Academic literature on the topic 'Ansoff growth model'

Recognising the greater variety and sophistication of product innovation strategies to target existing and previously untapped markets, the author presents an extended version of the Ansoff product-market expansion grid that highlights the different approaches for developed world and emerging markets. The proposed model consists of seven distinct categories of growth options and depicts alternative strategic possibilities within each category, where appropriate. Categories that are new to the matrix include resource-constrained innovation, necessity innovation and reverse innovation. Necessity innovation is a new concept and a special case of user-innovation, defined as innovation by resource-constrained consumers in emerging markets to serve their own unmet needs. Utilising recent industry examples from a variety of media, the author demonstrates the traits of each strategic approach to grow revenue streams through product-market innovation.

E-commerce growth enforces the courier business to focus on developing a new business model decision. This paper aims to explore a suitable new business idea for courier business if the Data Analytics (DA) can be advantageous, using small courier company as a case study. The study investigates Logistics Service Provider (LSP) activities and the Gap Analysis and SWOT analysis were conducted to explore Data Analytics (DA) opportunity. Then, the alternative business models were pre-screened by the requirements of company, i.e. reasonable investment cost and the opportunity in using Data Analytics (DA). Ansoff Matrix is used to classify the alternative of new service idea into two segments; 1) offer development, i.e. Market development, and 2) New business development, i.e. Service development and Diversification. Fuzzy Analytic Hierarchy Process (FAHP) is used to select suitable business idea by weighted summation on five of Data Analytics (DA) accommodation criteria, i.e. company capability; the ability performs of demand; vision, strategy, and desire of executive, investment strategy and customer data opportunity. The business models that are mostly desirable are 1) Suppliers-Consignees recommendation, 2) Fulfillment service model and 3) Sourcing model. These three models were elaborated and discussed in the perspectives of company and customer. Additionally, this research proposes several challenges in Data Analytics (DA) related in logistics activity, key decision criteria and methods of idea selection implemented guidelines for logistics business practice.

Synopsis The case is set in Northeast Wisconsin, where the two largest industries are dairy farming and papermaking. Dairy farms have a continual need for bedding material for cows, and Lynn Heemeyer recognized an opportunity for a new bedding material: a waste byproduct of recycled paper. The case includes the progression of Heemeyer’s venture – Alternative Animal Bedding (AAB) – from the idea phase, to initiation and growth, to near collapse, recovery, and renewed growth. By September 2015, AAB was at a turning point as the sales were increasing, and Jess, Lynn’s daughter, had joined the business. Jess’s challenge: how best to grow the business. Research methodology Information for the case was gathered via interviews with Jess Heemeyer; she also provided some supporting materials. Jess Heemeyer is a former student of the author and a graduate of the institution that employs the author. Additional information for the case was collected from publicly available sources, as referenced. The identification of the college was not included in the case. Relevant courses and levels The case is best suited for use in an undergraduate or graduate entrepreneurship course or courses that include entrepreneurship as a topic. The case fits well with the topics of alertness and opportunity identification, and the innovation process. It can also be used to illustrate critical factors for new-venture development and growth. In addition, the benefits and challenges related to family-based entrepreneurial ventures can be included as a learning objective. Theoretical bases This case draws upon and illustrates the concept of alertness (Kirzner, 1973) which was further developed by Tang et al. (2012) when they identified three dimensions of alertness: “scanning and searching for information, connecting previously disparate information, and making evaluations on the existence of profitable business opportunities” (p. 77). Also, the case follows the creativity-based model of opportunity recognition developed by Corbett (2005) that uses experiential learning theory. Finally, students are asked to apply Ansoff’s Growth Matrix (Ansoff, 1957) to identify and evaluate the growth options available to the business owners and managers. As an optional pasture for discussion, a stewardship theory perspective can be applied to examine the family business aspect of this case (see Eddleston and Kellermanns, 2007).

Topicality. As a result of the transformational changes in the agrarian sector of the economy, the market orientation of the agrarian enterprises, which have significant potential for diversification of activities and improvement of the provision of resources on the basis of efficient waste management, is intensified. However, a significant part of such enterprises do not pay sufficient attention to these issues, thus reducing the opportunities for bioenergy development. The problem of choosing a strategy by enterprises in the agrarian sector is relevant due to the need to attract additional resources in the process of growth or diversification of activities, as well as new opportunities for development and ecologization. Aim and tasks. The purpose of the article is to develop theoretical, methodological and practical propositions, which should justify the tools of choice of marketing strategies by enterprises of agrarian sphere on the bioenergy market. The objectives of the article are, first, clarification of the essence of the category "strategy" and their classification; secondly, identification of factors influencing the choice of agribusiness in the growth or diversification strategy; and third, the definition of the stages of selection of such a strategy on the bioenergy market. Research results. Marketing strategy is a key strategy of the enterprise; this is the main direction of development, the market orientation, the generalized model of marketing actions, which allows the company to meet the needs of consumers as much as possible, achieve marketing goals and optimally allocate resources in the process of development of markets. General strategies of enterprises are divided into strategies of growth, stabilization (maintenance of competitive advantages) and reduction. The growth strategy is typical for those businesses whose business is at an initial stage or is rapidly developing. This strategy involves the selection of target segments, increased investment, research and innovation. The natural-climatic, economic, technological and market factors must be taken into account in choosing the growth strategy and / or the strategy of diversifying agricultural enterprises in the bioenergy market. The order of selecting the strategy for the Ansoff matrix is standard. However, it should be borne in mind that in the process of functioning of agricultural enterprises of the branches of plant growing and livestock production waste (shrivelled remnants, husk, manure, etc.) are formed. The presence of such waste in sufficient quantities forms the bionergic potential of the enterprise, which in itself may be the reason for choosing a diversification strategy with access to bioenergy markets. The choice of growth strategy or diversification by agroformations in the bioenergy market should be completed by combining the results of the analysis into one table and assessing the ratio as a whole, describing the opportunities and risks of agri-formation in the implementation of each strategy, selecting the strategy that scored the highest score and then carrying out its verification for using PEST and SWOT analysis tools. Conclusion. The main strategies for the development of agricultural enterprises include growth and diversification strategies. The choice of these strategies in the context of the rapid development of bioenergy markets is based on the consideration of nature and climate, technological, economic and market factors. The algorithm for selecting growth or diversification strategy by agrarian enterprises is standard and based on the Ansoff matrix. However, the sufficient bionergic potential of the enterprise may be the reason for choosing a diversification strategy with access to bioenergy markets. The choice of agribusiness strategy should be completed by verification. The prospects for future research in the development of agrarian sector strategy strategies in the bioenergy market are linked with the specification of strategies based on market research in domestic and foreign markets, the development of investment projects, risk assessment.

Purpose This paper aims to examine current trends in business accreditation by describing and comparing the major international business accreditation agencies (Association to Advance Collegiate Schools of Business, European Quality Improvement System, Association of MBAs, Association of Collegiate Business Schools and Programs and International Assembly for Collegiate Business Education), and analyze their recent market expansion strategies (development and penetration using Ansoff model) as they compete for the schools seeking initial or continuing accreditation. Design/methodology/approach This is a comparative study of the business accreditation agencies and their competitive strategies, using publically available data such as lists of accredited schools published by the agencies as main data collection method. Findings Business accreditation agencies have utilized the market penetration and market development strategies to expand their market share in recent years. The key growth areas are international schools, regional teaching-oriented institutions, two-year institutions and for-profit institutions. Research limitations/implications This study is based on publically available data published by accreditation agencies. More in-depth analysis with survey method could be utilized in future study to identify more specific strategies and their impact on business schools seeking accreditation. Practical implications Accreditation is no longer a luxury but a requirement for business schools, but they have to make an informed decision on which agency to pursue to assure an appropriate fit. Social implications The public needs to understand the value and the requirements of accreditation. Multiple agencies provide different options to fit the missions of the different types of schools. Originality/value This study is valuable to business school stakeholders for understanding accreditation, the need for accreditation and the options they have available.

Learning outcomes The learning outcomes of this paper are to understand the supply side of the Business Process Outsourcing (BPO) model and how a firm can develop and capture a new market using Blue Ocean Strategy principles; understand how to use the four actions framework and eliminate/reduce/raise/create (ERRC) grid to develop a Blue Ocean market; evaluate three strategic alternatives available to a firm along with the benefits and challenges of each; map out the current strategy to inform possible future strategies and envision how one can use the BMC to re-invent the execution strategies of a disruptor; and discuss the opportunities for growth and the challenges therein in a dynamic global business environment. Case overview/synopsis Sri Rao, President of Market Development and Strategy of Quatrro Business Support Services (Quatrro), a BPO firm, weaved through the bustling streets of Gurgaon, India, to get to work early on a blistering summer day. It was the beginning of the new 2017 fiscal year and there was a sense of anticipation and uncertainty in the office to which he was headed. Quatrro offered outsourced finance, accounting and payroll solutions to small and medium-sized enterprises across the world, but mainly the USA. Arriving at his desk, Rao gazed out the window and reflected on Quatrro’s journey so far, the ups and the downs and the strategy for moving forward. Growth had been moderate with small deals. Local and regional Certified Public Accountant firms continued to provide stiff competition and the cost of acquiring new clients was high. There was a need to rethink Quatrro target markets and business development strategy. Quatrro’s annual board meeting was coming up in three weeks and Rao wanted to present a credible plan to accelerate Quatrro’s growth. He was worried that if the plan was not accepted by the board, any further investments in the business would be challenging and could even lead to the board directing Quatrro to divest. He believed they had run out of patience with a business that had a lot of potential but was not growing. He had one last opportunity to get Quatrro’s strategy right before his planned departure from the company in just a year’s time. Rao waited for his team to discuss their recommendations based on a presentation he had made to them two days ago. Complexity academic level Undergrad/MBAs. While most growth strategy cases focus on firms seeking to outsource services for efficiency and concentrate on value added to the core functions and competences, this case centers on the supply side and examines the BPO firm itself. It focuses on the technology service industry (as opposed to product/manufacturing), which while growing and significant is not often written about in cases, and finally, the case integrates an understanding of the Blue Ocean Strategy along with the Business Model Canvas allowing students to envision how one can use the BMC to re-invent a business strategy. It does so with a traditional Ansoff Matrix as the backdrop. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 11: Strategy.

The transient characteristic of single-sided linear induction motor (LIM) was simulated and computed using the electromagnetic field finite element analysis software Ansoft. The change of the thrust, the primary current and the air-gap’s magnetic field of linear induction motor was analyzed under the different air-gap’s size condition. The analysis result shows that, with the growth of air gap, the motor thrust reduces but the primary current increases, and the distribution of motor air-gap magnetic field is uneven due to the existence of end effects. Finally a comparison is made between the simulation result and the experiment result, which indicates the correctness of simulated model, thus it can provide important basis for the manufacture, optimized design and control of LIM which is used in subways.

Subject area Product Management, Marketing Strategy, Growth Strategies. Study level/applicability Bachelor of Business Studies, MBA, Executive MBA. Case overview The case documents the humble beginning of Kewal Kiran Clothing Limited (KKCL) in 1981 to its current position as a leading fashion apparel brand in India. However, competition from new national players, emergence of global players in India, private labels of retailers and dawn of Internet retailing has created significant growth challenges for the firm. Mr Jain, the Managing Director of KKCL, is contemplating the growth strategies for the firm and possible changes in the business model, as he is developing the 2014-2015 strategic plan for KKCL. This is imperative to reach the ambitious sales target of INR 10 billion by 2018-2019. The students are expected to assess the performance of KKCL on multiple quantitative and qualitative data points given in the case and exhibits. It encourages them to come up with possible growth strategies for the firm. Expected learning outcomes The case is expected to guide students in comprehending the multi-thronged challenges pertaining to fashion apparel industry; in Situational Analysis of the firm, which includes assessing internal and external factors; and in recommending the best possible growth strategy after due evaluation and deliberation using Ansoff's Matrix. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Agent banking involves the provision of banking services through non-conventional means such as retail outlets with the use of technology. In developing countries, such as Bangladesh, agent banking acts as a medium between the rural unbanked majorities and banking services that they would otherwise not have access to. The case analyzes how innovation in the banking sector can aid poor people to gain access to financial institutions through the Agrani Doer banking business model. It elaborates on the rules and regulations of agent banking and how the first state bank of Bangladesh, Agrani Bank, establishes coverage to places not deemed possible before. The concept of agent banking, in an illustrative case, is linked to Ansoff’s Growth Matrix as Agrani Bank uses technology and innovation in its business strategies to achieve its desired growth goals.

Owing to its relationship with change and transformation, transformational leadership theory should be relevant to managing change and transformation linked to diversification investments. However, the question of what model of transformational leadership would be appropriate for managing change and transformation linked to diversification investments has not been addressed. The purpose of this research was to explore managers’ perceptions of the links between transformational leadership and diversification strategies. Using a qualitative research method, this study provides a critical analysis of the transformational leadership theories and triangulation with the behaviours of 30 purposively sampled managers from ten firms involved in different diversification activities. The aim of this was to determine the most appropriate transformational leadership model for managing change and transformation linked to diversification investments. Besides the degree of industry predictability and certainty, the findings echoed the reasoning in the full-range transformational leadership theory that a continuum of transformational-transactional leadership behaviours enhances effective management of diversification-related changes and transformation. However, no similar transformational leadership model was found to have been adopted by prior studies or enterprises engaged in different diversification activities. The study should fi ll this gap by identifying a new transformational leadership theory that links the full-range transformational leadership theory to Ansoff’s model for diversification and growth improvement strategies.

The world today is confronted by the worst financial and economic crisis since the Great Depression of 1920’s. Due to the financial system being globalised and interdependent, the contagion effects of the financial crisis trickled down to Europe and ultimately triggered the recession of 2007-2009, which had far-reaching repercussions on cross-border economic activities. The severe international downturn had a significant effect on the Swedish economy and Swedish SMEs. Moreover, the recession has heightened economic uncertainty and combined with the existing challenges facing SMEs, created one of the most difficult business climates in decades, hence, a prevailing need for creating resilience. The purpose of this study is to examine how Swedish Internationalised SMEs remain resilient during times of recession. This will be studied through investigating what resources and capabilities were crucial for building resilience and how the SMEs changed their strategy during the recession to remain resilient. The study is conducted through a qualitative case study and an abductive approach in order to get a profound insight into the firm’s behaviour. The theoretical framework is founded on the area of strategy and resilience, by accounting for strategy formulation, the RBV, resilience and strategic change. Moreover, the empirical chapter presents the results of the data gathered from the six case companies and is structured according to the companies and the three research problems. In the analysis, the patterns emerging from the theoretical framework and the empirical data is analysed based on the three research problems through trying to understand the underlying reasons for the emerging patterns. The study conclude that Swedish internationalized SMEs remained resilient during the recession of 2007- 2009, through reconfiguring its critical resources and capabilities, and changing their strategy to adapt to the changes in the external environment caused by the recession.

Att börja växa som företag är svårt, inte minst inom klädindustrin där det granskas stygn för stygn av media. Under de två senaste decennierna har fler klädföretag börjat arbeta med hållbar utveckling. Det som tidigare har genererat tillväxt från den industriella utvecklingen går emot dagens hållbarhetstänk, som har blivit viktigare i klädföretagen. Samtidigt behövs tillväxt hos klädföretag för att konkurrera på den mer globaliserade marknaden. I denna studie undersöks det hur tillväxtstrategier kan tillämpas i ett klädföretag som arbetar med hållbar utveckling. Forskningsmetodiken består av en kvalitativ ansats för att få en djup kunskap kring fenomenet. Studien är en fallstudie som fördjupar sig i ett klädföretags hållbarhetsarbete. Empirin bygger på digital datainsamling av företaget och en intervju med företagets hållbarhetsansvarige. Företagets affärsmodell analyseras och med hjälp av analysen kartläggs vart någonstans hållbarhetsarbetet förekommer i affärsmodellen. Hållbarhetsarbetet förekommer i olika delar av affärsmodellen beroende på företag. Hur företaget påverkas av tillväxtstrategier utgår från affärsmodellen. I studiens resultat visar det sig att vid tillämpning av tillväxtstrategier är det viktigt att se hur olika delar i verksamheten påverkas. Även om företag väljer att använda sig av samma tillväxtstrategi kan strategin tillämpas på olika sätt och påverka olika delar i företaget.
Program: Textil produktutveckling och entreprenörskap