense: Using Sense, Symbol and Story to Design Brand Identity. Kogan Page, Limited, 2013.
Find full textGains, Neil. Brand EsSense: Using Sense, Symbol and Story to Design Brand Identity. Kogan Page, 2014.
Find full textLiu, Jun, and Shuang Liang. ??????????: Brand Image Design of Small & Micro Enterprises. LONGMAN PRESS LTD, 2021.
Find full textSimanskaite, Marija. Generation of Artist's Brand Image in Fine Art Licensing Business: Artist's Brand Image in Visual Art Licensing Business. LAP LAMBERT Academic Publishing, 2011.
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