Log in

Relevant bibliographies by topics / Androgyny in literature / Journal articles

To see the other types of publications on this topic, follow the link: Androgyny in literature.

Journal articles on the topic 'Androgyny in literature'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Androgyny in literature.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Cook, Ellen Piel. "Psychological Androgyny." Counseling Psychologist 15, no. 3 (July 1987): 471–513. http://dx.doi.org/10.1177/0011000087153006.

Full text

Abstract:

Androgyny represents a combination of personality characteristics traditionally associated with men (masculine) and those associated with women (feminine). This critical review provides an overview of basic assumptions, measures, research topics, and results of research in the androgyny literature. In particular, research on developmental perspectives emphasizes the importance of focusing upon how individuals systematically maintain and modify their perceptions and experiences as men and women over the life span. The impact of client and practitioner femininity and masculinity upon the counseling process remains poorly understood. Researchers and practitioners alike should recognize the complexity of sex-role-related phenomena, including the importance of situational factors and the role of individual differences in accounting for sex role behavior and adjustment.

APA, Harvard, Vancouver, ISO, and other styles

2

Daniela Caselli. "Androgyny in Modern Literature (review)." MFS Modern Fiction Studies 54, no. 4 (2008): 926–29. http://dx.doi.org/10.1353/mfs.0.1585.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Kottke, Janet L. "Can Androgyny Be Assessed with a Single Scale?" Psychological Reports 63, no. 3 (December 1988): 987–91. http://dx.doi.org/10.2466/pr0.1988.63.3.987.

Full text

Abstract:

The measurement of psychological androgyny has been widely discussed in the literature. Several approaches have been tried: simple differences in Masculine-Feminine scores, median splits, and continuous scores. This study was an attempt to determine if a bipolar M-F scale centered with an Androgyny midpoint would yield similar results to those on Bern's widely used measurement of androgyny. The results suggest the concept of androgyny may be specific to the scale used.

APA, Harvard, Vancouver, ISO, and other styles

4

McKelly, James C., and Mark Spilka. "Hemingway's Quarrel with Androgyny." American Literature 64, no. 1 (March 1992): 177. http://dx.doi.org/10.2307/2927511.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Yau, Ka-Fai, and Zuyan Zhou. "Androgyny in Late Ming and Early Qing Literature." Chinese Literature: Essays, Articles, Reviews (CLEAR) 25 (December 2003): 213. http://dx.doi.org/10.2307/3594296.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Zaifullah, Zaifullah. "KAJIAN TEORI ANDROGINI TERHADAP JENIS PERMAINAN DALAM PEMAHAMAN KARAKTER GENDER ANAK." Musawa: Journal for Gender Studies 11, no. 2 (January 14, 2020): 202–21. http://dx.doi.org/10.24239/msw.v11i2.473.

Full text

Abstract:

His paper is a literature review to explain the Androgyny theory of types of games in shaping the understanding of children's gender roles. The androgyny theory is expected to be able to change people's views about people's understanding of gender and gender which is very influential in the selection of games for young children so that it is considered very important to understand the difference between sex and gender.

APA, Harvard, Vancouver, ISO, and other styles

7

Stoneman, Patsy, and Diane Long Hoeveler. "Romantic Androgyny: The Women within." Modern Language Review 88, no. 1 (January 1993): 158. http://dx.doi.org/10.2307/3730806.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Wan, Marco. "Fetishistic Reading, Intertextual Reading: Law, Literature and Androgyny in theMadame BovaryTrial." Law and Humanities 2, no. 2 (December 2008): 233–54. http://dx.doi.org/10.1080/17521483.2008.11423753.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Lurie, Susan. ": Romantic Androgyny: The Women Within. . Diane Long Hoeveler." Nineteenth-Century Literature 46, no. 4 (March 1992): 555–57. http://dx.doi.org/10.1525/ncl.1992.46.4.99p0416b.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Cull, John T. "Androgyny in the Spanish Pastoral Novels." Hispanic Review 57, no. 3 (1989): 317. http://dx.doi.org/10.2307/473594.

Full text

APA, Harvard, Vancouver, ISO, and other styles

11

Wing, Nathaniel. "Androgyny, Hysteria and the Poet in Baudelaire's NovellaLa Fanfarlo." Romance Quarterly 45, no. 3 (January 1998): 143–53. http://dx.doi.org/10.1080/08831159809603855.

Full text

APA, Harvard, Vancouver, ISO, and other styles

12

Nass, Barry. "Androgyny, Transsexuality, and Transgression in Jerzy Kosinski's "Passion Play"." Contemporary Literature 31, no. 1 (1990): 37. http://dx.doi.org/10.2307/1208635.

Full text

APA, Harvard, Vancouver, ISO, and other styles

13

Ouimet, Albert. "Textual Androgyny in Beckett's Later Work: Prose for Performance." Samuel Beckett Today / Aujourd'hui 1, no. 1 (October 16, 2018): 138–42. http://dx.doi.org/10.1163/18757405-00101016.

Full text

APA, Harvard, Vancouver, ISO, and other styles

14

Wolfson, Susan J. "Romantic Androgyny: The Women Within. Diane Long Hoeveler." Wordsworth Circle 22, no. 4 (September 1991): 238–40. http://dx.doi.org/10.1086/twc24042704.

Full text

APA, Harvard, Vancouver, ISO, and other styles

15

Fabijancic, Ursula. "Michel Tournier’s sexual utopia revisited: androgyny and sublimation." Neophilologus 91, no. 3 (March 16, 2007): 387–406. http://dx.doi.org/10.1007/s11061-006-9021-0.

Full text

APA, Harvard, Vancouver, ISO, and other styles

16

MacLeod, Catriona. "Pedagogy and Androgyny in Wilhelm Meisters Lehrjahre." MLN 108, no. 3 (April 1993): 389. http://dx.doi.org/10.2307/2904753.

Full text

APA, Harvard, Vancouver, ISO, and other styles

17

Davis, Amanda Blake. "Androgyny as Mental Revolution in Act 4 of Prometheus Unbound." Keats-Shelley Review 34, no. 2 (July 2, 2020): 160–77. http://dx.doi.org/10.1080/09524142.2020.1822009.

Full text

APA, Harvard, Vancouver, ISO, and other styles

18

Aghacy, Samira. "Hoda Barakat's the Stone of Laughter: Androgyny or Polarization?" Journal of Arabic Literature 29, no. 3 (January 1, 1998): 185–201. http://dx.doi.org/10.1163/157006498x00046.

Full text

APA, Harvard, Vancouver, ISO, and other styles

19

Aghacy, Samira. "Hoda Barakat's the Stone of Laughter: Androgyny or Polarization?" Journal of Arabic Literature 29, no. 1 (January 1, 1998): 185–201. http://dx.doi.org/10.1163/157006498x00208.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

Janowitz, Anne F., and William Veeder. "Mary Shelley and Frankenstein: The Fate of Androgyny." Modern Language Review 84, no. 4 (October 1989): 938. http://dx.doi.org/10.2307/3731189.

Full text

APA, Harvard, Vancouver, ISO, and other styles

21

Markstrom-Adams, Carol. "Androgyny and its relation to adolescent psychosocial well-being: A review of the literature." Sex Roles 21, no. 5-6 (September 1989): 325–40. http://dx.doi.org/10.1007/bf00289595.

Full text

APA, Harvard, Vancouver, ISO, and other styles

22

Taylor, Diana. "Denise Stoklos: The Politics of Decipherability." TDR/The Drama Review 44, no. 2 (June 2000): 7–29. http://dx.doi.org/10.1162/10542040051058681.

Full text

Abstract:

One of Brazil's few solo performance artists, Stoklos combines political clowning/commentary, mime, androgyny, magic, and Brechtian gestus as she explores “the ways in which gender, sexuality, power, and familial bonds pull and push in a woman's flesh.”

APA, Harvard, Vancouver, ISO, and other styles

23

Kaivola, Karen. "Revisiting Woolf's Representations of Androgyny: Gender, Race, Sexuality, and Nation." Tulsa Studies in Women's Literature 18, no. 2 (1999): 235. http://dx.doi.org/10.2307/464448.

Full text

APA, Harvard, Vancouver, ISO, and other styles

24

Feldman, Jessica R. "Androgyny and the Denial of Difference. Kari Weil." Modern Philology 93, no. 1 (August 1995): 89–92. http://dx.doi.org/10.1086/392287.

Full text

APA, Harvard, Vancouver, ISO, and other styles

25

Rado, Lisa. ""Hypsos" or "Spadia"? Rethinking Androgyny in Ulysses with Help from Sacher-Masoch." Twentieth Century Literature 42, no. 2 (1996): 193. http://dx.doi.org/10.2307/441733.

Full text

APA, Harvard, Vancouver, ISO, and other styles

26

FINN, M. R. "Neurasthenia, Hysteria, Androgyny: The Goncourts and Marcel Proust." French Studies 51, no. 3 (July 1, 1997): 293–304. http://dx.doi.org/10.1093/fs/51.3.293.

Full text

APA, Harvard, Vancouver, ISO, and other styles

27

Morrison, Jeff, and Catriona MacLeod. "Embodying Ambiguity: Androgyny and Aesthetics from Winckelmann to Keller." Modern Language Review 96, no. 1 (January 2001): 256. http://dx.doi.org/10.2307/3735820.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

Boldt-Irons, Leslie Anne. "Anarchy and Androgyny in Artaud's "Heliogabale ou L'Anarchiste Couronne"." Modern Language Review 91, no. 4 (October 1996): 866. http://dx.doi.org/10.2307/3733514.

Full text

APA, Harvard, Vancouver, ISO, and other styles

29

Giller, Pinchas. "Nesirah: Myth and Androgyny in Late Kabbalistic Practice." Journal of Jewish Thought and Philosophy 12, no. 3 (2003): 63–86. http://dx.doi.org/10.1163/105369903776759300.

Full text

Abstract:

AbstractJewish mysticism, in its classical period, is replete with images and theories that employ a mythic view of gender. This article will review a motif that has not been the subject of particular scholarly attention, that of the nesirah. The motif of the nesirah clearly has its origins in the most ancient understandings on the proclivities of the feminine aspects of Divinity. That a mythic motif that encompassed such a brazen sexuality was retained and worked into the core of classical Kabbalah is indicative of the resonance of the myth, and the reluctance of the creators of the mystical canon to relinquish a tradition that they clearly viewed as essential, notwithstanding its challenges to the monotheistic ideal of classical, exoteric Judaism.

APA, Harvard, Vancouver, ISO, and other styles

30

Raymond, James C. "I-Dropping and Androgyny: The Authorial I in Scholarly Writing." College Composition and Communication 44, no. 4 (December 1993): 478. http://dx.doi.org/10.2307/358383.

Full text

APA, Harvard, Vancouver, ISO, and other styles

31

Gargano, Elizabeth. "Utopian Voyeurism: Androgyny and the Language of the Eyes in Haywood'sLove in Excess." Eighteenth-Century Fiction 21, no. 4 (July 2009): 513–34. http://dx.doi.org/10.3138/ecf.21.4.513.

Full text

APA, Harvard, Vancouver, ISO, and other styles

32

McLaughlin, Larin. "Androgyny and Transcendence in Contemporary Corporate and Popular Culture." Cultural Critique, no. 42 (1999): 188. http://dx.doi.org/10.2307/1354596.

Full text

APA, Harvard, Vancouver, ISO, and other styles

33

Diamond, Catherine. "Being Carmen: Cutting Pathways towards Female Androgyny in Japan and India." New Theatre Quarterly 34, no. 4 (October 8, 2018): 307–25. http://dx.doi.org/10.1017/s0266464x18000398.

Full text

Abstract:

In this article Catherine Diamond examines the flows of transcultural hybridity occurring in dance between Spanish flamencos, Japanese exponents of flamenco, and Indian dancers interacting with flamenco within their classical dance forms. Japan and India represent two distinct Asian reactions to the phenomenon of global flamenco: the Japanese have adopted it wholesale and compete with the Spanish on their own ground; the Indians claim that as the Roma (gypsy) people originated in India, the country is also the home of flamenco. Despite their differing attitudes, flamenco dance offers women in both cultures a pathway toward participating in an internal androgyny, a wider spectrum of gender representation than either the Asian traditional dance or contemporary Asian society normally allows. Catherine Diamond is a professor of theatre and environmental literature. She is Director of the Kinnari Ecological Theatre Project in Southeast Asia, and the director/choreographer of Red Shoes Dance Theatre in Taiwan.

APA, Harvard, Vancouver, ISO, and other styles

34

Stone, James W. ""Man's effeminate s(lack)ness:" Androgyny and the Divided Unity of Adam and Eve." Milton Quarterly 31, no. 2 (May 1997): 33–42. http://dx.doi.org/10.1111/j.1094-348x.1997.tb00491.x.

Full text

APA, Harvard, Vancouver, ISO, and other styles

35

Shepard, Alan, and Robert Kimbrough. "Shakespeare and the Art of Humankindness: The Essay toward Androgyny." South Central Review 9, no. 1 (1992): 99. http://dx.doi.org/10.2307/3189389.

Full text

APA, Harvard, Vancouver, ISO, and other styles

36

Powell, Gary N., D. Anthony Butterfield, and Xueting Jiang. "Why Trump and Clinton won and lost: the roles of hypermasculinity and androgyny." Equality, Diversity and Inclusion: An International Journal 37, no. 1 (February 14, 2018): 44–62. http://dx.doi.org/10.1108/edi-08-2017-0166.

Full text

Abstract:

Purpose The purpose of this paper is to examine perceptions of the “Ideal President” (IP) and presidential candidates in the 2016 US presidential election in relation to gender stereotypes and leader prototypes. Design/methodology/approach In all, 378 business students assessed perceptions of either the IP or a particular candidate on measures of masculinity and femininity. Androgyny (balance of masculinity and femininity) and hypermasculinity (extremely high masculinity) scores were calculated from these measures. Findings The IP was perceived as higher in masculinity than femininity, but less similar to the male (Donald Trump) than the female (Hillary Clinton) candidate. IP perceptions were more androgynous than in the 2008 US presidential election. Respondents’ political preferences were related to their IP perceptions on hypermasculinity, which in turn were consistent with perceptions of their preferred candidate. Social implications Trump’s high hypermasculinity scores may explain why he won the electoral college vote, whereas Clinton’s being perceived as more similar to the IP, and IP perceptions’ becoming more androgynous over time, may explain why she won the popular vote. Originality/value The study extends the literature on the linkages between gender stereotypes and leader prototypes in two respects. Contrary to the general assumption of a shared leader prototype, it demonstrates the existence of different leader prototypes according to political preference. The hypermasculinity construct, which was introduced to interpret leader prototypes in light of Trump’s candidacy and election, represents a valuable addition to the literature with potentially greater explanatory power than masculinity in some situations.

APA, Harvard, Vancouver, ISO, and other styles

37

Hill, Thomas D. "Androgyny and Conversion in the Middle English Lyric, "In the Vaile of Restles Mynd"." ELH 53, no. 3 (1986): 459. http://dx.doi.org/10.2307/2873035.

Full text

APA, Harvard, Vancouver, ISO, and other styles

38

Harris, Catherine T., Philip J. Perricone, and Margaret Supplee Smith. "The Artist and Androgyny: A Study of Gender Identity in Visual Artists." Empirical Studies of the Arts 6, no. 1 (January 1988): 67–78. http://dx.doi.org/10.2190/9p69-xcur-c3na-2dck.

Full text

Abstract:

While art is an activity that is socially valued, the image of the artist as perceived by the public and expressed in the literature has rarely been studied empirically. The Adjective Check List is used to test one dimension of this issue—June Wayne's hypothesis that the artist is a stereotypical woman, focusing on the artist's view of himself/herself and artists in general. Data were gathered by means of a questionnaire mailed to 1753 artists who had been nominated for the national Awards in Visual Arts during the first five years of the program (1982–86). It was found that artists tend to have self-images which are androgynous in terms of sex stereotyping, while at the same time, they see artists in general as relatively masculine. It was also found that while artists tend to view their colleagues in favorable terms, they view themselves as individual artists significantly more favorably. The implications of these findings for the profession of art are discussed.

APA, Harvard, Vancouver, ISO, and other styles

39

Russo, Stephanie, and A. D. Cousins. "“Educated in Masculine Habits”: Mary Robinson, Androgyny, and the Ideal Woman." Journal of the Australasian Universities Language and Literature Association 2011, no. 115 (May 2011): 37–50. http://dx.doi.org/10.1179/000127911804775332.

Full text

APA, Harvard, Vancouver, ISO, and other styles

40

Forrester, Sibelan. "Bells and Cupolas: The Formative Role of the Female Body in Marina Tsvetaeva's Poetry." Slavic Review 51, no. 2 (1992): 232–46. http://dx.doi.org/10.2307/2499529.

Full text

Abstract:

Like many other Russian women writers, Marina Tsvetaeva did not merely include women's language and physical experience in her poetry; they were central to her concern with poetry and poetic creation. These elements of her work have in recent years evoked an interest from women readers and feminist scholars of Russian literature which is reflected in the number of studies devoted to aspects of her work. Antonina Gove discusses the presence and chronological development of female roles in Tsvetaeva's poetry; Anya Kroth illustrates the importance of gender and specifically androgyny in Tsvetaeva's construction of a dichotomous world-view. Barbara Heldt's landmark study of women in Russian literature, Terrible Perfection, devotes several pages to Tsvetaeva as an autobiographer and a woman poet liberated from the “split selves” of her predecessors.

APA, Harvard, Vancouver, ISO, and other styles

41

Helt, Brenda S. "Passionate Debates on “Odious Subjects”: Bisexuality and Woolf’s Opposition to Theories of Androgyny and Sexual Identity." Twentieth-Century Literature 56, no. 2 (2010): 131–67. http://dx.doi.org/10.1215/0041462x-2010-3002.

Full text

APA, Harvard, Vancouver, ISO, and other styles

42

Rackin, Phyllis. "Androgyny, Mimesis, and the Marriage of the Boy Heroine on the English Renaissance Stage." PMLA 102, no. 1 (January 1987): 29. http://dx.doi.org/10.2307/462490.

Full text

APA, Harvard, Vancouver, ISO, and other styles

43

Saint-Martin, Lori. "Sister-Brother Incest, Androgyny, and Death: Les souffleurs by Cécile Ladjali and Ce qu’il en reste by Julie Hivon." L'Esprit Créateur 59, no. 3 (2019): 19–33. http://dx.doi.org/10.1353/esp.2019.0029.

Full text

APA, Harvard, Vancouver, ISO, and other styles

44

Rojas, Ana Raquel. "The Mustachioed Woman, or The Problem of Androgyny in Victoria Cross’ Six Chapters of a Man’s Life." Cahiers victoriens et édouardiens, no. 74 Automne (November 14, 2011): 107–22. http://dx.doi.org/10.4000/cve.1339.

Full text

APA, Harvard, Vancouver, ISO, and other styles

45

Krutsevych, Tetyana, Oksana Marchenko, and Olga Kholodova. "CRITICAL PERIODS IN FORMATION MOTIVATIONS FOR MOTOR ACTIVITIES ACTIVITY OF SCHOOLCHILDREN TAKING INTO ACCOUNT THEIR GENDER CHARACTERISTICS." Sports Bulletin of the Dnieper 1 (2020): 278–88. http://dx.doi.org/10.32540/2071-1476-2019-1-278.

Full text

Abstract:

Introduction and study purpose. The presented article shows the theoretical analysis of literature sources on the problem of the gender approach in physical education of pupils. Considering the problems of physical education of young people through the prism of gender, Ukrainian and foreign scholars emphasize the relationship between gender and personality-oriented approaches as the basis for the humanization of the educational process. With the purpose to determine the critical periods of decreased and increased motivation of students to engage in specially organized motor activity, taking into account their gender characteristics, it is necessary to monitor how the quantitative composition of masculine, feminine and androgynous boys and girls change with age and how these psychological characteristics affect their motivational priorities to motor activity. Material and methods. The results of the study are based on the materials of questionnaires and testing of 638 students of 5-11 forms (303 boys and 335 girls) of secondary education institutions. A set of methods was used to solve the tasks: analysis, generalization and systematization of scientific and methodological literature; questionnaire, psychological and diagnostic testing, test questionnaire S. Bem "Masculinity - femininity", generally accepted methods of mathematical statistics. Results. It is proved that androgynous and feminine gender characteristics influence the motivation to be engaged in physical activity in girls. The high level of motivation to engage in physical education and sports in boys coincides with a high level of androgyny and femininity. The critical period of reduced motivation to engage in physical education and sports falls on the period of increasing manifestation of masculine characteristics. Summary. As a result of the study, we received a fairly large amount of necessary knowledge, which gives us the opportunity to develop a model of components of individual physical culture of adolescents and young people with evaluation criteria for different age and gender groups. Key words: physical education, gender approach, boys, girls, masculinity, androgyny, femininity

APA, Harvard, Vancouver, ISO, and other styles

46

Østermark-Johansen, Lene. "BETWEEN THE MEDUSAN AND THE PYGMALIAN: SWINBURNE AND SCULPTURE." Victorian Literature and Culture 38, no. 1 (February 23, 2010): 21–37. http://dx.doi.org/10.1017/s1060150309990295.

Full text

Abstract:

Two marble statues, each representing a reclining, sleeping nude of somewhat indeterminate sex, sit at the heart of Swinburne's early collections of poetry: the HellenisticSleeping Hermaphrodite(Figure 1) in hisPoems and Ballads(1866) and Michelangelo's allegorical figureLa Notte(Figure 2) in his “In San Lorenzo” sonnet inSongs before Sunrise(1871). Swinburne's dealings with theHermaphroditehave had a long and ever increasing bibliography; his fascination with Michelangelo's sculpture has, to my knowledge, not yet provoked much scholarly attention. This imbalance may partly be ascribed to the immediate sex appeal of theHermaphrodite– this “late Romantic freak,” as Camille Paglia appropriately called it (413) – which in the gendered critical discourse of the 1990s has given rise to a whole range of exciting explorations of Swinburne and the body, Swinburne and androgyny, Swinburne and poetic blindness. The Michelangelo statue was, however, turned into a poetic and political monument by Swinburne under far less erotically charged circumstances in the volume dedicated to Guiseppe Mazzini, and opens for different routes of inquiry.

APA, Harvard, Vancouver, ISO, and other styles

47

Hargreaves, Tracy. "The Power of the Ordinary Subversive in Jackie Kay's Trumpet." Feminist Review 74, no. 1 (July 2003): 2–16. http://dx.doi.org/10.1057/palgrave.fr.9400068.

Full text

Abstract:

In Jackie Kay's award-winning novel, Trumpet (1998), the main character Joss Moody, a celebrated jazz trumpet player, is discovered upon his death to be anatomically female. The essay traces both postmodern and humanist affirmations of constructions of self-hood. Situating Virginia Woolf's version of a metaphysical and escapist androgyny as one kind of aesthetic against the material politics of the transgendered subject, the essay argues that Kay's novel can be seen as part of a 20th century tradition of literature and film which satirizes, parodies and painfully exposes the discontinuities of dominant sex–gender systems. The essay ends by arguing that Kay also develops these systems by imbricating sex and gender within a series of dislocated familial, sexual and racial identities, beginning with the arrival of Joss's African father in Scotland at the beginning of the 20th century.

APA, Harvard, Vancouver, ISO, and other styles

48

Huntington, Rania. "Androgyny in Late Ming and Early Qing Literature. By Zuyan Zhou. Honolulu: University of Hawai'i Press, 2003. x, 324 pp. $49.00 (cloth)." Journal of Asian Studies 63, no. 1 (February 2004): 180–81. http://dx.doi.org/10.1017/s0021911804000415.

Full text

APA, Harvard, Vancouver, ISO, and other styles

49

Goodlad, Lauren M. E. "Looking for Something Forever Gone: Gothic Masculinity, Androgyny, and Ethics at the Turn of the Millennium." Cultural Critique 66, no. 1 (2007): 104–26. http://dx.doi.org/10.1353/cul.2007.0017.

Full text

APA, Harvard, Vancouver, ISO, and other styles

50

Akin, Murat. "The Impacts of Brand Personality on Brand Loyalty: A Research on Automobile Brands in Turkey." International Journal of Marketing Studies 9, no. 2 (March 10, 2017): 134. http://dx.doi.org/10.5539/ijms.v9n2p134.

Full text

Abstract:

In this pilot study investigating the impacts of automobile brand personality perceptions of Turkish consumers on their attitudinal and behavioral intentions, the effects of the personality attributed to the brand by the consumers on their behavioral intentions regarding preferences, recommendations and willingness to pay higher prices for the brand are examined. The study consists of two main parts. Definitions of brand personality and brand loyalty are made in the literature review section where the conceptual framework is sought to be formed. Our hypothesis to test the attitudinal and behavioral effects of the automobile brand personality following the conceptual framework is analyzed using a sample of 368 participants. The research results indicate that automobile brands are perceived such as competent and excited, and the effects of these dimensions on both behavioral and attitudinal loyalty have been seen to be stronger than the effects on the other two dimensions, namely, conventionality and androgyny. In the conclusion of the study, the impacts are evaluated, and suggestions are given to business managers, marketing researchers, and marketing researchers.

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!