Relevant bibliographies by topics / Anti-crisis bank marketing

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  1. Journal articles
  2. Dissertations / Theses

Academic literature on the topic 'Anti-crisis bank marketing'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Anti-crisis bank marketing"

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Antoniuk, Oksana, and Liudmyla Nianko. "BANKING SYSTEM OF UKRAINE: CURRENT CHALLENGES AND DEVELOPMENT TRENDS." Institute of accounting, control and analysis in the globalization circumstances, no. 3-4 (December 30, 2022): 36–43. http://dx.doi.org/10.35774/ibo2022.03-04.036.

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Introduction. The domestic economy has been operating under conditions of military terror for more than a month, and the stability and predictability of the functioning of the national banking system are of great importance here. Work in the conditions of martial law became to some extent a stress test for Ukrainian banks. In today's conditions, an effective process of verifying the reliability of banks is of critical importance for the financial stability of both business and the population. Methods. The theoretical and methodological basis of the research is the fundamental provisions of gen
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Zaslavska, Olha. "Analysis of marketing communication policy in banking institutions of Ukraine." Acta Academiae Beregsasiensis. Economics, no. 1 (October 4, 2022): 205–18. http://dx.doi.org/10.58423/2786-6742/2022-1-205-218.

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Marketing communications are an integral element of ensuring the bank's competitive position in the financial services market. In modern conditions it is not enough for financial institutions to develop a qualitatively new product, set an optimal price for it and choose effective distribution channels. Any financial institution must successfully operate the communication tools. Thus, the majority of the institution's communication costs are investments in the creation of intangible marketing assets: trademarks, relationships with consumers and other participants in the value chain. The impleme
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MURADYAN, ARTUR. "MARKETING AS A TOOL OF ANTI-CRISIS MANAGEMENT IN COMMERCIAL BANKS OF THE RA." Scientific bulletin 1, no. 44 (2023): 76–95. http://dx.doi.org/10.24234/scientific.v1i44.47.

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Marketing plays a key role in economic recovery during the crisis and post-crisis periods, as a link between business and customers. Both in organizations and in banks, marketing is used as an anti-crisis management tool, which future economists should be aware of. Marketing strategies are tools for increasing the market efficiency of commercial banks, which allow them to take a leading position in the banking system. In recent years, marketing has reached its peak of development, commercial banks fulfill their mission based on marketing strategies and goals. During the crisis and in the post-
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Petrunenko, Iaroslav, and Oleg Podtserkovnyi. "TRANSFORMATION OF THE STRATEGY OF STATE ECONOMIC POLICY IN MODERN CONDITIONS." Baltic Journal of Economic Studies 6, no. 3 (2020): 107–13. http://dx.doi.org/10.30525/2256-0742/2020-6-3-107-113.

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Complex and contradictory processes of modern social transformations and the need to overcome the crisis in the economy require the appropriate influence of the state and a clear system of socio-economic management through the formation and implementation of effective state economic policy. The main elements of economic policy are financial and credit, budgetary, scientific and technical, structural, social, investment, agricultural, regional, foreign economic policy. The implementation of state economic policy is considered in terms of the relationship between social problems and the state. T
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Killoran-McKibbin, Sonja. "Celebrity Humanitarianism: The Ideology of Global Charity." UnderCurrents: Journal of Critical Environmental Studies 18 (April 27, 2014): 56–57. http://dx.doi.org/10.25071/2292-4736/38551.

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Celebrity Humanitarianism: The Ideology of Global Charity.By ILAN KAPOOR. Routledge, 2013. $44.95Reviewed by Sonja Killoran-McKibbinThe back cover promised a “hyper-critical porpoise with a purpose,” and though I wasn’t entirely sure what to expect, I was not disappointed by this book. In Celebrity Humanitarianism: The Ideology of Global Charity, Ilan Kapoor cleverly and humorously attacks the celebrity charity peddlers, the “coffee-pusher philanthropists,” and the NGO superstars who dominate our conception of international aid. Using a Žižekian framework to carry out a refreshing ideology cri
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Vivchar, Oleksandra, Orysia Voloshyn, and Oksana Chervinska. "PREVENTION OF RISKS OF FINANCIAL CRISIS IN THE PARTICIPANTS OF THE TERRITORIAL COMMUNITY." International scientific journal "Internauka". Series: "Economic Sciences", no. 9(65) (2022). http://dx.doi.org/10.25313/2520-2294-2022-9-8261.

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The article examines the phases of the crisis state of the participants of the territorial community in order to build an effective anti-crisis management system. In this context, a list of risks is defined as a category of anti-crisis management of the territorial community (innovative, investment, financial and credit, production), which takes into account the nature, essence, numerous sources of the risk situation, etc. At the same time, proposed methods of preventing the risks of financial crisis in the participants of the territorial community (express diagnostics of the enterprise's acti
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Vynogradova, Olena, Iryna Sovershenna, and Alua Yesmakhanova. "FEATURES OF MARKETING RELATIONSHIPS IN THE MARKET OF IT OUTSOURCING DURING WAR." Economic Bulletin of National Technical University of Ukraine “Kyiv Polytechnic Institute”, 2023. http://dx.doi.org/10.32782/2307-5651.25.2023.11.

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The article shows the relevance of the problem of the interaction marketing in the IT outsourcing market during the war period. The article indicates the place of the Ukrainian IT industry in the world rankings, considers the concept of outsourcing and determines the main types of outsourcing services. The definition of "IT outsourcing" has been given: the tool for optimizing the achievement of enterprise goals by transferring non-core tasks related to the digital technology services provision to external specialized companies. The article systematizes the main assortment positions of the IT o
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Brien, Donna Lee. "Climate Change and the Contemporary Evolution of Foodways." M/C Journal 12, no. 4 (2009). http://dx.doi.org/10.5204/mcj.177.

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Introduction Eating is one of the most quintessential activities of human life. Because of this primacy, eating is, as food anthropologist Sidney Mintz has observed, “not merely a biological activity, but a vibrantly cultural activity as well” (48). This article posits that the current awareness of climate change in the Western world is animating such cultural activity as the Slow Food movement and is, as a result, stimulating what could be seen as an evolutionary change in popular foodways. Moreover, this paper suggests that, in line with modelling provided by the Slow Food example, an increa
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Williams, Deborah Kay. "Hostile Hashtag Takeover: An Analysis of the Battle for Februdairy." M/C Journal 22, no. 2 (2019). http://dx.doi.org/10.5204/mcj.1503.

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We need a clear, unified, and consistent voice to effect the complete dismantling, the abolition, of the mechanisms of animal exploitation.And that will only come from what we say and do, no matter who we are.— Gary L. Francione, animal rights theoristThe history of hashtags is relatively short but littered with the remnants of corporate hashtags which may have seemed a good idea at the time within the confines of the boardroom. It is difficult to understand the rationale behind the use of hashtags as an effective communications tactic in 2019 by corporations when a quick stroll through their
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Rushkoff, Douglas. "Coercion." M/C Journal 6, no. 3 (2003). http://dx.doi.org/10.5204/mcj.2193.

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The brand began, quite literally, as a method for ranchers to identify their cattle. By burning a distinct symbol into the hide of a baby calf, the owner could insure that if it one day wandered off his property or was stolen by a competitor, he’d be able to point to that logo and claim the animal as his rightful property. When the manufacturers of products adopted the brand as a way of guaranteeing the quality of their goods, its function remained pretty much the same. Buying a package of oats with the Quaker label meant the customer could trace back these otherwise generic oats to their sour
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Dissertations / Theses on the topic "Anti-crisis bank marketing"

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Данилюк, Є. Ю. "Необхідність застосування антикризового банківського маркетингу". Thesis, Українська академія банківської справи Національного банку України, 2011. http://essuir.sumdu.edu.ua/handle/123456789/63389.

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Традиційно метою маркетингової діяльності банку є залучення клієнтів, розширення спектра обслуговування, завоювання ринку та забезпечення успішної реалізації споживачам фінансово-кредитних послуг. При цьому значення банківського маркетингу в конкурентних умовах сучасного ринку постійно зростає, і його зміст та цілі істотно змінюються під впливом необхідності вирішення завдань, які постають перед кредитними організаціями в результаті зростаючої конкуренції на фінансових ринках і мінливих відносин між банками та клієнтами.
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