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Journal articles on the topic 'Apple Inc'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Putri Rahmania W, Rd Rafaida. "Apple Inc Advertising Strategy." Journal of Accounting and Finance Management 3, no. 5 (2022): 258–65. http://dx.doi.org/10.38035/jafm.v3i6.154.

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This study aims to find out the results of an analysis of Apple Inc. in developing its marketing advertising strategy, especially related to the increase in advertising that is Apple's trademark. The method used in this study uses qualitative research methods and literature review. The results of this study indicate that Apple adapts User Generated Content (UGJ) to promote its products on social media, namely product placement on influencers/public figures, which are commonly called endorsements and "buzz" generated by positive reviews in the media. Apple nonetheless created a simple promotion

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2

Pan, Huiru. "Analysis of the Product Evolution and Marketing Strategy of Apple Company." Advances in Economics, Management and Political Sciences 21, no. 1 (2023): 214–20. http://dx.doi.org/10.54254/2754-1169/21/20230254.

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Apple Inc. has been one of the dominant enterprises within the industry but still faces problems like losing market share. This paper aims to analyze the strength of Apples product and the corporate concept to better understand and cope with the industry market. The research will mainly focus on Apple Inc.s products, market strategies and developmental strategies with published information. In general, Apple products unique characteristic is crucial for the company to dominate the market. To regain the market share, Apple Inc. needs to establish suitable pricing and market strategy to adapt th

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3

Heracleous, Loizos. "Quantum Strategy at Apple Inc." Organizational Dynamics 42, no. 2 (2013): 92–99. http://dx.doi.org/10.1016/j.orgdyn.2013.03.002.

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4

Korniawan, Rostamaji. "MENJAGA KEPERCAYAAN INVESTOR MELALUI KASUS TAX EVASION APPLE INC. DI IRLANDIA: LITERATURE REVIEW." Jurnal Kajian Wilayah 7, no. 2 (2016): 87. http://dx.doi.org/10.14203/jkw.v7i2.748.

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This paper studies about the Apple Inc. case in Ireland. The European Commission found out indications of tax evasion by Apple Inc. As one of important investors in Ireland, the case becomes a consideration for the Ireland government to maintain a condusive investment climate. This paper aims to understand how did Apple Inc. withstand the severe trust problem they are facing in Ireland. In order to do that, literature review method is used systematically in this paper. Overall, the study finds that one of the important aspects is the Irish government policy support. The support basically is th

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5

Li, Yunan. "Apple Inc. Analysis and Forecast Evaluation." Proceedings of Business and Economic Studies 4, no. 4 (2021): 71–78. http://dx.doi.org/10.26689/pbes.v4i4.2389.

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Apple has been an American success story for quite a long time. After igniting the personal computer (PC) revolution in the 1970s and reinventing PC in the 1980s, it again brought various innovative and game-changing products, including smartphones, computers, and wearables in recent years. Its dominant product, iPhone, sparked years of massive growth and has become the biggest drive of the company’s success. Besides, with a market capitalization of more than $2T, Apple is currently the world’s most valuable company. This makes many investors interested in AAPL stock. Hence, this paper will ex

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6

Wu, Xiefan. "Research on Apple Inc. Market Winning Case Study." Advances in Economics, Management and Political Sciences 24, no. 1 (2023): 130–36. http://dx.doi.org/10.54254/2754-1169/24/20230425.

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Apple Inc. is currently a cutting-edge company in the field of technology, and its released products occupy most of the market share in the respective fields. Therefore, aiming at the reasons for Apple's success and its future development direction, this article literature review SWOT analysis to analyze and discuss the reasons for Apples success. Apples success basically lies its innovation, improvement of consumer service, and reform of supply chain management. However, in the future, Apple should consider maintaining its innovation speed and avoiding expanding its service into a large numbe

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7

Shu, Shengqi. "Zooming in and out of Apple Inc.: An Organizational Behavior Analysis of Individual and Team Levels." Advances in Economics, Management and Political Sciences 63, no. 1 (2023): 83–89. http://dx.doi.org/10.54254/2754-1169/63/20231384.

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Apple Inc. is widely recognized as a prominent global corporation. This study undertakes a comprehensive investigation of Apple Inc., including the leadership of CEO Tim Cook, the internal dynamics of the design team, and many organizational and external influences. By employing analytical frameworks such as Industry Analysis and PESTEL, this study examines the competitive advantage of Apple Inc. and identifies potential areas for enhancement. The findings indicate that Apple's dedication to innovation and ethical conduct has resulted in the establishment of a robust brand and a devoted consum

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8

Vázquez, Burguete José Luis, Pérez David Abril, González David Álvarez, Martínez de Compañón Raúl Martínez, and Martínez Álvaro Tabuyo. "PRODUCT RED. EL CASO APPLE INC." Casos de Marketing Público y No Lucrativo 7 (July 21, 2022): 407–12. https://doi.org/10.5281/zenodo.6874751.

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La empresa Product RED se ha convertido con los años en un ejemplo claro de cómo luchar contra el sida en las zonas del planeta más desfavorecidas, siendo estas ubicadas principalmente en el continente africano. Su gran repercusión se debe a la colaboración con empresas punteras de distintos sectores (Tecnológico y moda), además de la realización de campañas efectivas para tratar de atraer público, concienciando a la población sobre el grave problema que existe hoy día en muchos países sobre el SIDA. Ent

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9

Li, Leming. "Analysis on the Stock Valuation of Apple Inc." Advances in Economics, Management and Political Sciences 27, no. 1 (2023): 51–56. http://dx.doi.org/10.54254/2754-1169/27/20231210.

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Since the beginning of the global pandemic, the rumor of technology bubble has been spread all over the world. To fully understand about the technology company with figuring out whether should people invest in the company, we used Apple Inc. as an example to do the case study. The analysis of Apple Inc. start with two categories: Quantitative analysis and Qualitative analysis. To figure out the company advantage, this paper uses the SWOT analysis to see whether this company is worth to invested. In addition, this paper uses activity ratio and profitability ratio to conduct a financial situatio

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10

Chen, Kong. "Analysis of Apples Financial Statements." Advances in Economics, Management and Political Sciences 43, no. 1 (2023): 225–31. http://dx.doi.org/10.54254/2754-1169/43/20232168.

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Because of the Covid-19 pandemic, the global economy has been greatly affected, but Apple's revenue has not fallen during this period and has risen. Thus, this report utilizes the cash flow statement, balance sheet, and income statement to analyze Apple Inc. with the aim of explaining Apple Inc.'s financial position and performance and analyzing the reasons for its positive revenue growth through these three important financial documents. The analysis reveals that Apple Inc., a global technology industry operator, has experienced significant growth and innovation in recent years. Not only has

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11

Rao, Ningge. "Research on the Marketing Strategy and Future Development of Commercial Companies Based on 4Ps Theory: A Case Study of Apple." Advances in Economics, Management and Political Sciences 148, no. 1 (2025): 54–59. https://doi.org/10.54254/2754-1169/2024.ld19167.

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In 2022, Apple was the largest technology company by revenue, with US $394.3 billion. As of 2023, Apple was the fourth-largest personal computer vendor by unit sales, the largest manufacturing company by revenue, and the largest vendor of mobile phones in the world. Based on 4Ps marketing theories to analyze the management and the marketing method of Apple Inc and discover how and why it can become a such successful company. Furthermore, through 4p research, this paper may find out what the company's strengths are, and more importantly, find out the existing and potential issues in the area of

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12

Hernández, Linares Remedios, Viejo Sánchez Alberto del, and Cidoncha Clara Domínguez. "LA RESPONSABILIDAD SOCIAL CORPORATIVA DE APPLE INC." Casos de Marketing Público y No Lucrativo 7 (July 21, 2022): 379–86. https://doi.org/10.5281/zenodo.6874692.

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Apple, Inc. es una empresa estadounidense que diseña y produce equipos electrónicos. Sus productos de hardware incluyen teléfonos inteligentes, iPhones, iPads, ordenadores personales Mac, reproductores multimedia portátiles iPods, etc. Y el software de Apple incluye los sistemas operativos macOs e iOS, el reproductor multimedia iTunes, o el navegador web Safari, entre otros. <em>Apple</em> fue creada el 1 de abril de 1976 por Steve Jobs, Steve Wozniak y Mike Markkula; y en 2015, se convirtió en la empresa más valiosa del mundo. A finales de septiembre

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13

Anggrianto, Christian, Nassiriah Shaari, and Norsiah Binti Abdul Hamid. "PENGELOLAAN STRATEGI BRANDING APPLE INC. UNTUK MENCIPTAKAN LOYALITAS KONSUMEN." Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) 2, no. 02 (2017): 216–28. http://dx.doi.org/10.25124/demandia.v2i02.936.

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Apple sebagai merk yang terkenal dengan inovasinya, telah mampu bertahan di posisi puncak Most Valuable Brand selama bertahun-tahun. Apple Inc. telah mampu membangun dan mengelola brand sehingga dicintai oleh konsumennya dan menjadi top of mind diantara produk sejenisnya. Strategi pengelolaan merk seperti apakah yang dilakukan oleh Apple Inc.? Melalui metode penelitian dengan jenis data kualitatif melalui wawancara terstruktur kepada para responden dari kalangan praktisi sekaligus akademisi branding dan didukung dengan studi literatur ini, ditemukan bahwa Apple telah berhasil menciptakan strat

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14

Wang, Yinuo. "Analysis of Apple Financial Risk Management." Highlights in Business, Economics and Management 40 (September 1, 2024): 1126–36. http://dx.doi.org/10.54097/x3kbgk03.

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In the dynamic financial environment of the 21st century, Apple Inc. is a model of innovation and market leadership. It is known for its innovative products and groundbreaking business strategies that have solidified its leadership position in consumer electronics, software and online services. In today's fast-paced and diverse financial environment, where technological advancements and regulatory changes are believed to be the norm, corporations like Apple Inc. are facing a growing number of financial threats, explaining the significance of effective financial risk management. This paper aims

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15

Chen, Bowen, Wei Lu, and Simeng Wang. "The Valuation and Analysis of Apple Inc." BCP Business & Management 13 (November 16, 2021): 72–75. http://dx.doi.org/10.54691/bcpbm.v13i.47.

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In order to define a reasonable value of Apple’s stocks, a number of valuation models can be considered, including FCFF model, DDM, VC method, FCFE model and multiples valuation model. In the research, we use WACC and DCF calculation to evaluate the Apple company’s further value, and judging whether it is undervalued or overvalued based on historical data and market direction. As different models and data provide various results, they have different limitations and uses. For DCF, although some of the data used in its calculations are based on people's subjective analysis of the future, its val

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Munisa, Abdukarimova, Abduraim Vahobov Prof., and Vijay Shenai Prof. "Company Overview for 2017-2021: Apple vs Microsoft." International Journal of Current Science Research and Review 04, no. 07 (2021): 767–86. https://doi.org/10.47191/ijcsrr/V4-i7-21.

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Abstract : The paper is devoted to company analysis and company stock trend analysis for two giants in electronics hardware and software market: Apple Inc. and Microsoft Corp. All data was derived from the companies’ annual reports and some other referenced websites. Analysis has been plotted using Python including and excluding the most recent year due to data availability.

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17

Zhang, Zhaodong. "Market Strategies and Development Analysis of Apple Inc." Journal of Education, Humanities and Social Sciences 35 (July 4, 2024): 617–22. http://dx.doi.org/10.54097/qs51mt30.

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Apple Inc. is one of the most successful multinationals and technological companies in the world. Its products especially the iPhone gained market shares worldwide not only because of their unique appearance and characteristics but also the cutting-edge technology application used on them. How can Apple stand in today’s market position can be explored comprehensively. This paper tries to find out the market situation of Apple through the analysis of Apple’s market and product development. Additionally, the potential advantages and disadvantages of Apple’s market strategies can also be figured

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18

Fu, Jiashuo. "Apple Computer, Inc. and Samsung Electronics, Ltd. Better Buy? Samsung or Apple?" Journal of Commercial Law Review 5, no. 1 (2021): 82–87. http://dx.doi.org/10.47297/wspjclrwsp2516-249705.20210501.

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19

Han, Yihang. "Using machine learning to predict Apple Inc.s stock returns and develop a hedging strategy for investors." Applied and Computational Engineering 92, no. 1 (2024): 153–62. http://dx.doi.org/10.54254/2755-2721/92/20241728.

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This report aims at investigating the relationship between the returns of Apple Inc. and the market returns by using the machine learning model. Nine months of historical financial data for Apple and market was utilized as the training data set, predicting the return of Apple in future three months. Within this research, my findings suggest that there is a significantly positive correlation between Apples returns and the market returns, which indicates that it is acceptable to forecast Apples performance through the market index, and any market fluctuation tends to have a pronounced impact on

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20

Ramaswamy, Shubhangee, Devidas Golhar, Srinivas Kumar Swamy, and Poonam Pawar. "Impact of Human Resource Management on Talent Management at Apple." ECS Transactions 107, no. 1 (2022): 12493–503. http://dx.doi.org/10.1149/10701.12493ecst.

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The purpose of this research was to find out how HRM influences the performance of talent management in an organization. For this purpose, Apple Inc. was selected and data was collected through primary data collection method by sharing a survey questionnaire with 25 random employees of Apple. From their responses, it was found that the HRM department of Apple ensures the effectiveness of the organization’s different talent management techniques. It was found that the HRM department is responsible for developing, implementing, and maintaining talent management methods in an organization such as

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21

Li, Yukan. "An Analysis of Brand Culture of Apple Inc. from Semiotics." Communications in Humanities Research 4, no. 1 (2023): 647–52. http://dx.doi.org/10.54254/2753-7064/4/20220981.

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In the context of the Internet era, as a tech giant, Apple has a huge and lasting influence in the hearts of consumers. While Apple is constantly introducing new technical products, it is also enriching and updating its brand value in the process of development. Nowadays, brand culture is one of the hot research topics. However, there is still a research gap in analyzing brand culture from the perspective of semiotics. Based on the semiotic theories of Pierce and Barthes and other cultural theories, this essay analyzes Apples brand construction through a specific theoretical framework and disc

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22

Adyl Aliekperov. "“APPLE” – UP OR DOWN." International Journal of Innovative Technologies in Social Science, no. 6(18) (September 30, 2019): 43–48. http://dx.doi.org/10.31435/rsglobal_ijitss/30092019/6676.

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    In this article the future of Apple, Inc. was investigated. The emphasis was made on the analysis of the statistical data demonstrating the dynamics of the company's revenue, as well as the market share of its main product - iPhone. The main stages of the development of the company and its strategy was examined also. Having analyzed this information, author gave a prognosis about the future of Apple company.   

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23

He, Fanzheng. "A Financial Analysis and Valuation of Apple Inc." Advances in Economics, Management and Political Sciences 120, no. 1 (2024): None. http://dx.doi.org/10.54254/2754-1169/120/20242516.

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In 2024, Apple Inc., a globally recognized technology company, faced a series of challenges in China, resulting in a poor share price performance compared to the broader market. Despite strong financial indicators elsewhere, the company's latest quarterly report, released in February, revealed disappointing results in China. While Apple achieved sales growth in all regions except Greater China, where sales fell by nearly 13% from the same period last year. The impact of these events on Apple cannot be ignored. Apple's weaker-than-expected performance in China may suggest that the company's com

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24

Gupta, Atul, and Joe Prinzinger. "Apple, Inc.: Where Is It Going From Here?" Journal of Business Case Studies (JBCS) 9, no. 3 (2013): 215–20. http://dx.doi.org/10.19030/jbcs.v9i3.7797.

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25

Cui, Xueqing. "Analysis of How Apple Inc. Avoid Paying Taxes." Advances in Economics, Management and Political Sciences 111, no. 1 (2024): 21–26. http://dx.doi.org/10.54254/2754-1169/2024.17739.

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As one of the largest corporations globally, Apple Inc. generates significant profits, resulting in substantial tax obligations. This paper investigates, through a literature review and case study, how Apple leveraged Ireland's tax laws to minimize its tax burden. The findings reveal that Apple's strategic tax avoidance strategies have had far-reaching implications, both for the company and the Irish economy. Apple's decision to channel its profits through Ireland led to a radical increase in Ireland's GDP, as the company brought substantial investments, talent, and industry development to the

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Ma, Yuchen. "A Financial Analysis and Valuation of Apple, Inc." Advances in Economics, Management and Political Sciences 116, no. 1 (2024): 157–63. http://dx.doi.org/10.54254/2754-1169/116/20242490.

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Abstract: This paper will take an in-depth look at Apple's financial performance and provide a detailed comparative analysis with its main competitors. Apple, as the world's leading technology giant, has always been known for its innovative products and strong market influence. However, in an increasingly competitive tech industry, continued financial health is key to its success. This paper first compares the performance of Apple and its competitors in key financial indicators such as liquidity, debt repayment ability and profitability. This comparison not only reveals Apple's financial posit

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Tilak, Naik G., and Pai Vaikunth. "A Study on Products and Services of Apple Inc." International Journal of Case Studies in Business, IT and Education (IJCSBE) 2, no. 2 (2018): 10. https://doi.org/10.5281/zenodo.1491388.

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Over the last 30 years, Apple has taken growth hence computer device design to developing  customer electronics. Steve Jobs, Steve Woznaik, and Ronald Wayne founded the Apple Inc.  in 1970’s. Tim Cook is the current CEO of the company.

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Fu, Zhanshuo. "CAPM Insights: Apple's Risk and Expected Returns." Advances in Economics, Management and Political Sciences 151, no. 1 (2025): 46–51. https://doi.org/10.54254/2754-1169/2024.19325.

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The correlation between risk and expected returns is increasingly critical for both investors and corporations operating within financial markets. The Capital Asset Pricing Model (CAPM) offers a comprehensive framework for elucidating this connection by quantifying anticipated returns in accordance with systematic risks. However, there is little evidence to prove the practicability of CAPM on a particular company and its real-world meaning to that companys investors and decision makers. For this reason, this essay explores the practical application of CAPM to Apple Inc., a prominent technology

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Cuandra, Fendy, Yulianti Yulianti, Tony Kwok, Jofen Cenedi Jongestu, and Elbert Henokh Tanberius. "Analisis Aktivitas Operasional dan Perencanaan Agregat pada Perusahaan Apple Inc." Jurnal Bina Manajemen 11, no. 2 (2023): 297–308. http://dx.doi.org/10.52859/jbm.v11i2.349.

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Apple Inc. is a technology company based in Cupertino, California which was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronal Wayne. Apple produces hardware (hardware) and software (software). This study aims to analyze the operational activities and aggregate planning owned by the Apple company. The data collection technique used is secondary data. The research method used in this research is qualitative. Based on the analysis results obtained, that the type of process strategy used by Apple in manufacturing products is a repetitive focus strategy, even though Apple had slumped in terms

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Latif, Madiha, Jawwad Hassan Jaskani, Tehreem Ilyas, Zohaib Khan Babar, and Hina Gulzar. "Issues faced by Apple Inc in smart phones industry." International Journal of Accounting and Financial Reporting 1, no. 1 (2014): 50. http://dx.doi.org/10.5296/ijafr.v4i2.6079.

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Purpose:This case suggests the development of financial reporting of Apple Inc. in comparison with the industry over the period of 2004 to 2013. This study is helpful for different field of researchers e.g., management, technology, etc. Apple Inc. was found in 1976 by Steve Jobs. In 2007, Apple introduced smartphones and iOS and was the pioneer in this industry. But after the rising competition in this industry Androids snatched the market share from the Apple.Methodology:This study illustrates the reasons and the current performance of the company in the industry. The performance has been mea

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Lestari, Susi, Deliana, and Nurlinda. "Analysis of the Boston Consulting Group (BCG) Matrix in Defending Market Share on Apple Brand Smartphones." Proceedings of International Conference on Multidiciplinary Research 6, no. 1 (2024): 189–97. https://doi.org/10.32672/picmr.v6i1.1144.

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Abstract Apple Inc. is an innovative multinational company that has revolutionized and facilitated the development of personal electronics devices and the media industries, So it is necessary to research to analyze the position of Apple Incorporation to be able to compete with the other electronics companies by determining the market position of Apple Inc. in the BCG matrix (Boston Consulting Group) and formulating strategies to maintain market share. The research method uses descriptive analysis by describing the collected data as it is without intending to make general conclusions. The type

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Pei, Hui Ning, Sui Huai Yu, and Bao Zhen Tian. "Analysis of Apple’s Design Management Policy." Applied Mechanics and Materials 496-500 (January 2014): 2626–29. http://dx.doi.org/10.4028/www.scientific.net/amm.496-500.2626.

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Apple Inc. is a famous American multinational corporation. It has unique corporate culture and design management policy. Apple creates iPod and iTunes, Mac laptop and desktop computers, and the revolutionary iPhone and iPad. In 2007, Apple achieved widespread success with its iPhone, iPod Touch and iPad products which are popular worldwide and sought after by a great number of consumers around the world. Author holds that Apples successful corporate culture and design management policy are the success reasons. Therefore, this paper attempts to extract the successful experience of Apple's desig

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Bai, Mingrui. "Macro Analysis on Apple Stock In order to determine investment value of Apple." SHS Web of Conferences 151 (2022): 01032. http://dx.doi.org/10.1051/shsconf/202215101032.

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The purpose of this article is to address the question of whether Apple is worth investing in by analyzing investment data on Apple’s stock and Apple’s own data. In this article, the author assumes 10,000 shares of Apple Inc stock from January 1, 2020, until August 2, 2022, and uses Yahoo Finance’s historical data to calculate past earnings levels, combined with the author’s macro analysis of Apple’s economic conditions and market conditions to conclude that Apple is well worth investing in over the next 3-5 years.

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Bai, Chengwei, and Xiangting Chen. "A Case Study of Apples Success in Marketing Through Big Data Analysis." Advances in Economics, Management and Political Sciences 33, no. 1 (2023): 128–31. http://dx.doi.org/10.54254/2754-1169/33/20231647.

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Apple Inc. is one of the most successful technology companies in the world and has been at the forefront of the big data analytics and marketing revolution. The use of big data has become a key element in marketing, and Apple's approach is a good case study for companies seeking to use big data to enhance their marketing strategies. This paper will take it as a case study to discuss how to use big data to promote marketing. This paper will briefly introduce Apple and the concept of big data and marketing, then analyze how Apple applies big data to analyze the market, discuss Apples successful

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Maslii, Yuliia, Оlena Ruban, and Sergiy Kutsenko. "SELECTION OF FLAVOUR ADDITIVES AND METHOD OF THEIR INTRODUCTION IN THE COMPOSITION OF COMPRESSED MEDICATED CHEWING GUMS." EUREKA: Health Sciences 2 (March 31, 2020): 59–66. http://dx.doi.org/10.21303/2504-5679.2020.001189.

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An important characteristic of oral medicines, which include medicated chewing gums, is their pleasant taste. This can be achieved by adding taste coregents to their composition. The aim: to choose rational flavour additives and justify the method of their introduction to the compressed medicated chewing gums that are being developed. Materials and methods: mint (Natural Mint Flavor SD, Kerry Inc., Malaysia), apple (Nat Apple FlavorWonf, Kerry Inc., Malaysia) and banana (Banana FLV, Kerry Inc., Malaysia) have been used as powdered flavour additives. As flavourings – oil solutions: Peppermint N

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Fatahilah, Akhmad Auliya, Putri Giovaningrum, and Hadi Supratikta. "LITERATURE REVIEW APPLE Inc. STRATEGY IN DOMINATION OF THE TECHNOLOGY PRODUCT MARKET IN INDONESIA FROM 2015-2019." Multidisciplinary Indonesian Center Journal (MICJO) 1, no. 3 (2024): 1112–15. http://dx.doi.org/10.62567/micjo.v1i3.130.

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Technology company Apple Inc. is a market leader in IOS-based Smartphone sales. In market control, this company can quickly expand its sales wings with its official distributors to be able to reach several countries, especially buyers. The resulting products have a fairly good strategic power targeting the middle to upper segments. The methodology is exposed that the marketing of the products used leads to premium services and digital media-based distribution. The strategy adopted by Apple Inc. has proven to be very effective because the introduction of products that have an exclusive image ma

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Jäschke, Marvin. "LG München I: Verletzung europäischer Patente durch Apple Inc." Computer und Recht 35, no. 3 (2019): r32. http://dx.doi.org/10.9785/cr-2019-350324.

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38

천만봉. "A Study of The Competitive Advantage for Apple Inc." Review of Business History 26, no. 2 (2011): 225–55. http://dx.doi.org/10.22629/kabh.2011.26.2.009.

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Zhao, Qihao. "Research on Marketing & Management Strategies of Apple Inc." Advances in Economics, Management and Political Sciences 149, no. 1 (2025): 80–84. https://doi.org/10.54254/2754-1169/2024.19266.

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Apple Inc. is a world known company that produces the iPhone series with a large number of users. This paper examines Apple's distinctive management and marketing strategies that have positioned it as a leading technology company. By focusing on innovation, particularly through the revolutionary launch of the iPhone, Apple has transformed the smartphone industry and cultivated a devoted customer base. The study highlights key marketing tactics, such as leveraging the "endowment effect", which enhances customer attachment by encouraging direct interaction with products. Additionally, Apple's un

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Jiang, Linyang. "Financial Analysis of Apple Inc., Sony Group, and Samsung." Highlights in Business, Economics and Management 45 (December 24, 2024): 380–87. https://doi.org/10.54097/2dv9kp23.

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This paper mainly focuses on three companies, one is apple (AAPL), SONY (SONY), Samsung Electronics Co., Ltd. (SSNLF). three company has a very big effect on the world, These three companies are msinly focus in technology and consumer electronics, so these three company are three major players in the technology and consumer electronics sectors, They improve life quality of citizens, like the first vertion of iPhone produce by apple in 2007, advance camera technology from sony, high quality screen technology from Samsung. So in the other hand they production increase the out put of work in ente

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Lu, Yujia. "Financial statement analysis and revenue forecast for Apple Inc." SHS Web of Conferences 181 (2024): 02020. http://dx.doi.org/10.1051/shsconf/202418102020.

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Nowadays, technology companies play an indispensable role in transforming people’s lifestyles and the productivity of the whole society. It is of great significance to focus on the ability of continuous operation and sustainable development of those high-tech companies. This paper takes Apple Inc. as an example and presents a financial statement analysis that combines strategy analysis, accounting standard analysis, common-size analysis, and ratio analysis. The figures shown in this paper are based on Apple’s past annual reports and relevant comparisons are made with Apple’s competitors when n

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Yuliia, Maslii, Ruban Olena, and Kutsenko Sergiy. "SELECTION OF FLAVOUR ADDITIVES AND METHOD OF THEIR INTRODUCTION IN THE COMPOSITION OF COMPRESSED MEDICATED CHEWING GUMS." EUREKA: Health Sciences 2 (March 31, 2020): 59–66. https://doi.org/10.21303/2504-5679.2020.001189.

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An important characteristic of oral medicines, which include medicated chewing gums, is their pleasant taste. This can be achieved by adding taste coregents to their composition. <strong>The aim:</strong><strong> </strong>to choose rational flavour additives and justify the method of their introduction to the compressed medicated chewing gums that are being developed. <strong>Materials and methods:</strong> mint (Natural Mint Flavor SD, Kerry Inc., Malaysia), apple (Nat Apple FlavorWonf, Kerry Inc., Malaysia) and banana (Banana FLV, Kerry Inc., Malaysia) have been used as powdered fl

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Aminah, Yanti Nur. "A Discourse Analysis on Bazaart Photo Editing Software Advertisement Published by Apple Inc." SALEE: Study of Applied Linguistics and English Education 4, no. 1 (2022): 31–44. http://dx.doi.org/10.35961/salee.v4i1.484.

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This research discusses the language ideology that is used in the advertisement published by Apple Inc. which is to promote Bazaart application software. The research objectives are to investigate the intentions, techniques and discursive strategies of the advertiser and to analyze the social practices within the discourse. To understand how text works to make meaning, the researcher adopted Fairclough’s three-dimensional framework and Halliday’s theory of Systemic-Functional Linguistics (SFL). The research design is qualitative descriptive and the data source is in the form of social media ca

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Lin, Shimin. "Financial Ratio Analysis of Apple Inc.: Assessing Performance and Efficiency." Journal of Education, Humanities and Social Sciences 49 (April 15, 2025): 67–79. https://doi.org/10.54097/wzh99f05.

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Apple Inc., a leading global technology company, has demonstrated remarkable success in effectively utilizing its assets and equity. This report conducts a financial ratio analysis using data obtained from the Securities and Exchange Commission for the years 2019 to 2022. The analysis reveals that Apple maintains a strong liquidity position, as indicated by consistently favourable current ratio, acid test ratio, and cash ratio. A positive trend is evident in the company's profitability ratios, which encompass gross profit margin, return on equity, and return on assets. This trend indicates eff

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McCabe, Conor. "Apple and Ireland, 1980–2020." Radical History Review 2022, no. 143 (2022): 141–48. http://dx.doi.org/10.1215/01636545-9566160.

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Abstract This article places the recent tax case concerning Apple Inc., Ireland, and the European Commission within its historical framework to reveal the very particular structural dynamics that exist between the Irish state and transnational capital. It proposes that these dynamics result not entirely from an industrial strategy adopted in the 1950s but instead from a deeper neocolonial economic relationship, itself part of a comprador capitalist system that is firmly embedded in key public and private institutions of the Irish state and socially reproduced through them. An understanding of

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Damian, Cristina, Ana Leahu, Mircea Oroian, and Sorina Ropciuc. "Analytical characterization of some pasteurized apple juices during storage." Ovidius University Annals of Chemistry 26, no. 1 (2015): 7–11. http://dx.doi.org/10.1515/auoc-2015-0002.

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AbstractThe aim of the study was to assess the effect of three weeks of storage on the chemical and rheological properties of apple juices obtained from Idared and Jonatan apples variety. Total antioxidant activity, levels of bio-active compound groups and the viscosity were measured to characterize the investigated juices. The method applied for the determination of ascorbic acid concentration was with 2, 6-diclorophenolindophenol. Total phenols (TP) in apple juices were determined using the Folin-Ciocalteau method and antioxidant activity by the use of DPPH free radical method. The viscosity

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Liang, Xiwen. "Analysis of Apple's Investment Environment and Investment Value." Transactions on Economics, Business and Management Research 5 (March 31, 2024): 309–13. http://dx.doi.org/10.62051/1wwwvm35.

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Scientific and technological innovation is the core and driving force of economic development, and the technology companies represented by Apple Inc. have always been the focus of the capital market. This paper takes Apple as the research object, analyzes the external macroeconomic environment in the development process of Apple, and further uses Porter's five forces analysis, PESTEL analysis, stock analysis, SWOT analysis, ESG analysis tools to comprehensively analyze the investment value of Apple.

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Yang, Hao. "A Study on Hedging Strategies with Derivatives Trading in Apple Inc." Advances in Economics, Management and Political Sciences 145, no. 1 (2025): 73–78. https://doi.org/10.54254/2754-1169/2024.ld19027.

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This paper explores the hedging strategy in Apple (Apple Inc.) derivatives trading. First, this paper analyzes Apple's motives for hedge derivatives transactions, which mainly stem from the company's pursuit of market risk prevention and financial stability. Next, this paper elaborates on the derivatives trading process of Apple company, including strategy formulation, transaction execution, market monitoring and strategy adjustment, demonstrating its rigorous and flexible risk management framework. In terms of trading characteristics, this paper points out that Apple's derivatives trading str

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Supreet Kaur Sahi. "The Role of Design Thinking, Critical Thinking and Innovation in Apple's Market Leadership." Journal of Information Systems Engineering and Management 10, no. 10s (2025): 01–04. https://doi.org/10.52783/jisem.v10i10s.1335.

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Apple Inc. applies innovation for improving different features like blending iPod and phone features to create the iPhone, replacing Touch ID with Face ID for better security, changing its chip architecture from Intel to Apple Silicon, eradicating headphone jacks to push wireless technology, and reversing traditional product interactions with gesture-based navigation. This innovation has helped Apple in maintaining its market leadership and user-centric design approach.This research paper surveys the way Apple Inc. has maintained its competitive edge after applying design thinking, critical th

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Ahmed, Bisma. "Apple: Global Ethics and Transformational Leadership." Journal of Global Awareness 4, no. 2 (2023): 1–12. http://dx.doi.org/10.24073/jga/4/02/07.

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Apple Inc. is an American technological company that designs, manufactures, and sells various products such as laptops, phones, accessories, streaming services, licensing services, and so much more. The paper explores the corporate responsibility and unethical business practices that arise from the global sourcing of Apple’s products. The company established many relationships with suppliers in East Asia to meet the rigorous demands of consumers, promising high-quality products at the expense of factory workers. However, global sourcing comes with unethical business practices. There have been

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