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Academic literature on the topic 'Antecedents of brand personality'

Author: Grafiati
Published: 4 June 2021
Last updated: 6 February 2022

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Books on the topic "Antecedents of brand personality"

1

Vellnagel, Corinna Colette. Cross-Cultural Brand Personality and Brand Desirability. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-31178-0.

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2

Roy, Subhadip. Celebrity endorsements and brand personality. [Supply Chain Management Centre], Indian Institute of Management, 2009.

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3

Oburai, Prathap. Corporate brand image: Antecedents, mediating role, and impact on stakeholder expectations. Indian Institute of Management, 2005.

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O'Connor, Derina. The application of implicit personality theory to consumers' inferential brand judgements. University College Dublin, 1995.

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Verónica, Benet-Martínez, and Garolera Jordi, eds. Consumption symbols as carriers of culture: A study of Japanese, Spanish, and North American brand personality dimensions. Marketing Science Institute, 2001.

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Hunt, Sara. I am the brand I wear: A study investigating if consumers buy strong brand personalities that have characteristics they can identify with in their own personality, or have aspirations towards. LCP, 2000.

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7

1943-, Kluft Richard P., and American Psychiatric Association Meeting, eds. Childhood antecedents of multiple personality. American Psychiatric Press, 1985.

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8

Kluft. Childhood Antecedents Personality (Clinical Insights). Cambridge University Press, 1987.

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9

Lieven, Theo. Brand Gender: Increasing Brand Equity through Brand Personality. Palgrave Macmillan, 2017.

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10

Geason, James A. Brand personality trait marking using nonverbal measurement. 2002.

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