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Relevant bibliographies by topics / Ansoff

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Journal articles

Academic literature on the topic 'Ansoff'

Author: Grafiati

Published: 4 June 2021

Last updated: 31 May 2022

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Journal articles on the topic "Ansoff"

1

Moussetis, Robert. "Ansoff revisited." Journal of Management History 17, no. 1 (2011): 102–25. http://dx.doi.org/10.1108/17511341111099556.

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2

Hussey, David. "The Ansoff Institute." Strategic Change 10, no. 4 (2001): 239–40. http://dx.doi.org/10.1002/jsc.538.

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3

Holopainen, Mari, and Marja Toivonen. "Weak signals: Ansoff today." Futures 44, no. 3 (2012): 198–205. http://dx.doi.org/10.1016/j.futures.2011.10.002.

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4

Glucklich, Tom. "Book Reviews : Implanting Strategic Management Igor Ansoff." Management Education and Development 16, no. 1 (1985): 69–70. http://dx.doi.org/10.1177/135050768501600111.

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5

Kipley, Dan, Roxanne Helm-Stevens, and Patricia Skalnik. "Ansoff’s Strategic Turbulence Model: Why It’s Important to Marketing Strategy." Archives of Business Research 10, no. 2 (2022): 222–34. http://dx.doi.org/10.14738/abr.102.11640.

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The purpose of this paper is to briefly introduce the reader to Ansoffian strategy and the concepts of environmental turbulence and examine their impact on marketing strategy. The authors overlay Ansoff’s identification of turbulence levels to marketing strategy as a dynamic synergy of management processes and innovation which depends on a firm’s posturing to address marketing aggressiveness and environmental turbulence.   Within the environmental turbulence model, Ansoff puts forth that the third level is where marketing becomes a critical functional activity of strategic success

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6

Maioli, Marcos Rogério, Adriano Stadler, and Carlos Marcelo Ardigo. "ESTRATÉGIAS COMPETITIVAS USADAS PELAS EMPRESAS DE EVENTOS DE CURITIBA." Applied Tourism 3, no. 1 (2018): 01. http://dx.doi.org/10.14210/at.v3n1.p01-17.

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Este artigo apresenta como duas empresas de organização de eventos de Curitiba Paraná atuam no mercado, como utilizam seus conhecimentos de gestão de forma empírica quando usam as estratégias de competitividade de Porter e Ansoff para atuarem no mercado e fazerem frente as mudanças ambientais ocorridas. Os principais resultados podem ser encontrados no uso das estratégias que fazem frente aos concorrentes, aos serviços substitutos, ao poder de barganha tanto de clientes, fornecedores e aos novos entrantes, também no uso de estratégias de expansão e diversificação. O trabalho está dividido em i

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7

Mintzberg, Henry. "Learning 1, planning 0 reply to Igor Ansoff." Strategic Management Journal 12, no. 6 (1991): 463–66. http://dx.doi.org/10.1002/smj.4250120606.

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8

Mousli, Marc. "Igor Ansoff, de la planification au management stratégique." Alternatives Économiques 268, no. 4 (2008): 79. http://dx.doi.org/10.3917/ae.268.0079.

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9

Veiga, Pedro Mota, and Mário Franco. "Alliance portfolios and firms’ business strategy: a content analysis approach." Management Research Review 38, no. 11 (2015): 1149–71. http://dx.doi.org/10.1108/mrr-04-2014-0093.

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Purpose – The purpose of this study is to understand in what way the business strategy of a firm operating on a global scale is linked to its alliance portfolio,from the product-market matrix of Ansoff (1957) and the resources-partners matrix of Yasuda and Iijima (2005). Design/methodology/approach – To meet this objective,the case study method was adopted,with data being obtained from interviews and documentary analysis of the selected firm/case: Borgstena Textile (BT). Findings – Based on a content analysis approach,it was possible to observe an alliance portfolio with advantages for BT and

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10

Hanif, Luqman, and Fafurida Fafurida. "Development Strategy of Small Industry of Typical Food as Supporting Tourism Sector." JEJAK 11, no. 1 (2018): 62–77. http://dx.doi.org/10.15294/jejak.v11i1.12988.

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The purpose of this research is to formulate the development strategy of the small industry of tamarillo processed typical food in Kejajar District that faces the marketing obstacles, the simple technology, and the lack of capital. This research also aims at analyzing the position and the development strategy of tamarillo processed product as the typical food from Dieng Plateau. The SWOT analysis is used at the first stage and the Ansoff Matrix analysis is used at the second stage. The result of SWOT analysis indicates that the position of small industry is in quadrant II, which supports the g

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