Log in

Relevant bibliographies by topics / Ansoff / Journal articles

To see the other types of publications on this topic, follow the link: Ansoff.

Journal articles on the topic 'Ansoff'

Author: Grafiati

Published: 4 June 2021

Last updated: 31 May 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Ansoff.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Moussetis, Robert. "Ansoff revisited." Journal of Management History 17, no. 1 (2011): 102–25. http://dx.doi.org/10.1108/17511341111099556.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Hussey, David. "The Ansoff Institute." Strategic Change 10, no. 4 (2001): 239–40. http://dx.doi.org/10.1002/jsc.538.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Holopainen, Mari, and Marja Toivonen. "Weak signals: Ansoff today." Futures 44, no. 3 (2012): 198–205. http://dx.doi.org/10.1016/j.futures.2011.10.002.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Glucklich, Tom. "Book Reviews : Implanting Strategic Management Igor Ansoff." Management Education and Development 16, no. 1 (1985): 69–70. http://dx.doi.org/10.1177/135050768501600111.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Kipley, Dan, Roxanne Helm-Stevens, and Patricia Skalnik. "Ansoff’s Strategic Turbulence Model: Why It’s Important to Marketing Strategy." Archives of Business Research 10, no. 2 (2022): 222–34. http://dx.doi.org/10.14738/abr.102.11640.

Full text

Abstract:

The purpose of this paper is to briefly introduce the reader to Ansoffian strategy and the concepts of environmental turbulence and examine their impact on marketing strategy. The authors overlay Ansoff’s identification of turbulence levels to marketing strategy as a dynamic synergy of management processes and innovation which depends on a firm’s posturing to address marketing aggressiveness and environmental turbulence.   Within the environmental turbulence model, Ansoff puts forth that the third level is where marketing becomes a critical functional activity of strategic success

APA, Harvard, Vancouver, ISO, and other styles

6

Maioli, Marcos Rogério, Adriano Stadler, and Carlos Marcelo Ardigo. "ESTRATÉGIAS COMPETITIVAS USADAS PELAS EMPRESAS DE EVENTOS DE CURITIBA." Applied Tourism 3, no. 1 (2018): 01. http://dx.doi.org/10.14210/at.v3n1.p01-17.

Full text

Abstract:

Este artigo apresenta como duas empresas de organização de eventos de Curitiba Paraná atuam no mercado, como utilizam seus conhecimentos de gestão de forma empírica quando usam as estratégias de competitividade de Porter e Ansoff para atuarem no mercado e fazerem frente as mudanças ambientais ocorridas. Os principais resultados podem ser encontrados no uso das estratégias que fazem frente aos concorrentes, aos serviços substitutos, ao poder de barganha tanto de clientes, fornecedores e aos novos entrantes, também no uso de estratégias de expansão e diversificação. O trabalho está dividido em i

APA, Harvard, Vancouver, ISO, and other styles

7

Mintzberg, Henry. "Learning 1, planning 0 reply to Igor Ansoff." Strategic Management Journal 12, no. 6 (1991): 463–66. http://dx.doi.org/10.1002/smj.4250120606.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Mousli, Marc. "Igor Ansoff, de la planification au management stratégique." Alternatives Économiques 268, no. 4 (2008): 79. http://dx.doi.org/10.3917/ae.268.0079.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Veiga, Pedro Mota, and Mário Franco. "Alliance portfolios and firms’ business strategy: a content analysis approach." Management Research Review 38, no. 11 (2015): 1149–71. http://dx.doi.org/10.1108/mrr-04-2014-0093.

Full text

Abstract:

Purpose – The purpose of this study is to understand in what way the business strategy of a firm operating on a global scale is linked to its alliance portfolio,from the product-market matrix of Ansoff (1957) and the resources-partners matrix of Yasuda and Iijima (2005). Design/methodology/approach – To meet this objective,the case study method was adopted,with data being obtained from interviews and documentary analysis of the selected firm/case: Borgstena Textile (BT). Findings – Based on a content analysis approach,it was possible to observe an alliance portfolio with advantages for BT and

APA, Harvard, Vancouver, ISO, and other styles

10

Hanif, Luqman, and Fafurida Fafurida. "Development Strategy of Small Industry of Typical Food as Supporting Tourism Sector." JEJAK 11, no. 1 (2018): 62–77. http://dx.doi.org/10.15294/jejak.v11i1.12988.

Full text

Abstract:

The purpose of this research is to formulate the development strategy of the small industry of tamarillo processed typical food in Kejajar District that faces the marketing obstacles, the simple technology, and the lack of capital. This research also aims at analyzing the position and the development strategy of tamarillo processed product as the typical food from Dieng Plateau. The SWOT analysis is used at the first stage and the Ansoff Matrix analysis is used at the second stage. The result of SWOT analysis indicates that the position of small industry is in quadrant II, which supports the g

APA, Harvard, Vancouver, ISO, and other styles

11

Mathur, Mini, and Smita P. Kothari. "Wealth out of Waste (WOW): a business paradox." Emerald Emerging Markets Case Studies 20, no. 2 (2020): 1–27. http://dx.doi.org/10.1108/eemcs-12-2019-0326.

Full text

Abstract:

Learning outcomes Help students understand Porter’s five forces framework. Explore and analyze possible growth strategies using the Ansoff matrix. Case overview/synopsis This case study integrates lessons in growth strategies, Porter’s five forces and the Ansoff matrix. Vijay Kothari, Founder of Wealth out of Waste (WOW) is in a fix. In spite of functioning in an environment of abundant demand and potential, he is unable to perform in his optimum capacity because of operational and manpower-related issues. WOW, which turned nine in 2019, is a sort of monopoly in the organized business of sched

APA, Harvard, Vancouver, ISO, and other styles

12

Sandoval-Santacruz, Valeria, and Grether Real-Pérez. "Oportunidad de crecimiento de la Educación Superior Virtual Pos Covid-19." Edición especial 5-1, no. 5 (2020): 107–16. http://dx.doi.org/10.33386/593dp.2020.5-1.327.

Full text

Abstract:

El presente trabajo de enfoque cualitativo es una investigación descriptiva, basada en los métodos deductivo y analítico, que evalúa las oportunidades de crecimiento del sector de la educación superior virtual en Ecuador luego de la disrupción generada por la pandemia de Covid-19, mediante la aplicación de la Matriz producto/mercado de Igor Ansoff. Los objetivos trazados para el efecto fueron: analizar el entorno exógeno del sector de educación superior posterior a la pandemia, a través de la herramienta de planificación estratégica PEST, examinar el entorno endógeno de las Instituciones de Ed

APA, Harvard, Vancouver, ISO, and other styles

13

Maioli, Marcos Rogério, and Carlos Alberto Tomelin. "Estratégias competitivas praticadas por empresas de organização de eventos de Curitiba e região metropolitana – PR." Revista de Turismo Contemporâneo 7, no. 2 (2019): 240–59. http://dx.doi.org/10.21680/2357-8211.2019v7n2id16975.

Full text

Abstract:

Temas relacionados às estratégias competitivas têm sido cada vez mais abordados por pesquisadores que buscam indicativos do comportamento organizacional realizado por empresas frente a um ambiente mutável. A competição entre as organizações faz com que aquelas que não conseguem se adaptar a mudanças tenham dificuldades em sobreviver no mercado. O objetivo deste estudo foi analisar a influência das estratégias competitivas nas formas de gestão das empresas de eventos da cidade de Curitiba-PR e Região Metropolitana. O estudo é do tipo exploratório-descritivo, com análises quantitativas, e se deu

APA, Harvard, Vancouver, ISO, and other styles

14

Millán Villanueva, Alicia Millán Villanueva, Iván Alonso Montoya Restrepo, and Luz Alexandra Montoya Restrepo. "Análisis de las decisiones estratégicas: caso UNE EPM Telecomunicaciones." Revista Facultad de Ciencias Económicas 23, no. 1 (2014): 267. http://dx.doi.org/10.18359/rfce.619.

Full text

Abstract:

<p>El objetivo de este artículo es identificar la presencia de ciertos patrones en la formación de la estrategia de la empresa UNE EPM Telecomunicaciones, que han influido en la toma de decisiones. Los referentes teóricos son básicamente tres: Ansoff, Porter y Mintzberg. El análisis se centra en una serie de comparaciones y coincidencias entre la teoría y los hallazgos encontrados, en lo que respecta a comportamientos, resultados y decisiones de la compañía, de donde se logra vislumbrar la estrategia adoptada.</p>

APA, Harvard, Vancouver, ISO, and other styles

15

Santos, Aguinaldo dos, and Naotake Fukushima. "SUSTAINABLE PRODUCT SERVICE SYSTEMS DESIGN: TOOLS FOR STRATEGICS ANALYSIS." MIX Sustentável 3, no. 4 (2017): 149–56. http://dx.doi.org/10.29183/2447-3073.mix2017.v3.n4.149-156.

Full text

Abstract:

The present paper discusses the tools for phase of Strategic Analysis for the process of Sustainable Product-Service System Design. It explores the cumulative experience obtained at the Design & Sustainability Research Center of UFPR, on case studies developed with companies on the period between 2006 to 2016. When compared with the MSDS Method the case studies presented a stronger emphasis on tools derived from administration (ex: Ansoff matrix, BCG matrix, Canvas, SWOT chart, Slack matrix, Polarity Diagram) and, very importantly, from the service design community (ex: bluepring, customer

APA, Harvard, Vancouver, ISO, and other styles

16

Neis, Dyogo, and Mauricio Fernandes Pereira. "AS ORIGENS DO CAMPO DA ESTRATÉGIA: CONTRIBUIÇÕES DE IGOR ANSOFF E HENRY MINTZBERG." Revista Eletrônica de Estratégia & Negócios 8, no. 2 (2016): 207. http://dx.doi.org/10.19177/reen.v8e22015207-240.

Full text

Abstract:

Este artigo tem como objetivo analisar os fundamentos epistemológicos da evolução do Processo de Planejamento Estratégico. A pesquisa caracteriza-se como bibliográfica qualitativa, no qual se empregou o levantamento de fontes secundárias. A análise consistiu na identificação de indícios que permitiram identificar quais correntes epistemológicas, a saber: empirismo, racionalismo, criticismo, positivismo, funcionalismo, sistemismo, dialética e complexidade, que embasam as obras do precursor do Planejamento Estratégico, Igor Ansoff, e do seu principal crítico, Henry Mintzberg. A conclusão indica

APA, Harvard, Vancouver, ISO, and other styles

17

Martinet, Alain-Charles. "Strategic planning, strategic management, strategic foresight: The seminal work of H. Igor Ansoff." Technological Forecasting and Social Change 77, no. 9 (2010): 1485–87. http://dx.doi.org/10.1016/j.techfore.2010.06.024.

Full text

APA, Harvard, Vancouver, ISO, and other styles

18

Ruiz Anzola, Eduardo. "Reflexiones sobre la planeación financiera estratégica." Cuadernos de Administración 16, no. 24 (2011): 35–58. http://dx.doi.org/10.25100/cdea.v16i24.168.

Full text

Abstract:

Desde la década de los años sesentas (60's) en los países desarrollados se inició la era de la Administración de Organizaciones con el apoyo de la Planeación Estratégica. Los profesores Igor Ansoff, Kenneth Andrews, Alfred Chandler y otros, propusieron, en esas épocas, reasignarle a la tradicional función de planeación el papel de guiar el proceso de toma de decisiones en los niveles superiores de la empresa. Igualmente, recomendaron que dicha planeación se realizara dentro de un horizonte de tiempo superior a un año y que se cobijara dentro del proceso de planear a toda la organización y no,

APA, Harvard, Vancouver, ISO, and other styles

19

Yin, Nan. "Application of AHP-Ansoff Matrix Analysis in Business Diversification: The case of Evergrande Group." MATEC Web of Conferences 44 (2016): 01006. http://dx.doi.org/10.1051/matecconf/20164401006.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

Maoret, Massimo. "Strategy That's Off the Chart: Need help with your business strategy? Time to return to the timeless wisdom of the founding father, H. Igor Ansoff (1918-2002)." IESE Insight, no. 21 (June 15, 2014): 76. http://dx.doi.org/10.15581/002.opi-2851.

Full text

APA, Harvard, Vancouver, ISO, and other styles

21

Whittington, Richard. "Alfred Chandler, Founder of Strategy: Lost Tradition and Renewed Inspiration." Business History Review 82, no. 2 (2008): 267–77. http://dx.doi.org/10.1017/s0007680500062760.

Full text

Abstract:

Richard Rumelt, Dan Schendel, and David Teece are clear: “The foundation of strategic management as a field may very well be traced to the 1962 publication of Chandler'sStrategy and Structure.”For these three doyens of strategy, Alfred Chandler was a fundamental influence on the shape of the strategic-management discipline that emerged in the 1960s and 1970s. Yet, unlike the two other pioneers they identify, Kenneth Andrews and Igor Ansoff, Chandler stood firmly outside the discipline, working as a business historian, not as a strategist. Remarkably, it is Chandler's work that resonates most s

APA, Harvard, Vancouver, ISO, and other styles

22

Jethwani, Kinjal, and Kumar Ramchandani. "Odds & Edge: on the edge." Emerald Emerging Markets Case Studies 11, no. 4 (2021): 1–24. http://dx.doi.org/10.1108/eemcs-04-2021-0096.

Full text

Abstract:

Case overview Odds & Edge, a micro venture based in Ahmedabad, India, has created a niche for itself in the affordable designer wear segment. Covid-19 induced lockdown pushed Odds & Edge to the brink of collapse. And because of the severe cash crunch partners need to take a call regarding the continuation or closure of the venture. The case is intended to be discussed in an entrepreneurship class for post-graduate level participants. The case setting is inside Odds & Edge and it was May 01, 2020, when Ms Jheel Jain - a partner & the protagonist, needed to decide the future of t

APA, Harvard, Vancouver, ISO, and other styles

23

Gwiazda, Aleksander. "System Approach Concept as Teaching Tool of Strategic Management Fundamentals." Kwartalnik Ekonomistów i Menedżerów 27, no. 1 (2013): 83–98. http://dx.doi.org/10.5604/01.3001.0009.6296.

Full text

Abstract:

This paper presents the concept of a systemic approach in teaching the fundamentals of strategic management. Basing on the traditional typologies of organizations strategies the general map of strategies was proposed aiming to introduce students to the problems of strategy selection. As the tool for ordering the map of strategies the SWOT/TOWS matrix has been selected. The part of the particular strategies has been taken from typologies of Porter, Bowman and Ansoff. Basing on these typologies two versions of the map of strategies were developed. The first one includes 9 specific strategies and

APA, Harvard, Vancouver, ISO, and other styles

24

Mangaliso, Mzamo P. "Gauging Management Researchers’ Interest in Uncertainty: A Preliminary Assessment from Three Decades of Publications." Journal of Business and Economics 9, no. 10 (2018): 833–46. http://dx.doi.org/10.15341/jbe(2155-7950)/10.09.2018/001.

Full text

Abstract:

Among the key factors that researchers in organizations have singled out as the key challenge to managing complex organizations was the ability to cope with uncertainty (for instance Ansoff, 1965; Burns & Stalker, 1961; Thompson, 1967). This study sought to determine the level of interest of strategic management researchers in the topic of uncertainty, and to get an idea about the trends of publications on the topic. A preliminary analysis conducted on 337 articles collected from four journals over 35 years showed the trend to be increasing in two of the journals. Furthermore, while US res

APA, Harvard, Vancouver, ISO, and other styles

25

DE WAAL, GERRIT A. "AN EXTENDED CONCEPTUAL FRAMEWORK FOR PRODUCT-MARKET INNOVATION." International Journal of Innovation Management 20, no. 05 (2016): 1640008. http://dx.doi.org/10.1142/s1363919616400089.

Full text

Abstract:

Recognising the greater variety and sophistication of product innovation strategies to target existing and previously untapped markets, the author presents an extended version of the Ansoff product-market expansion grid that highlights the different approaches for developed world and emerging markets. The proposed model consists of seven distinct categories of growth options and depicts alternative strategic possibilities within each category, where appropriate. Categories that are new to the matrix include resource-constrained innovation, necessity innovation and reverse innovation. Necessity

APA, Harvard, Vancouver, ISO, and other styles

26

Hayashi Junior, Paulo, James Alexandre Baraniuk, and Sergio Bulgacov. "Mudanças de conteúdo estratégico em pequenas empresas de massas alimentícias." Revista de Administração Contemporânea 10, no. 3 (2006): 159–79. http://dx.doi.org/10.1590/s1415-65552006000300009.

Full text

Abstract:

Este trabalho procura identificar e caracterizar os principais recursos utilizados para execução de mudanças de conteúdo estratégico em três pequenas empresas de massas alimentícias, bem como avaliar os impactos destes recursos sobre as suas vantagens competitivas. Das empresas pesquisadas, duas estão localizadas na região metropolitana de Curitiba e uma no interior do Estado do Paraná. Foram coletados dados por meio de entrevistas semi-estruturadas de dirigentes do nível tático-estratégico, bem como anotações de campo, observação não participante e, ainda, informações obtidas por meio de dado

APA, Harvard, Vancouver, ISO, and other styles

27

Haleem, Fazal. "Planning Change in an Organization; MCB Bank Limited, Pakistan." Journal of Central Banking Theory and Practice 4, no. 2 (2015): 75–107. http://dx.doi.org/10.1515/jcbtp-2015-0010.

Full text

Abstract:

Abstract This paper is primarily based on a case study of a leading bank in Pakistan, that is, MCB Bank Ltd. Four established change models have been applied to the bank to find out how a change comes in/ is brought in, managed, and how it affects organizational environment and its stakeholders, particularly customers and employees. The four established change models applied are the change management approach by Ansoff and McDonnell; the change management model by Kurt Lewin; the 7S framework by Thoman J. Peters and Robert H. Waterman; and the change management model developed by Stephanie Ela

APA, Harvard, Vancouver, ISO, and other styles

28

Oroh, Augustinus Nicolaas Hillebrandes. "Does Diversification Strategy Play An Eminent Role In The Current Turbulence Of Digital Economy: A Strategic Approach." International Journal of Industrial Management 12, no. 1 (2021): 378–88. http://dx.doi.org/10.15282/ijim.12.1.2021.6922.

Full text

Abstract:

Most industry players are dubious whether current digital technology is strongly affecting the long traditional demand and supply economy while scholars believe that companies need to have valuable and unique resources, excellent and agile capabilities, and the capacity of aligning their core competencies to lead the industry and therefore sustaining its competitive advantage. Companies are fighting with the aggressive movements by their competitors in the changing markets and facing very dynamic full of surprises environmental turbulence. We reveal the Environment Serving Organization concept

APA, Harvard, Vancouver, ISO, and other styles

29

Suciati, Tri Ratna, Dodi Kurniawan, and M. Dery Iswahyudin. "SWOT Analysis and Ansoff Matrix in Creative Food Industry Business Development: A Study on Creative Food Business “Komala”." Open Access Indonesia Journal of Social Sciences 3, no. 2 (2020): 69–76. http://dx.doi.org/10.37275/oaijss.v3i2.30.

Full text

Abstract:

The number of entrepreneurs in the food and beverage industry is spreadthroughout Indonesia. Komala is a business engaged in the culinary or food andbeverage industry headquartered in the city of Tangerang. Komala has a local foodconcept that is packaged in a modern and practical way. This research is qualitativeresearch by conducting interviews with several resource persons who runcompetent and sustainable food and beverages business. In this study, interviewswere conducted with representatives from several restaurant, namely, GB, DBJ, H,KC, SKS, and RR as benchmarks in the Komala food busine

APA, Harvard, Vancouver, ISO, and other styles

30

Koornhof, C. "Developing a framework for flexibility within organisations." South African Journal of Business Management 32, no. 4 (2001): 21–30. http://dx.doi.org/10.4102/sajbm.v32i4.727.

Full text

Abstract:

Recent research in Management Sciences has shown that flexibility is an essential characteristic of successful enterprises in a highly competitive and rapidly changing business environment (Kogut, 1985; Ansoff, 1988; Pasmore, 1994; Volberda, 1998). Consequently, management should not only understand flexibility but also be able to create flexible organisations and to measure and monitor flexibility. However, flexibility is a nebulous, elusive and multidimensional concept which is poorly understood and seldom managed and measured in enterprises (Gerwin, 1993; Parthasarthy & Sethi, 1993; Upt

APA, Harvard, Vancouver, ISO, and other styles

31

Mori Zabarburú, Roberto Carlos, and Yuri Reina Marín. "Modelo de gestión estratégica para el posicionamiento comercial en el mercado internacional del cacao Amazonas, Perú." Revista Científica UNTRM: Ciencias Sociales y Humanidades 1, no. 3 (2019): 09. http://dx.doi.org/10.25127/rcsh.20181.408.

Full text

Abstract:

Esta investigación propone un modelo de gestión estratégica que permita mejorar el posicionamiento comercial en el mercado internacional del cacao Amazonas Perú, la investigación fue descriptiva propositiva. Se utilizaron datos de encuestas originales en 100 fincas cacaoteras en las provincias de Bagua y Utcubamba en la Región Amazonas, que caracterizaron el cultivo de cacao y las principales variables socioeconómicas. Además se aplicó una entrevista a los gerentes de las organizaciones de productores y al Director de la Mesa Técnica Regional de Cacao con la finalidad de diagnosticar el mercad

APA, Harvard, Vancouver, ISO, and other styles

32

Conde Jussani, Ailton, Patricia Viveiros de Castro Krakauer, and Edison Fernandes Polo. "REFLEXÕES SOBRE A ESTRATÉGIA DO OCEANO AZUL: UMA COMPARAÇÃO COM AS ESTRATÉGIAS DE ANSOFF, PORTER E HAX & WILDE." Future Studies Research Journal: Trends and Strategies 02, no. 02 (2010): 17–37. http://dx.doi.org/10.7444/future.v2i2.51.

Full text

APA, Harvard, Vancouver, ISO, and other styles

33

Dyanasari, Reni. "Diversifikasi Produk Digital Untuk Pengembangan Pasar Tabloid Nova." WIDYAKALA JOURNAL 4, no. 1 (2017): 21. http://dx.doi.org/10.36262/widyakala.v4i1.28.

Full text

Abstract:

Perusahaan media dapat melakukan pengembangan produk dengan menggunakan strategi marketing diversifikasi. Salah satu diversifikasi yang dilakukan media cetak dalam kasus ini Tabloid Nova adalah dengan membangun tabloidnova.com guna mengembangkan bisnisnya sesuai tuntutan pasar yang diiringi kemajuan teknologi. Hal tersebut penting diperhatikan mengingat tingkat pembaca tabloid mulai berkembang menjadi pembaca digital. Penelitian ini dilakukan untuk menggambarkan peluang keberhasilan pengembangan pasar yang dilakukan Nova, digambarkan dengan menggunakan teori Ansoff Matrix dan Uses and Gratific

APA, Harvard, Vancouver, ISO, and other styles

34

Quintella, Rogério, and Sandro Cabral. "Um modelo espacial para análise e ensino de escolas de pensamento estratégico." Revista de Administração Pública 41, no. 6 (2007): 1165–88. http://dx.doi.org/10.1590/s0034-76122007000600008.

Full text

Abstract:

Este artigo propõe a construção de um modelo analítico das escolas de pensamento estratégico, observando a diversidade das correntes que compõem o campo da estratégia. Desta forma, contribui para uma melhor tipificação e identificação das distintas abordagens existentes, o que é bastante útil tanto para o ensino quanto para o exame das questões estratégicas. Com base na literatura, estabelece as dimensões de análise mais importantes e explicativas para descrever, estudar e ensinar os diferentes enfoques da administração estratégica. O resultado é um modelo dimensional adequado à comparação das

APA, Harvard, Vancouver, ISO, and other styles

35

Sari, Rianita Puspa, Ajeng Alaya Putri, and Azri Maya Monica. "External Competition Strategy Analysis And Blue Ocean Strategy Using Strategy Management Approaches." Relevance: Journal of Management and Business 3, no. 2 (2020): 104–14. http://dx.doi.org/10.22515/relevance.v3i2.2370.

Full text

Abstract:

The culinary industry contributes to the development of MSMEs in the country and requires companies to be able to increase their competitiveness, the need for a strategic management approach so that MSMEs can be competitive. Strategy formulation is used by reviewing MSMEs using the PESTLE analysis method for external environmental analysis, competitiveness analysis using the Five Force method, Ansoff Matrix method to determine market development strategies at the business unit level and Blue Ocen Strategy to determine strategies in winning the market. Data collected through interviews and obse

APA, Harvard, Vancouver, ISO, and other styles

36

Soltani-Fesaghandis, Gholamreza, and Alireza Pooya. "Design of an artificial intelligence system for predicting success of new product development and selecting proper market-product strategy in the food industry." International Food and Agribusiness Management Review 21, no. 7 (2018): 847–64. http://dx.doi.org/10.22434/ifamr2017.0033.

Full text

Abstract:

Predicting the performance of the new product development and selecting the strategy in the case of new product development failure is an issue that has drawn the attention of the many managers. Therefore, the goal of this study is to design an integrated system of prediction of product development success and selection of a proper market-product strategy by the method of artificial intelligence in companies working in the food industry. The population of this study was 250 companies of the food industries in Iran. The inputs and outputs of the success of the new product development were obtai

APA, Harvard, Vancouver, ISO, and other styles

37

Ahmed, Jashim Uddin, Asma Ahmed, Niza Talukder, Ishrat Sultana, and Farzana Haque Anika. "Haldiram’s in India." Journal of Operations and Strategic Planning 3, no. 2 (2020): 240–56. http://dx.doi.org/10.1177/2516600x20968966.

Full text

Abstract:

The Indian snack market is a promising and booming sector with a surge in consumer consumption of an array of snacks. The market has been growing since several years, but the past 2 years have been marked by notable growth. A leading player in the snacks industry, Haldiram’s, an already prevalent name in India, has been catering for the needs of the evolving consumer demand patterns since 1937. This case starts with a description of India’s snacks market and Haldiram’s standing as a company with dominant market share. In addition to discussing the competitive landscape and challenges, the case

APA, Harvard, Vancouver, ISO, and other styles

38

Rizzatti, Giselly, Mauricio Fernandes Pereira, and Heloisa Cristina Martins Amaral. "The Influence of Leadership in The Conduct of the Implementation Process of Strategic Planning: A Case Study at the University Hospital of the University of St Catherine." Revista Ibero-Americana de Estratégia 11, no. 2 (2012): 170–96. http://dx.doi.org/10.5585/ijsm.v11i2.1879.

Full text

Abstract:

Teaching hospitals are undergoing profound and fast changes, especially resulting from the implementation of new policies for health. To achieve their goals and remain competitive, these organizations have been forced to adopt more effective management tools, among which are the elaboration of a strategic plan. The goal of this study is to analyze the influence of leadership in driving the implementation process of strategic planning in a teaching hospital. The study was conducted in the university hospital Prof. Polydoro Ernani de São Thiago from Federal University of Santa Catarina - HU / UF

APA, Harvard, Vancouver, ISO, and other styles

39

Namaki, M. S. S. El. "Fundamental Shifts in Strategic Thinking Concepts and their Teaching Implications." Scholedge International Journal of Management & Development ISSN 2394-3378 8, no. 2 (2021): 4. http://dx.doi.org/10.19085/sijmd080201.

Full text

Abstract:

<p>Powerful forces of disruption are penetrating the core concepts of strategic thinking and the strategy education industry.</p><p>Traditional strategic thinking literature and instruction material rest on a solid base of concepts developed by authors from Ansoff and Drucker to Porter, Mintzberg and Prahalad. Their concepts lasted for decades and their literature is a standard feature of business school strategy teachings until this very day. Disruptive forces are changing this situation, however, Generic and functional disruptive forces from boundary-breaking technologies,

APA, Harvard, Vancouver, ISO, and other styles

40

Saragih, Harriman, and Fransisca Sinaga. "GMF Aero Asia: aiming for the Middle-East base." Emerald Emerging Markets Case Studies 9, no. 1 (2019): 1–24. http://dx.doi.org/10.1108/eemcs-12-2018-0257.

Full text

Abstract:

Learning outcomes This case study focuses on four main areas. By the end of the study, the students are expected to meet the following objectives by answering several assignment questions: understand the general business of a maintenance, repair and overhaul (MRO) company and why this business is a central player in the air transportation industry; understand and integrate certain strategy analysis tools, particularly Porter’s Generic Strategies, Ansoff Matrix, GE/McKinsey Matrix and International Market Entry Modes, to use later as justification for any recommendations about strategy; and pre

APA, Harvard, Vancouver, ISO, and other styles

41

Ginevičius, Romualdas, and Renata Auškalnytė. "THE EVALUATION OF A COMPANY'S STRATEGY BY THE ANSOFF'S PRODUCT MARKET MATRIX/ĮMONĖS STRATEGIJOS VERTINIMAS PAGAL I. ANSOFFO PRODUKTO-RINKOS MODELĮ." JOURNAL OF CIVIL ENGINEERING AND MANAGEMENT 7, no. 2 (2001): 158–65. http://dx.doi.org/10.3846/13921525.2001.10531717.

Full text

Abstract:

The I. Ansoff's theories take a considerable place in the evolution of the strategy research. In our opinion, his works are very important, because there is a clear boundary between the strategy formulation process and the strategy as the result of this process. On the grounds of Ansoff's point of view and his product market matrix, we suggest a methodology for determining the strategy applied by the company. I. Ansoff suggested four types of strategy: penetration, product development, market development and diversification (Fig 1). The diversification strategy is the most risky and distracts

APA, Harvard, Vancouver, ISO, and other styles

42

Handrian, Anastasia C., and Alvanov Z. Mansoor. "Proposed Business Strategy for a Nonformal Architecture-Related Education Start-up (Case Study: Klass Academy)." European Journal of Business and Management Research 6, no. 3 (2021): 133–36. http://dx.doi.org/10.24018/ejbmr.2021.6.3.875.

Full text

Abstract:

Architecture is arguably one of the most complex and broad subjects, both for academic study and professional practice. Thus, many architecture students and practising architects participate in nonformal architecture-related learning activities. The COVID-19 pandemic has created an unprecedented impact on both formal and nonformal education systems worldwide; with the inevitable closure of schools and institutions, the sudden shift to virtual learning becomes mandatory. These drastic digital accelerations have caused the customers’ behaviour to change adaptively - the use of online education s

APA, Harvard, Vancouver, ISO, and other styles

43

Pahl, Joy M. "Cow comfort: a case study in sustainable entrepreneurship." CASE Journal 14, no. 1 (2018): 88–111. http://dx.doi.org/10.1108/tcj-02-2017-0010.

Full text

Abstract:

Synopsis The case is set in Northeast Wisconsin, where the two largest industries are dairy farming and papermaking. Dairy farms have a continual need for bedding material for cows, and Lynn Heemeyer recognized an opportunity for a new bedding material: a waste byproduct of recycled paper. The case includes the progression of Heemeyer’s venture – Alternative Animal Bedding (AAB) – from the idea phase, to initiation and growth, to near collapse, recovery, and renewed growth. By September 2015, AAB was at a turning point as the sales were increasing, and Jess, Lynn’s daughter, had joined the bus

APA, Harvard, Vancouver, ISO, and other styles

44

Sudarto, Nadirah, and Alibasjah Inggriantara. "Business Strategy for PT Finansindo Mikro Facing Competition in Microfinance Business." International Journal of Research in Engineering, Science and Management 3, no. 11 (2020): 121–24. http://dx.doi.org/10.47607/ijresm.2020.386.

Full text

Abstract:

Financial technology or fintech, has developed rapidly and made matters easier for storing, borrowing or investing online or with mobile devices. The competition can be seen through peer -to-peer (P2P) lender accounts, which have increased from year to year. Finansindo is engaged in micro-business as a P2P that targets women entrepreneurs who cannot access conventional banks or are not bankable. such as banks and microfinance institutions (MFIs). The External and internal environment will be analyzed to understand current business conditions. Analysis of the external environment contains PEST,

APA, Harvard, Vancouver, ISO, and other styles

45

Oshilalu, Adeyemi Z., and Yolandie C. Baldie. "Critical strategic analysis forecast of the oil and gas business unit of General Electric Company: A conceptual review." Research Journal of Business and Economic Management 4, no. 1 (2021): 1–12. http://dx.doi.org/10.31248/rjbem2020.053.

Full text

Abstract:

The General Electric Company (GE) is considerably assessed as one of the world’s most successful corporations in the 20th Century. GE is a huge multinational conglomerate with one of the most highly innovative business units/divisions in the world. Due to the vast majority of GE’s products and services, a critical strategic analysis forecast of one of the conglomerate’s eight business units – Oil and Gas is presented for a conceptual review. The paper details how these Strategic Business Units (SBUs) explored the efficiency and market focus of their business portfolio through diversification,

APA, Harvard, Vancouver, ISO, and other styles

46

Jintana, J., A. Sopadang, and S. Ramingwong. "Idea selection of new service for courier business: The opportunity of data analytics." International Journal of Engineering Business Management 13 (January 1, 2021): 184797902110421. http://dx.doi.org/10.1177/18479790211042191.

Full text

Abstract:

E-commerce growth enforces the courier business to focus on developing a new business model decision. This paper aims to explore a suitable new business idea for courier business if the Data Analytics (DA) can be advantageous, using small courier company as a case study. The study investigates Logistics Service Provider (LSP) activities and the Gap Analysis and SWOT analysis were conducted to explore Data Analytics (DA) opportunity. Then, the alternative business models were pre-screened by the requirements of company, i.e. reasonable investment cost and the opportunity in using Data Analytics

APA, Harvard, Vancouver, ISO, and other styles

47

Jussani, Ailton Conde, Patricia Viveiros de Castro Krakauer, and Edison Fernandes Polo. "REFLEXÕES SOBRE A ESTRATÉGIA DO OCEANO AZUL: UMA COMPARAÇÃO COM AS ESTRATÉGIAS DE ANSOFF, PORTER E HAX & WILDE DOI:10.7444/fsrj.v2i2.51." Future Studies Research Journal: Trends and Strategies 2, no. 2 (2010): 17–37. http://dx.doi.org/10.24023/futurejournal/2175-5825/2010.v2i2.51.

Full text

Abstract:

Within the context of the globalized environment, competitiveness has become a critical issue for business. The use of research to inform strategic decisions is thus important for firms on the path to competitiveness, regardless of their market of operation. This paper provides an overview of four strategies—Kim and Mauborgne’s Blue Ocean Strategy, Ansoff’s Matrix, Porter’s Generic Strategies, and Hax and Wilde’s Delta model—in order to find the similarities and approximations among them. Applying the scientific reading method, we conducted a comprehensive review of the literature on strategy

APA, Harvard, Vancouver, ISO, and other styles

48

Lemos, Anderson Queiroz, and Djair Picchiai. "Práticas de Gestão e Desempenho Financeiro: Um Estudo Realizado em Empresas da Região de Campo Limpo Paulista." Desenvolvimento em Questão 12, no. 25 (2014): 279. http://dx.doi.org/10.21527/2237-6453.2014.25.279-311.

Full text

Abstract:

<p>Esta pesquisa verifica o efeito da gestão balanceada no desempenho financeiro de pequenas e médias empresas, a partir das suas práticas de gestão. A literatura da RBV explica que a restrição de recursos impede as firmas terem o desempenho diferenciado, e a ausência de práticas de gestão adequadas é uma dessas restrições. Lança-se aqui o conceito de gestão balanceada como uma capacidade desenvolvida internamente a firma, capaz de promover práticas de gestão eficientes para o alcance de desempenho financeiro superior. Para definir gestão balanceada utiliza-se os conceitos de alinhamento

APA, Harvard, Vancouver, ISO, and other styles

49

Kumari, Neeraj, and Devi Singh. "Segmentation, Targeting and Positioning of Indian Furniture Industry." International Journal of Accounting and Financial Reporting 10, no. 3 (2020): 24. http://dx.doi.org/10.5296/ijafr.v10i3.17500.

Full text

Abstract:

Objectives:To study the segmentation, targeting and positioning of furniture industry.To make and study ANSOFF grid for the key player in the plastic furniture industry.To recommend advertising strategies for the plastic furniture industry.Research Design: Information has been gathered from both primary and secondary sources. Primary data was collected through a structured questionnaire. Secondary data sources include websites, journals, and research papers. Sample Design: Convenience Sampling was carried out for the study. The sample consisted of customers who had bought products from the fur

APA, Harvard, Vancouver, ISO, and other styles

50

Lin, Chiawu, Tsai-Hsin Chu, and Kuo-I. Chang. "Kung Long's Big Dream of the Blue Ocean." Asian Case Research Journal 13, no. 02 (2009): 179–202. http://dx.doi.org/10.1142/s0218927509001236.

Full text

Abstract:

This case discussion looks at the challenges that an enterprise might face during its transition into a new industry by describing Kung Long Corporation's transition from the stone industry to the deep-sea water industry. Kung Long's case reveals the importance of strategy formulation when an enterprise shifts into a new and unfamiliar industry. The effectiveness of strategy formulation depends not only on how well the five essential elements (i.e., arenas, vehicles, differentiators, staging, and economic logic) are integrated into the strategy (Hambrick and Fredrickson, 2001), but also on the

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!