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Dissertations / Theses on the topic 'And Repurchase Intention'

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Published: 2 June 2025
Last updated: 31 July 2025

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1

BOUERI, LUIZ EDUARDO COURI. "THE EFFECTS OF TRUST, SATISFACTION AND ANTECEDENTES ON ONLINE REPURCHASE INTENTION." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2016. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=28077@1.

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Com o varejo online crescendo rapidamente em todo o mundo, saber como reter os clientes fazendo com que eles façam compras repetidas no mesmo site da Internet tornou-se uma preocupação constante para vendedores online (JOHNSON et al. 2008). No entanto, em comparação com o varejo físico, melhorar a fidelidade online a fim de aumentar o nível de intenção de recompra é mais difícil por causa dos desafios associados ao comércio eletrônico, como por exemplo a facilidade de comparação de preços entre concorrentes, os baixos custos de mudança e a incerteza que envolve o ambiente online (CHIU et al. 2
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CHEN, HUI-LING, and 陳慧玲. "Antecedents of Vegetarian Repurchase intention." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/cmyp29.

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碩士<br>國立高雄應用科技大學<br>企業管理系碩士在職專班<br>105<br>In the past, many studies have focused on the factors affecting repurchase intention. However, few of them explored the effect of pleasure on vegetarian repurchase intention. In this study, it aims to explore the effect of the variables such as pleasure and health awareness on vegetarian repurchase intention. Satisfaction is set as the mediating variable while experience as the moderating variable. A total of 251 valid copies of the questionnaire were collected. Using the regression analysis, results were as follows: pleasure, health awareness and sati
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CHUNG, PO-YU, and 鍾博宇. "Antecedents of online shoppers’ repurchase intention." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/r73uy6.

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碩士<br>東海大學<br>資訊管理學系<br>105<br>People shopping on the Internet are common because the Internet is popular and doesn’t has time and regional restrictions.Consumers can check their favorite goods anytime so the enterprise that only have physical store are also began to set up online store.As in the physical store shopping will encounter the service failure,online store will happen the service failure.When an error occurs, enterprise’s recovery measures can affect consumer’s satisfaction and repurchase intention to buy this brand of products that has a very important business relationship between
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Chen, Yu-Jen, and 陳楀壬. "Word-of-Mouth on Repurchase Intention." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/j2d8q2.

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碩士<br>義守大學<br>管理碩博士班<br>105<br>As the standard of living, consumer demand for living more and more high, for interior design and beauty is also very seriously, to promote the rapid development of the interior design industry. How the interior design industry to provide good quality of service and get a good reputation and a high degree of customer satisfaction, and have the desire to buy again, is worthy of attention to the issue. This study focuses on the PZB service quality model proposed by Parasuraman et al. (1988) as the theoretical basis to explore the impact of the quality of interior d
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LIN, YUN-AN, and 林紜安. "Determinants of Repurchase Intention of Airbnb." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/3hh6ef.

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碩士<br>國立高雄大學<br>資訊管理學系碩士班<br>107<br>Due to the rise of the Internet technology, the application markets of peer-to-peer (or point-to-point) technology has extensively increased, which accelerates the development of “sharing economy" business. Airbnb is one of the successful sharing economic models, and this successful innovative accommodation model also attracts attention to new behavior of consumer accommodation. Although Airbnb has been running for many years and studies have reported extensively the determinants associated with the Airbnb successful model, limited attention has been paid to
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Wu, Ya-Wen, and 吳雅雯. "Repurchase Intention for LBS-based mobile commerce." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/n65a24.

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碩士<br>國立中正大學<br>資訊管理系研究所<br>103<br>Abstract It made mobile commerce steadily and ubiquitously develop that mobile devices have been popular for many years. In that case, the location-based service also has the potential to become new type commerce. So, our research model uses Unified Theory of Acceptance and Use of Technology (UTAUT) and user satisfaction to choose the constructs for it. The result indicated that repurchase intention is strongly affected by the satisfaction and satisfaction is strongly affected by both perceived enjoyment and personalized system design. This implies that LBS
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Biao, Yu-Wun, and 標郁雯. "Factors Influencing Online Group-buying Repurchase Intention." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/70103667680641709273.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理研究所<br>99<br>As the maturity of online shopping market in Taiwan, online shopping is the daily activity of many consumers, and subversion of traditional shopping or auction site, online group-buying has become a new pattern of shopping. Online group-buying is mainly launch the group-buying message by initiator on the group-buying website, call for a common interest consumers participate. Over the past, few studies discussed the online group-buying repurchase intention. In this study, we discuss how do group-buying website and initiator att
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Ci-Ping, Lin, and 林慈坪. "Examining negative publicity of celebrity endorsements on purchase intention and repurchase intention." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/d99crm.

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碩士<br>嶺東科技大學<br>企業管理系碩士班<br>105<br>The purpose of this study is to investigate the relationship between negative publicity and purchase intention and repurchase intention, using endorser’s credibility as the mediator. We used a 4x2 between subject factorial design with four levels of negative publicity ( concubine, drug taking, domestic violence, divorce) and two kinds of replace endorser’s credibility (no replace, replace). We expect to collect 30 questionnaires in every group. The empirical results show that the firm replace celebrity endorsements who has concubine and domestic violence, t
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WANG, SHU-WOAN, and 王淑婉. "Factors Influencing Repurchase Intention towards Organic Food Retailers." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/45urzw.

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碩士<br>國立高雄應用科技大學<br>企業管理系碩士在職專班<br>105<br>In the past, there were lots of studies investigating the impact of repurchase intention. However, few works focuses on exploring the effect of consistency on repurchase intention towards organic food retailers. It is assumed that self-image congruity and functional congruity are potential independent variables while trust is the mediating variable and self-efficacy is a moderator. In order to collect opinions from customers having experience with purchasing organic food, a total of 254 valid questionnaires were collected and used to examine research h
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Tsai, Chipei, and 蔡季蓓. "Fans Satisfaction and Repurchase Intention of Uni-Lions." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/08264446401862691219.

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碩士<br>國立臺北教育大學<br>體育學系碩士班<br>99<br>This study aimed to find out the background information of Uni-Lions’ audience, the fans’ satisfactory level for the team’s promotional activities, comparing the difference of satisfactory level among Uni-Lions fans, using their backgrounds as the variables, and researching the relationship between the stadium promotional events and the fans’ repurchase intention. The subjects are the Uni-Lions fans that have attended any game during CPBL 21st season, from March to October 2010, and the “fans’ satisfaction and repurchase intention” survey is used as the resea
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Lee, Nicole Pei-Ning, and 李丕寧. "Response Determinants in Recovery Satisfaction and Repurchase Intention." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/23156939215321684480.

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碩士<br>國立交通大學<br>經營管理研究所<br>87<br>Abstract Keeping customers has become an important and challenging issue for companies. While companies can not prevent all problems and complaints, they can learn to recovery from them. Discovering what happens to complaints that are voiced is fundamental to understand the customer complaining process. This study examines the effect of distributive, procedural, and interactional fairness on complainants'' satisfaction and re-patronage intention. In order to understand the relative importance of recovery activities in determining recovery sa
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Chen, Chin-Hsuan, and 陳勁亘. "Understanding Customer Repurchase Intention - a Social Exchange Perspective." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/73653324599543916252.

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碩士<br>國立高雄第一科技大學<br>資訊管理系企業電子化碩士班<br>101<br>In this case much competitors, how to retain customers has been become necessary to study each vendor issues of the online market entry barriers are relatively lowly compared with entity. Many manufacturers in order to increase consumer spending and returned to the website wishes can make different advertising and recommend ways to increase consumer demand itself, but some manufacturers are large and cumbersome to constantly send information to consumers, which resulted in many consumers have the information overload problem. Past and online shopping
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Chien, Shoa-an, and 簡劭安. "Exploring Antecedents of Repurchase Intention of Branded Applications." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/30843455497668769640.

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碩士<br>淡江大學<br>會計學系碩士班<br>104<br>With the rapid growth of mobile commerce and smart handheld devices, social, local and mobile (SoLoMo) marketing provided by mobile devices is emerging as a new means attract and engage consumers, e.g., consumer-brand engagement. Along the same logic, SoLoMo factors may play a role in the use of branded applications (App). This study aims to explore how consumers’ cognitive, affection and activation in the relationship with the brand (consumer-brand engagement) influence their repeat purchase intention. Also, how these three components of consumer-brand engageme
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Yeh, Teng-Chi, and 葉滕騏. "Cheap Copy cell phone customer of Repurchase intention." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/62432412675423050798.

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Yu, Ting-Chu, and 游婷筑. "Understanding Consumer Repurchase Intention in Mobile Shopping Services." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/63333759193500211831.

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碩士<br>逢甲大學<br>企業管理學系<br>101<br>The popularity of mobile devices and ubiquitous services has changed the way in which people conduct consumptions. Enterprises nowadays take advantages of mobility to operate multi-channel strategies that breakthrough not only geographical and temporal limitations but also promote sales opportunities. How to cultivate consumers’ willingness of using mobile devices to conduct transactions should be one of the challenges for mobile shopping. The current study attempts to understand this important issue and adopts IS continuous usage model as the theoretical underpi
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Mrabet, Mayssa. "Understanding the drivers of repurchase intention in the sharing economy context." Master's thesis, 2019. http://hdl.handle.net/10362/63690.

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Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRM<br>The sharing economy is a fast-growing competitive market and a greatly debated phenomenon. Its success depends on customer repurchase intention. We anticipated a theoretical model integrating the literature of information systems (IS) success model, Expectation-confirmation theory (ECT), and overall trust. This integration allows the evaluation of the determinants of repurchase intention in the sharing economy context. The em
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Lai, Yung-Ju, and 賴勇儒. "The Study of Repurchase Intention in Property Insurance Company." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/60108171676172582414.

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碩士<br>開南大學<br>商學院碩士在職專班<br>104<br>The statistical data of the Taiwan Insurance Institute published in 2014 has shown that premium income of property insurance industry amounted to 132.2 billion, and the premium income of life insurance industry amounted to 2771.1 billion, the ratio of the income between property insurance industry and life insurance industry is 1:20.96. Therefore, in the highly competitive insurance market, is not only relying on its own sales to open up a business, the distributors are also important to the property insurance company. In this study, we used DEMATEL as our met
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"Exploration of repurchase intention after joining a loyalty program." 2005. http://library.cuhk.edu.hk/record=b5892647.

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Cheng Yuet Yee.<br>Thesis (M.Phil.)--Chinese University of Hong Kong, 2005.<br>Includes bibliographical references (leaves 41-44).<br>Abstracts in English and Chinese.<br>ABSTRACT (ENGLISH) --- p.i<br>ABSTRACT (CHINESE) --- p.ii<br>ACKNOWLEDGEMENT --- p.iii<br>TABLE OF CONTENTS --- p.iv<br>LIST OF TABLES --- p.v<br>INTRODUCTION --- p.1<br>LITERATURE REVIEW --- p.3<br>Definition of Loyalty Programs --- p.3<br>Background of Loyalty Program Research --- p.3<br>Structural Elements of Loyalty Programs --- p.5<br>Extension of Consumer-Focused Loyalty Program Research --- p.13<br>THEORETIC
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Li, Syu-Jhen, and 李姁臻. "A Study of Customers’ Repurchase Intention of Furniture Industry." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/13483900715651681600.

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碩士<br>亞洲大學<br>國際企業學系碩士班<br>101<br>In recent years, with environmental changes, the furniture market has been becoming increasingly fierce. Because of powerful pressure, many traditional furniture dealers have chosen to leave the market, and the traditional furniture dealer who chooses to stay in the market must have a unique competitive advantage. Hence, the traditional furniture dealer must adopt more initiative marketing strategies to increase potential customers’ satisfaction. The purpose of this study is to explore the relationships among service quality, store image, customer satisfaction
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Li, Tung-ying, and 李東穎. "The Effort of Service Recovery on Customer Repurchase Intention." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/36711984368345694368.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理研究所<br>99<br>Because of the particularity of service, it is hard to avoid the service failure. Furthermore, service failure is related to consumer’s switching behavior. Therefore, service recovery is the primary concern for service provider. This study investigated the impact of high (low) service recovery effort which companies paid in the process of recovering the service failure on customer’s evaluation of service recovery performance. Through literature review, this study concluded three major antecedents: perceived justice, satisfaction and gratitude, and sugges
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Chang, Ru-Ying, and 張如瑩. "The study of repurchase intention in group social network." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/07324249469216637219.

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碩士<br>中國文化大學<br>企業實務管理數位碩士在職專班<br>102<br>Currently, the Internet Economy has developed rapidly, global consumer awareness has risen, and customer requirements for group-purchase website services and merchandise have relatively increased. This study attempts to explore some of the factors of community websites affecting group-purchasing online. By using the technology acceptance model, and through research on community website service quality and customer satisfaction, the study attempts to enhance the group-purchase websites and the stores’ high level of service quality, to increase customer s
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Yen, Vu Thi, and Vu Thi Yen. "Factors influencing Vietnamese customers’ online repurchase intention in Hanoi." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/77107237807315061404.

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碩士<br>稻江科技暨管理學院<br>IMBA國際商務碩士學位學程<br>104<br>The purpose of this study is to investigate factors influencing Vietnamese customers’ intention to repurchase online in Hanoi. In this study, online customers were condidered as Internet users and traditional customers. To measure factors, Marketing theories and Information System theories were applied to propose a research framework. Data was collected in Hanoi by adopted online survey that was sent out via email and social network. 229 respondents who answered online survey were 18 years old and over and they had online shopping experiences. The fi
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Tseng, Ching-jen, and 曾敬仁. "Exploring the Factors Influencing Repurchase Intention of Educational Software." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/07788072555059225646.

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碩士<br>正修科技大學<br>資訊管理研究所<br>99<br>With the use of educational software dramatically increasing in the university, the domestic educational software industry is growing rapidly in Taiwan. Since the competition has become more intense that changed the field of educational software industry. The software companies lower down the value-added services due to the profit margin of educational software has been reduced quite substantially. This cause huge impact on customers’ satisfaction and the repurchase intention for educational software in each school, leading the software industry has arising dif
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Wu, Songling, and 吳松齡. "Exploring the Factors Influencing Repurchase Intention of Organic Products." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/73365272841938008257.

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碩士<br>國立中正大學<br>高階主管管理碩士在職專班<br>100<br>Abstract With the increasing in national income and improving the quality of life, food security are become a growing concern. Facing the challenges of globalization of agriculture and competitive liberalization, the demand of food security is rising. Therefore, how to attract more consumers to repurchase organic products has become an important issue in organic industry. Many past researches were focusing on consumer’s purchase intention of organic food, or consumer behavior for organic product. For the consumer satisfaction to repurchase intention has b
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Pei-JungChiang and 蔣佩容. "The Effect of Group-Buying Websites on Repurchase Intention." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/49378527053697862983.

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碩士<br>國立成功大學<br>企業管理學系碩博士班<br>100<br>Because of the break of time and space limitations, more and more people join the ranks of online shopping. According to the statistics of Market Intelligence and Consulting Institute in Institute for Information Industry, Taiwan's market scale of online shopping is about NT $ 325.6 billion in 2011. This shows the potential of online shopping market. The recent emergence of a new e-business model to meet consumer's demand of strict budgeting is group-buying websites. Because the business model creates win-win situation for buyers and sellers, the market sca
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Hung, Chin-Tang, and 洪錦堂. "Factors that influence customer repurchase intention in the real." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/75163829578556664726.

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碩士<br>國立勤益科技大學<br>流通管理系<br>99<br>The statistics from Directorate-General of Budget, Accounting and Statistics, Executive Yuan, indicates that service industry accounted for 73.2% of the country’s aggregate GDP in 2008, and that the ratio has been increasing year on year, showing service sector’s greater contribution to Taiwan’s economy. As Peter F. Drucker, the father of modern management, put it, “New economy is service economy, and service is the source of competitive advantage.”,”The purpose of business is to create and keep a customer.", servitized organizations characterize today’s societ
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PAN, JIAN-HONG, and 潘建宏. "A Study on Repurchase Intention of Online Group Buying." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/wh6697.

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碩士<br>國立高雄第一科技大學<br>資訊管理系碩士班<br>106<br>In recent years, with the popularity of the Internet has led to the rapid development of online group buying ,which has became an mature structure,and also social media has became an indispensable part of our daily lives,the purpose of the study in order to explore the factors of customer’s repurchase intention and it use base on Expectation Confirmation Theory, through the degree of confirmaion perceived value ,consumer satisfaction,and website trust combine the online questionnaire survey by customer of GOMAJI company as a causal aspect to explore the i
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HSIAO, YU-CHIAN, and 蕭宇倩. "The Study of Repurchase Intention Toward Live Webcasting Product." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/8qd599.

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碩士<br>銘傳大學<br>國際企業學系碩士在職專班<br>106<br>In recent years, the social network sites (SNS) have developed rapidly, such as facebook, has a live webcasting function in 2016. Live webcasting becomes the most popular application in SNS and provides many new e-commerce opportunities. These social media platforms are enabling users to exchange their ideas, to publish their opinions and to participate in various activities and events. Therefore, the motivation of user’s repurchase intention is critical for long-term development of live webcasting. In this study, we adopted expectation confirmation model
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Thu, Le Kieu Cam, and 黎喬錦秋. "The Influences of Background Music to Customers’ Repurchase Intention." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/t9tnc5.

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碩士<br>龍華科技大學<br>企業管理系碩士班<br>107<br>Companies have long term understood the essential of store environment in enlarge the shopping repurchase intention, and previous investigation has examined the main impact of ambient stimuli such as background music. This research paper is based on the previous literatures to investigate the influence of background music in a retail store environment to consumers’ repurchase intention in Ho Chi Minh City in Vietnam. The required data were gathered and analyzed from 110 respondents joined in the two environment of soft and heavy background music. The Statisti
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CHEN, YUN-JOU, and 陳紜柔. "Exploring the Relationship between Impulse Purchase and Repurchase Intention." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/a7v274.

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碩士<br>國立虎尾科技大學<br>企業管理系經營管理碩士班<br>107<br>Impulse purchase is a common consumer behavior phenomenon nowadays. However, impulse purchase cannot guarantee the further repurchase. It is important to understand whether consumers are willing to make repurchases after an impulse purchase. External marketing incentives, situational factors and consumer’s impulse purchase tendency can affect consumers impulse purchase behavior. This study uses Informational Word of mouth Relatedness Influence, Product Scarcity, Consumer’s Need for Uniqueness, Perceived Value, Confirmation, Satisfaction to understand th
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Chen, Cheng-Hua, and 陳政華. "Factors Affecting Repurchase Intention – Taking Kindergarten as an Example." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/495xq8.

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碩士<br>國立高雄應用科技大學<br>企業管理系碩士在職專班<br>106<br>In the past, many studies have focused on the factors affecting repurchase intention. However, a more complete structure in this respect has not been proposed yet. In this study, it aims to explore the effect of service quality on repurchase intention and the medicating role of brand attachment and switching costs. When choosing an empirical sample, kindergartens are used as research objects. 　　This study was conducted by consumers who had experience with parents of young children attending kindergartens and collected a total of 170 valid questionnaire
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Hung, Chao-Yang, and 洪肇陽. "Consumer Counterfactual Thinking on Repurchase Intention─The Moderating Effects of Product Involvement and Repurchase Time Distance." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/64200170440171342358.

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Chen, Wei-ming, and 陳衛民. "On-line Shopping Complaining:A Study on the Relationship between Determinants of Complaining Intention, Complaining Intention and Repurchase Intention." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/84468130656826390640.

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碩士<br>東吳大學<br>企業管理學系<br>97<br>Previous studies have made great efforts on consumer complaining behavior (CCB) in the context of physical marketing place. Yet the understanding of the on-line complaining behavior is still sparse and limited. This research intends to study complaining intention in the context of on-line shopping where shoppers buy tangible products that need to be packaged and delivered. The results can help identify factors that lead dissatisfied consumers to exit silently instead of voicing their complaint. Furthermore, the study tests the mediating effect of complaining inten
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Wang, Tsung-Min, and 王琮民. "A study of Influence on Repurchase Intention of Automobile Tire." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/80720181395919580622.

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碩士<br>中原大學<br>企業管理研究所<br>97<br>Along with the national income increase, the spending ability and the level of living is increasing too. The modern automobile has been the universal transportation vehicle, and also was used to go to work or outside. According to the Ministry of Communication’s record, Taiwan has approximately 5,710,000 passenger vehicle in 2007. So there is a huge domestic tire market in Taiwan. Along with the internationalization’s tendency, the international well-known tire industry enters the Taiwan market on a large scale. In addition to, the consumer obtained enhancement,
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Hsu, Chen-Chih, and 徐晨智. "A study of online repurchase intention-habit as a Moderator." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/462kna.

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碩士<br>東吳大學<br>企業管理學系<br>96<br>The statistics show a consumer who accept shopping at network perhaps will not do shopping repeatedly on the same website. In order to raise the performance, the network retailer has to care how to make consumers sustain and do shopping in their network shops? Why can consumers do shopping continuously in the same network shops? The traditional marketing theory verifies that the satisfied customers continuously do shopping at virtual stores. However in the researches of the network situation, more of them regarding the shopping at network as systematic adoption an
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Chen, Ming-Hung, and 陳銘鴻. "The Determinants of Consumer Repurchase Intention in Luxury Watch Industry." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/gexgk8.

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碩士<br>國立雲林科技大學<br>企業管理系<br>103<br>As the uprising of quality of life, the consumers also burn more of cashes on boutiques. Also the trend of consuming luxurious watches is growing yearly. Retailers are competing by opening up stores by stores. Besides emphasizing on value of products, they also offer multi-dimensional service and sense for consumers to obtain the chance of repurchasing. The research takes H Company as example, referring to the viewpoint of consumers to the repurchasing that for us to do the research and analysis. We adopt deep interviewing method, interviewing the custome
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Huang, Shih-Hao, and 黃士豪. "A Study on the Intention to Repurchase Cosmetic Medical Service." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/40567192943742636147.

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碩士<br>國立高雄第一科技大學<br>國際管理碩士學位學程<br>102<br>In his theory of hierarchy of needs, psychologist Abraham Maslow proposed that after physiological and safety needs are fulfilled, human beings will want to satisfy needs of higher level, including aesthetic needs. Nowadays, even men are starting to join the trend of taking advantage of cosmetology, which in turn makes the beauty industry widely popular among emerging industries. In the customer-oriented age, the capital for developing new customers is five times more than the capital for keeping the existing ones, because it is a high capital and hig
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Ni-Chun, Yeh, and 葉倪均. "Leisure Benefits and Repurchase Intention of Power Fitness Yoga Members." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/50808111860630561930.

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碩士<br>臺北市立大學<br>休閒運動管理學系碩士在職專班<br>103<br>The purpose of this study was to identify the current situation of participants from different backgrounds participating in Power fitness Yoga as well as the relationship among leisure benefits and repurchase intention; difference among leisure benefits and repurchase intention on demographic variables; relativity between leisure benefits and repurchase intention; prediction of leisure benefits and repurchase intention. A questionnaire survey was given to power fitness yoga members by purposive sampling. A questionnaire survey was comprised of 355 parti
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Wang, Hsiang-chih, and 王祥植. "Online Shop Impact of Customer Repurchase Intention--Motivation and Cost." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/72605598365927732482.

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碩士<br>國立高雄第一科技大學<br>資訊管理研究所<br>101<br>Recent research has key point of information technology in helping build stronger and more enduring customer relationships. Person product recommendation (PPRs) adapt to unique customers’ preferences and tastes are one IT-enabled strategy that has been widely adopted by online vendor to improve customers’ shopping experience. Although lot of online retailers have complete PPRs on their electronic storefronts to improve customer retention, prior evidence for the effects PPRs on retention is scattered, and limited anecdotal evidence is inconsistent. Data c
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Chen, Kuo-tung, and 陳國棟. "The Repurchase Intention of Taiwanese Electronic Manufacture to Semiconductor Distributor." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/90844998558221197414.

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碩士<br>銘傳大學<br>國際企業學系碩士在職專班<br>97<br>Semiconductor components are key parts of electronic products. Semiconductor distributors are very important for the industry because they play the role of a bridge between design and manufacture. Under the severe competition environment, distributor can not only sale to the final product producers and module makers, they need to keep their customer. Therefore, this study explores the influencing factors of customer repurchase intention in the industry. Analytical results show that the scale of the distributor, proprietary assets invested by customer, a
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Huang, Jhihsian, and 黃芷嫻. "Does Relationship Marketing Matter Financial Customers’ Repurchase Financial Products Intention." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/93814900183653412664.

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碩士<br>國立臺北大學<br>金融與合作經營學系<br>100<br>Since the financial turmoil of 2008, the financial industry at domestic and abroad are subject to significant impact on many banks face closure almost overnight. Not only bank employees lost their job security, customer loss their confidence, and it also has a significant impact to the community. In such a difficult operating environment, how to cultivate customer relationships, making relationship marketing as a final contribution of banks is a great need in-depth understanding of the issues. This study explored the relationship marketing on the financial s
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LO, MIN-LUN, and 羅敏倫. "The Influence of Inertia on Repurchase Intention of Hypermarket Customers." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/40005542533166579574.

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碩士<br>中華大學<br>企業管理學系碩士班<br>100<br>This study used the inertia as the core variable, and connected with customer satisfaction, switching barriers, alternative attractiveness to explore the influence on repurchase intention of hypermarket customers, and analyze the moderating effect of inertia. Furthermore, we explored the antecedent variables of inertia. To achieve this research purposes, this study used questionnaire to investigate the consumers of the north area of Taichung. We got 276 valid questionnaires. After collecting data, the regression analysis, structural equation modeling（SEM）were
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TSAI, YI-CHING, and 蔡伊晴. "How do user and firm generated contents influence repurchase intention?" Thesis, 2019. http://ndltd.ncl.edu.tw/handle/mq26et.

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碩士<br>國立高雄科技大學<br>企業管理系<br>107<br>Although some studied have explored how firm and user-generated content affects customer perception and behavior of the brand, few studies explored how it affects consumer buying behavior through trust. This study mainly focused on the effects of firm-generated content (FGC) and user-generated content (UGC) on repurchase intention via trust. Besides, this study also used social network proneness and attachment style as moderating variables to conduct the empirical research. In this study, the sample is the consumers who most often browsed a Facebook brand fan
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Chen, Kuan-Yu, and 陳冠宇. "Planned Obsolescence and Repurchase Intention : iPhone Batterygate as an example." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/wnzdb4.

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Zhang, Keng Rui, and 張耿瑞. "Understanding the Influence of Social Trust on Consumers' Repurchase Intention." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/499x83.

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碩士<br>國立高雄第一科技大學<br>資訊管理系電子商務碩士班<br>106<br>Consumers' repurchase intentions have considerable correlation with the profitability of vendor. In recent years, under the vigorous development of the social, people have become accustomed to referencing comments and opinions given by the community prior to shopping, and through these information Their shopping, due to people’s dependence on the social, more and more vendor are willing to run their own social shopping or cooperate with other social shopping in an attempt to build a trust relationship with the community through consumers. In order to
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HUNG, I.-JIA, and 洪意嘉. "The Role of Metaphor on Repurchase Intention in Social Commerce." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/7g95qz.

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碩士<br>國立雲林科技大學<br>資訊管理系<br>107<br>The paper aims to examine how metaphor affects repurchase intentions through the attachment and savoring in a social commerce business environment. In Taiwan's community business environment, consumer behavior-related research focuses on the process of consumer decision-making, not the way messages are presented. Therefore, analyzing how the attachment and savoring of metaphorical messaging to consumers affects repurchase intentions is an important issue in social commerce. A new research model is developed which comprises five constructs and 8 research hypoth
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Zhu, Gu-Guang, and 朱家廣. "Influencing factors on Consumers' Repurchase Intention of O2O Commerce Platforms." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/d4cn25.

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碩士<br>東海大學<br>資訊管理學系<br>107<br>With the changes of the social environment and the advancement of science and technology, people's consumption behavior was affected. When people have experienced the era of agro-industrial, commodity, and service economy, the era of experience economy is coming. With the advent of the experience economy era, consumer behavior gradually pays attention to the value of goods or services experienced in the purchase process, which in turn affects consumers' purchasing decisions. The survey result from Nielsen (2017) showed that up to 85% of Taiwanese respondents are
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YU, CHING-MING, and 游景明. "Exploring Influencing Factors of Inter-entity Supply Contract Repurchase Intention." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/k89q5a.

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碩士<br>亞洲大學<br>經營管理學系碩士在職專班<br>107<br>The scale of government procurement market has always been extremely large. In order to respond to huge amounts of property or labor purchases, thegovernment constituted “Regulations for The Implementation of Inter-entity Supply Contracts”. Under the system of Inter-entity Supply Contracts, the government procurement cost decreased substantially.The number of government agencies which makes repurchase increases year by year thanks to this contract and also promotes the importance of Inter-entity Supply Procurement Market to grow.As a result, more and more m
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Cheng, Sheng-Yao, and 鄭聖耀. "A Study of the Relationships among Advertising Endorser Credibility, Trust, Purchase Intention , and Repurchase Intention." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/97444128435269113205.

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碩士<br>康寧大學<br>資訊傳播研究所<br>103<br>The purpose of this study is to explore the influence from Advertising Endorser Credibility, Trust, Purchase Intention and Repurchase Intention of consumers in using the products endorsed by Yen-chi,Cheng. Through purposive sampling, 330 questionnaires were issued, and 318 questionnaires were responded, including 310 valid ones. The effective response rate is 93.9%. By ways of descriptive statistics, Pearson Correlation Analysis, Regression Analysis and Hierarchical Regression Analysis, this study tries to know the influence from Advertising Endorser Credibility
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LEE, SHAO-I., and 李劭翊. "The Effect of Placement Marketing Advertising in Community Websites on the Purchasing Intention and Repurchase Intention." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/53891178306673614945.

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碩士<br>義守大學<br>資訊管理學系<br>104<br>As network is developing rapidly in recent years, advertising is emerging on Internet in the transition from traditional newspapers and periodicals to online information exchange. Network advertising bearing lower costs but circulating faster than traditional ones has gained popularity among business. In endless network, Facebook, which is popular with abundant users, offers a platform where users can express and share her/his life and feelings apart from making friends. Till end of June, 2015, registered users volume on Facebook have been up to 1.59 billion, abo
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