Relevant bibliographies by topics / And Digital Marketing Strategies

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'And Digital Marketing Strategies'

Author: Grafiati
Published: 7 June 2025
Last updated: 2 August 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'And Digital Marketing Strategies.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "And Digital Marketing Strategies"

1

Khodjayeva, Shodiyabonu Abitdjanovna. "Strategies for implementing digital marketing in higher education." International Journal Of Management And Economics Fundamental 5, no. 3 (2025): 56–58. https://doi.org/10.37547/ijmef/volume05issue03-09.

Full text
Abstract:
In the digital era, higher education institutions must adopt innovative marketing strategies to remain competitive. This paper explores the significance of digital marketing in the education sector, emphasizing strategies such as SEO, social media engagement, content marketing, and email campaigns. The study analyzes successful digital marketing implementations, highlighting their impact on student recruitment, institutional branding, and global reach. Additionally, challenges such as technological advancements, resource limitations, and increasing competition are discussed. The findings sugge
APA, Harvard, Vancouver, ISO, and other styles
2

Morris, Neil. "Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation." Journal of Direct, Data and Digital Marketing Practice 10, no. 4 (2009): 384–87. http://dx.doi.org/10.1057/dddmp.2009.7.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Yi Tian, Yi Tian. "The Application of Automotive Marketing Strategies in Digital Automotive Marketing Systems." 電腦學刊 35, no. 3 (2024): 129–42. http://dx.doi.org/10.53106/199115992024063503010.

Full text
Abstract:
<p>This article addresses the issues of inaccurate customer positioning and unclear vehicle selling points in domestic new energy vehicle marketing. Firstly, key user evaluation data is obtained from authoritative online vehicle evaluation platforms, and then the data is collected and analyzed to obtain customers’ emotional preferences for a certain vehicle model, in order to form an accurate portrait of the customer group. Then, using the obtained data analysis results, a digital new energy vehicle marketing system was developed. The marketing system adopts a top-down system d
APA, Harvard, Vancouver, ISO, and other styles
4

Eduzor, Ngosi Christiana. "Assessment of Successful Marketing Strategies in the Digital Age." International Journal of Development, Sustainability and Environmental Management 4, no. 1 (2024): 71–79. https://doi.org/10.5281/zenodo.10544098.

Full text
Abstract:
<em>In recent years, the rapid evolution of digital technologies has reshaped the marketing landscape, prompting businesses to adapt their strategies for effective engagement with the target audience. As consumers increasingly rely on digital platforms for information, entertainment, and social interaction, traditional marketing approaches have given way to innovative strategies leveraging the power of the digital age. This study explores the significance of understanding and implementing successful marketing strategies in the digital realm, emphasizing the need for businesses to stay competit
APA, Harvard, Vancouver, ISO, and other styles
5

García Rosales, Daniel Francisco. "Digital communication. Integrated marketing strategies." Questiones Publicitarias 3, no. 26 (2020): 57. http://dx.doi.org/10.5565/rev/qp.354.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Duliasova, Marina. "Digital marketing strategies and opportunities." Drukerovskij Vestnik, no. 3 (July 2024): 130–37. http://dx.doi.org/10.17213/2312-6469-2024-3-130-137.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Muthuraman, Dr Subrahmanian. "Rejuvenate the Digital Marketing Strategies." International Journal of Research and Innovation in Social Science VII, no. VI (2023): 869–74. http://dx.doi.org/10.47772/ijriss.2023.7669.

Full text
Abstract:
Digital marketing has grown rapidly in the past few years as more and more businesses are realizing the importance of a good online presence. The use of digital technologies during and after post-Covid-19 becomes an integral part of the modern marketing strategy, which allows for the optimization of the costs of organizations and initiates the reengineering of existing business processes by maximizing digitalization. The purpose of this paper is to discuss and deliberate the strategies in digital marketing in the post covid era. The paper is built on the analysis and synthesis of scientific li
APA, Harvard, Vancouver, ISO, and other styles
8

Yola Roudhatun Ainy. "Effective Digital Marketing Strategies To Optimize Digital Business." ORGANIZE: Journal of Economics, Management and Finance 4, no. 1 (2025): 100–109. https://doi.org/10.58355/organize.v4i1.118.

Full text
Abstract:
Digital marketing has become an essential element in modern business strategies, especially in the ever-evolving digital age. This article explains the importance of digital marketing in optimizing business, focusing on the various strategies that can be implemented to achieve specific business goals. In this context, knowledge of target audience characteristics, selection of the right digital platform, and provision of quality content are key. In addition, this article discusses various digital marketing strategies, including SEO, SEM, social media marketing, and the use of influencers. By ut
APA, Harvard, Vancouver, ISO, and other styles
9

Suda, Takanori, and Naoto Onzo. "Digital Innovation Strategies in Mature Markets:." Japan Marketing Journal 40, no. 4 (2021): 94–103. http://dx.doi.org/10.7222/marketing.2021.023.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Dimitrios, Belias, Rossidis Ioannis, Ntalakos Angelos, and Trihas Nikolaos. "Digital Marketing: The Case of Digital Marketing Strategies on Luxurious Hotels." Procedia Computer Science 219 (2023): 688–96. http://dx.doi.org/10.1016/j.procs.2023.01.340.

Full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "And Digital Marketing Strategies"

1

Basco, John. "Digital Fundraising Strategies for Nonprofit Marketing Leaders in International Markets." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5540.

Full text
Abstract:
Leaders of North American nonprofit healthcare organizations require funding from international markets but lack the resources to reach these markets through traditional marketing or the skills to reach them through digital marketing, a cost-effective alternative. The purpose of this multiple case study was to document digital fundraising strategies successfully used to reach international markets by the marketing leaders of 5 North American nonprofit healthcare organizations. Participants in the study were involved in implementing digital fundraising strategies. Marketing systems theory was t
APA, Harvard, Vancouver, ISO, and other styles
2

Dimitrova, Polina, and Isa Sin. "Digital Marketing in Start-Ups : The role of digital marketing in acquiring and maintaining business relationships." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76330.

Full text
Abstract:
This study aims to explore the usage of the digital marketing to acquire and maintain business relationships, or more specifically, digital marketing in B2B start-ups within the Swedish market. Digital marketing is essential for businesses nowadays and has become a significant factor for business companies for improving and implementing their marketing strategies. Furthermore, business relationships have always taken an essential role among companies especially today due to the heightened level of digitalization. This case study attempts to answer two main research questions which this paper i
APA, Harvard, Vancouver, ISO, and other styles
3

Quintana, Macchiavello Antonella. "Las estrategias digitales, a través de redes sociales, con relación al posicionamiento de marca en tiendas de alimentos orgánicos ubicadas en la zona 7 de Lima Metropolitana en hombres y mujeres de 28 a 33 años del NSE A durante el año 2018." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/652097.

Full text
Abstract:
En la presente investigación se analizan las estrategias digitales en redes sociales de las tiendas orgánicas con la finalidad de descubrir la consecuencia actual y, en base a eso, se realizan estudios cualitativos y cuantitativos para descubrir si es que el uso constante y estratégico de estas son efectivas para posicionar la marca en el mercado. Según la investigación, el posicionamiento de la marca se ve reforzado. Sin embargo, debe ir acompañado de un desarrollo a nivel marca, no solo a través de redes sociales.<br>In this research, I analyze the digital strategies in social networks of or
APA, Harvard, Vancouver, ISO, and other styles
4

Stepanchuk, Tanja. "Optimal pricing strategies how nonlinear programming enables optimal pricing in digital environment." Hamburg Kovač, 2009. http://d-nb.info/1000250164/04.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Gecer, Gökhan [Verfasser], and Florian [Akademischer Betreuer] Kraus. "Essays on digital marketing strategies: an analytical investigation / Gökhan Gecer ; Betreuer: Florian Kraus." Mannheim : Universitätsbibliothek Mannheim, 2021. http://d-nb.info/1239558236/34.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Laing, Audrey Frances. "Bookselling culture and consumer behaviour : marketing strategies and responses in traditional and online environments." Thesis, Robert Gordon University, 2008. http://hdl.handle.net/10059/400.

Full text
Abstract:
This research examines the implementation of marketing both by chain and online booksellers, and consumer responses to this marketing and a reading of the current trade press revealed calls for research into consumer wants and needs (Watson, 2002; Holman, 2007; Horner, 2007a). While BML (Book Marketing Limited) carries out a valuable range of research into publishing and bookselling on an ongoing basis, nevertheless, both are relatively new research areas, and bookselling is particularly underdeveloped. It would appear that research in the field of bookselling has yet to be examined in an acad
APA, Harvard, Vancouver, ISO, and other styles
7

Alsabt, Danah. "Global vs. Local – Marketing and Advertising Strategies to Promote ‘Brand’ Kuwait." OpenSIUC, 2021. https://opensiuc.lib.siu.edu/theses/2880.

Full text
Abstract:
The purpose of this exploratory study is to examine the development and promotion of local brands in Kuwait, to understand the cultural practices used to create their branding, and how they compete with global brands within the competitive marketplace. Specifically, the study looks into the brands of Kuwait and the need to be self-reliant and self-sufficient to generate incomes within the country and achieve national competency. The Western brands influence the local brands and sometimes squashing them by transitioning from global to local brands. The Covid-19 has also sparked the need fo
APA, Harvard, Vancouver, ISO, and other styles
8

Claesson, Amanda, and Albin Jonsson. "The Confusion of Content Marketing : a study to clarify the key dimensions of content marketing." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-16932.

Full text
Abstract:
Content marketing is a popular marketing strategy, which has increased significantly during the last years. The term content marketing is new but companies have been working with parts of the strategy for decades. The new digital era changed the communication from a one-way to a two-way communica- tion. Customers now have a demand for relevant content that is valuable for them. The purpose of this dissertation is to develop an understanding of this marketing strategy, and clarify the key dimensions that distinguish content marketing from other marketing strategies. This thesis rests on a reali
APA, Harvard, Vancouver, ISO, and other styles
9

Espinosa, León Juan Pablo. "La relación entre el uso de redes sociales como acción de marketing digital y el Brand Awareness de músicos independientes en jóvenes de 18 a 24 años de Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652212.

Full text
Abstract:
Hoy en día, el uso de las redes sociales de manera profesional y las mismas reglas y restricciones que imponen estas plataformas al momento de ofrecer espacios publicitarios en sus webs, hace que el mundo sea competitivo para crecer y hacer un negocio conocido. Esto sucede con los músicos independientes en Lima dado que en su mayoría no cuenta con los recursos necesarios para crear una estrategia que impacte en redes sociales o simplemente no tiene un presupuesto de inversión. El tema investigado consiste en demostrar que el uso óptimo y eficiente de las redes sociales es una estrategia digita
APA, Harvard, Vancouver, ISO, and other styles
10

SILJESTEDT, SANDRA. "Marketing strategies in luxury fashion SMEs : The dream about Mary Katrantzou." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18078.

Full text
Abstract:
Purpose: The purpose of this study is to critically examine the marketing strategy and marketing communication within a luxury fashion SME, the case of Mary Katrantzou. Methodology: This report has been conducted in a qualitative approach and six employees at the case study company have been interviewed. Three of the respondents are a part of the marketing department at the company, two are a part of the sales department and one member of the ecommerce team was interviewed. Moreover the interview approach was semi-structured interviews, and one on one interviews were conducted as well as writt
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "And Digital Marketing Strategies"

1

Calvin, Jones, ed. Understanding digital marketing: Marketing strategies for engaging the digital generation. Kogan Page, 2008.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Calvin, Jones, ed. Understanding digital marketing: Marketing strategies for engaging the digital generation. 2nd ed. Kogan Page, 2012.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Parkin, Godfrey. Digital marketing: Strategies for online success. New Holland Publishers, 2009.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Rialti, Riccardo, and Lamberto Zollo. Digital Transformation of SME Marketing Strategies. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-33646-1.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Ozuem, Wilson, and Michelle Willis. Digital Marketing Strategies for Value Co-creation. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-94444-5.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Ozuem, Wilson, and Michelle Willis. Digital Marketing Strategies for Value Co-Creation 2e. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-84613-7.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Vijay, Mahajan, ed. Digital marketing: Global strategies from the world's leading experts. Wiley, 2001.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Zerdick, Axel. E-Conomics: Strategies for the Digital Marketplace. Springer Berlin Heidelberg, 2000.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Markets, Sb Digital. Effective Digital Marketing Strategies. SB Digital Markets, LLC, 2022.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

S, Krriztiann V. Digital Marketing: Google Marketing Strategies and Tricks. Independently Published, 2018.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "And Digital Marketing Strategies"

1

Juska, Jerome M. "Digital Media Strategies." In Integrated Marketing Communication, 2nd ed. Routledge, 2021. http://dx.doi.org/10.4324/9780367443382-7.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Leite, Maria Eduarda Pinto, Amélia Brandão, and Jorge Remondes. "Pre-Sales and Social Media Strategies' Role in the Customer Journey." In Digital Marketing. CRC Press, 2024. http://dx.doi.org/10.1201/9781003384960-12.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Seymour, Alan, and Paul Blakey. "The importance of sports communication strategies." In Digital Sport Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9781315204079-9.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Ozuem, Wilson, and Michelle Willis. "Influencer Marketing." In Digital Marketing Strategies for Value Co-creation. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-94444-5_10.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Ozuem, Wilson, and Michelle Willis. "Influencer Marketing." In Digital Marketing Strategies for Value Co-Creation 2e. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-84613-7_11.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Zhang, James J., and Brandon Mastromartino. "Transition from Traditional to Digital Strategies." In Digital Marketing in Sports. Routledge, 2023. http://dx.doi.org/10.4324/9781003430353-3.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Abeza, Gashaw, Norm O'Reilly, and Jakub Malý. "Branding Strategies and Practices via Instagram." In Digital Marketing in Sports. Routledge, 2023. http://dx.doi.org/10.4324/9781003430353-12.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Carrasco Gubernatis, Diego Adolfo. "Digital Marketing Strategies for Small Companies." In The Digital Marketer's Playbook. Apress, 2024. https://doi.org/10.1007/979-8-8688-0546-2_40.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Lerer, Leonard, and Mike Piper. "Digital strategies in marketing and sales." In Digital Strategies in the Pharmaceutical Industry. Palgrave Macmillan UK, 2003. http://dx.doi.org/10.1057/9780230598799_8.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Sobrino, Rut Gomez. "Digital communications in tourism marketing strategies." In International Case Studies in Tourism Marketing. Routledge, 2022. http://dx.doi.org/10.4324/9781003182856-26.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "And Digital Marketing Strategies"

1

Tatikonda, Reshmi, Jainath Ponnala, Ramya Thatikonda, Dileep Kumar Yendluri, M. Kempanna, and Bhuvanesh Ananthan. "Optimizing Digital Marketing Strategies Through Search Engine Optimization." In 2024 IEEE International Conference on Contemporary Computing and Communications (InC4). IEEE, 2024. http://dx.doi.org/10.1109/inc460750.2024.10649088.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Nugraha, Dimas Yudistira, and Rosyidah Rahmah. "Digital Marketing Strategies: Unveiling Multifaceted Influences on Tourist Destination Intentions." In 2024 IEEE International Conference on Technology, Informatics, Management, Engineering and Environment (TIME-E). IEEE, 2024. https://doi.org/10.1109/time-e62724.2024.10919866.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Candrea, Adina Nicoleta, Ioana Simona Ivasciuc, and Ana Ispas. "ChatGPT TECHNOLOGY AS A STRATEGIC TOOL IN ECOTOURISM DESTINATION MARKETING: A ROMANIAN CASE STUDY." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/s16/91.

Full text
Abstract:
In the era of digital communication, the utilization of technology in tourism marketing strategies has gained paramount importance. As digital technologies continue to evolve, their impact on marketing strategies across various sectors has become increasingly significant. The practical potential of AI-generated content may be considered by destination marketing practitioners to create personalized, effective campaigns that resonate with diverse audiences, enhancing their connection with travelers. Therefore, this paper specifically examines how advanced artificial intelligence, such as OpenAI�
APA, Harvard, Vancouver, ISO, and other styles
4

Samarah, Tariq, Tawfiq Alrawashdeh, Ala’ S. Mughaid, and Shadi AlZu’Bi. "Utilizing LLMs for Enhancing Search Engine Optimization Strategies in Digital Marketing." In 2024 2nd International Conference on Foundation and Large Language Models (FLLM). IEEE, 2024. https://doi.org/10.1109/fllm63129.2024.10852433.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Du, Zhiqin. "Digital Marketing Strategies for Chinese Cosmetic Brands Based on the SICAS Model." In 2025 3rd International Conference on Intelligent Data Communication Technologies and Internet of Things (IDCIoT). IEEE, 2025. https://doi.org/10.1109/idciot64235.2025.10915150.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Almeida, Mariana, Aline Veloso, Beatriz Moreira, et al. "Importance of Communication Strategies in Education: Development of Digital Marketing in the Space Sector." In IAF Space Education and Outreach Symposium, Held at the 75th International Astronautical Congress (IAC 2024). International Astronautical Federation (IAF), 2024. https://doi.org/10.52202/078378-0112.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Adi Pratama, Rohmawan, Mutiara Auliya Khadija, Astrid Noviana Paradhita, Purwati, and Wahyu Nurharjadmo. "AI-Driven Predictive Analytics to Enhance Digital Marketing Strategies in Domain and Hosting Business." In 2024 International Conference on Data Science and Its Applications (ICoDSA). IEEE, 2024. http://dx.doi.org/10.1109/icodsa62899.2024.10652044.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Durmus Senyapar, Hafize Nurgul, Ilhami Colak, and Ramazan Bayindir. "Digital Marketing Strategies for Smart Grids: Utilizing Online Platforms to Drive Awareness and Adoption." In 2024 13th International Conference on Renewable Energy Research and Applications (ICRERA). IEEE, 2024. https://doi.org/10.1109/icrera62673.2024.10815204.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Ayasrah, Firas Tayseer, Khaleel AlArabi, Ibtehal M. Aburezeq, Ahmad Y. A. Bani Ahmad, and Musab Mustafa Hijazi. "Social Media Transparency: How Digital Marketing Shapes Strategic Decisions." In 2024 25th International Arab Conference on Information Technology (ACIT). IEEE, 2024. https://doi.org/10.1109/acit62805.2024.10877078.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Saboune, Farah. "AI-Driven Marketing Strategies: Unlocking Growth Potential and Operational Efficiency in the Digital Communication Landscape." In 2024 International Conference on Intelligent Computing, Communication, Networking and Services (ICCNS). IEEE, 2024. https://doi.org/10.1109/iccns62192.2024.10776195.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "And Digital Marketing Strategies"

1

Owusu, Samuel Ening, and Bahman Peyravi. The Impact of Trade Policies on International Marketing Strategies. Vilnius Business College, 2024. http://dx.doi.org/10.57005/ab.2024.1.3.

Full text
Abstract:
This study explores the dynamic interplay between trade rules and worldwide marketing tactics, with the goal of elucidating the varied influence of global economic regulations on multinational firms. The research takes a mixed-methods approach, focusing on various industries and geographical locations and includes qualitative studies of trade regulations as well as quantitative assessments of their consequences for marketing tactics. The extensive literature analysis establishes a theoretical framework by investigating how tariff reductions, non-tariff obstacles, and free trade agreements affe
APA, Harvard, Vancouver, ISO, and other styles
2

Pasupuleti, Murali Krishna. AI-Driven Marketing Innovations: Personalization and Ethics in the Digital Era. National Education Services, 2025. https://doi.org/10.62311/nesx/rr625.

Full text
Abstract:
Abstract: This article explores the transformative impact of artificial intelligence (AI) on digital marketing, focusing on strategies for delivering personalized content and ensuring ethical advertising. By leveraging AI, marketers can now analyze consumer behavior with precision, enabling targeted content, automated ad placement, and real-time adjustments that enhance user engagement and conversions. The Article examines foundational AI techniques, such as recommendation engines, predictive analytics, and natural language processing, which drive personalization at scale. Additionally, it add
APA, Harvard, Vancouver, ISO, and other styles
3

Caleb, Jaylin. Small But Mighty: Navigating the Future of Chocolate Festivals Through Strategic Planning and Digital Marketing Innovation. Iowa State University, 2023. http://dx.doi.org/10.31274/cc-20240624-1295.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Bayudan-Dacuycuy, Connie, Lora Kryz Baje, Francis Mark Quimba, and Celia Reyes. Men- and Women-owned/led MSMEs and the COVID-19 Policy Responses. Philippine Institute for Development Studies, 2022. https://doi.org/10.62986/dp2022.15.

Full text
Abstract:
Using a gender lens, this paper takes stock of economic relief measures that aim to foster the resilience of micro, small, and medium enterprises (MSMEs) to COVID-19. It does so by analyzing results from an online survey of MSMEs and by coming up with a definition of women-owned/led MSMEs (WMSMEs). The paper notes that a larger percentage of WMSMEs (1) find the lack of working capital, disruptions in the production/supply chain/business networks, a decline in domestic demand, and the lack of finances for digitization to be major obstacles; (2) find the lack of collateral/guarantee, high intere
APA, Harvard, Vancouver, ISO, and other styles
5

Camacho Rodríguez, Luz Dary. Marketing digital en las pymes. Universidad Nacional Abierta y a Distancia, 2019. http://dx.doi.org/10.22490/ecacen.3489.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Jai, Tun-Min (Catherine). Bring the Real-World Digital Marketing Experience to Classroom: Google Online Marketing Challenge. Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-392.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Sargsyan, Anzhela, and Bahman Peyravi. The Impact of Trade Policies on International Marketing Strategies. Vilnius Business College, 2024. http://dx.doi.org/10.57005/ab.2024.1.4.

Full text
Abstract:
We discuss the opportunities and challenges that are faced when businesses consider expanding into Armenia. Armenia has experienced multiple economic growths, exceeding 12% in 2022 and solidifying its position as the fastest growing economy among former Soviet countries. However, despite the economic boom, businesses venturing into Armenia encounter a complex regulatory environment with a growing tech industry, lack of government bureaucracy, limited market size, limited trading process, as well as corruption remains an issue. Armenia's successful companies like PicsArt, Krisp and Softconstruc
APA, Harvard, Vancouver, ISO, and other styles
8

Mehta, Samir, and Holly Downs. Six strategies for digital learning success. Center for Creative Leadership, 2019. http://dx.doi.org/10.35613/ccl.2019.1048.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Morton, Matthew. Analysis of preferred training procedures, psychological perspectives, nutritional supplementation, and marketing strategies. Iowa State University, 2013. http://dx.doi.org/10.31274/cc-20240624-206.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Joshi, Vishweshwari. Predictive Analysis on Marketing Strategies to Improve Revenue for a Hardware Company. Iowa State University, 2021. http://dx.doi.org/10.31274/cc-20240624-1145.

Full text
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'And Digital Marketing Strategies' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography