Journal articles on the topic 'Ansoff growth model'

Recognising the greater variety and sophistication of product innovation strategies to target existing and previously untapped markets, the author presents an extended version of the Ansoff product-market expansion grid that highlights the different approaches for developed world and emerging markets. The proposed model consists of seven distinct categories of growth options and depicts alternative strategic possibilities within each category, where appropriate. Categories that are new to the matrix include resource-constrained innovation, necessity innovation and reverse innovation. Necessity innovation is a new concept and a special case of user-innovation, defined as innovation by resource-constrained consumers in emerging markets to serve their own unmet needs. Utilising recent industry examples from a variety of media, the author demonstrates the traits of each strategic approach to grow revenue streams through product-market innovation.

E-commerce growth enforces the courier business to focus on developing a new business model decision. This paper aims to explore a suitable new business idea for courier business if the Data Analytics (DA) can be advantageous, using small courier company as a case study. The study investigates Logistics Service Provider (LSP) activities and the Gap Analysis and SWOT analysis were conducted to explore Data Analytics (DA) opportunity. Then, the alternative business models were pre-screened by the requirements of company, i.e. reasonable investment cost and the opportunity in using Data Analytics (DA). Ansoff Matrix is used to classify the alternative of new service idea into two segments; 1) offer development, i.e. Market development, and 2) New business development, i.e. Service development and Diversification. Fuzzy Analytic Hierarchy Process (FAHP) is used to select suitable business idea by weighted summation on five of Data Analytics (DA) accommodation criteria, i.e. company capability; the ability performs of demand; vision, strategy, and desire of executive, investment strategy and customer data opportunity. The business models that are mostly desirable are 1) Suppliers-Consignees recommendation, 2) Fulfillment service model and 3) Sourcing model. These three models were elaborated and discussed in the perspectives of company and customer. Additionally, this research proposes several challenges in Data Analytics (DA) related in logistics activity, key decision criteria and methods of idea selection implemented guidelines for logistics business practice.

Synopsis The case is set in Northeast Wisconsin, where the two largest industries are dairy farming and papermaking. Dairy farms have a continual need for bedding material for cows, and Lynn Heemeyer recognized an opportunity for a new bedding material: a waste byproduct of recycled paper. The case includes the progression of Heemeyer’s venture – Alternative Animal Bedding (AAB) – from the idea phase, to initiation and growth, to near collapse, recovery, and renewed growth. By September 2015, AAB was at a turning point as the sales were increasing, and Jess, Lynn’s daughter, had joined the business. Jess’s challenge: how best to grow the business. Research methodology Information for the case was gathered via interviews with Jess Heemeyer; she also provided some supporting materials. Jess Heemeyer is a former student of the author and a graduate of the institution that employs the author. Additional information for the case was collected from publicly available sources, as referenced. The identification of the college was not included in the case. Relevant courses and levels The case is best suited for use in an undergraduate or graduate entrepreneurship course or courses that include entrepreneurship as a topic. The case fits well with the topics of alertness and opportunity identification, and the innovation process. It can also be used to illustrate critical factors for new-venture development and growth. In addition, the benefits and challenges related to family-based entrepreneurial ventures can be included as a learning objective. Theoretical bases This case draws upon and illustrates the concept of alertness (Kirzner, 1973) which was further developed by Tang et al. (2012) when they identified three dimensions of alertness: “scanning and searching for information, connecting previously disparate information, and making evaluations on the existence of profitable business opportunities” (p. 77). Also, the case follows the creativity-based model of opportunity recognition developed by Corbett (2005) that uses experiential learning theory. Finally, students are asked to apply Ansoff’s Growth Matrix (Ansoff, 1957) to identify and evaluate the growth options available to the business owners and managers. As an optional pasture for discussion, a stewardship theory perspective can be applied to examine the family business aspect of this case (see Eddleston and Kellermanns, 2007).

Topicality. As a result of the transformational changes in the agrarian sector of the economy, the market orientation of the agrarian enterprises, which have significant potential for diversification of activities and improvement of the provision of resources on the basis of efficient waste management, is intensified. However, a significant part of such enterprises do not pay sufficient attention to these issues, thus reducing the opportunities for bioenergy development. The problem of choosing a strategy by enterprises in the agrarian sector is relevant due to the need to attract additional resources in the process of growth or diversification of activities, as well as new opportunities for development and ecologization. Aim and tasks. The purpose of the article is to develop theoretical, methodological and practical propositions, which should justify the tools of choice of marketing strategies by enterprises of agrarian sphere on the bioenergy market. The objectives of the article are, first, clarification of the essence of the category "strategy" and their classification; secondly, identification of factors influencing the choice of agribusiness in the growth or diversification strategy; and third, the definition of the stages of selection of such a strategy on the bioenergy market. Research results. Marketing strategy is a key strategy of the enterprise; this is the main direction of development, the market orientation, the generalized model of marketing actions, which allows the company to meet the needs of consumers as much as possible, achieve marketing goals and optimally allocate resources in the process of development of markets. General strategies of enterprises are divided into strategies of growth, stabilization (maintenance of competitive advantages) and reduction. The growth strategy is typical for those businesses whose business is at an initial stage or is rapidly developing. This strategy involves the selection of target segments, increased investment, research and innovation. The natural-climatic, economic, technological and market factors must be taken into account in choosing the growth strategy and / or the strategy of diversifying agricultural enterprises in the bioenergy market. The order of selecting the strategy for the Ansoff matrix is standard. However, it should be borne in mind that in the process of functioning of agricultural enterprises of the branches of plant growing and livestock production waste (shrivelled remnants, husk, manure, etc.) are formed. The presence of such waste in sufficient quantities forms the bionergic potential of the enterprise, which in itself may be the reason for choosing a diversification strategy with access to bioenergy markets. The choice of growth strategy or diversification by agroformations in the bioenergy market should be completed by combining the results of the analysis into one table and assessing the ratio as a whole, describing the opportunities and risks of agri-formation in the implementation of each strategy, selecting the strategy that scored the highest score and then carrying out its verification for using PEST and SWOT analysis tools. Conclusion. The main strategies for the development of agricultural enterprises include growth and diversification strategies. The choice of these strategies in the context of the rapid development of bioenergy markets is based on the consideration of nature and climate, technological, economic and market factors. The algorithm for selecting growth or diversification strategy by agrarian enterprises is standard and based on the Ansoff matrix. However, the sufficient bionergic potential of the enterprise may be the reason for choosing a diversification strategy with access to bioenergy markets. The choice of agribusiness strategy should be completed by verification. The prospects for future research in the development of agrarian sector strategy strategies in the bioenergy market are linked with the specification of strategies based on market research in domestic and foreign markets, the development of investment projects, risk assessment.

Purpose This paper aims to examine current trends in business accreditation by describing and comparing the major international business accreditation agencies (Association to Advance Collegiate Schools of Business, European Quality Improvement System, Association of MBAs, Association of Collegiate Business Schools and Programs and International Assembly for Collegiate Business Education), and analyze their recent market expansion strategies (development and penetration using Ansoff model) as they compete for the schools seeking initial or continuing accreditation. Design/methodology/approach This is a comparative study of the business accreditation agencies and their competitive strategies, using publically available data such as lists of accredited schools published by the agencies as main data collection method. Findings Business accreditation agencies have utilized the market penetration and market development strategies to expand their market share in recent years. The key growth areas are international schools, regional teaching-oriented institutions, two-year institutions and for-profit institutions. Research limitations/implications This study is based on publically available data published by accreditation agencies. More in-depth analysis with survey method could be utilized in future study to identify more specific strategies and their impact on business schools seeking accreditation. Practical implications Accreditation is no longer a luxury but a requirement for business schools, but they have to make an informed decision on which agency to pursue to assure an appropriate fit. Social implications The public needs to understand the value and the requirements of accreditation. Multiple agencies provide different options to fit the missions of the different types of schools. Originality/value This study is valuable to business school stakeholders for understanding accreditation, the need for accreditation and the options they have available.

Learning outcomes The learning outcomes of this paper are to understand the supply side of the Business Process Outsourcing (BPO) model and how a firm can develop and capture a new market using Blue Ocean Strategy principles; understand how to use the four actions framework and eliminate/reduce/raise/create (ERRC) grid to develop a Blue Ocean market; evaluate three strategic alternatives available to a firm along with the benefits and challenges of each; map out the current strategy to inform possible future strategies and envision how one can use the BMC to re-invent the execution strategies of a disruptor; and discuss the opportunities for growth and the challenges therein in a dynamic global business environment. Case overview/synopsis Sri Rao, President of Market Development and Strategy of Quatrro Business Support Services (Quatrro), a BPO firm, weaved through the bustling streets of Gurgaon, India, to get to work early on a blistering summer day. It was the beginning of the new 2017 fiscal year and there was a sense of anticipation and uncertainty in the office to which he was headed. Quatrro offered outsourced finance, accounting and payroll solutions to small and medium-sized enterprises across the world, but mainly the USA. Arriving at his desk, Rao gazed out the window and reflected on Quatrro’s journey so far, the ups and the downs and the strategy for moving forward. Growth had been moderate with small deals. Local and regional Certified Public Accountant firms continued to provide stiff competition and the cost of acquiring new clients was high. There was a need to rethink Quatrro target markets and business development strategy. Quatrro’s annual board meeting was coming up in three weeks and Rao wanted to present a credible plan to accelerate Quatrro’s growth. He was worried that if the plan was not accepted by the board, any further investments in the business would be challenging and could even lead to the board directing Quatrro to divest. He believed they had run out of patience with a business that had a lot of potential but was not growing. He had one last opportunity to get Quatrro’s strategy right before his planned departure from the company in just a year’s time. Rao waited for his team to discuss their recommendations based on a presentation he had made to them two days ago. Complexity academic level Undergrad/MBAs. While most growth strategy cases focus on firms seeking to outsource services for efficiency and concentrate on value added to the core functions and competences, this case centers on the supply side and examines the BPO firm itself. It focuses on the technology service industry (as opposed to product/manufacturing), which while growing and significant is not often written about in cases, and finally, the case integrates an understanding of the Blue Ocean Strategy along with the Business Model Canvas allowing students to envision how one can use the BMC to re-invent a business strategy. It does so with a traditional Ansoff Matrix as the backdrop. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 11: Strategy.

The transient characteristic of single-sided linear induction motor (LIM) was simulated and computed using the electromagnetic field finite element analysis software Ansoft. The change of the thrust, the primary current and the air-gap’s magnetic field of linear induction motor was analyzed under the different air-gap’s size condition. The analysis result shows that, with the growth of air gap, the motor thrust reduces but the primary current increases, and the distribution of motor air-gap magnetic field is uneven due to the existence of end effects. Finally a comparison is made between the simulation result and the experiment result, which indicates the correctness of simulated model, thus it can provide important basis for the manufacture, optimized design and control of LIM which is used in subways.

Subject area Product Management, Marketing Strategy, Growth Strategies. Study level/applicability Bachelor of Business Studies, MBA, Executive MBA. Case overview The case documents the humble beginning of Kewal Kiran Clothing Limited (KKCL) in 1981 to its current position as a leading fashion apparel brand in India. However, competition from new national players, emergence of global players in India, private labels of retailers and dawn of Internet retailing has created significant growth challenges for the firm. Mr Jain, the Managing Director of KKCL, is contemplating the growth strategies for the firm and possible changes in the business model, as he is developing the 2014-2015 strategic plan for KKCL. This is imperative to reach the ambitious sales target of INR 10 billion by 2018-2019. The students are expected to assess the performance of KKCL on multiple quantitative and qualitative data points given in the case and exhibits. It encourages them to come up with possible growth strategies for the firm. Expected learning outcomes The case is expected to guide students in comprehending the multi-thronged challenges pertaining to fashion apparel industry; in Situational Analysis of the firm, which includes assessing internal and external factors; and in recommending the best possible growth strategy after due evaluation and deliberation using Ansoff's Matrix. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Agent banking involves the provision of banking services through non-conventional means such as retail outlets with the use of technology. In developing countries, such as Bangladesh, agent banking acts as a medium between the rural unbanked majorities and banking services that they would otherwise not have access to. The case analyzes how innovation in the banking sector can aid poor people to gain access to financial institutions through the Agrani Doer banking business model. It elaborates on the rules and regulations of agent banking and how the first state bank of Bangladesh, Agrani Bank, establishes coverage to places not deemed possible before. The concept of agent banking, in an illustrative case, is linked to Ansoff’s Growth Matrix as Agrani Bank uses technology and innovation in its business strategies to achieve its desired growth goals.

Owing to its relationship with change and transformation, transformational leadership theory should be relevant to managing change and transformation linked to diversification investments. However, the question of what model of transformational leadership would be appropriate for managing change and transformation linked to diversification investments has not been addressed. The purpose of this research was to explore managers’ perceptions of the links between transformational leadership and diversification strategies. Using a qualitative research method, this study provides a critical analysis of the transformational leadership theories and triangulation with the behaviours of 30 purposively sampled managers from ten firms involved in different diversification activities. The aim of this was to determine the most appropriate transformational leadership model for managing change and transformation linked to diversification investments. Besides the degree of industry predictability and certainty, the findings echoed the reasoning in the full-range transformational leadership theory that a continuum of transformational-transactional leadership behaviours enhances effective management of diversification-related changes and transformation. However, no similar transformational leadership model was found to have been adopted by prior studies or enterprises engaged in different diversification activities. The study should fi ll this gap by identifying a new transformational leadership theory that links the full-range transformational leadership theory to Ansoff’s model for diversification and growth improvement strategies.

Subject area Strategic Marketing, Marketing Management, Services Marketing. Study level/applicability MBA and Executive MBA. Case overview The case talks about the inception and growth of OYO Rooms, a company that originally started as ORAVEL Stays Ltd. in 2012, as a platform for booking budget and premium accommodations, but graduated to become OYO Rooms, an online aggregator of hotels, with a unique business model of “managing the partial inventory of rooms” in hotels and offering a proposition of affordable, consistent, quality experience to business, leisure and pilgrim travellers. The company received rounds of funding from Greenoaks Capital, Lightspeed Ventures, Sequoia Capital and DSG Consumer Partners. Moreover, unlike its competitors, OYO adapted itself to the fast-changing consumer preference and grew at an enviable pace and by 2016, was present across 190 cities through a network of 6,500 hotels. However, OYO Rooms had to face a multitude of challenges both from the consumer and hotel owners’ ends, primarily service quality concerns from the customers and majorly concerns out of payment irregularities or non-abidance to written contracts from the hoteliers’ end. The dissatisfaction levels increased to an extent that experts started raising questions on the viability of the business. OYO was growing at an aggressive rate but breakeven point was yet to be achieved. Moreover, growing dissatisfaction and switching amongst its customers as well as hoteliers threatened the very existence of the model. The case allows the students to critically analyse the strategies of OYO for deliberation on whether the business model was sustainable in the long run. It also encourages the students to deliberate on the possible growth strategies for OYO as also on the service recovery strategies for OYO. Expected learning outcomes The case has been positioned around the following modules: industry analysis; value of a two-sided business model to both parties; sustainability of a unique business model, against the challenges that it faces; applying the VRIO framework (resource-based view); complaint handling and service recovery strategies; applying the Ansoff’s grid for possible growth options. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 11: Strategy.

ABSTRACT Superoxide dismutase (SOD) is a nearly ubiquitous enzyme among organisms that are exposed to oxic environments. The single SOD ofHelicobacter pylori, encoded by the sodB gene, has been suspected to be a virulence factor for this pathogenic microaerophile, but mutations in this gene have not been reported previously. We have isolated mutants with interruptions in thesodB gene and have characterized them with respect to their response to oxidative stress and ability to colonize the mouse stomach. The sodB mutants are devoid of SOD activity, based on activity staining in nondenaturing gels and quantitative assays of cell extracts. Though wild-type H. pylori is microaerophilic, the mutants are even more sensitive to O2 for both growth and viability. While the wild-type strain is routinely grown at 12% O2, growth of the mutant strains is severely inhibited at above 5 to 6% O2. The effect of O2 on viability was determined by subjecting nongrowing cells to atmospheric levels of O2 and plating for survivors at 2-h time intervals. Wild-type cell viability dropped by about 1 order of magnitude after 6 h, while viability of the sodBmutant decreased by more than 6 orders of magnitude at the same time point. The mutants are also more sensitive to H2O2, and this sensitivity is exacerbated by increased O2 concentrations. Since oxidative stress has been correlated with DNA damage, the frequency of spontaneous mutation to rifampin resistance was studied. The frequency of mutagenesis of ansodB mutant strain is about 15-fold greater than that of the wild-type strain. In the mouse colonization model, only 1 out of 23 mice inoculated with an SOD-deficient mutant of a mouse-adapted strain became H. pylori positive, while 15 out of 17 mice inoculated with the wild-type strain were shown to harbor the organism. Therefore, SOD is a virulence factor which affects the ability of this organism to colonize the mouse stomach and is important for the growth and survival of H. pylori under conditions of oxidative stress.

Purpose: In this research the classical Growth Models have been used to explore the chosen strategies of Family Businesses in Bahrain and GCC. Moreover, various models of Franchising, Product/Market development and diversification, have been tested as means of growth.The purpose of this paper is to provide a perspective on family businesses that are operating business format franchising in Bahrain through examining their share in comparison with other family businesses who are involved in the industry of franchising in Bahrain. The research focuses on studying the management actions or aspects that have contributed to build the structure and governance of those family businesses. There are three main objectives of this paper: To detect justifications for the reasons that encourage franchisors to expand their operations through franchising agreements,To recognize the extent of agreement of those family businesses on the obligations of the franchisor and franchisee.To identify diversification options and other hybrid forms of growth in GCC. Unit of Analysis:The participating members are in all levels of the family business community. The research is focusing on Family business as perceived and declared from the principles matching our definitional assumption. The operational definition used in this research is that “family business is a business governed and/or managed with the intention to shape and pursue the vision of the business held by the dominant coalition controlled by family members of the same family or small number of families in a manner that is potentially sustainable across generations of family or families”Methods: A deductive approach is used, to test theories and concepts of franchising and other hybrid modes. Additionally, a quantitative research methodology has been adopted for collecting the primary data; the data was collected through questionnaire which has been distributed on 24 family businesses operating in the industry of franchising, and has been analyzed statistically. The sample is mainly part of a population of 360 members of Bahrain Family Business Association and we distributed questionnaires with 3 layers of questions: a. control and demographics, b. franchising and c. context specific to Arab family business issues of growth. Findings: The Hybrid forms of arrangements on growth justified in the GCC region. Growth strategies are implemented in multiple directions. Franchising is meaningful option of growth and is also supported in our data. Finally, the observable fact or result was that family businesses operating business format franchising are dominating only small portion of the market share when compared to other family businesses that are operating product franchising in the industry of franchising in Bahrain. Originality/Values: The paper raises interesting issues on Arab Family Business Growth literature, an understudied topic in the field. Additionally, there is a contribution of significance of Ansoff’s and Penrose’s Models that explored as growth options. A framework therefore is proposed on the growth directions of Arab Family Business.Limitations: There are no common grounds of Arab Culture. Our study is limited to the Gulf Cooperation Region, since the Arab profile shows greater similarities, but our assumption is that could work and extent further on the majority of Arab population.

Subject area Business administration, brand management, marketing management, international marketing, strategic marketing. Study level/applicability This case is suitable for MBA students with exposure to marketing strategy and basic marketing. It may also be useful for junior and middle level marketing professionals during their training programs. This case-study may find its application while teaching strategic marketing, marketing management, international marketing and pharmaceutical management. Case overview Unicare Formulations was a reputable pharmaceutical company in India. It started small and with the growth of the industry it could capture significant market share in it chosen segments. It introduced brands in small and niche areas with low innovation and where bigger companies showed little interest. It also infused new blood through outside talent. It brought newer brands to its brand portfolio. A relatively new but promising brand – Tbgo – was struggling. Its marketing head was confused whether to continue with the brand. He needs advice based on management principles. Expected learning outcomes After covering this case study, a student should be able to: use SWOT and environmental analyses to solve complex business problems; explain segmentation, targeting and positioning (STP) and shall be able to use those for preparing marketing strategy; use 4Ps in different combinations in planning brand strategies; use Ansoff's model (product-market grid); use Porter's generic strategy to analyze brand performance and to take appropriate action for brand revival; and internalize the intricacies of brand-building and their impacts on the business performance of a firm. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Learning outcomes The case study illustrated strategic, marketing, financial and operational challenges faced by Netflix in India's growing SVoD market. This case is appropriate in courses such as Strategic Management, Business Strategy, Marketing Management and International Marketing for postgraduate MBA students, other graduate-level management programs and undergraduate-level students. The case was developed to raise awareness among students, to understand the complex nature of the technology-driven industry, to survive in the highly competitive market, to set up a company that serves the huge Indian market. This case delves into the dynamics of marketing on the Indian market, characterized by unorganized players such as local cable television; torrent downloads and organized and established players, low digitalization rates, language barriers, low internet penetration, lack of infrastructure, price-sensitive consumers. Due to up-gradation in technology, internet penetration, an increase in smartphone users, and the market has undergone a notable amount of change, due to a lot on new entrants, competitions, substitutes. The case states various obstacles, for a multinational company while entering the market such as India and how they are required to strategize, mold their marketing mix, need to analyze en-cash their strength, overcome their weakness, take maximum advantage of opportunities and modify their strategies to face huge challenges. The specific learning outcome of the case will help students to understand the strategy that multinational companies can adopt to sustain, compete in emerging countries such as India and within that emerging market such as streaming videos on demand (SVoD). This case will help students to understand the importance of internal and external resources, which help multinational companies to make strategies based on these resources. The case study offers learners the opportunity to explore the strategy in a dynamic environment. This case also highlights the critical issues that should be addressed by multinational companies when entering into a foreign market. The case highlights the importance of analyzing the competitive environment in which it’s going to compete and sustain. It can be used to introduce Ansoff’s growth matrix, internal and external factor analysis and porter’s five forces in the delivery of course for both regular and executive programs. The case should be offered in the middle term periods of the course. Additionally, the case could be used in marketing courses to indicate the importance of scanning the business environment in marketing activities for any organization. The case illustrates the strategies that companies can undertake to expand the market, introduce new products, as per the requirement of business environment and concerns linked with innovating approaches to support the organization to satisfy a larger number of price-sensitive consumers from varied backgrounds. Case overview/synopsis Netflix has been optimistic about the potential growth of the Indian market. It will grow slowly and gradually and become profitable. The SVoD market in India has been price sensitive. There are no plans for cheaper prices. Netflix had a long way to go. The pricing model of Netflix was a hurdle in its growth, but the future of Netflix in India was bright. There have been numerous challenges in terms of government regulations, pricing structure and an increase in the number of competitive players on the market. Netflix believed that Indian audiences enjoyed “Bollywood” film productions but watched low-quality soap opera content on television. Television audiences were a massive untapped market for their brand of original, exclusively produced content. Can Netflix come up with a marketing and growth strategy, or else they might be looking to lose market share and revenue. Should a new product such as Amazon and MI fire stick be introduced in the existing market like their competitors? Should they enter the existing market with existing products, or should they seek a new market in India, such as the rural market, the Pyramid market, the Tier II market and the City III market? Should they diversify into a new market with new products? How Netflix should plan its market communication if it wants to launch a new product or if it wants to reposition its existing product. Netflix had to rethink its strategies and also needed to address these issues so that they could travel smoothly on Indian roads. High marketing budget and aggressive promotions helped Netflix India to make a profit in its first year. Complexity academic level Postgraduate MBA students, other graduate-level management programs and undergraduate-level students. Supplementary materials Teaching notes are available for educators only. Subject code CSS 11: Strategy.

Целью настоящей работы является исследование физического базиса межфазной адгезии в системе полимер – углеродные нанотрубки. Эта цель реализуется на примере нанокомпозитов полипропилен/углеродные нанотрубки (нановолокна) в рамках фрактального анализа.В силу своей высокой степени анизотропии и низкой поперечной жесткости углеродные нанотрубки (нановолокна) формируют в полимерной матрице нанокомпозита кольцеобразные формирования, структурно аналогичные макромолекулярным клубкам разветвленных полимеров. Это обстоятельство позволяет моделировать структуру нанокомпозитов полимер/углеродные нанотрубки (нановолокна) как полимерный раствор, используя для этой цели методы фрактальной физической химии. При таком подходе предполагается, что роль макромолекулярных клубков играют кольцеобразные формирования углеродных нанотрубок, а роль растворителя – полимерная матрица.Предложенная модель позволяет выполнить структурный анализ уровня межфазных взаимодействий полимерная матрица-нанонаполнитель или уровня межфазной адгезии. Обнаружено, что большая часть контактов между углеродными нанотрубками и полимерной матрицей, которые определяют указанный уровень, формируются внутри кольцеобразных формирований. В рамках фрактального анализа показано, что снижение радиуса кольцеобразных формирований или их компактизация приводит к росту фрактальной размерности, что затрудняет доступ матричного полимера в их внутренние части. Следствием этого эффекта является уменьшение числа контактов полимер-нанонаполнитель и значительное снижение уровня межфазной адгезии. Альтернативно этотэффект может быть описан как следствие компактизации кольцеобразных формирований, выраженной ростом их плотности. Показана прямая взаимосвязь показателя межфазной адгезии (безразмерного параметра ba) как с числом контактов полимер-углеродные нанотрубки, так и с объемом кольцеобразных формирований, доступным для проникновения полимера в их внутренние области. Количественный анализ продемонстрировал, что доля контактов, формирующихся на поверхности кольцеобразных формирований углеродных нанотрубок (нановолокон) составляеттолько ~ 7–10 %. Предложенная модель позволяет получить взаимосвязь между структурой нанонаполнителя в полимерной матрице и уровнем межфазной адгезии для нанокомпозитов этого класса. С практической точки зрения результаты позволяют определить структуру углеродных нанотрубок (нановолокон), необходимую для достижения наибольшего уровня межфазной адгезии. ЛИТЕРАТУРА 1. Mikitaev A. K., Kozlov G. V., Zaikov G. E. Polymer Nanocomposites: Variety of structural forms and applications. New York: Nova Science Publishers, Inc., 2008. 319 p.2. Kozlov G. V., Dolbin I. V. Transfer of mechanical stress from polymer matrix to nanofi ller in dispersionfilled nanocomposites. Inorganic Mater.: Appl. Res. 2019;10(1): 226–230. DOI: https://doi.org/10.1134/s20751133190101673. Dolbin I. V., Karnet Yu. N., Kozlov G. V., Vlasov A. N. Mechanism of growth of interfacial regionsin polymer/carbon nanotube nanocomposites. Composites: Mechanics, Computations, Applications: AnIntern. J. 2018;10(3): 213 220. DOI: https://doi.org/10.1615/CompMechComputApplIntJ.20180292344. Kozlov G. V., Dolbin I. V. The effect of uniaxial extrusion of the degree of reinforcement of nanocompositespolyvinyl chloride/boron nitride. Inorganic Mater.: Appl. Res. 2019;10(3): 642–646. DOI: https://doi.org/10.1134/S20751133190301835. Moniruzzaman M., Winey K. I. Polymer nanocomposites containing carbon nanotubes. Macromolecules.2006;39(16): 5194–5206. DOI: https://doi.org/10.1021/ma060733p6. Thostenson E. T., Li C., Chou T.-W. Nanocomposites in contex. Composites Sci. Techn. 2005;65(2):491–516. DOI: https://doi.org/10.1016/j.compscitech.2004.11.0037. Kozlov G. V., Dolbin I. V. The description of elastic modulus of nanocomposites polyurethane/graphenewithin the framework of modifi ed blends rule. Materials Physics and Mechanics. 2018;40(2): 152–157.DOI: https://doi.org/10.18720/MPM.4022018_38. Козлов Г. В., Долбин И. В. Фрактальная модель переноса механического напряжения в наноком-позитах полиуретан / углеродные нанотрубки. Письма о материалах. 2018;8(1): 77–80. DOI: https://doi.org/10.22226/2410-3535-2018-1-77-809. Kozlov G. V., Dolbin I. V., Koifman O. I. A fractal model of reinforcement of carbon polymer–nanotubecomposites with ultralow concentrations of nanofi ller. Doklady Physics. 2019;64(5): 225–228. DOI: https://doi.org/10.1134/S102833581905002110. Козлов Г. В., Долбин И. В. Структурная модель эффективности ковалентной функционализации углеродных нанотрубок. Известия высших учебных заведений, Серия Химия и химическая технология. 2019;62(10): 118–123. DOI: https://doi.org/10.6060/ivkkt.20196210.596211. Schaefer D. W., Justice R. S. How nano are nanocomposites? Macromolecules. 2007;40(24):8501–8517. DOI : https://doi.org/10.1021/ma070356w12. Atlukhanova L. B., Kozlov G. V., Dolbin I. V. Structural model of frictional processes for polymer/carbon nanotube nanocomposites. Journal of Friction and Wear. 2019;40(5). 475–479. DOI: https://doi.org/10.3103/S106836661905002713. Yanovsky Yu. G., Kozlov G. V., Zhirikova Z. M., Aloev V. Z., Karnet Yu. N. Special features of the structureof carbon nanotubes in polymer composite media. Nanomechanics. Sci. Technol.: An Intern. J. 2012;3(2).99–124. DOI: https://doi.org/10.1615/NanomechanicsSciTechnolIntJ.v3.i2.1014. Козлов Г. В., Долбин И. В. Влияние взаимодействий нанонаполнителя на степень усилениянанокомпозитов полимер/углеродные нанотрубки. Нано- и микросистемная техника. 2018;20(5):259–266. DOI: https://doi.org/10.17587/nmst.20.259-26615. Kozlov G. V., Dolbin I. V. Interrelation between elastic moduli of fi ller and polymethyl methacrylatecarbonnanotube nanocomposites. Glass Physics and Chemistry. 2019;45(4): 277–280. DOI: https://doi.org/10.1134/S108765961904006016. Kozlov G.V., Dolbin I.V., Zaikov G.E. The Fractal Physical Chemistry of Polymer Solutions and Melts. Toronto, New Jersey: Apple Academic Press, 2014; 316 p.17. Bridge B. Theoretical modeling of the critical volume fraction for percolation conductivity of fi breloadedconductive polymer composites. J. Mater. Sci. Lett. 1989;8(2): 102–103. DOI: https://doi.org/10.1007/BF0072026518. Kozlov G. V., Zaikov G. E. Structure of the Polymer Amorphous State. Utrecht, Boston: Brill AcademicPublishers; 2004. 465 p.19. Puertolas J. A., Castro M., Morris J. A., Rios R., Anson-Casaos A. Tribological and mechanical propertiesof grapheme nanoplatelet/PEEK composites. Carbon. 2019;141(1): 107–122. DOI: https://doi.org/10.1016/j.carbon.2018.09.03620. Zhang M., Zhang W., Jiang N., Futaba D. N., Xu M. A general strategy for optimizing compositeproperties by evaluating the interfacial surface area of dispersed carbon nanotubes by fractal dimension.Carbon. 2019;154(2): 457–465. DOI: https://doi.org/10.1016/j.carbon.2019.08.01721. Kozlov G. V., Dolbin I. V. Effect of a nanofi ller structure on the degree of reinforcement of polymer–carbon nanotube nanocomposites with the use of a percolation model. Journal of Applied Mechanicsand Technical Physics. 2018;59(4): 765–769. DOI: https://doi.org/10.1134/S002189441804025922. Kozlov G. V., Dolbin I. V. Structural interpretation of variation in properties of polymer/carbonnanotube nanocomposites near the nanofi ller percolation threshold. Technical Physics. 2019;64(10): 1501–1505. DOI: https://doi.org//10.1134/S106378421910012823. Kozlov G. V., Zaikov G. E. The structural stabilization of polymers: Fractal Models. Leiden, Boston:Brill Academic Publishers; 2006. 345 p.24. Kozlov G. V., Dolbin I. V. Modeling of carbon nanotubes as macromolecular coils. Melt viscosity.High Temperature. 2018;56(5): 830–832. DOI: https://doi.org/10.1134/S0018151X18050176. 25. Kozlov G. V., Dolbin I. V. Viscosity of a melt of polymer/carbon nanotube nanocomposites. An analogywith a polymer solution. High Temperature. 2019;57(3): 441–443. DOI: https://doi.org/10.1134/S0018151X1903008826. Kozlov G. V., Dolbin I. V. The simulation of carbon nanotubes as macromolecular coils: Interfacialadhesion. Materials Physics and Mechanics. 2017;32(2): 103–107. DOI: https://doi.org/10.18720/MPM.3222017-127. Kozlov G. V., Dolbin I. V. Fractal model of the nanofi ller structure affecting the degree of reinforcementof polyurethane–carbon nanotube nanocomposites. Journal of Applied Mechanics and Technical Physics.2018;59(3): 508–510. DOI: https://doi.org/10.1134/S002189441803015X28. Dolbin I. V., Kozlov G. V. Structural version of Ostwald-de Waele equation: Fractal treatment. FluidDynamics. 2019;54(2): 288–292. DOI: https://doi.org/10.1134/S001546281901005129. Atlukhanova L. B., Kozlov G. V., Dolbin I. V. The correlation between the nanofi ller structure and theproperties of polymer nanocomposites: fractal model. Inorganic Mater.: Appl. Res. 2020;11(1): 188–191. DOI:https://doi.org/10.1134/S207511332001004930. Kozlov G. V., Yanovskii Yu. G., Zaikov G. E. Structure and properties of particulate-fi lled polymercomposites: the fractal analysis. New York: Nova Science Publishers, Inc.; 2010. 282 p.31. Shaffer M. S. P., Windle A. H. Analogies between polymer solutions and carbon nanotube despersions.Macromolecules. 1999;32(2): 6864–6866. DOI: https://doi.org/10.1021/ma990095t32. Yi Y. B., Berhan L., Sastry A. M. Statistical geometry of random fi brous networks revisited: waviness,dimensionality and percolation. Journal of Applied Physics. 2004;96(7): 1318–1327. DOI: https://doi.org/10.1063/1.176324033. Berhan L., Sastry A. M. Modeling percolation in high-aspect-ratio fi ber systems. I. Soft-core versushard-core models. Physical Review E - Statistical, Nonlinear, and Soft Matter Physics. 2007;75(23):041120. DOI: https://doi.org/10.1103/PhysRevE.75.04112034. Shi D.-L., Feng X.-Q., Huang Y.Y., Hwang K.-C., Gao H. The effect of nanotube waviness andagglomeration on the elastic property of carbon nanotube-reinforced composites. Journal of EngineeringMaterials and Technology, Transactions of the ASME. 2004;126(2): 250–257. DOI : https://doi.org/10.1115/1.175118235. Lau K.-T., Lu M., Liao K. Improved mechanical properties of coiled carbon nanotubes reinforced epoxynanocomposites. Composites. Part A. 2006;37(6): 1837–1840. DOI : https://doi.org/10.1016/j.compositesa.2005.09.01936. Martone A., Faiella G., Antonucci V., Giordano M., Zarrelli M. The effect of the aspect ratioof carbon nanotubes of their effective reinforcementmodulus in an epoxy matrix. Composites Sci. Techn.2011;71(8): 1117–1123. DOI: https://doi.org/10.1016/j.compscitechn.2011.04.00237. Shao L. H., Luo R. Y., Bai S. L., Wang J. Prediction of effective moduli of carbon nanotube – reinforcedcomposites with waviness and debonding. Composite Struct. 2009;87(3): 274–281. DOI: https://doi.org/10.1016/j.compstruct.2008.02.01138. Omidi M., Hossein Kokni D. T., Milani A. S., Seethaller R. J., Arasten R. Prediction of the mechanicalcharacteristics of multi-walled carbon nanotube/epoxy composites using a new form of the rule of mixtures.Carbon. 2010;48(11): 3218–3228. DOI: https://doi.org/10.1016/j.carbon.2010.05.00739. Shady E., Gowayed Y. Effect of nanotube geometry on the elastic properties of nanocomposites.Composites Sci. Techn. 2010;70(10): 1476–1481. DOI: https://doi.org/10.1016/j.compscitech.2010.04.027

Minimal research effort has been expended to the extent to which adopted growth strategies stimulate corporate sustainability of development banks in developing economies such as Nigeria. Hence, the study examined how industry specific growth strategies have predicted the corporate sustainability of these banks. Corporate growth strategy variable was proxied by market expansion, market strategy and human resource strategy as extracted from the Ansoff Matrix and Resource Based Theory, while sustainability was modelled by market share, customer experience and organizational evolution. Descriptive research design was employed in studying primary data obtained through a Likert Scaled structured questionnaire. Holistically, a sample frame of 477 executives from 6 development banks in Nigeria, including the African Development Bank was examined. Upon analysis with Linear Regression, it was found that a significant relationship existed between market expansion and market share; marketing strategy and customer experience; and human resource strategy and organizational evolution of development banks in Nigeria. For Nigeria, the results indicate significant evidence of linkages between corporate growth strategies of development banks and sustainability; thus, confirming the hypotheses of the Ansoff Matrix, the SMCR Model and Resource Based Theory

Digital transformation is taken in the article as changes in business models inspired by “new technologies” (cloud, artificial intelligence, big data, distributed ledgers etc.), by threats of disruption from new competitors (FinTech startups and big techs), and by growing demand for individualized and integrated services distributed via digital channels. In this sense, digital transformation means platformification, i.e. when business is developed through digital information systems connecting buyers with sellers, including third-party service providers. Financial institutes, while selling their native services on platforms and/or orchestrating platforms, are able to position their proposals as technological, thus making the modern financial mantra (“Work like Google”) true. The article outlines the dis- tinctions between the platform business model and the traditional pipeline model; compares the definitions of “platform”, “marketplace” and “ecosystem”; summarizes domestic and international experience of platformification in capital market infrastructure (exchanges/trading venues, CCP clearing houses, central securities depositories etc.); differentiates the models of such platformification according to where they lead away from business as usual: onto other markets (mono- and multi-product platforms), to other services (“universal platforms” and digital asset platforms) or to other interactions (platforms for non-core services, “at the top of exchange” platforms, “apps warehouses”); and describes the place of platformification in growth strategies—both real ones, including the Moscow Exchange Group case, and hypothetical ones in line with the Ansoff Matrix.