Relevant bibliographies by topics / Ansoff's matrix

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Academic literature on the topic 'Ansoff's matrix'

Author: Grafiati
Published: 4 June 2021
Last updated: 31 May 2022

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Journal articles on the topic "Ansoff's matrix"

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Ginevičius, R., and R. Auškalnytė. "THE EVALUATION OF A COMPANY'S STRATEGY BY THE ANSOFF'S PRODUCT MARKET MATRIX." Statyba 7, no. 2 (January 2001): 158–65. http://dx.doi.org/10.1080/13921525.2001.10531717.

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Ginevičius, Romualdas, and Renata Auškalnytė. "THE EVALUATION OF A COMPANY'S STRATEGY BY THE ANSOFF'S PRODUCT MARKET MATRIX/ĮMONĖS STRATEGIJOS VERTINIMAS PAGAL I. ANSOFFO PRODUKTO-RINKOS MODELĮ." JOURNAL OF CIVIL ENGINEERING AND MANAGEMENT 7, no. 2 (April 30, 2001): 158–65. http://dx.doi.org/10.3846/13921525.2001.10531717.

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The I. Ansoff's theories take a considerable place in the evolution of the strategy research. In our opinion, his works are very important, because there is a clear boundary between the strategy formulation process and the strategy as the result of this process. On the grounds of Ansoff's point of view and his product market matrix, we suggest a methodology for determining the strategy applied by the company. I. Ansoff suggested four types of strategy: penetration, product development, market development and diversification (Fig 1). The diversification strategy is the most risky and distracts the company from its production and marketing. Therefore, the penetration, product development and market development will be evaluated. For the first stage of research the evaluation criteria of expansion strategies are chosen. There is not any common criterion of strategy. For evaluating the market penetration strategy the following criteria are chosen: costs of work, costs of resources, productivity of works, promotion costs on the native market. For evaluating the product development strategy the following criteria are used: number of new products, expenses of R&D, number of people who work in R&D, number of sold licences and number of bought licences. For market development strategy evaluating the following criteria are applied: number of new geographical markets, promotion costs on new geographical markets, number of people who work in the new markets. These criteria help to gather data for further research. Then the dynamics of criteria changes is calculated according to the formula: where I p is the meaning of criterion at the beginning of the analyzed period, I pa is the meaning of criterion at its end. This formula helps to calculate the generalized index of expansion strategies according to the formula In the second stage, the priorities of the groups of a company's products are calculated and a group of the product influencing the company's strategy is chosen. On the grounds of sale and export indexes, the product group is attributed to the product life cycle phase. The company's ability to apply strategy is calculated in the third stage of research. Therefore, we have chosen the coefficient K 0 describing the work of each unit, equipment, technology, employees and changes on the market. The coefficient is calculated by the formula Where T is is the time of product innovation, T r is the time of production and realization. The life cycle of product helps to calculate the coefficient K 0. Therefore, the time parameters of this cycle stages are chosen and calculated by regression analysis. Then the stochastic model of product life cycle is created (Fig 2). By a formula the coefficient is calculated and compared with K 0 of the most successful company on the market. Besides, the coefficient K 0 helps to calculate the boundaries of expansion strategy according to the formulas: In this article we have introduced a methodology of the strategy applied by the company. The methodology proves the fact that there is a connection between the strategy of a company and product life cycle. In addition, this methodology helps to plan the activity of a company in future.
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Kainth, Jyoti, and Gautam Kainth. "KKCL: exploring growth opportunities." Emerald Emerging Markets Case Studies 5, no. 4 (July 9, 2015): 1–11. http://dx.doi.org/10.1108/eemcs-09-2014-0234.

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Subject area Product Management, Marketing Strategy, Growth Strategies. Study level/applicability Bachelor of Business Studies, MBA, Executive MBA. Case overview The case documents the humble beginning of Kewal Kiran Clothing Limited (KKCL) in 1981 to its current position as a leading fashion apparel brand in India. However, competition from new national players, emergence of global players in India, private labels of retailers and dawn of Internet retailing has created significant growth challenges for the firm. Mr Jain, the Managing Director of KKCL, is contemplating the growth strategies for the firm and possible changes in the business model, as he is developing the 2014-2015 strategic plan for KKCL. This is imperative to reach the ambitious sales target of INR 10 billion by 2018-2019. The students are expected to assess the performance of KKCL on multiple quantitative and qualitative data points given in the case and exhibits. It encourages them to come up with possible growth strategies for the firm. Expected learning outcomes The case is expected to guide students in comprehending the multi-thronged challenges pertaining to fashion apparel industry; in Situational Analysis of the firm, which includes assessing internal and external factors; and in recommending the best possible growth strategy after due evaluation and deliberation using Ansoff's Matrix. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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Raghavan, Srividya. "FieldTurf Tarkett India: challenges and opportunities in new markets." Emerald Emerging Markets Case Studies 1, no. 4 (October 1, 2011): 1–30. http://dx.doi.org/10.1108/20450621111195660.

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TitleFieldTurf Tarkett India: challenges and opportunities in new markets.Subject areaMarketing, marketing communication and business strategy.Study level/applicabilityGraduate level and some core courses in undergraduate level.Case overviewThe case describes the evolution of a start‐up company, Great Sports Infra Pvt Ltd, which had acquired the exclusive dealership of the largest artificial sports surface products company – FieldTurf Tarkett. Great Sports Infra was started as a small business with a capital of INR 5 million, by Mr Anil Kumar who had won the exclusive license to sell the FieldTurf brand of artificial turf in India and the SAARC region. FieldTurf was a well entrenched brand for playing surfaces in several developed countries around the world. The size, scope and consumer base of the Indian market was vastly different from the mature markets in which FieldTurf was a well established brand. Anil had to find a market for the product in India which was a classic context of “existing product entering a new market” – in this case an emerging market. Identifying new markets and targeting them with a relevant marketing mix and communication mix were the dominant challenges faced by Anil. Having developed the market in India, he now faces competition from cheaper manufacturers and limited growth in the sports infrastructure. The students must deliberate on current strategies and suggest strategies for the future growth of the product in this market.Expected learning outcomes Challenges of an established brand entering a new market in the emerging economies. Using Ansoff's matrix to identify the nature of challenges. Understanding positioning strategy. To understand how to extract IMC strategy from business strategy. Targeting each segment differently but keeping the message consistent following the principles of principles of IMC, i.e. harmony, consistency and synergy. Understanding the role of 6Ms in designing a communication plan. Understanding how to identify appropriate media mix. Understanding the holistic IMC framework.Supplementary materialsTeaching notes.
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Watts, Gerald, Jason Cope, and Michael Hulme. "Ansoff’s Matrix, pain and gain." International Journal of Entrepreneurial Behavior & Research 4, no. 2 (August 1998): 101–11. http://dx.doi.org/10.1108/13552559810224567.

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GURCAYLILAR-YENIDOGAN, TUGBA, and SAFAK AKSOY. "APPLYING ANSOFF’S GROWTH STRATEGY MATRIX TO INNOVATION CLASSIFICATION." International Journal of Innovation Management 22, no. 04 (May 2018): 1850039. http://dx.doi.org/10.1142/s1363919618500391.

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This study aims to determine innovation capacity of a firm and to investigate the correlations between performance outcomes and innovation types. In this study, a questionnaire-based survey was conducted to classify firms with respect to different novelty degrees of innovation activities in developing new products and the magnitude of market impact shortly after innovations have been introduced and then appraise the association between innovation types and performance outcomes. The data obtained from the Turkish industrial clusters show that the higher firm innovativeness in product and market with a wide-spread diffusion effect of innovations, the greater is the market and production performance. To the best of our knowledge, this study is one of the few studies applying the product-market growth matrix to determine/manage innovation portfolio of firms.
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Shaikh, Sumaiyya Wahid, Genanew B. Worku, and Ananth Rao. "Japanese Airline Management Strategy ?Case study of All Nippon Airway’s Global Business Strategy?" International Conference on Advances in Business, Management and Law (ICABML) 2017 1, no. 1 (December 24, 2017): 143–55. http://dx.doi.org/10.30585/icabml-cp.v1i1.17.

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This paper analyses the strategy of All Nippon Airways, the second largest airline in Japan. The airline industry has been considered a symbol of government regulation. Competitive strategies increased through gradual deregulation in the 1980s, new entrants in the 1990s, and the expansion of Tokyo International Airport. Competition in the industry intensified when Japan Airlines (JAL), the largest airline in Japan, which rebuilt its operations using government support, re-listed. In this environment, ANA, which has been a private company since its inception and the second largest airline for many years, was the ninth largest in the world based on profits and number of passengers. We first use a cross-sectional financial analysis to confirm the positioning in Japan’s aviation industry by comparing ANA with JAL. Next, regarding ANA’s management strategy, we use Ansoff’s Product-Market Growth Matrix. Finally, regarding global strategy, we analyze ANA. Keywords: Airline; Management Strategy; Ansoff’s Matrix
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Santos, Aguinaldo dos, and Naotake Fukushima. "SUSTAINABLE PRODUCT SERVICE SYSTEMS DESIGN: TOOLS FOR STRATEGICS ANALYSIS." MIX Sustentável 3, no. 4 (December 18, 2017): 149–56. http://dx.doi.org/10.29183/2447-3073.mix2017.v3.n4.149-156.

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The present paper discusses the tools for phase of Strategic Analysis for the process of Sustainable Product-Service System Design. It explores the cumulative experience obtained at the Design & Sustainability Research Center of UFPR, on case studies developed with companies on the period between 2006 to 2016. When compared with the MSDS Method the case studies presented a stronger emphasis on tools derived from administration (ex: Ansoff matrix, BCG matrix, Canvas, SWOT chart, Slack matrix, Polarity Diagram) and, very importantly, from the service design community (ex: bluepring, customer journey, touchpoint matrix).
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Jussani, Ailton Conde, Patricia Viveiros de Castro Krakauer, and Edison Fernandes Polo. "REFLEXÕES SOBRE A ESTRATÉGIA DO OCEANO AZUL: UMA COMPARAÇÃO COM AS ESTRATÉGIAS DE ANSOFF, PORTER E HAX & WILDE DOI:10.7444/fsrj.v2i2.51." Future Studies Research Journal: Trends and Strategies 2, no. 2 (December 7, 2010): 17–37. http://dx.doi.org/10.24023/futurejournal/2175-5825/2010.v2i2.51.

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Within the context of the globalized environment, competitiveness has become a critical issue for business. The use of research to inform strategic decisions is thus important for firms on the path to competitiveness, regardless of their market of operation. This paper provides an overview of four strategies—Kim and Mauborgne’s Blue Ocean Strategy, Ansoff’s Matrix, Porter’s Generic Strategies, and Hax and Wilde’s Delta model—in order to find the similarities and approximations among them. Applying the scientific reading method, we conducted a comprehensive review of the literature on strategy to draw up a comparative matrix among the four strategies analyzed so as to discuss the typologies for strategy formation modes. This matrix is intended to be used in future field studies. The comparison led to the observation that several possible approaches exist, each suited for distinctive businesses and business environments. This article aims to contribute to a better knowledge of administrative techniques that can help firms - and their executives - improve strategic decision making by choosing the strategy that best fits the competitive environment in which their business operates. Key-words: Strategic decisions. Strategic approaches. Comparative matrix.
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Hanif, Luqman, and Fafurida Fafurida. "Development Strategy of Small Industry of Typical Food as Supporting Tourism Sector." JEJAK 11, no. 1 (March 10, 2018): 62–77. http://dx.doi.org/10.15294/jejak.v11i1.12988.

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The purpose of this research is to formulate the development strategy of the small industry of tamarillo processed typical food in Kejajar District that faces the marketing obstacles, the simple technology, and the lack of capital. This research also aims at analyzing the position and the development strategy of tamarillo processed product as the typical food from Dieng Plateau. The SWOT analysis is used at the first stage and the Ansoff Matrix analysis is used at the second stage. The result of SWOT analysis indicates that the position of small industry is in quadrant II, which supports the growth strategy through horizontal integration. The strategy can be implemented by cooperating with the similar small industries and the Department of Tourism and Culture of Wonosobo Regency for marketing. The Ansoff Matrix analysis indicates that the position of tamarillo processed product is seen as the new typical food in Kejajar District, so, the main strategy for the small industry is market development strategy to increase the market share and to create the brand image to the tourists.
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Dissertations / Theses on the topic "Ansoff's matrix"

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Horsten, Sharon. "The impact of competition on the product-market strategies of entities in the pharmaceutical industry / Sharon Horsten." Thesis, North-West University, 2004. http://hdl.handle.net/10394/549.

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There can be little doubt that competition in the pharmaceutical industry has increased considerably over the past few years. Growth in the pharmaceutical industry in South Africa has been affected adversely in recent years by the increased competition from generic drug manufacturers. As soon as a drug comes off patent, competitors are ready with generic copies, resulting in price drops. Pharmaceutical companies are therefore forced to continually evaluate their existing strategies, to ensure that their financial performance remains at the desired level. This study aims to determine the importance that entities in the pharmaceutical industry attach to competition during the strategy-formulation process. The study will also attempt to provide an understanding of how entities have adapted their product-market strategies, as identified by Ansoff, over the past five years. As an ancillary objective, this research aims to determine whether the level of competition in the industry has adversely affected the financial performance of the entities competing within the industry. Entities within the pharmaceutical industry consider the level of competition in the industry to be very high, and, accordingly, it is one of the major factors that they consider when determining which product market strategy to adopt. Because of this, the product-market strategies adopted by entities in the pharmaceutical industry have changed substantially over the past five years. No strategy is, however, dominant. Over the past five years, most of the entities in the pharmaceutical industry have displayed improved profitability, risk and cash flow-ratios, as well as growth in revenue, net profit and net asset value. This improvement in financial performance is despite an increased level of competition. It can therefore be concluded that the level of competition in the pharmaceutical industry is not reflected directly in the overall financial performance of companies in the industry.
Thesis (M.Com. (Management Accounting))--North-West University, Potchefstroom Campus, 2005.
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Martínez, Lobatón Jorge I. "La Matriz de Ansoff, ¿sigue vigente cuarenta años después?" Pontificia Universidad Católica del Perú, 2012. http://repositorio.pucp.edu.pe/index/handle/123456789/114786.

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Rosado, Figueroa Delcy Diana. "Aplicación de la matriz de crecimiento de ANSOFF al mercado de usuarios de la Biblioteca del Ministerio de Vivienda." Bachelor's thesis, Universidad Nacional Mayor de San Marcos, 2010. https://hdl.handle.net/20.500.12672/15434.

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El documento digital no refiere asesor
Propone aplicar estrategias de crecimiento de mercado mediante la matriz de Ansoff. Esta matriz es muy apropiada para ser usada en bibliotecas que tengan los mismos problemas identificados en la unidad de información del Ministerio de Vivienda; dependerá de cada biblioteca que estrategia emplea según lo que desee hacer o proyectarse. Muchas bibliotecas, en el país, afrontan los mismos problemas, en su mayoría de veces, que tengan una buena colección que ofrecer al usuario, pero que a pesar de esto, su unidad de información tiene poca afluencia de personas que requieran los recursos con los que cuentan. En el mismo sentido, otro de los problemas comunes, es que muchas unidades de información no tienen posicionamiento dentro del mercado que se desarrolla, eso conlleva a que se vea afectada con el entorno externo que lo rodea, llámese éstos amenazas. Estos problemas expuestos inicialmente, también los afronta la Biblioteca del Ministerio de Vivienda, es decir, es una unidad de información especializada en temas de construcción, vivienda y urbanismo, que cuenta con valiosos recursos de información, llámese estos planos y proyectos de desarrollo urbano, los cuales fueron elaborados íntegramente por el personal que trabaja en la Institución y por ende cuenta con el respaldo del Ministerio de Vivienda, como garante de que la información plasmada en estos estudios rigen en las obras de construcción del Estado. A pesar de esto, la biblioteca cada año decrece en afluencia de usuarios, así mismo, estos problemas están afectando al personal que labora, puesto que, se han reducido dos puestos de trabajo desde que se apertura la biblioteca. Cabe destacar la falta de posicionamiento que tiene la biblioteca en su mercado de acción.
Trabajo de suficiencia profesional
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Fuentes, Nuñez María Elena. "Estrategias de marketing para la difusión de las bases de datos en la Universidad Privada del Norte aplicando la Matriz de Ansoff." Bachelor's thesis, Universidad Nacional Mayor de San Marcos, 2017. https://hdl.handle.net/20.500.12672/7318.

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Identifica estrategias de marketing para la difusión de las bases de datos en la Universidad Privada del Norte (UPN) mediante la aplicación de la Matriz de Ansoff. Para ello, se establecen los siguientes objetivos: determinar los índices de tasa de uso y costo-beneficio de las bases de datos; analizar la situación interna y externa a través de la aplicación de la matriz FODA; determinar la posición competitiva interna y externa con el uso de las matrices EFI y EFE; y, proponer qué estrategias de marketing se deben implementar para el incremento del uso de las bases de datos a través del resultado del contraste de cuadrantes de la Matriz de Ansoff. La metodología que se emplea es de tipo descriptiva. La técnica de investigación es la revisión documental; asimismo, como herramientas se realizan las matrices FODA, EFI y EFE. Además, basado en estos análisis se aplica la herramienta de análisis Matriz de Ansoff, mediante la cual se identifican las estrategias de crecimiento y desarrollo correspondientes a la situación real. Finalmente, se determina que la estrategia de crecimiento que corresponde a las bibliotecas de la UPN es: penetración de mercado, a través del cual se establecieron acciones orientadas al incremento del mercado actual y el aumento de uso de los productos existentes para atraer a los usuarios usando actividades de publicidad.
Trabajo de suficiencia profesional
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Kozelek, Pavel. "Marketingová strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222496.

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The diploma thesis "Marketing strategy of a company“which is divided into theoretical, analytical and design. The main objective of this thesis is to design a marketing strategy of the manufacturing company, focusing on key products and strengthen its position in the chosen market segment. The chosen strategy is built on identifying key product (the product or at least profitable product, which is losing market position), its detailed analysis and recommendations for appropriate development activities, including its location on the selected market. These outputs are also the basis for the formulation and determination of optimal strategic objectives and action steps to comply with this proposed strategy.
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Vía, Escalera Jackelyn Pamela. "Estrategias de marketing a través de la matriz de Ansoff en el Centro de Información de la Facultad de Ingeniería Ambiental - Universidad Nacional de Ingeniería." Bachelor's thesis, Universidad Nacional Mayor de San Marcos, 2016. https://hdl.handle.net/20.500.12672/5750.

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Identifica estrategias de marketing en el Centro de Información de la Facultad de Ingeniería Ambiental de la Universidad Nacional de Ingeniería a través de la matriz de Ansoff. Analiza la situación interna y externa a través de la matriz FODA. Determina la posición competitiva externa e interna mediante las matrices EFI y EFE. La metodología es de tipo descriptiva, utiliza como técnica la revisión documental y como herramientas, las matrices FODA, EFI y EFE. En base al resultado elabora la matriz Maxi-Mini que permite proponer lineamientos estratégicos para superponerlos en los cuadrantes de la matriz de Ansoff, mediante la cual se identifica las estrategias de marketing más adecuadas para la biblioteca. Finalmente, determina que las estrategias de crecimiento que corresponden a esta unidad de información son penetración de mercado, para la cual se propone incrementar el mercado, aumentar el uso de los productos y atraer a nuevos usuarios mediante actividades intensivas de promoción; y, desarrollo de productos, a través de la incorporación de nuevos atributos a un servicio y la creación de nuevos productos como servicio de e-mailing, whatsapp bibliotecario y DSI online.
Trabajo de suficiencia profesional
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Хуень, Ву Хань. "Управління збутовою діяльністю підприємства." Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Vu.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче
У роботі розглядаються теоретичні аспекти управління збутовою діяльністю підприємства. Проаналізовано ринок риби України, практичні аспекти організації збутової діяльності ТОВ «Ніка» Запропоновано заходи з розвитку збутової діяльності ТОВ «Ніка», що полягають у відкритті роздрібної торгової точки.
The work considers the theoretical aspects of sales management of the enterprise. Measures for the development of sales activities of Nika LLC are proposed, which are to open a retail outlet.
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DAO, STEPHANIE. ": En undersökning om hur tillväxtstrategier kan tillämpas med hänsyn till hållbar utveckling." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17534.

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Att börja växa som företag är svårt, inte minst inom klädindustrin där det granskas stygn för stygn av media. Under de två senaste decennierna har fler klädföretag börjat arbeta med hållbar utveckling. Det som tidigare har genererat tillväxt från den industriella utvecklingen går emot dagens hållbarhetstänk, som har blivit viktigare i klädföretagen. Samtidigt behövs tillväxt hos klädföretag för att konkurrera på den mer globaliserade marknaden. I denna studie undersöks det hur tillväxtstrategier kan tillämpas i ett klädföretag som arbetar med hållbar utveckling. Forskningsmetodiken består av en kvalitativ ansats för att få en djup kunskap kring fenomenet. Studien är en fallstudie som fördjupar sig i ett klädföretags hållbarhetsarbete. Empirin bygger på digital datainsamling av företaget och en intervju med företagets hållbarhetsansvarige. Företagets affärsmodell analyseras och med hjälp av analysen kartläggs vart någonstans hållbarhetsarbetet förekommer i affärsmodellen. Hållbarhetsarbetet förekommer i olika delar av affärsmodellen beroende på företag. Hur företaget påverkas av tillväxtstrategier utgår från affärsmodellen. I studiens resultat visar det sig att vid tillämpning av tillväxtstrategier är det viktigt att se hur olika delar i verksamheten påverkas. Även om företag väljer att använda sig av samma tillväxtstrategi kan strategin tillämpas på olika sätt och påverka olika delar i företaget.
Program: Textil produktutveckling och entreprenörskap
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Mašek, Karel. "Strategická analýza společnosti Vodafone Czech Republic a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264097.

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The aim of this thesis is to design a strategy for Vodafone Czech Republic, a.s. Using the open data an analysis of macroenvironment as well as microenvironment are performed, where a definition and a breakdown of telecommunication market into five segment is made. Following is the analysis of Porter five forces, which analyses competition forces on the market as well as to the Vodafone. Further on a financial analysis and product portfolio analysis is made, which serves as the basis of Ansoff matrix. In the conclusion a synthesis of the analyses is made and several strategies are designed.
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Malík, Martin. "Marketingový plán vybrané společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-200166.

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The aim of this diploma work is an elaboration of a marketing plan of TEDOM Company. Then the analysis of marketing tools and creation of a new marketing communication and setting the budget for its implementation. The theoretical part of the work is focused on the characteristics of marketing plan and marketing communication. The practical part describes the company itself. Furthermore the marketing plan and marketing communications are developed.
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Books on the topic "Ansoff's matrix"

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What is the Ansoff Matrix? Bookboon.com, 2014.

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What is the Ansoff Matrix? Bookboon.com, 2013.

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Book chapters on the topic "Ansoff's matrix"

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Cordell, Andrea, and Ian Thompson. "Ansoff Matrix." In The Procurement Models Handbook, 45–47. Third edition. | Abingdon, Oxon ; New York, NY : Routledge, 2019. | Earlier editions published as: Purchasing models handbook: a guide to the most popular business models used in purchasing / Andrea Reynolds and Ian Thompson.: Routledge, 2019. http://dx.doi.org/10.4324/9781351239509-14.

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Schawel, Christian, and Fabian Billing. "Ansoff-Matrix." In Top 100 Management Tools, 30–31. Wiesbaden: Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8185-1_4.

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Schawel, Christian, and Fabian Billing. "Ansoff-Matrix." In Top 100 Management Tools, 21–23. Wiesbaden: Gabler Verlag, 2014. http://dx.doi.org/10.1007/978-3-8349-4691-1_7.

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Schawel, Christian, and Fabian Billing. "Ansoff-Matrix." In Top 100 Management Tools, 30–31. Wiesbaden: Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6605-6_7.

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Schawel, Christian, and Fabian Billing. "Ansoff-Matrix." In Top 100 Management Tools, 22–24. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4105-3_7.

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Schawel, Christian, and Fabian Billing. "Ansoff-Matrix." In Top 100 Management Tools, 31–33. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-18917-4_8.

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Darroch, Jenny. "Ansoff’s Growth Matrix—In Detail." In Why Marketing to Women Doesn’t Work, 131–47. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137358172_8.

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Meldrum, Mike, and Malcolm McDonald. "The Ansoff Matrix." In Key Marketing Concepts, 121–26. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-13877-7_24.

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"Ansoff's Matrix." In Strategic Decisions, 100–103. Cambridge University Press, 2019. http://dx.doi.org/10.1017/9781108665797.019.

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"Ansoff Matrix." In CIM Revision Cards Marketing in Practice, 149. Routledge, 2012. http://dx.doi.org/10.4324/9780080546629-70.

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