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Santos, João Carlos Portela Marques dos. "Equity Research - Apple Inc." Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/6455.
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Mestrado em FinançasO presente Trabalho Final de Mestrado tem como objectivo a avaliação da empresa norteamericana Apple Inc. de forma a obter um preço-alvo para as suas acções com referência a 29 de Setembro de 2012, data de fim do ano fiscal da empresa. O processo de avaliação da empresa envolveu, numa primeira fase, uma análise detalhada ao negócio da Apple (e suas perspectivas de crescimento) e ao seu posicionamento estratégico. Em segundo lugar, foram aplicadas técnicas de avaliação de empresas de forma a determinar o preço-alvo da Apple. Nesta actividade foi aplicado o método de Adjusted Present Value (APV) - baseado em fluxos de caixa actualizados - e o método dos múltiplos. Os resultados dos dois métodos de avaliação aplicados, quando analisados em conjunto, indicam um preço-alvo a rondar os $646,5/ acção para a Apple à data de 29 de Setembro de 2012. Considerando que o preço de mercado real das acções da empresa, em 29 de Setembro de 2012, foi de $667,105/acção, a recomendação de investimento teria sido de Vender. Por fim, foi feita uma actualização da recomendação de investimento com referência a 13 de Setembro de 2013. Uma vez que o preço de mercado real das acções da Apple, a essa data, era de $464,90/acção, a recomendação de investimento teria sido revista para Comprar, uma vez que representa um ganho potencial de 39% face ao preço-alvo determinado no presente estudo.
The goal of the following Master’s Final Work is to assess the value of the shares of the company Apple Inc. as of 29th September 2012, date in which the company’s fiscal year ends. The valuation process involved, in the first place, a detailed analysis of Apple’s current business (and future outlook), as well as its strategic position. Following this first stage, two financial valuation methods have been applied in order to assess Apple’s price target, namely: Adjusted Present Value (APV) – based in discounted cash-flows – and the method of multiples. The results obtained through the use of the two valuation methods, when analyzed together, indicate a price target for Apple Inc. around $646,5/ share as of 29th September 2012. Considering that the market value of the share, as of that date, was of $667,105/share, the investment recommendation would have been Sell. In addition, an update of the investment recommendation was made as of 13th September 2013. Since the market value of each of Apple’s shares as of that date was of $464,90/share the investment recommendation would have been assessed as Buy, as it represents a potential gain of 39% when in comparison with the target price determined.
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Becanovic, Irena, and Louisa Masoura. "APPLE : Abnormala avkastningar på Apple Inc av diverse händelser?" Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-10393.
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This paper treats the question about how the internationally established company, Apple, is affected by intern or extern events when it comes to the trade market. The purpose of the study is to investigate if chosen events create abnormal return on Apples stock market. The chosen research area is Steve Jobs three sick-listings, It-bubble and the purchase of the search engine company Siri. The reason of writing about this is the big interest for the stock market and its function. This study methodological starting position is quantitative done by an event study, with qualitative feature done by an interview with an expertise within this area. When analyzing the empirics, we have used the efficient market theory that says that information should not affect the stock market in the degree that abnormal return creates. Beyond that theory, we have used former research "Stock prices and top management changes" written by Jerold B. Warner and Ross L. that got abnormal return when they did an event study about CEO changes, "CEO change and firm performance in large corporations: succession effects and manager effects", Randolph P. Beatty och Edward J. Zajac. that means that the stock prices affect is different depending on if the shareholders is more prepared to the information, "The stock market psychology" there Gyllenram refers to his theory about people projecting their thoughts and feelings to each other that creates big movements on the stock market and "Beyond Greed and Fear", Shefrin H. that while his study discovered a new theory that he called "the opposite strategy", meaning that a high positive volatility is comply with a negative volatility by the same value. Shefrin also note that new information makes overreaction and vice versa. The conclusion that we can make by this research is that new shocking information has led to overreaction, exactly like Shefrin points out. That means that older information makes less volatility, and we can see this by studying Steve Jobs three sick-listings. The efficient market theory was adaptable on these three events, because abnormal return did not occur. However, we got abnormal return on the other two events, Siri and the It -bubble. We could associate these answers to Shefrin´s theory about overreaction when new information gets public.
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Ardiles, Reyes Rocío del Pilar, Claros Fernando Manuel Jesús Casanova, and Porras José Felipe Castillo. "Plan estratégico 2016-2018 Apple Inc." Master's thesis, Universidad del Pacífico, 2019. http://hdl.handle.net/11354/2715.
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La elaboración del plan estratégico 2016-2018 tiene como objetivo determinar estrategias que permitan aprovechar las oportunidades del mercado y que mantengan el liderazgo que la compañía Apple Inc. tiene en la industria. Esto se logrará a través del incremento en ventas de los productos ya existentes, con funcionalidades mejoradas; así como con el lanzamiento de un nuevo producto que revolucione el mercado.
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Aguirre, Alvarado Josué Arturo, and Aduvire Gissela Janet Carlos. "Apple INC. plan estratégico 2011-2015." Master's thesis, Universidad del Pacífico, 2012. http://hdl.handle.net/11354/2078.
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El presente trabajo describe, analiza y propone una solución para el caso de la empresa Apple Inc. mediante un planeamiento estratégico, donde se identifica su ventaja competitiva de diferenciación, la cual buscamos ampliarla para mejorar su posición competitiva y aprovechar las oportunidades del mercado con estrategias rentables. Analizando la misión, visión y valores planteamos modificaciones que permiten proponer objetivos corporativos desafiantes que se conseguirán mediante la ejecución de diversas estrategias que se evalúan para mejorar su crecimiento. En el corto plazo en base a una estrategia de marca global apoyada en una expansión de la cobertura de las tiendas retail propias Apple Store; en el mediano plazo planteamos la selección de un proveedor de outsourcing de producción en Brasil que permitirá mejorar la respuesta al mercado de Latinoamérica y EEUU donde se prevé un importante crecimiento en el futuro, además permitirá que la fábrica en China atienda los mercados de Europa y genere mayor crecimiento en Asia, de esta manera se conseguiría reforzar la competitividad de la empresa; además se plantea seguir con la estrategia de innovación en sus productos actuales y nuevos (iTV y iPlay) que reforzaran su crecimiento y lo harán sostenible en el tiempo. Las estrategias empleadas se despliegan en planes funcionales de recursos humanos, responsabilidad social empresarial, operaciones, marketing y finanzas, los cuales se incluyeron en la evaluación financiera considerando un análisis de sensibilidad ante posibles variaciones de tasas de descuento y resultados esperados.
Nuestro enfoque de redacción ha sido mostrar con cuadros y textos breves la mayor cantidad de información, además utilizar herramientas innovadoras de análisis, con la intención de hacer más certera y didáctica la presentación de nuestras propuestas. Esperamos haber logrado este objetivo.
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Aguilar, Vigo Luis Ernesto, Terry Hugo Edilberto Cam, and Ortiz de Zevallos José Antonio Lizárraga. "Plan estratégico para Apple Inc. en 2015." Master's thesis, Universidad del Pacífico, 2019. http://hdl.handle.net/11354/2582.
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En el presente trabajo de investigación consiste en una propuesta estratégica para Apple Inc. en el contexto del año 2015 siendo Apple Inc. la empresa más valiosa del mundo según Brandz ranking 2015. Si bien es cierto Apple Inc. es la empresa más valiosa del mercado, ya se avizoraba posibles problemas a causa de la reñida competencia en el segmento de los Smartphone, donde ya no había mayor diferenciación y siendo el Iphone el producto que generaba casi el 70 % de los ingresos de la compañía, en un futuro cercano esto le podía traer problemas a la empresa.
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Aquise, Apaza Bilner Ludovico, Montes Eduardo Edmundo Díaz, and Pizarro David Víctor Guzmán. "Plan estratégico para Apple INC. 2016-2018." Master's thesis, Universidad del Pacífico, 2019. http://hdl.handle.net/11354/2696.
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El Plan Estratégico para Apple Inc. (en adelante Apple) proyectado a tres años (2016-2018), propone un crecimiento e incremento de rentabilidad conservando su actual ventaja competitiva generada por diferenciación. Se plantea fortalecer investigación y desarrollo, promover un dinamismo a través del fortalecimiento de recursos y capacidades que contribuyen directamente
a la generación del valor en la empresa.
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Hervíř, Petr. "Sémiotická analýza vybraných reklam společnosti Apple Inc." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-194658.
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The diploma thesis deals with semiotics, its derivative analysis and it is focusing on analysis of selected commercial spots of Apple Inc. In first place it defines semiotic, semiotic analysis and concepts contained in it. Next step is about analysis commercial spots in the depth from several points of view based on the theoretical foundation.
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Ayhuasi, Mallma Jacqueline Victoria, Cardeña César Augusto Chávez, and Delgado Carlos Salvador Peralta. "Plan estratégico del caso Apple Inc. 2016-2018." Master's thesis, Universidad del Pacífico, 2019. http://hdl.handle.net/11354/2620.
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La compañía Apple es una empresa con productos innovadores que ha experimentado un crecimiento impresionante en las últimas tres décadas convirtiéndose en un ejemplo a nivel mundial. Apple establece relaciones estratégicas con todas las empresas, tanto con sus proveedores, así como con sus clientes, que han permitido posesionarse como líder en el sector
de tecnología. El trabajo elaborado es un plan estratégico que en primer lugar analiza, luego evalúa y propone alternativas para dar solución al problema estratégico de la empresa Apple tomando como año base el 2015 para realizar el planeamiento para el periodo 2016-2018. Por ello, se concentra en la formulación de la estrategia que implica desarrollar la visión y misión, identificar las oportunidades y amenazas externas a la organización, establecer las fortalezas y debilidades internas, establecer objetivos, establecer alternativas, y finalmente elegir la estrategia a seguir.
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Sedláčková, Hana. "Zhodnocení vlivu inovací na úspěšnost společnosti Apple Inc." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-125052.
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The main objective of this thesis is to study the impact of Apple Inc. innovation activities on its successful performance. Specification of this goal implies the existence of a direct relationship between the development of company's net sales and the development of its market value. The thesis is divided into theoretical and practical part where the theoretical part is focused on the issues of invention and innovation, the innovation process and, last but not least, the link between innovation, strategic management and marketing. The theoretical part also defines the understanding of the term "successful performance of the company" in accordance with the main objective of this thesis. The practical part is focused on the application of gathered knowledge. It aims to assess the impact of innovation activities on the development of Apple Inc. net sales and to analyze the competitive position of its major product categories in the context of individual markets. Furthermore, the practical part is focused on Apple Inc. market capitalization, as a defined indicator of the company's success, its historical position and comparison with major competitors in the technology industry. Applying the method of linear regression analysis, the final section of the thesis evaluates the existence of the relationship described above and provides a possible product innovation charter of Apple Inc.
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Farkašová, Anna. "Revenue Recognition in Software Industry: Apple Inc. Case Study." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359072.
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Rapid digitization of enterprise processes and software applications simplifying daily-life routines enhance the need for software arrangements. Based on this growing trend, the underlying thesis discusses revenue recognition for software arrangements under US GAAP, the lingua franca of financial reporting framework in software industry. The thesis examines the first industry-specific guidance - SOP 97-2, its successor ASC 605 and aims at capturing the main implications resulting from the new converged US GAAP/ IFRS revenue recognition standard ASC 606/ IFRS 15 on a case study. The five-step revenue recognition model introduced by ASC 606 is applied to the US-based technology and software seller Apple Inc. and its wide range of product portfolio including software.
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Abulkheir, Zachariah, and Liyah Chen. "Apple Inc. : En marknadsdriven organisation med Steve Jobs i fokus." Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17195.
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Kundens behov och värderingar förändras ständigt, vilket har medfört att fokus på bådemarknadsföring och management behövs för att kunna överleva konkurrensen påmarknaden. Marknadsföringskonceptet har dock varit en paradox när det gällermanagement. Det krävs exceptionellt mycket av det interna ledarskapet för att motiveratill kund- och marknadsorientering. I många årtionden har chefer blivit uppmanade att”vara nära kunden”, ”sätta kunden i toppen av organisationsplanen” och definiera ettverksamhetssyfte med att skapa och behålla nöjda kunder.Syftet med denna studie är att undersöka Apple Inc.’s marknadsfokus och hur Steve Jobsledarskap influerade företaget och hur han påverkade organisationensmarknadsorientering. Resultatet ska vara till hjälp för att se vad det är som skiljer dennaorganisation från andra och om nya insikter kan utvecklas. Uppsatsen bygger på endokumentationsstudie där vi jämför vår egen utformade teoretiska modell med vårtempiriska resultat, det vill säga det insamlade materialet.Av studien framgår det att Apple Inc. har en väldigt annorlunda ledning och kulturjämfört med de konkurrerande företagen, och ändå fungerar företaget så bra att de idagtoppar sina konkurrenter inom PC-industrin. Steve Jobs var en karismatisk ochtransformerande ledare som visste vad kunderna ville ha och han kombinerade designmed användarvänlighet. Tack vare att Apple fokuserar på få produkter, till skillnad frånandra konventionella elektronikföretag, har de lyckats lägga ner mer tid och fokusera påatt göra den aktuella produkten ännu bättre. Apple gör något som få företag gör, och detär att de skapar en identitet där kunderna kan koppla sig till företaget och produkterna.Steve Jobs vilja att tjäna pengar gjorde att han struntade i konkurrenterna och gick sinegen väg. Genom hans förmågor fick Apple många konkurrensfördelar på marknaden.Program: Civilekonomprogrammet
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Alemán, Quiroz Freddy, and Ortega José Villegas. "Apple Inc., planeamiento estratégico basado en sus recursos, capacidades y competencias centrales." Master's thesis, Universidad del Pacífico, 2012. http://hdl.handle.net/11354/2514.
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Fundada como Apple Computer en 1976, de ser una empresa fabricante de computadoras se transformó, de la mano de Steve Jobs, en una empresa innovadora de productos que no eran computadoras personales (PC). Para el 2010, la empresa se consideraba a sí misma como una empresa de “dispositivos móviles”.
Apple ha tenido un crecimiento espectacular y continúa teniéndolo; el mercado está lleno de grandes desafíos y, en el 2010, con todavía los estragos de la crisis financiera del 2008, la creciente competencia en el mercado y lo cambiante del negocio de la industria convergente, ha hecho que empresas que eran líderes en un momento, ahora ya no lo sean; todas están redefiniendo su actuación en el futuro. En este sentido, la evaluación realizada en el presente trabajo de investigación tiene como objetivo proponer, para Apple Inc., un planeamiento estratégico basado en sus recursos, capacidades y competencias centrales.
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Botkins, Gabriel M. "Consuming Apple: Conformity through Rebellion and Design." University of Cincinnati / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1337950286.
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Zhang, Qing. "The genealogy of Apple in China: towards a genetic phenomenological sociology of culture, media and technology." HKBU Institutional Repository, 2017. https://repository.hkbu.edu.hk/etd_oa/401.
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The state of cultural and social theories is not satisfactory though they seem to flourish in terms of quantity. Scholars successfully describe most of the cultural and social phenomena but propose wildly different, sometime even opposite, interpretations of these phenomena. This thesis offers genetic phenomenological sociology as an alternative interpretation that goes beyond structure oriented theories and construction (agency) oriented theories. It proposes to interpret cultural and social phenomena in the process of their emergence and transformation, and argues that this process or genealogy is the social ontology of culture and society. This thesis develops genetic phenomenological sociology through exploring the genetic side of phenomenology and social theories, and through examining the emergence and transformation of Apple in China. Genealogy is not only method and critique, but also social ontology. This is a main theoretical argument and objective of empirical analysis of the thesis. Theoretically, this thesis explores the genetic side of Husserlian phenomenology, phenomenological sociology as well as the genetic side of social theories. These theories fully develop genealogy as method and critique and imply genealogy as social ontology. But they do not fully develop the idea of genealogy as social ontology. This underdevelopment leads to theoretical problems of subject and normativity, such as Husserlian phenomenology and Foucault's theory. Genealogy, as social ontology, is a way out of the dichotomy of structure and construction, a way out of the philosophy of subject, and a solution to the problems of subject and normativity. This theoretical argument is further developed through theoretical investigation of meaning context, social ontology, genealogy, practice, encountering and embodiment from the perspective of genetic phenomenological sociology in the substantive chapters. Empirically, the genetic phenomenological sociology of Apple answers the question how Apple culture emerges and transforms in China. It examines Apple in genesis in China from the 1980s to 2015. First, the meaning context of this period can be largely described as a transformation of electronic culture from modernization in the 1980s to individualism and consumerism after 2000 through marketization. Second, Apple store exemplifies the social ontology and epistemology of genetic phenomenological sociology. Third, the genealogy of Apple advertisements, media practices and media ritualization concerning Steve Jobs and the cultural encountering of Apple in the meaning context of China's reform era illustrate how Apple culture emerges and transforms. Finally, the genetic phenomenological sociology of Apple technology further reveals the relation between people and thing, which is embodiment. This thesis develops genetic phenomenological sociology as an alternative approach in the study of culture, media and technology that goes beyond structure and construction oriented theories. The ontological root of genetic phenomenological sociology, which is the non-subject philosophy, needs to be further developed.
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Silfverberg, Joakim. "Apple i världen : en analys och tvärkulturell jämförelse av Apples ”Get a Mac” kampanj i USA och UK." Thesis, Högskolan i Gävle, Avdelningen för humaniora, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-16841.
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Syftet med denna studie har varit att undersöka huruvida Apple, ett av världens största varumärken, anpassar sina reklamfilmer efter den lokala kulturen i USA och UK. För att genomföra den tvärkulturella studien användes en kombination av semiotisk textanalys och litteraturstudie. Två nivåer användes för att analysera materialet, först ett makroperspektiv över samtliga 81 reklamfilmer och sedan ett mikroperspektiv över de åtta filmer som hade en motsvarighet i respektive land. Resultatet visade att Apple anpassar sina reklamfilmer på ett flertal områden. Makroanalysen visade flera övergripande strukturella skillnader, samt att flera av de reklamfilmer som var exklusiva i respektive land anknöt till lokala kulturella företeelser och fenomen. Mikroanalysen visade flera syntagmatiska och paradigmatiska skillnader, både i de verbala och visuella tecknen.
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Huang, Lisha, Chi Hu, and Xueying Zhang. "Consumer experience analysis : A case study of Apple Inc. from consumers' perspective in experience marketing." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-21328.
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The thesis is intended to illustrate and analyze the role of consumer experience and the authors also take demographic cultural factors into consideration by researching on the consumers’ evaluation towards iPhone experiences. The authors used both exploratory and descriptive strategies. In order to obtain the primary data, the authors applied multiple methods, including quantitative and qualitative methods, respectively, questionnaire, structured and unstructured interviews. The authors applied SD-logic, Four Realms of Experience, Consumer behavior determinants and Decision making process theories to analyze the role of experience. And in order to answer three research questions, the authors firstly introduced the analysis of demographic subcultures, including nationality, age and gender; then the role of experience marketing in consumer decision making process is identified. Finally, the analysis of qualitative findings will be presented.
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Hloušek, Martin. "iPad and its potential in education." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73622.
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This master thesis focuses on the Apple's iPad in the educational institutions and provides reader with the compact overview about the device in this field. Firstly, it shows the strategy of the company in the Europe and the Czech Republic. Secondly, there are mentioned iPad competitors from the different perspectives and the comparison. Thirdly, iPad usage in the schools; if it is even suitable device for this field and how students and educators can benefit from it. This is followed by the survey among the high school and university students. The questionnaire was divided into the two groups -- non-iPad users and iPad users. And lastly the thesis shows various case studies from the different schools and how the iPad can be implemented into the curriculums. Also contains recommendations and the best practises from the different high schools and universities, which can be inspiring for the new iPad pilot projects.
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Magwizi, Christina Nyaradzai, and Крістіна Ньярадзаі Магвізі. "An investigation of operational management in the organization, on the example of the Apple Computer, Inc." Master's thesis, Тернопільський національний технічний університет імені Івана Пулюя, 2020. http://elartu.tntu.edu.ua/handle/lib/30662.
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The object of investigation is the process of managing of operating activities of Apple, Inc.
The aim of the work is to formulate theoretical approaches and to develop practical recommendations on directions of improvement of operating management at the organization.
Research methods cover methods of analysis, synthesis, comparison, detailing, system approach.
This master’s research paper analyzes the operational management of Apple, Inc. and provides recommendations for it’s improvement. In particular, the main directions of solving the problems of operational management of the company have been outlined, the proposals on improvement of expansion distribution network and organization of innovative activity of the Apple Inc. have been made.Об'єкт дослідження ‒ процес управління операційною діяльністю компанії Apple, Inc. Мета дослідження - формування теоретичних підходів та розробка практичних рекомендацій щодо напрямів вдосконалення системи операційного менеджменту компанії Apple, Inc. Методи дослідження: методи аналізу, синтезу, порівняння, деталізації, системний підхід. У роботі проведено аналіз операційного менеджменту Apple, Inc., а також викладені рекомендації щодо його вдосконалення. Зокрема, окреслено основні напрями вирішення проблем операційного менеджменту компанії, внесено пропозиції щодо розширення дистриб’юторської мережі, а також вдосконалення організації інноваційної діяльності Apple Inc.
Introduction 6 CHAPTER 1 THE THEORETICAL FRAMEWORK OF OPERATIONAL MANAGEMENT 8 1.1 Meanings and definition of operational management 8 1.2 Principles and methods of operations management 12 1.3 Factors affecting the Operations activity of Apple Inc. company 21 CHAPTER 2 RESEARCH AND ANALYSIS 31 2.1 Сompany introduction 31 2.2 SWOT - analysis of Apple Inc. Company 46 2.3 Analysis of operation management at Apple Inc 50 CHAPTER 3 RECOMMENDATIONS FOR IMPROVING OF OPERATIONAL MANAGEMENT AT THE APPLE INC 63 3.1 The main directions of solving operational management problems of the company 63 3.2 Recommendations concerning improvements of Distribution in the organization 65 3.3 Recommendations concerning improvements of innovative activity at the organization 67 CHAPTER 4 SPECIAL PART 73 4.1 Current trends in the field 73 4.2 Company policy in the market 75 CHAPTER 5 RATIONALE FOR RECOMMENDATIONS 77 5.1 Statement for recommendations at Company 77 CHAPTER 6 OCCUPATIONAL HEALTH AND SAFETY AT THE ENTERPRISE 79 6.1 The aim of occupational health 79 6.2 Organization of occupational health and safety at the enterprise 86 CHAPTER 7 ENVIRONMENTAL ISSUES 92 7.1 Environmental issues in the field 92 7.2 Еnvironmental factors 94 Conclusions 96 References 98 Appendices 103
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Rosrell, Cecilia Anna, and Joakim Grunander. "Har svenska nyhetsmedier privilegierat Apple Inc? : Undersökning av hur svenska nyhetsmedier publicerar artiklar kopplade till innovationer och företag." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-26393.
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Sverige anses vara en av världens mest avancerade IT-nationer, där användningen av IT ökar inom både den offentliga och privata sektorn. Företag inom IT branschen expanderar i en starkt föränderlig bransch. En rad olika faktorer har varit grunden till Sveriges position som IT-nation, bland annat en ingenjörs- och innovationstradition över en lång tid, även faktorer som den utbreda användningen av IT i samhället och en snabbhet att implementera nya innovationer. IT-branschen i Sverige utgör 4 % av de sysselsatta i Sverige där omsättning, såväl som antalet anställda, faktiskt ökat även under konjunktursvackor. Syftet med studien är att undersöka om svenska nyhetsmedier i större utsträckning publicerat nyheter om Apple än om deras konkurrenter på smartphone marknaden. For att lättare kunna genomföra studien ska dessa frågeställningar besvaras: Hur har Apple lyckats bygga upp en hajp kring sitt varumärke i Sverige? Har Apple exponerats mer i svenska nyhetsmedier än konkurrenterna på smartphone marknaden? På vilket sätt påverkar svensk nyhetsmedia bilden av Apple? De teorier som används i studien är innovationsteorin, dagordningsteorin samt konsumentbeteendeteorin. Inledningsvis sker en fallstudie där det via sökmotorn på DN och SvD nätupplagor har summerats ihop antalet ordträffar på utvalda ord. Baserat på resultaten av ordanalys utvecklas en semistrukturerad telefonintervju som genomförs med DN. Parallellt sker en semistrukturerad intervju med en anställd på en reklambyrå inriktat mot hur specifikt Apple har gått tillväga för att skapa hajp. Utifrån vår undersökning och analys kom vi fram till att svenska nyhetsmedier inte styrs av bakomliggande faktorer när de offentliggör nyheter om företag. Publiceringar sker baserat på deras uppfattning om hur det allmänintresset ser ut hos läsarna. Apple är väldigt selektiva med att släppa ut information gällande företaget och runt deras produkter, detta resulterar i ett intresse från pressen att först publicera information från Apple, motiverat utifrån ett allmänintresse i samhället.
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Santos, Amanda Moura da Silva dos. "Steve Jobs e o discurso religioso-midiático da Apple." Pontifícia Universidade Católica de São Paulo, 2017. https://tede2.pucsp.br/handle/handle/20381.
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Conselho Nacional de Pesquisa e Desenvolvimento Científico e Tecnológico - CNPq
Steve Jobs’ speech, that marked the launch of products made by Apple, a technology company, was eagerly anticipated by the market, fans and media. All over the world, many people line up and even set up tents in front of Apple stores on the eve of product launches, and then come out holding their package as a trophy. But what explains Apple’s phenomenon? This study is based on the assumption that Jobs is considered a sort of modern times messiah, making Apple an extension of himself, and aims to understand, within an enunciative-discursive perspective, as developed by Dominique Maingueneau, how the messiah figure is personified in Jobs and unveils a “savior” myth established around him. This investigation is also founded on the hypothesis of sacralization of technology (Noble, 1997), which considers that, by promoting the encounter between the physical and the metaphysical, technology aims at transcendence and appropriates religious ideas. As such, this study is spread across different discursive fields, such as advertising, religion and the media, aiming to understand not only the intertextuality but also the discursive ethos and set design in the conjuncture of the public appearances of Apple’s co-founder. In addition, in order to understand how Steve Jobs’ discourse got acclaimed by the world, using the religious discourse to legitimize his own speech, the notion of constituent discourses is thus mobilized. Considering the evolution in the networks of discourse genres, especially after the emergence of the internet and the widespread dissemination of technology, the study also contemplates the notion of generic valence (Maingueneau, 2015), which allows us to reflect on how discourse genres and consequently the exercise of the discourse have been transforming over time. This reflection is essential, since the analysis of this research focuses on events that happened empirically and were reproduced on YouTube, an online video sharing platform. The results show how the pre-discursive ethos was constructed with an interaction between different genres, the discursive artifices used by the enunciator in the scenography of his presentations to challenge his co-exponents, as well as the links between what Jobs demonstrated and the contents circulating about him, raising expectations of his public appearances
Nas apresentações que marcavam o lançamento oficial dos produtos da Apple, empresa de tecnologia, o pronunciamento de Steve Jobs, cofundador e presidente da companhia, era ansiosamente aguardado por todo o mercado, por fãs e pela mídia. Ao redor do mundo, muitos fazem filas e até montam acampamentos em frente às lojas às vésperas do lançamento de algum produto e depois saem exibindo o pacote como um troféu. Mas o que explica esse fenômeno Apple? Esta pesquisa parte do pressuposto de que Jobs se consagrou como uma espécie de messias dos tempos modernos, tornando a Apple uma extensão de si, e objetiva compreender, na perspectiva enunciativo-discursiva, tal como desenvolvida por Dominique Maingueneau, como a figura de messias se personifica em Jobs e desvela uma mítica de “salvador” instaurada sobre ele. Esta investigação também parte da hipótese da sacralização da tecnologia (NOBLE, 1997), a qual considera que, promovendo o encontro entre o físico e o metafísico, a tecnologia visa à transcendência e se apropria de ideias religiosas. Assim, neste trabalho realiza-se um atravessamento por diferentes campos discursivos como o publicitário, o religioso e o midiático, com vistas a depreender não somente a intertextualidade como o ethos discursivo e a cenografia na conjuntura das aparições públicas do cofundador da Apple. Ademais, para compreender o modo como o discurso de Steve Jobs encenou sua consagração ao mundo, recorrendo ao discurso religioso para legitimar a própria fala, mobiliza-se a noção de discurso constituinte. Considerando a evolução nas redes dos gêneros do discurso, especialmente após o surgimento da internet e da ampla disseminação da tecnologia, a pesquisa também contempla a noção de valência genérica (MAINGUENEAU, 2015), que permite refletir sobre o modo como os gêneros do discurso e, consequentemente, o exercício do discurso vêm se transformando. Essa reflexão é essencial, uma vez que a análise desta pesquisa se concentra em eventos que aconteceram de modo empírico e que foram reproduzidos em um site de compartilhamento de vídeos, o YouTube. Os resultados mostram o modo como o ethos pré-discursivo se construiu por meio da interação entre diferentes gêneros, os artifícios discursivos utilizados pelo enunciador na cenografia de suas apresentações para interpelar seus coenunciadores, bem como o encadeamento que havia entre aquilo que Jobs demonstrava e os conteúdos que circulavam a seu respeito, suscitando expectativas em relação a suas aparições públicas
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Levin, Carolyn Melinda. "The Vivarium Program: An Ethnographic Video Documentary Exploring the Role of the Visual Anthropologist and the Subject at the Open School in Los Angeles." Thesis, University of North Texas, 1992. https://digital.library.unt.edu/ark:/67531/metadc500470/.
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This is a reflexive documentary on the Open School in Los Angeles, an elementary school which is a field research site for Apple Computer, Inc. This videotape explores filmmaker/subject relationships, media perception by children, and issues of representation. An accompanying production book describes the grantwriting process, the pre-production, production, and post-production stages, as well as theoretical implications
of the documentary.
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Massochin, Marília Cristiane 1984, Edson Roberto 1965 Scharf, and Universidade Regional de Blumenau Programa de Pós-Graduação em Administração. "O brand awareness no contexto de vulnerabilidade de produtos o entendimento do heavy users da marca Apple /." reponame:Biblioteca Digital de Teses e Dissertações FURB, 2016. http://www.bc.furb.br/docs/DS/2016/361892_1_1.pdf.
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Orientador: Edson Roberto Scharf.Dissertação (Mestrado em Administração) - Programa de Pós-Graduação em Administração, Centro de Ciências Sociais Aplicadas, Universidade Regional de Blumenau, Blumenau,
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Roder, Marius Johannes. "The eager fight for supremacy in the online service industry: a comparative study of M&A activities: case studies of Apple, Google and Microsoft." reponame:Repositório Institucional do FGV, 2015. http://hdl.handle.net/10438/15097.
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The Online Service Industry is characterized by high M&A activity in the time from 2005 to 2015. Especially the leading companies Apple, Google and Microsoft embed this way of inorganic growth in their corporate strategy. The thesis examines the M&A activities of these major players. Therefore, it addresses two different aspects: First, it intends to do a step towards closing a research gap in literature. This gap is constituted by a missing link in the current state of literature between the corporate strategy of these firms and the choice of their M&A targets. Second, it aims to give estimation about potential future developments in the sector. Through a qualitative content analysis of companies’ publications, market research reports and other third party content, case studies are being developed. Findings show the process of strategic positioning for Apple, Google and Microsoft within the Online Service Industry between 2005 and 2015. The ongoing M&As are being analyzed regarding the companies’ corporate strategies and their strategic responsiveness regarding their direct competitors. Findings give evidence for aggressive M&A activities in the strategic groups the companies share with each other, especially in the market for mobile communication devices and communication services.
A indústria de serviços online é caracterizada por um volume alto de Fusões e Aquisições no período de 2005 a 2015. As líderes de mercado, Apple, Google e Microsoft, incorporaram essa forma de crescimento inorgânico em suas estratégias corporativas. Essa tese examina as atividades de Fusões e Aquisições dessas três empresas. Consequentemente, ela tem foco em dois aspectos principais. Primeiro, existe o objetivo de saciar uma escassez na literatura acadêmica, no que se diz respeito ao estabelecimento de uma conexão entre a estratégia corporativa dessas empresas e as decisões tomadas de Fusões e Aquisições. Segundo, há também o objetivo de estimar possíveis futuros desenvolvimentos no setor. Através de uma análise de conteúdo qualitativa das publicações das empresas, relatórios de análise de mercado, e outros conteúdos de terceiros, estudos de caso foram desenvolvidos. Os resultados mostram o processo de posicionamento estratégico por parte da Apple, Google e Microsoft, dentro do mercado de serviços online, entre os anos de 2005 e 2015. As recorrentes fusões e aquisições são analisadas, no que se diz respeito as estratégias corporativas dessas empresas e a responsividade perante as atividades de seus competidores. Os resultados evidenciam atividades agressivas de Fusões e Aquisições em grupos estratégicos em comum entre as três empresas, especialmente no mercado de aparelhos de comunicação móvel e serviços de comunicação.
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Cowin, Erica. "The evolution of U.S. corporate logos a semiotic analysis." Master's thesis, University of Central Florida, 2011. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/4875.
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The purpose of this study is to examine the evolution of six U.S. corporate logos--Apple, McDonald's, Nike, Pepsi, Shell, and Starbucks--from each logo's inception until the newest version of the graphic emblem today. The objective is to determine the meanings that logos have for a corporation's identity, mission, and relationships, as well as the messages that logos convey to viewers (i.e., mostly customers). By "evolution" of logos here, the researcher means "ongoing transformation" of logos. The semiotic model used in this analysis is Charles Sanders Peirce's (1958(1931)) semiotic framework. Peircean semiotics is made up of a three-part paradigm of signification: the representamen (or the sign itself), the object (or "referent"--what the sign refers to), and the interpretant (the effect on the viewer, or the viewer's interpretation). Based on the semiotic data on logo evolution, the researcher found six main themes that emerged across the analyses of U.S. corporate logos. These themes are (1) Direction toward the Future, (2) Identity with Viewers, (3) Instant Recognition and Distinctiveness, (4) Consistency throughout Evolution, (5) Invocation of Change, and (6) True Representation of Corporate Identity. The ultimate conclusion of this analysis is that the communicative intent of a company, through its logo, tends to take a long time to develop. A successful logo is one that portrays the true objectives and principles of a company. For this reason, the ideal identity of a corporation tends to be built over a long period of time, which makes logo improvement "evolutionary" in nature. In all six cases, communication plays a major part in logo improvement.ID: 029808873; System requirements: World Wide Web browser and PDF reader.; Mode of access: World Wide Web.; Thesis (M.A.)--University of Central Florida, 2011.; Includes bibliographical references (p. 87-101).
M.A.
Masters
Communication
Sciences
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Nejedlá, Jana. "Planned obsolescence: Understanding the reality of durable goods obsolescence and consumers' disposal behaviour." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71875.
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Planned obsolescence is the term used to describe incentives of companies to make durable goods faster obsolete. The aim of the study is to make a big picture and real situation about planned obsolescence practising and consumer disposal behaviour. First part addresses the theoretical background and provides comprehensive overview through different aspects of the good's durability issue and planned obsolescence characteristics and influences. Second part in further reference to the information provided in theoretical part examines the situation of specific durable products - laptops. From survey's results on consumer attitudes towards durability of laptops and real case study on Apple Inc. and its reliance to planned obsolescence, recommendations to the more sustainable consumption of consumer electronics are presented.
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Mehrgou, Mehdi. "A method to apply ISO 3745 for the sound power measurement of I.C. Engines in a limited space." Thesis, KTH, MWL Marcus Wallenberg Laboratoriet, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-102032.
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The Reduction of engine noise, one of the primary noise sources in trucks and busses, is essential in order to fulfill various noise emission regulations such as ISO 362 [1]. At the same time, it is equally important to meet market demands in order to attract new customers while competing with other brands to lower overall noise levels. Sound power is a convenient descriptor of noise emissions when compared to sound pressure it is not dependent on the distance from the source and the surrounding environment. A number of standards for sound power measurement exist, requiring different methods, tools and environments. In engine development at Scania the sound power level is measured for different engine types for noise level determination and comparison purposes. Additionally, attempts to reduce noise through modifications of engine parts require many iterations in which sound pressures recorded at specific microphone positions are of primary interest. The necessity of running each engine at different speeds and load conditions with various modifications during development (combined with time restrictions) narrows down the choices to ISO 3745 which involves measuring sound power with stationary microphones. Despite ISO3745 apparent ease of use, prerequisites such as the number of microphones, the distance limitation of the microphones and free field conditions often pose a practical challenge. In Scania’s anechoic chamber it is impossible to meet these requirements due to limitations inherent to the room design such as size, poor absorption and limited space on the underside of the engine. This thesis comprises engine acoustic simulations in Nastran together with various measurements. Based on these, guidelines for power calculation have been developed taking into account the level of uncertainty and correction factors.
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Stecík, Július. "Algoritmy ve správě barev." Master's thesis, Vysoké učení technické v Brně. Fakulta elektrotechniky a komunikačních technologií, 2013. http://www.nusl.cz/ntk/nusl-220212.
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Thesis briefly discusses the issues of color perception and effects associated with it. Further describes color model and its mathematical definition, which are used by color management. Briefly analyzes important elements of ICC profile. In second part two java applications were designed and programmed. First one evaluates visible spectrum and graphically demonstrate procedure for obtaining trichromacy information from this spectrum. Second application analyzes ICC profile and derives gamut of described device.
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Ansbro, Maria. "How do probation officers apply attachment theory in their practice? : a qualitative study of probation supervision." Thesis, Queen's University Belfast, 2017. https://pure.qub.ac.uk/portal/en/theses/how-do-probation-officers-apply-attachment-theory-in-their-practice-a-qualitative-study-of-probation-supervision(c63d244f-3afa-4f4f-8553-6905fd506746).html.
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This research explores how probation officers utilise certain aspects of attachment theory as they supervise service users in the community. An action research methodology was used to follow the work of a sample of probation officers over a six month period, focusing on four key attachment based themes. A selection of cases were followed and the discussions between researcher and participants analysed. The findings supported the idea that a probation officer could come to represent something of a secure base to their service users, and demonstrated how attachment histories could be used constructively in supervision. However, the concepts of mentalization and the reflective function had only limited utility, and that of attachment style very little at all. The evidence suggested that the first two concepts were sufficiently digestible and memorable to be applied by non-specialists, whereas the latter two concepts had too many theoretical ambiguities to be useful or offer anything unique to practice. There was an absence of formal theoretical terminology in the practitioners' discussions, and the process by which theory featured in practice resembled that of practice wisdom. The data for this project was gathered at the end of 2013 and the beginning of 2014, and soon afterwards the Probation Service in England and Wales underwent a restructuring; it is not clear if the Probation Service/Community Rehabilitation Companies of the future will allow the type of practice described by the practitioners here.
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Šperková, Lucie. "Český trh elektronických knih - překážky a možnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-114059.
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This master dissertation "Czech Electronic Book Market -- Obstacles and Opportunities" analyzes Czech market with e-books. The aim is to provide a comprehensive overview of the current situation on the market in terms of technologies, distribution models and legal issues. It describes commercial, free and illegal sources in the market, including a description of digitisation projects in Czech libraries. The thesis also includes a theoretical introduction to e-books and their development in the past. Details are discussed, focusing on technology, modern electronic readers with electronic ink. For comparison, the thesis also analyzes the U.S. market with e-books. In analytical part the individual portals with e-books on the market, their supply and user interfaces are compared. The real example analyzes the costs of an e-book and its comparison to costs of a printed book. At the end of the thesis, alternative models of distribution requirements for establishment of a new portal with e-books are characterised, the Creative Commons licenses are described and the current trend of e-journals is mentioned. Finally, I suggest recommendations especially for sellers on the Czech market describe the advantages and disadvantages of e-books in terms of individual roles in the distribution model and estimate the future market development. More detailed information related to the comparison of different types of electronic ink, a list of electronic readers that are available on the Czech e-book market at this time and specific examples of various users' interfaces that are being used on Czech e-books portals can be found in Appendix.
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Sobaihi, Maisah Mohammed. "Doctors wanted, no women need apply : the female response to nineteenth century medical practice in the writings of Louisa May Alcott, Charlotte Parkins Gilman, and Edith Wharton." Thesis, King's College London (University of London), 1997. https://kclpure.kcl.ac.uk/portal/en/theses/doctors-wanted-no-women-need-apply-the-female-response-to-nineteenth-century-medical-practice-in-the-writings-of-louisa-may-alcott-charlotte-parkins-gilman-and-edith-wharton(cfb07a6c-a45a-4379-8fe0-bdcfae49dea5).html.
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Gaber, Tarek. "Support consumers' rights in DRM : a secure and fair solution to digital license reselling over the Internet." Thesis, University of Manchester, 2012. https://www.research.manchester.ac.uk/portal/en/theses/support-consumers-rights-in-drm-a-secure-and-fair-solution-to-digital-license-reselling-over-the-internet(6b653587-36d3-4074-8578-5eaacdb68004).html.
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Consumers of digital contents are empowered with numerous technologies allowing them to produce perfect copies of these contents and distribute them around the world with little or no cost. To prevent illegal copying and distribution, a technology called Digital Rights Management (DRM) is developed. With this technology, consumers are allowed to access digital contents only if they have purchased the corresponding licenses from license issuers. The problem, however, is that those consumers are not allowed to resell their own licenses- a restriction that goes against the first-sale doctrine. Enabling a consumer to buy a digital license directly from another consumer and allowing the two consumers to fairly exchange the license for a payment are still an open issue in DRM research area. This thesis investigates existing security solutions for achieving digital license reselling and analyses their strengths and weaknesses. The thesis then proposes a novel Reselling Deal Signing (RDS) protocol to achieve fairness in a license reselling. The idea of the protocol is to integrate the features of the concurrent signature scheme with functionalities of a License Issuer (LI). The security properties of this protocol is informally analysed and then formally verified using ATL logic and the model checker MOCHA. To assess its performance, a prototype of the RDS protocol has been developed and a comparison with related protocols has been conducted. The thesis also introduces two novel digital tokens a Reselling Permission (RP) token and a Multiple Reselling Permission (MRP) token. The RP and MRP tokens are used to show whether a given license is single and multiple resalable, respectively. Moreover, the thesis proposes two novel methods supporting fair and secure digital license reselling. The first method is the Reselling Deal (RD) method which allows a license to be resold once. This method makes use of the existing distribution infrastructure, RP, License Revocation List (LRL), and three protocols: RDS protocol RD Activation (RDA) protocol, and RD Completion (RDC) protocol. The second method is a Multiple License Reselling (MLR) method enabling one license to be resold N times by N consumers. The thesis presents two variants of the MLR method: RRP-MR (Repeated RP-based Multi-Reselling) and HC-MR (Hash Chain-based Multi-Reselling). The RRP-MR method is designed such that a buyer can choose to either continue or stop a multi-reselling of a license. Like the RD method, the RRP-MR method makes use of RP, LI, LRL, and the RDS, RDA, and RDC protocols to achieve fair and secure reselling. The HC-MR method allows multiple resellings while keeping the overhead on LI at a minimum level and enable a buyer to check how many times a license can be further resold. To do so, the HC-MR utilises MRP and the hash chain cryptographic primitive along with LRL, LI and the RDS, RDA and RDC protocols. The analysis and the evaluation of these three methods have been conducted. While supporting the license reselling, the two methods are designed to prevent a reseller from (1) continuing using a resold license, (2) reselling a non-resalable license, and (3) reselling one license a unauthorised number of times. In addition, they enable content owners of resold contents to trace a buyer who has violated any of the usage rights of a license bought from a reseller. Moreover, the methods enable a buyer to verify whether a license he is about to buy is legitimate for re-sale. Furthermore, the two methods support market power where a reseller can maximise his profit and a buyer can minimise his cost in a reselling process. In comparison with related works, our solution does not make use of any trusted hardware device, thus it is more cost-effective, while satisfying the interests of both resellers and buyers, and protecting the content owner's rights.
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Yiran, Meng. "Valuation of Apple Inc." Master's thesis, 2017. http://hdl.handle.net/10071/14630.
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JEL Classification: G30 (Corporate Finance); O22 (Projects Analysis)Generally valuation models can be divided into two main categories: Absolute Valuation and Relative Valuation. Under each criterion there is a wide range of models. In order to define the fair value of Apple’s stocks, several models are applied, including FCFF model, FCFE model, DDM, Residual Income Model and Multiples Valuation Model. Key financial indicators show that Apple still maintains a high profit margin in the recent years, while competition in electronics industry is expected to become fiercer in the coming future. In terms of the capital structure, Apple has increased its debts continuously in the recent years, and the growing ROE actually results from the combined effect of high profitability and leverage effect. The majority of valuation models suggest that the shares of Apple are undervalued as the estimated fair price is higher than the current market price. Despite the suspicious comments on the company after the loss of Steve Jobs, the share price of Apple is expected to appreciate and reach the implied fair value in the long run. As different models provide various results, they have different hypothesis and limitations. Though Apple is assumed as a mature company, the payout ratio is relatively low and there is not enough historical data for the prediction of future dividends, which make the result from DDM unreliable. Based on the results generated by valuation models and financial indicators, the recommendation for the customers is to buy or hold shares of Apple. In addition, the author also suggests that the company should consider the increase of dividends when there is a shortage of good investment opportunities.
De um modo geral, os modelos de avaliação inserem-se em duas categorias: avaliação absoluta e avaliação relativa. Sob cada critério, existe uma ampla gama de modelos. Para se poder definir o valor justo das ações da Apple, vários modelos são aplicados, como Fluxos de Caixa Descontados e Múltiplos. Os indicadores-chave financeiros demostram que a Apple mantém uma margem de lucro elevada mesmo recentemente, enquanto que se prevê que a concorrência na indústria eletrónica irá ficar mais renhida no futuro próximo. Quanto à estrutura do capital, a Apple tem, nos últimos anos, aumentado as suas dívidas continuamente, e o crescente ROE resulta da combinação do efeito da alta rentabilidade com o efeito de alavanca. Grande parte dos modelos de avaliação demonstram que as ações da Apple continuam subvalorizadas, com o preço justo estimado mais alto que o preço de mercado. Apesar da empresa ter sido alvo de comentários de suspeição após o falecimento de Steve Jobs, prevê-se que o preço das ações da Apple valorizem, e, a longo prazo, atinjam o seu valor justo implícito. Dado o facto que modelos diferentes têm resultados também diferentes, as suas hipóteses e limitações também diferem entre si. Apesar da Apple ser considerada uma empresa madura, a sua proporção de pagamentos de dividendos é baixa, e não existem dados históricos suficientes para prever dividendos futuros, tornando assim o resultado proveniente do DDM pouco fiável. Com base nos resultados criados a partir dos modelos de avaliação e indicadores financeiros, recomenda-se aos clientes que comprem ou detenham ações da Apple. Também se sugere que a empresa considere aumentar os dividendos quando se verificar uma falta de boas oportunidades de investimento.
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Ferreira, Francisco Seixas do Val. "Equity valuation : Apple Inc." Master's thesis, 2018. http://hdl.handle.net/10400.14/26906.
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In the following dissertation, a valuation of Apple Inc is completed. Apple is an American multinational technology company, that designs and develops electronic products, software, among others. Three valuation techniques were applied – Discounted Cash Flows using WACC, Dividend Discount Model and Relative Valuation – after which a sensitivity analysis was conducted. The share prices achieved were 209.7$ for Discounted Cash Flows approach, 67.3$ for the Dividend Discount Model, 280.7$ for the Relative Valuation using Price-Earnings, 262.1$ for the Relative Valuation using EV/EBITDA and 284.2$ for the Relative Valuation using EV/EBIT. Thus, an Outperform recommendation was given. DDM turned out to be irrelevant for the case of Apple as well as the Relative Valuation which, although it inherently conveys market perceptions, will work only a validation tool. Hence, no recommendations arose from both methods. Lastly, a comparison between these results and an Equity Research Analyst Report from JP Morgan was made, where the main differences between the two were highlighted.Na presente dissertação, é feita uma avaliação da Apple Inc. A Apple é uma empresa multinacional de tecnologia, que desenha e desenvolve produtos eletrónicos, softwares, entre outros. Três métodos de avaliação foram utilizados – Fluxos de Caixa Descontados usando o custo médio ponderado do capital, Desconto de Dividendos e uma Avaliação Relativa – depois das quais, uma análise de sensibilidade foi realizada. Os preços da ação alcançados foram 209.7$ para o método dos Fluxos de Caixa Descontados, 67.3 $ para o modelo de Desconto de Dividendos, 280.7$ para a Avaliação Relativa usando Price-Earnings, 262.1$ para a Avaliação Relativa usando EV/EBITDA e 284.2$ para a Avaliação Relativa usando EV/EBIT. Com base nos resultados, uma recomendação de Comprar foi dada. O Desconto de Dividendos acabou por não ser relevante para o caso da Apple e, ainda que possam contemplar as perceções de mercado sobre a empresa, a Avaliação Relativa será apenas considerada apenas uma ferramenta de validação, e nenhuma recomendação deriva dos resultados de ambos os métodos. No final, foi feita uma comparação entre os valores alcançados e um relatório da JP Morgan, destacando as principais diferenças.
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Alexandre, Gonçalo Lopes. "Apple Inc. : equity valuation." Master's thesis, 2016. http://hdl.handle.net/10400.14/20198.
Full textAbstract:
This dissertation presents a valuation of Apple Inc., an American company that sits amongst the largest companies in the world, in market capitalization terms. Although it started as a computer company, back in 1976, nowadays it is best known for its smartphone flagship – the iPhone, introduced in 2007, it revolutionized the entire mobile phone industry. Today, the iPhone represents about 66% of total sales, however there are other products in Apple’s product line that are considered by a large number of people to be the best in its category, such as the MacBook, the iMac, the iPad, the apple watch and others.
In this Equity valuation of Apple, I decided to use three different methods: the Discounted Cash Flow method, the Dividend Discount Model and Relative Valuation. Since all valuation models have their own assumptions and corresponding advantages and disadvantages, each of these approaches achieved different results, however I believe the most accurate was the one provided by the Discounted Cash Flow model, through which I obtained a target price of $196 per share.
In order to better evaluate the valuation performed, another valuation of Apple was considered as a comparison research, to understand different assumptions and why I should have or have not made different assumptions in my valuation. The other research used was the Goldman Sachs research report.
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Єгіазарян, Артур Сергійович. "Особливості інноваційної діяльності компанії «Apple Inc.»." Thesis, 2021. http://dspace.puet.edu.ua/handle/123456789/11247.
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HUANG, YU HUI, and 黃育慧. "Transfer-Pricing: Case Studies of the Apple Inc." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/j2fn39.
Full textAbstract:
碩士國立高雄應用科技大學
財富與稅務管理系
105
The topic of international taxation is the most popular event nowadays. In order to avoid jurisdiction to tax, multinational corporations have set up controlled foreign companies in countries with low tax burden or tax-free havens. For international tax avoidance, affiliates used not only the different of national tax system and the tax rate, but the financial accounting on the tax planning or tax agreement. Affiliates transfer taxable income from high-tax countries to low-tax or tax-free countries abroad so as to avoid tax. The proceeds derived from above are "defective income". The purpose of this paper is to understand the economic considerations of multinational enterprises in signing international tax treaties and whether they have the motivation to achieved tax avoidance through Transfer Pricing (TP) and Controlled Foreign Corporations (CFC), as a compilation of aggregated research. In addition, I will examine the case of intangible assets in the transfer pricing issues and international tax guidelines, such as Transfer Pricing Guidelines (OECD Transfer Pricing Guidelines for Multinational Enterprises and Tax Administrations), Multilateral Convention on Mutual Administrative Assistance in Tax Matters (MACC), Automatic Exchange of Information (AEOI) et cetera. And what the impact on our country is why I want to explore. I look forward to analyzing the cases in this article through the literature of the predecessors, plus the small personal sight of the individual.
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Wu, Ko-Hsun, and 吳克遜. "The New Product Announcement Effect in Apple Inc." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/68jdpa.
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碩士國立臺中科技大學
企業管理系事業經營碩士班
101
This study uses the event study methodology to investigate the abnormal returns of Apple Inc. suppliers in Taiwan. Then reviews the variables influence on abnormal returns. The event dates are the product announcements of the Apple Inc. iPad series from 2010 to 2012. The result of empirical research support that the better Cumulative Abnormal Average Return (CAAR) occur before declared three months ago and the Apple Inc. suppliers are excellent than Non-Apple Inc. suppliers. It will have negative CAAR after announcement dates. Apple Inc. suppliers also have positive abnormal returns on new product announcement dates to show New Product Announcement Effect. In different industries analysis, The CAAR are positive and significant before two or three months from event dates when invests in Optoelectronic industry, Motherboard industry and Electronic Component industry for Apple Inc. suppliers. Besides, upstream firms have a same result before three months from announcement dates. For Non-Apple Inc. suppliers, it will be similarly happened before two months. But no matter Apple Inc. suppliers or not, the CAAR are not significant in downstream and midstream firms. In addition, regression empirical results also support to that New Product Announcement Effect will decrease gradually by Debt ratio, R&D/Sales ratio and growth index (Tobin’s Q). But there are positive reactions with Earnings Per Share, Account Receivable Turnover ratio and whether Apple Inc. or not. The overall conclusion will suggest investors to invest in related companies with new product announcement. And investors should arrange portfolio before two or three months from the announcement dates of new product series. It will have the optimum when invest in upstream firms which supply electronic components are considered with Earnings Per Share.
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Гапон, Кирило Тарасович. "Міжнародна маркетингова діяльність ТНК (на матеріалах компанії «Apple Inc.»)." Thesis, 2022. http://dspace.puet.edu.ua/handle/123456789/11686.
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LIN, CHIA-SHENG, and 林嘉聖. "Designing a Boutique Value Chain: The Case Study of Apple Inc." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/zrmzrf.
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Олексенко, Аліна Вікторівна. "Роль бренду у формуванні та реалізації маркетингової діяльності компанії «APPLE, INC.»." Thesis, 2021. http://dspace.puet.edu.ua/handle/123456789/11196.
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В статті розглядається роль бренду у формуванні та реалізації маркетингової діяльності компанії «Аpple, Іnc.». Досліджено основну діяльність компанії «Аpple, Іnc.» та створення успішного бренду даної компанії. Закцентовано увагу на факті, що позиціонування сильного бренду компанії та ефективного управління ним потребує формування відповідної маркетингової діяльності.
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Kuo, Chun-nan, and 郭俊男. "Research on Product Identity and Brand Equity – The Case of Apple Inc." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/uwy9zk.
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碩士國立中山大學
企業管理學系研究所
97
Firms invested numerous resources in enhancing brand equity. The overall efforts in enhancing design, researching, manufacturing, marketing mix, quality, customer satisfaction, etc are all necessary conditions needed for a firm to enhance its brand equity. Among them, enhancing product identity is one of the ways available. Firms have been developing corporate identity systems (CIS) for years, yet beyond distinctive shop signs, trademarks and layouts, they could spend efforts on products. Firms could develop products with high identity, and use them on enhancing their own brand popularity. If combined with other advantages possessed by a firm, the brand equity must thus be further enhanced. This is the key issue when Taiwan’s industries are trying to transform into OBM. This thesis served 陳國祥’s (1995) six dimensions on product styles as the basis, and tried to verify the hypothesis that Apple’s series products possess high identity. This research also examined the relation between customer satisfaction and product identity. In addition, this study added the marketing mix, user and using conditions as variables in order to understand the comments of Apple’s users (consumers) on Apple’s series products. This study also conducted questionnaire surveys with aforementioned dimensions, participated in Apple users’ gatherings and interviewed employees in Apple’s channels in Tainan and Kaohsiung. The outcomes indicate that high identity is found on the exterior of Apple’s products, and high satisfactions are found regardless of user and using condition. On marketing mix, however, results are indicating that the satisfactions of Apple’s marketing mix are generally low, yet high scores are still documented on dimensions of Apple’s brand equity. This research discovered that product identity dimension and marketing mix dimension bear positive relations with brand equity, and the customer satisfaction was performed as a mediating factor. Insignificant loadings are found on the user and using condition factors.
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WU, HSIN YING, and 吳新英. "The Innovative Strategy of Apple Computers. Inc - A Case Study on iPod." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/41338095004347189115.
Full textAbstract:
碩士亞洲大學
國際企業學系碩士班
94
Macintosh changes the way we use computers, Pixar shows us a new world of animation, and iPod, revolutionized the way we listen to music. A glossy ivory, elegantly designed machine, with a sized of a cigarette box, later known as-iPod, storms through the world since 23 Oct. 2001, available on market. Not only once it is featured as the cover story on some of the biggest publishers in the world such as Time, Newsweek, Economist, New York Times, and Washington Post. iPod’s influences are more then just music. A decade ago, Apple Computers represents merely 3% of market share in the world. However, it attracts a group of loyal followers, some say fanatic or cult-like, even. Apple Computers’ CEO, Steve Jobs, elevates the company from a firm offers cool products but short on sales to today’s complete coverage on advance technology, well organized product strategy, and innovative marketing campaigns. All these efforts quickly pay off and make iPod the new walkman in digital music world. This research tries to analyze Apple Computers Inc., utilize qualitative methodology’s History Documentation Research methods, and Case Study methods-Semi Structured Interviews. The objective is to understand how the appearance of iPod makes a long term loss-making company into a leader in digital music market and Famous enterprises in the world. Analysis finds Apple Computers uses its leadership’s chiastic to influences it’s corporate behavior, and to support new innovation in technology, products, and market. Through these innovative events, to create differentiation competition, furthermore, acquires competition advantages. To keep the edge of advantage, a continuous innovation culture, advancement in corporate structure, breakthrough with current innovation is necessary.
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Tsai, Yi-Pei, and 蔡宜珮. "Deconstructing The Myth Of Fashion Technology ─ A Case Study Of Apple Inc." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/20265486052599962017.
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Madeira, Marco António Lourenço. "Equity Valuation : Apple Inc intrinsic value and market price adjustment towards equilibrium." Master's thesis, 2013. http://hdl.handle.net/10400.14/16783.
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The main objective in this dissertation is to get an accurate estimate about
Apple Inc intrinsic value in the end of the respective fiscal year (09/2012) using as
valuation method the cost of capital approach. In addition, it is studied the long run
relationship adjustment from market price towards respective fair value, using the
error correction model.
Apple Inc intrinsic value was estimated to be equal to 533.912$ million taking
into account 110.505$ million in cash. As a result, Apple Inc equity value per share
was estimated to be equal to 568,48$. Additionally, the long run market price
equilibrium would be equal to 470,96$ (assuming no changes in the intrinsic value).
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Te, Yin Che, and 尹者德. "The Stock Price Relationship Study Between Taiwan IT Companies and Apple Inc." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/35801982359787613007.
Full textAbstract:
碩士東海大學
管理碩士在職專班
100
This study explores the relationship between the Apple stock price and those of the PC companies and the whole IT industry of Taiwan, which include the iPad-related stock, non-related stock and the semiconductor foundry stocks. Moreover, it also examines whether this relationship is subject to the structural break before and after the time of the iPad1 and iPad2 to market. The empirical result suggests that the introduction of the iPad2 is beneficial to the information transmission between the Apple stock and the Taiwan PC brands as well as the IT industry stock. Additionally,the effect of the introduction of iPad2 is more pronounced than that of iPad1. In terms of impulse response analysis, at the very beginning the responses of individual stocks of Taiwan PC brands and the IT industry to the shocks from the Apple Computer Inc. are more significant than the reverse and this impact is gradually increasing at first and then decreases, which indicates the role of information dominator of the Apple stocks. In terms of the variance decomposition, more than 80% of the variances of the individual stocks of Taiwan IT industry are accounted for by themselves, even high up to 90% in many of the studied cases. This finding is even more evident for the Apple Computer Inc., the ratio of which is sustained at the level between 95% and 100%.
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Hsu, Shu Tze, and 許淑慈. "The Influence of Brand Strategy on Enterprise Value-The Case of Apple Inc." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/8f5n8k.
Full textAbstract:
碩士東吳大學
EMBA高階經營碩士在職專班
101
To strive for ever higher enterprise value, global enterprises devote tremendous efforts to improve the brand value of their businesses. Innovating and enhancing research and development, product design, manufacturing, quality control, marketing mix and customer satisfaction management have became necessities to enhancing enterprise brand perception and brand value. Aside from business improvements, deriving brand valuation is another means to improving enterprise value. Hirose valuation model is a well-estatblished valuation model that is used in numerous brand value related researches that investigate the relationship between brand value and enterprise value creation. The subject of this study is Apple Inc. and how it creates enterprise value through brand strategy execution, as well as how Apple's marketing strategy affects brand equity. Hirose brand valuation model is used to derive the brand value by analyzing the correlations between price advantage driver, loyalty driver and expansion driver. The findings of this study are: 1. Brand marketing strategy, brand recognition, and loyalty have positive influence on brand equity. 2. High brand value, high value-added product strategy and hunger marketing strategy have positive impact on enterprise value. 3. Product recognition and marketing mix are positively correlated.
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Chen, Yi-Wei, and 陳奕維. "The Relationship between Leadership Style, Organization Culture and Organization Performance – Evidence from Apple Inc." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/nefh3j.
Full textAbstract:
碩士世新大學
企業管理研究所(含碩專班)
103
With rapid technological development for decades. Technology company was faced with the changes of up and down. There are many factors that influence development of the company. The leader in company has absolute power to make decisions. And the decisions making by the leader have strong personal style and it can influence the culture to the organization. That also affect the performance of the organization eventually. There are a company that developed rapidly and became the most famous world brand, called "Apple Inc.". About 20 years ago, when Jobs came back to the Apple Inc., the company was going to be closed done. However, Jobs led the company to make a comeback. The company launched the personal mobile communications products successively that are fashionable in the world liked iPod, iPhone, and iPad. Besides, they developed the platform of multimedia bonus business to provided iTunes, App Store, and iBooks. This development of business model effectively provide all kinds of innovative products and Contents, and gain the leading position of the market successfully, and also catch the leadership to end customers and the whole industry chain. Most important of all, the development created the total value of the company to surpass the sum to Microsoft and the most bigger semiconductor company, Intel.
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Souto, Pedro Alexandre Calheiros. "MarketOpolis: a market simulation based on investors decisions: a case sStudy on Apple Inc." Master's thesis, 2016. http://hdl.handle.net/10362/16697.
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This study aims to replicate Apple’s stock market movement by modeling major investment profiles and investors. The present model recreates a live exchange to forecast any predictability in stock price variation, knowing how investors act when it concerns investment decisions. This methodology is particularly relevant if, just by observing historical prices and knowing the tendencies in other players’ behavior, risk-adjusted profits can be made. Empirical research made in the academia shows that abnormal returns are hardly consistent without a clear idea of who is in the market in a given moment and the correspondent market shares. Therefore, even when knowing investors’ individual investment profiles, it is not clear how they affect aggregate markets.
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Heuke, Simon Josef. "The influence of CEO personality on strategic change on the example of Apple Inc." Master's thesis, 2018. http://hdl.handle.net/10400.14/25639.
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In this dissertation, I examine how strategic change is influenced by certain personality traits of the firm’s CEO. Despite the growing importance of strategic change as a necessary response to shifts in companies’ environments and the CEO being the top decision-maker for these changes, the effect of CEO personality on strategic decisions remains mostly unexplored.
I developed a teaching case that illustrates the influence of two CEOs with contrasting personalities at Apple Inc., namely John Sculley and Steve Jobs, on their implemented strategic changes. Their personalities were assessed by applying the Five Factor Model of personality. I found out that certain CEO characteristics have a positive influence on strategic change, while others have a negative effect.
The findings are only partly in alignment with existing research and identify the need for further examinations. This dissertation has practical implications as it becomes increasingly difficult for companies to cope with the challenges of frequently changing environments. Selecting the most suitable CEO by taking personality into account could increase the benefit of strategic changes.Nesta dissertação, estudo como é que as mudanças estratégicas numa empresa são influenciadas pela personalidade dos seus CEOs. Apesar da crescente importância das mudanças estratégicas, como resposta necessária às mudanças no ambientes das empresas, e sendo o CEO o principal tomador de decisões para essas mudanças, o efeito da personalidade do CEO nas decisões estratégicas permanece praticamente inexplorado. Deste modo, desenvolvi um caso de ensino que ilustra a influência de dois CEOs da Apple Inc. com personalidades distintas, John Sculley e Steve Jobs, na implementação de mudanças estratégicas. As suas personalidades foram avaliadas pela aplicação do Modelo dos Cinco Fatores de personalidade. Consequentemente, descobri que que certas características dos CEOs têm uma influência positiva na mudança estratégica, enquanto outras têm um efeito negativo. As minhas conclusões estão apenas parcialmente alinhadas com as pesquisas descritas na literatura, por isso, identifiquei a necessidade de se fazer um estudo mais profundo. Esta dissertação tem implicações práticas, uma vez que se torna cada vez mais difícil para as empresas lidar com os desafios dos ambientes em constante mudança. De facto, a escolha do CEO mais adequado, tendo em conta a sua personalidade, pode aumentar o benefício das mudanças estratégicas implementadas nas empresas.
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Pereira, Nelson Araújo. "O impacto do lançamento de novos produtos da Apple, Inc. na rendibilidade das suas ações." Master's thesis, 2013. http://hdl.handle.net/1822/29343.
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Dissertação de mestrado em FinançasO presente estudo pretende analisar o impacto do lançamento de novos produtos da Apple, Inc. na rendibilidade das suas ações, nomeadamente se ocorrem rendibilidades anormais para os seus acionistas quando a empresa efetue o anúncio de lançamento de um produto ou de vários produtos. Os estudos anteriormente efetuados noutros sectores apontavam para uma expetativa de ocorrência de rendibilidades anormais significativas na janela de evento [-1;+1]. Esta expetativa acentuava-se ainda mais considerando o setor em que a Apple, Inc. se insere, já que muitos dos anúncios que a empresa faz são para divulgação de anúncios de novos produtos e muitas vezes faz lançamento de múltiplos produtos no mesmo anúncio. Aplicando-se a metodologia de estudo de eventos, foram recolhidos os dados da Apple, Inc. e de alguns concorrentes, sendo que os resultados obtidos mostram que o dia do evento é o único dia em que a Apple, Inc. apresenta rendibilidades anormais estatisticamente significativas, as quais não se mostram estatisticamente significativas quando utilizados testes não paramétricos mais robustos. No que respeita ao tipo de anúncios, verificamos a existência de rendibilidades anormais estatisticamente significativas no dia do evento nos anúncios múltiplos. Relativamente aos anúncios simples, também foram identificadas rendibilidades anormais estatisticamente significativas, no entanto, estas não se mostram estatisticamente significativas quando utilizados testes não paramétricos mais robustos (Corrado Rank Test). Algumas explicações podem ser avançadas para justificar a não ocorrência de rendibilidades anormais estatisticamente significativas no Corrado Rank Test, como sendo a antecipação dos anúncios por parte dos investidores, a grande dimensão da empresa e o mercado competitivo em que se insere.
This study intends to analyze the impact of Apple Inc. new product launches in its company's shares, more specifically if there are abnormal profits to the shareholders when the company announces the launch of one or more new products. Studies in other sectors have pointed to the expectation of the occurrence of significant abnormal profits in the event window [-1;+1]. This is more accentuated in Apple Inc.'s. industry, since most of the company´s announcements are of new product launches and even multiple product launches are announced at the same time. Applying event study methodology, data of Apple Inc.´s and its competitor's events has been gathered and the results obtained show that the only day that Apple presents statistically significant abnormal profits is the day of the announcement itself, but this is not statistically significant when non parametric more sophisticated tests are applied (Corrado Rank Test). In regards of types of announcements, statistically abnormal profits have been verified in the announcement day of multiple events. In regards to simple announcements, statistically abnormal profits have also been identified; however these are not statistically significant when non parametric tests are employed. Some explanations may be advanced to justify the non-occurrence of statistically abnormal profits in the Corrado Rank Test, as the anticipation of the announcements by the investors, the large dimension of the company and the competitive market in which it´s implanted.