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Books on the topic 'Antecedents of brand personality'

Author: Grafiati

Published: 4 June 2021

Last updated: 6 February 2022

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1

Vellnagel, Corinna Colette. Cross-Cultural Brand Personality and Brand Desirability. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-31178-0.

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2

Roy, Subhadip. Celebrity endorsements and brand personality. [Supply Chain Management Centre], Indian Institute of Management, 2009.

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3

Oburai, Prathap. Corporate brand image: Antecedents, mediating role, and impact on stakeholder expectations. Indian Institute of Management, 2005.

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4

O'Connor, Derina. The application of implicit personality theory to consumers' inferential brand judgements. University College Dublin, 1995.

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5

Verónica, Benet-Martínez, and Garolera Jordi, eds. Consumption symbols as carriers of culture: A study of Japanese, Spanish, and North American brand personality dimensions. Marketing Science Institute, 2001.

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6

Hunt, Sara. I am the brand I wear: A study investigating if consumers buy strong brand personalities that have characteristics they can identify with in their own personality, or have aspirations towards. LCP, 2000.

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7

1943-, Kluft Richard P., and American Psychiatric Association Meeting, eds. Childhood antecedents of multiple personality. American Psychiatric Press, 1985.

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8

Kluft. Childhood Antecedents Personality (Clinical Insights). Cambridge University Press, 1987.

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9

Lieven, Theo. Brand Gender: Increasing Brand Equity through Brand Personality. Palgrave Macmillan, 2017.

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10

Geason, James A. Brand personality trait marking using nonverbal measurement. 2002.

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11

1937-, Kohnstamm Geldolph A., ed. Parental descriptions of child personality: Developmental antecedents of the big five? Erlbaum, 1998.

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12

Kohnstamm, Geldolph A., Halverson Charles F. Jr, Ivan Mervielde, Valerie L. Havill, and Charles F. Halverson. Parental Descriptions of Child Personality: Developmental Antecedents of the Big Five? Taylor & Francis Group, 2015.

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13

Weindel, Julia Katharina. Retail Brand Equity and Loyalty: Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing. Springer Gabler, 2016.

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14

(Editor), Gedolph A. Kohnstamm, Jr., Charles F. Halverson (Editor), Ivan Mervielde (Editor), Valerie L. Havill (Editor), Charles F. Halverson (Editor), and Geldolph A. Kohnstamm (Editor), eds. Parental Descriptions of Child Personality: Developmental Antecedents of the Big Five? (Lea Series in Personality and Clinical Psychology). Lawrence Erlbaum, 1998.

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15

Kaplow, Stella R. DISPOSITIONAL ANTECEDENTS OF JOB SATISFACTION: AN EXPLORATION OF MEDIATING PROCESSES (ROLE AMBIGUITY, TRUSTWORTHINESS). 1995.

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16

Agin, Margie. Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality. Centerboard Marketing, 2019.

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17

De Pauw, Sarah. Childhood Personality and Temperament. Edited by Thomas A. Widiger. Oxford University Press, 2016. http://dx.doi.org/10.1093/oxfordhb/9780199352487.013.21.

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This chapter discusses the blossoming research on childhood personality, addressing salient questions on its measurement, its foundational structure, and its convergence with child temperament. First, the discovery and contemporary measurement of FFM-antecedents in young age is reviewed, highlighting promises as well as pitfalls of the various approaches available today. Second, divergences between child and adult taxonomies are delineated, as accumulating research suggests that the structure of child personality is not identical to the established FFM-structure in adults. Finally, the issue o

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18

Corporate Brand Personality: Re-Focus Your Organization's Culture to Build Trust, Respect and Authenticity. Kogan Page, Limited, 2016.

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19

When a little knowledge is a dangerous thing: Personality based and domain specific antecedents of ambivalent social attitudes. 1989.

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20

Professional Presence: A Four-Part Program for Building Your Personal Brand. Greenleaf Book Group, 2012.

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21

Widiger, Thomas A., ed. The Oxford Handbook of Personality Disorders. Oxford University Press, 2012. http://dx.doi.org/10.1093/oxfordhb/9780199735013.001.0001.

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On the cusp of the newest edition of the American Psychiatric Association's Diagnostic and Statistical Manual of Mental Disorders (DSM), the field of personality disorders is thriving and productive. This is certainly a time of major transition for the classification, study, and treatment of personality disorders, as the personality disorders section of the DSM is undergoing major revision, leaving researchers and clinicians to wonder whether their area of specialty in the field of personality disorders will be retained, deleted, or revised in DSM-5. In advance of DSM-5, The Oxford Handbook of

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22

Kjeldgaard-Pedersen, Astrid. The Legal Personality of Individuals in International Criminal Law. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198820376.003.0006.

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No one seriously disputes that the individual is a subject of international criminal law. But it is much less certain whether international crimes a priori entail individual responsibility, which would be in line with the ‘individualistic’ conception of international legal personality, or whether the responsibility arises a posteriori consistent with the Kelsenian approach. Following a brief account of some historical antecedents, Chapter6 provides a detailed examination of the pivotal post-Second World War trials and the subsequent development of individual responsibility for international cr

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23

Kennerley, David. Loyalism, Celebrity, and the Politics of Personality. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198812425.003.0006.

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Just as he began to achieve commercial success with his solo shows, Dibdin became embroiled in a series of libel trials following accusations in the press that his songs were plagiarized from Isaac Bickerstaff. Focusing on his response to these accusations, this chapter analyses Dibdin’s performances, exploring the ways in which his one-man shows traded on intimacy and personality. It offers a fresh interpretation of the political meanings of Dibdin’s songs, which have conventionally been depicted as straightforward propaganda. Loyalist, but by no means a ministerial mouthpiece, Dibdin used hi

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24

Sagarin, Brad J., and Mary Lynn Miller Henningsen. Resistance to Influence. Edited by Stephen G. Harkins, Kipling D. Williams, and Jerry Burger. Oxford University Press, 2016. http://dx.doi.org/10.1093/oxfordhb/9780199859870.013.23.

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This chapter reviews research on resistance to influence, active or passive processes that reduce the impact of a potential source of social influence. This chapter begins with a discussion of the antecedents of resistance: characteristics of the influence target (strong attitudes, demographics, and personality), perceived aspects of the influence attempt (manipulative intent, threats to freedoms), or counterinfluence messages from a third party (forewarning, inoculation, stealing thunder, the poison parasite defense, resistance to social engineering) that motivate resistance. The chapter proc

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25

Widiger, Thomas A., ed. The Oxford Handbook of the Five Factor Model. Oxford University Press, 2015. http://dx.doi.org/10.1093/oxfordhb/9780199352487.001.0001.

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The Five-Factor Model (FFM) is arguably the predominant model of general personality structure. There is a considerable body of research supporting its construct validity and practical application. There have been a few books specifically concerning the FFM, but to date there has not yet been a text that brings together in one location all that is known about the FFM. The book begins with an overview chapter on the FFM, followed by in-depth discussions regarding the nature, etiology, importance, and mechanisms of each of the FFM domains. The vast body of research concerning the construct-valid

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26

Strawson, Galen. Conclusion. Princeton University Press, 2017. http://dx.doi.org/10.23943/princeton/9780691161006.003.0020.

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This chapter examines another reason why the idea of a person's overall moral identity or nature may be useful in a Lockean framework. It first considers the difficulty that arises when materialists or mortalists address the troublesome question of what guarantees personal identity between death and resurrection before discussing John Locke's reply to the same question in terms of consciousness. It then explores Locke's position regarding the idea that God may give each of us a brand-new body on the Day of Judgment, which won't matter so long as our personality and memory information and menta

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