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Imtiaz, Asaad. "Business Expansion of Apparel Brands : Accessing opportunities in Apparel/Retail sector in Pakistan." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-169.
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The current study aims to investigate the feasibility of international apparel and footwear retailers to expand their business in Pakistan and compete with other brands. It also highlights the business opportunities in Pakistan apparel retail sector and the motivations of international brands behind expansions. This study was conducted with the help of interviews based on diamond model of Porter, and Hofsetede cultural dimensions. The open ended questions were delivered to the professionals electronically while interviews were conducted by telephone. Seven companies from Pakistan were selected for study purpose. Data was analyzed and assessed manually. The study revealed that there is a significant opportunity for international apparel retailers to launch their retail outlets in Pakistan along with some risks. International brands which are financially strong can tackle these risks. However it was concluded that the companies with less financial strength may find it difficult to go in a new market within 5 years. UK brands are already there and brands from other countries are also opening. Overall Pakistan retail sector is growing and people are becoming fashion conscious. This study provides information to International apparel brands which they can take into consideration while entering Pakistan's apparel retail market. It also gives an opportunity for assessment of market in the light of theoretical modules and shows a direction of getting better market share by launching.
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Lee, Daton. "Supply chain relationships in apparel retail product development." Thesis, University of North Texas, 2002. https://digital.library.unt.edu/ark:/67531/metadc3131/.
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The purpose of this study was to investigate supply chain relationships within the apparel retail product development process under a single site case study setting. Relationship determinants (i.e. drivers, facilitators and barriers) that facilitated or impeded the degree of collaborative efforts between the retailer and the supply chain members were identified. As the retailer integrated its product development process with its suppliers, a triangular relationship was formed between the retailer, the overseas manufacturers, and the designated suppliers. The study found that the retailer sought operational efficiency in its business relationships with supply chain members, but continued to seek long-term commitment in these relationships to establish a virtual vertical company.
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Hoivanen, Heli. "Branding a Finnish apparel brand : An interview study of Finnish retail apparel brand managers." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12833.
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The current market for apparel retail goods is continuously getting more competitive due to the increasing amount of actors in the field. In order to stand out in the complex and dynamic market branding has emerged to be companies’ top priority because brands are increasingly becoming more valuable assets to companies’ business performance. However, the topic of brand management usually lacks the consideration regarding practical aspects because of the questions of academics’ access and exposure to the field. Also, it has been said that one of the common obstacles in the Finnish apparel and textile industry is the lack of knowledge in branding and thus, more should be known about branding and the common perceptions of individuals who are working with branding. In light of the above, the purpose of this thesis is to discover and expand knowledge on how Finnish apparel brand managers currently perform branding when managing a Finnish apparel brand. This study is composed of a literature review and an empirical research. In the literature review, issues related to branding are investigated. Brands, brand managers’ work tasks and the changes in today’s branding environment are all considered. In the empirical research the data was collected through semi-structured interviews with five Finnish apparel brand managers, who are managing a Finnish apparel retail brand. Three central themes, a general understanding of an apparel brand and branding, brand managers’ work related tasks and brand managers’ main challenges in branding, were formed based on the various perceptions that research participants associated with branding and managing an apparel brand. The thematic orientations were similar between all of the participants, but some different perceptions occurred when studying the themes in more detail. Finnish apparel brand managers perceive an apparel brand from slightly different angles but they attach similar characteristics to their managed brands such as Finnishness, sustainability and story-telling. All of the Finnish apparel brand managers focus on creating and maintaining an identity for a trademark or products that are offered and ensuring consistency and clarity in all actions around the managed brand. In order to maintain the Finnish apparel brands, the Finnish apparel brand managers carry out several work tasks that revolve around the brand. Also, Finnish apparel brand managers take the branding environment into consideration while managing a Finnish apparel brand including for instance the effects of digitalization and sustainability issues. The challenges of branding are related to implementation of the brand strategy and to communicational issues of the brand message. The findings of this study may assist the practitioners in the field in understanding the importance of branding from a broad perspective and analyzing the managed brand as an integral part of the ever changing branding environment. Also, the results may help to understand the value of establishing a consistent brand strategy as well as understanding the importance of the consumers.
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Tupikovskaja-Omovie, Zofija. "Consumer perceived benefits and value in apparel m-retail." Thesis, Manchester Metropolitan University, 2016. http://e-space.mmu.ac.uk/618824/.
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Within the UK retail sector, fashion shopping via mobiles is one of the fastest developing forms of online retail, yet recent research has shown that apparel retailers have been slow to implement appropriate mobile platforms into overall marketing strategies, thereby failing to satisfy consumer expectations and missing opportunities emerging through this channel. This research analyses mobile apparel retail from the consumer’s perspective. The aim is to understand fashion shopping experiences via smartphones. Research questions relate to the benefits fashion consumers are seeking through mobile shopping channels, how consumers shop, why they use smartphones and what influences their decision-making process. Consequently, a theory of interactive relationship between m-retail and consumer purchase behaviour has been developed. A mixed methods approach was adopted guided by Grounded Theory methodology complemented by experimental work. It applied 200 questionnaires, 1,313 mobile app reviews, 23 eye tracking experiments involving websites, mobile apps and mobile websites, 6 focus group discussions and 8 case studies. A conceptual model of Essential Features of Mobile Channel (EFMC) was developed by triangulating data gathered from a range of sources: eye tracking experiments, mobile app reviews and focus groups. Case studies of commercial platforms, implementing 43 features of EFMC, were used to evaluate mobile websites and apps developed by apparel retailers. This research contributes to knowledge by developing a Benefits-Value Theory (BVT), which addresses the relationship between levels of benefits and their influence on shopping involvement, by examining the ways consumers perceive mobile platforms and respond with distinctive behaviours and attitudes. This conceptual framework devotes what companies are doing on mobile and what consumers think about it. BVT provides a base for fashion consumer segmentation. Consumer profiles have been developed to account for shifts in consumer behaviour led by mobile technologies. This research proposes a model for diagnosing the strengths and weaknesses of mobile platforms. Shopping journey and behaviour models establish how to segment the consumer base, capturing a complexity of their behaviours, by assigning value to fashion retail. This research helps apparel retailers to develop appropriate marketing strategies in m-retail focusing on maximizing customer benefits and satisfaction by fulfilling retailers’ value creation and delivery.
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Bianchi, Francisco Soares. "Working capital liability of foreignness: the apparel retail experience in Brazil." reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/25692.
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Purpose: To provide propositions regarding how juxtaposing two well-known and established theories might impact the way firms venture when entering into new international markets. Design/Methodology/Approach: Building on exploratory and inductive research and on multiple cases and on work in related disciplines and on 18 field interviews with managers and C-level executives in diverse functions and organizations. Findings: Provide empirical support from interviews on the case studies to corroborate with the three propositions and compare amongst the observed practices what could be done differently to mitigate WCLOF (Working Capital Liability of Foreignness). The first proposition is presented regarding how the Liability of Foreignness (LOF) plays a role when international firms are managing their Working Capital (WC) of a subunit in a host market, using six qualitative case studies from three international players and three local competitors; the second proposition is related to if firms overcome LOF over time when, using the same three international players in qualitative case studies to observe how they have been evolving is the new host market regarding their WC improvement and; the third proposition is whether the international players might carry an advantage when establishing a subunit in a new host market, considering again the same three international players in qualitative case studies. Research Limitations: Further research is necessary into different markets other than Brazil and / or different industries other than the apparel / fashion retailing. Broader survey, with statistical generalization, might validate the propositions presented. Practical Implications: The propositions could serve as a managerial tool for identifying WCLOF, thus also for assisting to overcome it. Originality/value: given the novelty in bringing these two existing theories juxtaposed in academic literature, it demanded inductive research to assist uniqueness findings.
Propósito: Prover proposições a respeito de como duas conhecidas and estabelecidas teorias justapostas poodem impactar as firmas ao entrar em novos mercados internacionais. Design / Metodologia / Abordagem: a partir de pesquisa exploratória e indutiva e em casos múltiplos, em temas relacionados e em 18 entrevistas de campo com gestores e executivos em diversas funções e organizações. Resultados: prover base empírica a partir de entrevistas sobre os estudos de caso para corroborar com as três proposições e comparar, entre as práticas observadas, o que poderia ser feito de forma diferente para mitigar o WCLOF (Working Capital Liability of Foreignness). A primeira proposição é sobre o papel que Liability of Foreignness (LOF) desempenha quando as firmas internacionais gerenciam seu Capital de Giro (WC) de uma subunidade em um mercado estrangeiro, a com base em seis estudos de caso qualitativos de três competidores internacionais e três pares locais; a segunda proposição é a se as empresas superam o LOF ao longo do tempo, com base nos mesmos pares internacionais em estudos de caso qualitativos para observar como eles, no novo mercado estrangeito em relação ao aprimoramento de seus WC; a terceira proposição é se as firmas internacionais podem trazer uma vantagem ao estabelecer uma subunidade em um novo mercado estrangeiro, considerando novamente as mesmos três firmas internacionais em estudos de casos qualitativos Limitações de pesquisa: Pesquisas adicionais são necessárias em diferentes mercados, exceto no Brasil e / ou em diferentes indústrias, além do varejo de vestuário / moda. Um levantamento mais amplo, com testes estatísticos, pode validar as proposições apresentadas. Implicações Práticas: As proposições poderiam servir como uma ferramenta gerencial para identificar o WCLOF, assim também para ajudar a superá-lo. Originalidade / valor: dada o ineditismo em avaliar essas duas teorias existentes justapostas na literatura acadêmica, foram requeridas pesquisas indutivas para auxiliar a novidade das descobertas.
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De, Vries Sander, and Christoffer Thörnvall. "Technologies Enhancing the Customer Experience in Apparel Retail – A Future Study." Thesis, KTH, Produktinnovationsteknik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-245200.
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I en värld driven av kontinuerliga framsteg inom teknologisektorn, i samband med ökad konkurrens, har detaljhandelslandskapet genomgått en förändring där kundernas förväntningar har förändrats drastiskt. Introduktionen av internet, ”smartphones” och sociala plattformar har resulterat till oöverträffade nivåer av tillgång till enkel kommunikation mellan individer, samt till geografiskt avlägsna klädbutiker som inte tidigare var möjliga att shoppa ifrån. Den här utvecklingen har lett till att kunderna förväntar sig mer från företag och nöjer sig därför inte längre med ”one-size-fits-all” upplevelse, utan förväntar sig istället en upplevelse som är präglad av individuell anpassning. Då kunder idag har tillgång till många olika alternativ att köpa kläder ifrån så behöver dagens klädbutiker förändra sitt värdeerbjudande. Teknik och personifiering av shoppingupplevelsen är därför två viktiga komponenter som klädbutiker behöver investera i för att kunna leva upp till de krav som framtidens kund kommer att ställa. Med detta i åtanke har följande syfte formulerats: "Syftet med uppsatsen är att undersöka vilka nya tekniker som kan implementeras i framtida klädbutiker för att förbättra kundupplevelsen och därmed möta de framtida kundernas behov." Baserat på de resultat och analyser som genomfördes under studiens gång, så bör dagens klädbutiker fokusera på följande tekniker för att kunna tillgodose de krav som framtidens kund kommer att ställa: RFID-taggar, digitala speglar, online avatarer, artificiell intelligens, biometritekniker, förstärkt verklighet och maskininlärning.In a volatile business world, continuous advancements within the technology sector along with increased competition has led the retailing landscape to go through a transformation of late and have subsequently led customers to view retail stores in a different light. The rise of internet, smartphones, and social networking platforms has led to unprecedented levels of customer connection and empowerment. This development has led the customers to expect more from companies and no longer settle for a “one-size-fits-all” service experience, but instead expects individualized customization. As customers are undoubtedly in power and desires a personalized experience, technology and personalization are therefore two key components that retailers need to invest in to solidify a competitive edge in the imminent future. “The purpose of the thesis is to investigate what emerging technologies could be implemented in future apparel retail stores to enhance the customer experience and address the needs of the future customer.” Based on the results and analysis derived from the study, findings suggest that companies should focus on the following technologies to have the means to meet the needs of the future customer, with the intention to enhance the overall customer experience: RFID tags, digital mirrors, online avatars, artificial intelligence, biometrics, augmented reality, and machine learning.
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Hwang, Eun Jin. "Strategic Management and Financial Performance in South Korean Apparel Retail Stores." Diss., Virginia Tech, 2005. http://hdl.handle.net/10919/29855.
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The research objectives were to determine (a) interrelationships among components of Korean apparel retail stores' management strategies, (b) effects of perceived environmental uncertainty on their management strategies, (c) effects of stores' management strategies on their performance, and (d) market-orientation strategies the stores have implemented. Four hundred top managers of Korean apparel stores in Seoul, Busan, Suwon, Daejeon, and Daegu completed a questionnaire. A structural equations model was used to test the hypotheses concerning relationships between the research variables. The exogenous variables include components of perceived environmental uncertainty (market turbulence, competitive intensity) and top management's willingness to adapt a changing market (top-management emphasis and risk aversion). The endogenous variables include components of market-orientation strategy (intelligence generation, intelligence dissemination, response design, response implementation), organicity of organizational structure (centralization, formalization, specialization), and satisfaction with store performance (relative to other Korean retail stores, relative to key competitors).
Many of the hypotheses were supported. Perceived market turbulence positively affected stores' market-orientation strategies and functional specialization. Market orientation strategy positively affected stores' functional specialization and centralization of decision making. Intelligence generation positively affected satisfaction with store performance relative to other Korean retail stores and relative to key competitors, and response implementation positively affected satisfaction with store performance relative to other Korean retail stores. Some positive relationships were found between perceived environmental uncertainty and top management's willingness to adapt to a changing market. Also, seven of the eight tested relationships were significant and positive between market-orientation strategy and top management's willingness to adapt to a changing market. Top-management emphasis positively affected organicity of organizational structure. Formalization of store structure positively affected satisfaction with store performance relative to other Korean retail stores and relative to key competitors.
A major conclusion is that Korean apparel stores' top managers did not view environmental conditions as important influences on their stores' performance, although their perceptions of environmental uncertainty affected their stores' strategic management in such terms as response design, intelligence generation, and intelligence dissemination.. In addition, despite the positive effects of perceived environmental
uncertainty on stores' centralization and functional specialization, the top managers appeared reluctant to fundamentally change their stores' organizational structures.Ph. D.
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Smith, Phillip Kerry. "Image of Apparel Retail Store by Shopping Environment, Price, and Fashion Innovativeness." Thesis, University of North Texas, 1995. https://digital.library.unt.edu/ark:/67531/metadc935574/.
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This study investigated college student's image of apparel retail stores associated with shopping environment, price, and fashion innovativeness and their self-perception of appearance and fashion innovativeness. These served as the dependent and independent variables, respectively. University of North Texas students residing in on-campus housing completed a self-administered questionnaire measuring each variable. Repeated measure ANOVAs determined differences in self-perceptions and store images across four stores varied by fashion (innovative/mass) and price (high/low). Results indicated that perceptions for shopping environment, price, and fashion innovativeness differed by store. Students' appearance and fashion innovativeness had no significant effect on their perceptions of apparel retail store image. Students perceive stores differently based on shopping environment, price, and fashion innovativeness.
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Huss, Pace Megan Greer. "Preferences for universal design features in apparel retail stores by older female customers." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1148586601.
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Van, der Vyver Janetta. "The importance of store image dimensions in apparel retail : customer and management perceptions." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/2077.
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Thesis (MComm (Industrial Psychology))--Stellenbosch University, 2008.The apparel retail environment is highly competitive. Products and services that are easily replicated, together with informed and demanding consumer markets, add to the complexity of this dynamic, fast changing retail and manufacturing industry. One avenue that companies explore to differentiate themselves from the competition is by the development of their corporate identity. A fundamental element of marketing communication and corporate identity representation is store image, as it is a vehicle that affects the customers’ perception of the store and the store’s identity. To be able to invest in store image optimally, retailers should take cognisance of the need to manage store image in order to increase potential sales. The purpose of the current study was to expand the existing body of knowledge on retail store image and the female apparel consumer in the Western Cape with special reference to the perceived importance of retail store image dimensions. The research question directing the current study was formulated as follows: How do consumers perceive the various store image dimensions in apparel retail and how congruent are customers’ and management’s perceptions of these store image dimensions? The literature review focuses on the importance of store image for retail differentiation purposes as well as independent (demographics, lifestyle, shopping orientation) and dependent variables (patronage behaviour, store loyalty, customer satisfaction) in store image research. Congruity as well as gap analysis are also discussed as these are the focus of the research analysis. The Store Image Scale (SIS) was used as measuring instrument. Management (n -= 14) and customer (n = 200) samples from a leading apparel retailer were used to measure the importance of the various store image dimensions. The questionnaire was adapted for the purpose of reaching all the set empirical objectives. The customer questionnaire included five sections to measure the ideal and the actual store image and the management questionnaire included two sections to measure management’s perception of the importance of store image dimensions for customers. Data was subjected to reliability analysis, descriptive statistics and analysis of variance. Results indicated that Atmosphere, Merchandise and Service were rated as most important dimensions according to customer perceptions of the ideal, while Atmosphere, Promotion and Service were the most important dimensions according to management. Atmosphere, Convenience and Merchandise were rated as most acceptable by customers. Due to the nature of the research design congruency analysis was used. The congruency analysis yielded 29 of the 55 attributes as congruent. The analysis of congruency between acceptability and importance ratings of customers indicated that the dimensions Convenience, Institutional and Sales Personnel showed no significant differences. It therefore was concluded that management’s perception and customers’ perceptions of the importance of ideal store image are closely related for these dimensions. However, closer consideration has to be given to the specific attribute design. Significant differences between management’s and customers’ perceptions were found for the Promotion, Merchandise and Service dimensions. Based on the results, recommendations were made to management from which they could infer possible adjustments to the strategic management of store image dimensions. This is one of the first academic studies to attempt to provide management with feedback on the performance of their retail strategy and is therefore exploratory in nature. The recommendations from the current study could help retailers meet consumer needs, and thereby create a competitive advantage and unique market position for the store. This could contribute to building brand equity, store patronage and, consequently, sales, as well as support the possibility of benchmarking the importance of specific store image dimensions as retail practices in the chain store apparel sector. This could contribute to this retailer’s ability to project a store image that meets customers’ expectations while enforcing the strategic corporate identity.
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Evans, Elizabeth. "Impacts of foreign retail entry on the host country : the Canadian apparel industry." Thesis, University of Stirling, 2012. http://hdl.handle.net/1893/11310.
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By the later decades of the twentieth century, retail internationalization was no longer the activity of a few multi-national retailers; revising the traditional view of retailing as a national business and the need to understand the process of internationalization. Academic research enriched the understanding of this activity, moving away from the early use of surveys to delve into the specific processes of the retailers in order to properly analyze foreign expansion activity. Initial research focused on the perspective of the firm, contributing to knowledge of the why, where, and how of the internationalization process. As this research expanded its scope, it became necessary for researchers to explore when internationalization occurs and to document what was the impact of internationalization on the host country. This call for research was made by Dawson (2003), who proposed a framework for the study of foreign impact on the domestic retailers of a host country. This study utilizes the Dawson model to measure, analyze, and explain the when and what of the retail internationalization process. In recognition of the complexity of the retail internationalization process, it was determined that the study would focus on one type of impact: changes in sectoral competitiveness. It was also determined that this study should be undertaken in a market and retail sector where substantial foreign entry had occurred and could potentially be measured, analyzed and explained. Therefore, the study is undertaken in the Canadian apparel sector between 1989 and 2007. The study was conducted as a mixed method research in two stages: an empirical study of market data and an interview study of industry experts. Since retail functions at the local level, the shopping centre was used as a microcosm of the market and provided empirical evidence to measure impacts in a temporal sense and by intensity. The interviews with industry experts were used to collaborate and explain the mall data, providing important first-hand context to explain the retail internationalization process. This study contributes to the validation of the Dawson model as a tool to measure and explain the impacts of foreign entry on a host country’s sectoral competitiveness, and through its methodology will provide the necessary modifications to the model for continued study of the retail internationalization process.
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Park, Haesun. "Apparel retail buyers' attitude and acceptance behavior toward manufacturer's promotional support : effects of retail organization's orientation, size, and degree of centralization /." Thesis, This resource online, 1996. http://scholar.lib.vt.edu/theses/available/etd-02132009-170714/.
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Rudolph, Lívia Tiemi Bastos. "Clean rules and dirty clothes: institutional approach to ethics in fashion and apparel retail." Universidade de São Paulo, 2017. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-14062017-102707/.
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Fashion and apparel retail firms have been scrutinized over the past few years regarding the regular occurrence of precarious labor conditions and slave labor in firms composing their supply chains. Even though this phenomenon presents many issues that comprise the theoretical scope of the institutional economics field of literature, scarce contributions have been found using this literature applied in this sector. From this starting point, this thesis combines theoretical and empirical efforts to develop a analytical framework grounded in institutional economics to observe the issues and propose solutions to ethical concerns regarding precarious labor conditions and contemporary slavery in fashion and apparel retail, in terms of institutional change. The overall methodological approach of the thesis is exploratory and qualitative, developed in four different but interconnected papers that comprise the development chapters of the thesis. The first two papers are theoretical, and combine contributions from four key literature backgrounds regarding our theme: business ethics, institutional economics, labor conditions and fashion and apparel retail. These were used to compose a theoretical proposition and a preliminary framework. The last two papers are empirical, both used to clarify the understanding over the proposed analytical framework. As a result, these empirical papers provide novel and contemporary evidence concerning the practices implemented by private and public agents in order to reduce and eradicate precarious labor conditions in this sector, and how they relate between each other, supporting and giving feedback, in terms of institutional change. The overall contribution of this thesis is to propose a novel approach, with analytical framework and propositions, to issues concerning labor conditions in fashion and apparel retail, as well as extending the scope of institutional change analysis to this contemporary phenomenon.As empresas do varejo de moda e vestuário têm passado por grande pressão e escrutínio nos últimos anos em relação à ocorrência regular de condições precárias de trabalho e trabalho análogo ao escravo em firmas que compõem suas cadeias de suprimentos. Embora esse fenômeno apresente muitas questões que compõem o escopo teórico do campo da economia institucional, foram encontradas apenas contribuições escassas com esta literatura aplicada neste setor. A partir desse ponto inicial, a presente tese combina esforços teóricos e empíricos para desenvolver um arcabouço analítico fundamentado na economia institucional para observar as questões e propor soluções para as preocupações éticas sobre condições precárias de trabalho e escravidão contemporânea no varejo de moda e vestuário, em termos de mudança institucional. A abordagem metodológica geral da tese é exploratória e qualitativa, desenvolvida em quatro trabalhos diferentes, mas interligados, que compõem os capítulos de desenvolvimento da tese. Os dois primeiros artigos são teóricos e combinam contribuições de quatro arcabouços chave de literatura quanto ao nosso tema: ética empresarial, economia institucional, condições de trabalho e varejo de moda e vestuário. Estes temas foram utilizados para compor uma proposição teórica e um quadro analítico preliminar. Os dois últimos artigos são empíricos, ambos usados para esclarecer o entendimento sobre o quadro analítico proposto. Como resultado, esses trabalhos empíricos fornecem evidências novas e contemporâneas sobre as práticas implementadas por agentes públicos e privados para reduzir e erradicar condições precárias de trabalho neste setor e como elas se relacionam entre si, apoiando e fornecendo feedback, em termos de mudança institucional. A contribuição global desta tese é propor uma abordagem inovadora, com um quadro analítico e proposições, à questões relativas às condições de trabalho no varejo da moda e do vestuário, bem como ampliar o escopo da análise da mudança institucional para este fenômeno contemporâneo.
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Ollhoff, Barbara Jean. "A study to identify essential management skills needed to manage chain apparel specialty stores in regional shopping centers." Diss., This resource online, 1991. http://scholar.lib.vt.edu/theses/available/etd-07282008-134216/.
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Hörndahl, Magda, and Sebila Dervisevic. "Shanghai’s development into sustainable consumption : an insight from a retail apparel’s industry on change in consumer behavior." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-965.
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The concept of sustainable consumption is today an important area, due to the fact that humans of the world consume goods and services on a regular basis which contributes towards environmental change and deprivation of both renewable as well as nonrenewable resources. One of the areas that this concept can be applied within is the retail apparel industry. The consumption of clothing is an influential cause of the ongoing environmental alteration and the unsustainable consumption of textile and apparel is becoming an increasingly important phenomena. This study investigates how the retail apparel industry in Shanghai perceive consumers behavior towards sustainable consumption. The Chinese middle class is anticipated to increase a certain percentage the upcoming years. As a result it will lead to a heave in the consumption of all resources which will leave a considerable environmental impact. Sweden is considered to be one of the leading countries when it comes to sustainable living. In order to follow Sweden path of success in sustainable consumption a review has been conducted regarding important drivers which Sweden has adapted in order to improve attitudes towards sustainable consumption. These drivers are then later on compared to Shanghai’s current situation to see if they can be used to achieve the same result in Shanghai as they did in Sweden.The primary data consists of semi-structured interviews which have been conducted in Shanghai with established recycling retailers and Nordic retail vendors with a strong base in Sweden that have managed to establish their brand in China. The research findings that were concluded in the theoretical framework and the organizational review positioned three important drivers that can be used when analyzing the concept of sustainable consumption - consumers, businesses and the government. It has also been empirically proven that in comparison to Sweden where consumer’s behavior and attitudes towards sustainability are increasing and socially accepted, Shanghai demonstrates that the concept of sustainable consumer behavior and consumption is not as equally developed and accepted.
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Knight, Delores Kay. "Service Quality and the Small Apparel Speciality Store : Perceptions of Female Consumers." Thesis, University of North Texas, 1995. https://digital.library.unt.edu/ark:/67531/metadc278014/.
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Service quality defined by the customer is an important element in satisfying customers and may determine retail survival. The SERVQUAL instrument measured desired and minimum expectations and perceptions of service quality in a small apparel specialty store. Factor analysis with varimax rotation resulted in three dimensions of service quality for both desired and minimum levels of expectations and perceptions: (a) Personal Attention, (b) Reliability, and (c) Tangibles. Regression analyses determined the relationship between overall service quality (OSQ) and various predictor variables. Based on gap scores between desired expectations and perceptions, the Personal Attention and Tangibles dimensions were significant in predicting OSQ. SERVQUAL is a managerial tool that small apparel retailers may use to improve service quality.
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Moye, Letecia Nicole. "Relationship Between Age, Store Attributes, Shopping Orientations, and Approach-Avoidance Behavior of Elderly Apparel Consumers." Thesis, Virginia Tech, 1998. http://hdl.handle.net/10919/36529.
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Elderly consumers are often overlooked in the retail marketplace; however, evidence suggests that the elderly population has a considerable amount of discretionary time and purchase power. Unlike past generations, this consumer group is relatively healthy, active, and demands a wide array of products and services. The purpose of this research was to determine the relationship between store attributes and approach-avoidance behavior of elderly apparel consumers. In addition, this research examined the relationships between age, the importance of store attributes, and shopping orientations of elderly apparel consumers.
Data were collected using a convenience sample of persons 65 and older from the southeastern part of the United States. The final sample consisted of 208 subjects. Four hypotheses were formulated. Data were analyzed using frequencies, chi-square, factor analysis, regression, and MANOVA.
Results revealed that elderly consumers in this study preferred to shop department stores and mass merchandisers for clothing. These consumers reported that they would spend more time and money in retail stores that offered credit, discounts for those 65 and over, and liberal return policies. Further, the consumers reported they would not return to and would avoid looking around in retail stores without rest areas, with difficult to find items, inferior products, and poor business practices. Regression analyses showed significant relationships between shopping orientations and three of the five attribute factors. MANOVA revealed significant differences between two age groups and the importance placed on quality products, store reputation, and well-known labels/brands. Chi-square analyses showed no significant relationship between age and shopping orientations.
Master of Science
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Lam, Shun Yin. "Uncovering the multiple impacts of retail promotion on apparel store performance, a study based on shopper count data." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp02/NQ32317.pdf.
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Janse, van Noordwyk H. S. "Perceived importance of retail store image attributes to the female large-size apparel consumer in a multicultural society." Thesis, Stellenbosch : Stellenbosch University, 2002. http://hdl.handle.net/10019.1/52988.
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Thesis (MSc)--Stellenbosch University, 2002.ENGLISH ABSTRACT: An opportunity currently exists for retailers to develop store image strategies to target the female large-size apparel consumer market within the multicultural South African consumer society. This exploratory study set out to generate and describe retail store image attributes perceived as important to the female large-size apparel consumer within the South African context, as well as identifying differences and similarities in the perception of these attributes based on race and age group. The study also aimed to determine if the existing store image attribute groupings by Lindquist (1974-1975:31) is applicable when studying the female largesize apparel consumer. Focus groups were used as method of data collection in this study. The sample population (n=37) consisted of account holders who purchased apparel from a specific large-size apparel retail store during a specific time period. Three race groups, namely Africans, Coloureds, and Whites, as well as three age groups i.e. 20-29, 30-39, and 40-54 year age groups were included. Each focus group was homogenous in race and age composition. A facilitator conducted group discussions by following a focus group schedule. The first part of the discussion generated retail store image attributes deemed important by the focus group participants, followed by the rating of the perceived importance of these attributes using the Schutte Visual Scale. The second part of the discussion generated participants' description of Lindquist's nine identified store image attribute groupings, followed by the rating of the perceived importance of each of these attribute groupings using the Schutte Visual Scale. Transcriptions of all the focus group discussions were made. For the first part of the study the transcriptions were compiled into composite lists and refined based on Lindquist's nine attribute groupings. The aggregate ratings for each specific attribute and attribute grouping were calculated. For the second part of the study's results, the descriptions of each of Lindquist's nine attribute groupings was compiled into a single list of descriptive attributes. The aggregate ratings for each of these attributes groupings were calculated. Respondents perceived Merchandise and Clientele the most important attribute groupings in the analysis of all race and age groups, followed by Service, Post-transaction satisfaction, Promotion and Store atmosphere. Institutional factors and Physical facilities were perceived as the least important attribute groupings. No attributes relating to Convenience were generated. In the analysis of race and age groups, Merchandise and Service, followed by Store atmosphere, were perceived as the most important attribute groupings by most of the focus groups. The specific attributes generated by the different groups showed similarities, whereas the rating and definition of these attributes differed. Lindquist's descriptions of the nine attribute groupings were compared to the descriptions of the respondents. Similarities and differences were identified. Recommendations were made to refine and adapt Lindquist's attribute groupings and descriptions to develop a store image research framework that could be more applicable to the female large-size apparel consumer. This exploratory study provides some insight into the perceived importance of retail store image attributes by the female large-size apparel consumer, given the context of a multi-cultural South African society. Recommendations for future research were made and the implications for retailers were outlined.
AFRIKAANSE OPSOMMING: Daar bestaan tans 'n geleentheid vir kleinhandelaars om 'n winkelbeeld strategie te ontwikkel wat gemik is op die vroulike groter figuur kledingverbruiker binne die multikulturele Suid- Afrikaanse verbruikersamelewing. Hierdie verkennende studie poog om kleinhandel winkelbeeldeienskappe wat deur die vroulike groter figuur kledingverbruiker binne die Suid- Afrikaanse konteks as belangrik beskou word, te genereer en te beskryf, sowel as om die verskille en ooreenkomste in persepsies van die belangrikheid van hierdie eienskappe tussen ras en ouderdomsgroep te identifiseer. Die studie het ook ten doeI om te bepaal of die bestaande winkelbeeldeienskap groeperinge, soos deur Lindquist (1974-1975:31) voorgestel, toepaslik is wanneer die vroulike groter figuur kledingverbruiker bestudeer word. Fokusgroepe is as metode van data-insameling gebruik. Die steekproef (n=37) was rekeninghouers wat aankope gedoen het by 'n bepaalde groter figuur kledingkleinhandelaar binne 'n spesifieke tydsperiode (n=37). Drie rassegroepe naamlik Swartes, Kleurlinge, en Blankes, sowel as drie ouderdomsgroepe te wete 20-29, 30-39, en 40-54-jariges is ingesluit. Elke fokusgroep was homogeen in ras- en ouderdomsamestelling. 'n Fasiliteerder het die fokusgroepbesprekings gevoer deur 'n fokusgroepskedule te volg. Die eerste deel van die bespreking het kleinhandel winkelbeeldeienskappe, wat deur die fokusgroepdeelnemers as belangrik beskou is, gegenereer. Dit is gevolg deur die meting van die respondente se persepsie van die belangrikheid van hierdie eienskappe met behulp van die Schutte Visuele Skaal. Die tweede deel van die bespreking het beskrywings van Lindquist se nege winkelbeeldeienskap groeperinge gegenereer en is gevolg deur die meting van respondente se persepsie van die belangrikheid van hierdie eienskap groeperinge met behulp van die Schutte Visuele Skaal. Transkripsies is van al die fokusgroepbesprekings gemaak. Vir die eerste deel van die studie is die transkripsies in lyste van spesifieke eienskappe saamgestel en georden volgens Lindquist se nege eienskap groeperinge. Die gemiddelde waarde vir elke spesifieke eienskap sowel as vir die eienskap groepering is bereken. Vir die tweede deel van die studie is beskrywings van elk van Lindquist se nege eienskap groepering saamgestel in 'n enkele lys van beskrywende eienskappe. Die gemiddelde waarde vir elk van hierdie eienskap groeperinge is bereken. Respondente beskou Goedere (Merchandise) en Kliëntebasis (Clientele) as die belangrikste eienskap groeperinge in 'n analise van alle ras- en ouderdomsgroepe, gevolg deur Diens (Service), Na-verkoop tevredenheid (Post-transaction satisfaction), Promosie (Promotion) en Winkelatmosfeer (Store atmosphere). Institusionele faktore (Institutional factors) en Fisiese fasiliteite (Physical facilities) is die minste belangrik. Geen eienskappe wat met Gerief (Convenience) verband hou, is gegenereer nie. In die analise van ras- en ouderdomsgroepe is Goedere en Diens, gevolg deur Winkelatmosfeer, as die belangrikste eienskap groeperinge beskou deur meeste van die fokusgroepe. Die spesifieke eienskappe wat deur die verskillende groepe gegenereer is, dui op ooreenkomste, terwyl die gemiddelde waarde en fokus van die eienskappe verskil. Lindquist se beskrywings van die nege eienskap groeperinge is vergelyk met die beskrywings van die respondente. Ooreenkomste en verskille is geïdentifiseer. Voorstelle is gemaak om Lindquist se eienskap groeperinge en beskrywings te verfyn en aan te pas ten einde 'n winkelbeeld navorsingsraamwerk te ontwikkel wat meer toepaslik is op die vroulike groter figuur kledingverbruiker. Hierdie verkennende studie bied insig in die vroulike groter figuur kledingverbruiker se persepsies van die belangrikheid van kleinhandel winkelbeeldeienskappe, gegewe die konteks van 'n multkulturele Suid-Afrikaanse samelewing. Aanbevelings vir verdere navorsing word gemaak en die implikasies vir kleinhandelaars is uitgewys.
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Toplis, Alison. "The non-elite consumer and 'wearing apparel' in Herefordshire and Worcestershire, 1800-1850." Thesis, University of Wolverhampton, 2008. http://hdl.handle.net/2436/41780.
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The routine consumption patterns of ordinary consumers in the first half of the nineteenth century, particularly those in the provinces, have been neglected. This thesis sheds light on this area by investigating one particular commodity, clothing. To undertake this, a range of archival sources, visual evidence and surviving dress relating to the counties of Herefordshire and Worcestershire have been examined. The data has enabled an analysis of the consumption of clothing in different locations within the two counties, including county towns, industrial regions and villages, to be carried out. The results have highlighted the many different methods of clothing supply available to the non-elite consumer, which included shop retailing, itinerant selling, illicit networks and clothing distributed via the Poor Law and charity. The thesis demonstrates firstly that the non-elite consumer could obtain clothing from a variety of outlets, using different acquisition methods. Secondly, it shows that this clothing varied in both style and the way it was manufactured, often depending on the supply network utilised. The thesis questions assumptions about the availability of ready-made clothing, the nature of retailing clothing in rural areas, the decline of hawking and peddling, the non-elite use of clothing shops and non-elite consumers’ relationship with fashion. It emphasizes that non-elite consumers had a complex relationship with their clothing, influenced in part by personal preference, gender, economic circumstances and stage in the life-cycle. This thesis shows the multifarious ways non-elite, provincial consumers acquired and wore their clothing.
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Seto, Ka Yu Zastezhko Olena. "How can the Japanese specialty retailers of private-label apparel (SPAs) go into the German fast fashion market? /." Eskilstuna : Mälardalen University. School of Business, 2008. http://www.diva-portal.org/smash/get/diva2:121433/FULLTEXT01.
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Scudder, Crescent. "South Africa's cotton supply chain from farm to retail| Applying the triple top line to sustainable apparel supply chains." Thesis, University of Delaware, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=1567825.
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Growing concerns over the environmental and social impacts related to the production of clothing and textiles have created a need for more discussion about supply chain practices. Currently, there are no guidelines or strategies for addressing sustainable supply chains in the apparel industry that minimize environmental impacts and uphold socially responsible practices. This exploratory case study traces an apparel supply chain, with a focus on cotton, in South Africa that is under a development strategy to create a sustainable supply chain from farm to retail. In-depth interviews were conducted across the supply chain, including cotton farmers, cotton gins, a cotton yarn manufacturer, a textile mill, an apparel manufacturer, and a retailer. The purpose of the study was to gain an understanding of the business decisions at each node of the supply chain that influence the economic, social and environmental dimensions of sustainability by applying the triple top line model (McDonough & Braungart, 2002). This study identifies strengths and weaknesses in sustainable practices that adhere to the triple top line model within each node of the supply chain. Results found economic factors were drivers for good social and environmental practices, with the latter being the smallest segment of the three. The study makes recommendations for improving practices at each node of the supply chain and recommendations for strategies for developing sustainable apparel supply chains.
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Tejnická, Jana. "Analýza obchodního konceptu společnosti Zara." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162237.
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Zara is one of the most successful and fastest growing retail apparel company in the world. This retail chain is regarded as a pioneer of fast fashion companies whose main feature is quick response to new fashion trends, launching several collections a year and continuous assortment refreshing. Zara has entered the Czech Republic in 2001. On the local market the company presents itself as a premium brand whereas in Western Europe Zara is seen as a middle class brand. The company Zara Česká republika operates only six stores and its sales, compared with the largest clothing chains operating on the Czech market, are rather low. The diploma thesis has two main objectives. One goal is to describe and analyse the business model of the retail chain Zara as many experts believe that the company's business model is the reason of its tremendous success. The second major goal of this thesis is to determine how Czech women perceive the retail chain Zara in comparison with other apparel chains operating on the Czech market and to verify the hypothesis that the Czech female consumers are not satisfied with quality-price ratio of goods offered by chain Zara. The secondary objective of the thesis is to characterize the apparel business and to explain the concept of fast fashion.
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Alzahrani, Sarah G. "Fostering the professional development of Saudi female students: implications for educators in apparel and textiles programs in Saudi Arabia." Diss., Kansas State University, 2015. http://hdl.handle.net/2097/18926.
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Doctor of PhilosophyDepartment of Apparel, Textiles, and Interior Design
Joy M. Kozar
Today, home economics in Saudi Arabia, in particular, apparel and textiles programs (AT) typically emphasize two major areas: apparel design and textile science. However, AT programs in Saudi Arabia need to evolve to help students take advantage of new job opportunities in the apparel retail sector. Establishing an apparel merchandising track in AT programs in Saudi Arabia will provide women with better preparation to succeed in the industry. Until recently, most female graduates of home economics programs in Saudi Arabia were prepared for teaching positions. The purpose of this study was to develop an apparel merchandising program for the AT discipline in Saudi Arabia. Qualitative data were collected in three phases to examine the focal points of choosing the new curricula: (a) the nature of the subject matter, (b) the nature of society, and (c) the nature of individuals. In Phase 1, the content of the top apparel merchandising programs in the US was examined to explore the nature of the subject matter. In Phase 2, the perceptions of industry professionals in Saudi Arabia were explored by interviewing 21 human resource managers and apparel store managers. Finally, the AT students’ needs to succeed in the apparel industry were examined by interviewing 17 female students. The data were analyzed by utilizing the word-based technique as well as comparing and contrasting responses to each question. The findings for all three phases were combined and compared to identify the knowledge and skills that need to be added to the new apparel merchandising track for AT discipline in Saudi Arabia. Results of the study indicated that all three phases reported the importance of considering hard skills, or content and process knowledge, and soft skills, or professional attitude and skills, in preparing AT student for the apparel retail industry. AT major knowledge, business knowledge, mathematics, as well as professional skills (e.g., communication, commitment, teamwork, English language, lifelong learning, and experience) are found to be essential for the success of Saudi women in the apparel retail industry. For AT educators in Saudi Arabia, this knowledge and skills have to be addressed in the apparel merchandising program.
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Hwang, Eun Jin. "Effects of South Korean Market Liberalization on the South Korean Retail Market." Thesis, Virginia Tech, 1998. http://hdl.handle.net/10919/40675.
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South Korea is a country that is poor in natural resources and capital and remains behind many other nations in technological development; however, South Korea's unique development strategy has led its economy to high growth over the last three decades. During 1997, South Korea began to experience a serious financial crisis, including bankruptcies of many of its conglomerates, a drastic depreciation in the international exchange rate of the South Korean currency, and an increasing foreign debt. Currently South Korea is struggling to compete with products from both industrialized nations and newly industrializing nations. The current crisis has occurred as South Korea has been engaged in extensive market-opening.
Knowledge is lacking about South Korea's intricate and rapidly changing political and economic climate. The purpose of this research was to explore and clarify the interrelated factors that have contributed to South Korea's present economic problems, especially those facing South Korea's retailing industry.
The qualitative methodology of "grounded theory" was used in this study. Grounded theory is a general methodology for developing theory that is grounded in data which are systematically gathered and analyzed. Theory evolves during the research process through a continuous interplay between analysis and data collection.
This research attempted to discover the factors, or themes, that have affected the South Korean economy and retailing industry. The following factors were identified: (1) foreign direct investment; (2) the price-gap between imported goods and domestic products; (3) South Koreaâ s trade deficit; (4) perceived over-consumption of luxury items by South Korean consumers; and (5) the chaebol, or South Korean large conglomerates.
The economic factors that have led to the current difficulties facing the South Korean retailing market are complicated and interwoven. South Korean retailers will have to address these factors in the future, and attempt to find solutions. It is hoped that the knowledge resulting from this will be of benefit to South Korea's attempt to compete in a global marketplace.Master of Science
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Janse, van Noordwyk H. S. "The development of a scale for the measurement of the perceived importance of the dimensions of apparel store image." Thesis, Link to the online version, 2008. http://hdl.handle.net/10019/849.
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Callil, Victor. "Cadeia produtiva e mercado: um estudo sobre a produção e a venda de moda varejista na cidade de São Paulo." Universidade de São Paulo, 2015. http://www.teses.usp.br/teses/disponiveis/8/8132/tde-10062015-154539/.
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O Brasil tem experimentado, nos últimos anos, o aumento no consumo de vestuário. A ascensão de um grande contingente de pessoas a um determinado patamar de consumo trouxe uma série de oportunidades para a indústria têxtil nacional. Não apenas o comércio varejista de roupas se sofisticou como também a cadeia têxtil-vestuário precisou se adaptar a uma nova realidade: um modelo de produção que tem como base a velocidade e o preço. Este trabalho, a partir de uma análise que engloba os processos produtivos e a venda de vestuário na capital paulista, busca explicar de que maneira o varejo legitima seu produto enquanto moda. Assim, elencamos três fatores essenciais para a análise de nosso objeto, a moda varejista: i) como nasceu e se desenvolveu o modelo de varejo existente até hoje. Nesta etapa abordamos a história de três magazines extremamente relevantes para história do varejo da cidade e mesmo do país Casa Alemã, Mappin e Mesbla - além de dois bairros fundamentais para a formação da indústria têxtil de São Paulo o Brás e o Bom Retiro. ii) o modo como a cadeia têxtil-vestuário paulistana adaptou seus meios de produção para acompanhar as mudanças do mercado. Aqui, analisamos dados quantitativos oriundos da RAIS além de material bibliográfico sobre o tema e, iii) como operam os atores envolvidos na fabricação e na venda da moda varejista. Para isso, abordamos dois representantes de funções centrais na produção de moda varejista, a produção e a distribuição: uma confecção, a R Confecções e um magazine, a saber, a Riachuelo. Nossa pesquisa é balizada pelo referencial teórico de Patrik Aspers, pesquisador suíço cujo foco de investigação é o mercado de moda varejista europeu. O instrumental apresentado por este autor nos permite compreender como se formam e se organizam os mercados de moda varejista.In the last years, Brazil has experienced an increase in the clothing consumption. The entrance of a large number of people into a certain consumption level brought a series of opportunities to the domestic textile industry. Not only the retail clothing market became more sophisticated but the textile-clothing chain had to adapt to the new reality: a production model based on speed and price. This paper, from the analysis that encompasses productive processes and the garment retail sector in the city of São Paulo, tries to explain how retail legitimizes its product as fashion. Therefore, we listed three essential factors to the analysis of our subject, the retail fashion: i) how did the existing retail model come to life and develop. At this stage, we take the history of three department stores extremely important to the history of retail in the city and even in the country: Casa Alemã, Mappin, and Mesbla. We also included two neighborhoods that were the building blocks of the textile industry in São Paulo Brás and Bom Retiro. ii) how the textile-clothing chain of São Paulo has adapted its production means to keep up with the market changes. Here we analyze quantitative data from RAIS and the material about this subject found in the literature, iii) how the manufacturing and sales stakeholders operate in the retail fashion. We interviewed two representatives of production and distribution core functions in retail fashion: one apparel manufacturer - R Confecções and one department store, Riachuelo. This research follows Patrik Aspers theoretical referential, a Swiss researcher whose investigation focus is the European retail fashion market. The tools presented by this author allows us to understand how retail fashion markets are created and organized.
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Jesperson, Sara. "Defining and predicting fast-selling clothing options." Thesis, Linköpings universitet, Statistik och maskininlärning, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-158190.
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This thesis aims to find a definition of fast-selling clothing options and to find a way to predict them using only a few weeks of sale data as input. The data used for this project contain daily sales and intake quantity for seasonal options, with sale start 2016-2018, provided by the department store chain Åhléns. A definition is found to describe fast-selling clothing options as those having sold a certain percentage of their intake after a fixed number of days. An alternative definition based on cluster affiliation is proven less effective. Two predictive models are tested, the first one being a probabilistic classifier and the second one being a k-nearest neighbor classifier, using the Euclidean distance. The probabilistic model is divided into three steps: transformation, clustering, and classification. The time series are transformed with B-splines to reduce dimensionality, where each time series is represented by a vector with its length and B-spline coefficients. As a tool to improve the quality of the predictions, the B-spline vectors are clustered with a Gaussian mixture model where every cluster is assigned one of the two labels fast-selling or ordinary, thus dividing the clusters into disjoint sets: one containing fast-selling clusters and the other containing ordinary clusters. Lastly, the time series to be predicted are assumed to be Laplace distributed around a B-spline and using the probability distributions provided by the clustering, the posterior probability for each class is used to classify the new observations. In the transformation step, the number of knots for the B-splines are evaluated with cross-validation and the Gaussian mixture models, from the clustering step, are evaluated with the Bayesian information criterion, BIC. The predictive performance of both classifiers is evaluated with accuracy, precision, and recall. The probabilistic model outperforms the k-nearest neighbor model with considerably higher values of accuracy, precision, and recall. The performance of each model is improved by using more data to make the predictions, most prominently with the probabilistic model.
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Miotto, Ana Paula. "Formatos de lojas de confecção para baixa renda." reponame:Repositório Institucional do FGV, 2009. http://hdl.handle.net/10438/4953.
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Previous issue date: 2009-02-17T00:00:00ZNovos formatos de loja surgem constantemente. Estimulados por diferentes aspectos de seu ambiente de negócios, os varejistas estão sempre inovando em seus formatos para atrair mais consumidores, atender melhor seu público, para superar a concorrência ou ainda aproveitar vantagens decorrentes do avanço da tecnologia. A estratégia traçada pelo varejista está diretamente relacionada com o formato da loja. Este formato, por sua vez, é resultado da oferta do composto mercadológico – características básicas deste varejista utilizadas para satisfazer as necessidades dos consumidores. A diversidade de formatos e de estratégias dos varejistas de confecção é grande. Apesar desta variedade, não foi encontrada na literatura uma classificação única, consensual e amplamente aceita, nem uma descrição destes formatos. Devido ao grande potencial do mercado de baixa renda aliado à importância econômica do varejo de vestuário, este trabalho tem como objetivo investigar como as empresas varejistas de confecção estão organizadas em relação ao seu formato, isto é, em relação às variáveis do seu composto mercadológico (produto, preço, apresentação, pessoal, promoção e localização). Assim, este trabalho pretende derivar empiricamente uma taxonomia dos formatos varejistas com base no composto mercadológico das lojas por meio de uma análise de agrupamentos. Os resultados apontam para a existência de quatro grupos atuando no segmento de confecção para baixa renda: Amadoras, Barateiras, Especializadas e Consolidadas. As principais características dos grupos são detalhadas neste trabalho. São apresentadas também as diferenças e semelhanças entre eles. Os grupos aparentam estágios distintos no seu desenvolvimento estratégico. De maneira especulativa é possível identificar um caminho evolutivo entre estes grupos de lojas.
New retail formats emerge constantly. Driven by different factors of their business environment, retailers are always evolving their formats to keep and attract costumers, to overcome the competitors or to benefit from the technology development. The strategy outlined by the retailer is directly related to the store format. This format, in turn, is the result of the retail mix offering – the retailer basic characteristics that are established to satisfy the consumers' needs. There are many different formats in the apparel retail segment. Despite that, it was not found in the literature one single, accepted and consensual classification for these formats. Given the great potential of the low income segment and the economic importance of the apparel retail business, the objective of this research is to investigate how apparel retailers develop their formats and organize their retail marketing mix (product, price, presentation, people, promotion and placement). This investigation is focused on a taxonomic analysis of retail formats based on the stores' retail mix, using a cluster analysis. The results indicate four store groups in the low income apparel retail segment: Non Professional, Cheap, Specialty and Professional. The main characteristics of the groups are detailed in this study. It is also presented the differences and similarities among the groups. These groups are apparently in different stages of strategic development. Speculations are raised about the way these groups of retail formats evolve.
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Forsberg, Karl, and Hugo Samuelsson. "Strävan mot lojalitet : Åtta e-handelsföretags erfarenheter och upplevelser av CRM-system och systemens påverkan på lojalitet." Thesis, Linköpings universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-129710.
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Bakgrund: CRM säljs ofta in som ett verktyg för att uppnå kundlojalitet. Forskningen är tvetydig på om sambandet mellan CRM och lojalitet gäller, och en rad problem som sägs hämma CRM-satsningar tas upp. Trots svårigheterna med CRM är ordet fortfarande lite av ett buzzword, och aktuellt än idag. CRM har utvecklats mycket sedan 1995, då begreppet först myntades, men innebörden är det samma: det är viktigt att fokusera på kunderna och bibehålla den kundbas som finns idag. Klädbranschen har upplevt en nedåtgående trend, och har endast vuxit online de senaste åren. E-handel är ett område där företag är extra utsatta för konkurrens, och ett sätt att hantera detta är att försöka bibehålla befintliga kunder. I studien undersöks svenska små och medelstora e-handelsföretag i klädbranschen ur ett fenomenologisktperspektiv; deras upplevelser och erfarenheter av CRM-lösningar och dessa lösningars påverkan på lojalitet. Syfte: Studiens syfte är att undersöka hur e-handelsföretags CRM-ansvariga ser på sina system och hur de upplever att deras CRM-lösningar bidrar till lojala kunder. Metod och genomförande: Studien har en fenomenologisk och hermeneutisk utgångspunkt, med kvalitativ och induktiv forskningsstrategi. Metod för datainsamling är semistrukturerade intervjuer med åtta fallföretag i Sverige som bedriver handel med kläder online. Resultat: Studien visar att fallföretagen upplever allt mer konkurrens, samt att kundernas beteende blir allt mer utmanande. Intervjupersonernas uppfattning är lojalitet är viktigt, då kunder som återkommer är lätta att påverka, vilket är bra ur ettkostnadsperspektiv. Studien kartlägger också vilka former av CRM-lösningar som används idag, och konstaterat att småföretag använder relativt enkla lösningar. Slutligen upplever intervjupersonerna att deras CRM-lösningar har någon form av påverkan på kunderna, men att system som erbjuder till exempel personlig anpassning av kommunikation skulle bidra ännu mer då kommunikationen anses bli mer relevant.Background: CRM is often proposed as tool for achieving customer loyalty. However, research conducted in this field is ambiguous on the correlation between CRM and customer loyalty, and many obstacles that hinder CRM projects are found. Despite the difficulties associated with CRM, CRM is still a buzzword today and the concept is present. The acronym was introduced in 1995 and has since developed a lot, however, the concept still has the same implication: it is important to be customeroriented and maintaining the extant group of customers. The apparel retail sector has experienced a decline, with growth exclusively in the ecommercechannel. E-commerce is a sector where companies are exposed tocompetition, and one possible strategy for dealing with the competitiveness is focusing more on maintaining the base of extant customers. In this project Swedish SMEs running e-businesses in the apparel retail sector are studied by using phenomenology, in order to assess their experiences of CRM systems and the systems’ perceived impact on customer loyalty. Aim: The purpose of this project is assessing how the CRM managers of e-commerce companies experience their CRM systems and the systems’ perceived impact on customer loyalty. Research method and execution: The project is based on phenomenology and hermeneutics, and uses a qualitative and inductive approach. The method used to gather information is semi-structured interviews with eight e-commerce companies in the apparel retail sector. Results: This study shows that the companies experience a high level of competition and the customer behavior to be more challenging. The people interviewed consider loyalty as important, due to the fact that recurring customers are more easily influenced, which is cost effective approach. The study also maps the current use of CRM systems and finds that small companies use relatively simple solutions. In the end the people interviewed express that they perceive that their CRM-systems influence the customers to some extent, but point out that solutions that provide customized communication would have a greater influence due to increasingly relevant content.
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White, Gary. "Quick response inputs and outcomes in the apparel industry: an example from a South African retailer." Master's thesis, University of Cape Town, 2017. http://hdl.handle.net/11427/25530.
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This paper provides a two-tier framework for empirically analysing Quick Response on a product level. The first part of the framework suggests retail metrics based on the characteristics of Quick Response to allow comparison between supply chains in terms of their adherance ot the strategy. The second section of the framework lays out a methodology for quantifying the benefits of Quick Response by comparing product level performance of Quick Response products to those on traditonal lead times. The suggested methodology is applied to data from a large South African clothing retailer as an example.
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Castellani, Federico, and Andrea Geregová. "The Products Characteristics and Their Influence on the Omnichannel Strategy : An analysis of the apparel and grocery retailers in Europe." Thesis, Umeå universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-136272.
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The purpose of this Master’s thesis is to present to the reader a comprehensive overview on how the characteristics of grocery products and apparel products influence the customer behavior and the choice of an offline or an online sales channel within an omnichannel marketing strategy. This thesis takes a company’s point of view in order to investigate the reactions and the resulting marketing and channel strategies the different retailers apply while taking into account the varying customer behavior. In order to fulfill this purpose, we formulated and presented two research questions and three propositions that helped to investigate the chosen subject matter of this thesis. The research philosophy of this Master’s thesis is based on an interpretivist epistemological perspective and a subjectivist ontological view. The research conducted within this thesis has an exploratory nature. In addition, the deductive approach is used to study the research questions, while adopting a qualitative research method. The practical method employed in this thesis in order to fulfill the purpose is based on conducting multiple semi-structured, non-standardized interviews. The respondents and the companies they represent are divided according to the industry they belong to, namely the apparel retail or the grocery retail, and the geographically located in Europe. The final results are then gained by the combination of the primary data, yield from the interviews, and secondary data, collected during a literature search and an undertaken literature review. The contribution of this Master’s thesis is represented by an analysis that combines the theoretical perspectives and empirical findings. They provide an overview on how do the characteristics of products influence the customer behavior and the choice of an offline or an online sales channel within an omnichannel marketing strategy while focusing on apparel and grocery retailers in Europe. In addition, the findings also provide an overview on how the apparel and grocery retailers react on the varying behavior of their customers and based on this, what marketing and sales strategies they employ.
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McKneely, Brittany R. "Effects of Customer's Evaluation about Instagram Attributes towards Purchase Intentions for Small Apparel Retailers: Application of Social Capital Theory." Thesis, University of North Texas, 2019. https://digital.library.unt.edu/ark:/67531/metadc1609083/.
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Small apparel retailers face extreme competition with larger retailers. Large retailers have the upper hand in resources to stay updated with various trends, specifically social media. Social media has lowered the barriers to enter the retail industry. However, once these small retailers enter, half of them fail because they don't attract and retain customers. Small-medium enterprises (SMEs) greatly impact the economy, so it is important to study various facets of their business to increase performance. The purpose of this study is to investigate customer's development of social capital (i.e. affiliation, responsiveness, shared values, norm of reciprocity) in small apparel retailer's Instagram page that ultimately lead to purchase intentions for the retailer. Perceived benefits (i.e. perceived usefulness, perceived enjoyment) are also investigated in relation to purchase intentions. More specifically, social bonding, brand identification and trust are examined as mediating variables between the perceived level of social capital, perceived benefits and purchase intentions. Over a 3-month period, 200 responses were collected from students at a southern university. The findings reveal that younger customers develop a relationship with retailers on Instagram and it transfers to behavioral outcomes towards the retailer. The theoretical contribution of this study draws from the lack of literature for small apparel retailer and social capital built in Instagram, leading to purchase intentions. Managers can implement the findings into their social media marketing strategies to improve business performance. Lastly, this study has methodological limitations that creates opportunity for future studies.
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Pan, Jingjing. "Estimation des temps de retard et localisation de sources avec des systèmes Radar." Thesis, Nantes, 2018. http://www.theses.fr/2018NANT4016/document.
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La localisation de sources (en champ lointain ou en champ proche) et l'estimation des temps de retard ont de nombreuses applications pratiques. Pour localiser une source en champ lointain à partir d'un réseau de capteur, seule la direction d'arrivée (DDA) de la source est nécessaire. Quand les sources se situent dans une situation de champ proche, le front d'onde du signal est sphérique et deux paramètres sont nécessaires pour localiser les sources : la direction d'arrivée et la distance entre la source et le réseau de capteurs. Dans cette thèse, on se focalise sur la localisation de sources (en champ lointain et en champ proche) ainsi sur l'estimation des temps de retard dans le contexte où les signaux sont cohérents, mélangés et avec un faible nombre de réalisation. Tout d'abord, nous proposons de combiner la théorie de la méthode SVR (Support vector regression qui est une méthode de régression à base d'apprentissage supervisée) avec la théorie de la prédiction linéaire avant-arrière. La méthode proposée, appelée FBLP-SVR, est développée pour deux applications : la localisation de sources en champ lointain et l'estimation des temps de retard des échos radar en champ lointain. La méthode développée est évaluée par des simulations et des expérimentations. Nous proposons également une méthode de localisation de sources en champ proche dans le contexte où les signaux sont cohérents et mélangés. La méthode proposée est basée sur une technique de focalisation, de moyennage en sous-bande et sur une méthode à sous-espaces pour l'estimation des DDAs. Ensuite, les distances entre les sources et le réseau de capteur sont estimées avec la méthode du maximum de vraisemblanceSource localization (in far-field or in nearfield) and time-delay estimation have many practical applications. To locate a far-field source from a sensor array, only the direction of arrival (DOA) of the source is necessary. When the sources are in a nearfield situation, the wavefront of the signal is spherical and two parameters are needed to locate the sources: the direction of arrival and the distance between the source and the sensors. In this thesis, we focus on the localization of sources (both in far-field and nearfield) as well as the estimation of time-delay in the context where the signals are coherent, overlapped and with a small number of snapshots. First, we propose to combine the theory of the SVR method (support vector regression, which is a supervised learning-based regression method) with the theory of forward-backward linear prediction (FBLP). The proposed method, called FBLP-SVR, is developed for two applications: far-field source localization and time-delay estimation by using ground penetrating radar. The proposed method is evaluated by simulations and experiments. We also propose a near-field source localization method in the context where the signals are coherent and overlapped. The proposed method is based on a focusing technique, a spatial smoothing preprocessing, and a subspace method in the estimation of DOA. Then, the distances between the sources and sensors are estimated with the maximum likelihood method
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Fança-Berthon, Pascale. "Le retard de croissance intra-utérin (RCIU) altère-t-il la maturation de la barrière et la mise en place du microbiote colique au cours du développement postnatal ? : ces effets sont-ils encore perceptibles chez l'adulte ?" Nantes, 2009. http://www.theses.fr/2009NANT2055.
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Dudret, Stéphane. "Modèles de convection-diffusion pour les colonnes de distillation : application à l'estimation et au contrôle des procédés de séparation cryogéniques des gaz de l'air." Phd thesis, Ecole Nationale Supérieure des Mines de Paris, 2013. http://pastel.archives-ouvertes.fr/pastel-00874677.
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Cette thèse porte sur la modélisation, pour le contrôle, des profils de compositions dans les colonnes de distillation cryogénique. Nous obtenons un modèle non-linéaire de convection-diffusion par réduction d'un modèle d'équations-bilans singulièrement perturbé. Du point de vue de l'automatique, nous nous intéressons à la stabilité des profils de compositions résultants, ainsi qu'à leur observabilité. Du point de vue du procédé, la nouvauté de notre modèle réside dans la prise en compte d'une efficacité de garnissage dépendant des conditions d'opération de la colonne. Le modèle est validé par des comparaisons avec des données de fonctionnement dynamique issues d'une unité de séparation réelle, pour la séparation d'un mélange binaire. Sur le cas plus complexe d'une cascade de colonnes séparant un mélange ternaire, le modèle montre une grande sensibilité aux erreurs d'estimation des taux de reflux. Des résultats adaptés du champ de la chromatographie nous permettent de relier cette sensibilité à des erreurs d'estimation des vitesses d'ondes de compositions cohérentes. En parallèle, nous proposons et testons également un modèle de fonctions de transfert simple (fondé sur des gains statiques et des retards purs uniquement) pour les petites dynamiques de compositions, qui dépend explicitement de valeurs mesurables ou observables sur le procédé
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Semprini, Pietro. "Amazon: retail – apparel & speciality." Master's thesis, 2017. http://hdl.handle.net/10362/26181.
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Welker, Kelly Sue Fiorito Susan S. "A patronage study of small, retail apparel firms." 2004. http://etd.lib.fsu.edu/theses/available/etd-06282004-142228.
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Thesis (Ph. D.)--Florida State University, 2004.Advisor: Dr. Susan S. Fiorito, Florida State University, College of Human Sciences, Dept. of Textiles and Consumer Sciences. Title and description from dissertation home page (viewed Sept. 23, 2004). Includes bibliographical references.
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Foster, Irene Marie. "The education of retail managers through management training programs in apparel retail organizations." 1996. https://scholarworks.umass.edu/dissertations/AAI9709596.
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The purpose of this research was to investigate the education and training of retail managers through management training programs in three apparel retail organizations and to inform educators and retailers about recommended retail management training practices in order to better prepare their students and employees. Methodology was based on qualitative research, using the multiple-case study method, with an open-ended questionnaire type of interview. Interviews of apparel retail managers and trainers gave insights into the objectives of the study. These objectives were to review: (a) the content of education and management training programs used by three apparel retailers, (b) the training methods, (c) the assessment tools, and (d) the evaluation techniques used in those training programs. The findings show that, since the restructuring of the selected companies during 1995 and 1996, overall educational reimbursement had decreased. Training programs used both on-the-job and classroom methods, and were conducted primarily in stores. Managers were responsible for most of the training. Participants of the study perceived the goals of their company's management training to be profit, managerial continuity, employee development, and career or self-improvement related. Assessment tools varied, with observational techniques, examinations, self-evaluations, and reviews reported. Participants commented on the lack of overall program evaluation, training consistency, and communication. Conclusions of the study indicate that apparel retail management training content was limited in technological advances and had little content pertaining to the changing demographics of employees. Methods and assessment tools used in training were conducive to learning. Program goals and objectives were not always clearly defined. Evaluations of the overall effectiveness of a training program were rarely conducted. Recommendations to retailers and educators were to: (a) update programs to meet the technological and human relation needs of a changing retail environment, (b) consider all company employees as potential trainers, (c) utilize different assessment techniques and methods of teaching, (d) standardize and evaluate training programs, (e) improve communication among retail company personnel, and (f) continue to develop curricula that include communication, feedback and assessment techniques, and field practica.
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Stewart, Stevens Sara Marisa 1976. "Cotton utilization in women's apparel : gender, apparel purchase decisions, and fiber composition." Thesis, 2012. http://hdl.handle.net/2152/26820.
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A cursory review of domestic apparel production data from ‘Cotton Counts Its Customers’ reports by The National Cotton Council of America showed a discrepancy between the amounts of cotton utilized in domestically produced women’s apparel and that for men’s apparel. It appeared that the men’s apparel sector had a higher percentage market share of cotton than women’s apparel. For both genders, cotton’s dwindling market share was similar to that of diminishing domestic US apparel production overall. Since the majority of apparel in the U.S. is imported, import data was obtained from the United States International Trade Commission and compiled with the domestic apparel data to offer a more expansive view of cotton’s market share and its use separated by gender. The compilation of domestic and import apparel data followed the overall trend of a higher percentage of weight of cotton being used in men’s apparel than in women’s. Challenging apparel categories which may offer potential for expanded utilization with increased performance were Coats, Underwear/Nightwear, Suits, and Dresses. In an attempt to add context to the apparel market data, we explored two stages of the apparel supply chain: the first at the retail setting, the second at the consumer purchase and wear decision level. At the retail level, we investigated the availability of fiber composition information and its use as a part of the assortment offered to consumers. Two stores were selected for this exploratory phase and retail availability by gender and fiber content were physically tallied in the two retail settings. In both retail assortments, there was no emphasis of fiber composition as part of the information offered to the consumer. For the consumer wanting to find cotton apparel in these two settings, prior knowledge regarding the feel or look of cotton would seem necessary to facilitate locating cotton among the assortment of apparel. Fiber blends can offer cotton-like appearance and hand, so fiber composition tags could give consumers certainty regarding the garments they are buying. In addition to the observations above, we also noted in both stores a prevalence of cotton in men’s apparel, and a larger presence of man-made fibers in women’s apparel, which reflects the overall market situation. Finally, the second exploratory stage focused on clothing diaries and a wardrobe inventory provided by a small purposeful sample of respondents to examine the role of fiber composition, cotton in particular, in the individual’s garment purchase and daily-use decisions. The findings suggested that fiber composition was an important part of the daily garment selection process, based upon the daily activity and a set of personal beliefs about what the diary respondent felt that fiber had to offer. Similar to the market data Results, in the Clothing Diary responses males showed a greater tendency to select both 100% cotton Tops and Bottoms than did the female respondents. Overall, cotton appeared challenged by man-made and other fibers when the respondents needed to “dress up”, to attend to athletic activity, or to satisfy the need for specific functionalities such as rapid drying.text
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Huffman, Megan Michelle. "Today's apparel retail purchase environment: a comparison of retail associates' perceptions with consumers' attitudes and opinions." 2006. http://www.lib.ncsu.edu/theses/available/etd-04122006-145208/unrestricted/etd.pdf.
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Yu, Cheng-Ju, and 游承儒. "Global Brand's Marketing Strategy of Specialty Store Retailer of Private Label Apparel Model (SPA) in Apparel Retail Industry: A Case Study of UNIQLO." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/03753410455105098692.
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碩士國立交通大學
管理科學系所
98
For such a long time, brand operation and management are always a new issue for Taiwan’s companies, but the structure of Taiwan’s industries was based on OEM, so they faced many problems and challenges while developing “brand”, especially in the fashion and apparel industry. Apparel industry is always competitive, and its characteristics are particular about seasonal and fashionable, also, it has a short period of product cycle, so it’s important to pursue innovation and creation in apparel industry. Although there are some famous apparel brand in Taiwan (like NET and lativ), but most of the apparel retailers in Taiwan are individual retailers and short of systematical planning, so it’s hard to develop a “strong brand” in Taiwan. In fact, Taiwan has some persons of talent in apparel industry, many designers of international brands are come from Taiwan, but the bad industrial environment and lack of efficient integration lead to the short development of apparel industry, besides, always imitate the design of international brand’s products is also a main obstruction in Taiwan’s apparel industry. This thesis use case study method to study and analyze the biggest apparel retailer in Japan, UNIQLO. Through the case study, we can understand how UNIQLO builds a strong brand from local retailer to the biggest apparel retailer in Japan and goes global by SPA Model (Specialty Store Retailer of Private Label Apparel) and became a world famous apparel brand, also, through the research, we can use the UNIQLO’s experience to be a lesson of Taiwan’s apparel and textile industry, and even imitate its concept in other industry, then create a “strong brand” of Taiwan.
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Yu, Yu-Ying, and 游瑜盈. "Apparel Retail Channel Preference and Its Linkage to Shopping Irritant Perceptions." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/09555080858266164426.
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碩士中興大學
行銷學系所
99
This study investigated Generation Y consumers’ apparel retail channel preferences, perceived irritating aspects of environmental cues and the linkage of retail preferences and perceived irritability. Shopping orientations and questions related to patronage of five types of retail outlets (i.e., night markets, generic clothing stores, department stores, specialty stores, and internet) were considered in this study. Four dimensions of shopping irritants, ambient, design, crowdedness, and sales personnel, were factorized to indicate what likely to occur in local apparel retail settings. A consumer survey was administered following age and gender distribution of the population between the ages of 17 and 34. Total valid samples were 204. Apparel retail channel preferences were utilized to segment respondents into four groups, including night market shoppers, department store shoppers, internet shoppers, and non-specific channel shoppers. Results showed that night market shoppers were less irritated by ambient irritants. Internet shoppers would be irritated by untidiness at night markets as included in the design dimension. Department store shoppers would feel irritated with unsatisfactory services caused by sales personnel at night markets. Generation Y consumers with different retail preferences have distinct reactions while facing the irritating situations caused by ambient, design, and sales personnel at night markets while purchasing apparels.
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Ni, Chuan-Hsiu, and 倪絹琇. "A Study of Potential Location Development of Retail Chain Store to Apparel." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/85972206703823121797.
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碩士淡江大學
企業管理學系碩士在職專班
95
Amidst the fashion retail industry there is great competition with each brand hoping to dominate the market earlier than their competitors. In order to gain a competitive advantage amidst the competitors in the market, they have all developed an expansion-oriented management stratagem hoping to increase the market share faster than their competitors. However, market expansion by all the fashion retail merchants has not been entirely beneficial. Factors such as the great number of competitors, rising rent and operating costs, and the steep decrease of profit in the market have all led to the conclusion that flawed store location choices will leave behind a great negative influence on the survival of the retail merchant suppliers. It is due to this reorganization, that for the purposes of this research proposes to take an in depth look into fashion retailer location selection through using examples, expert opinions, professional documentations, and store opening tactics listed under three main platforms: commercial factors, store location factors, and investment assessment factors; with current market assessment, site location assessment, store size assessment, visibility assessment, expected earnings, and initial capital, six sub-controlling factors; along with eighteen influential variables to utilize the analytic hierarchy process (AHP) for analytical purpose. The research results founded are as followed: 1. Investment assessment is founded to be the greatest factor influencing store opening tactics. 2. Site location is founded to be the most important amongst the commercial factors, visibility is founded being the most important factor amongst the store location factors and expected earnings is founded to be the most important for investment assessment factors. 3. For investment assessment, consumer spending is the most important influencing factor. For site location assessment, the number of large scale retail facilities in the commercial area is founded to be the most important influencing factor. For store size assessment, necessary square footage is founded to be the most important influencing factor. For visibility, sales floor division is founded to be the most important influencing factor. For expected earnings, net profit is founded to be the most important influencing factor. For initial capital, commodity cost is founded to be the most important influencing factor. 4. If all the factors that influence store opening tactics were listed on a percentile scale based upon importance: net profit constituting 0.392 (39%), commodity cost constituting 0.128 (13%), and predicted turnover constituting 0.090 (9%) being the most important three variables out of the eighteen influential variables. Furthermore, this research uses “Brand G” as the main example of store opening selection in an empirical study. The conclusions founded as a result of this research when compared to that founded by professional commercial market analysts have matched consistently. Analyses conducted under guidelines set by both party have concluded that only the sub controlling factor, site location assessment, which falls under commercial factors has slight variance. However, this variance should cause no significant changes in proposals, with only minor changes in importance of location.
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Erenli, Husnu Murat. "Branding model for the apparel manufacturers/marketers and soft goods retail industries." 2004. http://www.lib.ncsu.edu/theses/available/etd-06242004-110656/unrestricted/etd.pdf.
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Li, Yu-Fen, and 李鈺芬. "A Study on the Professional Competency of the Store Manager in Retail Chain Apparel Company-V apparel company as case." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/wt5vf3.
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碩士國立臺灣師範大學
科技應用與人力資源發展學系
105
According to the statistics, the sales revenue of retail chain apparel industry is the highest of the retailer and the growth rate in number of stores also set a new high. It’s proven the industry of chain apparel is growing rapidly and facing challenge. How to enlarge the profit in the competitive market, it’s rely on store manager to leverage resource of store. The only way that store manager perform well, the store will be profitable. However, what’s professional competency of the store manager. This study took the V apparel company as case, to begin with literature review and based on occupational competency standard, researcher will analyzed and classified the literature and got the outline of expert interview. Then conducted the expert interview to get the outline of focus group. Furthermore, researcher facilitated the focus group to summarize the professional competency of the Store Manager in retail chain apparel industry. In summary, there are 6 major duties, 17 tasks and 45 outputs and 33 key behaviors accordingly and 25 knowledges, 16 skills and 13 attitudes. The result can be used as the reference basis for the recruitment, selection, performance evaluation, training and development.
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Kingyens, Angela Tsui-Yin Tran. "Bankruptcy Prediction of Companies in the Retail-apparel Industry using Data Envelopment Analysis." Thesis, 2012. http://hdl.handle.net/1807/34083.
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Since 2008, the world has been in recession. As daily news outlets report, this crisis has prompted many small businesses and large corporations to file for bankruptcy, which has grave global social implications. Despite government intervention and incentives to stimulate the economy that have put nations in hundreds of billions of dollars of debt, and have reduced the prime rates to almost zero, efforts to combat the increase in unemployment rate as well as the decrease in discretionary income have been troublesome. It is a vicious cycle: consumers are apprehensive of spending due to the instability of their jobs and ensuing personal financial problems; businesses are weary from the lack of revenue and are forced to tighten their operations which likely translates to layoffs; and so on. Cautious movement of cash flows are rooted in and influenced by the psychology of the players (stakeholders) of the game (society). Understandably, the complexity of this economic fallout is the subject of much attention. And while the markets have recovered much of the lost ground as of late, there is still great opportunity to learn about all the possible factors of this recession, in anticipation of and bracing for one more downturn before we emerge from this crisis. In fact, there is no time like today more appropriate for research in bankruptcy prediction because of its relevance, and in an age where documentation is highly encouraged and often mandated by law, the amount and accessibility of data is paramount – an academic’s paradise! The main objective of this thesis was to develop a model supported by Data Envelopment Analysis (DEA) to predict the likelihood of failure of US companies in the retail-apparel industry based on information available from annual reports – specifically from financial statements and their corresponding Notes, Management’s Discussion and Analysis, and Auditor’s Report. It was hypothesized that the inclusion of variables which reflect managerial decision-making and economic factors would enhance the predictive power of current mathematical models that consider financial data exclusively. With a unique and comprehensive dataset of 85 companies, new metrics based on different aspects of the annual reports were created then combined with a slacks-based measure of efficiency DEA model and modified layering classification technique to capture the multidimensional complexity of bankruptcy. This approach proved to be an effective prediction tool, separating companies with a high risk of bankruptcy from those that were healthy, with a reliable accuracy of 80% – an improvement over the widely-used Altman bankruptcy model having 70%, 58% and 50% accuracy when predicting cases today, from one year back and from two years back, respectively. It also provides a probability of bankruptcy based on a second order polynomial function in addition to targets for improvement, and was designed to be easily adapted for analysis of other industries. Finally, the contributions of this thesis benefit creditors with better risk assessment, owners with time to improve current operations as to avoid failure altogether, as well as investors with information on which healthy companies to invest in and which unhealthy companies to short.
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Pieterse, Cornelia. "The potential of packaging to strengthen brand equity in female apparel retail stores." Diss., 2014. http://hdl.handle.net/2263/41118.
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This study aimed to determine the potential of packaging to strengthen brand equity in female apparel retail stores. A field experiment was conducted in the Tshwane metropolitan - a key political, economic and urban area in South Africa - to investigate the potential of packaging to be acknowledged as an additional element of the marketing mix in terms of its influence on consumers’ perceptions of the service offering of retailers and their brand equity. The study was done in the context of an emerging economy, where international clothing brands have infiltrated the market and become widely accessible in recent years. The data was collected by using convenience sampling methods, and the self-completion of a structured questionnaire after respondents acted as mystery shoppers at a Single Brand Retailer (SBR) and a Department Store (DS) that carry the same footwear brand in a major shopping centre in this metropolitan. The SBR offers consumers a branded high quality canvas tote bag after purchase, whereas the DS offers a generic plastic bag irrespective of the type of purchase or the price paid. Willing females, all final year students at the University of Pretoria (n =103) were divided in two groups. Individuals visited the two retailers according to a schedule compiled by the researcher. One group visited the SBR first, followed by the DS. The other group did the task in the reverse order. Data analysis involved descriptive statistics, exploratory factor analysis, specifically Principle Component analysis using PROMAX and PROCRUSTES rotation for the two scales that investigated the service offering and brand equity respectively, Means, Standard deviations, Cronbach’s Alpha as well as paired and non-paired 2-tailed t-tests. This study confirmed the potential of secondary packaging as an independent element of the marketing mix in the branded clothing retail industry. The packaging construct dissociated it from the construct ‘Product’ as the literature suggests, which confirms that marketing elements adapt over time and that these changes have to be acknowledged in retail. Respondents generally had a less favourable instore experience in the DS compared to the SBR. The packaging format of SBR was also evaluated more favourably, which enhanced perceptions of the overall service offering. This suggests that respondents’ less favourable evaluation of the less prestigious packaging offered in the DS, is partly to blame for the lower overall evaluations of the service offering of the DS. Packaging also contributed/enhanced brand equity as consumers’ perceptions of the packaging formats – irrespective of whether it was a SBR or a DS – positively contributed to consumers’ perceptions of the brand equity of the retailers that they visited. The contribution of packaging towards brand equity was mostly more prominent than the contribution of other marketing elements such Advertising and Promotion. An order effect was noted. Respondents who visited the DS first, were significantly more impressed with the SBR. Those who went to the SBR first, seemed more forgiving and evaluated the service offering and the brand equity lower compared to the SBR but nevertheless evaluated it more favourably than the group that patronized the DS first. Packaging does not seem to relieve post purchase regret. Respondents were more regretful after their SBR experience. Several explanations may be used to explain this and future studies are envisaged to expand the findings.Dissertation (MSc)--University of Pretoria, 2014.
gm2014
Consumer Science
unrestricted
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Hung, Yi-Chun, and 洪宜君. "The Application of Taguchi Method and Artificial Neural Network on Retail Apparel Markdown Strategy." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/21311961126434126108.
Full textAbstract:
碩士義守大學
工業工程與管理學系碩士班
98
While facing globalization marketing issues, the retailers have to face the pressure of product diversities, short life cycles, and worldwide competitions. Retailers must now think of how to allocate resources, establish global supply chain, use flexible business model, increase product value and revenue, and establish long-term strategy to get a greater position in the world. If the retailers couldn’t predict the demands of the marketplace accurately, the consequence is to markdown the prices of goods with 10% discount, 20% discount or 30% discount. Different markdown levels will affect customer’s intensions to buy goods. Large discount means more buying. On the contrary, no discount means no buying. How much to markdown and when to markdown becomes very important for the retailers. Retailers can face from other retailers competition, markdown pressure all over the world at the same time, the mistake predict can lead to decreasing of product sales and revenues. The objective is to find how much quota a branch should have in order to pursue the maximal revenue. The main purpose of this research is to: (1) apply the Taguchi methods to seek optimal parameter design for the output performance of various inventory models, which include Quick Response, VMI, Newsboy and Target Weekly Supply, by using the signal to noise ratio to evaluate the output variations of these models; (2) incorporate the input parameters from the orthogonal array of Taguchi methods, and implement the input-output relationship by using artificial neural network to determine the better markdown strategies for the various inventory models.
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Halepete, Jaya. "A qualitative approach to study factors impacting micromarketing merchandising in the apparel retail industry." 2003. http://purl.galileo.usg.edu/uga%5Fetd/halepete%5Fjaya%5F200308%5Fms.
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